Podcast appearances and mentions of youngme moon

Chapter 1What is DifferentIn "Different" by Youngme Moon, the author challenges the traditional paradigms of market competition. Instead of businesses striving to one-up each other with incremental innovation, Moon invites readers to break the cycle of "comparative" strategies that lead to a sea of sameness. Through engaging narratives and sharp analysis, Moon illustrates how iconic brands like Apple, IKEA, and Harley-Davidson have succeeded by daring to be different. They've carved out unique identities not by responding to competitors but by fostering distinctive, sometimes unconventional approaches that resonate deeply with consumers. Moon argues that in a world overflowing with options, the real challenge is not just to be better, but to be truly different in ways that are meaningful and hard to replicate. Her book is a clarion call to businesses: to thrive, one must dare to step away from the crowd and champion uniqueness. Through the lens of different, entities can transform from mere participants to leading pioneers in their industries.Chapter 2 Meet the Writer of DifferentYoungme Moon, in her book Different, employs a distinctive and engaging writing style that effectively conveys her insights on market differentiation. She utilizes concise, impactful language that is both accessible and thought-provoking, enabling her to connect deeply with her readers. Her tone is conversational yet authoritative, drawing on a variety of anecdotes and case studies to enrich her narratives. This approach not only makes complex concepts relatable but also emphasizes the emotional resonance of being unique in a crowded marketplace. Moon's strategic use of language style, coupled with her precise choice of words, plays a crucial role in articulating the core emotions and meanings that underscore the essential value of differentiation in business.Chapter 3 Deeper Understanding of DifferentIt appears that you are asking about the influence and significance of the concept of being "different" in literature, culture, or society. To address this inquiry, let's break down how the idea of difference has played out and its impacts across these areas: 1. LiteratureIn literature, the theme of being different has been a powerful tool for challenging societal norms and exploring human psychology. Different characters and settings allow authors to question mainstream culture and offer alternative ways of thinking and living.- Modernist Literature: Writers like James Joyce and Virginia Woolf broke with traditional narrative styles, using stream of consciousness and other techniques to reflect the complexities and differences in human thought.- Postcolonial Literature: Authors such as Chinua Achebe and Toni Morrison have used literature to highlight the differences in cultural, ethnic, and social backgrounds to address issues of identity, racism, and the legacies of colonialism.- Dystopian Fiction: This genre often revolves around societies built on erasing differences (e.g., Aldous Huxley's "Brave New World" and George Orwell's "1984") and serves as a critique of the ways in which societal homogeneity can be used as a form of control. 2. CultureCultural movements often arise from or advocate for recognizing and valuing differences, whether they be in race, ethnicity, gender, or sexuality.- Civil Rights Movement: Highlighting racial differences and inequalities led to significant cultural and legislative changes in societies, particularly evident in the 1960s America.- Feminism: By discussing the differences in gender experience, feminists have challenged patriarchal structures and have significantly influenced various aspects of culture, including work, law, and art.- LGBTQ+ Rights: The visibility of different sexual orientations and gender identities has grown, influencing...

This episode is part of the TED Talks Daily end-of-year wrap-up. As 2022 draws to a close, we're sharing some of the most perspective-expanding ideas from the TED Audio Collective to give you a sense of the bigger picture, help you better understand the trends of the past year and get ready for the one ahead. In this episode of After Hours, hosts Youngme Moon, Mihir Desai and Felix Oberholzer-Gee share what they loved about 2022. Listen in to get their take on the end of magical thinking, quiet CEOs, the latest in sneaker fashion and the collapse of FTX -- plus, an After Hours poem for you. (As they say: "No, we did not write it ourselves. Thank you, ChatGPT!")

Are we witnessing the slow death of Facebook? Does Adam Neumann (WeWork) deserve a second chance? Is the War for Talent real? Plus, thoughts on everything from Serena, to Kim Kardashian, to House of the Dragon, and more. This is an episode of After Hours, a weekly chat show about the intersection of business and culture hosted by Harvard professors Youngme Moon, Mihir Desai, and Felix Oberholzer-Gee.

Summary:Strategy is a mystery to many of us. It's an over-used, misunderstood term in business. Put simply, a strategy is a plan to create value. Don't start with profit though. That's the result of strategy. Instead, use a "value stick" which provides a way of measuring the two fundamental forces that lead to value creation and increased financial success: (1) the customer's willingness-to-pay (the top of the stick); and (2) the employee's willingness-to-sell their services to the business (the bottom of the stick).Companies that "win", according to Felix Oberholzer-Gee, create value for customers by raising their willingness-to-pay, and they provide value for talent by lowering their willingness-to-sell. He describes how to do this in this fascinating discussion, talking about the distinction between the creation and capture of value, the potential of “near-customers”, strategy in ecosystems, the power of value-maps, and the relationship between strategyand culture.More about Felix:Felix Oberholzer-Gee is the Andreas Andresen Professor of Business Administration in the Strategy Unit at Harvard Business School. He currently teaches competitive strategy in executive education programs such as the Program for Leadership Development, the Senior Executive Program for China, and in a program for media executives titled Effective Strategies for Media Companies. He hosts a HBR After House podcast, in which he discusses and debates current events that sit at the crossroads of business and culture with fellow HBS professors Youngme Moon and Mihir A. Desai. Here are some more of his resources:Research. Book ‘Better, Simpler Strategy' HBR article ‘How to eliminate strategic overload'What is strategy video.My resources: Sign up to my Flashes+Sparks for stimuli, ideas, guidance and tips on how to lead your team, organisation or self more effectively, delivered straight to your inbox: If you're not subscribed already and do subscribe to my youtube channel where you can watch the conversation.  You can also find me here: LinkedIn Twitter Personal website, which includes more examples of my work, the services I offer and testimonials from clients 

'Tis the night before Christmas, and like many good things, this episode starts and ends in the bar - The Rockstar CMO Virtual Bar. This podcast started as a lockdown project, and over the last 85 or so episodes, Robert Rose has joined Ian Truscott in the Rockstar CMO Virtual Bar to help us escape. While sharing a cocktail each week, he's transported us to somewhere exotic (and Wales) for a marketing thought. But, who is this guy that has inspired us to drink quite so much gin?  Robert Rose is a sought-after consultant, best-selling author, keynote speaker, and one of the world's most recognized digital content strategy and marketing experts. Robert is the author of three best-selling books, including Killing Marketing, Experiences: The 7th Era of Marketing, and Managing Content Marketing. For more than 10 years, Robert and his firm The ContentAdvisory have worked with more than 500 companies, including 15 of the Fortune 100. He has provided strategic marketing advice and counsel for global brands such as Facebook, Salesforce, NASA, CVS Health, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation. In this special holiday episode, Robert shares his favorite cocktail (which might surprise you), discuss Roberts career, what has inspired him, books, the story of content marketing and what he would throw into the Rockstar CMO swimming pool. Finally, we drop the track that gets his marketing mojo working.  Enjoy! The people Ian Truscott on LinkedIn and Twitter  Robert Rose on Twitter and LinkedIn Mentioned in this week's episode Marketing Myopia by Theodore Levitt (on Goodreads) Different by Youngme Moon (on Goodreads)  Rita Gunther McGrath Robert's books Robert's Content Advisory Blog This Old Marketing podcast Music  Piano Music is by Johnny Easton, shared under a creative commons license  Bad Man's Song - Tears for Fears on Spotify Rockstar CMO Show notes: Previous episodes and all show notes: Rockstar CMO FM Subscribe - We are available on all your favorite platforms, including Appleand Spotify  Learn more about your ad choices. Visit megaphone.fm/adchoices

Let's go to the moon!' ...is a great and lofty goal, but it doesn't mean much if you or I say it. Why? Because, just guessing, you don't have an actual plan for how to do that, or the means, for that matter. Point is, you need an actual plan, with real numbers and defined goals, and set time frames in order to achieve your goals. My guest this week, the CMO of GTMhub, Jeremy Epstein gets this and is passionate about the usefulness and importance of OKRs in the marketing department to help teams build plans to get them to where they want to go“Google is usually held up as the poster boy/girl/non-binary person for OKRs, because in the in the Bible of the OKR industry is what's called ‘measure what matters.' John Doerr introduced OKRs to Google. OKRs have this deep history going all the way back to Andy Grove at Intel, based on Peter Drucker. By my calculation, OKRs will be embedded in every successful organization in some form or format by the end of this decade. They are that game-changing capability-wise from a strategy execution perspective.” And changing up the game is exactly what Epstein is best at. In this show we'll get into some of the lessons Epstein learned during his time at Microsoft and Sprinkler, discuss some best practices for managing a remote workforce and unpack some key principles of great leadership in marketing. Don't worry, we've already invited him back on the show. I can't wait for you to enjoy this episode about the simplified and data-driven marketing methods of marketing guru, Jeremy Epstein.Main Takeaways:Evolving Leadership Process: A great leader is one who can take feedback and alter course to stay on the best track for the business. Becoming a leader will demand a new skill set and an ability to look at the bigger picture. Thinking about the work and the mission with a broader perspective will help you keep everyone moving in the right direction. The Role of OKRs in Business: Companies in the future will all use OKRs (Objectives and Key Results) to measure the success of their marketing campaigns. This method of precisely defining the goals and providing clear data is maximally effective. Setting forth a simple and easy-to-understand plan to accomplish a difficult mission is the first step to succeeding, and that's what an OKR does. Future of Blockchain in Marketing: The Apple cut-down on cookie use is just the beginning of the end of marketing with PII or Personally Identifiable Information. When more and more people get on and start using and trading in new markets, and for different purposes, you're going to need to find a way to reach the right people. ‘No more cookies,' is the way of the future. Document Processes: If any aspect of your business hinges upon one link in the chain, your whole business is at risk. Every role should be so well documented and laid that a new hire could come off the street with no prior knowledge of your business and be able to understand the job. Also, when you have everything written, there is a source of truth. Things get said in meetings and promptly forgotten. Documenting what was said in a meeting and immediately sharing that with the attendees can help move action items forward and create productive meetings. Key Quotes:“I got some really, candid feedback along the way from that my style for a lot of people was not working. It was too micromanage(y). It was too overbearing and people didn't like it. The best player doesn't always become your best coach. I needed to make that shift from player to coach. And I had to think about the game if you will, in a very different light. It's still a learning journey. And fortunately, I've had some great teachers along the way and most importantly, I tried to create an environment where my team feels safe and comfortable to tell me what a total screw-up I am on a regular basis.” “Marketing is all about differentiation. hat's the core, the single best book I've ever read about marketing is called ‘Different: Escaping the Competitive Herd Book by Youngme Moon'. It's about being different. My CEO at Gtmhub said it to me best when I came into the role he said, ‘You have to have infinite patience with people.' If you get 1% better every day, by the end of the year, you're going to be 97xs better.”“It's not about me being ‘the chief'. I almost reject that name. I'm the marketing enabler. I'm just trying to support everyone and make everyone better. I've asked almost everybody on my team, ‘what's your long-term career goal?' And I view it as my responsibility to help them get further.”“Google is usually is held up as the poster boy/girl/non-binary person for OKRs because in the Bible of the OKR industry is what's called measure what matters. John Doerr introduced OKRs to Google. OKRs have this deep history going all the way back to Andy Grove at Intel, based foundationally on Peter Drucker. So, yes, I have skin in the game but by my calculation, OKRs will be embedded in every successful organization in some form or format by the end of this decade, or else, those companies may not even be around. They are that game-changing capability-wise from a strategy execution perspective.” “I'm a maniac about documentation of processes on our confluence. I call it, ‘what if you get hit by a bus document.' If you get hit by a bus, Yes, I'll be sad but the business needs to continue. Someone else off the street [should be able to] come in and read your document [and] know how to do this person's role.” “In a web 3.0 world, you know nothing about your customer, aside from what their blockchain address is, what their wallet contents hold, and their transactions. There is no such thing as PII (Personally Identifiable Information.) This world already exists and you have to market to this world where that's all you know about the person. [This is] where we're going to end up anyway.”“How does the function and discipline and strategy around marketing evolve because of the arrival of this disruptive technology? There'll be expectations that customers co-create and co-own the brand with you. Why don't they have a stake in it when you have Bitcoin, you own one 21 millionth of the network. So why not own a part of the brand? And you could decentralize that and you can decent and you can co-create assets and, and not just give them a $2,000 award, but give them provable cocaine that represents 1% ownership in, you know, diet, Coke, vanilla cream, cherry pie, whatever kind of thing.”Bio:Jeremy Epstein is the CMO of Gtmhub. He has six years of corporate experience at Microsoft and has experienced high-growth marketing during his time as VP of Marketing at Sprinklr as they grew from a $20mm Series A valuation to a $1.8 billion level over 4 years.He has worked with top minds in blockchain, crypto-economics, smart contracts, and decentralization as an advisor to Open Bazaar, Zcash, DAOstack, SingularityNet, & Dapper Labs. He has keynoted Fortune 50 executive-level events on topics including social media, blockchain, and A.I. Jeremy shares his thoughts at blog.neverstopmarketing.com To learn more, click here: {{URL of detail page on found on www.mission.org}}---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. 

It's been 10 years since the death of Steve Jobs. Has Apple peaked after 10 years of Tim Cook's leadership, or is the best yet to come? Harvard Business School professors Youngme Moon, Felix Oberholzer-Gee and Mihir A. Desai debate the prospects for Apple -- and discuss the celebrities changing the way Hollywood does business, including Reese Witherspoon, Rihanna and more. After Hours is another member of the TED Audio Collective. For new episodes every week, follow After Hours wherever you get your podcasts.

It's been 10 years since the death of Steve Jobs. Has Apple peaked after 10 years of Tim Cook's leadership, or is the best yet to come? Harvard Business School professors Youngme Moon, Felix Oberholzer-Gee and Mihir A. Desai debate the prospects for Apple -- and discuss the celebrities changing the way Hollywood does business, including Reese Witherspoon, Rihanna and more. After Hours is a member of the TED Audio Collective, a collection of podcasts for the curious. Learn more on audiocollective.ted.com.

In this bonus episode, Youngme Moon, Felix Oberholzer-Gee, Mihir Desai, and Rebecca Henderson share their thoughts and reflections on the violence at the U.S. Capitol.

Title: Different Author: Youngme Moon Well well well: A new book summary / notes article but this time it's from the www.nateliason.com site. This is the last episode featuring different by Youngme Moon. It's been quite a short summary but there have been some valuable things! Applicable to life and to business which is a pretty cool thing. I hope you'll enjoy this episode…comment down below or hit me up on social media and tell me what you think about the episode! :) —————————————————————

Title: Different Author: Youngme Moon Well well well: A new book summary / notes article but this time it's from the www.nateliason.com site. Even thought this book is quiet business orientated, I feel like that it's sharing some thoughts on life in general. I quite liked it so far even if I have not understood everything completely. I at least feel like that —————————————————————

When's the right time for hypergrowth? Should you take investment when you don’t need the money? How do you deal with an exhausted team? Global entrepreneurs facing hyperfast growth ask Reid their questions about raising capital, pivoting their product, bootstrapping vs. blitzscaling and more. Featuring some of the highest-performing scale entrepreneurs from Endeavor, and cohosted by Harvard professor Youngme Moon, of the great HBS podcast After Hours.

On today's episode of Gritty Founder, Kreig Kent talks with Jon Sebastiani about how he built KRAVE and Sonoma Brands. Jon shares advice on brand marketing, building a team, and trusting your instincts as an entrepreneur. Jon Sebastiani founded Sonoma Brands, a specialist growth equity firm, in January 2016 and currently leads all aspects of the Firm's investment strategy and portfolio management. Prior to starting Sonoma Brands, Jon founded KRAVE Pure Foods, which he sold to the Hershey Company in 2015. Some Questions Kreig asks Jon: - How did you decide to start a beef jerky company? (13:10) - How long did it take you to see traction? (23:45) - What are some gritty things you did in the early days to get the KRAVE brand off the ground? (26:17) - How did you hire your first employee? (32:48) - What was the transition from running and operating KRAVE to Sonoma Brands? (43:34) - How do you view entrepreneurship? (49:29) - What do you look for when you meet an entrepreneur for the first time? (51:57) - What advice would you give your younger self? (56:31) In This Episode, You Will Learn: - About Jon's background and how he became an entrepreneur (4:28) - How Jon built KRAVE Jerky (17:04) - Tips for brand marketing (26:32) - Jon's thoughts on equity (38:07) - Only the paranoid survive (50:42) - Enjoy the journey of entrepreneurship (53:45) - The importance of true authenticity, charisma, and the ability to sell your vision (55:02) - Trust your instincts (58:51) Connect with Jon Sebastiani: Twitter Sonoma Brands KRAVE Also Mentioned on This Show... Jon's favorite quote: "The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy." ―Martin Luther King, Jr. Jon's book recommendation: Different by Youngme Moon

Be You, Be Real.In this episode of Profiles in Risk, I spoke with Chris Paradiso, agency owner and principal of Paradiso Presents, a firm dedicated to helping other insurance agencies develop branding in the digital and social media age. Your branding is one of the single most important things you can do as an individual or business professional. What is the image or first thing others think of you when they hear your name? Chris asked me about Geico and I was quickly able to recite their "15 minutes saves 15%" tag line. How do you want others to remember you???CONNECT WITH CHRISTOPHER PARADISO:LinkedIn -https://www.linkedin.com/in/christopherparadiso/ Paradiso Presents Homepage - https://www.paradisopresents.com/ MENTIONED IN THIS EPISODE:Sample Brand Guides - https://blog.hubspot.com/marketing/examples-brand-style-guides Agency Performance Partners - https://www.agencyperformancepartners.com/ Rough Notes - http://roughnotes.com/ BOOKS RECOMMENDED BY CHRIS: The Power of Human Connection by Kody Bateman: https://amzn.to/2Y68xDX Different: Escaping The Competitive Herd by Youngme Moon: https://amzn.to/2WpuJIJ SUBSCRIBE AT:Buzzsprout RSS: http://www.buzzsprout.com/87086Google Play: https://goo.gl/WMAvW4iTunes: https://goo.gl/7SqwvP Overcast: https://goo.gl/8b4cbD Spotify: https://goo.gl/niAbGN Stitcher: https://goo.gl/DmE7MiYouTube: https://goo.gl/1Turar

Harvard Business School professors and hosts Youngme Moon, Mihir Desai, and Felix Oberholzer-Gee discuss news at the crossroads of business and culture. In this episode, they analyze the current food delivery wars and garner some lessons in crisis management from Boeing. "After Hours" is part of HBR Presents, a new network of business podcasts curated by HBR editors. For our full lineup of shows, search “HBR” on your favorite podcast app or visit hbr.org/podcasts.

Youngme Moon, Felix Oberholzer-Gee, and Mihir Desai discuss whether WeWork's success is sustainable. Plus, can the government really spend as much money as it wants without worrying about deficits? What in the world is Modern Monetary Theory and does it actually make sense?

Youngme Moon interviews Eugene Soltes, who talks about "Why They Do It: Inside the Mind of the White Collar Criminal." Among other things, Eugene discusses his unique relationship with Bernie Madoff, the motivations behind white collar crime, how firms can prevent such crimes from occurring, and his most memorable conversations with criminals he has interviewed. Eugene also shares an After Hours recommendation.

We wanted to tackle a marketing book, but one that wasn't just about tactics. We chose HBS prof Youngme Moon's book titled 'Different', as her high-level, strategic view on marketing as a philosophy and art were very appealing to us. One of the core ideas in the book is that you can't just go along with the herd of companies and products that change incrementally over time - to be successful, you must actually be different. She highlights 3 separate strategies that you can use to truly differentiate your product, filled with clear examples of companies that have implemented them to become amazing companies and brands - Mini, Red Bull, and Google, to name a few. Her ideas of getting away from the herd and reinventing your company and products is a perspective that resonated with us, especially as PMs in the Bay Area tech scene where more often than not, most products are hazy copies of others. Her push for readers to try riskier, less clear paths forward is one we both agreed with, and led us to really enjoy this book.

“Thoughts are the threads that bind us to deeds. Deeds are the ropes that bind us to habits. Habits are the chains that bind us to destiny.“ – Inscription carved on the West Wall at http://mondaymemo.wpengine.com/newsletters/live-your-crowded-hour (the Palace in Maygassa)   My friend Don Kuhl says, “All change is self change” and the first things we must change are our thoughts.   Harvard's beloved Frances Frei echoes Don Kuhl, “To change a person's behavior (deeds) you must first change their beliefs.”   Frances Frei's friend and Harvard colleague, Youngme Moon, takes this discussion of habits even further in her new book, Different. (I'm notorious for not reading business books, but Frances Frei promises this is NOT a business book, so I've ordered a copy from Jeff Bezos. He doesn't read business books either.) Want to http://mondaymemo.wpengine.com/different (see a really cool video about the book?) The wonderfully insightful and irreverent  Ms. Moon also gives us this marvelous AntiCreativity Checklist “For People Who Want Nothing To Do with  Pie-In-The-Sky Innovation,  Crazy Flights of Imagination,  or any of that wacky, Out-of-The-Box Thinking.” 1.     Play it safe Listen to that inner voice. “Why should I stick my neck out?” “I'm not going to go out on a limb…” “Safer to let someone else champion that.”   2.     Know your limitations: Don't be afraid to pigeonhole yourself. “I'm not an artist.” “I'm not creative.” “I'm not an innovator.”   3.     Remind yourself: It's just a job. “I don't get paid to come up with ideas.” “I'm keeping my mouth shut.” “There's nothing in it for me.” “When's lunch?”   4.     Show you're the smartest guy in the room: make Skepticism your middle name. “Here's why that idea won't work.” “You won't be able to execute on that.” “Our organization's not set up for that.”   5.     Be the tough guy: Demand to see the data. “What does the market research say?” “There's no evidence it's going to work.” “That didn't come out of the focus group.” “Show me the spreadsheet.”   6.     Respect history: Always give the past the benefit of the doubt. “We've always done it this way.” “If it's such a good idea, why hasn't anyone thought of it yet?” “That wasn't part of the original plan.”   7.     Stop the madness before it can get started: Crush early-stage ideas with your business savvy. “You haven't made the business case.” “I don't buy your assumptions.” “There's no immediate R.O.I.”   8.     Been there, done that: Use experience as a weapon. “We tried that a few years ago and it didn't work.” “You haven't been around long enough to know how things work.” “Let's not reinvent the wheel, guys.”   9.     Keep your eyes closed. Your mind, too. “The world isn't changing. The media just wants us to think it is.” “I refuse to get caught up in all these technology fads.” “Don't tell me how to run my business.”   10.  Assume there is no problem. “It was a tough year, but we can blame the economy.” “We think next quarter we'll see a rebound.” “We're doing okay.”   11.  Underestimate your customers. “Our customers aren't going anywhere.” “They're not ready for that.” “That's not what they're asking for.”   12.  Be a mentor: Give sound advice to the people who work for you. “Just keep your head down and do your job.” “I got where I am by not rocking the boat.” “Choose your battles, kid. This isn't one of them.”   13.  Be suspicious of the “Creatives” in your organization: the liberal arts majors, the poets, the anthropologists and other...