The Sale Ring

Building auction catalogs and inventory management can be time consuming and labor intensive, not to mention the associated cost.  We are joined in the auction studio by Jeff Leffel and Bert Kaplan of Listernaut, an emerging and novel company that has built impressive software which uses artificial intelligence (AI) to adequately identify items photographed and write a heading & description for them.  This technology is quickly becoming an important software platform that auction companies are finding success with.  We discuss how they got started, where they are at today and most importantly with AI where they are headed in the near future.  Enjoy the show...   LISTERNAUT.COM

Mike Brandly joins us in the studio as we discuss how to handle non-performing auction bidders.  A recent incident turns into an excellent case study for us to examine how auctioneers should respond to a bidder / buyer that fails to sign the purchase contract or deposit the down payment.  We also discuss various options to help minimize this occurrence from happening, as well as reminding auctioneers that the "Seller" should be calling the shots, since it is their auction.  Enjoy the show....   Mike Brandly Blog

In this episode of The Sale Ring we talk with professional Virtual Office Assistant (VOA), Hope Hill about how to effectively use a VOA.  She guides us through the initial engagement and what specific services and tools will help a real estate brokerage increase listing performance and drive revenue.  Enjoy the show.

We are joined on The Sale Ring by Brian Thies of ATA National Title Group, as we discuss what a title company is and how they operate in the ever-changing real estate environments.  Wire transfer fraud, identity theft and many more scams are making the process cumbersome and a high risk environment. ATA National Title Group

Danielle and Kyle of Creative Imaging Displays join us in the studio to talk about trade show booths, displays and all of the important considerations around show size, shipping, labor costs, etc..  We gain excellent insight into the current trends and ideas that are taking front stage at trade shows across America, and discuss back-lit displays, LCD displays, and a variety of other trade show booth products.  Enjoy the show.   Creative Imaging Displays

We have an interesting podcast show about the top 5 reasons that real estate agents do not make it in this business.  Lots of insight that we learned from the 100th Anniversary of United Country Real Estate and talking to brokers that manage agents.  If you are a managing broker and are looking to sharpen your recruiting skills, then understanding why agents fail should be at the top of your list.  Enjoy the show.

Guess who just sold the largest contiguous land tract in Costa Rica.  Mike Krieg joins us in the studio and talks about selling a HUGE Aloe Vera farm in Costa Rica, with all the complexities and rewards of a mega transaction. If you like interesting stories then this episode is for you.  We also discuss the in-country differences of open listings versus exclusive right to sell listings, and the risk of spending enormous amounts of marketing money on a foreign transaction.  Enjoy the show. COSTA RICA PROPERTIES FOR SALE

When sellers pay the auction marketing upfront, they become better sellers at the end of the auction process.  Having "skin in the game" signals that the seller is invested in the auction process and believes it is a good strategy for both divesting of their property, as well as receiving a fair market value for their property.  Trina and I talk about the in's and outs of effective auction marketing and why it is more beneficial for Seller's to invest in the process upfront.  Enjoy the show..

In this episode we are joined by our good friend Jimmie Dean Coffey, as we discuss the art and benefits of commission sharing with other brokers.  We have to keep in mind who we are working for and what is in the "Sellers" best interest, while also being fair to the company that is executing most of the work in the listing and sales process.  We take a deeper dive into the nuances of buyer's agent compensation at auction, as well as traditional sales.  This is a great episode that has a ton of well experienced discussion around this topic.  Enjoy the show.

We are joined in the studio by Eric Hoots of AuctionSphereHQ.com which specializes in developing, enhancing and growing your companies Google Business Page.  Did you know that your Google business profile, photos, blogs, reviews and ultimately performance are all things you can work on to increase your web presence and recognition on searches. In this episode we take a deep dive into the fundamentals of increasing your rankings and opportunities for customer engagement with your Google Business Page.  Enjoy the show as there is a ton of great content in this episode. AUCTIONSPHEREHQ.COM 

Another exciting episode as we have Greg Schowe with Asset Preservation Inc, in the studio discussing the Top 10 Reasons to use a 1031 Exchange.  Greg has a great list of the most important reasons their company engages with buyers and sellers in the tax deferred space and shares his insight on our show.  Guaranteed to provide GREAT information if you sell investment property.   ASSET PRESERVATION

We are joined in the studio by Alec Bean and Karly Pavlinac with Agricultural Soil Management (ASM) which is a company that conducts soil tax deduction analysis for property owners.  This is very interesting as you can evaluate you land for excess levels of Potassium and Phosphorous, and apply for a tax deduction based on excess levels.  Join us in the studio as they take us through the process and outline the opportunities for land owners who are in their first 3 years of ownership and have not applied fertilizer yet.  Enjoy the show..   ASM Company

Join us as we discuss powerful tactics to use while direct mailing post cards and letters to property owners.  The frequency is important as well as the messaging being sent out.  Learn how to send information, versus just a direct solicitation. We also discuss planning models for annual marketing spend and how plan for direct mailing a year in advance.  Enjoy the show..

We are joined in the studio by Broker turned Auctioneer Matt Gallimore, as he takes us through the process of incorporating auction services into his long time Virginia real estate brokerage.  Today he provides auction services (currently) in Virginia, North Carolina, South Carolina, Tennessee and Florida, and is looking at adding additional states to his resume.  We discuss the strengths and the challenges he has experienced over the past 12 years and his positive words of encouragement to any real estate broker that has a vision for auction related services in their market area.  Start thinking about how this opportunity may impact your business and enjoy the show. MATT GALLIMORE

We just completed the 15th Annual Auction Expo in Kansas City, Missouri and had over 100 attendees from 20 states and Canada.  The event is in it's 15th year and growing in both strength and recognition.  Join us as we recap the speakers, topics, vendors and all the wonderful auction training that took place this week in KC.  Enjoy the show. 15TH ANNUAL AUCTION EXPO

We are joined in the studio by professional virtual office assistant and VOA manager, Hope Hill as she guides us through working with a virtual assistant. This may be the future for many industries that require part time or full time assistants with specific skillsets and backgrounds.  Using a VOA to facilitate certain business functions can greatly enhance a business owners ability to focus on important activities while freeing up valuable time.  We discuss the strengths and challenges of engaging with a remote assistant and have valuable and affordable this process can be.  Enjoy the show.

The current elect officials proposed a Section 1031 Exchange cap of $500,000 per person, which will definitely affect tax deferred changes if this passes. Greg Schowe with Asset Preservation Inc., takes us through some of the current considerations for an IRS Section 1031 Exchange and his feelings on what the future may hold.  Many believe the outcome of this presidential election is critical to survival of what few tax incentives are left in this country.  We also discuss Reverse Exchanges and other advantages allowable by law such as Section 121.  Enjoy the show. ASSET PRESERVATION INC.

We are joined by Mitch Helman from AuctionTime as he gives us an equipment market update.  We also discuss the advantages of using AuctionTime as an online equipment auction tool, when combined with all of the external services they provide like (trucking & shipping, equipment financing, and fleet evaluator).  These services offer auctioneers a much more broad scope of services that can be presented to their sellers and buyers at auction.  Another great episode with Mitch Helman as he outlines the important facets of Sandhills and AuctionTime.

We are joined in the studio by Blake Scott as he discusses a great program called WellFacts Reports.  These reports can inform property owners of historic oil and gas wells that were drilled, plugged, and are no longer visible to the public, that may be lying under your home, building or vacant land. Blake guides us through the conception of the WellFacts program and how it is helping property owners with discovery information, piece of mind and the security of knowing what may be potentially leaking into your soil.  Enjoy the show.. WellFacts Reports

Shawn and Trina discuss how to properly handle pre-auction offers that are submitted to an auctioneer before the auction date.  This is an issue that continues to come up with real estate auctioneers and the guidance offered in this episode will help ensure that the auctioneer is keeping the clients needs first, while maintaining the relationship for all involved.  Enjoy the show.

We are joined by Logan Snider and her mother Rachel Snider from Enid, Oklahoma.  Logan is the first ever winner of the Oklahoma State FFA Auctioneer Championship, and she is only in the 8th grade....  The preliminary round of the inaugural event was held in Oklahoma City and from over 40 students that competed, the top 10 finalist competed at the Oklahoma State Future Farmers of America (FFA) Conference in Tulsa, Oklahoma last month.  Logan explains how she entered the competition, practiced for it and ultimately won the state wide competition.  This is a GREAT opportunity to meet a focused and courageous young lady that fully understands the power of the auction chant.  Enjoy the show.

We are joined by Mr. Russell Hughes of Hughes Realty Advisors to discuss the continuing issues with vacant office space in the U.S.  Russell gives us valuable insight into what is currently happening with office space and what the future might hold.  We also have some interesting trivia discussions about many topics, so enjoy the show.

In this episode we are joined in the studio by Greg Showe with Asset Preservation Inc, which is a nationwide 1031 exchange consulting and advisory firm.  Greg takes us through the principal considerations of who would typically utilize a 1031 exchange program and the most common benefits of using this tax deferment strategy.  This episode is packed full of valuable information and should be a great listen for anyone that is considering selling appreciated real property, or is helping a client determine what their best tax saving strategy outcome can be.  Enjoy the show.   ASSET PRESERVATION INC.

The Delaware Statutory Trust (DST) is an amazing vehicle for deferring capital gains taxes.  We are joined in the studio by Julia Fritzlen with Insight Investment Advisors and she takes us through the opportunities of the DST process. This is a highly educational show with a ton of content designed to illuminate the advantages of a DST and identify potential candidates that could benefit from it.  Enjoy the show..   Insight Investment Advisors Julia Fritzlen, contact

Recruiting productive agents is on most brokers top priority list these days, but the task is not getting any easier.  In this episode we dive into who tends to make a good agent and then how to find them.  Next we discuss the typical interview questions which yield the best results with bringing new agents onboard and setting initial expectations. This is a great episode with Nate Ryan and Chase Walker in the studio with us.  Enjoy the show.

In this episode we gain expert advice from Will Metscher, professional sales and business consultant with Southwestern Consulting.  The key to gaining success in 2024 is being consistent and dedicated to the activities that will drive productivity and ultimately revenue.  We discuss the appropriate steps that are paramount to consistency (identifying your goals, scheduling activities, accountability, etc..).  This episode is geared towards anyone that wants a better outcome in the coming year.  Enjoy.. Will Metscher, Southwestern Consulting Habit Share app  

Recruiting top agents is an ingredient that most all successful real estate brokerages have mastered.  In this episode we discuss this with Travis Hamele, the #1 franchise owner in United Country Real Estate.  Travis shares tips on how he finds and targets top producing agents as well as key points of discussion in the recruiting process with them.  He takes us through the process of hiring top agents and then keeping them on track with superior support, training and technology.  This is a great episode for any brokerage owner or top agent looking for the right fit.  Enjoy the show... United Country - Midwest Lifestyle Properties 

In this episode we discuss the 12 steps to building rapport with clients through effective communication skills, active listening and being responsive.  Trina and Shawn go through a list of time tested essentials for establishing a positive and productive relationship with prospective clients and customers.  We hope you enjoy this info packed episode.

We are joined in the studio by professional marketing specialist and bowler (Jeb Brantner) with United Country Real Estate, as he takes through the process of using TikTok.  In recent years TikTok has become one of the most popular social media apps and one of the highest trafficked search engines on the planet.  Realtors and Auctioneers that have embraced this technology platform are finding strong value with lead generation and brand recognition.  Jeb takes us through the process of creating a trending TikTok video and measuring results.  Another great podcast show, we hope you find value in this episode. If you want to reach out to Jeb Brantner contact him at jbrantner@unitedcountry.com UC TikTok page  

In this episode we are joined by two professional ranch brokers, Jake Hubbell and Loren Williams to discuss their recent listing of the Porter Ranch.  We also discuss the complexities of finding and listing large ranches, as well as how to market them once you have the listing. Both of these brokers bring a diverse perspective to the show based on their age difference and time in the industry.  A great podcast show with lots of solid content for anyone looking to list and sell large land property. PORTER RANCH ALC DESIGNATION UC RANCH PROPERTIES  

Huge amount of Google Ad Word knowledge shared by the founder of Adwords Nerds, Dan Barrett.  He has built a well respected company that helps brokers, investors and the real estate industry with unique approaches that include using paid traffic, organic traffic and SEO, social media marketing, offline research and much more.  In this episode Dan breaks down the process of how your implement Adwords and pay per click (PPC) campaigns. This is a great show so enjoy... ADWORDSNERDS.COM

In this episode we discuss the use or rather over-use of multi parcel auctions when they may not be in the sellers best interest.  There are times when an auctioneer may recommend the multi parcel auction method because the auction company is accustomed to conducting these type of events.  What if simply subdividing the property into individual tracts and offering them individually would yield a higher return for the seller and not over-complicate the process.  We are joined by our good friend and professional auctioneer, Corky Heard from Clinton, Oklahoma as we discuss the strengths and weaknesses with multi parcel auctions.

The use of Artificial Intelligence (AI) has rapidly become a huge conversation topic across the globe.  Programs like Chat GPT allow users to source a wide range of knowledge and data which is delivered in a clean narrative useful format.  Technology expert Jim Nowak joins us in the studio to discuss elements of how AI works and better yet, how the real estate & auction community can use it.  Enjoy the show. CHAT GPT

Mike Brandly joins us in the studio to discuss the differences between white-label online bidding software versus online marketplaces.  We also talk about the use of the Buyer's Premium and why the industry still has push back from a few auctioneers that have a hard time justifying why they don't utilize a BP.  As always, Mike is full of insight and a great guest so enjoy the show. MIKE BRANDLY BLOG  

Did you know that YouTube is the 2nd largest search engine in the world?  Did you know it was owned by Google, the largest search engine?  We are joined by professional YouTube marketer and all around great guy Jeb Brantner, who is the marketing coordinator for United Country Real Estate.  He takes us through the reasons why YouTube is a very important tool for real estate and auction professionals to use in their business, then dives in deep with key tips to getting the most out of your videos posted on YouTube.  There is a lot of content in this episode and we hope you enjoy the show.   Loom.com Adobe Premier Pro Google Keyword Planner  

We are joined by premier commercial broker & consultant Russell Hughes, as he discusses the pending surge of vacant office space that is hitting the markets and what to do with it all.  We also talk about industrial warehouse space the coming growth potential in that market segment.  Huge amounts of warehouses are being built with many more millions of sq/ft to come in the future.  Lots of great information from a seasoned commercial real estate consultant.  Enjoy the show. Hughes Realty Advisors

We are joined in the studio by the talented marketing team of Kayla & Natalia to discuss several Email Marketing techniques that will drive higher open rates and create stronger engagement and retention.  These two are killing it with digital marketing and their experience with email campaigns, managing post blast metrics and tuning the process to achieve maximum results is paying off in a huge way.  We talk about a lot of best practices that will help you secure higher open rates and build a loyal audience over time.  Enjoy the show.

We are joined by the professional project marketers at Enhanced Marketing Solutions (EMS) to discuss the huge opportunities that exists with digital flipbooks.  These are an extremely way to get powerful visual marketing messages out to prospective buyers on upcoming auctions and traditional listings, as well as they can be utilized for listing presentations, agent recruiting and pitch decks. We also leverage their experience with vehicle wraps and vinyl graphics that can drive business and brand recognition, even when your not personally working.  This is a very informative episode, so enjoy the show.

Joining us in the studio is Pete Reese, owner of Turning Profit which is a successful land acquisition and divestiture firm. Pete hosts a powerful podcast show and is a very prominent vacant land investor that has been in real estate for many years. He gives a ton of insight about the strategies he uses for acquisition as well as landing the sales and then repositioning the property for resale. His company sold $3.5 million in 2022 and they are on target to greatly surpass that figure in 2023.  This is a great show with lots of helpful hints about purchasing land and flipping it for huge profits.  Enjoy the show.   TURNINGPROFIT.COM

We all know that videos are a game changer when when trying to get your message out to the world.  In this latest podcast show, we are joined in the studio by Nick Niehaus, co-founder and head trainer at the Business Video School.  He talks with us about how beginner video trainers can overcome their reluctance to be on camera and we discuss the right equipment required to shoot professional training videos. We round out the show with a great discussion which covers where to showcase your videos so the world can see them.  Another great podcast show with a master at recording professional training videos and instructing others to do the same.  Enjoy the show...

In this episode we are joined on the podcast by long time friend and auctioneer Jimmie Dean Coffey as we discuss typical issues that arise at auction and how to handle them.  We tell stories that have happened over the years and even some recent events that needed quick attention.  Enjoy the show.

Have you ever set up or worked a trade show booth?  Did you question whether or not it is worth the expense and time?  Well the industry says that Trade Show Booths are one of the strongest marketing events available, if you know how to work it.  We are joined by famed broker JW Ross from Paris, Texas as we discuss how to effectively set up a booth space, work the space, and harvest leads from a well planned trade show event.  This session has a lot of insight from getting attendees to engage with your booth to initiating conversation with them.  Enjoy the show.

We talk with Mitch Helman with AuctionTime.com about the current used equipment markets for farm, construction and transportation equipment across the U.S.  We also discuss the 2023 equipment sales outlook and what is on the horizon.  But just as importantly we found out that Hormel is launching it's version of Spam's Figgy Pudding which is bound to be a real crown pleaser.  Lots of great insight and laughs in this episode, so enjoy...

In this episode we are joined in the studio by Mr. Mike Brandly, professional auctioneer and auction industry expert witness.  Mike talks about a string of recent incidents which involve auction companies using advertising language designed to lead consumers to believe auctions are being held without a reserve price (absolute), when in fact they are not.  This practice has been taking place in the auction industry for years, however consumers are now become aware of the practice and are beginning to hire attorney's post auction to dispute the outcomes. A very interesting podcast with a LOT of insightful information.  Enjoy the show.   Mike Brandly blog

We first met Kirsten Flory several years ago on a large commercial project in NE Kansas.  Since then, she has written books, started a podcast show and most of all, opened her own Commercial Real Estate Brokerage in Lawrence, Kansas.  In this episode we talk about all things commercial like the challenges and opportunities that come with opening your own brokerage.  We also discuss the commercial real estate industry in post-Covid times and Kirsten offers some great insight into client relationship management and building loyalty that will last a lifetime.  Great insight from a seasoned professional, so enjoy the show. Foundations Commercial Real Estate The Small Business Mindset (book)  The Small Business Mindset (podcast show)

If you either buy or sell farm, heavy, construction or transportation equipment then this podcast episode is for you.  As a dominant leader in global equipment sales, AuctionTime and Sandhills Publishing representative (Mitch Helman) explains the recent results from their Global Equipment Market Report and sheds some light on current industry trends.  Great podcast episode, enjoy...   EQUIPMENT MARKET REPORT

Lots of changes happening in both the real estate world as well as the auction industry.  More and more auctioneers moving to online bidding platforms, consolidation of auction groups happening around the country, and we are now seeing the housing markets beginning to slow.  Homes are spending more time on the shelf before offers are presented, what does all of this mean?  Jimmie Dean Coffey joins us in the studio and we discuss the changing times and what it means for the real estate and auction industry's.  Enjoy the show.

This episode sheds a lot of light on the advantages of a brokerage joining a real estate franchise system like United Country Real Estate. We are joined in the studio by professional farm & ranch broker Monty Edwards of Sudan, Texas as he discusses his decision to franchise and the advantages he has experienced over the past year.  The conversation covers technology advancements, national marketing exposure, niche property groups and agent recruiting.  This is a very insightful podcast, enjoy the show. UNITED COUNTRY REAL ESTATE UC - M. EDWARDS REALTY & LAND HOW TO BUY A FRANCHISE - LEARN MORE

If you have listened to Russell Hughes on one  of our previous podcast shows, then you already know he is a wealth of information.  This is another great show where we dive into the current status of import/export of consumer goods and products, warehouse space shortages and the industrial boom we are experiencing right now. We also discuss the commercial real estate sectors and what may be on the horizon for retail and office space in America. This is a great show with lots of insight, enjoy. Hughes Realty Advisors United Country Real Estate

We are joined in the studio by United Country Real Estates technology expert, Jim Nowak as we discuss how Google ranks websites and how we can win the ranking game. Jim offers great insight into the way Google web-crawlers find and rank websites and then offers multiple strategies into ways that office owners can get their websites to rank higher.  Join us as we uncover some awesome strategies that may make it possible to get to page (1) on Google searches.

There are (10) principal reasons why new real estate agents quit in their first year or two.  In this show we dissect all 10 of the reasons and offer excellent advice how to address these when hiring a new agent to your brokerage or auction firm.  Once you understand what typically goes wrong for them, you can also use this insight while interviewing new agents and look for key indicators that will help you select potentially good agents over poor ones.  GREAT insight and a wonderful episode for any broker, auctioneer or agent.   Enjoy the show.