Podcasts about google premier partner

Rob Murray is the Co-founder and CEO of Intrigue Media, a digital marketing company that has been empowering and growing businesses in the home improvement space for the last 15 years. Intrigue has been on Canada's Growth 500 list for four years, is a Google Premier Partner and is Meta Certified. Rob directs the organizational vision, works with clients to grow their businesses, and ensures that Intrigue has the right people and the right tools to get results. He is the past President of the Entrepreneurs' Organization in Southwest Ontario and past digital marketing chair for his local hospital board.

Episode Title: Building Through Adversity — John Horn on Leadership, Google Ads, and Learning to “Count It All Joy”Episode Description:In this episode of Braving Business, we sit down with John Horn, CEO of StubGroup, a top-tier Google Premier Partner agency that manages digital ad campaigns for clients around the globe. But John isn't your typical tech CEO—he didn't start in Silicon Valley, and he didn't have a blueprint. He built his leadership style in real time, often the hard way, with a deep belief in values-first decision-making, transparency, and good old-fashioned grit.John was StubGroup's first employee, eventually becoming its CEO just months before the pandemic hit. What followed? A massive drop in client ad spend, an existential business threat, and a defining leadership moment. Instead of hiding behind closed doors, John chose candor and connection, rallying his team through open-book leadership and a whole lot of pacing around his office.In this conversation, John shares:How growing up with a mix of blue-collar and corporate jobs shaped his leadership instinctsWhat really happened behind the scenes when StubGroup's revenue collapsed during COVIDHis biggest lessons from hiring—and firingWhy transparent leadership builds long-term trust, even when the news isn't goodWhat it takes to teach digital ads to 100,000+ students and rack up millions of YouTube viewsHow his faith informs his worldview and his favorite phrase: “Count it all joy”Whether you're a founder figuring things out, a leader trying to balance growth with integrity, or just someone wondering how the heck Google Ads actually work, John delivers practical wisdom with a down-to-earth tone and a few laughs along the way.Key Takeaways:Transparency builds trust faster than perfection ever couldThe most resilient teams are led by people willing to be human first, boss secondYou don't need a flashy background to be an effective, values-driven leader in techConnect with John Horn:Website: StubGroup.comYouTube: StubGroup's ChannelLinkedIn: John HornContact Us: Visit www.bravingbusiness.com for more information, episodes, and updates.John's story is a powerful reminder that leadership isn't about having all the answers—it's about showing up, owning the hard stuff, and pacing through it anyway. Tune in to hear how one scrappy Google Ads guy became a trusted CEO, teacher, and advocate for resilient business done right.

Sean Grabowski is the Founder of Keepers Digital, a Vancouver-based digital marketing agency specializing in Google and Meta advertising. With over a decade of experience in pay-per-click advertising, he has managed over $25 million in ad spend, achieving top 1% status on Upwork and becoming a Google Premier Partner. Sean's expertise spans various industries, including SaaS, e-commerce, and professional services, where he has consistently driven profitable results for clients. He is recognized for his data-driven approach and commitment to transparency, ensuring clients receive measurable and impactful marketing solutions. In this episode… Google Ads campaigns can be complex, and many businesses struggle to optimize them effectively. Common mistakes include outdated campaign structures, failure to leverage AI-driven optimization, and unrealistic expectations about immediate results. How can companies refine their advertising strategies to maximize return on investment? PPC expert Sean Grabowski says digital advertising success requires a data-driven approach and a clear understanding of performance metrics. He explains that AI has transformed Google Ads, making it essential to consolidate campaign data for more effective targeting. To improve ad performance, businesses should focus on strategic ad placements, continuously test creative assets, and ensure their sales processes align with their marketing efforts. By setting realistic expectations and refining campaign structures, companies can achieve sustainable ad growth. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Sean Grabowski, Founder of Keepers Digital, to discuss the evolving landscape of paid advertising. Sean shares insights on scaling digital marketing campaigns, hiring a remote team, and optimizing ad strategies for long-term success. He also breaks down the importance of managing client expectations, the impact of AI on PPC campaigns, and key lessons from working with major global brands.

In this episode of ProSeries, we sit down with Robert Murray, Co-founder and CEO of Intrigue Media, a powerhouse digital marketing company that helps businesses break free from stagnation and reignite their growth.With nearly 20 years of entrepreneurial experience, Robert shares how he and his co-founder turned $400 in cash into a multi-million dollar company, scaling Intrigue to 30+ employees and $5M+ in annual revenue. As a Google Premier Partner and Meta Certified agency, Intrigue has helped over 1,000 businesses—especially in the home improvement industry—boost their visibility and attract higher-quality leads.In this episode, Robert dives into:✅ The biggest marketing mistakes holding businesses back✅ How to create a marketing strategy that actually drives revenue✅ The importance of people, culture, and leadership in scaling a company✅ The key growth lessons from running one of Canada's fastest-growing businessesWhether you're a business owner looking for real growth strategies or an entrepreneur inspired by startup success stories, this episode is packed with valuable insights you won't want to miss!

Discover how to plan for success, balance your ad strategy, and tackle tough competition on a budget. Packed with actionable advice and real-world examples, this conversation is a goldmine for startups, entrepreneurs, and marketers looking to master paid advertising.Learn More:Free Google Ads Guide: StubGroup Free ResourcesChapters:Introduction and Guest Overview (0:00)Why Google Ads and Podcasts Work Together (2:00)What is Audience Testing in Google Ads? (4:00)How to Attract High-Quality Leads (9:00)Planning for Success: Avoiding Too Many Leads (10:00)Tips for Generating Leads and Revenue on a Budget (15:00)Niche vs. Broad Google Ads Strategies (17:00)Training Teams for Google Ads Excellence (21:00)The Journey to Becoming a Google Premier Partner (22:00)Closing Thoughts and Key Takeaways (23:00)

Learn how to leverage digital marketing strategies like SEO, PPC, AI, and omnichannel approaches to drive business growth. In today's episode, we're talking about what it takes to succeed in digital marketing today. From mastering SEO and PPC strategies to building trust and personalizing your approach, we'll share practical tips to help your business stand out. Whether you're new to these ideas or looking for fresh ways to grow, this conversation will leave you with actionable insights to strengthen your marketing efforts and connect with your audience. Our guest today is Andrew Young, the founder of Core and More Technologies, a Google Premier Partner and one of the most recognized names in internet marketing. With over a decade of experience, Andrew has a talent for creating innovative solutions, empowering teams, and delivering results that matter. I'm thrilled to share his expertise and unique perspective with you in this episode. In this episode you will: SEO is shifting with AI and new platforms, influencing how businesses connect with audiences. The EAT (Experience, Expertise, Authoritativeness, Trustworthiness) algorithm is key to improving search rankings. Targeted keyword research and buyer personas are essential for attracting high-quality leads. Retargeting is crucial as buyers research multiple sources before purchasing. A strong marketing strategy blends SEO, PPC, and omnichannel approaches to build trust and drive growth. All this and more, on this week's episode of Beyond 7 Figures. Stay tuned next week when we talk about . So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: https://www.coreandmoretechnologies.com/ https://predictableprofits.com/ https://www.youtube.com/@PredictableProfits https://www.facebook.com/PredictableProfits https://www.linkedin.com/company/predictable-profits/

Ian Lewis is the Head of Data & Analytics at Launch, the happy performance agency. And not just happy, they are also Google Premier Partner and twice winners of Europe's best small PPC agency. In this episode, we discuss: Implementing Consent Mode V2 Using Enhanced Conversions Collecting first-party data whenever you can Dive in: [07:54] Google Ads changes driven by new privacy legislations. [09:53] Cookie consent tools integrate with Google's ad system. [14:12] Google uses first-party data despite cookie declines. [17:33] Collect data to enhance user experience and ads. [19:47] Shopify collects data easily integrating with platforms. [24:08] Time changes carefully to avoid data misalignment. [25:43] Insider Tips from Ian! Find the notes here: https://keepopt.com/228 Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

In this episode of Potty Talk, host Richard Behney welcomes Matthew Werner, owner of Pine Grove Plumbing in Penticton, British Columbia. Matthew shares his inspiring journey of how he transformed his business by implementing the principles learned from the Success Academy. Discover how he went from charging $125 to $350 per hour, and how this significant change not only increased his revenue but also enhanced customer satisfaction. Matthew discusses the importance of having an honest hourly rate, the impact of proper branding, and the benefits of investing in quality customer service. Tune in to hear valuable insights and practical tips that can help you elevate your home service business to new heights.

In this insightful Potty Talk episode, Coach Richard explores the proven mechanics behind the MDP Service-Sales System's remarkable success rate. Learn about the unique blend of customer psychology and sales tactics that helps close nearly every call, and get tips on integrating these techniques into your day-to-day operations.

In this episode of Potty Talk, host Richard Behney delves into the toughest challenges he faced during the first year of starting his home service business. From balancing family responsibilities and financial pressures to navigating the pitfalls of relying on general contractor accounts, Richard shares candid insights and lessons learned. Don't miss Richard's compelling story of resilience and strategic growth in the face of adversity. LEARN MORE and CONNECT with us: ◆ Website: https://milliondollarpro.com/ ◆ Facebook: https://www.facebook.com/themilliondollarpro ◆ Instagram: https://www.instagram.com/themilliondollarpro ◆ YouTube: www.youtube.com/@UC0Fh1HN4RvOw2hMk9n5PysA

Pricing isn't just about covering costs-it's about building a profitable business. Tune in as Coach Richard discusses how to integrate all your expenses, including the often-overlooked indirect costs, into your pricing model. Get practical tips on ensuring your hourly rate reflects the true value of your services LEARN MORE and CONNECT with us: ◆ Website: https://milliondollarpro.com/ ◆ Facebook: https://www.facebook.com/themilliondollarpro ◆ Instagram: https://www.instagram.com/themilliondollarpro ◆ YouTube: www.youtube.com/@UC0Fh1HN4RvOw2hMk9n5PysA

On this special episode of Potty Talk, we've got Tony and Allison Walley from Walley Plumbing sharing their incredible journey. They went from a chaotic, roller-coaster life, barely staying afloat, to running a booming, multi-truck, multi-million dollar business. Tony was in the game for years, always feeling like he was just surviving. But after diving into the MDP Success Academy, everything changed. In just a year, by following the MDP Systems I teach in the Success Academy, they transformed their business and their lives. Now, they spend their days with their kids, traveling, and truly living in freedom. They put in the hard work, followed the systems, and are now reaping the rewards. Tune in to hear their amazing story and find out how you can achieve the same success! LEARN MORE and CONNECT with us: ◆ Website: https://milliondollarpro.com/ ◆ Facebook: https://www.facebook.com/themilliondollarpro ◆ Instagram: https://www.instagram.com/themilliondollarpro ◆ YouTube: www.youtube.com/@UC0Fh1HN4RvOw2hMk9n5PysA

Welcome to a game-changing episode of Potty Talk! Join Coach Richard as he reveals how to brand your Plumbing, HVAC, and Electrical Home Service Business. Discover how intuitive design, emotional engagement, and trust-building can revolutionize your brand and attract more customers.

Send us a Text Message.Welcome to this episode of The Digital Revolution Podcast! Today, we dive into the world of marketing mastery with Daryl Klingaman, an extraordinary leader whose career in marketing and sales is as inspiring as it is impactful.Daryl's journey from a humble farm in Wisconsin to scaling a top Google Premier Partner agency, Disruptive Advertising, is packed with valuable lessons for business owners and entrepreneurs alike. His story is a testament to the power of hard work, strategic thinking, and the relentless pursuit of excellence.In this episode, you'll learn:•The Importance of Authenticity: How staying true to your brand's core identity is crucial in today's competitive market.•Strategies for Growth: Daryl shares his insights on how businesses can stay competitive and thrive in the digital age.•Building a Brand: The critical role of building a strong brand and how it can elevate your business online.•Future Trends: Daryl discusses where he sees the future of marketing heading, emphasizing the increasing importance of brand and creative strategy.Daryl also shares his personal philosophy on risk-taking and resilience: “It's better to fail daring greatly than to have not tried at all. Even if you fall flat on your face, how much better is that than never having taken a chance?”Join us as we explore Daryl's transformative approach to business and marketing, offering you practical advice and strategic insights to help you grow your business and significantly impact the digital world.Get In Touch With Daryl:LinkedIn: https://www.linkedin.com/in/darylklingaman/Website: https://www.embr.com/Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

Are you invoicing customers? Join Expert Richard Behney, the Million Dollar Pro, in this Potty Talk episode as he breaks down how to collect payment the same day as service delivery and lead to happier customers, fewer disputes, and an increase in 5-Star reviews. If you want to discover how others have become the leading plumbing, electric, and HVAC pros in their area, click the subscribe button to learn the essentials of running a business and achieving success!

Say goodbye to free estimates and hello to something better! Tune in to this powerful episode of Potty Talk as Coach Richard shares why making this switch will make your business boom and customers cheer. Potty Talk #430 Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, he grew it into a multi-truck, multi-million dollar plumbing business and wants to help you do the same!

What is piece-rate pay and how does it benefit both techs and business owners? Join Coach Richard in this Potty Talk episode deep dive into the mechanics of piece-rate pay, exploring how it motivates and aligns tech performance with the financial health of the business. ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, he grew it into a multi-truck, multi-million dollar plumbing business and wants to help you do the same!

Ever wonder why flat-rate pricing is preferred by so many plumbing customers? Join Coach Richard and The Lovely Laura in this informative episode of Potty Talk as they break down the psychological and financial reasons behind this preference. Potty Talk #428 ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, he grew it into a multi-truck, multi-million dollar plumbing business and wants to help you do the same!

In this episode of the Schbang In It Podcast, we sit down with Arjun Melwani, founder of OG Samosa, to discuss the world of cloud kitchens and the evolving landscape of food delivery. Arjun shares his experiences and insights into what led him to pursue a delivery-only kitchen model and how it differs from traditional dining establishments.   Join us as we explore how Arjun navigates the challenges of running a virtual kitchen, from ensuring food quality during delivery to optimising operations and managing costs. We'll also touch on the emerging trends he's noticed in the industry and how he's working to build brand awareness and loyalty without a physical storefront.   Whether you're interested in the rise of cloud kitchens or considering starting your own food delivery brand, this conversation offers valuable perspectives on the future of the food industry. Don't miss this engaging discussion with Arjun Melwani of OG Samosa!   Arjun Melwani's LinkedIn -  https://www.linkedin.com/in/arjun-melwani-1216931b2/    Indraneel Gawde's LinkedIn -  https://www.linkedin.com/in/neel-gawde-a027a196/   #SchbangInIt is now streaming live on Spotify, YouTube & all other major platforms. --------------- Produced By : Mriganka Kumari    Video Team: Ankit Sunil Philip Kannamkulam   Equipment: SK Vision   Design Team: Bhreehan About Us: Schbang, established in 2015, is a Creative, Technology and Media Transformation company with offices across Mumbai,  Bangalore, Delhi-NCR, and London, UK.   With a team of 1000+ members, it delivers growth-driven end-to-end solutions across creative development, strategic advisory, film production, web, design, content, data science, and media planning & buying verticals. It is also a valued Google Premier Partner, Adobe, Hubspot, MoEngage, Shopify, ONDC, and Zoho Premium Partner.   It has featured as a LinkedIn Top 25 start-up in 2018 and 2021 and on Financial Times' 450 High Growth Companies in the Asia Pacific List. In the last few years.   Schbang has created some exciting and award-winning digital work for brands like Jio, Fevicol, Ashok Leyland, Garnier, Cipla,  Asian Paints, Finolex Pipes, Crompton, Philips, Kaya Skin Clinic, London Dairy, Mattel, Xiaomi India, ASUS and many more brands.   Schbang is Founded by: Harshil Karia, Akshay Gurnani, Sohil Karia   Visit our Website: https://www.schbang.com/   Visit SchbangQ's Website: https://www.schbang-q.com/   Follow us on Instagram: https://www.instagram.com/schbang/?hl=en   Apply to work with us at: https://careers.schbang.com/jobs/Careers   Email us your briefs & ideas at bd@schbang.com #CreatingASchbang #SchbangInIt

Is the culture in your plumbing business holding you back or propelling you forward?  In this Potty Talk episode, Richard and The Lovely Laura share how to ensure your desired culture becomes second nature with your staff. Potty Talk #427 ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, he grew it into a multi-truck, multi-million dollar plumbing business and wants to help you do the same!

Ever get flustered by customer objections?  Join Richard in this informative Potty Talk episode as he shares an easy process that will turn most customer objections into approval. Potty Talk #426 ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, he grew it into a multi-truck, multi-million dollar plumbing business and wants to help you do the same!

Customer service is key for growing your plumbing business. In this episode of Potty Talk Richard explains just what service will have your customers leaving raving 5-Star reviews. Potty Talk #425 ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, he grew it into a multi-truck, multi-million dollar plumbing business and wants to help you do the same!

Join Richard in this powerful episode of Potty Talk as he shares 5 tried and tested nuggets of gold to make more money with your plumbing business. ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, he grew it into a multi-truck, multi-million dollar plumbing business and wants to help you do the same!

Join Richard, The Million Dollar Plumber and The Lovely Laura for another insightful episode of "Potty Talk" where they share their expertise on building a plumbing business with your spouse. As seasoned entrepreneurs and industry experts, Richard and Laura understand and unveil three essential things you need to prioritize to ensure harmony and success in your business, marriage, and life together. ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, he grew it into a multi-truck, multi-million dollar plumbing business and wants to help you do the same!

Are you finding it challenging to establish your brand's presence on social media platforms? You're not alone. Join Richard and The Lovely Laura as they dive into the common struggles faced by plumbing businesses trying to build their brand identity online. Whether you're just starting out or a veteran, this Potty Talk episode is power-packed with actionable insights to help you unlock the full potential of social media for your brand. ------------------------------------------------------------------------------------

Award-winning Irish digital marketing agency VROOM Digital is proud to announce that they have once again achieved Premier Partner status in the Google Partners program, affirming its position in the top 3% of Ireland-based Google Partners. This prestigious recognition underscores VROOM Digital's expertise in optimising campaign performance for clients, driving growth through meticulous campaign management, and showcasing proficiency in Google Ads with various certifications. This accreditation marks another significant milestone for VROOM Digital, building upon the successes of the previous year where multiple client campaigns received industry accolades. Throughout 2023, VROOM Digital's campaigns were honoured at esteemed events like the Digital Media Awards, where they've previously secured four awards, reinforcing their commitment to excellence and delivering outstanding results. Shane Curtin, CEO & Founder, VROOM Digital, said, "we've secured our eighth consecutive year as a Google Premier Partner. This recognition reaffirms our consistent presence among the elite top 3% of agencies in Ireland. It's a testament to the profound expertise of our team, reflecting our commitment to delivering unparalleled service. We're unwavering in our dedication to upskilling and retraining, empowering our clients with the knowledge necessary to excel." VROOM Digital now stands among only nine accredited Google Partners in Ireland and holds the esteemed title of Meta Business Partner, further validating their proficiency in advertising across social platforms. Bronagh McNamara, Chief Client Officer, VROOM Digital, said, "this accreditation not only demonstrates our exceptional capabilities within the industry, but also aligns our clients with exclusive benefits that will contribute towards their success and growth with Google Ads. Our achievement isn't just a badge; it's a testament to the hard work and dedication of our team. We look forward to continuing our partnership with Google and delivering exceptional outcomes for our clients." VROOM Digital remains a distinguished member of a select group of Premier Partners in the Google Partners program. This initiative caters to advertising agencies and third parties managing Google Ads accounts, providing them with innovative tools, resources, and support to empower their clients' online success and growth. See more stories here.

Connect with Nicole at: Nicole Penn | LinkedInNicole Penn is the CEO of the EGC Group, a marketing and digital agency with offices in Manhattan and Melville. A creative marketing and digital strategy veteran, Nicole and her team have led the strategic marketing direction for companies that include Canon USA, Brother International, Thompson Reuters, Mayo Clinic, among others. Under Nicole's watch, the agency has been named an Inc. 500 Fastest Growing Company, an Agency Post Top 100 Agency and a Google Premier Partner. Additionally, Nicole Penn is the Chief Marketing Officer of Digital Wellness, a leading global business committed to improving people's health and wellbeing. Nicole is also the co-founder of Raydeus, a digital marketing platform built for local marketing. She has been named among the Five People to Watch in Advertising and Top Advertising Executive. In 2015, she was awarded among the Top 50 Most Influential Women. In 2019, Nicole was selected as a member of the Forbes Agency Council. Nicole has been published in Mashable, People Magazine, MediaPost, Luxury Daily and AdWeek. Her board affiliations include The New York Foundation for the Arts, Tribe Global, the Young Presidents Organization, and she is a member of the Harvard Business School YPO Presidents Program Please leave a review or send us a Voice note letting us know what you enjoyed at:Back2Basics reconnecting to the essence of YOU (podpage.com)Follow us on IG and FB @Back2BasicsPodcast

Kasim and Ralph cut through the marketing agency jargon to reveal the true significance behind the titles "Google Premier Partner" and "Meta Business Partner." Do these certifications and badges hold real value? Should you base your marketing agency choice solely on these credentials? They answer these burning questions and more, so you can make an informed decision when selecting the right marketing agency for your business.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Sniff Out Your Marketing Agency's B.S | EP 514: • How to Sniff Out Your Marketing Agenc... Related Video:

Up&UP, agenzia del gruppo NUZO, certificata Google Premier Partner e specializzata nel supportare le PMI ad ottenere risultati concreti e misurabili grazie al Digital Marketing, è stata scelta da Tognana, storica azienda attiva nella produzione e distribuzione di porcellane da tavola, pentole e home decoration, con l'obiettivo di sviluppare l'e-commerce Tognana Professional, aumentando awareness, conversioni e fidelizzazione della clientela.Il Gruppo NUZO, attraverso le competenze specifiche delle sue agenzie di comunicazione specializzate, offre una vasta gamma di servizi per soddisfare le esigenze delle aziende nel campo del marketing, comunicazione, branding, eventi e strategie digitali.

Matt Walde runs an inbound marketing agency called Brightlark. He focuses on B2B SaaS companies and tech. They're often challenged when it comes to growing and scaling their businesses. With Inbound marketing solutions from Brightlark, clients predictably attract, engage, and retain more of the right clients. Their clients see more leads, more customers, and a higher lifetime value from their user base. They've been in business over 16 years, and have helped over 400 companies grow online. They're a HubSpot certified agency, and a Google Premier Partner. He's also a UGURUS Elite member.

The eCommerce business is one of the most challenging businesses to own. If you know nothing about digital marketing and the PPC advertising model, chances are, the business will fail miserably.  In this insightful episode, I had a chance to speak with Brett Curry, a man who has built a good reputation in the eCom space. We will both dive into moving an eCom business off to Amazon, building a BRAND, and scaling it! Brett is the CEO of OMG Commerce, a digital marketing agency - Google Premier Partner and Amazon Ad Partner. Brett is the host of two leading eCommerce podcasts - Spicy Curry and eCommerce Evolution Podcast highlighting what's new and what's next in eCommerce. He and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands. They've worked with an impressive array of brands including NATIVE, Boom by Cindy Joseph, Monin, Organifi, Madison Reed, and many more. He's a frequent speaker on top industry stages like Traffic & Conversion Summit, Social Media Marketing World, SellerCon, IRCE, and more.  We have tackled numerous topics such as taking an FBA business to selling and building it into a brand off Amazon. What are the things you should have in place before moving your brand off Amazon? Which platforms are better to market on and why based on user intent and what that even means? We have also discussed how to think from selling a product to serving your customers and community. How can you shape your eCommerce business into a BRAND and sell more products that help more people? Why should you flip your thinking and move towards a race to the top rather than a race to the bottom and how that helps everyone, even the customers, businesses, and the world? Lastly, Brett will answer the controversial question - Can being on Amazon hurt a brand?!  You will surely love this episode, watch and listen to it right now!   Episode Highlights 04:30 How can you diversify a business off Amazon? 11:55 Setting the Cost per Acquisition off Amazon 18:50 Marketing campaigns that work in the eCom space 21:50 Structuring the AD budget for generating new traffic and remarketing campaigns 22:40 How does Demand Capture differ from Demand Generation? 24:28 Understanding the Customer Journey to create a meaningful business 28:19 How does an eCom Business evolve into a Brand? 32:13 How does Customer feedback help a business grow? 37:56 How to build a GREAT brand? 45:05 Where can you find Brett? About The Guest Brett Curry is the CEO of OMG Commerce, a digital marketing agency - Google Premier Partner and Amazon Ad Partner. Brett is the host of two leading eCommerce podcasts - Spicy Curry and eCommerce Evolution Podcast highlighting what's new and what's next in eCommerce. He and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands. They've worked with an impressive array of brands including NATIVE, Boom by Cindy Joseph, Monin, Organifi, Madison Reed, and many more. He's a frequent speaker on top industry stages like Traffic & Conversion Summit, Social Media Marketing World, SellerCon, IRCE, and more. He's also been featured on top industry publications such as Search Engine Journal, Smart Marketer, the Shopify Blog, and more.   Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework  (https://buyingonlinebusinesses.com/freeresources/) ➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS as a BOB listener  (https://bit.ly/3BusZE3)   Connect with Brett Curry: ➥ https://www.omgcommerce.com/ ➥ https://www.omgcommerce.com/spicy-curry-podcast ➥ https://www.omgcommerce.com/ecommerce-evolution-podcastSee omnystudio.com/listener for privacy information.

Performance MAX campaigns are HOT right now. This super campaign type combines ALL of Google's channels into one campaign - Search Ads, Shopping Ads, Display Ads, Gmail Ads and YouTube ads all in one. We're seeing amazing early results and believe this will be a game changer for eCommerce brands.To break it down, we're joined by Google Premier Partner Brett Curry.Brett is the CEO of OMG Commerce, a digital marketing agency, Google Premier Partner and Amazon Ad Partner. Brett is the host of two leading eCommerce podcasts - Spicy Curry and eCommerce Evolution Podcast highlighting what's new and what's next in eCommerce. He and his team manage Google, YouTube, and Amazon ad campaigns for growing eCommerce brands. They've worked with an impressive array of brands including NATIVE, Boom by Cindy Joseph, Monin, Organifi, Madison Reed and many more. He's a frequent speaker on top industry stages like Traffic & Conversion Summit, Social Media Marketing World, SellerCon, IRCE and more.Show LinksOMG CommerceYouTube Ad Examples GuideHow to Create Google Shopping Ads for Your StoreSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this episode Richard and Laura break down the movie Rocky and how it applies to the Plumbing Business. Potty Talk, THE show for plumbing business owners. Richard Behney, The Million Dollar Plumber, teaches the "business" of plumbing -- everything from how to start a plumbing business to pricing correctly, finding new customers, hiring the best plumbers, branding your company to stand out in your market, increasing your online presence and everything in between. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, he grew it into a multi-truck, multi-million dollar plumbing business and wants to help you do the same! FREE Million Dollar Plumber Blueprint to learn how to build a secure and profitable plumbing business to make more money and live a life you love. https://www.plumbingbusinesssuccess.com/blueprint JOIN my Million Dollar Plumber Success Academy where I teach you the BUSINESS of plumbing. Grab a 14-Day FREE trial now: https://www.plumbingbusinesssuccess.com/success LEARN MORE and CONNECT with us: ◆ Website: www.themilliondollarplumber.com◆ Facebook: www.facebook.com/themilliondollarplumber◆ Instagram: www.instagram.com/themilliondollarplumber/ Check out more POWER TOOLS for your business: → ServiceTitan is the world's leading all-in-one software for commercial and residential HVAC, plumbing, electrical, and other field service businesses. Mention Million Dollar Plumber to get a HUGE discount! www.plumbingbusinesssuccess.com/servicetitan → Get Google Verified with SearchKings, a Google Premier Partner, and get The Million Dollar Plumber discount. http://bit.ly/mdp-searchkings → ApplicantPro is the ultimate hiring solution for plumbing companies to increase applicant flow, skillfully screen and select candidates, and make quality hires without breaking the budget. No IT or HR team is required. https://www.applicantpro.com/mdptrial/ → Gusto makes it easy to onboard, pay, insure and support your hardworking team. Check it out here: http://bit.ly/2KnltUW → Save $500 On A Logo/Vehicle Wrap Package With The Million Dollar Plumber Discount! KickCharge Creative is a team of creative experts with experience building brands and bringing them to life in amazing vehicle wraps, informative collateral, powerful web design, and smart digital marketing campaign. Get more info here: www.plumbingbusinesssuccess.com/kickcharge

Over 10 years, Pure SEO has grown from being a one-man-band into one of the largest independent digital marketing agencies in APAC and a Google Premier Partner. We have done this through leading, innovating and – following an ethical path. Pure SEO contributes to the development of the local search marketing industry through its active participation, thought leadership and evangelisation of digital. The team at Pure SEO: Regularly lectures for the New Zealand Marketing Association & the University of Auckland's MBA programme. Has partnered with Unitec Institute to deliver courses for the next generation of digital marketers. Contributes columns for iStart, M2 Magazine and NZ Business. Attends industry events such as Google Training Sessions, MeasureCamp, WordPress Meetups & more. Has members on the Advisory Committees for Unitec & the NZ Marketing Association (Digital). Has been featured on TVNZ's ‘Seven Sharp' as industry experts on digital privacy, search, social media, and analytics. Has provided expertise for the book “How to Get to the Top of Google Search” by Richard Conway (CEO), published by Penguin Randomhouse. Connect with Richard: https://pureseo.com/au/ https://www.linkedin.com/in/pureseo/ ▼ ▼ You can connect with/follow Talking with the Experts: Buy me a Coffee: https://www.buymeacoffee.com/rosesdavidson Become a patron https://www.patreon.com/talkingwiththeexperts Leave a Google review: https://g.page/r/CaXk7K3UlEhzEBI/review Leave a review on Podchaser: https://www.podchaser.com/podcasts/talking-with-the-experts-1491692 Email: guest@talkingwiththeexperts.com Website: https://rose-davidson.com/ LinkedIn: Rose Davidson: https://www.linkedin.com/in/rose-davidson/ Talking with the Experts: https://www.linkedin.com/company/talkingwiththeexperts/ Facebook Page: [Rose Davidson] https://www.facebook.com/onlineeventmanagerandpodcasttrainer Instagram: https://www.instagram.com/talking_with_the_experts SoundCloud: [Follow] https://soundcloud.com/talking-with-the-experts YouTube: [Subscribe] https://www.youtube.com/channel/UCkM5n5QJhnNAmUiMzii73wQ #business #entrepreneur #learnpodcasting #podcastepisode #podcastguest #podcasting #podcastinterview #podcastplaylist #podcasts #podcastskills #podcastshow #rosedavidson #smallbusiness #talkingwiththeexperts #video #vodcast

In diesem PerspectiveTalk mit Daniel Rakus geht es um die Google Ads Basics, für wen SEA interessant ist und wie du SEA in Verbindung mit Perspective Mobile Funnels erfolgreich nutzen kannst. Mit mehr als 12 Jahren SEA-Erfahrung durfte Daniel, als zertifizierter Google Premier Partner, bereits über 1.000 Werbekampagnen für E-Commerce, Online Shops und Dienstleister verwalten - er kann euch also einiges mitgeben. Außerdem gibt er Einblicke in zwei Funnel, mit welchen er für sich selbst und für seine Klienten, Kunden gewinnt.

CEO - Art Unlimited Anna Chapman Anderson, CEO of Art Unlimited, has grown up working in the marketing industry. As a second-generation owner, Anna is leading Art Unlimited in multiple industries and specialties. Anna and the Art Unlimited team have received numerous awards and recognition within the marketing industry. One such award is the coveted Google Premier Partner status. Anna speaks on national stages across the United States for Owens Corning, Best of Success, and other national events. She enjoys working alongside business owners, helping them obtain success. With a keen digital marketing emphasis, Anna has the ability to stay one step ahead of the marketing landscape. Because relationships are a key component in the success of Art Unlimited, Anna sits on the board of the Roofing Technology Think Tank and is on the Executive Committee for National Women in Roofing. As an Owens Corning Business Accelerator & Cotney Consulting Group Affiliate partner, Anna continues to help roofing contractors drive maximum marketing ROI. In her downtime, you will find Anna enjoying time with her family and their sled dog racing team. Her most recent hobbies have been experimenting with cooking and photography. Learn more about Anna! Go to https://www.rooferscoffeeshop.com/ to learn more!

Brett Curry is the CEO of OMG Commerce, an ecommerce marketing agency and a Google Premier Partner. They run Google ads, YouTube ads, and Amazon management for some of the most successful and popular brands in the direct-to-consumer and ecommerce space. Brett is a sought-after online marketer and ecommerce strategist, and speaker. He is the host of the eCommerce Evolution Podcast, a podcast that dives deep into fresh interviews with merchants, vendors, and experts in the ecommerce industry. In this episode… Has your ecommerce brand been successful using Google ads? What is your Google shopping strategy, and how do you work around the barrier to scaling? Despite the impending end to using cookies to collect customer data for retargeting, Google will still have access to a lot of first-party data to power its ads. Unfortunately, many ecommerce brands grapple to maximize the use of Google ads for various reasons. If you want to change that and make the most out of your omnichannel marketing, this episode is packed with top-tier information. In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the CEO of OMG Commerce, Brett Curry. They discuss the challenges and barriers to scaling Google ads, how ecommerce brands can take advantage of various Google ads channels, the role of creatives for success on YouTube, and more.

What is marketing attribution and how can it benefit your business? In this episode of Digital Marketing Swipe File, Eric welcomes Jack Porter Smith, Co-Founder and Managing Director of WSI Paid Search, to talk about how to stop wasting money on paid search advertising. Jack breaks down his approach to programmatic campaigns, display ads, retargeting, and more!Jack also sheds light on what WSI Paid Search does as an agency, as well as the challenges and opportunities in search advertising in 2021 and beyond. He provides real world examples that show how to effectively target your audience, keep your messaging consistently visible, and get the most out of paid search as a B2B business.You'll learn Jack's candid thoughts on recent changes in third party data policies, what drives decision makers to invest in paid search advertising, and even how SharpSpring Ads is finding patterns and best practices in advertising. “You can't just buy your way out of a hole. You can't just buy your way into a market. You do have to earn it… and then the closing part is a little easier.”   - Jack About Eric Stockton, VP of Demand Generation, Constant Contact:A pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstocktonAbout Jack Porter Smith, Co-Founder and Managing Director, WSI Paid Search:I've operated in the digital marketing industry since early 2006, and since 2013 have been the proud co-founder of WSI Paid Search, a Top 1% Google Premier Partner based in Toronto. As of 2019 I am incredibly honored to join the Google Agency Executive Council as WSI Paid Search's representative amongst fellow industry leaders.Connect with Jack:https://www.linkedin.com/in/jack-porter-smith-21318318/

Avi Kumar is Founder and CEO of Kuware, an almost 14-year-old business that bills itself “as a full-service agency, but a little bit more focused on strategy than actual implementation.” The shift away from “traditional marketing services and taking customers as they came” started 5 years ago. Today, the agency works with clients who want to put some strategy behind their efforts and are less concerned about the agency providing implementation. Avi says it was very difficult when the agency first made that transition to, while it was trying to grow the business, turn away customers that did not have a strategy focus. Current clients not only need be willing to work with Kuware's fractional CMO to develop a strategy . . . they also have to be ambitious about “big growth,” have funding or be ready to move to the next level, or to be invested in brick-and-mortar with a solid, fixed budget. When all the pieces are In place, the agency can say, “Get the whole package. We can really move you to the next level.”  If a prospective client is not yet serious about their business, they are not ready for Kuware. The planning process takes a few months. Although written for a longer period of time, the agency contract allows a client to fire the agency within the first month. This tasks the agency to provide enough proof within that first month to gain a client's trust that the value that will come. In this interview, Avi describes the challenge for a growing agency of deciding “who to turn away.” The agency does not “fire” its small, established clients . . . but once a new monthly billing threshold Is set (based on its 50% billing “midpoint”), it will not take on new customers that fall below that threshold. The agency keeps developing processes to meet client needs and raising that threshold as more clients come onboard. Avi addresses in detail the impacts of hiring in changing an agency, managing its expenses, and determining people's perceptions of an agency's capabilities. Avi started his career as an engineer, a microprocessor architect. On sabbatical from Intel, Avi decided to try ecommerce, did very well at it, and used it as an “on-ramp” to marketing. To ensure controllable costs and fast client service, the agency maintains a salaried development team in Avi's home-country, India. He pays everyone 20% over the market, so that in the 11 years the company has been in India, “nobody has quit.” The agency recently acquired a white-label PPC service which helps small agencies provide reasonably priced PPC for small niches in local markets. The PPC service is separate from Kuware's agency operations, but the agencies which use it are the same small agencies to which Kuware refers clients that don't fit its criteria. Avi can be found on LinkedIn, on his agency's website at: https://kuware.com/, or at: Avi@kuware.com. ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I am joined today by Avi Kumar, Founder and CEO at Kuware based in Austin, Texas. Welcome to the podcast, Avi. AVI: Thank you, Rob. Thank you for inviting me to this. ROB: It's good to have you on. You're from one of those popular cities where everybody's moving to in Austin, Texas, but let's focus on Kuware for a moment here. Why don't you tell us about the firm and where you specialize?  AVI: Certainly. Kuware is now coming up on its 14th year as a business. We right now bill ourselves as a full-service agency, but a little bit more focused on strategy than actual implementation. We do do the implementation, but what we found is what was lacking for a lot of businesses is they needed to figure out what kind of marketing they should do because just saying, “Just do Facebook ads” or “Just do this or that.” So we added that layer five years back, and we service it through a fractional CMO or a part-time CMO who comes on board and helps guide the strategy, and then go to the implementation. That's what, in five years, we have evolved to. Before that, we were more traditional, just taking on business as it came in a sense. If somebody wants ads, okay, we'll do it. Need websites, being full-service, we'll do that. But now we only take clients who want the strategy as part of it and who want to spend time figuring things out before implementing it. So that's what we have evolved and started specializing that way. ROB: That can be a pretty difficult transition. Lots of people start an agency as the order-takers, the people who can say, “What's your budget? We'll do our darndest with it. What are you trying to do? You want clicks, here's your clicks.” How do you take someone who comes to you and they think they know what they want – there is this challenger sale moment where you're like, “Hey, wait a minute, let's take a step back. What do you really want?” Sometimes they're like, “No, I just want this ad. I just want to spend this budget. That's my job.” AVI: That's an excellent point. For us, I discovered this process along the way. We had some clients that had a few people in-house who were doing social media. We did their website and we managed the ecommerce and we were trying to do that. Then slowly, as I got to know the client for a while – and this client was with us for almost 10 years – after a few years, I said to them, “You know that person you keep hiring for social media and they keep quitting after six months? Why don't you give us that, too?” They said, “Okay, you got it. Makes sense.” Then I said, “Who's planning your marketing?” They hired somebody, a new person, young, assuming that they knew what they're doing, and in a year and a half they quit. So, I said, “What if we manage the whole thing for a fixed price for you? We'll do the strategy.” So that's how we started. This was a company, a brand of sunglasses, prescription glasses. They created the category. In this case, being a single owner business, but a pretty good-sized business, we fine-tuned this, and then we convinced them, “Hey, you should sell direct. Don't just sell through opticians only. Why don't you sell direct also?” They said, “No way. Our retailers would be mad.” So, we figured out a strategy, convinced them, and they almost doubled their sales without losing any retailers. Then I learned that this is what they needed – a little bit of the business side, but marketing-centric. If I go and build myself as a business consultant, it'll be hard to explain that. Most marketers do give some business advice for free and some marketing strategy for free. So, I said, “Well, this client was willing to pay, and he sold.” They sold the company to Hilco. Much larger, $300 million company. They kept us around for a year because they were actually amazed at what we could do with our team. And they had a 50-people marketing team. They let us run this, and then eventually they absorbed it in-house. That was the time I said, “Okay, we can do this for other clients and start selling it.” The hardest point was what you did identify: if somebody comes to us, “We've just got $2,000” – turning down that $2,000 was hard, because you're still building the agency. They're willing to give you $2,000 per month for a few months. We had to tell them, “Sorry, we don't do that anymore. You should really spend money to figure out what you need and then plan.” The other thing we started realizing is that this only works for companies who really think they want to double, triple, or who are brick-and-mortar who have fixed money already and they have a fixed budget. It doesn't work for somebody who's just trying and playing and not serious about the business. They need to be somebody who's also ambitious. Either they've got funding, or they have decided now to really move to the next stage. Only then can we tell them, “Get the whole package. We can really move you to the next level.” The other challenge is this stuff takes time, a few months. We sign them up for longer, but we have a deal that you can fire us within the first month. So, we've got to do enough in the first month to buy in their trust that, “These guys are not just planning. They're actually saying things which make sense.” It took us a while, but we do have a system now where we are able to show them within a month the value that will come. Even if actual sales might not happen, they will see enough plans to say, “This will work” and continue on a longer term contract. As a small agency, that's the thing you've got to decide at some point, who to turn away. We keep increasing the threshold – “This much, no, this much, no, this much, no,” and then we moved on from there. It was a transition, for sure. ROB: What size metric would you use to describe that you were at when you felt like you needed to start cutting off this low-end, very transactional customer? AVI: Basically, in size metrics, what we said is that when we switched to more than 50% who we were billing at least $5k a month, then we said we might lose some – we didn't fire any client if they were small ones. But we said, “We won't take anymore, because we have proven that more than 50% of our revenue comes from these bigger clients who are willing to” – so that was our criteria. Once we get more than 50% of clients paying $5,000 a month and they are going for strategy – and usually the average client ends up at 20 to 25. So, we said, “Don't take anymore. Just existing ones.” We do have some for now, 12 years, existing clients working. We're still doing their social media. But it's a lot fewer of them. ROB: That also makes sense, how you're able to then incubate this capability within the firm. It's hard to go from not having an offering to having an offering, but when 50% of your clients need the service, you're able to start building the processes, building the people. You're not trying to go from nothing to something. You're saying, “Here's the offering. Now we know how to maybe repeat it a little bit.” AVI: Absolutely. By the way, the building process part – even though we've been doing this overall 13 years and the last 5 years, this – it's an ongoing process. It's never set as a cookie-cutter, ever. Things change and the business changes. What we have said is just agree to the fact that the process itself will be changing, but we need a process. That's what we've been doing. ROB: Processes are all about enablement. They're not about restrictions, they're not about tying hands. They create freedom. It's hard to feel that, because I'm not a process kind myself, but it's necessary, or else you go crazy. AVI: Yeah, absolutely. ROB: Avi, what led you into this business in the first place? What led you to start an agency and originally start taking some ad budgets and then continue figuring out what the business needed to be? AVI: I worked for a major corporation. I was a microprocessor architect. I worked on Pentium 4. I worked on some low power processors for Intel and going into Apple. It was a very different area. So, when I wanted to do something, I realized it's impossible, almost, to start a hardware business. You want to do chip design? It's very expensive. And I did try that for about a year. I had some funding from the Chinese government, but it didn't go very far. Then I had to pivot and say, okay, I want to do my own thing. My sabbatical came up; I left Intel. I wanted to start something different. I had enough money from Intel, from stock options, so I said, let's play the stock market and do things on the side. That's when I started looking at ecommerce and started doing and selling things from my connections in China online. This was 14 years back or so. I was not expecting to do well. Everybody knows so much SEO, they're talking about techniques, and I'm a hardware guy. And marketing – I mean, yeah, I did have an MBS somewhere along the line, but they don't teach you marketing there. It was more management. So, I was thinking this would never work. But soon I found I became the number one seller of Windows XP online, and an Adobe reseller, by just doing a few things online. That's what got me thinking, okay, if I can do this in three to four months, then I think I can help others too and create a business out of it. It seems like it's not as – the system, everybody's not exploited it yet. I used to assume that marketing guys knew everything; “How will I learn this?” That's where we just kept on doing ecommerce. First a lot more ecommerce. We were doing Zen Cart, if you can remember that. Then moved on to Drupal Commerce and Magento. Did a lot more ecommerce initially. The thing was, ecommerce people have money. They're selling something, always. So that's what we did a lot more, and then we moved on to B2B. So it was more of a slow process, and I didn't trust myself in marketing for the first five years. I kept telling people, “I know slightly more than the customers but not much more.” That was a learning process also, just to try to figure that out. ROB: Right, but ecommerce is a pretty good on-ramp for a lot of mathematical minds. It adds up. You can put some money in, you can get some money out, get some feedback on whether or not you're doing a good job. This is one of these funny episodes we have from time to time where you're a computer engineer from UT Austin, got your MBA, I'm a computer engineer from Georgia Tech, I have my MBA, and we get to hang out and talk marketing. [laughs] We have these episodes every year or so. We have engineers who have made their way into the marketing world. AVI: The phrase I use is ecommerce is the closest you can get to engineering in marketing. If you're used to engineering, ecommerce is the closest thing you can touch which looks/feels a little bit like engineering. ROB: As you've had to grow the capabilities, grow the firm, sometimes you think about those key hires that have come at a moment where you needed a little something different in the business or it was really an inflection point. What are some of the people or roles that have made a difference in Kuware? AVI: Early days, the first hire which people talk about, it should be done earlier than later, before contracting. I'm talking about beyond contracting. Of course, contracting and outsourcing still works, and we all have done that and we still do some of it. But your first full-time hire I think should be done as soon as possible. It really changes the game because you have to think about two people. You have to make enough money for two people now. You start thinking more seriously than just playing it as a game at that point. You're responsible for people's salaries at that point. I think that was a key. And that person was great. She was not a great marketer, but she was a great person to work with. Then as I moved on, into the CMO world, I needed people with credentials beyond me so when I took them to clients, they'd say, “Oh yeah, they have experience. They can handle our CMO.” So those became our key employees later because their credentials they had from other places got us to easily sell that service – which we already knew how to do, but people still want to know who will be the CMO. Those became key people for us. I think the next key thing for me was stop outsourcing. We used to do development outsourcing to India. Being of Indian origin, I said, “I'm just going to go to India and set up shop,” because I learned my first outsourcing team were outsourcing to somebody else. Being an Indian, I thought, “They will not fool me because I'm Indian origin, right?” But that happened to me. So, then I said, “I want my actual salaried team in India.” If you have a system, if you are doing it for low cost, I would say start owning the piece of it somehow. To me, that building of the business that way gave us the stability that I never had to think – I mean, I can give a quote on any website without spending too much time now. I don't have to depend on a freelancer or somebody telling me how much it'll be so I can pad it and add my expense and do it because it's all in-house. I think that changed the game for us, and for our customers, because now when customers say something needs to be fixed, it'll be fixed overnight. And if it's a small thing, we don't even worry about billing it. It's not worth the time to bill it. And they're happy. Customers are happy that this happened so quickly. ROB: Right, it's a strategy to overserve. It makes a ton of sense. For people who find that idea, though, of salaried employees outside of their country intimidating, how did you get over that hill? I think about setting up a legal entity. What's the local compliance, what's all that look like? I would be scared a little bit. How do you think about it? AVI: It was a hassle, for sure, absolutely. I would rather do business, I used to say those days, in China than India. I spent a lot of time in China with Intel. In India, in many places, things are not as clear. So, it was just a question of, I'm going to risk getting two to three people, and how much is it? It's money which will go away. As long as I can afford that money, worst case, this will fail. That's how I started. I start all situations by saying, “Can I afford this failure, this much money, pragmatically?” And that's what I did with it. It worked. Great. We had to make some changes there. Another thing I did for outsourcing is I said I'm going to pay everybody over 20% the market. As a result, in our 11 years of company in India, nobody has quit. ROB: Wow. AVI: We have fired people because they didn't work out, but they don't quit because they're going to another job. And India is like Silicon Valley of 2000, where people quit every three months for more money. We have managed to do that by keeping the salary slightly higher and not getting too greedy on how we pay them and compensate them in India. ROB: Yeah, this past year we have a partner who's very much in that outsourcing space in India, and I feel like they had to do about 25% bumps across the board to stop the bleeding from people. They had really good retention and then they got hit by the COVID compensation wave over there. AVI: Yeah. I was concerned. My being of Indian origin didn't help that part, because that was definitely the same worry, a U.S. company dealing with these entities in India. ROB: One thing that you shared with us as we were booking is that you've recently undertaken an acquisition, which is a different sort of adventure in another entity. Talk about that process, how you figured out who you wanted to acquire, how you closed that transaction. AVI: Sure. For a year and a half, I was saying, “I need to grow faster; should I invest?” This opportunity – this is a white label PPC service. The reason I was very intrigued by this is we do PPC for our clients. Our clients' ad spends are in hundreds of thousands of dollars per month, so these are big, and they allow us to experiment. I thought, we do this and our clients let us do whatever; are we really good? There must be somebody who does only PPC. If anybody does only PPC and nothing else, they must be good because that's all they do. So, I used to keep hiring consultants from other companies to audit us. But anything they told us was not eye-opening. Some good ideas. When I ran into this opportunity, Rob Warner's company InvisiblePPC – he's out of the UK – I said, “Oh, you guys do just PPC ads, and you do it for agencies, and you are not working with a $100,000 budget. Most of your clients are spending $5,000-$10,000 a month, which means these small clients, if they don't see the results, are going to fire you. You've got to figure this out very quickly on $5,000, so you must be really good, right? I'm very intrigued just understanding how you do this.” I had a technical interest in seeing how he does it. As I talked to Rob more, I realized they really know. And by the way, the secret sauce, which I'm happy to give away, is simple: if you do the same kind of ads again and again, and once you spend hundreds of millions of dollars doing it for those sectors, you become really good. What the white label service does – it only works for smaller agencies who cannot do their ads, and we take only what we call smart niches. If it is a local business – plumber, HVAC – those we have figured out exactly, so we can tell you for $1,000, you'll get so many leads, guaranteed. Because we have been doing it for so long. It's unlike our main agency business. There, every client is special, is different. We have to figure out and tell them in advance the cost per acquisition, work together. Here, we are able to actually tell our clients that “This is what it'll be.” It's an amazing business that way. If it fits the right kind of client and right agency, it's like a no-brainer. You will not lose money. How often can a marketer go to a client and say, “Yes, I'll get you a lead for this much, guaranteed, don't worry, and first month you'll have it. You won't have to wait for two months for me to do planning”? That's what this white label business does. Once I saw inside, doing this again and again and spending that much money and becoming a Google Premier Partner and having access to all that is amazing. That's where I felt great – it's a technology kind of business, and I understand this stuff, and Rob had built a lot of tools which are proprietary tools that others don't have. I can tell who is advertising in the local market. I can use that. Even SEMrush don't do that. So we can really target that kind of thing. As a growth strategy, I think if it matches and you understand the business, then acquire. That's what I learned. If we were taking on something else which we didn't do at all, then we'd have to figure it out. At least the systems we follow there, but we know PPC. We have done it. We understand the business in general. And we can keep it separate in a sense and not mess with it. We are a big agency. Our clients are not the clients of agencies who come there, because it's a very different business. Also, as I was telling you, those $2,000 a month ones who we don't want to take on, now we can pass on to those agencies and say, “Hey, we don't deal with that. Here are some clients for you. You guys do their social, because unfortunately we don't take them on.” ROB: The predictability of it certainly makes sense. If you're a plumber, there's lots of places you can get leads, and you're going to pay for them. You're going to pay for Yelp, you're going to pay for Angie's List. If your PPC partner can't be in that ballpark or better – there's a price tag. They know what the expected price is, and you have to match it. But I guess those platforms also know what the going rate is for a PPC lead and they probably reprice a little bit according to the market rate as well. AVI: Exactly. It's just the volume and having done the same thing. HVAC in Boston to Austin will not be that different. It will be very similar pricing. We have data on both cities, so we can tell you exactly. I'm amazed at the fact that you can have this predictable marketing and still saying, “Let's figure it out together.” ROB: Some agencies are probably glad for the business, they're glad for the backend help. I can see some of them being a little bit apprehensive about working with a white label PPC partner that's also owned by somebody who could arguably steal the business if the client grows up. How do you calm those fears? AVI: In some ways, if they don't know the details, it's a legitimate fear. If I was an agency, I'd worry about that. Two things. There are different people running those two companies. I just own it, and I kept that team intact. My team is not talking to them. I mean, they're talking in the sense – our business, we transition to them the smaller ones. But otherwise, keep it separate. That's one. The other one is we have looked at the market. We don't take on local clients who need local SEO. These are exactly that. So those ones, that is never our market. Unless they are a nationwide company, they're not our client. It becomes a very different story. That's what we tell them. And here's the other part. I teach our company – we have started presenting to our company the details of how to build an agency. Exactly how to build an agency. That's available to our agency partners. We're teaching those as courses. “Go and build your agency like this if you want. This is what we did.” That's the added value we are giving to them. We'll tell you how we do it so you can compete with us and grow if you want to. That's open. Just to be fair, there's no doubt we will add more white label services. Right now it's pure PPC, but I do foresee – why not Facebook ads too? But we will keep that always focused on a special market, not for everybody because it just does not make sense. ROB: It helps to think about that all in abundance. There really is no shortage of business out there for most people in services firms; it's just about earning that business, being known, liked, and trusted, all of that sort of thing. If we rewind a little bit, Avi, and look at the big picture of Kuware, we look at the journey, what are some key things you've learned along the way that you might go back and tell yourself to do a little bit differently if you had to start fresh? AVI: One thing which it took me a long time to learn, because I came from salaried employee, very well compensated options and things – I was not used to this concept – even if the bank was willing to give me a loan, I would not take it. I said, “It needs to be bootstrapped or it needs to be VC funding.” So one of the things I would tell myself is, hey, if it is a business, you want to grow it? Get that capital. Not as equity capital if possible. That's the only way you'll grow, and it's okay. Be comfortable with it. The other part I've learned is that things will break. Get used to it. This took a while. Initially, “What are we going to do now?” When we acquired this business, things happened, and I realized that I'm so calm about it. It's okay. I would be surprised if things didn't break. That means something is hidden, something is not working right. That is the advice I would give everybody. Stay calm. You'll figure it out. Things will go wrong. It's a business. Things will not run smoothly, ever. In fact, if they're running too smoothly, then you're not aggressive enough. You're not growing. Things will have to break, and then they break, you'll figure it out. That's the advice I would give myself if I went back when I used to get very worried and unable to sleep. Now I can handle it. ROB: There are so many ways to respond to that breaking. There is sleeplessness, there is frustration. Some people take it out on people, and I think that's something people dread when they're going to work for a smaller, privately held business. Sometimes somebody needs to be fired, and the rest of the time you just go figure it out together. It's usually not the first one. It's usually not that somebody needs to be fired because it's usually my fault in the business anyhow. AVI: Correct. I tell people in my team, don't do the same mistake again and again. I learned this at Intel. You're allowed to every day do a mistake, but don't do the mistake you did yesterday. In a smaller business it's harder, but I said, “It's okay. It'll happen.” The other thing is a rule – we came up with this – a lot of times it's clients. At that time, I've got all the way down through the hierarchy that any of our associates can fire a client because it's not working. They don't have to go all the way to ask us because it's a big client. Some clients say “Eff this, eff that.” I don't have a problem if they talk to me in a friendly manner and they're friendly and they do that. But if they do that with meanness, then the f-word is a problem at that point. Then we don't take it. As simple as that. So, our employees feel very empowered, and as a result they go to bat for us. They will do extra work because they know they have the right to decide if somebody is not working right with them. Those are the kinds of things – that took a while. Earlier, it was always this worry about what'll happen. One client goes and what happens? But slowly – it's a journey, for sure. ROB: It sounds like you have your mind and your eyes already a little bit on what else might be viable as a white label service to add on. What comes to mind? Is it Instagram in a box? Is it SEO? What scales similarly?  AVI: The local SEO will scale. Facebook ads is very similar and will scale. TikTok ads will scale. They are very specialized services, and Facebook and all is harder, but it's getting very specialized. Anything which is specialized and localized will scale and can be added as a service, and it's harder for people to learn. Those will scale. But at the same time, I'm not of the mindset, like some other white label agencies, “We'll do everything for you.” If you're running a marketing agency, there's a part of it you've got to do. You cannot just be a manager outsourcing everything to somebody. You've got to find some areas where you're good, especially if you want to grow. You've got to start owning a few of those pieces. That's what I tell the agency owners. You don't do PPC right now, but if you find that's the area eventually you want, you've got to take it on. There are some things you've got to start keeping in-house. Otherwise you're becoming a manager and you will not learn the marketing aspects to grow to the next level. I'm not envisioning building a white label agency which does “Just give it to us, we'll take care of it for you. Just talk to the clients.” I want to keep it specific services which you handle here, and we will do it for you kind of thing. ROB: Got it. That's really interesting. It'll be interesting to hear as you evolve in that direction, as you consider more acquisitions. There's all sorts of mechanics to get into in acquisitions that we won't deal with in the moment, but are fascinating in and of themselves. Avi, when people want to find and connect with you and with Kuware, where should they go to find you? AVI: I am most active on LinkedIn. That's the best way to find me. Kuware also. I'm just Avi at Kuware. That will work. Also direct email will absolutely work. LinkedIn message will always work. Of course, LinkedIn has become a little bit – everybody's trying to prospect so much, and we offer a service too, so we are in the same game in some ways. But for sure, any message which has something substantial gets through fine. That's not a problem. LinkedIn will be the best way to find me. Avi at kuware.com would be the other great way to do it. I do hardly any Twitter at all. ROB: [laughs] Sometimes it's safer that way. Avi, thank you so much for taking the time to come on the podcast, to share with the audience. We will be glad to keep an eye on your journey, and certainly wish you the best. Maybe we'll all get out to Austin next year. We'll see. AVI: Yeah, that would be great, Rob. Thank you. It was very natural talking to you. That part was absolutely great. I'm looking forward to staying connected and chatting more. ROB: Sounds good. Thank you so much, Avi. Be well. AVI: All right. ROB: Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.

Richard and the Lovely Laura are joined by three Plumbing Masterminds to discuss how they overcame their hourly rate fears and anxieties to finally charge what they're worth and become successful. [00:38] Intro to Masters episode [07:32] Here are the Masters [09:04] The Masters' starting hourly rate [11:01] What was life like at the original hourly rate? [13:49] The Honest Hourly Rate Calculator [18:24] What Happened when you started charging your honest hourly rate? [27:43] MDP Blueprint [29:20] Questions from the Listening Audience [50:07] Success Academy Plug → Grab my FREE Million Dollar Plumber Blueprint learn how to build a secure and profitable plumbing business to make more money and live a life you love: https://www.plumbingbusinesssuccess.com/blueprint → Join my Million Dollar Plumber Success Academy where I teach you the BUSINESS of plumbing. Grab a 14-Day FREE trial now: https://www.plumbingbusinesssuccess.com/success LEARN MORE and CONNECT with us: ◆ Website: https://www.themilliondollarplumber.com ◆ Facebook: https://www.facebook.com/themilliondollarplumber ◆ Instagram: https://www.instagram.com/themilliondollarplumber/ ◆ YouTube: https://www.youtube.com/channel/UC0Fh1HN4RvOw2hMk9n5PysA Check out more Power Tools for your business: Get Google Verified with SearchKings, a Google Premier Partner and get The Million Dollar Plumber discount. http://bit.ly/mdp-searchkings Save $500 On A Logo/Vehicle Wrap Package With The Million Dollar Plumber Discount! KickCharge Creative is a team of creative experts with experience building brands and bringing them to life in amazing vehicle wraps, informative collateral, powerful web design and smart digital marketing campaign. Get more info here: https://www.plumbingbusinesssuccess.com/kickcharge

In the final part of the “How to Get More Plumbing Customers” series, Richard and Laura discuss how consistency, professionalism, and making your customer comfortable can build trust. People buy from those they know, like, and trust and this week we conclude the series. [04:12] On a scale of 1-10, how important is trust when making a buying decision? [07:06] Consistency is Key [12:15] Be a Pro (not a hack) [17:48] MDP Blueprint Offer [19:18] Don't Sell [26.37] Coming Up: Masters Series [27.28] Success Academy → Grab my FREE Million Dollar Plumber Blueprint learn how to build a secure and profitable plumbing business to make more money and live a life you love: https://www.plumbingbusinesssuccess.com/blueprint → Join my Million Dollar Plumber Success Academy where I teach you the BUSINESS of plumbing. Grab a 14-Day FREE trial now: https://www.plumbingbusinesssuccess.com/success LEARN MORE and CONNECT with us: ◆ Website: https://www.themilliondollarplumber.com ◆ Facebook: https://www.facebook.com/themilliondollarplumber ◆ Instagram: https://www.instagram.com/themilliondollarplumber/ ◆ YouTube: https://www.youtube.com/channel/UC0Fh1HN4RvOw2hMk9n5PysA Check out more Power Tools for your business: Get Google Verified with SearchKings, a Google Premier Partner and get The Million Dollar Plumber discount. http://bit.ly/mdp-searchkings Gusto makes it easy to onboard, pay, insure and support your hardworking team. Check it out here: http://bit.ly/2KnltUW

How do you level up and avoid being stagnant? In part four of the five-part series, "Living an Intentional Life", Richard and Laura share three keys to a life of growth. Thanks for catching Potty Talk LIVE, THE show for plumbing business owners. I'm Richard Behney, The Million Dollar Plumber and I teach the "business" of plumbing -- everything from how to start a plumbing business and grow a plumbing business. To showing you how to figure your pricing correctly, find new customers, hire the best plumbers, brand your plumbing company to stand out in your market, increase your online presence and everything in between. I've been where you are...I started my plumbing business from my kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, I grew it into a multi-truck, mulit-million dollar plumbing business and I want to help you do the same! Want to learn how to build your plumbing business and make more money so you can live a life you love? Then grab my FREE Million Dollar Plumber Blueprint. It lays out what you must do to build a secure and profitable plumbing business: https://www.plumbingbusinesssuccess.com/blueprint Are you ready to finally get serious about your plumbing business? Then join my Million Dollar Plumber Success Academy teaching you the BUSINESS of plumbing. Grab a 14-Day FREE trial now: https://www.plumbingbusinesssuccess.com/success Check out my website here: https://www.themilliondollarplumber.com Follow Richard Behney, The Million Dollar Plumber, on Facebook here: https://www.facebook.com/themilliondollarplumber Check out more Power Tools for your business: ServiceTitan is the world's leading all-in-one software for commercial and residential HVAC, plumbing, electrical, and other field service businesses. Mention Million Dollar Plumber to get a HUGE discount! https://www.plumbingbusinesssuccess.com/servicetitan Get Google Verified with SearchKings, a Google Premier Partner and get The Million Dollar Plumber discount. http://bit.ly/mdp-searchkings ApplicantPro is the ultimate hiring solution for plumbing companies to increase applicant flow, skillfully screen and select candidates, and make quality hires without breaking the budget. No IT or HR team required. https://www.applicantpro.com/mdptrial/ Gusto makes it easy to onboard, pay, insure and support your hardworking team. Check it out here: http://bit.ly/2KnltUW Save $500 On A Logo/Vehicle Wrap Package With The Million Dollar Plumber Discount! KickCharge Creative is a team of creative experts with experience building brands and bringing them to life in amazing vehicle wraps, informative collateral, powerful web design and smart digital marketing campaign. Get more info here: https://www.plumbingbusinesssuccess.com/kickcharge

Watch For more information about our clients and services, visit us online at Reputation.Rehab Tiffany Lu returns to the Reputation Rehab podcast to chat with Greg Benevent about the services Reputation Rehab offers Drug Addiction Treatment Centers, how Reputation Rehab keeps their finger on the pulse of social media marketing, taking a look at our most successful clients' journeys and more. From web design to SEO, paid search campaigns, social media services and more, our team at Reputation Rehab is here to communicate your mission in a way that puts you in front of clients when they're ready to take the next step in making a change. So if you're ready to partner with a rehab marketing agency that understands your needs, visit us online today at Reputation.Rehab Reputation.Rehab is an Addiction Treatment & Rehab Center Digital Marketing Agency under Website Depot Inc., a Google Premier Partner, Forbes Agency Council Member, & Inc.5000 Agency.

People judge a book by it's cover and it's never more true than for your plumbing technicians. In this edition of Potty Talk LIVE, Richard and Laura talk about one of the easiest ways to increase your value and make you stand out among your competition. Thanks for catching Potty Talk LIVE, THE show for plumbing business owners. I'm Richard Behney, The Million Dollar Plumber and I teach the "business" of plumbing -- everything from how to start a plumbing business and grow a plumbing business. To showing you how to figure your pricing correctly, find new customers, hire the best plumbers, brand your plumbing company to stand out in your market, increase your online presence and everything in between. I've been where you are...I started my plumbing business from my kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, I grew it into a multi-truck, mulit-million dollar plumbing business and I want to help you do the same! Want to learn how to build your plumbing business and make more money so you can live a life you love? Then grab my FREE Million Dollar Plumber Blueprint. It lays out what you must do to build a secure and profitable plumbing business: https://www.plumbingbusinesssuccess.com/blueprint Are you ready to finally get serious about your plumbing business? Then join my Million Dollar Plumber Success Academy teaching you the BUSINESS of plumbing. Grab a 14-Day FREE trial now: https://www.plumbingbusinesssuccess.com/success Check out my website here: https://www.themilliondollarplumber.com Follow Richard Behney, The Million Dollar Plumber, on Facebook here: https://www.facebook.com/themilliondollarplumber Check out more Power Tools for your business: ServiceTitan is the world's leading all-in-one software for commercial and residential HVAC, plumbing, electrical, and other field service businesses. Mention Million Dollar Plumber to get a HUGE discount! https://www.plumbingbusinesssuccess.com/servicetitan Get Google Verified with SearchKings, a Google Premier Partner and get The Million Dollar Plumber discount. http://bit.ly/mdp-searchkings ApplicantPro is the ultimate hiring solution for plumbing companies to increase applicant flow, skillfully screen and select candidates, and make quality hires without breaking the budget. No IT or HR team required. https://www.applicantpro.com/mdptrial/ Gusto makes it easy to onboard, pay, insure and support your hardworking team. Check it out here: http://bit.ly/2KnltUW Save $500 On A Logo/Vehicle Wrap Package With The Million Dollar Plumber Discount! KickCharge Creative is a team of creative experts with experience building brands and bringing them to life in amazing vehicle wraps, informative collateral, powerful web design and smart digital marketing campaign. Get more info here: https://www.plumbingbusinesssuccess.com/kickcharge

In this GYDA Talks, Robert interviews Byron Marr. Byron is head of paid search at Aira. A self-taught digital media specialist, Byron has worked in paid media for eight years and in 2020 was ranked in the Top 50 Most Influential PPC Experts by PPC Hero. In 2017 he joined Aira, a Google Premier Partner and Facebook Marketing Partner who work with medium to large businesses across a range of industries and sectors.Robert and Byron discuss:Agencies rising to the challengeWhat is the challenge?How to add valueBecoming more strategicChanges as a result of COVIDChanging the propositionWhat is the real problem?Hard to compete on the whatWhat does the client really need and not just wantThe irritating 4-year oldLevitt, differentiation and segmentationChanges in the marketHow to create differentiationDangerous being too nicheAnd YouTube/video?Think about the core problem, don’t assume the answer. What is the highest purpose?Are you able to change quickly?What’s next for Byron? This is a bitesize version of the hour-long video. To watch the rest please visit www.GYDAmemberhub.com

Chris Tyler is the Director of Amazon for OMG Commerce. In this episode, Chris goes over the lessons he's learned from auditing over 100 Amazon PPC Accounts. Chris goes in depth with the Beard Nation's Amazon advertising questions. But what is OMG Commerce? OMG Commerce is a digital eCommerce agency based in Springfield, MO. OMG Commerce is a Google Premier Partner that places them in the top 3% of all Google Partner agencies worldwide. OMG Commerce provides high-quality tools, training, and resources. They can help your business scale by leveraging the latest tools and tech. Join our community! www.facebook.com/groups/lunchwithnorm/ Produced by Kelsey Farrar Theme Music by Hayden Farrar

Richard always says "It Ain't About Plumbing", but what does that mean? In this episode of Potty Talk LIVE, Richard explains why your plumbing business ain't about plumbing. Thanks for catching Potty Talk LIVE, THE show for plumbing business owners. I'm Richard Behney, The Million Dollar Plumber and I teach the "business" of plumbing -- everything from how to start a plumbing business and grow a plumbing business. To showing you how to figure your pricing correctly, find new customers, hire the best plumbers, brand your plumbing company to stand out in your market, increase your online presence and everything in between. I've been where you are...I started my plumbing business from my kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, I grew it into a multi-truck, mulit-million dollar plumbing business and I want to help you do the same! Want to learn how to build your plumbing business and make more money so you can live a life you love? Then grab my FREE Million Dollar Plumber Blueprint. It lays out what you must do to build a secure and profitable plumbing business: https://www.plumbingbusinesssuccess.com/blueprint Are you ready to finally get serious about your plumbing business? Then join my Million Dollar Plumber Success Academy teaching you the BUSINESS of plumbing. Grab a 14-Day FREE trial now: https://www.plumbingbusinesssuccess.com/success Check out my website here: https://www.themilliondollarplumber.com Follow Richard Behney, The Million Dollar Plumber, on Facebook here: https://www.facebook.com/themilliondollarplumber Check out more Power Tools for your business: ServiceTitan is the world’s leading all-in-one software for commercial and residential HVAC, plumbing, electrical, and other field service businesses. Mention Million Dollar Plumber to get a HUGE discount! https://www.plumbingbusinesssuccess.com/servicetitan Get Google Verified with SearchKings, a Google Premier Partner and get The Million Dollar Plumber discount. http://bit.ly/mdp-searchkings ApplicantPro is the ultimate hiring solution for plumbing companies to increase applicant flow, skillfully screen and select candidates, and make quality hires without breaking the budget. No IT or HR team required. https://www.applicantpro.com/mdptrial/ Gusto makes it easy to onboard, pay, insure and support your hardworking team. Check it out here: http://bit.ly/2KnltUW Save $500 On A Logo/Vehicle Wrap Package With The Million Dollar Plumber Discount! KickCharge Creative is a team of creative experts with experience building brands and bringing them to life in amazing vehicle wraps, informative collateral, powerful web design and smart digital marketing campaign. Get more info here: https://www.plumbingbusinesssuccess.com/kickcharge

Today on the show, we have Amit Vyas. Originally from the UK, Amit co-founded Nexa in 2005 selecting Dubai as the location for their corporate home. Today they have additional offices in Manchester, UK and New York, USA and are widely recognised as one of the strongest growth-focused agencies in the region.Nexa is a multi-award winning HubSpot Diamond Partner Agency and a Google Premier Partner.We discuss the following topics in this interview:Opportunities for digital agenciesAdapting the workflow to the new normalThe importance of being transparent with your employeesFinding the best strategies during a recessionBuilding the right team for your agencyResources mentioned in the interview:https://www.digitalnexa.com/https://www.linkedin.com/in/amitvyasdxb/ https://www.puremindsclub.com/ https://www.2sisterspodcast.com/

Founded in 2006, OniGroup is a multi award-winning, Google Premier Partner and business technology specialist. In this episode of Supply Chain Now, special host Kim Winter and Enrique Alvarez welcome three members of the OniGroup team- Darragh Murphy, Emanuela Lombardi, and Martin Tiekle- as they discuss identifying challenges, quantifying impact, and designing solutions. Additional Links & Resources: Subscribe to Supply Chain Now and all Supply Chain Now Programs: https://supplychainnow.com/subscribe Learn more about OniGroup: https://onigroupglobal.com/ Download the Q4 2020 U.S. Bank Freight Payment Index: https://freight.usbank.com/?es=a255&a=20 Learn more about our Highlighted Non-Profit Making it Happen for Q1, Truckers Against Trafficking: https://truckersagainsttrafficking.org This episode was hosted by Enrique Alvarez and Kim Winter. For additional information, please visit our dedicated show page at: https://supplychainnow.com/episode-603

Watch this Episode on YouTube For more information about our clients and services, visit us at Reputation.Rehab Tiffany Lu returns to the Reputation Rehab podcast to chat with Greg Benevent about the numerous tie-ins between rehab marketing and psychology, why you shouldn't try to tackle addiction treatment marketing alone, and predictions for the digital marketing sphere for 2021. From web design to SEO, paid search campaigns, social media services and more, our team at Reputation.Rehab is here to communicate your mission in a way that puts you in front of clients when they're ready to take the next step in making a change. So if you're ready to partner with a rehab marketing agency that understands your needs, visit us online today. Reputation.Rehab is an Addiction Treatment & Rehab Center Digital Marketing Agency under Website Depot Inc., a Google Premier Partner, Forbes Agency Council Member, & Inc.5000 Agency.

Watch this Episode on YouTube For more information about our clients and services, visit us online at Reputation.Rehab Reputation Rehab podcast host Greg Benevent interviews fellow team member Tiffany Lu about the numerous tie-ins between rehab marketing and psychology, as well as how Reputation Rehab incorporates these ideas into their marketing strategies. Marketing a rehab center can be challenging. You need a digital marketing agency that's not only tactful but empathetic, that understands the situation your clients are going through. That's why Reputation Rehab makes it easy to reach those who need you most by developing less aggressive marketing campaigns that don't compromise on quality or effectiveness. From web design to SEO, paid search campaigns, social media services and more, our team at Reputation Rehab is here to communicate your mission in a way that puts you in front of clients when they're ready to take the next step in making a change. So if you're ready to partner with a rehab marketing agency that understands your needs, visit us online today at Reputation.Rehab Reputation.Rehab is an Addiction Treatment & Rehab Center Digital Marketing Agency under Website Depot Inc., a Google Premier Partner, Forbes Agency Council Member, & Inc.5000 Agency.

As a Google premier partner, WSI holds the highest rank you can achieve as part of the Google Partner Program.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20

Local Search Advice with Mark Taylor Mark Taylor is the Founder and CEO of eSalesHub, a Google Premier Partner, and he joins the Next 100 Days podcast for a record equalling third time to share local search advice. In this podcast, Mark shares 3 local search advice tips to help every marketer who wants to effectively create leads by local search marketing. The recent promotion to Premier Google Partner status reflects well on eSales Hub and their team. In 2018, Google invited eSalesHub to be part of their accelerator programme. The programme is designed for high growth companies. Which means eSalesHub is in the top 10% of all Google Partners worldwide based on expertise and certification. Pretty darn good wouldn't you say? Local Search Advice - Mark offers you 3 Tips When people look at search, there are 3 themes people should look at. Their streamline at eSales Hub is: "We Pay For Google, You Pay Per Lead" How? People think it is too good to be true. The answer is data. That's how they can take the risk of someone's Google spend. Tip #1 - Do it or Not? Well, you can get some great market research. http://thenext100days.org/wp-content/uploads/2019/09/Do-it-or-Not-Market-Research.mp4 As a result of discovering more about the car manufacturer's market in South Wales, they have started to use NHS nurses and blue collar workers (i.e. their actual market) in their local marketing. They realised that South Wales performs differently from other parts of the UK. All of which means they have got a higher return on their investment. Actions: Decide if local search is for you by profiling your customers. Understand where your best customers come from geographically. Start tailoring your message to those people. The trick most people miss is they treat Adwords as a way of targeting the whole of the UK. Actually, you don't want to target the whole of the UK. There will be some locations that warm to your proposition. And other locations, where you really don't want customers (like those areas known for bad debt). Just as Mark says, this is akin to the direct mail strategies, deployed by Finely Fettled on behalf of its customers. Profile the customers. Find out where they live. Target them with direct mail. How to Profile Where Your Customers Live http://thenext100days.org/wp-content/uploads/2019/09/Targeting-Your-Best-Customers.mp4   Once you've worked out WHERE they live, work out WHAT your proposition is to those customers. Demographically, they can behave very differently. For example, north Manchester and South Manchester. The footballers live in south Manchester. Getting it now? Tip: Adopt your message to different conurbations, to give yourself the most benefit from Google search. Testing different things is really interesting. "It's the difference between a page conversion of 10% and a page conversion of 50%" Mark Taylor, eSales Hub Note: Page conversion means a unique user turning into a lead. Mark recalls at Halfords early in his career, he'd high five around the office if they got an 8% conversion. Now, they don't have a single client who is below 12%. The average is nearer 33%.Their record is 82% page conversion. Tip #2 Track the Data The challenge you have is Google tells you that 71% of people CALL as part of the local search transaction. Their belief is as you have someone looking for a local solution, these are people who don't know your business, so they want to chat. However, Mark's view differs from Google. In his experience, 85-90% want to call. Very few people fill out a form fill, for a call back. People want to talk. This is really good local search advice. http://thenext100days.org/wp-content/uploads/2019/09/Track-Local-Search-Data.mp4 One of the ways this helps is by understanding return on investment. For a utility (plumbers and drainage), eSalesHub spotted engineer availability. The customer wasn't bothered about price.

In this episode, you'll learn how to use YouTube Ads to grow your brand and drive sales from recurring guest Brett Curry, CEO of OMG Commerce, a digital marketing agency and Google Premier Partner. You'll hear: What does YouTube advertising look like? Who is a good candidate for YouTube ads? How do the YouTube ad types work? Keys to a good YouTube ad How to retarget store visitors with YouTube ads In addition to running OMG Commerce, Brett is the author of The Ultimate Guide to Google Shopping published by Shopify. He is also the host of the eCommerce Evolution Podcast highlighting what's new and what's next in eCommerce. He and his team manage Google, Amazon, and YouTube ad campaigns for over 100 growing brands. His insights into Amazon and Google Advertising have been featured on stage at top industry events like IRCE, Seller Summit, and Social Media Marketing World. His articles are featured on leading industry sites like Shopify, Big Commerce, and Search Engine Journal, and he's a frequent guest on top marketing podcasts like Ecommerce Fuel, Perpetual Traffic, Social Media Examiner and many more. Tune in for more details! Show Links Brett's Agency: OMG Commerce Brett's Article: How I Recovered 2,328 Abandoned Shopify Carts With YouTube Ads Harmon Brothers Book recommendation: Tested Advertising Methods Book recommendation: Ogilvy on Advertising Grammarly Video: Brett's YouTube Ad Tips Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Ask a question in The Unofficial Shopify Podcast Facebook Group Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Apply to work with Kurt to grow your store. Sponsors Rewind

Bob Uttenreuther is a Senior Strategic Partner Manager at Google. In his role, he equips Scorpion with the knowledge and expertise to use Google's tools strategically for clients. Google Partner Program Bob explains that Scorpion is part of the Premier Google Partner Program which allows Scorpion to bring their clients: Beta testing Insights from the Google team directly Access to events like Google Marketing Live Training Custom acquisition and marketing events To become a Google Premier Partner, Scorpion had to meet a high standard of performance across the following categories: Product expertise Certification within Google Ads Products High customer retention rate Good customer satisfaction Every year, Google surveys its partners and their partners' customers to gauge performance and satisfaction. Scorpion has won the customer satisfaction award for the past two years! Bob emphasizes that the value of working with one of Google's Premier Partners like Scorpion is that your home services business gets access to top insights, trends, and experience. From website development to local ads and lead management, Google Premier Partners help your business get better results. Google's Mission Google's mission statement is to organize the world's information and make it universally accessible and useful. “Within channel sales… we empower partners to deliver the benefits of Google marketing solutions at scale and with that it's helping businesses worldwide grow.” Bob highlights that these solutions help today's businesses cut through the noise. Today, your home services business has so many ways to reach your customers: from social media, to email, to print materials, and more. Google Partners can help your business decide which tactics will help you reach your customers at the right time in the right place. How Google's Solutions Work With Google's solutions, from Search Engine Optimization (SEO) to Webmaster Tools, Search Console, and Local Services Ads, you can make your business more discoverable and trustworthy. Search Engine Optimization (SEO) is an important strategy for driving your audience to your website. It validates your business and is important to showing potential customers that you are the answer to their problems. In addition, Bob shares how Google Partners utilize Google's Webmaster Tools and the Search Console to help make your business's website presence stronger. “I direct people to Webmaster Tools to actually gain access to the things that will help them develop a better website, where the Search Console is going to give them insight into how to make or where they should be making those changes.” Google Partners can also help connect your home services business to your service area with Local Services Ads. In order to have your home services business show up with a Local Services Ad, your business must become verified by Google. This is necessary because Google backs their Local Services Ads with a guarantee to customers that your home services business will complete your job or service to the highest standard. To get started and reach your customers efficiently, Bob recommends: Learn more about Local Services Ads and check out the requirements. Find a Google Partner to help you see how Local Services Ads can benefit your business.

As the Director of Marketing, Holleigh Taufer works with her marketing manager staff who are taking care of Scorpion's clients. She gives advice, offers a fresh perspective, and helps the managers think in futures for the client. She also works closely with Google to help Scorpion clients set up Local Services ads. Previously called home service ads, Local Services ads are a new paid service Google is rolling out. What are Local Services ads? Local Services ads are different than Google Ads. They have a different platform and a different view. Local Services ads only include the business's phone number and reviews. Google has taken a close look at what helps someone make a decision about a business and is dedicated to helping the consumer find the business that will provide a solution for them. In fact, Google background checks the business, business owner, and employees of the business that is applying to place a Local Services ad. Not only that but if the job isn't done right, Google guarantees to give the consumer up to $2000 toward the project to get it done right. Why your home services business should get involved now. > “The number one reason in my book is that the lead cost is super low - > anywhere from $20-$30 for a given lead. And if you're a plumber or an > HVAC guy, you've been used to paying considerably more in Google > Adwords. So those $30 leads are incredibly cost effective and they're > really good leads.” The process has several requirements and can take around 4 weeks to be completed. Tips for making the process efficient: Make sure your employees submit all of their background checks in a timely fashion. They cannot begin the process of approval until they have all of the background checks. Make sure all of the background checks are submitted with the exact company name. Varying company names or acronyms can hold up the process. Work with a Google Premier Partner like Scorpion to streamline the process and take the paperwork off of your hands. We work directly with our Google representative on your behalf and allow you to focus on your work. Local is the priority. Google right now is focused heavily on local businesses right now. People are searching “near me,” 34 more times than they were two years ago. This is why Local Services ads are so timely and will help your business gain more quality leads. How do you get in the top 3 spots for Local Services ads? Proximity to the searcher. Responsiveness. Reviews and what people are saying about you.