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Doug Erickson is the Executive Director of Santa Cruz Works and the founder of the Santa Cruz New Tech MeetUp. He has 30 years of executive level positions in companies such as Live Picture, WebEx, Cisco, SugarCRM, and Nanigans. He is also the co-founder of CruzHacks (HackUCSC) one of the largest hackathons in California. On any day when there is good surf or wind, you can find him surfing or kitesurfing.
In episode #18 of Performance Marketing Spotlight, host Marshall Nyman welcomes Laurie Cutts, the head of agency partnerships at Everflow, to share her extensive experience in the performance marketing space. Laurie brings in-depth insights into her 20-year career in digital marketing, detailing her work with companies such as AOL, Lycos, and Nanigans, and her current role at Everflow. She discusses the challenges and opportunities in the affiliate marketing industry, debunking misconceptions and offering predictions for the future. Tune in to gain valuable knowledge about affiliate marketing and learn about Everflow's unique approach to partner marketing, tracking, and attribution.
Self-described as “the hardest working quitter you'll ever meet”, Chris Wilson dropped out of college to pursue professional cycling, worked summers at his family's B&B on Cape Cod, earned his way into an online ad agency by impressing the CEO, moved into sales at Hubspot, then at Nanigans, and is now officially self-employed working on UnStuckable with friend and co-founder Stephen Warley. UnStuckable is the show that brings you “knowledge, habits, and skills to get unstuck in your career and in life”. To get our FREE Work You Love: One Stop Intro Course text "HTYC" to 38470!
Before co-founding Truebill (now Rocket Money), Yahya Mokhtarzada and his brothers were always starting companies together. From the traditional lemonade stand to shoveling driveways, their ventures were always evolving. Together, they launched Free Webs—which became Webs.com—and Yahya found himself (and his brothers!) raising Series A when Yahya was graduating college.He left after a few years to serve as Vice President of Business Development at Nanigans where he helped grow the company from less than $1 million to over $20 million in run rate. After getting the gang back together, the team of brothers couldn't find a million dollar idea—so they started with a small one. The pain point was huge for people and momentum grew quickly. In late 2021, Truebill was bought by Rocket Companies for $1.275 billion. Yahya continues to serve as the CRO at Truebill, which is now called Rocket Money. In this episode, you will hear:How Yahya and his brothers started Truebill with a very small, specific pain point that he didn't believe had potential to be a big businessThe PR strategy Yahya used to do PR in-house and grow users from 3,000 to 30,000Why you need PR in the early stages of your startup, but should focus your energy on the channels you can control in later stagesConnect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com
We're Baaaacck! Did you miss us? We know you did. Join Alex & Jacks as we recap our insane summer filled with road trips, lazy days & LOTS of fun!We may even talk a lil basketball. Maybe. Probably. Definitely. #AxeEm #PMA--- Send in a voice message: https://podcasters.spotify.com/pod/show/partinmealex/message Get full access to WAC Hoops Nation Newsletter at wachoopsnation.substack.com/subscribe
We're Baaaacck! Did you miss us? We know you did. Join Alex & Jacks as we recap our insane summer filled with road trips, lazy days & LOTS of fun! We may even talk a lil basketball. Maybe. Probably. Definitely. #AxeEm #PMA --- Send in a voice message: https://anchor.fm/partinmealex/message
The gang faces off with their first trainer!www.twitter.com/roaringtrainerswww.patreon.com/roaringtrainerswww.etsy.com/shop/roaringtrainersSpecial thanks to Robbie Whiplash, for editing this episode!Check out Robbie's band here!https://megatronix.bandcamp.com/
Communication between engineering leadership and the CEO is crucial, and not without its challenges. In this special episode Andrew Lau (Co-Founder & CEO @ Jellyfish) and Eli Daniel (Head Of Engineering @ Jellyfish) give us an inside look into their own working relationship and share tips for optimal collaboration between engineering leaders, CEOs and "the business."ABOUT ANDREW LAUAndrew Man-Hon Lau (@amlau) is Co-Founder and CEO of Jellyfish, the leading Engineering Management Platform (EMP) that provides complete visibility into engineering organizations, the work they do, and how they operate.Prior to Jellyfish, Andrew was the Chief Strategy Officer for ad-tech leader Nanigans after his social retail-tech company LoopIt was acquired. He also previously helped create companies at Redstar Ventures. Andrew was VP Engineering and founding technology team member of Endeca Technologies, an enterprise search software company that was acquired by Oracle Technologies for over $1B. He also has experience at companies such as Microsoft and IBM.Andrew holds a B.S. in Computer Science from the Massachusetts Institute of Technology. He is a certified barbecue judge for the Kansas City Barbecue Society. He hails from Oakland, CA and is still an avid fan of the Oakland Athletics despite living in Red Sox country for over 20 years. He lives in Cambridge, MA with his wife Elsie and two young children Callie and Mira."There's a game of distrust already happening here, or at least his satisfaction.And dissatisfaction could be why is it something else coming out faster? Like I thought this has been done? Or this thing didn't come out good. Or my favorite person isn't working on this thing.The supposition in the set person's head is that something's wrong with the work assignment, patterns slash it's the wrong matching of people to work or they're doing some stuff is wasting time.Use the act of sharing it and their critique on the specific things to try to suss out what their discontent with...- Andrew Lau ABOUT ELI DANIELEli Daniel is Head of Engineering at Jellyfish, where he leads the efforts to develop our software products. He comes to Jellyfish by way of 20+ years in the Boston tech scene, having seen both successful exits and smoldering craters, which have led to a keen interest in what makes successful product development teams go.Eli holds a BS in Computer Science from Yale. He lives with his family and labrador retriever in Somerville, MA, and looks forward to returning to his regular bike-commute to work."I would try hard to head that thing off at the pass and be like, ‘Whoa! whoa! whoa! Like what... Help me understand, what are you trying to do with this information? How can I help you get what you actually want?Because I don't think it's a list of tasks you haven't heard of that the junior person is working on over there.'”- Eli Daniel Check out our friends at Jellyfish.Jellyfish helps you align engineering work with business priorities and enables you to make better strategic decisions.Learn more at Jellyfish.co/elcSHOW NOTES:Translating engineering to the CEO (2:50)The tension between CEO and Head of Engineering (3:54)1:1's with the CEO (7:01)The disconnect between CEO and engineering leaders (8:22)How to navigate mistrust from the CEO (12:44)Maintaining clarity with the CEO (17:15)Reporting hiring challenges for engineering (19:50)Hero developers don't scale (27:02)What level of business insight do engineering leaders need? (36:40)Should engineering teams adopt trending frameworks? (39:10)Managing release expectations (45:11)How engineering leaders can stay in tune with business priorities (53:01)Takeaways (59:18)
Yahya Mokhtarzada is the co-founder of Truebill. Founded in 2015, Truebill created a personal finance app that uses artificial intelligence to track spending habits. The Maryland company was acquired by Detroit, Michigan-based Rocket Companies, which develops real estate, mortgage and financial services technology, for $1.275 billion in cash (December 2021). Prior to cofounding Truebill Yahya served as VP of Business Development at Nanigans, an advertising technology platform focused on social and mobile channels. At Nanigans, Yahya executed platform licencing agreements with enterprise advertisers including Ebay, Zappos, EA, Zynga, Amazon and Wayfair. Follow Yahya Mokhtarzada on Instagram: https://www.instagram.com/yahyam/?hl=en Learn more about Truebill: https://truebill.com
We ain't here to start no trouble, we're just here to interview creators and publishing folks on the floor of C2E2 2021 in Chicago. Guests include Mark Sable, Kami Garcia, Gavin Smith, Stephanie Phillips, AfterShock Publisher Joe Pruett and AWA representatives Dulce Montoya and Lisa Wu.
Justin Gordon (@justingordon212) talks with David Chang (@changds) in this episode. David is an entrepreneur and angel investor who has held operating roles at six startups and invested in 70+ companies. He was most recently the Chief Executive Officer of Gradifi, which was acquired by E*TRADE. Previously, he was Entrepreneur-in-Residence at Harvard Business School and Director of the Babson Summer Venture Program.As a leader in the entrepreneurship community, David holds several advisor/board memberships. He is on the board at MITX, an advisor at Harvard Ventures, Nanigans, CO Everywhere, OpenFrame, and Linkwell Health. He has made 70+ angel investments in startups such as Crashlytics, clypd, Amino, Logz, Cuseum, CarePort Health, Dashfire, Mogul, Uncharted Play, through the Where Angel Fund and TBD Angels. David is a frequent speaker on the topics of startups, fundraising, and the Boston tech ecosystem, and he actively mentors students and founders. Awards include Boston Business Journal's Power 50: Most Influential Bostonians, BostInno's 50 on Fire: Education Winner / Investment Winner / Tech Finalist, and Finalist for NEVY Angel of the Year.David Chang's Twitter: https://twitter.com/changdsShow Notes: Switching from entrepreneurship to investing What makes David comfortable investing in more companies How David chooses the amount to invest David's portfolio structure as an angel investor The best investment David made Investing with through an angel group The structure of TBD Angels and tools used to manage it What David is looking for as an angel investor His thoughts about subconscious bias and underrepresented founders Sourcing deals from universities More about the show:The Vitalize Podcast, a show by Vitalize Venture Capital (a seed-stage venture capital firm and pre-seed 300+ member angel community open to everyone), dives deep into the world of startup investing and the future of work.Hosted by Justin Gordon, the Director of Marketing at Vitalize Venture Capital, The Vitalize Podcast includes two main series. The Angel Investing series features interviews with a variety of angel investors and VCs around the world. The goal? To help develop the next generation of amazing investors. The Future of Work series takes a look at the founders and investors shaping the new world of work, including insights from our team here at Vitalize Venture Capital. More about us:Vitalize Venture Capital was formed in 2017 as a $16M seed-stage venture fund and now includes both a fund as well as an angel investing community investing in the future of work. Vitalize has offices in Chicago, San Francisco, and Los Angeles.The Vitalize Team:Gale - https://twitter.com/galeforceVCCaroline - https://twitter.com/carolinecasson_Justin - https://twitter.com/justingordon212Vitalize Angels, our angel investing community open to everyone:https://vitalize.vc/vitalizeangels/
Abram enlightens us with a really "Crappy" experience he had while being targeted and arrested years back. We explore the links between the Civil disobedience displayed by Abram to that of transcendentalist author Henry David Thoreau! for questions and comments email us at danandabramvslife@gmail.com
The Shahs are going camping and Potomac is having a Pajammy Jam!! Talking Trash with love!! Enjoy!!! Please Subscribe and Like!! Thank you!!
Sheena turned....25 (riiight) and some shit went down! Pajama party, beer pong, party bus, wineries, shots, and ditching dates! It was a fun filled weekend that you MUST catch up on!
Guest David Chang is an entrepreneur and angel investor who has held product, marketing and operating roles at six startups and invested in 60 companies. He was most recently the CEO at student loan startup Gradifi, which was acquired by E*TRADE in December 2019. Previously, he was Entrepreneur-in-Residence at Harvard Business School and Director of the Babson Summer Venture Program. Chang has a successful track record in hands-on roles at both direct-to-consumer and enterprise companies, six of which were acquired or IPO’d. He previously led the PayPal Boston office and co-founded the Start Tank innovation space and the Where Angel Fund. Before WHERE’s acquisition by PayPal in April 2011, he held the role of VP of Product. Earlier in his career, on the consumer side, Chang was Director of New Products at TripAdvisor. Additionally, he was VP of Marketing and Co-founder of SnapMyLife. On the enterprise side, he was Director of Product Marketing at m-Qube, a pioneer in the mobile content space. He also served as Senior Product Manager at edocs and was a VP of Technology at Goldman Sachs. As a leader in the entrepreneurship community, Chang holds several advisor/board memberships. He is on the board at MITX, an advisor at Harvard Ventures, Nanigans, CO Everywhere, OpenFrame, and Linkwell Health. He has made 60 angel investments in startups such as Crashlytics, clypd, Amino, Logz, Cuseum, CarePort Health, Dashfire, Mogul, Uncharted Play, as well as through the Where Angel Fund and TBD Angels. We’re grateful to share our interview with Chang as he’s one of the most sought out speakers on the topics of startups, fundraising, and the Boston tech ecosystem, and he actively mentors countless students and founders.
Real women. Real Conversations. Elevating womankind one talk at a time. IG LIVE TOPIC: She-Nanigans with Ali Ogando @hotmessinanicedressYOU x Beyond Small Talk IG Live is back for Season 2 today with co-host Ali @hotmessinanicedress. You always remember your first and Ali was Beyond Small Talk's first co-host on May 14, 2020. She has been the peanut to my jelly, the lemon to my lime, the eggs to my bacon and for over 29 episodes in Season 1 indulged in my dreams to grow Beyond Small Talk with Real women. Real conversations. Elevating womankind one talk at a time. And Ali is the real woman. Her quick wit, kind heart, infectious laugh and keen creative eye has stories and experiences to share. As we explore more on women's friendships, join in on the conversation and weigh in on tips and tools to navigate friendships during 2021. Beyond Small Talk IG live Season 2 Every Thursday at 4 pm ET. Catch up on Season 1 on your favorite Pod (Apple, Shopify, YouTube, Audible) Link in BIO. Show some love with a follow and download. www.jackiejaniec.com • @jackie_janiec #beyondsmalltalk #womensupportingwomen #womenempowerment #womenscircle #selfcare
This episode we talk about our most toxic friendships compared to our healthy adult friendships. We dig deep into high school drama and give tips to be your best self, no matter your age.
Chris has extensive experience as an elite athlete, a sales executive and a life/business coach. After high school, Chris raced international triathlons and attended Norwich University Military Academy. After just one year, he left college to chase his dream of racing bicycles in Europe. At the age of 22 he broke both arms in a cycling accident. This launched him out of cycling and into the workforce without a college degree. He started his sales career by landing an exclusive job at Yahoo’s largest advertising partner. He excelled in sales and over the next 7 years went on to work with companies like HubSpot, Cloud Provider, Nanigans and Localytics. Realizing he wanted something different, Chris quit sales and, along with Stephen Warley, started the modern business podcast Unstuckable. He became the learner in residence at the Uncollege Guided Gap Year Program, where he created Designing Your Year. This journey led him to Mike, and he found his calling as a men’s coach. Chris lives in San Francisco with his fiance, Anna, and loves helping men live their life from the inside out like he has.The Unshakable Man is an organization focused on men’s total health, wellness and fulfillment. Our mission is to serve men by providing resources and services to connect men to themselves, their important relationships, their work and purpose in life.“We believe a man must be introduced to various perspectives, experiences, and ideas in order to discover new and different ways of being a man. This is how a man challenges his sense of self and becomes unshakable.”Common growth zones we focus on:- Breathwork & mediation- Emotional awareness- Habit creation- Goal completion- Connection / managing important relationships- Purpose, fulfillment & life assessmentLinks:LinkedInWebsite UnshakableManBooks:The Course of LoveMating in CaptivityCutting Through Spiritual MaterialismLanguage of Emotions
Real women. Real conversations. Elevating womankind one talk at a time. IG LIVE TOPIC: You're the SHE to my NANIGANS - the evolution of friendship You have a dream? Ok, kinda a loaded question. How about a hardcore nudge from the universe? Have you felt something nagging you to just do it? Dare we say even a calling? Then, do you have a friend who indulges in your imagination and curiosity? Listening you talk about it for three years, then a pandemic strikes and lights a fire under your ass. That's how Beyond Small Talk Instagram Live was birthed. Literally last week. Now enter that friend, Ali Ogando, who agrees to be your first co-host. www.jackiejaniec.com • @jackie_janiec #beyondsmalltalk #womensupportingwomen
Noticias semanales sobre Social Media y marketing digital del 14 al 20 de octubre en menos de una hora. La mezcla ideal de noticias y análisis para esas juntas y pitches con jefes y clientes. Aprobado por Spotify. Eventualmente con Allan Vázquez (@allan05) y Angel Buendia (@angelbc). Invitado especial: Gustavo Serrano de Buzzfeed Mexico (@gooz25) No te pierdas de leer todos los enlaces comentados en los Moments de nuestra cuenta de Twitter. Hoy presentamos: - ¿Que gobierno censura más los medios sociales? - Snapchat lanza (le copia a Facebook) Anuncios Dinámicos - Facebook experimenta con anuncios en la pestaña de Grupos (NO en los grupos) - Adios verificación gris en páginas de Facebook - Libra anuncia los nuevos miembros de su mesa directiva - Resultados de Q3 publicidad en Facebook con Nanigans - Plantillas para anuncios con Stories en FB/IG y Messenger - Anuncios en los resultados de busquedas en Facebook - Zuckerberg habla sobre libertad de expresión en Facebook ¿qué podría salir mal?
Welcome back to another episode of the Sheénanigans podcast lads and lasses. On this week's installment of the podcast, we discuss our clones, ice cream, and more! This is not an episode to miss! Get hyped. Don't forget to like, comment and subscribe! Ashleigh's gram: https://www.instagram.com/_.ashhurst/ Mark's gram: https://www.instagram.com/markturner2... Corey's gram: https://www.instagram.com/cozzorbrady My insta: https://www.instagram.com/sheemazing/ Podcast insta: https://www.instagram.com/sheenanigan... Soundcloud:
On this week's very short installment of the Sheénanigans podcast, I am joined by my good friends Ben Gillespie and Jacob Guy!. We talk about a man named Dean Karnazes who was gifted with an incredible body capability :o Ben's Insta: https://www.instagram.com/bengillespi... https://www.instagram.com/gillespie_p... Jacob's insta: https://www.instagram.com/jacobguy03/ My insta: https://www.instagram.com/sheemazing/ Podcast insta: https://www.instagram.com/sheenanigan... Soundcloud: https://soundcloud.com/sheenaniganspo...
On this week's installment of the Sheénanigans podcast, I am joined by my good friends Sam and Kian. We talk about the flat earth conspiracy, apple vs android and different types of crisps. Sam's insta: https://www.instagram.com/samuel.r.cl... Kian's insta: https://www.instagram.com/kiancook_/ Podcast insta: https://www.instagram.com/sheenanigan... First 5 episodes: https://soundcloud.com/sheenaniganspo...
On this week's installment of the Sheénanigans podcast, I am joined by 5 of my friends to talk about Cardi B, gangs, bigfoot and more for the fifth episode! This is not an episode to miss! Raph's twitter: https://twitter.com/35CHAlNS Kamila's insta: https://www.instagram.com/kamilawernik/ Ben's insta: https://www.instagram.com/bengillespi... Ben's other insta: https://www.instagram.com/gillespie_p... Scott's insta: https://www.instagram.com/srw1217/ Will's insta: https://www.instagram.com/brillwookes/ My insta: https://www.instagram.com/sheemazing/ Podcast insta: https://www.instagram.com/sheenanigan... Listen to this podcast on soundcloud: https://soundcloud.com/sheenaniganspo...
On this week's installment of the Sheénanigans podcast, I am joined by my friends Henry, Calvin and Lloyd! We talk about year 7s, 5-a-side football, Florida man, and more. This is not an episode to miss! Henry's gram: https://www.instagram.com/hendog943/ Calvin's gram: https://www.instagram.com/calvin111222/ Lloyd's gram: https://www.instagram.com/l17ydc/ My gram: https://www.instagram.com/sheemazing/ Podcast gram: https://www.instagram.com/sheenaniganspodcast
On this week's installment of the Sheénanigans podcast, I speak to my good friends Can (pronounced Jan) and Chris. We talk about how Frank Ocean finessed his record label, deep questions and more. Can's Insta: https://www.instagram.com/canoran_/ Chris' Insta: https://www.instagram.com/chrisrichbeats My Insta: https://www.instagram.com/sheenaniganspodcast My Sounndcloud: https://soundcloud.com/sheenaniganspodcast
On this installment of the Sheemazing and Mates podcast I am joined by my good friends Theo, Joel and Jason. We discuss would you rather questions sourced straight from reddit and other topics. Insta: https://www.instagram.com/sheenaniganspodcast Soundcloud: https://soundcloud.com/sheenaniganspodcast
On this week's installment of the Sheénanigans podcast, I speak to my good friend Kayleigh about topics including aliens and trans people in sports. Just wanted to remind some of the listeners that some of the things said in this podcast are solely my opinion or the opinion of the people in it so yanno, don't be salty. Insta : https://www.instagram.com/sheenaniganspodcast Soundcloud: https://soundcloud.com/sheenaniganspodcast
Digital Nomad Mastery - Podcast Interview about How to Overcome Social Media and Internet Addiction with A.N. Turner CHECK OUT THE WEBSITE HERE: http://www.BreakingTheFeedbackLoop.com GRAB A COPY OF THE BOOK HERE: https://www.amazon.com/Breaking-Feedb... TOPIC INFO: Internet addiction affects as many as one in eight Americans. Author A.N. knows what it's like to have, and escape from a lifestyle of digital dependence. In his new book Breaking the Feedback Loop: How I Liberated Myself from Internet Addiction and How You Can Too (May 2018,) he provides a concise, essential guide written for young adults, college students, millennials, young professionals and anyone who is negatively impacted by the Internet. Whether it's a high school or college student who feels stuck in the never-ending feedback loop of social media and online usage, the parent of a young adult who might be addicted to the internet, or for anyone who feels they are spending way too much time online, Breaking the Feedback Loop offers hopeful and realistic insights into how to go on a much-needed “digital diet” to improve their relationship with the Internet and reengage with work, peers, and life to maximize happiness and productivity. AUTHOR BIO: A.N Turner was a product manager intern at Nanigans, a marketing partner of Facebook, where he worked on software used by the largest companies in the world for Facebook advertising. He has spent time under published academic authors at the University of Pennsylvania researching how our lives are impacted by our relationships with technology. Turner went on to work at the Overstock.com headquarters as the product manager over the advertising technology team. He managed an online advertising system using machine learning to buy ads most likely to lead to new purchases often on sites designed to attract users' attention. He's now using his knowledge to help people improve their relationship with the Internet, particularly through his book Breaking the Feedback Loop. For more information, please visit www.breakingthefeedbackloop.com and connect with Turner on Pinterest, Goodreads, Instagram, and Twitter @A_NTurner. Breaking the Feedback Loop is available in trade paperback and eBook from Amazon and at booksellers nationwide. Thank you for watching our video. GET EMAIL UPDATES on our website: http://www.DaddyBlogger.com LIKE us on Facebook: http://www.facebook.com/DaddyBlogger SUBSCRIBE to us on YouTube: http://www.youtube.com/tokyoricky FOLLOW us on Twitter, Instagram, and Pinterest: http://www.twitter.com/tokyoricky http://www.instagram.com/tokyoricky http://www.pinterest.com/tokyoricky Also, check out our Digital Nomad Mastery business at: http://www.DigitalNomadMastery.com #DaddyBloggerWorldTour #DigitalNomadMastery
This week's episode we break down the winners and losers of race 1,000, Ferrari's Shanghai-nanigans, share our thoughts around the paddock after Shanghai, and take a quick look at Azerbaijan. Enjoy!
Join Boston's Top Angels in Our Syndicates: Learn About Our Syndicates Upon graduating in the upper strata of her engineering class at MIT, Lucinda Linde was promptly accepted at Harvard Business school. She worked as an engineer in two successful tech companies, one of which was co-founded by Clayton Christensen of “Innovator’s Dilemma” fame. Her incisive intellect and practical outlook were prized by giants such as HBS’ Howard Stevenson (Link to Howard Stevenson's Interview - Our Most Downloaded Podcast) who hired her to study best practices in angel investing. Lucinda joined Walnut and entered the realm of venture investing. Along the way she took seven years off to be a full-time mother. She has now reinvented herself as a mathy marketing consultant. Sal describes his role in raising the first money for startup rocket ship SQZ Biotech. Lucinda’s undergrad summer internships helped eliminate doing research as a career. Experience running Lecture Series Committee gave her an early taste of running a business. Got into HBS with admissions deferred for two years; did two internships in those two years. Project management and operations in two successful tech companies. Ceramics Process Systems co-founded by Clayton Christiansen & Molten Metal Technologies. Consulting on best practices for business innovation and angel investing. Left consulting when her first baby came along due to travel schedule. Venture investing seemed a better life style fit with parenting. Drawn to Walnut because she wanted to get into software investing. Jean Tempel, also of Walnut Ventures, brought Lucinda into the VC fund she was raising. Jean was a fantastic mentor to Lucinda. Ken Morse and Howard Stevenson hired Lucinda to write a study on the best practices in angel investing. Study was used to teach about angel investing at MIT Sloan for a decade. Angel groups were just starting then. Band of Angels. The VC fund was fully invested so Lucinda saw this as a natural moment to take time out from her career to focus on her children. Fired by 11-year-old son as robotics coach. Wake up call to go back to her career! Parents have to be the voice that teenagers hear as an alternative to mass media and their peers. Connected with Ric Calvillo, founder of Nanigans, at Walnut Venture Dinner. In 2011 Nanigans was one of the companies Facebook was trying out as it got into advertising. Lucinda’s jaw dropped to hear they were already at cash flow break even. Helped with raising money and recruiting. Sal reads a splendid review from listener & angel investor Erik Bullen. Nanigans’ pivots. Started out managing campaigns for clients but gradually migrated to SaaS model where their platform enabled customer to run their own campaigns. Next step was to provide transparency to customers. Focus is “incrementality” rather than attribution, figuring out where spending money actually causes customers to do incremental purchases. Attribution models had failed to make the distinction. Squadle, restaurant automation startup automating. Saves time and increases reliability of data. IoT comes to the back of the restaurant house. At Squadle, Lucinda learned the importance of speaking in the language of the customer; using abstract terms like accountability and IoT got no response from restaurant operators. When she showed an image of a log book the response hit an artery of concern. Lucinda started angel investing because of father in law who is a successful repeat founder. What Lucinda looks for in startups: Are you solving a top priority of your customers? Is this a green field? Nanigans. Wayfair. Critical skills. Traction & agility. How close to product/market fit. Room enough to pivot. Easy to invest too early. Lucinda wonders if there is some application of distributed ledger technology whose time has come. Marketing advice for startups. Trial and error applied wisely is the best tool. Exposure to the customer is essential. Advice to startups: hire marketing people according to how developed your marketing program is. In marketing, there is no playbook.
Ric Calvillo, co-founder and CEO of Nanigans, talks about how incremental revenue plays a role in digital ad strategy.
Nangians is a young Boston company that’s redefining how businesses measure online success. They help retail brands improve retargeting strategies on social media and other digital channels to track the impact advertising has on revenue. Right now, 90% of marketers are doing retargeting wrong, and it’s costing them billions. Led by serial Entrepreneur, Rick Calvillo, Nanigans is an advertising automation leader specializing in improving retargeting and ad spend allocation, regardless of the channel. After starting with as simply a Facebook Marketing Partner, Nanigans now works with major brands like Rue La La to help optimize their ad spend and bridge the gap between paid and unpaid social. While retargeting is nothing new, Nangians differentiates itself on how it measures success. Most marketers look at stats like CPC and last-touch clickthroughs and claim success for driving new customers. But, what about those users who would have bought anyway, even if they weren’t shown an ad? It doesn’t tell the full story. Instead, Nanigans’ platform is based on incremental revenue - the additional lift generated by advertising that would otherwise not have been captured without ad spend. This approach directly ties ad spend to revenue and has helped Rue La La see 6.5x higher return. I invited Rick Calvillo Nanigans to learn more about the company’s journey, how its approach helps solve for many of the headaches marketers face, and how incrementality can help marketers take back control of their ad spend.
Meet Nanigans Co-founder & CEO Ric Calvillo, hear lessons learned from the ups and the downs of the startup journey, and data-driven insight about what most Facebook advertisers are getting wrong.
For this episode, we're chatting with Dan Slagen, the CMO and GTM of Alignable - the networking platform for small and local business owners. Dan is one of the most respected and well-known marketers in Boston for his work with Hubspot, Nanigans, and Wayfair. He has been featured on Bloomberg TV, Fast Money, The New York Times, the Wall Street Journal, TechCrunch, AdAge, and VentureBeat, among many others. Dan is now leading the charge of all marketing efforts for Alignable. In this episode we’re discussing: - 2 case studies of clever SMB customer experience tactics from companies with little marketing budgets. - How customer experience can help SMBs maintain and build relationships. - What customer experience means to the SMB world, and should they even care? I personally loved this conversation, found it very insightful, and most of all actionable. So as always, grab a pen, grab some paper, and without any further ado, please welcome, Dan Slagen. Dan Slagen: https://twitter.com/danslagen Alignable: https://www.alignable.com/
OUT AND OUT TALK IS A weekly Dose ofLGBT Entertainment, News of the Gay, Human Interest Gays,all the Pageant 411, & a heaping serving of Tatiana & Johns Hilarity and SHE-nanigans.
Unique value selling, a tactic that’s been employed in the software world for years, guides practitioners to figure out why a product is a particularly good fit for a prospect, and then sell them on that message. That unique value proposition is something all startups mull over from Day One. Too few, however, break that high-level message down into dollars and cents for their potential customers, tying it directly to the bottom line. This week’s podcast invitee, Nanigans’ SVP of Global Sales Aaron Mittman, argues that a unique value selling proposition must be underpinned by a thorough, quantitatively sound ROI. By deconstructing ROI into an actual spreadsheet calculation, you can not only arm your target with a defensible method to evangelize the sale internally, but you are also forced to uncover potential gaps in your sales strategy. Perhaps your Ideal Customer Profile (ICP), for example, should prioritize those leads with higher ROI, whether that be a result of their business model, products they currently use, or how quickly they are growing. Without an ROI calculation to back it up, unique value selling can often devolve into the sales team echoing what management believes its strongest product features to be; sometimes, it’s better to let the numbers do the talking. Aaron’s quantitative ROI model seeks to calculate positive impact in 4 areas: (1) increased revenue, (2) decrease costs, (3) decreased risk, and (4) increased speed-to-market. An informed salesperson will be able to walk a potential client through top- and bottom-line math, highlight protection against threats (e.g. increase uptime, reduce liability), and underscore how a product can help clients execute more quickly than ever before. So tune in to hear Aaron’s advice on how to best structure your ROI calculation and bring your unique value selling efforts to the next level! Currently the SVP of Global Sales at Nanigans, Aaron draws from years of experience investing and advising SaaS startups, including CoinTent, CoVis, and Mortar Data. And he’s put this ROI quantification strategy to work many times over. I’d recommend the exercise to even the earliest-stage founders; at the very least it’s a healthy stress-test of your product’s value prop, and at best, you may find it helps your reps drive more deals over the line. Happy listening!
Unique value selling, a tactic that’s been employed in the software world for years, guides practitioners to figure out why a product is a particularly good fit for a prospect, and then sell them on that message. That unique value proposition is something all startups mull over from Day One. Too few, however, break that high-level message down into dollars and cents for their potential customers, tying it directly to the bottom line. This week’s podcast invitee, Nanigans’ SVP of Global Sales Aaron Mittman, argues that a unique value selling proposition must be underpinned by a thorough, quantitatively sound ROI. By deconstructing ROI into an actual spreadsheet calculation, you can not only arm your target with a defensible method to evangelize the sale internally, but you are also forced to uncover potential gaps in your sales strategy. Perhaps your Ideal Customer Profile (ICP), for example, should prioritize those leads with higher ROI, whether that be a result of their business model, products they currently use, or how quickly they are growing. Without an ROI calculation to back it up, unique value selling can often devolve into the sales team echoing what management believes its strongest product features to be; sometimes, it’s better to let the numbers do the talking. Aaron’s quantitative ROI model seeks to calculate positive impact in 4 areas: (1) increased revenue, (2) decrease costs, (3) decreased risk, and (4) increased speed-to-market. An informed salesperson will be able to walk a potential client through top- and bottom-line math, highlight protection against threats (e.g. increase uptime, reduce liability), and underscore how a product can help clients execute more quickly than ever before. So tune in to hear Aaron’s advice on how to best structure your ROI calculation and bring your unique value selling efforts to the next level! Currently the SVP of Global Sales at Nanigans, Aaron draws from years of experience investing and advising SaaS startups, including CoinTent, CoVis, and Mortar Data. And he’s put this ROI quantification strategy to work many times over. I’d recommend the exercise to even the earliest-stage founders; at the very least it’s a healthy stress-test of your product’s value prop, and at best, you may find it helps your reps drive more deals over the line. Happy listening!
In this episode, Tatiana & John dish up an healthy dose of HE-larity & SHE-nanigans. covering pageant 411 and their unique take on Caitlyns new show, "I am Cait".
Episode 73: Listening to the ramblings of two sleep depraved people where Jeremy talks about his Vacation, and Craig discusses some incredibly inappropriate behavior.
Esta es la conclusión obtenida de un estudio realizado por Nanigans al comparar determinadas métricas de los dos formatos publicitarios de Facebook, los page post ads y los anuncios patrocinados, donde se analizó el CTR (ratio de clicks por impresiones), el CPC (coste por click) y el CPA (coste por acción).
Esta es la conclusión obtenida de un estudio realizado por Nanigans al comparar determinadas métricas de los dos formatos publicitarios de Facebook, los page post ads y los anuncios patrocinados, donde se analizó el CTR (ratio de clicks por impresiones), el CPC (coste por click) y el CPA (coste por acción).