Podcasts about affiliate summit west

  • 24PODCASTS
  • 43EPISODES
  • 37mAVG DURATION
  • 1MONTHLY NEW EPISODE
  • Feb 14, 2025LATEST

POPULARITY

20172018201920202021202220232024


Best podcasts about affiliate summit west

Latest podcast episodes about affiliate summit west

The Affiliate Marketing Show
Episode 105 - Affiliate Summit West 2025 (Las Vegas - Floor Walk)

The Affiliate Marketing Show

Play Episode Listen Later Feb 14, 2025 27:26


Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz walk the trade show floor of Affiliate Summit West 2025 in Las Vegas and chat with friends of the pod, industry legends and more!Follow Us:OfferVault:WEBSITE: https://www.offervault.com/FACEBOOK: https://www.facebook.com/offervaultINSTAGRAM: https://www.instagram.com/offervaultmarketing/TWITTER: https://www.twitter.com/offervaultLINKEDIN: https://www.linkedin.com/company/offer-vault/Adam Young: RINGBA: https://www.ringba.comRINGBA's INNER CIRCLE: https://try.ringba.com/inner-circle/FACEBOOK: https://www.facebook.com/ringbaINSTAGRAM: https://www.instagram.com/adamyoung/TWITTER: https://www.twitter.com/arbitrageLINKEDIN: https://www.linkedin.com/in/capitalistHarrison Gevirtz:INSTAGRAM: https://www.instagram.com/affiliate/LINKEDIN: https://www.linkedin.com/in/harrisongevirtz/

The Affiliate Marketing Show
Episode 104 - Conferences, 1-to-1 Consent Overturned, $1B in GOAT Awards

The Affiliate Marketing Show

Play Episode Listen Later Feb 7, 2025 47:10


Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba) & industry legend Harrison Gevirtz discuss:- Affiliate Summit West 2025 (Las Vegas)- Ringba's Giant Booth and Display Screens- ICMG 2025- 1-to-1 Consent Overturned- Ringba's 10th Birthday Party- Crossed $1 Billion in GOAT Awards- Adam's Year of 2024 (Health & Happiness)- Harrison's Lateral Raises (25 lbs)Follow Us:OfferVault:WEBSITE: https://www.offervault.com/FACEBOOK: https://www.facebook.com/offervaultINSTAGRAM: https://www.instagram.com/offervaultmarketing/TWITTER: https://www.twitter.com/offervaultLINKEDIN: https://www.linkedin.com/company/offer-vault/Adam Young: RINGBA: https://www.ringba.comRINGBA's INNER CIRCLE: https://try.ringba.com/inner-circle/FACEBOOK: https://www.facebook.com/ringbaINSTAGRAM: https://www.instagram.com/adamyoung/TWITTER: https://www.twitter.com/arbitrageLINKEDIN: https://www.linkedin.com/in/capitalistHarrison Gevirtz:INSTAGRAM: https://www.instagram.com/affiliate/LINKEDIN: https://www.linkedin.com/in/harrisongevirtz/

Bootstrapping Your Dreams Show
#365 The $530M Blueprint for Unlocking Success with Amber Spears

Bootstrapping Your Dreams Show

Play Episode Listen Later Sep 4, 2024 35:04


Amber Spears is a recognized industry thought leader in affiliate marketing, serving as both a coach and a keynote speaker. As the co-founder of East 5th Avenue, Amber has driven impressive growth for her clients, generating over $530 million in revenue in the past 8 years. Her company has trained over 2,500 businesses with proprietary methods that have reshaped the landscape of affiliate management and education.Amber's expertise is frequently sought after on prestigious stages such as Traffic and Conversion, Mindshare Summit, and Affiliate Summit West, among others. Her client roster includes notable names like Clickbank, Agora, and SaaS Academy, showcasing her ability to elevate brands across diverse industries.In addition to her work with East 5th Avenue, Amber is also the founder of Four Rooms Mastermind, a community focused on empowering entrepreneurs through high-quality relationships and peer support. Her mission with Four Rooms is to help entrepreneurs build meaningful connections that inspire personal and professional growth.Amber's impact on the industry is profound, combining her passion for affiliate marketing with a commitment to helping others succeed through education, community, and innovation.Connect with Amber - https://www.linkedin.com/in/amberspears/ Support the showFollow me on Facebook ⬇️https://www.facebook.com/manuj.aggarwal❤️ ID - Manuj Aggarwal■ LinkedIn: https://www.linkedin.com/in/manujaggarwal/ ■ Facebook: https://www.facebook.com/realmanuj■ Instagram: ...

Conquer Local with George Leith
719: Partnering for Profits: How to Build Powerful Affiliate Relationships | Amber Spears

Conquer Local with George Leith

Play Episode Listen Later May 29, 2024 30:42


Discover the secrets to affiliate marketing success with Amber Spears, an industry leader and co-founder of East 5th Avenue.With over $530 million in sales generated for clients over eight years, East 5th Avenue's groundbreaking training methods have transformed over 2,500 companies.As a sought-after keynote speaker, Amber spoke at events like Traffic and Conversion, Facebook, and Affiliate Summit West, captivating audiences with her expertise.Join her journey as she unravels the secrets to affiliate marketing mastery! Giveaway: visit east5thavenue.com/gift for exclusive affiliate marketing resources! Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

SharkPreneur
1035: Upsellit Conversion Secrets Revealed with Josh Model

SharkPreneur

Play Episode Listen Later Apr 3, 2024 18:17


Upsellit Conversion Secrets Revealed Josh Model, Upsellit – The Sharkpreneur Podcast with Kevin Harrington and Seth Greene Episode 1035 Josh Model Josh Model is the Director of Business Development and Enablement at Upsellit and has 15 years of experience leading high-performance business development and sales teams. He has spent 10 years in the digital marketing/affiliate marketing space, building out high-performing sales teams and working with Fortune 500 brands in enterprise sales. Currently, Josh is working with enterprise retail and DTC brands on conversion rate optimization, and his company has helped brands drive over $500 million in 2023 alone. Josh was named the winner of the Best Publisher to Work with in 2023 by Affiliate Summit West. He is also a multiple-time speaker on stages, including Affiliate Summit and Digital Summit. Listen to this illuminating Sharkpreneur episode with Josh Model about Upsellit's secrets to conversion. Here are some of the beneficial topics covered on this week's show: - How Upsellit's technology is designed to be custom branded and unique to each brand and client. - Why their technology aims to personalize the experience of each on-site visitor. - How there have been changes in data tracking with Google, Yahoo, and iOS, making Upsellit's personalized data more valuable. - Why Upsellit's technology has shown an 8 to 10% lift in conversions for businesses they support. - How working with struggling brands and reallocating their budget for better optimization leading to increased revenue is rewarding. Connect with Josh: Guest Contact Info X @Upsellit Instagram @upsellit Facebook facebook.com/Upsellit LinkedIn linkedin.com/company/upsellit Links Mentioned: Upsellit.com Learn more about your ad choices. Visit megaphone.fm/adchoices

The Affiliate Marketing Show
Episode 53 - Affiliate Summit West 2024 (Las Vegas - Floor Walk)

The Affiliate Marketing Show

Play Episode Listen Later Jan 20, 2024 11:40


Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz discuss: - Affiliate Summit West 2024 Follow Us: OfferVault: WEBSITE: https://www.offervault.com/ FACEBOOK: https://www.facebook.com/offervault INSTAGRAM: https://www.instagram.com/offervaultmarketing/ TWITTER: https://www.twitter.com/offervault LINKEDIN: https://www.linkedin.com/company/offer-vault/ Adam Young: RINGBA: https://www.ringba.com RINGBA's INNER CIRCLE: https://try.ringba.com/inner-circle/ FACEBOOK: https://www.facebook.com/ringba INSTAGRAM: https://www.instagram.com/adamyoung/ TWITTER: https://www.twitter.com/arbitrage LINKEDIN: https://www.linkedin.com/in/capitalist Harrison Gevirtz: INSTAGRAM: https://www.instagram.com/affiliate/ LINKEDIN: https://www.linkedin.com/in/harrisongevirtz/

Performance Marketing Spotlight
Episode #15 with Hunter Capobianco

Performance Marketing Spotlight

Play Episode Listen Later Jan 9, 2024 18:04


In this episode of the Performance Marketing Spotlight, host Marshall Nyman interviews Hunter Capobianco, the director of business development and partnerships at CNN. Hunter shares his journey of getting started in affiliate marketing after college and his experiences at CJ Affiliate before moving to CNN. He discusses the unique offerings of CNN underscored, CNN coupons, and the challenges faced by publishers in the performance marketing industry. Hunter also gives insights into what brands and agencies should consider when introducing a product to the CNN team and shares his favorite parts of working in the performance marketing industry. Plus, he provides a glimpse into his upcoming speaking engagement at the Affiliate Summit West. Join Marshall and Hunter as they explore the world of performance marketing with a focus on content, commerce, and the power of affiliate relationships.

cnn capobianco affiliate summit west
Search Engine Nerds
After I/O: What To Know Following Google's Big Month with Amanda Zantal Wiener, Roger Montti, and Matt Southern

Search Engine Nerds

Play Episode Listen Later Jun 8, 2023 65:09


On this episode of the SEJ Show, we dive headfirst into the aftermath of Google's momentous May, from I/O to Marketing Live. Join SEJ Editor-in-Chief Amanda Zantal-Wiener in conversation with industry experts Roger Montti and Matt Southern as we dissect the key takeaways and groundbreaking announcements from Google's annual events.  From an abundance of AI announcements to product updates, tune in to learn how to leverage and apply these developments to stay ahead of the curve.   Google announced a lot of things, but they're not shipping anything yet, so it's not like they're flooding the market with all this new stuff that we have to try. There are a lot of announcements, and I find that we have a lot of time to digest them before we can get our hands on them and use them. –Matt Southern, 2:17 The big takeaway that I got from I/O and the way Google is looking to change the search experience, also with GML yesterday changing the advertiser experience is making everything conversational, which by the way, I feel like we've seen this before. Conversational marketing with chatbots etc., was a really big deal. There's a big emphasis on a conversational approach to all these things. –Amanda Zantal-Wiener, 32:22 So it seems both Open AI and Google are afraid of the democratization of AI. Right now, people are building a chatbot for 500 bucks or less, so the technology is out there. People are building their own things, like Jasper AI is working with Cerebras, which provides AI infrastructure, and a lot of people think Jasper AI is just taking a chat GPT feed and modifying it. No, they built their own large language models using the Cerebras infrastructure, and it's very unique to them and very specific–what's called domain-specific. That's going to pose a problem for them, and they want to keep a light on it, in my opinion, but that's why you're seeing the first strike from Google and open AI about the legislation because they want to control what the laws are. –Roger Monttii, 7:17   [00:00] - About Matt & Roger [02:04] - Are things slowing down this summer? [05:50] - The talk about the L-word: Legislation. [12:33] - The white paper on Google's ethics and AI. [17:32] - Initial thoughts on Google's Search Generative Experience (SGE) [22:03] - About Section 230. [32:22] - How do you optimize for the new search experience? [47:15] - How will the new search experience impact accessibility & KPIs? [52:37] - What's the motivation for companies? [58:26] - What's on the horizon?   Resources mentioned: Google I/O: https://io.google/2023/   230 should be amended to account for recommender algorithms which is a relatively new thing that didn't exist. Section 230 was originally formulated to regulate, give a fair forum, and allow free speech. Section 230 is about allowing free speech. But let's face it: When it comes to people advocating harm, it might seem controversial, but there should be limits on free speech because the right to free speech is only the right to have to be able to say what you want and not have government and put laws into it.  Free speech is when I walk into your house or Matt's house, or anybody who's watching. I can't go in there and say whatever the hell I want. You have the right to kick me out. So when you go to a website, whether it's YouTube, Twitter, or some random forum, if you don't can abide by the terms of service that restrict what kind of speech is allowed there, they have the right to kick you out. –Roger Monttii, 27:22 As far as the summer in search, I think that it might slow down, but Google has a history of pushing things without announcing them over to summertime, although there are some updates too. But there's been a history of Google pushing important changes related to how search works during the summer and then announcing it in the fall. –Roger Monttii, 4:13 I was watching the hearing with Sam Altman, and it seemed a little too friendly compared to previous hearings. It's unusual for a company like that to just welcome regulation, almost like they're asking, "please regulate us." –Matt Southern, 10:09 For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Roger Montti: Roger Montti is a seasoned search marketer boasting over 20 years of experience in the field. He has built a solid reputation for expertise and effectiveness by offering site audits, phone consultations, and content and link strategy assistance.  In addition to being a Head Judge for the 2020 and 2021 U.S. Search Awards, Roger is also a publisher of award-winning websites, showcasing his multifaceted talents within the industry. As a prominent figure in search marketing, Roger has shared his insights at various conferences, including SES, SMX East, SMX West, SMX Advanced Seattle, Affiliate Summit NYC, Affiliate Summit West, and multiple PubCon events. In addition, his writing covers various topics, such as WordPress, Facebook, Google, SEO, and search marketing, further establishing him as a thought leader. Connect with Roger on LinkedIn: https://www.linkedin.com/in/martinibuster/ Follow him on Twitter: https://twitter.com/martinibuster Connect With Matt Southern: Matt G. Southern, a highly respected Senior News Writer, has been integral to the Search Engine Journal team since 2013. With a bachelor's degree in communications, he excels at distilling complex subjects into clear, engaging content.  In addition to writing, Matt is responsible for overseeing strategy development within SEJ's news department, ensuring that the organization remains at the forefront of the digital marketing and search engine optimization landscape. As a trusted source of information, Matt's work at SEJ combines accuracy, quality, and relevance. His dedication to excellence in reporting and commitment to helping others better understand search engines and digital marketing make him an indispensable asset to SEJ and the broader industry. Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattgsouthern/ Follow him on Twitter: https://twitter.com/MattGSouthern Connect with Amanda Zantal-Wiener, Editor-in-Chief at Search Engine Journal: Follow her on Twitter: https://twitter.com/Amanda_ZW  Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/ 

Search Engine Nerds
Whats Great and Whats Noise Content Crafting Best Practices from Our Experts with SEJ Panel - EP307

Search Engine Nerds

Play Episode Listen Later Apr 19, 2023 65:51


In today's world, we are bombarded with information from all sides. As a result, it can be hard to know what is newsworthy and what is not.  Matt Southern and Roger Montti, SEJ's news writers, joined Amanda Zantal-Wiener, Editor-In-Chief at SEJ, to discuss how to determine what is worth following and how to avoid being overwhelmed by the information deluge. These experts talk about information overload, marketing, and data science to share tips on how to stay informed without being overwhelmed. Matt and Roger share their experiences with information overload and how they have learned to manage it. If you are overwhelmed by the information, this episode is for you. We will help you learn how to navigate the information jungle and stay informed without being stressed out.   I filter the information according to what I find interesting professionally and personally and what I think the audience would be interested in. I'm especially interested in things that are novel or under-covered but are essential for people to know. That's one of the reasons why I started covering more of the WordPress stuff as well as Wix. –Roger Montti, 3:14 Covering John Mueller, it's always interesting to decipher what he's trying to say, what he wants to say…he addresses people with the understanding that they have a high level of knowledge of SEO, and that's only sometimes the case for people who can benefit from the information he has to share. So I like to take the data he's sharing, which is usually communicated at a high level, and distill it into smaller parts and try to break it down into a language everyone can understand. –Matt Southern, 18:01 I see breaking news as two things. The first one is the fact: “This happened.” The second part is “What does that mean and how does that impact people?”...So you must balance the speed and being out there with the news and saying, “this happened.” But then we can also revert to what happened, do an article about what it means, and bring in other people who might have interesting insights into it. –Roger Montti, 7:38   [00:00] - Meet Matt & Roger. [01:26] - Understanding information overload. [05:34] - Keeping content timely and relevant amidst rapid news flow. [09:18] - How to strike a balance between reader engagement & SEO rankings. [15:24] - Best practices for tackling inaccurate information. [17:31] - Tips and insights for covering statements from authority figures. [19:56] - Providing the right historical context: A key to effective writing. [23:41] - Should you always credit who covered a topic first? [27:15] - How to avoid falling down a rabbit hole when researching a topic. [33:52] - How to craft compelling personas for better writing. [40:57] - Nerdy conversations: How nerdy is too nerdy? [44:55] - How to keep repetitive topics interesting when writing. [49:35] - The experts' views on the legal drama surrounding generative AI and innovation. [56:24] - How writers are using generative AI: Matt & Roger's perspectives. [58:10] - What our experts are writing about right now.   There are three main factors I focus on when choosing a topic. First is audience interests. Then, industry relevance. And then, I find out where there are some content gaps. To prioritize that information, I considered the overall impact on the readers and the timeliness of how it aligns with our editorial goals. So putting all that together and understanding everyone's needs, what we want to communicate and what the readers want to get out of it and keeping myself informed along the way. –Matt Southern, 6:04 Roger and I have a similar philosophy. We both like short, concise non-click baiting titles. That philosophy satisfies both sides of what we're trying to balance: ranking and audience. With ranking, you want to mention the most important keyword as close to the beginning of the title as possible. If you do that, you're also accomplishing the goal of grabbing the audience's attention. –Matt Southern, 11:59 When I write anything, I focus on the benefit to the reader and what information is beneficial. Sometimes you have to ask how that impacts me. Put yourself in their seat…What do I do as a Content writer or as an SEO? How does that impact them? …When you write about something complicated, you have to slow it out and explain the jargon so that people can follow along can understand why it's important. –Roger Montti, 28:38   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Roger Montti: Roger Montti is a seasoned search marketer boasting over 20 years of experience in the field. He has built a solid reputation for expertise and effectiveness by offering site audits, phone consultations, and content and link strategy assistance.  In addition to being a Head Judge for the 2020 and 2021 U.S. Search Awards, Roger is also a publisher of award-winning websites, showcasing his multifaceted talents within the industry. As a prominent figure in search marketing, Roger has shared his insights at various conferences, including SES, SMX East, SMX West, SMX Advanced Seattle, Affiliate Summit NYC, Affiliate Summit West, and multiple PubCon events. In addition, his writing covers various topics, such as WordPress, Facebook, Google, SEO, and search marketing, further establishing him as a thought leader. Connect with Roger on LinkedIn: https://www.linkedin.com/in/martinibuster/ Follow him on Twitter: https://twitter.com/martinibuster   Connect With Matt Southern: Matt G. Southern, a highly respected Senior News Writer, has been integral to the Search Engine Journal team since 2013. With a bachelor's degree in communications, he excels at distilling complex subjects into clear, engaging content.  In addition to writing, Matt is responsible for overseeing strategy development within SEJ's news department, ensuring that the organization remains at the forefront of the digital marketing and search engine optimization landscape. As a trusted source of information, Matt's work at SEJ combines accuracy, quality, and relevance. His dedication to excellence in reporting and commitment to helping others better understand search engines and digital marketing make him an indispensable asset to SEJ and the broader industry. Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattgsouthern/ Follow him on Twitter: https://twitter.com/MattGSouthern Connect with Amanda Zantal-Wiener, Editor-in-Chief at Search Engine Journal: Follow her on Twitter: https://twitter.com/Amanda_ZW  Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/

Affiliate Underground
Affiliate Secrets to Finding Future Trends

Affiliate Underground

Play Episode Listen Later Feb 8, 2023 34:38


In this episode, Derek and Galel discuss Affiliate Summit West 2023 in Las Vegas and talk about how affiliate marketers can tap into future trends. The best affiliate marketers can spot trends BEFORE they hit the mainstream. Learn the tools and resources Derek and Galel recommend that you should access to spot trends and capitalize on them. 

Marketing Speak
382. SEO AMA (Ask Me Anything) with Stephan Spencer, Bruce Clay, and Duane Forrester

Marketing Speak

Play Episode Listen Later Feb 1, 2023 54:00


Here's another jam-packed "Ask Us Anything" session with Bruce Clay and Duane Forrester from the Affiliate Summit West. In this Marketing Speak session, Bruce, Duane and I answer the audience's most frequently asked SEO questions regarding their websites. If you're curious about your own website's performance, you might get some valuable (and free) insights from experts here. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/382.

The Affiliate Marketing Show
Episode 7 - ASW Recap, Marketing Partners, Publicity Rights, LinkUnite (Featuring Amanda Farris - CEO & Founder of LinkUnite)

The Affiliate Marketing Show

Play Episode Listen Later Jan 28, 2023 46:34


Josh Sebo, COO of OfferVault, Adam Young, CEO of Ringba, industry legend Harrison Gevirtz, and special guest Amanda Farris, CEO & Founder of LinkUnite, discuss: - Affiliate Summit West 2023 Recap - Adam's Mastermind Dinner & Amanda's LinkUnite Event - AffiliateBall and the LinkUnite Affy Award Winners - Marketing Partners and the FCC's new requirements for displaying them - Publicity Rights and the importance of getting them all cleared for anyone who appears in your advertising. Follow Us: Amanda Farris: WEBSITE: https://linkunite.live/ FACEBOOK: https://www.facebook.com/LinkUnite INSTAGRAM: https://www.instagram.com/linkunite/ LINKEDIN (Company): https://www.linkedin.com/company/linkunite/ LINKEDIN (Personal): https://www.linkedin.com/in/farrisfotos/ BLOG: https://linkunite.live/linkunite-media-%26-blog Adam Young: TWITTER: https://www.twitter.com/arbitrage LINKEDIN: https://www.linkedin.com/in/capitalist RINGBA: https://www.ringba.com OfferVault: WEBSITE: https://www.offervault.com/ FACEBOOK: https://www.facebook.com/offervault TWITTER: https://www.twitter.com/offervault

The Affiliate Marketing Show
Episode 6 - ChatGPT, ASW, Affiliate Ball & Planning a Networking Event (Featuring Darren Blatt - CEO of Affiliate Ball & Affy Expo)

The Affiliate Marketing Show

Play Episode Listen Later Jan 20, 2023 65:43


Josh Sebo, COO of OfferVault, Adam Young, CEO of Ringba, Harrison Gevirtz, and special guest Darren Blatt, CEO of Affiliate Ball & Affy Expo, discuss: - ChatGPT and its potential role on the future of advertising, as well as the human workforce - Affiliate Summit West and tips for affiliates when working the trade show floor - History of the Affiliate Ball and how it became the industry's biggest networking event - Darren's process for throwing an event like the Affiliate Ball, including booking the venue, locking in the entertainment, promoting the event, making sure his sponsors are happy, etc. Follow Us: Darren Blatt: WEBSITE: https://affiliateball.com/ INSTAGRAM: https://www.instagram.com/affiliateballofficial/ LINKEDIN: https://www.linkedin.com/in/marketingfirm/ FACEBOOK: https://www.facebook.com/darrenblatt Adam Young: TWITTER: https://www.twitter.com/arbitrage LINKEDIN: https://www.linkedin.com/in/capitalist RINGBA: https://www.ringba.com OfferVault: WEBSITE: https://www.offervault.com/ FACEBOOK: https://www.facebook.com/offervault TWITTER: https://www.twitter.com/offervault

The Affiliate Marketing Show
Episode 5 - MaxBounty's Success, Affiliate Offers, ASW & Sponsorships (Featuring Matt McEvoy - CEO of MaxBounty)

The Affiliate Marketing Show

Play Episode Listen Later Jan 14, 2023 55:53


Josh Sebo, COO of OfferVault, Adam Young, CEO of Ringba, Harrison Gevirtz, and special guest Matt McEvoy, CEO of MaxBounty, discuss: - How MaxBounty has become one of the most dominate affiliate network's in the industry - A deep dive on affiliate offers and everything that goes into running one with MaxBounty - What it takes to have a successful conference, both as an affiliate and as an exhibitor - Affiliate Summit West and other upcoming conferences - The value of branding and sponsorships... are they really worth it? - Stay away from Adam's lanyards!!! Follow Us: Matt McEvoy: WEBSITE: https://www.maxbounty.com/ TWITTER: https://twitter.com/maxbounty LINKEDIN: https://www.linkedin.com/company/maxbounty/ FACEBOOK: https://www.facebook.com/maxbounty Adam Young: TWITTER: https://www.twitter.com/arbitrage LINKEDIN: https://www.linkedin.com/in/capitalist RINGBA: https://www.ringba.com OfferVault: WEBSITE: https://www.offervault.com/ FACEBOOK: https://www.facebook.com/offervault TWITTER: https://www.twitter.com/offervault

Marketing Speak
376. Ask Us Anything About SEO with Stephan Spencer, Bruce Clay, and Chloe Spencer

Marketing Speak

Play Episode Listen Later Dec 21, 2022 48:59


I am excited to share my Q&A session with Bruce Clay and Chloe Spencer at Affiliate Summit West 2020, where we answer the audience's most pressing SEO questions. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/376.

Affiliate Underground
ASW 21 Recap: Industry Changes for Good

Affiliate Underground

Play Episode Listen Later Nov 4, 2021 39:21


Derek and Galel meet in person for the first time ages to record a recap on Affiliate Summit West held November 2-4 in Las Vegas, Nevada! Learn about what topics were being discussed, as well as many of the changes that they've observed. The affiliate marketing industry has definitely shifted. How do those affect you? Hear this and much more on this episode of The Affiliate Report Podcast!

Learn More Earn More Business Growth Podcast
#27: How To Save Money & Make Money With Affiliate Marketing

Learn More Earn More Business Growth Podcast

Play Episode Listen Later Aug 9, 2021 39:35


In this episode, Amber Spears discusses how to save money & make money with affiliate marketing. Amber is recognized as an industry thought leader in affiliate marketing and is a prolific connector and networker. She is the co-founder of East 5th Avenue, a world-class affiliate management education and marketing company. In the last few years, the agency has generated $80 million in front-end launch sales, generating over 8 million leads, and over 8 figures a year for her clients.   Learn More Earn More Business Growth Podcast Host: Brian Webb Episode 27: How To Save Money & Make Money With Affiliate Marketing   __________________________________   SUBSCRIBE Apple  |  Google Play |  Spotify  |  Pandora |  Amazon Music | iHeartRadio | Stitcher  ________________________________ PEOPLE MENTIONED IN THIS EPISODE Roland Frasier Robby Blanchard Anik Singal Podcast: The Fighting Entrepreneur  JJ Virgin  Chris Guerrero Tony Grebmeier ________________________________ RESOURCES & HELPFUL LINKS Whatbox Digital TrafficTribe.com Know Your Numbers Guide - East 5th Avenue  Agora Financial ________________________________ TRANSCRIPT  Brian Webb: I've been waiting for quite some time to have my relatively new friend Amber Spears on the podcast. So officially welcome to the show today Amber.   Amber Spears: Brian, we're besties now.   Brian Webb: We are BFFs indeed, best friends forever, I hope.   Amber Spears: Yeah, that's right. Yeah. It's been awesome meeting you. I know we've only known each other for a short time and I feel we have a really great relationship already and I'm looking forward to continuing that.   Brian Webb: Me too, for sure. So I know we're here to talk about all things, affiliate marketing, partnership marketing. I know that you have even more names to call it, which they each have their own unique nuances to what they are and what makes them unique. But for those in the audience, and I'm really excited to share this. I want to say this, one of the reasons I'm excited to have you on to talk about this, Amber one is because you know what you're talking about, but second, because this kind of marketing is something that can be relevant to either the mature experienced entrepreneur, but it can also be relevant and insightful and helpful to even a person who might have that job somewhere but they're trying to figure out their next move. But for those in the audience that don't know what affiliate marketing is, share that with the audience today.   Amber Spears: Yeah. So let me tell you a little secret about affiliate marketing that really only insiders know. In fact, the last time I keynoted in person was at Affiliate Summit West last year, right before they did a shutdown. And there was an entire panel devoted to this, which I just thought was so funny, which is that affiliate marketing is the same thing as partnership marketing, which is the same thing as relationship marketing, which is the same thing as influencer marketing, also known as joint venture marketing and Jay Abraham also coined it host/parasite marketing. So all the same thing with varying degrees of nuance and at ASW they had a whole panel devoted to what they wanted to call it as an industry for the future. And so this is just the same thing, there's just small nuances in between all that. So if you aren't hearing these words thrown around, I just want you to know, even the inner circle are confused by what to call it because it's had so many names. It's also referral marketing, which I think is the oldest form of marketing, it's I got a guy marketing. So from the time that there is business, I was giving you this example before Brian, but it's like, let's say that you're a captain of a ship, and when you arrive at a port, you've got a guy that helps you unload everything. And then that guy has a guy that helps you transport those goods into the village, so everyone has a guy or a girl, and that's very similar to this. It's basically, there're lot of different names, I don't want you to be stressed out about it, just know it's the same thing. But essentially, affiliate marketing is when another business or expert or influencer that serves or speaks to your target audience and customer base lends their credibility to you. So they send you customers, they send you leads, they send their audience to you, and they essentially endorse you and your business and say, "Hey, I got a guy, go talk to Brian if you want X, Y, or Z, go talk to Amber if you want X, Y, or Z, she's helped me, or I love her products," or what have you. And then for doing that, for sending customers and leads your way, they get paid for that, they get paid on things like making a sale or sending you a lead or introducing you to other businesses that will help you grow. So it's essentially other businesses thought leaders and experts taking on the risk of helping you grow your business and your brand by making referrals to you at a very simple, basic level. Brian Webb: You and I were talking earlier about Apple becoming the privacy brand, changing how the iOS works. We know that algorithms are constantly changing in search and in social, tell me one, what you think the impact of that is on marketing, but specifically, why do you like affiliate marketing, especially in light of all these hindrances that we're going to be facing moving forward? Amber Spears: Yeah. Well, I think for me, I've been saying this for a really long time and it's cool because now we're starting to see even more pickup around affiliate marketing. And I like partnership marketing a lot. I tend to go between the two things because I look at all of my affiliates as my partners, they're helping me grow my business so they're partners in my business in a certain way. And what we're seeing is not unique, when I first started doing online marketing, I was selling search engine optimization door to door, to businesses. And they were all doing stuff with decks and yellow pages. They're like, I don't need this, what is Google Maps? I don't need this. And then they started coming around and then we went through all these updates, went through Penguin, we went through Panda and every time an update happens on these algorithms, you're left scrambling and trying to figure out how to play by these new rules. And that happens and will always continue to happen on these channels because they're just going to continue to update, they're going to continue to make changes that you're at the whim of. So what I always like to say, and I've been saying for many years, and now it's really catching on is, algorithms change and relationships don't and it's, as long as you have good relationships and you have a good community, you don't need to deal with or battle against these compliance regulations, waiting around twiddling your thumbs for ads to be approved. All these different things that you have to do on these ad networks and paid media sources, you can have a revenue stream that's instant, that's based on working with your peers, with businesses that you admire, with influencers and thought leaders that are all helping you build your brand, acquire more customers and are sharing in the risk of growing your business with you. So you're no longer alone, you're in community. And this is the recession-proof revenue stream, I mean, Jay Abraham said it, not me. When this whole thing started coming out with COVID so many people were interviewing him and he said on many different interviews that if he could do, they said, "What would you be doing right now?" He said, "I would be going to the recession-proof revenue stream, which is affiliate marketing." Because right now, at the time, no one knew it was going on. People started scaling back their teams, they started scaling back their ad spend because they didn't know what was happening. And so you don't have to do that with affiliate marketing because you're usually not, there are some exceptions, but you're usually not prepaying for placements. So you're not in a bidding war. You're not telling Google how much you're willing to spend, you are acquiring customers and then you pay your affiliate partners out of that sale. So you get to keep your money in your pocket and at the same time, they're helping you build your brand by transferring trust over. So it's just my favorite form of marketing for that reason. And it's not the only thing you should be doing, you're never going to hear me say that. I think you need to diversify your traffic process. But if you don't have it, I think it's crazy because it's the one thing that's not regulated and that's not at the whims of some other big platforms. Brian Webb: Yeah. So I know you're known as the Lady Gaga of affiliate marketing, I would love for you to share maybe what one of your most epic successes were if you're comfortable sharing that and maybe something that didn't go as well. But obviously, all of us, as we're, regardless of where we are on our success journey, some things work, some things work great, some things don't work as well. Would you be willing to share maybe an example of something that you've done, where it was just epically successful and maybe something that maybe was a little more challenging for you? Amber Spears: Yeah. So I'll tell you a couple of things. So the first one that I'm really well known for is working with the team over at Truth about Cancer. And I certainly didn't do this alone, but we really had the blessing of being a part of the first-ever docu-series. And since then it's become this, obviously this huge movement of docu-series. And so I was part of the team and the driving force that did the 8.8 and $9.8 million launches in one year, which was in 2016, and acquired billions of leads. It was just so awesome. That was really the start of me starting to speak around the world. That's when people saw what we could do and started inviting me to speak from stage. So I always think of my career as that was one stepping point. And the other thing that's really recent for me is during COVID I could just sense that there's so much fear. And I ended up flying home early from a training in Baltimore. I was with Agora my favorite clients, take amazing care of me, shout out to Agora Financial at the time. And they called me and they're like, "Hey, Trump's going to declare a State of Emergency and you're in Baltimore, I don't want you to get stuck here." And I was like, "Me either." I'd much rather be in San Diego. Brian Webb: Of course, I don't blame you. Amber Spears: Baltimore, I love you guys. And so on the plane, I ended up coming home early, on the plane I started just really feeling into my community and I was like, we need to do something to help support while we may not know what's going to happen, we do know that we have a community we can lean on. So I started doing these free calls and the first call, I had no idea it was going to happen. I had just said, "Hey, I know we're scared and we don't know what's going to happen. But what we do know is that these relationships that we have built in this community are real and let's all get on a phone call and give everyone a chance to talk and say what they need help with and what's coming up for them and let's support it." And we had over 400 people come on that call. I was shocked. We were on there for four and a half hours. Brian Webb: Wow. That's amazing. Amber Spears: Yeah. Just kept doing it and then eventually turned it into the Traffic Tribe, which was something I wanted to build anyways. And I ended up getting an award last year from some of my 600 of my peers now an amazing group that I'm a part of as the biggest breakthrough award for that, which I'm really proud of because it was built- Brian Webb: You should be, yeah. Amber Spears: Thank you. Yeah, it was built out of a need and it really pushed me to build a larger community like that, before we were only doing high ticket, one-on-one with businesses and this enabled me to work with large groups at a time, which I really wanted to do. And for those of you who don't know what Traffic Tribe is, Traffic Tribe is what I wish I had when I was an affiliate manager, which essentially is a community of companies. There's 250 companies in there now that are all dedicated to growing their business by adding affiliate marketing in. And so we meet once a month to pitch our offers, to ask for help, to ask for traffic, to set up deals, to network. And then once a month to learn from industry experts like Roland, or Stephen Georgia, Chris Guerrero, or guys like that, in addition to us doing the teaching. So it's awesome and it's growing and it's amazing, but that was something that I'm most proud of that. I built it out of the instinct of service and pushed me out of my comfort zone certainly because I'd never done anything like that. And then I think the biggest failure or one of the failures that I'm happy to talk about. And it makes me sad, which is right before we shut her down, our agency last year. And we shut our agency down to focus on the educational component. So on Traffic Tribe, on our consulting and our own products, instead of being the launch team or the sales team for other companies and doing it ourselves, we're happy to train you how to do that and that's our focus or our own products. But the last launch that we worked on was with the Agora and we worked so hard on it. It was for a docu-series called wealth breakthroughs and it was just really bad timing to launch it. It was during, COVID a bunch of White guys in it, we got a lot of flack for that, but we had filmed everything a year before. So I get it that there was the Black lives movement and all that stuff, I get it, but we had already filmed everything and the content was amazing and could really help people. And we launched this thing in the middle of COVID and in hindsight you look at it, but it's still your baby and you want to get it out in the world. And normally every time we do a launch, I mean, we do at least a minimum of 2 million, if not 3 million, usually on these things. And it did horribly, which really made me sad. I mean, it didn't even do half a million dollars and we spent a ton of money and time and effort on it. It was just, it still burns me. I'm still really sad about that launch. Brian Webb: Yeah. I can sense that. Let me ask you this. What are, if you could rewind the wheel of life and talk to the previous, your former self and you're talking to the audience and they're curious about this, what are the top 1, 2, 3, 4, 5 mistakes that you see people make, that you think, oh my goodness, if you only knew. What are some mistakes that people can avoid if they're wanting to learn more about this, or think about leveraging affiliate or relationship or partnership marketing to grow their own revenue streams? Amber Spears: That's such a good question. There's so much there. I mean, I think first and foremost, one of the biggest mistakes that I see companies making is they want to do affiliate marketing and they don't treat it with the focus that it needs to grow. For example, if I told you, Brian Hem, I think that you should learn to do YouTube marketing. You would buy courses on it, you would learn about the algorithm, you'd be learning about things like thumbnails. You'd be really studying it because you're spending all this money on it, on living and you want it to work. But for some reason, with affiliate marketing, because you're partnering with other companies and there's no money typically being prepaid upfront, you don't treat it like a channel that you need to really understand. And it's just like any other channel. We have our own metrics, we have our own language, we have our own vocabulary, it is a media channel in order to scale it, it needs to hit certain metrics. It needs to be trackable. You need to have good assets, high converting copy, high converting sales pages, compelling things for the audience. You need to treat it like any other channel. And they just, for some reason, they don't take it as seriously, probably because they're not prepaying for a lot of this. And every mistake they made cost them money. But I think that's a big challenge that I see most businesses doing and they're like, affiliate marketing doesn't work for us, we tried it. And it's like, yeah, well, you dipped your toe half in the water just like any other thing that you do in your life, when you're half in you get half in results and inconsistent results. And so you need to treat it like that. And the other thing is the training of their team. So a lot of times what we see in people when they hire an affiliate manager to drive the affiliate program, they're just finding someone who's good with people. And I'm sorry, but whoever driving any portion of your program, and it doesn't matter what part of your business they're driving on. If they're interacting with other clients or customers, they need to be a salesperson, if they're asking for the business, they need to be a salesperson or they needed to be trained on negotiation, customer service- Brian Webb: Absolutely. Amber Spears: Assistant follow-up, tracking, these things. All these things are so important. And instead, they just put someone in there that's good with people, it's their sister, it's their buddy. And then they come back to me like, affiliate marketing again doesn't work for me. It's like, you didn't spend any time training your people to make sure they're the right people in the driver's seat, you wouldn't trust, the growth of your business to just anyone, I don't understand why you do this for this media channel. So I think that's another big mistake. Your affiliate manager needs to be trained, you need to be trained in the nuances of this. And I understand as a busy business owner, sometimes I'm just like, you know what, can I just pay for someone to do this for me? The answer is no because you're going to lose your shirt. You need to know just enough to be dangerous. And if you don't have the time to train your affiliate manager, you need to send them to a company like mine that will train them for you and make them rock stars. But you still have to do a little bit of the work yourself. I'm sorry. You still have to tell me what their KPIs are, I can't make them for you, you still have to tell me, what's happening in the inside of your company culture and what we can train them on. I can't read your mind. So these are just basic things. And I would say the last thing that I see a lot of companies making a mistake on is trying to shortcut. And so I think what I mean by that, for example, is a lot of companies that I work with are trying to figure out how to pay their affiliate partners just enough so that they'll be happy. My thing is always, you should be paying them more as much as you can, as much as you can afford. I'm not saying go in the red and wreck your business unless you have a good backend to support that, I'm not saying that. What I'm saying is instead of figuring out how to give them just enough, figure out how you can motivate them with money and with other things to keep them motivated and pay them enough money so that they're excited about continuing to promote you. Because you don't want them to just promote you one time, you want them promoting you month after month, year after year- Brian Webb: From now on, yeah. Amber Spears: Yeah. They're long-term high-tech relationships. And so instead of cutting shortcuts, figure out how to pay them more because they are taking the risk of building your business for you. And you've heard me say this a few times, but what I mean by that is they're choosing to promote you over their own products and services, number one- Brian Webb: And their name is on the line, and that's a risk proposition right there. Yeah. Amber Spears: And their name is on the line, it's a proposition. So figure out how to pay them more money and then figure out, just like you would have any immediate buyer, how to scale that up and down, depending on performance and volume. So I think that's another big mistake that I see people making. Brian Webb: Obviously, I'm sure you've got a list of reasons that you love affiliate marketing, but one of them that I think our audience can really potentially relate to is a lot of people out there in the world are like, I don't have a product. I don't have a course. I haven't written the book. And the one thing that's really powerful about affiliate marketing is you don't have to have a product. You can find all of these other people out in the world that have written the book, created the product, created the course, whatever it is. And then you just get to go leverage your relationships to promote their products. I'm guessing that's on a list of reasons why you love affiliate marketing, right? Amber Spears: Yeah. For sure. I mean, I certainly love that aspect of it is that there are some affiliates that don't have their own products like you said, and they're sending leads and customers to other companies and getting paid for that. And I think that's just one of the coolest things about this business. I tend to focus on working with companies that do have products that either sell directly to consumers or, and want to sell more of that through affiliate marketing or that are B2B and want to send clients and customers back and forth. That's in my specialty if people are looking for somebody like that, to teach you how to be just a pure affiliate without the overhead, without any employees or without creating their own products, a person I would recommend that you speak to you is Robbie Blanchard and look him up because he teaches you how basically how to do that. But that's the beauty and the nuance of this. If you're a business owner, then this is, I'm definitely going to be the specialist in that, for sure. Brian Webb: It makes sense. So by the way, I am an affiliate newbie, a matter of fact, I'm yet to make a single penny from this particular account of conversion.ai and which is this new AI of copywriting. And saw- Amber Spears: Like a Jarvis. Brian Webb: Well, Jarvis specifically, as a matter of fact. In fact, every time you see one of their ads, it's Jarvis, that's the AI bot if you will, but conversion.ai is how you find Jarvis. Amber Spears: Okay. Got it. Brian Webb: Well, so basically because I am an affiliate, I get their emails and I've been seeing Anik Singal talk about this mysterious copywriting. I've heard him talk about on the podcast. Amber Spears: I love Anik. Brian Webb: Yeah. And I know you know him, I don't know him, but I just know of him. We're connected on social. And I listen to his podcast, great podcast, by the way. Amber Spears: Amazing podcast. Brian Webb: But anyway, I just saw that he was the number two affiliate for that product, I guess, over the past 30 days. So he must have really killed it I'm guessing obviously. Amber Spears: Of course. Yeah, exactly. And that's the kind of affiliate marketing that I specialize in, is a business owner, like Anik, who has his own following, who took time out of his day to promote conversion AI's product over his own at learn, which he makes significantly usually more money on because he doesn't have to pay out any money to anyone, it's his stuff. Brian Webb: It's his stuff. Amber Spears: So he is taking the risk and building conversion AI's business and building their brand by doing these webinars and sending customers and leads their way. So this is exactly what I'm talking about, there's the power of what we're talking about here. And that's just my favorite thing because he didn't have to do that. And he gets paid for all these things, he was very public about how much money he made from promoting that. And it's not just about the money, it's about, he sees the future, this AI stuff is the future. And so he's doing his due diligence by finding a good AI company that's doing this copy because there are many different options. He went out, does due diligence, found a company that he liked, that he wanted to recommend to his brand, to his customers, to his audience, and then set up a deal with them. And then he's getting well compensated for it as he should be because he did his due diligence and found a wonderful partner that we should all be aware of. Brian Webb: Yeah. Let me ask you this, Amber, for someone who's hearing all this today, and again, I teach people this thing about the curse of knowledge and we forget the things that we know are not rudimentary to the person who isn't yet familiar with what you're talking about. So to that person that is hearing this and like, man, that sounds interesting, it's compelling, I can see the value proposition you're bringing, I have no idea where to start. What would you say to that person? What would be the first step or two or three or four or five steps that you would urge them to take if they're wanting to learn more about this or to start leveraging this asset in their own business and revenue goals? Amber Spears: Yeah. So first of all, I think that it depends on who you are, and so for example, if you're a brick and mortar and you're local, this'll work for you. If you're a global brand or e-commerce, this will work for you, it just depends on what you're doing and where you are. So for example, if you are a brick and mortar and you're just getting started, then what I would be doing is figuring out first and foremost this is for anyone, first and foremost, who is serving your target audience? I think we get so narrowly focused. When I asked him, I'm like, what do you do? They're like, I help female entrepreneurs, leave their 9:00 to 5:00 and finally become the entrepreneurs that they're dreaming of. And it's like, okay, that's great. And they're just so focused on, I only want to be on other podcasts that are serving female entrepreneurs and that are doing this. And it's like, okay, but the female entrepreneurs that you serve are also moms, some of them might be having challenges in their marriage or they want to make their marriage better. Some of them might be wanting to lose weight, some of them might be empty nesters soon, all of these things, you need to look at your customer as a multifaceted human being, instead of just what you provide. And then you find complimentary partners that either fill in the holes that you don't provide or have an ascension ladder or serve the same type of demographic and you partner with them. And I'll give you a quick couple of examples, so if you're, let's say a brick and mortar HVAC company, you might want to partner with a pest control company or a plumbing company, or an electrical company. Because you guys are all going into people's homes and they might have scorpions or bees that they need removed. Or they might have challenges with their wiring, that's the reason why they're having challenges with their HVAC in the first place. So going out and vetting these different companies and setting up referral agreements between them or affiliate agreements or partnership agreements that you guys are all going to refer each other business, that's going to drive the cost of your advertising down. And by the way, one of the coolest things about affiliate marketing/referral marketing/partnership marketing, the reason why I'm saying it because I want you guys to get used to the terminology, is that the conversion rate is always significantly higher than if you're coming in cold because you're transferring trust. Brian Webb: You're transferring trust. Yeah. Amber Spears: Exactly. So if you're brick and mortar or you're anything else, the first thing I'd be figuring out is yes, who is my customer, but what else do they care about? Because then I can find complementary partners that could be in my ecosystem that I can set deals with. Because here's the thing, your business will have holes in it, but the world does not have those holes. So you can go out and find those people that are going to plug the holes for you and send you a good amount of business. That'll be the first thing I do, no matter what company size I am is really figuring out what other people are going to be complimentary. What other businesses are going to have complementary services and then go from there and start setting up these agreements. And the other thing that I would be saying is making sure that when you're doing these things, that you're partnering with people that can actually send you a good stream of high-quality clients and referrals because it's not going to be great for you to partner with someone who has no audience or has no customer base. I know if you're just getting started, then you need to understand that if you're just getting started, you need to figure out how to plug in their holes number one, and you usually need to figure out how to pay them more than you would pay anybody else and pay them faster for that, while you're growing, that would be your hidden benefit in here. Because you just don't have that leverage, they do. So then as you grow, you start to get more leverage and you can change and renegotiate the deals, the deals that you make initially don't have to be the deals that you stay with forever. You should always have the ability to come back every year and renegotiate. Brian Webb: Yeah, that's a good tip right there, that's a bonus tip right there. Amber, I know that we both believe in the power and the importance of mentorship, share with our audience why you think having the right mentors is important in your growth journey? Amber Spears: Oh, I have been so fortunate to have some of the best mentors in the world, some of them have opened doors for me, that person for me is JJ Virgin. She has been absolutely incredible. I could not thank her enough for the support she's given me through the mind share community. So if you are in health and wellness, you absolutely need to know her. You need to know her mind share community. That's where I met Dr. Mark Hyman's teams, where I met Dave Asprey with Bulletproof, that's where I met Katie Spears, Wellness Mama. That's where I've met all of my top affiliates, so many of my clients, Michael and Izabella Wentz, I met them through mind share. And then she refers me constantly to people in need of growing their affiliate program. She has me on her stages. I was just with her yesterday. We were at a networking, a wealth-building, brunch with one of my friends. And we'd just become really close partners, I couldn't say enough of her. She's been my mentor that has pushed me far outside of my comfort zone and really expanded my network and opens so many doors. Chris Guerrero, my business partner now and mentor for many years has given me so much confidence and has accelerated my learning so much as an entrepreneur because of his many decades of experience at such a high level and has really given me the structure that I need to grow the businesses that I am a part of. And now it's such an honor and privilege Tony Grebmeier, who owns ShipOffers has become a dear friend and mentor as well. And he's really been the one that has helped me the most with my mental health. I always say the biggest challenge of being an entrepreneur is what's between your ears. And it's true because I think it's true. Your personal problems show in your business and your professional life. They do. Brian Webb: So true. Yes. Amber Spears: And he's been the one that's been my rock-solid support when it comes to, "Hey, man, I'm really struggling right now, mentally. I'm feeling like no one really likes me, that if I don't do things for people, they're not going to want me around. I just feel like I'm failing right now. I need support." And not like the other ones wouldn't do that for me, but he's been that support for me. And that is incredibly important and he's very successful and he's on track to do nine figures this year. And just having the right mentors that can collapse time for you, that could give you confidence, that can introduce you and transfer trust, is really what they're doing is they're transferring trust. When people see me with Perry Belcher or with JJ, or they're seeing me at their homes or seeing me at events with them hanging out, they're saying to themselves, ah, this is Amber someone that I need to know, because if they know her and they trust her, then I can trust her too. And I need to know her also. Brian Webb: Absolutely. Amber Spears: So it's not just the tactical things that you've learned, like how to save money, your taxes, or getting onstage, or getting a new client from the relationship, it's also the transferring of trust and the association of my personal professional brand with them and that is just so incredibly valuable as well. And I highly recommend that you guys, everyone on here needs a mentor. No one's above it. If Kobe Bryant had a coach, Michael Jordan had a coach, you can have a coach and you can have a mentor. The best in the world have them. And that's really, what's accelerated my career in such a big way, is having the right mentors. Brian Webb: Well, Amber, you are, I've already told you this, you're wise beyond your years. And so I'm so grateful you're here today. Let me ask you this, for those in the audience who want to learn more about you, find you online, learn what you can do for them, what's the best place or places for them to do that, to find you? Amber Spears: Yeah. So first of all, say I'm horrible at social media because it gives me a lot of anxiety, but you can always add me Amber Spears or follow East 5th Avenue, which is my company. And just really follow us there. That would be great. But if you want to know more about affiliate marketing, we created a know your numbers guide, which is great for beginners because it has all the vocabulary, how to calculate things like commission and CPA. What things are important to affiliates and also has high-level tactics and strategies in there as well because I want the full spectrum. So if you go to East 5th Avenue five T-H avenue, fully spelled out.com/gift, you can download that. And then that's going to really help you. So I would definitely do that. And then if you're looking for a community to join and you also want to grow your business with community, with affiliate marketing, then there's no better place than Traffic Tribe. And if you go to traffictribe.com and you put in what box, you can get a huge discount, a 50% off. So normally it's 997 a month, it'll drop you down a 497 a month or give you the $3,900 a month version of this. It's essentially an annual mastermind. So I always say that it's like, I don't understand why we spend thousands of dollars on event tickets, on flights, on planes to try to go to these events and network and mingle, to try to find one affiliate partner, to pay for that. Why not spend $3,900 and meet 250 of them without ever leaving your house? And they're all dedicated to doing affiliate marketing, you know what I mean, take the risk out of it. And it's just a great investment for any business that wants to learn how to do affiliate marketing or wants to scale what they're doing. They're always welcome to do that. And you can always, and I say this on every podcast and every single interview that I do, you can reach me at amber@eastfifthavenue.com. That's my personal email address. And I learned that from Perry. Perry put the cell phone number on his slides, that's too much of a commitment to me, but he did tell me one time he is like, "I want people to be able to reach me. So I put my cell phone number on there." I've been with him after talks and his phone is, for thousands of messages. If I do that, I would get so much anxiety. But what I do instead is I give my email address because I want people to get ahold of me. And I want to have them ask me questions. So if you have specific questions, definitely email me and I definitely get the gift that we put together, super high quality, and definitely find yourself Traffic Tribe if you want to grow your business with affiliate marketing. Brian Webb: Wow. Well, thanks for being on the show today, Amber, I've been looking forward to having you for quite some time, and I know that you that. So thank you for your competence, for your impact. Thank you for your generosity. This has been an amazing episode. I know our audience is going to glean a lot from it in the weeks, months, and years to come. So thank you. You're awesome. Amber Spears: Oh, I really appreciate you, Brian, it's been such a pleasure getting to know you. Really looking forward to hanging out with you in person sometime soon. Thanks for having me. Brian Webb: A hundred percent.   ________________________________   FIND & FOLLOW WHATBOX DIGITAL Website | Linkedin | Facebook | Instagram ________________________________ CONNECT WITH BRIAN WEBB Linkedin | Facebook | Instagram Email: brianw@whatboxdigital.com  Clubhouse: @brianwebb __________________________________ CONNECT WITH AMBER SPEARS Linkedin | Facebook | Website Email: amber@eastfifthavenue.com Linkedin: East 5th Avenue __________________________________

The Rick Magennis Show
Tips to Run a Successful Software Affiliate Program | Affiliate Program Management | Bookkeepers.com - Faith Spradling

The Rick Magennis Show

Play Episode Listen Later Apr 1, 2020 41:14


On this episode of The Rick Magennis Show Rick sits down with Faith Spradling of Bookkeepers.com. They discuss her path to running the affiliate division of Bookkeepers.com, how personalizing the affiliate experience is critical in 2020, and the challenges of running a software affiliate program and why she loves it.A little bit about Faith:She has been in the customer service industry for over 20 years. For the last 10 years, she has worked from my home office. So learning to balance work life and family life as a mother (of five children) has definitely been interesting. She joined the team with Bookkeepers.com back in the Spring of 2017. And in March 2019 was given the opportunity to head their affiliate department. The past year she has enjoyed learning more about the affiliate management industry and has had the opportunity to attend FinCon and Affiliate Summit West. The future is wide open and she is enjoying the journey.Ways to contact Faith: EmailWebsite

Affiliate Underground
Affiliate Summit West 2020 Wrap-Up

Affiliate Underground

Play Episode Listen Later Feb 4, 2020 31:23


What were some key takeaways from ASW 2020 in Las Vegas? Derek and Galel met off the convention floor to discuss their thoughts on what they saw. What new offers are saturated? Where is there a lot of opportunity? Which traffic sources are people talking about right now? Affiliates of all skill levels will find value in what's being discussed on this week's episode of The Affiliate Report, brought to you by SellHealth!

las vegas wrap affiliates asw affiliate summit west
All Things Telesales Podcast
EP 09 - Steve Brown - Affiliate Marketing

All Things Telesales Podcast

Play Episode Listen Later Jan 26, 2020 30:00


Steve Brown is the CEO of Matchstick Ignite -Consulting Firm for Customer Service and Phone Sales.In this episode, Steve Brown discusses affiliate marketing, how to understand the customer's journey, and how to navigate the Affiliate Summit West show.RESOURCE MENTIONED CRYSTAL KNOWS ► https://crys.io/s/wzVAG5 SHOW NOTES SUBSCRIBE TO ALL THINGS TELESALES PODCAST ► WWW.ALLTHINGSTELESALES.COMSHOW DESCRIPTIONTwice a week, Jake Lynn interviews the world’s top sales experts like Scott Leese, Kevin Dorsey, John Barrows, Jake Dunlap, Brian Burns, and many more -- to reveal tips and insights you can use to generate more revenue and close more business online and over the phone. If you want to learn the most powerful sales secrets from the top sales experts in the world, subscribe to the podcast.ALL THINGS TELESALES WEBSITE ► AllThingsTelesales.comLINKEDIN ► https://www.linkedin.com/company/64255888/FACEBOOK ►https://www.facebook.com/allthingstelesales/YOUTUBE ►https://www.youtube.com/channel/UCRQ98JUE1Mm3K9ez2DOxVhw/ABOUT JAKE LYNNJake Lynn coaches sales leaders to accelerate phone-based conversions by providing end-to-end engagement solutions. As a Phone-Based Sales Leader, Jake focuses on sales engineering cloud-based tech for contact centers and training Telesales professionals to win more deals. ABOUT STEVE BROWN"I am an open, passionate and ambitious individual; I love to watch professional baseball, grilling on the BBQ, and spending time with my family. I am the owner of Matchstick Ignite LLC and my favorite quote is John Cena's Hustle, Loyalty, and Respect." - Steve Brown.FOLLOW JAKE LYNNLINKEDIN ► https://www.linkedin.com/in/jakelynndotcomFOLLOW STEVE BROWNLINKEDIN ► https://www.linkedin.com/in/steven-brown12/MATCHSTICK IGNITE ► https://matchstickignite.com/Accurately predicted by Crystal Knows, Steven tends to speak directly and make decisions quickly. He is likely to take charge in a situation and explore worthwhile, effective solutions. His determination and confidence can make him a strong leader.STEVE'S CRYSTAL PROFILE ►https://allthingstelesales.com/wp-content/uploads/2020/01/SteveBrownCrystal.pdfSIGN UP FOR A FREE TRIAL OF CRYSTAL KNOWS ► https://crys.io/s/wzVAG5 Support the show (http://www.allthingstelesales.com)

Awin Talks
17: Peak Season in The Travel Sector and Discussing The New Publisher Board

Awin Talks

Play Episode Listen Later Jan 17, 2020 56:27


The first episode of 2020 is live now and we get things started in the new decade with a couple of in-depth discussions with three leading industry figures.   First up, Rob Davinson, Awin's Content Analyst, discusses the state of the travel sector in the affiliate channel with Colin Carter, Director of the travel site Weather2Travel, and also Maria Chatterton-White of the tours and activities specialist, Viator. We get the respective views of a publisher and an advertiser working in the travel sector on some of the challenges they face in today’s climate, and what particular nuances of the travel sector can play out in the affiliate industry.   Kevin Edwards, Awin's Strategy Director, then speaks to Kate Knight, attending in her capacity as a representative of the newly-formed Publisher Board in the UK. The Publisher Board is a new working group of affiliates representing a variety of different websites in the UK that have come together to advocate for improving standards in the channel and building partnerships. Kate discusses the Board’s recently released Best Practice Guidelines for Advertisers, their aims as a working body and how they hope to achieve progress on some of the long-standing issues that affiliates have faced operating in the digital industry.   This month’s episode also looks forward to the imminent release of the brand new Awin Report 2020 at Affiliate Summit West. You can find out more about Awin’s presence at the annual industry conference in Las Vegas and the various talks we’ll be giving here.  If you can’t make it, then you’ll be able to view a digital interactive copy of the Awin Report on January 29th on the Market Insights section of the website.

Time for Marketing
#14 - Dmitriy Kruglyak - 4 Phases of Successful Facebook Advertising Project

Time for Marketing

Play Episode Listen Later Feb 4, 2019 17:02


Dmitriy spoke at the Affiliate Summit West 2019 on how to build workflows and checklists to make your Facebook advertising more profitable.Go and check out Dmitriy's blog at https://targetchoice.com/blog/ or contact him on LinkedIn. Dmitriy Kruglyak - How to start a facebook ads project - 4 must have phases (1) from Peter Mesarec

Internet Marketing and Entrepreneurship with Miles
Ryan Deiss' Keynote From ASW19 - "Affiliate Marketing Is Getting Harder! & The 3 Solutions"

Internet Marketing and Entrepreneurship with Miles

Play Episode Listen Later Jan 14, 2019 12:53


Learn the key takeaways from Ryan Deiss' keynote speech at Affiliate Summit West. "Affilite Marketing Is Getting More Difficult & The 3 Required Solutions" According to Ryan Deiss in his keynote speech, there are three main reasons why affiliate marketing is getting more difficult. First, there is more competition than ever before. Second, the cost for traffic is continuing to increase. Third, sales funnels are not working as well as they used to… Conversion rates are down. He started by documenting through his business and their data how clear this picture is. Long running funnels that had been converting very well for years are stopping to work. Ad costs are going up drastically because Facebook is experiencing a shortage of inventory and has been since late 2017. In his business he has implemented three specific strategies to overcome this increasing challenge in the world of affiliate marketing. Now, I go into great depth into each of these in the video above… But I will cover them here for a recap Strategy number one: identify high value segments! using a binary question in the opt in field he was able to separate out his most valuable clients from everyone else and in the first month of figuring this out it generated over $110,000 in additional revenue. Strategy number two: Answer specific questions! this will not only give you great content for the search engines but it can create highly engaged content for you on social media. Strategy number three: talk to your prospects! Ryan sees chat bots as the future but he is very clear in saying that a chat bot is designed to filter people not to close people! if you have not seen my other updates from affiliate Summit West, I covered Neil Patel's keynote here in this video: www.youtube.com/watch?v=1yDnWAchbB0 I also covered the entire influence marketing conference track in this video here: https://www.youtube.com/watch?v=1yDnW... Leveraging chat bots to handle the initial inquiries while having that chat passed off to a human when it reaches a certain phase in the actual conversation with the big key to getting chat bots to work correct for you

Internet Marketing and Entrepreneurship with Miles
7 BIG IDEAS From The Influencer Marketing Conference At Affiliate Summit West 2019

Internet Marketing and Entrepreneurship with Miles

Play Episode Listen Later Jan 10, 2019 17:10


Influencer marketing has been growing year over year, but is it here to stay? How does a brand or creator break in? This video reveals 7 key tips. If you want to learn what Neil Patel had to say about SEO at the conference, watch this first video from Affiliate summit west, here: www.youtube.com/watch?v=oJRoaqc8Iow

Internet Marketing and Entrepreneurship with Miles
3 Key Ideas From Neil Patel's Keynote Speech At The 2019 Affiliate Summit West In Vegas

Internet Marketing and Entrepreneurship with Miles

Play Episode Listen Later Jan 8, 2019 6:41


Want the summary of big ideas from Neil Patel's keynote speech at affiliate summit west in Vegas? This video reveals it all!

Sales Funnel Radio
SFR 32: "Selling Isn't Telling..."

Sales Funnel Radio

Play Episode Listen Later Jan 24, 2017 19:53


Click above to listen in iTunes... VERY surprised about what I learned while wandering the booths at Affiliate Summit West... What's going on everyone? This is Steve Larsen and you are listening to Sales Funnel Radio. Welcomes to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen. A few days ago, I was talking to Russell and I was like, "Dude, my first, not the interviews, but just the podcast, at the very beginning of this podcast, I'm not a huge fan of them." I hadn't really found my voice yet, hadn't really found the way I speak and my style yet. I was like, "Dude, I might just delete some of them." He looked at me real fast and goes, "No." He's like, "You cannot delete those." I was like, "Why?" He goes, "Because it's part of your journey man. You even told me around podcast number 60 on marketing your car. That one, that's when it started changing for me. I was like, "Oh yeah, that makes sense. That makes sense." Anyway, those of you guys who have stuck with me this far, you've listened to a few of those podcasts in the beginning. I'm really loving getting more interaction from you guys. It's been a lot of fun to speak with a lot of you guys, and talk with a lot of guys. I just launched, actually, talking about cool little things just going on right now, little updates. It's been awhile since I've done a podcast, but I just launched called funnelfeast.com. It's a picture of a sales funnel, or just a normal funnel. It's got a fork and a knife trough it, and then just a big bite taken out of the side of the funnel. Basically I get enough of you guys asking me, "Hey, how do you build this? How did you build this? How do you build this?" I thought I might as well start streaming live when I'm building a sales funnel. Now I don't always make it through, but I try to show just the hardcore building parts. Lot of little tips and tricks, and hacks that I use, stuff like that... It's been cool to watch. I mean I think I had like 300 of you on the first one, and this next one has blown up like crazy. I just did Jeff Walker's product launch funnel, and went through and built those pages. Of course get to share the funnel out to you guys. Just trying to provide value. Hopefully you guys like that. Anyway, hopefully I can see a few of you guys on there later. Been a little bit busy though. I was gone for about five days, and Russel had me over at Vegas. I was at the Affiliate Summit West Conference, and I'm not really a Vegas guy. I don't really care about gambling. I think it's dumb. We studied the little formulas in college about what actually gambling is, the actual math formulas behind it. I was like, this is the dumbest thing on the planet. Why would I ever gamble? I'd rather see if a funnel works and lose money that way than on gambling, but to each is own. I just look around like, "Dude, I don't care about this." Everyone's like, "Oh, you're going to Vegas. Woo hoo." I'm like, "Well, you guys are going to think I'm weird, but I don't mind just staying in my hotel room just working." I guess that goes to show I'm a little bit of a workaholic. Hey, I thought I would share with you guys some of the lessons I learned while I was at ASW, the Affiliate Summit West. There's thousands of people. These are all the affiliates, the hardcore affiliates on the internet. Like I said, thousands of people, tons of vendors. I don't know, there were probably 70 vendors. Lots and lots of companies go there. They set up a booth and everyone walks around. There's big high level speakers speaking, so obviously Russell spoke while he was there. Really fascinating to walk around and start talking to people. We had really interesting people come to the booth. Some people who have used click funnels and love it, and then people who hadn't heard of it at all. That was the two different categories. There's no middle ground, it was like, I have click funnels and I love it. It's amazing. The other category was like, I don't even know what you guys do. Well, it's only two years old so not shocked there... It was really fascinating. Some of the people that came by, just so self-righteous. Some of them, they're like, "This is what I do, and I'm so professional." You're like, "Oh man. Your customers don't love you. I can already tell you because you're being too professional. I can see that from the outside right now. I don't want to do business with you." Why? Because it makes me think that I have to be all professional and polished 100% of the time just to use your guys service. I thought that was a really powerful lesson there. The other thing that I thought was interesting was, I was walking around, I'd walk up and I'd start talking to people, and it was fascinating, we all talked about it. The rest of us, the Click Funnels staff that was there, we talked about it all together. It's incredible to me how hard it is for people to explain what they do... I mean, I was walking around these different companies ... I can't even remember the name of ... Maybe I shouldn't say names on it, but it was company after company after company. I don't know if they had just hired some people who'd never heard of their company before, and they were just trying to fill booths, space and get people there from their company and represent and wear their swag, or if they just truly ... It was a common thread. I was walking around, it was extremely loud because there's so many people there. If you're talking face to face you feel like you're yelling, so you're basically yelling for the full eight hours every day. That was cool for sure, but I was like, "Hey what do you do?" People would sit back and they'd be like, "We, what I," and there'd be all these little false starts. I was "You really don't know your spot in the business system, the business ecosystem. You don't know what you do. You don't know what value you're actually providing to people." I was thinking, how should we do this for Click Funnels or even for my own self. How would I say this? How would I pitch what I do to companies? It put a theme for the remainder of the event in my mind. I'd walk around, and I started asking a question. When people walk up, they'd be like "Hey, how's it going? My name's so and so." I'd go, "What's up? My name is Steve." I'd immediately ask them, "Hey, what do you sell?" I didn't want to say, "We are this, and we provide this," and you start talking about yourself immediately, that's garbage. No one ever wants to hear about that... When I did that in door-to-door sales, I did door-to-door sales for two summers, and I'd go out, if I start talking about myself immediately they'd be like, "Okay, why are you knocking on my door, telling me that? You're interrupting my space to tell me about you?" I'm just thinking about what you ... Does this make sense? I'm just trying to tell you guys, as you go through, make sure you understand what you do and be able to sum it up. The easiest way to get to a point ... I don't care if you don't build funnels. I don't care if, whatever it is that you do, go find somebody ... My mom still calls it funnel clicks. She has no idea what I do still, which is fine, but as soon as I can go explain to her, and I can explain to certain people around me what I do clearly, and have them get that a-ha moment, like, "Oh I get it." I got to get them to have the a-ha, very quickly... Russell calls it the epiphany bridge I think. You got to get people to say that quickly. They'll be like, "Oh, oh I get it." There's a great book called Pitch Anything. I can't remember the name of the author, but the author says in there that, there's really several different brains in our head. The first brain that you got to get through, he calls it the croc brain. This is the ancient part of our brains. The part of the brains where, as soon as something pops up we go, "Oh crap. That's something new. Can I eat it? Can I mate with it? Will it hurt me? Should I join with my tribe with it?" It's those internal instincts that you make, judgements right off the bat without even trying. Internal human instincts... When you go up and you start talking to somebody you got to get your message past those people, past the croc brain as he calls it. Get it past the crock brain. Get the message past ... Almost like a gatekeeper. I did tele-marking, phone sales for awhile too. I did all sorts of sales before I started doing sales funnel, which is why I think I took to it kind of quickly. I did that on purpose actually. It was kind of cool... Anyway, as a telemarketer we would call the first person, whoever answered the phone, so they'd call and I was selling for a company called IvanX... I don't even think they're around anymore either. That was years ago. They'd answer the phone and be like, "Hey what's up? I'm looking for Kevin." They'd be like, "What?" They'd be able to say to the receptionist. If they answered the phone and I was like, "Hello I'm calling from IvanX. We'd like to talk to you about a special offer today." They wouldn't even say anything. They'd just hang straight up... We'd have to do things that would get us past the gatekeeper, into the business owner's office. Get that phone ringing. Get past the gatekeeper. We can think about that gatekeeper, think about that first person as the croc brain. There's things that you've got to do to get past your market, and get your message past the croc brain. So many people I've seen, they'll jump out and they'll go, "Hey, what do you sell?" "I sell this, and they're marking solutions that will help you reach your clients better, so that you can better automate your message and receive a better ROI. Keep people inside your funnel and ultimately lead them down the path of success." You're like "Oh, nobody talks like that." Nobody talks like that. Talk normal. "Hey, what do you do?" I would just ask people that. "Cool, what do you sell?" They'd be like, "All right," and it'd immediately get them talking. Some really good books out there that say whoever talks the most is the one who's going to end up buying something, because they talk themselves into right? I walked up, and I said, "Hey, what's up? I'm Steve. What do you sell?" They'd say, "Hey, well I don't sell anything right now." It's not my job to just start barfing all over them. It's my job to start asking questions and be like, "Cool. What do you sell?" Or "What are you selling right now? What's the hottest thing on your plate?" I never answer that with an actual statement. It's got to be a question... Start applying what I'm saying right now, apply it to sales funnels, apply it to your marketing. Think about a squeeze page that pops up and it says, the front page pops up and it says, "We are a global enterprise running a marketing," It's like, man you can't do that crap. It's got to be really specific, and it's got to them plugging into ... Who, I think it's, is it Frank Kern or I can't remember, but he says ... Or Dan Kennedy, I can't remember, but he says the whole job of the marketing is to join the conversation that is already happening inside of your prospects head. People would come up, and the easiest way to do that is just start asking a few questions. That's why quizzes at the beginning of funnels work so well. Regardless of what they answer, it doesn't matter... You're just trying to get them involved in the conversations. I love quizzes. There was a few podcast episodes I did that was about quizzes and how to use them effectively. I think I added a template in there for you guys, along with some of the most high-converting quiz funnels out there. I toss those findings in that. I think I did. If I didn't, please somebody, let me know, and I'll toss them next time. I'm pretty sure I did. Anyway, I know this is kind of roundabout, but there's a huge point to this. People had no idea how to speak and talk about what they do. People would walk up and go, "Hey, what do you guys do?" They'd be asking us, they'd be standing at the Click Funnels booth. I'd be like, "Hey, what's up? My name's Steve. You know what, what do you sell?" That's how I would answer that. If they ask me a question, I'd just ask one right back. I'd be like, "Well, right now I'm selling," I don't know, it could be anything. "Right now I'm selling dating software." There was lot of people who were doing that there. I'd say, "Cool. How are you guys currently getting your clients?" That's what I would ask them next. I don't just jump right in and say, "Oh, you're selling something? Well we are clearly, we are clearly the answer for you." No one wants to hear that because they know you're just blowing smoke up their butt. There's a lot of options out there. You got to play the game... Play the game... Sales is a game, business is a game... That's how I look at it, and it makes it even more fun than it already is. I would say to them, "Cool, what do you sell?" Eventually I would say a statement like this, "You know, people in your industry are typically using our software to make auto-webinars." That's when they'd go, "Oh, interesting." As soon as they did that I knew that I had them for the next five minutes. I was like, "Who's your top competitors?" I'm literally funnel hacking them, funnel hacking their top competitors with them. They just don't know that that's what I'm doing. They'd be like, "Well, our top competitors are getting all their clients like this." I'd be like, "Cool. I mean, are you doing that?" "No." I'd be like, "Why? Let me show you. Here you go." That's when I would stand side by side with them. I'm not squaring up with them, I'm not directly facing them. I step to the side and I stand side by side with them. There's a great book called, The Definitive Book of Body Language. Absolutely fantastic. I used it like crazy during door-to-door sales... You'll see in there, I mean you never square up personally with somebody unless you're going to fight them. If you're talking to a loved one, you don't square up with them. You stand on the side of them, side by side. I would stand side by side and pull up a computer, and be like, "Well here. Tell me the URL." I'd focus the attention on the tool. They'd start going through and they'd say, "Hey, well go to such and such dot com," and say, "Cool." Then I'd pull up a black click funnels page on the other side and I'd say "Hey, let's start going through this. If these guys are doing so well, my guess is that you're probably not going to want to just go make up something online. You probably want to model what they've done. Is that probably right?" They'd go, "Yeah." I'm just leading them down the path of funnel hacking... Anyway, guys I don't want to keep ranting, but I think you get the point. Know how to speak about your stuff. There's several people I've ask, "Hey, well what are you selling?" They'd be like, "I sell everything?" "You sell everything? Okay. Well who's your market?" They'd be like, "I sell to everyone." What?... They were dead serious. That happened several times. That's the reason I'm making this podcast. Is this a natural, is this a regularly occurring phenomena. If you're selling everything to anyone, that means you're selling nothing to nobody. There's a reason why you're coming to me, and it looks like you've been wearing the same clothes for 10 days. I'm not trying to be mean, but you guys know what I'm saying, right? There's a few other people who have been talking to me on Facebook, saying the exact same thing. They'll be like, "Hey, what do you sell?" "I sell such and such." "Who do you sell it to?" "I sell it everyone. I sell it to anybody." That right now, I'm telling you right ... I don't even need to see your funnel. Your response right there just kiboshed your sales, destroyed them. By me seriously just tweaking your front end message, I know I'm going to make this convert because you have a great product. That guy over there is making a butt load of money, so why aren't you? Oh, because you think you're selling to everybody... It's like, "No, that's not true." I don't try to sell click funnels, or the funnels that you guys see the free funnels. I'm not trying to sell that crap to everybody. It's only certain people I know who are going to look at that and go, "Oh, cool," or people I know that I will be able to educate and put them through a big multi-day sequence that will train them how to do this stuff. I just finished a cool one, by the way on real estate. We'll see how that one goes. You guys will see my post about it. Anyway, long rant there, but know how to talk about your stuff, and know that when you're selling it, it's more about you just answering questions, or asking questions I mean. Ask, ask, ask. Just ask tons of questions to people... Eventually they'll look at your stuff, and go "Okay, so what do you do?" That's how you know you've been successful with it. If I have to tell somebody, "Oh, you know Click Funnels is only $100 a month. The top tier one for all the cool ninja stuff is $300 a month." If I have to say that, and they didn't ask me, that means I failed. That's what the rule was on door-to-door. When I was doing door-to-door sales, I'd go spot to spot to spot, the blazing heat, and it's pest control, so it's got to be hot. The bugs are there, we're in the right spot. Anyway, I go knock on the door and I'd be like, "Hey, we're in the neighborhood. My boss sent me over here." I'd just act like I don't care. "My boss sent me over here and honestly we got time for one more. I'm supposed to find somebody. I can give it to you for like 60% off if you want me to do it right now. Otherwise, I'll just go to the next person." They'd be like, "How much is it?" As soon as they'd ask that, I'd be like, I would never answer it. I would never answer directly. I would say, "You know what? It depends actually." You don't want to go just straight to the end. You want to lead them down a conversation. You want to show them how it's logical that they should buy right now. Take the emotion and use it to your advantage. People think sales are dirty, but this is how sales work. You have all done that. None of you biologically, but closing, everyone thinks they're being logical during closing. That's the whole ... Anyway I'm getting way into sales tactics... Gosh guys, use the same things inside of your sales funnels. These are not ... If you think you're having a conversation with somebody throughout the entire funnel, that means you're doing the funnel right. If you are sitting there and you're like, you're being a little coropratey on them, your conversions are going to suck. Unless, actually I can't even think of an unless. Every time I've ever sold anything high ticket, or even low ticket, that's always been the case. Everyone wants to be dealt with as a human being not as a corporate. No one falls in love with corporations. Anyways guys, I'm ranting right now, but I hope you get the point of the lessons I was trying to say here. Know what you sell and how to talk about it. Know that when you sell ... The easiest crash course sales course I can give to you right now is that you should not be talking more than the other person. Just ask them a lot of questions, and start to show them how it gets in there. When they ask you how much, and when they start to ask selling questions like, "Well does it work with this?" Those are cues. That's them saying, "Okay, I'm starting to see how this could work for me. I'm starting to see how this could work for me. Let me start seeing if it really can though. XYZ," and they start asking ... Anyways, you guys get it. Hey, if you guys want to, I'm going to continue to build a few sales funnels online. Typically, I've been doing it Saturday mornings at like eight or nine in the morning, mountain standard time. I'm going to go ahead. Just watch the Sales Funnel Broker Facebook page, or even my personal Facebook page. I'll keep posting the links out there. You can check out funnelfeast.com. I got the replays of some of the previous ones, and when I can, when I'm allowed to, I'll drop in the share funnel link for you guys, so you can just download them straight into your account. Also, you can jump on the email list if you want to. It's just so I can let you know when the next episode is up, or that I'm going live. Anyways guys, hey, thanks so much. Get out there and crush it! Be the best spokesperson about your stuff by not speaking about it a lot. All right guys, I'll talk to you later. Bye. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free? Go to salesfunnelbroker.com/freefunnels to download your pre-built sales funnel today.  

This is Affiliate Marketing with Shawn Collins
Eric Nagel on Running for POTUS, Playing Harmonica, and Wanting Uber in Buffalo

This is Affiliate Marketing with Shawn Collins

Play Episode Listen Later Oct 25, 2016 20:10


This Week’s Guest: Eric Nagel Eric Nagel, who is the CTO of FMTC, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins. Episode 24 I wanted to learn more about the real Eric, so I asked him a variety of questions I figured he had not been asked in previous interviews. We discussed... His candidacy for the President of the United States Why he links the word "search engine" to Google on his site Playing harmonica The lack of Uber in Buffalo How he discovered Eric "ET the Hip Hop Preacher" Thomas A Christmas Story vs. Planes, Trains, and Automobiles Links from this episode Eric Nagel for America EricNagel.com Buffalo vs. Uber Eric Thomas Keynote at Affiliate Summit West 2012 Unique Perks in Affiliate Marketing The Tweet about linking to Google Thank you for listening Please leave a comment or feel free to contact me. And if you enjoyed this episode of This is Affiliate Marketing with Shawn Collins, please share it.

Shoemoney Show
Romantic Conference Hookups Revealed and an Essential Conference Survival Guide

Shoemoney Show

Play Episode Listen Later Jan 13, 2015 55:48


Jeremy Schoemaker gives us essential conference tips based on his experiences on the road. Take  notes on some great ideas  especially for those of you going to a big show for example  like Affiliate Summit West 2015. Jeremy and co-host Laura Cruz also reveal some candid stories on romantic hookups at some past conference as well as some bad experiences.

Shoemoney Show
Romantic Conference Hookups Revealed and an Essential Conference Survival Guide

Shoemoney Show

Play Episode Listen Later Jan 13, 2015 55:48


Jeremy Schoemaker gives us essential conference tips based on his experiences on the road. Take  notes on some great ideas  especially for those of you going to a big show for example  like Affiliate Summit West 2015. Jeremy and co-host Laura Cruz also reveal some candid stories on romantic hookups at some past conference as well as some bad experiences.

Shoemoney Show
Affiliate Arbitrage and Affiliate Summit West 2015

Shoemoney Show

Play Episode Listen Later Jan 6, 2015 34:17


Jeremy and Laura discuss the misconceptions of  Affiliate Arbitrage , the profit from a marketing balance. Plus, Jeremy talks about making his plans for the upcoming Affiliate Summit West 2015 in Las Vegas. 

las vegas arbitrage affiliate summit west
Shoemoney Show
Affiliate Arbitrage and Affiliate Summit West 2015

Shoemoney Show

Play Episode Listen Later Jan 6, 2015 34:17


Jeremy and Laura discuss the misconceptions of  Affiliate Arbitrage , the profit from a marketing balance. Plus, Jeremy talks about making his plans for the upcoming Affiliate Summit West 2015 in Las Vegas. 

las vegas arbitrage affiliate summit west
GeekCast.fm
Dealing With Shady Companies, #ASE14 Keynote Videos, and Growers vs. Showers at Affiliate Summit

GeekCast.fm

Play Episode Listen Later Aug 26, 2014 8:54


On the August 25, 2014 episode of 7 Minutes in Affiliate Heaven podcast (listen to 7 Minutes in Affiliate Heaven), I talked about dealing with shady companies that try to scam people, the pictures from Affiliate Summit East 2014, and the top sessions from the conference. I also covered videos of keynotes from the recent Affiliate Summit, booking hotel rooms for Affiliate Summit West 2015, and fighting breast cancer. Please review 7 Minutes in Affiliate Heaven on iTunes. Show Links Affiliate Summit Corporation vs. Sales Online, LLC Official Photos from Affiliate Summit East 2014 Top 10 Sessions by Audience Growth at Affiliate Summit East 2014 Top 10 Sessions by Attendance at Affiliate Summit East 2014 Top 10 Sessions by Ratings at Affiliate Summit East 2014 Video of Julie Gurner Keynote at Affiliate Summit East 2014 Video of Rich “Big Daddy” Salgado Keynote at Affiliate Summit East 2014 Book at Paris Las Vegas for Affiliate Summit West 2015 Help Affiliate Summit West 2015 Fight Breast Cancer by Exercising Subscribe to 7 Minutes in Affiliate Heaven on iTunes.

7 Minutes in Affiliate Heaven – GeekCast.fm
Affiliate Summit East 2014 Selling Out, Google Analytics App, and Facebook Buy Now Button

7 Minutes in Affiliate Heaven – GeekCast.fm

Play Episode Listen Later Jul 22, 2014


On the July 21, 2014 episode of 7 Minutes in Affiliate Heaven podcast (listen to 7 Minutes in Affiliate Heaven), I talked about speaking opportunities opening for Affiliate Summit West 2015, the new issue of FeedFront magazine, and a cool and free Affiliate Summit t-shirt. I also covered new apps for Google Analytics and Facebook […] The post Affiliate Summit East 2014 Selling Out, Google Analytics App, and Facebook Buy Now Button appeared first on GeekCast.fm.

Chaos Makes Sense | Affiliate Marketing / Affiliate Programs / Internet / Social Media Marketing – Matt Frary

Does your brand have an affiliate marketing program? Does it live up to your expectations? Are you unsure how to optimize the program to leverage all the available sources of sales traffic? If you have used the same affiliate plan for the past two or three years without changing it, then you are likely missing […] The post Episode #2 – Say “YES” to Attending Affiliate Summit West 2014 appeared first on SmarterChaos.

say yes attending affiliate summit west smarterchaos
Affiliate Juice
Affiliate Juice 32 with Wade Tonkin

Affiliate Juice

Play Episode Listen Later Feb 6, 2012 38:44


Wade Tonkin officially made his debut as the new co-host for the Affiliate Juice Podcast. Wade is the Affiliate Manager for Fanatics.com, the biggest seller of licensed merchandise online. We did a quick recap of our session at Affiliate Summit West with Jeremy Palmer. Wade and I were blown away by the detail and the overall awesomeness of Jeremy's strategy on choosing which merchant to work with at any given point. Download the Merchant Scorecard here. Wade and I will be using this document frequently forever! Let us know what you think. The second half of the podcast is a surprise inspection. We discussed the pros and cons of the following new launches on ShareASale: Velodyne Acoustics, Inc. - High EPC, should be a winner Buckle That Belt - Greg is personally interested in belt buckles Botach Tactical - Average sale is good but commission is low Rack and Sack - No sales, small shop Bike Shop Liquidators - 10,000 products but no Datafeed in the network? We are actively looking for merchants and managers to interview for this podcast. If you are interested, please let us know.

juice affiliate fanatics affiliate manager affiliate summit west wade tonkin
Affiliate Juice
Affiliate Juice Podcast #31 Surprise Inspection, Now With Guests

Affiliate Juice

Play Episode Listen Later Nov 11, 2011 39:47


The Affiliate Juice concept is hitting the road and will be live and in person at Affiliate Summit West in January. This is a preview of the panel with Greg Hoffman, Wade Tonkin and Jeremy Palmer. Unfortunately, Joe Magennis will be be at ASW so we thought this would be a great way to introduce the panelists to how the merchant reviews go. We discussed several programs launched within the last 20 days on ShareASale and one from the network sponsored ad on the search page. Listen to this podcast to hear what we have to say about the following programs: TrueFabrications.com Intercall.com JaguarPC.com TheSantaVideo.com Movemyemail.com The gang seems complete now and we are pumped to review merchants programs live in Vegas. Please let us know if you plan to attend.

Affiliate Wire
Market Diversification and Globalization in 2010

Affiliate Wire

Play Episode Listen Later Feb 4, 2010 34:52


David Kool hosts a roundtable discussion recapping Affiliate Summit West 2010, an in-depth discussion about the industry trend toward market diversification and globalization in 2010, and what affiliates can do to capitalize on these emerging opportunities over the course of the coming year.

Inboxed
Email Marketing in 2010

Inboxed

Play Episode Listen Later Jan 13, 2010 54:47


Anthony Ferlanti discusses his email marketing past including how he laid low during the can-spam legislation. He discusses what we should expect from email marketing in 2010. Kevin discusses some special events to look forward to at Affiliate Summit West 2010 in Las Vegas.

las vegas email marketing affiliate summit west
Inboxed
Affiliate Summit, Content Revenue and Spamhaus

Inboxed

Play Episode Listen Later Oct 28, 2009 53:35


Adam continues his discussion on international ecommerce and of course his adventures in the orient.Jon interviews Shawn Collins who previews the upcoming Affiliate Summit West 2010 coming to Las Vegas. Marc Phillips, CEO & Founder of SearchForecast fills us in on the upcoming Content Revenue Strategies Event following AdTech New York 2009.Finally, on Kevins Korner , The ClickFather discusses recent additions to Spamhaus and industry changes that could prove to be murder for some mailers.

Shoemoney Show
Shoemoney Tools and Elite Retreat 09 Preview

Shoemoney Show

Play Episode Listen Later Jan 22, 2009 57:03


Shoemoney tools exhibited at Affiliate Summit West 09, plus a preview of the Elite Retreat coming up in San Francisco

san francisco tools elite retreat affiliate summit west shoemoney
Shoemoney Show
Shoemoney Tools and Elite Retreat 09 Preview

Shoemoney Show

Play Episode Listen Later Jan 22, 2009 57:03


Shoemoney tools exhibited at Affiliate Summit West 09, plus a preview of the Elite Retreat coming up in San Francisco

san francisco tools elite retreat affiliate summit west shoemoney
Affiliate Marketing Insider on WebmasterRadio.fm
Online Marketing and Affiliate Summit

Affiliate Marketing Insider on WebmasterRadio.fm

Play Episode Listen Later Mar 5, 2008 34:39


Jim Kukral give his thoughts on his duties at Affiliate Summit West in Las Vegas including introducing Mahalo CEO Jason Calacanis, plus he discusses the latest tools in online marketing.

Affiliate Marketing Insider on WebmasterRadio.fm

Linda Woods reports on location from Affiliate Summit West talking to attendees including Anik Singal from Affiliate Classroom, Kris Jones from PepperJam, Publisher of Revenues Sam Harrelson and more.

publishers anik singal kris jones affiliate summit west pepperjam