Potty Talk LIVE

Your plumbing techs are the backbone of your business—are you setting them up for success? In this episode, Richard Behney shares his proven strategies for training plumbing techs to deliver exceptional service, improve efficiency, and represent your brand with pride. Whether you're onboarding new hires or building up your current team, this episode will help you create a rockstar crew that drives your business forward.

A strong brand is the key to standing out in a crowded market. In this episode of Potty Talk, Richard Behney walks you through how to create a plumbing brand that customers trust and remember. Learn how to define your unique selling proposition, build credibility, and turn satisfied customers into raving fans. If you want to attract the right customers and grow your business, this episode is for you.

Are you holding your plumbing business back without realizing it? In this episode, Richard Behney uncovers the top 3 mistakes plumbing business owners make—and, more importantly, how to fix them. From pricing errors to poor hiring decisions, this episode is packed with actionable advice to help you avoid costly missteps and grow with confidence.

Want to make 2025 your most profitable year yet? In this episode, Richard Behney reveals practical tactics to increase your plumbing business profits. Discover how to streamline operations, reduce unnecessary expenses, and upsell your services without compromising customer satisfaction. Whether you're a seasoned business owner or just starting out, these tips will help you take your profits to the next level.

The age-old debate: flat rate or hourly pricing? Which one is better for your plumbing business? In this episode, Richard Behney dives into the pros and cons of each pricing strategy, helping you decide which approach works best for your business. Learn how to price your services to maximize profitability without losing customers. Tune in to nail down your pricing strategy once and for all!

Are you struggling to keep your phone ringing? In this episode of Potty Talk, host Richard Behney shares 3 proven strategies to help plumbing business owners attract more customers in 2025. From leveraging digital marketing tactics to building strong referral networks, these tips will help you dominate your local market and keep your schedule full. Don't miss these actionable insights to grow your plumbing customer base this year!

ALWAYS be hiring! But between chasing leads, managing jobs, and keeping customers happy, finding time to build your team can feel impossible.In this episode of Potty Talk, we're joined by the team from Eddy, the all-in-one HR platform that helps plumbing business owners hire, onboard, manage, and pay employees—all in one easy system. No more juggling paperwork or stressing over payroll.✅ Learn how to attract better techs✅ Streamline your hiring & onboarding✅ Keep your team happy and your business growingBecause when your people are taken care of, your business wins. Watch now and start building a stronger, smarter crew—without the headache.

Thinking about selling your plumbing business? Whether you're planning your exit now or years down the road, you need the right strategy to get the best deal. In this episode, I sit down with the experts at Commonwealth M&A, LLC to break down everything you need to know about selling your business for maximum value.

Ever wonder what REALLY goes down when plumbing business owners join Success Academy?

What's the secret sauce behind 7-figure plumbing business owners? Spoiler alert—it's NOT their wrench skills. It's how they start their day. In this game-changing episode of Potty Talk LIVE, we're diving into the morning routines that set thriving plumbing CEOs apart from the ones who are just scraping by. Tune in and find out how to take control of your day—and your business—before you even step out the door.Book a Free Coaching Call Unlock your potential with a free coaching call. Learn how you can transform your business in 90 days.LEARN MORE and CONNECT with us: ◆ Website: www.milliondollarplumber.com◆ Facebook: https://www.facebook.com/milliondollarplumber◆ Instagram: https://www.instagram.com/themilliondollarplumber/◆ YouTube: https://www.youtube.com/milliondollarplumber

Tired of those boring, time-wasting meetings that go nowhere? It's time to flip the script! In this Potty Talk episode, we're breaking down the ultimate Monday morning meeting formula that's shaking up plumbing businesses nationwide. Learn how to run quick, power-packed meetings that fire up your team, boost morale, and actually get stuff done. No more blank stares, wasted time, or pointless rambling—just real results and accountability that move your business forward. Don't miss this game-changer! Book a Free Coaching Call Unlock your potential with a free coaching call. Learn how you can transform your business in 90 days.LEARN MORE and CONNECT with us: ◆ Website: www.milliondollarplumber.com◆ Facebook: https://www.facebook.com/milliondollarplumber◆ Instagram: https://www.instagram.com/themilliondollarplumber/◆ YouTube: https://www.youtube.com/milliondollarplumber

In this game-changing episode, we're pulling back the curtain on the #1 tool that transformed our plumbing business - a professional price book system. Watch as we reveal how top plumbing companies are using strategic pricing to boost profits without losing customers. PLUS, stay until the end for a special offer on our complete Price Book Solution!Book a Free Coaching Call Unlock your potential with a free coaching call. Learn how you can transform your business in 90 days.LEARN MORE and CONNECT with us: ◆ Website: www.milliondollarplumber.com◆ Facebook: https://www.facebook.com/milliondollarplumber◆ Instagram: https://www.instagram.com/themilliondollarplumber/◆ YouTube: https://www.youtube.com/milliondollarplumber

Discover the hidden money leaks destroying your plumbing company's profits! In this episode, we expose the costly mistakes most plumbing business owners make and show you exactly how to fix them. From pricing errors to missed opportunities, we're sharing real examples and actionable solutions that have helped our members add $100K+ to their bottom line. Perfect for plumbing business owners ready to maximize their profits!Book a Free Coaching Call Unlock your potential with a free coaching call. Learn how you can transform your business in 90 days.LEARN MORE and CONNECT with us: ◆ Website: www.milliondollarplumber.com◆ Facebook: https://www.facebook.com/milliondollarplumber◆ Instagram: https://www.instagram.com/themilliondollarplumber/◆ YouTube: https://www.youtube.com/milliondollarplumber

Tired of being a dead man driving, giving free estimates, and barely making profit? In this no-BS episode, I'm sharing the 3-step rescue plan that transformed my plumbing business (and hundreds of others) If you're still giving free estimates and worried about being "too expensive," this is your wake-up call.The hard truth? Your market isn't "different." Your customers aren't "unique." And those "big guys" aren't ripping people off - they're running real businesses. Stop being the cheapest option in town. Start building real wealth.Book a Free Coaching Call Unlock your potential with a free coaching call. Learn how you can transform your business in 90 days. milliondollarplumber.com/callLEARN MORE and CONNECT with us: ◆ Website: www.milliondollarplumber.com◆ Facebook: https://www.facebook.com/milliondollarplumber◆ Instagram: https://www.instagram.com/themilliondollarplumber/◆ YouTube: https://www.youtube.com/milliondollarplumber

Want to know the secret to getting customers to call you back and rave about your business? It's all about building emotional connections. In this episode, Richard welcomes Caleb Baitz from To Your Success to talk about the power of relationship marketing. Learn why sending a simple cookie can turn a one-time customer into a lifelong advocate for your plumbing business. Plus, discover how to systemize your customer appreciation so you can scale without losing that personal touch. Don't miss this game-changing conversation!

Private equity firms are on a buying spree in the plumbing industry, offering life-changing payouts to business owners. But is your company actually sellable? In this eye-opening episode, we reveal the three non-negotiable elements PE firms demand, why 90% of plumbing businesses aren't ready for acquisition, and exactly how to position your company for a major payday. Don't miss this insider's guide to making your business irresistible to buyers. Learn how you can transform your business in 90 days: www.milliondollarplumber.com/callLEARN MORE and CONNECT with us: ◆ Website: www.milliondollarplumber.com◆ Facebook: https://www.facebook.com/milliondollarplumber◆ Instagram: https://www.instagram.com/themilliondollarplumber/◆ YouTube: https://www.youtube.com/milliondollarplumber

Look, I don't need to tell you why not having systems is costing you millions. If you're saying to yourself 'but Richard, I don't know where to start with systems' then you need to join my FREE Million Dollar Plumber community where I share all my proven systems and templates. Plus, you'll connect with other plumbing business owners who are building scalable operations. Go to milliondollarplumber.com/free and let's get you out of the truck and into real business ownership.1. Pricing System: https://milliondollarplumber.com/play...2. FieldPulse: https://milliondollarplumber.com/fiel...3. SearchKings: https://searchkings.com/partners/mill...4. ApplicantPro: https://milliondollarplumber.com/appl...5. MyTradeBooks, Apply Here: https://forms.gle/L43SweTxyBJkejcw7LEARN MORE and CONNECT with us: ◆ Website: www.milliondollarplumber.com◆ Facebook:   / milliondollarplumber  ◆ Instagram:   / themilliondollarplumber  ◆ YouTube:    / milliondollarplumber  

In this episode of Potty Talk, Richard reveals the secrets to building a plumbing brand that stands the test of time. Branding isn't about impressing yourself—it's about connecting with your customers and meeting their needs. Richard breaks down why your brand should be built for them, how choosing the right business name can impact your success, and why disrupting the market is the key to standing out from the competition.

In this episode of Potty Talk, Richard reveals the secrets that turns calls into booked jobs—every single time. The key to winning on the phone isn't just luck—it's about having a proven process that puts you in control, books the job for today, and delivers a top-notch customer experience. Richard shares why controlling the call is crucial, how booking for the same day boosts your close rate, and why hiring the right Customer Service Representative (CSR) can make or break your success.

In this episode of Potty Talk, Richard breaks down exactly what you need to do when hiring for your plumbing business to avoid costly mistakes and build a winning team. The hiring process isn't just about finding someone to fill a spot—it's about bringing on the right people who fit your company culture and help you grow. Whether you're hiring your first team member or expanding your crew, these actionable tips will help you make smart, strategic hires every time

In this episode of Potty Talk, we're diving into the essential strategies for building loyalty and trust with your clients—the foundation of a successful plumbing business. Richard shares real-world tips on how to foster relationships that not only bring in repeat business but also turn your customers into raving fans who recommend you to others. If you want to build a solid reputation that stands out in your market, this episode is for you!

In this special episode of Potty Talk LIVE, Richard Behney, The Million Dollar Plumber, shares timeless lessons and insights from over 40 years of experience in the plumbing industry. Whether you're just starting your plumbing business or looking to take it to the next level, this episode is packed with invaluable tips you won't want to miss. Richard reflects on the challenges, successes, and game-changing strategies that have shaped his career—and how you can apply these lessons to build your own successful plumbing business. Here's what you'll learn: ➡️The most important lessons learned over four decades in the trade ➡️How to avoid common pitfalls that sink plumbing businesses ➡️Proven strategies for staying ahead of the competition ➡️The mindset and habits that lead to long-term success From tools of the trade to tools for building a thriving business, this episode is a treasure trove of wisdom from someone who's been there, done that, and made it big. Tune in now and learn what 40 years of plumbing experience can teach you about running a profitable, stress-free business!

On this episode of Potty Talk LIVE, Richard Behney, The Million Dollar Plumber, reveals the ultimate secret to building a thriving plumbing business: satisfying good-paying customers. If you're tired of chasing low-margin jobs and want to attract and retain clients who truly value your work, this episode is for you. Learn how to identify your ideal customers, deliver top-notch service that keeps them coming back, and create a reputation that attracts the right kind of business. Richard shares the strategies that successful plumbing business owners use to turn good-paying customers into lifelong Raving Fans. Here's what you'll learn: How to attract customers who value quality over price The key to delivering a customer experience that stands out The importance of reputation and how to build trust in your market Proven tips to boost your revenue by working smarter, not harder Don't miss this episode! It's time to stop settling for less and start building the successful, profitable plumbing business you've always dreamed of. Watch now and unlock the secret to satisfying good-paying customers

In this episode of Potty Talk LIVE, host Richard Behney, The Million Dollar Plumber, dives into the secrets of maximizing profits in your plumbing business. Whether you're just starting out or looking to take your established business to the next level, this is a must-watch for plumbing pros who want to grow their earnings without burning out. Discover actionable strategies to boost your bottom line, avoid common profit leaks, and set your business up for long-term success. Richard shares his proven methods, real-world examples, and insider tips to help you take control of your finances and start making serious bank!

In this episode of Potty Talk LIVE, host Richard Behney, The Million Dollar Plumber, reveals the single, game-changing shift every plumbing business owner can make to see immediate results. Sometimes, transformation doesn't require an overhaul—just one powerful adjustment. Richard dives into this simple change, showing how it can streamline operations, boost customer satisfaction, and drive profit. Whether you're just starting or looking to elevate your established business, this episode will give you the insight you need to make a meaningful impact right away. Tune in and discover how small, strategic changes can lead to massive growth for your plumbing business!

Join Richard in this post election addition of Potty Talk Live where he discusses what the election means for your plumbing business.

In this episode of Potty Talk LIVE, host Richard Behney, The Million Dollar Plumber, breaks down the 3 essential keys every plumbing business owner needs to achieve lasting success. Richard shares his insights from decades in the industry, highlighting actionable steps for growth, stability, and overcoming common challenges that often hold plumbing businesses back. Whether you're struggling with cash flow, team management, or building your brand, this episode will equip you with the tools and mindset shifts you need to take your business to the next level. Tune in and get ready to unlock your potential with practical advice designed specifically for plumbing pros like you!

Potty Talk Live is Back! You asked for it, and Potty Talk Live is coming at you once again—including co-host, The Lovely Laura! Join us as we dive into the best tricks, tips, and techniques to help you build and grow a thriving, self-sustaining, and highly profitable plumbing business. Whether you're just starting out or looking to scale, we'll be sharing real-world strategies that will take your plumbing business to the next level. Don't miss this episode packed with actionable insights to help you succeed in the business of plumbing! Join Richard and Laura Live every Thursday at Noon EST on Youtube or Facebook! LEARN MORE and CONNECT with us:   ◆ Website: www.milliondollarplumber.com ◆ Facebook: https://www.facebook.com/milliondollarplumber ◆ Instagram: https://www.instagram.com/themilliondollarplumber/ ◆ YouTube: https://www.youtube.com/milliondollarplumber Episode Sponsor: SupplyHouse.com is the go-to site for all your plumbing materials and supplies. With over 200,000 parts, fast shipping, and exceptional customer service, it's the reliable choice for plumbing professionals everywhere.

In this episode of Potty Talk, host Richard Behney welcomes Matthew Werner, owner of Pine Grove Plumbing in Penticton, British Columbia. Matthew shares his inspiring journey of how he transformed his business by implementing the principles learned from the Success Academy. Discover how he went from charging $125 to $350 per hour, and how this significant change not only increased his revenue but also enhanced customer satisfaction. Matthew discusses the importance of having an honest hourly rate, the impact of proper branding, and the benefits of investing in quality customer service. Tune in to hear valuable insights and practical tips that can help you elevate your home service business to new heights.

In this insightful Potty Talk episode, Coach Richard explores the proven mechanics behind the MDP Service-Sales System's remarkable success rate. Learn about the unique blend of customer psychology and sales tactics that helps close nearly every call, and get tips on integrating these techniques into your day-to-day operations.

In this episode of Potty Talk, host Richard Behney delves into the toughest challenges he faced during the first year of starting his home service business. From balancing family responsibilities and financial pressures to navigating the pitfalls of relying on general contractor accounts, Richard shares candid insights and lessons learned. Don't miss Richard's compelling story of resilience and strategic growth in the face of adversity. LEARN MORE and CONNECT with us: ◆ Website: https://milliondollarpro.com/ ◆ Facebook: https://www.facebook.com/themilliondollarpro ◆ Instagram: https://www.instagram.com/themilliondollarpro ◆ YouTube: www.youtube.com/@UC0Fh1HN4RvOw2hMk9n5PysA

Pricing isn't just about covering costs-it's about building a profitable business. Tune in as Coach Richard discusses how to integrate all your expenses, including the often-overlooked indirect costs, into your pricing model. Get practical tips on ensuring your hourly rate reflects the true value of your services LEARN MORE and CONNECT with us: ◆ Website: https://milliondollarpro.com/ ◆ Facebook: https://www.facebook.com/themilliondollarpro ◆ Instagram: https://www.instagram.com/themilliondollarpro ◆ YouTube: www.youtube.com/@UC0Fh1HN4RvOw2hMk9n5PysA

On this special episode of Potty Talk, we've got Tony and Allison Walley from Walley Plumbing sharing their incredible journey. They went from a chaotic, roller-coaster life, barely staying afloat, to running a booming, multi-truck, multi-million dollar business. Tony was in the game for years, always feeling like he was just surviving. But after diving into the MDP Success Academy, everything changed. In just a year, by following the MDP Systems I teach in the Success Academy, they transformed their business and their lives. Now, they spend their days with their kids, traveling, and truly living in freedom. They put in the hard work, followed the systems, and are now reaping the rewards. Tune in to hear their amazing story and find out how you can achieve the same success! LEARN MORE and CONNECT with us: ◆ Website: https://milliondollarpro.com/ ◆ Facebook: https://www.facebook.com/themilliondollarpro ◆ Instagram: https://www.instagram.com/themilliondollarpro ◆ YouTube: www.youtube.com/@UC0Fh1HN4RvOw2hMk9n5PysA

Welcome to a game-changing episode of Potty Talk! Join Coach Richard as he reveals how to brand your Plumbing, HVAC, and Electrical Home Service Business. Discover how intuitive design, emotional engagement, and trust-building can revolutionize your brand and attract more customers.

Are you invoicing customers? Join Expert Richard Behney, the Million Dollar Pro, in this Potty Talk episode as he breaks down how to collect payment the same day as service delivery and lead to happier customers, fewer disputes, and an increase in 5-Star reviews. If you want to discover how others have become the leading plumbing, electric, and HVAC pros in their area, click the subscribe button to learn the essentials of running a business and achieving success!

Say goodbye to free estimates and hello to something better! Tune in to this powerful episode of Potty Talk as Coach Richard shares why making this switch will make your business boom and customers cheer. Potty Talk #430 Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, he grew it into a multi-truck, multi-million dollar plumbing business and wants to help you do the same!

What is piece-rate pay and how does it benefit both techs and business owners? Join Coach Richard in this Potty Talk episode deep dive into the mechanics of piece-rate pay, exploring how it motivates and aligns tech performance with the financial health of the business. ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, he grew it into a multi-truck, multi-million dollar plumbing business and wants to help you do the same!

Ever wonder why flat-rate pricing is preferred by so many plumbing customers? Join Coach Richard and The Lovely Laura in this informative episode of Potty Talk as they break down the psychological and financial reasons behind this preference. Potty Talk #428 ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, he grew it into a multi-truck, multi-million dollar plumbing business and wants to help you do the same!

Is the culture in your plumbing business holding you back or propelling you forward?  In this Potty Talk episode, Richard and The Lovely Laura share how to ensure your desired culture becomes second nature with your staff. Potty Talk #427 ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, he grew it into a multi-truck, multi-million dollar plumbing business and wants to help you do the same!

Ever get flustered by customer objections?  Join Richard in this informative Potty Talk episode as he shares an easy process that will turn most customer objections into approval. Potty Talk #426 ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, he grew it into a multi-truck, multi-million dollar plumbing business and wants to help you do the same!

Customer service is key for growing your plumbing business. In this episode of Potty Talk Richard explains just what service will have your customers leaving raving 5-Star reviews. Potty Talk #425 ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, he grew it into a multi-truck, multi-million dollar plumbing business and wants to help you do the same!

Join Richard in this powerful episode of Potty Talk as he shares 5 tried and tested nuggets of gold to make more money with your plumbing business. ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, he grew it into a multi-truck, multi-million dollar plumbing business and wants to help you do the same!

Join Richard, The Million Dollar Plumber and The Lovely Laura for another insightful episode of "Potty Talk" where they share their expertise on building a plumbing business with your spouse. As seasoned entrepreneurs and industry experts, Richard and Laura understand and unveil three essential things you need to prioritize to ensure harmony and success in your business, marriage, and life together. ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, he grew it into a multi-truck, multi-million dollar plumbing business and wants to help you do the same!

Are you finding it challenging to establish your brand's presence on social media platforms? You're not alone. Join Richard and The Lovely Laura as they dive into the common struggles faced by plumbing businesses trying to build their brand identity online. Whether you're just starting out or a veteran, this Potty Talk episode is power-packed with actionable insights to help you unlock the full potential of social media for your brand. ------------------------------------------------------------------------------------

In this eye-opening Potty Talk episode, discover the surprising reasons behind the failure of plumbing businesses that you simply can't afford to overlook. Join Richard as he delves into the crucial insights and strategies to avoid common pitfalls and ensure your plumbing business thrives. Don't miss out on this essential knowledge that could make all the difference in your business's success! ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, he grew it into a multi-truck, multi-million dollar plumbing business and wants to help you do the same!

In this special edition of Potty Talk, Richard welcomes a fun new and informative podcast to the MDP family, hosted by plumbing business owners; for plumbing business owners looking to take their business to the next level.  Potty Talk #420 Craving a break from the daily grind? We hear you!

Join Richard and The Lovely Laura in this episode of Potty Talk as they unlock the key to a thriving plumbing business. Craving a break from the daily grind? We hear you!

Are you starting or struggling with your plumbing business? Join Richard in this powerful Potty Talk episode as he and the Lovely Laura share 7 things you can do today that ensure plumbing business success. Potty Talk #418 Craving a break from the daily grind? We hear you!

In this insightful Potty Talk episode Richard and Laura discuss and share the truth, tech, and tips to market your plumbing business. #417 ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, he grew it into a multi-truck, multi-million dollar plumbing business and wants to help you do the same!

Join Richard in this powerful Potty Talk episode as he and the Lovely Laura share with you some inside secrets about the plumbing business that can be the difference between your plumbing business thriving or dying. #416 ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, he grew it into a multi-truck, multi-million dollar plumbing business and wants to help you do the same!

Adaptability and Innovation are of the utmost importance to your plumbing business. Join Richard in this final episode of a 4-part special Potty Talk series entitled “Turning Pipe Dreams Into Reality” to learn how to position your plumbing business for long-term success. Potty Talk #415 ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, he grew it into a multi-truck, multi-million dollar plumbing business and wants to help you do the same!