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14 episodes with lucky saint
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4 episodes with lucky saint
2 episodes with lucky saint
2 episodes with lucky saint
2 episodes with lucky saint
2 episodes with lucky saint
Big ideas, bold flavors, and unfiltered insights—welcome to Austin, where the future of CPG is being written in real time. At Taste Radio's Austin Meetup, we sat down with trailblazers and trendsetters redefining how brands are built and scaled. From Better Sour co-founder Bella Hughes to Torchy's Tacos founder Mike Rypka and Snaxshot's Andrea Hernández, these conversations explore what it really takes to innovate, connect with consumers, and lead with authenticity in a rapidly evolving industry. Show notes: 0:45: Buyers As Far As The Eye Can See. NNE FTW. Boiler Room. Caffeine, Protein & Pole-Caught Tuna. With BevNET Live just two weeks away, excitement is building as Casey's joins a strong lineup of participating retailers, including Stop & Shop, Whole Foods Market, Circle K, H-E-B, The Goods Mart, and Top Ten Liquors. John and Ray recap the recent Naturally New England Naturally Rising event, which spotlighted standout emerging brands, including Singing Pastures and Farmer Foodie. Mike and John revisit their tour of Athletic Brewing's HQ in Milford, CT, before the hosts riffed on consumer interest in dual-functionality products and a canned tuna brand grounded in sourcing transparency. 19:23: Interviews from Taste Radio's Austin Meetup – Mike Rypka, the visionary founder of Torchy's Tacos, shared his journey from launching a food trailer to building a nationally recognized franchise. Steven Santangelo of Matriarch Wealth Management discussed how his firm helps CPG founders navigate the complexities of financial planning, particularly during critical growth and exit stages. Bella Hughes, co-founder of Better Sour, reflected on building a culturally inspired candy brand and the challenges of innovation in a legacy category. Andrea Hernández, the sharp mind behind Snaxshot, delivered an unfiltered perspective on food and beverage trends, highlighting the importance of authenticity and emotional resonance in brand storytelling. And Michelle Breyer, CMO of the Texas-based accelerator SKU, shed light on how the organization nurtures early-stage consumer brands, emphasizing the pivotal role of founder mindset and market fit in driving long-term success. Brands in this episode: Better Sour, Torchy's Tacos, Farmer Foodie, Monsoon Kitchens, Inc., Granny Squibb's, TITIN, Fancypants Baking Co., Singing Pastures, Athletic Brewing, Lucky Saint, 5-hour Energy, Ascent, Pole & Line, Fly By Jing, Siete, Wildwonder, Bachan's, Daily Crunch, Leisure Hydration, BodyArmor, Vitaminwater, NoBull
Kerttu Inkeroinen, Marketing & E-commerce Director at Lucky Saint, shares her unconventional career journey from Coca-Cola to scale-ups, why she quit without a backup plan, and how she intentionally shaped her leadership style.She reveals why taking risks is always worth it, how to build a career with purpose, and why leaders should be sheepdogs, not huskies.We Cover: 00:12:29 – Why Kerttu left a job she loved without a backup plan00:13:29 – The mindset shift that helps her take bold risks00:20:00 – Overcoming self-doubt: Making friends with your inner critic00:28:13 – Be the sheepdog, not the husky: Kerttu's unique leadership approach00:30:41 – How two-way feedback builds trust and stronger teams00:36:22 – Why adaptability is key to career growth00:36:47 – The biggest lesson she'd tell her younger self about successDon't miss out on this powerful episode.
What's behind the rise and rise of low alcohol and alcohol free drinks? The sector grew by a quarter last year alone, fuelled by our changing relationship with alcohol. More than fifteen million people are thought to have considered taking part in Dry January this year and younger drinkers in particular are turning away from alcohol and embracing alcohol-free versions of beer, wine and spirits or entirely new drinks coming onto the market.In this programme Jaega Wise considers the changes in the drinks industry. She eavesdrops on an alcohol-free workshop with the mindful drinking movement Club Soda and speaks to its founder Laura Willoughby. She hears from the alcohol-free beer brand Lucky Saint and the market research company Kam on our changing drinking patterns, including the trend for zebra-striping - alternating between alcoholic and non-alcoholic drinks.Then Jaega visits Bristol to find out how breweries are using different techniques to make alcohol-free beer that is far superior to the much-derided watery and flavourless versions of old. The Bristol Beer Factory tells her that their alcohol-free brand now makes up a fifth of sales. At Wiper & True nearby, they reckon within five years around half of all their beers will be alcohol-free.The movement towards "low and no" drinks means there is now a World Alcohol Free Awards as their co-founder Chrissie Parkinson explains and Dash Lilley from the Three Spirit brand talks about how some drinks makers are looking to very different ingredients from the plant world to create original flavours.Presented by Jaega Wise Produced in Bristol for BBC Audio by Robin Markwell
Will Bain hears from the boss of no-alcohol beer brand Lucky Saint about changing the social stigma of being teetotal, and the long-awaited movie Wicked hits the UK cinema market.
Luke Boase launched Lucky Saint in 2018, but he says the brand's potential for an iconic future has always been top of mind. As the leading dedicated non-alcoholic beer brand in the U.K., Lucky Saint is sold in over 10,000 points of distribution in the country, including more than 1,000 pubs and restaurants. That number includes its own bar in London, aptly named The Lucky Saint, which operates at the base of a building that also houses the company's office. Last year, the company raised a £10m Series A round that included funding from VC firm JamJar Investments. Led by a mission to become “the world's defining alcohol-free brand,” Lucky Saint is resonating with both sober consumers and moderate drinkers, according to Luke. Inclusivity is a key theme of the company's marketing and communication strategy, leading with a message of quality and appeal as a beverage for anyone who isn't drinking. In the following interview, Luke talks about how his interest in entrepreneurship sparked the idea for Lucky Saint and why he has a long-term vision for the brand. He also explains how the company incorporates consumer insights and data into its retail and buyers pitches, his views on Lucky Saint's role in the non-alcoholic beer category and how he thinks about competing with strategically-owned and -aligned beer companies. Show notes: 0:35: Luke Boase, Founder, Lucky Saint – Luke speaks with Taste Radio editor Ray Latif about The Lucky Saint pub and why he felt it was important to offer a variety of alcoholic and non-alcoholic beverages, how he saw an opportunity to create a premium non-alcoholic beer brand and the two-year process behind its creation. He also talks about identifying the right retailers for Lucky Saint and why the company works with dozens of Michelin-starred restaurants, as well as the consistency of demand for non-alcoholic beer and how he factors ambition into the company's strategy. Brands in this episode: Lucky Saint, Heineken, Guinness
How do U.K. CPG brands compare to their U.S. counterparts? How do the two markets differ? On the ground in London, the hosts discuss their experience at last week's Cheers! The Drinks Summit event and highlight innovative snacks and beverages they encountered at visits to local retail chains and specialty stores. Show notes: 0:25: What Day Is It? Possessive Peeve. Jacqui x Ox Heart. Club Soda. Irony, Sir. Magnesium FTW. Cosmo John. The Nuances & Inspiration. – Jet lag and full days make the hosts bleary-eyed, but they are somehow upbeat and alert. Ray questions the name of a well-known U.K.-based grocery retailers before the hosts discuss notable drink brands and categories, including non-alcoholic analogs, magnesium waters, bottle soups and gut-health sodas. They also talk about the bustling Taste Radio meetup at The Lucky Saint pub and what U.S. brand owners can glean from business strategies of U.K.-based founders. The hosts also talk about BevNET's upcoming live events and why “Ray Latif Live” is in the works. Brands in this episode: Trip, Quorn, Moju, Innocent Drinks, ISH, The Root Co., Vacay, OHMG, Better You, Bonbuz, Ghia, Little Saints, De Soi, Kettle & Fire, Re:Nourish, Brink, Whitebox Cocktails, Olipop, Poppi, Living Things, Minor Figures, Fibe, Belly Dance, Feisty Soda, Barcode, Lucky Saint, Dash Water, Doughlicious, Buff Bake, Knack-Snacks
In this episode we are doing something a little different...We recap and bring you the best bits from the Ecom Expo 2024, sharing marketing growth tips to help you grow your Shopify brand. Our host, Liv, speaks with the expert minds from UK leading brands such as Oreo, Mars Wrigley, Pizza Pilgrims, Lucky Saint, Rapanui and many more! Whether you're a seasoned Shopify store owner or just getting started, these insights from the 2024 Ecom Expo will help you stay ahead in the rapidly evolving eCommerce landscape.Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubCheck out our awesome partners!Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopifySupport the show
With Taste Radio's London meetups on the horizon, the hosts have their say on trendy brands, new products and the coming crush of seasonal LTOs. They share their respective takes on David, the high-profile protein bar brand launched by RXBAR co-founder Peter Rahal and whether decaf coffee is about to take off. They also get giddy about green cocktails and a record-breaking advent calendar. Show notes: 0:25: A “Man Cold”? An English Itinerary. Let's Eat David. Welcome Back, Pop. TUR-meric. Jacqui's X-Mas Gift. – John is recovering from a sniffle, but still well enough to take a cross-country day trip. Ray gives a rundown of the hosts' London plans. The Newton crew samples David bars and everyone weighs in on the brand's positioning and potential. Ray congratulates an industry veteran on a “perfect” gig before Mike talks about a turmeric-centric beverage brand and its upcoming package refresh. Jacqui digs on caffeine-free coffee and coffee alternatives and John breaks out an unusual RTD cocktail, while Ray praises Straightaway Cocktails' latest opus. Brands in this episode: Lucky Saint, Trip, Dash, Doughlicious, David, RXBAR, Lemon Perfect, Vita Coco, Jagermeister, Red Bull, Golden Tiger, BodyArmor, Celsius, Olipop, Mud/Wtr, Ryze, Cuppa, Explorer Cold Brew, Gardenista, Nurri, Fancypants, Straightaway Cocktails
Luke Boase, Founder of Lucky Saint joins The Effectiveness Files with Laurence Green to talk about building a beer, a business and a brand. They explore the origins of the company, the secrets to Lucky Saint's marketing success and the role that advertising plays.
In episode two, James is joined by wine expert, Tom Surgey, for a conversation that delves into the rise of sober curiosity and more drinking trends for the future (spoiler, apparently pale rosé is on its way out!). Tom shares tips on what to look for when purchasing wine and champagne from supermarkets, along with top picks for a low and no tipples. This conversation discusses why opting to go for an alcohol-free drink isn't an inferior experience anymore, thanks to some great brands, and why we are going to see more people opting for low and no drinks. Follow www.instagram.com/james_golding_chef/ and Maple from Canada UK www.instagram.com/maplecanadauk/ for more seasonal recipe inspiration. James' recipes are available here: www.maplefromcanada.co.uk/benefits-of-maple/ambassadors/james-golding/ Follow Tom here: https://www.instagram.com/tomsurgey/ Resources mentioned in the interview: The Ivy https://ivycollection.com/menus/ Table Talk Foundation https://www.tabletalk-foundation.com/ Plumpton College https://www.plumpton.ac.uk/ A.A. Badenhorst Curator White Blend: https://www.waitrose.com/ecom/products/a-a-badenhorst-curator-white-blend/433357-756693-756694 Zeno https://www.waitrose.com/ecom/products/zeno-alcohol-liberated-white/765544-793974-793975 Lucky Saint https://luckysaint.co/ Agua De Madre https://aguademadre.co.uk/ Momo Kombuca https://momo-kombucha.com/collections/all-products?gad_source=1&gclid=EAIaIQobChMI-Myf1aaIhwMVr5RQBh2ZQA2OEAAYASAAEgJLOfD_BwE Punchy https://www.punchydrinks.com/ No Madic Sporadic https://nomadicsporadic.odoo.com/ ITV's Love Your Weekend with Alan Titchmarsh https://www.itv.com/watch/love-your-weekend-with-alan-titchmarsh/10a0437 Pre-order Tom's new book here: https://geni.us/howtodrinkwine
Si chiama Zebra Striping ed è la nuova tendenza di almeno un quarto dei bevitori del Regno Unito che consisterebbe nell'alternare i consumi di bevande alcoliche ed analcoliche durante un'uscita al pub o al bar, un nuovo approccio al bere che mostrerebbe una crescente propensione alla moderazione da parte della popolazione britannica. È quanto emerge dal rapporto “2024 Low and No: Drinking Differently” frutto di un'indagine condotta dalla società di ricerca KAM e dal marchio di birra alcolica Lucky Saint per approfondire l'evoluzione delle abitudini di consumo degli inglesi e fornire strumenti al mondo dell'ospitalità e della ristorazione per poter soddisfare una domanda in continua trasformazione.
Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link
This episode is the second in our series on entrepreneurial thinking, or channelling the best of start up energy, that can benefit any brand, whatever the size. In our first episode we looked at the benefits of entrepreneurial thinking and identified 6 principles that can benefit any brand. Today, we're looking at how one brand has used entrepreneurial thinking to scale and get ahead- The Marketing Society's Brand Of The Year 2023, Lucky Saint. Ruth Fittock interviews Lucky Saint's Marketing Director Kerttu Inkeroinen who lifts the lid on her approach to marketing and how Lucky Saint became the UK's most loved alcohol-free brand. About RuthRuth has almost 20 years experience building brands- from start-up to scale up, launch to acquisition. She's helped U.S brands (vitaminwater, popchips) launch and scale in the UK and grown brands from scratch here too (Simply Roasted Crisps). Ruth has recently started a new consultancy- Tomorrow Brands, to help the purpose-driven global brands of tomorrow launch in the UK.About KerttuKerttu has worked in consumer goods for over 18 years, starting her career working in both sales and marketing roles with household-name brands of Kimberly-Clark (Kleenex, Andres and Huggies) before moving on to journey through drinks sector: from The Coca-Cola Company leaping into the world of scale up at Union Hand-Roasted Coffee, UK's leading ethical speciality coffee roaster, leading the brand's repositioning and launch into consumer markets and going through scale-up journey with the business, before joining Lucky Saint in 2022. She was selected as one of Marketing Week's Top 100 most Effective Marketeers in 2023 and is a judge for Marketing Week, The Drum and IPA Effectiveness Awards.Find out about the latest The Marketing Society events here and if you're not a member yet, what are you waiting for? Find out about how to join here.
Episode #118. Today's episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed. Challenger brands – whether created by a corporate or a start-up – aims to disrupt an existing category by satisfying a consumer need that's not currently being met. Commonly challenger brands seen as the ‘underdog' have greater constraints like budgets and resources meaning marketers need to be harness their strengths, creativity, agility and risk adversity to thrive. Abby's guest expert to discuss is Lucky Saint's Marketing and eCommerce Director, Kerttu Inkeroinen, awarded Marketing Week's Top 100 Most Effective Marketers 2023 and recently won Brand of the Year at the Marketing Society awards. In this episode Kerttu shares the differences in culture and marketing skills between established vs challenger brands, insight into where her brand focuses and how they play to their strengths. Plus Kerttu's career highs and lows and advice for marketers of tomorrow. Host: Abigail (Abby) Dixon FCIM/ICF | LinkedInGuest: Kerttu Inkeroinen | LinkedInThis episode is sponsored by Stickybeak It's time to put the consumer back at the heart of every decision, and thanks to Stickybeak, consumer feedback is at your fingertips. The self-service, affordable, consumer testing platform delivers actionable insights in hours, not weeks! So to find out what your consumers think before you go to market Visit Stickybeak.co/wholemarketer and use code WHOLEMARKETER for $100 USD off your first test, so you can see how Stickybeak are changing the way marketers work.The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
Episode #118. Today's episode is on challenger brands and the skills, behaviours and mindset marketers of challenger brands need to succeed. Challenger brands – whether created by a corporate or a start-up – aims to disrupt an existing category by satisfying a consumer need that's not currently being met. Commonly challenger brands seen as the ‘underdog' have greater constraints like budgets and resources meaning marketers need to be harness their strengths, creativity, agility and risk adversity to thrive. Abby's guest expert to discuss is Lucky Saint's Marketing and eCommerce Director, Kerttu Inkeroinen, awarded Marketing Week's Top 100 Most Effective Marketers 2023 and recently won Brand of the Year at the Marketing Society awards. In this episode Kerttu shares the differences in culture and marketing skills between established vs challenger brands, insight into where her brand focuses and how they play to their strengths. Plus Kerttu's career highs and lows and advice for marketers of tomorrow. Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Kerttu Inkeroinen | LinkedIn This episode is sponsored by Stickybeak It's time to put the consumer back at the heart of every decision, and thanks to Stickybeak, consumer feedback is at your fingertips. The self-service, affordable, consumer testing platform delivers actionable insights in hours, not weeks! So to find out what your consumers think before you go to market Visit Stickybeak.co/wholemarketer and use code WHOLEMARKETER for $100 USD off your first test, so you can see how Stickybeak are changing the way marketers work.
On the latest episode of The Rest Is Alcohol, Jacki and Lyle discuss what it has been like so to make the podcast, and the wonderful feedback they have had so far. Lyle focusses on the idea of 'experiences' and how your approach to the idea of alcohol can either elevate or dampen these experiences over time. Jacki analyses how young people's outlook on drinking is markedly different to what it was like when she was that age! There is many a rant about the availability of water on nights out, but also plenty of praise for the innovators within the industry who are breaking the mould when it comes to low and non-alcoholic alternatives to the established names in the drinks industry. Particular mention is given to Lucky Saint, whose non-alcoholic beer is now a staple in pubs across the country, and the likes of Berczy Drinks and Impossibrew, whose appearances on Dragon's Den have caused a stir within the industry. Jacki and Lyle then take a look forward to some of the fantastic guests who will be appearing on the podcast very soon!Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestisalcohol.com Hosted on Acast. See acast.com/privacy for more information.
This week, Jacki and Lyle discuss recent comments made by certain experts and professionals within the hospitality industry that have highlighted how an increase in people doing 'Dry January' has led to lower performance figures than they expected, and how statements like these can set a dangerous precedent when it comes to the importance we place on drinking alcohol in pubs and restaurants. Lyle analyses how he feels these industry experts are paying attention to the wrong metrics considering the increasing desire by many pub-goers to engage in a non-alcoholic beer or two at social events, even going as far as to say they might see more impressive numbers if they analysed these stats in detail as non-alcoholic drinks can be consumers at a slightly quicker rate! Jacki discusses how pubs, restaurants, and the hospitality industry at large need to do far better when it comes to providing a range of non-alcoholic drinks including wines and spirits, mentioning a landlord friend of hers who himself doesn't drink, but acknowledges that the range they offer at his pub could be better. There is a note of hope to end on, as Lyle opens up about his recent experiences in pubs where non-alcoholic beers like Lucky Saint are now increasingly available on draft, with the hope that this only becomes more prominent in the months and years to come!Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestisalcohol.com Hosted on Acast. See acast.com/privacy for more information.
For those of you that are regular listeners, you'll know that Jamie and Tom love seeing one thing more than anything - Lucky Saint on draft. This week on the podcast we have been blessed by the Lucky Saint himself, Luke Boase. Luke founded Lucky Saint in 2018 after becoming frustrated with the lack of quality UK alcohol-free beer. Skip forward to 2023, Lucky Saint now owns a pub, is stocked on draft in hundreds of pubs around the UK and is even Arsenal FC (boooo), non alcoholic beer of choice. Lucky Saint recently launched their new alcohol-free Hazy IPA.This episode gives you a glimpse into the mechanics of a alcohol-free brand - learn about the science of creating the taste, the challenges the alcohol-free industry faces and how you could also make an impact on the industry but trying something new just like Luke did.Follow us on socials - https://www.instagram.com/thinkitsallsober or email us at theythinkitsallsober@gmail.com
Joining Elliot for the last Jazz Shapers of 2023 is Luke Boase, Founder of Lucky Saint, the alcohol-free beer brand. Luke tells his story of how, against the advice of many (and despite having no experience in the industry) he chased a dream to overcome the pre-conceptions of alcohol free lager, and build a better tasting, aspirational brand.
Introducing Jono Holt. Ten years ago he founded Otherway, the strategically-led studio where design and advertising work together to connect brands with a new generation of consumers. Forged from a background in advertising but with a desire to create omni-channel brands in a fast-changing digital world; Jono spotted the DTC trend early, looking to brands like Warby Parker in the states, going on to launch brands like Butternut Box, Psycle, Hylo, Cabinet, Moju, Lucky Saint and many more, including their own watch brand Farer. And in many ways, ten years on, Otherway have come full circle. Not only launching a new studio in San Francisco but playing a hand in a surprising amount of ads that you'll see on the London Underground. With brands like Strongbow, Deliveroo, Inches, Graze, Moretti, and Hayman's Gin all demanding a slice of Otherway's creative aptitude for first-class communications. For me this episode is a special one. The 100th episode. I spent four years at Otherway working closely with Jono and learning as much as I possibly could from him. An approach to brand strategy that is provocative, commercial, to-the-point and delivered with conviction without the fluff, time-wasting or jargon that you can find lurking in other agencies. He hasn't taught me everything but he's taught me a hell of a lot - and I'm lucky to count him among my mentors today. In this retrospective episode we look back at the past ten years in business and to the future, garnering his point of view on the world of brands today while looking at the opportunities in the market tomorrow. If you're interested in branding, advertising, agencies or the venture ecosystem then this one's for you. Enjoy.
This week we led Lucky Saint's Head of Brand, Emily Laws, not into temptation but into Call To Action's recording studio. With marketing chops spanning a decade in brand management, PR, and brand activation, Emily is currently breaking rules and honouring traditions at the helm of the UK's Number 1 Dedicated Alcohol-Free Beer. We get in a round of tantalising topics, including her first jobs selling shoes and speaking French, how The Yorkshire Post dashed her dreams, Flat Eric, behaving like an iconic brand, not doing ‘new' for new's sake, using brand codes with fresh consistency, why they don't talk about hangovers, riding the alcohol-free wave and cracking on with whatever data you have (or don't have), the tattoo test, and loads more. If you're a fan of Lucky Saint or simply proper marketing, pour this into your ear holes. ///// Follow Emily on LinkedIn Here's Lucky Saint And their Marylebone pub, The Lucky Saint Timestamps (01:44) - Quick fire questions (02:45) - First jobs, speaking French, and dashed dreams of being a journalist (10:20) - Brand codes and behaving like an iconic brand (15:20) - Not giving in to the pressure to always bring something new (18:45) - How attitudes to alcohol-free are changing (21:10) - Research, data, and wrong assumptions (33:40) - Staying humble and being market-oriented (48:50) - Listener questions (54:59) - 4 pertinent posers Emily's book recommendations are: The Making of a Manager by Julie Zhuo Damn Good Advice by George Lois Alchemy by Rory Sutherland The 48 Laws of Power by Robert Greene /////
Joining Bobby to chart the rise of non alcoholic beer was Lucky Saint founder Luke Boase and Quincey Fennelly MD of Wicklow Wolf Brewery.
How do you create a brand in a sub-category where only a handful of major brands operate a product line, from scratch, having never worked in the industry before? Well, Luke Boase did exactly that when he founded Lucky Saint, the worlds first alcohol free only brand. From finding a brewing partner to create an enjoyable alcohol free beer, raising money from investors to almost losing the business during COVID, this episode has it all.Timestamps:00:00 - Intro01:23 - Life before Lucky Saint for Luke06:02 - Coming up with the Lucky Saint idea08:28 - Creating a new category09:59 - Why do non-alcoholic only?11:36 - Convincing breweries to get on board13:56 - Finding the perfect brewing partner17:07 - The ones who rejected Lucky Saint18:33 - The advantages of being a category newcomer20:27 - When did Luke go all in on Lucky Saint20:55 - Raising money24:35 - Starting over with the brand29:18 - Creating a non alcoholic beer that actually tastes good31:08 - Being a single beer brand33:15 - Some of Lucky Saint's investors35:29 - Ad execs on the investor team37:07 - Working with Rankin40:06 - Naming the brand Lucky Saint41:35 - How Covid almost wiped them out47:25 - Creating their own pub “The Lucky Saint”50:06 - Alcoholic vs non-alcoholic beverages51:46 - Convincing people to try alcohol free beer57:21 - The secrets to Lucky Saint's success
How much do you know about your beer and your customers? That's the question asked by Amber Thorne. And when it comes to your brewery, what is your niche - your USP? And on the other side of the conversation, why do you want to sell to a particular venue?Amber Thorne started her career in beer in the sales team at Siren Craft Brew.She has since moved to the iconic Bristol beer scene working with Good Chemistry and is now the Customer Account Manager at Arbor Ales. In her time in beer she has also worked with the non-alcoholic lager brand, Lucky Saint.In this latest podcast, recorded in Bristol in June, she explains and outlines the questions we should be better at asking, why we should know more about who our customers admire and also, why it's worth being honest when asking ourselves if we can actually service an account that we're planning to work with.
This week we are joined by Luke Hemsley the Founder of Wednesdays Domain the premium Non-Alcoholic Wine brand. We have seen a huge rise in the last couple of years in the no and low alcohol space, we have non-alcoholic spirit brands such as Clean Co which is leading the way in the spirits section, Lucky Saint is doing some impressive things in the beer world, but wine was definitely being left out until Wednesdays Domain came along. There is something really romantic about choosing a bottle of wine to have with your dinner or to take over to a friends house, it is the branding, the bottle itself, what you will pair it with, the conversations you will have with it and so on. There is a lot more to it other than the actual wine itself and that is exactly what Wednesdays Domain is playing on with their de-alcoholised red and white wine.The idea came to Luke during the Pandemic, where like many of us Luke returned to his parents house which resulted in the drinking of a lot of wine. This unsustainable habit made Luke realise that although he really enjoyed sitting around the table chatting and drinking with his family at the end of the day, the headache the next morning wasn't really ideal when he had to work. This gave Luke the idea to look for non-alcoholic alternatives to which in the wine category there were very little, this is when Wednesdays Domain was born.I think as consumers we are becoming increasingly aware of our health and performance and therefore having brands such as Wednesdays Domain create non-alcoholic alternatives where we can dip in and dip out of drinking is really exciting.Luke and I discuss the following topics;His journey to coming up with the idea for Wednesdays DomainThe process of making de-alcoholised wine The flavour profiles that he had in mind for the white and the redThe no and low market and the increase in the rate of adoption from consumersThe health benefits of non-alcoholic wine Their target marketThe similarities between flexitarian and opting for non-alcoholicLuke's journey to cutting back on wine If you are looking for a great tasting non-alcoholic wine head to https://wednesdaysdomaine.com/This episode was hosted by Georgia Symonds and produced by Maisie Peppitt Hosted on Acast. See acast.com/privacy for more information.
In this podcast, we're speaking with Emily Laws, Head of Brand at Lucky Saint. Emily began her career in PR before moving into brand marketing with Streetfeast and Fever-Tree before moving to Lucky Saint and becoming Head of Brand. Lucky Saint is the UK's Number 1 Dedicated Alcohol-Free Beer. Their mission? "To become to alcohol-free, what Guinness is to stout". Watch the podcast to hear all about the story of Lucky Saint, insights directly from drinks, and how to impactfully grow a brand. Watch on YouTube or listen on your favourite podcasting platform here: https://podcasters.spotify.com/pod/show/thefmcgpodcast
Lucky Saint founder Luke Boase is our guest for episode 11 of Beyond Booze.Luke's journey to creating Lucky Saint started with two simple questions. How do you make a great-tasting alcohol-free beer? And how do you build a brand that will attract people? After two years of development, Lucky Saint launched in 2018.Luke's dogged determination to Lucky Saint has seen the brand's reputation grow. Unsatisfied with simply delivering their unfiltered lager in cans and bottles, Lucky Saint launched on draught in January 2020. And the company recently opened their very own pub, The Lucky Saint, in London's Marylebone.Subscribe now to get the latest episodes of Beyond Booze each week. The next episode is out on 20 June.Discover more about Beyond Booze.
Every top food and drink founder reads our Newsletter - why wouldn't you?Bankrupt. Suicidal. RunningRunning from the worms and snakes and spiders crawling his mind.Running somewhere, nowhere, anywhereWilliam Chase had lost EVERYTHING.Will escaped to AustraliaReturning to Blighty, a tenacious Builder.Tyrell's - won listings at Waitrose & Partners Selfridges Harvey Nichols Tesco Morrisons, HarrodsTyrells sold for £50 million in 2008.In 2008, Will founded @Chase Distillery, another successful exit to Diageo in 2021.Now Will's into Wellness, founder of Willy's Apple Cider Vinegar and Kombucha.Full episode goes live MondayON THE MENU1. Why Food and Drink Founders: Don't be a romantic “founder” be a cold blooded “builder”2. How to STOP great talent leaving your business without giving them more money. Culture. Be first in, last out.3. What it feels like when £50 mill drops in your bank account: “It's Not Until You're in the Winners Enclosure, You Realise All The Fun is In The Race”4. Why a brand is a “Friend” and must speak like a “Friend” to find the moments of Magic5. Why Nature is The Escape, Let Nature Fill your Mind With Freedom6. Everything you do. Do it properly + If you're in a hole stop digging7. Why Tyrells NEVER promoted: Don't sell 5ers for 4 quid Grow by DESIRE. Not by DISCOUNT.GS1 UKYou've set the business up, the website is in development, got the bank account, what's next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don't risk going with cheaper alternatives – it'll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year's membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you're not losing sales/leaving money on the table.Mackenzie Jones - the FMCG recruitment specialists.There's salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFILEmail me alwayshungrydan@gmail.com if you need a sounding board and finding/building teams xx
Every top food and drink founder reads our Newsletter - why wouldn't you?Bob Dylan has a quote I love“I was like NO ONE ELSE”Bold Bean Co remind me of Bob Dylan.Bold Bean Co. are like *NO ONE ELSE*Different how they approach buyers and drive Rate of SaleDifferent in how they prioritise MEDIA and CONTENTDifferent in how they hire and build an incredible culture.Most brands don't win a Waitrose listing in their first year.So why Bold Bean Co. do?And how?So thrilled to welcome my great friend and fellow Enthusiast, Amelia Christie-Miller on to the podcast.Bold Bean Co. are making us “obsessed with beans by giving us the best of beans”ON THE MENU:1. Why being a founder is like being in a Toxic-Relationship - fall in love with the pain2. Pick your priority: How to use CONTENT to drive Rate of Sale?3. Why Founders need Two Hats: Coal-Face-Problem-solver vs. Zoomed-Out-Path4. How brands can develop Authentic Audacity - “just stop trying” “be YOU”5. Why Brands need both Product-Market-Fit AND Buyer-Brand Fit = LIFT OFFGS1 UKYou've set the business up, the website is in development, got the bank account, what's next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don't risk going with cheaper alternatives – it'll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year's membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you're not losing sales/leaving money on the table.Mackenzie Jones - the FMCG recruitment specialists.There's salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFILEmail me alwayshungrydan@gmail.com if you need a sounding board and finding/building teams xx
Every top food and drink founder reads our Newsletter - why wouldn't you? Do yourself a favour and sign up here My whole view of entrepreneurship CHANGED We entered unchartered, uncluttered waters I'd never explored I learnt you can be hyper-driven and super-chilled simultaneously. It made me reeeelaxxxxxSlooooowww down Enjoy it moreHave fun. Yes, Flat Whites, Creamy cups of molten dynamite are flung out of every coffee shop now. And yes, Avocado on Toast is totally ubiquitous. But who bought them to British soils? CARAVAN. A trio of kind, warm, affable, fun, hardworking New Zealanders DELIGHTED to welcome Laura-Harper Hinton and Chris Ammerman co-founders of CARAVAN to the podcast. Caravan changed Coffee, they made Coffee culture. ON THE MENU: 1. Why Founders must embrace the mantra “Constant Gentle Pressure” 2. Why you DON'T HAVE to SCALE FAST - grow sloooowwww in your most organic way 3. How to not get “Bored of Your Own Brand” as you scale - keep the magic alive by working with epic, fun people 4. How to be Original: all great artists steal + constantly be the Magpie 5. Why Great leadership = Balance of Empathy + Strength + Don't Be a Dick and pack the boxes. 6. Why the key to successful restaurants (and brands) is ENERGY. Mackenzie Jones - the FMCG recruitment specialists.There's salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou've set the business up, the website is in development, got the bank account, what's next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don't risk going with cheaper alternatives – it'll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year's membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you're not losing sales/leaving money on the table.
This week, Charlotte Collins is joined by Georgina Blaskey, Polly Sayer & Heather Steele to discuss what they've been up to, what they're watching – including Daisy Jones & The Six – and the podcasts they've been listening to. Plus, they answer all your questions – including their favourite casual restaurants & what they're getting up to this Easter…Sign Up to The FREE SheerLuxe Daily Email: https://sheerluxe.com/signupFollow Us On Instagram: https://www.instagram.com/sheerluxe/?hl=enMagic Mike Live | http://bit.ly/3lZOUPK Eleanore Edinburgh | https://www.eleanore.uk/ The Witchery Edinburgh | https://www.thewitchery.com/ The Fife Arms | https://thefifearms.com/ Le Bristol Paris | http://bit.ly/3K3tBEZ Daisy Jones & The Six | PrimeThe Last Of Us | SkyTed Lasso | Apple TVSuccession | PrimeYellowstone | PrimeSlow Horses | Apple TVShrinking | Apple TVOne Small Thing | PodcastOdd Bird | https://oddbird.com/ Three Spirit | https://us.threespiritdrinks.com/Jukes Cordialities | https://jukescordialities.com/ The Lucky Saint, Marylebone | http://bit.ly/3KkN5WS Hosted on Acast. See acast.com/privacy for more information.
Download BOWIMI's Top Sales Tips and Tricks Course https://share.hsforms.com/1MYRWIkOjQwGK8jZLfUM-rA3imhIf Brand is frontman, Marketing: guitar and Operations: bassField sales is the DrummerThe pulse, heart beatMomentum-thumper, good mood-pumperField sales builds hustle and graft.J'Adore the Road Runners, Street Stompers, Pavement PoundersBut field sales is toil, hard-graft, rejection.Get it right and you're brand will be flying, turn-up unprepared and you'll be down a path of soul-crushing failure.Delighted to welcome my great friend, Dom BowcockDom is founder of Bowimi.BOWIMI - they're a sponsor of the podcast too.BOWIMI work with THE fastest growing challenger brands, helping them scale.OLLY's, NICE, Lucky Saint, Moju, Minor Figures, Double Dutch, KINDThis is a very special episode.Dom kindly reached out to BOWIMI brands asking their ONE Salient piece of field sales wisdom.We collected their learning, stuffed them into a delicious podcast.ON THE MENU:1. The simple trick is UNLOCK indie listings by reducing RISK and BUILDING TRUST with shop owners2. Why the Greasy Cog ALWAYS gets the Oil - You're not that important, so always follow up - how to patiently persist3. The Power of Planning: fail to prepare, prepare to fail4. How Lucky Saint use Data to Drive to unlock more sales growth during the World CupMackenzie Jones - the FMCG recruitment specialists.There's salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou've set the business up, the website is in development, got the bank account, what's next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don't risk going with cheaper alternatives – it'll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year's membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you're not losing sales/leaving money on the table.
In this episode, marking B-Corp month, we'll discuss how and why purpose-led businesses emerge and thrive during economic downturns and recession. We'll chat through the complexities of purpose-based marketing or brand activism in the face of a cost-of-living crisis and what a sustainable model for sustainability looks like. Hosted by Manifest CEO and founder Alex Myers, with guests including Emily Laws (Head of Brand, Lucky Saint), Ian Hambleton (Co-founder, Ecologi) and Sinead Gray (Joint MD, Kindred).
I was lost and confused and ain't-gettin'-no-satisfactionMy noggin' a pavlova of palaverSoul craved a big pudding of deep-melting green and bright-bouncing yellow countrysideVoluptuous blue skies, stress-incinerating views and salty kisses ofsea airAnd, of course, mighty Avalanches of Food-Glorious-FoodPadstow, Cornwall 2022.At Paul Ainsworth at Number 6 - I devoured a wondrous experience.Witnessing the soul-in-the-game dedication to craft.The hell-bent obsessionFastidious attention to detailChanged my life.I went ALL IN on the podcast.So THRILLED to welcome the true gent and delicious storyteller, Paul Ainsworth to Hungry.Paul's career started at the prodigious Royal Hospital Road under Gordon Ramsay. Paul's built a restaurant empire in Cornwall No.6 Padstow (Michelin Star), The Mariners, Cafe Rojano, Padstow Townhouse, Cici's Cocktail BarHost of the Knifes Forks Tunes podcast: Tom Kerridge, Alan‘Seapa' Mustafa, Jamie Cullum A regular veteran judge on The Great British Menu.ON THE MENU:1. How to build an INSANE culture of “Professional Fun” and “Make It Happen, Make It Happen, Together”2. How to get over losing great talent “Enjoy being in the shit, the ship will always keep moving forward”.3. Why Michelin star hospitality is the delicious dance of “Art” and “Magic”4. Gordon Ramsay's Method to smash through Imposter Syndrome: “Why Not, You?”5. Leadership Lessons from Gary Rhodes, Gordon Ramsay and Marcus Wareing: Discipline + Never Give In + One Foot In Front of the OtherMackenzie Jones - the FMCG recruitment specialists.There's salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou've set the business up, the website is in development, got the bank account, what's next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don't risk going with cheaper alternatives – it'll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year's membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you're not losing sales/leaving money on the table.
A true David vs. Goliath story… buckle up, strap in, pour yourself a brew, grab a hobnob or twoFor yeeeeeeears,Food delivery was hogged by two silver-back Gorilla-GoliathsBig hairy beastsUber EATS and DeliverooUntil 2020When rapturous sparkle-eyed challenger charged inWith even bigger-hairy audacious goalsDeliveroo-ing a UBER heavy blow to their anklesEnter Foodstuff*THE* challenger brand delivery app:- Pedals Not Petrol, deliveries are 100% Emission Free- EXCLUSIVELY for Indies operating in Cambridge, Manchester, Bristol, Edinburgh- Recently raised £1.1MM and appointed hospitality legend, Charlie McVeigh, who sold Draft House to BrewDog as Chairman.Sooo thrilled to welcome Foodstuff founder Toby Savill to the podcast.ON THE MENU1. Why You Must Prove Product Market Fit for a LONG Time before investing in Tech.2. Why You Don't Have to Reinvent The Wheel: Reframe the Question = New Perspective = New Ideas = Swim Where No One Else Is Swimming3. How to Build Traction in the Early Days: ****Do Things That Don't Scale + Slowly Leverage Communities + Double Down on Surprising Successes4. How to Compete with Deliveroo: 7 Years ahead with Billions in the Bank - BRAND> TECH. Go for the Ankles NOT the Heart - a la David Gluckman5. Why a Brand inhabits 1 % of your brain - 1 Hook, 1 Message, Be Known for ONE Thing + Make Consumers Feel SpecialHungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.Mackenzie Jones - the FMCG recruitment specialists.There's salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou've set the business up, the website is in development, got the bank account, what's next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don't risk going with cheaper alternatives – it'll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year's membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you're not losing sales/leaving money on the table.
Ready for your favourite email of the week?Cut the mustard for full-fat content? Subscribe to our Hungry Friday Feast Newsletter Rory Sutherland has SO many delicious aphorisms like:“…Hipsters Raise the Ceiling and Chains Raise the Floor”“....The opposite of a good idea is a good idea"Absolute HONOUR interviewing the ABSOLUTE LEGEND, Rory Sutherland, Vice Chair OgilvyOur conversation was a riot of fun, a roller coaster adventureON THE MENU:1. Flat Whites or Fuck Off: Why The Opposite of A Good Idea is a Good Idea2. Why Words Change The Taste of Biscuits: Premium Pricing Makes your Food Taste Better3. John Cleese Lessons on Creativity: If You Seek Efficiency, you Lose Creativity4. Why We NEED Hipsters: Hipsters Raise the Ceiling and Chains Raise the Floor5. How the Soviet Union and Revolting Jumpers explain the Value of Branding (easier in the negative)6. Why Creativity is REWRITING the question: At School You can't Rewrite the Question, but in Business You CanHungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.Mackenzie Jones - the FMCG recruitment specialists.There's salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou've set the business up, the website is in development, got the bank account, what's next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don't risk going with cheaper alternatives – it'll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year's membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you're not losing sales/leaving money on the table.Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water. Get 50% off your first 3 months using the code: HUNGRY50%. Click this link
Subscribe to Hungry Friday Feast News Letter for Cold Email Tricks and Tips - A very-very tall man walks into a bar.He's selling Alcohol Free Beer.Barman: “You crazy mate, this is a battle cruiser, a la boozer”That very-very tall man is my friend, Aaron Duffett2023 Low to No is all the rage.2019 - it was nascent, unknown, weird like selling Air Con to EskimoAfter a career at The HEINEKEN Company Diageo Camden Town BreweryDuff is On Trade Director at Lucky Saint | B Corp™Duff's spear headed Lucky Saint's Growth. His team won listings: Fuller's Brewery, Twickenham Stadium, Soho House & Co, Mitchells & Butlers PLCand 65 Michelin Star RestaurantsON THE MENU:1. How Lucky Saint Sell Incrementality to the On Trade - The Power of the Non-Drinker and it's Ripple Effect2. How To Unlock The Chains: Indies >Multi-Regional Groups > National Retail Group - “All are Worth their Weight in Gold”3. Why Lucky Saint Look Up To Guinness - You're Only as Good As Your Last Serve4. Why Food and Drink Brands Must Adopt the 1.9.90 Strategy to SMASH On TradeHungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.Mackenzie Jones - the FMCG recruitment specialists.There's salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou've set the business up, the website is in development, got the bank account, what's next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don't risk going with cheaper alternatives – it'll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year's membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you're not losing sales/leaving money on the table.Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water. Get 50% off your first 3 months using the code: HUNGRY50%. Click this link
Imagine a Party where Brand, Marketing, Sales, Storytelling all got very drunkThey danced all night long (allll nigghht)Here comes the hotsteppaa (murderaaa)This Party is collaborating with Michelin Star Chefs.A raucous rave, banging bacchanalia where Brand, Marketing, Storytelling and Sales collide.How?- Michelin Chef Collaborations = Authority.- Branded on Menu = Social Proof + Speak to Shopper Out of Home- Working with Great Chefs = Recipe Inspiration Ideas = Ammo to drive Inspo/Occassion/Usage in Retail- Great Restaurants = Great Storytelling = Great Stories spread like wildfireBUT.Working with Michelin Star Chef's is HARD.Deeeee-bladdy-lighted to welcome to Wilf Marriott aka Wilfy Wonker to the podcast.At Islands Chocolate we work with Ottolenghi Ltd, GAIL's Bakery, Tom KerridgeON THE MENU:1. Why Your Pitch To Chefs Must Be Like The Trailer to The Movie - You Have Way Less Time Than Retail2. Sell The Sizzle, Not The Bacon: Why You Must Push “BENEFITS” vs. “FEATURES”: People BUY with Emotion NOT Logic3. How Islands Overcome Price Objections despite being 4X Higher Than Competitors - Reframe the Question -4. How To Get Branded On The Menu = Counter Signalling + Social Proof + Give, Give, Give5. How To Deliver Michelin Star Account Management - Its Art. Be Ready To Drop EVERYTHING, ANYTIME, ANY PLACEMackenzie Jones - the FMCG recruitment specialists.There's salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou've set the business up, the website is in development, got the bank account, what's next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don't risk going with cheaper alternatives – it'll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year's membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you're not losing sales/leaving money on the table.Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water. Get 50% off your first 3 months using the code: HUNGRY50%. Click this link
3 weeks.No sleep.Thudding showers of screaming panic.For years Josh felt a miffed malaise.Finally.He escaped The City and bosom of bulging bonusesFollowed his calling.His dream.Founded MoMo Kombucha.Suddenly.Puddles of panic.A 3 week panic attack.Josh felt separate from reality.There's a dark shadow to being a founder that NO ONE talks about.Struggling right now?This episode is for YOU.Thrilled to welcome my dear friend Josh Puddle founder of MOMO KombuchaMoMo is BANGINGMoMo built their own factory, won listings at Whole Foods Market,@Planet Organic, Selfridges, Ocado GroupON THE MENU:1. Why MoMo took the Path of Most Resistance to Build their Own Factory: The Hard Lessons Building Your Own Factory2. Life Lessons from Renee Elliot, founder Planet Organic - To Stop Judging Yourself, Stop Judging Other People3. Why You Must See Your Brand on a “30 Year Timeline” - Play The Long Game + Avoid Willy Nilly Trends4. How Josh Overcame a 3 Week Lasting Crippling Panic Attack where he felt “‘Separate from Reality”5. Does the Kombucha Category have the legs to work in Grocery or will it perpetually stay in a premium nicheFeeling frivolous on a FriYAY?Want your Friday Drinks to taste 10 x better?Some say, magic happens, when you press that Subscribe buttonGo on Dare Ya ;)Hungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.Mackenzie Jones - the FMCG recruitment specialists.There's salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL. Looking to build out your team? Deeply implore you to reach out to Billy or Paul.GS1 UKYou've set the business up, the website is in development, got the bank account, what's next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don't risk going with cheaper alternatives – it'll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year's membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryBOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you're not losing sales/leaving money on the table.Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water. Get 50% off your first 3 months using the code: HUNGRY50%. Click this link
Setting goals is SO HARD. How many goals is the right amount?How do I stick to them?How do I track them? I don't even know what I want to do, so how can I set goals? This raucous rigmarole percolates my mind - a washing machine of confusion. But, If Dreams give Life, Goals give Purpose. Goals are vital. This year's final episode of Hungry is with the wonderful Sam Wigan, Life Coach, co-founder of Beluga Bean with Planet Organic Ltd founder Renée ElliottA Master Class in goal setting for Founders, Employees and Teams.Oh! Fancy making my week?Spreading the Christmas joy? Feeling warm, fuzzy and wholesome?If you enjoy the podcast, please, please subscribe, follow, leave a review, tell friend. Really means the world to me!Downloads Sam's Step by Step Guide here:ON THE MENU: 1. Why Humans Need Goals and the Neuroscience Behind It – Where you focus is where you go. 2. Why TOO many Goals Is Dangerous - Less Is Always More, Pick Three Horizons 3. The Difference between OUTCOME vs. PROCESS goals - How To Get The Two To Tango4. Why you need a HEART STATEMENT: ‘'Being'' as You're ‘'Doing'' 5. Write a Letter To Yourself for December 24th 2023 and Visualize Ideal Scene on a Monthly BasisHungry is fed by our by our utterly-wonderful sponsors, Bowimi and Mackenzie Jones. Both will CATEGORICALLY save you time, energy, stress and improve your life as a challenger food and drink brand… Oh! And they are lovely, lovely people, too.BOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes. Quickly sort out transfers orders Track store availability to ensure you're not losing sales/leaving money on the table. Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH WaterGET 50% OFF YOUR FIRST 3 MONTHS USING OUR CODE: HUNGRY50% Click this link and thank me later MACKENZIE JONES - the warm-not-slimey FMCG recruitment specialists. Of course, there are salacious-yet-superfluous recruiters out there, the proper Cowboys.Thank goodness for Billy and Paul - they're the good guys, genuinely kind and super supportive.Mackenzie Jones are trusted by Lucky Saint, Hunter & Gather, Fulfil bars.Deeply implore you to reach out to Billy or PaulStill rather Hungry ?I write extra content on LinkedIn - follow here Feeling cute, might delete? Follow us on Insta, hun
Hungry is fed by our by our utterly-wonderful sponsors, Bowimi and Mackenzie Jones. Both will CATEGORICALLY save you time, energy, stress and improve your life as a challenger food and drink brand… Oh! And they are lovely, lovely people, too. BOWIMI - Food & Drink Founders and Sales Teams. BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.Save time, planning out your sales routes. Quickly sort out transfers orders Track store availability to ensure you're not losing sales/leaving money on the table. Loved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH WaterGET 50% OFF YOUR FIRST 3 MONTHS USING OUR CODE: HUNGRY50% Click this link and thank me later MACKENZIE JONES - the warm-not-slimey FMCG recruitment specialists. Of course, there are salacious-yet-superfluous recruiters out there, the proper Cowboys. Thank goodness for Billy and Paul - they're the good guys, genuinely kind and super supportive. Mackenzie Jones are trusted by Lucky Saint, Hunter & Gather, Fulfil bars.Looking to build out your team? Or just want a chinwag. Deeply implore you to reach out to Billy or Paul Still rather Hungry ? I write extra content on LinkedIn - follow here Feeling cute, might delete? Follow us on Insta, hun OUR EPISODE: LoveRaw®Scrumptiously-succinctTwo words, so perfectly encapsulates the Founders journey. LOVE: big wins, happy times, connection, ecstasy. RAW: pain, suffering, stress, sacrifice, self doubtFounders meander between Love & Raw, Good & Bad, Light & Dark, Happiness & Stress. Rimi Thapar lost her Father, the Raw pain catalysed a Love of vegan products. Manav Thapar had a £250,000 order cancelled one minute, the next HUGE Tesco listing.After 9 years of graft, pivoting, chopping-changing -LoveRaw® won listings at Tesco, Asda, Waitrose & Partners, WHSmithON THE MENU: * Why the best brands define themselves by what they say NO to - SET ANTI GOALS* Mentorship Lessons from Grenade founder: HUGE difference between "brand building" vs. "product selling"* Why the best brands DON'T FOLLOW LOGIC: Rimi and Manav's best decision came from their gut*Why doing the UNREALISTIC is easier than doing the REALISTIC
Are you feeling lucky? In this episode, we are joined by Emily Laws and Liz Buchanan from Lucky Saint as they give us an inside look into how they began, their company values and how they make purpose profitable. They also talk about their ongoing journey to B Corp certification and their commitment to sustainability. If you enjoyed this episode, please subscribe to ensure you don't miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don't forget to join the conversation and let us know what topics you'd like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.
Future Magic Sponsor! - https://www.futuremagic.com.au/ Grodlaunchski - Respond here https://www.facebook.com/events/498643578759452?acontext=%7B%22event_action_history%22%3A[%7B%22surface%22%3A%22group%22%7D]%7D Better Beer ABAC Complaint Upheld - https://www.brewsnews.com.au/2022/09/09/better-beer-abac-complaint-upheld/Has Alcohol lost its cool - https://www.vice.com/en/article/xgyg5q/drinking-isnt-cool-anymore Craig Maiden “But over ten years have passed and look around you: booze has all but dried up. According to a 2022 survey from Drinkaware, 26 percent of 16 to 24-year-olds in the UK are now “fully teetotal”. In August, a report from KAM and Lucky Saint found that almost a third of all pub visits are now alcohol-free. This isn't a new or sudden shift either: The non-alcoholic beverages market has grown by over 506 percent since 2015, and Google searches for "sober curious" peaked in 2021 following the pandemic. Alcohol has all but dried up? I read most of the article, but don't have time to finish it. I have beer to sell
One of the main challenges you'll face as you scale your business is attracting and retaining the best people. And that's the subject for episode two of our Scale Up Playbook. Wax/On's Mark Runacus and Harry Neale are joined by founders and leaders who generously share their own fascinating experiences of the people side of growing a business. We discuss your leadership role and your skills; how to make your strategy understandable and accessible by everyone in the company; support networks and mentors; making those big important senior hires; team-building and team-work; diversity and inclusion; and the vital ingredients of the very best scale-up culture. Thanks to our podcast guests from Eve Sleep, Virgin Media O2, Bread and Jam, Double Dutch, Fitbakes, RealWork, Lucky Saint, Waken, YuLife, and Horseplay Ventures. +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com
ROAD TO RESPAIR . The OED has “respair”, both as a noun and verb, meaning the return of hope after a period of despair Long time Friend of G!RO, Nick Frendo from Ascnd.cc joins us in the Podcast Studio ahead of this week's Mental Health Awareness Week! Nick is a Mental Health advocate, and his work with Ascnd.cc is having a real & lasting impact across the UK, Europe & beyond. Mental Health Awareness Week - May 9th-16th - is an annual event when there is an opportunity for the whole of the UK to focus on achieving good mental health. The Mental Health Foundation started the event 21 years ago. Each year the Foundation continues to set the theme, organise and host the week. The event has grown to become one of the biggest awareness weeks across the UK and globally. This year the focus is Lonliness. Which is a timely reminder to reflect on the happenings of Covid, Lockdown and all that came with it. Its great to catch up with Nick to hear of how the last couple years have been for him & ASCND, and we also discuss The Mental Health First Aid Course that ASCND is putting on for some of our staff here at G!RO, which is supported by Lucky Saint. A really impactful listen. So sit back, grab a brew & enjoy! G!RO x ASCND: http://www.ascnd.cc https://www.instagram.com/ascnd.cc/ Nick Frendo: https://www.instagram.com/nickfrendo/ G!RO: Http://www.girocycles.com https://www.instagram.com/girocycles/ USEFUL LINKS Globally, every minute, a man dies by suicide. In the United Kingdom, 75% of suicides are men. I was almost one of them. Worried about a friend or relative SPOT THE SIGNS NHS Mental Health Services Provides information on services available for anyone concerned with mental health problems. https://www.nhs.uk/using-the-nhs/nhs-services/mental-health-services/how-to-access-mental-health-services/ Mind Provides information and support to make sure no-one has to face a mental health problem alone through a infoline and text service. https://www.mind.org.uk/information-support/helplines/ Calm Seeks to prevent male suicide offering support to men in the UK, of any age, who are down or in crisis via their helpline and website. https://www.thecalmzone.net/ The New Normal. The New Normal is a project connecting young adults to help and support one another through life's difficult moments. https://www.thenewnormalcharity.com/ The Samaritans Samaritans is a registered charity aimed at providing emotional support to anyone in emotional distress, struggling to cope, or at risk of suicide throughout the United Kingdom and Ireland. https://www.samaritans.org/
Today's guest is Emma Heal, Managing Director of Lucky Saint, the UK's biggest dedicated alcohol-free beer brand with the aim to “inspire the world to drink better.” Emma tells us what a Managing Director does and what it was like to take on her role at Lucky Saint in February 2020… just one month before the pandemic began. We then take a deep dive into the business: the incredible growth Lucky Saint has seen (growing 150% year on year), who their customers are, and what sets the brand apart from the other no- and low-products on the market. Finally, Emma talks us through her career to date spanning a range of food and drink brands, what led her to pursue a career in beer, and what she enjoys most about being a part of the beer industry. Here's Emma…
Harry Corin lost his father to suicide when he was 12. Now, 13 years on, he openly reflects on his story by delivering mental health training and public speaking alongside global brands like Mars and Lucky Saint. Harry is also a Mental Health First Aid (MHFA) Instructor. Today, we're going discover where mental health training should sit within an organisation. Welcome to the show, Harry.
I have been a huge fan of Lucky Saint for quite a while now and when I recently met Luke, I knew we should do a podcast together. In this episode, Luke and I chat all about how you make alcohol free beer, mental health and the incredible additional work Lucky Saint are doing in support of helping people with their mental health and the importance of conversation. I hope you enjoy, I thoroughly enjoyed our chat. Luke has also very kindly offered anyone listening to this podcast, £10 off a box of 12 or more beers using the discount code 'LUCKYLEMON'. You can order yours here: https://luckysaint.co/products/lucky-saint-0-5-unfiltered-lager-12-pack I've also set up a Patreon if you'd like to help support the channel for less than the price of a fancy London coffee and croissant: https://www.patreon.com/chrishallrides https://www.chrishallrides.com https://www.instagram.com/chrishallrides https://twitter.com/chrishallrides BUY SOME ZERO LEMON MERCH: https://www.zero-lemon.com/ The following companies (that you'll see in my content) support me either financially or with free stuff, so huge thanks to these guys for helping me with the challenges I take on Attacus Cycling, Cervélo, Lazer Helmets, Shimano, Schwalbe Tires, Parcours Wheels, Aerocoach, Sungod Eyewear, Tailfin Cycling
Say hello to Duncan Keith. He co-runs Days, a truly alcohol-free brewing company. Launched back in October 2020, this Scottish 0.0% beer startup is riding the wave of moderation. Starting as mainly a direct-to-consumer brand they're now in over 500 physical locations, having sold over 1/4 million bottles to date. Having recently raised £1mn to help fuel their growth with investors such as Mindful Chef's Giles Humphries, Propercorn's Ryan Kohn and Camden Town's former MD Adam Keary, they are preparing themselves for hoppy greatness. However, the world of alcohol-free is fighting over way more than just Dry January and Sober October. Indeed, the NoLo category is worth $4bn globally and is expected to continue growing by 30-40% over the next five years. This opportunity in the drinks market has excited a lot of people from innovators like Lucky Saint, Big Drop and Infinite Sessions through to big players like Heineken, Becks, Brewdog and even Guinness all launching their own alcohol free versions and putting big advertising budgets into supporting them. So the question is - how will this thirsty start-up cope amongst all the competition, big and small, and what sets them apart in the choppy waters of the alcohol free beer market? In this episode, we explore the human insights driving the moderation movement, what Days are doing that the big boys can't and what they plan to do with their new £1mn war chest? Cheers.
Lucky Saint is INSANELY delicious. The perfect tipple when dodging Full-English-Hangxiety.They're spearheading the Alcohol-Free beer movement. Stocked in over 5000 On and Off-trade accounts, including, Sainsbury's, Ocado, Tesco, Dishoom, HONEST Burgers, and 37 Michelin Star restaurants. The ONLY Alcohol-free beer distributed nationally on tap. Lucky Saint founder, Luke Boase is the latest guest on HUNGRY. Our conversation sparkles, froths, and bubbles with wisdom!I've listened back to it THREE times and we've implemented loads of learnings at ManiLifeON THE MENU:* HOW VALUES GALVANISE A TEAM AND LAY THE FOUNDATIONS FOR SCALE - “BREAK RULES, HONOUR TRADITIONS. DEVIL IN THE DETAIL. GET LUCKY."*HOW TO HANDLE CRITICISM, CHALLENGES, AND SETBACKS - *“ENTREPRENEURSHIP IS GETTING COMFORTABLE WITH THE FEELING THAT EVERYTHING IS FALLING APART AND COMING TOGETHER AT THE SAME TIME”*HOW FOUNDERS CAN IMPLEMENT EFFECTIVE MENTAL HEALTH TRAINING TO IMPROVE EMPLOYEE WELLBEING.* WHY FOUNDERS MUST ALWAYS “KEEP THE MAIN THING, THE MAIN THING” AND “ONLY DO THE THING, ONLY YOU CAN DO"Want more Content? Follow on LinkedIn and Instagram
Episode #3. Business Acumen is the key skill explored in this episode as Abby invites the amazing Emma Heal to share her expertise – as the ex Managing Director of Graze (the UK's no.1 healthy snacking brand) and now MD and partner of Lucky Saint, she knows how to grow commercially successful brands. Emma talks passionately about ensuring commercial and brand teams are united in their purpose, why your team should share your P&L and how to be open about the return on investment (ROI) for short-term payback and long-term brand building. Host: https://www.linkedin.com/in/abigailcdixon/ (linkedin.com/in/abigailcdixon/) Guest: linkedin.com/in/emmaheal The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com
Guiness 0.0 vs Lucky Saint --- Send in a voice message: https://anchor.fm/this-or-that-podcast/message
with Founder, Luke Boase Lucky Saint are an alcohol free beer company, who were at the start of the low/ no revolution. Over the last year they have become HUGE & are icons in the marketing space for really owning the category. This week I chatted to Luke Boase, Founder of Lucky Saint about how they break rules & honour tradition.
Following on from this week's Ask Dru which discusses whether or not beer is good for you, we thought you might want to know which are the best non-alcoholic beer options available. And, as it happens, we had exclusive chats with the industry's best beer brewers during the brand new Low 2 No Bev Show, which took place in June at Truman Brewery, London.Take a listen as we discuss what makes the best non-alcoholic beer with market leaders Small Beer, Drynks, UNLTD, Jump Ship Brewing, Fungtn, Lucky Saint, and Binary Botanical.Support the show (https://joinclubsoda.com/product/tip-jar-support-club-soda/)
"We only had three weeks of cash. And then we came out victorious. And we were the second biggest selling lager on Amazon only behind a 24 pack of Fosters. We pivoted the business. We went hard into DTC, and a few months later, we were in 1500 grocery stores," explains Lucky Saint MD Emma Heal of the brand's hectic experience of Lockdown. Along with Founder Luke Boase, the duo talk about how they produce an authentic pilsner without alcohol; how COVID has driven an increase in the so-called moderation trend towards no and low alcohol brands; before surprising us with a £10 off code so all Marketing Society Wax Lyrical listeners can try the beer for themselves. Enjoy!
"We only had three weeks of cash. And then we came out victorious. And we were the second biggest selling lager on Amazon only behind a 24 pack of Fosters. We pivoted the business. We went hard into DTC, and a few months later, we were in 1500 grocery stores," explains Lucky Saint MD Emma Heal of the brand's hectic experience of Lockdown. Along with Founder Luke Boase, the duo talk about how they produce an authentic pilsner without alcohol; how COVID has driven an increase in the so-called moderation trend towards no and low alcohol brands; before surprising us with a £10 off code so all Wax Lyrical listeners can try the beer for themselves. Enjoy!
In this week's episode, I speak to the fabulous Emma Heal; Managing Director of alcohol free brand, Lucky Saint. We talk about her incredible career history, the importance of fitting your own life jacket first and how Emma perceives the role of Managing Director. We also take a look at why “I'm not drinking tonight” is becoming a more accepted stance. Get £10 off your first order of any single case of 12 (or larger) at luckysaint.co with the code SOCIALCHAIN
Joe and Rich spring into the New Year with our resolutions for 2021 in the Hop Topic. In the Pursuit of Hoppiness, we start our fitness regimes in style as we try two non-alcoholic lagers, Freestar and Lucky Saint.KEY INFO – FREESTARTagline: The Best Next ThingName: FreestarBrewery: FreestarStyle: lagerAlcohol content: 0%Calories: 59 (per 330ml bottle)Carbohydrates: 14.5g (per 330ml bottle)Sugar: 4.6g (per 330ml bottle)Ingredients: water, barley malt, fibre, perle hops, citrus oils (bergamot, pomelo, lemon, lime), natural flavouring, Quillaia bark extract, IsohopCountry: UKDispense: bottle (330ml)Stockists (UK): Zeroholic* (use the code STEADY at checkout to get 10% off your Zeroholic order), Good Stuff Drinks* (use the code STDR5 at checkout to get 5% off your Good Stuff Drinks order), Light Drinks* (use this link to get 10% off your Light Drinks order), Wise Bartender* (use the code STEADY at checkout to get 5% off your Wise Bartender order), Booze Free, Dry DrinkerKEY INFO – LUCKY SAINT LAGERName: Unfiltered LagerBrewery: Lucky SaintStyle: lagerAlcohol content: 0.5%Calories: 53 (per 330ml)Carbohydrates: 11.5g (per 330ml)Sugar: 0.3g (per 330ml)Ingredients: water, hops, barley malt, yeastCountry: GermanyDispense: bottle (330ml)Selected stockists (UK): Zeroholic* (use the code STEADY at checkout to get 10% off your Zeroholic order), Amazon*, Good Stuff Drinks* (use the code STDR5 at checkout to get 5% off your Good Stuff Drinks order), Wise Bartender*, Booze FreeSelected stockists (Australia): Craft Zero
For the first episode, Luke Boase talks us through the history of Lucky Saint, starting back in 2016 through to now, where his beer is a regular fixture in shops, pubs and bars. This was recorded in early June for the Virtual AF Beer Festival. For more info: https://luckysaint.co/
Emma takes us through her exciting grocery career, talks about pivoting a brand for the better during lockdown, and the traits she sees in successful people. Book recommendations: Lessons in Stoicism by John Sellars, Nine Perfect Strangers by Liane Moriarty Role model: Simon Sinek, his TED Talk can be found here: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action/transcript#t-3680
Episode #3. Business Acumen is the key skill explored in this episode as Abby invites the amazing Emma Heal to share her expertise – as the ex Managing Director of Graze (the UK's no.1 healthy snacking brand) and now MD and partner of Lucky Saint, she knows how to grow commercially successful brands. Emma talks passionately about ensuring commercial and brand teams are united in their purpose, why your team should share your P&L and how to be open about the return on investment (ROI) for short-term payback and long-term brand building. Sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk Host Abigail Dixon https://www.linkedin.com/in/abigailcdixon/ Guest Emma Heal :https://www.linkedin.com/in/emmaheal/
In the second of our ‘catch up' episodes, Andy hears how the current world looks from the point of view of Luke Boase, founder of Lucky Saint and Rich Wilkinson, Co-Founder at Doisy & Dam. We're also fortunate to grab a few mins to gain a little insight into the life of a buyer right now, courtesy of Lauren Orchard, the cereal and preserves buyer at Sainsbury's. NB: All these episodes are obviously recorded remotely so the audio quality is a little mixed at times.
Two of the best new non-alcoholic brews on the block come together to discuss the way the non-drinking world is evolving. This edition of the Real Podcast finds Real Kombucha co-founder, Jon Wilks, chatting with Luke Boase, the founder of Lucky Saint Beer.
‘Dry January' might be in full swing, but Luke Boase (the founder of Lucky Saint Unfiltered Lager, 0.5% ABV) sees the alcohol-free market as something much bigger. And with almost a third of under-25s not drinking alcohol… it's time to take to take it seriously. We cover: The process of creating a low-alcohol beer What you drink if you're not ‘drinking'? Going sober for a year People coming into the category for a positive reason Serving those who are moderating, as well as the pro-sober movement LINKS: Lucky Saint Manifesto: https://luckysaint.co/blogs/news/blog-post-2Website: www.luckysaint.co Going sober: Almost a third of under-25s are not drinking alcohol, researchers find: https://www.standard.co.uk/news/uk/a-third-of-under25s-are-shunning-alcohol-completely-researchers-find-a3957906.html LUKE BOASE Luke Boase is the founder of Lucky Saint, an ambitious new alcohol-free beer brand that is making waves in the London on-trade with their 0.5%ABV Unfiltered Lager. FOLLOW US: ⠀ Luke / Lucky Saint https://twitter.com/LuckySaintBeer?lang=en https://www.instagram.com/luckysaintbeer/ https://www.facebook.com/luckysaintbeer Mark / WE ARE Spectacular⠀ https://twitter.com/spectacularmark https://twitter.com/spectacularchat https://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/ Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com
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