Podcast appearances and mentions of lauren vaccarello

Lauren Vaccarello is CMO at Salesloft. Lauren has a track record of accelerating revenue growth for the fastest-growing SaaS companies in Silicon Valley. She believes businesses need to tell compelling stories and build a brand if they want to own a category. We discuss:How marketers use technology in a way that sellers don'tHow challenges can help shape a leaderInfluences past roles have on a CMO's skillsetGetting the most out of your resources in a tough economyThe role of brand in building world-class marketing organisationsMentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com

Lauren Vaccarello is CMO at Salesloft. Lauren has a track record of accelerating revenue growth for the fastest-growing SaaS companies in Silicon Valley. She believes businesses need to tell compelling stories and build a brand if they want to own a category. We discuss:How marketers use technology in a way that sellers don'tHow challenges can help shape a leaderInfluences past roles have on a CMO's skillsetGetting the most out of your resources in a tough economyThe role of brand in building world-class marketing organisationsMentioned in this episode:Brought to you by CMO Crowd and The Marketing PracticeFind out more at cmocrowd.com

Lauren Vaccarello is Chief Marketing Officer at Salesloft. Dave and Lauren talk about how Lauren landed at Salesloft, the first six months in her new role, what to look for when evaluating marketing leadership roles, the relationship between sales and marketing, and lessons from her experiences from public company CMO to startup marketing exec to head of digital at Salesforce in the early 2010's.Thanks to Demandwell, our presenting sponsor for the Exit Five podcast.https://www.demandwell.com/Demandwell is the best SEO solution for B2B SaaS marketers. They've helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus's make organic search their number one source of demosHere's how it works: Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue.  Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work.  Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours.  SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you're ranking relative to your competitorsGo to demandwell.com/fomo to get your free SEO consultation today.Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

This week's show is entitled, "Right-Sizing Your Tech Stack Amidst Economic Uncertainty" and my guest is Lauren Vaccarello, CMO at Salesloft. Tune in to hear more about: The importance of getting data and insights right. How sales enablement can impact customer facing teams. How companies are leaning in and using platforms as their core marketing mechanism moving forward. Listen in now for this and MORE, watch the video or read the transcript on the Heinz Marketing blog (search "Vaccarello") I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Every week on Demand Gen Visionaries we sit down with marketing leaders from some of the world's largest and fastest-growing companies to uncover the demand gen strategies that have been fundamental to their skyrocketing success. For the first time ever we have a special edition of Demand Gen Visionaries Live. We sat down with the marketing legends that built Dreamforce and world-class speakers who were excited to share their insights, inspire you, and to make you think.This episode features a live interview with featured panel speakers, Lauren Vaccarello, CMO at SalesLoft, Julie Liegl, CMO at Slack, Karin Flores, Vice President, Strategic Events, Customer Experience Center and Programs at Okta, and your host Ian Faison, CEO of Caspian Studios. ---Think of part of your budget as an innovation fund. What are the big bets that you and your team have come up with and, and those could vary. If you can architect it right, with the right customer experiences, and the right amplification across press and social, doing something kind of crazy and stunt like can actually make sense. - Lauren Vaccarello, CMO, SalesLoftIt's about differentiating, if you can do an event in a way that is going to be special, whether it's going to an event or throwing an event, how do you make it different? It can't just be status quo, you have. Give people a reason that it's exciting, and that it matters.- Julie Liegl, CMO at Slack I think we are working in a world now where we really need to think about convincing people, and so I think you need to entertain them, motivate them, and inspire them beyond product, and what's going on in the world. - Karin Flores, Vice President, Strategic Events, Customer Experience Center and Programs at Okta---Episode Timestamps:*(04:46) Marketing in uncertain times*(07:13) Thinking of your budget as an innovation fund*(08:40) Investing in like big name events this year*(09:18) Differentiating you events from competitors*(13:51) Curating an experience that's personalized*(15:50) Human marketing and bringing humans together*(20:08) Inspiring people beyond product---SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.---LinksConnect with Lauren on LinkedInConnect with Julie on LinkedInConnect with Karen on LinkedInConnect with Ian on LinkedInLearn more about QualifiedLearn More about Caspian Studios

In this episode, we have another top-notch RevOps guest, Greg Poirier, CEO of CloudKettle, a consultancy that helps enterprises build and optimize their Revenue Operations.  He held back on the chess and Star Trek references, but didn't pull any punches when it came to all things RevOps. Greg has done it all, from working at small companies to large enterprises. He has even gone through multiple acquisitions, including one by Salesforce. After wearing many hats, Greg knew his passion lied in what we now call Revenue Operations, and thus CloudKettle was born, where he gets to handle RevOps for many enterprise organizations.  The gang chats with Greg about the limitations of doing RevOps internally, role specialization on your RevOps team, and his very HOT TAKE on attribution models (imagine that, a RevOps leader from Salesforce has strong opinions on how attribution should be done!). Resources Mentioned:  How to Market to Customers Small, Medium, Large, Extra Large with Lauren Vaccarello, SaaStr Annual 2017 Follow the Hosts on LinkedIn: Jordan Henderson (Sr. Director of Revenue Operations) Brandon Redlinger (Sr. Director of Product Marketing) Jonathan Stevens (Sr. Revenue Operations Manager) And our Special Guest: Greg Poirier (CEO, CloudKettle) Sponsored by: Revenue.io | Powering high-performing revenue teams with real-time guidance Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

In this episode, Rachael is joined by Greg Poirier, the CEO and founder of CloudKettle, a company specializing in improving operations and revenue growth for large enterprises through marketing automation, lead generation, sales management, and renewals. He is also an advisor at Salesforce Accelerate, a three-month virtual program powered by Salesforce for Startups. Greg is a sought-after speaker and advisor that specializes in marketing and sales operations for SaaS companies with many industry awards to his credit, notably the EY Entrepreneur of the Year (2018) and Atlantic Business Top 50 CEOs. Today he shares his advice on how Revenue Operations professionals can build effective dashboards, including ones that the C-Suite will adore.

Starting out as “the search girl” at Salesforce, Lauren Vaccarello always knew there was more to digital marketing than met the eye 12 years ago. And she was right. Now, Lauren is the CMO at Talend and sees her background in digital not just as a differentiator, but also as a strength. In this episode, Tricia and Lauren talk about what it's been like growing their marketing careers in the digital age, and how, no matter where you start, there's always a path to CMO.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Lauren on LinkedIn and follow @DriftPodcasts on Twitter.​Want even more CMO insights? Subscribe to Tricia's newsletter here: https://www.drift.com/chief-marketing-officer/

With Google planning to halt their use of third-party cookies by the end of the year and stating they are pushing through data privacy bills, marketers are coming up against a major roadblock in tailoring campaigns and reporting on outcomes. Lauren Vaccarello, Chief Marketing Officer, Talend, shares how marketers can get their data fix despite the disappearance of the cookie and what they can do to meet rising consumer expectations.  See omnystudio.com/listener for privacy information.

Episode Description:Executive Producer Ben Wilson sits down with Lauren to discuss her predictions for 2021, including the evolving interface between digital and brick and mortar, how to connect when in-person meetings aren’t possible, the future of data  and what some of her personal predictions will be in what we all hope will be a better year than 2020.3 Takeaways:Data trust will become increasingly important in 2021. It will be vital for organizations to know where their data is coming from, how much they can trust it,  and what systemic errors might be present in their data sources.Brick and mortar retail isn’t going to return to the pre-pandemic way of doing business. A new hybrid model is emerging that will likely continue going forward. Digital events are going to be with us for a while - if they are done the right way. Digital events that can offer meaningful, high-quality interaction or access to valuable people and information will still be valuable, even as in-person conferences make a comeback.Key Quotes:“This was the forcing function for every single business to lean into digital. I even think about, all of the restaurants and there are so many restaurants that are impacted by this. I was speaking with a friend about this who had worked for software companies specifically for restaurants, and what they had mentioned to me was sales are up and I went, how are sales up? I thought the restaurant industry has taken such a big hit, and it was well now all of these restaurants that never really had to care about digital, they didn't really have to think that much about takeout or touchless ordering. That has to happen.”“It's really similar on the marketing side, both marketing professionals and IT professionals have had to adapt more quickly this year than probably any other profession. And it's this idea of don't rely on your laurels, adapt pivot as fast as possible for marketers, especially enterprise marketers who really heavily relied on in-person events, field marketing, that one-to-one interaction that's gone, but I don't know a single marketer who had a quota reduction because this year we all had to keep driving demand.”“I want to say in 2021, it'll be a little bit lighter, it'll all be easy. It hasn't happened yet in 2021. Maybe it will, but it's just going to keep going, and the added complexity that'll happen in 2021 is optimistically the second half of the year we'll be able to see each other in person again. So now IT professionals and marketers now have to go, ‘we knew the old world we pivoted and made this new fully remote world work. Okay. Now you have to make both work and they have to work together.’”Bio:Lauren Vaccarello is an award-winning marketing executive with a track record of accelerating revenue growth for the fastest growing SaaS companies in Silicon Valley. With a strong background in demand generation, she excels at building scalable integrated campaigns that leverage cutting edge marketing techniques. Although performance is at the core of who she is as a marketer, she believes businesses need to tell compelling stories and build a brand if they want to own a category.Lauren also co-authored the highly-regarded books “The Retargeting Playbook” and “Complete B2B Online Marketing.” She has held executive leadership roles at Box, at AdRoll, and at Salesforce. She was a member of the Google Tech Advisory Council and is a popular speaker at industry events such as South by Southwest, ClickZ Live, eMetrics, and the Online Marketing Summit. In 2014, Lauren was honored by the San Francisco Business Times and named to their list of “Influential Women in Business.”Thanks to our friendsTruth Be Known is brought to you by Talend, a leader in data integration and data integrity, enabling every company to find clarity amidst the chaos. Talend Data Fabric brings together in a single platform all the necessary capabilities that ensure enterprise data is complete, clean, compliant, and readily available to everyone who needs it throughout the organization. Learn more at Talend.com.

This episode features an interview with Lauren Vaccarello, CMO of Talend.Lauren is an award-winning marketing executive with a track record of accelerating revenue growth for some of the fastest-growing SaaS companies in Silicon Valley including Box, AdRoll, and Salesforce.On this episode, Lauren talks about how to hit your numbers in the short term while working to expand the scope of who you’re selling to in the long term. She also discusses how to leverage your executive team to build brand trust, and shares a couple uncuttable budget items that may surprise you...Key TakeawaysThink of demand gen and marketing in both the short term and long term. How are you going to hit your numbers while also expanding the scope of who you’re selling to.Demand gen must start with defining who you are, why you matter, and who you’re selling to, then you can determine how you’re going to execute.With large enterprise deals, it's about emotional connection as much as it's about your product and your messaging.Invest in the backend and the “unsexy” things like tech infrastructure, because they’ll make everything else you do easier and faster.Quotes“Investing in things like executive programs, executive engagement, and building deeper relationships with senior level executives at your target audience is the gift that keeps on giving. You’ll hit your numbers today, and the more they see you as a strategic partner, the more your deal size is going to grow.”“Every CMO who comes in has to get points on the board quickly. The shine wears off our penny probably faster than any other function. You have to show momentum, and I find getting those short term wins buys you time to get long term wins as well.”“What's going to make or break every single demand gen person in the foreseeable future is your ability to be agile and adapt. If you can't move quickly, you're dead in the water. The world is moving too fast...So invest in the backend, invest in the unsexy things that no one sees or understands why you're doing it, because it's those backend, unsexy, tech infrastructure things that make everything else you do faster and easier.”“Our job as leaders is to remove every blocker and every obstacle and to give the people that work for us the ability to be creative.”“Because what we do is so visible, every single person in your company will have an opinion about what you do. And you have to listen to every single person and you have to have thick enough skin to not take it personally.”“I won't cut PR. I cannot ascribe a dollar return to my PR program, but what I've seen in the past is the anecdotal qualitative that just proves that it works...I've seen it enough times-–you're going to get better candidates, better employees, faster velocity, and your inbound interest and brand awareness just start to tick up.”LinksTruth Be Known Podcastwww.talend.comSponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Michelle Martin and Lauren Vaccarello, CMO of Talend discuss how to gain the trust of the digital generation and the delicate balance between data privacy and marketing. See omnystudio.com/listener for privacy information.

Truth Be Known is a podcast designed to examine how those decisions are really made.We will talk to CIOs, CMOs, Chief Data Officers, and other technology leaders about their decision-making process.In each episode our Host, Lauren Vaccarello, will ask our guests two questions: What is the hardest decision you have had to make in your current job?What is the hardest decision you have had to make in your career? We explore what data was used to make those decisions and how data could have been used to make better decisions in the future. This podcast is about seeking truth from chaos.  It’s for anyone in tech who’s looking to level up their game and make better decisions, whether you’re a c-suite executive or a brand new rising star.We’ve got episodes with some of the top leaders in tech, from Fortune 500 companies to high growth startups, and everything in between.So tap subscribe and get ready to hear the whole truth about what goes into decision making at the highest levels of Silicon Valley and beyond. Welcome to Truth Be Known.

Lauren Vaccarello joins the Leadership Series to dig into managing and building Enterprise Marketing Teams and dealing with remote & COVID-19 among many other topics.

In this episode (part 2 of 2) we talk to Lauren Vaccarello, former VP Marketing & Customer Engagement at Box & Co-Host of the Marketing Trends podcast. No. 3 in our countdown of the Top 20 episodes of 2019. Lauren shares lessons in account selection from Box's pilot ABM program, as well as creative ways to work with Field Marketing to get sales reps in front of more decision makers at target accounts. Check out Lauren's slide deck on the ABM effort her team executed at Box & what they learned here: https://app.box.com/s/6g25djw34zk77z3tfx62e8qxdwt19n8r Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. :)

In this episode (part 1 of 2) we talk to Lauren Vaccarello, former VP Marketing & Customer Engagement at Box & Co-Host of the Marketing Trends podcast. No. 4 in our countdown of the Top 20 episodes of 2019. Lauren breaks down 3 clear & measurable goals they defined at Box when starting their ABM program: 1) Provide Account Intelligence 2) Drive Awareness & Engagement 3) Help Sales Land & Expand Check out Lauren's slide deck on the ABM effort her team executed at Box & what they learned here: https://app.box.com/s/6g25djw34zk77z3tfx62e8qxdwt19n8r Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. :)

Taking on a larger and older competitor can be intimidating. They have more people, money, and resources to throw at you and try to knock you out. But that doesn’t mean it’s impossible. With the right strategy and execution, newer entrants can out-compete and eclipse their larger competitors. On this episode of Marketing Trends, we talked to Daniel Rodriguez to find out how. Daniel is the Head of Marketing at Alyce. Previously, he served as the VP of Seismic, where he helped it eclipse, and eventually acquire, the previous market leader. In this interview with host Lauren Vaccarello, Daniel also talks about ABM, the importance of consistency, and how to approach new channels.   Links: Full Links, Quotes, & Notes: http://bit.ly/2MVnWV9  Daniel’s LinkedIn: linkedin.com/in/drodriguez4/  Daniel’s Twitter: twitter.com/dlrdaniel  Website: alyce.com/   3 Key Takeaways: - When implementing an ABM strategy, it’s not enough to target the right accounts. You need to create an experience that wows your target audience. - All marketers should think of themselves as innovators or fast-followers when it comes to finding and exploiting new channels. - Consistency is key. It’s easy to get bored with your messaging when you create it and hear it every day, but your target market hears it far less.   --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

There have been Marketing Trends episodes about how CMOs should approach their first 90 days on the job. But on this episode, we talk with someone who is actively going through it. Lauren Vaccarello was named CMO of Talend just before this episode was recorded. Across the roundtable, we had Thomas Butta, who has served as CMO multiple times and currently serves as CMO of SignalFx. On this episode, Tom and Lauren dive deep into how to succeed as a new CMO. They also talk about real-time analytics, leadership, giving feedback, and much more. “Not only is your job to help position your company in a way that you can guide your customers to where they need to go, but I think you also need to be a coach, a mentor, and a guide to your team.” - Tom Butta   Links: Full Notes & Quotes: http://bit.ly/2mEkgw4 Tom’s LinkedIn: linkedin.com/in/tombutta Tom’s Twitter: twitter.com/thomasbutta SignalFx: signalfx.com Lauren’s LinkedIn: linkedin.com/in/laurenvaccarello Lauren’s Twitter: twitter.com/laurenv Talend: talend.com   3 Key Takeaways: - When you’re first getting started as a CMO, talk to everyone and get their perspectives. This includes your team, customers, your peers in other functions, and even industry analysts. - It’s important to balance getting short-term wins like feeding leads to sales, with long-term initiatives like category development and positioning. - Take the time to offer in-depth, meaningful feedback. It saves you time in the long run as your team learns to do things according to your preference.     Bios: Thomas Butta is the CMO at SignalFx. As a marketing leader and brand strategist, Tom has helped some of the world’s most successful enterprise SaaS companies in rapidly-changing categories achieve the coveted positions of thought leader and trusted guide to the Fortune 2000. Prior to SignalFx, Tom was CMO at Sprinklr, consultant-in-residence at Andreessen Horowitz, and CMO of AppNexus, NICE Systems, PTC, and Red Hat. Tom is a Board Director at YSA.org, and Advisor to Airship, Gigster, Kustomer, and Teampay. Lauren Vaccarello is the CMO of Talend. Previously she served as the VP of Marketing at Box and has also held executive marketing roles at AdRoll and Salesforce. Regarded as an expert in B2B digital marketing, Lauren has written two industry-leading books, “Complete B2B Online Marketing,” and “The Retargeting Playbook.” She has also received numerous awards for her work, including “Top 50 Women in Revenue” and San Francisco Business Times’ “Most Influential Women in Business.”   --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

If it wasn't for a part-time job during Paige's P.h.D studies, she probably wouldn't be where she's at today. Thankfully, Paige O'Neill never looked back. She's currently the CMO at Sitecore, a company that creates human connections between brands and their customers with end-to-end content, seamless commerce, and personalization. On this episode of Marketing Trends, Paige sits down to with Ian Faison and Lauren Vaccarello to discuss how Paige got into marketing, Sitecore, the future of digital experience, lessons learned from a career in marketing, and much more! Links: Full Notes & Quotes: http://bit.ly/2NDFLJ5 Paige's LinkedIn: http://bit.ly/2NxLgJc  Paige’s Twitter: http://bit.ly/2HsYYsL Sitecore: http://bit.ly/343FV22 5 Key Takeaways: - "You're not going to be in business for much longer if you're not getting a handle pretty quickly on customer experience and what customers are expecting from companies." - Paige O'Neill - Digital transformation must start from the customer's point of view. - Short-term wins are important to set up longer-term success. - Don't be too quick to switch gears. Have confidence in your direction. - In the first 90 days as a CMO, it's important to go around and talk to as many employees as possible and be curious about alignment. Bio: Paige O’Neill is the CMO of Sitecore. Prior to joining Sitecore, Paige was CMO at digital workplace platform provider Prysm, where she rebranded the company and helped it transition to a combined SaaS and hardware business. She previously served as CMO at SDL and as Vice President of Marketing for Aprimo, where her thought leadership, demand generation, and communications programs contributed to rapid growth. Paige also served as CMO at PHH Arval and two early-stage startups — Aravo and GreenRoad Technologies. Prior to PHH, Paige spent a decade at Oracle Corporation leading a variety of marketing initiatives. --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

When you start an ABM program, the hardest nuts to crack aren't your target companies, it's your internal sales team. How do you start an ABM program that wins over sales skeptics? On the latest FlipMyFunnel podcast, guest host Daniel Rodriguez, Head of Revenue at Alyce, asked Lauren Vaccarello, who is an award-winning revenue marketing executive, co-host of the Marketing Trends podcast, and currently VP of customer experience at Box.com, about how to start an ABM program.

More data is being generated than ever before, and as data grows, so does the need to analyze and understand it quickly. To find out how marketers can better take advantage of real-time data, we brought in Jennifer Grant, CMO of Looker, a business intelligence platform that helps people explore, analyze, and share data insights. On this episode, Jen sits down with Ian Faison and Lauren Vaccarello, co-hosts of Marketing Trends, to discuss her marketing journey, the origins of Looker, and the future of real-time business intelligence. For full notes and show notes, click here: http://bit.ly/2WuJTzW Jen's Twitter: twitter.com/realjengrant Jen's Linkedin: linkedin.com/in/jencgrant/ Looker: looker.com Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.  

Marketing operations is often seen as unimportant backroom work. But what if it was actually the key to unlocking alignment and growth? It certainly can be, according to Kurt Stoll (LinkedIn | Twitter), Director of Marketing Automation at 3D Systems. On this episode of Marketing Trends, Kurt joins Ian Faison and Lauren Vaccarello to discuss how to align revenue operations, how this can lead to higher retention and faster growth, the role of marketing automation, and how Kurt handles the unique challenges of marketing in the 3D printing industry. For full notes and show notes, click here. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

From founding their first company in 2006 to becoming top executives at Salesforce, Kraig Swensrud and Sean Whiteley have achieved a lot together. Most recently, they have helped introduce the world to the new category of conversational marketing by co-founding their latest venture, Qualified. On this episode, Sean and Kraig sit down with Ian Faison and Lauren Vaccarello at Sirius Decisions 2019, where they discuss early days at Salesforce, successful business partnerships, and implementing conversational marketing. For full notes and show notes, click here. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Tune in for an extra bonus episode hosting SaaStock LatAm speaker André Baldini, CEO of Superlógica. Superlogica was started back in 2001 as an ERP software for condominiums. André Baldini started out as VP of Sales In 2017 he was promoted to CEO. Previously his career path had traversed a variety of industries including banking, health and EdTech. The common denominator between each was the use of technology and making an impact on people's lives. He has certainly had a massive impact on Superlógica. In the last three years, it has grown from 60 to 225 in headcount, 10x in revenue and now serves 4 different verticals. The biggest reason behind that growth is a switch to a full blown SaaS model starting in 2016. In my conversation with Andre we get deep into the story behind that switch, how pricing plans were created and the pitch adjusted. André is one of the speakers we will host in São Paulo for SaaStock LatAm on April 23-24th. There, he will be joined by speakers such as Aaron Ross, Co-CEO of Predictable Revenue, Lauren Vaccarello, VP Marketing Box, Eric Santos, CEO of Resultados Digitais and many others. As Andre told me on the podcast, conferences like SaaStock coming over to Latam are key to helping the SaaS industry mature from its Early stages. I certainly hope we can contribute to the strengthening of the community. Join us SaaStock LatAm and grab your ticket before we sell out. Also, be sure to sign up for our Insider Sale to get access to one of the 500, 2 for 1, tickets for SaaStock19 in Dublin this October.

In this episode (part 2 of 2) we talk to Lauren Vaccarello, former VP Marketing & Customer Engagement at Box & Co-Host of the Marketing Trends podcast. Lauren shares lessons in account selection from Box's pilot ABM program, as well as creative ways to work with Field Marketing to get sales reps in front of more decision makers at target accounts. Check out Lauren's slide deck on the ABM effort her team executed at Box & what they learned here: https://app.box.com/s/6g25djw34zk77z3tfx62e8qxdwt19n8r Click here to connect with this guest on LinkedIn.

In this episode (part 1 of 2) we talk to Lauren Vaccarello, former VP Marketing & Customer Engagement at Box & Co-Host of the Marketing Trends podcast. Lauren breaks down 3 clear & measurable goals they defined at Box when starting their ABM program: 1) Provide Account Intelligence 2) Drive Awareness & Engagement 3) Help Sales Land & Expand Check out Lauren's slide deck on the ABM effort her team executed at Box & what they learned here: https://app.box.com/s/6g25djw34zk77z3tfx62e8qxdwt19n8r Click here to connect with this guest on LinkedIn.

This week's guest on the SaaS Revolution Show, hailing all the way from Brazil, is Diego Gomes, CEO of content marketing platform and SaaS-enabled marketplace Rock Content. Alex and Diego talk about the content marketing strategy the company has executed for their blog to reach 2 million unique visits and 50K new subscribers each month and help the company on the way to $12mm ARR. An entrepreneur by heart, Diego started Rock Content with two other co-founders, nearly six years ago. At the time they had no idea they were building a SaaS company, what made a subscription-based company successful or who else was building SaaS in Brazil. What they knew was to blog about marketing. Marketers became their core audience. Currently, at $12M in ARR, the company employs 300 people and has been profitable for three years in a row. Listen on to learn: How the customer acquisition strategy is reflected in the content marketing of Rock content What are the pillars of a truly successful content marketing strategy Whether you should be worried about the over saturation of content Diego is one of many speakers we will host at SaaStock LatAm on April 23-25th 2019 in Sao Paulo. He will be joined by Renata Centurión, from Winning by Design who will help you make sales a team sport within the organisation, Lauren Vaccarello, VP Marketing, Box who will share how to do marketing at scale, André Baldini, CEO, Superlógica Tecnologias who will walk you through how to grow 10x in three years and reach profitability and many others. Grab a ticket at a Super Early Bird rate until Friday, December 21st.

On this episode, Ian introduces his new co-host, Lauren Vaccarello. Lauren is a digital marketer who has held senior marketing roles with tech companies like Salesforce, AdRoll, and Box. She also co-authored two influential books on marketing: “The Retargeting Playbook” and “Complete B2B Online Marketing.” Ian and Lauren discuss Lauren's background in marketing, why CMOs get fired, and how executives can keep up with the latest trends in marketing. 00:45 - Lauren's marketing background. 4:00 - Stumbling into lead scoring. 7:30 - Blending strategic and tactical marketing. 10:15 - Why great marketing looks easy. 12:50 - Why CMOs get fired, and how to avoid it. 17:00 - How to stay up to date with the latest marketing trends. 25:20 - How to set expectations with your CEO and board. 31:40 - The dumbest things a CMO can get fired for. 36:00 - The umbrella theory of marketing. 37:00 - Why this is the best time to be a marketer. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

For the marketing department, their world can solely revolve around leads like it’s a god. However, leads are mostly just that, leads - they do not get converted all the time, they do not guarantee sales, and definitely are not the end-all towards achieving your goals. Lauren Vaccarello is the VP of Customer Engagement at Box, a content management company, and today she's going to teach us how to REALLY use leads to generate more for your business. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Story Aftershow, Chad Grills and Ian Faison are joined by Lauren Vaccarello, VP of Customer Engagement at Box.  They cover: the four key takeaways from the stories this week (Daniel Ek, Jessica Jackley, Roy and Ryan Seiders, and Nirav Tolia) the emotions and struggles that come with starting a company how family can help... or hurt... our pursuits (especially tune in to hear Lauren's hilarious bit around this to get a good laugh) fun historical stories that have timeless lessons that still apply today We hope you enjoy this After Show! Whether you work in: business, technology, a startup, or something completely different, it's our goal to create an after show that helps give you actionable ideas and tactics to apply to your own life to increase your health, wealth, and wisdom!  Show Timestamps 1:44 (The Brothers) Roy and Ryan Seiders 10:45 Nirav Tolia 22:40 Daniel Ek 35:50 Jessica Jackley

Lauren Vacarrello is VP of Marketing @ Box, one of the leading enterprise B2B brands today. At Box, Lauren leads a 50 person team that involves demand generation, global campaigns, events and more. Prior to Box, Lauren was VP of Marketing @ Adroll, where she built and scaled a 25 person global marketing team from the ground up. If that was not enough, Lauren is also the Co-Author of “The Retargeting Playbook” and “Complete B2B Online Marketing”.    In Today’s Episode You Will Learn: How does Lauren view the relationship between sales and marketing? Why does Lauren believe the ARR pipeline is not just the responsibility of the sales team? Why is lead nurturing not just about email? What are the other core components to ensure successful progression of leads through the funnel? How does Lauren view successful lead segmentation? Why does Lauren like to segment leads into 3 distinct buckets? How does this strategy play out at different ends of the market? What is the role of marketing post-purchase? How has Lauren seen this change since the early days of her career? How does this differ when comparing SMB to enterprise? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin Harry Stebbings SaaStr Lauren Vaccarello

We have guest Lauren Vaccarello who is the vice president of marketing at Box. We are going to be talking a lot about software as a service, sales and marketing and how to do that effectively. This conversation on account-based revenue – targeting the right accounts, partnering with sales, the joys & failures & adjustments associated with execution. Lauren Vaccarello (@laurenv) is a business leader with a proven track record of building high performing marketing teams and accelerating revenue growth. With a strong background in demand generation, she excels at building scalable integrated campaigns that leverage cutting edge marketing techniques. Although performance is at the core of who she is as a marketer, she believes businesses need to tell compelling stories and build a brand if they want to own a category.

In this episode, the Beyond Web Analytics team talks with Lauren Vaccarello, head of SEM at Salesforce.com about What Web Analysts Should Know About Paid Search.   The conversation covers what is paid search, how analysts can learn more about paid search, common tools to facilitate paid search, and even some tips and tricks of the [...]