Podcast appearances and mentions of sean mcginnis

From his early ecommerce days of enterprise level Google Ads arbitrage to his just-ended run as President of Kuru Footwear (a mid 8-figure DTC shoe brand), Sean McGinnis has seen a lot. And his professional throughline is his ability to build and manage teams. In this wide-ranging conversation, Sean talks through the growth of DTC across his time in the industry, how he hires well and leads effectively, and what's next for him as he leaves Kuru. EPISODE HIGHLIGHTS [00:00:48] Scaling e-commerce team management [00:02:58] Kuru footwear's unique technology [00:06:01] Catalog Business Growth [00:09:59] Call tracking technology [00:13:44] Results at Kuru [00:15:33] Rebuilding and scaling a business [00:17:51] Paid Search and Content Campaigns [00:22:01] Wasted Google Spend [00:24:17] Trusting experts for growth [00:27:38] Hands-free and waterproof shoes [00:32:46] Hiring based on company values [00:34:00] Company values and job descriptions [00:37:04] Building your professional network[00:41:43] Screening employees based on values [00:43:12] Screening for organizational values [00:47:53] EOS for organizational growth [00:48:49] Implementing EOS for businesses [00:52:04] Two types of revenue. EPISODE SPONSOR Visit Settle at www.settle.com/andrewfaris for a complete platform to manage Bill Pay/AP with fast access to extended payment terms at competitive rates and no personal guarantee. FOLLOW UP WITH SEAN Get coaching from Sean by emailing sean@ecomadvisor.co Follow Sean on Twitter: @SeanMcGinnis FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠ EPISODE MUSIC Music Intro: "⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠" by The Devious Means Music Outro: "⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠" by The Devious Means

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I'm Eric Dyck. Today we're catching up with Sean McGinnis from Kuru on the CRO tactics that doubled their revenue, as well as a preview of what Sean's going to be sharing at C-Suite Las Vegas, March 23-24 https://Directtoconsumer.co/events Our goal with the people we're bringing as mentors at C-Suite is that they bring a fully fleshed out, 3-dimensional model of a profit mechanism they've perfected for their business so that attendees can literally plug and play these tactics and strategies into their business in 2023. Sean's delivering on that in Las Vegas by going deep on his 7 figure affiliate program strategy, which will save DTC brands $1000s on misspent affiliate fees. We're just over half sold out with under two months left to show date, if you're listening to this and thinking that you've just gotta be in that room, but you don't have the funds for a ticket…send me an email eric@directtoconsumer.co, and I'll select one person for our b-weekly scholarship award for a free pass to C-Suite. Whether or not you'll come, I think you'll love this podcast with Sean as much as I did… On with the show! https://Directtoconsumer.co/events Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Today on ModCom Sean McGinnis swings by for an interview with the guys. Topics include building, maintaining, and scaling as an ecommerce footwear brand. Some of Sean's answers might surprise the paid social marketers out there, but that makes them all the more enticing. Enjoy! Originally aired on YouTube 4/15/2023: Watch it Now! Follow or join in on the conversation on Twitter around this episode at: Join in on Twitter! Check out Kuru Footwear at : Kuru Footwear Don't forget to rate & review — Thanks for listening! Learn more about your ad choices. Visit megaphone.fm/adchoices

Sean McGinnis is President & Integrator at KURU Footwear (https://www.kurufootwear.com). Sean has been a digital marketing leader since 2006 and has led customer acquisition and lead gen for Fortune 50 and Startup companies across a breadth of products and services. Sean is currently focused on meeting the growth targets of KURU Footwear, a rapidly scaling D2C eCommerce company focused on building stylish shoes to fight foot pain. In this episode of Agency X, John and Sean discuss 2:00 EOS and using a paid implementor 6:00 Changes in digital marketing over the years and getting started in law, home theatre, and DVD reviews and keyword stuffing on long running pages 16:25 Challenges within the business of growing (Magento 2) 20:00 Going from being an IT business with Magento to an ecommerce business with Shopify 25:45 Impact of iOS 14.5 33:00 Impact of Google changes on SEO 3 7:00 Growing your affiliate and content network with a product that solves a problem

Like the many serendipitous discoveries in the field of medicine, your product may solve a problem beyond what it was originally intended to. The only way to discover these uses is to get closer to your customers and understand their needs and desires. It can be a great opportunity for you to further grow your business and achieve success.In this episode, Jordan West interviews Sean McGinnis of Kuru Footwear. They discuss the birth of Kuru Footwear and how its products have come to solve a problem that it was not originally intended to solve. Sean also shares how they got closer to their customers and made the relationship last.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEThe more you talk to your customers, the more familiar you become with their lives, and the better you can help them.Direct-to-Consumer is the best pathway for getting close to the customer.If you want to understand how you can improve a product, it starts with the customers.You have to know how the customers are using your product differently to improve your marketing and product development strategies.Try to forecast accurately based on your best available data.Customers are searching for solutions all the time.The combination of different acquisition methodologies can yield various levels of profitability and overall demand for your business.Recommended App:Shopify Plus https://www.shopify.com/plus/ Recommended Book:The All-in Podcast https://www.allinpodcast.co/Today's Guest:Sean McGinnis is the President and Integrator of Kuru Footwear, a brand of shoes for men and women made to ease foot pain.Connect and learn more about Sean and Kuru Footwear here: Website: https://www.kurufootwear.com    Twitter:  https://twitter.com/seanmcginnis LinkedIn: https://www.linkedin.com/in/seanmcginnis We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's podcast welcomes back Sean McGinnis, President and Integrator at Kuru footwear, stylish shoes for people with foot pain https://kurufootwear.com When I first met Sean at the start of the 2022 on episode 180 he was in the middle of re-architecting Kuru's site architecture and CX to capture and convert problem aware customers through mostly search and organic traffic. At that time he was skeptical that paid social could be an effective channel but was keen to figure it out. Next thing I hear, Kuru's scaled paid social 350% with realistic plans for that to be 300% by the end of the year. The secret? Figuring out their attribution, and finding the spot between the floor of google analytics and the ceiling of on platform conversion data. Listen and learn Sean's key findings about the value of impression attribution, the surprising speed of Meta customers' conversion cycle, and hear Sean's plans for a Kuru Catalog drop. You'll wanna listen to this one until the end… Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Welcome to the dtc deep dive. This week, we talk E-com with Sean McGinnis, President & Integrator at KURU Footwear, a shoe brand whose mission is to sell products that bring an end to any and all foot pain, while still looking stylish. On Sean's beginnings in direct sales, becoming proficient at SEO and joining KURU. Why being a foot-pain alleviating brand has given KURU great demand-capture, with great keyword volume. Non-brand campaigns on Google in order to drive people searching for ‘foot pain' towards KURU by bidding on foot pain and foot care keywords. On KURU's upcoming move to Shopify and wanting to test quizzes and recommendation engine testing. On their past experiences running their own Magento store and the issues they had fixing all of their own bugs and keeping things running. On moving into retail stores, and how having a brick and mortar store helps you to curate your user experience as well as acting as a billboard for your brand. Join Triple Whale and use code 'DEEPDIVE10' at checkout for 10% off. Start your 14 free trial of Motion today Follow Fraser on Twitter Follow Sean on Twitter Work with Fraggell Follow us on Twitter Watch all the episodes on YouTube

Sean McGinnis is the president and integrator at Kuru footwear. Sean is a titan of Ecommerce addicted to his craft and incredibly active in the Ecommerce space. In this episode, we delve into his knowledge and proven track record as an Ecommerce operator. Sean is pivoting Kuru away from Magento and onto Shopify so we discuss platforms, processes, and strategies. Did you know Sean went to acting school? A big thank you to our sponsors: Rewind. Back up your Shopify store because not doing so is absolute lunacy. As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Clearco. Get funded: https://clear.co/partner/vixxr/VIXXR Shopify Agency. https://www.vixxr.com/

Sean McGinnis is President & Integrator at @KURUFootwear - and he's a wealth of knowledge, given his 13+ years of experience in ecommerce. Today Rabah sits down with him to dive into lessons learned build KURU, effective leadership strategies for operators in charge of a team, and more! Lot's to learn here. Enjoy! Now, don't forget to... Join 7000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here. Follow Sean on Twitter: https://twitter.com/seanmcginnis See if Triple Whale is right for your ecommerce brand or agency - https://trytriplewhale.com --- Send in a voice message: https://anchor.fm/trytriplewhale/message

During this episode, President & Integrator of KURU Footwear, Sean McGinnis and I talk about how they provide world-class anticipatory experiences for their customers, what it means to serve with empathy and so much more.

Competitive differentiation is key to marketing a diverse product portfolio, and it depends on the customer segment you target. It requires in-depth understanding of your customers' concerns and behavior. Questions we had to ask: What are the jobs our customers do, how can our products support, and what are the competitive alternatives?  Here we look at how Sean McGinnis, KURU footwear President and Integrator, breaks the product portfolio down into its product categories, product lines, and added highly-faceted attributes.This podcast episode takes you through customer-oriented micro funnels to understand how KURU increased its conversion rates.

There is a reason Sean McGinnis has moved up to President in a short time at KURU Footwear! Enjoy listening him talk about their handling of the Pandemic response, supply chain issues, inflation, and iOS14.5. You'll hear about scenario prepping and more in this valuable bonus episode. As a reminder, Sean was interviewed in our last Core episode on the Supply Chain crisis, so if you haven't caught that one yet, make sure to give it a listen first.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I'm Eric Dyck today we're diving deep with Kuru footwear CMO Sean McGinnis who's helped the pain-free footwear brand break out of a growth slump and reach new heights last year. https://Kurufootwear.com Sean is a deeply structured, strategic marketer who's focus on Google search marketing architecture has paid massive dividends since he began. In this podcast you'll hear How a sketch in grade 5 turned into a proprietary Kurusole technology that provides Kuru's main moat Why restructuring your website categories to match multiple customer journeys is a must do for Google Ads Why Facebook Ads aren't a priority for this solution oriented brand Why mailing more just works, and how to make sure you're not burning out your list What it's going to take to become a household name for nurses Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

At the beginning of a brand's life, there are a few SKUs and the goal is to find product market fit. Once you graduate from the beginning stages of brand building, you start to grow a team, add SKUs, and in turn - you start to have different problems than you did when you first started out as a brand. How do you navigate this growth over a long period of time? I am not sure, but I brought in a seasoned professional to help you and me learn how to manage a big brand. Today's guest is Sean McGinnis, who recently was promoted to president of Kuru Footwear but for many years was the Chief Marketing Officer of Kuru. In this episode we will discuss: How a team picks the best SKU's to market How Kuru has defined themselves as a brand The most effective ways to use and organize customer data --- Send in a voice message: https://anchor.fm/howtomarketyourdtcbrand/message

In this episode we interview Sean McGinnis, President & Integrator at KURU Footwear, about the lessons learned managing a fast growth consumer brand and the technology helping to drive that grow. Sean talks about the use of Magento as their ecommerce platform, the challenges of fast growth including building a team, key marketing decisions and much more.

I first interviewed Sean McGinnis for this podcast in November 2020. He had recently arrived at Kuru Footwear, a direct-to-consumer shoe manufacturer, as chief marketing officer. One year later, he's president of the company, and sales are booming.

Tune in for the first of its kind, Tilt Radio. We're talking teams around South West Ohio with the Moeller head coach Sean McGinnis. Then we're joined by Head Coach of the Jacksonville University Men's Lacrosse team John Galloway.

Selling shoes online is notoriously competitive. Zappos, Amazon, big-box retailers, shoe brands — all are vying for a share of the consumer footwear market. Nonetheless, Sean McGinnis's employer, Kuru, is thriving by focusing on foot pain.

Shipping costs are one of the largest purchase objections your customers and prospects will have. So a free shipping bar, whether it's static or dynamic, can have a HUGE impact on your conversion rate. 4 experts, Sean McGinnis, Jon MacDonald, Kelly Vaughn, and Kurt Elster, weigh in on the power of free shipping bars and what they can do to help you improve conversion and average order value. Spoiler alert: You should have one.

Sean McGinnis is the SVP, Head of Marketing, E-Commerce & Customer Experience at KURU Footwear – a Salt Lake City-based direct-to-consumer footwear brand. KURU Footwear products feature a proprietary, patented technology built to eliminate foot pain. Sean sits down with Chris Snyder to discuss the challenges and nuances of running a successful eCommerce brand, including ecom platforms, paid and organic channels, and optimizing for user experience.

This episode is the first of the series where we deep dive into leadership. In this episode specifically Sean McGinnis joined us to talk about building teams and hiring teams for your digital marketing divisions and projects.

Greg Waddell and Sean McGinnis discuss the latest with Moeller Lacrosse. In this podcast they discuss the first week of practice, 2020 captains, scrimmages, and a special on the road segment with Greg chatting with 3 Moeller Lacrosse Alumni.

We are excited to now have Kellyco Metal Detectors as the major sponsor of Relics Radio. Sean McGinnis, President of Kellyco, joins the show tonight to talk about Kellyco; its past contributions to the hobby, its current objectives, and the company’s vision for the future.LINKS:Kellyco Metal Detectors web site: Kellyco Metal Detectors - https://www.kellycodetectors.comRelics Radio Group (Kellyco affiliates) - https://www.facebook.com/groups/139438616760185Adventures In History Group - https://www.facebook.com/groups/AdventuresInHistory/RELICS RADIO is live on spreaker.com/digginwithseven every Thursday night at 8:00 pm (Eastern) and is also now syndicated with Cutting Edge Radio Network.We can also be found on PodBean at www.relicsradio.podbean.com iHeart Radio at https://www.iheart.com/podcast/966-relics-radio-show-28797420/ and iTunes at https://itunes.apple.com/us/podcast/relics-radio-show/id1334704177?mt=2 or anywhere you get your podcasts. Be sure and check out our sponsors:Kellyco Metal Detectors - https://www.kellycodetectors.comAmerican Digger Magazine - www.americandigger.comDetectees Metal Detecting Apparel & Gear - www.detectees.comDiggin with Seven on YouTube www.youtube.com/digginwithseven Tennessee Jeff on YouTube www.youtube.com/results?search_query=tennessee+jeffDiggin with Seven on Facebook: https://www.facebook.com/DigginwithSevenTennessee Jeff on Facebook: https://www.facebook.com/jeff.warrick3Marc Hoover on Facebook: https://www.facebook.com/marc.hoover.10Sean McGinnis on Facebook: https://www.facebook.com/smcginnis?ref=br_rs

We are excited to now have Kellyco Metal Detectors as the major sponsor of Relics Radio. Sean McGinnis, President of Kellyco, joins the show tonight to talk about Kellyco; its past contributions to the hobby, its current objectives, and the company’s vision for the future.LINKS:Kellyco Metal Detectors web site: Kellyco Metal Detectors - https://www.kellycodetectors.comRelics Radio Group (Kellyco affiliates) - https://www.facebook.com/groups/139438616760185Adventures In History Group - https://www.facebook.com/groups/AdventuresInHistory/RELICS RADIO is live on spreaker.com/digginwithseven every Thursday night at 8:00 pm (Eastern) and is also now syndicated with Cutting Edge Radio Network.We can also be found on PodBean at www.relicsradio.podbean.com iHeart Radio at https://www.iheart.com/podcast/966-relics-radio-show-28797420/ and iTunes at https://itunes.apple.com/us/podcast/relics-radio-show/id1334704177?mt=2 or anywhere you get your podcasts. Be sure and check out our sponsors:Kellyco Metal Detectors - https://www.kellycodetectors.comAmerican Digger Magazine - www.americandigger.comDetectees Metal Detecting Apparel & Gear - www.detectees.comDiggin with Seven on YouTube www.youtube.com/digginwithseven Tennessee Jeff on YouTube www.youtube.com/results?search_query=tennessee+jeffDiggin with Seven on Facebook: https://www.facebook.com/DigginwithSevenTennessee Jeff on Facebook: https://www.facebook.com/jeff.warrick3Marc Hoover on Facebook: https://www.facebook.com/marc.hoover.10Sean McGinnis on Facebook: https://www.facebook.com/smcginnis?ref=br_rs

Greg Waddell and Sean McGinnis discuss Moeller Lacrosse in the ESP Media Studios. It was great to host Coach McGinnis to discuss the latest on Moeller Lacrosse. #MoellerLacrosse

Greg Waddell and Sean McGinnis discuss Moeller Lacrosse in the ESP Media Studios. It was great to host Coach McGinnis to discuss the latest on Moeller Lacrosse. #MoellerLacrosse

Greg Waddell and Sean McGinnis discuss Moeller Lacrosse in the ESP Media Studios. It was great to host Coach McGinnis to discuss the latest on Moeller Lacrosse. If your team would like to have a broadcast like this. Please contact us at sales@espmediasn.com to schedule your game. #MoellerLacrosse

In episode 50, Archbishop Moeller (Ohio) head coach Sean McGinnis talks about what their upcoming game against St. Xavier getting moved to the University of Cincinnati means to Ohio lacrosse. Also, TXLaxNews.com Director Ryan Cassidy joins us to talk about the teams to watch in Texas for 2019. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/laxrecords/message Support this podcast: https://anchor.fm/laxrecords/support

Twitter has announced that they will allow users to send and receive direct messages without having to follow the account. Will this be the key that opens up new customer service avenues for businesses?  How often do you use Twitter for customer service as opposed to Facebook?  GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Sean McGinnis, who is a really smart guy and the head of all things digital at Sears. Follow Sean at http://twitter.com/seanmcginnis OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.  Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday. Check out the first ever search engine for marketing podcasts:  http://marketingpodcasts.com Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter Find More Jay:  https://www.facebook.com/jaybaer https://twitter.com/jaybaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer https://www.linkedin.com/in/jasonbaer

Twitter has announced that they will allow users to send and receive direct messages without having to follow the account. Will this be the key that opens up new customer service avenues for businesses?  How often do you use Twitter for customer service as opposed to Facebook?  GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Sean McGinnis, who is a really smart guy and the head of all things digital at Sears. Follow Sean at http://twitter.com/seanmcginnis OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.  Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday. Check out the first ever search engine for marketing podcasts:  http://marketingpodcasts.com Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter Find More Jay:  https://www.facebook.com/jaybaer https://twitter.com/jaybaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer https://www.linkedin.com/in/jasonbaer