Podcasts about AOV

Josh started his career at American Airlines (AA) and spent 5 years in their MBA leadership development program. Josh's experience at AA further refined his leadership abilities and strategic decision making skills. While employed at AA Josh and his wife Becca started Hadley Designs. As the CEO of Hadley Designs, Josh led the business to gross $100,000+ in revenue within it's first year and in 2022 Hadley Designs crossed the eight figure mark, grossing over $10,000,000 in revenue.In the ever-evolving world of e-commerce, standing still means falling behind. In a recent episode of the Ecom Breakthrough Podcast, host and eight-figure brand owner Josh Hadley pulls back the curtain on the real struggles and breakthrough strategies that have propelled his business from the brink of collapse to new heights. This episode is a masterclass for e-commerce entrepreneurs looking to scale beyond seven figures, with a special focus on leveraging TikTok Shop, affiliate marketing, and integrated sales funnels across Amazon and Shopify.Highlight Bullets> Here's a glimpse of what you would learn…. Strategies for scaling e-commerce businesses on platforms like Amazon and TikTok Shop.Personal experiences of overcoming business challenges, including product failures and financial difficulties.The importance of targeted outreach and building relationships with creators for affiliate marketing.Utilizing TikTok Shop to generate significant gross merchandise volume (GMV) and create viral content.The role of effective sales funnel structures in improving conversion rates and average order value (AOV).Implementing subscription models to create recurring revenue streams.The integration of marketing efforts across TikTok, Shopify, and Amazon to enhance profitability.The significance of product differentiation and niche focus in e-commerce success.The challenges of maintaining profitability on Amazon and strategies to avoid market stagnation.The necessity of hard work and commitment in achieving success in the competitive e-commerce landscape.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares his journey overcoming business setbacks and reveals his proven strategies for scaling e-commerce brands on Amazon, Shopify, and TikTok Shop. He details how he rebuilt his business using TikTok Shop affiliate marketing, building a network of creators, and optimizing sales funnels. Josh emphasizes the importance of creator partnerships, viral content, and subscription models, offering listeners a step-by-step blueprint for driving growth and profitability in today's competitive e-commerce landscape. He also provides actionable tips and resources for brands seeking to break through stagnation and achieve lasting success.Here are the 3 action items that Josh identified from this episode:Target Niche Creators with Email Collection Use tools like Yuka AI to reach out to creators in your specific niche (not spray-and-pray). Before approving samples, collect their email and phone number to build direct relationships off TikTok. Add them to an automated email flow that nurtures engagement and tracks content creation.Require 30 Videos + Usage Rights Upfront Send a creative brief before sample approval and have creators commit to producing 30 videos in 60 days with unlimited usage rights. This gives you permission to repurpose viral content (100K+ views) as Meta ads without asking, and weeds out freebie seekers while maximizing ROI per sample.Turn Amazon Products into High-AOV Shopify Funnels Take viral TikTok videos and run them as Meta ads driving to dedicated landing pages (not your homepage). Bundle products together, add digital exclusives Amazon can't match, include pre-checkout upsells, and offer a subscription club—turning $25 products into $85+ AOV while generating recurring revenue.Resources & Links SectionJosh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTikTok ShopAmazonShopifyChatGPTEuka AIKalodataStreakWooCommerce

Send a textAmazon listing optimization tips that increase conversion rate, improve product images, and raise average order value. We're talking about how to get more profitability and increase sales from your amazon product listing. Many sellers feel like they're just throwing money at ads without improving conversion rates, which is ineffective without a strong amazon listing. Learn how optimizing your amazon listing keyword optimization and improving your amazon seo ranking can make a real difference in your sales.If your Amazon listing is wasting ad spend and missing sales, get a full expert listing audit and find the exact fixes your product needs: https://bit.ly/4jMZtxu#AmazonListingOptimization #AmazonSellerTips #AmazonFBA #amazonmarketing --------------------------------------------------------------------------2026 Q1 Repeat Buyer Formula: https://bit.ly/47KJmOd2026 Amazon PPC Guide: https://bit.ly/4lF0OYXGrowth Email Marketing Strategies: https://hubs.ly/Q04457QF0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 Increasing profitability with listing optimization01:03 Why average order value matters for Amazon sellers02:17 AOV competitive gap audit explained04:00 Finding the right competitors to analyze04:51 Variation strategies to increase order value06:08 Real product examples using variation ladders09:05 Why increasing AOV changes your ad economics11:02 Understanding Amazon BSR and sales velocity12:05 Pricing ladder strategy using variations14:22 Parent child listings and variation structure18:04 Why basics matter more than shiny tactics20:47 What makes a strong Amazon main image23:42 Simple main image CTR strategy24:11 How secondary images improve conversions26:13 Example of poor listing design mistakes28:18 Showing product benefits clearly in images33:06 Getting main images approved on Amazon36:07 Using reviews to improve listing images40:04 Choosing the right secondary images by category43:00 Why video is becoming essential for listings45:24 Making wall art listings stand out48:37 How to schedule a listing audit call________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Do you have a product-based business? Are you selling products via an Etsy store, in a pop-up shop or a retail store? Are you selling one-off products online? Adding a subscription box to your existing business is a no-brainer and can offer you so many benefits!  Adding a subscription box provides:  A stable, predictable revenue stream - recurring payments benefit your business in so many ways, including stabilizing your cash flow.   Customer loyalty - subscribers have committed to regularly purchasing products from you.  Increased lifetime value (LTV) - do you know the LTV of your customers? My subscribers stay for an average of 18 months, generating thousands of dollars of revenue each.  Opportunities for cross-selling and upselling - pair your box items with additional one-off items from your shop.  Scalability - packing and shipping 500 of the same thing is much more efficient than 500 different orders.  Have I convinced you to add a subscription box to your business?  I have 5 simple steps to follow to make it happen.  Identify your best customers: Who are they?  How often do they shop with you?  Take a look at your top 20 customers and dial into who they are.  Identify your best-sellers: What categories are your best sellers?  What do people buy from you repeatedly?  What are people asking for more of?  Set your pricing structure: What is your average order value (AOV)? What is the AOV of your top 100 customers?  Price your subscription box in that range.  Create exclusivity and scarcity:  What are the benefits of being a subscriber?  Make items only available in the box.  Make them only available by subscription.  Create FOMO with your customer base - make them want to be part of something exclusive.   Create a great user experience:  Are your website and the checkout process clear and easy to follow?   Make it easy for people to update or cancel their subscriptions.  Provide a higher level of customer service - remember your subscribers are the VIPs of your business.  A bonus piece of advice, which is really the best piece of advice, is to talk about your subscription box a LOT. If you want to create a business that is 75% recurring revenue instead of depending on one-off sales, you've got to make it the main thing in your business. And that means talking about it… a lot!  Join me for this episode to learn how having a subscription box can change the game for your business. Predictable inventory, better cash flow, monthly recurring revenue, and more. Follow 5 simple steps to get started today!  Join me in all the places:  ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today!

Casey O'Quinn is the founder of Gravity Digital, a family-owned marketing agency that has served direct-to-consumer family businesses for 25 years. He works alongside multiple family members including his father, wife, sister, cousins, and in-laws across several ventures including the agency, healthcare, and real estate. Casey built his firm on a unique revenue-share model where his team only gets paid when clients grow, challenging the traditional agency retainer approach.SHOW SUMMARYIn this episode, Jonathan Goldhill is joined by Casey O'Quinn, founder of Gravity Digital, a family-owned agency serving family-owned DTC brands for 25 years, about marketing as capital allocation that can drain family wealth and strain relationships when spent on vague retainers without measurable return. Casey contrasts traditional hourly/retainer agency models with Gravity Digital's revenue-share approach, where the agency is paid only on growth above a baseline, aligning incentives and enabling investment in creative, websites, and testing. They discuss protecting “the family farm,” handling generational risk tolerance, patience and education around digital channels, and a “seven-figure blueprint” formula (customers × frequency × average order value) emphasizing ads for scalable acquisition, email/SMS for repeat purchases, and upsells for AOV. Key metrics include new customer acquisition cost, lifetime value, new vs returning customers, and cautious use of ROAS amid attribution limits, plus integrating marketing into EOS scorecards and quarterly testing.KEY TAKEAWAYSFamily before business: Make a commitment to walk away from the business before letting it damage family relationships—this principle forces better conflict resolutionRevenue share model: Align agency incentives with client outcomes by only getting paid when clients grow, rather than fixed retainers that don't ensure resultsMarketing as investment: View marketing spending through the lens of capital allocation and ROI, not just as an expense line itemNAC is critical: Understanding your New Customer Acquisition Cost and being willing to spend MORE than competitors (while staying profitable) is how you win at scaleSimple growth formula: Revenue = Customers × Frequency × Average Order Value. Focus on these three levers systematicallyTest before committing: Start with small tests and let data drive decisions rather than assumptions, especially when navigating generational disagreementsFailure is feedback: Marketing experiments that don't work aren't failures—they're learning opportunities to "fail forward"Patience + transparency: Success in family business marketing requires educating all generations, managing different risk appetites, and showing early wins to build trustQUOTES"We would walk away from the business before we let it come between us." — On family business priorities"He who is willing and able to spend the most to acquire a customer wins." — On competitive advantage in customer acquisition"Good marketing can't fix a bad product." — On fundamental business requirements"The cheapest customer you'll ever get is the one you already have." — On the value of repeat business and frequency"Marketing and innovation produce results. Everything else is just a cost." — Peter Drucker quote on business fundamentals"Protect the family farm—that's the family business." — On preserving generational wealth and avoiding capital drain"Failure is just feedback." — On reframing marketing experiments"Marketing is half art, half science, half left brain, half right brain." — On the dual nature of effective marketingConnect and learn more about Casey O'Quinn.https://www.linkedin.com/in/caseyoquinn/If you enjoyed today's episode, please subscribe, review, and share with a friend who would benefit from the message. If you're interested in picking up a copy of Jonathan Goldhill's book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com

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You plan a promotion. You send the emails. You post on social media. And the sales do not come in the way you expected. So you assume the offer was not strong enough. You increase the discount. You add free shipping. You stack more value. But what if the offer was never the problem? In this episode, I break down why most promotions underperform and what to fix before you touch your pricing again. The mistake I see retailers make over and over is starting in the middle. They start with the offer instead of the outcome. When you begin with the discount, you are guessing. When you begin with the outcome, you are building a strategy. Inside this episode, I walk you through: Why "more sales" is not a clear objective How to define the real outcome you want from a campaign The difference between acquisition, AOV, and inventory-based promotions How stacking discounts is quietly eroding your margin If you are planning your next sale, launch, or seasonal push, listen to this before you decide on the offer. Your profit depends on it.  

Lerne digitale Produkte zu erstellen: https://kurse.juliatrost.de/digitale-produktwelt/?el=d020326&quelle=ytSchau dir die 3 Geheimnisse an, die zu 100.000€ Umsatz Monaten geführt haben! https://juliatrost.de/kostenloses-webinar-26/?el=d020326&quelle=yt Wenn du digitale Produkte verkaufen willst und gleichzeitig weniger arbeiten möchtest, dann musst du verstehen:Mehr Umsatz kommt nicht von mehr Arbeit.Ich zeige dir in diesem Video, wie ich 5x mehr Umsatz mache – und trotzdem weniger arbeite.Und ja, das funktioniert nur, wenn du verstehst, wie digitale Produkte verkaufen wirklich skaliert.Die meisten versuchen digitale Produkte verkaufen zu skalieren, indem sie mehr posten, mehr launchen oder mehr Produkte erstellen. Genau das ist nicht der Weg. Digitale Produkte verkaufen skaliert durch Hebel.Digitale Produkte verkaufen skaliert durch Struktur.Digitale Produkte verkaufen skaliert durch Systeme. ► Meine Nummer 1 Kursplattform und Zahlungsanbieter: Thrivecart https://juliatrost1994--checkout.thrivecart.com/thrivecart-standard-account/► Active Campaign https://ActiveCampaign.referralrock.com/l/1KUFTYZAK71/► Verkaufe automatisiert über Manychat (30% für dich für die ersten 3 Monate):https://manychat.partnerlinks.io/nxjwdhjzr7l9 Wenn du digitale Produkte verkaufen willst, brauchst du keine 20 neuen Ideen. Du brauchst 3 Optimierungen:1️⃣ AOV erhöhen2️⃣ Mehr recyclen3️⃣ Mehr systematisieren In diesem Video lernst du:✅ Wie du durch Orderbumps, Upsells und Downsells sofort mehr Umsatz machst✅ Warum dein AOV der größte Hebel ist, um digitale Produkte verkaufen ohne Mehrarbeit zu skalieren✅ Wie Recycling deine Arbeitszeit reduziert und gleichzeitig digitale Produkte verkaufen stabilisiert✅ Wie Automationen und Funnel dir helfen, digitale Produkte verkaufen zu systematisieren✅ Warum Daten und Screening entscheidend sind, wenn du digitale Produkte verkaufen langfristig skalieren willst✅ Wie du mit weniger Content mehr Umsatz machst, während du digitale Produkte verkaufen professionell aufbaust Wenn du weißt, an welchen Stellschrauben du drehen musst, fühlt sich digitale Produkte verkaufen nicht mehr anstrengend an.Du arbeitest weniger.Du verdienst mehr.Du baust Systeme.Und genau so funktioniert digitale Produkte verkaufen auf einem neuen Level.

The Big Retail Shakeup: Stripe's PayPal Play & Walmart's High-Income TakeoverThe retail and fintech worlds are moving faster than a 150-day tariff cycle, and this week, Watson Weekly Weekend edition hosts Rick Watson and Jessica Lesesky break down the seismic shifts you can't afford to ignore. From "sharks in the water" at PayPal to Walmart's sneaky-good transformation into a tech-first powerhouse, we're unpacking the data behind the headlines.Is Stripe about to carve up the "Good Ship PayPal" to fuel its own world domination? And how has Walmart managed to win over the $100k+ crowd while automating its way to record margins? We're diving deep into the "tale of two cities" in consumer spending and why being "bold" is the only strategy for 2026.In this episode:The PayPal Pivot: Why Stripe might be circling Venmo and what it means for the future of Stablecoin.Tariff Redo: Navigating the Supreme Court's recent ruling and why your CFO shouldn't be the one making marketing decisions.Walmart's Trillion-Dollar Climb: How 72% grocery penetration and automated fulfillment are widening the gap with the competition.Agentic Commerce: Is "Sparky" the real deal or just a higher AOV glitter?.Stay Ahead of the CurveSubscribe to the Newsletter: Get the deep dives Rick and Jess mention at watsonweekly.com.Join the Conversation: Are you a "turtle shell" business or are you playing for growth this year? Let us know in the comments.Stay bold. Stay classy.Chapters:0:00 - Welcome to the Watson Weekly Weekend 1:00 - PayPal without a captain6:29 - Trump Tariff Redux10:06 - Walmart earnings10:10 - https://youtu.be/K-IPpyhtwMM#FintechNews #WalmartEarnings #Stripe #PayPal #EcommerceStrategy #WatsonWeekly #BusinessTrends2026 #SupplyChainInnovation #AgenticCommerce

Creative volume isn't the unlock. Better messaging is.In this episode of eCommerce Evolution, Brett sits down with Nate Lagos (CMO of Adapt Naturals, former Head of Growth at Original Grain) to break down how great storytelling drives real performance.From selling wooden watches through emotional positioning… to increasing AOV by reframing gift messaging… to building ads that scale without “fatigue” — this episode is a masterclass in understanding why customers actually buy.If you're a DTC founder, CMO, or operator tired of launching more ads without improving results, this conversation will recalibrate how you think about copy, positioning, and brand personality.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Intro(05:05) Nate's origin story, and why storytelling became a “performance lever”(07:40) Selling the story behind the materials (10:30) Customer motivation deep dive: status, identity, and gift-giving (15:05) Creative quantity vs quality(19:05) Finding the real “why”: research methods (23:10) Brand as “personality”(30:10) Testing surprises + valence/intensity framework(37:15) Practical frameworks: adjective formula—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Nate's LinkedIn: https://www.linkedin.com/in/natelagosAdapt Naturals: https://adaptnaturals.comOriginal Grain: https://www.originalgrain.com/Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Scott Dancy is the founder and CEO of Azuna, a fast-growing brand in the natural air freshener space. With a background in staffing, technology, and several entrepreneurial ventures, Scott started Azuna in Buffalo in 2019, scaling the business from hand-packaging orders to becoming the world's largest purchaser of tea tree oil and achieving significant success in both DTC and Amazon channels. In this episode of DTC Pod, Scott shares his journey of launching Azuna, from navigating supply chain challenges and product R&D to unlocking consistent growth and managing cash flow as order volumes soared. He covers the pivotal product decisions, strategies for boosting AOV, lessons from high-profile partnerships, and Azuna's approach to retail expansion. Scott also offers practical advice for founders on knowing their numbers, avoiding expensive mistakes, and building a team that's invested in the brand's success. Episode brought to you by Stord - 3PL for Commerce Episode brought to you by EMF Radar - Health Starts with EMF Safety in mind Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack. On this episode of DTC Pod, we cover: 1. Scott Dancy's entrepreneurial background and Azuna's origin story 2. Early-stage bootstrapping: packaging, fulfillment, and ad writing 3. Scaling operations: manufacturing, 3PLs, and hiring expert talent 4. Product and packaging strategy: sustainable materials, bundling, and raising AOV 5. Building a brand moat with proprietary tea tree oil sourcing 6. Subscription economics and customer retention strategies 7. Navigating cash flow, funding growth, and working with MCAs 8. Knowing key metrics: revenue, gross profit, AOV, and cash allocation 9. D2C vs Amazon vs retail channel strategy 10. In-house vs agency operations and pitfalls 11. Brand marketing and influencer partnerships 12. Lessons learned from sports and celebrity partnerships 13. Timing retail entry and optimizing product mix for channels 14. Importance of customer service and product quality 15. Entrepreneurial learnings: failures, details, and staying data-driven Timestamps 00:00 Scott Dancy's background and founding Azuna 03:05 The “aha moment”—tea tree oil product discovery 04:10 Early days of hand-packaging, first sales, COVID impact 05:36 Scaling up: building the team, manufacturing, growth in Buffalo 07:14 Transition to 3PL and challenges of scaling past $10M 08:10 Product development, bundling, and packaging strategy 10:05 Target audience and tea tree oil sourcing 13:41 Growth channels: Meta, Google, and influencer seeding 15:53 Subscription model economics and retention 19:03 Funding growth: inventory buys, cash flow, using Clearco 22:24 Data-driven decisions and knowing your numbers 26:25 Channel mix: Amazon, DTC, retail launch, pricing strategy 32:00 Learning from agency mistakes and shiny object syndrome 35:06 Retail timing, product mix, and learnings from entering stores 42:02 Brand partnerships: AKC, NFL, influencer marketing 46:44 Final lessons and what Scott would have done differently 47:50 Where to find Azuna and connect with Scott Show notes powered by Castmagic Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.   Additional episodes you might like: • #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth • #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content • #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views • #219 JT Barnett: The TikTok Masterclass For Brands • #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook • ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands ----- Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox? Check out our newsletter here. Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for Content Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Scott Dancy - CEO & Founder of AzunaBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Most sellers use the same Amazon PPC strategy across all their products — and it's silently bleeding their budget.In this episode of That Amazon Ads Podcast, Stephen, Andrew and Carly break down the 5 category traits to determine your Amazon Ads strategy for any vertical you sell in.From contribution margin and customer LTV, to consideration windows, AOV, and brand loyalty — every category on Amazon plays by completely different rules.We'll show you why a 500% ACoS can actually be profitable, when DSP and Sponsored Brands are worth every penny, and how the right Amazon PPC strategy can transform your campaign performance by category.Whether you're a brand owner, freelancer, or agency, this is the framework you've been missing.

"It's not just about selling more; it's about selling smarter and more sustainably."Oscar Rundqvist, CEO, eComID.Summary:High return rates are a significant challenge in fashion ecommerce, leading to financial losses and environmental harm. This podcast explores how innovative technology like eComID is helping the industry by reducing returns, personalising customer experiences and promoting sustainability.The problem...Returns are costly; retailers face expenses from shipping, inspecting and repackaging returned items. Additionally, unsellable returns often end up in landfills, contributing to environmental damage. It's estimated that returns cost retailers between $21 to $46 per item, highlighting the need for effective strategies to minimise them.Change is neededRetailers need better metrics to understand customer behaviour.Traditional metrics like average order value (AOV) can be misleading. Instead, brands should focus on "kept order value," which reflects the revenue retained after returns. This shift in focus can lead to more accurate assessments of profitability and customer loyalty.Emerging solutions like eCom ID offer innovative ways to tackle return issues. By creating a digital shopping passport, eComID stores individual preferences related to size, style and fit. This enables precise pre-purchase guidance and personalised size recommendations, reducing the likelihood of returns.Data from post-purchase behaviour and return reason codes are invaluable for improving size accuracy and product fit. Brands like H&M have learned that systemic issues, such as inconsistent sizing, drive return rates. By incentivising detailed feedback, brands can refine their offerings and policies.Innovative brands are experimenting with personalised return fees based on shopper history. This approach encourages mindful purchasing and supports sustainability by reducing unnecessary returns.Reducing returns is not just about cutting costs; it's a step toward a more sustainable fashion industry. By utilising personalised, data-driven tools, brands can enhance customer experiences and build lasting loyalty.Chapters:[00:30] Introduction to Tech and Sustainability in Fashion[02:40] Understanding eCom ID and Its Solutions[07:10] Insights from H&M: The Returns Challenge[12:45] Data Accuracy in Returns Management[15:35] The Role of Size and Fit in E-commerce [20:20] Measuring Success: Average Kept Order Value[24:15] The Environmental Impact of Returns[29:50] Future of Ecommerce: Agentic Commerce and Virtual Try-Ons

Subscribe to DTC Newsletter - https://dtcnews.link/signupKareem Raslan (co-founder of BrainGain) breaks down how a “25 dumbbells in a garage” COVID side-hustle turned into a home gym brand with 100,000+ customers across 30 countries. We talk heavy-product logistics, why “just run Meta” isn't the whole story, and what it really takes to expand across Europe without margin leakage.For DTC operators selling high-AOV, physical products who want to expand beyond one market without getting crushed by fulfillment and localization.In this episode, we cover:Why BrainGain skipped dropshipping and went product-in-hand from day oneThe Europe expansion reality: VAT, language, regulations, and market-by-market nuanceWhy Germany can be the “logical” move… and still the hardest operationallyTheir channel strategy today: ~50% Amazon / ~50% Shopify, with Google doing the heavy liftingHow YouTube affiliates drive trust for high-consideration purchasesWho this is for:Founders and marketers selling heavy, high-AOV products (fitness, home goods, equipment) who need a real playbook for scaling across regions.What to steal:Build SKU-by-SKU unit economics so you know your true ceiling CAC (by market + channel)Use YouTube affiliates for “proof” when the purchase isn't impulsiveAudit 3PL invoices line-by-line (surcharges hide everywhere)Timestamps0:00 BrainGain's growth from garage sales to 100,000 customers2:00 How BrainGain started during COVID with Facebook Marketplace sales5:00 Post-lockdown demand, competing in “big and heavy” products7:00 Switching to Shopify and Amazon, building the brand online14:40 Expanding across Europe: VAT, regulations, and localization realities22:00 Channel mix breakdown: Amazon vs Shopify, Google vs Meta24:00 Why BrainGain is saying no to TikTok influencers and leaning into YouTube affiliates27:30 Picking the right 3PL in Europe and avoiding hidden surcharges31:00 Fulfillment cost levers: packaging thresholds, pallet rules, invoice audits34:10 SKU-level unit economics audit and setting a real CAC ceiling37:20 Pricing strategy: Shopify vs Amazon and controlling channel mix39:30 What US expansion could look like for heavy, bulky productsSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Part 2 of our 5-part series on the question everyone asks: why your ads aren't working. Most people blame Meta, Google, or their agency. But if your landing page doesn't do the job, your ads never had a chance. In this episode, we break down: Why do we always start with landing pages, not a full site rebuild? The fastest way to find what's actually broken is to use the top landing pages. Why product pages on mobile are usually the real battleground The Busy Restaurant Test and why it decides whether people bounce in seconds How to reduce bounce rate and make it feel easy to buy Why pop-ups can wreck first impressions if you block the product How big brands choreograph the entire first visit on purpose The conversion rate and AOV tradeoff that unlocks scale Why Shopify gimmicks often lower conversion instead of raising it If your ROAS is sliding, and you keep tweaking ads, this is your reset. Fix what happens after the click, and the ads suddenly look “better” without changing them. Next episode: your ads are boring.   P.S. Whenever you're ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Why did we think this was an interesting episode?Paul & James are regularly involved in ecommerce redesign projects, either in an advisory capacity or helping drive the design thinking.This episode explores the reasons why brands decide to invest in a redesign:Brand refresh or a full rebrand.Brand elevation of the online UX e.g. premium positioning.Improved user journeys to fix legacy constraints.Outcome focused e.g. fix navigation and browse journeys.It then teases out the justifications for redesign projects, sharing views on how design can and should be measured objectively.James & Paul also dissect the intangible goal of many design projects: to elevate the brand positioning, to create a premium look & feel.Goals like this need clear definition and framing to ensure the design outputs work towards a clear vision and execution. They also need tangible measurements of success, even if they're not conversion focused.The key take-away is that design has to be measured, and the metrics you use need to be agreed upfront. If there are no hard & fast commercial success metrics like conversion and AOV, then take a sensible approach to measuring customer impact, for example customer satisfaction & NPS.Chapters:[00:30] Introduction to Redesign Metrics[03:40] Understanding Brand Elevation[06:10] Balancing Design and Ecommerce[09:00] Defining a Premium Experience[12:30] Measuring Redesign Success[15:25] The Role of User Testing[18:15] Navigating Redesign Challenges[21:10] The Importance of KPIs[22:46] Final Thoughts on Redesigns

This is part 1 of our 5-part series on the real reasons most ad accounts hit a ceiling. And no — it's almost never because Meta or Google “doesn't work anymore”.   In this episode, Mark and Ian break down: Why around 80% of “ad problems” have nothing to do with ads How your margin, AOV, and LTV quietly set the ceiling for Meta and Google What actually happened when we spent $190k and turned it into $1m Why scaling ads starts with fixing the business model, not the creative The story of a brand that went from £1m to £30m by changing one product decision How simplifying your offer can double AOV and suddenly make scale possible Why Meta doesn't owe you results — and what it actually wants from you If you've been blaming your agency, chasing new creatives, or tweaking buttons, hoping scale will magically appear, this episode is the reset.     P.S. Whenever you're ready... here are 3 ways Ian and I can help you grow your ecommerce business:       1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

On this episode of Money Mondays, Dan Fleyshman brings the show's core theme—how to make more money, save more money, and invest more money—to life with Fanbasis founder/CEO Yash Daftery and Founders Club co-founders Chris Meade (CROSSNET) and Aaron Spivak (Hush). They dive into practical ways creators and internet entrepreneurs can turn audiences into real revenue through digital products, smarter payments, and higher AOV, plus what it really takes to build a high-trust founder network that unlocks better relationships, deals, and opportunities. You'll also hear Dan's takes on investing discipline, evaluating opportunities, and giving back in ways that create visible, meaningful impact.

Send a textIf you're spending money on Meta ads but don't fully trust the numbers… you're not crazy. In this episode, Jeremy Neisser breaks down why Meta's reporting often doesn't match ticketing reality—and what sports teams should track instead. You'll get a simple, no-nonsense framework for measuring marketing performance using real revenue, not modeled guesses.Key Topics CoveredWhy Meta's reports and your ticketing software rarely line upWhat Conversion API (CAPI) actually does—and what it doesn'tThe difference between optimization data and reporting truthWhy your ticketing system and bank account are the real scoreboardA simple framework to track marketing without attribution dramaNew Customer Acquisition Cost (NCAC) explained for sports teamsHow Average Order Value (AOV) and Revenue Per Buyer reveal buyer qualityWhy judging ads every 48 hours leads to bad decisionsHow to evaluate marketing weekly (and ROI monthly or by homestand)Timestamps00:00 – Why teams don't trust their marketing numbers02:16 – How this episode connects to Meta strategies & budget planning04:37 – How Meta actually matches purchases (and why it breaks)06:57 – CAPI helps optimization, not reporting accuracy09:18 – Meta is better at finding buyers than explaining them11:36 – Why attribution falls apart in real fan journeys12:04 – A simple, spreadsheet-level tracking framework13:58 – Measuring ROI the way owners and GMs actually understand16:11 – NCAC: the metric that removes attribution arguments18:31 – AOV vs. Revenue Per Buyer (offer strength vs. buyer quality)20:40 – What to stop over-obsessing about immediately23:00 – Final framework: delivery engine vs. scoreboardCore Framework (This Is the Money Slide)Use Meta as a delivery engine. Use your ticketing system as the scoreboard.Track:Real ad spend (including agency fees)Real ticket revenueNew Customer Acquisition Cost (NCAC)Average Order Value (AOV)Revenue per buyerRepeat purchase behaviorIgnore:Platform-specific ROAS argumentsModeled attribution fightsDay-to-day emotional decision-makingCall to ActionIf this episode helped you, share it with someone on your team. The fastest way to kill “marketing isn't working” conversations is getting everyone to agree on one scoreboard—your ticketing data.Links mentioned:Sports Marketing Machine powered by Revelocity Sports Episode 135 - Simplest Way to Justify Your Marketing BudgetEpisode 147 - Meta Ads Strategies That WORK in 2026Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Why do some TikTok Shops explode… and others die in 90 days? This episode breaks down the foundational moves most sellers skip and the fixes that change everything.   TikTok Shop isn't “Amazon with videos”—it's entertainment first, shopping second. In this TikTok Thursday episode, TikTok Shop strategist Michelle Barnum-Smith explains the non-negotiable foundations sellers need in 2026, whether you're launching from scratch or trying to scale what you already started. The big mindset shift: people open TikTok to scroll, not to search-find-and-buy, so your strategy has to be built for discovery and impulse, not intent-based shopping.   Michelle breaks down what actually wins on TikTok Shop: products that are instantly understandable, visually demonstrable, and ideally show a quick transformation or solve a clear pain point fast. She also calls out a costly structural mistake, having too many separate listings. Since most discovery happens through videos, every listing becomes its own content, affiliate, ads, and promo machine. Consolidating into a master listing with variants can protect momentum (especially when one variant goes out of stock) and make it easier to stack orders.   From there, it's all about converting scrolls into purchases with a simple offer stack: free shipping, product discounts (like flash sales), clickable coupons, and TikTok Shop campaigns that add visibility and “deal” badging. She also warns against manually lowering the listing price because you lose the visual cues that help shoppers feel urgency. Finally, she outlines the content and ads engine that feeds the algorithm, optimizes for thumb-stopping hooks, watch time, completion, rewatches, and engagement, then iterates at volume and is prepared for a pay-to-play reality where ads and budget can be the difference-maker. In episode 493 of the AM/PM Podcast, Bradley and Michelle discuss: 00:00 – Introduction 01:26 – What You Need To Start (Or Scale) On TikTok Shop 05:13 – The “Non-Negotiable Foundations” For Million-Dollar Shops 06:13 – Why People Use TikTok (And Why They Aren't There To Shop) 08:17 – What Makes A Product “TikTokable” (And What Doesn't) 10:17 – The #1 Listing Mistake: Too Many Separate Listings 11:37 – Built Bar Example: Master Listing & Variants Vs. Content Shutdown 14:03 – Turning Scrolls Into Impulse Buys: The Offer Stack 15:06 – Free Shipping: Expectations, AOV, And Losing Sales To Amazon 18:34 – Product Discounts: Flash Sales & “Lowest Price In 30 Days” Warning 20:53 – Clickable Coupons & TikTok Campaigns: Badges, Fine Print, Price Traps 26:00 – TikTok Thursday Q&A with Michelle Barnum-Smith

If you sell online, THIS is the flagship masterclass you cannot skip.I'm giving you the complete, full-picture breakdown of the two systems that make or break every e-commerce business:✨ Your E-Commerce Strategy✨ Your CRM (Customer Relationship Management)When these two work together?Your brand becomes unstoppable.Inside this masterclass, I show you:

Most e-commerce brands think they have a traffic problem.They don't.They have a leakage problem, and it's draining their bank accounts every single day.In this episode of Think Millions, Dr. Alexa D'Agostino sits down with Matthew Stafford, an E-commerce Growth Expert who has helped hundreds of brands cross the million-dollar mark without dumping more money into ads.Matthew has seen the backend of more Shopify stores than most founders ever will — and what he sees over and over again is the same pattern: brands blame ads, social, and platforms while ignoring what's actually broken after the click.In this conversation, we break down:Why most stores are failing before the first clickThe #1 revenue leak hiding in plain sightWhy ads get blamed for website failuresHow clarity beats persuasion every timeWhy redesigns don't fix conversion problemsThe mindset block keeping founders stuck at 6–7 figuresHow data (not design trends) actually drives scaleThis episode isn't about hacks or tactics.It's about fixing the real mechanics of growth, and getting out of your own way.Keys Parts of the Conversation:(0:10–0:52) | You Don't Have a Traffic Problem Why most Shopify stores are leaking money after the click.(4:12–4:31) | Ads Aren't Broken, Websites Are The real reason paid traffic doesn't convert. (3:18–3:28) | Why Confused Buyers Don't Buy Clarity vs persuasion in modern e-commerce.(5:19–5:35) | High-Converting Sites Are Built With Data Why redesigns fail and analytics matter.(6:44–7:05) | The Biggest Revenue Leak: Navigation How buyers actually find (or don't find) products.(9:42–10:23) | How to Identify Where Your Store Is Bleeding Money Using add-to-cart, checkout, and conversion data correctly.(10:45–11:15) | What “Good” Conversion Rates Actually Look Like Benchmarks based on AOV. (12:03–14:05) | Why Brands Stall at 6–7 Figures The mindset issue that founders don't want to admit.(16:45–17:32) | Scaling Isn't Magic, It's Mechanics The real formula behind sustainable growth.Great Quotes from the Podcast:“Most e-commerce brands don't have a traffic problem. They have a leakage problem.”“If people are clicking but not buying, the ads aren't broken, the site is.”“Confused buyers don't convert. They bounce.”“A high-converting site isn't built with design tools. It's built with data.”“Pretty doesn't scale. Clarity does.”“You can't fix what you don't measure.”“Most founders would rather redesign their site than read their own metrics.”“Businesses don't have business problems — they have people problems.”“Scaling isn't magic. It's mechanics.”“Stop throwing money at traffic before you fix the leaks.”Resources:All Episodes: Think Millions PodcastQuestions or Comments: support@thynkconsultinggroup.comAlexa's Instagram: @dralexadagostinoAlexa's Website: AlexaD'Agostino.comBook a Discovery Call with Alexa: Discovery CallThynkFuel Agency: ThynkFuelMedia.com

In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Jason Greenwood, founder of Greenwood Consulting and host of the eCommerce Edge podcast.Jason has spent over 25 years working across eCommerce, with a sharp focus on B2B. The conversation centers on why B2B commerce has followed a very different path than DTC, and why many manufacturers and distributors are only now taking digital seriously.They talk about how COVID accelerated change, why marketplaces are one of the fastest-growing B2B channels, and what modern B2B buyers actually expect from suppliers today. Jason also explains why traditional KPIs like AOV and conversion rate don't tell the full story in B2B, and what metrics matter more.The episode also covers change management, sales team resistance, and how technology should support people instead of replacing them. Toward the end, Jason shares his take on when DTC brands should start thinking about wholesale and distribution, and what happens when they wait too long.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/mastering-ecommerce-marketing/Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTubeGuest: Jason Greenwood, Founder & Lead Consultant at Greenwood ConsultingJason Greenwood's LinkedIn | Greenwood ConsultingWatch the full Youtube video here:https://youtu.be/luahzCh6-fATakeaways:• B2B e-commerce is significantly behind B2C but is catching up rapidly.• The COVID-19 pandemic accelerated the need for digital transformation in B2B.• Sales teams often resist digital changes due to traditional practices.• Change management is crucial for successful digital adoption in B2B.• B2B relationships are long-term and require a human touch.• Digital channels are essential for B2B growth and efficiency.• AI can enhance B2B operations but should not replace human interaction.• D2C brands should consider B2B as a growth channel once stable.• Understanding KPIs in B2B is different from B2C due to higher AOVs.• Technology plays a vital role in the future of B2B e-commerce.Chapters:00:00 Introduction and Background01:00 Understanding B2B E-commerce08:58 Digital Channels in B2B13:48 Change Management in B2B Transformation17:49 Key Performance Indicators in B2B22:13 Technology Building Blocks for B2B25:21 D2C Brands and B2B Opportunities31:18 Personal Values and Closing Thoughts

Matt Ezyk has decades of experience building, scaling and leading digital commerce technology and strategy at some of the most innovative companies in the world. Matt serves as Senior Director of Engineering, Ecommerce at Hanna Andersson which is a leading direct-to-consumer premium children's apparel and lifestyle brand. Prior to joining Hanna Andersson, he led digital at Pet Supermarket with oversight of product and engineering. Additionally he served as Director of Functional Architecture and Director of PMO at RafterOne (f/k/a PixelMedia) with operational oversight of teams working with iconic brands like Skechers and LL Bean. Matt also served in progressive leadership roles at Accenture, Merkle (f/k/a LiveArea) and several startups working with hundreds of global brands like Uniqlo, Disney, Revlon, Tapestry and many more. Matt brings to retailers and DTC brands a deep expertise in developing and implementing diverse end-to-end commerce strategies. In This Conversation We Discuss: [00:00] Intro[00:24] Sponsor: Taboola[01:41] Connecting tech decisions to business growth[04:36] Comparing agency and brand-side perspectives[07:24] Sponsor: Next Insurance[08:37] Delivering progress customers can feel[09:58] Choosing platforms based on business maturity[13:03] Callouts[13:13] Auditing tech to recover lost conversions[15:31] Reducing redundancy to improve performance[17:47] Evaluating third-party tools for value[19:36] Sponsor: Electric Eye[20:44] Improving conversion with UX and engineering[22:25] Augmenting team expertise with AI tools[27:46] Balancing speed with long-term scalabilityResources:Subscribe to Honest Ecommerce on YoutubeKids clothes from playtime to bedtime hannaandersson.com/Follow Matt Ezyk linkedin.com/in/mezykReach your best audience at the lowest cost! discover.taboola.com/honest/Easy, affordable coverage that grows with your business nextinsurance.com/honest/Schedule an intro call with one of our experts electriceye.io/connectIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Subscribe to DTC Newsletter - https://dtcnews.link/signupThomas Robinson has helped build full‑funnel growth engines for brands like Tiege Henley and now Breath Death — where he's turning chaotic traction into scalable funnels and converting creator buzz into sustainable growth.For growth leaders scaling DTC with low‑AOV products.In this episode, Thomas breaks down:How YouTube influencer authenticity became a systematic funnel driver (not a one‑hit wonder).Why TikTok Shop is the top strategic revenue channel — and how it boosts Amazon performance.The three‑part funnel framework: Hook → Integration → CTA + cohesive landing page.Why psychographics beat demographics in creative.Omni‑channel retention: SMS, email, DM automations, WhatsApp.Who this is for: D2C marketers scaling early‑growth brands, content and performance teams, founders wrestling with low‑AOV CAC.What to steal:Turn creator moments into evergreen assets for Meta, TikTok, and YouTube.Build landing pages that mirror ad intent (don't lose momentum).Segment email/SMS flows by customer psychographic intent.Timestamps00:00 — Turning creator buzz into scalable growth02:00 — Why Breath Death chose TikTok Shop as a core channel04:00 — Gen Z targeting, nostalgia, and early audience signals06:00 — Learning from Liquid Death's polarizing brand strategy08:00 — Turning influencer moments into evergreen funnels10:00 — Structuring ads with hooks, integrations, and CTAs12:00 — TikTok Shop, Amazon halo effects, and channel synergy14:00 — Affiliate strategy from nano creators to macro partners16:00 — Why YouTube influencers compound better than paid ads18:00 — SEO, Reddit, and authority in AI-driven search20:00 — Scaling low-AOV products on Meta ads22:00 — Psychographics, motivations, and creative archetypes26:00 — Q4 growth, LTV focus, and retention strategy28:00 — Email, SMS, WhatsApp, and DM automation31:00 — Long-term brand storytelling vs direct response34:00 — Personalized landing pages and post-click experienceHashtags#dtcpodcast #dtcbrands #ecommercegrowth #tiktokshop #influencermarketing #creatorcommerce #brandstrategy #performanceads #youtubeinfluencers #affiliatemarketing #consumerbrands #foundermarketing #growthmarketing #directtoconsumer Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

"Send me a text"To learn more about the group coaching click here: https://creativethirst.com/group/In this episode, you'll discover how every metric in your business (CAC, AOV, Repeat Purchase Rate, LTV) is downstream from the four supplement buying forces, exactly which force impacts which metric and how to diagnose what's weak in your funnel, and why operational fixes don't work but psychological fixes do.Stop treating symptoms. Start fixing the psychology that drives your numbers. That's how supplement brands scale profitably.To learn more about the group coaching click here: https://creativethirst.com/group/If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide. Discover what really works in funnel marketing Need help increasing sales on your own? Click here Stuck at $1 - $5M in revenue? Click Here Case Study on how Creative Thirst added over $200,000 for one supplement brand

Most Etsy sellers are sitting on a goldmine of data… and have no idea how to use it. In this episode, we break down how Etsy shop owners can upload their order data into ChatGPT and ask the right questions to uncover what's actually driving sales, repeat customers, and higher order values. We're not talking about vague "AI magic." We're talking about specific prompts that reveal: Which products truly make you money (not just get clicks) What customers naturally buy together (hello bundles

Today I'm joined by Samuel Thompson, an internet capitalist who's launched 100 companies in 10 years, and he walks me through a live, end-to-end build of an info product using AI. We break down how he goes from idea → AI-written book → mockups → Shopify product page → ad creatives in a ridiculously short amount of time. The big takeaway is that this isn't just “info products,” it's a repeatable launch system you can apply to e-comm, SaaS, mobile apps, and pretty much anything where customer acquisition matters. We also get into the real game: CAC vs LTV, conversion rates, and how to build what Sam calls a “rigged slot machine” you can scale. Timestamps 00:00 – Intro 02:32 – Choosing the offer 05:36 - Writing ebook with ChatGPT (outline → chapters → upgrade quality) 07:30 – Mockups with Canva & Envato Elements 10:25 – Shopify themes that convert (Solo Drop + Elixir) 12:05 – Finding products to sell 16:28 - Building the Shopify Store 21:16 – Using ChatGPT to generate product-page copy fast 24:13 – What “good” conversion rates look like (3–5% target range) 28:51 – Bonus gifts strategy = perceived value + conversion lift 33:26 – HeyGen for AI photo/video ad assets + voice clone insight 35:37 – Canva static ads + high-performing angles 38:57 – Big picture: one person can build a “real business” with AI Key Points Sam's launch loop is offer → AI asset creation → Shopify page → Meta ads → iterate on math Start with low-friction products (ebook/info) to validate customer acquisition fast The real framework is CAC vs AOV vs conversion rate, not “brand vibes” 3–5% conversion rate is a strong target on a direct-response product page Use bonus gifts to increase perceived value and lift conversion Static ads + strong angles can outperform everything when the message hits The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND SAMUEL ON SOCIAL: X/Twitter: https://x.com/samuelthompson

In this episode of The Floral CEO Podcast, Jen walks you through a simple, real-world way to forecast your floral business revenue—using the bookings you already have (or want) to estimate your average wedding value, close rate, expenses, flower costs, labor, taxes, and ultimately how much you can pay yourself.Whether you're a newer florist or you've been in business for years but still feel unclear about money, this episode gives you a practical framework to stop guessing and start planning like a CEO.What You'll Learn (Key Takeaways)How to calculate your average wedding order value (AOV) so you can forecast incomeHow to use your close rate to estimate how many leads you need to hit your booking goalA simple “CEO math” approach to estimate:Flower/COGS percentagefixed monthly expenses (your “turn the lights on” costs)freelance laborsales tax/tax set-asidesprofit cushionowner payWhy guessing creates scarcity—and why forecasting creates confidenceHow to put this into a spreadsheet so you can make smarter decisions all yearThe Framework Jen Uses (Step-by-Step)1) Start with your funnel numbers (your real booking pipeline)Track these numbers:How many inquiries/leads you receiveHow many you respond to / have real conversations withHow many consults you bookHow many proposals you sendHow many you close (booked + contract signed)Close rate formula:Booked weddings ÷ proposals sent = close rateJen's note:If your close rate is very high, you may be underpriced (you're “too easy to book”).2) Calculate your average wedding value (AOV)Average wedding value formula:Total booked wedding revenue ÷ number of booked weddings = AOVThis gives you a usable “planning number” even if you have a few outliers.3) Forecast income based on your goal number of weddingsIf you want to go from 8 weddings to 20, you need 12 more weddings.Projected revenue formula:(Goal weddings × AOV) = projected gross revenue4) Estimate your cost of goods (flowers + supplies)If you're still learning sourcing/recipes, Jen recommends being conservative:30–35% as a planning range for flower costs (COGS)COGS formula:Projected revenue × COGS % = flower/supply costs5) Subtract fixed “lights-on” business expensesThese are costs like:websiteCanvaQuickBooks/bookkeeping softwareemail platformadmin tools/subscriptionsbusiness renewals/feesvehicle costs (if the business covers them)Fixed costs formula:Monthly fixed expenses × 12 = annual fixed expenses6) Add labor estimates (freelancers)Example logic from the episode:how many weddings need helphow many hours per weddinghourly ratenumber of staff-daysLabor formula:(Hours × rate × number of days/weddings) = labor cost7) Set aside taxes (don't get surprised later)Jen specifically mentions sales tax and recommends setting aside a percentage (often close to 10% in MN depending on location/rate, but use your local rate).Tax set-aside formula:Projected revenue × tax % = tax bucket8) Build profit into the business (a cushion)Profit is not “whatever is left.” It's intentional.Even starting with 5–7% gives you a cushion for growth:cooler purchaseeducationequipmentupgradesemergency bufferProfit formula:Net-after-costs × profit % = profit bucket9) What's left can become owner's compensation (pay yourself)After subtracting:COGSfixed costslabortaxesprofit…the remainder is what you can use to pay yourself (owner's comp), then plan for income taxes/self-employment taxes depending on your setup.Practical Action Steps (Do This This Week)Make a simple spreadsheet with columns for:inquiriesconsultsproposalsbookingsclose rateList your booked weddings and total revenue → calculate your AOVChoose your booking goal (ex: 20 weddings)Forecast gross revenue (goal × AOV)Pick conservative COGS % (30–35% if you're still dialing in recipes)Estimate annual “lights-on” expensesEstimate freelancer laborCreate 3 buckets in your business:tax set-asideprofit cushionowner payReview the final number and ask:“Is this enough for the life I want?”“What needs to change: price, volume, efficiency, or offers?”Mentioned in This EpisodeBook RecommendationProfit First by Mike Michalowicz (Jen's foundational framework for building profit and paying yourself consistently) https://a.co/d/1s9O2mm

If your customers are confused, you're leaving sales on the table. This episode will help you turn confused browsers into confident buyers. I'm sharing a coaching call with Caprice Ericson of Shop Pajama Mama, where I break down how to make it instantly obvious what you sell. We cover simple merchandising shifts that help customers see the value fast and say yes without needing a long explanation. You'll also learn how to set up your booth or display like a curated boutique, use visual cues that prevent “what is this?” confusion, and test what's working in real time so you can double down on the offers and displays that increase conversions. If you're ready to create an easier shopping experience that leads to more sales (in-person and online), press play.In This Episode, You'll Learn:00:40 The “you can't sell what they can't see” rule (and why premium products need extra clarity).01:45 Simple merchandising fixes to make your packaging work with you, not against you.03:00 The retail packaging trick Target uses when customers can't see the product.05:15 How to set up your booth like a boutique so shoppers understand your line instantly.07:30 Why customers buy the mannequin (and how to use that to increase conversions).10:00 Bundles that raise AOV, especially when sizing feels risky for gift buyers.12:45 How to test what sells in real time at markets before you scale.15:15 The mindset shift that will unlock your wholesale growth faster than you think.17:30 What retailers actually want to see (hint: not 300 prints).19:30 The easiest question to guide your next move: “How do I make it easy for them to say yes?”Resources + LinksReady to stop guessing and follow a proven system? Book your strategy call.Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.comShop Pajama Mama shop-pajama-mama.comIG: @shop_pajama_mama

Why is your margin getting smaller even when sales look fine? Your revenue is growing, your ads look fine, and orders keep coming in. So why does it feel harder to make money than it used to? This episode explains why margins shrink as platforms mature and how sellers get caught off guard.In this Week in Review, Neil explains how platform maturity removes early incentives, raises costs, and quietly compresses margins long before dashboards turn red.Using TikTok Shop changes, EU policy updates, and platform maturity patterns, we'll hear why margins shrink under the surface and how operators plan ahead. If you depend on one platform, this episode shows what to watch before 2026.

There's a moment every entrepreneur hits where working harder stops working and the answer isn't more hustle, more ads, or more leads. It's realizing that real growth comes from serving better, not shouting louder. That's exactly where this conversation with Brett Fairall landed for me, and it's why I couldn't wait to share it with you.In this episode of The Happy Hustle Podcast, I sit down with Brett Fairall, the creator and visionary behind Warehouse Bob, an AI-powered commerce engine that helps brands convert more, communicate better, and scale without chaos. Brett is a world-class conversion strategist with over 15 years of experience in direct response marketing, CRO, copywriting, and AOV engineering. He's worked behind the scenes with some of the biggest supplement, e-commerce, and coaching brands in the world. But beyond the credentials, Brett is a husband, father, man of faith, and someone deeply committed to helping founders build businesses that actually serve people.This episode matters because it challenges one of the biggest lies in entrepreneurship: that growth comes from constantly chasing new customers. Brett pulls back the curtain on how most businesses are unknowingly sitting on massive amounts of “found money” revenue that's already there but leaking out through poor systems, missed follow-ups, and friction-filled customer journeys. Instead of obsessing over more traffic, he shows how to create better experiences for the people who already trust you.One of the biggest takeaways is that most businesses don't have a lead problem, they have a conversion problem. Brett explains how brands often miss 60–70% of inbound opportunities simply because they lack systems to follow up consistently. When you focus on serving the people already raising their hands, revenue increases without burning more cash on ads.Another powerful lesson is that modern conversion optimization isn't about button colors or flashy hacks. It's about behavior, timing, and psychology. Brett breaks down how subtle shifts—like how and when you communicate can unlock six or seven figures in additional revenue. The goal isn't to sell harder; it's to remove friction and make buying feel effortless.We also dive deep into how automation and AI can actually make businesses feel more human, not less. When used correctly, AI allows founders to scale trust, responsiveness, and personalization without scaling stress or headcount. Brett shares how systems like conversational SMS and email follow-ups can feel personal while working 24/7 behind the scenes.Another key lesson is around building before you sell. Brett is clear: stop creating products without an audience. The fastest path to sustainable success is partnering with trust, listening deeply to customers, and building offers that solve real problems people already have. When trust leads, sales follow.Finally, this episode is a reminder that alignment matters. Brett talks openly about integrity, sobriety, faith, and designing businesses that support life, not consume it. Systems should give you more presence, not less. When your business works without you being glued to it, you win at both impact and freedom.If you're an entrepreneur who wants to grow smarter, serve deeper, and stop leaving money on the table, this conversation is packed with insights you can apply immediately. Listen to the full episode now and start building systems that work for you so you can keep Happy Hustlin a life you actually love.What does Happy Hustlin mean to you?Brett says it's leading with integrity, but it's more importantly, finding ways to serve others, serving in ways that nobody really can expect, while also providing for your family and being the man that you should step up to be. Connect with Bretthttps://www.instagram.com/btothefairall/ Find Brett on this website: Warehousebob.com Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Coursehttps://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventurehttps://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsors:If you're feeling stressed, not sleeping great, or your energy's been kinda meh lately—let me put you on to something that's been a total game-changer for me: Magnesium Breakthrough by BiOptimizers. This ain't your average magnesium—it's got all 7 essential forms that your body needs to chill out, sleep deeper, and feel more balanced. I take it every night and legit notice the difference the next day. No more waking up groggy or tossing and turning all nightIf you're ready to sleep like a baby, calm your nervous system, and optimize your recovery, go grab yours now at bioptimizers.com/happy and use code HAPPY10 for 10% OFF.

Subscribe to DTC Newsletter - https://dtcnews.link/signupMatthew Gohl took over the family business, Santevia, and turned it into a DTC powerhouse. In this episode, he breaks down how they scaled Amazon 2X, rebuilt their Meta ads strategy from the ground up, and landed a killer deal on Dragon's Den.For DTC operators scaling beyond $5M and navigating Meta + Amazon growth channels:Why switching from Vendor Central to Seller Central was worth the 16-month headacheHow a $25 hero product failed on Meta, and why their $320 glass system now crushesThe role of creative strategy in hitting $100K+ weekly spend without tanking ROASHow they prepped their brand for Dragon's Den—and doubled baseline sales afterThe case for launching refillable, eco-focused SKUs in 2026Who this is for: DTC operators, marketers, and founders looking to scale with lean teams and high-margin SKUs.What to steal:Creative briefing process that reduces wasted ad spendWhy Meta sees "different creators" as "same ad" (and how to fix it)How to make a high-ticket product actually work in cold acquisitionTimestamps:00:00 Why creative diversity (not campaign complexity) is the real Meta unlock03:05 Buying the family business and shifting from retail-first to DTC06:48 Revenue dips, imposter syndrome, and trusting the long-term strategy09:15 From 1 video every 2 weeks to 60 creatives by Friday (creative velocity shift)13:02 Why hero products with higher AOV unlock profitable Meta spend16:19 Meta's Andromeda explained: aggregation + creative volume wins30:34 Dragon's Den moment: “I own that one” and why endorsements change everythingHashtags:#DTC #Ecommerce #MetaAds #CreativeStrategy #BrandBuilding #PerformanceMarketing #DirectToConsumer #PaidSocial #AdCreative #MarketingPodcast #EcommerceGrowth #ScalingBrands #FounderStory #Dragon'sDen #BFCM #RetailStrategySubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletter

Free SEO Audit Here Download BFCM Playbook (Profit Peak) HereConnect with Kat RamosBFCM Sales Were Up, So Why Did Profits Go Backwards for Aussie Brands?Black Friday Cyber Monday looked like a win for Australian eCommerce. Traffic was higher, orders increased, and sales days hit record levels.But when the dust settled, many brands realised something uncomfortable. Profits did not follow revenue.In this episode of eCommerce Australia, Ryan Martin is joined by Kat Ramos, Senior Growth Executive at Profit Peak, to unpack exclusive Australian BFCM data from Profit Peak's newly released BFCM 2025 Playbook, and why so many brands sold more but kept less.This is a must-listen for Shopify store owners planning for BFCM 2026 and beyond.Kat breaks down the key findings from thousands of Australian orders, including:

In this episode, we tackle the problem almost every Shopify merchant knows: discount codes. Cara Marin from Seguno shares the learnings from their massive benchmark report on 162,000 real discount campaigns. She reveals how top brands scale promotions the smart way, using unique, personalized discount codes to avoid leaks, prevent shrinking margins, and achieve better attribution without destroying profitabilityTopics discussed in this episode:  Why Shopify Plus brands use unique discount codes more often.Why static codes leak to coupon-sharing sites.How unique codes stop leaks and improve attribution.How unique codes allow more discounting without hurting brand perception.Which seasonal promos are the most common use case.Why welcome, win-back, and post-purchase offers matter in the customer life cycle.Why gift-with-purchase deals work so well for revenue and AOV.How smaller brands can start fast with new-subscriber and abandoned-cart offers.Links & Resources Website: https://www.seguno.com/Shopify App Store: https://apps.shopify.com/partners/segunoLinkedIn: https://www.linkedin.com/in/caramarinGet access to more free resources by visiting the show notes at https://prourls.link/6yUt3P______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Everyone loves Cyber Week numbers. Big charts. Big screenshots. Big claims.But Cyber Week data lies….When demand is compressed into five days, behavior gets distorted. And if you build your next 90-day strategy on distorted data, you scale the wrong lesson.In this Week in Review, Neil breaks down what the post–Cyber Week data actually reveals, why traffic and revenue spikes mislead sellers every December, and how real operators read the scoreboard differently heading into January and 2026.

Post-BFCM Profits | How to Decode Your Data & Boost 2026 Sales Black Friday and Cyber Monday are over, but your most important work is just beginning. If you're only looking at total sales, you're missing the bigger picture. This episode of the Business of Apparel Podcast breaks down how to actually read your BFCM data so you can scale smarter, not just harder. Rachel is also diving into what to do after the madness of Black Friday and Cyber Monday. Discover why focusing on gross sales alone is a costly mistake and how to analyze the data in your CRM, ad accounts, and customer base to optimize for real profitability and retention. Rachel walks us through the metrics that matter most, from profit margins, CAC, and AOV to customer segmentation and product performance. Whether you crushed it or feel like you barely made it through, this is your guide to making better, data-driven decisions for your apparel brand going into 2026. Plus, Rachel shares a sneak peek at a free 3-day Black Friday planning workshop coming in August 2026! Key Moments: 00:00 Introduction to Post-Black Friday Data 00:27 Analyzing Black Friday and Cyber Monday Data 02:34 Understanding Profit Margins and Sales Strategies 04:39 Masterclass and Advanced Strategies 05:14 Key Metrics: AOV and CAC 08:04 Inventory and Product Analysis 10:47 Customer Segmentation and Retention 12:14 Marketing Performance and Ad Analysis 15:43 Engaging New Customers and UGC 19:43 Upcoming Workshops and Final Thoughts   Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets Join The Board here: https://www.thebusinessofapparel.com/the-board We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

#701 What if better sleep could change your life — and build a booming business? In this episode, host Brien Gearin sits down with Alex Neist, former Arena League football quarterback and founder of Hostage Tape — the world's largest mouth tape brand. Alex shares how poor sleep and snoring nearly derailed his health and marriage… until one life-changing discovery sparked a wildly successful e-commerce brand. He breaks down how he built Hostage Tape from scratch, why he waited to launch on Amazon, how to price for profitability, and why most people fail by avoiding the hard (but necessary) reps. Whether you're looking to start a product-based business or simply want to sleep better, this episode delivers both inspiration and practical insight! (Original Air Date - 4/26/25) What we discuss with Alex: + From quarterback to entrepreneur + The life-changing sleep discovery + Why Hostage Tape was born + Building a brand before Amazon + Reverse engineering product pricing + Importance of high AOV bundles + Using storytelling in email marketing + Meta ads vs. Google search intent + How to find the right manufacturer + Lessons from branding like Liquid Death Thank you, Alex! Check out Hostage Tape at ⁠HostageTape.com⁠. Follow Alex on ⁠Facebook⁠, ⁠Instagram⁠, ⁠TikTok⁠, ⁠Twitter⁠, and ⁠YouTube⁠. Watch the ⁠⁠video podcast⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Your biggest advantage in e-commerce is being a founder who refuses to get knocked out.In this episode of High Voltage Business Builders, Neil Twa sits down with Dan Demsky, CEO and co-founder of Unbound Merino, an 8-figure DTC apparel brand built on nearly a decade of grit, adaptation, and relentless reinvention.Dan opens up about the real challenges DTC operators are facing today: tariffs slashing margins overnight, supply chain volatility, rising acquisition costs, and the pressure to stay profitable while scaling. He explains how his team survived by tightening cash flow, cutting waste, and becoming sharper operators instead of panicking or raising prices too quickly.If you're building in ecommerce and want to understand what's actually happening on the ground, how high-AOV brands survive acquisition costs, or what retail expansion really looks like this episode is a masterclass in real-world leadership and long-term DTC growth.In This Episode, We Cover:✅ Why survival comes down to “don't get knocked out” and strong cash-flow discipline✅ How to audit spending, tighten costs, and become a sharper operator✅ Why high AOV is critical when acquisition costs hit $50+ per customer✅ Surviving COVID, freight spikes, and now tariffs as a long-term founder✅ What retail expansion actually requires: timelines, risk, buybacks, and buyers

Just because BFCM is over doesn't mean the holiday shopping season is. In fact, over HALF of holiday shoppers still have gifts to buy. So if you're already winding down your promos and marketing... pump the brakes, my friend. There is STILL time to make more money this season—and this episode is your game plan. I'm walking you through 5 powerful strategies to capture those last-minute buyers and keep the revenue rolling in well past Christmas. Whether you're running solo or have a full team, there are ideas in here you can implement TODAY to bring in more sales. Think specialized email campaigns, cross-sells, gift card promos, and tapping into your local market. We're getting scrappy and strategic to finish Q4 strong. Listen in and get the motivation and tactics you need to keep showing up and selling. There's still so much potential left in this season.   What We'll Cover: The one thing you MUST do, even if you ignore everything else How to increase AOV without discounting Smart email strategies to drive repeat buys How to attract last-minute shoppers Creative ways to promote gift cards What to do AFTER Christmas to keep making sales   _______   Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast   _______ Full Episode Show Notes http://ecommercebadassery.com/355   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Subscribe to DTC Newsletter - https://dtcnews.link/signupJocelyn from Pilothouse breaks down how their team stays aggressive, adapts fast, and helps clients scale efficiently—even on the actual day of Black Friday.For media buyers and growth teams optimizing in real-time...What to do when your CPMs and CACs spike day-ofWhy legacy evergreen might outperform your BFCM creativeThe one Canva trick Jocelyn uses to refresh high-cost ads fastWhat Rebuy is and how it helped one brand double YoY revenueHow Pilothouse pushes Meta's algorithm before it catches trend shiftsWho this is for: DTC brands, marketers, and performance teams deep in BFCM trench warfareWhat to steal:Canva border hack to make organic product shots pop for BFCMSimplify site UX: static banners, one clear offer, above-the-fold CTADon't trust one dashboard—use the data triangle: Shopify, Meta, Triple WhaleTimestamps00:00 Black Friday PPC shifts and customer acquisition02:05 Scrappy creatives that cut CPMs and boost conversions04:20 Top of funnel focus and new customer strategies06:30 Website optimizations to increase conversion rate today08:50 How one brand hit 100 percent year over year growth11:10 Dealing with delayed attribution and platform discrepancies13:15 How Rebuy boosts AOV and top line revenue15:20 Guiding the algorithm and deep audience persona testing17:35 Wellness category trends and emerging demo shifts18:55 Healthier on-platform metrics through segmentationHashtags#dtcpodcast #blackfridaymarketing #ecommercetips #pilothouse #metaads #googleads #paidmedia #shopifybrands #rebuy #conversionrateoptimization #ecomstrategy #digitalmarketingtips Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF563Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

In this episode of the Small Business PR Podcast, Gloria sits down with Kurt Elster — e-commerce expert, long-time Shopify insider, and host of The Unofficial Shopify Podcast — to break down exactly what founders need to know if they want to hit their first $100K on Shopify.Kurt has helped brands scale from five to eight figures, and today, he's pulling back the curtain on the real mistakes most founders make… and the simple fixes that can transform your store's conversions, customer loyalty, and long-term revenue.If you're an e-commerce founder struggling to grow, this episode is your shortcut.The THREE Most Common Mistakes Keeping Founders From Their First $100KKurt has seen every Shopify setup imaginable — and the same roadblocks show up again and again. In this episode, he unpacks:Obsessing over themes instead of messagingNew founders sink hours into choosing the “perfect” theme — but Kurt shares why:Any theme in the Shopify Theme Store works for any nicheDawn (Shopify's FREE theme) is the perfect starting pointWhat actually moves the needle is clarity, content, and your story — not fancy templates   2. Ignoring the post-purchase experienceYour second, third, and fourth sales are where your profit lives. Kurt breaks down:How to start collecting product reviews (even with zero customers)Why vulnerability helps you get reviews fasterHow to create a simple retention email flow using built-in Shopify EmailWhy follow-up = more revenue than your first sale  3. Being afraid to email your customersKurt crushes the fear of “bothering” your list and shows:Why plain-text emails outperform heavy designWhy weekly emails lead to fewer unsubscribesHow staying top-of-mind can turn one-time customers into superfansThe mindset shift founders MUST adopt to scaleThe Tools, Features & Strategies Founders OverlookKurt shares the most underutilized (and free!) Shopify features that boost conversions instantly, including:Shop Pay & Shop Pay InstallmentsFaster checkout = more conversions. Younger buyers especially rely on installments.Customer accounts (passwordless login)Reduce friction and make repeat purchases seamless.The Shop AppA built-in discovery marketplace your brand should absolutely be in.How to Build a Repeatable, Revenue-Driving Customer JourneyKurt walks through simple but powerful workflows like:A 1-day “thank you” email that builds instant loyaltyA 14-day product review request that feels human and authenticA post-purchase upsell email (“complete the set”)A 24-hour “order add-on” coupon that increases AOV with almost no effortFinal TakeawayYou don't need a fancy theme, expensive tools, or complicated funnels to hit your first $100K on Shopify.What you do need is: ✅ Clear messaging ✅ A simple, human post-purchase system✅ A willingness to email consistently✅ The courage to stay visibleIf Kurt's clients can go from zero to multiple six figures, so can you.

If your ads are working but sales still lag, your problem isn't your product — it's your offer. In this episode of Built by Business with Andy Isom, we break down how offer design drives conversion and profit across Amazon and DTC.   Learn how to build an irresistible value stack, craft bundles that sell themselves, and apply platform-specific strategies that work on both marketplaces.   We'll explore the difference between Amazon's conversion-focused offers and DTC's story-driven offers — and how smart founders use both to win in 2025.   If you're serious about improving your listings, AOV, and overall profitability, this episode is your blueprint for mastering offer psychology.   All of my resources at: www.andyisom.com  

What's the real math behind profitable growth in home services? In this episode, Austin Gray talks with Andy Walker (Stryker Digital) about using LTV : CAC (LTGP : CAC), Average Order Value, and speed-to-lead to scale—without racing to the bottom on price.Andy shares:His practical $2K podcast/production mindset applied to service marketing.A step-by-step speed-to-lead framework (3-minute call, 7-day follow-up, long-tail nurture) Facebook vs Google Ads for high-ticket services (roofing, mitigation, remodeling) Bonus-stacked offers, guarantees, and timeline commitments to win without discounting.How weekly manual reporting builds data discipline and sharper decisions Why focus beats shiny objects—and when to expand.Whether you're in the trenches scaling a local service brand or optimizing your acquisition flywheel, this episode gives you the playbook to raise AOV, improve LTGP : CAC, and outspend competitors profitably. Listen in to turn your marketing into a durable growth engine.

Struggling with what to sell for Black Friday? You're not alone. The good news: creators and coaches are making serious money with simple offers—no complicated funnels required. During last year's sale, one creator sold only coaching sessions and cleared nearly $3,000 in four days; another launched a single spreadsheet and made $8,400; and a more advanced seller bundled products for an $23,000 week. Below are three proven "paths" you can set up in under an afternoon. Pick the one that fits where you are right now. Show Notes: MiloTree Plans Email List Building AI Prompt Pack (AI Prompt) Product Goldmine (AI Prompt) Find Your Vibe (AI Prompt) 6 Purchasing Triggers Test Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: YouTube Spotify iTunes Path 1: No Product Yet? Sell Coaching (20-Minute Setup) Offer: A one-hour strategy session in your niche (e.g., social media, real estate, nutrition). Pricing: Regular $250 → Black Friday $97. You need only three tools: MiloTree (Free Plan): AI-generated sales page + payment processing Calendly: scheduling Zoom: hosting your sessions Proof it works: Amanda sold 30 "Black Friday social media strategy" sessions—$2,900 in four days. Quick build (copy/paste prompt): "Create a Black Friday coaching offer for [YOUR NICHE] using at least one purchasing trigger (make money, save money/time, reduce pain, increase happiness/status). Include: session name, what we'll cover, regular vs. Black Friday price, coupon code, and three transformation bullets." How to set it up in MiloTree (Free Plan): Create product → paste sales copy (AI will draft a page) → add coupon → add Calendly link on the thank-you page → publish. Path 2: Just Starting? Sell One Digital Download (15–60 Minutes) Offer: One focused, practical asset (guide, template, checklist). You can create it in 1–2 hours, then set it up in MiloTree in ~15 minutes with AI generating your sales page and a coupon. Proof it works: Rachel promoted a $37 real-estate spreadsheet for four days and made $8,400. Quick build (copy/paste prompt): "Create a Black Friday digital product for [YOUR NICHE] using at least one purchasing trigger. Include: product name/type, the problem it solves, what's included, regular price, Black Friday price, coupon code, and three sales-page bullets." Path 3: Already Selling? Launch 3 Tiers of Bundles Offer: Three bundles at ascending price points, using MiloTree's Grow Plan ($25/mo) so you can sell unlimited products. Starter ($17–$27), Best Value ($47–$67), Premium ($97–$147). Proof it works: Tom ran an 8-day Black Friday sale and made $23,000—his pro tip was adding coaching to the highest tier to raise AOV. Conversion boosters included in Grow: Unlimited products, unlimited coupon codes, order bumps, and upsells. Quick build (copy/paste prompt): "Create a three-tier Black Friday bundle for [YOUR NICHE] using at least one purchasing trigger. Include: Tier 1 (1–2 items), Tier 2 (best value), Tier 3 (premium), with what's included and who each is for." Timing: 4 Days vs. 8 Days (Both Work—Pick Your Pace) Simple: Black Friday → Cyber Monday (4 days) Max Revenue: Monday before Thanksgiving → Cyber Monday (8 days) Promotion checklist: Post more than once per day on multiple channels Share your MiloTree sales links everywhere Email your list daily Use urgency ("Only 48 hours left," "Ends tonight") Why MiloTree (Fast, Friendly, Built for Momentum) Free Plan: Sell one digital product, offer one freebie, and add a social media pop-up—AI builds your page; coupons supported. Perfect for Path 1–2. Grow Plan ($25/mo): Unlimited products, coupons, order bumps, upsells—ideal for Path 3 and bundles. Your 60-Minute Action Plan Choose your path (Coaching, One Download, or Bundles). Grab the Black Friday AI Prompt Pack to generate offer names, pricing, bullets, and coupons. Set up in MiloTree (free for one product; Grow for bundles). AI drafts your sales page; add your coupon; publish. Promote daily for 4–8 days with urgency CTAs. Over-promote (seriously). The harder you promote, the more sales you'll see. Show Notes & Resources MiloTree Free Plan — sell one product + deliver a freebie + add a social pop-up MiloTree Grow Plan ($25/mo) — unlimited products, coupons, order bumps & upsells Black Friday AI Prompt Pack — pick your path and spin up your offer copy fast Final Nudge Black Friday is a "yes-season." People are primed to buy—your only job is to make saying yes easy. Pick a path, plug the prompts into MiloTree, and launch. Let's make this your highest-earning week of the year. Other Related Blogger Genius Podcast Episodes You'll Enjoy: The Product Goldmine AI Prompt: The Fastest Way to Find Profitable Digital Product Ideas (and Launch Them Tonight) Your Vibe Is Costing You Sales: Use This Free AI Prompt to Turn "Meh" Into Money How to Build a Digital Product Ladder That Turns $7 Customers into $2,000 Customers (Complete AI System Revealed)  

Say goodbye to chasing the algorithm, adding endless SKUs, or burning yourself out trying to “push through.” In this episode, I break down exactly why product businesses hit revenue plateaus (whether that's $2K, $5K, $10K, or beyond) and the four practical shifts that move you past them without more hustle. You'll learn how to simplify your offer line, price and bundle for profit, build a weekly sales rhythm that doesn't rely on social media, and step into the CEO identity your next level requires. Walk away with a focused action plan you can apply across Etsy, Shopify, wholesale, markets, and more.In This Episode, You'll Learn:00:00 Why plateaus happen (and why they're a sign you've outgrown your old strategy.)02:00 Reframing your mindset to make your next revenue goal a mile marker, not the finish line.03:30 Are you making this mistake of being known for too many things?09:00 Beware of pricing & offers that don't scale (how to know your margins and raising AOV with bundles & upsells.)12:30 How competing to be the “cheapest” is hurting your business.14:20 The biggest marketing mistake I see business owners make (+ what to do instead.)16:45 What to send instead of “newsletters” to actually get people to buy from your emails.18:10 How to sell more through other people's audiences (so you're not dependent on your own following.)20:00 How to upgrade your identity from Solopreneur to CEO.22:15 How one of my students DOUBLED their revenue at markets with one change.27:00 Your new mantra: “I've outgrown my old strategy, and I'm ready to lead the next version of me.” (and my business!)Resources + LinksIf you've been growing on your own and you're craving consistent revenue, grounded strategy, and a supportive community of product-based founders, it might be time to explore The Collective.This is where established product business owners come together to stabilize sales, simplify systems, and scale with confidence. Book a Collective Fitting Call. This is a conversation to see if The Collective is the right fit for you: no pressure, no push. Just clarity, insight, and an honest look at what's next for your business.Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com

10 - Black Friday and Cyber Monday are near. This episode gives you clear strategies to increase Average Order Value during the biggest sales season.

In this special re-release of Owned and Operated, John Wilson sits down with AJ and Noah of Premier Home Pros to unpack how they went from a dining-room-table idea to $15M in year one, $86M in year two, and a national rollout—without taking on debt. They break down the sales system, affiliate-led demand gen, installer model, and the ops math behind a ~46-day greenfield payback. If you're scaling a home service business, this is the blueprint.You'll hear the real numbers: 91% demo, 82% close in month one for $557k, why they switched from acrylic to engineered stone to lift average ticket from $11.7k → $18.3k+, how they opened 9 locations by end of 2024, and the org/game plan to chase nine figures—profitably.

In this episode of Business Lunch, Roland Frasier and Ryan Deiss explain how the classic four-stage buying journey has collapsed into one moment—and why trust is the lid that keeps prospects “popping” in your pot. They unpack three forms of trust—Identity, Competence, and Proximity—with sharp wins and public flops (Nike, Sephora, Peloton, DSW, Starbucks, Apple, United). You'll get simple creative frameworks to turn short-form content into instant, in-channel conversions and a 14-day sprint to prove it on a small budget.Highlights“It's not a funnel anymore—it's a popcorn popper. Your audience are kernels heating at different speeds. Trust is the lid that keeps them popping for you.”“Competence trust means the brand ‘gets me'—often better than I can describe myself.”“Employees outperform celebrities for reach and credibility—because most buyers are employees.”“Frictionless is forgettable. Add desirable friction that helps buyers name their pain and act.”“If you can't pivot your model, bolt trust into your media: mirror-micro-media, why-what-where, people-place-proof.”Mentioned in This EpisodeThree Trust Types (MAP mnemonic):M – Identity trust: Mirror → Micro → MediaA – Competence trust: “Answer” with Why → What → WhereP – Proximity trust: People → Place → ProofCompetence wins & misses: Nike's “Why do it?” repositioning; Sephora tutorials lifting AOV; Peloton's 2019 holiday ad backlash.Proximity plays: DSW AR try-ons; Starbucks barista TikToks; Apple retail specialists; cautionary tale—United Airlines viral incidents.Localization tactics: regional currency/sites, geo-specific visuals (city skylines), and micro-influencers by market.KPI effects: higher AOV/retention/loyalty from competence; higher LTV from proximity; employee posts driving outsized reach.Timestamps00:00 – The collapsed customer journey: from funnel to popcorn popper (trust as the lid)04:00 – Recap: Identity trust (mirror, micro, media)—and why episodes stand alone but compound07:30 – Competence trust: the brand that “gets me” (Nike shift, Sephora demos) + Peloton misread14:20 – Framework for competence: Why → What → Where (myth-bust, demo, direct CTA)17:30 – Example: 30-sec tax advisory myth-buster → LinkedIn/Reels → consult link → track AOV20:10 – Proximity trust: employees, in-place context, show real proof (DSW AR, Starbucks, Apple)24:10 – Employee content > celebrity polish; make it authentic, even shot on phone26:00 – 14-day Trust Sprint and MAP recap; why proximity is overlooked yet most scalableTakeaways for OperatorsStop chasing linear funnels; engineer trust in-channel so action can happen immediately.Use Why → What → Where to collapse steps: name the pain, show the fix, drop the link.Turn staff into a media network: People → Place → Proof with incentives and simple tracking.Localize by currency, domains, visuals, accents, micro-influencers—it quietly multiplies conversion.Run a 14-day sprint: baseline CAC/AOV → recruit 3 customers + 3 insiders → record shorts →...

Want revenue you can count on—every month? In this episode, Ashley interviews Sarah Williams, the “queen of subscription boxes,” on exactly how to launch and scale a profitable subscription box that funds your team, your rent, and your freedom. Sarah reveals the step-by-step from her first 44 subscribers to thousands—including pricing first (then product), margin targets, retention levers, tech stack choices, and the community strategy that keeps customers! What else we talk about: Pricing first: use AOV to set price; back products into margin Margins that work: start ~45%, scale to 60–67% with buying power Retention: why community + live video drove 94% lifetime retention Upsell math: “ultimate” tiers and high-margin add-ons that subscribers love   Join The Boutique Hub Sarah Williams & Launch Your Box with Sarah Website: Launch Your Box Facebook: SubBoxwithSarah-Facebook Instagram: @howtostartasubbox Additional resources for you! ➡️ Sarah's packaging cheat sheet ➡️ Curating a box experience --- Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube