Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien

In this episode, no marketing, no entrepreneurship, no tips etc. But life as it is. Meet my 2 kids. 3 and 5 years old.  They attacked my after recording one of my episodes. And they spontaneously started to talk in the microphones. I could not resist sharing this with you :-) And, when I think about it, THEY are the reason why I'm doing this podcast. So that in 30 years, they will what stupid thoughts I had about marketing and entrepreneurship. 

Hospitality Expert & Brand Experience Manager Jim Cantens (33yo) talks about how to start a business, about failing and getting up. Jim loves creating experiences for brands, especially in the world of food concepts.  Enjoy! More about Jim : https://www.instagram.com/jimcantens/ More about Laurent : https://www.linkedin.com/in/laurentlootens/ https://www.instagram.com/lapinquotidien/  

Thomas Joos is a great entrepreneur and an amazing person. He talks about entrepreneurship, about how to create high performance teams, how to scale an event agency and how EGO stands in the way for success when entrepreneurs want to scale their business.   More about Thomas Joos :  https://www.linkedin.com/in/thomasjoos/?originalSubdomain=be More about Laurent Lootens :  https://www.linkedin.com/in/laurentlootens/  

  Entertainment Marketing is an ecosystem for brands : a mix of event marketing and digital marketing. With entertainment as it's fuel. Resulting in relevant data and extreme customer delight.  My point is that brands should be a part of the entertainment on social media and not interrupt people. And if we talk about creating entertainment : event managers are the kings and queens of entertainment. Event Managers are the best at creating entertainment via live events. But I think event managers should remarket themselves and should create entertaining content for brands on digital media (social media, website, emailmarketing, etc).  We, event managers, are way too shy. We should create and promote the concept of Entertainment Marketing. And help brands to stop interrupting people in their precious moments of free time with spammy ads.

Jenny Björklöf felt the entrepreneurial drive quite quickly. As an event manager she became an expert in networking. Today, she is known as a superconnector, organizing networking events and sharing Linkedin tips.  Hope you enjoy the episode! More about Jenny :  https://www.linkedin.com/in/jennybjorklof/?originalSubdomain=be More about Laurent Lootens :  https://www.linkedin.com/in/laurentlootens/ https://www.instagram.com/lapinquotidien/    

My talk with Lucas Decuypere is pure fire! He talks about how he lived very humbly and low profile for a long time in order to build his business. He talks about his journey as an entrepreneur and also about his dreams and his vision.  Lucas is the founder and CEO of Adagio, optimizing customer experience in the digital space by designing the customer journey for every business. If you want to get in touch with him  https://www.linkedin.com/in/decuypere/   To get in touch with me  https://www.linkedin.com/in/laurentlootens/

This episode is about the journey of being an entrepreneur. Caroline Vander Straeten is an Belgian entrepreneur who wants to create Disneyland for dogs.  After lots of studies at management schools like Vlerick and Stanford, Caroline worked as a vet expert for different companies. In stead of choosing the easy path, she chose love. Romantic love ànd love for being an entrepreneur and starting her own business. A dog business.  We discuss Customer Delight and Customer Experience, dealing with Burn Out, following your passion and marketing. More about Caroline and her business : https://www.instagram.com/chew_doggyparadise/ More about Me : https://www.linkedin.com/in/laurentlootens/

Filip Smets is the owner and CEO of Lemon Companies, making companies digitally successful.  In this episode, Filip talks about the reality and struggle of growing a business. What would really make you happy? Growing your business? Or keeping it the way it is? You can get in touch with Filip via : www.lemon.be More about me : https://www.linkedin.com/in/laurentlootens/    

After working for more than a decade as a General Manager for employers like TNT Express, Brussels Airport, Dachser, BAFI and Aviapartner, Philippe Fierens decided to start his own business and to be an entrepreneur. "My wife gave me a wake up call. My life was all about work and there was no balance. Since I started ExSeCo, a company in executive search, I am much happier", says Philippe.  He loves Desmond Morris and walking on graveyards to put things in the right perspectives. He also talks about how he selects his candidates. I really enjoyed this talk. Hope you will enjoy it too!  You can reach him via https://www.linkedin.com/in/philippe-fierens-bba2a33/  

Christophe Morbee is a friend I've known since I was 5. Now, he is the leading man and owner of Besox, a payroll company in Belgium.  Since he took over the family business, Besox is growing exponentially. His ideas about entrepreneurship are amazing and controversial. In this interview he talks about poker, cannabis, growing pains, daily habits, how to grow a family business and how to grow as a person. You can reach him via  https://www.linkedin.com/in/christophemorbee/   More about us : www.lapinquotidien.com  

Brands are egocentric when they post on social media. They post classic advertisements on their social media accounts, without being really customer centric. In this keynote for MPI Belgium, I talk about the concept of Social TV. A way of entertaining your customers within your brand DNA. I talk about how brands should stop interrupting their customers, but should start entertaining. Hope you enjoy! www.lapinquotidien.com    

As a serial entrepreneur in event marketing, Bart Taveirne shares every detail of his journey on how to find your real passion by listening to yourself. "I was a bartender and I never went to Cuba!". That was the moment he knew he needed to change his life.  "Every Business Person is a Spiritual Person - we just got too detached".  Reach your goals, shift your awareness, listen to your inner voice.  Enjoy the episode!  Get in touch with Bart Taveirne via www.consoulting.com To know more about me  www.lapinquotidien.com  

In this episode I have a talk with an amazing influencer in event marketing : Nick Borelli. Coming from Cleveland Ohio, he works all over the world as a event consultant and as a public speaker. He is also an great content creator around social media marketing and the event industry.   What you will learn in this episode :  - how to get started in the event industry - the role of influencer marketing and community management - how to measure ROI on events - how and why to stay in your lane - what PASSION means to him - how to combine a crazy job with a family life   You can find him on all kinds of social media via @NickBorelli.    And you can find me on Linkedin  https://www.linkedin.com/in/laurentlootens/ Or on Instagram https://www.instagram.com/lapinquotidien/      

There are very clear rules in the filmindustry about how to do storytelling.   These rules are often well applied by brands when communicating through classic media, videomarketing, social media, etc.   But not when brands communicate their message via event marketing.   In this episode I explain you how you can apply these storytelling rules in the development of your new and creative event concepts.    Enjoy! If you want more info about me :  Intragram Lapin Quotidien : https://www.instagram.com/lapinquotidien/ Twitter : https://twitter.com/lapinquotidien Website of my event agency : http://lapinquotidien.com Website of my fashion brand : https://so-phi.com/nl/  

Influencer Marketing is a great way to develop your business and your brand as an EventProf. In this interview with Mariska Kesteloo from Word of Mice we have a great talk about Influencer Marketing in the MICE industry, about daring to say "YES", about entrepreneurship, how to start a business and mentorship. Hope you enjoy this episode full of fire! To get in touch with Mariska : http://www.wordofmice.com To get to know more about Lapin Quotidien : http://lapinquotidien.com

In this episode I explain you how the rules of event marketing can be applied to retail concepts.  It is first of all about creating a solid Brand DNA for your shop.  After that I go into detail on :  - how to create a highly experiential shop - adding the Human Touch - being relevant to people and planet Let's connect on Instagram : https://www.instagram.com/lapinquotidien/ Or via Linkedin : https://www.linkedin.com/in/laurentlootens/ Or via our website : www.lapinquotidien.com  

In this episode, I have an open talk with the founder of Tutu Shop, Isabelle Dumortier. As a very young female entrepreneur, she runs an amazing brand, trying to run and dominate the world. It is a talk about the journey of being an entrepreneur. And also just about life. How to improve it for yourself and others. We talk about digital marketing, about daily habits that make a real difference and about unlocking the god(dess) inside you. Hope you really enjoy this episode!

Visiting New York City is an Experience. Visiting the city was very inspiring to me and it taught me 3 valuable lessons that I will apply to my event marketing business. As an event manager / event planner I will apply these three lessons on my next event concepts.  It's about making choices within a concept, being friendly and positive and also about creating Disney Experiences for adults. Hope you enjoy this episode!  If you want to know more of my work, please visit www.lapinquotidien.com  

In this episode I am interviewing the 27 year old Connor Gillivan about how to start your own business.  A talk about entrepreneurship, having a good idea and monetizing it, how to solve frictions with your business partner and about staying positive and humble. Connor is a serial entrepreneur that started out of his college dorm room. Sold over $25 million on Amazon, grown FreeeUp.com over 500% in the past year, etc If you want to reach out to him :  Facebook: https://www.facebook.com/connorgillivan/ Twitter: https://www.facebook.com/connorgillivan/ LinkedIn: https://www.linkedin.com/in/connorgillivan/ Personal blog: http://connorgillivan.com/ FreeeUp: https://freeeup.com/ My calendar: calendly.com/connor-gillivan My email: connor@freeeup.com

I was always a little sceptic when I saw that book on the shelf. A 4 Hour Workweek? Really? That must be a scam. So I never bought it. But, in the end, after some recommendations, I did buy it.  In this episode I go through the basic principles of the book, and I tell you how it affected my life as an event manager, an entrepreneur and as a person in general. Because it will not only influence your business life, but your full lifestyle design.  Hope you enjoy!

Lots of people hesitate to start their own business. Some of you are working for a boss and have moments of doubt : should I do this, or not?  In this episode, I started with the idea of telling you why your brand should care about event marketing. But, suddenly, while starting the episode, I started talking about why you should (or should not) start your own business. :-) It's about courage, living on your own terms, living in uncertainty and about having some luck in the process. Enjoy!

I see so many event managers struggle to create a relevant event concept. In 5 easy steps, I will guide you to an easy framework to build an amazing but relevant concept for the corporate brands you are working for. It's all about really understanding your client and being creative within the Brand DNA of your client.  If you can find a link between your client's DNA and your creativity, you will win all pitches against other event agencies.   Hope you enjoy!

Eventprofs do not market themselves in the right way. It's a real problem of image. A problem of reputation. Especially when you talk about our business to CMO's and CEO's of corporate brands. They see us too often as party planners. Not as strategic partners for their brands. And this needs to change.  Event Marketing is an underestimated marketingtool. We need to rebrand the complete industry of MICE and event marketing. We are underestimated, and undervalued, because we do not market ourselves in the right way. My rant, is about the fact that we as event managers all over the world should be more proud of our business. More proud and loud about the value we bring to brands to create brand experiences. We should show more guts and creativity during our own events and also when posting on social media.  Don't let the digital agencies have all the fun. Let's stick together, and let's make event marketing great again. 

In this episode I get into detail on how you can create a great story for your brand.  First I tell you how you can define your story as a brand, and who your audience could be.  Then I present you a specific framework on which kind of content you should create and distribute every week in order to get your story told.  It is all about branding, not selling. Storytelling is an art, but also a science. Hope you enjoy!

In this episode, I have my very first guest. Jan Van Ongevalle is the founding father of cocktailbar The Pharmacy in Belgium. They work on event concepts worldwide - and work for the world's biggest brands. In this open chat, Jan talks about how he failed his first business and how he learned from that failure to create a stunning business with his whole family. Hope you enjoy!

In this episode I'm telling you why I am worried that Chanel will not survive the next economic crisis. There is an economic meltdown every 10 years. Last crash was in 2008...  When things go wrong economically, brands can get in trouble. Or they disappear, or people just do not care about them anymore.  When you see the activity of big luxury brands (not only Chanel) on social media, they show me that they do not really care about their customers. I will not be surprised that people will not care about them when things go wrong during a new economic meltdown... Curious to hear/read your opinion on this and enjoy!

There is a clash between what content brands post on social media, and what content customers expect to see on social media. In this episode I get very practical on how brands can create amazing content on social media, without interrupting the customer experience on social platforms.  I will help you, as a marketing manager, to create this content step by step.  This how your brand will be a part of the social media platforms and how your customers will really engage with your brand. 

In this 9th episode, I will tell you why event managers need high emotional intelligence. And how that emotional intelligence will make you a better corporate event manager. Event Managers need to be trusted like a Swiss Banker and creative like great artists. They talk to top level managers ànd they need to be able to talk to their suppliers, their event partners. All different kinds of people, all different kinds of emotional skills event managers need in order to organize amazing corporate events.  Enjoy! 

On this episode, I will give you a great framework on how to use Event Marketing and Digital Marketing, in order to create a great Brand Experience. Event Marketing is about 2 things: creating a shareable experience and collecting as much data as you can. Digital Marketing : Here we will talk about 3 things : social media marketing / website and e-mail marketing.  All these elements combined, will allow you to create a real brand experience, and to get a huge ROI on your marketing budget. Hope you enjoy listening to this episode. Let's connect!

Brands and Marketing Managers that want to be more successful on Social Media, should think about it as being popular in a bar. In this episode, I compare Social Media Marketing for Brands, like being popular in a bar. The comparisons are amazing. Funny and easy to understand.  Hope you enjoy it! 

A week ago I got interviewed by a student in Event Marketing. One of his questions was : which 5 tips would you like to give to young students who want to become an event manager in the future? And I share the answer to this question through this 6th episode of my weekly podcast about Event Marketing and Digital Marketing.  Hope you enjoy it! 

In this episode, I am explaining why I believe that event managers are the best social media managers. How they will become allround "brand experience managers", creating online and offline experiences for brands. Very useful for all kinds of event managers, working for brands directly or working for an event agency.

As people love sharing their experiences on social media, event marketing is becoming more and more important. In 2018, event marketing will be the most important marketing tool to create a real brand experience. Laurent Lootens, owner of Lapin Quotidien, will tell you all about it in this new episode.

Since the economic crisis in 2008, event marketing has gone through some serious budget cuts.  According to us, event marketing is having a huge revival thanks to digital marketing.  Laurent Lootens, from brand experience agency Lapin Quotidien, gives you all the insights on this subject! 

In this second episode, we reveal you one of the most important secrets when you are working in B2B Event Marketing. Are you looking to get a higher Return on Investment on your event budget? Are you working for an event agency? Are you a corporate event manager? Then this episode is fully yours! :-)

if you are a brand manager or a marketeer, this is your channel. Let us tell you all our secrets about digital marketing, event marketing, social media marketing, etc.  Let's connect!