Podcasts about Barbell

The busiest weekend of semfinals is upon us! Four in-person competitions are on the schedule as we continue to close in on the 2025 CrossFit Games in Albany, NY. Sean, Tommy, and Lauren preview the Torian Pro, Rebel Renegade Games, Syndicate Crown, and Far East Throwdown. They talk about the top storylines from each competition, what athletes you should be watching, and where the most exciting matchups will be. This episode is presented by Kreatures of Habit. Head to kreaturesofhabit.com and use the code "TEF" to save 20% on their Meal One overnight oats packed with 30g of protein per serving. This episode is sponsored by Thirdzy. Go to thirdzy.com and use the code "TEF" to save 20% on their Rest and Recovery collagen.

What does "Made In The USA" really mean? Not sure if we know still, but we had a fun time talking about it. Be on the lookout for that line in the sand coming this summer! Build Fast Formula Use code MASSENOMICS to save 10% on every order! BearFoot Shoes Use code MASSENOMICS to save 10% on every order! Juggernaut AI Use code MASSENOMICS to save 10%! The Strength Co Get some Go-To Plates! Texas Power Bars Get the Barbell that changed the game!

Urologist Dr. Victoria Bird joins Rip to discuss prostate health, the protective benefits of testosterone, and treatment protocols for prostate cancer.

We still have 5 in-person qualifying events left on the schedule, but it's never too early to start talking about the CrossFit Games. Individual event 1 in Albany has been announced. It's not sexy, but it's definitely necessary. Four more athletes earned a spot at the Games through The Fittest Experience this past weekend. Laurn Kalil gives us a first hand account of what went down in Oklahoma. Plus, Alex Gazan joins the show to talk about her win at the first World Fitness Project Tour stop, how she battled back from a shoulder injury, and how sleep might be overrated on a competition weekend. This episode is presented by Kreatures of Habit. Head to kreaturesofhabit.com and use the code "TEF" to save 20% on their Meal One overnight oats packed with 30 grams of protein per serving.

Finally, a tier list of protein foods that everyone in the world can completely agree on with absolutely no changes whatsoever! We can't wait for you to see where heavy hitters like cottage cheese and the chicken bake land. Don't forget to become a supporting member as soon as possible. Build Fast Formula Use code MASSENOMICS to save 10% on every order! BearFoot Shoes Use code MASSENOMICS to save 10% on every order! Juggernaut AI Use code MASSENOMICS to save 10%! The Strength Co Get some Go-To Plates! Texas Power Bars Get the Barbell that changed the game!

In this episode, Lawrence and Katie (@katieeenguyen.scott) hosts champion strongwoman athlete Inez Carrasquillo (@Inez_prostrongwoman). Inez shares her journey from a severe injury to winning the North American Arnold Classic Strongwoman competition. She also goes over her experience as a Rogue Invitational champion and new records. Katie talks about her experiences that lead her into becoming a personal trainer and the Director of Operations at Rockwell Barbell. Then, they discuss their collaboration and performance at Lollapalooza, and the supportive community at both Rockwell Barbell and Surge gyms.

Rip and stef talk about how the Blue Book - the third edition of Starting Strength - was developed.

In this episode of The Journey, Kevin is joined by Nick Votava and Elliot Ganet of Rockford Barbell, a local nonprofit dedicated to empowering youth through mindful movement and trauma-informed practices. Nick and Elliot share how their programs go beyond physical fitness, helping young people develop crucial social and emotional skills like self-awareness, relationship building, and responsible decision-making. Learn how Rockford Barbell is making a lasting impact on the community at ⁠https://www.rockfordbarbell.org/

Welcome to episode 156 of the Bodybuilding Down Under podcast! In this episode, we dive deep into optimising your push day training, breaking down the best approaches for chest and delt hypertrophy, and tackling some of the most debated questions around pressing and isolation work. Here's what we cover:

Over the course of three days we took four flights, drove 750 miles, and toured eight gyms! This trip was a blast for us, and we hope everyone enjoys the videos that come from it and our Table Talk episode with Big Dave coming soon. Hopefully you didn't miss out on our new drop! Build Fast Formula Use code MASSENOMICS to save 10% on every order! BearFoot Shoes Use code MASSENOMICS to save 10% on every order! Juggernaut AI Use code MASSENOMICS to save 10%! The Strength Co Get some Go-To Plates! Texas Power Bars Get the Barbell that changed the game!

In this episode, Lawrence and Ed talk with Dan Strauss. Dan is a Brazilian Jiu Jitsu Black Belt under Roger Gracie and Strength Training Aficionado. He talks about his journey from traditional Japanese Jiu Jitsu to Brazilian Jiu Jitsu and training under legends like Roger Gracie. They also cover philosophies on live sparring versus drilling. You can find Dan on Instagram (@raspberry_ape) or at www.apeacademyonline.com.

Rip answers questions from Starting Strength Network subscribers and fans.

The virtual in-affiliate semifinals are done pending video review. Sean, Tommy and Lauren talk about the top storylines from this past weekend's online event. Katrin Davidsdottir will soon be adding the title of "mother" to her list of accomplishments. The World Fitness Project is set to debut this weekend in the wake of their announcement that Adidas has signed on as their official footwear partner for the season. The crew talks about what they need to see from the new fitness league in order to call the kickoff a success. This episode is presented by Kreatures of Habit. Head to kreaturesofhabit.com and use the code "TEF" to save 20% on their Meal One prepakaged oats loaded with 30 grams of protein per serving. This episode is sponsored by Thirdzy. Got to thirdzy.com/TEF to save 20% on their rest and recovery collagen and improve how you sleep and recover each night.

Join us for an engaging conversation with Victor Baker, the passionate owner of Everything Barbell CrossFit. Victor shares his 10-year journey from beginning CrossFit to lose weight for a Border Patrol job, to owning a worldwide CrossFit business. Hear about his early challenges, from the intimidating first visit to HealthPoint CrossFit in Missouri to building his gym with his own hands. Victor also dives into his efforts to give back to the community through events and drives, highlighting how his upbringing in Mounds, Illinois, shaped his entrepreneurial and philanthropic spirit. Whether it's competing, coaching, or fostering a supportive community, Victor's story is a testament to hard work, faith, and laughter. 00:00 Introduction to Victor Baker and Everything Barbell CrossFit 00:28 Victor's Journey into CrossFit 02:59 Growing Up in Mounds, Illinois 05:19 Transition to Marion and Early Career 06:31 From Competitor to CrossFit Owner 10:53 Building the First CrossFit Location 15:49 Moving to the New Location 20:55 Growing Membership and Packages 21:39 Community Engagement and Food Drives 24:16 Balancing Business and Personal Expectations 26:01 CrossFit's Affiliate Model and Business Customization 28:51 Challenges and Joys of Small Business Ownership 30:15 Marketing Strategies and Social Media Presence 33:04 How to Join and Upcoming Events 37:01 Personal Motivation and Philosophy 38:47 Podcast Experience and Final Thoughts

On this special in-person episode of the Lawyer Lifter Podcast, we sit down with competitive weightlifter Cesar Flores to talk about his recent legal battle with USADA. Cesar opens up about the emotional toll, the fight to protect his career, and what it means to be back on the platform. He and Mel also talk training, mental health, and staying focused through adversity.

We dive into the wild world of online fitness groups—the good, the bad, and the cringe.  We also share our personal experiences, pet peeves, and maybe a few spicy takes. We also also talk cottage cheese, NBA, our latest drop. Build Fast Formula Use code MASSENOMICS to save 10% on every order! BearFoot Shoes Use code MASSENOMICS to save 10% on every order! Juggernaut AI Use code MASSENOMICS to save 10%! The Strength Co Get some Go-To Plates! Texas Power Bars Get the Barbell that changed the game!

Individual competition is back on this weeked with the in-affilliate virtual semifinals. Sean and Tommy talk about why they think the programming is a home run. CrossFit introduces a new Head of Safety, but what took so long? Four more athletes are heading to the CrossFit Games thanks to the Wodland Fest, and Cole Sager officially retires. Will Moorad joins the show to talk about the first WFP Tour Stop taking place in Indianapolis next week. Moorad talks about he challenges he faced while programming, why he had to take the rest of the schedule into account when coming up with the events, and why he wanted a taste of his own medicine. This episode is presented by Thirdzy. Head to thirdzy.com/TEF to save 20% on their Rest and Recovery Collagen to improve how you recharge while you sleep.

Rip discusses peptide hormones and interpretation of lab panels with Dr. Mike Wittmer.

On this week's episode I have on guest Mike Skiba to discuss legacy in powerlifting and making an impact more than just putting up a big total. We also dive into Covenant Conjugate and Hellbent origins

We discuss our biggest regrets when buying gym equipment, we also call a handful of our home gym nerd friends to find out their biggest mistakes. We also discuss a couple of our major life purchases! Build Fast Formula Use code MASSENOMICS to save 10% on every order! BearFoot Shoes Use code MASSENOMICS to save 10% on every order! Juggernaut AI Use code MASSENOMICS to save 10%! The Strength Co Get some Go-To Plates! Texas Power Bars Get the Barbell that changed the game!

Loved this one with Aussie Donnie Troy from Coqfighter.The early stage of the brand building journey is fun.you're so naive,everything is neweverything is freshIt's better than your “…old boring corporate job”But, at some point, it becomes hard.Unimaginably hard.Doubt soars in.Confidence wanesThe joy fades a little.Paul Graham calls it The Trough of SorrowThis episode will help you through Your Trough of SorrowWith a healthy seasoning of marketing, fried chicken and Lynard Skynard “free bird”Huge thanks to my boy for setting this one up.ON THE MENU:Why going ALL IN on your life's work will feel like “Work feels like play but also pain”Nassim Taleb's Barbell strategy for successful fried chicken shop: Micro/Macro, Systems/customer flairZen and The Art of Motorcycle Maintenance: why you need peace from mind vs. peace of mindWhy you must treat every part of your business as a “community”Too Many Stickers Rule: Why Bottom Up Leadership ALWAYS beats Top DownSeth Godin Competitors vs Colleagues Rule: Don't hate your competitorsWhy London is The Best City to Launch a Food & Drink BrandA La Carte Fried Chicken Menu + Alex Smith's Unique Points of Disagreement RuleBrand Building Lessons from Harley Davidson “offer people Status and Affiliation”

Karl Denninger returns to the podcast to discuss the costs and benefits of current and past economic actions and their ramifications.

The team online semifinal workouts have been released and one movement is grabbing a lot of attention. For the first time we have running in an online qualfier for the CrossFit Games. Sean, Tommy, and Lauren discuss the decision and why they think it's a risky move. Plus, the World Fitness Project continues to add sponsors and partners, and four more athletes earn a spot at the 2025 CrossFit Games. Josh Hicks joins the show to talk about his new role as the Director of Medical and Safety for the World Fitness Project, why he took on the roll, and how it compares to what he's done in the sport in the past. This episode is presented by Kreatures of Habit. Head to kreaturesofhabit.com and use the code "TEF" to save 20% on the healthiest overnight oats on the market packed with 30 grams of protein per serving.

In today's episode, I'm sharing a time-tested strategy that can boost your confidence when it comes to withdrawing money in retirement—the barbell strategy. Also known as the two-bucket approach, this method is designed to help you navigate market volatility while staying focused on long-term growth. I'll walk you through the who, what, when, where, why, and how of the barbell strategy—so by the end of this episode, you'll have a clear understanding of how it works and whether it's a fit for your retirement plan. Put simply, this strategy involves holding some of your retirement assets in low-risk, easily accessible accounts, while the rest remains invested for long-term growth. The goal isn't to predict the market—because no one can—but rather to create a structure that allows you to respond calmly and strategically, no matter what the market is doing.

Ep 62: In today's Ask Me Anything Episode, I'm answering your most recent questions—from syncing your training with your cycle to making the most of classes like OrangeTheory and F45, and how to keep training while traveling. Here's what we cover:Training during your period: when to push, when to pivotSmart swaps: can leg press replace squats?How to workout on a roadtrip.How long should a cut last?The hidden downsides of group fitness classes—and how to make them work for youHow I use periodization to keep long-term clients progressing without burnoutIf you've ever felt unsure about tweaking a program, sticking to structure, or trusting your body's signals—this one's for you!Start your 7 day FREE trial of my new app HERE!Want to work one on one with Chelsey?Set up a one on one consultation call here to see if personalized online training is right for you.Join a semi-private class in LA here.Email info@chelseyrosehealth.com to inquire about one on one in person training.Follow Chelsey on Instagram:@Chelseyrosehealth@StrengthtobuildFollow Chelsey on TikTok Here."Submit a question to the show"

The RISE of machines in home gyms. How many terminator references do you thing we can make in this?? We also cover important things (AGAIN) like cottage cheese. Build Fast Formula Use code MASSENOMICS to save 10% on every order! BearFoot Shoes Use code MASSENOMICS to save 10% on every order! Juggernaut AI Use code MASSENOMICS to save 10%! The Strength Co Get some Go-To Plates! Texas Power Bars Get the Barbell that changed the game!

In this episode of the Progressive Rehab & Strength Podcast, Dr. Rori Alter and Dr. John Petrizzo break down how strength training allowed a 75-year-old barbell trainee to avoid inpatient rehab after fracturing both her hip and wrist. Her story is a testament to how barbell training preserves function, independence, and quality of life—even after serious injury.   “The stronger you go into these sorts of situations, the better off you're going to be—because you're going to have more lean body mass, more muscle mass, more bone mineral density… So that if you lose some of it, you're not going to be as negatively impacted as someone who has low levels going in.” – Dr. John Petrizzo, PT, CSCS, PRSCC, SSC   Key Topics Discussed The role of strength training in rehab for older adults How physical therapists and orthopedic surgeons can safely use barbell exercises Adapting barbell training during recovery from fractures and surgery The benefits of building “physiological reserve” through strength Strategies to maintain training with one-sided injuries Using machines, bands, and unilateral work as part of barbell-based rehab Key Takeaways Strength training can prevent the need for inpatient rehab You can apply progressive overload without a barbell Barbell lifts can be safely modified in rehab Muscle and bone strength serve as protection, not risk, as we age   0:00 – 1:39 – Episode intro + Pat's story setup 1:40 – 5:00 – Pat skips inpatient rehab after hip + wrist fractures 5:00 – 9:30 – Strength training keeps older adults independent 9:30 – 10:50 – Rehab often unnecessary if strong enough 10:50 – 13:18 – Medical disclaimer + conceptual discussion 13:19 – 17:00 – How to train lower body post-fracture 17:01 – 22:00 – How to train upper body with one arm 22:01 – 25:00 – Applying progressive overload in rehab 25:01 – 30:00 – Healing timelines + early rehab mobility 30:01 – 35:00 – Managing PT visits + training around insurance limits 35:01 – 41:00 – Transitioning from rehab to barbell training 41:01 – 45:00 – Strength as physiological reserve in aging 45:01 – 52:00 – Doctors dismissing lifting + final takeaways   Listen now and share this episode with a clinician, athlete, or loved one who needs to hear it.     Got a question you would like the PRS team to answer on the show? Submit it here! https://forms.gle/7Vu2HmgHoeQY9xM59      If you're enjoying our podcast, please leave us a review on  Apple or Spotify.   Free Resources! Need help with an injury or programming? Book a free consultation call with one of the PRS Clinical Coaches here!   Interested in attending some of the free PRS community events and getting early access to PRS Podcast episodes? Sign up for our weekly newsletter here!   Join our Facebook Community for free form checks, live Q&As & more: https://www.facebook.com/groups/PRS.Barbell.Mastery     Get in touch with the show! Web: https://www.progressiverehabandstrength.com Email: podcast@progressiverehabandstrength.com  Rori IG: @rorimegan_prs John IG: @johnpetrizzo    

Tia Toomey is planning on saying goodbye at the Torian Pro. But does that mean she's really done with CrossFit? Sean, Tommy and Lauren talk about what might be ahead for the 7-time Fittest Woman on Earth and what legacy she leaves. The video reviews for the Age Group Semifinals are coming to a close. The crew talks about what they think went right, what went wrong, and what needs to be improved. This episode is presented by Kreatures of Habit. Go to kreaturesofhabit.com and use the code "TEF" to save 20% on their overnight oats packed with 30 grams of protein in each serving. This episode is sponsored by Thirdzy. Go to thirdzy.com/TEF to save 20% on their Rest and Recovery collagen and improve your sleep and recover better.

Rip discusses the foundations that Starting Strength model is built on to develop strength - movement patterns, stress, incremental loading.

Send us a textIn this delightfully grim and accidentally informative Daily Ops Brief, Peaches breaks down the Pentagon's latest hits—from promoting a retired Guard general (cue the four-star meltdowns) to “oops-we-erased-history” DEI compliance, all while dunking on the commissary's soggy sandwiches and the illusion of DoD fiscal responsibility.If you've ever wondered how to:Launch rockets on a budgetJustify skipping base grocery runsNavigate forced cultural purges via AIOr survive Space Force acronyms without rage-quitting the internet ...this one's for you.Also, you'll never look at sushi the same again. And that's a promise.

The IPF is up to its old tricks again, and we do our best to poorly breakdown all the powerlifting federation controversy. We also discuss gym equipment pricing, training sets and reps, and the secret key to what allowed Massenomics to exist. Build Fast Formula Use code MASSENOMICS to save 10% on every order! BearFoot Shoes Use code MASSENOMICS to save 10% on every order! Juggernaut AI Use code MASSENOMICS to save 10%! The Strength Co Get some Go-To Plates! Texas Power Bars Get the Barbell that changed the game!

Why are PT wages so low—and more importantly, who's responsible?In this episode of the PT Pintcast 6-Pack, we're joined by Matt Huey, a physical therapist, powerlifter, and healthcare humorist, who isn't afraid to ask the uncomfortable questions. With five Texas state powerlifting records under his belt and a serious passion for wage transparency, Matt breaks down the forces behind stagnant PT pay—and what we as a profession can do about it.This one's for the PTs and PTAs wondering if it's the APTA, the government, or just us holding the paycheck hostage.Expect real talk, some laughs, and ideas you haven't heard before on how to actually shift this conversation—and your income.

John and Blakely Fletcher are former CrossFit gym owners who now own an online nutrition and fitness coaching company called Digital Barbell.We talk about:- why to transition from group classes to a more effective and safer form of training.- how they balance fitness and nutrition while traveling full time- the simple nutrition habits that keep them lean, fit, strong, and healthy year round - common mistakes clients make - and much moreCheck them out on Instagram:@digitalbarbellWant to get a free 90 day gameplan on how to achieve your individual fitness goals? Take my free Metabolic Assessment

You could be spending hours in the gym every week, following whatever trendy routine is making the rounds, but if these foundational movements aren't in your arsenal, you're wasting your time and setting yourself up for injury.Today, on my 56th birthday, I'm giving you the gift of the 10 non-negotiable exercises every man over 40 MUST incorporate for true functional strength, mobility, and the physique you want.These aren't just random movements—they're the cornerstone exercises that build a bulletproof body as you age. The ones that fight sarcopenia, help you maintain independence and keep you moving pain-free well into your 70s and beyond.Timestamps:01:00 Why men over 40 need specific exercise selection03:27 #1: Goblet squat - the ultimate lower body movement07:38 #2: Incline dumbbell chest press for upper chest mass12:00 #3: Burpees - the non-negotiable total body exercise18:07 #4: Single-leg deadlift for balance23:13 #5: Kettlebell swing - the testosterone-fueling movement28:25 #6: Parallel bar dips for triceps mass and shoulder stability33:50 #7: Seated incline dumbbell curls for bicep development39:58 #8: Barbell rows for back density and posture44:02 #9: Lunges - all variations for lower body symmetry47:08 #10: Pull-ups - the true test of upper body strength52:25 BONUS: Anti-rotation and rotational core exercises

In this candid and insightful listener Q&A episode, Dr. Rori Alter and Dr. Alyssa Haveson of Progressive Rehab & Strength dive deep into two thought-provoking questions submitted by a competitive powerlifter navigating the post-meet blues and nutrition challenges.  They unpack the psychological and physical impacts of taking extended time off from training after powerlifting competitions, explore ways to manage training stress, and discuss how to realign your training goals during life transitions. Plus, they address the complex question of when to transition to maintenance calories after bulking or cutting. From athlete burnout and life balance to nutrition periodization and sport crossover (hello BJJ!), this episode is full of real talk, actionable advice, and behind-the-scenes coaching strategy.   Key Topics Discussed: When and how to take intentional time off after a powerlifting competition Psychological burnout vs. strategic off-season programming Communicating openly with your coach to optimize your program Training through lifestyle transitions like busy work seasons, family obligations, and other hobbies Adjusting expectations and recovery strategies in your 30s and 40s How to maintain strength without a meet on the horizon Pros and cons of adding high-stress sports (like BJJ) to your training in-season When to transition from a caloric deficit to maintenance Body composition discomfort vs. performance trade-offs Sustainable strength strategies and nutrition for competitive lifters Listener Takeaways: You don't have to earn your time off — you need to plan it intentionally. Your training should adapt to your life, not the other way around. Weight gain doesn't always mean strength gain — and that's okay. Lifters in their 30s and 40s need smarter recovery strategies and realistic expectations. If you're feeling something — mentally or physically — say something to your coach.   Resources Mentioned: Join the Secret Society of Barbell Mastery Facebook Group   Previous episode on weight classes & cutting #24 - Danny Lennon, MSc - Cutting & Confining to a Powerlifting Weight Class | A Decision Hierarchy Season 2, #2 - Choosing Your Powerlifting Weight Class | When to Cut, Bulk, And Compete   Got a question you would like the PRS team to answer on the show? Submit it here! https://forms.gle/7Vu2HmgHoeQY9xM59      If you're enjoying our podcast, please leave us a review on  Apple or Spotify.   Free Resources! Need help with an injury or programming? Book a free consultation call with one of the PRS Clinical Coaches here!   Interested in attending some of the free PRS community events and getting early access to PRS Podcast episodes? Sign up for our weekly newsletter here!   Join our Facebook Community for free form checks, live Q&As & more: https://www.facebook.com/groups/PRS.Barbell.Mastery     Get in touch with the show! Web: https://www.progressiverehabandstrength.com Email: podcast@progressiverehabandstrength.com  Rori IG: @rorimegan_prs Alyssa IG: @alyssahope_prs  

The first in-person Games qualifier is in the books, and the crew at CrossFit Mayhem set the bar pretty high. Sean, Tommy, and Lauren take a look back at a fun weekend in Cookeville, and tell the other events the lessons they should learn from Rich Froning and company.  Speaking of qualifiers, the Age Group Online Semifinals are officially done and the review process has begun. Five-time Masters Champion Jason Grubb joins Lauren and Tommy to talk about his concerns with the review process, what the CrossFit Athlete Council has been able to do, and what he thinks needs to change as we get ready for the Individual Online Semifinals. This episode is presented by Thirdzy. Head to thirdzy.com/TEF to save 20% on their Rest and Recovery Collagen.

Rip answers questions from Starting Strength Network subscribers and fans.

Tommy has had a home gym for one year now. We talk about what he has learned, what he would change, and if there's ever a future of commercial gym lifting for him. We also discuss marketplace transactions and the newest strongest man in the world. Build Fast Formula Use code MASSENOMICS to save 10% on every order! BearFoot Shoes Use code MASSENOMICS to save 10% on every order! Juggernaut AI Use code MASSENOMICS to save 10%! The Strength Co Get some Go-To Plates! Texas Power Bars Get the Barbell that changed the game!

Live competition is here! The first in-person semifinal is set to kickoff this weekend in Cookeville, Tennessee. Sean, Tommy, and Lauren preview the Mayhem Classic and tell you who they think might have the inside track in the battle the first two tickets to the CrossFit Games. Speaking of tickets, they're on sale for the Games in Albany. Are slow sales a sign of things to come for the sport in general or just an isolated problem? Age group athletes take on their in-affiliate semifinals this weekend and squats aren't on the menu...or are they? Plus, an update on the World Fitness Project season and a brilliant new name for knee sleeves.

Rip discusses how the those entering basic training are the demographic that most rapidly gets strong using the Starting Strength Novice Linear Progression and how a change in approach would prepare soldiers to operate effectively in the modern military environment.

Does Rogue Fitness play by the rules? Do they have to? Answers to these questions and a new “We Used To Be A Proper Country” segment this week. April 1st, 2025 may be our most important drop ever! Build Fast Formula Use code MASSENOMICS to save 10% on every order! BearFoot Shoes Use code MASSENOMICS to save 10% on every order! Juggernaut AI Use code MASSENOMICS to save 10%! The Strength Co Get some Go-To Plates! Texas Power Bars Get the Barbell that changed the game!

When silence on sustainability speaks louder than words—and boomers quietly steal the economic spotlight—you know it's time to rethink everything.In this episode of The FAM podcast, host Mark Kinsley recaps big takeaways from the 2025 ISPA conference in St. Pete's, featuring fresh insights from Scot Case, VP of Sustainability at the National Retail Federation, and economist Dr. Christopher Kuehl of Armada Corporate Intelligence.Episode Summary:Mark takes us behind the scenes at ISPA 2025 where the talk of the conference was “greenhushing”—the risky new cousin of greenwashing. Scot Case explains why being eco-silent may cost you consumer trust, while economist Dr. Christopher Kuehl breaks down the "barbell economy," proving that boomers are now powering home-related spending. From AI-powered green shopping to emotional consumer decisions, this episode flips traditional retail thinking on its head.3 Key Takeaways:Greenhushing is a PR Risk: Saying nothing about your eco-efforts can be just as damaging as saying too much.Boomers Are the New Power Buyers: Forget what you heard—older generations are investing heavily in home comfort.Sustainability = Quality: Durable goods aren't just better—they're now seen as more eco-conscious, especially in the mattress industry.

Bill and Justin join Lawrence on this episode, where they discuss the links between creativity, formative experiences in education, strong mentorship, and personal growth. Bill shares his journeys taking him from Big Tech, to becoming an educator, and insights from his experience in tech entrepreneurship. They also cover resilience through trauma, teamwork complexities in the video game and tech industries, along with the ongoing process of learning through shared experiences.

Randall of Grunt Proof joins Rip to discuss the importance of strength for the modern military and how to get it done.

The greatest CrossFit athlete of all time is taking on a new challenge. Tia Toomey is turning her attention to HYROX. Sean, Tommy and Lauren discuss the move and tell you why they think she deserves to be considered one of the greatest female athletes of all time. Emma Lawson is hoping some Brute force will get her to the next level. The World Fitness Project's inaugural season is officially underway, you're gonna need more judges for the in affiliate semifinals, and live competition is right around the corner. This episode is presented by Thirdzy. Head to thirdzy.com/TEF to save 20% on their rest and recovery collagen to help you sleep better and your body to repair more efficiently.

The Ego Olympics were unlike any other strength sports event. Jujimufu brought a once in a lifetime gathering of lifters together for 6+ crazy events! Build Fast Formula Use code MASSENOMICS to save 10% on every order! BearFoot Shoes Use code MASSENOMICS to save 10% on every order! Juggernaut AI Use code MASSENOMICS to save 10%! The Strength Co Get some Go-To Plates! Texas Power Bars Get the Barbell that changed the game!

The 2025 CrossFit Open is officially closed. Sean, Tommy and Lauren talk about what they liked these past three weeks and take a look ahead as we move to the semifinals. The World Fitness Project continues to release details about their inaugural season and have a way in which they're looking to partner with gyms. A former Olympian is interested in purchasing CrossFit. The crew discusses what Shawn Johnson could potentially bring to the table that would help grow the methodology and the sport. And finally, Chris Cooper from Two Brain Business talks with Sean about the impending sale of CrossFit, why someone might be interested in purchasing the brand, what are the key events over the last ten years that led us to this point, and what he thinks new owners need to do on day one. This episode is presented by Thirdzy. Head to thirdzy.com/TEF to save 20% on their Rest and Recovery collagen and improve your sleep and overnight recovery.

Rip and team discuss the importance of strength training for women, common misconceptions that can block proper training, and why Starting Strength for women is... Starting Strength.

Big Nicolas Cambi joins us for this one to talk strongman, horses, Boston, and dubstep. We are officially on the road to 600 reviews, so don't forget to leave us a 5-star review! Build Fast Formula Use code MASSENOMICS to save 10% on every order! BearFoot Shoes Use code MASSENOMICS to save 10% on every order! Juggernaut AI Use code MASSENOMICS to save 10%! The Strength Co Get some Go-To Plates! Texas Power Bars Get the Barbell that changed the game!

Colten Mertens and Mirjam Von Rohr are owning the 2025 CrossFit Games Open. Sean, Tommy and Lauren talk about their performances, why they love the live announcements, and what stands out on the leaderboard after two weeks. The CrossFit Games and the World Fitness Project run into a copyright issue. Plus, two men who will be running in-person semifinals, Wilson Pak and Jeremy Thiel, sit down with Lauren to talk about the challenges of running and event within a competitive season, how they prepare to overcome them, and why this is a great opportunity for them to continue to grow their events. This episode is presented by Thirdzy. Head to thirdzy.com/TEF to save 20% on their Rest and Recovery collagen to improve you sleep and recovery.