Podcasts about open graph

A graph of a function that is also a closed subset of the product space

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Best podcasts about open graph

Latest podcast episodes about open graph

Freelandev - Vivir del desarrollo en WordPress
#271 – Novedades de WordPress 6.6

Freelandev - Vivir del desarrollo en WordPress

Play Episode Listen Later Jul 22, 2024 47:01


Síguenos en: (Casi) todas las novedades que trae la nueva versión de WordPress 6.6 ¿Qué tal la semana? Semana esther Preparando la demo de UN, 100 en GPS Semana Nahuai Semana Nahuai: Follow-up en cómo gestionar los zips de los temas. Al final creé una regla con Hazel para que elimine automáticamente el -main que se descarga de Github. Trasteando con Open Graph para incluir imágenes (y descripciones) de las categorías. El apasionante mundo del CSS adicional y de los márgenes negativos en los temas de bloques. Revisando el curso de creación de temas de bloques de Frank Klein. Actualizando mis web a WordPress 6.6, sin problemas. Aprovechando para confirmar que ya tengo todas con la versión 8.2 de PHP. Probando a usar WordPress Playground para crear una demo interactiva de Uprising Next. Contenido Nahuai Un nuevo tutorial en Código Genesis: Usar la plantilla de archivo para distintos Custom Post Types en un tema de WordPress Tema de la semana: WordPress 6.6 «Dorsey» Mejoras editor de bloques y del sitio (Gut 17.8-18.5) Estilos de secciones Presets colores y tipografía Diseño de rejilla bloque de grupo Imágenes de fondo globales Relación de aspecto personalizadas Márgenes negativos Sombras personalizadas Patrones parcialmente sincronizados Imagen destacada soporta sombras Bloque medios y texto admite la imagen destacada Se pueden añadir bloques que estén dentro de otros directamente desde el editor (ej, item de listado o botón) Nuevo atajo para agrupar bloques (Cmd + G o Ctrl + G) Mejoras patrones bloques temas clásicos Mejoras tipografía fluida Rollback actualizaciones automáticas Barra lateral unificada (flujo de publicación unificada) Rollback automático de plugins y temas (si falla actualización) Nueva clase bloque listado Nueva versión theme.json (v3) Nuevas versión React Mejoras Block API Nuevas directivas Interactivity API Mejoras HTML API Mejoras Options API Mejoras Block Bindings API → edición desde los bloques Mejoras de internacionalización Actualización de librerías externas Versión mínima PHP 7.2 Mejoras de rendimiento 58 mejoras de accesibilidad 1900 mejoras y arreglos 630 contribuyentes

WordPress | Post Status Draft Podcast
Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 5

WordPress | Post Status Draft Podcast

Play Episode Listen Later Mar 1, 2024 57:34


In this podcast episode, Corey Maass and Michelle Frechette discuss plans for a future Rochester meetup presentation on images and open graph, with intentions to record and share the session on YouTube. They explore the idea of teaching using their own examples, similar to how a forum might demonstrate a product. The conversation also touches on reviewing the homepage for typos and excitement about making good plans. They encourage listener engagement through Slack, YouTube, and Twitter for ideas and feedback. The episode concludes with one speaker needing to prepare for a massage appointment and the other ensuring the next episode will proceed as scheduled.Top TakeawaysImportance of Alt Text: Michelle and Corey discuss the importance of alt text for images on websites, highlighting the need for proper descriptions to ensure accessibility.Utilizing Open Graph: Corey explains the limitations of Open Graph in describing images and the need for additional metadata like OG image alt to improve accessibility.Engagement at WordCamps: Michelle and Corey discuss the value of attending WordCamps for networking, learning about new plugins, and engaging with the WordPress community.Feedback and Collaboration: Michelle and Corey emphasize the importance of feedback and collaboration in the iterative process of website development, indicating their willingness to receive input from others.Iterative Improvement: Corey mentions the ongoing process of iterating and improving the homepage, highlighting the quick iteration phase and the importance of continuous improvement in website design and content.Mentioned In The Show:Open GraphMatt MedeirosDense Discovery NewsletterWP Beaver BuilderPexelsUnsplashPixabayWP MinuteCadence websiteMatomoSticker MuleWordCamp USWordCamp OttawaBBC Radio OneOrbital UnderworldWP CampusWordCamp Montclair WordCamp Rochester Post Status WordCamp MontrealCanvaTwitterYouTube404, the story of a page not found

WordPress | Post Status Draft Podcast
Cory and Corey on Marketing a WordPress Product Live: Season 2 Session 2

WordPress | Post Status Draft Podcast

Play Episode Listen Later Dec 8, 2023 42:58


In this podcast episode, Corey Maass and Cory Miller discuss the performance of their WordPress product, launched in October, during Black Friday and Cyber Monday. They talk about their marketing strategies, including the importance of building a mailing list and repurposing content from a WordCamp talk. They also discuss their target audience and the potential of their product which helps implement open graph on WordPress websites. They plan to create a presentation showcasing the benefits of OMGIMG.Top Takeaways:Targeting Technical Audience: The focus of the discussion is on tailoring the presentation for a technical audience, particularly agencies and developers who already understand the concept of Open Graph.Channel-Specific Examples: To resonate with agencies, the plan is to provide channel-specific examples, such as Pinterest for food bloggers or Facebook for local businesses, showcasing how OMG can enhance visibility on various platforms.Lead Magnet Strategy: The speakers propose turning the refined presentation into a lead magnet, allowing agencies to download the slide deck as a brochure. The goal is to encourage sharing and make the information easily accessible.

Latent Space: The AI Engineer Podcast — CodeGen, Agents, Computer Vision, Data Science, AI UX and all things Software 3.0
Emergency Pod: ChatGPT's App Store Moment (w/ OpenAI's Logan Kilpatrick, LindyAI's Florent Crivello and Nader Dabit)

Latent Space: The AI Engineer Podcast — CodeGen, Agents, Computer Vision, Data Science, AI UX and all things Software 3.0

Play Episode Listen Later Mar 24, 2023 96:16


This blogpost has been updated since original release to add more links and references.The ChatGPT Plugins announcement today could be viewed as the launch of ChatGPT's “App Store”, a moment as significant as when Apple opened its App Store for the iPhone in 2008 or when Facebook let developers loose on its Open Graph in 2010. With a dozen lines of simple JSON and a mostly-english prompt to help ChatGPT understand what the plugin does, developers will be able to add extensions to ChatGPT to get information and trigger actions in the real world. OpenAI itself launched with some killer first party plugins for: * Browsing the web, * writing AND executing Python code (in an effortlessly multimodal way), * retrieving embedded documents from external datastores,* as well as 11 launch partner plugins from Expedia to Milo to Zapier.My recap thread was well received:But the thing that broke my brain was that ChatGPT's Python Interpreter plugin can run nontrivial code - users can upload video files and ask ChatGPT to edit it, meaning it now has gone beyond mere chat to offer a substantial compute platform with storage, memory and file upload/download. I immediately started my first AI Twitter Space to process this historical moment with Alessio and friends of the pod live. OpenAI's Logan (see Episode 1 from *last month*…) suggested that you might be able to link ChatGPT up with Zapier triggers to do arbitrary tasks! and then Flo Crivello, who just launched his AI Assistant startup Lindy, joined us to discuss the builder perspective.Tune in on this EMERGENCY EPISODE of Latent Space to hear developers ask and debate all the issues spilling out from the ChatGPT Plugins launch - and let us know in the comments if you want more/have further questions!SPECIAL NOTE: I was caught up in the hype and was far more negative on Replit than I initially intended as I tried to figure out this new ChatGPT programming paradigm. I regret this. Replit is extremely innovative and well positioned to help you develop and host ChatGPT plugins, and of course Amjad is already on top of it:Mea culpa.Timestamps* [00:00:38] First Reactions to ChatGPT Plugins* [00:07:53] Q&A: Keeping up with AI* [00:10:39] Q&A: ChatGPT Intepreter changes Programming* [00:12:27] Q&A: ChatGPT for Education* [00:15:21] Q&A: GPT4 Sketch to Website Demo* [00:16:32] Q&A: AI Competition and Human Jobs* [00:18:44] ChatGPT Plugins as App Store* [00:34:40] Google vs ChatGPT* [00:36:04] Nader Dabit on Selling His GPT App* [00:43:16] Q&A: ChatGPT Waitlist and Voice* [00:45:26] LangChain with Human in the Loop* [00:46:58] Google vs Microsoft vs Apple* [00:51:43] ChatGPT Plugin Ideas* [00:53:49] Not an app store?* [00:55:24] LangChain and the Future of AI* [01:00:48] Q&A: ChatGPT Bots and Cronjobs* [01:04:43] Logan Joins Us!* [01:07:14] Q&A: Plugins Rollout* [01:08:26] Q&A: Plugins Discovery* [01:10:00] Q&A: OpenAI vs BingChat* [01:11:03] Q&A: App Store Monetization* [01:14:45] Q&A: ChatGPT Plugins API* [01:17:17] Q&A: Python Interpreter* [01:19:58] The History of App Stores and Marketplaces* [01:22:40] LindyAI's Flo Crivello Joins Us* [01:29:42] AI Safety* [01:31:07] Multimodal GPT4* [01:32:10] Designing AI-safe APIs* [01:34:39] Flo's Closing CommentsTranscript[00:00:00] Hello and welcome to the Latent Space Emergency episode. This is our first ever where chatty PT just dropped a plugin ecosystem today, or at least they demoed their plugins. It's still on the wait list, but it is the app store moment for ai. And we did an emergency two hour space with Logan from OpenAI and Flo Coveo from Lin AI and a bunch of our friends.[00:00:28] And if you ever wanted to listen to what it's like to hear developers process in real time when a new launch happens, this is it. Enjoy,[00:00:38] First Reactions to ChatGPT Plugins[00:00:38] I assume everyone has read the blog post. For me the, the big s**t was do you see Greg Brockman's tweet about FFMPEG? I did not. I should check it out. It is amazing. Okay, so. So ChatGPT can generate Python code. We knew this, this is not new, and they can now run the code that it generates.[00:00:58] This is not new. I mean this is like, this is good. It's not like surprising. It's, it's fine. It can run FFMPEG code. You can upload a file, ask it to edit the video file, and it can process the video file and then it can give you the link to download the video file. So it's a general purpose compute platform.[00:01:22] Wow. Did they show how to do this? Agents? I just, I just, I just pinned it. I just, it did I, did I turn into this space? I dunno how to use it. Yeah, it's, it's showing up there. Okay. It can run like is. Is, is, is my And by, by the way hi to people. I, I don't know how to run spaces. I, I not something I normally do.[00:01:42] But You wanna say something? Please request. But yeah, reactions have a look at this video because it run, it generates and runs video editing code. You can upload any arbitrary file. It seems to have good enough compute and memory and file storage. This is not chat anymore, man. I don't know what the hell this is.[00:02:01] What, what is this?[00:02:02] Well, progress has been all faster than I expected. . That's all I can, I, I, I don't know how to respond. . Yeah. It's pretty wild. I wonder, I wonder, I'm wondering how, how this will affect, like opening up the app store different from, let's say Apple App Store when it opened up. Because there are a lot of, of big companies just building stuff already and how like a small developer will be able to, to build something that's not already there.[00:02:31] I dunno. It will be interesting. So one thing that's really nice, have you seen the installation process for the plugins? It's right at the bottom of the blog post and you have to play the video to kind of see it, but literally anybody can write your own plugin. It's a small little json file. It's, it's literally like 10 lines of code.[00:02:49] It's 10 nights of, you described what your plugin does in English, you given an open API spec. That's it. That, that's, that's the plugin. It's amazing. You can distribute your plugin. This is, this is, this is easier than extensions manifest v3, which nobody knows how to use. This is English.[00:03:15] You write English . So, so, yeah. I mean I think, I think I think there'll be a lot of people trying to develop for this if they can get access, which you know, everybody's on a wait list. I, I've, I've signed up to 200 wait lists this week. . I wonder if, if it'll be different if you, if you sign up as a, as a developer or as the chat user.[00:03:35] Hopefully it doesn't matter, right? Use different emails and sign up to both. Let's, let's just see, in fact, use t to generate like, plausible sounding reasons for why you want to build whatever. Cause they don.[00:03:47] But yeah, I mean, how do you compete? I, I don't know, man. You know, it, it's really OpenAI is definitely a partnership strategy to do what they do here which means they're essentially picking favorites. So if you're a competitor of Expedia Kayak Open Table Wolf from Zapier, you're a s**t out of luck, kind of, you know?[00:04:06] Cause these are presumptive winners of their spaces. Right. And it'll happen in too many industries, probably. Right. I was thinking about maybe summarization or, or I don't know, YouTube video summarization, but there seems to be some application of that already on the examples that you shared. Yeah, yeah, yeah.[00:04:26] They have shared that, but I think there's always room to improve the experience. It's just, you know It's interesting which platform, like sort of platform strategy, right? Like if you write an OpenAI chat plugin, you instantly gain access to a hundred million users, right? All of them can instantly use your thing.[00:04:47] Whereas if you are a standalone app or company, good luck trying to able to use OpenAI through you. There's just no point. So you much rather just be on OpenAI platform and promote there. The the fortunate thing is they don't have some kind of like popularity ranking yet. Actually, someone should go open, someone should do register, like OpenAI plugins list.com or something where like everyone can like submit their own opening app plugins and like upload them, review them cuz this like, this is not a complete app store without reviews and a rating system and a reputation system and probably monetization opening app probably doesn't care about that.[00:05:26] But I mean, I can go start that right now. F**k. I can go start it right now.[00:05:34] Yeah, it'll, it'll take a while, right? Like this is the, like the basic version of the, of the app evolving. But this is a pretty basic version. Yeah. The basic version can browse the web, it can write, write an execute code. It can retrieve you know, we can retrieve data from documents, right? So all the documents search just died.[00:06:02] There's like five of these in Y Combinator right now. Oh.[00:06:08] Examples. Pretty crazy how, how they use the FFMPEG library or, I dunno if I'm saying that correctly, but right in there. You don't need to, to write code to,[00:06:27] it's crazy. Dunno. Yeah. Any reactions? Please, please, you know, open space. Anyone can request a speaker. Oh, Ash, come on in. Ash. I have to add you a speaker. Yeah, we're, we're just reacting here. I just, I, I needed a place to talk and I'm in Japan and I don't have anyone else to talk to, so I need, I, I I just want to share this moment.[00:06:46] I think it's a special moment in history. This is the biggest new app source since ever. Yeah. Hey, Shawn. I think plugin is already taken. . Oh man. Someone, someone bought it already. Yep. , of course. Right? Of course. , what are your reactions? What how are you feeling? What's what are you seeing out there?[00:07:07] Just crowdsource all the tweeting. Yeah, man, it's, it's been wild. I mean, I get out of there to like five minutes and then anything drops, you know, , I think productivity today will be like zero. If I, if I still, like, I quit my job you know, a few weeks ago but I would not be working today. There, there's no point.[00:07:26] There's nothing else. There's nothing else that's important, like, nothing's going on. Like this is the only story. Yep. . I wonder if you have any, any frameworks or anyone that's listening any frameworks on, on how you're handling all of this new, new stuff. Like every single day if something new comes up and, or you can like get the, the wait list invitations to, to use the new products.[00:07:52] Q&A: Keeping up with AI[00:07:52] Like, for example, today I just got the, the one from GIK cli and I was just playing around with that. And then suddenly I started to see all of the, these Twitter threads with announcements. It's getting crazy just to follow up with, with the stuff. And every day something new comes up and started. I was starting to feel a lot of formal, you know, like, h how do you keep up with all of these?[00:08:12] Or how do you focus? Does anyone have any, any good frameworks for that? Well, feel free to respond. Also, we, we have some more room if anyone wants to share your feelings. This is a, this is a safe space to share your feelings because. We all dunno how to react right now. I don't know. I just, I, I, I have a few notifications on for OpenAI employees and people that I do that I think do good recaps.[00:08:37] So in other words, find the people who are high signal and who do a lot of gathering of other people's stuff for, and then just subscribe to those people and trust that that is 90% of it and forget the 10%[00:08:57] Alright. And Sean probably, I have, I have another question. So I can't really figure out like what's left for us to do, you know, without AI tools. Like what, what is we learn next? You know, there's no learning some coding stuff, because you can only do that. You know, we can't do arts, we can't do poetry.[00:09:17] Farming[00:09:17] bakery, probably making things with your hands. Enjoying the sun.[00:09:23] Do you guys think this should be regulated? Like you don't go more than like the speed is going? I don't know. I dunno. There's, there's no point. Like if, like, if you regulate OpenAI, then someone else will come along. The secret is out now that you can't do this, and at most you'll slow things down by 10 years.[00:09:44] You called the secret. This is the end. . Yeah. Yeah. I, I don't know. Secret is out. China's trying to do it right, so I don't know if people have seen, but like China was, was fairly strict on crypto, which is probably good for them. And now they're, they're also trying to clamp down on AI stuff, which is funny because oa like they're, you know, the m i t of of China Ihu, I was actually doing like producing like really good bilingual models.[00:10:10] But yeah, they, they seem to be locking this down, so we'll see. We'll see. Right? Like you know, in, in, in sort of the, the free world there, there's open innovation that may be unsafe. OpenAI, try to be safe. You know, there, there's a big part of the blog post that was talk, talking about red team meeting and all that.[00:10:24] I'm sure every one of us skipped it. I skipped it. And then and then we just care about capabilities and now that, you know, every time people have their minds opened, like, I did not know Ron. EG in chat.[00:10:38] Q&A: ChatGPT Intepreter changes Programming[00:10:38] Now that I know my conception of what a REPL is, or literate programming or what a notebook is, is completely blown outta the water, right?[00:10:44] Like there's no like this, this is a new form factor for me. So not now that I know that I won't be innovating on that or trying to, to shape this into something that I can use because I want to use this, and this is, this is clearly better. Does, does this ha have to do with, with the, like AI as backend?[00:11:00] Yeah. Ideas that have been, yeah. You know, GP as backend. So, so apparently I had a few friends reach out to those guys and they're not doing that because it's not mature enough. Like it works for a simple demo. So, so for, for those who don't know ScaleAI did a hackathon I think two months ago just before I did mine.[00:11:18] And the winner on the hackathon was, was something called GPT is all you need for backend. And they actually what in register? DBC is backend.com. But as far as I can tell, they're not gonna start a company based on that because if you even push a little bit, it falls apart, right? So GPT3 wasn't good enough for that.[00:11:36] Maybe GPT4 is maybe GPT5, but then it'll still be super slow and super expensive. Like you don't want to run, you know, a large language model on every API request. So I don't know. I think it'll be good for scaffolding. I think it'll be good for re type use cases. Like, Hey, I need to edit this video on an ad hoc basis.[00:11:53] I don't, I don't want to learn FFMPEG. I don't need to now, because I can just talk to ChatGPT. That makes sense. But if you want a reliable, scalable backend you probably don't want to use it on a large language model, but that's okay because language model can probably help you write it rather than run it.[00:12:13] Hey, Lessio. Hey guys. Oh yeah. Hey guys. What's up? Hey, yeah, we're, we're just, there's no structure. Just drop your reactions. Let's go. Awesome. Awesome, awesome guys.[00:12:26] Q&A: ChatGPT for Education[00:12:26] What do you think what if Shawn, what do you think if you could use you know AI and the education field, like, you know, like personal attribution system for students?[00:12:35] What's the thought automation education or attribution edu edu education. Yeah. That is the holy grail. This is called the Blooms two Sigma problem. Like the, the, the, one of the big issues of education is we have to teach to the slowest person in the class. And, and, you know, I'm a beneficiary of, of a gifted education system where they take out you know, nominally high IQ people and put them in a separate class.[00:12:56] And, and yeah, we did, we did do better. What if we can personalize every student's experience there's, there's some educational theory. This is called Bloom's two Sigma problem. Where the results will be better. I think that we are closer, but like, I still hope that we're pretty far , which sounds like a negative, like why do I want to deny education to students?[00:13:18] Because if we are there, then we will have achieved theory of mind for ai. The AI has a very good model, is able to develop a representation of who you are, is able to develop theories that the test who you are in, in a short amount of time. And I, it's a very dangerous path to, to go down. So I want, I want us to go slowly rather than fast on, on the education front.[00:13:41] Does that make sense? Yeah, definitely. It makes a lot sense and yeah, definitely. I think personally the education for each student and making it turn the best way would be great. And what do you think how about like, first of all, I'm, I'm having very curious, curious question, you know, like we are having, this week was full of launches, so how you guys are keeping up with if we're not, this is, I created the space though cuz I cannot handle it.[00:14:05] Today, today was my breaking point. I was like I don't know what's happening anymore. Yeah, like every single day I'm just in constant anxiety that like everything I assumed about the world is gonna be thrown up. Like I don't know how to handle it. This is a therapy session, so feel free to express.[00:14:21] Definitely. It's, it's been a very overwhelming feeling for everyone of us like that. I think, you know, like past two weeks and like the industry was definitely a lot, lot of ones we are definitely open for, you know, to discuss more about it. Thanks a lot for this space. Sean. Yeah. Appreciate. Yeah. Va one more thing.[00:14:39] So I think that the most constrained version of education use cases is language teaching. So there are a few language teachers out there speak I think is one of them that is an OpenAI partner. And they're also part of the chat GPT plugin release. , but there are also other language tutor platforms.[00:14:57] You can certainly have your news. There was one that was released maybe like four or five months ago that you can try to see what the experience is like. And you can, you can tell when the teacher has no idea who you are and it breaks the illusion that you're speaking to another human. So I, I just, you can experience that today and, and decipher yourself if we're ready for that.[00:15:14] I hope that we're not ready and it seems like we're not ready. Yeah, definitely, definitely. Thanks a lot for sharing. And guys, what do you think?[00:15:19] Q&A: GPT4 Sketch to Website Demo[00:15:19] Like I, in the launch of four we have show that we could, you know, generate apps and web apps just from you know, like a single simple sketch, you know different tent.[00:15:30] Just start from sketch. So what do you think like how, how it would be impacting the industry? It's all because it's not just like that, that sketch was very, was a very shitty sketch. Right. It was just like drawn on a piece of paper. But if you combine that with the multimodal, like it was that they had another part of that demo where they had a screenshot of the discord the opening eye discord and you're mm-hmm.[00:15:57] and they put it in and it, it like read the entire screen to you and if you can read the entire screen, you can code the entire . Screen. So it's over like[00:16:12] It's definitely, I think interaction, interaction designers, you know, like people who like, think design function still have some time. Yeah. I, I just, I just, I just tried the same thing, you know on bar today and it was like much more better than GPT3 so definitely it's you know, things are really changing.[00:16:30] Q&A: AI Competition and Human Jobs[00:16:30] Great forward. I'm, I'm really worried what we wanna do, you know? Do you think the competition will like stable everything? Like what competition? Anthropic. Well, like Google, Google won't race, I don't think. Google Race, like Google the fight. The one that, the one that launched the W links list of blog posts.[00:16:50] That, that Google.[00:16:55] Well, no, not, not the list. Not the list. Competitions will come. . I have a question. I mean I mean my fear is many of the jobs that are going away, whether it is developer and designers, because I mean, I think GPT four is very capable. So how to deal with it. I mean, it's going to replace, I mean, many of the jobs, that's for sure.[00:17:16] Yeah. It's okay. We'll find new jobs or we'll, we'll not need jobs anymore. We should, we should also, Start universal basic income. That's, that, that is something I, I do believe, yeah, I think the, the main change is going from the web of like, syntax to like the web of Symantec. So if your job is valuable because, you know, a unique syntax or like, you know, how to transform things from like words to syntax, I think that will be a lot less useful going forward.[00:17:45] But the Symantec piece is still important. So a lot of product work, it's not just writing CSS and HTML and like the backend for it. It's a lot more than that. So I just thinking about how do you change your skills to do that. But yeah, even the sketch, you know, you gotta like, you gotta draw the sketch and to draw the sketch, you gotta know where the button should go.[00:18:06] You know, you have, you know, incorrect with it. Yeah. I'm just processing this as I, I just read the whole thing as well. And Yeah, I mean, it's been a wild wild couple of weeks and it's gotten me thinking that maybe all our role was over the past couple years was we were just middlemen to talk to computers, right?[00:18:27] So we're sitting in between, it's over man PMs or business folks or whoever wanna build a product. And then as a software developer, you're just a middle manish talking to the machine and it seems like. N LP is the way forward and, oh, yeah. Yeah. It's, it's been it's been, it's been a while.[00:18:42] ChatGPT Plugins as App Store[00:18:42] Couple of weeks. It's, I feel like we all just have to move either move upstream or, or find other jobs. You just gotta move upstream, either toward product directly. Cuz right now the plugin is yeah, is, is just you know, it's still a very sanitized UI that is controlled by OpenAI. But imagine them opening up the ui portion as well.[00:19:03] So you no longer need to have a siloed product that needs to integrate. ChatGPT instead you can bring your product directly into into ChatGPT, I don't think exactly. I think that would be probably the next next logical move after this, and I'm sure they're already thinking about that.[00:19:22] So that's a great, I don't know if this is, it's wild. What are you guys think? Yeah. Yeah. Like, so before you came up, right, I was, I was talking about this like ChatGPT has at least a hundred million users. Why would you bring people to your platform rather than write a plugin for ChatGPT and use their platform?[00:19:39] It's an open question now. Zapier just launched their integration. OpenAI and OpenAI just launched their integration of Zapier. Which one is gonna be more interesting? Probably OpenAI.[00:19:50] Totally a hundred percent . this is the app store of wow, our century of our decade. Like, I don't know, maybe century. I, I think the thing with ster though, if you think about it, like how many native apps do you download every week, every month versus like how many web things you use. So I think it's all about whether or not long-term opening eyes incentivize to keep broadening the things you can do within the plugin space.[00:20:17] And I think the lab, you know, as this technology gets more widespread, they're gonna have a lot more pressure from regulators, safety, blah, blah, blah. So I'm really curious to see you know, all, all the, all the government stuff that they'll, they'll have a congressional on this in six months and by then it will be completely irrelevant.[00:20:34] It's like that beside that time, they, they, they called it the GameStop guy after he made like 20 million on GameStop. And he just, you know, he was like, yeah, you know, followed the rules, made a bunch of money for those who don't know, unless you're our co-host. On the, we were supposed to drop an episode today, which I was supposed to work on, and then Chatty Phi dropped this thing, and now I, I can't think about anything else.[00:20:59] So this, this is my excuse for not, for for not working on the podcast today. . I know it's funny, we have like three, four recorded ones and spend last week, like GP four came out and we're like, okay, everybody's talking about this is irrelevant. What else? Anything else? Like, but I'm really excited about the, I, I feel like the first, the first use case for this, and I think he tweeted it about it too, is like, before if you had to do like data reformatting and stuff like that, it was really hard to do programmatically.[00:21:32] You know, like you didn't have an natural language interface and now you have it. And before if you had to integrate things together, like you could explain it very easily, but you couldn't like, put the APIs together and now they kind of remove all that part. So I'm excited to see what this looks like.[00:21:48] For commercial use cases, you know, you could see like, is there gonna be like a collaborative ChatGPT where like you're gonna have two, three people in the same conversation working on things. I think there's a lot of ui things that will improve. And so as we have lining from OpenAI for a second, almost pulled them up, but I'm sure you cannot talk about it[00:22:07] But yeah, it'll be interesting to see. Yes, sir. We're extremely excited. Extremely excited. I, I don't, if you, I don't know what else I'm, I'm like, so as far as I can tell there's the, there's hacker and Twitter. I haven't looked at Reddit yet, but I'm sure there's a bunch of reactions on Reddit.[00:22:23] I'm sure there's the OpenAI discord that we can also check out. I got locked out of the discord at some point, but yeah, anyone, anyone else like see news, demos, tweets the whole point of this is that it's live, so please feel free to share on comments or anything like that. But yeah. Yeah, the, the craziest thing I saw was the Mitchell from Hash.[00:22:44] We tweeted about Yes. How the integrations actually work and you just write a open APIs back and then just use natural language to describe what it's supposed to do. And then their model does everything. I wonder if they're using the off-the-shelf model or they have like a fine tune model to actually run integrations.[00:23:02] I wonder, I don't think they'll ever say it. Knowing them, probably they would just use the base one cuz they want, like, I think opening eyes kind of wants a God model, right? There's no point. It's not intellectually interesting to do small models, but like, like it's trivial. Yeah. Yeah. It's, this is a minor optimization problem as far as the, the long arc of history and the, the point is to build a gi safe agi and I, I do think this is kind of safe, right?[00:23:33] Like, . One of the criticisms that people were saying on hacks was that this is very closed. Like it's, it is an app store. At any point opening, I can randomly decide to close this like they did for Codex, and then they change their minds. Whereas if you use something like Alan Chain, it is more open and something that at the same time, like clearly this is a better integration path than long-chain.[00:23:56] Like, I much rather write this kind of plugin than a long-chain plugin. So they, they've managed to, I mean, they know how to ship man, like they're an AI research lab, but they also know how to ship product. Mm-hmm. . Yeah. I, I'm curious to see what the pricing models gonna look like. Also, I mean, if I'm writing the plugin, this is great because I don't even have to take care of the compute, you know, like, I just plug it in, then they actually run everything for me.[00:24:26] Yeah, but how, how it'll be monetized. I mean if the is giving their plugin know Expedia, I mean, people will not go to their website. Yeah. I don't, I mean, yeah. I have no idea that they, I don't think they said also don't super care . Yeah. It's because in the, in the app store, it's transaction driven.[00:24:46] But on Channel G, you're just paying a flat fee every month. So like, you can't really do revenue share on a flat fee. And I don't think that we use like, the Spotify model, but it's like a why not the amount of times? No, wait, wait, wait, wait, wait. Why not , you have Spotify. I just, Spotify model works. Cause swyx has power, right?[00:25:05] Opening has power. Same thing. They have all the audience. Yeah. But every, every every song is like the same value. Like if you listen to song actor to song y. , like, you're gonna make the same money. Like if I'm calling the API to, for like the meme generator or if I'm calling the API for the, you know, business summary thing, they're probably gonna cost the firm things, you know, so it's kind of hard to model up for OpenAI to say, Hey, okay, we're charging, we're going from 20 to 35 bucks a month.[00:25:36] But then like, how do you actually do royalties on a per model basis? Like how do people decide what royalties to negotiate? This probably needs to be a flat fee, but I dunno. Or put your credit card it OpenAI and then every time you wanna use a plugin, you pay for it separately. Uvp, usage based pricing all the way, and then you just get at the end of every month.[00:25:58] Exactly the, the only question mark is like, how much does OpenAI value the training they on and like how much they wanna subsidize the usage. Canada they have, they have promised to not use any of our usage data for training. So, oh, but the, I think like the plugins, it's a, it's a different thing.[00:26:16] It's like, like how you could, you could easily see how are like requests usually structure for like these things, you know, like, are people searching? So how are people searching for flights and stuff like that. I don't know. I haven't read the terms for like the actual plugin, you know, so. Well if anyone has please come up to speak cuz we're all processing this live.[00:26:37] This is the therapy session. Yeah, go ahead. One thing I see is basically you have to change the plugin I mean, to ask anything or even if you did browsing, right? I mean I see. I mean, they are becoming directly competitor to Microsoft also, I think, because now a user can actually just see, I mean, instead of being chat or Google, I mean they, they just.[00:27:04] Basically select the browsing plugin and basically get all the updated data. And other thing I see is basically you have to change the plugins. Like if you want to use the Expedia data, I don't know how it'll fit with the browsing plugin or you can select multiple plugins. But yeah, it is interesting.[00:27:23] I mean, if we get access, yeah, there is no actual browsing plugin. The browsing is a new model. So just like you can select GT three, GT 3 45, GT four, there's a new model now that says browsing alpha. So you, you can use CHATT in browsing mode and then you can use it in plugins mode, which which is a different model again.[00:27:45] So the, the plug browsing don't cross over.[00:27:51] Oh, that's interesting. And how do you see, I mean, in this whole descending, they are becoming competitive to Microsoft or how they're playing it out. I mean, Bing is just by the way, like, yeah, this, this killed the bing wait list. Cuz you don't need to wait for Bing. You can just use the browser mode open of Chatt.[00:28:11] How does it compete? It competes for sure. I don't think Microsoft cares. I don't think OpenAI cares. This is one of those things where like, you know, they are the two, two friends, you know, and they're clearly winning, so who cares? I don't like, I don't imagine it takes any of their mental bandwidth at all.[00:28:29] Yeah. The main thing is Google is Yeah, the main, like how is Google competing? Well let's see. Right. Bard is out there. I haven't got us yet, but could be interesting. Again, like it doesn't seem like they have the shipping capacity or velocity of Open I Microsoft and. That is probably going to bite them eventually because there's already been a big brain drain.[00:28:53] Something like four researchers, four, the top Google Brain researchers left Google Brain for OpenAI in January. And you know, those are the ones that I know about. And I, I imagine there's, there's quite a bit of brain, brain drain and firing going on at Google, so who knows.[00:29:08] All right, well, any other topics, concerns? Hyperventilation, if you just wanna scream I can turn down the volume and you can just, ah, for like five minutes. , that was literally, I was like, I, I need to like scream and just, ah, because what is going on?[00:29:29] I said that I'm filling out the form right now for the Oh, yeah. Okay. So wait list. So use use chat t to fill out that form. Right. And then, and then use a fake, use a different email and fill out the form a different way. This maximizes . I'm going to ask GT for what plugin do I want to build or, right, right.[00:29:51] Exactly. Yeah. Yeah. I, we can brainstorm. My plugins can live. Yeah. I think that will be a fun exercise. Like the, the main thing that breaks my brain is just this, this whole ability to run code, right? Like this is a new notebook, a new ripple. Mm-hmm. It, it looks like it has storage and it has memory.[00:30:08] Probably it has GPUs. That, I mean, can we run Lama inside GP?[00:30:19] I don't know if that's a, a model within a model. I think for me, most of the things come to like, you know, if I have my own personal assistant, what I want the assistant to do. I think like travel is like the first thing that comes to mind. Like, if I could use pt Yeah. Expedia, plug in with my calendar.[00:30:39] Yeah, yeah, yeah, yeah. But it needs to like know where I, where I'm supposed to be going to, you know, like if I just add a calendar that's like I'm going to, you know, room this week. Yeah. And then like can automatically both send my calendar and say, okay, these are like, or like the times that you like to travel, I know that you don't like ops and yada yada, yada.[00:31:00] That's one thing that I've always, we had this thesis at my peers firm about personalized consumer. There's so many website like, . I go to a lot of basketball games and every time I open Ticketmaster or whatever, it always shows me that she's a seat. And like, I'm not gonna see, that's not what I, that's not the tickets I wanna buy, you know?[00:31:18] But doesn't matter how many tickets I buy, never remembers that. So I think a way to say, to see, take all the information in and suggest, Hey, I saw that there's actually a price drop for the specific seats that you want, not for like any seats. You know, I think that would be a, a very good use case. So I've been a personal entertainment assistant for like, travel like going to shows, going to games.[00:31:41] That would be cool. That's what I'll submit on the wait list. Then we'll see if anybody cares. Right. Did you see get Lindy? Yeah. Yeah. At the, maybe you wanna recap, get Lindy for people. I'm gonna pin it up on the. . Yeah. So basically and this is like the kind of like a assistant lend the ai, right?[00:32:03] Yeah. Lend the ai it's on the board right now. Yeah. For those who can see it through the space. Yeah. Yeah. Actually at the AI Thinkers meet up the, the other day, you can basically like create all kind of like personal workflows and you, it kind of looks like integrations like zier, but it's actually just natural language.[00:32:24] So you can pop this thing up on your desktop and say, trying to hire 10 software engineers. So go on LinkedIn and plan 10 software engineers. The next step, draft a, an email that says, I'm the CEO of this company and I'm trying to hire for my team. If you wanna talk. Then the next step is like, send emails to all these people and it's gonna use people data labs or something else that they use on the backend to get the emails.[00:32:50] Then it actually sends the emails and. This is just gonna run in the background as if it was like you actually doing it. It's pretty neat that you don't have to write the actual integrations. Like it just uses natural language so you're not bound by what they build. Like theoretically anything you wanna integrate with, you can just explain to it how it works and it's gonna figure out how to do it.[00:33:12] So there's a wait list now. Flow didn't give us any papers just because we were at the meetup, so I'm also waiting to get access to it, but it looks really, really good. Yeah, so generative AI's top use case is generating wait lists, right? Like we we're, we are, so we have never had such an easy way to generate a lot of wait lists.[00:33:30] A lot of signup for witness. Oh my God. So much interest. So much product market fit. But also you know, one thing that you, you raising this point? I think, I think, I think by the way, I also pin this up. Mindy can support complex roles like no meetings on Fridays, all one-on-ones on Monday. , I like my meetings back to back within five minutes.[00:33:47] Five minutes in between. So it's just arbitrary rules that you could not program in a normal assistant type environment without a large language model. Which is kind of exactly what you want when you're booking your travel, right? Like, hey, I only like aisle seats unless it's it's a flight that is less than one hour that I don't care, right?[00:34:02] Mm-hmm. . So stuff like that I think is, is super interesting. And but also like not a common use case. Like how many times do you travel a year? Like, you know, five, right? Like more than that, but yes, I think for, yeah, a lot of times it's not a, it's not like a super widespread thing, especially if you don't do it or work.[00:34:21] If it's infrequent, you want high value and then if it's, if it's frequents, you can do low value, right? Like that, that's the sort of binary tradeoff, like the Uber is sort of frequent and low value. Airbnb is high value in frequent there's something of that nature. . So like, you want, you want sort of inspections of that sort.[00:34:37] Google vs ChatGPT[00:34:37] But the other thing that you brought to my attention was, and, and has room for Google to do something is do you notice that OpenAI plugins, none of them are Google because they're not friends. So Open BT will probably never have first party access to Google Calendar, probably never your Gmail and probably whatever, you know, Google copies, OpenAI again.[00:35:04] They will do, Hey, we have all your docs.[00:35:10] Yeah, I, I, I'm interested in that because I don't know if you remember, but like in the first iPhone, like YouTube came, like pre-installed on the homepage and then I forgot when, but one of the early ioss, they removed it. So now obviously Google's not a friend. Who's gonna be a friend in the future, who's not gonna be like, do we all have to hail our AI overlords?[00:35:33] Yeah. To get access to the, the only plugin system. Yeah. The only winners are brown CEOs. Think you're fine. Alright. But yeah, yeah. I just invited nada. C my old boss. Hi. You can't lurk. I, I want, I want to hear from you. And but, but also, you know, yeah, I, I think the Google point is actually novel.[00:35:50] I'll probably write something about that. Yeah. I mean, I'll have to write something about this today. So please feed me things to write.[00:36:01] Nader Dabit on Selling His GPT App[00:36:01] Oh, there we go. Hey, what's up man? What are you think. I know it's like, not entirely your space, but like you're, you're all about the future, right? I mean I did build and sell an AI company about a month ago, . I did the wait, what travel app was built on GP T three Tweeted about You sold it? Yeah.[00:36:21] It was getting like a hundred thousand visitors a day, like 60 to 80,000 unique a day. And then I, whoa. Yeah, I sold it like within about 24 hours. I tweeted out that it was for sale. I had like 30 or 40 people in my inbox. Whoa, whoa, whoa, whoa. Okay. I need, so like, but you're right. This isn't my, my man like domain of expertise.[00:36:41] It's fine. You make, you may just a thousand dollars on the side. It's, it's cool. Wait, wait. So I saw you tweet your original thing, which was, Hey you know, GP three can plan your travel. I don't know what happened since then. Can you, can you fill the rest of. Yeah. Yeah. So I mean I was basically, you know, I travel a lot for work.[00:36:55] I, I do travel like once a month and, you know, but I'm also very resource constrained on my time. So I usually like to spend like one day sightseeing. So what I typically do is I go a trip advisor and then I kind of like, you know, Google around and like look at all these things and it usually takes me about an hour to figure out like what I wanna do on my day or two off to go, like sighting.[00:37:14] And then I realized GPT3, you know, you can just literally ask and, and say, okay, within X number of. Like, I'm gonna be in this city, I want to have an iter itinerary. You know, you can give all these different parameters and it gives back a really good response. This was before GPT, even three and a half or four was out.[00:37:30] So I just built like a nice UI on top. Then, like I mapped over the results and, and was linking to, you know, the the Google searches for these different items and, and kind of made it into a nice user interface and, you know, just built it out and tweeted it out. And it, it just got a lot of traction and attention.[00:37:48] Like I said, I had around a hundred thousand visitors a day, like right off the bat, 60,000 uniques like per day. So it was getting a shitload of of traction and. I don't have a lot of free time to kind of like, maintain or build something like that out. So it was costing me money, but I wasn't monetizing it.[00:38:06] So the way that I was thinking to monetize it would be to use affiliate links and stuff like that. So I could either, you know, spend time figuring out a way to monetize it or just try to make, flip it and just make some money. So I decided to sell it and that was kind of it. I just sent a tweet out and kind of said, this is for sale, who wants it?[00:38:25] And I had I had so much inbound from that that I had to delete the tweet within about two hours cuz I was just unable to keep up with all the people that were coming in. And I filled it out a couple of offers and I, I found the person with the most money that could close within the shortest amount of time and just took it.[00:38:44] Well done. Well done. Nice. Awesome. I need a, I need a, I need an applause button right here. . Okay. So with that context your thoughts on today, what you seeing? There's Expedia there, but. Comment on travel or not travel, whatever you want. . Yeah, I'm still reading up on the, the chat plugins actually.[00:39:01] And I was hoping to kind of chime into this to learn a little more about how they work. I'm here on the the page. I've had API access from fairly early on. I signed up and I've been you using it a lot. I'm trying to find some different ways to integrate AI and machine learning into the blockchain space.[00:39:20] There's a lot of stuff around civil resistance that I think are gonna be, you know, pretty interesting use cases for us. It's obviously not like a, a a type of use case that is gonna be useful to, to the general public maybe, but yeah, I'm still, actually still trying to understand how these plugins work.[00:39:35] So what have you seen the developer documentation, which developer documentation at the bottom? Yes. That's where I'm, I'm check, I'm reading through as of now, I see the examples, which are pretty cool. Yeah. Yeah. So my, my quote the, the quote I put on Hacker News was, this is OpenAI leveraging chat, GPT to write OpenAI op open API to extend OpenAI chat.[00:39:58] GPT. I'm confused, but it sounds sick, but yeah, I mean, so open api, you know, not to be confused is OpenAI is randomly the perfect spec for OpenAI to navigate because it, you know, is somewhat plain English. And then you just supply a description for model. You described a off method. So they actually provided a link to a repo where you can see some examples.[00:40:20] The examples are not very, not very flesh out. But you can do, like, bear off, I assume you can do whatever, whatever kind of off you like then you just provide like logo url, legal info url. It's not, it's not, it's not that much. This is 10 times better than Chrome manifest.[00:40:37] Like manifest v3. Yeah, I mean, I'm reading through some of these examples and a lot of them are in Python. I wish they would've more JavaScript stuff, but I would say 10 times would be kind of an understatement if I'm understanding how some of this stuff is gonna work. English is all you need, man.[00:40:53] English is all you need.[00:40:57] Well, so, so, and then I think in buried in the video is sort of the Ethan experience, right? Which is where you specify. So if you're, if you're first party congrats, you know, you're, you're inside of the the chatt ui, but if you're third party, you can just host your Js o file anywhere. It's literally a JSON file on an API spec, right?[00:41:15] You hosted Jason file anywhere. And then you just like plug it into their their, their text field here and then they, they validate a little bit and it's installed. So there is a third party app store on day one. Yeah, that open table plugin example is pretty sick. Yeah. So like yeah, I I What would you want as a developer that's missing?[00:41:41] I think that we're like in the golden age of of being a developer and I don't know if it's gonna go downhill quickly or if it's gonna go like, get better quickly or this is like the, the end of all of it. like, is OpenAI just gonna be where like we do everything like nothing else is like gonna exist.[00:42:00] I think that Okay. You know what I, I know that's not the answer for sure. I'm just kind of joking, but I think it will, this is obviously shut down a lot of companies. This is the app store moment, right? For like, just like, I mean, you and I remember the iPhone app store moment. Some people dropped everything to write apps and they made it big and some, a lot of people did not.[00:42:20] But the people who were earlier rather than later probably benefited from understanding the platform. Like imagine, imagine you, like, you know, you, you are a big React native person for a long while. Like imagine if you had the chance to drop everything and be one of the first developers on a new app store.[00:42:35] Like that's pretty huge. Yeah, a hundred percent. But I'm wondering like the, the type of mode that you'll be able to build with some of this stuff, because it seems like that OpenAI AI will just continue adding more and more features directly into the platform. But I think like for very like, Proprietary type of stuff.[00:42:54] It might make more sense, but like if you, if you want to build like an app for the general public it just seems like they'll end up integrating something like directly within their platform for a lot of different ideas like, such as this travel app that I sold. I have a feeling like they'll have a way better version of that built directly into their platform sometime soon.[00:43:13] Q&A: ChatGPT Waitlist and Voice[00:43:13] Hey, hey guys. Can I ask just to get a quick update does anyone here have access to it yet? Like is it, is it open? Cause I signed up for the wait list, but I haven't seen anything yet. Yeah, no, it's just, it's just wait list where just like 90% of the stuff that people launch, you know, she has a few, she has a few videos and demos, but yeah, it's just a wait list.[00:43:31] Who knows? I mean, thanks. Opening OpenAI Pretty has been pretty good about getting people off wait list, right? Like a lot of people got off the GT four API wait list, like the day after they launched. Mm-hmm. . This one, I feel like they're quite fully baked, like it's. I wouldn't be surprised if they started dropping tomorrow.[00:43:50] So we'll see. But like you can start developing your, your third party plugins today, because there's examples. The docs are like two paragraphs, but that's all I need really . So, so I've been, I've been working and, and I've been following a lot of projects where people are, the one thing I don't see with ChatGPT is like, why are they have, we have Whisper, we have the APIs for ChatGPT.[00:44:13] It's like, why are we not at the point where we're talking to this thing and it's talking back to us? Like, I don't know how we haven't, nobody's wrapped their head around that yet, but it's like, it seems to me like, don't you wanna be like, Hey computer build me an app that does X and it says okay and builds it for you and talks back to you.[00:44:29] Like, I just, it's like, I don't know. That'll be the first probably plugin that I try to work on, but it's just driving me a little nuts. That's all interesting. I like the voice interfaces because sometimes it gets really long, like some of the prompts get really long. They're like, I don't wanna talk that long.[00:44:46] Yeah, yeah. Yeah. I was so, so I was doing, I was messing with the system prompt, basically get it to be like, Hey look, I'm gonna be talking to you. So keep it condensed. I think like the ideal interface would be like, for like, talking to, it would be like putting that at like the system level, but also, you know, being able to type as well as speak to it is just something that I'm, I'm trying to work on.[00:45:08] And I think with Plug, you know, if we could do that with plugins, I'd be huge. Cuz I know there's already a, like a Chrome extension that allows you to talk to it. Or, or I guess you could do it natively as well, but, you know, native stuff on like iPhone and Android is not too good.[00:45:24] LangChain with Human in the Loop[00:45:24] Hey, you, you mentioned that. Hi, by the way. You mentioned the hey way of, of talking to or having way the AI talking to you as a user. So just today there was a new release to of LangChain. I know it's kind of, not really the plugin, but this is the closest thing probably. And they edit a Ask Human tool.[00:45:46] So now the model can ask you a question if it's not sure. About something[00:45:55] to share. Share what? Go ahead. So, so the ask you if it's during its chain of thought, when it's not sure. To an example. Right, right. Oh, I would love that. Yeah. Probably not gonna do that. It's too confident. Yeah, I, I've seen a little bit about. LangChain, but I haven't used it yet. Has anyone here it?[00:46:15] Oh, it's all about it.[00:46:19] I did, I did. I built the LangChain on UI too. It's pretty nice. I mean, especially when it first came out, the, the trolling, it was like so rudimentary. But it's nice to be able to change things together. I think the agent part is pretty interesting. I haven't used it myself because I didn't need it.[00:46:34] But yeah, there's a, a very big community. See, see, light chain was very smart, right? Like they picked out the open source angle first, and then the others like dust or did the closed source angle. Now they have indirect competition with ChatGPT, but Langchain still has that. It's open source, extensible, like you own your agent.[00:46:55] Google vs Microsoft vs Apple[00:46:55] Them doing business deals with OpenAI in, in closed doors, right? Like, so pretty smart, like strategic position. All things considered.[00:47:05] It's a little, isn't it? It's like a little funny to me. That, you know, it's like goo because Google just came out with Bard, right. And I don't know if you guys have messed with Bard at all, but it's at least to me another wait list. Oh, okay. Yeah. I mean, to me it was a little underwhelming. I mean, I'm, I don't know if you've seen like the same, yeah, if you've seen like the screenshots going around, like it seems like, you know, someone tweeted it was like in, in guys in a boardroom or whoever's in a boardroom just being like, s**t.[00:47:30] Like, we need to you know, we lost our first mover advantage here. But it's just kind of funny to me that like, I guess now Microsoft's gonna have like an app store, right? Like just after everything, you know, Microsoft dominated in the nineties and stuff, and then it was Apple, apple, apple. But it's just kind of funny to me that it's gonna be, I guess Microsoft now, right?[00:47:49] Bard feels like Bing does to Google. Totally. Yeah. A hundred percent. I agree with you a hundred percent. All the turntables, right?[00:47:57] Yeah. So for, for those of you who might have missed the earlier discussion the one thing that OpenAI or Microsoft will not do is integrate with your Google calendar. So, the one saving grace that Google probably has it, it probably owns your workspace, right? Like most of us have Google accounts, Gmail accounts.[00:48:14] When we work, we log into Gmail and Google, again, use Google Docs spreadsheets. So if Bard is smart, they will take advantage of that. And then slowly watch as everyone moves to Microsoft Office.[00:48:31] I think Apple should do a partnership with the OpenAI and basically Microsoft. Cause Google has huge advantage of Android. So basically having OpenAI on the, I, I mean, it would I mean having the partnership with OpenAI would make, I mean, very useful on I devices if they, I mean, Siri is really bad and if they integrate with I, I mean they've win the world I think.[00:49:00] So it would be huge, beneficial to Apple and basically the Microsoft also if they integrate together because Microsoft doesn't have any of the devices and most people, I, most ordinary people use the devices iPhone or phone and . So it would be huge advantage. And for the 10, basically Apple I, I'm very curious to see what Apple ships next.[00:49:24] You know, everyone's shipping AI stuff and then Apple was like, Hey, look at our AR glasses. . Yeah, but I mean, ar ar with, with the, with the 3D models that are, that are coming out cuz isn't it mid journeys working on like a three, like their lab, I know is, is building a 3d generative model. And I think that sort of stuff with, with AR is very, oh, is that, is that public?[00:49:45] How did, how did you know that? I don't know if it's public. I, I saw a tweet about it I don't know, like a week ago. It is a semi, semi open secret in San Francisco, but I, I don't know if it's public. Yeah, I think I, I saw them, it was some context of they were talking about text to video and they were like, well we're, we're doing our like 3D modeling first.[00:50:02] So, I mean, my assumption is, and I, I don't work in the space yet, unless anyone's hiring please, I'm looking for work. But it seems to me like Apple. Seems to have their head on straight and like it might be that if they're gonna release these ar like mixed reality ar vr glasses, like, you know, the mo the thing that makes the most sense to me is like getting with generative AI graffiti modeling.[00:50:24] It's like, you know, it would be cool to go to like a coffee house or a bar. And then, you know, when you see like the graffiti in the bathroom when people write sometimes funny stuff, sometimes, like the worst stuff you've ever read in your life and you're like, what is going on when this person's going to the bathroom where they have this much hate?[00:50:38] But it's like, it would be cool to have a component of that, you know, like in the metaverse, so to speak, right? Like, so you put on your AR glasses and it's like, oh cool, I can see like a bulletin board here that exists in the fizzled. But it's also in the, you know, it's like augmented, right? That's just, to me it seems to be like the logical next step.[00:50:57] Interesting. Well, we'll, we'll see that when that happens. I recently got a Quest Pro quest to my, and yeah, my parents love it. And any tech, any type that my parents like, I think has a real crossover appeal. You know, the thing that you, your conversation had gimme an idea for winners of every app store in the early days, like Facebook has an app store, apple had an app store, you know, the winners of an app, store games like what we need Yep.[00:51:24] Is a multi-player. Like everyone logging into chat, BT and then playing a multiplayer game line. Mpc. MPCs are gonna text you on your. , that would be kind of cool.[00:51:40] ChatGPT Plugin Ideas[00:51:40] Actually. I was thinking, I don't, I don't know if it's gonna be game games at first though. Like, it seems like games always push the envelope with tech.[00:51:47] Well, it's like pornography and games, right? But like, I don't know, I was talking to like, you, you mentioned your parents and like you know, I was talking to my mom about this stuff and I was like, you know, I'm seeing stuff that are just demos of just like, Hey, take a picture of your fridge and it'll tell you like, here's what you can make.[00:52:01] Or you know, even like talking to it and just being like, Hey, here's what I ate today. You know, what's my, how many calories I ate today? Or, you know, what's my diet plan? Just things like that. And that's why I brought up the talking to it just with na using natural language and then having it, being able to talk back to you.[00:52:17] I'm surpri I'm like really surprised that they haven't implemented that yet. Cuz it seems to me like that's a use case that a lot of people would use it for, you know? Or if you could just like, you know, call it on a phone if you built like a Twilio back in, into it or something. Like I just don't, it, it boggles my mind why they haven't.[00:52:35] Put that feature in yet? . Yeah. Yeah. I really don't think it's gonna be too long before you're, you're sitting there at work and you get a text or call on your phone from an nbc, Hey, our village is burning down. You need to come over here and help . Do, do you guys think there's gonna be different silos?[00:52:55] Like you know, with Bard coming out and you know, people implementing GP T three and four now, I guess, into all their apps, but do you think they'll be like, chat GP p chat, GP, PT will have their store and then Google will have their store? Do you think it'll be like, there's gonna be a clear Victor here and then, you know, it'll be like, okay, Google's apps or, you know, Google Docs or whatever is like part of chat GP t's plugins, right.[00:53:20] Yeah, it is gonna be like crypto. Everybody's just gonna be fighting for the top. You're gonna have the couple of dominant people, but then you're gonna have all the, the small guys who go up and down and Yeah, I I, I feel like it's gonna be pretty similar to, to how crypto was. So we're gonna have some slur juices is what you're telling me.[00:53:41] Yeah, boy. Nice, nice. I dig it.[00:53:46] Not an app store?[00:53:46] So may maybe we aren't, tell me what you guys think about this, cuz maybe we aren't thinking about this right? Because maybe this is not an app store. Cuz typically in an app store you'll go ahead and choose which plugins you want installed, like on a phone or whatever have you.[00:54:02] But the path forward seems like all the plugins are like omnipresent. I, I don't know why Google isn't shitting their, shitting their pants right now. Cuz basically you check like openly I could just force all. The big companies to write plugins and then just be a single search box for everything. So imagine if you wanna like fly somewhere or you wanna book a hotel you, we have the Expedia and booking.com.[00:54:29] Both of those plugins summoned up and it shows you both the results. And then you can click through on whichever ones you want. And then, yeah, you charge 'em based on click throughs. Like I, I think like we're, maybe we're just getting tripped over by the fact that you have to choose a plugin right now and only interact with that single plugin.[00:54:49] But I think I think the smart move forward would probably be just to have all of them omnipresent and then have this like n l p higher layer up there to summon the right plugin when need be. What, what do you guys think about that? Yeah, so, so that's like the LangChain thing. That's what I haven't used LangChain yet, but it sounds like that's, from what I was reading with LangChain, it sounds like that's kind of is how I thought that worked.[00:55:12] But I don't know, can someone here like enlighten me? I, I don't know if it, how, how LangChain works.[00:55:21] LangChain and the Future of AI[00:55:21] Yeah. I don't know how LangChain works either, but I think it's gonna be a two-way street. Everybody's gonna be making plug-ins with chat GP p t and everybody's gonna be making chat GP plug-ins for other services as well. I think there's gonna be a whole bunch of people about to make a bunch of Jira plugins and stuff like that, so I think it's kind of gonna be a, a two-way street.[00:55:45] I dunno, is anyone else, like, this is super exciting to me. I haven't been this excited about like, the internet since like, probably like the, like the web 1.0 days. Like I, I, I hate, I'm so . Yeah. Like, I hate web two. Like, this is cool. I'm glad that like spaces exist, but I hate Web 2.0, like Web 3.0. I'm about, and like, I, I consider this part of Web 3.0.[00:56:04] But it's exciting, right? Like, this is cool. Like I, I'm really, you know, I'm stoked about, about the progress that's being, like, the joke is like, you know, every day in, in AI is like, it's like way longer, right? It's like we're telescoping very quickly. Yeah, I mean, one of the things, telescope and updating.[00:56:23] Yeah. You know, I, I would say I noticed towards, maybe like three years ago when I was working at aws, it just seemed like for, for about five or or so years, everything was very stagnant and there just wasn't a lot of exciting things that were happening. Everyone was like, if you remember, all the Devrel advocates were like all creating like tutorials around creating your own CMS and your blog, and you saw like that exact same tutorial given by like hundreds of people over the course of a few years because there just wasn't any cool s**t that was happening.[00:56:52] And then I think when crypto and, and blockchain stuff like that kind of caught my attention. Caught my attention, and I'm still excited by that, that stuff. And then this seems to be just almost like when, if you were like around when the iPhone was coming out and actually realized how important it was, I think everyone now is, is seeing this and they're all like realizing how important it is.[00:57:13] And it's cool to be like part of this moment as a software engineer. Yeah, I'm, yeah, go ahead. Oh, sorry. I was gonna say, like, I'm, I'm excited for you, I'm sure you guys saw the alpaca stuff, right? And I know that they're doing D D M C A stuff, but essentially someone's gonna train one of these models and it's gonna, you know, you're gonna be able to run this stuff offline.[00:57:35] And just like the way to, if, if you have access to like I forget which one of the EAC accelerate people was talking about it, but it was like wharf in the flask. It's like you've gotten the machine offline. So if you don't need internet access to access, like, the entirety of human knowledge, whatever's in the data set up until 2021 or whatever, and you don't need internet access, like that's gonna revolutionize everything.[00:57:57] Like, that's insane to think about[00:57:59] Yeah. Oh, well we won't speculating You can run in Inside Chat runs Python. Oh, really? Is that, is that happening? I mean, it has a file system and it has file storage and CPU at memory. Yeah.[00:58:20] is turtles all the way down. Turtles all the way down, man.[00:58:23] The, I, I think the plugin system, if people can get to run their own models like the LAMA ones and the same structure for plugins, you can see like going back to the Metaverse thing like a and snow crash where people built their own like demons. You know, it's like I got the demonn that like kicks people out of the club, the, the black sun.[00:58:43] But you can see in real life it's like I have a bunch of plugins that only I have, you know, and I use them to make myself more productive, use them to make myself, you know, look like I'm working when I'm not working and I'm like responding to my emails and stuff like that. But I think like, The OpenAI releasing this today makes it so much easier to start it because you don't have to worry about any of the infrastructure.[00:59:07] You just build the plugin and then they run everything and you get the best model possible. But I think none line, you know, I would love to walk around with my own, you know, raspberry pie or whatever of my wrist, kind of like I'm fall out and say, Hey, I wanna do this, I wanna do that. I don't know, I don't think we're that far away, so I'm excited to, to keep building.[00:59:28] Shoot, the, the technology exists where you could make that now, but it'd be a little awkward to have

Wo wir sind ist vorne.
Open Web mit Matthias Pfefferle

Wo wir sind ist vorne.

Play Episode Listen Later Nov 21, 2022 183:02


Indie Web, Open Web, Websemantics, Microformats, Open Graph, Schema.org! Mit unserem Gast Matthias Pfefferle verschaffen wir uns einen Überblick über den aktuellen Stand der Websemantics und wie sie dazu beitragen das Web besser zu strukturieren und durchsuchbar zu machen. Dazu lernen wir, warum die eigene Website immer noch der beste Weg ist im Web zu publizieren, sprechen über den Twitter-Meltdown + Fediverse und zum Abschluss gibt es noch Blasmusik. Wir hatten Spaß. Und ihr?

Talking Drupal
Talking Drupal #363 - Working Within Your Values

Talking Drupal

Play Episode Listen Later Sep 5, 2022 64:55


Today we are talking about Working Within Your Values with Cathy Theys & Tess Flynn. www.talkingDrupal.com/363 Topics What guides our choices? How to maintain values at work Matching values with your company How to approach conflict or misalignment How to consider or change previous choices Maintaining values for smaller conflicts Resources ADR https://www.lullabot.com/values Guests Tess Flynn - https://deninet.com/ Hosts Nic Laflin - www.nLighteneddevelopment.com @nicxvan John Picozzi - www.epam.com @johnpicozzi Cathy Theys - @YesCT MOTW Representative Image Allows you to define representative image or media fields for entities like nodes, taxonomy terms and the like. These can then be used in Open Graph meta tags (via tokens); as fields in views; or embedded as tokens. The media module is also supported. A default image can be defined for those entities without images.

The Guy R Cook Report - Got a Minute?
20220620 - Replay 20210413 How to update Open Graph Meta tag information today

The Guy R Cook Report - Got a Minute?

Play Episode Listen Later Jun 20, 2022 3:00


Got a Minute? Website owner checkout today's episode of The Guy R Cook Report podcast - the Google Doc for this episode is @ 20220620 - Replay 20210413 How to update Open Graph Meta tag information today ----more---- Support this podcast Subscribe where you listen to podcasts I help goal oriented business owners that run established companies to leverage the power of the internet Contact Guy R Cook @ https://guyrcook.com The Website Design Questionnaire https://guycook.wordpress.com/start-with-a-plan/ In the meantime, go ahead follow me on Twitter: @guyrcookreport Click to Tweet Be a patron of The Guy R Cook Report. Your help is appreciated.   https://guyrcook.com https://theguyrcookreport.com/#theguyrcookreport Follow The Guy R Cook Report on Podbean iPhone and Android App | Podbean   https://bit.ly/3m6TJDV Thanks for listening, viewing or reading the show notes for this episode. Vlog files for 2022 are at 2022 video episodes of The Guy R Cook ReportHave a great new year, and hopefully your efforts to Entertain, Educate, Convince or Inspire are in play vDomainHosting, Inc 3110 S Neel Place Kennewick, WA 509-200-1429

Syntax - Tasty Web Development Treats

In this Hasty Treat, Wes and Scott talk about Meta Tags. Sponsor - Sanity Sanity.io is a real-time headless CMS with a fully customizable Content Studio built in React. Get a Sanity powered site up and running in minutes at sanity.io/create. Get an awesome supercharged free developer plan on sanity.io/syntax. Sponsor - Sentry If you want to know what's happening with your code, track errors and monitor performance with Sentry. Sentry's Application Monitoring platform helps developers see performance issues, fix errors faster, and optimize their code health. Cut your time on error resolution from hours to minutes. It works with any language and integrates with dozens of other services. Syntax listeners new to Sentry can get two months for free by visiting Sentry.io and using the coupon code TASTYTREAT during sign up. Show Notes 00:25 Welcome Syntax 379 - The Link Tag 01:24 Sponsor: Sanity 02:50 Sponsor: Sentry 04:28 What are Meta Tags? 05:01 What is charset? 07:41 The viewport tag That's a Nice Touch on TikTok 10:25 SEO and page data 12:03 Browser display tags 14:20 Dead tags 16:24 Robot tags 17:53 Adult ratings tag 18:18 Google site verification tags Google Verification tags 19:35 Open Graph social tags Facebook Meta tags Open Graph 22:54 Generator tag 25:54 http-equiv tag http equiv 27:20 Apple specific tags Apple specific tags Tweet us your tasty treats Scott's Instagram LevelUpTutorials Instagram Wes' Instagram Wes' Twitter Wes' Facebook Scott's Twitter Make sure to include @SyntaxFM in your tweets

ALEPH - GLOBAL SCRUM TEAM - Agile Coaching. Agile Training and Digital Marketing Certifications

Often we're asked about what are the best #WordPress #SEO plugins and #tools that we recommend. That's because search engines are a major source of traffic for most websites on the internet. Optimizing your website for search engines can help you rank higher in search results and significantly grow your business. In this article, we will share the best #WordPress #SEO plugins and tools that you should use. Some of these tools offer similar functionalities, so we will also highlight which ones are the best for specific use-cases. 1. All in One #SEO for #WordPress (AIOSEO) All in One #SEO for #WordPress (AIOSEO) is the best #WordPress #SEO plugin on the market. Used by over 2+ million users, it is the most comprehensive #SEO toolkit that helps you improve search rankings without learning any complicated #SEO jargon. It comes with the easiest setup wizard that automatically helps you choose the best #SEO settings for your business. AIOSEO shows you Tru#SEO on-page analysis with an actionable checklist to optimize your posts and pages. The on-page #SEO checklist includes a smart meta tag generator where you can use dynamic values (current year, month, day, custom fields, author info, and much more) in your #SEO title and descriptions. This means you don't need to update a post just to change #SEO titles. 2. SEMRush SEMRush is the best overall #SEO tool on the market. Used by professional #SEO experts, marketers, bloggers, and businesses of all sizes, it provides a comprehensive set of #tools to grow your traffic. You can use it to find organic keywords and search terms that you can easily rank for. It also allows you to do competitive research and see which keywords your competitors rank for, and how you can beat them. SEMRush #SEO Writing Assistant #tool helps you improve your website content to beat the top 10 results for your focus keyword. It integrates with #WordPress, and this will help you write more #SEO friendly content. 3. Google Search Console Google Search Console is a free #tool offered by Google to help website owners monitor and maintain their site's presence in Google search results. It alerts you when Google is unable to crawl and index pages on your website. You also get helpful tips on how to fix those crawl errors. Most importantly, it shows which keywords your website is ranking for, anchor texts, average position, impressions, and more. You can use this data to find keywords where you can easily rank higher by simply optimizing your content. You can also use this keyword data to come up with new blog post ideas. 4. Yoast #SEO Yoast #SEO is a popular #WordPress #SEO plugin that allows you to optimize your #WordPress website for search engines. It lets you easily add #SEO titles and descriptions to all posts and pages on your website. You can also use it to add Open Graph metadata and social media images to your articles. Yoast #SEO automatically generates an XML sitemap for all your website content which makes it easier for search engines to crawl your website. It also helps you easily import your #SEO data if you have been using another #SEO plugin. 5. Google Keyword Planner Google Keyword Planner tool helps you generate your own keyword ideas from Google itself. No one on the planet has more insights into what people are searching for than the search giant Google. This free #tool is offered to Google's advertisers for free and anyone can use it. Its main purpose is to show advertisers the keywords they can bid on for their advertising campaigns. It also helps advertisers choose the right keywords by showing them an estimate of search volume, number of results, and difficulty level. As a content marketer or blogger, you can use this data to find keywords with high search volume, high advertiser interest, and more importantly keywords where you can easily outrank all other sites. --- Send in a voice message: https://anchor.fm/aleph-global-scrum-team/message

Local Marketing Institute Podcast
GMB Post Updates, Different GMB Pins, Apple Maps / Siri, Open Graph

Local Marketing Institute Podcast

Play Episode Listen Later Apr 21, 2021 59:09


Each week, Eric, Jason and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google My Business, social media, email marketing, websites, online advertising and more.This Week’s Updates and QuestionsGMB Posts now available for chains / franchises via the API.New GMB posts being highlighted on maps with a red dot.How do you add Open Graph settings to a web page for social sharing?How does Google decide which business pins show on Google Maps?How does a business get a branded pin on Google Maps?What is a green business pin on Google MapsDoes SEO suffer without an actual street address?What do I do with GMB if my business services the entire country?If you want to hide your address, should you hide your address on GMB and use a PO Box on listings where you can’t hide it?What is the best practice for GMB names after you change the name of a business?Where do service idea suggestions in my GMB account come from?Do I need a service to help me get listed on Apple Maps or Siri?Have you seen any success from using the Google My Business marketing kit?Will GMB data ever be included in Google Search Console?Are there any issues with doing GMB posts using tools like Hootsuite?Does the impact of GMB reviews decline after you get a certain number of them?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

The Guy R Cook Report - Got a Minute?
20210413 How to update Open Graph Meta tag information today

The Guy R Cook Report - Got a Minute?

Play Episode Listen Later Apr 13, 2021 0:55


Got a Minute? Checkout today's episode of The Guy R Cook Report podcast - show notes 20210413 How to update Open Graph Meta tag information today ----more---- Support this podcast You can also subscribe via Apple Podcasts, Google Podcasts, or Spotify. To listen to an audio podcast via the Apple Podcasts button, click on it, mouse over the title of the episode and click Play. Open Apple Podcasts to download and subscribe to podcasts. . vDomainHosting, Inc 229 Rancho Villa, Walla Walla, WA 99362 509-200-1429 I help goal oriented business owners that run established companies to leverage the power of the internet - Contact Guy R Cook @ https://guycook.wordpress.com/start-with-a-plan/ | Information Kit Support this podcast The Website Design Questionnaire https://guycook.wordpress.com/start-with-a-plan/ In the meantime, go ahead follow me on Twitter: @guyrcookreport Click to Tweet Be a patron of The Guy R Cook Report. Your help is appreciated.   #theguyrcookreport https://www.patreon.com/guyrcook #uncleguy #theguyrcookreport

The Come Up
Chris Ovitz — President at OK Play on Being a 3x Founder, Humble Leadership, and Reimagining Kids Screen Time

The Come Up

Play Episode Listen Later Apr 7, 2021 53:45


Chris Ovitz is the Co-Founder and President of OK Play. We discuss growing up in a Hollywood family, building technology-enabled media companies, life revelations during an Alabama roadtrip, "humble magnetism", launching a venture fund with the co-founder of Twitter, YouTube as a babysitter, and why the future of play is putting kids at the center of story and creation.Subscribe to our newsletter. We explore the intersection of media, technology, and commerce: sign-up linkLearn more about our market research and executive advisory: RockWater websiteListen to our weekly executive insights on Media x Commerce news: Mondays at 2pm PT on Clubhouse via @chriserwinFollow The Come Up on Twitter: @TCUpodEmail us: tcupod@wearerockwater.com---EPISODE TRANSCRIPT:Chris Erwin:Hi, I'm Chris Erwin. Welcome to The Come Up, a podcast that interviews entrepreneurs and leaders.  Chris Ovitz:There's so much guilt in general for parents, and then there's all this judgment around screen time. And I think that we forget in our little bubbles, the whole no screens thing is a privilege, that YouTube is a babysitter is real, and it's a problem. Chris Erwin:This week's episode features Chris Ovitz, the co-founder and President of OK Play. Chris grew up in LA. And like so many others, his first love was film. So he went to a Hollywood studio, but soon after, Chris became enamored with the intersection of entertainment and technology. Over the past decade, Chris has founded a handful of different companies. And most recently, him and his team are building OK Play where they're reimagining screen time for kids, and putting kids at the center of story and creation. We get into a lot of things in this episode, but a few highlights include what it's like growing up in a deeply connected Hollywood family, some life revelations during an Alabama road trip, his humble approach to building teams, and most recently, helping to launch a venture fund with Biz Stone, co-founder of Twitter. All right, this episode was a lot of fun. And Chris weaves in some pretty wild stories from his early career. Let's get into it. Chris Erwin:Let's dive back in time a little bit. Why don't you tell me about where you grew up and your childhood a little bit? Chris Ovitz:I grew up in LA. My mom and dad are both from LA. They went to UCLA. They met there. Pretty normal childhood in LA, as normal as it can be growing up in LA, lots of after school sports and just hanging out with friends, skateboarding and roller hockey and football and all sorts of stuff like that, lots of video games and film in my family. And it was a pretty traditional childhood. Chris Erwin:Okay, you are a skater as well. I was a skater growing up, I played some soccer and tennis. And then when I started hurting my ankle skateboarding, my coaches were like, "All right, that's it. Enough for you." Chris Ovitz:You were probably a much better skater than I was. I never actually got good at it. But I loved it. Yeah, I definitely spent a lot more time playing, baseball was my sport. So I played a lot of baseball growing up. Chris Erwin:Okay, cool. You mentioned that you were passionate for gaming and for film. Were there any games that you liked the most? Chris Ovitz:So I was about 15 when PlayStation 1 came out so I think that was probably the core part of my childhood gaming love and I would say Final Fantasy VII, Resident Evil. Earlier than that, I played really Super Bomberman and Mario Kart on the SNES, lots of Street Fighter, things like that. Chris Erwin:Yeah, I remember Street Fighter 2 with like Ken and Ryu and Hadouken and all that. I was like, that was a real favorite for me. Yeah, I also like being Zangief, the Russian wrestler, whatever. Chris Ovitz:Funny story, I always played as Ken Masters. And that was the name on my fake ID in high school, so yeah. Chris Erwin:Your father was in the entertainment industry. I don't know if your mother was in the entertainment industry as well. But was there any kind of like inspiration for you of the path that you want to go down as you were thinking about going to school, before you went to Brown and UCLA? Chris Ovitz:So yeah, my father was in entertainment. He started a company called Creative Artists Agency, which was one of the biggest agencies around and so it was amazing to watch and to be around. And I always thought that that was kind of the path for me. But as I got older in high school, and he had left CAA to do other stuff, he kind of left me with this big question mark on what I wanted to do. And I was like, I didn't really know what my passions were. Chris Ovitz:And so it started me on my journey. And my journey from about 18 through my late 20s was kind of a bit all over the place, but I wouldn't be who I am today without it. And my father was incredibly talented pioneer and many things in entertainment. And had I been a little more mature at 18, I think I would have realized that he was probably right, and it was best for me. So I ended up, I was fortunate enough to be accepted to Brown University. That's where he wanted me to go. I always wanted to go to UCLA because it was what I knew. Brown was amazing. I have incredible friends there. I learned a lot there. But I ended up transferring back to UCLA. I told myself that was where I wanted to go, but if I'm being honest, it was probably because I wanted to see about a girl. Chris Erwin:Okay, did you transfer like your sophomore junior year? When did you go over? Chris Ovitz:I transferred my sophomore year. So I did a year, Brown my freshman year, and then started at UCLA my sophomore year. Chris Erwin:And was UCLA what you had hoped it was going to be? Were you pumped to be there? Chris Ovitz:Yeah, it was amazing. UCLA is a great school. I had a blast. I was a history major. I just loved learning about different cultures and I studied a lot of Roman, ancient Rome and medieval history that I found that fascinating. Chris Erwin:When we were talking earlier, you said that there was some poor decisions were a pattern of your youth. So, I mean, do you bucket in like going to Brown and then going to UCLA as part of that or are you referencing something else? I'm very curious there. Chris Ovitz:For decisions, I say that a bit jokingly. But I think what I mean by that is Brown is an incredible school, and everyone would kill to be able to go there. And had I stayed there, I think it would have been amazing. But look, I was motivated by girls at that age, instead of being motivated by a passion for what I wanted to do with my life. So I think that's kind of what I did, whether it was transferring to UCLA because I had a girlfriend there at the time that I had met on winter break from Brown. I would make decisions like that, without thinking too far ahead. And I think as I got older, that's not happening. You start to think through each decision with a little more thought for the future. Chris Erwin:Well look, if there's any point in your life when you're going to be a little bit impulsive, doing that in your teens and early 20s, that's a good thing. Get that out of your system, and I would also say that having a little bit of impulse ability, or whatever the right word is, as you get older, versus not having to be so calculated all the time based on societal pressures, that's okay. Okay, so you transfer to UCLA, you graduate, and then how do you kick off your career? What type of work do you start getting into? Chris Ovitz:So again, it comes back to this really not knowing what my path was yet, not knowing what I wanted to do. I knew I loved film. The entertainment industry was in my DNA. And I knew that I wanted to be a part of it in some way, at least at that point in my life. And so I actually applied to film school. I didn't tell anyone in my family. I applied to the theater, film and television program at UCLA. I decided I was only going to tell them if I got in. I ended up getting in and had an idea that I thought I wanted to be a director. And after about a year in film school, I realized I didn't want to be a struggling artist. So I dropped out and I wanted the income. I wanted to get to work. Unfortunately, at the time, I also had suffered a really bad herniated disc and had to take some time to get a pretty significant back surgery to correct that and rehab it. And at that point, I decided to take a job. It was pretty awesome. I got the opportunity to be one of the first employees as an assistant at Paramount Vantage working for a guy named John Lesher, and that was my first real job out of college. It was an incredible experience. Chris Erwin:Awesome. And what was Paramount Vantage? Chris Ovitz:Backing up a second, John Lesher was an agent at Endeavor at the time before it was WME, and he represented clients like Scorsese and Judd Apatow and Alejandro Inarritu and all these amazing filmmakers. And he was asked to go over and run Paramount Classics, which was Paramount's independent film arm, and he was asked to rebrand it and basically start their new art house film division. I got to see him build it from the ground up. And I got to see him go through the process of building the brand, picking the brand, naming it, designing it. And there I got to really learn how important a talented team was. He had gone out and just picked the best in the industry. And then I got to watch as all these projects came together that went on to be some Academy Award winning films and really well highly, highly acclaimed films. While I was there, we were developing No Country for Old Men, There Will be Blood, all these really exciting films. But mostly, I drove the golf cart around for the most part. Chris Erwin:What a great experience I feel like right out of undergrad, and it seems that you also have some really great stories from working there about Kanye West and Judd Apatow and a few others. So please do share. Chris Ovitz:Yeah, I mean and the Kanye one's probably less interesting, but just funny. I remember him coming in for a meeting, I had to pick him in his entourage up in the golf cart and make multiple trips. And he told me he was hungry. And he asked what was on the menu, and so I had to go get him the menu from the commissary and he said he was really in the mood for grilled salmon. And so I got him some grilled salmon and brought it into the meeting and my boss was like, "What are you doing?" I was like, "Kanye wanted some food. Here it is.", and he shoo-ed me out of the office. And then the Judd Apatow story, backing up a bit. Jonah Hill was actually, before he was Jonah Hill, when he was Jonah Feldstein was in my student film at UCLA because I knew him from growing up in LA. Chris Ovitz:And Judd Apatow had come in to pitch his latest project. And I had read the script because that was one of the perks of working there. I got to be on the weekend read team and give my opinion on the scripts that they were reading. And I told Judd, and Judd had no idea who I was. I was just a kid driving a golf cart. And I said, "You need to make Jonah Hill the lead in this project." And so I'd like to think that I'm responsible for Jonah ending up in Superbad, which is probably not true. But it was funny because I was the only one, it turned out Vantage at the time, that thought we should make that movie. And so my boss John was like, "Well, if you like it so much, go and write a letter to the heads of the studio on why we should buy this film." And I did. And I was like, "This is the greatest thing ever." Chris Erwin:Hold on a second, you wrote a letter to the head of the studio for why they should buy the film Superbad. Chris Ovitz:Exactly, yes. Chris Erwin:Okay, what did you say in that letter? Chris Ovitz:I just explained why I thought it was going to be a hit. It was a very genuine, authentic letter from a nobody assistant at Paramount Vantage. But my boss respected my opinion. And he sent it to Brad Grey, who knew me and Brad was the CEO at the time. He was just a fabulous, fabulous guy, unfortunately passed away a few years ago. And they appreciated it. But they passed and it actually ended up being Warner Bros.' biggest hit that next summer. So that's my little claim to fame and moment I'm most proud of in my first job. Chris Erwin:That's an amazing story. I love coming of age movies, and Superbad is definitely very high on the list. Chris Ovitz:Yeah, I was obsessed. It was so well written, so funny. Seth Rogen, he was coming up, but he wasn't established at that point. It was a really fun read. And I was really happy to see that Jonah got cast in that part. Again, I'm pretty sure that was because of me. Chris Erwin:So that's an amazing experience. But I think you realized that entertainment wasn't for you. And you kind of changed your career trajectory a little bit. So what happens next after that? Chris Ovitz:So I think I wanted to do something that was a little more meaningful. Traditional entertainment was fine. I love stories. I think one of the reasons I started thinking about moving away, I didn't like the behavior and entertainment. There was just a lot of yelling, a lot of disrespect. It's one of the last industries where there's a true apprenticeship, which I do like about it. But everyone was kind of becoming bad Xerox copies of the bosses they had before them, and just picking up bad habits. And so there were all these things that were accepted that I didn't like, like yelling at your employees. Chris Ovitz:And so that got me starting to think about what was next. And I was fortunate enough to get hired to run business development at a early virtual world company. And this was really interesting to me, because I always loved building communities and connecting people. And this opportunity played into that in a big way, because you would, this is by the way, in about late 2005, early 2006. And we built this virtual world where you could go to virtual host virtual parties and screenings and shows, and so I was producing virtual concerts with artists like Maroon 5 and the Pussycat Dolls, Kenna. We'd set up virtual storefronts. And this is all before things like Oculus. So it was, way ahead of its time, and a lot of fun. But ultimately, it ended up being like World of Warcraft with nothing to do. It didn't really work out. But it was fun, because we were doing things like I don't know if you saw what Fortnite did with Travis Scott and other artists, these big virtual concerts. Chris Erwin:Yeah, Marshmallow and all that taking off. Chris Ovitz:Exactly. But we were doing stuff like that in 2006 at a much, much smaller scale. Chris Erwin:You mentioned how you got the job, there's a unique story behind that, right? Chris Ovitz:Yeah, so my father was quite influential, obviously. And he knew my boss at Paramount. He'd call me. He's like, "Hey, I got to borrow my son for the day." And I was like, "Sure." And so I go and fly up with my father to a couple meetings in San Francisco. My father liked to invest in tech. And he knew that I had a strong opinion about games and tech and digital media. And so he wanted me to sit in on a couple of these meetings and give my opinion. And as we're arriving at this meeting at this particular company, which at the time, it was called Doppelganger, we later changed our name to vSide, rocking small startup, only about 20 people, everyone's in the room, and they're about to make this big presentation to my father. And he's like, "I want you to observe, and then give me your opinion after Do not talk." And so of course, I talked the whole time, like, "You need to do this. I can introduce you to this person. I can help with that." I walked out of the meeting with a job offer, which was awesome. And so ultimately, my dad was happy, but he looked mortified the entire meeting. Chris Erwin:Were you intentional that you wanted to speak? Was that like acting out against your father? Or did it just naturally come up? Chris Ovitz:No, that was just because I can never keep my mouth shut. Chris Erwin:So then, right after that, we're going down this journey where you become a serial entrepreneur, I think in a few years, which we'll get to, I think a major stepping stone to that was that you went to go work at Adly, which was founded by Sean Rad, who became the founder of Tinder. So what was Adly, and what were you doing there? Chris Ovitz:Yeah, so Adly was one of the first companies to monetize the social streams for influencers, so getting Kim Kardashian to tweet on behalf of a brand. And they were pretty much the pioneer in that space. And so I knew I wanted to work in tech, but I didn't want to be in SF. The city unfortunately just wasn't for me. And I really liked my life in LA. And I was probably onto something because everyone seems to want to move down here now from up there or to Miami it seems now as of last week. Like you said, I met Sean through Dana Settle from Greycroft, who was a friend and she suggested that we think about working together, and we hit it off. And Sean's brilliant, and I was inspired by him. He's a young entrepreneur built with big, big ideas. Chris Ovitz:Obviously, I was right, in seeing something and then he moved and went on to start Tinder. But unfortunately, when we were at Adly, Facebook and Twitter weren't too excited about us monetizing their social feeds. It was ahead of its time a little bit as well. We got blocked. And that's kind of when everyone saw the writing on the wall. So after just about 10 months, that's when I departed and was lucky enough to meet my current co-founder and my co-founder of Viddy in JJ. He took a chance on me and invited me to co-found Viddy with him. And that's where my journey really gained some traction. Chris Erwin:I remember the days of when the large social platforms and tech incumbents were blocking their peers. So yeah, at Big Frame, we have built like a programmatic marketplace where our different influencer and talent clients could promote one another. YouTube shut off access to their API very quickly once they figured out what we were doing. So I definitely get the challenges there. Chris Erwin:So after this stint in Adly, but it seems like you had made the transition from like a pure play entertainment studio industry, now going into kind of like tech that's like tech talent, intersection with media as well and social. And were you feeling at this point like, "Yes, this is the path that I want to be on, that this feels much more right than where I was before this"? Chris Ovitz:Definitely. I realized that I think at that point, I realized I wanted to be an entrepreneur. I watched guys like Sean, and I was like, there's no reason I can't do this. I love creating things from scratch. I had some unfair advantages built in in the network that I had acquired and had built. I realized pretty early on that I was really good at surrounding myself with people much smarter than me, much more talented than me. And I realized that talent was everything. Chris Ovitz:I use my network to almost be an agent for the businesses that I was building or involved in. And I was able to do that at Viddy in a big way. I saw that we had something. I saw that we had a product that had market fit. It worked. JJ is one of the best product designers I've ever had the pleasure of working with. And he built a beautiful Instagram for video type product at just the right time, when everyone was craving that, when investors were craving that type of product. We met in the end of 2010. And then basically January 2011, we were starting to work on it and then we launched in April of 2011. And that's literally when Flip Cam, if you remember those handheld camcorders, they shut down in April, and we launched in April. And so it was kind of like with the death of Flip Cam was the rise of Viddy and the social mobile video wars, by the way, like our biggest competitor was Socialcam, which was started by the Justin TV guys, which ultimately became Twitch. And it was just an all out like bloodbath between us and Socialcam seeing who could grow the fastest, wild ride, wild west, extremely interesting time to be in the video space. Chris Erwin:So being a first time entrepreneur, what kind of caught you off guard or by surprise in that first experience, in going through those motions? Chris Ovitz:Once you're a founder, it's a very lonely, lonely job. And so just dealing with the emotions of the roller coaster that it is, like video ultimately was only two and a half years of my life, but it felt like 10, and so the ups and the downs. And then I think realizing how quickly you can grow something by leveraging the power of your network. We went from zero to 50 million users in a year, granted a lot of that growth came off the back of Facebook and Open Graph. Us in social can have the benefit of that. But we were the first video app to have access to Open Graph. And that was because of a relationship that we had, just shows the power of relationships and how you can use those relationships to grow things. Chris Erwin:Yeah. You mentioned that when you were at Adly, and you saw, you observed Sean, you're like, "Oh, Sean is founding these companies.", you felt empowered that you could do the same. And you felt that you had this powerful network, you had good energy to bring to the table and a certain skill set, but also awareness of what skills he didn't have. Being at Viddy, did you observe skills that you're like, "Hey, for my serial entrepreneur career to continuously progress, here's something that I really want to work on."? Chris Ovitz:You know, it's funny. Things that I really want to work on, I think what Viddy taught me was actually to focus on my strengths and not my weaknesses. So many people say you should, I just read a quote about Tom Brady, sorry to change the subject. But talking about how he's achieved the level of success that he has. One of his big tenets is focus on your weaknesses. And I used to do that too much. And so I think at Viddy, working with the team there, I realized that everyone was so good at what they did. If I was focusing on my weaknesses, there was always somebody that was going to do it better, be able to do that better. And so I spent my time focusing on my strengths. And that's when I think good things really started to happen. That was probably my biggest learning at Viddy. Chris Erwin:I agree with that very much, Chris. It's a lot easier to go from good to great versus going from bad to good. And as a leader, I think strong self awareness is really critical in saying, "Okay, here's where I'm good, here's where I'm not." But your job is to build a team, to resource a team, to build towards the bigger vision that the company has. And I have learned that there's a lot less friction, you can move a lot faster. And also just build a team where people are more complimentary and happy coming to work every day with that mindset, going from good to great. Chris Ovitz:Yeah, no, I absolutely agree. Chris Erwin:So Viddy though, you do end up selling to Fullscreen, is that right? Chris Ovitz:We did, yeah. So we were acquired by Fullscreen. In full transparency, I left before the acquisition because it was quite a roller coaster ride, and I was ready to move on and to figure out what's next. But we had built a relationship with George, the CEO and founder of Fullscreen early on. He was a friend, and we were always trying to find ways to partner together. So when things got tough at Viddy, it was just a natural home for the company. They had SVOD ambitions, and we had one of the most talented product and engineering teams around with expertise in video. So it was a no brainer. And as I said, I wanted to move on to what was next and I was pretty burnt out from that roller coaster. And at one point, we were the number one app in 49 countries. And then one day we weren't. And so I was just ready. I was ready for what was next. But it was great. Look, JJ went on to be the Chief Product Officer of Fullscreen. And Ken, our CTO went on to run their engineering team. But unfortunately, actually I'm working with them again today, which is really, really awesome. But we can come back to that. Chris Erwin:I think Fullscreen leveraged your technology to launch a streaming service, I think three to four years back. I remember that because I think there was like a lot of different Fullscreen talent clients are on it. And I think they also were licensing Friends and maybe Seinfeld. It was an interesting juxtaposition of content. But I think everyone's been learning what users actually want and don't want over the past half decade. All right, so after that, you do end up starting another company called Workpop, but you did a brief stint at Scopely. What was that pathway like? I think you said you were scratching this gamer itch that maybe you had but led quickly to something else, curious to the journey there. Chris Ovitz:Look, I always had the gamer itch and I'm always going to have the gamer itch. I love games and anything related to games. And the Scopely thing was interesting because I had promised myself since I was burnt out, I was going to take some time to recharge. But I was having lunch with a friend of mine who was at Scopely. And he was telling me how great it was. And they were going after all these big licenses. And frankly, it just sounded fun. And he was like, "Why don't you come join us?" At the time, they were still small, 50 or 60 people. And they had just come off this big hit for them, Mini Golf Madness, which I had kind of fun playing. And I also knew Walter Driver pretty well from back in the day. And I knew Eytan as well. They're the founders. And I figured that it would be a really fun place to go and join until I decided what was next. Chris Ovitz:Unfortunately, in a twist of fate, unfortunately for them, not for me, but they've done fine since anyways, but they roomed me and my co-founder from Workpop together on a company off site. He was the new VP of Product that they had hired out of Zynga. He used to run the With Friends platform there, and we hit it off and he's still one of my best friends. And we basically decided that night that we would eventually leave and start something together, we just didn't realize how soon it would be. Chris Erwin:This is like one of the first nights with a company at an off site, and you meet a new colleague, and you decide then and there like, "We're going to start a company together." That's pretty fast. Chris Ovitz:Basically, we hit it off, and we're like, "We need to do something." And I just had no idea that it would be that quickly. Chris Erwin:Yeah. Why do you think you guys vibe so well? What was special about him? Chris Ovitz:We had really complementary skill sets. He's extremely talented product executive and entrepreneur. He actually just launched his company yesterday called Mojo, which is a sports app for kids and actually to make coaches better and improve the youth sports experience, which I'm actually really excited about. And he's super talented. And yeah, we just knew it. Do you ever meet someone and you're like, you know you're going to be good friends and you know you're going to work well together? That's what it was like. And so we had fun working together at Scopely and we worked on some really fun products together. And then ultimately we decided to go into enterprise software. Chris Erwin:Hey, listeners, this is Chris Erwin, your host of The Come Up. I have a quick ask for you, if you dig what we're putting down, if you like the show, if you like our guest, it would really mean a lot if you can give us a rating wherever you listen to our show. It helps other people discover our work. And it also really supports what we do here. All right, that's it everybody. Let's get back to the interview. Chris Erwin:In under a year, you end up founding what's called Workpop. What was Workpop? Chris Ovitz:Back then, mobile job search was almost non existent. And so we wanted to build a better hiring experience for essential workers. So back then, most of the hiring platforms were really focused on building for the employer, and not the job seeker. And so we decided we wanted to build a better experience. And it was a great idea, started with great intentions. I went into that space because I wanted to prove that I could do something that was completely outside of media and entertainment. I wanted to show people that I can build a real company. Chris Ovitz:And I did that. But along the journey, which took me to places like selling door to door in places like Birmingham, Alabama, nothing wrong with Birmingham, Alabama, but I realized that wasn't where I wanted to be. And I realized that I needed to be passionate about the space. And I thought I could build anything and be excited about it as long as it was my team. I was super excited about the team, really enjoyed who I was working with. But at the end of the day, these companies take on a life of their own, and you need to be in a space that you truly, truly love. Chris Ovitz:And so that was probably my big learning with Workpop. Further, we went down the stack. It started as job seeking, and then it became hiring software. And we're building HR software. And then we were like smack in the middle of the HR tech space. And that's when I realized it wasn't for me. We were building a product for small and medium businesses, and it's just a really tough grind selling into that segment. Chris Erwin:You mentioned that you went to Birmingham, Alabama for a sales trip when you were at Workpop. What's that story? Chris Ovitz:Look, this is where I realized that I needed to get out of the enterprise software business. My partner and I were on a plane, and we were flying to Birmingham, and the only thing we were excited about was going to be the food we were going to eat in the south. We both looked to each other and kind of had this moment where it's like, "Do we really?". We were both media guys. He came from the game world, and we both kind of ended up in this space, because we had a good idea. And we landed in Birmingham, and we were staying in a motel and we were there to sell a Papa John's franchisee. And we're going in and we met with the HR team was run by this very nice, but like 80 year old woman, and really didn't understand how technology worked. And so we found ourselves selling to a lot of those customers, and it was draining. And when we both looked, we were like, "Where are we? What are we doing right now?" And I think that was the moment. Again, I don't want to take anything away from Birmingham, Alabama. But it just wasn't where I wanted to be in my life. If I was going on sales trips, I wanted to be in New York or Chicago or San Francisco or places like that. Chris Erwin:Yeah. When you landed and you were doing these sales meetings in person, did you guys feel like immediately out of place? What was going on there? Chris Ovitz:Yeah, we definitely felt out of place. And it just felt like we could never do enough. I mean, we were running the business but we were also selling the product. We didn't have some huge sales force. And so it just took a lot to gain even an inch. We felt like we were running miles to get those small wins. And so whether we are in Birmingham, Alabama, or Orlando, Florida, it was just all over the country selling software. It just wasn't what I was into. Chris Erwin:Yeah. Well, Chris, I want to go back to something that you said where when you founded Workpop, you wanted to prove that you could build something that's not in media entertainment. So it's interesting, because you start in the core of the media entertainment industry, you're working at Paramount Vantage for a very seasoned studio executive and talent agent. And then you do start working in and then founding some companies that are at the intersection of tech and media. So the sentiment that you wanted to prove that you could do something different, was that for you or was it for someone else? Chris Ovitz:I think when you have a successful father, at the end of the day, you have a bar that's set for you. And so you're always trying to live up to that bar. And everyone always has preconceived notions of how you're going to be or expectations of you. And I think everyone expected me to do something in media entertainment, expected me to use my network to bring influencers into something right or do something influencer related, and I didn't want to do that. And I needed to scratch that itch. And I'm glad I did it. And it taught me a lot and led me to where I am today. Chris Erwin:So what happens with Workpop? Do you stay there through a sale to another company or you depart before the acquisition? What happens? Chris Ovitz:At Workpop, about five years in, one of our investors Cornerstone was interested in acquiring the company and the team. There was a natural fit, and they had an SMB product that they wanted to expand on and it was a perfect fit. And so I stayed on through the acquisition, but I knew that I wasn't going to stay and run technology partnerships. A big public enterprise software learning management system company, that wasn't in my future, it wasn't for me, incredible company, really a big fan of the Cornerstone team. And Adam Miller, he's a great advisor to us. But if I was being honest with myself, it wasn't where I was going to continue my career. So I took some time off. I was a new father, a relatively new father. My son was about three at the time, and really started thinking about what I wanted to do next. Chris Erwin:Yeah, it's interesting to hear you talk about your realization moment there that hey, this is not where I want to be like in terms of your career and work. In an interview with Chas Lacaillade, who's the founder of Bottle Rocket Management, an influencer management company, on our podcast, he was on a road trip in Louisiana in the Bayou. He was selling water pumps. He was in LA. And then he was working for a water pump company out of Orange County. He was on this sales trip and realized there in a conversation with his coworker Buddy in the car, like, "Hey, I need to get back to LA. This is not the right industry for me." So you guys definitely have parallels in your story there. Chris Ovitz:Definitely a wake up call for me. Chris Erwin:Yeah, all right. So after Workpop, you then launch OK Play, which is the company that you're at right now. So what's the story of how OK Play came to be? Chris Ovitz:I mean look, it sounds cliche, but I wanted to create something for my son. I was a relatively new father. Son's three years old at the time. I was watching one day while he was a preschool, I was watching Won't You Be My Neighbor, which is the Mr. Rogers documentary. And I became incredibly inspired. This was a man that knew how to reach children, how to talk to them in a way that they felt heard and understood. He didn't treat them like little kids. He treated them like real people, just smaller people. And I thought that was fascinating. And the way he used the television to reach a very, very large audience was very similar to the way that the mobile devices are ever present and not going anywhere. Chris Ovitz:And so in the way that I learned how powerful community was in Viddy, I thought that we could do something similar with the mobile devices and kids today. So I think that there's so much guilt in general for parents, and then there's all this judgment and guilt around screen time. And I think that we forget in our little bubbles in our world is that the whole no screens thing is a privilege. And the YouTube as a babysitter is real, and it's a problem. And I think at the end of the day, balance is key. And I think that there's no reason we can't reimagine screen time. These devices aren't going anywhere. And so I wanted to create something. My partners wanted to create something that was screen time that wasn't leaned back, that really puts kids at the center of the story and the creation. Chris Erwin:I like how you just phrase that, where I think a lot of people look at kids' content consumption as a problem that plagues the U.S. and all these other countries. But how do you put kids in the driver's seat of that content, that story to make it productive and helpful? I really like how you position that. So you have this vision. And so then how does this start? Where do you begin building and with who? Chris Ovitz:So I immediately called JJ, who was my co-founder of Viddy. And he was at Headspace at the time consulting for them, actually. And I was like, "You got to watch this documentary." He did. He was like, "Oh my God, this is awesome. I totally see what you mean. Let's start thinking about what this could look like." We reached out to our former CTO, Ken Chung, who's one of our co-founders, and he was running a big engineering team at Snap. So he was in charge of the camera team there, very talented engineer. He was at Fullscreen as well. And he's a new father. And so he got super excited about the potential. Chris Ovitz:And then we just kept building from there one by one, reaching out to people in our network that were extremely talented, that had young kids that could get excited about this. And so it really went from that is how the idea started to when we brought a gentleman named Travis Chen in, who's an interactive play designer. And he was the Chief Game Designer at Scopely, which is where I met him, super talented guy. And he was the one that really brought the play into the mix, and how we really started thinking about learning through play as the mechanism for which we were going to achieve our goals. Chris Ovitz:And so he joined. He was the Creative Director for Games and Interactive at Bad Robot, which is JJ Abrams' company. And then before he joined us, he was at Snap running all their AR innovation stuff. And so he was just the perfect person to come in and really help us think about how we can make the phone almost like a cardboard box. So when you see a cardboard box, you see a cardboard box. When a kid sees a cardboard box, they see a rocket ship, a castle, whatever. And so we wanted to take that philosophy and apply it to the content we were creating in the phone. So I think our OK Play, the vision is about really making it kid led, but parent involved. That's when kids really learn the most. So you can go on a treasure hunt with your child, you can do a fire rescue, you can run a candy factory and the kid is at the center of these stories, and they're creating them and then they're creating a piece of content that they can share with their family members. Chris Erwin:And is it intended for co-consumption, where it's both the parent and the child consuming and participating in the experience at the same time? Chris Ovitz:Absolutely. So it's all about this staring versus sharing, right? We want to get away from the mind numbing, like kid in zombie mode, create truly interactive content that is active and engaging and parents are included. I think this comes back to, so our other co-founder, who's our chief scientist, Colleen Russo Johnson. She's our child development expert and kids media expert. She did all this research on kids absorbing more when the parents are involved. So she did a bunch of research on Daniel Tiger, just the spiritual successor to Mr. Rogers. And I discovered her in an article in The Atlantic, in which she was quoted, it was the article is about ChuChu TV, which is basically like the Cocomelon of India. And she was talking about this study that she did, that kids learn the social and emotional concepts, learning concepts in Daniel Tiger much more quickly, and they absorb much more when the parent is actually watching it with them and engaging with them while they're watching it, than when they're just staring at it alone. Chris Ovitz:And so we took a lot of that and built what you see in OK Play today. And because of that article, we reached out to her, she started advising us and the and we're like, "You're perfect. You need to come join us and build this." And she was like, "This is my life's work in an app. This is awesome." And yeah, we just kind of built an all star team and just went after it. Chris Erwin:Yeah, this makes me think of have you heard of Nike Adventure Club? Chris Ovitz:I have not, actually. Chris Erwin:I think we wrote about this, maybe now almost like a year and a half ago. But essentially, Nike came up with like a subscription club for their shoes that brings both parents and kids together. So kids can go into the app with their parents and say, "Oh, I like these shoes. I like the story behind them.", learn about them, learn about their environmental impact when they are discarded. And then you sign up for the shoe. And then I think you can get replacements like once every six months or 12 months. And then along with the shoe also comes games and experiences and things you could do it like the local playground or at home. And it's this really cool idea that feels very similar to what you're describing. Chris Erwin:It seems like the timing for what you're building is just perfect. Also, I think back to the FTC settlement with YouTube, I think like a year and a half ago, where there's now going to be limited monetization for a lot of the kids content channels. And particularly with all the extremist content and the political backlash and what's happened over the past six months, I think there's a very strong desire for safer content destinations just overall, but particularly for our youth. So have you sensed that, that there's kind of this unique momentum and tailwind that you have in the market right now? Chris Ovitz:Definitely, there is. But I think it's very difficult for kids app developers and kid content creators. I think the privacy laws aren't making it any easier. They're only getting stricter, and they're a gray area and they're a moving target, which makes it tough. And the lawmakers aren't technologists. And so in some cases, the laws don't make any sense and just really don't apply. That said, children's privacy is, there's nothing more important, and we have to protect our kids online. But I would say it's getting very, very difficult to create this content because of the privacy laws. So you got to be, when you're thinking about making this content, you got to abide by a strict set of rules, you got to make sure you're not having outbound links that are triggering browsers, you got to gate everything. Social interaction can be a big no, no, but there's ways to do it creatively that are safe for the child. It's definitely the wild west right now, a little bit. Chris Erwin:Yeah. So it feels like you'd have to staff up that department and that need differently than say, what Complex or BuzzFeed would have to staff their digital and production and user experience team. So what does that mean for you guys? Do you have a bigger legal team? Or how do you incorporate that into your workflow? Chris Ovitz:Incredible lawyers, we all are just very aware of what's going on as far as privacy is concerned. There are specific certifications you can go out and get such as kidSAFE to let parents know that your app is safe for children. You just have to be on top of it and pay attention. Chris Erwin:So it seems like a fun part of this too just in the product development, like do you go out and you work with parents and kids to get an idea of like, "Hey, what would get you excited? We want to do some alpha testing." I mean, clearly the founding, the executive team that you guys have brought, brings a lot of personal experience, like you guys are all parents. How do you get inspired and get in the mindset of these children to design something that's really special for them? Chris Ovitz:So several ways. So we do a lot of play testing. We have a really vibrant community of parents and kids that will test things with. Another thing is we have to remember how to be kids. Kids are experts at play, right? We are not, somehow as an adult, you forget that. And so I think being a parent makes it a lot easier. I'm always building Lego or something like that with my son. I found myself as we've started this company, I'm watching children's cartoons and consuming all the content there is online and finding my favorite shows to draw inspiration from and then look, I'm probably the person that is contributing creatively least to what you see in the app, and I rely on our very talented creative team that lives and breathes this stuff to build these experiences and do this programming for children Chris Erwin:Got it. Within the app, is there a certain game or experience that's your favorite right now? Chris Ovitz:Right now, yeah. My favorite is probably Fire Rescue. So you take a picture of your face as a child, and it puts them in the story. And this little character that we have Twiggle, who's the cutest thing on earth in my opinion, invites you on this journey to go be brave with them to basically go to an emergency call. And you end up having to get there and get a couple of characters out of the tree. And they ask you to take pictures of your face and all these different emotions. And it's got really awesome music in it and it's fun. You literally created your own mini show, you can then share with your family members. And so my son loves it. And it's fun to play with it. Chris Erwin:Cool. So there's a storyline but you take a photo of like a selfie. And then that goes into one of the characters in the game. Chris Ovitz:Yes, it puts yourself into the story. It's like an interactive story and you're literally putting yourself in it. And then what happens is, is you'll draw the firetruck. You'll draw the skylines, you'll draw the tree, and then it puts it all together into this interactive story. And you get to then watch it. So it's like you're literally creating, it's almost like you're creating the storyboards for the show. And then we magically put it together and the kid feels like they've just created this really awesome interactive story. Chris Erwin:The character's name is Twinkle, the cutest character on Earth as you said, right? Chris Ovitz:Yeah. Chris Erwin:And this is called Fire Rescue? Chris Ovitz:Fire Rescue, yeah. So if you go into the OK Play app, it will be one of the first stories you see. Twiggle is one of our main characters, almost like our guide, and they take you through this adventure. And they do it. We also have Twiggle's Treasure Hunt. And so you go on a pirate adventure to find treasure and you draw the sea monster and you find out the sea monster isn't actually mean. It's actually trying to help you and a lot of really awesome morals in the story. And it all comes from a place of social emotional learning. It's designed by all of our Ph.D.s and advisors that are awesome. Chris Erwin:Oh wow, any of this content, is it licensed from a third party or is this all incubated in house? Chris Ovitz:It's all done in house. So we have an incredibly talented creative team. We're doing all of our animations, all of our own production, all of our own voiceover stuff. Chris Erwin:Wow. Do you ever get involved in any of the voiceovers or any of the brainstorming or anything like that? Chris Ovitz:Thankfully, no. I am not a fan of being on camera, on audio, anything. So hopefully I do you justice today. Chris Erwin:Got it. Have you already raised seed funding for this or was this just funded by the founders? Chris Ovitz:We did raise seed funding. So we have incredible investors. We've actually raised, we closed our series A over the summer. We've raised $11 million to date. Investors like Obvious Ventures, Forerunner, Lego Ventures, which is Lego's investment arm, Collab+Sesame, which is Sesame Workshop's fund with Collaborative Fund, Dreamers, which is Will Smith's fund. We have a ton of incredible investors. Chris Erwin:Awesome. As I think about fundraising, and then you also talking about the documentary about Mr. Rogers, I think about the impassioned plea that he makes to Congress to have funding, I think for PBS and for his program. It's such a beautiful segment in that film. The gentleman who is running the forum is like sold within five to 10 minutes, and Mr. Rogers gets the funding that he needs. So I don't know if that became part of your pitch or you harnessed that energy as you were raising this first round of funding, but I love that anecdote. Chris Ovitz:Absolutely. We love it too. And look, that was a picture of him and a quote from him. It was the first slide of our deck and that hooks everyone. It's very hard to root against a group of people that want to build something as meaningful as Mr. Rogers did. I'm by no means saying we're going to be the next Mr. Rogers but we would definitely try as hard as we can every day to live by his philosophies and build as much of that into our app as we can. Chris Erwin:Got it. So where does OK Play go next? What are you building towards in 2021? Chris Ovitz:It comes back to this staring versus sharing thing. I think we want to get away from this mind numbing, staring kid zombie mode type of content. And we want to build something that's truly interactive. We're building this new media format in which kids are really the star of what they're creating, and lets them create these adventures that they can then share with their family and friends. And it's all rooted in social emotional learning, and teaches kindness and curiosity and empathy and skills that they need to translate into the real world. Chris Ovitz:And I think now more than ever, it's super important. You have so many children at home, that they can't go to birthday parties, that can't interact with other kids, I talk to so many of my friends that have young kids that when this pandemic started, they were just at the age where they were about to start preschool. And so they interact mostly with adults, and then they'll see another small person, another child, and it's almost like they don't even know what to do, they don't have those skills yet. And so they've been deprived of this social interaction. And so if there's anything we can do to help with these skills, I think we're doing a good job. And so that's what I would love to see us accomplish this year is really reaching more families, and just helping parents and helping parents know that it's okay to take a moment, that just because their child is playing for 15 minutes on an app, it's not the end of the world. Not all content is created equal, and I think balance is key. And it's really, really important that parents give themselves a break. Chris Erwin:Cool. All right, so I have that now, to go back a little bit more personally about you. I think this is like at least the third company that you've found in your career. And you have expressed that in certain previous companies that you realized burnout and you knew when you had to kind of change things up. And I know that your wife Ara is also an entrepreneur, has her own business. You're building OK Play. You're also an investor, which we'll talk about a little bit and you have a young son. So do you feel like that you are stretched in the Ovitz household? Chris Ovitz:Yes. Look, a two entrepreneur household is very tough. I have one child, I don't know how people with multiple do it. You definitely make sacrifices, and my wife and I are not going to sacrifice our son for work. We're just not. So we do our best. I think it's made us much, much more efficient human beings. You just have to, there's no time for the nonsense. And so you just have to be really, really good planners. She's brilliant. I'm very lucky to share a household with an entrepreneur that awesome. Chris Erwin:I like that balanced mindset. I think that's absolutely critical. And more entrepreneurs need to assume that. So okay, we're about to get to the rapid fire. But before we do, Chris, why don't you tell us about, it seems that you do some investing on the side. You've done angel investing in your past but I think that there's a new fund that you're a part of. So what is that all about? Chris Ovitz:About 10 years ago, I was fortunate enough to interview at Twitter, and I met Biz Stone. And he's one of the co-founders and I kept in touch with him. We became friends, he ended up advising a couple of my companies. He was on the board of one of them. And he always said that if he ever formalized his angel investing, which by the way, he has one of the most incredible angel portfolios in history, from Slack to Square to Pinterest to BeyondMe, all of these unicorns. And I think that's because of the way he connects with entrepreneurs and how genuine and authentic he is. Chris Ovitz:But anyways, he said if he was ever going to formalize his portfolio into a VC fund, then I would be one of his first phone calls. He held true to that, and invited me to help him build his first investment fund. It's a $200 million fund. We invest in early stage companies that build the future of health, work, wealth, and play. And it's a lot of fun. I get to see incredible entrepreneurs and see how I can help them. I love connecting the dots. I believe that I'm good at connecting the dots that other people don't always see. And I love putting people together, and as I said, building community. And so I like to think of us as more of an investment group as opposed to a fund and just investing in great people. Chris Erwin:Awesome. Chris, I have to say that we've kind of gotten to know one another through the preparation for this podcast and our conversation right now. Something that stands out to me is that it seems that you have this incredible magnetism to you. Because the people that you attract around you too, whether it's launching a new investment fund or creating the founding teams for companies or recruiting someone from an article that you read, you clearly have a very, very special skill of being able to do that. What defines your magnetism? What is it about you that brings people towards your orbit? Chris Ovitz:It's a good question. I've never really thought about it like that and I appreciate you saying that. I think authenticity and just being comfortable with who I am. And that's what people get when they see me. There's nothing, I'm not positioning, trying to be something I'm not. A lot of people are threatened by people smarter than them. I want to be around as many amazingly talented people as I can get my hands on. And I think it's about building real trust and giving people the attention they deserve. And so it really just comes down to being genuine and being a good friend. And I think that builds trust with people. And then, so when you reach out to them, you're able to make things happen, because there's trust. Trust is everything. Chris Erwin:Yeah, I think that's really beautifully said. So cool. All right, so now we're on to the rapid fire round. So Chris, the rules are as follows. I'm going to ask you six questions. The answers are intended to be brief, one to two sentences, could even just be one to two words. Do you understand the rules? Chris Ovitz:I understand the rules. Chris Erwin:Awesome, all right. First one, proudest life moment. Chris Ovitz:Becoming a father. Chris Erwin:Great. What do you want to do less of in 2021? Chris Ovitz:Sitting in front of a computer. Chris Erwin:Okay. And what do you want to do more of? Chris Ovitz:Seeing friends in real life. Chris Erwin:I think many people would say the exact same right now. What one to two things drive your success? Chris Ovitz:Success is relative. But assuming someone thinks I'm successful, then it would be wanting to set the best example I can for my son. Chris Erwin:Very nice. All right, last handful of questions here. Advice for media executives going into 2021. Chris Ovitz:Dust off those social skills. Chris Erwin:What do you mean by that? Chris Ovitz:I mean, we're spending so much time on Zoom and in front of a computer that I think people may have forgotten how to interact with each other in the real world. Chris Erwin:Yeah, hopefully you haven't lost your magnetism ability. Chris Ovitz:I hope not. Chris Erwin:It's your key asset. All right, last couple here. Any future startup ambitions? Chris Ovitz:Always. I have an idea deck, some worse than others, but they're probably more of my future. Chris Erwin:Where do you keep your ideas? Chris Ovitz:Probably shouldn't tell people this but in my head. Chris Erwin:That way people can't access them, right? Chris Ovitz:Very true. But hey, if the idea is something that someone can cannibalize that easily, then it's not a great idea. Chris Erwin:Agreed. All right, last one Chris, this is an easy one. How can people get in contact with you? Chris Ovitz:They can feel free to email me chris@okplay.co. Chris Erwin:Awesome. I really appreciate you being on the podcast today, Chris. This is a lot of fun. Chris Ovitz:Hey, Chris. I appreciate you inviting me on and yeah, I hope people enjoy it. Chris Erwin:Hey, listeners, before you go, one final reminder. We love hearing from all of you. So if you have any thoughts on the show, any ideas for guests or any feedback at all, please email us. You can reach us at tcupod@wearerockwater.com. All right, that's it everybody. Thanks for listening. Chris Erwin:The Come Up is written and hosted by me, Chris Erwin and is a production of RockWater Industries. Please rate and review this show on Apple Podcasts. And remember to subscribe wherever you listen to our show. And if you really dig us, feel free to forward The Come Up to a friend. You can sign up for our company newsletter at wearerockwater.com/newsletter. And you can follow us on Twitter @tcupod. The Come Up is engineered by Daniel Tureck. Music is by Devon Bryant. Logo and branding is by Kevin Zazzali. And special thanks to Andrew Cohen and Mike Booth from the RockWater team.

RWpod - подкаст про мир Ruby и Web технологии
07 выпуск 09 сезона. Rails 6.1.3, Vite 2.0, interview with Ryan Dahl, Neighbor, Twterm, NetplayJS и прочее

RWpod - подкаст про мир Ruby и Web технологии

Play Episode Listen Later Feb 21, 2021 43:22


Добрый день уважаемые слушатели. Представляем новый выпуск подкаста RWpod. В этом выпуске: Ruby Rails 6.1.3 has been released Rails 6.1 adds query method associated to check for the association presence A more secure bundler: We fixed our source priorities (Revert disable_multisource changes) The Monotonic Clock and Why You Should Care About It Neighbor - nearest neighbor search for Rails and Postgres Prosopite is able to auto-detect Rails N+1 queries with zero false positives / false negatives Twterm - a full-featured TUI Twitter client Web Announcing Vite 2.0 Interview with Ryan Dahl, Creator of Node.js Avoiding npm substitution attacks Hiding Content Responsibly Metascraper is library to easily scrape metadata from an article on the web using Open Graph metadata, regular HTML metadata, and series of fallbacks A11y Dialog NetplayJS - make P2P multiplayer games in Javascript, no server hosting required

Funnel Reboot podcast
Giving Search Engines what they want with Brock Murray

Funnel Reboot podcast

Play Episode Listen Later Dec 18, 2020 51:47


You're looking at a screen that's empty, aside from a little box that you type or talk onto. A zillionth of a second later, you see all that the internet has, relating to what you entered.  We're talking about search engine results pages and though they may seem to simply fetch information, there's a whole lot that we marketers need to know in order to appear there.  I want you to listen as he explains Snippets markup XML schema, Info boxes, web stories open Graph, Search console and other technical aspects of how search data is indexed.  Brock Murray is a full-stack marketer who specializes most in SEO. He started coding websites for friends and family members. He started his agency around 2012 and I met him recently after that, hearing him on a panel and liking how transparent he was in giving advice. Later I ran an event and asked him to speak at it. Zooming ahead to the present, the agency is now a 7-figure business that does ecommerce sites, local service businesses, you name it. What I like most of all is how Brock still practices what he preaches in SEO, sharing real time experimentation he’s doing in his work, and what we can all learn about web search from doing it. Follow Brock on Twitter or find out about his agency, SEOPlus+ People, products and Concepts mentioned on the show: XML sitemap Schema.org Local Search Listings (also known as Map Pack or Local 3-Pack)  Google’s Knowledge Panels (Info boxes that appear in search results) web stories  Open Graph protocol Search Console Accelerated Mobile Pages (AMP project) Google Analytics 4 BERT algorithm Google My Business Rand Fishkin Glenn Gabe Episode Reboot Brock created a tool that checks how well websites are optimized for search. To have your site checked, visit FreeSEOReport.ca For complete Show Notes, go to: http://leadgeneering.com/episode-40-giving-search-engines-what-they-want-with-brock-murray

Landing Page Hot Tips
#42 - Add Open Graph meta tags

Landing Page Hot Tips

Play Episode Listen Later Aug 29, 2020 0:27


Hot Tip #42 is to add Open Graph meta tags. These tags add images — plus text alongside them — to Landing Page links shared on social media.

The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)
E164 – Why Open Graph, Meta Descriptions and Other Tagging Matters

The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)

Play Episode Listen Later Aug 9, 2020 20:05


Do you see this? Can you read it? What does it look like when shared on social networks? What does your content look like? Find tools and tips to optimize your shared content.

Content Strategy Insights
Michael Andrews: Content Metadata Strategy – Episode 74

Content Strategy Insights

Play Episode Listen Later Jul 17, 2020 29:52


Michael Andrews Michael Andrews literally wrote the book on metadata for web content (actually two books). Metadata puts the structure in structured content. It helps both humans and computers understand what your content is about and how it relates to other content. It ensures that your content is always up to date, easy to find, and able to be tailored to your customers' unique needs. In today's hyper-connected and ever-evolving digital media landscape, every online publisher needs a content metadata strategy. Michael and I talked about: his work as a Content Strategy Evangelist at Kentico Kontent and his prior work in agency, consulting, and in-house content strategy roles his definition of metadata the range of benefits of attaching metadata to your content how metadata helps search engines find and display content the benefits of metadata standards like schema.org and Open Graph how to attach metadata to content (, which )typically happens in a content management system) the differences between internally used metadata which is used for workflow and other administrative purposes and externally facing metadata which is published along with the content the emergence of "unbundled" content and how metadata helps reconnect content components, permitting new practices like omnichannel publishing via APIs how accessing content via APIs permits modern business practices like content personalization his approach to metadata strategy: taking a holistic approach, thinking across the content lifecycle to account for all possible metadata scenarios how a metadata strategy (along with good governance practices) can help span organizational silos the role of taxonomy in metadata - it permits teams to align on a common terminology how metadata can help align content to your customer journey map how getting started with metadata can help you start thinking about modularizing your content Michael's Bio Michael Andrews is Content Strategy Evangelist at Kentico Kontent. Over the past two decades, he has advised organizations in half a dozen countries about content strategy and user experience in diverse industry sectors. His previous roles include working as a Senior Manager for Content Strategy for Publicis Sapient, one of the world's largest digital agencies. Based in Washington DC, he's a frequent speaker at industry conferences such as Lavacon, Taxonomy Bootcamp, and the Information Architecture Conference. Andrews has published two books on the role of metadata in content strategy. He holds an MSc, with distinction, in human-centered computing systems from Sussex University in England. Connect with Michael on Social Media Twitter LinkedIn Michael's Books No More Silos: Metadata Strategy for Online Publishers Metadata Basics for Web Content: The Unification of Structured Data and Content He has also published an e-book at Kentico Kontent, The Complete Guide to Content as a Service (CaaS). Video Here's the video version of our conversation: https://www.youtube.com/watch?v=Vh1-bdbyioY Podcast Intro Transcript Digital content is evolving to guide customers through unified experiences across a variety of channels and devices. These new publishing practices require unbundling conventional publications like documents and manuals into smaller chunks of content. You then need a way to re-assemble those chunks into new content formats. Metadata provides the connective tissue that makes this possible. Michael Andrews can help you understand why and how to build a metadata strategy to revitalize your organization's content. Interview Transcript Larry: Hi, everyone. Welcome to episode number 74 of the Content Strategy Insights podcast. I'm really happy today to have with us, Michael Andrews. Michael is a content strategy evangelist at Kentico, which is a CMS company. Well welcome, Michael, tell us a little bit more about your background and your role the...

Content Strategy Insights
Michael Andrews: Content Metadata Strategy – Episode 74

Content Strategy Insights

Play Episode Listen Later Jul 17, 2020 29:52


Michael Andrews Michael Andrews literally wrote the book on metadata for web content (actually two books). Metadata puts the structure in structured content. It helps both humans and computers understand what your content is about and how it relates to other content. It ensures that your content is always up to date, easy to find, and able to be tailored to your customers' unique needs. In today's hyper-connected and ever-evolving digital media landscape, every online publisher needs a content metadata strategy. Michael and I talked about: his work as a Content Strategy Evangelist at Kentico Kontent and his prior work in agency, consulting, and in-house content strategy roles his definition of metadata the range of benefits of attaching metadata to your content how metadata helps search engines find and display content the benefits of metadata standards like schema.org and Open Graph how to attach metadata to content (, which )typically happens in a content management system) the differences between internally used metadata which is used for workflow and other administrative purposes and externally facing metadata which is published along with the content the emergence of "unbundled" content and how metadata helps reconnect content components, permitting new practices like omnichannel publishing via APIs how accessing content via APIs permits modern business practices like content personalization his approach to metadata strategy: taking a holistic approach, thinking across the content lifecycle to account for all possible metadata scenarios how a metadata strategy (along with good governance practices) can help span organizational silos the role of taxonomy in metadata - it permits teams to align on a common terminology how metadata can help align content to your customer journey map how getting started with metadata can help you start thinking about modularizing your content Michael's Bio Michael Andrews is Content Strategy Evangelist at Kentico Kontent. Over the past two decades, he has advised organizations in half a dozen countries about content strategy and user experience in diverse industry sectors. His previous roles include working as a Senior Manager for Content Strategy for Publicis Sapient, one of the world’s largest digital agencies. Based in Washington DC, he’s a frequent speaker at industry conferences such as Lavacon, Taxonomy Bootcamp, and the Information Architecture Conference. Andrews has published two books on the role of metadata in content strategy. He holds an MSc, with distinction, in human-centered computing systems from Sussex University in England. Connect with Michael on Social Media Twitter LinkedIn Michael's Books No More Silos: Metadata Strategy for Online Publishers Metadata Basics for Web Content: The Unification of Structured Data and Content He has also published an e-book at Kentico Kontent, The Complete Guide to Content as a Service (CaaS). Video Here’s the video version of our conversation: https://www.youtube.com/watch?v=Vh1-bdbyioY Podcast Intro Transcript Digital content is evolving to guide customers through unified experiences across a variety of channels and devices. These new publishing practices require unbundling conventional publications like documents and manuals into smaller chunks of content. You then need a way to re-assemble those chunks into new content formats. Metadata provides the connective tissue that makes this possible. Michael Andrews can help you understand why and how to build a metadata strategy to revitalize your organization's content. Interview Transcript Larry: Hi, everyone. Welcome to episode number 74 of the Content Strategy Insights podcast. I'm really happy today to have with us, Michael Andrews. Michael is a content strategy evangelist at Kentico, which is a CMS company. Well welcome, Michael, tell us a little bit more about your background and your role the...

Freelandev - Vivir del desarrollo en WordPress
#53 – Plugins imprescindibles de WordPress

Freelandev - Vivir del desarrollo en WordPress

Play Episode Listen Later Mar 9, 2020 49:08


Síguenos en: Después de una semana eterna donde ninguno de los dos ha estado en su mejor momento, volvemos de nuevo un lunes ya en plena forma y con ganas de recuperar el tiempo perdido y ponernos las pilas en nuestros proyectos y en los de los clientes. ¿Qué tal la semana? Semana esther Muy dispersa y con pocas ganas de trabajar, aprovechando para avanzar en cursos de JavaScript avanzado. Gran respuesta del 1er webinar en directo conjunto con David Perálvarez en el que hablábamos de afrontar solicitudes de presupuestos web. Contenido esther Semana Nahuai Curiosidad de los comentarios de spam en Código Genesis. Varios pagos fallidos por el tema de la SCA en Código Genesis. Primer directo de la alianza NED Primer post de charla de WordPress publicado en Código Genesis Preparando la charla de la WordCamp Las Palmas Contenido Nahuai Cambiar el color de la cabecera en la home de Corporate Pro al hacer scroll: Tema de la semana: Depende del tipo de web: Corporativa: Antispam: Akismet / Antispam Cookies: Cookie Notice / GDPR Cookie ConsentFormularios: Gravity Forms / WP Forms / Contact form 7 + FlamingoOptimización: SG Optimizer / WE-Varnish-Cache + optimizador.io / WP Rocket / WP-Optimize (BBDD)Copias de seguridad: UpdraftPlus / BackupbuddyVarios: Duplicate Post / Loco translate / RedirectionBloques: Editorskit / Atomic Blocks / CoBlocksNewsletters: Genesis eNews Extended / Bloom / Pop-up MakerRRSS: Genesis Simple Share / Monarch / Smash Balloon Instagram Feed Ecommerce: WooCommerceEDD Membership site: Restrict Content ProEDD + addon suscriptionsWoo Subscriptions + Membership Algunos los comentamos en el episodio sobre los plugins en los que merece la pena invertir. Los que nos ahorramos por usar Genesis Framework: Yoast SEOOpen GraphMonstersinsight Google Analytics Novedades Nos pasamos a usar el Open Graph incluido en Genesis Framework, nos ahorramos otro plugin. Para el tema de analítica estamos probando Fathom, os dejamos una captura del dashboard que incorpora en el admin de WordPress: Tip de la semana Gutenberg Hub templates, una librería de plantillas de bloques similar a la de Share a block que comentamos anteriormente. Se puede copiar el HTML por un lado y el CSS por otro: https://templates.gutenberghub.com Menciones En el último #UBAC nos mencionan numerosas veces, incluso lo hacen de «la de en medio de Freelandev», o «la Freelandev en la sombra». Muchas risas. A Ana se le hace corto también el episodio de 1h. ???? Pablo nos saca los colores con su tweet. ???? Ganamos un nuevo oyente Gracias a la WC Valladolid, Jose Luis. Javier nos manda la foto-fan.Vicent se pasa por comentarios a decir que un poco de envidia le dimos pero que a todas no se puede ir.David nos agradece la mención haber podido desvirtualizar a esther.Adrián se pasa por los comentarios para compartir su plugin de pagos: https://wordpress.org/plugins/pago-redsys-tpv-grafreak/Jesús también se pasa por comentarios para decirnos que nos echará de menos en Málaga.Olga nos felitcia por TW y dejar caer que ya están pensando en la del año que viene. :D ¡Y hasta aquí un episodio más! Esperamos que os haya gustado y que tal vez hayáis descubierto algún plugin nuevo o que si tenéis algún must que no hemos comentado, nos lo dejéis en los comentarios del post y así entre todos vamos descubriendo de nuevos.

The How Things Grow Podcast
Inside Facebook & Pinterest's growth machines - with Cat Lee(Partner at Maveron, ex Facebook & Pinterest)

The How Things Grow Podcast

Play Episode Listen Later Apr 1, 2019 49:29


My guest today is Cat Lee. Cat Lee is the newest partner at Maveron, a $160MM consumer-tech fund, primarily focused on funding hyper-growth startups at the series A and seed rounds. Cat has had a long history of working on some groundbreaking growth projects - and taking huge leaps in her own career. She worked on the Facebook platform team starting in 2008, and helped drive the adoption of Open Graph, which drove some breakout growth for Facebook outside of its own platform. She then joined Pinterest in 2012 as the Head of Growth, and helped drive 3x growth in MAUs for the then fledgling platform - and set it on the path to scale & sustainability. After working on growth & marketing at Pinterest for over 4 years, she transitioned to being the Head of Culture at Pinterest, in which capacity she did some very interesting & tremendously impactful work, before she moved to being a VC at Maveron Partners earlier this year. In this fascinating & wide-ranging conversation, we talk not only about Cat's unconventional career choices but also explore the elements that made Facebook and Pinterest's growth machines as powerful as they were. We talk about the gender diversity problem in venture capital - and how Maveron's approach has yielded dramatic results. Cat has had so many dimensions to her work and career - and all of these make this a fascinating conversation.KEY HIGHLIGHTSWhat inspired Facebook's Open Graph. How Facebook's teams approached pitching Open Graph to publishers at a point when they didn't have a lot of leverage or clout.What inspired Cat to join Pinterest - and why Pinterest was invite only at first even when it had millions of users. How Pinterest's network effect was driven by content more than social interactions between users.How mobile traffic overtook web traffic in 24 hours of the launch of Pinterest's mobile apps. What inspired Cat to move to a head of culture role, even though this was a role whose success wasn't as objectively measurable as that of growth roles. How Cat assessed the possible impact she could have heading up culture - and how she approached changing the elements of the culture that she felt needed changing.What inspired Cat to move to the VC space - and her very elaborate research & learning process before making the move.Why the % of VC money going to women is so low(at about 2.2%). How the lack of diversity in the VC space impacts this. Why Maveron's leadership team's composition unusual in terms of diversity - and how this has changed their results compared to most VC firms(even though these results weren't something they tracked actively). What inspired Cat to go on a sabbatical after working on two high growth startups - and what her personal goals were during this sabbatical.Check out the full transcript and show notes here:https://howthingsgrow.co/facebook-pinterest-growth-cat-lee-maveron-vc-diversity/ **Get more goodies here:http://MobileUserAcquisitionShow.comhttp://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Automagic Podcast
#221 桝田草一さん+伊藤越智さん(deisui_html_radio)

Automagic Podcast

Play Episode Listen Later Jul 17, 2018 90:53


サイバーエージェントの桝田 草一さん(@masuP9)と株式会社まぼろしの伊藤越智さん(@o_ti)と、マークアップとコンテンツとデザインの『間』について話しました。HTML を書くことの価値はどこにあるのか。ユーザー価値だけでなく、ビジネスに貢献するには何ができるのか。2人のフロントエンジニアの視点から今の web を語ってもらいました。 dskd masuP.net 泥酔 | FRESH LIVE ハッシュタグ #deisui_html_radio WCAGもくもく会 そもそも価値を『認められる』ってどういう意味? Accelerated Mobile Pages Project – AMP マイナスをゼロにするためのデザイン 改めてWebサイトの品質について考える 「◯◯できないユーザーがいる」という状態を作りたくない マークアップの質をどう見定めるか The Open Graph protocol 事業に貢献できる指標をつくる ビジネスの指標、プロダクトの指標 ぶつかり合うことは諦めない いろいろな側面をもつ『良いweb』 マークアップも情報設計 リアルなデータを使ってデザインできるツールが欲しい Google-sheets-content-sync-sketch-plugin 戻せる環境、ワークフロー HTML だからこそできる模索 Webflow 媒体特性を理解した上でデザインする

The WordPress Photography Podcast
Episode 62 – Is Facebook Sharing The Wrong Image?

The WordPress Photography Podcast

Play Episode Listen Later Jun 21, 2018 8:32


We often see people asking why Facebook is sharing the wrong image from blog posts and pages. It's commonly caused by one of three things: Lack of Open Graph settings URL shared before the image was changed or specified Facebook Open Graph cache not cleared In this episode, we share how to set your Open […]

Repositorio WordPress
#08-. WooCommerce Product Category for Each New User, Guest Author, WP Open Graph Protocol, WooCommerce Estimated Shipping Date, Very Simple Paypal Donation Form, Gutenberg Advanced Video, Aweos PHP Server Info, Admin Notebook, Glamour, WooCommerce Produc

Repositorio WordPress

Play Episode Listen Later Mar 23, 2018 51:34


Ya estamos aquí de nuevo, como todas las semanas para comentar algunos de los últimos plugins publicados en el repositorio oficial de WordPress. Sin más, procedemos a la revisión y estrellitas: – WooCommerce Product Category for Each New User:  https://es.wordpress.org/plugins/autocat/  –> 1 estrellita. – Guest Author:  https://es.wordpress.org/plugins/guest-author/  –>  6 estrellas. – WP Open Graph Protocol:  […]

Votre coach web
28. Facebook : Soignez votre OpenGraph !

Votre coach web

Play Episode Listen Later Aug 5, 2017 19:03


Facebook : Soignez votre OpenGraphFacebook a changé fin juin son fonctionnement sur le partage des liens. Désormais il n’est plus possible de modifier les informations affichées lors de la prévisualisation du lien. Cette décision qui me semble censée a toutefois provoquer la panique chez les trop nombreux utilisateurs qui n’utilisent pas Open Graph. Alors des petits malins comme Pretty Links se sont engouffrés dedans mais ne solutionnent en rien le problème et je vous explique pourquoi.Le site Open Graph : [http://ogp.me]
Facebook Debug Tool : https://developers.facebook.com/tools/debug/Le plugin Social Warfare : https://fr.wordpress.org/plugins/social-warfare/Le plugin Social Warfare pro : https://warfareplugins.com/?ref=2044---Votre Coach Web est un podcast sur la création de contenu pour aider ceux qui veulent s’exprimer sur internet et les réseaux sociaux, développer leur visibilité et en vivre.S’abonner au podcast :- sur iTunes : https://itunes.apple.com/fr/podcast/votre-coach-web/id1249494221?mt=2 - sur Google Play Music : https://play.google.com/music/m/I7f4meeenujgugju3b3nxvhdsdi?t=Bertrand_Soulier_-_Votre_coach_web- Ecouter le podcast sur YouTube : http://bertrand.video/podcastPour prolonger :- Mon groupe d’entraide et de conseil sur Facebook : https://www.facebook.com/groups/242687639569739/- Ma lettre sur la création de contenu : https://www.getrevue.co/profile/soulierbertrandN’hésitez pas à me poser vos questions sur Facebook, Discord, Instagram ou Twitter avec le hashtag #askbertrandSur les réseaux sociaux :- Twitter : http://twitter.com/bertrandsoulier- Facebook : https://www.facebook.com/soulierbertrand- Instagram : http://www.instagram.com/bertrandsoulier- YouTube : http://bertrand.videoMes blogs :- Mon blog tech et pro : http://www.bertrand-soulier.com- Cyberbougnat : http://www.cyberbougnat.net- Mon blog de mec : https://www.monblogdemec.fr

LinkedInformed Podcast. The LinkedIn Show
Episode 107. Social Selling and the power of Content

LinkedInformed Podcast. The LinkedIn Show

Play Episode Listen Later Apr 2, 2016 35:13


It’s been a very quiet week for LinkedIn, no news to report whatsoever, the bickering about Facebook type posts and inappropriate content continues of course but to be honest, I’m really bored of that now! LinkedIn have been sending out a survey which suggests that they might be considering having adverts in groups, not display ad’s but in the stream of ‘conversations’ - please no! We finally have new settings! The only news of any note is that the new settings design has finally arrived in my account, I’m going to write a full report that will be sent to subscribers of my LinkedIn updates service this weekend so if you haven’t already signed up, now is the time to do so! The 5C Business Development System is now for sale! ….and for a limited time it’s discounted by a massive 63%!   I’m really proud of this course, I was looking at some of the earlier lessons and I actually started recording the videos 9 months ago! It’s taken a lot of work to get to this position and it doesn’t end here as I will need to update all the ‘settings’ lessons with the new design. The 5C system contains 5 modules as below; In total there are 65 videos covering every aspect of using LinkedIn as an effective business development tool. I’m very excited to see how people react to this course and I hope you can take advantage of the limited time launch price (just £146 but only for 7 days, then it will be £396). Just click here for more information.   Social Selling & LinkedIn.   Standing out from the crowd is increasingly difficult these days…on and offline and especially on LinkedIn….have you seen just how much ‘stuff’ appears on your homepage?!   I believe the key to standing out involves 2 things;   Highly visible posts/updates. Using images is no longer a desirable action, it’s absolutely essential if you want people to see your updates. My two favourite tools are Wordswag for mobile and Canva for desktop. Images are much bigger (and therefore more effective) when added directly into Linkedin rather then via a 3rd party app/site like Buffer or Hootsuite. Credibility. This will only be gained through the quality of what you do and what you share - content is critical to building credibility on LinkedIn. Do you share great content? Do you create useful, interesting content? Even if an update grabs my attention, I rarely read it unless it is from someone I trust to only produce or share great content.   Once you have gained views and reader you will gain more followers and most importantly you will be on track to develop greater trust and this is much more likely to result in winning more business.   Social Networking in Real Life - SOCIAL EXPERIMENT   Have you see this great video from Jena Kingsley? It really made me chuckle, especially the bit about endorsements and the anonymous viewer on the subway! https://youtu.be/_pyJlERCrJE    Cool Thing This weeks cool thing comes from a listener, Carl Whalley who found that when linking to his site, LinkedIn often didn’t find the right image on a post - or at times no image at all. This works seamlessly on other sites but LinkedIn seemed to be having problems. As Carl explains “The heart of this issue is "Open Graph" support, which Googling for will provide more details. Typically, the source site will be Wordpress or Joomla etc, and it’s actually the sites fault by not identifying the images as Open Graph compliant”. The fix for the site is usually simple - just install a plugin and the correct meta tags will be automatically added to the page, allowing the user to choose the image they want. So if your blog icon Wordpress and you find you have had this problem you might find adding the plugin to your Wordpress site sorts it out. Thanks Carl.

Jelly Driver Podcast
FW026 - Facebook Authorship - Alice Kaal en Jelle Drijver | Frankwatching.com

Jelly Driver Podcast

Play Episode Listen Later Jul 6, 2015 18:36


- Wie is Alice Kaal? - Waar werk je? (En wat doet AdWise?) - Wat is Facebook Authorship? - Voor wie is het interessant? - Hoe koppel ik FB Authorship aan mijn berichten? Zakelijke pagina Fanpage? Of Prive?) - Wat is het verschil, en waar moet je op letten wanneer je post - vanuit je persoonlijke account of vanuit je bedrijfspagina? - Als mensen mijn posts delen op social media, sta ik er dan ook bij als Author? - Hoe kan ik zorgen dat de posts op mijn site automatisch voorzien zijn van FB authorship? - Wat zijn Open Graph tags en wat hebben ze hiermee te maken? - Werkt het ook met terugwerkende kracht? - Wat voegt het nou concreet toe? Waarom moeten luisteraars hier mee aan de slag (of het tenminste overwegen? - Heb je verder nog tip’s / adviezen? - Als mensen jou willen volgen/contacten, welke kanalen zijn dan het meest geschikt voor? Ten slotte: - Wat is je favoriete managementboek (of marketing boek)? - Wat is je favoriete succesquote? (Een quote die je bij wijze van spreken op kantoor aan de muur zou kunnen hangen) - Ben je in je werk wel eens op je bek gegaan? En zo ja, wil je die uitglijder en de lessen die je er uit hebt getrokken met ons (de luisteraars) delen zodat zij niet de zelfde fout hoeven te maken? Contact met Alice Kaal kan via: Linkedin: https://www.linkedin.com/in/alicekaal Twitter: https://twitter.com/Alicekaal Contact met Jelle Drijver kan via: Linkedin: https://www.linkedin.com/in/jelledrijver Twitter: https://twitter.com/jelledrijver Website: http://www.jelledirjver.nl

Online Marketing Made Easy with Amy Porterfield
#44: The Secrets to Building a More Strategic, Valuable Blog

Online Marketing Made Easy with Amy Porterfield

Play Episode Listen Later Jan 26, 2015 33:34


To a large extent, blogs are living, breathing things. They're a place for you to record the day-in-the-life of your brand, to explore new possibilities and take the occasional look back to see how far you've come. This is precisely what makes your blog the primary place where brand loyalty is fostered. Your posts allow your audience to come along with you and experience the development of your brand as it happens. Ideally, your blog is your audience's closest connection to you. That's why it's a good idea to step back now and then to reexamine your blog. Even if you've had a blog for a long time and your subscriber numbers are strong, it's always a good idea to find ways to breathe new life into it. Don't worry--I'm not talking about a whole new site redesign. There are lots of simple, no-cost ways to tweak, amplify and expand your blog's potential, making it more valuable for subscribers to read...and more streamlined and effective for you to use. To help us really understand what launches a blog from good to great, I've invited master blogger, Mike Stelzner, to share his insights and tips. If you don’t know Mike Stelzner yet, he’s the founder of Social Media Examiner, the world’s largest social media magazine, and the host of the top-rated podcast “Social Media Marketing.” Mike and I go way back—he offered me my first paid gig when leaving my corporate job. That feels like a lifetime ago, but in reality, it was just a few shorts years ago! You’ll also learn about a really cool way to make sure that all of your blog posts look fantastic when they are shared on Facebook. This is SO CRUCIAL to attracting new visitors to your blog! To learn how to make this happen, click here to access the special quick guide. EPISODE FREEBIE Get the Quick Guide: "How to Easily Set Up Open Graph and Make All Your Posts On Facebook Look Outstanding" FREE DOWNLOAD Mike is a goldmine of insight on creating a successful blog. Here are just a few of the things we talked about in my recent podcast episode: Choosing Content Social Media Examiner churns out huge amounts of quality content in the form of long, newsy blog posts…every single week! How do they choose what to blog about? ⇒ Run smart surveys As of my conversation with Mike, Social Media Examiner was producing their 2015 survey to find out how marketers are using social media to grow their businesses. It’s coming out soon! You'll learn about trends in mobile optimization and social integration, which content categories and social platforms to prioritize, and what to expect from the future of social media marketing. (If you can’t wait until the 2015 one comes out to see what one of these surveys looks like, click here to see the 2014 version.) The data collected in these surveys is used to decide what their audience wants more of as they design their editorial calendar for the year. This narrows down the field considerably to topics that will instantly catch on with their readers. There’s still a lot of brainstorming to be done, but it’s focused within certain categories that are important to the Social Media Examiner audience. ⇒ Reach out to great writers Make it worth their while. A lot of talented writers contribute to Social Media Examiner in exchange for their huge number of page clicks. Find out what exposure on your site can offer your writers, and start sending out feelers. If you find a couple of truly standout writers, snap them up—put them on retainer or hire them for specific blogging projects. When you can marry great content to an engaging, authentic voice, you’ve got blogging gold. ⇒ Pay attention to what your audience likes Facebook shares and “likes,” retweets and comments are important, but they aren’t always the most important. In their first couple years, Social Media Examiner would take their cues on content from the number of tweets and page views any given post received. If an article got a lot of Twitter play, for example, they would write more articles on that topic. But then they realized that page views weren’t their goal; their method of monetizing had to do with growing their email newsletter list. After tracking conversions, they started to see patterns in what brought in paying leads. Those became their new guidelines for what kind of content to produce and where to channel it. Don’t miss out on more of Mike’s priceless advice for optimizing your blog—click here to listen to Episode 44 for the full interview. Don't Be Afraid of Sending Too Many Emails Social Media Examiner is famous—some might say “notorious”—for emailing their list every single day. Here’s what Mike had to say about all those emails: ⇒ Consider the end game Statistically, most people come to your blog once and never come back. By getting them on your email newsletter, you have a chance to lure them back over and over. The daily email from Social Media Examiner teases subscribers with their great content—little 70-word blurbs that include the day’s articles and lures them back to the website. ⇒ Use FOMO to your advantage Daily emails are an implied brag, i.e. if Social Media Examiner has something to email about every day, they must have a lot going on! It creates FOMO (fear of missing out) in the subscriber—they want to stay up to date—which gets those emails opened. ⇒ Give your followers something to share Everybody wants something cool to share with their friends and followers. If you produce a lot of content, your audience will always have something to share online—“Check out this cool article I read on Social Media Examiner.” Even if they never buy a product that you have to sell they become evangelists for your brand, offering the most powerful kind of advertising: word of mouth. Recently, all those great blogs have parlayed into the Social Media Examiner Show, a podcast that comes out four times weekly and repurposes longer articles into abridged versions delivered through audio. An entirely different editorial staff handles these audio episodes, as opposed to the written ones. Obviously, it takes really rich content to be repurposed in so many ways. If you don’t have the budget or the time to manage a big editorial staff, here are Mike’s top two priorities for soliciting help in creating content that can be mined for multiple uses: ⇒ Copy editor The most important step is making sure your content is pitch perfect—you can’t have misspellings, punctuation errors or awkward, clunky, repetitive phrases. No matter how great an authority you are on your topic, misuse of the English language will undermine your readers’ respect for what you have to say. When I asked Mike which was the single most important blogging-related hire to add to your team, he answered without hesitation "A copy editor." ⇒ Graphic designer First impressions are a big deal, when it comes to content getting shared. You want something that looks beautiful wherever someone shares it—a Twitter Card, for example, is a lot more visible than a simple tweet, even one with an attached image. An Open Graph-optimized image for Facebook and Twitter will get your content optimum play on social media. Open Graph data is how Facebook decides what image to post in your feed; you can determine it yourself, instead of letting Facebook (or whoever is posting the link to your content) decide for you. One image with eye-catching typography and white space left in the right areas will draw an audience’s roving eye and get your content opened. Download our free quick guide that walks you through the process of setting up Open Graph. This free download is extremely valuable to attract even more traffic to your blog! Tracking Your Traffic You probably already know that Google Analytics will tell you what percentage of your traffic is coming from Facebook and Twitter and so on. But by using UTM tracking codes—a little extended code that goes on the end of your URL and compressing that with bit.ly—you can assign campaign-level triggers to any particular thing you do. It works like a homing device to see where your posts end up and which ones are getting the most traffic. This allows us to segment what percentage of our social traffic is coming from our own sharing versus other people out there sharing on their own. Get More You can listen to the entire podcast and get all of Mike's valuable insights on how to make your blog better than ever. Just click here to go to iTunes and choose Episode 44. And don't forget to download the quick guide that we created to help you set up Open Graph--an easy way to make sure your Facebook posts look outstanding and consistent. EPISODE FREEBIE Get the Quick Guide: "How to Easily Set Up Open Graph and Make All Your Posts On Facebook Look Outstanding" FREE DOWNLOAD Don’t miss Mike speaking at Social Media Marketing World, an annual event held right here in San Diego, California. It’s the place to be if you want to rub shoulders with people just like you who are trying to figure out social media marketing. If you can’t attend this March event, make sure to download the recordings from the more than 100 sessions being offered.

Podcast de Juan Merodio
Cómo Mejorar el Posicionamiento SEO de Nuestra Web con el Protocolo Open Graph

Podcast de Juan Merodio

Play Episode Listen Later Jul 15, 2013 1:31


El protocolo Open Graph tiene la misión de hacer más social una web en las principales redes sociales como Facebook, donde permite una mejor conexión con los usuarios y la posibilidad de que te ayuden a dar más visibilidad a tu negocio en las redes.

Podcast de Juan Merodio
Cómo Mejorar el Posicionamiento SEO de Nuestra Web con el Protocolo Open Graph

Podcast de Juan Merodio

Play Episode Listen Later Jul 15, 2013 1:31


El protocolo Open Graph tiene la misión de hacer más social una web en las principales redes sociales como Facebook, donde permite una mejor conexión con los usuarios y la posibilidad de que te ayuden a dar más visibilidad a tu negocio en las redes.

Podcast de Juan Merodio
Qué es el Open Graph de Facebook y Cómo Podemos Utilizarlo en la Empresa

Podcast de Juan Merodio

Play Episode Listen Later Oct 15, 2012 1:16


Facebook ya lanzó hace unos años su Open Graph, que consiste básicamente en una plataforma basada en aspectos sociales de los usuarios y que cualquier empresa puede usarlo.

empresa graphs open graph
Podcast de Juan Merodio
Qué es el Open Graph de Facebook y Cómo Podemos Utilizarlo en la Empresa

Podcast de Juan Merodio

Play Episode Listen Later Oct 15, 2012 1:16


Facebook ya lanzó hace unos años su Open Graph, que consiste básicamente en una plataforma basada en aspectos sociales de los usuarios y que cualquier empresa puede usarlo.

empresa graphs open graph
Market Edge with Larry Weber
C2C Marketing and Facebooks Open Graph with Angela Bandlow

Market Edge with Larry Weber

Play Episode Listen Later Sep 18, 2012 29:42


Talking C2C Marketing and Facebooks Open Graph as Glenn speaks with Angela Bandlow, the Vice President of Marketing at Extole. Angela handles the duties of Extoles marketing strategy, including brand management, corporate marketing, demand generation, and product marketing.

Obsessive Disruption | Spreaker
NFC, Google Wallet, Facebook & Like

Obsessive Disruption | Spreaker

Play Episode Listen Later Jun 26, 2012 18:01


Near field communication technology represents a dramatic change approaching the world of retail and mobile. When one incorporates, like Google did with their Wallet, NFC into a mobile device you are allowing consumers to open a communication channel that is virtually frictionless to POS and countless of other systems. Can software giants like Microsoft, Apple and Google own this space with their hardware? And create another ecosystem of payments that threatens the typical payment providers? Or will the likes of AT&T, T-Mobile and Verizon band together with their ISIS competitor to create a whole new monetization method for the Telecos. Craig and Sean dive into these questions and discuss the breadth of technology world on another episode of Obsessive Disruption.

Obsessive Disruption | Spreaker
QR Codes, 'Like' to Open Graph & Data

Obsessive Disruption | Spreaker

Play Episode Listen Later Jun 21, 2012 14:16


QR codes represent a new approach to marketing but does it reflect the needed engagement for digital marketers today? Craig and Sean discuss how a hilarious comic about QR codes really surfaces some issues about how digital marketing must be utilized in today's age. With Facebook's 'like' action coming to the Open Graph and big data being the buzz word of the year, we as entrepreneurs, marketers, managers, etc. need to realize the power underlying the mobile revolution. Individuals are proud to become part of useful technologies if they improve their lives. Look at Apple for instance. Having a core product is one question but how to cultivate those initial customer's is another. Check out techtalks.fm and craigkhall.com for the latest and greatest from Obsessive Disruption.

Marketing Mat::ters (HD)
Facebook’s Community Pages and Open Graph API: What it means for your brand :: Good Morning Marketers :: thunder::tech (ep 304)

Marketing Mat::ters (HD)

Play Episode Listen Later May 18, 2010 4:06


Marketing Mat::ters (HD)
Facebook’s Community Pages and Open Graph API: What it means for your brand :: Good Morning Marketers :: thunder::tech (ep 304)

Marketing Mat::ters (HD)

Play Episode Listen Later May 18, 2010 4:06


The Sales Podcast
Turn Clicks Into Customers With the VIP of SEO and CRO Duane Forrester

The Sales Podcast

Play Episode Listen Later Jan 1, 1970 69:59


http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com * Owns 160 domains * His parents ran a small motel so he understands being an entrepreneur * Focus on the customer's actions and intentions * "Customer Journey" * Focus on discovering their needs and what they do at the moment of need * This is the strategy * Everything else is tactical and supports the strategy * Early SEO work took advantage of holes in the search engines * Personalized, actual answers that are contextually relevant is what SEO is now * Keywords and keyword phrases are not how we speak * Voice search is growing in importance * The nouns and verbs of just five years ago need to be listed as a question on your site * Get more reviews * Third party, independent validation is critical * Parents don't matter * Surprise my friends * Search engines want users to be satisfied * Other concerns * Digital knowledge management—DKM. Curate your digital assets. * Load speed * Responsive * Security * SEO has become more of a tactic rather than a strategy so get good at DKM. * SEO has become commoditized * The next generation is more complex * Structured data * Load speed * Etc. * Consumer brand loyalty is dying * Millennials and GenZ * Will trade brand for price * So prove your value when the consumer is making a decision a few times, then they'll trust you. * Voice search is growing in importance * Using voice builds a stronger connection in our brain * Amazon's Echo Dot was the top-selling item this past Christmas * You need to do the technical work to be the featured snippet * Structured data is a language that allows you to wrap key information correctly on your site * Facebook has Open Graph ( http://ogp.me/ ) * This tells search engines you are real * This is manageable for the small business * Install some plugins and get your stuff marked up properly * Smaller companies can move faster * The future for SEO is bright * AMP is accelerated mobile pages * Most websites are "heavy" * AMP creates a more lightweight code base so pages load faster and the visitors have a better experience * Check your page load speeds weekly * Compare your page load speeds to your competitors monthly * Pick up a paper and pen and write out in detail what you believe your Customer's Journey looks like * Map out the decisions they must make to find you and buy from you * Organize some focus groups and find out if you're even in the ballpark with your offering * Take the Alexa app on your smartphone and say "Hey Alexa, let's chat." * Learn what the future of engagement looks like * It will go on forever * You will get creatively engaged in thinking Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy