Nonprofit Innovators

Meet Tina Barber.Tina has 15 years of comprehensive fundraising experience and has held leadershippositions in some well-known human service organizations including Habitat for Humanity, The United Way, The Free Library of Philadelphia Foundation, Esperanza, Inc., and Philabundance.She currently serves at the Director of Community Philanthropy at The Trevor Project. As a highly skilled individual giving strategist, Tina has been a key part of multi-million dollar capital campaign projects as well as boutique fundraising initiatives. In addition to her frontline experience, Tina has also served as a consulting Instructor at The Nonprofit Center at LaSalle University. Her expertise includes development and communications, annual giving, and special events management. She earned her BA in Political Science from Eastern University and her MPA in Public Administration from West Chester University She currently resides in West Deptford, NJ with her partner and two cats, Link & MajinBuu.Meet Erin Hall.Erin is a product marketing manager with Classy, an affiliate of GoFundMe and Public Benefit Corporation and giving platform that enables nonprofits to connect supporters with the causes they care about.Hall has been in the nonprofit space for over 20 years in a variety of roles across fundraising, events and marketing. She was the founder of Charitybuzz,  business she built over 12 years, crafting bespoke celebrity experiences to auction for causes like dinner with Hugh Jackman, coffee with Apple CEO, and Tim Cook. Prior to Classy she held roles at the American Red Cross and both Salesforce.org, where she worked with organizations like Gobal Citizen, charity:water and LGBT Center in New York City with their digital transformation.About GoodUnited: GoodUnited is a messaging automation tool for social media fundraising that uses conversational messaging, technology, and human insight to help nonprofits acquire and activate supporters, build meaningful relationships at scale, and grow revenue in social channels.For more information, visit our website at www.goodunited.io

Meet John Lehr. John is President and CEO of Parkinson's Foundation. John has spent almost his entire career in the nonprofit space, starting as a consultant, then working in hospitals, and then transitioning to disease-specific nonprofit organizations. John is a huge proponent of creativity and innovation. He encourages his team to come to the table with new ideas that will not only provide value but have a lasting impact.Learn:How your nonprofit can still be creative and innovative with a small budgetHow a merger at Parkinson's Foundation led to new and innovative research and programsThe importance of having programs and resources that don't garner revenueLearn more about Parkinson's Foundation at parkinson.org.Learn more about GoodUnited at goodunited.io.

Joining us this episode is one of The Trevor Project thought leaders responsible for 13k new supporters and 56k fundraisers that equated to more than 175k new donations. Duyen Spigelman, Senior Philanthropy Manager Learn:Why The Trevor Project decided to lean into digital giving and what they're doing to be more innovativeWhat outdated practices Duyen wish nonprofits would let go ofThe value The Trevor Project has seen in building online communitiesResources:The Trevor ProjectCase StudyLearn more about GoodUnited at goodunited.io.

Today's innovative guest is Gauri Manglik, CEO and co-founder of Instrumentl. Gauri has dedicated her career to building intuitive and delightful user experiences. She has led Instrumentl to serve over 2,000 nonprofits today, making it a favorite tool among grant seekers for bringing grant prospecting, tracking, and management to one place.Learn:What you can do to take your workforce to the next levelHow to lean on software tools to set your talent up for successWhat actions a nonprofit leadership team can take to embrace abundanceResources:Save $50 off your first month or year of Instrumentl with the code GOODUNITED50. Sign up for a 14-day free Instrumentl account here: https://www.instrumentl.com/r/NPInnovatorsThe Ultimate Grant Writing Resources Collection: features over 100 pages of grant writing resources ranging from grants calendar guides to RFP evaluation tools.Live Grant Writing Classes: weekly live and free grant writing education featuring best-selling authors, educators and more.Grant Writing Classes On-Demand: 50+ hours of free grant writing education that can be watched by any grant writer regardless of skill levelSuccessful Grant Proposal Examples: The Ultimate List: this post digs into successful grant proposal examples to show how you can start winning grant funding for your organization.49 Grant Writing Resources: The Ultimate List: the most comprehensive list of grant tools and grant writing resources for nonprofits.8 Things That Only Instrumentl Can Do: learn what makes Instrumentl the definitive institutional fundraising platform for nonprofits.Learn more about GoodUnited at goodunited.io.

Meet Nathan Hill. Nathan is vice president at NextAfter–a research lab, digital-first agency, and training institute helping nonprofits grow their digital fundraising. Having worked at both large and small nonprofits, he understands the day-to-day challenges of running nonprofit programs. Nathan is obsessed with understanding what inspires people to give through experiments and research.Learn:What you can start testing and experimenting with today for long-term impactHow you can get your whole team, and your leaders, excited about the dataHow nonprofits should be approaching macro events happening all over the worldWhy doing things differently than you've always done will pay offResources:The Ultimate A/B Testing Guide for Online FundraisingNIO Summit NextAfter Learn more about GoodUnited at goodunited.io.

The war on terror is over. As a result, media coverage has halted. We know what this means for veteran nonprofits. Revenue is down BIG. To bring you into the fold, our CEO Nick Black is our powerhouse voice—as a veteran, as a founder of the Stop Soldier Suicide (SSS) nonprofit, and as a tech entrepreneur. Maria and Nick will discuss what the third shift of giving is as it relates to veteran nonprofits and how to evaluate fundraising channels and decrease organizational risk.

Maria Clark is more than GoodUnited's EVP of Partnerships, Chief Evangelist, and host of Nonprofit Innovators. She's a native Ohioan, big-league communicator, and passionate philanthropist. Hear more about what fuels her and how she got here: the GU roundtable, holding a mic and amplifying the voices of real change-makers in the industry. Trust us: she's someone you WANT to know.

Season 2 of Nonprofit Innovators is coming on May 17th!We are so grateful to all of you fellow Innovators who tuned into our first season. Get ready for an exciting lineup of thought-provoking discussions - with more actionable takeaways to bring to your nonprofit to embrace innovation and become a true change champion. Make sure you subscribe wherever you listen to your podcasts.

Did you know that 44 nonprofits generated $154.9M from digital-first peer-to-peer fundraising programs in 2021, up 30% from $119.2M in 2020?At P2P Forum in Atlanta, Maria sits down with Robyn Mendez of Tiltify and Marcie Maxwell of Peer to Peer Professional Forum to discuss new digital-first peer-to-peer fundraising campaigns and the results of this year's Digital-First P2P Fundraising Survey.So...what is the Digital-First Peer-to-Peer Fundraising Survey? This inaugural study polls organizations about their programs that originated online and primarily served a digital community.‍Check out the results.GoodUnited - www.goodunited.io/digital-firstTiltify - resources.tiltify.com/P2P Forum - www.peertopeerforum.com/2022-digital-first-peer-to-peer-study/

How can nonprofits of all sizes best utilize the Facebook platform?What does the future of fundraising look like on Instagram and WhatsApp?What the heck are Challenges on Facebook?In this episode, Maria chats with Ben Jones from GoodUnited and Vanessa Stair from Facebook for an interactive panel discussion to get your most pressing questions answered.

It's that time of year again. A time to reflect, give, share, and grow - to express gratitude.In light of the giving season, we're flipping the script! Instead of chatting with nonprofit thought leaders, we are highlighting the most touching stories of individuals who fiercely support nonprofits and their “why.”Because without supporters, nonprofits couldn't exist.During the 12-day series, Maria will be exploring topics surrounding: hardships, perseverance, fundraising, social media, and the importance and value of online community. In this episode, Maria is chatting with Kirsty Peart who received a triple-negative breast cancer diagnosis during the pandemic.Kirsty found so much comfort and solace in Maggie's Centres that she joined a 50-mile running challenge on Facebook in support of the organization.Despite her aversion to running, Kirsty ended up running 75 miles thanks to all the support, motivation, warmth, and encouragement she experienced in the online community. Tune in to hear Kirsty's story.

It's that time of year again. A time to reflect, give, share, and grow - to express gratitude.In light of the giving season, we're flipping the script! Instead of chatting with nonprofit thought leaders, we are highlighting the most touching stories of individuals who fiercely support nonprofits and their “why.”Because without supporters, nonprofits couldn't exist.During the 12-day series, Maria will be exploring topics surrounding: hardships, perseverance, fundraising, social media, and the importance and value of online community. In this episode, Maria is chatting with Mark Cross, our Director of Sales at GoodUnited! Marks' passion for being a difference-maker for things like climate change, equality, suicide prevention, etc -  is undoubtedly contagious around the GoodUnited office. This year, Mark created a birthday fundraiser on Facebook for a specific cause - Parkinson's disease, in support of his father.For him, the cause is personal and it's real. Tune in to hear Mark's story and just how powerful social giving can be. Don't forget to grab a couple of tissues too. 

It's that time of year again. A time to reflect, give, share, and grow - to express gratitude.In light of the giving season, we're flipping the script! Instead of chatting with nonprofit thought leaders, we are highlighting the most touching stories of individuals who fiercely support nonprofits and their “why.”Because without supporters, nonprofits couldn't exist.During the 12-day series, Maria will be exploring topics surrounding: hardships, perseverance, fundraising, social media, and the importance and value of online community. In this episode, Maria is chatting with Jennifer Carvalho-Silva Lopez. Earlier this year, Jennifer lost her brother to ALS after a short 7-month long battle. He left behind a beautiful and loving family - a wife, an 8-year-old son, and a 10-year-old daughter. Jennifer decided to turn her pain into positivity in honor of her brother, who was always helping others. She participated in a walking challenge on Facebook in support of her local ALS Florida Chapter and even encouraged her entire family to do the challenge with her.Jennifer is a fierce supporter of all nonprofits, and her hopes for the future of others suffering and finding a cure for ALS is inspiring.Tune in to hear Jennifer's story.

It's that time of year again. A time to reflect, give, share, and grow - to express gratitude.In light of the giving season, we're flipping the script! Instead of chatting with nonprofit thought leaders, we are highlighting the most touching stories of individuals who fiercely support nonprofits and their “why.”Because without supporters, nonprofits couldn't exist.During the 12-day series, Maria will be exploring topics surrounding: hardships, perseverance, fundraising, social media, and the importance and value of online community. In this episode, Maria is chatting with Dr. David Yarlott. He is an Apsaalooke (Crow) from Montana who grew up on a reservation and is a first-generation student and the first member of his family to earn a doctorate. When he came across a walking challenge on Facebook in support of the American Indian College Fund, he was extremely inspired and motivated.Dr. Yarlott is currently the President of Little Big Horn College and serves on the Board of Trustees for the American Indian College Fund. He is passionate about helping native students get the resources they need to attend college across the nation.Dr. David Yarlott is a true leader in the tribal college movement. Listen to his story!

It's that time of year again. A time to reflect, give, share, and grow - to express gratitude.In light of the giving season, we're flipping the script! Instead of chatting with nonprofit thought leaders, we are highlighting the most touching stories of individuals who fiercely support nonprofits and their “why.”Because without supporters, nonprofits couldn't exist.During the 12-day series, Maria will be exploring topics surrounding: hardships, perseverance, fundraising, social media, and the importance and value of online community. On this episode, Maria is chatting with Jessie Coughenour. Jessie is a mom to two daughters, Stella and Emerson. Emerson was diagnosed with cerebral palsy at just 6 months old. She immediately became frustrated with the amount of outdated information on cerebral palsy and wanted to see more research being done.So...she decided to do something about it.Jessie joined a 33-mile walking Challenge on Facebook in support of the Cerebral Palsy Alliance Foundation. Within the online community, she used her daily mantra - educate, elevate, advocate - to act as a leader and supporter for so many others, helping move research forward and encouraging early interventions for other children.Tune in to hear Jessie's story. Emerson even joined us as a special guest!

It's that time of year again. A time to reflect, give, share, and grow - to express gratitude.In light of the giving season, we're flipping the script! Instead of chatting with nonprofit thought leaders, we are highlighting the most touching stories of individuals who fiercely support nonprofits and their “why.”Because without supporters, nonprofits couldn't exist.During the 12-day series, Maria will be exploring topics surrounding: hardships, perseverance, fundraising, social media, and the importance and value of online community. On this episode, Maria is chatting with Kym Jolstad. As a pilates instructor, personal trainer, and nutrition coach - Kym was eager to join the push-up Challenge on Facebook in support of the Pancreatic Cancer Action Network. Especially since she recently lost her mom to the disease and her father to multiple sclerosis.Kym also created Kathie's Coffee after her mom was diagnosed. To date, she has been able to raise over $8,000 for Pancreatic Cancer Action Network through this effort.Listen to Kym's story and you will surely be inspired by her selflessness and kind heart.

It's that time of year again. A time to reflect, give, share, and grow - to express gratitude.In light of the giving season, we're flipping the script! Instead of chatting with nonprofit thought leaders, we are highlighting the most touching stories of individuals who fiercely support nonprofits and their “why.”Because without supporters, nonprofits couldn't exist.During the 12-day series, Maria will be exploring topics surrounding: hardships, perseverance, fundraising, social media, and the importance and value of online community. On this episode, Maria is chatting with Tyler Winchester. As a Johnson and Wales trained chef, food has always been a huge part of Tyler's life. Every year, he creates a fundraiser on Facebook in support of No Kid Hungry, asking friends and family to donate on behalf of his birthday to help connect hungry kids to meals.This year, Tyler decided to get creative by offering to come and cook a multi-course meal in the home of a donor.Tune in to find out how it went!

It's that time of year again. A time to reflect, give, share, and grow - to express gratitude.In light of the giving season, we're flipping the script! Instead of chatting with nonprofit thought leaders, we are highlighting the most touching stories of individuals who fiercely support nonprofits and their “why.”Because without supporters, nonprofits couldn't exist.During the 12-day series, Maria will be exploring topics surrounding: hardships, perseverance, fundraising, social media, and the importance and value of online community. On this episode, Maria is chatting with Kat Vooris. Kat lost her father and her father-in-law to colon cancer, so participating in a burpee challenge on Facebook in support of the Colon Cancer Coalition was a no brainer. Kat utilized the online community to be more than just a fundraiser and to do burpees. She made it her mission to be an advocate - providing educational resources, spreading awareness, and encouraging everyone in the group to get screened. Kat is an inspiration.

It's that time of year again. A time to reflect, give, share, and grow - to express gratitude.In light of the giving season, we're flipping the script! Instead of chatting with nonprofit thought leaders, we are highlighting the most touching stories of individuals who fiercely support nonprofits and their “why.”Because without supporters, nonprofits couldn't exist.During the 12-day series, Maria will be exploring topics surrounding: hardships, perseverance, fundraising, social media, and the importance and value of online community. On this episode, Maria is chatting with Tom Hodgson. Tom is a widow and a retired swim coach who swims every day for his health. He recently participated in a 15-Mile Swim Challenge on Facebook in support of American Cancer Society, and dedicated a swim every single day to someone he knew who received a cancer diagnoses.The outpouring of love and support he was given from his friends, family, the community, and his past students and swimmers made Tom's heart feel like it was on fire.In just over a month, Tom raised over $20,000 for the American Cancer Society.Tom is a wonderfully kind person and we are so excited to share his story.

It's that time of year again. A time to reflect, give, share, and grow - to express gratitude.In light of the giving season, we're flipping the script! Instead of chatting with nonprofit thought leaders, we are highlighting the most touching stories of individuals who fiercely support nonprofits and their “why.”Because without supporters, nonprofits couldn't exist.During the 12-day series, Maria will be exploring topics surrounding: hardships, perseverance, fundraising, social media, and the importance and value of online community. On this episode, Maria is chatting with Keelin Hodgkins DiMario. To say that running is a huge part of Keelin's life would be an understatement. She runs every single day - running her first of many marathons in 2013.Keelin also runs with her Aunt Cassie in mind,  a loved one lost to pancreatic cancer.Now, as a Project Purple ambassador, Keelin is committed to moving with purpose and runs for a world without pancreatic cancer.

It's that time of year again. A time to reflect, give, share, and grow - to express gratitude.In light of the giving season, we're flipping the script! Instead of chatting with nonprofit thought leaders, we are highlighting the most touching stories of individuals who fiercely support nonprofits and their “why.”Because without supporters, nonprofits couldn't exist.During the 12-day series, Maria will be exploring topics surrounding: hardships, perseverance, fundraising, social media, and the importance and value of online community. On this episode, Maria is chatting with Kristina Parker Garland. After losing her husband and receiving a breast cancer diagnoses, Kristina was forced to move 500 miles away after her eldest daughter self-harmed due to extreme bullying.Kristina found positivity and community by participating in a challenge on Facebook in support of STOMP Out Bullying. She was able to use the platform to share her daughters experience and to spread awareness around bullying to the online community.Kristina is a devoted advocate and voice for her daughter. Her story is absolutely inspiring.

It's that time of year again. A time to reflect, give, share, and grow - to express gratitude.In light of the giving season, we're flipping the script! Instead of chatting with nonprofit thought leaders, we are highlighting the most touching stories of individuals who fiercely support nonprofits and their “why.”Because without supporters, nonprofits couldn't exist.During the 12-day series, Maria will be exploring topics surrounding: hardships, perseverance, fundraising, social media, and the importance and value of online community. On this episode, Maria is chatting with Aline Lileng. Aline received a breast cancer diagnoses almost a year ago. Needless to say, she was less than thrilled about joining the pink ribbon club. However, after she participated in an online fitness challenge group in support of Susan G. Komen, the warmth, motivation, and positivity of the community led to a shift in what the pink ribbon symbolizes for her. 

Let's face it - a different set of rules governs nonprofits than our corporate peers who are celebrated when they embrace an idea only to “fail faster”. ‍Fail faster? Not an option. Suggest something new? Pitch a new approach? Stop doing something we've always done?Ask why we've always done it that way? Those are dollars earmarked for the mission you're talking about. There's nothing cavalier about it. Our mission is depending on us to do what we've always done. To raise what we always raise (or more), the way we've always done it. If the way we've always done it has delivered predictable results, why would we jeopardize our fundraising goals?Sound familiar?In an industry lauded for doing more with less, and often penalized for investing in ourselves, suggesting something new, questioning why or offering a new way is intimidating.  Yet, some of our peers do it and do it well. I bet you know at least one successful Change Champion. Heck, I've been one. How do they do it? How did I do it? I've been asked this question numerous times since joining GoodUnited so we're devoting an episode to this topic.Let's ask: How do successful change agents introduce, pilot, and advocate new ideas within their organization? Whether it requires Board buy-in or colleagues to cooperate with budgets, teams or time, how can we introduce new ideas so our often change-adverse colleagues can hear us?Let's dig in to unpack how to think differently about championing change, and uncover techniques that make change agents successful. I'll hop in the time machine and answer these questions myself. [And yes, it cost me something. I'll talk about that too.]

Apple does not have a brand awareness problem. I bet you recognize a Nike logo every time you see it. The same goes for brand-name nonprofits who have household name brand recognition and a cause that is broad, deep, and well understood. Many nonprofits believe a lack of brand awareness is their chief problem to overcome, asking questions like:If my cause is little-known, does that limit my sphere of support?What can I do if my budget and team is too small to cover the addressable market of potential supporters?How can I find the supporters who've been impacted without targeting many who have not?We'll also cover Facebook fundraising strategies and the Delta Variant!The purpose of this podcast series is to celebrate successes and the faces behind them in the nonprofit industry and to elevate those winning ideas so we can learn from them. This episode will focus on sharing ideas for cultivating a community of supporters no matter how small your nonprofit or how niche your cause is. As one of our previous podcast guests said so well: “Every cause has a community waiting to support it. You just have to find them, and ask.”Let's share creative ideas that perform, for cost-effectively finding supporters if you're starting small, and for building a brand strategy that targets a particular community for niche causes.

Joining us this episode is the Susan G. Komen thought leaders responsible for 13k new supporters and 56k fundraisers that equated to more than 175k new donations. Here's what we'll cover:How Komen's first Facebook Challenge changed their perception of a successful social fundraising strategyWhat Komen learned during the Facebook Challenges and what they plan on doing differentlyHow they convinced the organization to embark on this new strategy?To get the insider's scoop on Susan G. Komen, before the panel on July 22nd, check out their newly released  success story here!