The Influence Community

In this episode, we're joined by Gretzie Parth—entrepreneur, makeup artist, and content creator—who shares her journey from working in the beauty industry to launching her own skincare brand. We dive into how she got started, what it really takes to build a product-based business, and how she balances content creation with being a founder. Whether you're a beauty lover or a content creator dreaming of launching a brand, this one's for you!Beie:https://www.instagram.com/beieyou/https://beieyou.comGretzie's IG: https://www.instagram.com/gretzieparth/Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we're chatting all about what makes content perform well on Instagram and TikTok, what to do when a post goes viral, and how to keep your audience engaged and hooked on your content, Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Happy June! In this episode, we're talking about all the summer trends fashion wise and social media wise that we have been noticing and that we're excited about. Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we're walking you through our digital spring cleaning process — from organizing saved folders and curating your social feeds to planning seasonal content and reworking old favorites. We're detoxing, auditing, and making sure your scroll is inspiring, not draining.Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we're answering the really good questions you asked! We're talking about how we budget for trips and buying new clothes, helpful investments to make back into your business, the different between good and great content, how to collaborate with other girls in the industry, advice for when growth is stagnant and more! Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Let's recap our Paris girls trip! In this episode, we give you guys all the Paris and travel tips, along with our itinerary and some of our favorite places to go in Paris for content.Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We are SO excited to have Katie Melton, Head of Creator Success at LTK, on the podcast this week

In this episode, we're doing a mental health check for the start of Q2. We're sharing things we remind ourselves and implement for our mental health! Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Happy taxes + festival season! In this episode, we're giving you basic tax tips for content creators and a festival rundown with Coachella coming up this weekend. Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we share how we found our "things" and our own personal brand aesthetics as well as the steps to finding your personal brand as a content creator. Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we're talking about Coachella coming up and helpful tips for creators around it, what we wish we knew as a content creator starting out, what to do if a brand cancels your collab + more! Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We're answering your Qs this week!! Danielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In today's episode, we're so excited to be joined by Jazzy Torres, Senior Manager of Community Partnerships and Growth at Milk Makeup! Jazzy shares expert insights on what makes influencers stand out to brands, how to get noticed, the green flags that lead to lasting partnerships, key strategies for transitioning from gifted to paid collaborations and the biggest mistakes to avoid. We hope you enjoy! xJazzy's IG: @jazzyjtorresJazzy's Tiktok: @jazzyjtorresDanielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we're giving you an updated pitching guide. We're talking about management, what you should avoid in management, how to pitch, a pitch template, how to stand out as a content creator pitching a brand and more.Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larson https://www.instagram.com/allysa.larson/Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Let's talk spring fashion trends! In this episode, we talk about all the things trending from the runways and which trends we love and the ones we will not be participating in.Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larson https://www.instagram.com/allysa.larson/Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Here are our personal 10 non-negotiables as content creators when it comes to how we run our businesses, mental health, and content creation. Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larson https://www.instagram.com/allysa.larson/Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

There have been sooo many new changes on Instagram! In this episode, we're talking about all the new updates that have been made and giving our thoughts on all of them - things like reel trials, the new aspect ratio, longer IG reel lengths and more. Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larson https://www.instagram.com/allysa.larson/Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In today's episode, we're answering the Qs you asked us! We're covering topics like our favorite partnerships we have had recently, how we structure our work with assistants, what we include in our rates, which metrics are most important to us, what we share vs. keep personal online, and so much more.Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larson https://www.instagram.com/allysa.larson/Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Lots has happened in the past few days - in this episode, we talk about the Tiktok ban, alllll of our chaotic thoughts and recap of the past few days of Tiktok & the importance of diversifying your content! Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larson https://www.instagram.com/allysa.larson/Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Some ways you can donate and help the victims of the LA wildfires:California Fire Foundation Wildfire & Disaster Relief Fund: https://www.cafirefoundation.org/what-we-do/for-communities/disaster-reliefGoFundMe wildfire victims: https://www.gofundme.com/c/act/wildfire-relief/california?os=wtmb5utKCxk5refappFutm_sourcesyndication&ref=appWorld Central Kitchen World Central Kitchen: https://donate.wck.org/give/499865/?_gl=1*1xkrdmj*_gcl_au*MTk5MDIxMzExMS4xNzM2Mzc0ODk2*_ga*ODkwNjgzOTc0LjE3MzYzNzQ4OTY.*_ga_5WKVY8503C*MTczNjM4MzQ3OS4yLjAuMTczNjM4MzQ4MC41OS4wLjA.#!/donation/checkout?c_src=navbar California Community Foundation: https://www.calfund.org/funds/wildfire-recovery-fund/ CAL FIRE Benevolent Foundation: https://calfire.foundation/donations/ California Fire Foundation: https://cpf.salsalabs.org/disasterrelief/index.html Direct Relief: https://www.directrelief.org/emergency/california-wildfires/ The California Community Fund: https://www.calfund.org/funds/wildfire-recovery-fund/Baby2Baby: https://donate.baby2baby.org/give/648067/#!/donation/checkout American Red Cross: https://www.redcross.org/about-us/our-work/disaster-relief/wildfire-relief.html?srsltid=AfmBOooAJDZ5CQUEAvClwOfS_zhB8KszzVPIYLLBdx9q5mbMACU6NErNAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We missed you TIC!!! We're so happy to be back and to start this new year with you!!!

In our last episode of the year, we're recapping our recent NYC trip, Allysa's iconic holiday party, doing some fun winter this or that's + winter favorites! Happy holidays!! We love + appreciate you so much!!!!

Happy December! In today's episode, we're sharing our Black Friday purchases (ofc) and our holiday content strategy along with brainstorming some good ideas for you to get inspired!

We're going over all our current fall favorites from fashion trends, beauty treatments, mantras, self care rituals and more! Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We are joined this week by Marguerite McAdam, the supervisor of influencer and social at a large PR agency! Marguerite shares insider advice and tips to content creators from the other side of the industry on all topics like moving from gifted to paid, what to do and what not to do when working with a brand, how to get a brand or PR agency's attention and more. We hope you love it!Marguerite's Instagram: https://www.instagram.com/margueritemcadam/Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larson Podcast Instagram: @theinfluencecommunityFacebook Group: THE INFLUENCE COMMUNITY Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we're chatting about navigating the content creator space when it comes to friends and the green flags / red flags to look out for. Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we're answering the questions you guys asked us! We're talking about avoiding burnout, stressing over followers / engagement and if that ever goes away, usage rates, content creator friends + more :)Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Holiday pitching starts at 38:22'Tis the season to start talking about holiday pitching + Q4 campaigns already! In this episode, we talk about how we approach the holiday season from a business approach as content creators.Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Let's catch up girls! We're recapping our whole Paris fashion week trip :) Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Let's recap our South of France girls trip!!!!

In this part 2 of a full day in our lives, we're walking you through what a full event and content day look like for us in detail. Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we're walking you through a full detailed day in our life on admin days. Here is what we do, what we eat, how we manage our time, stay on track and more. Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We're back with a Q&A episode! We're answering your questions about content creator growth, Tiktok shop, maintaining authenticity throughout your collaborations, hiring assistants, LTK strategy, tips for working with friends and much more. Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

It's fashion week season! Here are our best tips on how to attend NYFW, what Paris fashion week is like, getting on event lists, what to wear and more. Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

It's almost time for falllllll

Here are all the BTS things + more than just a posting schedule that we would tell ourselves if we were starting social media today. Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In today's episode, we're going over a long list of NEW updates on Instagram that you should know about. Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we're talking about our number one tip for growth on social media - CONSISTENCY. We are sharing our thoughts, our specific consistent strategies on social media and how it can affect you positively and negatively. 2024 Girls Trip (CLOSES 7/28): https://trovatrip.com/trip/europe/france/france-with-allysa-larson-sep-2024Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we're going over all the Qs you asked us this past weekend! We're talking about why influencers tag brands in certain slides of their posts, which campaign platforms are the best, what our assistants do, consistency, how to monetize outside of brand deals and more. 2024 Girls Trip (CLOSES 7/28): https://trovatrip.com/trip/europe/france/france-with-allysa-larson-sep-2024Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Let's recap where we've been for the past 2 weeks! Allysa talks about her brand trip with Macy's and first experience in the Hamptons and Danielle talks all about her trip to Italy in Florence, Positano and Rome the past 2 weeks. 2024 Girls Trip: https://trovatrip.com/trip/europe/france/france-with-allysa-larson-sep-2024Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Let's recap where we've been for the past 2 weeks! Allysa talks about her brand trip with Macy's and first experience in the Hamptons and Danielle talks all about her trip to Italy in Florence, Positano and Rome the past 2 weeks. 2024 Girls Trip: https://trovatrip.com/trip/europe/france/france-with-allysa-larson-sep-2024Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We're bringing back one of our favorite episodes while we're both traveling! Here's our best advice and pep talk for going to events alone :) 2024 Girls Trip: https://trovatrip.com/trip/europe/france/france-with-allysa-larson-sep-2024Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We are replaying one of our favorite episodes we've ever recorded while we are both traveling! In this episode, we're talking all things mantras + mental health. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we're talking about all the trends we're noticing and what we are seeing do well on Instagram, Tiktok, Youtube, Threads + Snapchat! 2024 Girls Trip: https://trovatrip.com/trip/europe/france/france-with-allysa-larson-sep-2024Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

It's that time of year again!!! We're talking about all the summer trends we're seeing and getting ready for for this season. 2024 Girls Trip: https://trovatrip.com/trip/europe/france/france-with-allysa-larson-sep-2024Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we're talking about all the updates to the Instagram algorithm, updates to IG reels, and all the new features on the platform. 2024 Girls Trip: https://trovatrip.com/trip/europe/france/france-with-allysa-larson-sep-2024Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Here are our 6 best tips to increasing your confidence as a content creator / freelancer! 2024 Girls Trip: https://trovatrip.com/trip/europe/france/france-with-allysa-larson-sep-2024Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We're answering the questions you asked about content strategy, how to gain followers, best performing content, contracts + more!2024 Girls Trip: https://trovatrip.com/trip/europe/france/france-with-allysa-larson-sep-2024Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, we are giving you all of our BEST travel tips to prep the girlies having a European summer or any little vacation coming up! W2024 Girls Trip: https://trovatrip.com/trip/europe/france/france-with-allysa-larson-sep-2024Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Let's recap Stagecoach!!! We're also giving you our tips + tricks that we learned this year because we know a lot of you will be going next year :) 2024 Girls Trip: https://trovatrip.com/trip/europe/france/france-with-allysa-larson-sep-2024Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Let's recap COACHELLA 2024!2024 Girls Trip: https://trovatrip.com/trip/europe/france/france-with-allysa-larson-sep-2024Danielle's Instagram: @shestyledwhatAllysa's Instagram: @allysa.larsonPodcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy