Podcasts about AOV

Play Episode Listen Later May 6, 2025 44:18

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TEA 186: Finding Your Free Shipping Sweet Spot

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Play Episode Listen Later May 5, 2025 13:58

Free shipping isn't just a perk — it's a powerful profit lever. In this episode, Josh breaks down three strategies to set your free shipping threshold in a way that boosts conversions, increases AOV, and protects your margins.Drawing from data across 400+ ecommerce brands, you'll learn:How the 2.5ish Rule gets customers to buy more without thinking twiceWhy tweaking your threshold just 10% above AOV can nudge higher cart valuesHow an X+ Items strategy turns free shipping into a fun shopping challengeWhether you're running a Shopify store or scaling your DTC brand, these tactics will help you strike the perfect balance between profitability and customer expectation.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

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Five Minute Friday: More Profit, Less Work: AOV Strategies That Work

Boutique Chat

Play Episode Listen Later May 2, 2025 9:28

In this Five Minute Friday episode, Ashley shares powerful and practical tips to increase your Average Order Value (AOV) -- without relying on more traffic or more hours. If you're focused on growing sales, AOV is one of the most effective metrics to improve. Ashley breaks down the difference between lagging vs. leading indicators and how small shifts in your merchandising, marketing, and customer experience can lead to major gains. From product bundling to smart styling, in-store strategy to free shipping thresholds—this episode is packed with actionable ideas to help you make more with what you already have. What You'll Learn: Why AOV matters more than you think The “you sell what you show” rule How to use bundling, layering, and cross-promotion to increase cart value Checkout and shipping strategies that encourage add-ons How education and problem-solving turn browsers into bigger buyers Join The Boutique Hub Community Follow Ashley on Instagram

The Metrics That Separate 6-Figure Sellers from 8-Figure Giants with Ari Zecher

Ecomm Breakthrough

Play Episode Listen Later Apr 29, 2025 57:50

Ari Zecher is a former special operations commander turned entrepreneur and the co-founder of Deepsee Commerce, a boutique Amazon agency. Known for his disciplined leadership and strategic expertise, Ari blends creativity with data to help brands scale and thrive.> Here's a glimpse of what you would learn…. Simplifying complex variables in e-commerce for growth and profitability.Importance of understanding core metrics: revenue, profit, traffic, conversion rate, and average order value (AOV).Analyzing traffic sources to enhance revenue generation.Developing effective keyword strategies for targeted traffic and conversions.Utilizing creative strategies to improve brand messaging and product visibility.Focus on profitability through realistic expectations and key metrics like Total Advertising Cost of Sales (TACoS).Importance of inventory management and its impact on organic rankings and sales.The flywheel effect of maintaining optimal inventory levels for improved performance.Systematic approaches to operations, including regular monitoring and proactive problem-solving.Continuous testing and iteration of strategies to refine approaches and drive better outcomes.In this episode of the Ecomm Breakthrough Podcast, hosted by Josh Hadley, Ari Zecher, co-founder of DeepSee Commerce, shares insights on simplifying complex variables in e-commerce to drive growth and profitability. Ari emphasizes focusing on key metrics like traffic, conversion rate, and average order value (AOV). He outlines a systematic approach for brands to boost topline revenue through traffic analysis, keyword strategy, and creative messaging. Additionally, Ari discusses the importance of inventory management, proactive problem-solving, and leveraging Amazon's features to enhance customer experience and conversion rates. This episode offers actionable strategies for scaling e-commerce businesses effectively.Here are the 3 action items that Josh identified from this episode:Action Item #1: Prioritize High-Impact Metrics for Growth – Focus on the key drivers of revenue and profitability: Traffic, Conversion Rate, and Average Order Value (AOV). Leverage tools like Google Analytics and Amazon Brand Analytics to track traffic sources, optimize listings for high-performing keywords, and ensure consistent branding across all product pages.Action Item #2: Improve Profitability by Managing TACoS and Returns – Monitor Total Advertising Cost of Sales (TACoS) to optimize ad spend and ensure efficient use of marketing budgets. Reduce return rates by refining product descriptions, using accurate imagery, and addressing common customer misunderstandings to protect margins.Action Item #3: Optimize Inventory to Maintain Organic Rankings – Avoid stockouts by keeping at least 45 days of inventory, as Amazon deprioritizes low-stock items in search rankings. Use data-driven forecasting, prioritize hero SKUs, and implement an inventory monitoring system to maintain visibility and sales momentum.Resources mentioned in this episode:Scoop DataData DiveHelium 10Jungle ScoutFathom Note TakerMonday.comDeepSee CommerceThe E-Myth by Michael E. GerberZero to One by Peter ThielMary Ruth OrganicsRidge WalletSimple ModernOperators PodcastBrandon Young on LinkedInEzra Firestone on LinedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript AreaJosh Hadl...

Inside Original Grain's 8-Figure Product Launch Playbook (With Nate Lagos)

The Andrew Faris Podcast

Play Episode Listen Later Apr 29, 2025 56:10

MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠. INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.//Nate Lagos is the VP of Marketing at Original Grain, a mid-8-figure brand that grew 100% last year, is on pace for 100% growth this year, and has been profitable at every step of the way. Follow him on X at https://x.com/natelagos and listen to his podcast, Tactical & Practical, at https://open.spotify.com/show/5nULM2GckoiJp7rri3kYt1?si=44dbbadd43df44bd.//What does it really take to double an 8-figure e-commerce brand — profitably? In this conversation, Nate Lagos, VP of Marketing at Original Grain, shares exactly how their team scaled 100% year-over-year without sacrificing margin — through smart product strategy, aggressive price testing, and relentless marketing fundamentals.We dive into the tactical details behind product development, launch cadence, scaling customer lifetime value, and why price testing is one of the most overlooked profit levers in e-commerce today. Nate also shares how Original Grain is moving upmarket, growing AOV, and creating more profitable customer cohorts without over-relying on paid ads.If you're a business owner, entrepreneur, or e-commerce leader serious about scaling profitably in 2025 and beyond, this episode is a must-watch.//CHAPTER TITLES:1:50 - Conspiracy Theories With Nate5:43 - Core Drive To Financial Growth'11:22 - Product Collaborations16:53 - Product Diversification20:20 -Who Controls The Product Release Schedule 38:00 - The Importance of Price Testing In Your Business//SUBSCRIBE TO MY CHANNEL FOR 2X WEEKLY UPLOADS!FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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How Alex Neist Turned Mouth Tape Into $40M in 2 Years | Alex Neist

Millionaire University

Play Episode Listen Later Apr 26, 2025 59:49

#366 What if better sleep could change your life — and build a booming business? In this episode, host Brien Gearin sits down with Alex Neist, former Arena League football quarterback and founder of Hostage Tape — the world's largest mouth tape brand. Alex shares how poor sleep and snoring nearly derailed his health and marriage… until one life-changing discovery sparked a wildly successful e-commerce brand. He breaks down how he built Hostage Tape from scratch, why he waited to launch on Amazon, how to price for profitability, and why most people fail by avoiding the hard (but necessary) reps. Whether you're looking to start a product-based business or simply want to sleep better, this episode delivers both inspiration and practical insight! What we discuss with Alex: + From quarterback to entrepreneur + The life-changing sleep discovery + Why Hostage Tape was born + Building a brand before Amazon + Reverse engineering product pricing + Importance of high AOV bundles + Using storytelling in email marketing + Meta ads vs. Google search intent + How to find the right manufacturer + Lessons from branding like Liquid Death Thank you, Alex! Check out Hostage Tape at HostageTape.com. Follow Alex on Facebook, Instagram, TikTok, Twitter, and YouTube. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

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Learnings from Over $500M in Upsells

Revenue Boost: A Marketing Podcast

Play Episode Listen Later Apr 22, 2025 49:43

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Redefining Affiliate Marketing: Brand + Performance for Maximum Revenue Impact

Play Episode Listen Later Apr 14, 2025 32:34

Redefining Affiliate Marketing: Brand + Performance for Maximum Revenue Impact“Affiliate marketing intersects with every part of your marketing stack—PR, influencer, paid search, content—but too often, it operates in a silo. The real opportunity lies in integrating it into your brand and performance strategy from day one. When you align affiliate with your broader media mix and apply smarter measurement, it stops being just a channel and becomes a strategic growth lever.” That's a quote from Lacie Thompson, an executive at New Engen and founder of LT Partners and a sneak peek at today's episode. Welcome to Revenue Boost: A Marketing Podcast. I'm your host, Kerry Curran—Fractional Chief Growth Officer, industry analyst, and relentless advocate for turning marketing into a revenue engine. Each episode, I bring you the strategies, insights, and conversations that will fuel your revenue growth. So search for Revenue Boost in your favorite podcast directory, and hit subscribe to stay ahead of the game.In this episode, we're pulling back the curtain on one of the most misunderstood and under-leveraged growth drivers in your marketing stack: affiliate marketing. In Redefining Affiliate Marketing Brand Performance for Maximum Revenue Impact, I'm joined by Lacie Thompson—founder of LT Partners and now an executive at New Engen, a top-tier performance marketing agency. We'll talk about why affiliate deserves a seat at your media planning table, how to integrate it with your broader marketing strategy, and how smart brands are using data and measurement to unlock serious revenue impact. So stay tuned through the ad, where Lacie shares how you can get smarter about measuring affiliate and truly integrating it into your broader strategy.Let's go.Kerry Curran, RBMA (00:01.23):So welcome, Lacie. Please introduce yourself and share a bit about your background and expertise.Lacie Thompson (00:06.617):Yeah, thanks so much for having me. I'm Lacie Thompson. My background, before I started LT Partners—an affiliate marketing agency—was in affiliate and digital marketing on the brand side.I was very lucky in the early days to have some really great mentors and leaders. After spending about six years on the brand side and then three years at another startup agency, I started LT Partners in September of 2018. We grew very quickly—very organically, I should add—and were acquired by New Engen, which is a digital marketing agency, in June of 2023.Kerry Curran, RBMA (00:53.998):Excellent. Well, we're so glad to have you here. I've always been very impressed with your success—and congratulations on building your own successful company and getting acquired.I know you've been in the industry a long time and have lots of expertise to share with us. So, to start: when you're talking to other senior executives, marketing leaders, CMOs, what's the buzz you're hearing? What are people talking about today—especially when it comes to affiliate and digital marketing?Lacie Thompson (01:27.459):Yeah, thinking of the big picture—what I found really interesting about New Engen is the way they have grown and adapted over the course of their history. New Engen is about eight or nine years old at this point, but initially started as a tech company. They built a hyper-granular bidding model on top of Google and Meta, primarily.Over time, as those platforms introduced their own algorithms, that technology became a little less important. What they realized when they took a step back was—they were an agency. It was the people helping the brands leverage the technology who were actually making a big impact. So over time, New Engen pivoted to become a performance marketing agency. Then, just before the acquisition of LT Partners, what the New Engen leaders were hearing in the market was a need to stop thinking about marketing in silos of brand and performance—and to bring it all together. Because thinking about it more holistically is where a lot of brands are trying to get. We had seen that in Affiliate very early on. That was a big part of our growth and success—this focus on understanding the incremental value of partnerships and working more closely with the ones that were more incremental. For us, that means introducing brands to new audiences. We had been hyper-focused on that in our "channel"—I use that word in quotes, because there's always debate about whether to call it a channel. But we had been doing that for a long time. So, at the same time that New Engen was pivoting toward a digital marketing solution in the space—we had already been doing that for a long time in affiliate. And they didn't have Affiliate as a capability. So it was a really natural coming together, because our thought process around measurement and how to evaluate how different marketing channels and methodologies create value for brands—whether it's within a branding ecosystem or a performance one—was very aligned. And we need to solve and measure for that across everything. So there was just a lot of strong alignment there.Kerry Curran, RBMA (04:11.03):They were so smart to acquire you—for your success, but also to see the potential of integrating an affiliate strategy into their offering. IWhere you and I have discussed in the past, I also grew up in a performance marketing world: SEO, paid search, paid social, programmatic. And the more I learned about affiliate, the more I realized affiliate needs to be part of these conversations. But what we've seen is that it's really hard to get people—especially those who haven't wrapped their head around affiliate—to recognize the importance, value, and potential of it.Lacie Thompson (05:02.073):Yeah, and I think that's what's really fun for me about the channel. Because affiliate, like I said, there's this debate around whether it's a channel or a mechanism. And I think that's part of why it's difficult for some people to wrap their head around it—because you don't have an ad platform with a campaign structure. It's not like you push a button and things change. It's 50% data analytics and deep insights—and 50% interpersonal relationships and business development of sorts.But what's funny about affiliate is it's actually the one channel that really intersects so many different parts of your marketing stack: influencer, PR, even paid search. Some partners have capabilities that fall under other types of marketing channels. But for some reason, over time, there has been this trend of affiliate-only agencies. And this narrative that you need an affiliate agency—and a separate digital or performance marketing agency—and that the two operate in silos. Oftentimes, they're not as closely connected as they could be if everything were handled under one roof.So I find the irony of that really interesting. It's not common to see digital marketing agencies that have affiliate as a core area of subject matter expertise. And obviously, as someone who's spent most of my digital marketing career in affiliate and partnerships, I found New Engen's interest in that really exciting.I think, as we'll probably talk about here, when we think about measurement, and the amount of budget brands allocate to affiliate marketing—it's so small compared to the impact it can have. And it's exciting to be part of a larger organization that has the infrastructure and teams to help us prove that value with advanced measurement.Kerry Curran, RBMA (07:27.022):Yes, definitely. And I'm excited to talk more about measurement. But we forget that, to your point, there still needs to be more buy-in, education, and understanding of affiliate's value among CMOs and senior marketers.As you said, affiliate is so full-funnel—it covers PR, awareness-building (influencer/creator or mass publications), all the way down to the research phase before purchase.It opens the door to strategic opportunities and conversations. But it's the term "affiliate" that tends to trip people up.Lacie Thompson (08:24.889):Yes, just a couple of weeks ago, we were talking to a potential client, and we actually got into the affiliate portion of the conversation by first talking about performance PR and influencers—and the convergence of brand and performance. That really opened their minds more than saying, "We're here to talk about your affiliate marketing program."What was cool in that conversation—as sometimes happens—is you could just see this light go off where people start to realize this isn't the same affiliate channel marketing that was happening 10 years ago. We're not just a bottom-of-funnel ecosystem. We really have to change the nomenclature and the structure of how we reward partners to evolve past that old, negative perception.Lacie Thompson (09:39.651):So I hope—and I've seen—that the industry is shifting. More and more people are talking about it this way. It's evolving, and that's wonderful to see.Kerry Curran, RBMA (09:52.79):Yes, I agree. And I think the more upper-funnel opportunities—really, the awareness placements—are becoming essential. I know for PR agencies, if they want to be in a top publication, they need to have an affiliate practice within their organization or partner with an affiliate agency. That's been driving a lot of the shift. And obviously, nothing's grown faster than influencers and creators. It's about understanding that there's integration and overlap. There's so much potential. And to your point, it's really important to understand that affiliate's not just toolbars or coupons.Lacie Thompson (10:36.559):Right. The cool thing about affiliate marketing is that you're essentially, as a brand, letting other people tell your story for you, right? And that is so much more powerful for consumers—hearing from an influencer, a media publication, or an editor. Especially editorial publications with strong reputations.People have a lot of trust in those voices. They trust them more than they trust the brand. So we're seeing a shift toward leveraging what your partnerships are saying about you in other marketing channels. That's another cool thing about being part of New Engen: figuring out how to take what an influencer or a content partner like Wirecutter is saying and turn that intocontent that gets in front of your audience through other channels. And I think a lot of people now know that performs much better than just the brand talking about itself.Kerry Curran, RBMA (11:46.412):Yes, I definitely think that third-party endorsement—especially from a trusted source—goes so far. Again, that ties back to what you said about affiliate being a brand strategy as well. You've talked about the shift from performance-only to brand-plus-performance integration. Talk more about how you're approaching that within New Engen and what you're seeing with clients or brands you're speaking with today.Lacie Thompson (12:19.993):Yes, I mean, historically, I grew up in the age of performance marketing, right? We had sophisticated MTAs. We were focused on understanding what the right MTA was, and how to tweak it in order to understand performance. But you get to this point where, when you're hyper-focused on trackable KPIs, you become as efficient as you can be—but you're also not scaling. So internally at New Engen, a lot of what we focused on in the early days were DTC startups that scaled very rapidly, hyper-focused on performance marketing. But then, at a certain point, you reach a plateau. And the way brands have historically thought about brand versus performance is: performance has KPIs we hold to—ROAS, CAC, whatever it is. On the brand side, those don't really exist. You're looking at engagement rates and lots of other indicators. As we've seen the two converge, we've needed to come up with better ways to measure the impact across the board. That's led to our belief that the foundation needs to be measurement—specifically, a mindset shift in how you approach it.You can't rely solely on Google Analytics as your source of truth. You can't rely just on your affiliate tracking platform—or even on some of the other channel platforms. So we believe that, to get past the performance plateau and actually grow your brand, you have to rethink how you're investing your dollars.Kerry Curran, RBMA (14:26.38):That is so smart. What I've seen over the years is that MMMs don't include all the channels—not just affiliate. Media mix modeling often only includes paid touchpoints. So it sounds like you've gotten to a point where you're really able to measure the impact. It's not “Here's your affiliate report over here, and here's your separate search, social, programmatic report.” You're really looking at the data together. So talk a bit more about how you've been able to do that.Lacie Thompson (15:02.307):Yes, our SVP of Analytics, Andrew Richardson, is just incredible. His understanding of the whole ecosystem—I really respect it. Because oftentimes, affiliate gets pushed to the side, like the redheaded stepchild. But he actually really understands it. So when he built our MMM approach, everything includes affiliate. But it goes beyond that. It also includes: How are your competitors impacting your ability to grow? If they're spending more on media, that has a negative impact on you. We've done things in our models that account for factors like: Is it an election year, and how might that affect your business? We're also looking at your brick-and-mortar store performance and how your digital spend is affecting it. So it really depends on the business and its model—what components matter, the time of year, and everything else.Lacie Thompson (16:08.943):Every situation is different. So we want to come to the table with a model that makes sense for each brand. What's really cool—and validating for me—is that early on at LT Partners, we built a proprietary platform called Lift. We believed just looking at the data in the tracking platform wasn't enough to optimize your program. We always believed that how much new traffic a partner drives is indicative of their incrementality. So we pull data from Google Analytics, match it with the tracking platform, and we've built insights and tools for our team to use on top of that data. We optimize toward partners who are introducing brands to new audiences. And with Lift, we have benchmarking data that tells us, on average, what percentage of traffic is new from content partners, coupon partners, or even individual partners.When we talk with enterprise brands that have advanced measurement tools like Measured, Rockerbox, or Northbeam, sometimes they share that data with us. And we often see close alignment between the level of new traffic and the level of incrementality these models show. Same thing with our internal MMMs. So, while we look at multiple KPIs, it's validating to see that our focus on new traffic is supported by broader measurement.That means smaller brands don't necessarily have to spend hundreds of thousands of dollars. There are other ways to optimize toward what's incremental and valuable— and it doesn't have to be a massive lift.Kerry Curran, RBMA (18:34.678):Thank you for sharing that, because there are so many data points. We talk about this all the time—how the customer journey is not linear. There are so many touchpoints. They go back and forth. Being able to measure impression data—like where someone read your article or saw your brand but didn't take action until later—is really important. It's a very normal behavior pattern. And being able to still attribute that back to the publisher matters. I remember hearing about brands cutting their affiliate marketing because they couldn't prove it drove incrementality. But there's this larger lift that you're able to see. It just sounds like it's helping brands get smarter and smarter about how they're investing.Lacie Thompson (19:32.163):Yes, there are really a couple of different buckets when it comes to measurement to think about. One is actually being able to measure the impact—which I think requires a few different angles to get the right perspective on whether your affiliate program or any other channel is driving incremental value, and what that value looks like.Then there's another bucket: how do I optimize a program? How do I drive toward creating more incrementality? And those don't have to be the same things. I think sometimes when I talk about new traffic, or first-click attributed revenue versus last-click attributed revenue, people ask, “Oh my gosh, do you think we should be using first-click attributed revenue as our measurement?” And I'm like, no—that's over here. That's a different conversation. I'm talking about what data we need to look at to try to improve what the measurement says over here. And oftentimes, that means trying to grow first-click attributed revenue because that is typically more incremental than last-click.Kerry Curran, RBMA (20:50.476):Yes, and to your point, it's about looking at different data points and getting smarter. And I think the more we've seen analytics become more advanced—tracking more touchpoints—the more correlation we see between the channels and the impact they have on each other. At the end of the day, that's what makes affiliate so incredibly valuable and important.I've talked in the past about getting affiliate a seat at the planning table. When the brand is thinking about how to allocate budgets—TV, display, programmatic, search, social—affiliate needs to be part of that conversation. Within New Engen, you have that natural organizational structure to foster that. But it's still a challenge for a lot of agencies and brands that aren't looking at it that way.It sounds like it comes down to getting smarter about the data you're evaluating and how all those touchpoints are really driving impact.Lacie Thompson (21:57.435):Well, I think that's the problem. You have this conflicting dynamic within the channel: it's traditionally performance-based, and it's optimized on a last-click basis. You're paying your partners based on whether they drive the last click. And then everyone gets mad when the big partners figure out how to get that last click—and they say the channel isn't incremental. Well, maybe that's because you're hyper-focused on bottom-of-funnel, spend efficiency, and you're not thinking about partnerships strategically. You're not thinking about how to grow the channel or how to measure it appropriately to understand the impact.The last-click performance nature of the channel will never allow you to fully reward the right partners. It will never allow you to fully understand the value of those partners. So, the actual construct of the channel is in conflict with it having a greater impact on your business.Some marketing leaders just say, “I'm going to let it do its thing, be super efficient, and not pay attention to it.” But I think that's a huge miss. When you think about your holistic approach and how to grow your brand, a lot of people say, “Well, it's so small. It's only 10% of my spend.”Well, it could be 15% of your spend—but have twice as much impact—if you thought about doing it differently.Kerry Curran, RBMA (23:28.942):Yes, and that spend is purely attributable. It's usually a commission—or a cost-per-acquisition model—so it's not like other channels where you're spending millions of dollars and may never know the outcome. So, there's still a lot of education that needs to happen. But the brands you work with are lucky to have you out there helping them get smarter. So, thank you. For the people listening who are thinking, “I need to get smarter about this”—what are some of the readiness steps or foundational things they should have in place to better measure affiliate and integrate it into their broader strategy?Lacie Thompson (24:26.095):I think the first step is really just making sure everything is set up properly. Do you have your UTMs set up—assuming you're using GA, which most people are? Some people use Adobe or other sources of truth, but most still have GA.There are obviously nuances and other ways to do it, but in general, you should make sure that your UTMs are structured appropriately within your affiliate program so everything flows into Google Analytics in a way that lets you match it up with your platform data.Otherwise, you're missing visibility into traffic driven by partner—relative to one another. You might also miss out on more advanced attribution models. That's the foundation to build on top of if you want to optimize your partnerships more thoughtfully.It's also very important to have that data available to share with the partners. Publishers don't know how much new traffic they're sending you. They don't get that feedback loop. The way we think about the data isn't just for internal use—we want to share it.We want to show partners the KPIs that are most valuable to the brand and ask: What can we do together to improve these metrics? If you give them that information, many partners are creative and clever and can come up with great solutions.But a lot of them have been trained to focus on the last click, maybe a higher conversion rate or AOV. And that training does a disservice to the partnership if you're not giving them better insight—and helping them succeed in ways that also help you.Kerry Curran, RBMA (26:36.182):Yes, definitely. To your point, all of it helps companies and brands drive better results and outcomes. So it's about having the right data—and doing smarter things with it.So thank you so much, Lacie. How can people find you?Lacie Thompson (26:52.731):I feel like I'm everywhere! I'm on LinkedIn, you can email me, text me—I'm always available to chat. I'm always happy to help. I love finding ways to improve the industry holistically.I'm happy to give advice—or I love hearing what other people are doing that's cool and unique and special. I love collaborating with other brands. I'm one of those people who doesn't really say no to talking about anything, anytime.You never know where conversations might lead, so please reach out if you want to chat.Kerry Curran, RBMA (27:41.73):Definitely. Well, thank you. I'll be sure to include all that information in the show notes. I really appreciate your time. I've enjoyed our conversation and look forward to having you on again in the future. Thanks, Lacie.Lacie Thompson (27:53.859):Amazing. Thank you so much, Kerry.Kerry Curran, RBMA Thanks for tuning in to Revenue Boost: a Marketing Podcast. I hope today's conversation sparked some new ideas and challenged the way you think about affiliate performance and full funnel growth.If you're serious about turning marketing into a true revenue driver, this is just the beginning. We've got more insightful conversations, expert guests and actionable strategies coming your way. So search for us in your favorite podcast directory and hit subscribe. And hey, if this episode gave you value, share it with a colleague and leave a quick review. It helps more revenue minded leaders like you find our show.Until next time, I'm Kerry Curran, helping you connect marketing to growth, one episode at a time. We'll see you soon.

306 5 Ways to Get Your First-Time Farm Customers to Buy Again (And Spend More!)

My Digital Farmer | Marketing Strategies for Farmers

Play Episode Listen Later Apr 2, 2025 55:40

Is your farm's sales funnel doing a great job of bringing in first-time customers—but then dropping the ball when it comes to getting them to buy again? I recently coached a farmer who sells grass-fed chicken, pork, and beef by the cut, along with farm bundles and beef shares. He had an amazing sales funnel that was driving leads and converting first-time buyers like clockwork. But here's the catch he had no system in place to encourage repeat buying. In today's episode, I'm sharing what I told this farmer to focus on next to boost his AOV and order frequency—and I'll give you a checklist of ideas you can implement to build out your own post-purchase system. Tune in now to learn how to turn first-time buyers into loyal, repeat customers! Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

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Product Market Fit, KPI:er & Hur du Hittar dina Game Changers – Jacob Wibom Westerberg #296

Framtidens E-Handel

Play Episode Listen Later Apr 1, 2025 81:53

Entreprenören Jacob Wibom Westerberg, gästar podden Framtidens E-Handel och pratar om hur man strukturellt arbetar med lönsamhet och tillväxt. Han delar sina erfarenheter från de senaste 15 åren och berättar hur han arbetar med product market fit, nykundsanskaffning och att skala det som verkligen gör skillnad. Jacob är tidigare med i avsnitt 49 och 20302:54 – Om att ta hand om kroppen och strävan efter longevity09:04 – Att våga säga nej och prioritera rätt i livet och affären13:23 – Vad har Jacob gjort de senaste 15 åren?14:19 – Vad arbetar han med professionellt idag?16:50 – Vad är egentligen product market fit – och hur kan man förbättra den?26:48 – Nykundsanskaffning: tankar kring påverkan, kostnader och potential48:41 – Vilka huvud-KPI:er är viktigast att ha koll på?53:00 – Hur man optimerar AOV, konverteringsgrad och customer lifetime value57:45 – Hur hittar man sina game changers – och hur skalar man dem?Här hittar du Jacob & Orange Juice:https://www.linkedin.com/in/jacobwibomwesterberg/ https://www.ohjay.co/ Sponsor:https://www.svea.com/payments Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQPoddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

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Amazon PPC Performance Benchmarks & Statistics (Average Conversion Rate, Average ACoS, and More)

That Amazon Ads Podcast

Play Episode Listen Later Mar 25, 2025 20:51

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Bonus Episode: Boosting Credibility With Verified Reviews with DJ Sprague

Play Episode Listen Later Mar 20, 2025 24:24

DJ Sprague is a pioneer in Ecommerce reputation management, helping brands turn trust into a competitive advantage. As the CMO of Shopper Approved and co-author of Reputation King, he has spent decades refining strategies that boost online credibility, improve search rankings, and drive revenue growth.Before joining Shopper Approved, DJ built his career across marketing, advertising, sales, and PR, leading companies to exponential growth—including scaling revenue from $7M to $54M in just four years. With over 35 years of experience and nearly 70 professional certifications, he applies behavioral science principles and ethical influence strategies to help Ecommerce brands win more customers through trust.Today, DJ is on a mission to redefine reputation management for online sellers. Under his leadership, Shopper Approved has become a Google review partner and the world's first Diamond Cialdini Certified Marketing Agency, setting new standards in verified reviews, social proof, and search engine dominance. As the digital landscape evolves, DJ is proving that trust isn't just a nice-to-have—it's the foundation of ecommerce success.In This Conversation We Discuss: [00:42] Intro[01:08] Displaying social proof to boost conversions[02:47] Dominating search results with positive reviews[03:45] Getting more credibility in Google Shopping[05:48] Why trust is the key to first-time buyers[09:25] The limits of review distribution[10:50] Balancing review collection across platforms[12:50] Common mistakes killing your online reputation[19:39] Real data on how reviews boost conversionsResources:Subscribe to Honest Ecommerce on YoutubeMore reviews, traffic, and conversions shopperapproved.com/YOUR REPUTATION. NEXT LEVEL reputationking.com/Follow DJ Sprague linkedin.com/in/duanespragueIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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Is Meta Dying?

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Play Episode Listen Later Mar 20, 2025 46:50

S11 E11: Listener Mailbag: AOV, Product Concepts, Marketing Talent, and More

Limited Supply

Play Episode Listen Later Mar 19, 2025 41:00

You asked, Nik's answering. First, what's up with increasing AOV? It really all starts with messaging that turns into leads. Encouraging people to subscribe or encouraging them to buy products that are commonly purchased together are two ways to amp it up. How should bundling work? Should you A/B test? Plus, how should you test new product concepts before launching? Nik gives two examples: one that's quick and easy (if you have the $$, of course), and another that requires more time to grow organically, but costs way less. And, find out how YOU can spot the greatest talent in marketing, besides stalking people on LinkedIn. Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/limited Don't forget to check out Nik's helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma

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One Sale, Ten Customers? How PaySquad Is Turning Checkout into a Growth Engine with Cam Richardson | #502

Add To Cart

Play Episode Listen Later Mar 16, 2025 52:27

In this episode of Add To Cart, we explore group payments and social commerce with Cam Richardson founder of PaySquad. Cam reveals how retailers like Baby Village and Rugby Bricks are using PaySquad to turn one sale into ten customers, unlocking a powerful new channel for customer acquisition. With an average order value of over $850 and a 95% completion rate on group purchases, PaySquad is proving that the future of ecommerce isn't just selling to individuals—it's selling to squads. Cam also shares why younger gens are ditching credit cards, how retailers are leveraging group buying to boost AOV and the creative ways merchants are rethinking checkout. This episode was brought to you by: Shopify PlusKlaviyoAbout your guest:Cam Richardson is a faith-driven entrepreneur on a mission to change the way we pay. Founder & CEO of Paysquad, Cam is pioneering a “buy now, pay together” solution that makes group purchases seamless, eliminating awkward IOUs and making big-ticket buys, gifts and experiences more accessible.With a background spanning entrepreneurship, retail and business strategy, Cam thrives at the intersection of innovation and impact. A proud Kiwi-American, Cam blends his New Zealand grit with boundless U.S. optimism, embodying an unstoppable drive to challenge the status quo.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

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TEA 178: Not Using These 5 Shopify Apps Is Costing You Thousands

The Unofficial Shopify Podcast

Play Episode Listen Later Mar 10, 2025 18:32

Want to squeeze more revenue out of your Shopify store without adding more traffic? You're probably leaving money on the table… and the fix could be as simple as turning on one setting or adding a single app.In this episode, I'm breaking down 5 Shopify apps that we can't live without—the same ones that increase conversions, boost AOV, and automate sales on autopilot. These aren't just “nice-to-haves”… if you're serious about scaling, they're must-haves.We'll walk you through why each app is essential, what results you can expect, and how to start leveraging them today.Don't miss this one—because once you implement these, you'll never go back.Check out Shop Pay: https://www.shopify.com/payCheck out MonsterCart: https://ecommercealley.com/mcCheck out Klaviyo: https://apps.shopify.com/klaviyo-email-marketingCheck out GemPages: https://ecommercealley.com/gempagesCheck out Judge.me: https://apps.shopify.com/judgemeCheck out Stamped.io: https://apps.shopify.com/stamped-io-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

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Fart-Proof Underwear? This Shopify Brand Says Yes

Play Episode Listen Later Mar 4, 2025 37:14

Imagine a world where your worst gas-related fears simply… disappear. No awkward moments, no subtle side-eye glances. Just peace, dignity, and activated carbon filters.That's the world Collin White and his father set out to create when they launched Tootles, a Shopify store selling flatulence-filtering underwear. At first, people laughed. But then, they listened. Because for people with digestive issues, this isn't a joke—it's a solution.Today on The Unofficial Shopify Podcast, Collin joins Kurt to talk about building a business in a deeply niche market, convincing manufacturers that fart-proof underwear is, in fact, a real thing, and finding customers who need his product (but don't necessarily want to talk about it).In this episode:✔️ How Collin and his dad took Tootles from idea to reality✔️ The science behind fart filtration (yes, it works)✔️ Marketing a taboo product without making it a joke✔️ How Tootles increases AOV with clever bundling✔️ Why subscriptions aren't always the answer for consumable productsFarts are funny. Business is serious. And somewhere in the middle, there's a Shopify success story worth listening to.Links & Resources

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Boost ROAS by 20% With This Revolutionary Feature...

In the Pit with Cody Schneider | Marketing | Growth | Startups

Play Episode Listen Later Feb 18, 2025 43:56

This Simple Ecom Funnel Increases AOV and ROAS by 3x

Play Episode Listen Later Feb 13, 2025 39:59

Automated SEO and CRO for ecommerce - https://www.landingcat.com/ Build 10,000+ pages in days not months. Keyword research, page creation, and continuous conversion rate optimization. Go click the link man you'll be stoked you did.Learn more at - https://www.landingcat.com/ In this episode, we dive deep into funnel optimization with Sanjay, Head of Growth at Replo, a powerful landing page builder for e-commerce brands. Sanjay shares the most effective funnel structures, tactics, and landing page strategies that have been proven to increase conversions and maximize Return on Ad Spend (ROAS). From listicle-style pre-sell pages to upsells right before order shipment, this episode is packed with actionable insights for e-commerce brands looking to scale.Timestamps:00:00 – Introduction and importance of funnel optimization01:30 – Meet Sanjay, Head of Growth at Replo02:19 – The most effective funnel right now: Listicle to collection page04:10 – Psychology behind listicle-style pre-sell pages07:13 – Optimizing landing pages: Headlines, GIFs, and trust badges10:39 – Micro-yeses and shortening the funnel13:06 – Funnel variations for high-ticket vs. low-ticket items17:54 – Ad creative strategies that work: Ugly ads, hook-jacking, and storytelling25:34 – Mid-funnel retargeting and objection handling27:28 – Using landing pages for post-purchase upsells30:46 – Subscription models and long-term upsell strategies34:22 – Unlocking wholesale channels with cold email and automation39:24 – Where to find Sanjay and final takeawaysKey Insights:Listicle to Collection Page Funnel: The highest-performing funnel structure involves an ad driving to a listicle-style pre-sell page, which then directs customers to a curated collection page.Psychology of a Soft Sell: Instead of hard-selling in the ad, build intrigue and educate potential customers before presenting them with an offer.Mid-Funnel & Post-Purchase Optimization: Address objections with targeted content, increase AOV through post-purchase upsells, and leverage subscription-first models to drive long-term revenue.Winning Ad Formats: Engaging hooks like UGC-style "fake podcasts," news-style ads, and "ugly" handwritten-style creatives outperform traditional polished content.Cold Email for Wholesale Growth: How e-commerce brands can tap into boutique retailers using automation and personalized landing pages.Notable Quotes:"The best performing ads don't sell, they educate and entertain first.""People buy into transformations, not just products. Sell the vacation, not the plane ride.""Most brands don't optimize their funnels, but just doing this can 10X your ROAS."Resources & Links:Replo: https://www.replo.app/Sanjay on Twitter/X: https://x.com/Sanjayatplay

TEA 174: 5 Website Tweaks That Print Money (Most People Ignore These!)

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Play Episode Listen Later Feb 10, 2025 48:29

► Visit Our Brand New Shop - https://www.ecommercealley.com/shop► Get MonsterCart - https://www.ecommercealley.com/mcIn this episode, Josh and Dylan break down the 5 things you MUST test on your website. These 5 website tweaks will increase your AOV and Conversion rate guaranteed! Let us know in the comments what changes you made and how it impacted your store.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

Quick Ways to Boost Your Ecommerce Sales- Retail Series Drop Episode 1

build your profitable product business with mel robbins thelotco business podcast

Play Episode Listen Later Feb 7, 2025 19:27

Send us a textRetail Week Series Episode 1.Hands up if you want more sales? Whether that is selling more on your own ecommerce store (DTC) or selling wholesale there are 3 ways to increase your sales.Get more customers (new ones)Get the customers you have to buy more each time (AOV).Get the customers have to buy more often (frequency)Today I am giving you 5 quick tweaks and updates you can make to your website that can go a long way to boosting your conversion rate.Things that don't break the bank nor take hours and hours of your time.Check your numbers before starting and let me know what your conversion rate is.Then make these tweaks and grab my checklist for more!.Want help with the implementation?Check out my 5 days to boost your conversion rate easy to follow program.Looking for attraction methods and need to explore ways to get more traffic to your website Grab my guide here. Support the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

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Ep 618: TikTok Shop Profit Secrets-- Mastering Commission Structures for Growth with Jordan West

Secrets To Scaling Online

Play Episode Listen Later Feb 6, 2025 11:46

Send us a text If you're running a TikTok Shop or working with affiliates, understanding commission structures is critical for maximizing profits. Many brands make costly mistakes when setting commission rates, leading to lost revenue despite high sales. In this episode, Jordan West breaks down the two key commission models—Standard Affiliate Commission (20%) and Shop Ads Commission (5-10%)—and how they impact profitability. Plus, we'll discuss how to scale your TikTok Shop while keeping ad spend under control. Listen and learn in this episode!Key Takeaways from the EpisodeMaster TikTok Shop Commission Models: Standard Affiliate Commission (20%) rewards organic sales, while Shop Ads Commission (5-10%) ensures ads remain profitable. Setting the wrong rate can destroy margins.Profitability > Revenue: High sales don't always mean high profits. Running ads without adjusting commissions can leave you with razor-thin margins or even losses.Crunch the Numbers: A $30 product with a 60% margin is profitable with a 20% organic commission but barely breaks even if ads are added without adjusting commissions.Scale with Smart Strategies: Lower your cost per order, test viral-style content, and increase AOV by bundling products and offering exclusive deals for TikTok Shop buyers.Educate and Align with Affiliates: Affiliates need to understand commission structures so they don't feel cheated. Transparency is key to keeping everyone happy and profitable. Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

241: One Coaching Call, One Shop Refresh = 50% Retail Sales Growth in 2024!

Savvy Shopkeeper Retail Podcast

Play Episode Listen Later Jan 30, 2025 14:33

Discover how one shop owner turned a surprise visit and a one-hour coaching call into a 50% increase in retail sales! In Episode 241 of the Savvy Shopkeeper Retail Podcast, Kathy Cruz shares insights, tips, and lessons from this inspiring success story. Learn how strategic action, even with a low AOV, can drive growth. For show notes, including links to anything mentioned in this episode, visit www.savvyshopkeeper.com/episode240. Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here: Website & Mastermind Group: Savvy Shopkeeper Instagram: @savvyshopkeeper

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The 2024 US DTC Wine Market w/ Cathy & Chris Huyghe, Enolytics

XChateau - Navigating the Business of Wine

Play Episode Listen Later Jan 22, 2025 59:10

With a second year of volume declines, 2024 has been challenging for the wine industry. Digging deeper into what trends are shaping the wine industry's malaise, Cathy and Chris Huyghe, founders of sales analytics software platform Enolytics, have uncovered important insights into the US DTC wine market, including the decline of women and the divide between the affluent and middle class in wine purchasing. Enolytics has also developed a free service for the industry called EnoInsights, which is worth checking out. Detailed Show Notes: Enolytics launched b/c no one in wine knew what to do with their data Builds sales analytics software for the wine & spirits industry for both DTC and wholesale depletion dataCustomers primarily small (

312. Leveraging Data for Focus & Growth in Your Product-Based Business

eCommerce Badassery

Play Episode Listen Later Jan 21, 2025 12:45

Feeling stuck when it comes to hitting your revenue goals?

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Angie Stiles | High Desert Prints | Shirt Show 241

SHIRT SHOW

Play Episode Listen Later Jan 20, 2025 75:51

What started as a creative outlet, became a safe place to turn to as life became tumultuous. Needing more control of their lives, Angie and her husband Jeff dove head first into getting High Desert up to altitude, and they haven't looked back. Topics of discussion include: An unusually busy January, finding business mentors, tracking your AOV, used equipment issues, visiting other shops, hiring family members, the Misogi challenge, treadmill trucks, and handwritten letters.

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Ep 475: Anatomy of the World's Fastest Growing Beverage Brand with BRĒZ Founder Aaron Nosbisch

DTC Podcast

Play Episode Listen Later Jan 20, 2025 39:06

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! In this episode, we sit down with Aaron Nosbisch, founder of BRĒZ, the fastest-growing cannabis-infused beverage brand on the market. BRĒZ is at the forefront of a new wave in social drinking, offering a functional alternative to alcohol with none of its downsides. By combining innovative product design, strategic DTC-first approaches, and a deep understanding of compliance in restricted categories, BRĒZ has scaled to $25M in revenue in just 18 months. https://Drinkbrez.com @AaronJNosbisch Here's what you'll learn:

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The Rise of Try Before You Buy — Benjamin Davis | Boosting Conversions With Try-Before-You-Buy, How Try-Before-You-Buy Increases AOV & LTV, Replacing Discounts With Trials, Best Industries For Free Trials, Amazon's Use Of Try-Before-You-Buy (#364)

Ecommerce Coffee Break with Claus Lauter

Play Episode Listen Later Jan 15, 2025 21:58 Transcription Available

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode of the Ecommerce Coffee Break podcast, we dive into the transformative power of the "Try Before You Buy" strategy for Shopify stores. Our guest, Benjamin Davis, founder and CEO of TryNow, shares how his platform empowers over 250 merchants to enhance customer acquisition, increase order values, and drive loyalty. Benjamin explains the consumer psychology behind this approach and how it bridges the gap between online and brick-and-mortar experiences. Don't miss these insights on revolutionizing your eCommerce strategy! Topics discussed in this episode: Why try-before-you-buy is transforming eCommerce. How TryNow bridges the gap between online and in-store shopping. What the try-before-you-buy process looks like for Shopify brands. How try-before-you-buy impacts conversion rates and customer behavior. Why higher return rates can still mean more profit. How try-before-you-buy increases AOV and LTV for brands. What industries benefit most from try-before-you-buy. How TryNow replaces discount strategies with free trials. Links & Resources Website: https://www.trynow.com/ Shopify App Store: https://apps.shopify.com/trynow Instagram: https://www.instagram.com/trynow/ X/Twitter: https://twitter.com/TryNowBen Get access to more free resources by visiting the show notes athttps://t.ly/0Xuuu MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

E040: How Product Positioning and Post-Purchase Upsells Supercharge CRO with Shane Rostad

Marketing Operators

Play Episode Listen Later Dec 31, 2024 73:10

It's a full house today, and we're joined by Shane Rostad to talk CRO. Shane's recently launched his own brand as co-founder of Cheeky, a new creator-led brand that smashed its launch with 10k orders in its first month. In today's ep we're talking about brand positioning and messaging, how to drive LTV and boost AOV with strategic post-purchase upsells and CRO tactics to unlock sustainable growth. If you're scaling a DTC or ecom brand an are looking for strategies to position your brand more effectively, convert more customers and keep them coming back for more, this one's for you. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 02:16 Transitioning to Brand Side: Shane's New Journey 04:46 Launching Cheeky: The New Brand Experience 07:40 Growth Strategies: Leveraging Creator Partnerships 11:01 Understanding Customer Lifetime Value (LTV) 12:58 Product Offerings: Subscription vs. One-Time Purchases 18:07 UI/UX Design: Crafting the Customer Experience 22:18 Product Positioning: Standing Out in a Crowded Market 29:44 CRO Insights: High-Level Strategies for Growth 35:18 Expanding Demographics: Reaching Younger Audiences 36:44 Navigating Customer Journeys and Personalization 48:14 CRO Strategies for DTC Brands 01:06:38 Post-Purchase Optimization and Revenue Strategies Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/ Zach Stuck episode: Spotify: https://open.spotify.com/episode/35i3FjPEar8dRdVPUGBfah?si=c992d2f87287454b YouTube: https://youtu.be/M4xn2aISEbg

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644. "I'm seeing an increase in followers and engagement, but they are not converting into sales- help!" | Coaching Session

The Product Boss Podcast

Play Episode Listen Later Dec 5, 2024 56:01

Welcome back, product bosses! In today's coaching session, I'm chatting with Natalie, the inspiring owner of Cookie Nookie, a family-run business offering homemade treats like cookies, Chex Mix, and Rice Krispie treats. While Natalie has successfully grown her followers and engagement, converting these into paying customers and sales has been a challenge. Sound familiar?Natalie and her husband have seen significant growth in their online presence, but they're unsure why this isn't translating to sales. We explore why focusing on what sets your brand apart is crucial and how pivoting your social media strategy can attract the right customers. Learn why leaning into a "sexy yet fun" brand theme could position Cookie Nookie uniquely in the marketplace and resonate more with potential buyers.Additionally, discover practical tips on how you can increase your average order value (your AOV) at in-person events which is the current main revenue channel for Cookie Nookie. By optimizing her booth with strategic pricing and bundling options, Natalie can boost her sales without needing to bring in even more customers.Tune in and walk away with the strategies to turn your followers into loyal customers so you can take your business to the next level!Resources:Learn more about Cookie Nookie's delightful treats here!Follow Cookie Nookie on Instagram.What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That's exactly what you'll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business. Click here to grab your spot.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don't know what to say, or you feel too busy, or you just don't want to be the face of your brand, no worries – because we've got you covered with a year's worth of consistent content that's sure to resonate with your audience! If you want to see how easy this can be, click here.Ready to make selling your products online easier with our go to and number one website builder and ecommerce platforms for product-based business owners? Grab your free trial of Shopify today by clicking here.Looking for an inventory management software that supports you and the growth of your product-based business? Then look no further than CraftyBase, the inventory management, bookkeeping, and production software, built specifically for product bosses like yourself. Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.Connect:Website: theproductboss.comInstagram: @theproductboss

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Bonus Episode: Balancing Trends and Consistency: How Clean Data Drives Success with Maxx Blank

tiktok tips testing myths packed tuning agencies cro debunked dtc ltv daigle paulin aov conversion rate optimization cro perpetual traffic ralph burns lauren petrullo

Play Episode Listen Later Nov 28, 2024 26:54

Maxx Blank is the Cofounder of Triple Whale, a leading tech startup specializing in direct-to-consumer SaaS measurements, data and AI automation. With over a decade of experience in the Ecommerce and tech industries, Maxx has successfully transitioned from a DTC entrepreneur on Shopify to a SaaS tech founder serving other merchants. He previously started and scaled two brands beyond seven figures, showcasing his expertise in driving business growth. At Triple Whale, Maxx leads the company through hyper-growth phases, working closely with his leadership team to align cross-departmental efforts and drive innovation. He is also a dedicated family man, actively engaged in community building, and is deeply committed to creating opportunities for others.In This Conversation We Discuss: [00:58] Intro[01:44] Refining your brand message while being innovative[03:18] Balancing baked-in tools and third-party apps[04:08] Scaling insights: bespoke data for growing brands[06:45] Building websites that empower entrepreneurs[08:07] Building an Ecommerce brand from scratch[09:39] Lessons from a drop-shipping boom[10:33] From a small idea into a multimillion-dollar brand[11:41] Solving pain points with an entrepreneur's mindset[12:58] Scaling a business during COVID and hitting $7M[14:32] Pivoting businesses after COVID's impact on ads[15:27] Raising seed rounds and building early momentum[17:39] How Shopify's community helped scale our business[18:26] The power of AI in business insights[19:45] Forecasting revenue and optimizing with AI[22:01] Overcoming analysis paralysis with AI tools[23:27] Transforming business with AI: a turning point[23:59] Utilizing community-sourced business intelligence[25:07] Streamlining DTC data with metric frameworks[25:36] Diversifying ad channels with clean, actionable dataResources:Subscribe to Honest Ecommerce on YoutubeAll your data in one platform triplewhale.com/Follow Maxx Blank linkedin.com/in/maxx-blank-8886a421a/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

The 3 Big CRO Myths DEBUNKED with Raphael Paulin-Daigle

Perpetual Traffic

Play Episode Listen Later Nov 22, 2024 49:13 Transcription Available

Ralph Burns and Lauren Petrullo tackle some of the biggest misconceptions about Conversion Rate Optimization (CRO) with industry expert Raphael Paulin-Daigle. They dig into why obsessing over conversion rates alone can backfire and why metrics like lifetime value (LTV) and average order value (AOV) matter more in the long run. The discussion also hits on how platforms like TikTok are shaking up the CRO space and what that means for modern businesses. Raphael shares his story of turning a passion for marketing as a teenager into a thriving career working with top DTC brands. Packed with examples and no-nonsense advice, this conversation pushes back on outdated thinking and offers actionable strategies for improving website performance and driving real business growth.Chapters00:00:00 – Meet Raphael: The Myth-Buster of CRO00:00:21 – CRO Myths: Why Doubling Your Conversion Rate Isn't That Simple00:01:43 – From Fictional Marketing Plans to Real DTC Success00:02:26 – Raphael's Origin Story: Creativity Meets Data00:08:01 – No Portfolio? No Problem: Landing Clients the Hard Way00:13:53 – From Metrics to Mastery: The Real Evolution of CRO00:20:57 – Wants vs. Needs: When Clients Get It Wrong00:22:45 – The Conversion Rate Illusion: Why Numbers Lie00:26:00 – Case Study: Turning Subscriptions Into Gold00:29:33 – Breaking It Down: How to Communicate Results Without Confusion00:35:35 – CRO in the TikTok Era: Quick Wins vs. Real Strategies00:44:59 – Stay Connected: Raphael's Tips for Long-Term GrowthLINKS AND RESOURCES:Raphael Paulin-Daigle on LinkedInRaphael Paulin-Daigle on XSplitBaseLanding Page Optimization: The Definitive Guide to Testing and Tuning for ConversionsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AdCritter for Agencies

302 | Affordable Luxury: Partnering with the Right Suppliers | with Sergio Tache

Play Episode Listen Later Nov 4, 2024 28:31

Sergio Tache is the Founder and CEO of Dossier, a perfume house for the next generation, where French craftsmanship meets innovation, enabling universal access and self-expression for the many. With Dossier, Sergio helps to set a new standard within the industry––removing pretenses, like the designer brand name tax and use of elitist marketing practices, namely celebrity endorsements, that drive up luxury fragrance prices. Dossier aims to help customers focus on a product's quality, not a desired perception. All Dossier products are made in France, just without the price gouging. Sergio launched the company with its now-hero collection of Dossier Impressions, a collection of designer-inspired fragrances available for 70-85% less. With their success, he leveraged the company's learning from experience to develop Dossier Originals (a collection of in-house exclusive fragrances) and Dossier Home (a line of room diffusers and candles with scents from customer-favorite Impressions). As of 2024, Tache has successfully helped the company expand outside of the U.S. to Mexico, Canada, and Australia and acquired Amazon and Walmart as retail partners. Before building Dossier, Tache held several CEO roles within the digitally-native beauty space––working within the haircare and skincare industries after leaving the finance industry. Sergio holds an MBA in Finance from the Wharton School of Business at the University of Pennsylvania with his Master's and Bachelor's degree from Solvay Brussels School of Economics and Management (in Belgium, where he grew up).In This Conversation We Discuss:[00:41] Intro[01:54] Challenging unfair high margins in beauty products[02:53] Blending craftsmanship with affordability[03:37] Finding the right perfume supplier[05:18] Validating concepts without overspending[06:51] Redefining luxury perfume with accessible choices[07:59] Navigating MLQs and supplier roadblocks[10:16] Embracing boring execution for long-term success[10:44] Episode sponsors: StoreTester and Intelligems[13:56] Mastering go-to-market strategies for growth[14:58] Focusing on what works for your brand[15:49] Executing clear product messaging for success[17:00] Avoiding the shiny object syndrome[19:04] Managing cash flow in startup struggles[20:15] Understanding the urgency of financial planning[21:46] Finding value in mentorship for entrepreneurs[22:36] Choosing between self-funding and VC support[24:02] Emphasizing daily reviews of key financials[25:15] Simplifying ecommerce with key formulas[26:20] The power of boring but effective execution[27:08] Explore Dossier and connect with SergioResources:Subscribe to Honest Ecommerce on YoutubeFair-priced French perfumery crafted for the next generation dossier.co/Follow Sergio Tache linkedin.com/in/sergiotache/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov

2X eCommerce Podcast

Play Episode Listen Later Oct 29, 2024 51:54

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep457/In this episode of the 2X eCommerce podcast, hosted by Kunle Campbell, guest Lachezar Voinov from LJV Media shares insights into effective ad creative strategies for eCommerce brands. The discussion covers the importance of founder story videos, problem-solution content, and strategic use of UGC and static images to boost ad performance. Lachezar highlights the success of Loop Earplugs in catering to different customer avatars and the importance of congruency between ad creatives and landing pages. The episode also discusses AI's role in media buying and creative production, with practical tips for increasing average order value (AOV) through various strategies.00:00 The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov01:14 Effective Ad Creative Strategies02:30 Meet Lachezar: Journey into eCommerce07:35 Agency Growth and Market Positioning09:27 Innovative Ad Formats for 202410:43 Boost Your Visibility with Reviews.io15:07 Customer-Centric Advertising Techniques20:40 Crafting Compelling Video Creatives25:22 Balancing Ad Creative Types for DTC Brands26:31 Optimizing Ad Concepts and Hooks28:57 Case Study: Loop Earplugs' Marketing Strategy33:43 Understanding Your Ideal Customer Profile (ICP)38:42 The Role of AI in Media Buying and Creative Strategy48:10 Maximizing AOV with Creative Strategies50:35 Wrapping Up: Key Takeaways and Final Thoughts Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ ShipAccel↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights, and automate your workflows to focus more on growing your business. Whether you're handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel.Head over to ShipAccel.com to find out more2️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host Lachezar Voynov - Guest (00:00) - The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov (01:14) - Effective Ad Creative Strategies (02:30) - Meet Lachezar: Journey into eCommerce (07:35) - Agency Growth and Market Positioning (09:27) - Innovative Ad Formats for 2024 (10:43) - Boost Your Visibility with Reviews.io (15:07) - Customer-Centric Advertising Techniques (20:40) - Crafting Compelling Video Creatives (25:22) - Balancing Ad Creative Types for DTC Brands (26:31) - Optimizing Ad Concepts and Hooks (28:57) - Case Study: Loop Earplugs' Marketing Strategy (33:43) - Understanding Your Ideal Customer Profile (ICP) (38:42) - The Role of AI in Media Buying and Creative Strategy (48:10) - Maximizing AOV with Creative Strategies (50:35) - Wrapping Up: Key Takeaways and Final Thoughts

TEA 159: The Ultimate 2024 BFCM Ecommerce Playbook (Pt. 1)

Marketing Mindset Podcast

Play Episode Listen Later Oct 28, 2024 37:13

► Attend Our "Best Black Friday Ever” Workshop HereThis episode is PART 1 of our ultimate 2024 BFCM ecommerce playbook. We have to lay the foundation for the best Q4 ever.. and in order to do that we have to have a great offer and a great website. So Josh breaks down 10 offer structures we like to use, how we increase our website conversion rate, and recommended tools for increasing your AOV. If you like this content and want to see examples of everything, get access to our email/social/ad templates, and build your own personalized plan with us… We're hosting a 3-hour “Best Black Friday Ever” workshop on November 7!Recommended Tools In This Episode:► MonsterCart► Essential Countdown Timer -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

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Building a High-level Creative Strategy Process Pt. 7

Play Episode Listen Later Oct 19, 2024 22:16

In this episode of The Marketing Mindset Podcast, Colby and Charlie explore the intricacies of creative testing and performance analysis in digital advertising. They share their mythos of systematic naming conventions, which Charlie champions as essential for any agency looking to save time and improve performance. Plus, they share their thoughts on understanding ad performance metrics, not just focusing on top performers but also finding potential in medium performers through iteration. They introduce the concept of treating an ad creative as a funnel, where each stage—from initial impressions to the final conversion—should be analyzed to identify bottlenecks. Charlie suggests that focusing on these specific metrics allows for targeted improvements, which can significantly boost overall campaign performance. Tune in to hear their thoughts on how creative strategies can impact average order value (AOV) and why certain messaging approaches can subtly influence consumer behavior to increase spending.

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Episode 498: 5 Ways to Increase Your Order Value During Your Black Friday Promotion

Thrive By Design: Business, Marketing and Lifestyle Strategies for YOUR Jewelry Brand to Flourish and Thrive

Play Episode Listen Later Oct 15, 2024 23:01

Marketing is hard work. It takes a lot of time and energy to acquire a new customer. And while we wish every customer would become a repeat customer, many just buy once and are never seen again. So what if, instead of putting in a lot more work to acquire another customer, you put in a little more to get a newly acquired customer to spend even more with you than they originally planned? I'm talking about increasing your Average Order Value (AOV). In today's episode - I share with you 5 Ways to increase your AOV and make a lot more money with only a bit more work. This episode's rundown: [00:00] My big move! [02:18] Strategies to increase your Average Order Value (AOV) [03:34] Get our Holiday Marketing and Content Bundle with insane FREE bonuses [05:31] Hummingbird Rising: Your setback is your comeback [08:12] Sell 20% more product to each customer on average [11:08] Create a win-win between you and the customer [14:29] Add value and charge more without increasing costs *much* [16:11] Give a shopping experience [18:20] Get your customers to buy now and fall in love with the item [20:23] Make it easy on yourself - let us help you [21:22] Give us feedback and spread the word! Here are the resources mentioned in the show: Join the Holiday Sales Challenge The Holiday Sales Machine Marketing + Content Bundle Are you enjoying the podcast? We'd be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven't done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won't get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on TikTok: Follow @Flourish_Thrive TikTok Follow @TracyMatthewsNY on TikTok

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Ep 591: Attribution and Sources Of Truth - What Platforms To Believe with Michael True, Prescient AI

Secrets To Scaling Online

Play Episode Listen Later Oct 15, 2024 35:34

Send us a textImagine the confidence you'll gain by making informed, forward-looking decisions and forecasting with accuracy using machine learning. We discuss the shift from granular metrics to a grander perspective that focuses on your marketing efficiency ratio—knowledge that can keep your brand ahead of the curve.In this episode, Jordan West with guest Michael Churm, the co-founder and CEO of Prescient AI. Michael brings his rich tech experience from Oracle, IBM, and App Annie to share how Prescient AI is revolutionizing marketing measurement. We explore the transformative impact of AI in navigating post-iOS 14.5 challenges, the role of multi-touch attribution, and the importance of understanding ad spend's impact on revenue. Listen and learn in this episode!Key takeaways from this episode:Adaptation to Modern Challenges: Prescient AI offers cookie-free analytics, updating marketing mix models to tackle privacy changes like iOS 14.5.AI's Role: AI helps solve measurement issues and tracks ad spend impact across channels for a comprehensive marketing view.AOV's Impact: Average Order Value affects ad attribution, with platforms like TikTok and Pinterest creating halo effects, complicating immediate measurement.Multi-Platform Strategy: Scaling brands should diversify media beyond Meta and Google to include CTV, podcasts, and TikTok Shop.Evolving Attribution Models: Machine learning-driven models offer dynamic, daily insights, improving on traditional infrequent models.Beyond ROAS: Jordan West argues advanced tools provide deeper insights than ROAS, especially for brands with larger ad budgets.TikTok Attribution: TikTok Shop enhances attribution, but high AOV items remain challenging due to longer decision cycles.Calls to Action: Michael Churm urges brands to consult with analytics vendors for scaling and emphasizes selecting the right partner.Today's Guest: Michael True, the co-founder and CEO of Prescient AI. With a tech background honed at major companies like Oracle, IBM (on the Watson team), and App Annie, Michael brings a wealth of experience to the table. He is an expert in marketing analytics, specifically leveraging artificial intelligence to solve complex measurement challenges without relying on cookies or pixels.Recommended Apps/Tools:Prescient AI: https://prescientai.com/ Triple Whale: https://www.triplewhale.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

231. 3 Retail Marketing Levers to Push to Increase Your Holiday Sales

Creative Shop Talk with Wendy Batten

Play Episode Listen Later Oct 14, 2024 16:06

With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: I'm diving into the three big metrics I encourage my retailers to track and improve in order to increase sales especially during the holiday season. And what's more important than that this time of year?! We dug into the importance of tracking these metrics a few weeks back with my retailers at the Level Up Mastermind meetup. It gets me fired up to talk about these things because I know just how effective an intentional marketing plan can be if you are tracking the right numbers. So let's start there! The first thing you want to be clear on is knowing your numbers: Before you put any marketing strategies in place, you need to focus on knowing exactly how much money I need to make. This includes knowing how much you need for rent, payroll, insurance, etc. Once you have this number, you can reverse engineer to determine how you are going to make that money. This means setting foot traffic goals, tracking conversion rates, and increasing average order value (AOV). Foot Traffic: How many customers you need to enter the shop in order to hit your financial targets. I recommend writing it out: “I need X customers by [date].” Conversion Rate: Track how many visitors make a purchase, and then focus on ways to improve it—whether through better in-store experiences or staff training. Average Order Value (AOV): You should always be looking for ways to increase AOV, using value-add promotions instead of just relying on discounts. By knowing your numbers and working backward, you can create a clear, actionable plan to increase foot traffic and improve your conversion rate and AOV. Thanks for tuning in! I would love it if you would share this episode with other retailers who might find it helpful. Let's grow together! Related podcasts we think you'll like: Episode 143: How to Plan and Host Successful Events and Promotions in Your Shop Episode 145: How to Market Promotional Events in Your Retail Shop Episodes 163-166: Simple Sales Strategy Series About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business. Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence. I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/ For more support from Wendy Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners Hang out and connect with Wendy on IG All of Wendy's programs and services for shop owners can be found HERE. Subscribe & Review on iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes!

Break Through $10M: Consistency, Discipline & Meta Ads With Anthony Ciavirella

Up Arrow Podcast

Play Episode Listen Later Oct 8, 2024 85:13

Anthony Ciavirella is the Co-founder of Manmade, a boxer briefs brand. He manages the brand's online community and works with content creators to deliver exceptional customer experiences. Before co-founding Manmade, Anthony worked in the finance industry as the Co-founder and Director of Business Development at RIISK, the Senior Relationship Manager at B2Billing Payments Inc., and a Financial Advisor at TD. In this episode… If you've plateaued at the $10 million mark, you may have become complacent in your growth. Yet you're limiting yourself by not striving for that next level. You must identify and align your “why” to achieve results for your business. What growth strategies can you harness to elevate your brand? Having built a brand by identifying a market need, two-time entrepreneur Anthony Ciavirella emphasizes remaining dedicated to your mission and consistent in your efforts to reach your goals. This requires aligning your team with your “why” and disciplining yourself to reach your maximum potential. Anthony also notes the role of Meta Ads in his growth, explaining that creating consistent content in-house allows you to communicate your brand's story and generate value for the customer. You must also measure campaign performance by identifying key costs and metrics like AOV, LTV, CPA, and COGS. In this week's episode of the Up Arrow Podcast, William Harris chats with Anthony Ciavirella, the Co-founder of Manmade, about building and scaling a purpose-driven brand. Anthony shares his company's early days and how he acquired his first customers, how to produce content in-house, and the innovative stunt that kick-started his brand's awareness.

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298 | Fail Fast, Stay Nimble: Embracing Risks in Retail | with Kelly Deen