The Instagram Stories is dedicated to keeping you informed about Instagram, giving you the latest news stories every single day. Do you feel it's challenging to keep up with the latest news and features about Instagram? This daily news update can be part of your morning routine, where you can hear all about recent news or strategy to grow your following while making your breakfast without having to do any searching or reading. This daily audio show is typically 3 minutes, and hosted by Daniel Hill of DanielHillMedia. More information can be found on Instagram @danielhillmedia or by browsing to DanielHillMedia.com Instagram and the Glyph are trademarks of Instagram, LLC in the U.S. and other countries. The publisher, author, and contributing photographers are independent and not affiliated with, endorsed, or sponsored by Instagram, LLC. Instagram and the Glyph are used with permission by Instagram, LLC.

People have been writing "Dear Algo" on Threads with requests for how their feed should be different - and now Threads is testing supporting these requests. Additionally, the Head of Instagram, Adam Mosseri explains why they move the buttons around at the bottom, and YouTube Liaison Rene Ritchie explains how to link from a YouTube Short to a longform video. Links:Threads: "Dear Algo" support in testing (Threads)Instagram: Why Bottom Row Changed (Instagram)YouTube: Stop Blaming the Algorithm: What Really Drives Views (ft. YouTube's Rene Ritchie) (YouTube) Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Normally the Head of Instagram answers questions, but today the CEO of YouTube takes over. He answers questions like "What's YouTube going to look like 5 or 10 years from now?" and "How does YouTube help Creators?" Additionally, YouTube announces "Recap", a feature that is exactly like Spotify Wrapped, and the Head of Instagram, Adam Mosseri, explains Notes.Links:YouTube: YouTube CEO Neal Mohan Shares How the Platform Innovates: "YouTube is Where Culture is Set" (YouTube)YouTube: Recap (YouTube)Instagram: Adam Mosseri Explains Notes (Instagram) Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A listener named Nina left me a lovely review of the show, plus links in Reels isn't news and Lia Haberman of the In Case You Missed It (ICYMI) email newsletter. Links:Old News: Links in Reels (Social Media Today)Interview with Lia Haberman (Video) (Audio) Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

YouTube tests a new custom feed just like Instagram and TikTok, Shorts AI Creation Tools get updates, and I experiment with speeding up Lauren to see if that helps. Also the Head of Instagram stops by to explain that reposting your own content to Feed really won't do much, and the team at TikTok shares some stats around using Creators to make content for brands. After the music, I do Wednesday Waffle talking about a book I read recently. Links:YouTube: Testing "Your Custom Feed" (Google Support: YouTube)YouTube: New Communities Features, Expansion of Shorts AI Creation Tools, and Handles Update! (YouTube)Instagram: Does Reposting Your Content To Feed Help? (Instagram)TikTok: The Creator Advantage: How creators drive real brand impact on TikTok (TikTok)TikTok: TikTok One - Creative Academy Videos (TikTok) Wednesday Waffle:Book: Wrong Place, Wrong Time - Gillian McAllister (Amazon) Transcript: Daniel Hill: Welcome to the Instagram stories for Wednesday, November 26th. I'm your host, Daniel Hill. There is a lot of social media news to talk about today. The YouTube team has expanded their shorts AI creation tools. The head of Instagram explains whether or not it's worth it to repost your own posts and if that'll help you get more engagement. The team at TikTok shares some data explaining why it's so important to work with creators if you're a business and how that can drive brand impact. for your business. We'll get into that along with some video guides that the TikTok team has made to help you make better content. And after all the social media news, I will do a Wednesday waffle where I talk about a topic that may or may not be related to social media. All of that and more on today's episode. But first, here's a quick word from our sponsors. Welcome back. Let's start with the YouTube news. Before we dive in, a little bit of context. I've been talking on the show recently about how Instagram is going to allow you to customize what you see in your for you feed based on what you are personally interested in and you can pick which topics you're interested in, which ones you're not. Tik Tok has had that for a long time. There are sliders that you can move to indicate which kinds of content you want to see more or less of. And they recently added the ability to adjust what level of AI content you see in your feed. Now, YouTube is copying that and they shared yesterday that they are testing something called your custom feed. They say, quote, "We're experimenting presenting with a new feature called your custom feed that lets you customize recommendations for your home feed. If you are part of the experiment, you will see your custom feed appear on your homepage as a chip beside home. When you click into it, you can update your existing home feed recommendations by entering a single prompt. This feature is designed to give you an easy to use way to have more control over your suggested content. If you see it, check it out and share your feedback". I will link to this post in the show notes so that you can see it for yourself. All right, moving on. Since we're already talking about YouTube news, let's move to Lauren from the YouTube Creator Insider team with her updates talking about how the Shorts AI creation tools are being expanded and an update to the way YouTube handles channel names versus handles. Here's the clip from Lauren. Uh, one quick thing before I play the clip. I was reading the feedback that I got about the show and some of you mentioned that Lauren's updates can drag on a little bit and I agree. So, I'm going to experiment with speeding up Lauren just a little bit. Hopefully, it's enough that it goes faster and you don't feel like Lauren's dragging, but you can still catch what she's saying.Lauren: What's up, insiders? I'm Lauren, a program manager working on our product team here at YouTube and the producer of Creator Insider. Up until now, channel names were used as the identifier for channels across live chat and channel memberships on main and YouTube studio. Now, a creator's handle will be shown across these services as their identifier. For moderators of live chat, you can still navigate to a user's channel by tapping on their handle. Let us know if you have any questions. In June, we talked about new AI powered shorts creation tools. If you missed the update, we'll leave more information in the description. We're happy to share that we're expanding standalone clips, green screen backgrounds, AI playground, and phototovideo to new markets around the world for creators with their YouTube language settings set to English. We're also leveling up the photo to video experience with new prompt capabilities. Now you can create a prompt from scratch, watch your memories come to life, and even add speech to give your video a voice. We're also introducing new Genai effects that transform your sketches into captivating videos powered by VO. These effects are now available globally. Additionally, speech to song and the ability to add lyrics and vocals in Dream Track are now available to creators in the US. These features will be rolling out this month and we'll keep you posted as we add new features. We're also bringing the power of Google DeepMind's V3 model to shorts, available for everyone on mobile. This upgrade from V2 lets you create videos up to 8 seconds long, previously six, now with synchronized sound effects, ambient audio, and speech. We'll leave more info below. Next, updates for communities. If you're still on the fence about enabling communities, an internal experiment in early September 2025 found that channels with YouTube communities enabled saw on average an increase in post impressions and likes on their channel.Daniel Hill: Okay, I'm going to stop it there because the rest of the update is about communities and I don't think it's very interesting. But if you do want to check out the whole post, I will link to it in the show notes so you can watch it for yourself. Hopefully the increased speed with which Lauren explained those things still let you understand what was going on and hopefully kept her a little bit more brief than usual. Okay, now let's move on to the Instagram section, the head of Instagram answered the question about whether or not reposting your content in your own feed does anything. So, you have the opportunity to share content that you've made from your feed to your story, for instance, but now you can also repost it to your feed. If you posted a piece of content and it didn't really do that well, it might be tempting to repost it to your feed so that your followers have another chance to see it. The head of Instagram explains it's not really worth it to do that. Here's the clip.Adam Mosseri: Since we launched reposts a couple months ago. I get the question a lot. Should I repost my own content? And you can. It might help a little bit on the margins, but it's not going to meaningfully change the amount of reach that you get. If you want to try and help your post go a little bit farther, I'd recommend instead going into the comments, responding to some people, liking some comments, and interacting with the people who've taken the time to actually like or comment on your post. This will help more than just reposting something that you've already posted. But I understand why people try. And this not going to hurt you to do so, but it's not going to actually help. So, I wanted to answer that question definitively once and for all. Hopefully, this helps later.Daniel Hill: So, there you have it. Not really worth a lot of time and energy. We're going to take a quick break. When we come back, some information from the Tik Tok team about how creators can help to drive impact for brands and additionally some videos from the Tik Tok team helping you to make better content. Stick around. Welcome back. Let's continue with the Tik Tok news. The team at Tik Tok made a long blog post sharing some data about how much creators making content and having brands push that content can impact the business that the brand does as opposed to the brand just making content on their own or hiring a marketing company. The importance of this cannot be understated because the content comes across as more authentic. They share some stats explaining that creator ads meaning an ad that is based on a piece of content that a creator made that creator ad can drive a 70% higher click-through rate and 159% higher engagement rate than noncreator ads. Okay, so why such a big difference? Three main reasons. First, when creators are making content, they're doing it through the lens of Tik Tok culture. They're familiar with the platform, not from the perspective of trying to sell a product or service, but rather just being familiar with the community. Additionally, creators can make a lot of good content very quickly. We are all used to sitting down to come up with an idea of something that we think could potentially work, coming up with what we need in order to make that piece of content, whether it's a script, finding a location, then filming it, editing it, and publishing it, and doing that for ourselves. So, when brands are working with creators, they're tapping into this system that we are all doing all the time. Anyway, another key thing to remember is that when brands partner with creators, the Those creators have a wide variety of different voices, skill sets, things they bring to the table, all of which appeal to different people. So, it does make sense to partner with a wide variety of creators. The third reason that this is so effective is because people already follow these creators. They liked them enough to follow them. When a creator makes a piece of content about a brand or product or service and posts it to their account, it comes across more authentically because it is not coming from the advertiser's account. According to a study from the TikTok team, ads posted to a creator's account have a 59% higher engagement rate and a 16% higher 6second viewthrough rate than those that are not posted directly to the creator's account. So, it's worth it to do this. There's more stats and strategy in this blog post, which I will link to, but I also uncovered something called TikTok 1, which is a creative academy to help you make better content on TikTok. I will play a short snippet of one of the videos that I found on there so you can get an idea of what this is all about.Unknown Speaker (from TikTok 1 Clip): This video is about TikTok creative best practices. Good creative is imperative for successful ad campaign. There are some essential guidelines you must follow in order to set yourself up for that success. These include video duration, design elements, safe zone, and video formats. Today we're talking creative codes. Six secrets to help you decode TikTok's creative potential. And what better place to start then code number one Tik Tok first. So when we say TikTok first, what do we mean? Going TikTok first means creating natural feeling TikTok content that's authentic to the platform. Feeling authentic to the for you page is as simple as taking cues from the content you love. How can you make content that feels organic to the for you page? Here are some quick tips that will help you look right at home on TikTok. Start simple. From filming at a professional shoot to filming on your phone, you can execute your ideas in the way that works for you. Go 9x6. This is a platform where vertical video thrives. Frame your content accordingly. Shoot high-res. Whether you use high-end software or smartphone technology, create video content that is clear and crisp.Daniel Hill: Okay, I'm going to stop the clip there. You get the idea. If you want to watch the rest of this video series, which I actually think is very good, I will link to it in the show notes. Be sure to check it out for yourself. That is it for today's news. If you would like to hear me do Wednesday waffle, which is where I talk about another topic that may or may not be related to social media. Stick around after the music.Music: Instagram news got you covered. Sometimes even TikTok relevant platforms in the metaverse. Ahead of the wave without a break or a pit stops waiting for Zuckerberg to give me the big job. Use trademarks and logos with instance permission. Of course, if you like the show and you gain some good info, maybe leave a review. It's a type of applause. Just drop me a message if you want to collab. If you got some good content or you want to run ads at @DanielHillMedia is where I am. TikTok, Facebook, at Instagram. All right, thank you for sticking around to hear me talk about something else. And now I would like to recommend a book. I don't think I did this previously on the show. I would like to recommend a book called Wrong Place, Wrong Time by Gillian McAllister. I would categorize this book as a thriller/time travel book. I don't like to normally recommend books because everyone likes different things in books. However, this book is excellent. I spend a lot of time reading books. I like to read a few minutes every night before I go to sleep, and this one really had me hooked. I was having trouble forcing myself actually to go to sleep. The ending ties together perfectly. I will link to this book in the show notes. Definitely check it out. Wrong place, Wrong Time by Gillian McAllister. If you like time travel, if you like science fiction, if you like thrillers, if you like any books that are a bit mysterious or suspenseful, I think you will like this. Find the link to the book in the show notes. And thank you for listening to me talk about something else other than social media for a minute.Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Thank you to everyone who filled out the listener feedback survey! If you haven't had a chance to do that yet, you still can - using the link here!Instagram announced 20 minute Reels, so we get Adam Mosseri's take on how they fit into the Instagram landscape. We also discuss Carousels vs. Reels, Trial Reels, and more.Links:Listener Feedback Survey (Survey)Instagram: 20 Minute Reels! (Instagram)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Listener Survey is still open! The first 10 people who submit responses to the survey get a $20 Amazon Gift Card.Today on the show we dive into a clip from the Head of Instagram explaining the algorithm and how your content gets shared, plus an explanation of collab posts and how to game the system for more reach. Additionally the TikTok team rolls out the ability to adjust how much AI content you get in your For You feed, the YouTube team rolls out a speech to song feature I think is cool, plus Wednesday Waffle.Links:Listener Survey! (Google Forms)Instagram: How ranking and the algorithm works (Instagram)Instagram: Collab posts and how to game the system (Instagram)TikTok: More ways to spot, shape and understand AI-generated content (TikTok)YouTube: Speech to Song (YouTube)YouTube: Shopping Product Timestamp Improvements, Creator Controls, & AI Enhanced Comment Reply Suggestions (YouTube)Wednesday Waffle: Music League (Website) (iOS) (Android)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today on the show, I announce a new survey, where you give your input so I can improve the show. The first 10 people who fill out the survey get a $20 Amazon Gift Card! Also, I share Adam Mosseri's recent Ask Me Anything, including questions about how to get more reach, and some Instagram features you might not know existed. Links:Survey! Help Improve the Show! (Survey)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I chat with @KristenBousquet a creator monetization coach who helps content creators and influencers build profitable businesses. Kristen shares her journey from starting her business during the pandemic to creating a thriving membership community that combines the intimacy of one-on-one coaching with comprehensive educational resources. Kristen started her company after selling her first business for $100k at 25 years old, and since then has been able to generate over $450k in her creator business as a microinfluencer. Soulcialmate's goal is to educate entrepreneurial creators on how to turn their online influence into a profitable, self-sustaining business through " Soulcial Scoop" podcast, creator membership ("Soulcial Suite"), and coaching programs all while keeping the "soul" in "soulcial media". We dive into her podcast, Social Scoop, where she discusses social media news and offers actionable tips for creators. Kristen also shares her innovative "anti-pitch" method for connecting with brands—focusing on relationship building over cold pitching. She offers insights on identifying your unique value proposition and why it's crucial for standing out in a crowded space. Links:Learn the Anti-Pitch Method with This GuideFollow Kristen on Instagram: @KBOUSQCheck out Kristen's podcast Soulcial Scoop: Listen hereLearn more about Kristen's membership community: Join here Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Threads team rolls out support for direct podcast linking, the Edits team adds lip sync, reverse, and bulk caption editing, the Instagram team improves analytics in the Professional Dashboard with a monthly recap, the Head of Instagram talks about scheduling trial Reels, Diego from the Buffer team talks about the importance of replying to comments and announces a new tool in Buffer to help you manage comments for free. After all that, Rene Ritchie from the YouTube team busts the myth about keeping your videos private for 24 to 48 hours before making them public. Links:Threads: New Podcast Feature (Threads)Edits: Bulk Caption Editing, Lip Sync, and Reverse (Instagram)Instagram: Professional Dashboard Monthly Recap (Instagram)Instagram: Scheduling Trial Reels (Instagram)Buffer: Now you can manage all your comments for X, LinkedIn, Threads, Instagram, Bluesky, and Facebook in one space (Buffer)YouTube: Mythbusting: Wait 24 - 48 Hours to Make a Video Public? (YouTube) Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Head of Instagram, Adam Mosseri, answers questions like "what's a remix on Instagram", and "are hashtags still a thing?" Plus we get into content recommendations and how it works for meme and aggregator accounts. Links:Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The YouTube team has rolled out the ability to live-stream horizontally and vertically at the same time, plus Lauren from the YouTube team explains how organic reach will not be impacted by advertising. Also the Motion Picture Association writes Meta a "cease and desist" letter for using the term "PG-13", and the Head of Instagram gives 5 tips for how to increase reach. Links:YouTube: Stream Across Formats, Paid vs Organic Metrics, Gifts in Taiwan, Edit with AI, YT Help Chat, & MORE! (YouTube)Instagram: Instagram slapped with cease and desist over its use of ‘PG-13' teen accounts (Instagram)Instagram: How To Get More Reach (Instagram) Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Instagram's added the ability to let your compare your account's metrics to 10 other accounts, because mental health isn't really that important. Also the Head of Instagram answers some questions and I ask kindly if you could please leave a review of the show because having a podcast is sometimes like shouting into the void. Links:Instagram: Instagram has added a Competitive Insights feature (Threads) Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The YouTube Chief Product Officer, Johanna, stops by to share what the team has been working on - the most exciting thing, in my opinion, is high resolution thumbnails! The Head of Instagram explains how to maximize reach, and walks through a new feature where you can select the content you're interested in for Reels. Then the Threads team shares some updates on how to better manage the replies you see through approvals. Links:YouTube: New YouTube Features — Explained! (YouTube)Instagram: How to Maximize Reach (Instagram)Instagram: Control Your Interests on Reels (Instagram)Threads: Reply approvals and new filters to help you manage replies (FB.com) Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Threads announces ghosts posts - like Stories but for Threads! I share some creative ideas on how to use them. The YouTube team has a new partnership with Adobe for video editing, and the YouTube team shares that viewers can now hide end screens. After the news, we get into some Q&A from the Head of Instagram, Adam Mosseri. Links:Threads: Introducing Ghost Posts! (Threads)YouTube: Create YouTube Shorts in Adobe Premiere on Mobile! (Adobe)YouTube: Hide End Screens! (YouTube)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Instagram has announced the ability to find videos you have watched before - now available! The Head of Instagram explains. Additionally Amanda Marochko from the Buffer team stops by to talk about Buffer and social strategy, especially on Threads.Links:Instagram: Find Reels You Want to get back to (Instagram)Instagram: Restyle your Instagram Stories using Meta AI to Take Your Creativity Further (Instagram Blog)Instagram: You can now doodle in DMs (Threads) Amanda Marochko:Threads - https://www.threads.net/@marochkoInstagram - https://www.instagram.com/marochkoFind Amanda (and the rest of the Buffer team) at Buffer.comSign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

YouTube is rolling out a ton of new features, including AI Studio, Likeness Detection, plus new features for YouTube Live. Additionally Rene Ritchie from the YouTube Creator Insider Team explains how to sort YouTube comments by newest as the default, and the Head of Instagram, Adam Mosseri explains how turning off like counts, disabling comments, or using Close Friends are a few good things to try if you're ever feeling anxious about how your posts are doing on Instagram. Links:YouTube: Sneak Peek: AI Studio (YouTube)YouTube: Sneak Peek: Likeness Detection (YouTube)YouTube: NEW YouTube Live Features Explained — with Lana Rae (YouTube)YouTube: Comments Sorted By Newest (YouTube)Instagram: Things to try if you're ever feeling anxious about Instagram (Instagram)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today the Head of Instagram explains the new navigation flow of the app, plus how to turn off notifications for comments and likes, how to turn off like counts, and how to turn off comments. Links:Instagram: New Tabs Flow! (Instagram) Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today on the show, I share some insights from what I learned spending the day with AnthPo, and some AI news about ChatGPT maker OpenAI. Links:YouTube: The Banksy of Gen-Z (YouTube)Podcast: AI News You Should Know About (YouTube) (Audio)OpenAI makes five-year business plan to meet $1 Trillion spending pledges (Financial Times)Japanese Government Calls on Sora 2 Maker OpenAI to Refrain From Copyright Infringement, Says Characters From Manga and Anime Are 'Irreplaceable Treasures' That Japan Boasts to the World (IGN)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Have you ever uploaded a video to YouTube but then you realized it needed fixing? Now you can write corrections in the text box of the YouTube description. Additionally the YouTube Creator Insider team has some updates around voice memos and courses. Also the Head of Instagram, Adam Mosseri, explains how Instagram will only show content that's PG-13 to teens, and Threads gets group chats. Links:YouTube: Corrections in Videos (YouTube)YouTube: Voice Replies and Courses Expansion, New Visual Updates, Ability to Tag Grouped Products, and MORE! (YouTube)Instagram: Teens Only See PG-13 Content (Instagram)Threads: Group Messages in DMs! (Threads)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Head of Instagram, Adam Mosseri, announces Instagram is working on a TV app because they've seen the success YouTube has had. (That's a nice way to say Instagram is jealous that people can watch YouTube on their TVs.) Also Instagram has a blog post all about Notes, and we do a Q&A session from Adam Mosseri's weekly Ask Me Anything. Links:Bloomberg Talks: Head of Instagram Adam Mosseri (YouTube)Instagram: Mastering Instagram Notes: Ideas for Creative Sharing (Instagram Blog)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today on the show, the YouTube Creator Insider team gets deep on some new features, including A/B thumbnails, media kits, and expand with AI. Additionally the Head of Instagram announces translations for Reels in English, Spanish, Portuguese, and Hindi, plus the Edits team has some new features including sound effects and a media kit (just like YouTube!)Links:YouTube: Test A/B Thumbnails in YouTube Studio (YouTube)YouTube: Public to Member-Only Live Streams, Media Kit Expansion, and "Extend with AI" (YouTube)Instagram: Reels Now Translated into English, Spanish, Portuguese, and Hindi (Instagram)Edits: Shareable insights, 250 new sound effects, and text presets (Threads)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today on the show, Adam Mosseri, the Head of Instagram, explains that Stories are not going away, and neither is follower count. He also states that scheduling Stories is not a feature on their roadmap but I explain how to do it for free using Meta tools that are publicly available. Additionally we talk about why Instagram shows your carousel to someone more than once, and how to use that to your advantage. Links:Instagram: Rings Award (Instagram) Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today on the show the Head of Instagram explains how they keep teens safe on the platform. However I think we all know that once you hit 3 billion monthly active users, you need to figure out how to get to 4 billion, and teens who don't have Instagram are the perfect potential audience. Also Sarah Wynn Williams, former Director of Policy at Facebook, explains how Meta targets ads to vulnerable teens and it's disgusting. Additionally Ashley Coffey and I get into this week's AI news, including social media apps with feeds that are 100% AI. Links:Instagram: Adam Mosseri on Teens (Instagram)Meta: Sarah Wynn Williams on 60 Minutes (YouTube) AI News:Meta: Meta plans to sell targeted ads based on data in your AI chats (TechCrunch)AI apps with social media feeds - Meta AI app gets Vibes and ChatGPT launches SoraSign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Do you ever feel like Instagram is listening to you through your microphone? Well, according to the Head of Instagram, Adam Mosseri, Instagram is NOT listening to you. He explains what might be causing the specific ads you're seeing, and explains a new test they're doing on the Instagram app. Also the YouTube team shares what they're working on, including auto-dubbing and lip syncing for videos into other languages. Links: Instagram: Is Instagram using your microphone? (Instagram)Instagram: New Test of First Two Tabs (Threads)YouTube: Gift Goals, Option to Hide End Screens, Channel Moderation Settings, and New Tools in Effect Maker! (YouTube)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today on the show, the Head of Instagram, Adam Mosseri, explains how the Instagram algorithm works in under one minute, how to get captions on Stories, why they rolled out horizontal Reels, why the Instagram iPad app opens to Reels, and a lot more. Links: Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's episode features a clip from the Head of Instagram, Adam Mosseri, about how they've hit 3 billion monthly active users, and explaining how they're rolling out controls to allow you to determine what topics you see content about. Additionally, the YouTube team has some updates, including the ability to turn a live-stream into a Short, and an explanation of what terms you can say on YouTube. Links:Instagram: Instagram is now at three billion monthly active users, and recommendation customization (Instagram)Meta AI: Update from Mark Zuckerberg Introducing Vibes -- a feed of expressive AI-generated videos (Threads)YouTube: This Week at YouTube: Improvements to Studio Comments, Live to Shorts Preview, and Contextual Search (YouTube)YouTube: Your Advertiser Friendly Content Guidelines Profanity Update Questions Answered! (YouTube) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's episode features the Head of Instagram, Adam Mosseri, answering questions about why there are links only in Stories and not in captions or Reels, plus he explains how Stories can impact Reach. Additionally we hear from the CEO of YouTube, Neal Mohan, on how the platform will treat AI generated content - and how creators should think about it. Links:YouTube: I Asked YouTube's CEO Your Hardest Questions (YouTube)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This is episode 1500! This is a huge milestone for me, and in today's episode, I include some new theme music. Mark Zuckerburg recently did a keynote at Meta Connect. It's long and there were a lot of technical difficulties so instead, Andrew Bosworth, CTO at Meta, explains the new products and their features. Additionally Adam Mosseri explains his favorite features of Instagram DMs, plus both Edits and Threads have some updates. Lastly, if you have never left a review for the show, would you mind taking 2 minutes to do so? Links:Meta: Introducing Meta Ray-Ban Display: A Breakthrough Category of AI Glasses (Meta Blog)Instagram: The Best Features of Instagram DMs (Instagram)Edits: Transitions, trending sounds, and turn clips into overlays (Instagram)Threads: Threads is rolling out the option to allow anyone to send you a DM request (Threads)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today we do a deep dive into the YouTube Made On event, sharing updates from the Creator Insider team. We learned that YouTube paid out over $100 Billion dollars to Creators in the past 4 years alone! We also get new features like collabs, A/B testing of titles, and more. Links:YouTube: Creator Insider: Title A/B Testing, Collaborations, AI and Image Stickers, Live Sticker Polls, and New Gifts! (YouTube)YouTube: NEW Made On YouTube Features — Explained! (YouTube)YouTube: Blog: The next 20: Powering the future of entertainment together at Made on YouTube (YouTube Blog) Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Head of Instagram does a weekly Ask Me Anything and I share his answers on the show. Today we discuss if there's a way to find out which followers are most engaged (there isn't a way!) and how DM groups are different from Broadcast Channels (DM groups allow anyone to reply, Broadcast Channels only allow the person who owns it to post) and if reach goes down if lots of people mute you (reach doesn't go down in that scenario!) Links:Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today on the show, the Head of Instagram explains how they've fixed Instagram Stories, and the YouTube team rolls multi-language audio. Additionally, Ashley Coffey and I talk AI news, including an AI Podcast company that's going to make podcasts for $1 and a California bill that would regulate AI chatbots.Links:Today on the show, the Head of Instagram explains how they've fixed Instagram Stories, and the YouTube team rolls multi-language audio. Additionally, Ashley Coffey and I talk AI news, including an AI Podcast company that's going to make podcasts for $1 and a California bill that would regulate AI chatbots.Links:Instagram: Stories Change (Instagram)YouTube: Unlock a world of viewers with multi-language audio (YouTube)YouTube: Multi-Language Audio's Recipe for Reach with Nick DiGiovanni (YouTube)AI News:5,000 Podcasts. 3,000 Episodes a Week. $1 Cost Per Episode — Behind an AI Start Up's Plan (Hollywood Reporter)A California bill that would regulate AI companion chatbots is close to becoming law (TechCrunch)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia

Today, the Head of Instagram explains what metrics to focus on for analyzing Reels performance - it's average watch time, then likes. Additionally he explains why it took so long to make an iPad app, and gives some input on other feature requests, like the ability to send a message to everyone's followers.Links:Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia

Today's show features the Head of Instagram, Adam Mosseri, talking about a feature request they have implemented - the ability to pin your own comment. Additionally Threads now allows up to 10,000 characters in posts to compete with Substack, Adobe is releasing Premiere for mobile so you can edit videos on your phone, and Jenn Hermann stops by to share some strategies around Reels. Links:Instagram: Pin Your Own Comment (Instagram)Threads:Attach Text to Your Threads Posts and Share Longer Perspectives (FB Blog)Meta: Meta Connect Developer Conference (Meta)Adobe: Adobe Premiere is bringing pro-quality video editing to your iPhone (Adobe) Interview with Jenn Herman:Audio (Apple) (Spotify) (Others)Video (YouTube)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia

After many years of not treating the iPad like a device that needed a good Instagram experience, the team is finally rolling out an iPad app, with a different experience - the Reels tab will be featured, and you watch videos while commenting and responding to messages. If you feel left out because you don't have an iPad, I explain how to use Instagram on other devices. Additionally we have some TikTok updates including new tools to help creators get on the TikTok shop, and the YouTube team shares an update on Communities. Links:Instagram: Instagram for iPad, designed for bigger screens (Instagram)Instagram: A New Ranking Framework for Better Notification Quality on Instagram (FB.com Blog)TikTok: Creator tips: Your TikTok Shop toolkit (TikTok)TikTok: TikTok Deadline will keep getting extended, says Trump (FastCompany)YouTube: This Week at YouTube: Gift Effects, Gift Goals Experiment, and Direct Links for Communities! (YouTube)

Today on the show, Instagram gets filters for Story Replies, Unread messages, Unanswered messages, messages from Followers, and messages from Verified users. Additionally, the Instagram @creators account shares a strategy for using AI to write scripts with viral hooks, TikTok adds voice messages in the inbox, and Cyndi Zaweski stops by to share storytelling strategies.Links:Instagram: @Creators account shares DM Inbox Updates (Instagram)Instagram: Using Meta AI to write scripts with viral hooks (Instagram)TikTok: TikTok now lets users send voice notes and images in DMs (TechCrunch) Interview with Cyndi Zaweski:Crafting Your Brand's Story with Cyndi Zaweski of StoryCraft with CyndiVideo Interview: (YouTube)Audio Interview: (Apple Podcasts) (Spotify) (Others)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia

Instagram has launched a new video series to explain how to get the most of out Edits, the Head of Instagram explains how to tell if someone has unfollowed you, and the YouTube Creator Insider team updates us on the YouTube Create app.Links:Edits: Video Series (Instagram)Instagram: How to tell if someone unfollowed you (Instagram)YouTube: YouTube Create Templates, Hype and AI Summaries (YouTube)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia

Today the Head of Instagram explains connected Reels, which is a new feature that's badly needed. He also explains trial reels, how to stop certain people from seeing your reposts, how long to wait in between posts, and what to do if you want to post a Reel longer than 3 minutes.Links:Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia

Today I interview Bella Rose Mortel, a social media strategist and creative copywriter known for building authentic, high-impact digital brands. Currently at beehiiv, she leads content + strategy across LinkedIn, X (Twitter), Instagram and other platforms, blending strategy with storytelling to drive growth and engagement. With a background at Workweek and Morning Brew, plus her own Gen Z–focused newsletter The Personality Hire, she's passionate about making B2B content feel human, relevant, and genuinely fun.In this interview, we discuss the critical importance for creators to "own their audience" through an email newsletter, as social media platforms can be unreliable due to algorithm changes or potential bans. Bella Rose highlights beehive's key differentiators from competitors like Substack, including its 0% cut on paid subscription revenue (only Stripe fees apply), a built-in ad network that offers sponsorship opportunities with no minimum subscriber count (even for those with as few as 100 subscribers), and a new fully integrated website builder. The discussion also covers beehiiv's tools designed to make content creation easier, such as AI writing assistance and various newsletter and website templates, emphasizing its role as an all-in-one platform to simplify growing and monetizing a content business. Bella Rose also shares insights from her dual perspective as a newsletter creator and social media strategist, explaining how newsletters foster a deeper connection with an intentional audience compared to the passive scrolling on social media, and offering practical advice on managing multiple social platforms.Find Bella Rose:LinkedIn: https://www.linkedin.com/in/bellarosemortel/Newsletter: The Personality Hire - https://bella-roses-newsletter.beehiiv.com/t/lifestyle Find beehiiv:Web: https://www.beehiiv.com/Instagram: https://www.instagram.com/beehiiv/ Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia

Meta launches the ability to automatically have your Instagram and Facebook Reels translated and dubbed from English to Spanish (and vice versa!) but the AI will ensure your mouth matches the words. Also the Head of Instagram answers a question about how long Reels should be, the Buffer team shares some strategy and a new feature, the YouTube team is working on Effects for Shorts, and I do Wednesday Waffle.Links:Instagram: Reels from English to Spanish and Spanish to English using AI (Instagram)Instagram: How Long Should a Reel Be? Adam Mosseri Explains (Instagram)Buffer: How Often Should You Post on Instagram? (Instagram)Buffer: New Feature - Bulk Upload from CSV (Instagram)YouTube: Effect Maker, Improved Comment Moderation in Studio, and More (YouTube)Wednesday Waffle:Project Hail Mary - Andy Weir (Book) (Audiobook)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia

Today we review the Head of Instagram's answers to questions like "Will bonuses for Reels be back?" and "Does putting no caption In a Reel affect it's reach?" and "If I quickly skip someone's Story, can they still see I saw it?", plus some Instagram feature suggestions.Links:Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia

How often should you post on Instagram? I pit the Head of Instagram, Adam Mosseri, against the actual data. The Buffer team has done a masterful job of pulling all the data together into one place. There are also Edits app updates to talk about, plus AI news - turns out Meta's AI is doing some really bad things, and Chat-GPT has been updated but the old model is still available. Links:Instagram: How Often To Post (Instagram)Buffer: How Often to Post on Instagram (Buffer)Edits: Updates to the app include safe zones to help guide you with adding text to your reels (Threads) AI News:Podcast: AI News You Should Know About (Listen)Meta's flirty AI chatbot invited a retiree to New York - He Never Made It Home (Reuters)ChatGPT Model Switching - (TechCrunch) Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia

The Head of Instagram gives the latest on the reposts feature - how it works and where reposts appear. Additionally he explains how location sharing on Instagram works, and gives some updates on the Edits app. After the break we talk about how Instagram removes bots and fake followers, plus a feature suggestion for carousels. Show Links: Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia

Today's weekend edition focused on the Instagram Map feature - what it is, the backlash it's received and why. Lia Haberman of the In Case You Missed It newsletter stops by to explain what all the fuss is about and why it matters. Also Adam Mosseri busts an Instagram myth, and Ashley Coffey and I dive into AI news around Perplexity, Cloudflare, and Google's new AI model. Links:Lia Haberman and ICYMIICYMI:: Repost, Maps... Which Instagram updates do you really need?! (Substack)Lia's Threads Post about Instagram Maps (Threads) Instagram: Myth-Busting about who you interact with (Instagram) AI News:Perplexity is using stealth, undeclared crawlers to evade website no-crawl directives (Cloudflare) Some people are defending Perplexity after Cloudflare ‘named and shamed' it (TechCrunch)Google's DeepMind thinks its new Genie 3 world model presents a stepping stone toward AGI (TechCrunch) AI News You Should Know About - Entire Episode: (Audio) (Video) Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia

Meta made $46 billion dollars in Q2 alone. That's the important thing to know. It's 21% growth over Q2 2024.Instagram has added reposts - the ability to share content directly to your feed so others can see it. Also, they've added a map feature to see your friends and what they're sharing. Links:Meta: Q2 Earnings Report Call (Social Media Today)Instagram: New Instagram Features to Help You Connect (Blog) (Video)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia

There are many ways to share content on Instagram - Reels, Carousels, Single Posts, Broadcast Channels, Stories, Going Live - when should you use each one? Today's episode explains. Also the Instagram team has been working on improving the available analytics - we'll discuss. And the Head of Instagram, Adam Mosseri, answers questions about reach, engagement, Stories, and more. Show Links:Instagram: Engaging By Surface - Graphic (Instagram)Instagram: Insight Updates (Instagram)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia

TikTok has a bunch of new features and news to talk about, including Creator Chats - which Lia Haberman stops by to talk about. Instagram has taken away the ability to go Live if you have less than 1,000 followers - which Heston Roberts stops by to discuss. And Microsoft released a study of which jobs they think will be most impacted by LLMs - and which they think will be impacted the least. ICYMI: TikTok Bets on New Creator Chat Rooms — and Community?! (Substack)Find Lia Haberman: (Instagram) and (Threads)Interview with Lia: (Video) or (Audio) Instagram Restricts Live Streaming to Creators with 1K or More Followers (Social Media Today)Find Heston Roberts: (Instagram) and (Threads)Interview with Heston: (Video) or (Audio)Heston's ManyChat Template for DM Automation (Shopify) AI News:Microsoft Study - Working with AI: Measuring the Occupational Implications of Generative AI (Cornell University) Listen to AI News You Should To Know About (Podcast)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia

Today's episode features the Head of Instagram, Adam Mosseri, answering a question about how Instagram has changed since purchased by Meta, plus Mark Zuckerburg stops by to talk about AI. Edits has a bunch of updates, and the YouTube team has tons of news too, then I get into Wednesday Waffle. Links:Instagram: Adam Mosseri answers how Instagram has changes (Instagram)Meta: Mark Zuckerberg Announces Personalized Superintelligence (Instagram)Edits Adds Remove Silence Feature and more (Threads)YouTube: Protections for Teens and Shorts Tools (YouTube)YouTube: Changes To Profanity and Monetization (YouTube) Wednesday Waffle:Yoto Mini Player - Kids Screen Free Audio Player (Amazon)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia

Kirsti Lang from the Buffer team stops by to share the best time to post on Instagram, and shares data that carousels are more engaging than Reels. Find Kirsti online at:Instagram: @itsmekirstiBuffer: Blog Read all the articles discussed in the episode:Data Shows Instagram Reels are Best For Reach — But Not EngagementThe Best Time to Post on Instagram in 2025: We Analyzed 2 Million+ Posts to Find Out Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia

Today we talk about Vine coming back and how great it was back in the day, plus the latest on the TikTok ban in the US. Additionally, Ashley Coffey and I dig into AI news around a new privacy first assistant and how the US Government has enacted Executive Orders for AI. Links:Twitter: Elon Musk: We're bringing back Vine, but in AI form (Twitter)TikTok: Commerce Sec. Lutnick says TikTok will go dark if China won't agree to U.S. control of the social media app (CNBC) AI News:Proton's new privacy-first AI assistant encrypts all chats, keeps no logs (Techcrunch)The US Government Issues New Directives on AI Development (Social Media Today) Listen to AI News You Should To Know About (Podcast)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia

Meta has some updates to help keep teens safe. However, we all know they don't care about anything but profits, so I included a clip from Facebook's former Director of Policy, Sarah Wynn-Williams, explaining what Meta does to take advantage of teens. Also Adam Mosseri stops by to bust a myth, YouTube has some updates around Shorts and AI, then after the music I do Wednesday Waffle to talk about Beeper, a universal messaging app. Links:Meta: Expanding Teen Account Protections and Child Safety Features (Meta)Meta: Sarah Wynn Williams on 60 Minutes (YouTube)Instagram: Link In Bio Myth Busting (Instagram)YouTube: Unlock Next Level Shorts with New Creation Tools (YouTube Blog) Wednesday Waffle:Beeper - Universal Inbox App (Beeper.com)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia

The Head of Instagram answers questions on his weekly Ask Me Anything, then I break them down and give my opinions (which no one asked for). Today's questions and answers have a lot of good info about reach, editing a post after it's made, and includes some feature suggestions. Links: