Sonabank P.O.W.E.R. Plug Podcast for Women in Business

Networking in-person over coffee and conferences has been a staple of meeting people and building business relationships. Then suddenly, due to COVID-19, it wasn’t. More than 6-months later, we know that virtual networking is here to stay, even when in-person events resume. Have you truly honed your virtual networking skills? Do you have a strategy to identify and connect with new prospects? What do you need to do differently for productive virtual networking? That’s what today’s podcast is all about! Host Mary Foley speaks with Dawne Brooks Gulla and Shanna Kabatznick, two queens of face-to-face and virtual networking and connecting. Dawn is the Executive Director and Chief Networking Officer of BNI Central Virginia with over 34 chapters. Business Networking International or BNI is the largest and most successful business networking organization in the world. As a top producer in her field, Shanna Kabatznick was the rare Latina in the Million Dollar Round Table, Women's Leader Symposium, and other leadership conferences. She continuously broke records in sales and customer engagements, once she realized effective networking was the key to her success. It led her to be the founder and CEO of FABWOMEN, an international community of over 120 women who laugh, learn, connect, and do a lot of business together. Listen and learn: The art of staying connected to your existing network Apps that make your contacting connections simple What to do when a client or member needs assistance How to make new virtual connections Strategies and methods for virtual networking events How virtual networking saves small businesses money Transform a social media connection into a personal conversation Guidelines for communicating with new business connections How virtual networking can expand your business’s geographic footprint Trends in the virtual networking space   Business Network International — Central Virginia FAB Women Shanna@FABWomen.me Dawne@BNIVA.com

In January 2020, were you excited and ready to implement your business vision for the year? And, when COVID took hold did it force you to reassess your strategies or change the course of your business model? Real women entrepreneurs and small business owners were faced with uncertainty for an undetermined length of time. So, now that we are months into the pandemic, how did you pivot to keep your business afloat? Did some non-traditional areas of your business grow due to your expanded focus?  Host Mary Foley speaks with Gwen Hurt and Leah Coleman, two women entrepreneurs who were uncertain what would happen to their small businesses when the pandemic began. During this episode, these inspiring women share details about the inventive ways they shifted and pivoted to keep a steady ship, and in some cases increased brand awareness through non-traditional growth avenues during these uncertain times. Gwen Hurt is the founder and owner of Shoe Crazy Wine and along with her daughter, she works with the best vineyards in California to offer unique wine blends to customers through specialty stores and big-box retailers. Leah Coleman is an entrepreneur who offers residential, commercial, and investment properties to women in Virginia. In addition, she offers encouragement and support through her Boss Babes RVA virtual community.   Listen and learn: Advice on how to respond to change and shift your business The importance of taking time to assess the new business landscape Ways to increase social media followers and virtual brand Tips for non-traditional ways to increase revenue Recognizing alternative markets for products and services How checking website analytics offers client insights Making the best use of any additional time in your schedule Working to get as much free press as you can How to strategically use your advertising dollars Why keeping cash is key during uncertain times Shoe Crazy Wine Shoe Crazy Wine on Facebook & @shoecrazywine on Instagram Leah Coleman Website Boss Babes RVA

Due to the pandemic, virtual meetings have Zoom-ed into your everyday life. But, have you taken the time to consider how this technology will help you increase revenue, lower costs, and reduce your environmental footprint when face-to-face interactions are back in style? What could if you create your own virtual events? How can virtual events change the game for entrepreneurs and women in business? This is what we explore today! In this episode, host Mary Foley speaks with Amy Garelick, owner of Power Up Video and Virtual Events. Amy and her team are creative video storytellers who conceptualize, write, edit, and deliver social media marketing videos, website videos, or host virtual events. They help organizations and individual business owners create consistent content and host virtual events that are polished, compelling, and authentic. Amy shares tips for making the most of your virtual events. Plus, she shares common virtual meeting mistakes you may not realize you are making, and how you can realize additional revenue by integrating virtual events into your business. Listen and learn: How to access unrealized revenue streams by utilizing virtual events Advantages of quick, professional, reliable virtual connections The measurable data virtual meetings provide How to avoid common mistakes with virtual events   What needs to work to make your event a success When it’s time to hire a team of virtual event professionals How virtual events will evolve   Power Up Video & Virtual Events Amy@PowerUpVideo.com Power Up Video on Facebook

As reopening happens, chances are you are considering what you need to do for customers and clients to hire you or buy from you again. Or, you might be thinking about launching a new product or service or maybe some new positioning or pricing. You truly want to hit the mark, but you are not quite sure what is the best decision. Market research is the key to knowing what your consumers want and what they are willing to pay for it. If an established market research firm seems out of reach to you, this podcast includes important information that is especially relevant as we begin reopening our businesses. In this episode, host Mary Foley speaks with Stacy Thomas, President of Good Run Research of Richmond Virginia. As experienced market researchers, Stacy and her team help new brands build presence, and established brands maintain relevance. Getting to know a clients' customers is their passion. They are seriously good at translating a customer's actions into marketing insights, and those insights help clients make business decisions with confidence. During a run ten years ago, Stacy had the vision to create a marketing firm that maintains the integrity of research science but also embraces the spirit of humanity. That idea is still the central motivation of Good Run Research. Listen and learn: Market research: What it is and how your business can benefit from it The shifts in purchasing caused by the pandemic The risks associated with not adjusting to changing market drivers How market research helps business owners set business goals How small businesses can do market research without a big budget Market research best practices for small business owners Common mistakes business owners make when it comes to market research   Good Run Research Stacy@goodrunresearch.com

Research reveals that self-doubt is the number one emotion we all have in common. When we unconsciously criticize, judge, or talk harshly to ourselves we do more harm than good. So, if beating ourselves up isn’t the answer what is? How do we become aware of our dragons of self-doubt, effectively slay them and keep them from rearing their ugly heads? If you are ready to slay what is holding you back from getting the life you want, this podcast is for you.    In this episode for performance-driven women, Host Mary Foley speaks with Katherine Wintsch, CEO and Founder of Mom Complex and author of the life-changing book, Slay Like a Mother: How You Can Destroy What’s Holding You Back So You Can Live the Life You Want. Katherine left a position at a nationally recognized ad agency to do her own thing. Today, she dedicates her life to making the lives of mothers easier by working alongside Fortune 500 companies to help them develop better products and better services for mothers. Katherine has been awarded the ‘Working Mother of the Year Award’ by the Advertising Women of New York and earned the title of "Woman of the Decade' from the Women's Economic Forum in India. Listen and learn:   Listen and learn:   How to become aware of what is holding you back Why it’s important to take time for yourself Tips on how to be more kind to yourself How to reassure, not criticize yourself Ideas about how to reframe self-doubt How to say no to others who ask too much of your time Insights on accepting yourself for who you are Mom Complex Website Slay Like a Mother Website Slay Like a Mother on Facebook Slay Like a Mother on Instagram

We all are experiencing a dramatic and sudden charge to our personal and professional lives because of the Coronavirus. First, we want you to stay safe, stay positive and we’re here to help you stay POWERful.   Because of the crisis, it’s likely you are working from home and figuring out how to help clients, as well as connect with prospects. Currently, there are no in-person networking meetings or events. Which means now more than ever, you need to do virtual networking and do it well.   In this episode, host Mary Foley talks with four leaders of women’s networking groups about how they are helping their members stay connected and growing using virtual networking:   Lisa Shapiro is the CEO and Founder of DCFempreneur, a community supporting female entrepreneurs in Washington, DC.   Lee Ann Pond is the President of NAWBO Richmond, as well as Founder and CEO of Engaging Leadership where she helps companies develop their leadership.   Theresa White is the Managing Director of the eWomen Network chapter of Northern Virginia, in addition to her role as a Financial Planner at MassMutual Capitol District.   Shanna Kabatznick is the CEO and Founder of FABWOMEN, a community of fabulous women in business in the Richmond, VA region. She is also a bilingual trainer, speaker and consultant helping people break down barriers and authentically engage with one another.   Listen and learn:   Why it’s important to stay connected virtually, especially during a crisis Creative ways to replace in-person meeting and events using online tools Advice about what to do and what not to do to make new connections in a virtual world How virtual networking impacts introverts, extraverted, and ambiverts differently Hidden opportunities with virtual networking because of the Coronavirus crisis The biggest mistakes a woman in business could make right now with virtual networking   Lisa Shapiro https://dcfempreneur.com/   Lee Ann Pond http://nawborichmond.org/ https://engaging-leadership.com/   Theresa White https://www.ewomennetwork.com/ https://capitoldistrict.massmutual.com/   Shanna Kabatznick https://fabwomen.me/ https://shannak.com/

Only 17% of the US population is using a financial advisor, says a 2019 CNBC study. So, why aren’t more people investing time in retirement planning or using a financial advisor, especially women who are more likely to be in charge of household finances? Successful women aren’t likely to focus on investments or financial goals because they haven’t found an advisor they trust or one who listens to them. Women face unique challenges their male counterparts may not understand and it creates a lack of confidence in male advisors.    As we grow our businesses and generate profit how can we be smart and savvy about taking care of our personal financial goals and wellbeing?   Host Mary Foley speaks with Emily Robbins, Account Vice President at Virginia Asset Group and Financial Advisor at Infinex Investments, about how successful women can integrate all aspects of their lives into their long and short term financial goals. Emily has over 10 years of experience in the Banking and Finance Industry, and she works with individual investors and corporate clients to achieve their financial goals. Emily became a financial advisor to help her banking clients who felt they were not being listened to. When she's not helping her clients she can be found spending time with her husband and children, in Chesapeake VA.    Listen and learn:   The financial challenges women face in retirement planning and investments The reasons women procrastinate about addressing their financial plans How to create your individual retirement goals The importance of estimating a retirement budget The risks of not working with a qualified financial advisor How to quantify your future goals    Virginia Asset Group erobbins@virginiaassetgroup.com

Venture capital is a term you may associate with the TV show Shark Tank or as the primary funding source behind big companies like Facebook, Starbucks, and Uber. But what is venture capital funding and how can you use it as part of your business growth strategy? When it comes to financially supporting your business, can you use venture capital to expand when a traditional loan is out of reach? And, how do you know if your business has the high-level metrics, market traction, and scalability private equity investors are looking for?    To break down venture capital into bite-sized, easily digestible pieces, host Mary Foley speaks with Liz Doerr, co-founder and fractional CFO of Sandbox. Sandbox is an outcome-focused team of finance, operations, and employee consultants helping companies launch, grow, and monetize their emerging businesses. Liz co-founded the company because she is passionate about helping entrepreneurs get the funding they need to become successful.   After hosting an event for women investors where the number of women who attended was more than double what she expected, Liz co-founded Virginia Women in Venture with a group of her mentors. She finds inspiration in helping women find their place in the venture capital and private equity space.   Listen and learn:   Venture capital basics The difference between public and private companies When to turn to venture capital investment over traditional loans What venture capitalists look for when deciding to invest in a business How small business owners can utilize venture capital investments Examples of businesses who successfully secured venture capital funding Timelines and options of private equity funding How likely women are to receive venture capital funding Opportunities for women to invest in private companies Diversity issues that exist in the private equity space Work Hard Play Nice - Sandbox Website Liz Doerr on Linkedin Virginia Women in Venture

When you started your business, did you pick a bank based on convenience because a bank is a bank is a bank, just a place to store money and pay bills? What if there was a bank leading a movement for women entrepreneurs and all women in business with an entrepreneurial spirit? Would that make a difference?   According to a 2017 study published by American Express, women are opening 1.5 times the number of businesses than men. Over the past 20 years, the number of women owned business has grown 114% and there are an estimated 11.6 million women-owned businesses in the U.S. Sonabank noticed this powerful trend and decided these women deserved more from a bank.   Host Mary Foley speaks with Joe Shearin, CEO of Sonabank, about how the idea for the P.O.W.E.R. program came about, why it’s become a movement of entrepreneurial-minded women, and the impact of the most powerful woman in his life.   Listen and learn:   - How P.O.W.E.R. got started - The role of the bank’s Board of Directors in launching and continuing to support P.O.W.E.R. - The program’s key benefits that make of P.O.W.E.R. make than a bank - Why P.O.W.E.R. has become a movement of women entrepreneurs and all women in business with an entrepreneurial spirit - What the future of P.O.W.E.R. looks like - 6 tips on making your business successful from 38 years of banking experience - The financial measurement for your business that matters more than revenue growth - The most powerful woman in Joe’s life and the impact she’s made   Sonabankpower.com

Many small business owners and entrepreneurs find business or personal travel planning a stressful endeavor. There are a multitude of components that go into having a great travel experience. Circumstances arise when logistics change, online offers expire, travel companions need separate arrangements, or a client mandates an alternative meeting time. Utilizing the services of a Travel Advisor can make your travel more productive, more affordable, and help you grow your business.   Plus, travel incentives are the best way to demonstrate how much you appreciate your high-performers and get team members out of the office in a diverse and fun environment.   Host Mary Foley speaks with the CEO of Tour Plan International, Stella Capocelli Carter about the exciting world of business and personal travel. Stella has been a travel industry insider since 1982. During this episode, she shares the top travel tips rarely shared by the travel industry, how organizations can save big money on group excursions, and inventive ways companies can use incentive travel to build relationships between nationwide teams and to retain valuable employe. Listen and learn:   The questions you should be asking yourself before you make your travel plans How to manage your travel spending How to be savvy and smart when traveling The difference between a travel agent and a travel advisor Top 5 reasons to use a travel advisor Why it is important to build a relationship with a travel advisor you can trust How to use travel to grow your business How incentive travel programs work Key benefits of using a travel advisor How to use incentive travel to motivate your workforce and increase customer satisfaction and brand loyalty   Tour Plan International Website

As a small business owner chances are you have a website, are doing some social media, and maybe even consistently post a blog or videos. But, is that enough? What else should you be doing? What are the digital marketing trends you need to know? How can you figure out if any digital marketing really works for your business?   In this episode, host Mary Foley talks with two women who are a powerhouse of ideas and expertise on digital marketing. Michelle Simon is the Chief Marketing Officer of Sonabank in Virginia and Maryland and co-founder of the original P.O.W.E.R. Program. Tammy O’Shea the Chief Marketing Officer of Fidelity Bank who brought the P.O.W.E.R. Program to New Orleans.   Both are successful bank marketers. Both are on the American Bankers Association Marketing Advisory Board. Both are letting us tap into their big brains and even bigger hearts to learn how you can get smarter about your own digital marketing efforts!   Listen and learn:   Between website marketing, SEO, email marketing, social media marketing, blogs, videos, apps, and more (phew!), exactly what is digital marketing   The most important digital marketing trends you need to know   How organic reach is dying and why Facebook isn’t “Freebook”   How much you should spend on digital marketing   When videos for your business should be professionally produced or created on the fly   Why being real and authentic is more important than perfect messaging   How to inspire others to freely and enthusiastically get involved in your digital marketing efforts

Do you want to scale your business for bigger revenue and growth? How do you know if you are truly ready? Even more, how do you truly scale not just any business but YOUR business? How will you figure that out?   In this episode, host Mary Foley talks with Tracey Wiley and Rita Ricks. Tracey is the Executive Director of the Small Business Supplier Diversity agency (SBSD) for the State of Virginia, which has a whole bunch of resources to grow your business, including their signature program called Scaling4Growth. Rita Ricks is a seasoned spiritual business coach who has contracted with the SBSD to lead this powerful, six-month program.   Listen and learn:   What Virginia’s Small Business Supplier Diversity agency (SBSD) provides that’s so much more than certifications   Who the Scaling4Growth program is designed for and why it’s totally free (surprise!) for Virginia small business owners   Knowing when it’s time to scale your business and what it truly takes to make it happen   The four essential topics that make up Scaling4Growth and the intense process business owners take to apply them   The big tangible take-away every small business owner gains by participating in the Scaling4Growth program   The difference Scaling4Growth has made in real revenue and new jobs for real Virginia small business owners   How to apply to be part of the next Scaling4Growth program

Think your small business is too small to be at risk of a cyber security attack? Think again. The frequency and cost of a single cyber attack is staggering. If you’re feeling a little anxious about staying secure in our digital world, you’re not alone. It can be scary, but today’s guest will share how to keep your businesses safe and thriving!   In this episode, host Mary Foley talks with Cody Sheflett, Chief Information Officer of Sonabank about cyber security. If he can keep a bank cyber secure, imagine what advice he can offer for your small business! Listen and learn:   The shocking frequency and average financial loss of a cyber attack on small business   Why your business is not too small to be attacked by cyber criminals   What a cyber security threat often looks like   The first thing you need to do when you identify a cyber security threat   6 practical tips to keep your small business from cyber secure   What needs to be in a cyber security plan for your business   Plus! Cody recommends these resources to help you create a cyber security plan for your small business!   Click here for “Stop. Think. Connect.” from the department of Homeland Security   Click here for “Start with Security” guide and videos from the Federal Trade Commission   Click here for the “Small Firm Business Continuity Plan” template from the Financial Industry Regulatory Authority

Have too much to do and not enough time to do it? Like every day? Better time management skills are here to save the day! Or, maybe not. Today’s guests say our approach to time management is all wrong and share what really works to bring sanity to our schedules and lives. In this episode, host Mary Foley talks with Dr. Sherri Yoder and Crystel Smith, pioneers of the You-centered movement. Through coaching, keynote speaking, workshops, writing and more, Dr. Yoder and Crystel are dedicated to helping individuals discover, develop and deliver their talents and transform their organizations. Listen and learn: Why you can’t manage time Whether the phrase “Life got in the way” is a reality or an excuse What we do to increase our stress about managing our time 3 some practical ways we can align our values with our calendars A simple tip to plan your schedule before your schedule plans you One question that will make saying “no” a lot easier

Chances are you have joined a Facebook group for a personal interest or to learn a new business skill, but have you seriously considered how to leverage Facebook groups to grow your business? It may be easier – and smarter – than you think! Today’s guest will explain!   In this episode, host Mary Foley talks with Sharvette Mitchell, owner of Mitchell Productions, who is a social media coach, web designer, speaker and host of a 10-year running radio show. She helps female entrepreneurs who struggle with attracting attention and exposure for their brand to build their online platform and make money, including using Facebook groups. Listen and learn:   Why Facebook groups are an important part of a smart marketing strategy The types of Facebook groups and when to use each The difference between a Facebook group and business page and why you need both 3 specific strategies to leverage Facebook groups to build your business The biggest mistakes small business owners make when it comes to Facebook groups

Just how important is social media marketing for your small business? Which social media platforms are the best for connecting with prospects and promoting your business? Should you use paid advertising on social media or is it a waste of time and money? Get answers to these questions and more as you consider creating a social media marketing strategy for your business.   In this episode, host Mary Foley talks with Shannon Loy, owner of The Social Ginger, a social media consultant who understands that as a small business owner you may not have time to eat your lunch, much less create sparkling content to post on social media every day. That’s why she and her team do social media strategy, management, advertising, and training for small business owners. Listen and learn:   Startling research that reveals just how much time people spend on social media Which social media platforms you should seriously consider for marketing your business If you or should not separate your personal and business life on social media The best number of social media platforms to be on to promote your business The biggest social media marketing mistakes that small business owners make Why Facebook advertising is so popular and what to know before you get started

As a small business owner competing for talent, making smart decisions about employee benefits is strategic. What benefits do employees want most? How can you use benefits to attract, retain and keep employees engaged? What are the trends in employee benefits that go beyond traditional medical, dental or vision coverage? In this episode, host Mary Foley talks with Shanita Byrd, Senior Vice-President and Chief Human Capital Officer at Sonabank. A key aspect of Shanita’s role is attracting, engaging and retaining the very best people. Today we tap into her expertise on one topic that every potential employee is interested in – employee benefits. Listen and learn: What small business owners need to consider before setting up an employee benefits plan How many employees is enough to consider offering medical, dental, or vision benefits How to determine what benefits employees want most What benefits small business owners can offer even if the cost of offering a medical, dental, or vision benefits are prohibitive Surprising trends in employee benefits to attract and engage great talent The 3 big mistakes small business owners make creating employee benefit plans

Whether it’s your first employee or your tenth, hiring people to grow your business can feel daunting, especially in a competitive talent marketplace. What is the very first step to hiring the right person for the right job? What can do during the interview to make sure the candidate is a good fit? What are the hiring best practices of success small business owners? In this episode, host Mary Foley talks with Mindy Flanigan, Founder and Chief Inspiration Officer of Inspiring HR where she and her team specialize in employee management basics for small business. Her service model HR-SURE® says it all: Human Resources that is Simple, Understandable, Relevant and Empowering. Listen and learn: The latest job pool and employment trends impacting hiring employees The #1 thing you need to do before talking with anyone about any position What you need to know about yourself as a business owner to effectively hire and retain Millennials 5 essential hiring best practices of successful small business owners How to use the 70/30 Rule during an interview to truly assess a job candidate

If you could place yourself in an environment where you could work, interact with other entrepreneurs, and immediately tap into expert advice that could dramatically increase your success without breaking the bank, would you do it? Then you need to join a business incubator! What is a business incubator? How does it work? And, more importantly, why should you care? Listen in to find out. In this episode, host Mary Foley talks with Gisele Stolz, Director of the Business Incubator at the Mason Enterprise Center affiliated with George Mason University. Located in Fairfax, Leesburg and Warrenton, VA, the mission of this powerful community resource is to provide the infrastructure, support, training and expertise for emerging, growth businesses to succeed. Well, rock, actually! Listen and learn: 4 powerful trends impacting every business The biggest mistake entrepreneurs make when they first start their business 3 critical factors that directly influence your entrepreneurial success How a business incubator can bump your business survival rate to 90%! Why all incubators are not the same and what to consider when choosing one

When you’re ready to grow your business to the next level and need an influx of capital to do it, a great option to consider is a Small Business Administration (SBA) loan. However, too often small business owners believe that the SBA lending is confusing, difficult, and shrouded in mystery. Well, no more! We’re going to find out the real deal so you can determine if this is a resource for you – now or in the future.   In this episode, host Mary Foley talks with Marie Taylor Leibson, Senior Vice President of Commercial Lending for Sonabank who is responsible for a full range of lending options including government lending programs including the Small Business Administration (SBA). She teaches workshops and seminars to educate, inform and inspire small business owners about lending. In 2014 Marie was the SBA Richmond District office Financial Services Champion of the Year!   Listen and learn:   The most common reasons small business owners need a loan to grow their business The essential differences between a Small Business Administration (SBA) government loan and a conventional bank loan The different types of SBA loans and which one is the most common Three key assessment areas you need to have in place before applying for a SBA loan The biggest mistakes and misconceptions small business owners make when applying for a SBA loan What every small business owner and entrepreneur can do today to make themselves credit worthy for a loan in the future  

Which business entity should you choose to start a business and why? Sole Proprietor? Limited Liability Corporation? C Corp? When should you change your entity as your business grows? How have the new tax laws impacted business tax rates? Know the answer is key. Choosing the right business entity directly impacts how much tax you pay and legal liability. In this episode, host Mary Foley talks with Joye Sistrunk, Principal/Founder of Premier Group Services (PGSI), a Certified Public Accounting and Management Consulting firm in Lanham, MD.  As she and her team helps business owners, she finds again and again that business owners need to figure out the best entity for their business as they grow and change. Listen and learn: Exactly what is a “business entity” The difference between a Sole Proprietor, LLC, S Corp, C Corp, and B Corp How to decide which business entity is the best when you start and as you grow How the new tax laws have made C Corps the lowest corporate tax rate in over 100 years The financial and legal impact of choosing the right business type – and the wrong one The biggest mistake and misunderstandings business owners make regarding business entities

We all want to be prosperous, but what is the secret to being financially successful? What holds so many back from true financial prosperity? Are we making money mistakes without realizing it? These are questions many women ask themselves and we dare to discuss. In this episode, host Mary Foley talks with Sorana Blackfoot, founder of Un-Broke Women, where she is a Prosperity Mentor who teaches women to create, preserve and transfer wealth. Originally from Romania, Sorana has been in Richmond, VA since 2002. In her new book, “New World, New Dreams: My Money Story” she shares her own journey to building a better relationships with money so you can, too. Listen and learn: Why financial prosperity is more than financial freedom Common money mistakes that hold us back from achieving the prosperity we really want Keys to shifting your money mindset from scarcity to abundance How money will make you more of who you already are Sorana’s money lessons moving from Romania to U.S. that changed everything

March 8, 2018 is International Women's Day, a day where all nations recognize and celebrate the social, economic, cultural and political achievements of women around the world!   To celebrate, we want to explore how women especially have bridged cultural gaps and differences to be successful in today’s multi-cultural world and marketplace.   In this episode, host Mary Foley talks Shanna Kabatznick, who came to the United States from Ecuador as a young woman and stayed to start her family and build a successful career. Today she is a Sales Strategist with over 20 years’ experience in the financial services industry and Founder and CEO of the community called FABWOMEN.   Listen and learn:   Shanna’s surprising story of why she came to the United States What she was shocked to learn from her first experiences alone in the U.S. How Shanna responded when people asked her where she was from What she did to adapt to the most personally challenging aspect of the U.S. culture Her secret to bridging cultural gaps that made all the difference How bridging cultural differences has played a direct role in what she does today

Did you know that according to USAspending.gov the federal government alone spends over $74 billion with contractors? And that $6.9 billion of that was awarded to companies and business in Virginia, second only to California? Have you heard that winning a contract or selling to local, state or federal government is tedious or cumbersome? Or that government only buys from the “big guys”? The reality is that local, state and federal government are organizations that spend a lot of money with all sizes of private sector businesses for the products and services they need. Though their purchasing process is different, it’s not necessarily difficult – and can be very profitable. In this episode, host Mary Foley talks with Tammy Farmer, founder of Government Marketing, who has over 25 years of experience in the Supply Chain where she gained valuable purchasing and inventory experience as a buyer in the local, state, and federal government. Today she and her team educate and assist small business owners about navigating the government procurement process so they can win contracts. Listen and learn: Why selling to the government is a savvy way to grow your business How to easily determine if government buys your type of product or service The difference between selling to local governments, the State of Virginia, and the federal government Which certifications are required or advantageous to sell to state or federal government The surprising amount Virginia State agencies can spend using “Quick Quotes” to speed up purchasing Top challenges to selling to the government market that can be easily overcome

Do you know what you want to happen when you exit your business? Your business is a financial asset like stocks, bonds or real estate that can fund your retirement, but only if you have a strategic business succession plan. How do you determine what your business is worth? What can you do today to increase the value of your business for the future?   In this episode, host Mary Foley talks with Ellen Mcilhenny, a Certified Business Transition Expert with B2B CFO with 20 years of experience as a Chief Financial Officer and controller. Ellen knows the ins and outs of everything that touches the finances of a business, including how larger businesses acquire smaller ones. Today we tap into her experience and insights to help small business owners consider their own business succession plan. Listen and learn:   What is business success planning and why it is critical to your financial future How to figure out what your business is worth What you can do now to increase the value of your for a future buyer The challenge of increasing the worth of any service-based business The biggest financial mistake (and regret) most small business owners make What savvy business owners do to stay financially smart about their business Why retiring Baby Boomer business owners may make your business far less valuable

For many, owning a home is one of the biggest financial investment you will make. Do you know how the new tax law impacts your mortgage or Home Equity Loan write-offs? Should you refinance your home or purchase your first one? Will mortgage interest rates still remain low or are they forecasted to increase? In this episode, host Mary Foley talks with Tiffany Barber, veteran mortgage specialist with Southern Trust Mortgage, a Sonabank partner that is headquartered in Virginia Beach with retail branches throughout the East Coast. They are a big supporter of the P.O.W.E.R. program because they are truly interested in helping women not only get the best rates, but also making the process as easy as possible. Listen and learn: The impact of the new tax laws on writing off interest on mortgages and Home Equity Loans (HELOCs) Why you should consider re-financing now rather than waiting What are typical mortgage interests rate today and what is forecasted for 2018 How mortgage rate trends impact first time home buyers, second homes, and investment properties differently The most common mistakes well-qualified people make when getting a mortgage or re-financing a home The process of getting a home loan and what to expect

You pay by credit card all the time for your business and personal expenses. But, are you accepting credit card payments from customers and clients? If so, are you using the most appropriate devices for how your business operates? Do you know if you are paying a competitive transaction fee? In this episode, host Mary Foley talks with Forrest Shearin, Assistant Vice President of the Mid-Atlantic region for BluePay, who partners with Sonabank to provide merchant services to all bank customers, including P.O.W.E.R. customers. It’s a big credit card processing world out there and Forrest will share how to simply and maximize it for your business.    Listen and learn: What exactly are “merchant services” What kind of businesses and organizations currently use merchant services. (You might be surprised!) The latest trends for credit card transactions business owners needs to know Transaction fees you should be getting to maximize your profit What business owners need to consider when choosing a merchant service The most common mistakes business owners make when it comes to credit card processing

If common wisdom is to set goals for your business, what do you do in uncommon times? Are 1, 3 or even 5 year business goals still relevant and effective? Is there a better approach that enables you to be responsive to changing conditions? In this episode, host Mary Foley talks with Alison Conners, owner of Renaissance Executive Forums of Virginia, where she hosts peer advisory groups for CEOs, business owners and executives to help them intentionally grow their business. Her practical advice for responding to today’s ever changing marketplace turns traditional goal setting upside down.   Listen and learn: Why traditional goal setting for your business does not work in a rapidly changing marketplace A different, more effective approach to implementing your business strategy that enables you to be responsive to changing conditions How to know when to seize an unexpected opportunity and when to stick to your plan The biggest mistakes you see business owners and executives make that prevent them from successfully implementing their business strategy A more practical approach to 1, 3 and 5 year business plans The practical power of a having a peer advisory group to make smart decisions and stay adaptable

Are you hitting your small business revenue goals? Do you have difficulty filling open positions, have unproductive employees, or experience an internal people problem? Do you feel overwhelmed and that the best you can do is react to each day and hope for the best? If so, you’re not alone! These challenges and more can be overcome with a practical, strategic plan. In this episode, host Mary Foley talks with Rene Haines, Founder and President of FocalPath Coaching in Richmond, VA, where she works with small and medium size business owners to solve strategic and practical problems for bottom line results of increased growth and profitability. That’s what we all want and that’s why we want to talk with her today!   Listen and learn: What strategic planning really looks like for a small or medium size business Common challenges business owners face that can be overcome with strategic planning With constant marketplace change, do you really need a detailed 3 – 5 year plan The biggest mistakes business owners make regarding strategic planning Why business owners don’t just make decisions, they make leaps of faith How you can build and strengthen your strategic thinking

Is networking really working to grow your business? Does it feel awkward and inauthentic? Has networking become boring or routine? Time to refresh, regroup, and re-energize your networking with a new approach! In this episode, host Mary Foley taps into the power networking strategies of Kathy Eckhardt, the Dream Big Now coach. Kathy first learned leveraged these networking strategies to earn her way into the top 1% of all Mary Kay Sales Directors and into the driver’s seat of 14 pink Cadillacs. Since then she has dedicated herself to showing other entrepreneurs how to do the same as a 6 Figure Business Coach and founder of The Solopreneur Success Connection of more than 400 savvy entrepreneurs.   Listen and learn: The invisible sign everyone is wearing that powerful networkers see and respond 3 of the biggest networking mistakes most people make Go-to questions to start conversations What to do if you are uncomfortable or intimidated by a room full of strangers What you must do within 48 hours after making a new connection How the role of networking changes as your business grows   Plus, get more inspiration and ideas from Kathy in her “7 Step Quick Start Guide to Living Your Biggest, Boldest Dream Right Now!” at www.biggestboldestdream.com

Do you know your intellectual property rights and risks as a small business owner? Whether it’s securing your company’s trademark, protecting your brand, or knowing copyright common law, being unaware or unprotected could cost you thousands or even your business! In this episode, host Mary Foley talks with Pam Gavin, founder and owner of Gavin Law Offices. She and her team provide nationally ranked, award-winning intellectual property services and legal counsel to businesses and individuals around the world or just down the street in Richmond, VA. Listen and learn: - Why you may be unknowingly setting yourself up for a potential law suit because of your company name or brand - Why searching the US Patent & Trademark Office database or a Google is not enough to determine your trademark or brand name is in the clear - The key times in your business’ growth that you need to consider doing a trademark search, even if you’ve done one in the past - How much you can expect to pay for a due diligence trademark search - What’s the difference between a trademark, copyright and patent - Recommend actions every small business owner should consider regarding copyright - A common copyright mistake business owners make regarding work performed by a contractor, consultant, or third-party expert that could cost you thousands Plus, take a deeper dives on what we discussed with two helpful articles by Pam’s team on https://evbpower.com/power-podcasts/

When it comes to upping your social media smarts, wouldn’t you love to talk with a millennial who grew up on it? And since they are so familiar with communicating this way, how can you be smart about setting expectations with millennial and all employees regarding social media during work hours and beyond? In this episode, host Mary Foley talks with Lauren Portlock, Marketing Coordinator for EVB, who breaks the common stereotype of a slacker millennial. For the last 2 plus years she’s been the right hand gal for EVB’s Chief Marketing Officer Michelle Hastings Simon. In addition to offering her millennial perspective on the company’s social media strategy, she makes sure this podcast is up and that you know it’s available. Listen and learn: - Whether Millennial or Boomer, professional or business owner, how important is it to have a digital footprint? - Are millennials so used to social media that they don’t think it applies to them? - If you find a less than flattering image of yourself on social media or a website, how can you get rid of it? - What should you do if a friend posts a photo you don’t want to become public? - Is it okay to have a social media account where you can say whatever you want? - Are there any topics or subjects you recommend to avoid on social media? - As a business owner with employees, what do I need to consider for creating a social media policy? Plus, get even more social media smart tips by downloading these PDFs provided by Lauren: Pointers for creating a standout LinkedIn profile Steps to Delete Negative Images of Yourself that You Find Online

Authenticity is critical for creating a powerful personal brand. But, how can you truly capture and communicate your authenticity, especially online? What’s the real impact of one-of-a-kind images on your business – as well as your confidence? Get ready for some answers! In this episode, host Mary Foley talks with Kim Brundage, a photographer in Richmond, VA who specializes in personal branding sessions for women entrepreneurs and professionals. Her unique approach is designed to remove the awkwardness of a photo session so you can capture what your best customers and clients really want – the real, authentic you. Listen and learn: Why creating a powerful personal brand is critical for every business owner and professional Why authenticity is a big deal in today’s market place How to have personal branding consistency without being boring Kim’s unique personal branding process for capturing your essence and authenticity The impact of unique personal branding images on your business and your confidence See for yourself the impact of a personal branding session! Click to see 3 examples of personal branding sessions by Kim Brundage. Client Chef Tammy Brawley Client Shanna Kabatznick  Client Mary Foley   

Whether it’s changing regulations or new funding options, obtaining a loan for your business can feel like a mystery. It’s time to pull back the curtain and demystify commercial lending. In this episode, host Mary Foley talks with Chris Layne, Senior Vice-President and Director of Commercial Banking at EVB. For over 10 years Chris has been helping local small business owners get the funds they need to operate, expand, and grow their business. He’s also made an impact on his hometown of Huntington, WV as a co-founder of TeamKRL, a non-profit organization that provides life skills to middle school and high-school students. Listen and learn: - The most common reasons business owners need a loan - What’s the difference between a business loan and a line of credit - The most important aspect to getting a loan that most business owners overlook - Why you should be wary of unsolicited commercial loans from unfamiliar institutions - What steps to expect in the commercial loan process - Who ultimately decides if your business loan gets approved - How you can benefit even if your loan isn’t approved

Your business is growing, you need more room, and you’ve found the perfect space! In all your excitement (and relief), don’t sign on the dotted line until you fully understand the leasing agreement and negotiate what you want.  Today’s guest reveals her pro tips to negotiate a commercial leasing agreement so you avoid common pitfalls and get the best terms.  In this episode, host Mary Foley talks with Katherine Watson, President of Manakins Farms, a real estate and development company, and Co-Founder of Office Alternatives, a co-working space, both in Richmond, VA. A big part of her day is spent leasing space to tenants. So, we tapped into Katherine’s expertise about what to do and what to avoid to set yourself up for the best commercial leasing agreement possible.   Listen and learn: The biggest mistake most make when entering into a commercial leasing agreement Exactly when you should hire an attorney to review your lease What should be included in a Letter of Intent (LOI) The savvy question that will reveal hidden Common Area Maintenance (CAM) fees How to turn landlord funds for Tenant Improvements (TI) into your rent abatement How to avoid being stuck with HVAC repairs that can blow your budget A big mistake tenants assume regarding water, sewer and utility costs

LinkedIn is one of the largest social media platforms in the world – and it’s changing. How will the new platform design affect you? How can you use LinkedIn to actively grow your business? In this episode, host Mary Foley talks with Cheryl Matt, owner of CBM Business Consulting in Richmond, VA. Cheryl implements practical tools and strategies for business owners and professionals to get more done in less time. With four proven strategies, her clients save 2 to 10 hours or more per week – and become more profitable.   Listen and learn: How LinkedIn has changed and what to expect from the new platform The number one reason why every business owner should be on LinkedIn Savvy ways to use LinkedIn to identify new prospects Three essentials every business owner must have for a powerful Personal Profile What is a Company Page and how to leverage it to showcase your business Practical ways to make LinkedIn part of your daily routine

Want to spend less time at the bank and more time growing your business? Love the idea of the cash in your account making you money while you sleep? Ever had someone try to cash your check with extra zeros? In this episode, host Mary Foley talks with Barry Almond, Senior VP and Director of Treasury Management at EVB. You might be thinking “Treasury what?” Treasury Management at EVB is all about helping business owners just like you save time, save money, make money and protect your hard-earned money. From one-person businesses to organizations with dozens of employees, Treasury Management can help savvy business owners at every level. Listen and learn: - How to easily manage your business banking while you’re on the go - Two simple, quick ways to deposit checks without going to a bank branch - What are bank “sweeps” that have nothing to do with a broom, but offer a possible way to “clean up” - How to make money overnight with the cash in a business checking account - Several electronic payment options that trim costs and save time - The smart way to hold on to your hard-earned money by verifying checks in real-time

You work hard all year for your money. So make sure you don’t miss the most overlooked small business deductions when filing your taxes. And make sure you document them in a way the IRS likes! In this episode, host Mary Foley talks with Donna Barwick, President and CEO of Barwick & Associates, a certified public accounting firm in Colonial Heights, VA. Donna shares frequently missed and often misunderstood write offs from over 30 years working with small business owners. Plus, she gives great tips about how your business structure can save you taxes and strategic ways your accountant can help you run a better business. Listen and learn: - What is the best small business entity to reduce my taxes and risk? - What are the most overlooked small business tax deductions? - How do I legally write off meals as a business expense? - What is the home office Safe Harbor deduction and should I take it? - What real difference does it make if my personal and business expenses are in the same bank accounts? - 3 ways an accountant can help me improve my business beyond filing taxes

Today there are more ways than ever to create a big marketing impact on a small budget. But how do you figure out the right marketing strategy and plan for your business so you aren’t throwing away precious time and money? Host Mary Foley talks with Michelle Hastings Simon, SVP and Chief Marketing Officer at EVB and co-founder of the P.O.W.E.R program. Michelle’s creative brain never stops, which is one reason why she’s been so successful. Another is that her positive energy is contagious. She’s loaned her talents to agencies like Charles Ryan and financial institutions including Bank of VA, First Community Bank, Cap One and now EVB. One of her biggest strengths is moving easily from vision and strategy to implementation, problem-solving and follow through. Now we get to pick her brain! Listen and learn: - Why a marketing strategy is so important - 4 steps to develop a successful marketing plan on a small (or large!) budget - One common mistake when creating your marketing plan and how to avoid it - How to know what your customers really want so you can truly connect - Practical ways to stretch your budget and produce results - How the EVB P.O.W.E.R. program can help you develop your plan and promote your business  

Ever wondered if there is a faster, cheaper, better phone system for your small business? There is! It’s called VoIP or Voice over Internet Protocol. If you’re not using VoIP chances are you’re paying too much and missing out on the incredible flexibility, features and customization that a VoIP phone system offers. Host Mary Foley talks with Dorothye Brodersen, co-owner and CFO of Infotel Systems in Richmond, VA. For over 20 years Dorothye and her husband Chuck have been providing businesses high-quality, reliable phone and data systems like the big companies but with the advantage of local, personal support. As technology has evolved, Infotel Systems has been right there to make the best options available, including the biggest shift in phone technology is decades – VoIP. Get your geek on to listen and learn: - What is VoIP phone service? - Why is VoIP better and cheaper? - How can VoIP help my business? - Why should I switch to VoIP for my business if my current phone system works just fine? - If I use VoIP can I stop carrying around and charging 2 mobile phones – one for business and one for personal? - What’s involved in switching to VoIP for my business?

As a U.S. small business owner did you know that the federal government offers loan programs to help you grow your business – that often have advantages over other lending options? Host Mary Foley talks with Rob Anderson, Director of EVB’s Government Loan Program, who shares his deep experience with government loans through the Small Business Administration (SBA) and the Virginia Small Business Finance Authority (VSBFA). After owning a bike shop for 8 years, Rob is a unique banker who truly understands the challenges of running a business – and why government loans are a great way to grow your business. Listen and learn: • What’s the real difference between a government SBA or VSBFA loan and conventional bank loan? • If small business government loans are readily available, why do people believe they are difficult to get? • What are the advantages of a government loan? • What are the most common types and terms of government loans for small business? • What terms can I expect from a government loan? • What does it take to qualify for a SBA or VSBFA loan?

Whether it’s end of year tax considerations, starting a new business, or being smart about managing your existing one, an experienced accountant can be a true partner for a successful business. Host Mary Foley talks with Taska Parker of T.S. Parker CPA about practical ways an accountant can help you be a better business owner. Listen and learn: - What business owners need to consider regarding taxes at the end of the year - Essentials you need to have in place when starting a new business - The top 3 bookkeeping habits of smart business owners - The most effective way to respond to possible ACA changes - The best time to talk with your accountant when business growth happens - Why your “numbers” tell a story about your business

Some believe that successful selling is an art. Shelly Pereira who has generated more than $35 million in sales says it’s much more of a process – a process that has fundamentally shifted. Host Mary Foley talks with Shelly Pereira of Verance Consulting about what’s changed and her savvy selling process for every business owner and business development professional. Listen and learn: • How the selling process has changed • Savvy strategies to find new business leads • How to determine if someone truly is a qualified lead • How to connect with someone who has a different personality • Smart ways to stay in touch with prospects who aren’t ready to buy • Practical tips about how to ask for the sale without feeling awkward or pushy • What is a Fractional Sales Manager and how to know if you should consider having one

Creating a powerful brand can seem like magic dust. We know it when we experience it, but how do we create one for our own organization that makes a real impact - especially in a world with communication overload. Host Mary Foley talks with Laura Wagner, Co-owner and Chief Creative at Studio WY about what it takes to create brand magic. Listen and learn: - The real difference between branding, marketing and sales - How to truly know if you have a good brand - What to look for in a brand audit - How Laura and her team came up with EVB’s “Big Believers in Small Business” - The risk of not paying attention to your brand

As workplace regulations become more complex, keeping up on the latest can be a challenge for every small business owner. Host Mary Foley talks with Shanita Byrd, SVP and Director of Human Resources at EVB, who explains what employers need to know about the new Federal overtime regulations and updates to the Affordable Care Act (ACA). Listen and learn: - What are the new Federal overtime regulations and who is affected - The real impact of the overtime regulations on budgets and employee moral - The key to implementing this new regulation within your organization - What cost increases to anticipate for this year’s ACA enrollment - Options for employers who aren’t required to provide healthcare insurance

Every woman in business knows it takes money to make money. But what are the smartest ways to get money to build your business? Host Mary Foley talks with Beth Bettley, SVP and Director of Small Business Banking at EVB, who shares the truth about credit, debt and lending that every business woman needs to know. Listen and learn: • Why women often think they don’t qualify for credit when they really do • The most common reasons small businesses need a loan • The risk of mixing personal and business debt, and how to separate them • When to use a credit card and when it makes sense to apply for a loan • What documents you really need for a loan application • Why you can’t be forced to have someone co-sign a loan • What EVB considers when evaluating a woman’s business that other banks may not

Is your business making the revenue you envisioned? Are you feeling stuck and unsure what will get your business where you want it to be? Host Mary Foley talks with Zee Worstell, CEO of AccelerateHER, about four shifts woman need to make for real business growth. Listen and learn: - What is limiting the revenue potential of many women business owners - Why passion isn’t enough to create a truly successful business - One of the biggest mindsets that women need to embrace to earn more - Practical steps to get a handle on your business finances - The difference between a network and a strong support system for your business

Not having enough or the right people can be a huge barrier to serving clients and growing your business. Host Mary Foley talks with Tawanda Johnson, CEO of RKL Resources, about what it really takes to find, select, and retain great people for your business. Listen and learn: - How to truly figure out if someone “on paper” is truly a great fit  - What behavioral interviewing is and why you should use it for employees AND contractors - When to do recruiting yourself and when to makes sense to get outside help - What to do when finding the right person is taking longer than your business can spare - The top 3 ways you can retain great people Plus hear her answers to our zany, fun, quick questions to really get to know Tawanda!

Welcome to the POWER Plug Podcast brought you by EVB, the first community bank in Virginia to reach out to women in business with a customized program designed to help you grow, make money, and succeed. In each episode expect to hear engaging interviews filled with advice, insights and recommendations to charge you up and build your business! In this episode host Mary Foley talks with social media expert and PR maven Christina Dick, founder of TFB Agency in Richmond, VA. Christina has designed and implemented social media campaigns with A-list businesses and organizations such as Walmart, GEICO and Capital One. Now she is applying her big business expertise to small business success. Listen and learn: - How small business can be just as savvy, smart and effective using social media as big business - The top 3 social media mistakes by businesses she sees again and again - The short list of keys to any successful social media initiative - Recommended social media platforms and tools that she recommends - What you need to do now to create or re-create your social media plan for your business Plus hear her answers to 13 fun, quick questions to get to know every guest!