Podcast appearances and mentions of alison stratten

Most leadership books are written by one expert, intended for an audience of many. UnLeadership: Make Building Relationships Your Business flips that concept on its head.Scott Stratten and Alison Stratten set out to capture the wisdom and insights of more than 50 leaders, highlighting their stories and their lessons for the benefit of all of us. The book is filled with stories from leaders of all kinds, from small mom and pop shops to corporate executives, across almost every industry, and spanning B2B and B2C.And Scott Stratten has a few choice stories of his own to share…Timeless Leadership is part of the Timeless & Timely family of publications. Your support is the only thing that makes this possible.Timeless Leadership has been named a Top 50 Podcast in the Management category by Goodpods.Links* UnLeadership by Scott & Alison Stratten* UnMarketing website* Connect with Scott Stratten on LinkedIn* Timeless & Timely newsletterMusicAmericana - Aspiring by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.   https://creativecommons.org/licenses/by/4.0/Source:   http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1200092Artist: http://incompetech.comContactGet in touch with Scott to discuss a speaking engagement or to find out about his executive coaching and business advisory services. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.timelesstimely.com/subscribe

[S1E03]Scott Stratten is the President of UnMarketing, is a 6X best selling author, and a internationally sought-after speaker who passionately believes that a better business world can be build around integrity, community, and authenticity. He walks a beautiful tightrope of being funny and engaging while exposing some raw truths about business we know to be real, but might find tough to look at. In 2018, he was inducted into the National Speakers Association Hall of Fame. His books, all co-authored with his business partner and wife (also the greatest person in history according to him) Alison Stratten, began with “UnMarketing – Stop Marketing, Start Engaging”, which has sold 50,000+ copies and is available in over 7 languages. Their other books include “The Book of Awesome / The Book of UnAwesome”, “QR Codes Kill Kittens”, “UnSelling”, “UnBranding”, and most recently, “The Jackass Whisperer”.Scott is fascinated with disruptions of the status quo and single-minded in his belief that treating humans well is at the core of successful business practices.  UnMarketing: https://unmarketing.com/The UnPodcast: https://unmarketing.com/unpodcastKeynote Highlights: https://youtu.be/02g6VqHhsnkKeep Going Until We Spot: https://youtu.be/3Cakm2nIQWo  Host: William C Murray, PhD:William is passionate about service, the hospitality industry, and the human experiences found therein. He began in the service industry at the early age of 14 and has never looked back, gaining experience in retail, restaurants, and major hotel companies nationwide. Along the way, he earned a diploma in Hotel and Restaurant Management, a degree in English Literature, an MBA in Tourism Management, and his PhD in Management.   William is currently an Assistant Professor at the University of Guelph (Canada) in the School of Hospitality, Food & Tourism Management at the Lang School of Business & Economics. He is an award-winning hospitality management educator with over 20 years experiences at both colleges and universities across Canada. His research focuses on workforce sustainability and the human condition of workers. He has published work in top journals, including Sustainability, the International Journal of Hospitality & Tourism Administration, and the Journal of Human Resources in Hospitality and Tourism, along with being a co-author of the textbook Snapshots: An Introduction to Tourism, 6th Cdn. ------------------------------------------------------------------------------------------------If you have questions, comments, feedback about the show, or suggestions for future guests, reach out to me. I would love to hear from you!!E-mail: william@theservicecenter.ca Twitter: @WilliamCMurray LinkedIn: https://www.linkedin.com/in/drwilliamcmurray/ Podcast: https://theservicecenter.buzzsprout.com Available through Apple Podcast, Spotify, Stitcher, Amazon Music, and iHeartRadio. 

On this episode of Marketing News Canada, Darian Kovacs interviews Scott and Alison Stratten of UnMarketing. Scott and Alison chat with us about how they met, writing their book and much more. Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com. Follow Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing LinkedIn - https://www.linkedin.com/company/jelly-marketing/ Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Follow Darian Kovacs: Website - https://jellymarketing.com/darian/ LinkedIn - https://linkedin.com/in/dariankovacs Facebook - https://facebook.com/dariankovacspage/ Instagram - https://instagram.com/dariankovacs/ Twitter - https://twitter.com/dariankovacs Follow Scott Stratten: Website - https://unmarketing.com/ Twitter - https://twitter.com/unmarketing LinkedIn - https://ca.linkedin.com/in/unmarketing Follow Alison Stratten: LinkedIn - https://ca.linkedin.com/in/alison-stratten Instagram - https://www.instagram.com/alisonrobin/ Twitter - https://twitter.com/unalison --- Send in a voice message: https://anchor.fm/marketing-news-canada/message

From the vaults: Scott and Alison Stratten talked with Association Chat for the Association Chat Book Club in December about their book, The Jackass Whisperer: How to Deal With the Worst People at Work, at Home, and Online—Even When the Jackass Is You. Scott and Alison are co-authors of several best-selling business books, including UnBranding: 100 Branding Lessons for the Age of Disruption, UnMarketing: Stop Marketing. Start Engaging, and The Book of Business (UnAwesome). They're also co-owners of UnMarketing Inc., and co-hosts of The UnPodcast. Formerly a music industry marketer, national sales training manager, and a professor at the Sheridan College School of Business, Scott ran his "UnAgency" for a nearly a decade before focusing on speaking about social media and marketing, at events, for companies, such as PepsiCo, Adobe, Red Cross, Cirque du Soleil, Saks Fifth Avenue, and Fidelity Investments. I invited Scott and Alison to join me on the Association Chat Podcast to discuss The Jackass Whisperer, and how the book, despite its light-hearted title, has valuable lessons to teach about empathy, compassion, and cooperation.

We spoke with Scott Stratten, co-owner of UnMarketing Inc, today and he gave us SO MANY good tips! We talked about adapting and change, especially within the last few months. He explained that he used to speak at multiple events and have a whole team helping him with all the equipment, and now, he taught himself how to use the equipment and programs to stream live! He said, that it is is okay if every day is not your day, that we need to stop trying to get the MOST out of every day, otherwise it is a treadmill that will burn you out. We talked about different programs you can use when adapting to the new norm like Ecamm live (https://www.ecamm.com/mac/ecammlive/) which helps create different screens while you are live. Last, he told us to think of community as a verb, always be working on your community. Scott and Alison Stratten are co-authors of 5 best-selling business books, co-owners of UnMarketing Inc and co-hosts of not only The UnPodcast, but five children, two dogs, and two cats. This site, the show, and the books all represent their thoughts on the changing world of business through their experiences of entrepreneurship, two degrees (Alison), not lasting long as an employee (both) and screaming at audiences around the world (Scott, Alison is more polite).They were put on this earth to remind the world that not all Canadians are passively polite. Businesses like PepsiCo, Saks Fifth Avenue, IBM, Cirque du Soleil, Microsoft, and others have been brave enough to want their advice. They now spend their time keynoting around the world and realize they rank 10th and 11th in order of importance in their home. http://www.unmarketing.com/______________________►Where to follow and listen to Breakfast with the BrokerInstagram: https://instagram.com/remaxservicesbocaratonFacebook: https://www.facebook.com/breakfastwithbrokerWebsite: https://davidserle.remax.com/pages/breakfast-with-the-brokeriTunes: https://podcasts.apple.com/us/podcast/breakfast-with-the-broker/id1497747814----Thank you for watching this video—Please Share it. I like to read comments so please leave a comment and…► Subscribe to My Channel: https://www.youtube.com/breakfastwiththebroker?sub_confirmation=1--David Serle is the Broker/Owner of RE/MAX Services and currently resides in his home town of Boca Raton. David Serle has been conducting interviews with Real Estate Professionals since 2018 as his mission is to improve the professionalism in the Real Estate Industry. Breakfast with the Broker has won a RIS Media award and has been featured in Florida Realtor Magazine in 2020. David has been training agents for over a decade to build their real estate business and grow their referral base. David is very well known in the South Florida Real Estate Community as he resides on plenty of the boards of Realtors for the Broward, St. Lucie, and Palm Beach Realtors. David urges other realtors to be professional and nice to others no matter their level of expertise! Be sure to subscribe and watch us LIVE on Facebook every Tuesday morning! #realestateinterview #firsttimerealtor #business #realestate #investing See acast.com/privacy for privacy and opt-out information.

In today’s show of Words with Friends, Phil interviews author, producer and content creator, Alison Stratten.  Our topic for today’s show is “Family”.  Family means different things to different people. For Alison, her family is her purpose, her foundation – that gives her stability. Her life revolves around her five kids, ranging from 13 to 23.   During this virus outbreak, Alison shares that like most people, her family is also under lockdown.  How have her family dynamics changed in the wake of COVID-19?  While some of her kids are coping fine with social distancing, Alison reveals that her other kids are going through a difficult phase. In this segment of the show, we discuss why it is necessary to display more empathy right now.  How can you maintain an emotional equilibrium right now when you need to “give” without getting anything in return? And, as a parent, what is the best way of dealing with your child’s frustrations? We discuss all this and much more in today’s show.  We wrap up this show with a fun and engaging rapid fire round.  Tune in to this great conversation now!  What You Will Learn In This Show  How to manage family dynamics in the wake of the coronavirus outbreak  Why your family is your safe haven  How children are adapting to online learning  How to channel your emotions during the lockdown  And so much more!  Resources  Alison’s LinkedIn  Alison’s Instagram  Unmarketing  The Jackass Whisperer: How to deal with the worst people at work, at home and online―even when the Jackass is you  QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground 

Welcome to episode #706 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #706 - Host: Mitch Joel. He is one of my best friends, which always makes the "formal" conversation a little challenging. Scott Stratten and I (along with Ron Tite) have been texting, supporting and being there for one another on daily basis for years. With that, it doesn't change the fact that Scott is one impressive, caring and giving human being. Some have called him one of the ultimate sales and marketing truth slayer. Scott is a famed (in fact, hall of fame) professional speaker and co-author (with his wife, Alison Stratten). Scott helps organizations see their business through a new lens with his unconventional “unmarketing” views and vanguard approach to building and maintaining real customer relationships. They have authored six bestselling books. Most recently, they published, The Jackass Whisperer - How to deal with the worst people at work, at home and online ― even when the Jackass is you. Spoiler Alert: We are all jackasses. This is a conversation about online habits, mean people and how we can all stop, think and try to be a little less jackassy. Enjoy the conversation... Running time: 54:54. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Scott Stratten. The Jackass Whisperer - How to deal with the worst people at work, at home and online ― even when the Jackass is you. Scott and Alison’s books. Follow Scott on Instagram. Follow Scott on Twitter. This week's music: David Usher 'St. Lawrence River'.

Alison Stratton is the coauthor of the new book that I absolutely love, called The Jackass Whisper, How to deal with the worst people at work, at home and online - even when the Jackass is you. Alison and her husband Scott are Jackass experts, co-authors of five best-selling business books, co-owners of UnMarketing Inc and co-hosts of not only The UnPodcast. Jackasses are the purveyors of pet peeves - the people who bring irritations to our lives. Alison’s approach helps you become way more aware of the different circumstances where we have a choice about how we respond to someone that’s being a jackass and becoming aware of when we might actually be the jackass. All those little irritations that happened during our day, tend to suck the energy out of us. With Lisa’s help, we can have so more energy and be more kind to each other, freeing us to solve some of those bigger problems in our day. You're going to learn a ton with Alison Stratton. Listen and Discover > Strategies for dealing with the worst people at work, at home and online. > How to stop the spreading a negative attitude. > Instead of complaining about something learn what should you do when something irritates you. > Why the way you elect to complain is a function of whether you're seen as the jackass or whether it works out. > The power of empathy, especially in business. > And much more... Discover more at https://www.ianaltman.com/same-side-selling-podcast/

On today’s episode of Steal the Show, we’re talking about crafting a speaking career that suits your personality and life goals.  Scott Stratten co-founded UnMarketing and co-hosts the UnPodcast with his wife and business partner, Alison Stratten. Together, they’ve published five bestselling business books and recently released, The Jackass Whisperer: How to Deal with the Worst People at Work, at Home and Online—Even When the Jackass is You. He shares what he’s learned from delivering upwards of 70 speeches a year. Read more at https://stealtheshow.com/podcast/126-scott-stratten-harnessing-personality-fun-profit/

Episode Summary In this episode, I chat with Alison and Scott Stratten, co-owners of UnMarketing, The UnPodcast and now their newly released book, The Jackass Whisperer, How to Deal with the Worst People on Earth - At Work, at Home, and Online, Even When The Jacka$$ is You! Mic drop, right? We are all the OG's of blogging and Twitter, only I sometimes feel like my G stands for GRANDMOTHER! We chat about how they met online, how social media has evolved, where it's going, and my favorite topic: how to deal with jacka$$es in your life. You don't want to miss this podcast episode! In This Episode How UnMarketing came to be and the great stories on Twitter! How The Jacka$$ Whisperer the book was born, and how to deal with jackasses in our lives. What do you do when jacka$$es are your family members: parent, sibling, spouse? How social media has evolved over the last decade and where it's heading. How to share a message in public in any situation. What they're both currently reading.  And lots more! About Scott and Alison Scott and Alison Stratten are co-authors of 5 best-selling business books, co-owners of UnMarketing Inc and co-hosts of not only The UnPodcast, but five children, two dogs and two cats. This site, the show and the books all represent their thoughts on the changing world of business through their experiences of entrepreneurship, two degrees (Alison), not lasting long as an employee (both) and screaming at audiences around the world (Scott, Alison is more polite). They were put on this earth to remind the world that not all Canadians are passively polite. Businesses like PepsiCo, Saks Fifth Avenue, IBM, Cirque du Soleil, Microsoft and others have been brave enough to want their advice. They now spend their time keynoting around the world and realize they rank 10th and 11th in order of importance in their home. Links UnMarketing.com UnPodcast UnMarketing on Twitter UnMarketing on Instagram  Jackass Whisperer Book   Learn More about Your Host Teaching Empowered Living, Erica Diamond is a leading Expert in Lifestyle, Wellness and Empowerment. A Certified Life Coach and Certified Yoga Instructor, Erica is the Founder and Editor-In-Chief of the Award-Winning Lifestyle Platform EricaDiamond.com® (previously WomenOnTheFence.com®), Lifestyle and Parenting Correspondent on Global TV, Award-Winning Entrepreneur, Keynote Speaker, Spokesperson, and Author of the women's entrepreneurial book, 99 Things Women Wish They Knew Before Starting Their Own Business. Erica founded the Global Get Off The Fence Movement inspiring people worldwide to get off the fence, get unstuck and thrive, and launched The Erica Diamond Podcast in summer 2019 to spotlight trailblazers and change makers around the world.  Erica Diamond has been named to the coveted list of The Top 20 Women in Canada as well as FORBES Magazine's Top 100 Sites for Women and FORBES 25 Most Influential Women In Entrepreneurship on Twitter. Erica Diamond was the Spokesperson for National Entrepreneurship Day and is a Huffington Post contributor.  To learn more about Erica Diamond, visit her at EricaDiamond.com! Don't forget to SIGN UP for Erica's newsletter and tips: http://eepurl.com/hdfq65 If you liked this, then listen to the podcast episode for even more. And don't forget to subscribe to the show!

“A jackass is the common annoyance, it’s the everyday annoyance. But it’s the one that keeps happening.” – Scott Stratten   Have you ever had to deal with a jackass? In this episode, Brian interviews “UnMarketing’s” Scott Stratten about his new book - co-authored with Alison Stratten – “The Jackass Whisperer”. If you want to know how to deal with annoying people at work, at home and online – and even how to recognize the jackass within – then this podcast is for you! Are you a Buffini Insider? What are you waiting for! Sign up today for your opportunity to receive exclusive perks and for a brand new feature to ask Brian a question! Already an Insider? Do you want to ask Brian a question or want advice on mindsets, motivation and methodologies of success? Log in to submit your question and for a chance to connect with Brian on-air!    Inspirational quotes from today’s interview: “My job is not to rehabilitate jerks on line; I’m not the jackass whisperer.” – Scott Stratten “It seems like, to me, jackassery is on the rise!” – Brian Buffini “The book is actually about empathy…the only thing we can control is ourselves.” – Scott Stratten “Jackasses are the purveyors of pet peeves.” – Scott Stratten “We can only stop the streak ourselves.” – Scott Stratten “We don’t think we’re part of the problem. And if we don’t think we’re part of the problem, we’ll never be able to create the solution.” – Scott Stratten “A jackass is the common annoyance, it’s the everyday annoyance. But it’s the one that keeps happening.” – Scott Stratten “We only give the benefit of the doubt to people we have already confirmed are good people.” – Scott Stratten “I believe humans are good.” – Scott Stratten “When I’m out of sorts, everyone’s a jackass!” – Brian Buffini “Whenever somebody is getting upset about something, it’s not the whole story.” – Scott Stratten “Nothing happens in a vacuum.” – Scott Stratten “Your mind is the biggest jackass of all.” – Scott Stratten “Unfortunately, whoever gets us at the end of our rope is usually our family.” – Scott Stratten “Pointed sarcasm in a relationship creates erosion.” – Scott Stratten “Everybody in every situation can be one (a jackass).” – Scott Stratten “We spend our whole lives trying to be in control of everything.” – Brian Buffini “You can make the day different.” – Scott Stratten “If today’s a bit better, that means tomorrow can be a bit better.” – Scott Stratten “All we have is today.” – Brian Buffini   Mentioned in this episode: The Brian Buffini Show, Episode 99 “The Jackass Whisperer”, by Scott Stratten and Alison Stratten   Connect with Brian Buffini http://www.brianbuffini.com Facebook: https://www.facebook.com/brianbuffini Twitter: https://twitter.com/brianbuffini Buffini Show Insiders: http://www.thebrianbuffinishow.com/insiders Love what you heard? Share it with your friends! http://bit.ly/BrianBuffiniShow Click here to buy our Podcast theme music, “The Cliffs of Moher” by Brogue Wave. Brogue Wave. http://www.broguewave.com http://www.facebook.com/broguewave

Branding itu sebenarnya gak ada hubungannya dengan logo. Brand itu berubah sejalan dengan interaksi yang terjadi antara sebuah perusahaan dengan dunia. Pendapat ini saya dapatkan dari pasangan Scott & Alison Stratten dalam buku mereka yang berjudul UnBranding dan lalu coba saya bawakan pada episode ini. Enjoy! and don't forget to follow this channel!

Cutting Through the Noise and Clutter in Marketing Today written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Alison Stratten Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Alison Stratten. She and her husband, Scott, are co-authors of 4 best-selling business books, co-owners of UnMarketing Inc and co-hosts of The UnPodcast. She and I discuss their newest book, UnBranding. Their site, show, and books […]

On this episode of the podcast, I'm joined by Alison Stratten of Unmarketing. Alison is a writer, marketer, podcaster, parent and also a fellow Canadian. I had a great time talking with her. Here are a few highlights from the show: The line between personal information and business marketing The roles of work and family Alison's story How the Stratton's work behind the scene Relevant Links: http://www.unmarketing.com/ (Unmarketing - Stop Marketing, Start Engaging) https://web.facebook.com/UnMarketing?_rdc=1&_rdr (Unmarketing | Facebook) https://www.youtube.com/user/stratola (Unpodcast - The Business Show for the Fed Up | Youtube) https://twitter.com/UnAlison (Alison Stratten | Twitter) I hope you enjoy this episode. Thanks for listening and your support!

Marketing, Branding, Business, Customers, Loyalty   Summary   Our brand is not what we'd LIKE the marketplace to think of us and say about us. It's what they DO think and say about us. We'll look at that in our Thought of the Day. And in our interview segment, branding authority, Alison Stratten shares with us the good, the bad, and the ugly when it comes to businesses … and their branding. That and more on today's show.   Bob's Thought of the Day   We'll explore:   The importance of constantly working at being a brand worthy of being chosen over our worthy competitors in the marketplace. One way of being “brand worthy” to our customers. The critical difference between how you WANT your customers to feel about your company, and how they ACTUALLY feel about it. Interview with Alison Stratten   You'll discover:   How Alison defines branding. The two key elements of a brand. What it means to be disruptive. Four ways to create customer loyalty. How the logos of Apple and Volkswagon can elicit polar opposite feelings. Why rebranding is about changing practices and creating great brand stories. A compelling story about a pizza company whose staff saved a man's life. Why frontline staff are a company's biggest and best ambassadors. An example where trying too hard can come across as...insulting. Why a company should take more time to find out its customers' real needs. One example of incongruence and one of congruence with two different brands.   Click to Tweet   The only “why” we should have is because our customers want it or because our market needs it. #branding #business @unalison Your #brand doesn't actually belong to you. It belongs to your customers. @unalison You can't redesign a #logo to fix your problems, and you shouldn't even try. #branding @unalison   Interview Links   UnMarketing.com UnPodcast.comUnBranding by Scott and Alison StrattenUnSelling by Scott and Alison StrattenQR Codes Kill Kittens by Scott and Alison StrattenUnMarketing by Scott and Alison Stratten The Book of Business Awesome/UnAwesome by Scott and Alison Stratten Connect with Alison on LinkedIn Connect with Alison on Facebook Follow Alison on Twitter Resources   Sell The Go-Giver Way Audio Program GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com How to Post a Review

Alison Stratten is co-author of 4 best selling business books, co-owner of UnMarketing Inc and co-host of The UnPodcast - the other half of that co, her husband Scott, who was named one of the Top 5 Social Media Influencers in the world by Forbes.com. Alison’s books include QR Codes Kill Kittens, UnSelling, UnMarketing and the newly released UnBranding: 100 Branding Lessons for the Age of Disruption.   The book provides lessons from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons.   Expect to learn three things in this episode, including:   The number one questions executives and founders need to ask themselves before innovating How to stand out from the crowd in a world where marketing messages are around every corner The importance of trust in building and maintaining your audience   Topics Discussed: Meeting her husband on Twitter! The definition of branding What Alison’s new book, UnBranding, brings to the world that other business books don’t Lessons on positive and negative branding from United Airlines, Gatorade and Patagonia How to stand out from the crowd Why you should build your personal brand How to maintain relevance in an age of fast changing consumer behaviour and taste The number one question you should answer before innovating The importance of trust in building and maintaining your audience   Show Notes: Alison’s company: www.UnMarketing.com Alison on Twitter: www.twitter.com/UnAlison Facebook group: www.facebook.com/UnMarketing UnBranding on Amazon: https://amzn.to/2QiqnRj   --- Listen on iTunes @ goo.gl/sMnEa0  Listen on Stitcher @ www.stitcher.com/podcast/future  Listen on Google Play @  bit.ly/FSGoog If you've got any questions on this podcast feel free to send an email to steve@collectivecamp.us or tweet me on Twitter @steveglaveski or @future_squared Follow me on Instagram: @thesteveglaveski Like us? It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating. To sign up to our mailing list head to www.futuresquared.xyz For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us

The guys get to talk with Alison Stratten again but this time they tackle podcasting and how to do it while breaking all (or at least some) of the rules of podcasting.

"UnBranding: 100 Branding Lessons for the Age of Disruption" by Alison Stratten and Scott Scratten   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/unbranding-alison-stratten

How do the best brands in the world inspire loyalty? And, why do some brands just seem to fall apart even though they seem to be doing everything right? On today's episode, Alison Stratten is here to share a few stories of brands who have leveraged comfort, cost, convenience, and convergence to grow incredible customer loyalty. Alison is the co-author of the new book Unbranding. ==== Today's episode is sponsored by Skillshare, the place to learn new skills and take your work and life to the next level. For a month of free access to courses, visit Skillshare.com/creative. Music for the AC podcast is by Joshua Seurkamp. Remix is by DJ Z-Trip.

Alison Stratten of UnMarketing visits the show this week to talk about brand stories, brand lessons and the idea of UnMarketing Your Marketing.

Alsion Stratten is a writer and co-creator of content for UnMarketing. She's also the co-author of UnSelling, The Book of Business Awesome/UnAwesome, QR Codes Kill Kittens and UnMarketing. The new book, UnBranding, is out now! Go get it. Alsion co-hosts the UnPodcast (one of my favs). UnMarketing is currently producing their first documentary about public speaking. Follow Alison on Twitter at @UnAlsion. She can also be found on LinkedIn and www.unmarketing.com.   You'll Learn: How Alison's entrepreneurial journey to create something she couldn't find in the market transformed into UnMarketing. Why Alison feels often times there's more to learn from train-wrecks when things go badly wrong as opposed to when they went right. Why she feels overly focusing on new technology can take away from creating value for your customers. Technology is just a tool. The relationship between brand and influencer is complex. It takes more than metrics. It takes a hard discussion about values. You can't put a flashy campaign on something that's worthless and expect it all to work out.   3 Key Points: Success doesn't have a specific measure. Don't be intimidated or overly concerned with ten steps down the road. Enjoy the journey you're on. Focus on loyalty, not new technology. Quality will always trump convenience. Social Media metrics alone (followers, likes etc.) are easy to manipulate and shouldn't be the only way to evaluate Influencers.   Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool!   Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.   Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)

On today’s edition of the Grow My Revenue podcast, I speak with Alison Stratten, co-author of five business books on marketing & sales and co-owner of UnMarketing Inc. Alison and her husband, Scott Stratten, have written a new book, UnBranding: 100 Branding Lessons In The Age Of Disruption. In it, they profile 100 companies who have gotten braning right. Alison and I talk about the biggest mistakes companies make when it comes to branding; how companies can remain relevant and ready in the age of disruption; and why companies should encourage and empower their employees to be brand ambassadors.

How to Cut Through the Noise and Clutter in Marketing Today written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Alison Stratten Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Alison Stratten. She and her husband, Scott, are co-authors of 4 best-selling business books, co-owners of UnMarketing Inc and co-hosts of The UnPodcast. She and I discuss their newest book, UnBranding. Their site, show, and books […]

Community is something we all can picture but I doubt many of us think about it daily or even picture how much communities have changed over the last 10 years thanks to social media.   Facebook had its first community summit this week and made a major announcement changing their full mission statement to: "Give people the power to build community and bring the world closer together" Beyond the mission statement change the focus was on facebook groups and giving admins more tools and better understanding what makes online communities work and bridging offline communities in this digital age.   I believe the changes announced below to facebook groups will drastically improve the possibilities available for groups led by strong admins with a strong purpose.  Beyond that I believe this is just another sign of the role communities will play for businesses as we move forward. On this episode I also survey my community on what makes a great facebook group and what are things that a facebook group can’t allow if it wasn’t to be valuable for the community. Listen below or on iTunes - Stitcher - Google Play - OttoRadio - SoundCloud iHeartRadio Links: Unmarketing Podcast: Hosted by Scott & Scott and Alison Stratten: http://www.unmarketing.com/unpodcast/   Ad about new facebook group features: https://www.facebook.com/facebook/videos/10155948336496729/?hc_location=ufi   Facebook Community Summit Facebook Live: https://www.facebook.com/zuck/videos/10103817960742861/   Facebook Post on my personal account asking for Facebook Group Feedback: https://www.facebook.com/bfanzo/posts/10158859638910405?pnref=story   Sponsors: FREE Small Business Dashboard 9 Spokes: NEW sponsor to the show 9 Spokes as they’ll be sponsoring the show for the next many months.  You can signup for FREE and check out their small business dashboard by simply going to http://9spokes.fomofanz.live 5min Rant Sponsor: iOgrapher Use FANZO10 gets 10% off this page: https://www.iographer.com/collections/cases As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known as @iSocialFanz on both Facebook Live & Periscope so you can watch the shows LIVE each week.

And now for something completely different... I've had the privilege of talking to a lot of amazing people and have heard some amazing stories. Some have been social media focused. Others are just plain entertaining.  Every one of my alums has had a unique career journey and these stories play a major part in who they are. These are some of my favorites.  Highlights include:  My favorite story ever told on Why I Social Scott Stratten's thoughts on FOMO (fear of missing out) What it's like to be on the (social) scene for NYC's ball drop  Alums included  Cody and Katie Stevenson (https://kushjobs.co/)  Larry Falck  Scott Stratten and Alison Stratten (http://www.unmarketing.com/about/)  Malia Probst (https://itunes.apple.com/us/podcast/real-virtual-show/id1082507104)  Frankie Greek (http://www.frankiegreek.com/about/) Share your thoughts on this week's episode with #WhyISocial Subscribe on iTunes, Stitcher Radio, Soundcloud and Google.  Follow at @WhyISocial. Do you have someone you'd like to see on the show? Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest  The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-times streaming analytics. Our platform provides you with an end-to-end solution  to ignite your content, your marketing, and your business from start to finish. Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more aboutZoomph?Check out their analytics page: http://bit.ly/WhySocialAnalytics