Honey Badger Seller Podcast

In this video, I talk about inspiration I receive from ads that are B2C and not even related to the industry - and it's helped me get quite a bit of attention and inquiries to sell franchises. This is the post I was referring to in the video: https://www.linkedin.com/posts/paulttran_a-major-reason-mcdonalds-pepper-lunch-restaurants-activity-7201304476782141440-VBK0?utm_source=share&utm_medium=member_desktop Hope this inspires you, too! Please like, comment, subscribe, and share. I appreciate it so much!

Large, multiunit franchisees already know this. But for those entering the space for the first time... NOT following this advice is a sure-fire way to: • Overpay • Overcomplicate; and * Potentially kill your own deal I find myself saying this at least 3-4 times a month to people, so thought I'd record a 1:37 minute video and help at scale. Tell me what you think! Do you have any related stories to share? Tag a friend who's on this journey, right now! And tag your favorite franchise attorneys, below! If you found this episode valuable, please support me (it's free and quick!) by: • Following me on X/Twitter: http://www.twitter.com/paulttran • Subscribing to my YouTube channel: www.unfocused.video  • Connecting with me on LinkedIn: www.linkedin.com/in/paulttran  • Subscribing to my newsletter: https://effaround.substack.com/

Hospitality leaders have it backwards. You're supposed to love people and use tech. NOT love tech and make customers feel used. A clip from April Porter's podcast - The Infinite Franchisee Show (thank you for having me on!): https://podcasts.apple.com/us/podcast/the-infinite-franchisee-show/id1570422370 What do you think? And who are companies doing this in the right sequence? If you found this episode valuable, please support me (it's free and quick!) by: • Following me on X/Twitter: http://www.twitter.com/paulttran • Subscribing to my YouTube channel: www.unfocused.video  • Connecting with me on LinkedIn: www.linkedin.com/in/paulttran  • Subscribing to my newsletter: https://effaround.substack.com/

If Vernon Sanders is right... That "experience is a hard teacher because she gives the test first, the lesson afterwards"... Then franchising is the alumni student who aced the test, built a successful career, and wants to tutor you. Years of hard work, research, mistakes, risks, headaches, sacrifice, and trial to create a winning concept must happen. There are no shortcuts to this. BUT...all of these don't have to be solely on you. You can borrow the playbook. Skip the line. Inherit a proven model. Benefit from the network effect. If you love the concept. Believe in the mission. Trust your capabilities. Follow the system. Find strength in the leadership. Are proud of what you're offering. Develop and serve others. Prioritize scale and systems. Are willing to follow the playbook.... Franchising is the play.

The last video, WHAT IF PEOPLE STEAL MY FRANCHISE/BUSINESS IDEA, got an incredible response (thank you!). I forgot to add extra (and critical) insight, proving that sharing everything is a super-profitable strategy. Am I wrong, here? If you found this episode valuable, please support me (it's free and quick!) by: • Following me on X/Twitter: http://www.twitter.com/paulttran • Subscribing to my YouTube channel: www.unfocused.video  • Connecting with me on LinkedIn: www.linkedin.com/in/paulttran  • Subscribing to my newsletter: https://effaround.substack.com/

The easiest way to build a profitable, enjoyable, and scalable business isn't to serve as many people as possible (wait, whuuut). Listen in and tell me if you agree! Please subscribe, like, and comment so that this helps my fellow small business owners! If you found this episode valuable, please support me (it's free and quick!) by: • Following me on X/Twitter: http://www.twitter.com/paulttran • Subscribing to my YouTube channel: www.unfocused.video  • Connecting with me on LinkedIn: www.linkedin.com/in/paulttran  • Subscribing to my newsletter: https://effaround.substack.com/

"What if they steal my business idea?" "What if they know what's in the secret sauce?" "What if they discover my supplier/technology?" Those are common questions I get from aspiring and new franchisors. Listen in for my answer (and hint: those are the wrong things to put your eggs in) Do you agree? Am I missing anything? If you found this episode valuable, please support me (it's free and quick!) by: • Following me on X/Twitter: http://www.twitter.com/paulttran • Subscribing to my YouTube channel: www.unfocused.video  • Connecting with me on LinkedIn: www.linkedin.com/in/paulttran  • Subscribing to my newsletter: https://effaround.substack.com/

There's ONE THING restaurant owners need to do, to increase:

CEO Troy Hooper spoke at the California Restaurant Association Presidents Panel, a few months ago; and one of the hottest discussions was how to defend restaurant profitability: ✅ From constant attacks of rising costs and regulations; and ✅ Without customers' having to carry the load I clipped this one-minute, forty-five second answer. Please watch and repost, so that it helps as many of our peers as possible! The restaurant industry will be here, forever. What are other ways we operators can be here forever, too? If you found this episode valuable, please support me (it's free and quick!) by: • Following me on X/Twitter: http://www.twitter.com/paulttran • Subscribing to my YouTube channel: www.unfocused.video  • Connecting with me on LinkedIn: www.linkedin.com/in/paulttran  • Subscribing to my newsletter: https://effaround.substack.com/

Listen in, and tell me what you think. Hope this equips franchisors and potential franchise partners for success. Big thanks to @shawnpwalchef for inspiring #smartphonestorytelling If you found this episode valuable, please support me (it's free and quick!) by: • Following me on X/Twitter: http://www.twitter.com/paulttran • Subscribing to my YouTube channel: www.unfocused.video  • Connecting with me on LinkedIn: www.linkedin.com/in/paulttran  • Subscribing to my newsletter: https://effaround.substack.com/

This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube: http://unfocused.video Twitter: http://www.twitter.com/paulttran Instagram: http://www.instagram.com/paulttran

I had no experience in restaurants, and had no business getting into food.... SO WHY?! I answer this question here. This is a podcast episode hosted by  @maidthis  Founder/CEO Neel Parekh. You can follow him at  @maidthis  YouTube, or on

When CEO of  @maidthis   @NeelBParekh  asked me me: "What moment led you to explore entrepreneurship?" This was my answer. For my fellow business owners, do you remember the spark that started it all, for you? Thanks for having me on, Neel! This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube: http://unfocused.video Twitter: http://www.twitter.com/paulttran Instagram: http://www.instagram.com/paulttran

I was invited to speak on a panel with restaurant leaders I look up to, and I got to share one of my most transformative books ever read. I get a kick out of watching Andy giggle like a child at 1:02 when I said this word. Special thanks to Viet Nguyen, Ivy Ha, and the Kei Concepts Media Team. You guys run the most amazing events! https://www.instagram.com/keiconceptsmedia/ And please subscribe to this channel to get the latest and greatest videos on franchising, entrepreneurship, sales, and my disturbing sense of humor. And follow me on Twitter / X! www.x.com/paulttran This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube: http://unfocused.video Twitter: http://www.twitter.com/paulttran Instagram: http://www.instagram.com/paulttran

I had a consulting call with a restaurant owner who had a menu that would rival Cheesecake Factory's! I recommended cutting down the menu - sharing how to do it, and why it'll help them scale and profit and enjoy the business more! Any questions? Leave a comment and I'll answer them (in the comments or even make a video about it!). And please subscribe if you like this! This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube: http://unfocused.video Twitter: http://www.twitter.com/paulttran Instagram: http://www.instagram.com/paulttran

This is a podcast episode hosted by  @maidthis  Founder/CEO Neel Parekh. You can follow him at  @maidthis  on YouTube, or

Was invited by Justin Ulrich - Head of Marketing at  @evocalize  to share my experience marketing for both my restaurants and the franchise companies I advise for. Thank you Justin and company. I had a lot of fun, and hope it adds incredible insight and value to those we seek to serve! Follow Justin at  @evocalize  This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube: http://unfocused.video Twitter: http://www.twitter.com/paulttran Instagram: http://www.instagram.com/paulttran

I was invited to speak on a panel with restaurant leaders I look up to, and this question came up. I get asked how I do all the things I do. • Running a $15+ million restaurant company • Advising foodservice chains on franchise growth • Franchise Development with almost 2,000 stores under me • Travel • Family Watch, tell me if you agree, and tell me what YOU do! Special thanks to Viet Nguyen, Ivy Ha, and the Kei Concepts Media Team. You guys run the most amazing events! This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube: http://unfocused.video Twitter: http://www.twitter.com/paulttran Instagram: http://www.instagram.com/paulttran

THIS IS AN AUDIO-ONLY PODCAST EPISODE!! We added images to make it YouTube-friendly. Was on an X / Twitter Spaces hosted by Chick-fil-a franchisee, and leadership podcaster Tim Sweetman. Some topics we covered included: • Honoring Charlie Munger and favorite quotes • Leadership • Wrong advice and lies about franchising and restaurants • How to help a struggling franchise • How we raised capital for our stores Subscribe to this channel! Follow me on X: https://twitter.com/paulttran And follow Tim, too: https://twitter.com/timsweetman This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube: http://unfocused.video Instagram: http://www.instagram.com/paulttran

Check out the longer-form version of this - called "Startup founders - STOP PITCHING IPOs, going public & acquisition exit strategies" Subscribe

Thank you, @keiconceptsmedia (on Instagram), for hosting the "Breaking Bread" panel, and allowing me to speak and add value with other great creators in the restaurant space.

There's a reason why In-N-Out Burger, Raising Cane's, and brands we've loved for decades open late... What do you think? Follow me for more content - here or on Twitter! x.com/paulttran

How The Halal Guys grew from food carts in New York City... To 100 stores (and 100s more in the pipeline)... It started with a pivot, and a collaboration. Restaurants (and franchises in general): How can you redirect advertising dollars to collaboration for a 10X ROI?

Was on an X / Twitter Spaces with Chick-fil-a franchisee, leadership podcaster Tim Sweetman, and some topics we covered were: • Honoring Charlie Munger and favorite quotes • Leadership • Wrong advice about franchising and restaurants • How to help a struggling franchise Please follow me on X: https://twitter.com/paulttran And follow Tim, too: https://twitter.com/timsweetman

Before SMBs spend another dollar on advertising (aka torching their cash)... Spend it on collaborations, instead. In this clip, I share why collabs kills 10 birds with 1 stone (sorry for the violence) Was invited to speak at a fireside chat (along with legends @andythenguyen Viet Nguyen of Kei Concepts). Special thanks to Viet Nguyen, Ivy Ha, and the Kei Concepts Media Team. You guys run the most amazing events! https://www.instagram.com/keiconceptsmedia/ This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube: http://unfocused.video Twitter: http://www.twitter.com/paulttran Instagram: http://www.instagram.com/paulttran

I was invited to speak on a panel with restaurant leaders I look up to, and this question came up. Even though there are 100s of things I look for, these must happen first, or the conversation can't continue. Special thanks to Viet Nguyen, Ivy Ha, and the Kei Concepts Media Team. You guys run the most amazing events! https://www.instagram.com/keiconceptsmedia/ This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube: http://unfocused.video Twitter: http://www.twitter.com/paulttran Instagram: http://www.instagram.com/paulttran

I was invited to speak on a panel with restaurant leaders I look up to, and this question came up. Even though there are 100s of things I look for, these must happen first, or the conversation can't continue. Special thanks to Viet Nguyen, Ivy Ha, and the Kei Concepts Media Team. You guys run the most amazing events! https://www.instagram.com/keiconceptsmedia/ This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube: http://unfocused.video Twitter: http://www.twitter.com/paulttran Instagram: http://www.instagram.com/paulttran

Hint: You've gotta look through a dumpster Subscribe

There's a statistic in the business space that I HATE, and is causing all sorts of problems. Let me know if you agree! Subscribe

What are you swimming in (and you're always swimming)? Subscribe

Which of the two would you rather be? Comment below, and why the outcome happened the way it did! Subscribe

I've been exercising consistently for ten years, now; and I still struggle with self-talk. Hope this thought shuts down your brain (it's good for you, I promise). Subscribe

This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: http://www.unfocused.show YouTube: http://unfocused.video Twitter: http://www.twitter.com/paulttran Instagram: http://www.instagram.com/paulttran/

Are your business plans helping you, or hurting you? This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: http://www.unfocused.show YouTube: http://unfocused.video Twitter: http://www.twitter.com/paulttran Instagram: http://www.instagram.com/paulttran/

This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: http://www.unfocused.show YouTube: http://unfocused.video Twitter: http://www.twitter.com/paulttran Instagram: http://www.instagram.com/paulttran/

This is a clip from a podcast interview I did with show host, serial entrepreneur, and all-around good human being Derek Ting. You can listen to the full episode here (and please subscribe!) And also - definitely follow Derek here: (1)@duhricehero (2) @frstyleofficial THE BEST WAY you can support me is to like/subscribe/comment on this podcast AND subscribe to my free newsletter EFF AROUND & FIND OUT Thanks!

Daily Routines + Fortifying Mental Health Mental health is so hidden, that it doesn't get the love and importance that it needs! I discuss daily routines that keep me resilient during the tough times, and ready for success during the good ones! This is a clip from a podcast interview I did with show host, serial entrepreneur, and all-around good human being Derek Ting. You can listen to the full episode here (and please subscribe!) And also - definitely follow Derek here: (1)@duhricehero (2) @frstyleofficial THE BEST WAY you can support me is to like/subscribe/comment on this podcast AND subscribe to my free newsletter EFF AROUND & FIND OUT Thanks!

This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: http://www.unfocused.show YouTube: http://unfocused.video Twitter: http://www.twitter.com/paulttran Instagram: http://www.instagram.com/paulttran/

This is an excerpt from my regular newsletter Eff Around & Find Out. I hear a lot of mic drops and gospel that revolves around the fact that you need to fail in order to succeed. Not a helpful strategy; and if your "fail" results in death or losing what's most dear to you - especially if you could've avoided it - it's not worth it. This short clip will give you more helpful context. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: http://www.unfocused.show YouTube: http://unfocused.video Twitter: http://www.twitter.com/paulttran Instagram: http://www.instagram.com/paulttran/

This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube: http://unfocused.video Twitter: http://www.twitter.com/paulttran Instagram: http://www.instagram.com/paulttran

NFTs are so hard to describe, because they serve so many functions and it means different things to different people. I give it a shot, and we also talk about Starbucks entering the space, too. This is a clip from a podcast interview I did with show host, serial entrepreneur, and all-around good human being Derek Ting. You can listen to the full episode here (and please subscribe!) And also - definitely follow Derek here: (1)@duhricehero (2) @frstyleofficial THE BEST WAY you can support me is to like/subscribe/comment on this podcast AND subscribe to my free newsletter EFF AROUND & FIND OUT Thanks!

This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube: http://unfocused.video Twitter: http://www.twitter.com/paulttran Instagram: http://www.instagram.com/paulttran

This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube: http://unfocused.video Twitter: http://www.twitter.com/paulttran Instagram: http://www.instagram.com/paulttran

If you sell for a living - as a business owner or sales professional - and one of your prospecting questions is: What keeps you up at night? Take a pair of scissors, and cut that shit out lol! Why? 1. Every other salesperson is asking the same exact question. You're buried with every other company, and you're not an obvious option. It's an upward hill battle for you. 2. It's lazy. It shows you didn't do your homework. It's not a good look, because when it's time to make a decision, they'll remember how you made them do all of the heavy lifting. 3. It's vague. Vague questions = vague ( and often unhelpful) answers. Your job as a salesperson is to create a pathway that's enjoyable, safe, relatable, and leads them to you as the best option for them. I was hired by an Inc 5000 company who sold systems and automation products, to help with their sales strategy; and instead of the insomnia question, I replaced it with something easier for the prospect, and more favorable for me. And it jumped the close ratio. I said: John/Sally, Our customers who are profiting the most, came to us to solve one of three struggles. 1. They'd love to grow, but hate marketing and lead generation. 2. They want to do more with less costs and complexity. 3. They want to serve their customers better. Which one of these describes you? Of course - make these three points specific to what your product does for your customers. But there are two possible outcomes with this structure: They either choose - and you made it easy, you stood out, the customer feels safe that you've done this before, and you “get” them. Or, they say: “Actually - I don't struggle with any of these things. What I'm actually struggling with is...” And they'll tell you how exactly how to best to help them. So, it's a win/win situation. Go sell and serve people better.

This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube: http://unfocused.video Twitter: http://www.twitter.com/paulttran Instagram: http://www.instagram.com/paulttran

This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube: http://unfocused.video Twitter: http://www.twitter.com/paulttran Instagram: http://www.instagram.com/paulttran

This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube: http://unfocused.video Twitter: http://www.twitter.com/paulttran Instagram: http://www.instagram.com/paulttran

This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube: http://unfocused.video Twitter: http://www.twitter.com/paulttran Instagram: http://www.instagram.com/paulttran

This is an excerpt from my regular newsletter Eff Around & Find Out. Please subscribe. It's free and loaded with lots of great insights on personal development, entrepreneurship, and my adventure in NFTs. http://effaround.substack.com And follow me! Podcast: https://unfocused.show YouTube: http://unfocused.video Twitter: http://www.twitter.com/paulttran Instagram: http://www.instagram.com/paulttran

Here I share two decision-making protocols that have helped me win more than I lose - and least, protect against the downside. Subscribe, comment, like, and put the notifications on for more! #entrepreneurgoals #entrepreneurship101 #entrepreneurshiplifestyle #entrepreneurshipmotivation #entrepreneurshipschool #entrepreneurshipopportunities #entrepreneurmotivation #entrepreneurcoach #socialentrepreneurship #entrepreneurshipbusinessowner #entrepreneurshipday #entrepreneurshipcoach #entrepreneurshipquotes #entrepreneurshipeducation #entrepreneurshipquote #entrepreneurshipsuccessful #entrepreneurships #digitalentrepreneurship #entrepreneurialjourney #entrepreneurshiplife #entrepreneurialmotivation #entrepreneuriallifestyle #entrepreneurshipmindset #womenentrepreneursunite #entrepreneurialgoals #entrepreneurshipfacts #entrepreneurshipgoals

I was interviewed by a dear friend, owner of FREESTYLE Apparel and the upcoming Ding's Cafe, and podcaster Derek Ting! You can find him on: Freestyle Apparel: https://www.frstyleapparel.com/ Instagram - https://www.instagram.com/duhricehero/ Twitter - https://twitter.com/DuhRiceHero Little Ding's Cafe - https://www.instagram.com/littledingscafe/