Podcasts about agency services

Peter Czepiga is the founder of Flighted, an agency that helps DTC brands profitably scale their advertising on platforms like Meta, TikTok, and Google. He also runs his own brand, Ando. Flighted has worked with some of the most popular DTC brands spending between $50-300k per month on ads.In this episode of DTC Pod, Peter shares his strategies for launching and scaling profitable ad campaigns on Meta for DTC brands. He covers how much to spend to prove out product-market fit, what types of creative work best, his approach to audience targeting, and how AI is impacting ad creative production. Peter also explains how DTC ad tactics can be applied to other business models like SaaS.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Proving Product-Market Fit2. Setting up Ad Accounts for New Brands3. Budget and Assets Needed to Test Ad Creative4. Creative Strategies for Successful Ads5. AI in Ad Creative Generation6. Applying DTC Ad Tactics to Other Business Models7. Flighted's Agency Model and Client EngagementsTimestamps00:00 Peter's background in ecommerce and growth 04:08 What is takes to prove product-market fit with ads 09:57 Scaling ad budget after initial traction 13:32 What is Meta Advantage+ campaigns and when to use it16:10 How to manage ad frequency and exclusions19:31 Creative mix: formats, messaging, placements24:36 Messaging frameworks that resonate in ads27:43 Tips for sourcing and creating ad creative 32:31 AI-generated ad creative: potential and limitations 38:28 Applying D2C ad tactics to SaaS and other businesses 43:23 How Flighted works with clients 45:32 Wrap up; how to connect with PeterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokPeter Czepiga - Founder of FlightedBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Could it be that you're not maximizing your agency's true value? While many agencies focus solely on tangible outcomes, you can tap into your most valuable offerings by separating and monetizing strategy. In this episode of The Agency Blueprint, I discuss how to identify strategy as a high-value service and the role of strategy-only models in driving agency success. I explain why implementing structured strategy phases not only aligns client goals with execution but also ensures continuous improvement. Don't miss this episode to learn about the different strategy delivery models and how to set clear client communication when using strategy! Key Questions: [01:43] Are you willing to pay for a service but hesitant to charge for it yourself? [03:49] Do you treat strategy as a separate deliverable or bundle it within projects? [06:27] How can you position your agency as a strategic partner rather than just a service provider? [15:05] Are you aligning your pricing with the transformative value your strategies provide clients? What You'll Discover: [02:30 The importance of recognizing strategy as a high-value service and ensuring it is compensated appropriately. [04:00] The value of positioning your agency as a strategic partner rather than a deliverable-focused service provider. [06:27] How to structure your strategy deliverables with defined processes, data inputs, and client communication. [08:59] Different strategy delivery models—oversight, building blocks, and integrated execution. [12:39] How to structure retainer-based strategy engagements using credits and modular deliverables. [14:12] The importance of clear client communication and setting expectations for strategy-only engagements. [15:05] A motivational reminder to value your expertise and charge based on the impact of solving client problems.

F&I Talk Outside The Box PodcastVictor DiBlasi, Director, Platform DevelopmentAdam Ouart, Sr. Vice President, Agency Services and PowersportsJoin Victor and Adam as they discuss their predictions for the 2025 powersports market, plus three tips to Make More.

IN THIS EPISODE...Meet Kathleen Hurtubise, the visionary behind AlohaHP. By seamlessly integrating cutting-edge technology with the warm, authentic spirit of Hawaiian hospitality, AlohaHP has redefined the staffing landscape. It empowers professionals to craft their own work schedules and environments, offering a modern solution to traditional staffing challenges.At AlohaHP, onboarding transcends conventional HR compliance, embracing a holistic approach that includes elements like meditation to foster overall well-being and personal growth!------------Full show notes, links to resources mentioned, and other compelling episodes can be found at http://BlendedWorkforcesAtWork. (Click the magnifying icon at the top right and type “Kathleen”)If you love this show, please leave us a review. Go to http://RateThisPodcast.com/blended Love the show? Subscribe, rate, review, and share! Be sure to:Check out our website at http://BlendedWorkforcesAtWork Follow Karan on LinkedIn, X, and InstagramFollow SDL on LinkedIn, X, and InstagramABOUT SHOCKINGLY DIFFERENT LEADERSHIP (SDL):This podcast is brought to you by Shockingly Different Leadership, the go-to firm companies trust when needing to supplement their in-house HR teams with contract or interim HR, Learning, and Culture experts to assist with business-critical People initiatives during peak periods of work. Visit https://shockinglydifferent.com to learn more.-------------WHAT TO LISTEN FOR:1. What challenges does AlohaHP face in finding reliable talent in Hawaii?2. What are the key challenges in staffing in Hawaii?3. How does AlohaHP approach onboarding and training?4. What are AlohaHP's future expansion plans?5. What success stories have emerged from AlohaHP's work?6. How are technology and AI being integrated into the staffing industry?------------FEATURED TIMESTAMPS:[03:32] Kathleen's Personal Life[05:40] AlohaHP's Mission[08:14] Signature Segment: Kathleen's entry into the LATTOYG Playbook: Onboarding and Training at AlohaHP[13:40] Challenges and Successes in Staffing in Hawaii[19:13] Expansion Plans and Future Goals[22:30] Success Stories and Impact of AlohaHP[25:13] Technology and AI in the Staffing Industry[28:42] Signature Segment: Kathleen's LATTOYG Tactic of Choice: Leading with Courageous Agility

Have you clearly defined your service offering to the extent that you can productize it? Or do you prefer to customize your approach for each client's needs? Which strategy aligns better with your agency's objectives and overall success? Today's featured guest transitioned from providing highly customized services, which impacted his team's ability to meet deadlines and adhere to budgets. He has since adopted a productized model and is currently exploring how to effectively present differentiated pricing tiers. Join us as we delve into invaluable insights on launching and scaling a creative agency, optimizing your service offerings, and gracefully managing a co-founder's exit. Matthew McIver is the founder and CEO of Commence Studio, a B2B brand and e-commerce agency with a proven track record for helping purpose-driven companies build widely-known brands. He shares his journey from graphic designer to agency owner and offers insights for those considering buying or selling a business. In this episode, we'll discuss: The hidden costs of customization. Learning the value of processes and standardization. Two paths to agency growth Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Navigating an Agency Partner's Exit Ever since high school, Matt envisioned a future where he would own an agency—an aspiration he regarded as the pinnacle of success for a graphic designer. After honing his skills in design and photography at art school, he made the transition into the agency world, where he worked as a freelance designer and web developer at several firms. Eventually, Matt partnered with a like-minded individual to embark on the ambitious venture of starting their own business, pooling together just $500 to kickstart their dream. Matt quickly learned that building a successful business requires immense perseverance—navigating through growth, setbacks, and the resilience to rise again. After years of building the agency together, Matt's partner experienced burnout and lost his passion for entrepreneurship. The split was amicable, characterized by mutual respect and a buyout agreement that allowed both parties to prioritize their respective futures without ego interference. Reflecting on this pivotal period, Matt notes the buyout agreement they drafted through LegalZoom served its purpose in outlining the terms of their separation. However, he recognizes that a more tailored agreement crafted by a legal professional would have provided additional benefits and advises having a comprehensive and detailed agreement in place when entering a partnership. The Hidden Cost of Customization and Not Having SOPs Looking back at his experience building the agency with his partner, Matt reflects on how the agency saw rapid and significant growth. However, he recognizes their journey was largely improvised, resulting in various shortcomings, the most notable being the lack of processes. As they scaled, they inadvertently constructed a business model centered around their craft and talent, leading to a portfolio that lacked distinction among brands. The agency found itself specializing in a singular type of design, which necessitated training every new hire—both designers and developers—in the same approach. No documented SOPs were in place, as each product was custom-built for new clients. This absence of structured processes led to several oversights, not necessarily diminishing quality, but causing them to miss deadlines and exceed budgets. Matt realized he was essentially forfeiting potential revenue by not understanding the value of the ideas they were providing for free. More recently, they moved into a productized format that helped take their sales cycle from 88 days to just 8 days. They have packaged their services into standardized offerings that can be easily replicated and sold to multiple clients by creating a catalog of three tiers of services. The Power of Standardization & Learning the Value of Processes Moving into a more productized format poses the question of how much to charge for each of their service's tiers and whether or not they should make those prices public on their website. On one hand, having value-based advisory emphasizes the importance of providing personalized, strategic advice to clients. Rather than treating clients like a commodity, their approach is based on the individual needs and goals of each client. On the other hand, research indicates that clients like to know the options available to them. After refining their sales process, Matt is now able to ask the right questions to find out what kind of business the leads are in, and their size, and position their product catalog quickly accordingly. He then presents all three options in their catalog and highlights the one he recommends for that specific client. However, this has sometimes created confusion among clients who feel overwhelmed by the options. Ultimately, clients seek to engage with an industry expert they can trust to provide effective solutions to their challenges. They don't want to make decisions but rather have someone take care of the problem and present solutions that make it a no-brainer. It's important to position yourself as a trusted advisor to clients, which is why presenting the right price offering based on the client's needs and budget after the initial meeting might be the best option. High-Touch vs. High-Efficiency: Two Paths to Agency Growth The key to value-based advisory is the ability to guide clients through complex decision-making processes and offer expert recommendations based on their unique needs. It's an approach that involves actively listening to clients, understanding their pain points, and presenting solutions that align with their goals. However, there's no one-size-fits-all approach to scaling an agency and while some entrepreneurs may choose to focus on offering high-end, personalized services at premium prices, others may find success by adopting a more streamlined and cost-effective approach. For instance, some agency owners have found success in "creating a factory", a powerful and thought-provoking idea that challenges traditional notions of pricing and service delivery. This is the case of David, who built a successful agency by offering low-priced services in a streamlined and efficient manner. By focusing on efficiency, simplicity, and scalability, David was able to attract a large number of clients and ultimately sell his agency for a substantial sum. His approach of offering standardized services at a low price point may seem counterintuitive to some, especially in an industry where high prices are often equated with quality. Ultimately, the key is to understand your target market, identify their needs and preferences, and tailor your business model accordingly. Building a Strong Culture that Prioritizes Flexibility and Growth Opportunities Matt is very conscious of the fact that his team is his greatest asset and is committed to treating them with respect while providing compelling reasons for them to remain with his agency. He feels a profound sense of gratitude for the loyalty shown by some employees who have been with the agency since its inception, even amidst various challenges and transitions. His vision has always been to cultivate a close-knit team of around fifteen members, and although recent difficulties necessitated a downsizing, he is now focused on rebuilding. He takes pride in building a strong culture that values time and freedom, especially as a new father. He also recognizes the importance of offering flexibility and a supportive culture for their team. By focusing on transparency, open communication, and providing tools for retention, he has been able to create a positive work environment where employees feel valued and supported. In addition to offering competitive benefits such as health and wellness benefits, gym benefits, and paid time off, Matt goes above and beyond to support his team through personal challenges and difficult times. His dedication to prioritizing employee well-being reflects a genuine commitment to investing in his team members, recognizing that they are more than just assets or sources of income. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Welcome to episode 119. Today's episode is for you if you're curious to understand how another agency works, particularly when it comes to how they manage their client relationships and how they sell their services. I'm joined by David Huckerby, the owner, and Natasha Jones, the Account Director of creative communications agency, Conteur. Conteur is an award-winning full service creative communications agency. They help organisations in the health and social care, housing and hospitality sectors to stand out and grow through market leading PR , video and digital services. David and Natasha share so much insight into how they run their business, including: - why they follow the principle of providing a personalized seven star service to their clients - how they realized some of their clients weren't aligned with their own board and what they learned from that - how that then informed how they worked with their clients moving forward - why they introduced service packages as a result of filling a client demand and how that impacted the time spent on proposals - and why moving from a yearly client strategy focus to a quarterly focus helped the team's proactivity. You can connect with David and Natasha via their LinkedIn profiles: https://www.linkedin.com/in/david-huckerby-05094330/ https://www.linkedin.com/in/natashajones24/ If you'd like to receive my weekly email where I share insights from the podcast, chats, tips and strategies to enhance your account management role, alerts for any training webinars I'm running, as well as all the training courses I run for the account management community, please visit my website, https://www.accountmanagementskills.com and sign up for my newsletter.

“The first six, seven years were a lot of lessons. I made a lot of mistakes. I did not know how to lead people. I didn't know what kind of people should be hired." – Manish Dudharejia, Founder and President E2M Solutions This week's guest, Manish Duharejia, is a true agency aficionado with over a decade at the helm of his marketing company, E2M Solutions. Founded in 2012, E2M Solutions is an integrated white label digital agency that helps other agencies expand their capacity through white label services. Today, Manish runs a 200-person operation with offices in California and India. From his beginnings in SEO to becoming a company founder, Manish joins the show to detail his journey in building a thriving global company. What is refreshing about Manish is his candor around the lessons he's learned, including challenges and even failures. For instance, he had to scale his team back from 120 to 40 to build out sustainable processes first, so he could ultimately get the company back on track. While Manish initially built momentum by partnering with agency coaches and sponsoring events, what truly accelerated growth was switching from project-based fees to unlimited services with fixed costs. What else did the trick? Listen to the episode to uncover valuable learnings on niching down, running an offshore team, hiring order, as well as leadership hits and misses, and key milestones for E2M Solutions. Here's what we cover in this episode: How agencies can scale with white label services. Hard lessons and company growing pains. The benefits (and process) of niching down. Why Manish built his business leveraging both US and Indian talent. Here are some actionable key takeaways for agency founders: The challenges you face at different stages of growth are unique; always stay one step ahead and plan for the next threshold. Problem-solving mindset calls for positivity and transparency. Niching down means saying no for a reason. Don't fear it. It is better to be a specialist in a vertical market because you become an expert in helping clients solve problems. The resources mentioned in this episode are: - Connect with Manish on LinkedIn Here- Check out E2M Solutions Here

Looking for a novel way to grow your agency's revenue? Have you considered serving other agencies? To discover how to set up, package, and price white-label services for other marketing agencies, Brooke Sellas interviews Jackie Benjamin.Guest: Jackie BenjaminReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jim Edwards and Stew Smith discuss updating books for changes in the business market as well as adding Agency Services to your existing business to increase profits.   Check out https://CopyandContent.ai for access to sales copywriting and content marketing for all your business writing needs. Let the Avatar-enabled Genies do the work for you. Jim and Stew share ideas on getting something useful and easy to accomplish. Check out these AI-generated software walk-throughs and quickly achieve the desired results to help take your business to new heights. The Genie-Walk-Through is one way to see these amazing developments each week. Join the Sales Copy and Content Marketing Hacks Facebook Group at https://www.facebook.com/groups/copywritingandcontenthacks. This vibrant community is not just a place for insights and discussions but a treasure trove of shared knowledge and experiences. It's a space where your voice is valued, and your ideas can flourish. For a deeper understanding of the tools and techniques used to create exceptional sales copy, explore https://www.copyandcontent.ai.

Welcome back to another episode of The Performance Marketing Spotlight. In this episode, we're diving into the vast world of performance marketing with our guest Cary Pierce, Senior Director of Agency Services at Rakuten Advertising. Cary brings a wealth of experience from his decade-long tenure at Rakuten and previous roles in the industry. We'll explore his journey from creating an online marketing company to becoming a pivotal figure at Rakuten, discussing the evolution of affiliate marketing, the unique aspects of Rakuten Advertising, and the exciting future of performance marketing with AI and global expansions. Cary also shares insights on the new format of the Dealmaker conference, now called Optimism, infusing it with Japanese culture and innovative engagement strategies. Join us as we uncover the dynamics of performance marketing through Cary's expert lens, and don't miss his tips on embracing challenges and opportunities in this rapidly evolving space.

In this episode, Chip and Gini discuss the potential pitfalls of receiving equity as payment for service.

Jemma Downey is Group Head of Commercial Excellence at Asahi Beverages, before which she developed a wide-ranging career spanning agencies, marketing and commercial roles in numerous international markets.  Amongst other things, Ellie and Jemma discuss the transition to a commercial role from agency land, the ever-changing requirements of the in-house agency team and how to get the best out of them, the importance of KISS to any team trying to understand marketing effectiveness in a commercial context; and (in a first for Managing Marketing) Jemma's stint working in the Bermuda market!  Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

In this episode, Jamie engages in an insightful conversation with Cary Pierce, the Director of Agency Services at Rakuten Advertising. With a decade-long history, Cary makes his second appearance on the Profitable Performance Marketing Podcast.As they share their shirts of the day, the duo delves into Rakuten's groundbreaking release, Audience Engine (more at Rakuten publisher help center). This innovative tool empowers publishers to present real-time, personalized offers to users, with a focus on distinguishing between new and existing customers. The potential impact on growing a new customer base through the affiliate channel is simply monumental.For further details, explore the release at Rakuten Advertising's Media and Press and find additional information in their publisher help center here.Connect with Cary on LinkedIn here.Don't miss out on this episode, as Jamie and Cary explore the transformative potential of Rakuten's Audience Engine in reshaping affiliate marketing.

Do you struggle to quantify the value of your services to clients? Not sure how to measure value on every project? To discover how to make your value more obvious to clients, Brooke Sellas interviews Katie Burkhart.Guest: Katie BurkhartReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's podcast, EFG Trainers, Dave Gibbs and Anthony Olivieri are joined by EFG's Regional VP of Agency Services, Ryan Musgrove, to discuss best practices in tackling one of the most pressing challenges to today's car buyers - negative equity.Learn how to ensure a good deal for your customers and your dealership through a consultative selling approach. Learn more about EFG Training Services: https://www.efgcompanies.com/services/training-services/

Listen in as EFG's Vice President of Training and Inside Sales, Glenice Wilder, discusses the current sales-team mindset facing dealers today, how we got here, and what dealers need to do going forward to turn their order takers back into sellers.Joining Glenice in this discussion is EFG's Executive Vice President or Dealer Services at EFG, Scott Kaskocsak, and the company's Senior Vice President of Agency Services and Powersports, Adam Ouart.  Together, this powerhouse team provide an overview of this challenge from a retail auto and powersports dealer perspective, along with insight from automotive agencies.Learn more about EFG Training Services: https://www.efgcompanies.com/services/training-services/Contact EFG Training Services: trainingservices@efgusa.com 

Growing and scaling an agency comes in different steps, from hiring your first employee to hiring managers so you can take a step back from your business. David Reske has grown several agencies since the late 1990s and is here to talk about what those different growth stages looked like to him, the lessons he's learned about hiring the right employees, and more! This week, episode 197 of The Digital Agency Growth Podcast is about packaging agency services, scaling, and growing to 30 FTEs! Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our Sponsor's free guide, the Profitable Proposal Blueprint, today. In this episode of The Digital Agency Growth Podcast, David Reske shares the importance of letting go of control of the hiring process and actionable steps you can take right now to package your agency's services how your clients really want them. David Reske is the CEO of Nowspeed, a Boston-based digital agency focused on SEO, design, social media, lead, nurture, and marketing analytics, among other services. David is a marketing veteran with significant experience in SEO, PPC, Social Media, and Web Analytics. In this episode, Dan and David discuss the following:Building and selling a web design agency in the late 1990s.Scaling to 30 full-time employees.The optimal way to form packages of services.Lessons David has learned about hiring and training salespeople over the years.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH DAVID RESKE:LinkedInNowspeedCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our free guide, the Profitable Proposal Blueprint today.

Listen in on our Woo AgencyChat where Shadi and Jimmy talk about the journey of productizing your services.

Do you find yourself constantly offering custom quotes and feeling like your pricing structure is all over the place?Many agencies struggle to articulate the value of their agency's services to potential clients. Today we welcome back Tyler Pigott, CEO of Lone Fir Creative to chat with us about how to package your agency services. In this episode, we'll discuss the key components of effectively packaging your agency services, from understanding how it helps solve your customer's problem to implementing it in the sales process.

Learn how to grow your agency without increasing headcount. Technology makes it possible, yet going solo has it's problems.How freelance copywriters and marketers can increase client count. Scale your digital agency with these proven approaches.Start getting more clients today.Discover the one resource that helps freelance copywriters and marketers reach 7-figures. Transform your skills into a profitable agency, https://www.adbriefing.co.uk/newsletter/?utm_source=002-m0205a&utm_medium=spreaker&utm_campaign=n1127b&utm_content=grow-agency-servcies-without-staff#MarketingAgency #FreelanceCopywriter #DigitalAgency

Most agencies depend on vendors and contracts to help provide at least some of the results that their clients expect.

Welcome to 'Mentoring Moments', part of the At the Coalface Podcast Series Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page: https://www.greenwoodconsulting.net/jason-greenwood-mentor-sessions to register for the sessions in your time zone

On this weeks episode of IMPACTability(R), We are joined by Liz Lowe, VP of Client Relations and Agency Services with the Allegiance Group. Liz gives us an in-depth look into the lifeblood of many nonprofit fundraising efforts, direct mail. Maybe you do direct mail now and have been successful, maybe you've done it in the past and it didn't work out so well, or perhaps you're thinking about doing it for the first time. Whatever category you fall into, this is the episode for you. In this episode you'll discover, Does direct mail marketing work? 2:15 Can it be as simple as a postcard? 3:14 Why and how is it effective for nonprofits? 3:41 How do you do it? 4:30 QR codes 5:30 How to track your results? 9:07 What if you have list issues? 16:50 Got a question that you'd like to ask a nonprofit professional? Check out the Coaches Corner in every episode of IMPACTability(R), where our Impact Coaches answer your questions regarding your nonprofit. Email your questions to IMPACTCoaches@IMPACTability.net and listen to next week's episode to see if your question gets answered! Stay up to date on IMPACTability by joining our https://www.facebook.com/groups/impactability/ (Facebook community)! Like this episode? Subscribe to our podcast on iTunes, Spotify, or your favorite podcasting app. Share this with your friends on Instagram or Twitter and be sure to leave us a review! Sponsored by: Major gifts are the ultimate source of funding for nonprofits, they can help fulfill your mission and achieve your vision. Having a strong major gifts program should be a priority, but where do you begin? The best place to start is with Soukup Strategic Solutions! We create transformational change by working collaboratively to raise funds. Our fundraising consultants will assess your organizations fundraising capacity and develop a plan that serves as a blueprint for your fundraising success! Visit our website today, at SoukupStrategicSolutions.com and schedule a free consultation today. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Jake and Cody analyze the types of marketing or consulting services that not only work but are profitable. You want to offer high-value services that drive actual results with your clients. Clients aren't stupid; they'll eat you alive if what you offer doesn't drive results. You also don't need to offer everything and the kitchen sink. Focus on what works, even if it's just one service; your clients will see you as the specialist in that particular field. Cody and Jake only focused on SEO and Google Ads and that alone got their business to over 50 clients on retainer in just over 2 years. Listen to what they have to say on whittling down your services to the few (or one) that drive great results!

Jake and Cody analyze the types of marketing or consulting services that not only work but are profitable. You want to offer high-value services that drive actual results with your clients. Clients aren't stupid; they'll eat you alive if what you offer doesn't drive results. You also don't need to offer everything and the kitchen sink. Focus on what works, even if it's just one service; your clients will see you as the specialist in that particular field. Cody and Jake only focused on SEO and Google Ads and that alone got their business to over 50 clients on retainer in just over 2 years. Listen to what they have to say on whittling down your services to the few (or one) that drive great results!

As season 7 of the affiliate marketing podcast starts to finish up, we thought it would be nice to have our Head of Agency Services, Leanna Klyne, on the show to discuss some of the big questions we get thrown at us in program pitches and also cover some of the topics you've asked us about on emails, LinkedIn messages and what's app or telegram groups. Prior to joining the AffiliateINSIDER in April 2019, Leanna had spent over 10 years at Paysafe Group. During her time there, she held various positions – most notably as B2C Partnership Marketing Manager. Her expertise lies in building strong relationships, creating digital strategies and driving revenue. Leanna also has a longstanding relationship with AI CEO Lee-Ann Johnstone having worked with her for eight years at Paysafe. Listen to find out more about: What assets are required to launch an affiliate program Differences between inhouse or network How much you should be paying your partners [03:00] - If you're wondering how many affiliates you will have when you first launch your project then listen here[07:00] - Lee-Ann discusses how to budget for your program [17:00] - How do you find the right affiliate partners?[26:00] - Leanna discusses partner relationships and why they have benefitted from these relationships throughout the years. Rate, Review & Subscribe on Apple Podcasts “I love AffiliateINSIDER's Affiliate Marketing Podcast.”

Marketing is critical for your customers to understand the value of choosing your product. In this week's episode, Syndi Sim, VP of Marketing and Business Development at Diamon-Fusion International, Inc., discusses how she supports her customers with marketing agency services and end-user support to help their customers thrive. Learn the importance of customer marketing, product education, and customer monitoring and engagement to help transform your customer relationships.

Tia-Maria and Candy are joined by Joe Arthur, Executive Director and Tara Davis, Director of Agency Services and Outreach with the Central Pennsylvania Food Bank. To contact the Central Pennsylvania Food Bank for more information or to apply for assistance and programs, call (717) 564-1700 (Harrisburg) or (570) 321-8023 (Williamsport) or to find a local food bank or pantry near you visit www.centralpafoodbank.org/find-help/find-food or go to https://www.pa211.org for food and other family care needs resources. For assistance or more information about PA KinConnector, call us at 1-866-546-2111 or visit our website at www.KinConnector.org!

After many successful years in PR, Nicole Morgan, CEO of Resolute Public Relations in Tulsa, OK decided to launch her own agency.  While her knowledge and experience with digital marketing served its purpose working for an agency she knew that to be successful with her new agency she had to have top level digital marketing talent on staff.  In this episode Nicole is honest with realization that a distant digital staff member could not deliver the nut & bolts details than an on-staff person could provide.  She details the major differences and how she successfully made the transition between remote staff and on-site staff and the benefits that came along with the transition.  Thinking of adding a digital marketer to your staff, listen to this episode before you make your move!!Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=RFN4XQNRFSW74&source=url)

After many successful years in PR, Nicole Morgan, CEO of Resolute Public Relations in Tulsa, OK decided to launch her own agency. While her knowledge and experience with digital marketing served its purpose working for an agency she knew that to be successful with her new agency she had to have top level digital marketing talent on staff. In this episode Nicole is honest with realization that a distant digital staff member could not deliver the nut & bolts details than an on-staff person could provide. She details the major differences and how she successfully made the transition between remote staff and on-site staff and the benefits that came along with the transition. Thinking of adding a digital marketer to your staff, listen to this episode before you make your move!! Thank you from Peter Woolfolk, Producer and Host. --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Support this podcast: https://anchor.fm/peter-c-woolfolk/support

In the marketing industry today, the only constant is change. Every week there is a new marketing philosophy or new expectations from customers.So how does a marketing agency keep up when things are always changing?Well, John McTigue formerly of Kuno Creative and now of Customer Journey Maestro is here to tell you how to adapt to the ever-changing world of marketing.You'll learn how to use change to your advantage as an agency owner as well as the one simple thing you can do know what moves to make.

In episode #1902, Neil and Eric talk about 5 Ways to Market Your Own Agency Services. Hear about some of the great tools and strategies you can utilize today to build relationships and get your great ideas in front of the right people. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: 5 Ways to Market Your Own Agency Services. [00:25] Number one: use Crunchbase to find every company that recently received funding, identify what they're doing wrong, and approach them with solutions for how you can fix it. [00:54] Number two: Incorporate a tool like Loom to communicate your strategies to companies that recently received funding. [01:44] Number three: write guest posts on a lot of blogs in the marketing space. [02:17] Number four: build genuine relationships in anticipation of live events becoming prevalent again. [03:36] Number five: build relationships with people at AdAge, Adweek, and Forrester. [03:59] That's it for today! [03:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today's Episode:   Crunchbase Loom AdAge Adweek Forrester Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

In today's video, I share with you everything you need to know about offering Email Marketing Agency Services.You'll learn:- What an email marketing agency does- What my team looks like (roles you'll need)- What email marketing agencies charge- Free & Paid ResourcesI built (and still own/run) an ecommerce email marketing agency from $0 to mid 7 figures in revenue in 3 and 1/2 years.I have 45 full-time employees across 5 different team roles (discussed in the video) and we work with over 100 ecommerce and direct to consumer clients.We've sent over 1 billion emails and done over $75 million in email attributable revenue for our clients.Here are the resources I mentioned:Free weekly email marketing newsletter: https://chasedimond.com/chase-email-newsletterFree daily email marketing and agency tips and tricks: https://twitter.com/ecomchasedimondPaid ecommerce email marketing course: https://chasedimond.podia.com/Paid cold email marketing course: https://gumroad.com/a/13104243

The Jeffs chat with Brian Barthelt, Managing Director at Global MarTech & McDonald's Agency Services at The Marketing Store. They discuss:What components go into Brian's "Almost-Guaranteed Casserole for Innovation"How strategy, leadership & innovation are tied togetherHow to make innovation painless or a less painful experience for an organization or a corporationFollow Us on Facebook, Instagram, or TwitterGet in touch InnovationJunkie.com 

Every industry has experienced disruption over the last few years. The nonprofit sector wasn’t immune. One area where our sector has seen significant change (not just because of Covid, but even before) is in the way nonprofits engage and are served by agencies. That’s why I was excited to sit down with Dan Sonners, Vice President at Conrad Direct, Board Member at DMAW, and host of the Dynamic Nonprofits podcast. We covered a lot of ground in our conversation, including: How consultants and agencies that serve nonprofits need to evolve to become more collaborative and supportive of nonprofits Why industry collaborations and engagement across service firms could be smart for nonprofits, and how to do this well Establishing shared goals and objectives and defining clear swim lanes in collaborative engagements The value of multi-channel supporters, and the challenges in building and running multi-channel programs Why attribution modeling is difficult, and how best to think about attribution Why you need flexibility in your budgeting process The role and responsibility of board and executive leaders in healthy nonprofits

.elementor-136853 .elementor-element.elementor-element-9cf4637{--divider-border-style:solid;--divider-color:#000;--divider-border-width:1px;}.elementor-136853 .elementor-element.elementor-element-9cf4637 .elementor-divider-separator{width:100%;}.elementor-136853 .elementor-element.elementor-element-9cf4637 .elementor-divider{padding-top:15px;padding-bottom:15px;} Every industry has experienced disruption over the last few years. The nonprofit sector wasn’t immune. One area where our sector has seen significant change (not just because of Covid, but even before) is in the way nonprofits engage and are served by agencies. That’s why I was excited to sit down with Dan Sonners, Vice President at Conrad Direct, Board Member at DMAW, and host of the Dynamic Nonprofits podcast.We covered a lot of ground in our conversation, including:How consultants and agencies that serve nonprofits need to evolve to become more collaborative and supportive of nonprofitsWhy industry collaborations and engagement across service firms could be smart for nonprofits, and how to do this wellEstablishing shared goals and objectives and defining clear swim lanes in collaborative engagementsThe value of multi-channel supporters, and the challenges in building and running multi-channel programsWhy attribution modeling is difficult, and how best to think about attributionWhy you need flexibil

What happens when you get a top consumer goods marketer to leap from the biggest advertiser in the world, Procter & Gamble, to lead marketing at a bank? ANZ CMO Sweta Mehre joined ANZ four years ago from P&G and has driven a raft of reforms including a marketing masters program inside the organisation designed to build marketing team capabilities and deepen the understanding of how marketing contributes to commercial results. More people inside ANZ are now championing marketing and less see it purely as a cost centre. Sweta also has some views on inhousing agency services, market mix modelling and media that might surprise a few too.  See omnystudio.com/listener for privacy information.

Bob Ray, Head of Agency Services at Merkle B2B discussed some key trends that are set to shape media consumption and communication investments in 2021: Key topics covered How can marketing and communications teams use technologies to improve their strategies Changing patterns in media consumption habits What's in store for marketing and communications in the near-future

In this two-part episode, EFG Training Manager, Jason Hash, visits with EFG Vice President of Agency Services, Adam Ouart on the training needs he is seeing in the market, including:How to sell onlineService manager trainingLearn more about EFG Training Services here: https://www.efgcompanies.com/services/training-services/

In this two-part episode, EFG Training Manager, Jason Hash, visits with EFG Vice President of Agency Services, Adam Ouart on the training needs he is seeing in the market, including:Compliance trainingOnline training optionsLearn more about EFG Training Services here: https://www.efgcompanies.com/services/training-services/

Do we sell additional “Agency Services?” Sometimes. We focus on Facebook and Instagram ads, that’s what we specialize in, that’s what our superpower is, and that’s what we do the best.But we always get asked by clients and we get referrals, “Hey, do you build landing pages? Do you do this, or do you do that?” We’ve said “no” to a lot of stuff. But we’ve also, in the last year or so, said “yes” to a lot of additional services.So, with this episode we, Jason and Eric, give you some guidance and guidelines, things to think about when taking on additional services.– How much to charge, and what not to charge?– Should you “White Label” your services?– Do you give away “freebies?” And when do you mark up software and other tools?– Is it okay for a client to hire you, then fire you and take your work to their “in house” team?– And much more!We’re letting you learn from our stories and mistakes, because your work, if good, should be valued by your clients. And you should charge accordingly.Most of us as agency owners have fallen into the trap of saying “yes” to too many things and not charging enough. It’s a dangerous cycle, a vortex that can be tough to get out of sometimes. We’re here to help you avoid some pitfalls, if you’re an agency owner or are starting an agency.Also, if anyone’s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.Apple pushed the release of the iOS 14 Facebook update another two months, so, we have a little bit more time. We’re going to talk about this in another episode, but get the checklist so you can be prepared.Listen here: https://www.spotlightsocialadvertising.com/11Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/iosThe Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/11-charging-for-additional-agency-services

Do we sell additional “Agency Services?” Sometimes. We focus on Facebook and Instagram ads, that’s what we specialize in, that’s what our superpower is, and that’s what we do the best.But we always get asked by clients and we get referrals, “Hey, do you build landing pages? Do you do this, or do you do that?” We’ve said “no” to a lot of stuff. But we’ve also, in the last year or so, said “yes” to a lot of additional services.So, with this episode we, Jason and Eric, give you some guidance and guidelines, things to think about when taking on additional services.– How much to charge, and what not to charge?– Should you “White Label” your services?– Do you give away “freebies?” And when do you mark up software and other tools?– Is it okay for a client to hire you, then fire you and take your work to their “in house” team?– And much more!We’re letting you learn from our stories and mistakes, because your work, if good, should be valued by your clients. And you should charge accordingly.Most of us as agency owners have fallen into the trap of saying “yes” to too many things and not charging enough. It’s a dangerous cycle, a vortex that can be tough to get out of sometimes. We’re here to help you avoid some pitfalls, if you’re an agency owner or are starting an agency.Also, if anyone’s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.Apple pushed the release of the iOS 14 Facebook update another two months, so, we have a little bit more time. We’re going to talk about this in another episode, but get the checklist so you can be prepared.Listen here: https://www.spotlightsocialadvertising.com/11Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/iosThe Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/11-charging-for-additional-agency-services

Today on our podcast, we have Cary Pierce, Manager of Agency Services at Rakuten Adverising. Cary brings a unique perspective to our conversations as he has worked at almost every different type of player in the affiliate game. From agency to network and everything in between.Our conversation spans reactions to covid, changes in the industry this year to how to plan for Q1 when we know very little will be the same compared to Q1 last year.Cary also gives some great advice for new publishers and advertisers that have come to the affiliate channel since the pandemic started:Publishers:Get as much info as you canHave conversations - everyone is very helpful in this space and when you win everyone winsHave as many conversations as you canReach out to your advertisers and work together to optimize your effortsKnow your audienceShare that knowledge with your advertisersAdvertisers:It's really just one thing. You need a good and competent captain at the helm of your affiliate program. You can't set it and forget it.Get ahold of Cary at carypierce@rakuten.comAlso, check out Rakuten Advertising's Cyber Week Recap.And don't forget to visit www.jebcommerce.com/strategies to get your 19 point guide (plus one extra tip) on how to survive and thrive in this current economic climate.

Jennifer DeMello-Johnson is the Vice President of Agency Services at Amerisure Insurance. She is responsible for developing and providing industry-leading solutions that accelerate the growth and profitability of Amerisure's select partner agencies. Jennifer has over 25 years of experience in leadership, HR, and resource management. Prior to joining Amerisure, Jennifer was the Global Resource Delivery Director for Dell EMC, where she developed resource management processes and innovative shared solutions in a consultative services environment. Currently, she serves as an Executive Board Member and Chairman of the Resources Development Committee for the Boys & Girls Clubs of Southeastern Michigan. In this episode… As the saying goes, "The beginning of wisdom lies in one's willingness to understand." This statement is also true for building effective relationships and cultivating the next generation of thought leaders. That's why Jennifer DeMello-Johnson prioritizes effective communication between her team and clients at Amerisure Insurance. For Jennifer, the key to future success is cultivating strong relationships both inside and outside of her company. Her emphasis on progress over perfection has allowed her team to create high-level producers and leaders in the insurance industry and beyond. So, what makes Jennifer's model so effective—and how can you implement it at your company? Tune in to this week's episode of Level Up as host Nick Araco sits down with the Vice President of Agency Services at Amerisure Insurance, Jennifer DeMello-Johnson. Together, they discuss progress over perfection, the importance of maintaining and building new relationships, and the exciting future of the insurance industry. Jennifer also shares one of the lessons she learned early on in her career and how it still guides her today. Stay tuned!

I’m not talking about a Pay-In-Full savings…I’m talking about you made an offer of X and the client wouldn’t move forward unless you offered it for Y. Y was less than X and deep down you didn’t want to do it, but you did just to get the client. Have ya done that? If so, this is THE BIGGEST MISTAKE I see agency owners making today. Listen today where I break down why and what you should do instead. 

In this episode I am talking to Ravi about his journey and some of the struggles that he has had in his life. We also talk about his success that he has had in the content creation game. Ravi also shares some tips and strategies to building an audience from scratch through social media and podcasting. Ravi Jayagopal is a full-time Entrepreneur, 7-time Author, Speaker, Podcaster, Business Coach, Digital Marketer, and also an Amateur Ventriloquist. He has been selling online since 1997. He has created and sold a wide range of products like WordPress Plugins, Online Courses, E-books, Real Books, Kindle books, Audiobooks, Premium Podcasts, T-Shirts, Agency Services and even Desktop Software. His podcast is https://SubscribeMe.fm where he talks about Digital Marketing, creating Membership Sites and Online Courses, how to Create, Sell and Deliver Digital Content, Content Marketing, Creating Audio, Video and PDF's and Reports and Kindle books. He is the Co-Founder & Co-Developer of DigitalAccessPass.com, arguably the best membership plugin for WordPress. He is also the creator of other popular WordPress plugins like CoolCastPlayer.com, the prettiest Podcast Player Plugin for WordPress. Go to SubscribeMe.fm where you can listen to his podcast, check out his products and services, and contact him.    Here is where you can find me: Linktree: https://linktr.ee/Nowheretogobutup

In this episode I am talking to Ravi about his journey and some of the struggles that he has had in his life. We also talk about his success that he has had in the content creation game. Ravi also shares some tips and strategies to building an audience from scratch through social media and podcasting. Ravi Jayagopal is a full-time Entrepreneur, 7-time Author, Speaker, Podcaster, Business Coach, Digital Marketer, and also an Amateur Ventriloquist. He has been selling online since 1997. He has created and sold a wide range of products like WordPress Plugins, Online Courses, E-books, Real Books, Kindle books, Audiobooks, Premium Podcasts, T-Shirts, Agency Services and even Desktop Software. His podcast is https://SubscribeMe.fm where he talks about Digital Marketing, creating Membership Sites and Online Courses, how to Create, Sell and Deliver Digital Content, Content Marketing, Creating Audio, Video and PDF's and Reports and Kindle books. He is the Co-Founder & Co-Developer of DigitalAccessPass.com, arguably the best membership plugin for WordPress. He is also the creator of other popular WordPress plugins like CoolCastPlayer.com, the prettiest Podcast Player Plugin for WordPress. Go to SubscribeMe.fm where you can listen to his podcast, check out his products and services, and contact him.    Here is where you can find me: Linktree: https://linktr.ee/Nowheretogobutup --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/no-where-to-go-but-up/message

Tara Davis, Director of Agency Services and Outreach at the Central PA Food Bank is my guest.The Central PA Food Bank continues its efforts to meet the food needs of local communities even during the Covid pandemic. And the need for food is so much in demand during these last few months. Learn how you can help. Visit: www.centralpafoodbank.org

Effective growth depends on collaboration and accountability.

Effective growth depends on collaboration and accountability.

I came across a tweet by the team over at GiveWP sharing Rachel's message about spinning up a WordPress site in a weekend, which enabled her client to raise $12k in donations. That was enough for me to reach out and invite her on the show to talk about how all of that came together. We discuss how WordPress can be a great platform for rapid development even with lots of moving pieces. Rachel also shares a lot of agency insights as the owner of her woman-led Geek Unicorn firm in Toronto, Canada. I had a great time chatting with Rachel, and if you have a moment tell her thanks for doing an episode with me. Thanks to our sponsors! Today's episode is brought to you by SearchWP & Uncanny Automator plugin! If you need to have better search on your WordPress site, look no further than SearchWP! If you want automator actions like a Zapier, but for WordPress, Uncanny Automator plugin is for you! ★ Support this podcast ★

I came across a tweet by the team over at GiveWP sharing Rachel’s message about spinning up a WordPress site in a weekend, which enabled her client to raise $12k in donations. That was enough for me to reach out and invite her on the show to talk about how all of that came together.…

I came across a tweet by the team over at GiveWP sharing Rachel’s message about spinning up a WordPress site in a weekend, which enabled her client to raise $12k in donations. That was enough for me to reach out and invite her on the show to talk about how all of that came together.…

On this episode of Agency Life, we chat with Nick Salvatoriello who is the HubSpot alum, a 10-year marketing veteran with a passion for helping businesses grow in a digital environment. VP of Agency Services at Media Junction.We chat about:How he started working for a company he believed inWhy he loves HubSpot & Inbound MarketingWorking closely with marketing agenciesChallenges with working at an agency Managing expectations with employees and clientsBest tech stacks to useChanging your business strategy Embracing new experiencesWorking from home Having a bad hire and a bad clientworking at an agency (drawing the line and working with agencies)Scoping correctlyAdvice for agency ownersHaving a funnel and pipelineEmbracing this opportunity - being agile (this one please)Advice to control revenue and talent

Currently President of Agency Services at Havas Edge, among the world's largest advertising groups, Jack Kirby is one of the most influential direct response professionals of our time. More likely than not, you've seen the commercials his company has produced in the Super Bowl and late at night. Widely respected as a seasoned executive in network television, syndication, and radio, Jack produced the Peabody award-winning LARRY KING SHOW, the Emmy award-winning CBS NEWS Night Watch as well as the successful syndicated daytime television talk program, THE CHARLIE ROSE SHOW (NBC/Post Newsweek).Jack previously served as President of HSNi (Home Shopping Network) and National Media Corporation, and as Chairman of The Electronic Retailing Association (ERA), the preeminent global trade organization for television, internet, and radio marketers.Named by Electronic Retailer Magazine to its list of people who changed the face of the direct-response industry, and by Response Magazine as one of the the Top 25 Most Influential People in direct-response television, Jack was recently tapped him for induction into the Direct Response Hall of Fame. In addition to his role at Havas, Jack continues to serve as Chairman of eBrands Commerce Group, a multi-channel direct-to-consumer marketer. Jack joins us today to talk about his life and his coming-out-story.During this episode, Jack and I discuss what it was like for him to try to fit in before coming out of the closet, and the lessons he learned from his successes and failures. In this episode, Jack reveals how:Coaches and mentors helped him become comfortable with himselfHe discovered what he really valuedHe survived a painful personal moment in his life that pushed him to create a deadlineFinding an ear that will listen to you provides the support and the validation you needThe one tool he uses to overcome fear and do what he needs to do

Tune in Now. Marketing Legend "Srinidhi Ranganathan", founder of FirstLookAi (India's first AI powered digital marketing company) explains the tactics to use Artificial Intelligence in your digital marketing agency services. The secretive tips are revealed here in this show. The next big thing in this world is going to be the transition of digital marketing to Artificial Intelligence based Digital Marketing.Visit https://www.spreaker.com/show/digital-marketing-legend-leaks and listen to Legend's secretive podcast.Who is “Srinidhi Ranganathan”?Digital Marketing Legend "Srinidhi Ranganathan" is the Director of Digital Marketing at First Look Digital Marketing Solutions (India's First Artificial Intelligence Powered Digital Marketing company) located in Bangalore, India and is one of the top instructors in India who is teaching futuristic marketing-related courses on Udemy. He is a Technologist, Digital Marketing Coach, Author, and Video Creation Specialist with over 12+ years of experience and has worked at top companies in India. Having over 6 Lakh students on Udemy - he has facilitated digital marketing analysis and provided state-of-the-art marketing strategy ideas and tactical execution plans for top marketing companies in India including startups, SMB's and MNC's. This includes strategic brainstorming sessions, Artificial Intelligence-powered market analysis, market research related to digital performance, support of various AIDM marketing initiatives for new product and consumer promotional launches, etc.Srinidhi gained popularity through his unique, practical yet engaging training methodologies he utilizes to teach during the training sessions. Some of his training methods include gamified learning experiences conducted by virtual writing and teaching robots like "Aera 2.0" that prompts behavioural changes in students and bring forth a new kind of fascination among the crowd. These robots are virtual humans having super-intelligence capabilities. They can autonomously train anyone on topics ranging from ABC to Rocket Science, without human intervention.Srinidhi's passionate fans call him a "Digital Marketing Legend" and he's busy working on creating new virtual and humanoid robots to revolutionize education in India and the world.He is deemed to be an innovator in the field of Artificial Intelligence (AI) based Digital Marketing and is someone who has embraced many ideas and has created various environments in which team members are taught the required AI automation tools and resources to challenge the status quo, push boundaries and achieve super-extensive growth. His courses are a testament to where the future is actually heading.Legend's YouTube Channel:Full Free 11 Hours Digital Marketing Course - https://www.youtube.com/watch?v=-qJWb-Vtbhs&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=1Extract Billions of Email's (Email Marketing Course) - https://www.youtube.com/watch?v=WXLrWdf3f70&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=5&t=269sArtificial Intelligence in Digital Marketing (Full Guide for 2021) - https://www.youtube.com/watch?v=acSYPzX0gz8&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=4&t=1sCreate a Google-like Search Engine in Minutes - https://www.youtube.com/watch?v=kgWY4eVpHNo&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=9&t=86sEarn Money Blogging without writing a word in 2021 - https://www.youtube.com/watch?v=ZI6pY0YTHLc&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=6Mini-SEO Course 2021 - https://www.youtube.com/watch?v=PDPslvkQyPk&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=10&t=749sUltimate Graphic Design Course (Cloud Photo Editing of the Decade) - https://www.youtube.com/watch?v=jOZaRM2duFE&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=3WordPress CMS Full Course 2021 Edition - https://www.youtube.com/watch?v=HR8xRU1vus4&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=13&t=556sCreate a humanoid Robot Now (Secret Tutorial 2021) - https://www.youtube.com/watch?v=2hgljxLEezA&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=88&t=10sFree Mentorship in Artificial Intelligence (AI) Digital Marketing for 2021 - https://www.youtube.com/watch?v=ATuqwMU9kfs&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=11Social Media Extreme Hacks Secretive Tutorial 2021 - https://www.youtube.com/watch?v=K7_um4yfHkg&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=83Video Backlinks Course Tutorial to Skyrocket Viral Traffic - https://www.youtube.com/watch?v=RCN7a1oQKb8&list=PL7iVMyVUvAra2egy90W498ItgO3UUc-Tr&index=96

Ravi Jayagopal is a full-time Entrepreneur, 7-time Author, Speaker, Podcaster, Business Coach, Digital Marketer, and also an Amateur Ventriloquist. He has been selling online since 1997. He has created and sold a wide range of products like WordPress Plugins, Online Courses, E-books, Real Books, Kindle books, Audiobooks, Premium Podcasts, T-Shirts, Agency Services and even Desktop Software. His podcast is SubscribeMe.fm where he talks about Digital Marketing, creating Membership Sites and Online Courses, how to Create, Sell and Deliver Digital Content, Content Marketing, Creating Audio, Video and PDF's and Reports and Kindle books. He is the Co-Founder & Co-Developer of DigitalAccessPass.com, arguably the best membership plugin for WordPress. Go to https://SubscribeMe.fm/ where you can listen to his podcast, check out his products and services, and contact him. --------------------------------------------------------- Ravi's Podcast about Membership Sites & Online Courses https://SubscribeMe.fm/ Author of 7 Books https://SubscribeMe.fm/ravisbooks About Ravi: https://SubscribeMe.fm/ravi-jayagopal

Last Thursday, April 2nd, we hosted a live webinar on the topic of effective prospecting during this crisis, and today's episode is a standalone audio companion to that presentation. (Click here to access the video recording). At 80-90 attendees, the turnout was great and we covered a lot of ground. A huge thanks to our […]

John and Lucy, Directors of ESM Inbound, have built out a unique structure to their pricing, billing, and contracts: their services are productized and available a la carte and without any retainer commitments. Learn more about their motivations, successes, and lessons learned in making the pivot to productizing their services.

I sat down with Blueprint member Ryan Levander to discuss what "niche" he should focus on with his SEO agency / consulting practice. We talked a lot about how to position himself as an expert and go after large, enterprise contracts.Support the show

I want to talk about a strategy…...a strategy that is being taught by a lot of people, but in reality, it’s just a band-aid. Which is SCARY. (and not just because it’s halloween).When you peel back this band-aid of a strategy…...you’ll expose the REAL problems in your agency. I see this holding so many agencies back because it actually makes your REAL PROBLEM even worse. Like pouring gasoline on the fire in a bad way kinda worse. The band-aid?Selling an audit as your first offering.

Do you solve a SPECIFIC problem for your clients? No? That’s why you don’t have a proven process and machine to capture leads and move them to a sales conversation. If you had that, you wouldn’t rely on referrals or word of mouth like you do right now. And because of that, you likely don’t charge what you’re worth cuz you’re almost desperate for the next client. You’ll just take what you can get…. Believe me… I get. I’ve been there. But you don’t want to stay there. And if you do, I can’t help you. But, if you want to escape that hamster wheel…. Today’s video shows how you can charge more if you solve a specific problem. And I’m talking specific… You want to be solving problems that are of high value to your potential clients. You want them to pay you a premium because you’re solving a problem that’s costing them money. Have questions? Don't hesitate to reach out to me & the team here: hello@system.ly For the full transcript, please visit the blog here: https://charge-more-for-your-agency-services-by-solving-specific-problems

Join our growing entrepreneur community on Facebook: www.facebook.com/groups/139597470073188/ Got any questions? Ask me on Facebook: www.facebook.com/AleksanderVitkinPage/ Check out my free business training: www.businessmentor.com Hey, it’s Aleksander. In this podcast, I’m going to share with you how I’ve just spent 10 years selling to complete strangers often times on the internet.I started offline, I just went to people’s offices,sometimes I just walked straight in and I said,you guys need a marketer.And I went from doing that to doing everything online and basically selling to complete strangers who have never met me in real life and selling high ticket offers to them on the internet, okay? So how I did the whole process myself from A to Z, from lead generation all the way to the close, all the way to the payment I’m gonna share with you. In terms of lead generation, ’cause everyone here, I know what you guys want, funnels. Give me funnels. Look, it’s not a popular opinion, but funnels are not that complicated. The lead source is not very important if you know how to convert people, okay? If you know how to convert people, you can convert almost anything. Now I’m not claiming that I can convert almost anything. But I can convert a lot. I can convert fairly freaking cold leads to buy within a few days of finding out about me. To buy from me on the phone, I can do that, okay? So that’s what I’m gonna share with you. And where you get the leads, it can be Upwork, it can be LinkedIn, it can be YouTube, it can be Facebook.It’s kind of secondary. If they’re looking for something related to what you’re selling, that’s as warm as they need to be basically. So let’s start with the beginning. People want to be treated like people. It sounds kind of obvious,but let me tell you, marketers don’t fucking understand this. Or let me tell you in a different way. Marketers who don’t make any money don’t understand this. When you’re dealing with humans,they want to deal with a human and they want you to deal with them as if you were their friend, as if you have their best interest in mind. Because marketers, if you go look at some Facebook Groups, I’m not gonna name Facebook Groups, but if you go look at some famous marketing Facebook Groups, it’s how I made this, and how I made that,and da da da, right? So the buyers, they don’t care about that. The buyers, they care about themselves and they care about how you treat them like a human, and how you look at your personal situation and how you help them,and how you help them make decisions as well. Beause people don’t know how to make decisions. It’s like they meet some stranger on the internet, it’s,who the hell is this guy? Why should I trust this person? So first of all, need to have a service that actually gets results. You can build that, anyone can build that, right? But if you’re not interested in the service that’s gonna get results, don’t watch this video because I don’t want to teach you. That’s some weird evil shit, so I’m not into that. I’m into services that get results. So if you have that, then we can work with this. We can get you some sales. So let’s talk about converting. The first thing is proof. What I have been focused on lately is as many types of proof as possible. Just as many types of proof as possible. Just to name a few, video testimonials,text testimonials, authoritative figures, lots of content that proves that I know what I’m talking about ’cause people can pretty much just get results just from free content and so on and so forth. So as much proof and also value as possible. Up front, before anyone buys anything, they have seen lots and lots of proof.If someone hasn’t seen lots and lots of proof, suddenly it’s much harder to sell to them. So you don’t want that.

Why should IT solution providers and manufacturers invest in content specific for buyers or verticals, even if it's a core piece of content once a quarter? In the world of IT, solution providers have access to partner portals with great content. However, when the content is blanket and generic, is the content actually valuable to the customer? Do buyers "glaze over" it? In this episode, Greg Hammer, Director of Agency Services at IMS360 walks us through why a Field Marketer or a Solution provider would want to customize content. We also discuss positioning solutions and integrations with other tech (versus selling single technologies) and how to get sales team adoption. Show highlights: 02:30 - Greg Hammer, Director of Agency Services at IMS360. He has a background in coding/ marketing undergrad/ MBA, and now gets to be both technical and do content for the IT Channel. Greg even worked a job in Yellowpages sales early in his career and has seen the marketing industry transform. 06:00 - Definitions for the IT Channel. OEM (Original Equipment Manufacturer), Resellers, and Distributors. 08:00 - Resellers do solution selling and sometimes partner portal content is too blanket. Manufacturers therefore are starting to enable resellers to start "customizing" content. 15:00 - How are we defining content? (e.g. a PowerPoint, versus video, versus email) Content for loyalty/ existing customers, versus new customers. 19:00 - Content formats vary, but it always needs to support sales cycle and buyers journey. Best practices working with an agency. 22:00 - Content can be a bad investment if it's not distributed. Marketing is both art and science. 25:00 - Ways to think about distribution. 29:00 - Account-Based Marketing and Persona Development for content. 33:00 - Example of how video content helped a reseller tell an in-depth story of a complex solution with one effective piece of content. They built awareness and used it for follow-up with the buyers after sales meetings. 37:00 - Parting words.

In this episode we discuss using intent data to sell agency services.

Are you trying to grow your agency by offering anything and everything your clients could want, yet still feel like it's not enough? The solution starts with knowing what you do well and what you don't. You could actually grow easier and faster if you are self-aware and start cutting back agency services. It seems counterintuitive but it's a strategy that is working right now. In today's episode, we'll cover: How to decide who to hire first. 3 phases of agency growth. Why cutting back services helps agency growth. Today, I talked with Bryan Phelps, CEO of Big Leap — the SEO agency he founded in 2008. Bryan started off building websites for paintball gear as a teenager and slowly grew from a one-man startup to an SEO agency with a team of 70.  Bryan is here to tell us how he grew his team and why cutting back on service offerings actually helped his agency soar. How to Decide Who to Hire First Do you handle the entire day-to-day of your agency? Are you the Ops, Sales, and Dev team? If so, stop! I know it can be difficult to let go of the reigns. You feel like hiring employees will make your life harder - there are people to manage and payroll to meet. But trust me it doesn't have to be that way. Not only are employees able to handle some of those tasks, but they can bring skill sets that you don't have. Outsourcing and hiring are one of the first steps towards successful agency ownership. Real growth begins when you are self-aware enough to know your strengths and hire or outsource for your weaknesses. Here's a great question: who should you hire first? A salesperson that can help you fill your pipeline? A project manager who can manage the details of your clients and projects? Or, maybe another creative to help you push out assets? Here's the answer: it could be any of the above. You need to figure out which role will help you the most and then move on it. We all have weaknesses. Bryan and I agree that you have to identify yours and hire someone who can help you in that weak area. I was always great at sales, but I wasn't the best project manager. So, I hired one - it's that simple. Side note: a lot of agencies I work with seem to have issues with agency salespeople. It can be difficult trying to find an agency salesperson who has the skills to both curate prospects and close deals. Guess what? (Shameless plug coming...) My partner and I developed  SalesPipelineAccelerator.com so you can outsource the finding, hiring, and training agency salespeople. The 3 Phases of Agency Growth Bryan says his agency went through three major phases (so far) in their growth trajectory. Here are the milestones he identified: 1- Doing It All -  Starting out is tough. When you first start your agency, you're handling everything yourself. This is the headache stage. You have to handle sales, ops, creatives, etc. You're working a ton of hours and wearing many hats. It's hard but necessary. 2- Having Enough Help - This is the stage when you are at about 10 employees. You have enough team members that you can finally start to hand over things over, but you're still pretty well involved in the daily operations. You're still working on projects and handling clients, but you've got enough help that it feels more manageable.  3- Changing Operations - With a solid team in place, you can really put the business under a microscope. You can look at internal things like company culture and get really focused on core values. But you can also look at your service offering and figure out which areas of business are crushing it and which ones aren't. When you do that, you might start cutting some of your service offerings. Why Cutting Back Services Helps Agency Growth Why would you cut back service offerings in order to grow? Here's the thing - you can't be awesome at all the things. If you're new, you may be trying to do everything. You want to be the one-stop-shop for every clients' needs. That's okay. You can try to do that -- at first. But, if you've noticed that you've started to slow down in your growth, it may be time to choose one thing and get really laser-focused on being the best. Specializing or niching can be a great way to boost your growth fast. For example, Bryan's agency grew 20% in two months after he stopped providing PPC ads. Why? Because he could hyper-focus on SEO. Specialized surgeons bring home the bacon for a reason. People want to work with the best in a given category. Be the best in your category. You may want to develop strategic partnerships with another agency as Bryan did. He sent them his PPC business, and they sent him SEO business. That way, both agencies benefit from the partnership.

Join our growing entrepreneur community on Facebook: www.facebook.com/groups/139597470073188/ Got any questions? Ask me on Facebook: www.facebook.com/AleksanderVitkinPage/ Check out my free business training: www.businessmentor.com I am going to reveal to you how to sell high ticket offers on the Internet. You are also going to find out why most painters have hard times selling stuff online. There are people who think that they know everything and they refuse to change their thinking. People have to approach life as if they are students and they have so much to learn. The way to achieve success in life is to keep learning and improving your skills all the time. I am qualified to talk about this because I have closed hundreds of sales on the phone over the past few years and I have taught hundreds of people how to do the same. To be good at the sales, one needs to endure a lot and be able to handle a lot of rejection. Sales is the most important skill that you need to have to be successful in business. People are stuck in this old mindset of how sales work. They are not focused on what works and what is going to increase their close rate. How do you feel when your phone rings and you realize you’re receiving a call from a salesperson? For most business people, it’s interruptive, annoying, and distracting. When most people think of a “salesperson,” they imagine a spammy telemarketer or used-car salesman. They associate it with the film “The Wolf of Wall Street”. The result is that many business people never learn how to properly sell their products and services. Most people think that they need to get on a sales call and they have to be very pushy. They think that they have to scam people and convince them into buying from you. This is a totally wrong approach. In fact, you are there to serve. You have to show yourself as a trusted advisor. You need to have their best interest in mind. If you are not, people won’t buy from you and you will have to use these weird pushy sales techniques that do not work. Most people are doing sales only for the sake of building an empire for themselves. That’s great, but you are on the sales call to serve and provide value to people. You are going to have all kinds of problems like refunds if you are not serving people. Good sales people can very easily detect other people who understand sales. People buy based on emotion and motivation. You, as the sales person, are getting someone to an emotional state. People are not going to take the best decision for them if they are not in that state. Talk about things that are important to them. The further you go, the more emotion someone gets. You need to show them the real reasons and sell them what they actually want. They don’t care about all the technical little details. They are interested in the final result that they are going to get. If you understand this and you start using this on sales calls, you go really deep into people’s motivations and find out why they want to buy, you will see that they actually want to buy. In our mastermind, we go through the whole process of how to make proper sales. We make it into a beginner friendly process, so beginners can learn sales by getting into easier sales calls and then get into really good sales calls as the difficulty level increases. The way to learn sales is through experience and using a simple proven process. It does not take 3-4 years to learn sales anymore. On average, it takes 3-4 weeks to learn sales and get results in business.

This video is all about digital agency pricing. What should your agency be charging for its services? What is the 10X rule I always talk about? Proper pricing plays a major role in your agency's profitability. So let's get into it and get your questions answered! Harsh asked: "I watched your video about the 10X rule and just wanted to verify something. I have a client who does $1 million in sales, does that mean I should be charging them $100,000 for marketing service? That seems like a lot. Can you explain further?" The key point here is to look at the results you're delivering to your clients, not the revenue. So no, if they're a $1 million business that does not mean you charge them $100,000. You have to qualify the value of the results you're delivering. The only way you would charge $100,000 is if your marketing services/efforts were directly related to $1 million worth of their business - and even then, you'd want to slowly escalate the client by walking them up a service offering ladder. Try watching this video to get even more clear on the 10X Rule: https://youtu.be/8M2W8btowHg Grant asked: "I'm having difficulty imagining a scenario where I can afford to hire even one additional employee during my first year of business, due to costs and pricing. I'm trying to start a small agency targeted to smaller businesses who may be willing to pay less for a recent college graduate (I do already have one client). How can I be sure to price correctly so I can afford to hire help, or should I just outsource occasionally?" First, don't undercut your worth just because you're right out of college. Don't charge less than anyone else. And furthermore, I want you to stop looking at what others are charging because it's irrelevant. Instead, figure out how much you want to make in the next year. Then, figure out how much does the business need to make in order for you to pull that salary out. Also, what resources do you think you need so you don't have to do everything yourself. From there do some backwards math to determine how many clients you need and how much you need to charge. If your current clients can't absorb the pricing you need to charge then you need to go after the ones who can. And always make sure you're building trust so prospects and clients understand why you're charging what you are. This pricing plan is a long term one -- be patient and you'll see results in 3 months or 6 months down the road. So raise your pricing and be consistent. So, what questions do you have? Comment below and tell me how I can help you and your agency. ALL AGENCY OWNERS need to check out http://JasonSwenk.com/playbook ======================================================= Make sure you SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMoTaWWBB_6-gy0nrW3Q7RpA 
======================================================= JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER. Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
 Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
 Jason currently hosts two shows that are available for download… The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and SwenkToday a VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have.  
 SCHEDULE 
 MON- THUR VLOG #SwenkToday with Q&A from my digital agency audience. 
 Ask me A Question http://jasonswenk.com/askswenk 
 WEDNESDAY: The Smart Agency Master Class Interviews with agency owners on how to grow and scale your digital agency: http://smartagencymasterclass.com 
 Follow me here: Website: http://jasonswenk.com  Podcast: http://smartagencymasterclass.com  Facebook: http://www.facebook.com/jasonswenk    Twitter: https://twitter.com/jswenk   Instagram: https://www.instagram.com/jswenk   Linkedin: https://www.linkedin.com/in/jasonswenk   Soundcloud: https://soundcloud.com/jasonswenk 
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In this episode of thinkPod, Robert Schwartz (Global Leader, Agency Services) and Amanda Thurston (Marketing Services Leader) of IBM iX reflect on the highlights of this year's Cannes Lions festival.

In the latest episode of thinkPod, Robert Schwartz (Global Leader of Agency Services, IBM iX) is joined by Niko Woischnik (Founder of Tech Berlin, Tech Open Air, and Ahoy! Berlin), a serial entrepreneur and all-around Renaissance man. Find out why in this episode.

Why Dave Decided to talk to Laura: Laura Egocheaga got burned by an affiliate Ponzi scheme at the age of 17. She wanted to be a successful internet entrepreneur and continued to fight through frustration and discouragement by focusing on learning. She soon learned to code, to do SEO and Google Adwords. She started her own agency only to find out she was good at what she did but couldn’t sell. So she closed down her agency and sold cars for 6 months. After learning to sell she opened another agency and has had success in the Med Spa industry. She reveals how she gets clients and the funnel she uses to get them on the phone and what you can do to get more clients. Tips and Tricks for You and Your Business: Laura went from Selling Cars to working with doctors driving facebook traffic (6:00) Learn about Laura’s funnel (7:30) Tips to increase your closing ratio (12:00) Quotable Moments: “Sales is what seems to scare people the most.” “Don’t be afraid to ask for the money.” Other Tidbits: It feels good to help a community you care deeply about. When you feel passionate about what you do, you have a moral obligation to sell it. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

In this episode, Robert Schwartz, Head of Agency Services at IBM iX, sits with Gina Ortiz Jones, TX-23 Congressional Candidate. They discuss Gina's inspiring back story, the importance of diversity, and the need to close the digital divide in rural districts

Take a sneak peek into the happenings at IBM Think 2018. Listen as Robert Schwartz (Global Leader, Agency Services, IBM iX) and Amanda Thurston (Digital Marketing Services Leader, IBM iX) reflect on this week's interviews with industry leaders who shared how they are using technology to put smart to work in Blockchain, Diversity, Branding, & more!

Join IBM iX's Robert Schwartz, Global Leader of Agency Services, and Amanda Thurston, Marketing Services Leader, as they reflect on SXSW 2018 and share insights from this week's thinkLeaders guests.

Let's talk about the magical pricing equation for your marketing agency. Isn't it time to STOP trading time for money and price agency services for what you're really worth? A lot of agencies get into the predicament where they are charging by the hour and then as they start working more efficiently they complete the work faster and actually lose money. That's right! As you get smarter, you make LESS MONEY. Don't let it happen... or if it is already happening to you, here's how to make it stop. 1. Understand the client's expectations. If you price lower than the client is expecting it raises questions as to why you're too low. Think about if someone offered to sell you an amazing sports car for only $100. You'd wonder what's wrong it. The same is true for when you price agency services. If it's too low, they'll wonder what's wrong and more than likely you'll lose the pitch. 2. Fill in the pricing equation and start charging based on value. To do this, look at the value you have provided to your clients over the last 6 months and then divide it by 10. That way you can rationalize results to your new prospects and give them actual (average) numbers. And, you can promise them a 10X ROI. So, if you want to make more revenue you can't just "willy nilly" raise prices. But when you understand expectations and past results you can apply them to the agency pricing equation and price your services according to VALUE. How does your agency determine pricing? If you're charging hourly, have I convinced you to stop losing money? :) Comment below and tell me your story. Your success is my why. ======================================================= SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP 
======================================================= Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello.  
 JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER. Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.
 Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
 Jason currently hosts two shows that are available for download… The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have.  
 DONATE to help us continue to provide you amazing content. https://jasonswenk.com/donate/ 
 SCHEDULE 
 MON-THUR VLOG #SwenkToday Q&A from my digital agency audience 
 Ask me A Question http://jasonswenk.com/askswenk 
 Podcast Wednesday: (Digital Agency Interviews) https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1 or http://smartagencymasterclass.com 
 Follow me here: Website: http://jasonswenk.com  Podcast: http://smartagencymasterclass.com  Facebook: http://www.facebook.com/jasonswenk    Twitter: https://twitter.com/jswenk   Instagram: https://www.instagram.com/jswenk   Linkedin: https://www.linkedin.com/in/jasonswenk   Medium: https://medium.com/@jswenk/  Soundcloud: https://soundcloud.com/jasonswenk 
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Join IBM iX's Robert Schwartz, Global Leader of Agency Services, and Amanda Thurston, Marketing Services Leader, as they sit at Watson West in San Francisco in the middle of Dreamforce 2017 to discuss all the happenings at this year's conference and share insights from this week's thinkLeaders guests and panelists from brands like Airbnb, Facebook, Black Founders Startup Ventures, and more! Theme music by Andrew Atkin & Michael Simonelli, of Full Stop Art

How are digital agencies pricing their services for design, graphic design, social media, and digital marketing, and what are agencies doing wrong when it comes to pricing. In this video I will cover the two strategies for coming up with your agency pricing, and how you can charge more and make more profit for your digital agency. The question that you really need to consider is - Are you meeting the client's expectation? What is their problem and how can you solve it? Listen to their requirements!

The fastest way to happy clients is only on-boarding the clients that are a great fit for your agency. That all starts in the sales process! Members of the sales team are the gate keepers to the agency. In this video, Ben and Andrew discuss specific things agencies can address in their sales process to really set their client servicing team up for success.

All about white labeling agency services… from whether you should white label in order to work with big brands, to charging for it […] The post Should You White Label Agency Services?… #AskSwenk ep 49 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.

Advice Local announced world-renowned search engine optimization (SEO) expert, Bill Hartzer, will join their corporate team to lead Agency Services. Jim Hedger and Dave Davies speak with Hartzer about the move.  "I'm very excited about joining Advice Local," Hartzer said. "I get to bring my local and technical SEO experience to this progressive digital marketing agency. I look forward to helping companies, from small businesses to large enterprise organizations, become more visible on the Web and get a better ROI from their online marketing efforts."Hartzer is a frequent speaker and expert discussion panel participant at various search engine marketing and Internet marketing conferences. He has more than 20 years of website marketing, SEO and domain name experience; and he has been recognized internationally for his groundbreaking research on marketing using new gTLD names.Hartzer's SEO expertise is shared on his blog, www.BillHartzer.com and he is also a regular contributor to industry publication, Search Engine Journal. His thoughts on local can be found in posts on Practical ECommerce magazine, where he serves as the local SEO columnist. Hartzer was also recently named to a list of Top 14 Dallas Marketers by Agency Spotter.

Advice Local announced world-renowned search engine optimization (SEO) expert, Bill Hartzer, will join their corporate team to lead Agency Services. Jim Hedger and Dave Davies speak with Hartzer about the move.  "I'm very excited about joining Advice Local," Hartzer said. "I get to bring my local and technical SEO experience to this progressive digital marketing agency. I look forward to helping companies, from small businesses to large enterprise organizations, become more visible on the Web and get a better ROI from their online marketing efforts."Hartzer is a frequent speaker and expert discussion panel participant at various search engine marketing and Internet marketing conferences. He has more than 20 years of website marketing, SEO and domain name experience; and he has been recognized internationally for his groundbreaking research on marketing using new gTLD names.Hartzer's SEO expertise is shared on his blog, www.BillHartzer.com and he is also a regular contributor to industry publication, Search Engine Journal. His thoughts on local can be found in posts on Practical ECommerce magazine, where he serves as the local SEO columnist. Hartzer was also recently named to a list of Top 14 Dallas Marketers by Agency Spotter.

In this episode, Ryan interviews Larry Levinson from Sensible Marketing in Phoenix, AZ to learn how they're using live events to sell inbound agency services. 

There are different levels of digital agency services that can support your business in staying competitive with others in the industry. The real question is do you know what they are? In this episode we'll cover: How you can prevent your agency from being viewed as a commodity. How you can charge more for your digital agency services & why clients will pay for it. What you need to do to increase the lifetime value of a client. Do consultancies have an advantage over digital agencies? [smart_track_player url="http://traffic.libsyn.com/jasonswenk/Do_you_want_to_know_the_5_different_categories_of_agency_services_.mp3"] With over 30 years experience in the agency world - many of them owning and running his own agencies - my guest Jamie Turner brings us some serious black box knowledge. Spoiler alert: remember that phrase, it'll be important later:)  Jamie has worked for agency giants in New York and Atlanta and today is the Founder and CEO of 60SecondMarketer.com and 60 Second Communications. He's an author and international speaker specializing in social media and mobile marketing. I read a couple recent blog posts of Jamie's where he explained how you can save your agency from being left in the dust. I loved reading this post so much I that I knew I needed to get Jamie on my podcast so he could share his wisdom with you, too. Jamie says he was like the typical agency owner, with a ton of ideas but a short attention span to see them through. He was always chasing the new bright, shiny object. However, once he learned to focus it enabled growth and expertise. And he says, “the more expert you are at something, the more you can charge.” Isn't that the ultimate goal? We can all agree that there is no shortage of agencies that do what we do. Even consulting companies are beginning to offer competitive services. So, how can your agency survive and thrive in this climate? First and foremost you need to understand the 5 categories that agencies fall into so you can identify where you are and where you need to go in order to stay competitive while also growing and scaling your business. Do you want to know the 5 different levels of digital agency services? The goal of agencies is to work up the chain of these 5 categories of their digital agency services for more staying power and a greater client lifetime value. 1. Hands Work Most small- and mid-sized agencies fall into this category and stay here. They win new business by pitching tactical work. They create assets like websites, logos, etc. and sell that type of work. Problem is, this work is one-off project work that typically doesn't lead to much more. Over the course of a client relationship these opportunities tend to decrease. The client views you as an easily replaceable commodity. Clients can bring jobs in-house or find another agency that can do things “faster or cheaper”. It's OK to reel in new business this way but you should spend less than 6 months in the Hands Work phase. Show them you can do more that churn out work by moving into the next category. 2. Central Hub You can start to get in the driver's seat by being the Central Hub. Most clients have multiple agencies to meet their needs: digital, media, creative, direct, etc. When your agency acts as the Central Hub and the other agencies act as the spokes, it positions you at the center of the workflow. Jamie's agency puts themselves in this spot by creating and maintaining the status reports, managing the status calls, etc. In the Central Hub role you can build trust with the client, but you are really only viewed as an extension of the team. To be highly valued by clients and charge more for your services you need to be considered an advisor, not an order-taker. That is why the next category is so important. 3. Lightbulb When you have bright ideas and can provide original campaigns and business building solutions your clients will see more value in your work. In a recent survey we conducted, we asked brands why they started working with an agency. The #1 answer was that they were looking for guidance/advice on emerging trends and the insights on what to do next. An agency that can bring original ideas to the table will establish authority. Clients are more apt to listen and give your ideas a try when you're already acting as the Lightbulb. What's even better is that they will be willing to pay more for them. 4. Wisdom & Experience In this position, the client recognizes your agency as an authority in their industry. You share case studies and data to back up your ideas. You understand your client's needs and challenges as well as those of your client's clients. You are able to identify and help them avoid potential landmines. You see the big picture. Click here for my interview with Del Ross, Director of Sales and Marketing for Intercontinental Hotels Group. Del says the best way for someone to score a meeting with him is to “have a point of view and back it up with data and research.” When your big ideas have proven results and it's reflected in the client's ROI they are more than happy to spend their budget on it. He also said the #1 way to get a meeting with a high powered executive at a major brand or any company you are targeting is to lead with something something new and cutting edge that is innovative and helps grow their business. Projects like these are what scores $50,000 of test project budget. When your agency falls into this category you are viewed as more than just an agent - your role is as a trusted advisor for growing their business. 5. Black Box This category of agency is indispensable and it's what EVERY agency should be aiming for. If your agency can provide technology or people that the client doesn't have, can't access or can't afford you are able to provide value they can't get elsewhere. This needs to be something proprietary and measurable - something the client can see in the resulting ROI. This also applies to the types of digital agency services you offer over your competitors. When you can provide something exclusive that yield sales or growth results, you can charge more and your clients won't mind paying for it. So, where does your digital agency fall on the list? As an agency, your job is to meet the client's needs and address their pain points.  It's a challenge to get to the Wisdom & Experience or Black Box level. Jamie says almost all agencies bring their clients in at a low tier and then you, as an agency leader, must challenge your team to move up the ladder. Secure your footing on the Black Box rung and you're GOLDEN.  Don't get comfortable - never stop innovating. Take time to get ahead once and be sure to stay ahead always. Do Consultancies have a Black Box Advantage? It's easy to get discouraged knowing consultancies are walking in at the Black Box level and getting away with charging a ton. Don't let that get you down. Consultants solve problems based on case studies and what they've learned in textbooks. They looked at what's worked in similar situations and help their clients get results using a tried and true method. As agency leaders with creative minds, we approach problems with unique, innovative solutions and develop business building ideas. This gives us an edge over consultancies. It's the Lightbulb phase that protects agencies and gives us our staying power. Discover the best Digital Agency Strategies today. Get Online Training to help you setup the right systems and strategies to help you grow faster. Next Level Agency Defining the different levels of your digital agency services is only the first step in elevating your agency to the next level within your industry. Focussing on areas you haven't explored yet as well as struggles you need to focus on will help to improve your business. Check out how I have all you need to get through these obstacles. I can give you advice on how to increase conversions on your website, implementing Facebook marketing as well as ways to build authority to improve your agency. If growth is your focus, I've the different phases of growth within your agency and the three questions you need to ask yourself to sell more of your digital agency services. Learn more about my career and experiences as well as lots of tips, tricks and insights by reading my blogs that cover a wide variety of topics. Check out more from my Ask Swenk series and more of my videos on my Youtube channel. There you will find advice from myself and other agency experts.

David Drucker, Vice President and Manager of Agency Services at Strata, joins Cindy Westen to talk about how well Clients & Profits works with Strata to import media buys into the program. Drucker is responsible for STRATA’s Agency Division and leads a team to develop new products, meet demanding revenue targets, develop strategic alliances, and creates a stable business environment. During his tenure at STRATA, Drucker has been an integral part, helping to define the business model as well as attracting clients to these growing organizations.

Pricing is one of the most overlooked areas of running your business (especially as a WordPress freelancer or small agency owner). Hardly anyone likes to have that awkward conversation. Yet, it's a discussion that needs to take place if a business is to grow and thrive. Are your discussions leading to being paid the amount you could get?In this episode of PressThis, we interview Brian Rotsztein, author of The Psychology of Pricing (WordPress Edition). In this interview, Brian shares his thoughts about the essential pricing models and their shortcomings, including tactics and strategies for overcoming them. He lays out an approach that can get you a fair price for your work, known as relative-value pricing. His method is a practical one, shoring up idealized models with realistic advice.If you're looking for fresh insight on how to price your WordPress products and services, don't miss this episode of PressThis. Listen now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donations