Podcasts about commission junction

Tye DeGrange is the founder and CEO of Round Barn Labs, a performance and affiliate marketing company that has worked with companies like Oculus, thredUp, ModCloth and Nextdoor. Prior to that he had career stints at Amazon, eBay and Commission Junction. He grew up on a horse ranch in Northern California!  He's also a husband and the father of two kids. In today's conversation we discussed:* What life was like growing up on a ranch and the work ethic that instilled in him* Tye's parenting philosophies and the books they're rooted in* His relationship with social media and its influence on his kids* How he met his wife -- possibly my favorite story yet!* The importance of consistency, simplicity and a well-structured dayListen or watch Startup Dad on Apple, Spotify, YouTube, and Overcast.—Where to find Tye DeGrange- LinkedIn: https://www.linkedin.com/in/tyedegrange/- Twitter / X: https://twitter.com/TyeDeGrange- Round Barn Labs: https://www.roundbarnlabs.com/Where to find Adam Fishman- Newsletter: startupdadpod.substack.com - Newsletter: www.FishmanAFNewsletter.com- LinkedIn: https://www.linkedin.com/in/adamjfishman/- Instagram: https://www.instagram.com/startupdadpod/—In this episode, we cover:[1:58] Welcome[2:33] Tye's professional background[5:57] Work ethic from ranch childhood; the story of round barns[10:24] How Tye met his wife[12:07] Tye's kids[14:11] Their decision to start a family[20:13] His earliest memory of being a dad[21:32] Most surprising thing about being a dad[23:15] Advice that resonates with Tye[25:35] Parenting frameworks[33:29] Where Tye and his partner don't align[36:18] His kid's relationship to technology[42:38] What did Tye give up to be a dad?[45:33] A mistake Tye made as a dad[47:47] Balance work/life[50:34] Follow along with Tye[51:20] Rapid fire—Show references:How To Raise Successful People: Simple Lessons for Radical Results by Esther Wojcicki: https://www.amazon.com/How-Raise-Successful-People-Lessons/dp/1328974863/Yellowstone: https://www.imdb.com/title/tt4236770/Bob Feist invitational: https://bfiweek.com/schedule/Cool Gray City of Love: 49 Views of San Francisco Hardcover by Gary Kamiya: https://www.amazon.com/Cool-Gray-City-Love-Francisco/dp/1608199606National Lampoon's Vacation: https://www.imdb.com/title/tt0085995/Fountain Grove, Ca: https://en.wikipedia.org/wiki/Fountain_Grove,_CaliforniaOculus: https://www.meta.com/quest/quest-3/ThredUP: https://www.thredup.com/ModCloth: https://modcloth.com/NextDoor: https://nextdoor.com/Amazon: https://www.amazon.comEbay: https://www.ebay.com/Commission Junction: https://www.cj.com/Salesforce: https://www.salesforce.com/Bowflex: https://www.bowflex.com/homeStubHub: https://www.stubhub.com/Baby Bjorn: https://www.babybjorn.com/Bringing Up Bébé: One American Mother Discovers the Wisdom of French Parenting (now with Bébé Day by Day: 100 Keys to French Parenting) by Pamela Druckerman: https://www.amazon.com/Bringing-Up-B%C3%A9b%C3%A9-Discovers-Parenting/dp/0143122967Simplicity Parenting: Using the Extraordinary Power of Less to Raise Calmer, Happier, and More Secure Kids Paperback by Kim John Payne and Lisa M. Ross: https://www.amazon.com/Simplicity-Parenting-Extraordinary-Calmer-Happier/dp/0345507983/Lion King: https://www.imdb.com/title/tt0110357/Sing 2: https://www.imdb.com/title/tt6467266/The Goonies: https://www.imdb.com/title/tt0089218/Daniel Tiger Potty Episode: https://pbskids.org/video/daniel-tigers-neighborhood/2328918496—For sponsorship inquiries email: podcast@fishmana.com.For Startup Dad Merch: www.startupdadshop.com Production support for Startup Dad is provided by Tommy Harron at http://www.armaziproductions.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit startupdadpod.substack.com

Tye DeGrange is the founder and CEO of Round Barn Labs, a performance and affiliate marketing company that has worked with companies like Oculus, thredUp, ModCloth and Nextdoor. Prior to that he had career stints at Amazon, eBay and Commission Junction. He grew up on a horse ranch in Northern California!  He's also a husband and the father of two kids. In today's conversation we discussed: What life was like growing up on a ranch and the work ethic that instilled in him Tye's parenting philosophies and the books they're rooted in His relationship with social media and its influence on his kids How he met his wife -- possibly my favorite story yet! The importance of consistency, simplicity and a well-structured day — Where to find Tye DeGrange - LinkedIn: https://www.linkedin.com/in/tyedegrange/ - Twitter / X: https://twitter.com/TyeDeGrange - Round Barn Labs: https://www.roundbarnlabs.com/   Where to find Adam Fishman - Newsletter: https://startupdadpod.substack.com/ - Newsletter: https://www.fishmanafnewsletter.com - LinkedIn: https://www.linkedin.com/in/adamjfishman/ - Instagram: https://www.instagram.com/startupdadpod/ — In this episode, we cover: [1:58] Welcome [2:33] Tye's professional background [5:57] Work ethic from ranch childhood; the story of round barns [10:24] How Tye met his wife [12:07] Tye's kids [14:11] Their decision to start a family [20:13] His earliest memory of being a dad [21:32] Most surprising thing about being a dad [23:15] Advice that resonates with Tye [25:35] Parenting frameworks [33:29] Where Tye and his partner don't align [36:18] His kid's relationship to technology [42:38] What did Tye give up to be a dad? [45:33] A mistake Tye made as a dad [47:47] Balance work/life [50:34] Follow along with Tye [51:20] Rapid fire — Show references: How To Raise Successful People: Simple Lessons for Radical Results by Esther Wojcicki: https://www.amazon.com/How-Raise-Successful-People-Lessons/dp/1328974863/ Yellowstone: https://www.imdb.com/title/tt4236770/ Bob Feist invitational: https://bfiweek.com/schedule/ Cool Gray City of Love: 49 Views of San Francisco Hardcover by Gary Kamiya: https://www.amazon.com/Cool-Gray-City-Love-Francisco/dp/1608199606 National Lampoon's Vacation: https://www.imdb.com/title/tt0085995/ Fountain Grove, Ca: https://en.wikipedia.org/wiki/Fountain_Grove,_California Oculus: https://www.meta.com/quest/quest-3/ ThredUP: https://www.thredup.com/ ModCloth: https://modcloth.com/ NextDoor: https://nextdoor.com/ Amazon: https://www.amazon.com Ebay: https://www.ebay.com/ Commission Junction: https://www.cj.com/ Salesforce: https://www.salesforce.com/ Bowflex: https://www.bowflex.com/home StubHub: https://www.stubhub.com/ Baby Bjorn: https://www.babybjorn.com/ Bringing Up Bébé: One American Mother Discovers the Wisdom of French Parenting (now with Bébé Day by Day: 100 Keys to French Parenting) by Pamela Druckerman: https://www.amazon.com/Bringing-Up-B%C3%A9b%C3%A9-Discovers-Parenting/dp/0143122967 Simplicity Parenting: Using the Extraordinary Power of Less to Raise Calmer, Happier, and More Secure Kids Paperback by Kim John Payne and Lisa M. Ross: https://www.amazon.com/Simplicity-Parenting-Extraordinary-Calmer-Happier/dp/0345507983/ Lion King: https://www.imdb.com/title/tt0110357/ Sing 2: https://www.imdb.com/title/tt6467266/ The Goonies: https://www.imdb.com/title/tt0089218/ Daniel Tiger Potty Episode: https://pbskids.org/video/daniel-tigers-neighborhood/2328918496 — For sponsorship inquiries email: podcast@fishmana.com. For Startup Dad Merch: www.startupdadshop.com  Production support for Startup Dad is provided by Tommy Harron at http://www.armaziproductions.com/

Do you want to increase your earnings through lead-generation strategies? I will be revealing the key to maximizing your revenue through data monetization in lead generation. By implementing the solution I'll be sharing, you can achieve greater financial gains from your lead generation efforts.My special guest is Phil SmithMeet Phil Smith, a seasoned entrepreneur, investor, and author, renowned for his expertise in B2B lead generation. With a wealth of experience and a proven track record of working with over 10,000 clients, Phil brings a unique blend of industry insight and practical know-how to the table. As a sought-after consultant, he's a treasure trove of knowledge when it comes to lead monetization strategies. Get ready to glean invaluable wisdom from Phil's wealth of experience in the lead generation arena. It's going to be an eye-opening and enlightening conversation!"Lead buyers, even us, we want leads every single day. Every single day. We can't stop generating leads or else you go out of business. So it's a great business to be in because lead buyers just never stop buying." - Phil SmithIn this episode, you will be able to:Discover Profitable Lead Monetization StrategiesUnlock the Power of Qualified LeadsMaster Proven Lead Generation StrategiesMonetize Data for Enhanced Lead GenerationIgnite Motivation and Success in Lead GenerationUnleash the Power of Qualified LeadsWhen it comes to acquiring leads, Phil emphasizes the value of quality over quantity. His distinctive method of prizing quality leads--those who are sincerely interested, capable, and ready to take action--significantly enhances the potential of converting them into real customers. His elucidative insights on lead generation shed light on maximizing ROI by focusing on the most promising leads.The resources mentioned in this episode are:Visit philipfsmith.com to learn more about lead generation and monetizing data.Connect with Phil Smith on LinkedIn to share your thoughts on this conversation.Explore affiliate networks like CJ.com, Commission Junction, ShareASale, or MaxBounty to find companies to partner with for lead monetization.Consider hiring offshore virtual assistants to help with lead generation and data monetization efforts.Take action to start monetizing your leads and explore new opportunities for revenue generation. Let's Connect!

Barrett Cordero is the President of BigSpeak, a speaker's bureau representing motivational and keynote speakers. Under his direction, the company has generated exponential growth and has been listed in Inc. Magazine's 5000 fastest-growing companies for six years. Before joining BigSpeak, Barrett was an Account Representative at CJ (formerly Commission Junction) and a Manager at the Four Seasons Hotels and Resorts. He is a member of the Young Presidents' Organization (YPO). In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Barrett Cordero, the President of BigSpeak, about leveraging sales and speaking to build a business. They also discuss tips for working with high-profile individuals, how to thrive as a dyslexic, and how the 2008 economic recession and the pandemic impacted the speaking industry.

"Sparking the change that I want to see in my community one day at a time. Together We Can!!!" 1036 W 6th Street , Junction City, KS, United States, Kansas https://gofund.me/3dd2f6c1

Our guest is industry veteran Blake Cantrell. Blake has several exciting stops in his career including Commission Junction, Impact, and Partnerize and he brings that unique perspective to the show.We talk about career, how to make a decision to move on and most of all we dive into what makes up a good partnership and why they are so important to our channel and anyone's affiliate marketing endeavors.As of the date of publishing of this episode, Blake is also looking for his next exciting opportunity. So if you are looking for some one to develop your partnership department or grow your partnerships, Blake is your guy. Oh, and if you are in the music industry, then definitely reach out to this passionate digital marketing and musician. You can reach Blake on LinkedIn.

In this awesome episode of the Niche Pursuits podcast, Jim Campbell shares with host Jared his strategies for growing a successful brand in the honeymoon industry. With a background in entrepreneurship and marketing, Jim saw an opportunity in the market and started honeymoongoals.com in 2019 right before Covid hit! And despite the impacts of Covid on the travel niche, Jim remained bullish and continued creating valuable content and building authority for the website throughout the pandemic. He used templates to provide destination and resort recommendations, ensuring that honeymooners had tailored information at their fingertips. To help with content creation, Jim hired writers who were carefully vetted for quality research and information. The investment finally paid off when travel restrictions eased and people started booking honeymoons again. Jim monetizes the website primarily through affiliate revenue, partnering with travel agencies and resorts to earn commissions from bookings. Jim emphasizes the importance of sales and understanding customer preferences to drive conversions and revenue. The travel industry, particularly for honeymoons, relies heavily on bookings and partnerships. Jim has found success with affiliate programs like Expedia and Booking.com, as well as TripAdvisor's program on Commission Junction. He also sees potential in direct advertising with resorts. While the Amazon affiliate model doesn't work well for the travel industry, Jim believes that analyzing customer buying patterns and adjusting content accordingly can improve conversion rates. Building a legitimate business with a reputable brand helps establish authority and gain valuable backlinks. And as a result, he recently acquired the site honeymoons.com, expanding his portfolio in the niche with plans to build a larger website with such a premium domain. Jim plans to keep the brands separate for now and aims to expand monetization with a booking engine on the site. He acknowledges the potential threat of AI writing but believes that the human touch and expertise are still crucial in creating high-quality content. Jim also highlights the importance of secondary strategies like social media, particularly Pinterest, video content, and author expertise for improving the website. His ultimate goal is to create a more established business and explore opportunities such as a travel agency and YouTube channel. Jim's story is the quintessential Niche Pursuit and and his strategies are highly valuable for any niche site owner to take notes on! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Emma Moon's on the Female Founder World podcast with Jasmine Garnsworthy!   Emma's the go-to affiliate marketer for brands like Kinfield, Golde, Great Jones, and Jones Road. She's the Founder of Praize, a content-led affiliate marketing studio, has been featured in TIME and Huffpost, and is the person to teach you how to level up your affiliate PR strategy. In this episode Emma's chatting through how brands you love are landing mentions in major publications and driving revenue in a big way. This episode is a quick look into the workshop that Emma will be hosting as part of our six week LAUNCH LAB series starting 12 September. In Emma's workshop we'll cover:  what's affiliate PR and how can it help your business; how to build your affiliate PR engine; platforms to use; how to write your affiliate PR pitch; and more. Links Come to a Female Founder World online or IRL event: https://www.femalefounderworld.com/events  Join our group chat for entrepreneurial girlies: https://links.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  Join our free workshop series, Launch Labs: https://www.femalefounderworld.com/launch-lab Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber and join the group chat: https://bestie.femalefounderworld.com/ Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Emma's agency: https://praize.studio/ Emma's recommended affiliate tools: ShareASale, PepperJam, Impact, Commission Junction

In episode 6 of the Performance Marketing Spotlight Geo Yuhba, Director of Client Strategy at Paylode, joins the podcast. Geo has spent over 2 decades in the affiliate marketing space. He got his start on the network side with Commission Junction where he was for 19 years as their Network Development Director. Listen in to our discussion on the changes and evolution of the affiliate marketing industry.

Zie je als adverteerder zijnde dat je affiliate resultaat terug loopt in GA4? CJ - affiliate netwerk Commission Junction - heeft hier onderzoek naar gedaan en weet waardoor dit komt. In deze podcast aflevering neem ik je mee in de reden en wat je kunt doen om dit te fixen, maar ook waarom je dit wilt weten als affiliate. Want met GA vaak als single point of truth kan dit ook effect op jou hebben. Het blogartikel over het onderzoek van CJ vind je hier.

Adam Viener is the Founder and Chairman of Imwave, a performance search engine marketing agency focused on driving performance-based sales to companies through pay-per-click search engine advertising. He is the Founder of Yazing, an influencer monetization and cashback shopping platform, where they get a commission on every sale they make and influence online. He also co-founded Cyberia, one of the first Internet access companies, in 1993, which he sold in 1998. Adam is a recognized leader in the internet marketing world who has been on the publisher advisory boards of The Google Affiliate Network and Commission Junction. He is a Performance Marketing Association and Forbes Business Council member who has written for Forbes, ReveNews.com, and Search Engine Land. In this episode… Are you struggling with making your affiliate program a success? How can you drive the right type of traffic to your site?  Driving performance-based sales through pay-per-click search engine advertising is challenging. Adam Viener recommends partnering with a marketing agency that can help you with your marketing efforts without increasing the costs. He shares how he helps companies build and launch a large-scale search marketing campaign to drive traffic that converts to sales on their sites.  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring Adam Viener, Founder and Chairman of Imwave. Adam talks about the genesis of Imwave, how it helps clients build and launch effective pay-per-click search engine keyword marketing campaigns, its ideal clients, and Yazing.

In episode 4 of the Performance Marketing Spotlight, Laura Press joins us from Impact's PXA. The PXA or Partnerships Experience Academy helps affiliate marketers "access live, instructor-led training and short courses on all aspects of affiliate and partnership management, measurement, strategy, and growth." Laura has been in the affiliate marketing space for over a decade. She got her start at Commission Junction and then served in various roles on the publisher side for SHOP.com, DealMoon, and ShopHerMedia. Listen in as she shares her insights as an industry veteran.

Lauren Lee is the Senior eCommerce Business Development Manager of ClickBank, an e-commerce platform with a global affiliate marketplace that empowers entrepreneurs to build, market, and scale online. In this role, she utilizes her expertise in affiliate marketing. Before ClickBank, Lauren was the Director of Business Development at Brad's Deals, Senior Accessories Buyer at Groupon, and eCommerce Sales Manager at vfish Designs. In this episode… Are you struggling to grow your e-commerce brand? Affiliate marketing is a fruitful route to consider, but where do you start?  Promoting your product through affiliates — organizations or influencers with a great deal of traffic on their websites — can help you reach more people. The challenge lies with how brand owners connect with the right affiliate. Lauren Lee, an affiliate marketing expert, recommends joining an affiliate network or platform like ClickBank, ShareASale, and Commission Junction, to name a few. These platforms host the relationship between a seller and an affiliate to help brand owners make the right decision. Today, Lauren shares how they help clients get products in front of more people through affiliate marketing.  In this episode of the Quiet Light Podcast, Joe Valley sits down with Lauren Lee, Senior eCommerce Business Development Manager of ClickBank, to discuss how e-commerce brands can thrive through affiliate marketing. Lauren explains the ins and outs of affiliate marketing, tips to build your affiliate program, common mistakes, and how expert partnerships can help you boost your affiliate program results.

Are you looking for ways to make money online? If so, joining affiliate programs and networks can be a great way to do just that! In this podcast, we will be discussing some of the top affiliate programs and networks that you can join to start earning money right away. From Amazon Associates to Clickbank to Commission Junction, we'll take a look at the various options available, what each one offers and how to get started. Don't forget to include the keyword "affiliate program" in your search queries to find the best programs for you. Thanks for watching and good luck with your affiliate marketing!Join The Cashflow challenge hereWant to connect with us & learn more about passive income online then join our Private Facebook group - Passive Buddies Facebook Group

It's practically impossible to ignore the air fryer. Much like the InstantPot a few years back, these countertop appliances promise us a faster and healthier way to cook: crunchy chicken, golden french fries, crispy vegetables with none of the downsides of deep frying. But how much can an air fryer really change the way you cook and eat? And, like, can you actually fry something with air? This week, Amanda is joined by BA senior staff writer and air fryer enthusiast Alex Beggs to talk about this latest must-have kitchen gadget, whether they can deliver on their promises, and how to decide if it's worth the price...and the counter space. Along the way, associate food editor Rachel Gurjar stops in to talk about her sesame coconut chicken tenders and brussels sprouts with honey butter recipes (both made for the air fryer, of course).  Stuff we talk about in this episode: - Gaby Melian's Instant Pot Pork Carnitas recipe: https://www.bonappetit.com/recipe/instant-pot-pork-carnitas - Bon Appétit's Air Fryer Guide: https://www.bonappetit.com/story/best-air-fryer - Beggs' Air Fryer-Centric Trader Joe's Reviews: https://www.bonappetit.com/story/trader-joes-spring-2021-reviews - Breville Oven Air (Pro): https://www.amazon.com/Breville-BOV900BSS-Convection-Brushed-Stainless/dp/B01N5UPTZS?&linkCode=sl1&tag=bapodcasts-20&linkId=5fdea3b0cf6c0b1978e59b6e4a32ed7e&language=en_US&ref_=as_li_ss_tl - Breville Mini Smart Oven: https://www.bedbathandbeyond.com/store/product/breville-reg-mini-smart-oven-reg-with-element-iq-trade/1041174425?skuId=41174425&enginename=google&mcid=AF_CJ___5370367&product_id=41174425&adtype=pla_with_promotion&product_channel=online&adpos=&creative=499413965194&device=c&matchtype=&network=g&gclid=Cj0KCQjw4eaJBhDMARIsANhrQAAYzDB3LH9V2jUi88w9UUtziCmzmy3F86UEws8OXC4wJjS7S56wrMYaAqksEALw_wcB&gclsrc=aw.ds&AID=11469020&PID=100023470&SID=100105X1555765X6244e659cde639720abde1811039b21c&source=Commission+Junction&utm_source=Skimlinks&utm_medium=affiliate&utm_campaign=Bed+Bath+%26+Beyond+Deep+Link&utm_content=5370367&cjevent=d2c8479d25f311ec81c4ea710a82b824 - COSORI Air Fryer Max XL: https://www.amazon.com/COSORI-Electric-Reminder-Touchscreen-Certified/dp/B07GJBBGHG?&linkCode=sl1&tag=bapodcasts-20&linkId=70a19e409e6238e97106bc2ce0757d28&language=en_US&ref_=as_li_ss_tl - Hetty McKinnon's Sesame Broccoli and Tofu recipe : https://www.bonappetit.com/recipe/sesame-tofu-with-broccoli Some of Andy's Toast Recipes:  - Tomato Toast with Chives and Sesame Seeds: https://www.bonappetit.com/recipe/tomato-toast-with-chives-and-sesame-seeds - Kimchi Toast: https://www.bonappetit.com/recipe/kimchi-toast - Sarah Jampel's Coconut Tofu Stir-Fry recipe: https://www.bonappetit.com/recipe/coconut-tofu-stir-fry - Rachel Gurjar's Air Fryer Sesame-Coconut Chicken Tenders recipe: https://www.bonappetit.com/recipe/air-fryer-sesame-coconut-chicken-tenders - Rachel Gurjar's Crispy Brussels Sprouts with Honey Butter recipe: https://www.bonappetit.com/recipe/crispy-brussels-sprouts-with-honey-butter - Rachel Gurjar's Spiced Potato Wedge Fries with Yogurt Tahini Sauce recipe: https://www.bonappetit.com/recipe/spiced-potato-wedge-fries-with-yogurt-tahini-sauce *(When you buy something through our links, we earn an affiliate commission.) For a transcript of this episode, please follow this link. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Leilani Han is the Executive Director, Commerce of Wirecutter, a division of the New York Times. Her career path is rather unique: she started out working for several start-ups where she was exposed to affiliate marketing, then found herself at a top tier network, Commission Junction, and then went on to work at Wirecutter. She's seen the industry from multiple vantage points including affiliate/publisher, advertiser, and network. That perspective brings a lot of enlightening learnings that I think you'll find super helpful no matter what side of the ball you play on.In our conversation we cover:Commerce ContentLeadership principlesChanges to leadership during and after the pandemicEmployee development, what it is and how she does itThe importance of intentionality in managing peopleBeing a woman and how that has impacted her career and how she coaches women on her teamHow important it is to focus on the audience being served, whether you are an advertiser or a publisherHow advertisers need to focus on the publishers' audience when pitching themWho and what is WirecutterAnd how to work with themAnd so much more! Leilani thank you so much for your time on this episode!If you'd like to connect, check her out on LinkedIn.

When trying to monetize a blog, affiliate marketing is one of the fastest ways to start making money from your site. Affiliate marketing is selling other people's products or services in exchange for a commission on the sale. For more on the basics of affiliate marketing, check out this post. As you get started with using your blog to make recommendations to others, there are a couple of terms you need to know. Affiliate Program vs Affiliate Network There are typically 2 types of options for affiliate marketers. Affiliate programs and affiliate networks.  An affiliate program is when a company manages its own affiliate recruitment, tracking, and payouts. Some large companies, like Amazon, do this. However, this type of affiliate marketing is more commonly used by small businesses and solopreneurs, like Side Hustle Teachers. On the other hand, an affiliate network is a company that manages the affiliate programs for multiple organizations. The networks act as an intermediary and filter for their merchants, as well as managing all the link tracking and payouts. With networks there is often a secondary layer of applying because you will have to apply for the network, then again to each merchant within the network you'd like partner with.   So with that in mind, let's dig in to the 5 affiliate programs or networks all new bloggers should join. 1. Amazon Affiliate Program Amazon is one of the oldest and largest affiliate programs on the web. Because Amazon is so ubiquitous in our 21st century lives, it makes sense for bloggers to join this program. To join, simply click here and then the sign up button. If you already have an Amazon account, you can sign in using that information. If you don't, or you want to keep your personal and affiliate account separate, create a new account. Honestly, part of the benefit of using an affiliate program like Amazon is the ease of use, so I recommend using your existing account, if you have one. Once approved, a gray bar will appear at the top of the screen when you sign into Amazon. There you can check your earnings and easily get affiliate links to share on your blog. Amazon cookies last for 24 hours and apply to anything purchased, whether it was the product you suggested or not. So, if a reader follows a link to a $3 product, but ends up buying a $600 product, you get the affiliate commission on the entire sale. I can tell you from experience! Pros: Amazon sells literally billions of products, so if you want to recommend something… it's probably on Amazon The name Amazon is well known and people feel secure buying from them Easy, free signup Cons: Relatively low commission rates Bank or check payouts only, no PayPal Short cookie life of 24 hours 2. ShareASale Affiliate Program   ShareASale is an affiliate network with more than 16,000 merchants that you can recommend to your readers, and it's wildly popular among bloggers. To join, click here to create an account. Follow the steps provided and then search for merchants you'd like to promote. ShareASale tends to work with small-to-medium businesses, so while you won't find Fortune 500 companies on this platform, there are lots of smaller, highly niched merchants to choose from. Once accepted, you will need to search ShareASale's database and apply separately for each merchant you want to be an affiliate for.  Pros: High acceptance rate for merchants Detailed analytics on each merchant on the platform Great user support for those just getting started Cons: Payout threshold of $50 means it takes longer to get paid Limited links available for each merchant 3. Impact Affiliate Program Like ShareASale, Impact is an affiliate network that was formed by former employees of other affiliate networks, and is quickly becoming a favorite for anyone looking to get started in affiliate marketing. To join, click here. The process to join takes a bit longer than it does on other platforms, but once you're in, getting accepted to a merchant's affiliate program is less cumbersome.  Impact, formerly called Impact Radius, includes many large companies like Best Buy and Home Depot, which is great for building trust with potential buyers. Again, since Impact is an affiliate network, you will need to apply separately for each merchant. When you first join, you may not be eligible to apply for larger merchants, but as you earn commissions, more will open up. Pros: Many large companies work with Impact  $25 payout threshold so you get paid faster Excellent reporting and analytics to track your progress Cons: Many of the larger, more well known merchants are not available to new affiliates Platform navigation is not intuitive 4. Commission Junction Affiliate Program Also known as CJ Affiliate, Commission Junction is another well-established affiliate network that can connect bloggers to numerous companies and products. To join, click here and select “publisher” to let CJ Affiliates know you are a blogger. The application process is relatively straight-forward, however, to become an affiliate (or publisher) you have to apply for each merchant's (advertiser) program separately. CJ makes it easy to find companies that are related to your business by allowing you to search by niche, keyword, or specific business name. When you find a company you'd like to work with, complete their application process. Some will respond instantly, some review each application manually, so it takes a few days, others will never respond. Pros: Well-known, trusted companies are part of CJ Affiliates They serve just about every niche Cons: You have to apply for each company's affiliate program separately, and some are quick tricky to get into Accounts can be cut off for low or no sales Difficult to track payouts for each advertiser 5. Your Personal Choice I know, I know. Insert eyeroll, here, right? But the fact is, the most successful way to make money from any affiliate program is to recommend products or services that are highly specific to your niche and something you use and recommend. To find these programs think about what you use to make life easier, automate tasks, make life more enjoyable, or that are must haves for people in your niche. Go to the websites of those products or services you want to recommend and scroll all the way down to the footer. If they offer a public affiliate program, there will likely be a link to click and register. (This link will often lead to a larger affiliate network, like those we've already discussed… but not always.) If there's no affiliate program available on their website, and it's a product or service you know you want to recommend, reach out to the company or entrepreneur directly and ask. Tell them you love what they do and recommend it to everyone you know. Mention you're starting a blog and would love to partner together to promote their product/service. Pros: Highly niched affiliate programs are less likely to have major competition Your audience is primed to buy these products or services, so sales are often stronger than more general products Working with smaller businesses can often lead to other business partnerships Cons: Not everyone you ask is going to be open to an affiliate relationship Private agreements can be harder to track You're responsible for your own contracts, terms, etc. Putting it All Together There are a gajillion affiliate marketing options out there, and honestly, you can't really go wrong with any of them. In fact, I suggest you join multiple affiliate programs and networks as you learn about how it works.  You will find that some merchants work with more than one network and then you can decide which network fits your goals best. 3 Final Tips: When you join an affiliate network take the time to fill in your profile completely. This will give you the best chance of being accepted to merchants you apply to and help merchants find and reach out to you. Only recommend products or services you truly find useful. Your audience needs to trust that when you tell them to invest in something, it's going to be good. Once that trust is broken, it's hard to get it back. Always disclose that you're an affiliate. This includes affiliate links you share on your blog, in emails, and on social media. Ready to take the next step? Get started with my new free mini-course, the 5-Day Content Challenge. Come up with 6 months worth of post ideas to share your affiliate links in just 20-minutes a day! Enroll for free here!

Join us and Breanna Pair from Thrive as we discuss why it's important to have different income streams. We'll talk about some of the ways you can earn money with the brand you've built with your blog and content creation. *** LINKS MENTIONED: *** 1. FLODESK: https://flodesk.com/c/THEBLOGGERUNION 2. RewardStyle (LikeToKnow.It): https://rewardstyle.com 3. ShareASale: https://www.shareasale.com 4. Commission Junction: https://www.cj.com 5. Impact: https://app.impact.com To watch a video of this conversation visit The Blogger Union YouTube Channel. Want to be part of the live audience during our next episode? Register to become a member at thebloggerunion.com/register and you'll receive email notifications for upcoming webinars, in-person events, and other opportunities. --- Support this podcast: https://podcasters.spotify.com/pod/show/thebloggerunion/support

When you sign up for an affiliate marketing program, you're issued a unique ID and a trackable URL to use in your content promoting the merchant's product(s). When a user clicks on your affiliate link or banner ad, it adds a cookie to the user's browser. If you click on an affiliate link or ad, you might notice the referral code or identifier within the URL. Generally, the link looks longer than it would if you were to visit the merchant's page directly: As an affiliate program manager, you would use these special IDs to verify the referral source of a customer. In other words, these codes are critical for confirming and crediting affiliate partners. Not all affiliate programs operate the same way, of course. Some common commission models include: Pay Per Click (PPC): Affiliates earn credit any time a consumer clicks on their affiliate links. Pay Per Sale (PPS): An affiliate earns a percentage of the referred sale. Pay Per Lead (PPL): If an affiliate's link results in a qualified lead, they receive a fixed commission. Ultimately, the structure and terms depend on whether you're using a self-hosted program or an affiliate marketing network. Networks such as Commission Junction and ShareASale are popular places to get started. These third-party services act as an intermediary between sellers and affiliates. Although they can help with finding and managing affiliate accounts, they don't offer as much control or autonomy as self-hosted programs, such as what you can operate through Easy Affiliate. With the latter, you can create your own program and exercise complete control — and it's simpler than working with a third-party service.

Today I get to talk to long time industry Vet, and Senior Affiliate Marketing Manager at Zoro, Julia Hochstein. Julia started her career in sales at Career Builder and spent some time with some pretty well known brands - Group and Commission Junction. So her experience really speaks for herself and I was super excited to have her on as a guest.Our topics ranged quite a bit today and all of them are gold. Julia had a child pre-covid and during the pandemic and we discuss the differences as a working mom and how important the new found flexibility she found because of the WFH need to her being a mom and a professional.We also talked about the wage gap. You definitely want to listen to this section. Julia shared something with me that blew me away and showed how when we start on an inequitable foundation we are building a system that propagates that inequality. Don't get triggered by what I just wrote, give it a listen and let me know what you think.Then we dove into affiliate marketing and discussed topics likeWe need to stop apologizing for the problems with our channel. SEO's and Paid Search Managers don't.Characteristics of a great affiliate managerWhy it's important to focus on the audience, and not how we feel about a particular category of affiliatesThe importance of understanding the customer's path to purchaseHow consumers are using loyalty, cash back and coupon sites to augment their search or even start their purchasing processJulia was amazing on this podcast and I'm so glad we had a chance to talk. You can follow her on linkedin for more.

Celine Takatsuno is our most recent addition to the PrivacyCloud team. We have asked her to help us understand the current status of the various business models falling under the umbrella of a set of principles that the MyData Global organization has come to embody: human-centric control of personal data, individual empowerment, transparency, interoperability, etc.  More specifically, we have gone through the same list I had put together in a 2019 article, “MyData Business Models”: Privacy Enhancement Tools, User Rights Management platforms, Self-Sovereign Identity tools, Personal Data Stores, Brand Relationship Management tools, Declared Data Platforms, Attention Management and survey-based market research tools, and Personal Data Marketplaces.  About M Celine Takatsuno Celine's been working in data, technology, and privacy spaces for more than a decade. Before joining us at PrivacyCloud, she was working on a couple of personal data projects, one in healthcare and one in e-commerce. She's founded three startups, consulted with a dozen more in media, marketing, and 'tech for good', and early on, led business and strategy teams for industry pioneers like Commission Junction.

Company Name: Woodbridge World Wide / Host A Breath of Fresh Career Company url: Woodbridgeworldwide.com Company Linkedin Profile URL: https://www.linkedin.com/company/2810442/admin/ What does your company do in 5 words or less? Search, Executive Search in Enterprise Software Bio: From his early childhood in Hamden Connecticut, as a passionate ice hockey player, through college he learned many things. Most relevant to his business are that hard work, effort and fun pay off. He has been know to say, “if you can't have fun doing what you are doing then don't do it!”In 2005 when Justin was recruited from the E&J Gallo Winery to get into recruiting, he didn't realize what he was in for. What he did quickly learn was that he loved the fast-paced business of Executive Search, and the ability to talk and get to know as many people as he could. From the time he joined MRI in 2005 he was constantly in the mix and was ranked as the seventh-highest grossing producer in MRI his first year. He helped develop and build their commerce practice which is still a cornerstone of their business today. In December 2011 he decided to leave the group for an opportunity with the industry leader in affiliate marketing, Commission Junction. In his first year, he finished at over 110% of his annual quota. While this was a great performance for a first-year sales manager he realized it wasn't enough for him. He missed Executive Search so he founded Woodbridge World Wide.Today you can find him with his loyal dog Spot (English Setter) by his side supported by his wife, Cindy, and son, Eli. He is also the host of a Breath of Fresh Career podcast which can be found on Apple Podcast, Spotify, and Google Podcast as well as Youtube. Justin attended Salisbury School in CT and graduated from St. Lawrence University in Canton, NY, and attended The Pennsylvania State University in State College, PA. Justin still enjoys playing Hockey with “the boys,” working out, playing golf, mountain biking, and spending time with his family. https://www.woodbridgeworldwide.com/team-post/justin-kane/

It isn't often that you get a chance to have a conversation with someone that has been at the very beginning of our industry and was a catalyst at two of the most impactful technology solutions in our space over the last 20 years. Today I get to do just that. Today I speak with long time friend, industry vet and the very first employee at Commission Junction, Todd Crawford!As I stated above, Todd was the very first employee at Commission Junction and since then has established himself as a thought leader in our space and helped launch one of the most innovative technology platforms in our space.On this episode we discussed the “other” marketing channel, Partnerships. Todd did a great job of explaining the difference and need for partnerships and how Impact, his current venture, empowers this channel to scale.If you are an affiliate marketer or an advertiser that needs to find new channels for growth, has been pushed to go beyond the known affiliates and couponers, or you are simply looking to jump start your idea creation, then this podcast is for you.You can contact Todd at his linkedin, Impact's linkedin and Impact's blog.

Lex Sisney shares the story of how he built Commission Junction, the world's biggest affiliate marketing network.

Affiliate promotion is everywhere. From talk shows to influencers and big-name publications, PR agencies cannot escape the phenomenon any longer. But how exactly should you pitch a product to an e-commerce editor? What’s the best affiliate strategy? In this episode, Megan Foster tells it all, from the editors’ side In this episode of the Social PR Secrets Podcast, host Lisa Buyer delved into the basics and specifics of e-commerce content with Megan Foster. Megan served as a commerce editor for well-known media like The Today Show and Business Insider. She understands the e-commerce world from all perspectives: PR agencies, editors, and shopping content writers. Make sure to listen to set up your own e-commerce affiliation strategy in 2021! E-commerce Media 101 When thinking about getting your product featured through an affiliate program, Megan says you have to first and foremost look at who your audience is. We all know that’s central to any content creation but it’s especially important when it comes to commerce. Not only should you take your audience’s age, gender, interests into account, you also need to focus on their socio-economic status, their buying habits, and what their budget is. From a PR perspective, you need to do your research and pitch things you are used to seeing on that publisher’s website. Make sure your product is in their usual price range and fits their habits. Indeed, publications don’t want to lose the audience they already have because they’re focusing too much on the sales. But What Are Affiliates Exactly? Affiliates are the middlemen between the brand and the publisher. They help create the commission rate so that publishers earn a portion of the sales generated by their feature. If you’re getting started, Megan recommends platforms like Shop Your Likes and LikeToKnowIt. If you’re a bit more experienced, Skimlinks, Rakuten, ShareASale and Commission Junction are all great. However, while they all have the same goal, they all work differently. Do your research, she says, and reach out to their cust

Affiliate promotion is everywhere. From talk shows to influencers and big-name publications, PR agencies cannot escape the phenomenon any longer. But how exactly should you pitch a product to an e-commerce editor? What’s the best affiliate strategy? In this episode, Megan Foster tells it all, from the editors’ side In this episode of the Social PR Secrets Podcast, host Lisa Buyer delved into the basics and specifics of e-commerce content with Megan Foster. Megan served as a commerce editor for well-known media like The Today Show and Business Insider. She understands the e-commerce world from all perspectives: PR agencies, editors, and shopping content writers. Make sure to listen to set up your own e-commerce affiliation strategy in 2021! E-commerce Media 101 When thinking about getting your product featured through an affiliate program, Megan says you have to first and foremost look at who your audience is. We all know that’s central to any content creation but it’s especially important when it comes to commerce. Not only should you take your audience’s age, gender, interests into account, you also need to focus on their socio-economic status, their buying habits, and what their budget is. From a PR perspective, you need to do your research and pitch things you are used to seeing on that publisher’s website. Make sure your product is in their usual price range and fits their habits. Indeed, publications don’t want to lose the audience they already have because they’re focusing too much on the sales. But What Are Affiliates Exactly? Affiliates are the middlemen between the brand and the publisher. They help create the commission rate so that publishers earn a portion of the sales generated by their feature. If you’re getting started, Megan recommends platforms like Shop Your Likes and LikeToKnowIt. If you’re a bit more experienced, Skimlinks, Rakuten, ShareASale and Commission Junction are all great. However, while they all have the same goal, they all work differently. Do your research, she says, and reach out to their cust

33 Ways to Monetize a WebsiteBlog Some links to help monitize your website. Commission Junction - https://www.cj.com ShareASale - https://www.shareasale.com/r.cfm?b=40... Click Bank - https://accounts.clickbank.com/login.htm Adsence - https://www.google.com/adsense/start/ Adsence TOS - https://www.google.com/adsense/new/lo... BuySellAds - https://www.buysellads.com/ Create a Website - https://www.buysellads.com/ PayPal "Buy Now" Button - https://premium.wpmudev.org/blog/5-wo... Take Donations on Your Website - https://digital-loom.com/articles/onl... Increase Website Traffic - https://websitesetup.org/increase-web... Make Money Through Sponsored Posts and Reviews - https://www.lifewire.com/blog-adverti... MaxBounty - https://www.maxbounty.com/ Neverblue - https://globalwidemedia.com/ PeerFly - https://peerfly.com/ List Building 101 - https://socialtriggers.com/list-build... Build Your List with Your Website - http://www.clientattraction.com/2013/... Buy and Sell Online Businesses - https://www.flippa.com/

Have you witnessed businesses that grow too-fast and are soon out of the market? Have you experienced challenges with growing your team to meet the opportunities presented to your organization? Lex Sisney is the author of Organizational Physics: The Science of Growing a Business. Business Insider noted, “As Co-Founder and CEO of Commission Junction, Lex grew the company from two employees to become the de facto leader in the world of affiliate marketing, beating Google in the process.” Lex spends his time now as a business coach for CEO's and leadership teams in expansion-stage companies who are, “Committed to growing their business without compromising their values.” Organizational Physics takes a scientific approach to outlining a universal and sustainable process for approaching growth in an organization. Lex says that, “Being the CEO of a fast growing company can be exhilarating one week and frustrating the next. I know because I've been there. That's why I created Organizational Physics, a proven method for building and managing high-growth companies that delivers breakthrough results.” We also discuss various approaches to public safety and keeping the economy running as every decision has consequences. Lex brings up the vicarious trauma, which we discussed briefly during a LinkedIn exchange as well as dealt with in greater depth in an article on the work of Laura van Dernoot Lipsky. Navigating the stress of this time as a leader and as a team will be key to thriving through crisis. Lex shares a secret to keeping himself motivated to follow through on his goal of writing for a certain period of time each day is that if he doesn't achieve this benchmark he has to make a financial donation to a politician that he despises. We don't get into politics, so he doesn't share who this is, but with as charged as the political discussions have been, you can imagine this would be highly motivational for anyone with strong feelings on the direction our country should be taking. It is important to remember that the fear of failure is more detrimental to a growth minded professional and an organization than failure itself. As Lex says, “Failure is feedback.” Be intentional with your people, process, production and progress (The 4 P's) and set your team up for success, even in tough times. On The DYOJO Podcast Episode 20, Rachel Stewart discusses lessons learned from the 2008 crisis that lead to opportunity as well as principles that they continue to apply in these modern times. You can view our discussion via The DYOJO Youtube Page and you can listen to The DYOJO Podcast wherever fine podcasts are listened to (Spotify, Apple, Anchor, Google). You can read more on this topic, and many others, in Jon's monthly column The Intentional Restorer from Restoration and Remediation (R&R) Magazine. Lex Sisney - https://www.organizationalphysics.com The DYOJO - https://www.thedyojo.com The DYOJO Podcast - https://www.thedyojopodcast.com The Intentional Restorer - https://www.randrmagonline.com Intro video for The Intentional Restorer created by the talented Edward H. Cross, aka The Restoration Lawyer (guest on The DYOJO Podcast Episode 3) Additional music “Dude” by Patrick Ptrikios Wardrobe: Jon hats: Humble Beast Records, Grip Rite, Portland State University (PSU); shirts: Portland State University, Wordsplayed “Sub Culture”, Classis Seattle Supersonics with the faux double layer (90's swag) --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Click on the link below to discover the #1 skill to making money with affiliate marketing. What do you think it is? http://www.trustthelink.com/ Hello, today I want to answer the question is affiliate marketing secretely a scam? This is a great question. When I hear the word scam, I'm thinking of fraud or lying. Do you remember the Fyre festival where some people spent lots of money and there was no festival? Many people were angry after that. The creator didn't deliver the goods. The creator then had to change his name because his brand took a big hit after that. Another example would be Bernie Madoff with the investing scam. It was a big ponzi scheme and everyone lost tons of money and he went to jail. Romance scams is another one where there are tons. My favorite is the guy who goes out to dinner with a girl and then leaves before the bill comes. We as humans get scammed when we don't understand something. With affiliate marketing it's very difficult for it to be a scam. If you look at Clickbank, Jvzoo, Commission Junction all the marketplaces you have to have a money back guarantee. If there are too many refunds they pull the product. With a merchant account when someone can process transactions there is a paper trail. They will shut down a merchant account if there are too many chargebacks. Chargebacks are a way for a consumer to get their money back from a dishonest merchant. Trust really is everything in business and why you want to be incremental. With affiliate marketing I use my face and my real name. I'm more skeptical of sales pitches that involve a robot right? This helps build trust. The first product I introduce is very small and it's very good – I think it's very good. This builds the trust. It's also important to have skin in the game for the customer. This is also why Russel Brunson who is very smart gives away a book, but someone has to pay shipping. If you don't pay for it you don't value it. Plus, it helps build the relationship correctly. If you give everything away for free then you ask for money it's very difficult because of the culture. Then it's important to build on that relationship and offer more products that help someone even more and you get paid more. Just like dating you don't want to start out with marriage right? You might want to start out with something small and keep moving upwards. Only after you have really known someone you can move to moving in together and marriage. I don't believe in prenup agreements unless there is tons of money at stake. The big problem is all humans have ego's. We don't like to blame ourselves when something doesn't work out. Some people blame affiliate marketing. It's not my fault it's because affiliate marketing is a scam. In reality they quit to soon, didn't know what they were doing or just didn't put in the effort. This can give affiliate marketing a bad name, which might be good because there is more opportunity for me to do it. Some programs are just not good as well, there are a lot of bad opportunities out there, this also gives it a bad reputation. One last thing I want to talk about is the people who create products can make most of the money. If you want to make more money then create the product. They deserve the money because look at the risk they took, the time they took to create the products. The Good news about that is if you don't want to create products. I don't, you have lots of options and more negotiating power. Everyone wants you to promote there stuff.

Click on the link below to discover MY number 1 tip to help your affiliate business. What do you think it is? http://www.trustthelink.com/ Hey, today I want to talk about Clickbank is it legit and affiliate marketing scams. I'm going to talk about buying Clickbank products as well as selling the products. With any affiliate network and this includes Clickbank, Jvzoo, Warrior Plus and Commission Junction and there are others. They all have money back guarantees. If a product has too many problems they shut it down. Even with a merchant account from a bank, this allows someone to take debit and credit cards. Too many chargebacks, disputes and refunds will cancel their account. In fact a big reason reason people have to pay money to process emails for business is to deal with chargebacks. This means if you purchase a product from one of these venders, it's not a scam and you can get your money back. Also, if you request too many refunds for too many products they will cancel your account and blacklist you, this includes Clickbank. Too many refunds and you are the scam. Let's talk about making money with affiliate marketing and this is from my point of view. The way to make the MOST money with affiliate marketing, is by creating a product and have other affiliates sell it. The problem is it takes a lot of work, plus it has to be a good product, think of Shark Tank right? There really are an insane amount of products online for sale. Even Home Depot has an affiliate program, so why would someone sale your products over someone else's? If you want to make money selling other people's products on Clickbank there are problems you should be aware of. You have to be paid by 5 different people to receive 1 check. It's just not easy and that is the truth. It takes a lot of work to build a relationship with someone, so they give you money for the first time. That first sale is usually the hardest Then after you made your small amount of money you have to find another person and start the process over again. This just seems like the hard way to make money online. If you disagree or had lots of success selling Clickbank products then leave a comment. An easier way to make money with affiliate marketing is to share products that have deep sales in them. These are products where if you sale 1 of them you can make $500, $1,000, $2,000+ per sale. Maybe have some low end products or free products on the front end, but once you build that relationship instead of throwing that asset away and starting over you can capitalize on it. Most people don't buy something right away. This is why the saying was in internet marketing, the money is in the list. Have you ever heard that saying before? It should be the money is in what you do with the list. The list is people you can email to. I hope you got some value from this video or podcast on Clickbank is it Legit and Affiliate Scams, if you did then please hit the thumbs up button, that would mean a lot to me. Lastly, I've been doing affiliate marketing for many years, if you want to discover my number 1 tip that can help you grow your affiliate business go to my website at http://www.trustthelink.com/ or click on the link below, bye for now.

Click on the link below to discover the number 1 tip to making money online. What do you think it is? Do you agree with it? http://www.trustthelink.com/ Hey today I want to talk about the warrior plus affiliate network compared to others and just some thoughts on what to promote if you want to make money in affiliate marketing. Warrior Plus is an affiliate network and it's new compared to Clickbank and Jvzoo and Commission Junction. The warrior forum is a very old forum geared towards internet marketers. There was a classified ads section, where someone could spend $20-$40 to sale something. It became very popular, but there was some problems with it, so the owners decided to make warrior plus and expand on the marketplace. One difference with WarriorPlus is you have 1 registration to become both an affiliate and an producer of a product and have affiliates sale your stuff. Other affiliate networks have a separate registration for affiliates and producers. Most of the products are in the make money online niche, which is very big. If you are worried about the make money online niche is saturated or too many people are in it, that is because there is a lot of money in it. There will always be a ton of money in it. A big negative with the site is it's very confusing with navigation. You can search by how much others are making by selling a product and return rate. Another affiliate network is Commission Junction and they do affiliate marketing for large companies like Best Buy, Home Depot. They are similar to Amazon but with Amazon you only deal with Amazon and with Commission Junction every company will have a different offer and deal. The largest I honestly think is Clickbank, but the big difference is with Clickbank you have to use their payment processing. With Jvzoo you can use whatever payment processing you want like Stripe or Paypal Merchant services if you are a product creator. Also if you are product creator it's easier to create a funnel with Jvzoo. Clickbank can be picky in approving you as a vendor particularly if you are in the money making niche. If you want to be an affiliate in Jvzoo you have to request approval for a product creator to sale their product and the owner has to accept you. With Clickbank if you want to be an affiliate it's usually instant. If you have sold less than 50 products as an affiliate marketer then usually you have to wait 30 days for your money in Jvzoo. I do like Jvzoo the best because it just seems more user friendly, the layout and everything. Plus there are tons of products to promote. The way to make the most money with affiliate marketing is by creating a product and having other affiliates sale the product for you. Hands down you will make more money. The problem is you have to create the product, sales funnel, offers, copy, testimonials and there really is a lot of work to it. The next best thing is to partner with someone who is really good. The affiliate offer should be very good, the sales funnel should be very good and there has to be deep sales of over 1,000 dollars. If there are not any deep sales where you can keep a very large amount of money, I recommend to keep looking because if you are only promoting offers where you can only make $20 here and there you have to work extremely hard. If you promote something that is high ticket you don't even need to sale that many. Obviously you need small offers to build the relationship, but the money really is in the sales funnel and the deep sales.

In episode #1014, we discuss the 7 Steps to Getting Started with Affiliate Marketing. Tune in to hear the most important steps to getting started! We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Steps to Getting Started with Affiliate Marketing [01:05] 1: Commission Junction is one of the many networks out there. [01:32] ClickBank is for info. [01:47] 2: Look for partnerships. [01:55] Why not add your product as a back-end offer to a more successful product? [02:15] Tai Lopez has a real estate course. [02:25] The last level of the course is another person’s course. [03:22] 3: Incentivize. [03:45] Incentivize affiliates or partners, otherwise, they won’t work as hard for you. [04:03] 4: Meet affiliates directly. [04:12] Attend a conference. [04:28] 5: Hire an affiliate manager. [04:50] You need someone to organize and run affiliate campaigns. [05:21] When Neil had no idea what to do, he read a book. [05:42] 6: Use software to track affiliates. [05:53] Try Has Offers. [06:15] 7: Make sure you treat affiliates as people. [06:30] They are your partners, not underlings. [06:51] That’s all for today! [06:55] Don’t forget to check out Single Grain for more info about our free live event in June. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #1014, we discuss the 7 Steps to Getting Started with Affiliate Marketing. Tune in to hear the most important steps to getting started! We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you're interested! DM Eric if you would like to participate in the VIP dinner. TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: 7 Steps to Getting Started with Affiliate Marketing [01:05] 1: Commission Junction is one of the many networks out there. [01:32] ClickBank is for info. [01:47] 2: Look for partnerships. [01:55] Why not add your product as a back-end offer to a more successful product? [02:15] Tai Lopez has a real estate course. [02:25] The last level of the course is another person's course. [03:22] 3: Incentivize. [03:45] Incentivize affiliates or partners, otherwise, they won't work as hard for you. [04:03] 4: Meet affiliates directly. [04:12] Attend a conference. [04:28] 5: Hire an affiliate manager. [04:50] You need someone to organize and run affiliate campaigns. [05:21] When Neil had no idea what to do, he read a book. [05:42] 6: Use software to track affiliates. [05:53] Try Has Offers. [06:15] 7: Make sure you treat affiliates as people. [06:30] They are your partners, not underlings. [06:51] That's all for today! [06:55] Don't forget to check out Single Grain for more info about our free live event in June. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

  How do you go about getting your products in shopping feeds? On this episode of #Brandstorm, meet the co-founder and chief architect of Feedonomics, an advanced shopping feed management system that easily lets you import, optimize, and feed products to multiple channels like Google Shopping, Amazon, eBay and just about anywhere else. What is Feedonomics? Brian Roizen and his brother never set out to create a shopping feed management system. They were both working at an ad agency and were responsible for getting their clients’ products on online shopping channels. Out of frustration with having to work with clunky, legacy feed platforms that needed far more scale, had bad customer service and lengthy contracts, the brothers wondered what would happen if they changed the product data around?  Almost immediately, their clients’ products started showing up in feeds. By using rich keywords that people search for in the product titles, descriptions and other attributes of products data, they were able to get the products to perform better.  It was a Eureka moment and the start of a new company. Feedonomics is now a full-service feed platform that works with 30 percent of the top 1,000 retailers. Its 110 employees provide 24/7 support with offices in the U.S., Australia, Canada, India, Philippines, South Africa and the United Kingdom.     Getting Started Large or small, if you are a retailer with prices and inventory that change frequently, Brian says it makes sense to be working with a feed management system. Feedonomics charges a flat, monthly rate that usually runs about $200 - $300 and there are no contracts to comply with. Ad spending is over and above the monthly fee and is handled by the client or ad agency. Feedonomics simply manages shopping feeds. To get started, Feedonomics needs a way to get your product data into the system. The company has created dozens of application-programming interfaces, or APIs, with the most common e-commerce platforms like Shopify, Magento and Square Space. If you are still working with a legacy feed platform, Feedonomics can crawl your website to create the feed as well. It typically takes about three weeks to go live.  Feedonomics works with just about every advertising channel and marketplace in existence, including search channels like Bing and Google Shopping, remarketing channels Facebook and AdRoll, affiliate channels like Pepperjam and Commission Junction and even the shopping behemoths like Amazon.   Connect with Brian Email: Brian@feedonomics.com Website: https://feedonomics.com/      

Have you added a recurring income stream to your Small Business? Are you selling subscriptions, service plans or other passive income as part of your business model? Creating a recurring income stream is a powerful way to increase profits as well as creating a more lasting relationship with your customers.  What are some typical recurring income streams? Service plansSubscriptions - physical products or contentMembershipsAffiliate revenue RetainersOnline CoursesRecurring upgradesDonations Service plans - if you are selling a product that may require service to keep it functioning, you should be selling extended warranties and service plans. Sell your own plan or sell a third party plan (Square Trade) - but sell something that adds value to your product line. Subscriptions - can you add a subscription model to your business? Think about your product or service offerings and your current pricing - is there a monthly or annual subscription model that you could offer? Think Netflix - use the automatic recurring model to normalize your monthly revenue. You can be selling physical products with an automatic delivery schedule or services that renew each month. Memberships - does your website offer a members only area with valuable content? Can you offer discounted prices for your services to paying members? Look at the movie business - you see both theatre chains and independent companies really pushing memberships. Affiliate revenue - do you generate good traffic on your company website? Create an affiliate account with affiliate aggregators like Commission Junction, Amazon or others to create recurring revenue.  Retainers - Do you offer services that your customers may want quick access to your attention or expertise? Charging a monthly retainer can be a great way to monetize this Online Courses - Can you create an online course related to your business? I'm sure you can. Think about all your own knowledge or your employees and consider creating an online course that you can monetize. Most of you are experts in something - people will pay for value - think about sharing your knowledge - entice with some free content and some paid. Recurring Upgrades - do you sell a product that has an upgrade cycle? Are newer models coming out frequently that have features your customers want? What about a program that allows them to automatically upgrade on a regular basis? Apple and companies like Verizon do it with phones, can you use that model and apply it to your products? Donations - is your Small Business a cause or non-profit? Are you using the Paypal donate button on your website or Patreon to setup recurring donations? You should be. We would love to hear how you are using Recurring Income streams to grow your business and keep connecting with your customers. Share your story at the Small Business Support Group 00:00:00 Small Business Show #212 for Wednesday, February 27, 201900:01:55 Recurring Revenue, Mailbox Money, 00:02:44 Safe by HUB600:03:56 Recurring revenue is relationship-based00:05:01 Third-party warranty companies00:07:34 SubscriptionsSmile's Transition to Subscriptions00:11:59 SPONSOR: TextExpander.com/podcast gets you 20% off your first year00:14:08 SPONSOR: Abby Connect. Get $95 off your first bill at AbbyConnect.com/sbs00:16:34 Memberships00:19:28 Costco's profits? Membership value!00:21:17 Use recurring revenue to stop selling to your customers00:26:58 Additional Content for Subscribers00:29:39 Thinking about Donations as Membership00:33:26 Recurring upgrades00:35:08 SBS 212 Outtro

This episode is a Deep Dive and we’re going to talk about affiliates… everything from the tech I recommend using with your own affiliate products to when, if and why to become an affiliate for another product or service. Let’s start with a definition… according to Wikipedia: Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. Or in other words, Affiliate marketing is when a product or service is sold by other businesses, marketers or entities for a portion of proceeds or other compensation. Affiliate marketing is one way to extend the potential reach of your product or service outside your immediate sphere of influence. I am a huge proponent of affiliate marketing when it’s done right, because then it’s a win-win-win situation. On the resources page, you’ll find a number of recommended tools. Most of the links on that page are affiliate links, which means that if you were to click on one, the back-end systems will track you as having come through my link and should you elect to purchase that software, service or product, I will be financially compensated by the company. Many of the virtual summits that I run with my clients include an aspect of affiliate marketing – because it’s a win-win-win. Generally, the affiliate opportunity is extended to the speakers as a form of compensation for sharing their time and knowledge. The summit host extends his or her reach into the audience of the speakers and the speaker receives financial compensation. The third win comes for the purchaser from the speaker’s audience, because they are signaling to the summit host that this speaker is providing value. So… how does all this affiliate tracking and stuff work? I’m so glad you asked – affiliate marketing is done through link tracking and within the browser using cookies. Cookies are tiny bits of code that sit inside your browser and transmit information from a webpage back to another website or service. These tiny bits of code don’t impact the browsing experience, they are designed to provide information back to the website owner. Cookies are used everywhere, not just in affiliate marketing and tracking. But because they are browser based there are hoops that people can jump through to avoid having the cookies attached to their activity. There is actually nothing that can be done to prevent this, so affiliate marketing and other cookie tracking systems are at the mercy of best practice. A couple more things to know about cookies before we move back to affiliate marketing – since they are browser based, they don’t cross from one browser to the next (like Safari to Chrome) and they don’t transfer between devices which means you can have the same cookie in your phone browser and your laptop browser and they will report independently. This cookie shortcoming is the primary reason that people don’t always trust their affiliate numbers… which is also the reason why good affiliate tracking systems use link tracking as well. The best way to describe link tracking is that it’s the origination url for the cookie. Let’s look at an example. Back in 2017 when I ran the Biz BFF Summit, I extended the affiliate opportunity to my speakers. If they chose to become affiliates, they signed up on my system and in turn, they were provided with a special and unique link to share the summit. Anytime this link was used, my affiliate tracking system tracked that click back to my affiliate, and then went on to set a cookie on the clicker’s browser. My affiliates were able to put their unique link in emails, on social media, in advertising and so on. They were also able to create branded links using pretty links or shortened links using a service like bit.ly. I look for affiliate systems that use both the link tracking and cookie methods. If you’re interested in setting up an affiliate program, we can do that in a Tech Strategy session. We’ve scratched the surface of affiliate management technology… now let’s discuss the different types of technology that can help you with affiliate programs. There are four models that I’m familiar with: Third Party Shopping Cart Systems like ThriveCart Affiliate interface within your Stand-Alone SaaS product, like Thinkific or ClickFunnels WordPress plugin model, the most popular one of these is AffiliateWP Affiliate Marketing Networks like ShareASale and CJ Affliates or Commission Junction as they were previously known For your business, I would recommend using either a third party shopping cart system or the affiliate interface built into your store or content delivery platform. The key is to make sure that your affiliate piece is tied directly into the payment piece… so depending on where and how you take payments right now, that will change up how you might add affiliates into the mix. We want to keep our affiliates as close to our point of sale as possible, for simplicity and accuracy sake. If these are disparate systems then more manual processes will be required to issue affiliate commissions and to track everything, and since this is something new, it’s best to start with the simple! There is one decision that needs to be made when setting up your affiliate system and that’s whether to pay on “FIRST CLICK” or “LAST CLICK”. Which essentially asked the question, do you pay the first person who piqued a purchasers interest to learn more about your product or service or do you pay the last person – this is the one who gave the final nudge for your new client to actually make the purchase. For virtual summits, I recommend first click, because that incentivises speakers to send out their promotional material earlier. And in the summit model, we’re sending traffic to a free summit and then giving them the opportunity to purchase extended access. For higher ticket items, such as courses or membership sites, I usually recommend last cookie because in many cases there is a greater amount of work required by your affiliates to get to the sale. We can discuss the pros and cons as we put together your affiliate system – both can and do work, it’s all about making sure that your affiliates feel cared for and appreciated. One caveat -- Not every product or service is a good product or service to setup with affiliates. And not all products or services need to have the same arrangement with affiliates. Affiliate marketing can be very expensive – and in my opinion should never be used for one-to-one services or services that have a one-on-one component.  It’s just too hard to generate the right amount of income from one-on-one services when you’re giving an affiliate a percentage off the top. This is different than a referral fee, which can be a great marketing channel – but that conversation is for another time. I am excited and happy to discuss setting up your affiliate systems and programs, but I encourage you to work with a marketing professional to determine what offerings you have are best suited for different types of promotions. The other side of affiliate marketing is being the marketer. ... as in promotion of someone else’s product with the intention of receiving compensation. On the resources page, I mostly list software and tools that I am an affiliate for. I try to keep the list concise because it doesn’t benefit either of us for me to promote conflicting products. So, while there are other SaaS companies that I think are right for some clients, I want to keep my references page clean. I’ve said it many times on this podcast and with clients, I’m very tool agnostic. I have my favorites and those are mostly what you’ll find on the resources page. I always strive to implement the best tool for you and your business now and into the future. That’s why I did an entire episode on Zapier last week – and they don’t even have an affiliate program available. When it comes to affiliate marketing, the number one thing we must always remember to do is to fully disclose any relationships we undertake. So, you’ll see on the resources page that I have disclosed that many of the links on that page are affiliate links. Affiliate links can be used inside email as well as on website pages or anywhere else you can share a link… it’s important to consistently and regularly disclose that you may be compensated. I think it’s pretty easy for you to understand how, when and why I use affiliate links within my business – quite simply, if I’m already recommending a product and they offer to pay me for leads I send to them then it’s advantageous to me to setup the relationship. There are affiliate opportunities that make sense in just about every industry. I challenge you to come up with 3 possible affiliations that would benefit your business and your audience. Share those in the Tech of Business community on Facebook which you can access from https://techofbusiness.com/community/ As always, I have a reason for creating episodes on the podcast – in episode 38 we discussed why crowd sourcing your tech might not be the best way to get tech recommendations and to lean on your trusted adviser and inner circle instead. And affiliate relationships are part of the reason this is extra important. Both from the side of not wanting to get recommendations based solely on compensation for the recommender and for making sure that compensation does occur for the people who you rely on for advice and recommendations. My top three affiliate relationships are Thinkific, ActiveCampaign and A2 Hosting. When I share these services with you, and you choose to sign up for them, I sincerely hope you will thank me for the recommendation by clicking through my unique affiliate link. Sure, I like the compensation, and have an affiliate revenue goal each year, but the other reason I appreciate your clicking through from my link is to show the service provider that I’m a valuable affiliate. Let’s wrap up with this... Affiliate marketing’s distinct advantage is that it is built on trust between the marketer and their audience. The product or service being promoted benefits from this high level of trust. As you get into affiliate marketing, remember that it’s all about trust. Pick products or services that you can get 100% behind and share those authentically and enthusiastically and regularly! And in your business, if you have products you’d like to setup with affiliates, be sure to know what types of audiences you want to reach and find the best affiliates to partner with. And, when new tech needs arise in your business, please reach out to me as your trusted tech adviser and together we will find the best right tech for your business – whether affiliate relationship or not. Have a great rest of your day and I’ll see you inside the Tech of Business Community!

This episode is a Deep Dive and we're going to talk about affiliates… everything from the tech I recommend using with your own affiliate products to when, if and why to become an affiliate for another product or service. Let's start with a definition… according to Wikipedia: Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. Or in other words, Affiliate marketing is when a product or service is sold by other businesses, marketers or entities for a portion of proceeds or other compensation. Affiliate marketing is one way to extend the potential reach of your product or service outside your immediate sphere of influence. I am a huge proponent of affiliate marketing when it's done right, because then it's a win-win-win situation. On the resources page, you'll find a number of recommended tools. Most of the links on that page are affiliate links, which means that if you were to click on one, the back-end systems will track you as having come through my link and should you elect to purchase that software, service or product, I will be financially compensated by the company. Many of the virtual summits that I run with my clients include an aspect of affiliate marketing – because it's a win-win-win. Generally, the affiliate opportunity is extended to the speakers as a form of compensation for sharing their time and knowledge. The summit host extends his or her reach into the audience of the speakers and the speaker receives financial compensation. The third win comes for the purchaser from the speaker's audience, because they are signaling to the summit host that this speaker is providing value. So… how does all this affiliate tracking and stuff work? I'm so glad you asked – affiliate marketing is done through link tracking and within the browser using cookies. Cookies are tiny bits of code that sit inside your browser and transmit information from a webpage back to another website or service. These tiny bits of code don't impact the browsing experience, they are designed to provide information back to the website owner. Cookies are used everywhere, not just in affiliate marketing and tracking. But because they are browser based there are hoops that people can jump through to avoid having the cookies attached to their activity. There is actually nothing that can be done to prevent this, so affiliate marketing and other cookie tracking systems are at the mercy of best practice. A couple more things to know about cookies before we move back to affiliate marketing – since they are browser based, they don't cross from one browser to the next (like Safari to Chrome) and they don't transfer between devices which means you can have the same cookie in your phone browser and your laptop browser and they will report independently. This cookie shortcoming is the primary reason that people don't always trust their affiliate numbers… which is also the reason why good affiliate tracking systems use link tracking as well. The best way to describe link tracking is that it's the origination url for the cookie. Let's look at an example. Back in 2017 when I ran the Biz BFF Summit, I extended the affiliate opportunity to my speakers. If they chose to become affiliates, they signed up on my system and in turn, they were provided with a special and unique link to share the summit. Anytime this link was used, my affiliate tracking system tracked that click back to my affiliate, and then went on to set a cookie on the clicker's browser. My affiliates were able to put their unique link in emails, on social media, in advertising and so on. They were also able to create branded links using pretty links or shortened links using a service like bit.ly. I look for affiliate systems that use both the link tracking and cookie methods. If you're interested in setting up an affiliate program, we can do that in a Tech Strategy session. We've scratched the surface of affiliate management technology… now let's discuss the different types of technology that can help you with affiliate programs. There are four models that I'm familiar with: Third Party Shopping Cart Systems like ThriveCart Affiliate interface within your Stand-Alone SaaS product, like Thinkific or ClickFunnels WordPress plugin model, the most popular one of these is AffiliateWP Affiliate Marketing Networks like ShareASale and CJ Affliates or Commission Junction as they were previously known For your business, I would recommend using either a third party shopping cart system or the affiliate interface built into your store or content delivery platform. The key is to make sure that your affiliate piece is tied directly into the payment piece… so depending on where and how you take payments right now, that will change up how you might add affiliates into the mix. We want to keep our affiliates as close to our point of sale as possible, for simplicity and accuracy sake. If these are disparate systems then more manual processes will be required to issue affiliate commissions and to track everything, and since this is something new, it's best to start with the simple! There is one decision that needs to be made when setting up your affiliate system and that's whether to pay on “FIRST CLICK” or “LAST CLICK”. Which essentially asked the question, do you pay the first person who piqued a purchasers interest to learn more about your product or service or do you pay the last person – this is the one who gave the final nudge for your new client to actually make the purchase. For virtual summits, I recommend first click, because that incentivises speakers to send out their promotional material earlier. And in the summit model, we're sending traffic to a free summit and then giving them the opportunity to purchase extended access. For higher ticket items, such as courses or membership sites, I usually recommend last cookie because in many cases there is a greater amount of work required by your affiliates to get to the sale. We can discuss the pros and cons as we put together your affiliate system – both can and do work, it's all about making sure that your affiliates feel cared for and appreciated. One caveat -- Not every product or service is a good product or service to setup with affiliates. And not all products or services need to have the same arrangement with affiliates. Affiliate marketing can be very expensive – and in my opinion should never be used for one-to-one services or services that have a one-on-one component.  It's just too hard to generate the right amount of income from one-on-one services when you're giving an affiliate a percentage off the top. This is different than a referral fee, which can be a great marketing channel – but that conversation is for another time. I am excited and happy to discuss setting up your affiliate systems and programs, but I encourage you to work with a marketing professional to determine what offerings you have are best suited for different types of promotions. The other side of affiliate marketing is being the marketer. ... as in promotion of someone else's product with the intention of receiving compensation. On the resources page, I mostly list software and tools that I am an affiliate for. I try to keep the list concise because it doesn't benefit either of us for me to promote conflicting products. So, while there are other SaaS companies that I think are right for some clients, I want to keep my references page clean. I've said it many times on this podcast and with clients, I'm very tool agnostic. I have my favorites and those are mostly what you'll find on the resources page. I always strive to implement the best tool for you and your business now and into the future. That's why I did an entire episode on Zapier last week – and they don't even have an affiliate program available. When it comes to affiliate marketing, the number one thing we must always remember to do is to fully disclose any relationships we undertake. So, you'll see on the resources page that I have disclosed that many of the links on that page are affiliate links. Affiliate links can be used inside email as well as on website pages or anywhere else you can share a link… it's important to consistently and regularly disclose that you may be compensated. I think it's pretty easy for you to understand how, when and why I use affiliate links within my business – quite simply, if I'm already recommending a product and they offer to pay me for leads I send to them then it's advantageous to me to setup the relationship. There are affiliate opportunities that make sense in just about every industry. I challenge you to come up with 3 possible affiliations that would benefit your business and your audience. Share those in the Tech of Business community on Facebook which you can access from https://techofbusiness.com/community/ As always, I have a reason for creating episodes on the podcast – in episode 38 we discussed why crowd sourcing your tech might not be the best way to get tech recommendations and to lean on your trusted adviser and inner circle instead. And affiliate relationships are part of the reason this is extra important. Both from the side of not wanting to get recommendations based solely on compensation for the recommender and for making sure that compensation does occur for the people who you rely on for advice and recommendations. My top three affiliate relationships are Thinkific, ActiveCampaign and A2 Hosting. When I share these services with you, and you choose to sign up for them, I sincerely hope you will thank me for the recommendation by clicking through my unique affiliate link. Sure, I like the compensation, and have an affiliate revenue goal each year, but the other reason I appreciate your clicking through from my link is to show the service provider that I'm a valuable affiliate. Let's wrap up with this... Affiliate marketing's distinct advantage is that it is built on trust between the marketer and their audience. The product or service being promoted benefits from this high level of trust. As you get into affiliate marketing, remember that it's all about trust. Pick products or services that you can get 100% behind and share those authentically and enthusiastically and regularly! And in your business, if you have products you'd like to setup with affiliates, be sure to know what types of audiences you want to reach and find the best affiliates to partner with. And, when new tech needs arise in your business, please reach out to me as your trusted tech adviser and together we will find the best right tech for your business – whether affiliate relationship or not. Have a great rest of your day and I'll see you inside the Tech of Business Community!

Angela Davis from the blog, Frugal Living NW, makes over six figures a year and works part time. She does this all with affiliate marketing. In this episode, we delve into her strategies and tips on how to make serious money with affiliate marketing. We go through what types of links to add to your posts, why patience is key, and what affiliate networks are the best. Join me and learn the secrets to increasing your blog's passive income! Resources: Frugal Living NW Catch My Party Amazon Associates MiloTree Affiliate Program ShareASale Commission Junction LinkShare Impact Radius Facebook.com/FrugalLivingNW MiloTree Transcript – How to Make Serious Money with Affiliate Marketing with Angela Davis Host: [00:00:01] Welcome to the Blogger Genius Podcast, brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian: [00:00:09] Hey everyone. Welcome back to the show. Today, my guest is Angela Davis. Angela is a blogger at the blog, Frugal Living Northwest, and she is also an affiliate marketing expert. So welcome to the show, Angela! Angela: [00:00:27] Thanks, I'm happy to be here. Jillian: [00:00:28] So I am really excited because one thing that I don't think I've delved deep into is affiliate marketing. So to have somebody who lives and breathes this is so exciting for me. Angela: [00:00:42] Well I am excited to share with your listeners how they can make more money off of the work that they're already doing on their websites and their platforms. Affiliate marketing -- how to make money quickly as a blogger Jillian: [00:00:52] And one thing is that when I've asked people in the past if you're new, you know, if you were to give advice for how new bloggers can make money quickly, a lot of them will say affiliate marketing. Angela: [00:01:07] Yes, I don't know about the quickly part. But I think that affiliate marketing is the place that you should start, especially if you're beginning or really, anywhere you are right now start adding those links in. Angela: [00:01:23] Because now is the time to start to start getting that money rolling in. It's we can talk about this little bit later as well but I feel like affiliate marketing is a slow burn. Angela: [00:01:35] You're not going to make a ton of money starting right out. It's more kind of like doing the work now, so that in the future you can continue to earn money on the work that you're creating. Jillian: [00:01:47] Ok, so before we get into it, can you describe what affiliate marketing is? What is affiliate marketing? Angela: [00:01:55] You could think of it kind of like making referral money. So when you promote another business or brands product or service that you get basically a commission when you make the sale. Angela: [00:02:10] So if you sell something to a reader, that business will give you a cut of the amount that the purchase of that item was. Angela: [00:02:20] So it could either be a percentage, so between you know zero point one percent all the way up to, it can be pretty big like 50 to 70 percent of that the price that the person paid. Or it could be a flat fee for you bringing that customer to the brand or business. Jillian: [00:02:37] Okay. Could we start with then how you started your blog and how you got into affiliate marketing? Angela: [00:02:45] Well back in 2008 I stumbled upon a blog I didn't know. It was a blog I guess it was a website. And this woman was sharing how she was using coupons at the grocery store in the drugstores to get a lot of stuff for free. And some of the stuff she was even making money on. Angela: [00:03:02] And so I am frugal by nature, or maybe I was taught to be frugal as a child and so I was completely hooked. I was like, "This is the most amazing thing I've ever experienced." I apparently have low expectations in life and so I started doing it myself. Angela: [00:03:21] I had at that point three little little kids and I would drag them around town and we would go couponing. And it was so much fun. Starting a coupon blog Angela: [00:03:30] Then about the end of 2008, I realized I was like I think I should start a blog. I should do the same thing helping women in particularly the Pacific Northwest of the U.S. learn how to use coupons and then help them learn how to use coupons to get free stuff and cheap stuff and help their grocery budget every single week. Angela: [00:03:51] And so a friend and I started a blog. I don't know how I figured it out. I think I Googled a little bit. That became became FrugalLivingNW.com. Angela: [00:03:59] Actually it was very good timing on my part because then that's when we all realized that the market had crashed and so many women my age in their late 20s 30s 40s, they were either losing jobs, or their husbands were losing their jobs and they needed to save money quickly. And so I had a captive audience from the very beginning. Angela: [00:04:27] And so we went along for a couple of years doing that and then in about 2010 my blog was still growing. I was just hustling because I enjoyed it so much. Why you need to treat your blog as a business and not a hobby Angela: [00:04:36] My husband and I went to a blogging conference and I had this aha moment that if I were going to continue to do this, I needed to treat the blog as a business instead of a hobby. So if I wanted to make money, and really in order for my husband to be on board with me spending so much time on this website, we needed to be making money. Angela: [00:05:00] So we decided at that conference that we were going to treat the blog as a business and give it the time and energy that it required to be a business, and to make money because there's one thing that my husband and I, we both love to save money but we love to make money even more. Angela: [00:05:20] Then back in 2010-2011 that started a journey for me to figure out how I could monetize my blog and my content while still having the type of life I wanted to have with my family my friends and my community. Jillian: [00:05:35] And wait, you've got five kids. Angela: [00:05:38] Yeah. Yeah I've added some since then. No I mean I still have five. But I'm glad I started out I had three and then we added two more. So yeah I have a boatload of kids. Angela: [00:05:51] So probably for the last eight years I've been experimenting with different ways to monetize my site using different strategies. All the while I'm helping women and families live well on a budget in the Pacific Northwest. Angela: [00:06:04] So like I had this mission to help women and families live well on a budget, particularly in Oregon, Washington, Idaho but also how can I make money while doing that. Angela: [00:06:14] So if there's a way to make money with a blog I have most likely tried it. So at this point with my web site I don't work a whole lot because again I never have been able to work anywhere close to full time because again the children. Working part time as a blogger and making six figures with affiliate marketing Angela: [00:06:34] But I make my blog earn six figures and I work probably a little bit less than what most people work part time. Jillian: [00:06:41] Wow wow. OK let's dig in. So tell us your secrets. How do you do that? Angela: [00:06:50] The secret is that there are absolutely no secrets. I know that people don't want to hear that, do they, but it's really the truth. Jillian: [00:06:59] It's funny because we have another site called, Catch My Party, and we have a lot of traffic and people tell me all the time like how did you do that? And I say it is a long slog. And if there were a magic bullet you'd better believe we'd be using it. Angela: [00:07:17] Amen. There is no magic bullet. It is hustle. There is some luck involved, like if you were to look at my story you know I started my blog 10 years ago when there weren't a lot of blogs and there were a lot of women who were at home looking for a way to contribute to their household income. Jillian: [00:07:38] Right. And the economy tanked. So you were right there. Angela: [00:07:42] Yeah and there weren't a lot of people around yet. So if I were to start the same blog today it would not take off. I would not be you know, earning six figures working part time. It would be a completely different story. Jillian: [00:07:55] OK. So yes so as I was saying, you don't have any secrets but what strategies? OK so somebody is a blogger, I mean let's start with the new blogger and what you were talking about which is how to think like an affiliate marketer. Do not be scared of selling as an affiliate marketer Angela: [00:08:14] First of all my biggest piece of advice is DO NOT BE SCARED OF SELLING. Jillian: [00:08:20] Ooh. Jillian: [00:08:21] You can not be afraid to sell. Now my website is a bit unique and deal blogs, the niche that I'm in, we're a little unique in that generally I have readers coming to me ready to buy. They're like, show me the deals. Tell me what's a good deal on Amazon, tell me how I can save money in different ways. Angela: [00:08:44] So they're already ready to purchase. So there are some of your listeners that are like, my readers aren't coming to me to buy something, they're coming to me to learn something to be inspired. But in general they are OK being sold to. And they actually expect to be sold to. Angela: [00:09:05] Now there's going to be a handful of people that are going to fuss at you about selling, especially if you have not been doing it, or you're trying to do it super covertly, like maybe I'll sneak this in and they won't realize they know what's happening. Angela: [00:09:20] It's not the 30s or 40s anymore, people realize when they're being sold to. You're going to get some people are going to fuss at you at first, and that's okay. That's absolutely to be expected. I still have people fussing at me. It's usually people emailing me in all caps and I see an email in all caps I'm like. See you later. Angela: [00:09:36] I don't have time for that. But be ok with selling, and once you convince yourself that it is okay for you to make money on the work that you are producing, a whole new world opens up. So, be okay with selling. Jillian: [00:09:54] So the first is the mindset shift and I know a lot of women who struggle with this. Angela: [00:10:02] Yes. I don't know any men who sit around feeling bad that they are earning an income from their work. But for some reason women do. Jillian: [00:10:13] Yep, somehow they're losing their authenticity. I was at a conference with a woman who is also an affiliate marketer but yet she struggles with selling. Jillian: [00:10:26] That somehow she's selling out, somehow she's she's not as credible. And I said, Oh no. You're even more credible because you're trying to help people, and saying I'm making a living at the same time so I can be more helpful. Angela: [00:10:42] Exactly. And you get buy in from your family and your community when you're making money off of the work that you're doing it. And there is nothing that we can do to fix the culture that makes us kind of feel icky or like maybe we should be giving away our work. That's just how it is. Angela: [00:11:01] You just got to tell yourself it is OK. But you have to overcome what you're hearing from people and what you feel inside, it is ok to hustle and make money from the work that you're doing and actually you're serving your reader well when you point them to products and services that you know will be helpful to them. Angela: [00:11:22] There is nothing more maddening for me as a reader or a consumer of content when I see someone that I think is really awesome, she's a good writer, she's giving me really good tips and she doesn't tell me how to get the things she's talking about. Jillian: [00:11:37] Yes. Angela: [00:11:37] Or she doesn't give me a call to action. That's almost disappointing. So there is going to be a lot of readers coming to you who are looking to purchase something because you're solving a problem for them. So give them that opportunity. Angela: [00:11:53] You may as well make be making money off of it. So that's my encouragement. Just get over that whole being scared of how people will see your work if you're making money. Jillian: [00:12:04] I like that. Ok, so I'm a new blogger. And let's pick a category. I am a kids' activity blogger. Angela: [00:12:14] Ok. Jillian: [00:12:14] Ok. I am the teacher. Let's say I was a teacher and now I'm staying home with my kids. I do really fun stuff at home with them. I've documented it. What would you say to me? How can I start making affiliate money? Start adding affiliate links to your blog posts Angela: [00:12:28] Well this is probably the lamest answer on earth, but really just start doing it. You don't have to have a plan. Angela: [00:12:36] What I want you to do is the post you were writing right now, I want you to add affiliate links to it. So you're going to look at just what you're doing right now. Start with that post. Angela: [00:12:48] So look at the posts that you're writing and say what products am I talking about? What products can I talk about that would feel natural and helpful to my readers, that would help them do what I'm doing, and then add an affiliate link. Angela: [00:13:04] So there's going to be a little bit of work involved, especially if you are just starting out, where you have to figure out where can help my readers buy this product? And then you have to go sign up to be an affiliate for that for that company or that brand. Jillian: [00:13:20] So sorry I was going to say. Do you recommend that just starting with Amazon Associates? Start doing affiliate marketing with Amazon Associates Angela: [00:13:27] Always. So what I always encourage people to do is to say, where is the easiest place for your reader to purchase this product? Nine times out of ten it's going to be Amazon. Now if you go to Amazon and you're like this product is $120 here, and it's $20 at Michaels.com, well obviously you're going to promote Michael's. Angela: [00:13:48] But most likely they're going to find a pretty reasonable price and that product will be available at Amazon. So start with Amazon. Angela: [00:13:56] The other great thing about Amazon or let's say Walmart or Target or a big brand like that is that you're not going to have to also convince your reader that that place that you want them to purchase, the product at is legit. Jillian: [00:14:12] Yep. Angela: [00:14:13] So like I as your reader, I'm going to look at this item that you're telling me that will make my life better. Doing activities with my kids. If you link to Amazon, I don't have to go over the hurdle of is this place reputable how much is the shipping? How long is it going to take to get to me? Angela: [00:14:32] So that's why Amazon and the other big names are good to start with because your readers are just going to have to decide if they want the product or not. Instead of also adding, am I comfortable with the platform? Angela: [00:14:46] The thing to think about with Amazon and the other big retailers is that the percentage that you will earn off of that when you sell that item is fairly small compared to some of the other things that are out there that you can earn money off of. But that's OK. Angela: [00:15:03] So I don't want you to go into your post today, put some Amazon links in there and then expect that you're going to make tons of money off of it. You will not. It's going to be a very slow slow burn. Angela: [00:15:16] But that's OK because you're going to start with the post today, then you're going to publish it and you're gonna feel awesome about yourself because you're going to say like, I'm an affiliate marketer now. Add affiliate links to your highest trafficked blog posts Angela: [00:15:25] Then what I want you to do is to go into your Google Analytics and see what your highest traffic post is. So whatever is number one, whatever it is that means you're getting tons of traffic to it and it's going to be most strategic for you to go into that post and add more affiliate links. Angela: [00:15:43] So I want you to start with the post that you're doing today because I just want you to feel awesome about yourself, but I don't want you to go to the post that you published last week because you're not getting a ton of traffic to that. Angela: [00:15:53] I want you to go to your most trafficked post. Figure out how you can monetize it and it's not rocket science, it's super easy. Angela: [00:16:03] One tip you probably have a lot of food bloggers and even like DIY bloggers, those types of things and you're looking going man, this recipe I could add like a link to coconut milk and you do that like absolutely, that there's an opportunity to do it. Angela: [00:16:19] But one tip that I have that I use for my recipe posts, that especially get lots of traffic from Pinterest is that at the bottom of that post, I highlight a tool that was used in the creation of that recipe. Angela: [00:16:35] So let's say it's a cookie recipe, at the bottom I say, "This is my very favorite rolling pin of all time. Here are the two reasons I love it. Here's a link to it on Amazon. It'll show up to your house in two days if you have Prime." Angela: [00:16:48] So like that's one thing. If you're like, it would be awkward to add a product in here. Put it at the bottom. Or maybe even like in a box in the middle. And so it's kind of like a commercial interruption that people won't be annoyed by. Angela: [00:17:04] They're like, oh look this is helpful, she's telling me this awesome product that she likes. So that's another way to kind of get those links into your content. How people make affiliate income from MiloTree Jillian: [00:17:15] Right it's funny. So at MiloTree, we have an affiliate program and the way it works is, you sign up. We use a company called Refersion. You get your link, if you promote MiloTree and somebody clicks on it and they sign up. We initially give 30 days free. So then if that customer stays for sixty one days, so they get through two payment cycles. We pay you $20. Angela: [00:17:48] By the way, that's an amazing affiliate program. Jillian: [00:17:52] Oh thank you. And again what I have found is, the people that are most successful. so there are certain affiliates that make a lot of MiloTree sales. They are the ones that at the bottom of their posts put their favorite tools. Angela: [00:18:12] Love it. Jillian: [00:18:14] They already have it set. And I think there's even a plugin where you can add content to every post. And so all they have to do is get that plugin to show up and on every single post. Jillian: [00:18:31] And a lot of these people give blogging advice, or whatever, but it just literally lives right there. Jillian: [00:18:39] So if you're a recipe blogger and you have these are my five favorite tools you can keep recycling that in multiple posts. Use a WordPress plugin to swap out your affiliate links in your blog posts Angela: [00:18:50] Absolutely. You can put it like use a plugin for that. The beauty of the plugins is that you can swap things out. So let's say you have your five favorite tools, like you suggested which I love. But you know that there's a big affiliate promotion coming up. Angela: [00:19:09] I know that a lot of DIY and food bloggers and homemaking bloggers they promote with Ultimate Bundles that's really popular and lucrative could be potentially lucrative affiliate program. Angela: [00:19:21] You can swap the coding out for the period of that launch because they do their bundles for I think it's like 5 to 10 days. That's a promotional period you can swap the coding out in that plugin for that period of time to promote just that Ultimate Bundle. Angela: [00:19:40] And so then all the posts that you have the coding in, it switches out. And then when the launch is over you don't have to update each post you're just updating the plugin Angela: [00:19:52] And another thing you can do is like from my blog I have several different types of content that I post so I don't just do deals. I also do fashion and I do some recipes. Angela: [00:20:05] So then you could put in templates when you create a new recipe you can have a recipe template that has the kitchen tools at the bottom of it, and then if I do a fashion post then that could have a different template so that you are speaking directly to the type of reader that's coming to your site. Jillian: [00:20:23] And you don't have to always reinvent the wheel. Angela: [00:20:28] No, do the same thing. There's this idea, someone calls spotlight syndrome where some bloggers think that all of my readers consume all of my content, they read every single word and they sit at home waiting for me to publish. Angela: [00:20:46] The reality is that ain't true. There's a lot there's probably a small number of people who are ravenous about you. But if I look at my site I get a ton of traffic from Pinterest, so I can have the very same tools or affiliate links and every single one of my recipe posts because from Pinterest I know that most of my Pinterest traffic is coming to my recipes that were created years ago. Angela: [00:21:13] I haven't written a recipe post in like 3 years but I still get tons of traffic from those older posts. I can be promoting exactly the same affiliate programs or links in all of those posts and they will never know. They're never going to be like, "Why does she keep talking about this rolling pin? They don't care." Jillian: [00:21:31] Right. Yes I think that that is such an important idea that you brought up, which is people are not obsessed with you. We're all obsessed with ourselves. Angela: [00:21:45] So I try to tell our teenage daughter that all the time. Jillian: [00:21:49] I know that's a really good lesson. It kind of takes the pressure off. Angela: [00:21:57] Absolutely. It really does. And for those of us who've been blogging a really long time, there was an obsession with bloggers that I experience probably 5 to 10 years ago, where people did care about what I was producing and they were reading everything. Angela: [00:22:15] But it's not like that anymore. There are so many places to consume content your readers, apart from your mom and your best friend, really don't care that much. Jillian: [00:22:27] Yes. Angela: [00:22:28] Which, like you said gives you a lot of freedom to go hustle and make some money off of those posts. Jillian: [00:22:33] Yes. Now can you explain cookies? How do cookies work in affiliate marketing? Angela: [00:22:37] Yes. So what happens is when you put an affiliate link into your post and a reader clicks on that link it sets what we call a cookie on their device. Angela: [00:22:50] And that means that for affiliate marketing if that clicker makes a purchase within a certain period of time it depends on the program. So for Amazon I believe it's like 24 hours and Nordstrom it's going to be a little bit longer. Angela: [00:23:09] And then there's some affiliate programs that have what they call forever cookies which means if they click on that link and they purchase through after clicking on your link on that same device you get credit for that purchase. Angela: [00:23:23] So if that reader makes a purchase within the cookie duration period then you will make the commission or the referral fee off of that purchase. Angela: [00:23:33] Now here here's the thing, which I think is so interesting with Amazon right the percent you know what the percentage is? They don't really tell you what it is, right? Angela: [00:23:44] It depends. Amazon is just like Facebook and Google. It's kind of like I don't really know what's going on over there, but I'm going to keep my mouth shut and enjoy the money they send me. Jillian: [00:23:55] Yes. Angela: [00:23:56] You don't want to rock the boat with Amazon, but it depends on the item that the person purchases with Amazon how much percentage you have and then different associates if they're called Amazon Associates make different percentages. So the percentage that I might make in my program is going to be different than yours, Jillian. Angela: [00:24:19] Now the great thing about Amazon as well as other programs out there, is that when someone clicks the link for the rolling pin, they don't have to purchase the rolling pin. If they purchased diapers and a DVD and a pair of shoes, I still make the affiliate commission off of that sale. Angela: [00:24:35] So when you're thinking about Amazon and Walmart and Target like places that have lots of different products, your strategy is a little bit different. You want to entice them to click, because then you know especially with Amazon, I just want to set the cookie. Angela: [00:24:52] So that if they purchased something else before they click someone else's affiliate link, because if they click someone else's affiliate link, now that affiliate or that associate gets credit for the purchase. I'm going to make money off of whatever they buy. Angela: [00:25:07] So you are also thinking like this Amazon product, I want to make it interesting. I'm going to talk about it in a way that makes them want to go check it out. I'm not talking about clickbait. I hate clickbait but sometimes I put things in there just because I want them to click over or so that I earn the right to make the affiliate commission off of their purchase for the next 24 hours. Jillian: [00:25:30] And then you hope that they buy a TV. Angela: [00:25:34] Yes. Well actually the percentage on TVs is horrible. You want them to buy clothing. Clothing is good clothing is so good. Angela: [00:25:46] So that's the other thing, is to look inside these programs especially the bigger stores that have lots of different items to see which categories bring you the best commission rate so that you know. Angela: [00:26:00] So you can be more strategic with which products that you are promoting. So if you go and say I love this particular item, but then you go to Amazon, you're like oh they don't even give a commission on that, well you might not want to spend a whole lot of time on that review post. Angela: [00:26:18] But if you're like I really am excited about it, put that in there. But then maybe add some items that could accompany that product, or just like make it such amazing copy that people like I need to go check this TV out and then you cross our fingers that they're going to buy syrup while they're there. Jillian: [00:26:35] So how do you find out what categories in Amazon give you the best affiliate fee? Angela: [00:26:42] That's in the associates dashboard you can click around. I mean I could figure it out for you but it's it's going to be listed in there. It's not a secret. Angela: [00:26:53] The difference is is that I know that different associates get different rates and it's not like you can email someone at Amazon and say can you please review my account and see if you can increase my rate? Angela: [00:27:04] Like that's not happening with Amazon that you could do that with some other retailers like negotiate higher rates. Jillian: [00:27:10] Really. OK. You can negotiate better affiliate rates with smaller companies Angela: [00:27:11] Sure. Yes especially the smaller company the higher chance that you have that if you were to contact that affiliate manager and say, hey look at I want you to see the business that I'm bringing you and you could say like I have this one amazing post that is doing so well on Pinterest, and it's converting really well, could you give me a higher percentag? Angela: [00:27:37] I know that that's happened for some people. I'm kind of lazy so I don't like emailing. So I haven't really pursued that so much. Jillian: [00:27:45] And you have five children. Yes. Angela: [00:27:47] Yes, I've got some stuff going on over here. Jillian: [00:27:50] So here's a question then explain. So OK so I should sign up for Amazon Associates. Now what other programs do you recommend I sign up or for, example ShareaSale. What is ShareASale and how does it work? Angela: [00:28:02] Yes. How it works. And this is a little bit confusing to people. You've got Amazon. They kind of run their empire over there. But with most retailers or brands or businesses that have affiliate programs they are going to contract with what we can call affiliate companies. Angela: [00:28:21] So you talked about shareasale so in shareasale they're kind of like a brokerage so you can sign up for shareasale and then, you're not promoting shareasale. You're promoting products or retailers that have contracted with share sale. Angela: [00:28:38] So you are using ShareASale's platform to pull links to view reporting. And they are the ones that pay you. But businesses work withShareASale to be like their middleman. Angela: [00:28:49] So if you go and say I want to promote this particular product you've got to figure out which company they're contracting with. Or they run their own program. You're going to cross your fingers that they're contracting with a company because it makes your life so much easier. Angela: [00:29:03] So then you figure out what company they are working with and you apply to that company. So that would be ShareASale, Commission Junction, LinkShare, there's a handful, Impact Radius, there's a handful of companies out there that do this type of work. So you apply to the company. Jillian: [00:29:22] So not to ShareASale', right? You're applying to the company? Angela: [00:29:25] Well it's easiest if you first get into ShareASale, which anyone can get into ShareASale, unless you're doing something shady. But then it makes it easier for when you apply for that particular brand then you're already in the system. Angela: [00:29:41] So let's use Nordstrom as an example because anniversary sales coming up, and I cannot wait to make money from Nordstrom. So they contract with LinkShare. So I join LinkShare and then I go into LinkShare and I apply to run with Nordstrom. How to promote affiliate links from Norstrom Angela: [00:29:59] So then I have to wait for Nordstrom to approve me. Once I'm approved by Nordstrom inside LinkShare, then I can start pulling links. That is easiest way, that's how you work. Angela: [00:30:12] So if you go to a web site and you say I want to promote their products. Scroll down to the very bottom of the page. And usually in the footer if they have an affiliate program there's going to be a tiny little button that says affiliate, or work with us, network with us, or like referrals or something like that click that. Angela: [00:30:30] And it's going to tell you what company that they're working under. And then you can apply. So some companies or retailers will approve you immediately. It's not usually the big ones they want to manually approve you. Angela: [00:30:44] So most of them will apply inside shareasale, LinkShare, Commission Junction, and then you will wait a period of time, it's usually between like a handful of minutes to sometimes weeks to wait for them to either approve or deny you. Angela: [00:30:59] So once you're approved, then inside the affiliate platform you'll be able to pull links. Usually there's going to be banners there. So image ads that you can use in your posts. They're also going to oftentimes post deals or offers or promotions that they're running so you can get certain links to that. Angela: [00:31:18] Also you're going to be able to deep link to specific products. So for instance if I'm promoting an item that's in the Nordstrom Anniversary Sale, I don't want to send my readers to the home page at Nordstrom. They will not buy. You've got to remove as many obstacles as possible to them continuing to make their purchase. Angela: [00:31:40] So I will go in. I will go inside LinkShare into their deep linking tool, and then link to that specific pair of shoes that I want my readers to buy. So that way when they click a link on my web site they go directly to the shoes at Nordstrom. They don't have to do any extra work. Jillian: [00:31:59] That's great. So for us, tell me if I'm doing it right. On MiloTree, if you scroll down to the bottom it says "affiliate." You click it, you end up applying to our program which is run by a company called Refersion. And then I see the new applicants and I personally will approve them or not, depending on if I think they're spammy. Jillian: [00:32:22] I want real people who are promoting our product and then they can get into the dashboard, their own dashboard, with their own links to promote MiloTree. Angela: [00:32:33] Exactly. And the approval process for most brands really is to make sure that you're not spammy, that you're not just like doing random links that you're not trying to trick people into going to that website to buy something and also that the content aligns with the brand. Angela: [00:32:53] Because you know like in your case, you don't want just any one promoting your brand because what's going to happen is as you are strategically realizing is that if the link is placed on a site that doesn't make sense, you as the owner of MiloTree, you're going to get requests for returns you're going to get hassles involved. So that's why brands and businesses want to manually approve you. Angela: [00:33:20] So usually when you're applying they will have a box it says tell your promotion strategy. And that's just a piece of information that you can include to try to get them to be excited about working with you. Angela: [00:33:35] Oftentimes I leave that box blank because I'm like obviously this is why I want to promote you, I don't have time to tell you. Angela: [00:33:43] But sometimes because a brand will see my site as a deal blog and they're like, I don't know if your readers are going to convert well, I don't know if it's going to water down my brand. Angela: [00:33:54] I might go in and say like for instance for Nordstrom sales, I want to heavily promote the anniversary sale. My readers are really excited to get high quality brands at affordable prices and something like that. Angela: [00:34:12] Because oftentimes big brands and businesses look at your site for about two seconds and decide if they should approve you or not. So if you add some information in there if you're like I feel like they might not want to work with me. If you include that information, then they might take some extra time to look at your site. Spammy practices in affiliate marketing Jillian: [00:34:30] Can we talk about then spammy practices and this whole idea of people trying to get the last click? And how people abuse the system? Angela: [00:34:44] Yes. I would say that your affiliate links are going to convert the best when you are being honest, you're being transparent, and you're not just trying to get the click. Angela: [00:35:02] Also that spammy practice really doesn't result in sales. You know the more I experiment a lot and I don't think I've ever crossed the line to click bait but I have experimented with language that I use around my links. Angela: [00:35:18] And the more authentic I am, the more information that I give upfront in my posts, or what I post on Facebook or something, the more likely it is that my reader that that's going to convert. Angela: [00:35:30] So I find I don't like the whole, like check this item out, like check the new thing out that I love so much. Well yeah. You just set a cookie but your reader going to be frustrated. Angela: [00:35:42] I know for me as a reader, when I do that, I click over I'm like oh you just showed me a pair of underwear. Why did that happen? And that turns me off. Angela: [00:35:50] So I find the more information that I as a content creator, I give my reader in the post in a Facebook post wherever, it is answering their questions before they get over there. Angela: [00:36:05] I'm probably going to get less clicks than if I were to try some click baity type of stuff but I'm going to sell more when I'm being the most helpful in the content that I create. Angela: [00:36:15] So if I'm promoting a product that maybe people haven't had exposure to before, I try to answer all the questions that they may have about it before I send them over there. Angela: [00:36:26] Now that doesn't mean my link is at the very bottom of the post. I'm putting links through out, so it's easy for people to click on so they so they don't have to scroll to the bottom to figure out where they're going, but my post is going to be as helpful as possible. Angela: [00:36:39] And again my clicks might be less, I might not have as many clicks. I don't give a rip about clicks unless of course I'm setting the cookie on Amazon. But I want to sell that thing. So I want them to go over there and purchase. That's when I have success. Jillian: [00:36:54] Right. And it's also, it's your reputation on the line. Angela: [00:36:58] Absolutely. If my Facebook page feed is filled with what I perceived to be kind of click baity, maybe it's not like being super slimy or anything, but like not especially helpful. I'm going to unfollow or unlike that page. Angela: [00:37:14] So again I find the more information I put into those posts. With that content, the more my readers trust me as a place to find valuable and helpful information and then they stick around and want to buy from me. Jillian: [00:37:29] Right. I get that. Now here's a question, so how do you disclose? Can we talk about disclosure? FTC disclosures in affiliate marketing -- what you need to know Angela: [00:37:35] Yes. First of all, don't be scared of disclosure. I'm in some Facebook groups with bloggers at varying levels and varying niches, and the fear that some bloggers have about the FTC rules is almost humorous to me. Angela: [00:37:53] So I kind of roll, like it does not have to be complicated. So on my website every single one of my posts has an affiliate disclosure at the top. It is a plugin that shows up right underneath my title and it goes to every single one of my posts. Angela: [00:38:12] I do that in particular because Jillian, there's not a single post on my website that does not have an affiliate link. If I don't have an affiliate link in a post, I'm not doing my job right now. Angela: [00:38:24] I realize that that's not every single blogger but I want you to be monetizing your post adding affiliate links into old content. A plugin with your affiliate disclosure works really well. Angela: [00:38:40] So something very simple like, this post may contain affiliate links which means I make a small commission when you make a purchase you can read my full disclosure here, and that links to your disclosure or your disclaimer page where you say more of the specific language. So that's at the top of every single one of my posts. I'm good. Angela: [00:39:04] When I link to that post from Facebook or Instagram or Pinterest. I don't disclose on that post because when they are actually making the purchase or clicking, the disclosure is there. Angela: [00:39:18] So if I'm on Facebook, and I say check out this recipe I just created, I don't have to disclose that there's affiliate links in that post because it's disclosed on the blog. Jillian: [00:39:28] Because they're going to your blog. Angela: [00:39:30] Because they're going to the blog. And that's where they click the link. If I am on Facebook and I am putting it on my page, or in one of my public groups, I have a number of groups that I run that are about specific areas like fashion and deals and those types of things. Angela: [00:39:48] In there, if I'm using an affiliate link in that post. I disclose there so I will say something simply like this is an affiliate link. I explain what affiliate link means. Angela: [00:40:03] Because some people would do like #affiliatelink or #aff. Jillian: [00:40:07] Can you go like #affil? Angela: [00:40:11] Here's the deal is that no regular person knows what that means, and I think the spirit of the FTC, and I'm not an expert, I'm not a lawyer whatever but I think the spirit of it the FTC rules is that a regular person will not know that it's an affiliate link. Jillian: [00:40:28] OK. Angela: [00:40:28] Regular people don't even know what the word affiliate means. Jillian: [00:40:31] Right. Angela: [00:40:31] So you could say referral link. I think that's kind of clear you could say #ad. I don't know, maybe. Ad to me means that I'm being paid to produce that content. Not that I make money when you click the link. Angela: [00:40:43] So I put little arrows and say this is an affiliate link which means I make a small commission if you make a purchase. Jillian: [00:40:50] You'd write that whole thing out in a Facebook post? Angela: [00:40:54] Absolutely I put it in little parentheses and then I move on. Now sometimes it put that right next to the affiliate link. Angela: [00:41:01] Here's the cool thing about when you add that little affiliate link portion right after that links I copy the URL spacebar put an affiliate link. I make a little bit of money. It shortens the affiliate link. Because sometimes affiliate links, well most of the time, they're long and ugly and it's confusing because it doesn't say Walmart.com. It has all these weird letters that is confusing to the reader so it shortens that so they don't see this like seven line long URL. Angela: [00:41:33] Ok so I will put that in now with Amazon, this is so important. You can't say "this is an affiliate link which means that I make a little bit of money when you click it" because Amazon views that as enticing people to to click the link. Jillian: [00:41:55] Okay. Angela: [00:41:55] You can't entice people to click the link so we've been doing this on my Facebook page forever and ever and ever amen. And now Amazon is coming out saying that that encourages people to click your link and make the purchase. Angela: [00:42:08] So what you're supposed to say with Amazon, it's very short. It's something like, I am a participant in Amazon Associates and I earn money that way. They have this language I can give it to you that you can post later. Jillian: [00:42:25] Yes, I'll put it in the show notes. Angela: [00:42:26] I put that in every single one of my Amazon posts. I am so not interested in making them mad. I will put whatever language they want me to put in that post. Angela: [00:42:41] And it also communicates to the reader who is clicking that link. They then understand the relationship that I have with Amazon, and I know that people are sometimes worried about people not clicking the link because like, oh she's trying to make money off of it. Angela: [00:42:59] Most people understand that you're making money off of this. They're just happy that they know and honestly most people aren't reading anyways. Angela: [00:43:07] So I disclose on every where that affiliate link actually lives disclose it. Jillian: [00:43:16] Got it. Angela: [00:43:16] And then you're good. That's all you have to do. Jillian: [00:43:18] So do you have like on your main Facebook page ,if people go there. Can they see you doing this? Where can somebody see you? Angela: [00:43:27] If you go to Facebook.com/FrugalLivingNW you can see what we're posting on Facebook, and probably one or two times a day we will post a direct link to Amazon because we know that that converts well for us. Angela: [00:43:47] Now I know there are some bloggers who run very successful Facebook pages and they link to Amazon and it does not convert. But again my readers are ready to get a deal. And so that works well for us. Angela: [00:44:00] If you go to my public Facebook groups, we drop affiliate links inside of and we disclose that. And that works really well for us. But again those people have self selected, saying I want to buy stuff off of Amazon. And so that works really well for us. Jillian: [00:44:21] So of the social networks, which for you is the most successful at converting affiliate sales? Can you talk through Facebook or about Pinterest? Jillian: [00:44:35] Can you link a product, let's say it's an Etsy product and Etsy has an affiliate program. Can I just take an image from Etsy, put my affiliate link in the link to that pin and make money? Angela: [00:44:52] Ok, you just opened a huge can of worms. So first there is when we start diving deep into affiliate marketing lots of people have lots of opinions. Can you add Etsy affiliate links on Pinterest? Angela: [00:45:06] So we'll start with the image thing. Can you pull an image off of let's say Etsy, and put an affiliate link there? Probably not Etsy. I wouldn't do that on Pinterest. Angela: [00:45:17] So then people say, can I use a product image from Amazon. Some people who are have very strong opinions on that. They're very scared of Amazon shutting them down. I am more laid back about that type of thing. Angela: [00:45:34] Now Pinterest has some pretty specific rules when it comes to affiliate market, like using affiliate links on Pinterest. And it changes all the time. Jillian: [00:45:43] Yes. Angela: [00:45:44] And honestly I have not even started direct linking or using direct affiliate links on Pinterest. Jillian: [00:45:52] OK. Angela: [00:45:53] And part of that is because a Pinterest audience isn't necessarily ready to buy. They are ready to be inspired. Angela: [00:46:02] So I don't know how much time, how profitable it is to spend a bunch of time dropping affiliate links in Pinterest. I would much rather your readers and for me, to create amazing content on my web site that has affiliate links in it and then promote those posts on Pinterest. Angela: [00:46:24] And so what I will say is you publish a post today and when we publish a post today, we're publishing for our audience the people who love us who subscribe to our emails. That's what they're getting today, you're thinking about that reader. Angela: [00:46:41] In one year the reader to that post is probably not going to be one of your ravenous tribe members. It's most likely going to be someone from Google or Pinterest. Angela: [00:46:52] So then what I would say is if you see a post that was published a while ago, that's getting a lot of traffic from Pinterest or even Google, or some from Google search. What I would suggest you go into that post and say now my reader of this post is no longer a ravenous fan. It is a very casual unattached Pinterest person. How can I get them to my affiliate links? Angela: [00:47:18] So what I might say is if you're getting a ton of traffic from Pinterest on a DIY or a recipe post, or something, and you have the first 700 words of that post is a story about your life and you're getting lots of traffic to it but not making a lot of money. It's probably because people are clicking off of that post because your story is so long. Angela: [00:47:43] I'm not saying that you shouldn't write stories, but I know as a Pinterest user, I'm like get me to the recipe. I don't care about your dog. Jillian: [00:47:52] Yes yes. I am with you. How to optimize your popular posts for affiliate marketing Angela: [00:47:53] If you had this post is getting thousands of pages or even hundreds of page views. But it's like a lot more than every other post on your site. You might want to edit that story to get people to the content they're looking for as quickly as possible to increase the chance that they are going to click on your affiliate link. Angela: [00:48:11] So you could even, oh my goodness, I thought of this the other day. You could put a little bit of code in the post and you can Google this, it's easy to do to say like "jump to the recipe." Angela: [00:48:21] So they click that link inside, like at the top of the post. And then they skip the story if you want to keep the story in there so that they go directly to the recipe where you have affiliate links. Angela: [00:48:32] That would be a way to really serve that Pinterest user. Get them on your site longer and increase the chance that they are going to click on your link. Jillian: [00:48:40] I love that. I love that because you are segregating your readers your visitors, those that are the diehard visitors who know your five children, know the names of your dog, care about your your whole home redesign, versus the people who go to Pinterest. Jillian: [00:49:06] You know Pinterest changed the game because you remember back in the day when you followed certain bloggers and people would come to the homepage of your blog and go explore through it and then Pinterest came and you just hop scotch in and out. Angela: [00:49:22] Exactly. And so it's a really good idea to modify your content if you're getting the hop scotchers from Pinterest. Make it really easy for them to find what they're looking for and also to get their eyes on your affiliate links. Angela: [00:49:38] You already served your ravenous audience with this amazing blog post. Those people probably aren't going to read it again. They're finished with that. They've moved on to your new content. Angela: [00:49:47] So now maximize those posts for the people who are at your site for about 2 seconds before they figure out if it's going to be helpful to their immediate need or not. Jillian: [00:49:57] I like that. Ok one thing, SEO, I looked at your site and in your blog posts you will put specifics in the titles. You're putting product names and my assumption is that people are Googling for that stuff? What is your strategy there? Angela: [00:50:21] First of all, I don't have a lot of strategy when it comes to SEO. Jillian: [00:50:24] Okay. Angela: [00:50:26] I hope that I am like demonstrating that you can make money off of your blog and not care about a lot of things. So I don't really think a whole lot about Google. Angela: [00:50:35] The things that you are looking at are posts about Amazon deals that are happening today. So I have a contributor, she figures out what amazing deals are available on Amazon and we post about that. Angela: [00:50:49] Those posts strategically are for my tribe. The people who are checking out my site every day, they are reading my daily email because they get an email from me every single day they want that I mean that's amazing and they are looking to buy stuff. That content is going to be dead in a couple of days. Angela: [00:51:09] So there are some posts that I'm promoting products that Google does pick up and basically those posts are mostly getting spam comments. So like people trying to catch some of my juice from Google so I often look and go oh this post about this random I don't know electric shaver must be doing well on Google because I'm getting a bunch of spam comments. Angela: [00:51:33] So what I try to do with my titles is just be as helpful as possible meaning that I want people who are reading the emails because they get it in an RSS feed. I mean can you even believe that I'm still doing RSS emails. I do other emails too. Angela: [00:51:46] What I mean that demonstrates like deal blogs. There's people who just want to tell me what you posted today and I can quickly go through it. I want that title to be as helpful as possible so they click on it and then go check out those deals. Jillian: [00:52:02] Explain what that means that you do an RSS email everyday. Angela: [00:52:06] An RSS email is instead of me going into my email program and writing an email and sending it myself, it pulls it automatically from my blog. So every 24 hours a certain list of subscribers will get the last 24 hours worth the posts that I published in their email so then they can click the different posts and be taken just like if they're interested in that. Angela: [00:52:37] You can do an RSS email which means every time you publish a certain type of post, so like every time I publish a Safeway post because that's a popular grocery store in the Northwest then that list of people who subscribe to that RSS feed will get that Safeway post. Angela: [00:52:57] So it's kind of the lazy way but also sometimes strategic way to get those posts into people's email. So what I will say is that they don't convert super well. And that's why most bloggers should move away from RSS, because the RSS is just like hey a new post is published. Here is a link to it. Angela: [00:53:20] There's nothing personal involved. So it requires that reader who gets the RSS email in their inbox to go "that title is intriguing. I'm going to click on it." Angela: [00:53:29] So it really works well if you publish tons of content like I'm are publishing between five and seven posts a day on my website. So that serves that well, and it also helps me because then I don't have to email everyone everyday because I don't do anything every day I meet I'm not that disciplined. Angela: [00:53:50] And so that works well for me. For like 98 percent of the people listening to this podcast, do not do RSS emails please. Can you add affiliate links to email newsletters? Jillian: [00:53:58] OK. What is  the deal with putting affiliate links in newsletters? Is it okay? Doesn't MailChimp say you can't do that? Angela: [00:54:12] Oh I certainly hope not. I've never used MailChimp so I don't know what their rules are. There are some email marketing services that do have rules about affiliate links. If you're running into that then you need to find a new email provider because you should be able to use affiliate links. Angela: [00:54:39] One thing though is, you can not please listen to this everyone. You cannot put an affiliate an Amazon affiliate links in an email, they will shut you down so fast. Jillian: [00:54:51] Can you go through that? Angela: [00:54:52] Yes this is one of the biggest rules I see people breaking. I see giant bloggers making like 7 figures doing this. According to Amazon's policies, you cannot put one of their affiliate links in an email. You also cannot put your affiliate link in a PDF or ebook. You cannot do that. Angela: [00:55:18] And so the way to think about it is it's really easy to figure out if you can or can't do it. Amazon has to be able to have a person view that link on the internet. They can't see the link in your ebook. They don't know where it's coming from. They can't see it from their email. Angela: [00:55:34] They also can't see it in a closed Facebook group or a private Facebook group. If you're going to use Amazon affiliate links in a Facebook group that group needs to be public. Jillian: [00:55:46] Ooh. Yes. So your Facebook groups are public? Angela: [00:55:51] My Facebook groups that I use an Amazon affiliate links in are public. Which means that any person can see where it's coming from. Now that rule does not apply to other affiliate programs. Angela: [00:56:01] I think people get confused, they hear I can't use an affiliate link from Amazon in email so they don't use any affiliate links in emails. No, it's just Amazon. So you can put an affiliate link to... All I'm thinking about right now is Nordstrom. I'm so excited. Angela: [00:56:18] You can put an affiliate link for Nordstrom or for Michael's or for Target, that's ok as long as you disclose at the top of your email. This email contains affiliate links, which means I make a small commission when you click and make a purchase, and you can add at no additional cost to you if you'd like. Angela: [00:56:37] So if you want to promote an Amazon product in your email the best way to do it, it's kind of clunky I'm sorry, is to link to a page on your web site where you're talking about that product so you could review it or something like that. Angela: [00:57:01] Or you could link to your Facebook page where you have the affiliate link there. Does that make sense? Jillian: [00:57:08] So go over that again. Angela: [00:57:10] If you want to promote and affiliate Amazon product and make money off of it in your email, you have to get them to a place on the web where that affiliate link in public. Angela: [00:57:23] That could be on your website where you could you could even do a page that has like. Here's the instant pot that I love and here's the link, like two lines then that affiliate link lives there. Angela: [00:57:33] Or you could link to your Facebook page where you're talking about the Instant Pot. Jillian: [00:57:38] Got it. Angela: [00:57:40] Or you can put an affiliate link, this is where it gets kind of funky with Amazon, if you have an influencer page you can use your affiliate link in your email that goes to your influencer page. Angela: [00:57:52] Because they're not making the purchase from the email. They're going to your influencer page, and then making making the purchase from there. Influencer pages should be available to all associates as of right now. What is an Amazon Affiliate Influencer Page? Jillian: [00:58:04] Explain what that is. Angela: [00:58:06] So it looks like a storefront where you go to this page it's your Amazon influencer page and it has products that you love. So you know you could be like here's the things that I love from my website, and things that we use. Angela: [00:58:19] And all of those items are there and then, so you can link to that page from your email. I have just started out, it's kind of fairly new. I'm not sure how well that's converting. Angela: [00:58:33] But it is one way to link use an affiliate link inside your emails. That's really the only way that you can do it in a way that isn't clunky for your email reader. So give it a shot. I'm not sure how it's going to pan out. Jillian: [00:58:49] I love this. I love this. All right so Angela if you are a a new blogger and they've just listened to this podcast, and it feels kind of overwhelming let's say what piece of advice would you have from the start? Jillian: [00:59:13] So sign up for Amazon Associates. Again you're not going to get rich, you're going to see stuff on Pinterest and Google that says like I went from zero to twenty two thousand dollars a month selling Amazon. No you're not. I don't know who those people are. Angela: [00:59:29] I sell so much stuff over Christmas and I don't make $22,000 a month. It's hard work and you're putting lots of links in. But sign up for Amazon and in a post just get a link in there. Try to figure out the language that you're comfortable with to get people interested in clicking that link. Angela: [00:59:51] And again part of that's going to be you getting over your fear of selling, feeling like you're not being authentic because again for some reason, the only way a woman can be authentic is if she is giving herself away for free. Jillian: [01:00:02] I love that. Yeah yeah. Angela: [01:00:04] Oh girl, make some money off of this. You deserve to make cash. So start putting links in there. So any content that you create from now on, tell yourself, I'm going to include an affiliate link. I have to do this. And then when you feel good about it again like I said before like you feel awesome. Angela: [01:00:23] Then start working on past content and then work say like I'm going to do one post a week of past content for the next 10 weeks. Angela: [01:00:34] You do not have to go down to like your 60th most trafficked post. You're not going to make money off of that. Like at least I look at my Google Analytics I'm like I had 22 people visit this page that's not worth my time. Jillian: [01:00:46] Yes. Angela: [01:00:46] But start working on adding links. And then when you write your emails what I want you to do is I want you to sell something in every single email which sounds like you've got to be kidding me. Angela: [01:01:01] But what that really means is I want you to tell them in each email of a product you love. Figure out how you can do that. I see tons of bloggers who don't even incorporate it into their into the text of their email. They just put it as like an aside at the bottom. Angela: [01:01:22] Kind of like a newspaper we have different sections the section at the bottom, it can be the thing I'm loving this week, and like make it an affiliate. Angela: [01:01:33] Now again you can't put in an Amazon affiliate link in there. So make it Walmart, make it Target, make it something that you can put the email the affiliate link in there. Why you need to start training your readers to click on your affliliate links Angela: [01:01:45] It's not because I think you're going to sell a bunch of stuff right off the bat. It's because I need you to start training your readers to click. Angela: [01:01:55] Training your readers to expect that selling is a part of how you do your job. Then, when you have a big affiliate promotion that comes up you want to promote Ultimate Bundles. There's a big offer for a product that you love, and it's super on sale at something like that where you want to hit it hard and try to make money off of this. They are already accustomed to clicking your links and buying stuff or being ok with you talking about buying stuff. Angela: [01:02:28] So like if you have if you're sending out an email that is all text and there's no click. How do you expect those people when something awesome comes up that you want to promote that they're willing to click you haven't trained them to click out of your emails. Jillian: [01:02:43] Yes. Also, I think about it this way, which is when I subscribe to somebody's email list and they share what they're loving. What product they're loving, it gives me insight into them. And what kind of person they like. What what kind of cleaner does she like or what kind of jewelry is she excited about. Jillian: [01:03:06] It's a it's another side, when you're sharing something really it's like sharing a side of you. Angela: [01:03:13] Exactly. And women in particular want to know what they should buy next. What should they discover next. What should they be trying out. And we all are looking for input. So give them what they might. Angela: [01:03:28] So here's an example. I found these most amazing shoes on Amazon. These shoes are fourteen dollars. I don't know what is going on. They are cute they're super comfortable. I cannot wait to promote those shoes and my readers are going to go bonkers over these shoes because they're affordable, they're cute, and I'm going to tell them why they're so awesome. Angela: [01:03:51] So just figure out something that you love and then figure out how you can communicate your love for that product in various different ways, and just try it out and I promise you that most of your readers are going to think it's fabulous. Angela: [01:04:07] You will have readers who fuss at you, 100 percent. People say I can't believe you're selling to me. I'm so offended. I mean the things that people get offended about like I'm selling you shoes and you're offended. Angela: [01:04:20] That's when you're going to do some self talk. Those people, they're a little off. I don't reply to those emails. If someone fusses me about selling, I just delete it. And that's how I personally roll as you can tell I'm kind of like I don't have time for that business. Angela: [01:04:39] And you can choose to reply as long as the e-mail you send, you are seeing an ROI, you're seeing a return on investment. So if you're going to spend an hour and a half writing back to a woman who's mad that you're selling a pair of shoes you better be making money off of that hour and a half of that response that you give to her. Oh wait you're never going to make money off of it. It's not worth your time. Jillian: [01:05:00] I love it. All right Angela this has been terrific. Like so nuts and bolts, which is what I love. So people want to reach out to you to see your deals and learn more about affiliate marketing. How can they do that? Angela: [01:05:17] Well if you would like to learn kind of how I sell you can go to FrugallivingNW.com and you can see how we structure our blog posts how we talk about products. Angela: [01:05:29] Go to my Facebook page which is Facebook.com/frugallivingNW, you can see how we are promoting things on Amazon. How we're doing Facebook Lives to sell things. Angela: [01:05:40] I think it's helpful to watch people who are good at selling and comfortable with it, to see the tactics that they're using so you can figure out what's going to work for you. Angela: [01:05:49] So you can see kind of our lab on how we sell things. But also I'm starting something new it's called Your Affiliate Marketing Mentor. And that's going to be a web site and a podcast where I am talking the nuts and bolts and going deep into affiliate marketing. Angela: [01:06:09] So my goal is to help bloggers, content creators, and social media influencers make more money on the work that they are already doing. Angela: [01:06:19] We're also starting a new Facebook group that will kind of deep dive even more into affiliate marketing and you can find us there at youraffiliatemarketingmentor.com/Facebook to join that group. Jillian: [01:06:34] Angela thank you so much for being on the show. Angela: [01:06:37] This is super fun. Thank you so much. MiloTree is the best WordPress plugin to grow your blog Jillian: [01:06:40] Are you trying to grow your social media followers and email subscribers? Well if you've got two minutes, I've got a product for you. It's MiloTree! Jillian: [01:06:49] MiloTree is a smart, pop-up slider that you install on your site, and it pops up and asks visitors to follow you on Instagram, Facebook, YouTube, Pinterest or subscribe to your list. Jillian: [01:07:04] It takes two minutes to install. We offer a WordPress plugin or a simple line of code, and it's Google-friendly on mobile and desktop. Jillian: [01:07:14] S

Affiliate marketing is a constant hot topic within the influencer community: people wondering about the best way to start, or those who have already started and are wondering how to do it effectively. Keep an eye on the responses, and you'll nearly always see someone mention how they tried affiliate marketing with Amazon Associates or Commission Junction back in the day, and didn't find it worth their while. That kind of negative thinking stops here. This week on the podcast, we're talking all about affiliate marketing: how to do it well, how to do it effectively, how to do it so that it maximizes the amount of money that you make. First and foremost, it should be a fit for the content you're creating. -Angel Djambazov To give us some guidance on ways content creators can best monetize, we're joined by Angel Djambazov. Angel has spent his professional career in the fields of journalism (as an editor on several newspapers and as founding Editor-in-Chief of Wyoming Homes and Living Magazine) and digital marketing. He launched Custom Tailored Marketing, becoming the agency of record for Jones Soda and KEEN, and was on the founding team and served as the CMO for the startup PopShops.com (later acquired by Rakuten LinkShare). In 2016 Custom Tailored Marketing merged with GTO Management to become Lab6 Media, an agency primarily focused on maintaining  elite level Affiliate Marketing and Influencer Marketing management, while expanding core Search Engine Marketing, Social Media Marketing, and Mobile App Marketing services. Listen in as Angel discusses: where to start with affiliate marketing the research you should do before joining an affiliate program affiliate posts and brand messaging posts, and how the messaging differs one way you might be missing out on potential affiliate revenue what makes an influencer attractive to brands (it's not all about the numbers) tips for better conversion from your content points of negotiation to consider what you can do to help encourage brand contact and followup Angel shares a ton of eye-opening info in a short amount of time, but we are sure some questions remain! Let us know what you want to know about affiliate marketing in our private Facebook group, Businessese HQ. Resources: Lab6 Media Contact Angel by email at angel@lab6.com or on Twitter: @Djambazov ShareASale The Little Prince by Antoine de Saint-Exupéry

Help With Getting Booked As A Guest and Choosing Content – Episode 195 I recently asked my tribe about the one thing they are struggling with most. This week, we are going to answer the questions and help you get over a few hurdles.   AFFILIATE MARKETING One issue that is giving me trouble is the technical side of affiliate marketing. There were many times when I wanted to give up my production and your show and enthusiasm kept me going! You are such a valuable resource for podcasting, thanks for giving meaningful and worthwhile content to make my podcasts better! You're awesome! Elikqitie "E" Travel Gluten Free Podcast   EKJ: I have found the key to affiliate marketing is the help you provide your audience with your content before the pitch. Pat Flynn does this best. He will provide 50 minutes of great content you can use on your show. Then, he will spend 10 minutes pitching you on a program that will help you do just that. When Pat was rolling out his affiliate training program, he spent most of his time on the podcast episode teaching his listeners where to share affiliate links. At the end of the show, he rolled out the details of the course. This style feels natural. It doesn't drip of a sales job. Pat offers great help. Then if you would like more, check out the program. If not, no problem. Listeners could use the info on sharing affiliate links without ever taking the course. As a listener, I felt I received value from the episode, even though there was a pitch at the end. A little give and take. Had the episode been nothing but what the program can do for you, people would feel like they were listening to a time share hard sell. I am sure you have heard those programs that say, "If you want the details, buy the program." This is the opposite. Help before you pitch. With regard to the technical side, make sure you are selecting products you love. Find products that use an affiliate service you understand. Pat says, "You can serve and sell." If you find many of the products or services in your niche use JVZoo or ClickBank or Amazon or Commission Junction, learn all you can about that one service. Study a few to determine which one you understand. Then, become a pro at that one. Most affiliate programs give you a unique link to the program or service. When a person clicks on the link on your site, the affiliate site tracks the visitor back to you. That is how you get credit for the sale. You simply put this link on your website. If you are using Wordpress, this would go within a post. You can add a button, graphic or URL link. The affiliate site will give you the choice. You want to find products or programs you love first. Never become an affiliate for something you haven't used or are not passionate about. Then, set up the funnel. Sign up for the affiliate program. Get your custom link. Create a blog post on your website about it. Hyperlink it with your custom link. Now, promote it. Don't make it harder than it is. Pat Flynn's information about affiliate marketing is a great place to start. Check out his free resource "Affiliate Marketing the Smart Way".   GETTING BOOKED My biggest challenge is getting booked on other shows (radio and podcast) as a guest expert. What is best way to do this? Dr. Mike Lorence CEO & Founder Path For Growth   EKJ: There are two ways to become a guest on a show. One is leg work. The other is an interview service. If you want to do the work on your own, you need to create the relationship first. You cannot show up on a blind date and ask to get married. You need to build familiarity and trust first. You can do this by commenting on their social media posts. You can answer questions in the comments on those posts. You might consider sending them information they might find interesting or useful. As Gary Vaynerchuk says, "Jab, jab, jab, right hook." Give, give, give and then ask. Find topics and subject matter that will interest your prospective host. What are they talking about on their show? What topics interest them? Where might there be gaps in their knowledge that you might fill? When you find these interests, send them articles and content from others first. Give them resources they can use. After you have started the conversation, work toward asking for the interview. Explain how you might help their audience with a topic within your expertise. How might you elaborate on a topic they have recently discussed or something in the news that fits their genre. When you reach out, make it easy for the guest to say yes. Demonstrate knowledge of their podcast. Mention your area of expertise. List some sample questions they might ask that you can answer. Show benefit to the host and audience. Then, direct them to some of the shows you have appeared on in the past for social proof. The biggest mistake I see people make when they are requesting to be a guest for interviews is the lack of knowledge about the podcast. I get many e-mails saying, "Hey, Erik. I would love to be an interview on your show. Here is my content." It is obvious that this person has never listened to my show, because they would realize I have never interviewed anyone. The other, much easier way is to hire a service. There are a few that do this sort of thing. It is their job to get you on podcasts. Check out:   www.PodcastGuests.com www.InterviewValet.com www.InterviewConnections.com   You can also search "podcast interview booking service". You will see many results. If you go this way, check their references regardless of who you select. I am not an affiliate for any of these sites. These are just sites that show up in my inbox every now and then. You can spend time or money. You might choose a bit of both to see which works best for your niche.   CHOOSE YOUR CONTENT I am struggling with knowing which content to put out. - Richard Chelson   EKJ: This could be taken two ways. Either you are having trouble coming up with topics, or you are having trouble deciding which topics would be desirable for your audience. Let's take each one separately. If you are having trouble finding topics to discuss, your passion may not be your passion. Gary Vaynerchuk talks about this in his book "Crush It". Gary suggests you come up with 50 blog post ideas before you start. This should take you about 10 minutes. If it takes longer, maybe your passion isn't what you think it is. You should have a topic that you can discuss for days. Don't let the curse of knowledge get in your way. You may be thinking, "Everyone knows that." Think back when you were just started. What didn't you know? What is the first thing your listener needs to know to get started? Start there with your topics. Brainstorm and let them flow. Now, if you have topics, but are not sure if your audience cares, I would first suggest you are approaching it in the wrong direction. You need to care first. If you are only looking for topics your audience enjoys, there is a good chance you could become bored. You need to be interested in order to be interesting. If you have topics that you love, but aren't sure about your audience, look for discussions around that topic. Search groups and forums for questions. What is your audience already asking elsewhere? What do people ask you? If one person has the question, there is a good chance others have it as well.     Do you have a question regarding your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do. You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com. Let's turn your information into engaging entertainment.

EP086 - Dorel Juvenile Group Bob Land and Jamie Dooley   An interview with Bob Land is the VP Consumer Engagement and Jamie Dooley is the Head of E-Commerce at Dorel Juvenile Group.  Dorel Juvenile is the world’s leading juvenile product company and has over 11k employees globally. They have a portfolio of 11 brands include Cosco and Safety 1st. In this interview, we discuss Dorel's to to market strategy, including: Wholesale Direct to Consumer Marketplaces Physical/Popup DTC B2B In particular Dorel is a hybrid seller (1p and 3p) on both Walmart and Amazon's marketplaces. Jamie will be one of the speakers at "Amazon & Me" an all day workshop on Tuesday June 6th at IRCE, hosted by Scot Wingo. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 86 of the Jason & Scot show was recorded on Wednesday May 24, 2017. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. New beta feature - Amazon Automated Transcription of the show: Transcript Jason: [0:25] Welcome to the Jason and Scott show this episode is being recorded live on Wednesday May 24th 2017 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot, Jamie, Bob: [0:40] Hey Jason and welcome back Jason Scott show listeners you know Jason some of the feedback we get says that some of our jokes especially yours are juvenile so we have perfect guest for the show tonight. Jason: [0:52] Internist that that feedback is mostly from my family. Scot, Jamie, Bob: [0:57] Guy cuz they get to live with them all the time so tonight we're really excited to have two members of the door old juvenile group e-commerce team dorel juvenile is the world's leading juvenile Product Company and has over 11,000 employees globally they have a portfolio of 11 Brands including Costco and safety first, we're excited to have on the show Bob land who is the VP of consumer engagement and Jamie Dooley who is the head of eCommerce welcome Bob and Jamie hello. Alright cool so what what part of the world I'm in Raleigh Jason is back home in Sunny Chicago where you guys at. [1:36] I am in the Backwoods of Southern New Hampshire and put our company is actually headquartered in the u.s. in Foxboro Massachusetts probably about 15 minutes away from the. [1:51] And I'm in the back words of Boston okay so the first Speaker there was Jamie and II was Bob for those either don't recognize their voices. Jason: [2:01] We always like to start the show by getting a rundown on your background and how you got to your current rolls and maybe a little bit about what the the scope of your role is now so Bob can we start with you. Scot, Jamie, Bob: [2:14] Sure sure I'm I'm kind of the the old man of eCommerce it seems I started off in eCommerce in 1995. Not sure how often you you hear that but I work a Polaroid and I was a product manager on it, try to call to make a print you know those machines that you going to a CVS or Walgreens and you can't hear photo, we did that 95 and we use the internet to you know send some photos to the Internet so it was. Kind of an early beginning I went to Rensselaer which is a little College in Upstate New York engineering school lunch lids.com and 1999 and if you know those guys. Happy tailor. And then cvs.com for CVS Pharmacy in around 2001 when I got into the affiliate space know if you guys are the affiliate world like I do but I started. And a Commission Junction. And then it starts from 2006 all the way to 2011 where we got bought by rapper 10 which is a pretty large e-commerce player out of Japan. That's why I stayed for a while on their leadership team and then found dorel that's our video ad from our new CEO recruiting people for a digital transformation so I've been there been here ever since. Jason: [3:44] End and how long is ever since when did you get to dorel. Scot, Jamie, Bob: [3:47] The three and a half years but then e-commerce terms is talking about sweat 7 is that the multiplier. Jason: [3:54] I think so so you're off probation then. Scot, Jamie, Bob: [3:59] Double secret probation. Jason: [4:02] Awesome in Jamie what about yourself. Scot, Jamie, Bob: [4:06] Well I'm just tangentially my probation officer I need to call him after this process will that I'm a giraffe. Jason: [4:14] That was one of the conditions of your parole if I'm not mistaken. Scot, Jamie, Bob: [4:18] And absolutely was so so I went to MIT for graduate school. Jason: [4:24] That's like a liberal arts college in the in the Northeast. Scot, Jamie, Bob: [4:29] Yes yeah it's a little small school and I actually I was one of the only people in my graduating class but actually went into retail so I would I got recruited out of. Alabama teacher to go work at the Bayern brick-and-mortar for target with snow very traditional Japanese e-commerce go go to MIT and then go into rock music. Has the buyer of rock CDs for for Target. And then what is a brick-and-mortar bar Provo Target in and Staples and then ultimately ended up back here in New England working for Wayfair where I was. The director category management for a number of categories including the baby categories that I was really my first entree into the baby space as well as toys and game rooms. And ultimately went to Dunkin brands or Dunkin Donuts headquarters where I where I live retail merchandising in eCommerce and then more recently was the, director of e-commerce merchandising strategy for Toys R us.com and babiesrus.com. Most recently I've been at the route for about a year-and-a-half now and I'm head of e-commerce where. I actually came to the company name because Bob and the leadership team and painted a really exciting vision for. Transforming what was already a very well-known company in the baby's face into more e-commerce focused and digital organization. [5:59] Very excited to a part of that change over the last year we made him take the Kool-Aid right off the bat. I was keeping track and I think between the two of you we've got 480 of the IR 500 so congratulations on that careers. Pretty robust set of companies to work for thank you. [6:23] So what's up let's kind of started a high-level and kind of work our way in peel the onion is at work so, you know you guys were at retailers before and a vendor there and now you're at Brand so tell us a little bit how do you guys think about channels and then just just, macro online offline in and how, no important that is for you guys dabs about you in so that they must be pretty important and then as we know and then within the channels within online I'll pry have a follow-up so just start there. [6:58] Sure so we saw into a number of different channels and just high-level so you guys are so of the listeners and everyone understand. We were the largest manufacturer in the US of baby products that everything from strollers car seats to infant Health Products like thermometers. Safety monitors and probably the product. People probably with his the Baby on Board sign in a lot of cars that that is so when we when we think about Channel there's obviously we went to the traditional brick-and-mortar retailers. We we silent appear quite online retailers as well. We also have a very strong and growing DTC Channel weather and I can talk a little bit more about you what comprises Rd to see Channel marketplaces. Start with kind of don't think of Market places around my marketplaces as part of Vita C. But if so that's probably another Channel we looking at and then we have we we have done physical stores and pop-up stores so Wickham orders is kind of our own channel. And then we have some B2B channels list. [8:18] Cool so Mom. What your summary of the scope of of online and is this kind of guys or Ground Zero or is there been some progress. [8:29] Yeah I think we've had some Dennis progress over the last probably the last year-and-a-half and in terms of not over not only just a digital transformation in the mentality of probably approach, e-commerce but from a sales perspective as well so the industry. Depending on the category were and we Runnin so many different categories and babies.com Rd Commerce penetration ranges anywhere from 10 to 50% off, 30% and we're certainly not work with a lot of our competitors haven't been at babiesrus.com and wait there to know that we're certainly at the high end of. About scale in terms of. Penetration relative to the rest of the industry and we're obviously a really big company were bitching about a billion dollars a year. E-commerce business is certainly one of our fastest growing parts of the business that work cited about that so we feel like. But you were going to really embraced the change and we continue to see things coming out of the hangout e-commerce. It's kind of nice I was allowed to go as broad as we have. In that you know we didn't when I you know only doing gay to see or only the e-commerce group, where in the space we're going to be call a consumer engagement but really it's we have the the brand marketing budget as well. We have call center we have to see via Parker places with several different groups under kind of One Umbrella. [10:06] So we from our perspective if we you know we feel that we should start selling, Autoflower call center upselling services or things like that we're absolutely he was in our Charter to do something like that so it's it's a nice bit of freedom, inside of a relatively large company do you guys operate at so we had Greg, poster on from VF Corp and they they're kind of like a sinner for e-commerce and then the brands kind of feed off of that in other places other, other kind of houses brands with talk to there's almost like independent groups that kind of run things how are you guys set up at a macro Essence macro level. [10:49] We're a core team so each one of the brands. So the five really that we operate out of out of Foxboro and. The week of the group the go-to-market team on once the NPD process the new product development process goes to a certain point we do all the launch planning for the company, read we really don't get into Channel management is probably what we draw the line with the sales team but it's really a core group. That that. Works to really extend the the brand marketing so the brand teams really only get to work on product development. And core brand development and then we really do the activation now part of the brand. Jason: [11:38] Got interesting you know, I'm always fascinated I have some clients that are brands that very robust direct-to-consumer business is and then I also have some some brands that are super early in their DTC journey and those guys are always terrified about the channel conflict issues, I'm sort of assuming by how robust your your channels are that that that if there were any concerns those concerns of sort of played out in the past is that the fair characterization or is that still something you have to Grapple with. Scot, Jamie, Bob: [12:15] I think we still we absolutely grapple with it everyday I wouldn't say. It's it's a huge obstacle for trying to run eCommerce but we're certainly mindful of. Are we evolve our Retail Partners as we're managing to the Sea, and I think we've approached it where we we don't we don't want to actively compete with our major Retail Partners uncertainly in my career taking Amazon honest is never a good idea. Walmart or any of the other. Major retailers video into our goal is to provide regardless of the channel to customer purchased directly. Rr1 PV terrorism cell, on the marketplace is and then our call centers in P2P our goal is ultimately to have all those channels work worth in Harmony and not trying to shoot against each other first. Jason: [13:17] Ghana and I'm assuming you're sort of Court digital team isn't just a supporting the DTC so you're probably also providing content and assets and stuff for your for your 1p partners for their own e-commerce efforts is that. Is that true. Scot, Jamie, Bob: [13:32] Yeah that's absolutely true I think that's part of how we tried to, just saw the vision to our Retail Partners and throughout the organization is that what we do from a contract perspective or everything that we're doing to enhance the customer experience online is certain Morrison. Healthy overall company attorney just to this point it's taking awhile No 3 or 4 years now. It's like a data Liberation movement had 7 or 8 products, catalogs you can spread all over the world all these different databases and recently called salsify a kind of bring it all together. And really once we took moves like that and really didn't rely on Legacy systems anymore of your completely rebuilt the marketing technology Stacks we we train the prods managers to develop, content in in you know the way that it should be developed for online so it was kind of it's getting to a point where it's a lot easier than it used to be. Wow the barriers have been really knocked down at not to say that we don't find new barriers kind of every week I'll place in front of us but I think the systems that the kind of the level of. Availity. Citizens have a really empowers everybody we would taking a lot of cost out of the business to you nobody not by giving off of these Legacy systems cell. What a nice Pivot Point here. Jason: [15:05] Yeah I find that. [15:09] Often is a cost savings for brands that you know in the old world you under nose to you or treating the same content multiple times for multiple touch points and when you're when you get those more robot systems you get better content reuse often. Scot, Jamie, Bob: [15:24] Yeah I agree absolutely we also we're spending money in the wrong places, so you don't know gone are the days we have to do $30,000 photo shoots for a single product launch as far as I'm concerned for dorel anyway. You know we do social, social photoshoot we invite you know parents who live within 30 miles of the office to bring their cute baby in for the day and we shower them with gifts and you get amazing photos out of a session like that, and you're doing consumer engagement so it's kind of my fault now. Jason: [15:56] Place very interesting we might want makes for that more but I do want to touch on something you you introduced a little earlier so Amazon is one of your Retail Partners you're selling to them 1p you're also selling on marketplaces and I'm presuming one of those marketplaces as is Amazon so you're sort of sailing, food through two methods and we often call that sort of a hybrid model is that do I have that right and if so can you can you talk our listeners through how that's work for you. Scot, Jamie, Bob: [16:31] Sure yeah and that's absolutely right yeah we are hybrid we we've sold by 1p for over a decade. 1 times and then we launched on Amazon Marketplace about a little over a year ago and it just took off and fantastic and. I think we have a really good partnership with our vendor managers on a one piece side and we're we're fortunate enough to have the Rangers for top managers on the marketplace side so I think so. Yeah meet me at some pretty wacky goals to his phone e-commerce perspective. Last year and we beat them pretty and within certainly the marketplaces were a big part of that in addition to the overall eCommerce performance. Water brands I talk to you they get really confused by this that kind of say. [17:24] Alright so I get the whole sale thing why would you have 3 piano, an answer to this. Like from from your perspective you know what was it that led you to kind of explorer that and and what are some of the levers that gives you to pull in the in the Amazon side effects. I think for us when I got hired I was hired to talidi to see and I don't think we really knew how we wanted. Focus mostly on transfer store on marketplaces physical store. [17:59] What is strong physical store on sales revenue stream in Europe. So I looked at it from a wax way and I think from from traffic perspective certainly it was it would be easiest to go after online marketplaces that was one of the. The major factors that. I thought about when we were. Trying to decide which do we focus on first focus on all them now but you only have so much resources in the beginning. I love that we have the safety net that you've done your podcast the parking lot about craft items and then we can go. A safety net for when or if Amazon decides to send to crop out items we can put them on the marketplace pretty easily and then. Our products kind of engine in six pockets and I talked about this in the session I do, and I are coming out where we will get it from A New Perspective an existing catalog perception online on one exclusives or what would call Alexander's. Accessories and then exit 17 closed. So it gives us the flexibility to. To go in and decide how we're going to approach each one of those product buckets for each one of our friends in our portfolio and gives us a lot of options for how we want to we want to drive sales for each of those. [19:31] Graco so in the early days how much skew overlap is there between 1 p and 3p a lot of the folks I've talked to they the first explorer 3p because you know they presented, 10000 skews the Amazon Amazon spot 1000, and if you would initially is a way to get the rest of their product line up there is that the case with you guys it sounds like there's a little overlap there cuz you do that safety-net kind of do listing approach. So there's absolutely no overlap on the Amazon side Amazon actually doesn't allow that so if anyone from Amazon is going to kill the lamp. Butter. What we and other and other Mark of places that does allow us and a little bit of a safety net so if the one piece side goes out of stock already. The house of a three-piece. Jason: [20:27] In just a clarifying question on the overlap. [20:33] So does that include out of stocks so if if Amazon carries ask you and they go out of stock can you sell it as 3p until they come until they make another by or or do you just stay away from those cubes entirely. Scot, Jamie, Bob: [20:48] Why I think this. If you're if you're sticking to the letter of Amazon's policy is that if Amazon carries an item or merchandise is an item on the one piece I'd you can't set that I'm up, on the three people and their algorithms actually flag, you and tell you that you don't know what to do that if it if it's a text if you have an overlapping you on the marketplace. There is any one of the other. The oversight that a lot of people have is that it's not just really one p vs 3T there's three different types of freaky and three different types of One Piece One of the types of one piece is from where. You're you're not the seller record it's not a Marketplace relationship with one. Amazon is still the seller record but it's very much like what you talked about Jason if Amazon goes out of stock it automatically defaults to a Dropship order within our warehouse. That's almost like a Marketplace you can take advantage of his laundry feeding the SI weight. Jason: [21:55] Got to and have you experimented with any vendor the field FBA stuff in your portfolio. Scot, Jamie, Bob: [22:03] Yes absolutely we actively use a PA now and we continue to work out any but the cost of shipping is one of our biggest challenges and seven e-commerce. E-commerce player and certainly you as a friend so FDA is certainly getting more expensive so we need to make sure we're watching that obviously is a very. Very powerful traffic drivers. Jason: [22:33] Yep. [22:34] And then on the one being three-peat one of the the complaints I often hear or one of the obstacles to being a hybrid seller is obviously Amazon has tools for One Piece settlers in Vendor Central and they have this Seller Central 4, for three-piece hours do you use those tools and just use them separately, play for both sides of your business or if you look at any of the sort of third-party systems that try to agregate those two tools. Scot, Jamie, Bob: [23:04] Yeah yeah so we are we both we do use both systems vendor Central and Seller Central. Anyone who is both knows that the day that you have available to you on that much more robust. Been trying to figure out how to drive more cell weather looking stop at the conversion or just all the metrics the jobs available. And was your business even on the one piece side even if you have one with the skull premium Ara. You don't have access to that kind of data so to answer your question yeah we looked at a number of third-party Data Solutions, some of them I think some of your other around previous speakers on the podcast like Lisa or Andrea, or one foot retail or friend you those are the solutions we've looked at more about the more we're about to sign a contract actually this week with one of them as you mentioned between, what size of the business in concert, cool um I know you guys are real active on Amazon advertising and we've touched on that with some pass gas but would love to hear how you guys think about it and maybe just for listeners you could recap, the I think people get kind of I know I do get confused there's all these kind of alphabet soup that gets thrown around and since your hybrid you have every, every tool available to you so maybe give a quick rundown of the tools available that's one p and 3p and then which ones you use and then would love to hear. [24:40] Any thoughts on the efficacy of those programs. [24:45] Sure so at a very high level I'm just so many different programs that Amazon has but I mean I think the paper forms from. [24:55] Formed if you were wild about nine months ago. There was just a much more defined difference between what you have available is a one piece and what you have available to speak also AMS has three different types of. Advertising on there is lots of products there's others headlines and then there is, but you only as a 3p so are you only had access to sponsor products on the MSI where is One Piece a drive axle. So from that perspective on the one beside you I talked about this even a couple of months ago and today is a one-piece so are you have just much more. Options available to you from a marketing perspective advertising perspective available. What we're hearing is that all three types of of a nice advertising are going to be available, Sellers as well so I think you're starting to see Last of Us and certainly is not about your podcast Amazon is going after the digital advertising. I wouldn't be surprised to see all options offered to post 137. On the AMG side. It's more of a branding experience if I necessarily something that's going to be easy you usually try to sell so we can use both but though. [26:32] We found that at least in the past AMG is is not have the tire off an artist is a mess with. [26:42] Contra listeners OMG is, more like banners and it kind of brand oriented advertising so CPM style advertising in AMS is more search CPC type advertising and there's there's several flavors of it with an Amazon of where things show up but that's kind of the the broad distinction there. Right and I am hearing about a lot of different beta program that there's the testing on the AMD side 30 when I getting much better be targeted. Open up advertising office again so. I think it'll be interesting to see what I am to get better I would have said, did this kind of a question and what's what's take this out of dorel just for a second cuz you guys are, you have been around that at retailers and all so do you guys think there's risk to some of the other AD companies out there you know so pretend you or at Toys R Us made as bags ample and you know I'm sure they have a huge, Google about didn't you know, seems like Amazon lose a lot more your there's the stat that always comes out that 55% of products are just started Amazon think that's a bloomreach stat but then there's also a Forester head supporting data on that up till about 2 years ago so, you know it it's kind of interesting to think you could this really be a challenge to, Google and and we're seeing broadly people really, they experimented year ago and now they're shifting budget directly out of Google Wallet over towards that side how do you guys think that's that's. [28:20] Something that could happen I do yeah I have p.m. [28:28] I'll defer to Bob with a bob has a much deeper background and digital advertising sign on them yeah I think you know. [28:39] Even just thinking about Darrell and what we've done we've really it's almost like you're shutting down our brand advertising. You know I'm pushing the money really over into Amazon just because it's almost becoming. Some of the weirdest as well. So if I say it well I'm going to do this launch a new product all that effort goes into launching that new product on Amazon with AMS. And if I'm looking sumur all the time I don't know how much they're still going, to know bloggers who have been paid to do a review on a product I think it's almost like letting the people vote so if I want a product I'm going to go to Amazon going to trust that whatever I type in, it's going to be if it's a bestseller with great reviews, how much more convincing do I need to buy that product so even some of the more considered buys I think if there's going to be a shift if it's already not know happening now. [29:44] Yeah what do you think about so I've also heard from Brands and about this common affiliate thing so what they're saying is you know, I advertise on Amazon and I thought I would get lift on Amazon and I can measure that but I'm also single lift off Amazon yeah what's your reaction to that. Oh yeah absolutely it's relatively well known about the kind of $1 for. I'll spend on Amazon equal $7 outside it varies by category so you know when baby like our products receive more like an $8 left and I was out of Amazon that's the tricky part is is. It's not that straightforward to measure you know it we're not seeing exactly those numbers so I think it takes it takes time. Jason: [30:32] Very cool so does it feel to you like that's a trend that's unique to Amazon in North America and they're just becoming a great ad platform or is it a shift to reach Arizona like we are you guys also investing in like, Walmart's equivalent which would be w/imax or or any of those sorts of things. Scot, Jamie, Bob: [30:53] That's a good question Walmart. Even even for a mess we don't use the reporting that I am s at all really we really kind of built our own reports and will do the same with W Max. And really have concentrated a lot of the other dollars right there because with guys like Triad and hooklogic can come your other choices on the on the other retailers website they've always. Kind of obscured the Bry. To some degree so it's been it's been tough I'm hoping that those systems evolve a little bit more in their little bit less opaque I think they're going to have to to stay competitive. Jason: [31:46] Dangerous a wino there's a bunch of wmx salespeople listening right now so I'm sure you'll be hearing from them from the. [31:53] What will will will be that point home that that transparency and access to data is one literally one of the impediment with folks spending money with you. [32:04] So Scot, Jamie, Bob: [32:06] I think you're pointing that out that's one of them I think she was the thing through the the challenges with. Madison mdfl now it's won the data for the day is just not easy to come by and it's not a Preposterous some of the more that was advertising Channel. Second is mobile mobile experience and desktop experience of War. I don't know that anyone including Amazon it's real practical. Mobile experience. Jason: [32:44] Yeah which is interesting because you would you would certainly think like it is hard to believe there's a technical or skills and pediment keeping someone like Amazon from building. [32:54] A great advertising platform and great report and a great mobile experiences. [33:02] Just feels like they haven't got around to it yet but hopefully I don't know if you know this but Jeff is a big listener the show so you know this could be triggering an email as we speak. Scot, Jamie, Bob: [33:12] Does a Jeff email happening right now. Jason: [33:18] Should be on the advertising are there any other considerations that you guys think about it in terms of maximizing your your results on Amazon, I noticed I and I should have mentioned this up front I've got a 20 month old in the house so I'm the big user of your products. [33:36] You've dramatically slowed down my midnight snacking because like all the the safety first products in my kitchen make it much harder to get food out in the dark. Scot, Jamie, Bob: [33:46] But thankfully that's pressure machine isn't protected. Jason: [33:52] Exactly just just a product idea for you is some LED lighting and some of that stuff might be helpful. Scot, Jamie, Bob: [33:58] Will cost us a penny more to make them glow in the dark. Jason: [34:02] Exactly. [34:04] But I have noticed you guys are well represented in all the different Amazon programs and so you know you have a lot of add-on products I also noticed you guys have some Amazon Choice status, product so you know I guess I'd be, pictures do you overly like try to achieve those things with how are you managing your portfolio of all those those sorts of things. Scot, Jamie, Bob: [34:29] Where are the where walkie to have it I wouldn't say that we we were able to. Tell you exactly how we go out I mean certainly bourbon is a profitability quotient. Turn on internet with your private label Amazon. All I got for those were going to answer your initial question as we look at managing the business there's just. What I've been talking about the last year-and-a-half if we break eCommerce and Jeff's into seven centers of excellence in, Amazon a particular kind of fall into one of those centers of excellence be we live and breathe it's almost like a religion where. One of them is marketing and another is information technology Partnerships and people. So each one of those are you looking at and we break it down from quarter-to-quarter. From year to year and suddenly we have a now next future plan for all of them. Respective definition. Which one of the bed say from Amazon perspective we talked about the marketing operations is probably just fine. [36:00] All the all the other ways and everything dipped Amazon train their customers to a second term to find shipping Apartments. Jason: [36:09] Got it in, what you don't want to do things that we haven't talked about that scares a lot of people per ticket on the one piece side of Amazon his pricing like do you hit is that been an issue for you do you have a strategy or any any pricing tips for, for folks that are going to put their products on Amazon's platform. Scot, Jamie, Bob: [36:32] Bob's Bob's advice to me in the beginning with don't lose money so I try to price my products while products not to lose money before 1. Jason: [36:45] Can you make it up in volume if you do. Scot, Jamie, Bob: [36:47] Exactly. My kids are starting to do the new math so maybe you can but I'm old school so I don't know how to turn it negative. [37:03] We know one of the things we talked about a lot and you mentioned it earlier when you talked about third-party data switch. Is the we say the date is more important and we're crossing with your friends as much data systemically to make the decision we have map policies for a number of our friends that certainly helps. I mean it's the Wild Wild West when you don't have enough policies so the constant challenge to take a look at and what's going on dynamically in the forecast. Pricing stand for in where would possibly looking at ways to differentiate. I think we're going to see a boom in brands that traditionally may have not looked at map policies. Just because of what you know Walmart continues to be priced leader you know Amazon will continue to follow but now you got Target saying they want to be a price leader to and in others. So in that kind of environment as a manufacturer brand gear you know it's like maybe I would have traditionally had a map policy on my premium products only but that's going to change use my. Roll out of my policy for my mqp in Opp lines as well just took for protection. Jason: [38:23] Wow yeah that is interesting I could totally see that there are a bunch of other 3p sellers that sell your products on Amazon I'm assuming most of those are authorized sellers is that. Scot, Jamie, Bob: [38:38] I would say it's a mix so. That's not the challenge is simply word been a lot of great partners that you sell in the marketplace and then there are some that. Yeah we're not exactly sure how they so I think we're starting to see and evolution are not just Amazon Marketplace but, I'm Walmart's and others where it's harder to be that Arbitrage type of cell are in I think we're hoping that'll help with, look at Channel management we're constantly looking at how to make sure that we have a clean Channel well only authorized stores and food in. Jason: [39:19] Yep you having to invest some significant resources in that. Scot, Jamie, Bob: [39:25] Yeah I think we are, we have already and I think we always keep trying to go for the very top. [39:36] It's much as we'd like to spend as much as we could on each of those centers of excellence and one of them is more Channel Management telephone number. Jason: [39:49] Not totally get it so another topic that comes up. Is the you know those rare occasions win you you fall out of compliance with Amazon and one way or another and the obviously the big Spector looming over everyone's head is suspensions is that. Is that coming to play for you guys at all like are there any common mistakes or tips you give to folks to avoid getting in the Amazon Penalty Box. Scot, Jamie, Bob: [40:18] Yeah I think for us we had the fear of god guitar organization did not want to. Ever end up getting suspended and no fortune. We've had just an amazing operation to approach every yes I weigh very aggressively so the shipping. 99.7%. [40:42] I need this more than just on time shipping at that way but others is a number of them that we've been fortunate to have a great class functional approach with my advice would be certainly have. A good set of. Watch all team members who are Partners in the business to understand what you're trying to do set the vision and then and check in on a very regularly. We were trying to brick-and-mortar First organization so that was a lot of the time we spent at least in the first 69 wants was just educating. A lot of people within the organization of Argo how we Commerce works and specifically how Amazon work. And I think the more communication we were able to have and then. Huge amounts of visibility to every part of the company Bob's a big believer in that class is really Champion Joe having everything. Are white dashboard in every department so they can so that we can really track you know are we are we tracking to be with shipping so how are we doing this today so I think are the Penalty Box as Bend. Great team effort and I think it starts with setting the vision for everything. That's why one of our favorite the software platforms is geckoboard. Which is Wheel of software that does one particular purpose but doesn't really really well and I want just allows you to push up. [42:16] It just allows you to creep dashboards on a monitor so I think what we did or invest heavily in the operations and consumer support. Those are two big pillars for us so even if the point where we had to sacrifice and maybe you know advertising dollars marketing dollars to really get that those two pieces of the business really humming along, and are the call center just wanted you know national award for for excellence which is really really cool in it but we had to ramp up. You know social support Amazon answers answer programs on other retailers it's really we had to, where do expand the team and be in more touch points with consumers so we think that's really going to pay off long-term. [43:08] And just one last point about suspension beyond the SOS from operational perspective there are dozens of ways you can get yourself suspended in the cellar whether it be, Aaron products at all the wild with 1p or any reviews or seller ratings or selling counterfeit products oh, I think what we had was a couple of subject matter experts. Or through all the different essays and rules and everything that Amazon foot. On on the portal to allow showers to know how to optimize a business intro we communicated that very clear with ravioli, cool so that that's been super helpful to hear, some some real world stories from you guys about how you manage Amazon and let's put a little bit and talk a little bit about Walmart so imagine you guys have a long history of selling wholesale to Walmart are you participating in the marketplace and and, I guess I would make you one of the very rare hybrid Amazon and Walmart so so curious what your doing on Walmart. [44:16] Yeah we are we are hybrid for Walmart as well we launched, probably the best possible time to launch on Walmart marketplace was in November 4th. Trey doesn't want to watch anything. But it's as if they really had fantastic resolved even before last year so really out of the cave you were very fortunate to see. Well and I think I would a little bit last year e-commerce as a team we exceeded our sales goal. But your dog and 16 by 70% and certainly Walmart marketplace was with a big part of getting us a star sailboat certainly crushing that pool. Cook any other channels marketplaces or you know anything you think that's kind of interesting that you think other brands would find kind of fascinating. [45:17] I will wear on eBay as well and we're on chat we watched on chat about a month before they got bought out so he might feel like this that had something to do. I think we're always looking at different opportunities to find what are products in front of many customers are too small. Yeah for eBay some people kind of view it as an outlet kind of a thing or other people just kind of put their main line on there and do you guys have a kind of certain part of your hot how eBay fits into the strategy. [45:53] I wouldn't say it if it will you we've completely solidified or crystallized on her arm how how how we approach eBay. I think we do have a healthy mix of a farm products as well as what we call Mike SSM ignoring clothes on eBay. Again you brought it up about Channel. Certainly there's some good extermination candy Bays doing a lot to try and improve the merchandising especially the baby category so we're we are happy to part with them and help help. Apart of that the improvement in our categories. Yeah found eBay is very good brand religion so they're there being a lot more friendly DeBrands lately and I think a lot of that has to do with how Who Came From Home Depot he can understand that Dynamic better than them folks hit that maybe didn't have that experience. [46:53] Yeah I'm a big fan of how a lot and having watched him what he did at Home Depot was when she was really impressive so I'm hoping they can do the same. What we don't want to do is just go on to any Marketplace for the sake of being there so I say that we have a crystallized our strategy but we do think very closely about know what Ridge Marketplace. What is Protonix Place Mall. It's easy to launch a new Marketplace you know as we see fit. Know if we want to try something else we can easily be up and you know I matter with no days or weeks so that it's not really a huge investment if we want to play with something which interesting is watching at Walmart marketplace evolve. Just month after Mom very interesting focused as a company and we're going to benefit from it and other reports and dashboards going to get better, it's it's an interesting year to be on Walmart marketplace that's for sure. Yes seems to be a big big area and Lori's in there swinging the bat like crazy so we'll see what kind of comes up, requires and he's an amazing guy I mean we were we were riveted. So while he certainly has a captive audience so we're definitely big fans. [48:24] So yeah funny funny story between Mark and me I interviewed with Mark at Quincy. Where do a month before they close the deal with Amazon and then we visited with Market Chad about a month before Walmart plaza Sol. I feel like I got to start taking more meetings your guy you should get out of stock options I don't know if that's, that may violate some ethics thing but that's not my problem that's your problem, what questions do you guys are in a lot of places in earlier you mentioned you have kind of six categories of products is there I know some some, brands have kind of a good they look at these channels and there's some mapping that happens where they'll say alright, Channel B I'm going to put this type of product there but not this type of product and you guys have any how do you think about that, but everything everywhere that's another valid strategy as well no I think we definitely. Where were careful when in will have a specific kind of game plan for. Access Imaging Closeouts versus completely different strategy for how we're going to approach this. Anything for my Walmart exclusive so yeah it's none of that spray and pray kind of approaches to the TV. Jason: [49:54] Got it you guys are. [49:57] I'm going to characterize you as very digitally mature for a branded manufacturer in the in the digital Spectrum in interesting Lee a lot of clients that are, very large wholesale businesses that are really just getting started on the digital side of the fence and you don't. [50:17] One of the big challenges you always run into is. [50:21] Getting an organization to change its all this institutional inertia and all these antibodies that are in the organization that fight all of these kind of new initiatives, it sounds like you got to go through that in your you're beginning and Darrell like do you have any advice for for folks that are just getting started on their Journey. Scot, Jamie, Bob: [50:45] Go ahead because I've never heard that before. I'll say that one of the reasons I came to dorel was because. And our CEO told me on a vision where they already started down that kind of mentality show. And made the investments in just a lot of the out-of-the-box thinking in terms of Technology Investments. And resources were a lot different than most of the other cpg companies and other vendor partners that I work with another retailers. Even being your 2016 at the bottom bathing how many still just trying to figure out e-commerce oh. I arrived having seen a vision that was already somewhat said I was just sort of evangelizing that Vision but I think that's the big that was the really important part of our successes. Evangelizing that Vision in getting people excited and I think in many cases this kind of Captain Obvious with a lot of people. It's almost a threat to their job so number one you have people who will get and say am I going to be out of a job in six months because of his e-commerce. Or this is 20% extra work for what it was already a very hard job so I think. I've been walkie I think we had a cross-functional team for 100 people that really jumped on board but I think we also had a really strong Vision that was able to get people energized with from the top down. [52:24] Bob Probert already established. It was a very difficult have a full head of hair too but now not so much but I think you know what we're trying to do is digital transformation from the inside, which, what is the most difficult in my opinion and in my experience and I don't recommend it it's it's just it's the long path but because you do have to you know evangelize quite a bit and you know I understand it's going to slow you down a little bit, what are the things that I'm trying to do is build a startup type of culture we're just the sense of time is is very different. So you know instead of people communicating in the email they're there now communicating and giora. Is it just a complete shift and in first I would say just get the the early adopters like you need a ring of people that get it, are we have a dining kaybern on our team that is a web Technologies guy that we just we know that we can throw anything at this guy and he's just amazing. And he can quickly integrated system or develop a database or so I think having kind of a crappy team to start with. Yeah the Band of Brothers kind of thing helps a lot but then you have to just keep converting the people who want to be converted and then kind of work your way down the curve to the people who you know they're going to be really resistant. Where I'd say we're Midway down that Journey right now. Jason: [53:54] Then cool it sounds like I don't to put words in your mouth it sounds like you had a blend of evangelizing some of the Legacy employees that were most susceptible to become part of the digital solution and then you brought in some some outside digital disruptors, is well I eat Jamie does that do I have that right and does that seem like the right approach to. Scot, Jamie, Bob: [54:21] Yeah I do I really think that one of the big mistakes is to go kind of Whole Hog you know out of the gate what one is to do almost nothing and just talk about transformation and that that's just seen companies I've been at companies that are done that. Jason: [54:36] But just to be clear that's fine as long as you're paying a consultant like sapientrazorfish while you're doing that. Scot, Jamie, Bob: [54:41] Exactly that's exactly what I say but no you know what's funny is it's almost like if I took a step back for a second the the the key. To to Our Success so far has been lots of quick wins and constant wins, so not just sitting this massive gold in a way out there but really understanding let's let's just a few small goal let's let's get all of our product data in one place so we can actually use it okay, let's go with salsify salsify not very expensive so I can put it on a credit card so it kind of scrap a system together, and then build kind of agile process ease around that and then people gravitate toward the money, now you can just follow the money if we're making the you know massive Headway and there's dollars and the dollars keep adding up people tend to say, you know I want that maybe I haven't had that in my team and I want to go on that team I want to be on the successful team so you just kind of read this internal inertia and guys like Jamie it's easy carries that flag, and people just want to follow him. Jason: [55:56] Very very cool by the way this is going to sound super cheesy I call that stair step approach The Stairway to awesomeness. Scot, Jamie, Bob: [56:04] That's exactly what it is. Jason: [56:06] Yeah they like you know you you paint that aspirational picture of where you want to get and you just can't do it in one giant big bang project so the stairway to awesomeness is the way to go. Scot, Jamie, Bob: [56:16] And if you give Jason six beers I think is the number somewhere in there 4 to 6 he will sing Stairway to Heaven but it's Stairway to awesomeness and it's it it's a thing to behold another time, yeah yeah yeah no no beer is here on the podcast this is definitely a dry podcast. Jason: [56:35] Either did I. Scot, Jamie, Bob: [56:39] So we have about five minutes for one last question and I wanted to get super high level you guys have both had great careers and in retail and Brands and digital, where do you see the future of e-commerce is it going to be no Celexa after smartphones or you feel free to kind of go, two years outer are 10 years out so just would love to hear your thoughts seven haven't seen kind of the the play out so far. [57:10] Bronco versus Bob's is probably better than mine so I don't so I think your two two things I see one or. I would have to it a little bit earlier is that I think so. [57:24] What what's available for a one piece and what's available for three people I think it's going to start to quote the gas going to start. Obviously the growth Amazon enjoying a large part of that is I think he's going to start more more. More of that consumer experience I've become more consistent on orthopedic in one piece. In particular I think about advertising and one of the gaps that I see that I think expect is probably going to happen and I hit just. You say it with artificial intelligence but I think ribbon Predictive Analytics to help. To help cpg brands in to help anyone who wants to use digital advertising or to use it for, projector for casting I think that needs to happen and I think I just it still seems really Nathan I think I see a lot of solutions out there. Don't take into account all the dozens of of sales drivers and forecast in the theaters that are need to be followers and I think they're supposed to Lucien to still feels on in the brick-and-mortar world. You're not taking into account estimated ship windows or find a drink or the dozens of things that can help to drive, sales on e-commerce side that's just don't doubt it don't get back turd in then I don't think this is any human being to make those decisions. [58:58] As they're using them to the forecast there the sales or Churchill Drive their advertising can I think it has to be any item, that's a prediction I'd see Captain someone diacetyl. [59:16] Yeah Predictive Analytics it's definitely going to be pervasive in all everything that we that we do. I worked at a company where we built our own real-time bidding engine and it's it's very complex but as computing power power gets better and this more people working on projects like that, a lot of the manual activity 72 will just gravitate toward that kind of naturally taking over I see a lot of near-term stuff. Nothing that's important where I really think that retailers will start understanding that no Prime is not a shipping program. You don't like I really do think that once other big retailers develop Prime like programs and it you know the full breath and power of a program like that fell under the sun understanding the the game. And I really I don't like I haven't seen. Seems kind of small attempts at a prime like program but nothing nothing even close to it if if it's not a shipping program what is it. [1:00:24] It's I mean it's like it's a massive loyalty program it's it's the stickiness that the. That you just can't get out of it it has unbelievable unmistakable value. I think they've gone well past the you know the yearly the annual fee for the program in terms of value at this point. I really do think that that is a massive way to build loyalty. [1:00:54] Go to know you guys are both. Deep in the world of Amazon do you think it's game over or do you think that you know just like we saw in. Bob you're old enough to remember this used to be that you know no one could be the IBM there you would just like it, people just call him up to get mainframes installed and then suddenly Microsoft took over and then it was Google and now it's Amazon you know what do you any votes on like the next Dark Horse you know is it going to be a company we've already heard of it is it some company that's like, two dudes in the garage right now that's a good one Jamie want to go first for that one. So I yeah I mean history tells us no one no company remains thought when I first Are we more than more than 50 years even if it's still around and I think she's somewhere. They're fucking a trance of Walmart's probably one where they're starting to come around they made been made my friend information. [1:01:55] I think one of the things I think about is on demand that you fart a lot of them. Disruptor obviously Amazon going after 2 but. Medium different different category next Amazon. Jason: [1:02:20] Oh that's crushing I've spent like 85 episodes trying to to get Scott's ego down and you just told him that he's the future of e-commerce crate. Scot, Jamie, Bob: [1:02:28] You're going to pay me in cash my check, what's what's amazing to me it almost seems like Amazon is is Bucking that the you know the old trend of you know IBM companies like that just kind of, really having to Pivot hard and and swallow hard to and now it major inflection points is the scale that's the thing that gets me, it's no looking at you no announcements from Target sing over going to spend a billion dollars and, supply chain up when Amazon spending well 18 billion, yeah it's just the scale is is something to really think about it how do you how does a disruptor in a two guys in that garage. Really really break into that no no I'm not saying Amazon perfect I've noticed a lotta, a lot of Kinks on a on a daily basis in the armor or chinks in the armor where they're even like my guaranteed shipping package didn't arrive in 2 days. Several times now so you know there's definitely some Growing Pains there. But I got to think it's only another giant it's got to be like a Walmart that really really can can keep up with those guys. I also since I worked at racquet and I would not discount all these guys that are overseas currently that have just been watching the market patiently. Rakuten Alibaba out there they're just massive groups that certainly have the power to and they're not known to be first movers remember. [1:04:08] They they watch and they're perfectly fine to be the second or third yeah they're the only guys that have kind of beat, Amazon Kenosha Amazon didn't do well in China and continues to be kind of like number three or four there and I don't know about Japan Amazon's done pretty well in Japan but yeah they're they're definitely rocked Anna's is still a major factor there, oh yeah oh absolutely I think probably going to the guarantee for me is the. You can check back thirty years from now I think when Bezos decides to retire a walk away that's definitely rest I mean you work at Target and, dominant really when Bob all that stuff down on that was I was really when started, start to struggle Walmart Walton and I can see the same thing no one ever gave us has to step down no disrespect to the rest of the leadership team but it's a pretty big dr. Phil. Jason: [1:05:07] I think your point that no no Empire was forever Jeff is made that point and said but what you really want to do is just make sure that your Empire outlives you. [1:05:19] Repeat the same strategy there because it has happen again we've wasted a perfectly good outside I really want to thank you guys for spending an hour with us and sharing the knowledge. Scot, Jamie, Bob: [1:05:38] Thank you thank you. Yep Bob and Jamie thanks for joining us and low plug here for Jamie and I Jamie is going to be one of my speakers at the internet retailer Conference & exhibition also known as IRC on June 6th I do a day there that's called Amazon and me where, we go pretty darn deep about these kinds of topics in a, 12 hour Extravaganza so if you're interested in that topic join us then and Jamie will be there, what's the just went through 18 decks on this whole thing so you're talking about hybrid is that right Jamie is that the topic. Yeah I'm talking about how to manage your Amazon strategy whether you're one p3p or Hut. Yep so overall strategy yes and your presentation is awesome so people are going to love it thanks guys and hope to see Jamie I'll see you there and I hope to see some listeners there. Thanks looking for toys. Jason: [1:06:36] Until next time happy commercing.

What exactly is an "affiliate network?" And how is it different from a software as a service (SaaS) solution?  If you have an affiliate (performance) marketing program, these are essential questions to answer - and we do, on this Outperform podcast episode!  Speaking with much experience and authority on this topic are two industry leaders: Todd Crawford and Bob Glazer.  Todd is the Vice President of Strategic Initiatives at Impact Radius, a company that provides a software as a service technology solution for the affiliate industry. Todd has extensive expertise in software as a service solutions and the role they play in affiliate marketing. He was also a co-founder of Commission Junction, one of the first affiliate networks. Bob Glazer is Acceleration Partners' Founder and Managing Director. He's a prominent leader in the affiliate industry, having worked with the world's leading brands. He too has unique perspectives to offer about affiliate networks, SaaS platforms, and their role in the future of the affiliate industry. Tune in to this episode to learn: What an affiliate network is and does How and why the affiliate network model has taken a detour What SaaS platforms are and the unique solutions they provide to the affiliate (performance) industry The role SaaS is likely to play in the future of the affiliate marketing industry And much more. You can also learn more about Acceleration Partners' approach to affiliate marketing program management and the networks and SaaS partners we work with on our website, http://www.accelerationpartners.com.  

Today's episode features Marcus Tandler who cofounded and runs the enterprise SEO software company OnPage.org, which has the goal of helping people create better websites that rank better in search engines. Marcus, a native of Munich, Germany, is a former super affiliate who was at one point in Commission Junction’s top 5 earners in all of Europe. also runs a super-exclusive conference (or think tank, to use his terms) called SEOktoberfest in Munich every year. In our chat, Marcus takes the time to share much many of his work experiences with us. Find Out More About Marcus Here: MarcusTandler on LinkedIn@mediadonis on TwitterMarcus Tandler on Facebook In This Episode: [01:06] - Why did Marcus decide to switch from affiliate marketing to running a software service company? [05:18] - Stephan steps in for a moment to share an origin story of his own. [06:55] - Marcus shares his thoughts on what Stephan did, which he believes was a smart strategy. He and Stephan then go on to discuss their companies and work experiences. [11:27] - Stephan brings up the idea of surrounding yourself with people who are smarter than you. Marcus agrees and gives an example of having done this. [14:17] - We learn about how private SEOktoberfest is, and how it’s structured in terms of experts and attendees. [16:52] - Marcus and Stephan engage in a role-playing exercise by giving each other cool information, the way they might at a mastermind or think tank. [18:02] - Stephan’s first contribution involves YouTube searching on Google Trends. His second is about Christoph Cemper’s research on 302s being better at passing the SEO benefit over time (versus 301s). [20:36] - Stephan shares a story about Greg Boser and Todd Friesen. [25:01] - We hear about Marcus’ and Stephan’s thoughts on the pill-pushing game. [27:22] - Certain black hat techniques stopped working in 2007 or 2008, Marcus explains. [32:49] - Stephan and Marcus talk about the featured snippet, or instant answer, on Google. [34:23] - We hear more about SEMrush, and a tool it offers related to featured snippets. [35:37] - Marcus takes his turn for sharing ideas. He talks about TF-IDF analysis, a major topic in German SEO circles. [38:41] - Marcus offers a reverse example of what he’s been talking about. [45:11] - We hear an example about the kind of thought process Marcus has been describing, from Stephan this time. He talks about Homesteading.com and the fact that one of their articles outranks the home page on Google. [48-31] - What does Marcus think of latent semantic indexing (LSI)? [52:42] - Are there any free tools that give some actionable insight into TF-IDF? Marcus reveals that a limited version of this tool is available in the free version of OnPage. [54:31] - Stephan and Marcus touch on the problem of using the disallow directive instead of no-indexing pages. [55:22] - Marcus talks about some common SEO screw-ups that OnPage can find. [60:14] - Marcus’ company doesn’t offer any consulting services. Here, he explains why. Links and Resources: MarcusTandler on LinkedIn@mediadonis on TwitterMarcus Tandler on FacebookOnPage.orgScreaming FrogAlta VistaBlack hat SEOFireballWar Room MastermindChristoph Cemper11 More Things You Didn’t Know About Links and Redirects by Christoph CemperGreg BoserTodd FriesenSEMrushTF-IDF Homesteading.comMarcus Tober on Marketing Speak

Bryn Jones. He’s the co-founder and CEO of GrowSumo. GrowSumo graduated from Y Combinator in the summer of 2015, and they’re building a marketplace for influencer programs. Prior to building companies, Bryn was also a member of a swim team. Famous Five: Favorite Book? – The Hard Thing About Hard Things What CEO do you follow? –  Favorite online tool? — Slack Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – “To just go for it”   Time Stamped Show Notes: 01:15 – Nathan introduces Bryn to the show 01:41 – Nathan found Bryn through Product Hunt 02:42 – There are large enterprise clients who came from GrowSumo 02:53 – GrowSumo builds a marketplace for influencer programs 03:10 – GrowSumo charges a one-time annual fee 03:14 – GrowSumo takes a percentage of every dollar the influencer earns from the brand 03:22 – GrowSumo is an affiliate program on top of an affiliate program 03:33 – An influencer can be anyone 04:19 – GrowSumo has a month over month fee which is $300 a month 04:48 – It is for a new startup with no affiliate program 04:56 – It lets you go in and manage the program yourself 05:16 – For an enterprise account, GrowSumo automates the entire program 05:23 – GrowSumo helps you identify the influencers 05:32 – The enterprise account: $10K annually 05:36 – GrowSumo takes 10% from all payouts to influencers 06:20 – “You have a lot of customers today that are influencers and you just don’t know where to find them” 07:03 – Bryn shares how they identify the influencers 07:43 – GrowSumo doesn’t have the ability to qualify an influencer based on the list size they have 08:33 – GrowSumo was launched in August 2015 09:06 – GrowSumo has a lot of traction 09:20 – Percentage of customers that GrowSumo is currently working with 10:30 – GrowSumo’s biggest competition are Commission Junction and Influitive 11:07 – GrowSumo hasn’t raised capital yet, but they’re going to soon 11:35 – Current Y Combinator terms 12:45 – Team size is 8 13:03 – Bryn is Canadian 13:50 – Number of unique new customers driven by GrowSumo 14:00 – GrowSumo has driven over $100K recurring monthly revenue 14:20 – GrowSumo still qualifies and chooses the customers 15:20 – GrowSumo is software and there is no need for an internal tool 16:20 – The Famous Five   3 Key Points: Find new ways to grow your following by leveraging websites that are popular in your niche. Having a feature that your biggest competitors do not offer will give you an edge. There is no clear path to success—the only way to succeed is to START trying.   Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

In Episode 3 of the Lion’s Share Marketing Podcast our featured guest, Jeff Cash, offers insight into e-commerce, re-platforming, and building affiliate channels. At Newell Group, his role as Marketing Director is to discover a direct to consumer channel for a variety of brands. Newell Group uses email to distribute content, such as recipes, to consumers and they also facilitate the consumers’ ability to order everything that’s needed directly from their website. This conversion of the site into an e-commerce site has increased their outreach to consumers by placing their product alongside the content. Jeff also shares his experience with a recent re-platforming at Newell Group. He explains that his role was to optimize a lot of the decisions made throughout the re-platforming process. He emphasizes how massive such an undertaking is for an organization and how selecting the right partner is critical for the success of the process. He also clarifies that there is no perfect platform and there are a lot of rounds of revisions that need to occur before the implementation is finalized. Jeff goes on to discuss the importance of recognizing trends and testing strategies because what worked in the past or what’s working currently isn’t guaranteed to work in the future. Currently Newell Group has been developing affiliate channels, Jeff discusses the importance of quality over quantity in terms of members of the affiliate channels. He mentions that the way he got started and the way he recommends others to get started is to go through Commission Junction and really get comfortable as a publisher and learn the ins and outs of the affiliate group before becoming a partner. Join us in this conversation about e-commerce, re-platforming and building affiliate channels. Listen in and learn about the importance of constantly keeping your programs in check and never falling into the trap of believing that what worked yesterday will work today.   Time Stamps 00:00 – Episode Welcome 00:19 – Co-hosts Introduction 00:36 – What’s on the News Today | “Publishers see promise with Instagram Live” 04:15 – Facebook Statistical Challenges | Episode 1 05:20 – Featured Interview with Jeff Cash 06:35 – Jeff’s Role at Newell Group 07:18 – Newell’s use of email as a marketing tool 08:31 – How to reach out to audience 10:13 – Tracking analytics and trends 11:43 – Platform Implementation Process | Re-platforming 14:25 – Jeff Cash’s experiences at Newells Group & Horizon Hobby 16:23 – Paid Media 17:46 – Advice for Marketing Managers 18:56 – Jeff Cash’s Marketing Priorities for 2017 20:29 – Jeff Cash’s strategies to keep up with ongoing changes in e-commerce 22:05 – Affiliate Channels at Newell Group 23:58 – How marketing managers can get started with affiliate channels 25:14 – Site Merchandising Strategies 26:43 – Episode Key Takeaway 27:54 – Jokes – Naughty Lead 28:45 – Episode Outro Featured Guest Jeff Cash – E-commerce Marketing Manager Website: thenewellgroup.com LinkedIn: linkedin.com/in/jeffmcash   Resources Digiday – “Publishers see promise with Instagram Live” Bronto DemandWare “The Toyota Way” ComissionJunction   Lion’s Share Marketing Podcast Learn More About Tyler & Kyle Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

In Episode #25 Eric and Neil talk about how to monetize your blog. If you're a passionate blogger with a good following, it's time to start elevating your blog to a potential revenue source. Time Stamped Show Notes: 00:22 – The best ways to monetize your blog 00:35 – Look into affiliate marketing or performance marketing 01:10 – Collect money from sales 01:17 – ClickBank, Commission Junction, Share A Sale, Skimlinks 01:29 – Avoid ads at all costs 01:50 – You'll make the least amount of money from ads 02:00 – Generate an email list 02:15 – You can sell your products through your email list 02:35 – Continually market to those people 02:45 – The concept of courses 03:00 – People making seven figures a year 03:20 – An example with eBooks and courses 03:57 – Don't be too aggressive at the beginning. Wait for a loyal audience. 04:25 – Collect leads 04:45 – Take your blog content and create lead pages 04:55 – How to drive traffic to your lead page 05:45 – Monetizing a blog takes time. Think about your value to others first. 06:20 – Don't push anything until you have a loyal following. 06:50 – Survey your audience to find out what problems they are facing. 07:10 – Work to solve those problems. 08:12 – Get people to commit before you launch your service. 09:00 – See you in tomorrow's episode! 3 Key Points: Avoid ads at all costs. Generate a following before you push sales. Develop eBooks, courses, and other services that you can promote to people on your email list. Resources Mentioned: ClickBank, Commission Junction, Share A Sale, and Skimlinks – Resources to help you get into affiliate marketing with your blog Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #25 Eric and Neil talk about how to monetize your blog. If you’re a passionate blogger with a good following, it’s time to start elevating your blog to a potential revenue source. Time Stamped Show Notes: 00:22 – The best ways to monetize your blog 00:35 – Look into affiliate marketing or performance marketing 01:10 – Collect money from sales 01:17 – ClickBank, Commission Junction, Share A Sale, Skimlinks 01:29 – Avoid ads at all costs 01:50 – You’ll make the least amount of money from ads 02:00 – Generate an email list 02:15 – You can sell your products through your email list 02:35 – Continually market to those people 02:45 – The concept of courses 03:00 – People making seven figures a year 03:20 – An example with eBooks and courses 03:57 – Don’t be too aggressive at the beginning. Wait for a loyal audience. 04:25 – Collect leads 04:45 – Take your blog content and create lead pages 04:55 – How to drive traffic to your lead page 05:45 – Monetizing a blog takes time. Think about your value to others first. 06:20 – Don’t push anything until you have a loyal following. 06:50 – Survey your audience to find out what problems they are facing. 07:10 – Work to solve those problems. 08:12 – Get people to commit before you launch your service. 09:00 – See you in tomorrow’s episode! 3 Key Points: Avoid ads at all costs. Generate a following before you push sales. Develop eBooks, courses, and other services that you can promote to people on your email list. Resources Mentioned: ClickBank, Commission Junction, Share A Sale, and Skimlinks – Resources to help you get into affiliate marketing with your blog Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Spreaker Live Show #75 for Aug 3rd, 2016Our Topics This Week: Tips to offering Affiliate Marketing Ads in your Podcast? and Tip of the Week “Coming is Mid-Atlantic Podcast Conference in Philly” with co-host Alex Exum @AlexExum and he is based in LA and hosts "The Exum Experience" and the "Spreaker Studio Review" show. Show Duration: 32 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Spreaker Host of "The Exum Experience" and the "Spreaker Studio Review" shows at @AlexExumSpreaker Blog at http://Blog.Spreaker.com – Articles and Spreaker News- Tips of the Week: - Coming is Mid-Atlantic Podcast Conference in South Philadelphia - Sept 9-10, 2016 - http://podcastmidatlantic.com- Copyrighted music in your podcast is ALWAYS a BAD idea. No license exists for Downloads, just Streaming on platforms who have TOS and signed royalty agreements with music licensing entities.Let’s Dive into “Tips to offering Affiliate Marketing Ads in your Podcast ” - Start making some revenue from your podcast TODAY. Treat them like a regular sponsor/advertiser on your show, do host reads and display banner ads and text links on your website.- Signing up for an affiliate program and placing links on your website and mentioning them on your podcast is the easiest way to start generating an income from your show. - As a podcaster you have a lot of influence over the purchasing decisions of your audience. This is an important relationship that you have with your listeners and shouldn’t be taken lightly. - If you want to start making money with your podcast, you can sign up for an affiliate program for a product or products that you recommend on your show, in blog posts and in the descriptions of your videos. - Be sure the product or service your are recommending is one you can trust to be great for your audience as they trust you the show host will help remove some of the guesswork out of your audience’s own purchasing decisions. - Save people some money in the process by doing the research for them and finding the best deal for your audience while your the show host makes some money to help support the show.- Your audience must trust your recommendation because they trust the relationship you’ve established together. When you recommend something, your listeners are much more likely to go out and buy that product.- Your audio host read ads must be done very well and authentic and with audience/user testimonials if possible and don't worry about ad duration. Tell a story that is authentic and real. - Affiliate links work best when you are looking out for the best interests of your audience.- Make an affiliate focused page on your website that the URL is easy to mention on the show and remember like www.spreaker.com/promocodes or /sponsors. Use the links and promocodes in your show notes and in social media posts.Other topics discussed about considering affiliate marketing campaigns in your podcast:- Percentage rates for different affiliates (how much you get paid). - Banners vs text vs widget links to products. (Text links seem to work best for most affiliates)- Do some niches do better than others? – particular segment of listeners convert much better than the rest. - Rules and regulations that need to be followed when using affiliate links. The best practice is to make it clear that the links you are using are affiliate links.- Tracking and inserting affiliate links with WordPress plugins.- The best affiliate programs to get started with. http://Amazon.com is likely the easiest, http://LinkShare.com, Commission Junction - http://cj.com, Joining a Podcast Network can help drive you great CPA campaigns. Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com

Spreaker Live Show #75 for Aug 3rd, 2016Our Topics This Week: Tips to offering Affiliate Marketing Ads in your Podcast? and Tip of the Week “Coming is Mid-Atlantic Podcast Conference in Philly” with co-host Alex Exum @AlexExum and he is based in LA and hosts "The Exum Experience" and the "Spreaker Studio Review" show. Show Duration: 32 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Spreaker Host of "The Exum Experience" and the "Spreaker Studio Review" shows at @AlexExumSpreaker Blog at http://Blog.Spreaker.com – Articles and Spreaker News- Tips of the Week: - Coming is Mid-Atlantic Podcast Conference in South Philadelphia - Sept 9-10, 2016 - http://podcastmidatlantic.com- Copyrighted music in your podcast is ALWAYS a BAD idea. No license exists for Downloads, just Streaming on platforms who have TOS and signed royalty agreements with music licensing entities.Let’s Dive into “Tips to offering Affiliate Marketing Ads in your Podcast ” - Start making some revenue from your podcast TODAY. Treat them like a regular sponsor/advertiser on your show, do host reads and display banner ads and text links on your website.- Signing up for an affiliate program and placing links on your website and mentioning them on your podcast is the easiest way to start generating an income from your show. - As a podcaster you have a lot of influence over the purchasing decisions of your audience. This is an important relationship that you have with your listeners and shouldn’t be taken lightly. - If you want to start making money with your podcast, you can sign up for an affiliate program for a product or products that you recommend on your show, in blog posts and in the descriptions of your videos. - Be sure the product or service your are recommending is one you can trust to be great for your audience as they trust you the show host will help remove some of the guesswork out of your audience’s own purchasing decisions. - Save people some money in the process by doing the research for them and finding the best deal for your audience while your the show host makes some money to help support the show.- Your audience must trust your recommendation because they trust the relationship you’ve established together. When you recommend something, your listeners are much more likely to go out and buy that product.- Your audio host read ads must be done very well and authentic and with audience/user testimonials if possible and don't worry about ad duration. Tell a story that is authentic and real. - Affiliate links work best when you are looking out for the best interests of your audience.- Make an affiliate focused page on your website that the URL is easy to mention on the show and remember like www.spreaker.com/promocodes or /sponsors. Use the links and promocodes in your show notes and in social media posts.Other topics discussed about considering affiliate marketing campaigns in your podcast:- Percentage rates for different affiliates (how much you get paid). - Banners vs text vs widget links to products. (Text links seem to work best for most affiliates)- Do some niches do better than others? – particular segment of listeners convert much better than the rest. - Rules and regulations that need to be followed when using affiliate links. The best practice is to make it clear that the links you are using are affiliate links.- Tracking and inserting affiliate links with WordPress plugins.- The best affiliate programs to get started with. http://Amazon.com is likely the easiest, http://LinkShare.com, Commission Junction - http://cj.com, Joining a Podcast Network can help drive you great CPA campaigns. Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com

Pinterest0 Facebook 0 Twitter 0 LinkedIn WhatsApp 0Shares What’s the difference between CPA and PPL? Now that is a question that I get often in the emails that I get. In fact when I started off with affiliate marketing, this was the term that I was confused about the most. I didn’t too much time into researching it and probably that is why I never really got into the CPA networks. It was only after I had established myself as an affiliate marketer that I tried learning about CPA and even applied to the first CPA network. There are many more such things that newbie affiliate marketers are confused about. They struggle with things like which products to promote, what channels to choose, how to promote etc. Affiliate marketing is one of the most preferred and fastest way to start making money online. At the same time, if you do not have a plan in place, you might just end up amongst all the frustrated internet marketers who never make a single penny out of affiliate marketing. A couple of days back I received this email from one of my listeners. There could be many more like Chang who are still trying to make money with affiliate marketing and are not able to succeed because they are missing on some of the basics. So starting this episode, I will be producing a series on making money with affiliate marketing. And in each episode we will cover a specific aspect of affiliate marketing. We will also have actionable steps in each episode so that you are able to start off with your affiliate marketing business as you listen to each episode in this series. Types of Affiliate Marketing One of the biggest confusions that most newbies have is on the different types of affiliate marketing networks and which one to start off with. And with so many products pitching to teach you affiliate marketing and all of the free information available online with all of those affiliate marketing jargons, it is not surprising that most people starting off with affiliate marketing get lost in their first step itself. Overwhelmed by all the jargons, they pick the wrong option and very soon get frustrated because they do not know what to do get some sales. So in this episode we will be discussing about the different types of affiliate marketing networks and which one is the right one, when you are just beginning. Keep in mind that all affiliate network are not equal. While a network like Commission Junction is quick to deactivate any affiliate who has not made any money for a period of x days, there are other networks like Clickbank with whom you can be for the lifetime, not generate a single penny in commissions and still stay. Similarly some of the networks can be quite confusing when you first join them, whereas Networks like Peerfly and Clickbank is very easy to learn, navigate around and pick products that you want to promote. In this episode we will be discussing all of these. We will also be covering: * PPC (pay-per-click) and PPS (pay-per-sale) programs * CPA (Cost-per-action or, cost-per-acquisition) programs * CPS (Cost-per-sale) programs * Getting accepted into various networks * Which networks to go with when you starting off * Things to keep in mind when you are joining affiliate programs Resources mentioned in this Episode These are some of the resources that we spoke about in this episode – * MintsApp * --- Send in a voice message: https://anchor.fm/dkspeaks/message

Today's question comes from Rachel, who wants to build a business without creating a specific niche site. How can she do that? In this episode, I talk about Glen Allsopp from Viperchill (http://www.viperchill.com/). The tool I talk about is LeadPages (http://askpat.com/leadpages). The affiliate marketplaces mentioned are ClickBank (http://www.clickbank.com/) and CJ (formerly Commission Junction; http://www.cj.com/). To contribute your thoughts on this topic, use the hashtag #AskPat428. Do you have a question about starting your online business? Record it at http://www.askpat.com/. Today's sponsor is Freshbooks. Go to http://www.GetFreshBooks.com and enter "Ask Pat" for more information.

Melanie is ready to set up her own affiliate program and is looking for the best practices to set it up right. Melanie’s site is http://fit4two.ca/. In this episode, I recommend Commission Junction (http://www.cj.com/), Neverblue (http://www.neverblue.com/), and Clickbank (http://www.clickbank.com). I also share these services: Post Affiliate Pro (http://postaffiliatepro.com/), Affiliate Royale (http://www.affiliateroyale.com/), Infusionsoft (http://www.infusionsoft.com/), E-Junkie (http://www.e-junkie.com/), aMember (http://www.amember.com/), AffiliateWP (http://affiliatewp.com/), iDevAffiliate (http://www.idevdirect.com/), and 1ShoppingCart (http://www.1shoppingcart.com/). Do you have a question about affiliate programs? Record it at http://www.askpat.com/. Thanks to our sponsor, Lynda.com. Try out all of Lynda.com's courses for free for seven days. Go http://lynda.com/AskPat to get started.

Our guest this episode is writer & cartoonist Daniel J. Hogan. Listen to the podcast to learn a bit about self-publishing, comedy & ad revenue. Introductions Daniel’s book, Magic of Eyri. Daniel’s cartooning on Clattertron. On Content Making Blues Brothers train scene. As mentioned by Daniel, Rory’s Story Cubes. The comedy of Mitch Hedberg. SlushPile Hell “One grumpy literary agent, a sea of query fails, and other publishing nonsense.” Game Dev Tycoon, an unwinnable game if you pirated it from the web instead of paying for it. Hilarious but sad story. Lulu.com A company helping people self-publish that our guest has used in the past. Steve Martin’s Born Standing Up Square Cash An interesting way to pay people online quickly without the hassle of signing up for yet another service. Make yourself a link! Also mentioned by Daniel, Commission Junction. Another option aside from Google Ad Words or Amazon to make some money with your website. Amazon.ca vs Amazon.com a Sikkdays.com blog post. Disney’s Epcot has a Canada section?. Who knew? Cory Doctorow’s Makers Cory Doctorow’s Down & Out in the Magic Kingdom Gilbert Gottfried’s Powerful Right Arm and his masturbation controversy during the 1991 Emmys. Feeling like some time travel films? Timecrimes Primer Frequently Asked Questions About Time Travel From the director of Primer, here’s his new (non time travel) film that we have yet to watch but is on Netflix, Upstream Color. In reference to Chirs killing time with politeness as he finds a chirp, it’s SNL’s take on NPR’s Delicious Dish. Errata Paul mentions not getting a payout from Apple yet. Having checked the Financial Reports, Paul actually had received a payout from Apple (Direct deposit?!?), putting Apple ahead of Square Cash in the total revenue bucket. Mind on my money, money on my mind. Support Montreal Sauce on Patreon

Kerri Pollard is the president of Commission Junction, an online advertising company owned by ValueClick. Her primary responsibility is to oversee the operations of Commission Junction's U.S. offices. She has a bachelor's degree in journalism. Series: "Innovator Stories: Creating Something from Nothing" [Business] [Show ID: 24160]

Kerri Pollard is the president of Commission Junction, an online advertising company owned by ValueClick. Her primary responsibility is to oversee the operations of Commission Junction's U.S. offices. She has a bachelor's degree in journalism. Series: "Innovator Stories: Creating Something from Nothing" [Business] [Show ID: 24160]

If you heard Greg talk with an affiliate about Baseball Rampage last week on the Affiliate Voices Podcast, then you'll understand why we are talking with Bob Drumm this week on Affiliate Juice. Bob is the affiliate manager for Baseball Rampage/Softball Rampage and the much bigger program of ACLens. Bob is a veteran of the industry and balances these popular programs in-house. Joe and Greg talk with Bob about the best sellers for the baseball programs and what helps affiliates earn the big bucks. We also discussed how the contact lens program works and how it peaked on the ShareASale Top 100 PowerRank at #3 at one point. Today, it's still in the Top 50. Bob is very active in the industry and is always willing to guide new affiliates on how to promote his products. Join his programs and contact Bob. He's there to help you. Visit Bob's affiliate blog for ACLens.com or contact him at BDrumm@aclens.com or BDrumm@baseballRampage.com Join Baseball Rampage on ShareASale or Commission Junction. Join AC Lens on ShareASale or Commission Junction. International programs on WebGains UK or Webgains Ireland. Also check out the LensCatalogue.co.uk Affiliate Program Greg talked about some new affiliate program management clients at Greg Hoffman Consulting and gave a last minute shout out to the Affiliate Summit East Panel he's moderating on Sunday. Make sure you are in the audience for Epic clash between CPS and CPA affiliates. Do you think your program has the "Juice"? Contact us to set up an interview.

So, you want to be a professional blogger? But what exactly do you need to do to make money from this? This week we take a deeper look at how to start generating revenue from your blog. Whether you have a fledgling WordPress blog or are a well seasoned blogger with an entire community built up, there are a number of avenues you can go down. But which is best? And how do you actually make it all happen?•There are always some growing pains as every new blog strives to get its feet off the ground, not least of which is trying to generate revenue. We start off this week by taking a closer look at the stages of development a site goes through as it matures.•Joost gives an insight into the journey of his own site, Yoast.com, and gets down to the nitty gritty of what worked for him and what didn’t. •Joost lifts the lid on Google AdSense, and explains its pros and cons.•Affiliate marketing; we explain the importance of having both high readership and the trust of those readers. We recommend taking a look at PepperJamNetwork and Commission Junction. •We explore other avenues within traditional banner advertising, including some surprising and very neat little hints and tips! •The value of the personal brand: In the long haul, this could be the most beneficial thing you do. We explain the how and the why. Joost tells us how his blog has lead to consultancy work for some top customers.•Fred talks through the benefits of monetising old blog content by selling it as an eBook. Producing products that can be ‘built’ once and sold multiple times has huge benefits.•The importance of scarcity!•Who you take advertising from is important – if they are ads for less than respectable services or products it could be incredibly detrimental to your personal brand and the reputation of your blog. There is no escaping accountability, and especially not on the web! •Why you should be careful about asking your readers for money. The bottom line? Make money, but always keep your readers in mind!

Scott Paton is joined by Mike Rotkin of SEO Champion in today's show. They discuss Yahoo, MSN and Google. Plus Yahoo's Messenger service secrets. And... Commission Junction gets slammed. Internet Marketing secrets revealed in each and every episode....

Blow Your Competition Away with Bill McRea's Automated Traffic Hub System!LISTEN in as Maria Gudelis interviews 7 Year Black Hat SEO Ninja Bill McRea about his latest product launch, Automated Traffic Hub System!Straight from the Bill McRea: "If you’ve ever wanted to “crack the code” to pulling in bulging wads of cash from the internet every single hour of every single day and do it fast, this will be the most exciting thing you ever read."Discover How to Put Your Internet Business on AutoPilot and Cash in on a Swarm of Organic Traffic at:www.FastCashMastery.com/trafficWhy You Want to Know BillBill McRea is a former CEO of a public company based out of Toronto, he lives in San Diego, Ca. In 2002 Bill left his position to pursue building an online retail business, and spend more quality time with his family. Bill started 24HourGuitar.com to sell musical instruments. Within two years the business had grown to over 2,000,000 in sales, but it became obvious that Bill would either need to grow the business larger or sell the business. Bill elected to sell the business instead of getting involved in another large business.He retained the rights to the domain name GuitarWarehouse.com which he converted into an affiliate website selling his biggest competitors products through Commission Junction. In 2005 he made more money as an affiliate then he had the prior year as an online retailer.Since that time, Bill has been involved in a number of large financial projects until deciding to focus solely on information marketing in August of 2008. During this time he also published several eBooks including Press Release Magic, PopShop Profits, Building a Brand Name in Internet Marketing, and Triangle Marketing eBook (Bills system for selling CJ Products).More recently Bill has been focusing on a number of information products designed to help both large and small businesse

Blow Your Competition Away with Bill McRea's Automated Traffic Hub System!LISTEN in as Maria Gudelis interviews 7 Year Black Hat SEO Ninja Bill McRea about his latest product launch, Automated Traffic Hub System!Straight from the Bill McRea: "If you’ve ever wanted to “crack the code” to pulling in bulging wads of cash from the internet every single hour of every single day and do it fast, this will be the most exciting thing you ever read."Discover How to Put Your Internet Business on AutoPilot and Cash in on a Swarm of Organic Traffic at:www.FastCashMastery.com/trafficWhy You Want to Know BillBill McRea is a former CEO of a public company based out of Toronto, he lives in San Diego, Ca. In 2002 Bill left his position to pursue building an online retail business, and spend more quality time with his family. Bill started 24HourGuitar.com to sell musical instruments. Within two years the business had grown to over 2,000,000 in sales, but it became obvious that Bill would either need to grow the business larger or sell the business. Bill elected to sell the business instead of getting involved in another large business.He retained the rights to the domain name GuitarWarehouse.com which he converted into an affiliate website selling his biggest competitors products through Commission Junction. In 2005 he made more money as an affiliate then he had the prior year as an online retailer.Since that time, Bill has been involved in a number of large financial projects until deciding to focus solely on information marketing in August of 2008. During this time he also published several eBooks including Press Release Magic, PopShop Profits, Building a Brand Name in Internet Marketing, and Triangle Marketing eBook (Bills system for selling CJ Products).More recently Bill has been focusing on a number of information products designed to help both large and small businesse

Bill and I will be discussing how newbies can not only stop struggling but succeed massively. We'll even talk about how newbies can launch their first product... on a shoestring budget. Who is Bill anyway? Bill McRea is a former CEO of a public company based out of Toronto, he lives in San Diego, Ca.. In 2002 Bill left his position to pursue building an online retail business, and spend more quality time with his family. Bill started 24HourGuitar.com to sell musical instruments. Within two years the business had grown to over 2,000,000 in sales, but it became obvious that Bill would either need to grow the business larger or sell the business. Bill elected to sell the business instead of getting involved in another large business. He retained the rights to the domain name GuitarWarehouse.com which he converted into an affiliate website selling his biggest competitors products through Commission Junction. In 2005 he made more money as an affiliate then he had the prior year as an online retailer. Since that time, Bill has been involved in a number of large financial projects until deciding to focus solely on information marketing in August of 2008. During this time he also published several eBooks including Press Release Magic, PopShop Profits, Building a Brand Name in Internet Marketing, and Triangle Marketing eBook (Bills system for selling CJ Products). More recently Bill has been focusing on a number of information products designed to help both large and small businesses become more effective online. His current projects include The Triangle Marketing Videos, The Poor Man's Product Launch Secrets, and Automated Traffic Hubs. Never one to be idle he also has several new projects scheduled. Check out "Poor Mans Product Launch Secrets at: http://SageMarketer.com/PoorMansProductLaunch/

Internet Marketer, Blogger and Entrepreneur Carsten Cumbrowski discusses the recent fallout between Pepperjam and Commission Junction plus ethics and forming an association.

Freelance Affiliate consultant Lisa Riolo speaks about her work with Commission Junction, and currently how she helping out affiliates in her new freelance role.

Commission Junction is on the roof and chats with the Webmasters about the upcoming CJU in London, and donate a all inclusive trip to a caller who knew the most embarrassing thing happening at CJ last year. They also talk about affiliate marketing in Germany and the difference to the US Market, and how affiliate marketing could change soon over here.

Talking affiliate marketing and Commission Junction and Performix Pros and Cons with one of the oldest affiliate marketers in the industry Scott Jangro.

Todd Mallicoat aka Stuntdubl and Shawn Turner with DottedOnline.com discuss what they got of SES Chicago 2006, plus Shoemoney rants about an issue with Commission Junction on a Yahoo deal where they weren’t going to pay him out.

Today, we are going to be talking about building beneficial relationships with search publishers. We are going to be talking about search from both the advertiser and the publisher as side of the business. We all also be taking a look at some of the items that some of the affiliate networks, like Commission Junction, handle from a publisher compliance and support area of the business. While we get into those fun subjects, we are actually going to have Todd Miller from Commission Junction join us.

Monte chats with Todd Crawford. As vice president of sales Todd Crawford directs the sales team and is responsible for increasing Commission Junctions market share and driving new revenues. His responsibilities also include overseeing the development of agency relationships and evaluating business development opportunities. Todd Crawford first joined Commission Junction in 1998 as vice president of sales, and during his tenure at Commission Junction he has held positions as vice president strategic initiatives and vice president business development, in addition to managing operations in the United Kingdom. Crawford has extensive experience in online performance marketing and speaks often at industry conferences and marketing events.

Today, we are going to be talking about a show that’s titled…it’s got a kind of a long title today but it’s a really important show. Today’s title is Quality Results Leveling the Global Playing Field in Affiliate Marketing. Wow, isn’t that exciting. We’re going to be talking with our guest Ben Kopetti today. He is the Manager Policy and Compliance at Commission Junction.

Today, we are speaking about International Outlook for Affiliate Marketing. We have Jonathan Forster, he’s the European Development Director for Commission Junction. He’s going to be speaking to us about International Affiliate Marketing which hopefully a lot of you will be interested in, publishers and advertisers alike.

I wanted to also introduce at this time, Mark Stannard who is Business Development Manager here at Commission Junction, much like myself. But Mark actually happens to focus on one of our larger clients and that would be eBay. So, Mark and I are going to be talking a little bit about the emerging business market space that we see for Affiliate Marketing. This is actually going to be a really interesting show today, I believe, but let me at least give Mark a chance to say hello.

Welcome to Affiliate Marketing Today, Ia'm your co host Robin Walsh, an Advertiser Account Director of Commission Junction and I a'm here with Brian Caldwell, a Publisher Business Development Manager at Commission Junction also. It's my pleasure to participate in this week's call. We are here to discuss Doing the Vertical Market Hip Hop and looking at some of the different business models we look to match Vertical Marketing with in order to be successful for both our publishers and our advertisers.

I was talking with Melissa Chagaris today, who is our Director of Performance Optimization at Commission Junction. We are hoping we can tease some interesting information out of her about what she does, what her group does and how that works at a large network and why is it important.

Guest Barry Silverstein discusses direct marketing, Business to Business Internet Marketing, & Internet Marketing for Information Technology Companies, plus Brandy previews the re-launch of Affiliate Marketing Today, whereby the the team from Commission Junction discusses affiliate marketing maximizing relationships, strategic positioning and really using all the information at that awesome organization has to help you meet and exceed your goals with your affiliate marketing programs.

*http://www.thesaleswhisperer.com/blog/topic/podcast* *http://MakeEverySale.com * * Former affiliate manager at WP Engine * Had a 4-man team * Focused on fraud prevention and recruitment * Worked at Commission Junction years ago and cut his teeth on fraud prevention there * LeadDyno is an affordable affiliate platform for starters * ShareASale is good if you're going big * ImactRadius is more expensive but quality * Affiliate marketing helps you expand your reach * Ranges (study your top three competitors) * Physical products about 10% fee * Virtual products up to 80% fees * Services about 10% * Training affiliates can be tough but focus on customers first since they have firsthand knowledge of your abilities. * Follow a process for educating your affiliates * Could take up to six months to grow properly ** Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy