Podcasts about using tiktok

In this episode of Life of a CISO, Dr. Eric Cole dives deep into the dominating force of 2025: artificial intelligence. While AI is everywhere—embedded in nearly every conversation and technology—the real concern, he explains, isn't just about its capabilities but the risks it brings, especially in cybersecurity and data privacy. Dr. Cole breaks AI down into its two primary types: machine learning, which relies on data sets, and expert systems, which mimic expert decision-making through logical rules. He shares how AI isn't new, recounting his own early work building simple expert systems back in college, but warns that today's AI is only as good—or as dangerous—as the data it consumes. Dr. Cole emphasizes that data is the real power behind AI, not the algorithms. Using TikTok as an example, he highlights how data collected over years can predict behaviors and influence markets, creating national security and privacy concerns. He also discusses why big players like Amazon might seek access to such rich behavioral data to maintain dominance in e-commerce. Drawing attention to the eerie accuracy of modern predictive systems, Dr. Cole calls on CISOs and security professionals to take responsibility: every interaction with AI is feeding it data, and that data needs to be protected. He urges leaders to ask tough questions about where their data goes, how it's used, and whether they are unknowingly contributing to systems that could expose sensitive information.  

Award-winning indie filmmaker Luca Pizzoleo joins casting director John Williams In the Room to reveal how he bypassed traditional Hollywood and built a massive audience online. With viral shorts like OCD (1M+ views on YouTube, 17M+ on social), 70+ awards, and features in Variety and NYT, Luca is reshaping how films are made, funded, and seen.We dive into:Using TikTok to launch a directing careerMaking powerful films on shoestring budgetsThe new rules of building audience-first filmmakingWhy the future of indie film lives onlineIf you're a filmmaker, creative, or storytelling junkie—this one's for you.

Ep. 177: I'm back from an amazing trip to Colorado, and in this solo episode, I'm sharing all the details—my first real girls' trip, incredible food, nostalgic skiing, and the support I didn't know I needed. Greg even came out to meet me for Valentine's Day in Aspen, making the trip even more special. But beyond the fun, this time away gave me space to reflect on everything I'm going through with IVF. I'm opening up about the emotional ups and downs, how I'm staying grounded during the waiting period, and the mindfulness tools that are helping me through it. Leave Me a Message - click here! For Mari's Instagram click here! For Pursuit of Wellness Podcast's Instagram click here! For Mari's Newsletter click here! Sponsored By: Glow up with BON CHARGE's Red Light Face Mask! Just 10 minutes a day for radiant, youthful skin. Save 15% at boncharge.com with code PURSUIT. Healthy eating made simple! Hungryroot curates personalized groceries & quick meals just for you. Get 40% off your first box + a free item for life at hungryroot.com/pow with code POW!  Experience clearer, healthier skin with CLEARSTEM—skincare that treats both acne and aging without harsh ingredients. Get 20% off your first order at clearstem.com/pow. Find all-natural relief for period discomfort with FORIA's Relief Collection, designed to soothe cramps and tension with organic, science-backed formulas. Get 20% off your first order at foriawellness.com/pow or use code POW. Show Links: Reach your fitness goals with Strength by Mari! Access expert workouts, track progress, and stay supported with everything in one app. Available in the App Store and Google Play! The Ultimate Morning Routine for Balance, Mental Health & Hormone Support Support gut health, immunity, and radiant skin with Bloom's Colostrum & Collagen Peptides—a 3-in-1 blend of colostrum, collagen, and probiotics. Topics Discussed 00:00:00 Welcome 00:04:02 Vail trip 00:04:39 Skiing 00:06:28 Keeping up with routine while on vacation 00:11:51 Aspen trip with Greg 00:12:31 Struggling with alone time 00:13:25 Anxious IVF thoughts 00:14:25 Thankful for Greg 00:15:11 Using TikTok as a distraction and support 00:16:46 Dealing with friends' pregnancies  00:19:15 Getting back into routine 00:20:53 Understanding the greater purpose of the pain God gives us 00:26:06 Things that have helped Mari get through her struggles with IVF 

Ever wonder how to build a loyal community that converts without feeling salesy? In this episode, Marina chats with Amanda Kohal about her InstaSite strategy, social media experiments, and actionable tips to help you turn content into real results.

In this episode, I dive into the reasons why most content fails to gain traction and how you can reverse engineer virality to create content that resonates with your audience. By analyzing proven strategies, identifying what's working in your niche, and understanding the importance of relevance, I'll show you how to stop guessing and start crafting content with purpose. Whether you're struggling with low views or inconsistent engagement, this episode is packed with actionable tips to help you grow.In this episode, we discuss:[00:05] Introduction: Why most creators struggle with engagement and how to overcome it.[01:19] The guessing game: How creating untested ideas leads to inconsistent results.[03:12] Reverse engineering attention: Learning from viral content in your niche.[05:09] Relevance over value: Why even valuable content fails without timely appeal.[08:23] Broadening your niche to increase potential reach and avoid overly niche topics.[12:02] Building a library of binge-worthy content to create trust and familiarity.[16:19] Research tips: Using TikTok and other platforms to find the most liked and relevant content.[20:32] Testing hooks, structures, and formats to refine what works for your audience.[27:03] The role of the algorithm: How your account's history influences future virality.[34:27] Objective feedback: Why you need a third-party perspective to fine-tune your content.-------Thanks for listening! Here's what you need to do next

Shanti Hershenson: A Young Literary Prodigy and Advocate   Shanti Hershenson began her writing journey before most children learn cursive.   Her love for storytelling evolved from scribbles to words, eventually culminating in her first two novellas, published when she was in sixth grade.   A natural-born storyteller, Shanti's talent blossomed early, driven by an unyielding passion for creative expression.   Living in California with her parents, sister, and beloved pets, Shanti balances her love for writing with a wide range of hobbies, including skateboarding, Beyblading, free-running, falconry, and a voracious appetite for reading.   Shanti's literary works span genres, with a focus on Science Fiction, Fantasy, and Historical Fiction, though her heart beats strongest for Sci-Fi.   Beyond her writing, Shanti is an ardent advocate against bullying.   She uses her voice and talent to inspire change, often performing her poignant spoken word poem, Needles & Thorns, at open mic nights.   The poem sheds light on the harsh realities of bullying in middle schools, offering a powerful message of resilience and hope.   Shanti Hershenson is not just an author but a voice for her generation, inspiring others with her stories and her courage to confront pressing social issues.   Learn More Here: https://www.amazon.com/Shanti-Hershenson/e/B08QRF5LP4?ref=sr_ntt_srch_lnk_1&qid=1645593351&sr=8-1 ......   Want to be a guest on WITneSSes? Send Elisha Arowojobe a message on #PodMatch, here: Want to be a guest on WITneSSes? Send Elisha Arowojobe a message on #PodMatch, here: https://www.podmatch.com/member/ambelisha   Elevate your business with Anastasia's expert consulting. Use code Elisha3 for an exclusive offer and transform your business today! https://resurrectionmentor.wixsite.com/so/42PDEPEB8?languageTag=en

Truth, Lies, and Work is an award-winning psychology podcast from the HubSpot Podcast Network, hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott. This episode is part of our ongoing series on mental illness in the workplace, inspired by Mind CEO Sarah Hughes' call to expand conversations around mental health. Previously, we explored psychopathy with Dr. Abby Marsh (Episode 131), and today, we're diving into schizophrenia with mental health advocate Kody Green.

In this episode, Dr. Barbara Hales discusses: The potential of TikTok for medical professionals to engage patients and grow their practice. How TikTok's authenticity can enhance a doctor's relatability, building trust with a diverse audience. Effective TikTok content types include educational videos, behind-the-scenes glimpses, patient testimonials, and trending hashtags. Collaborating with influencers and tracking analytics

Lex interviews Alessandro Chesser - CEO of Dynasty, a San Jose-based online platform for trust creation and management. In this episode, the key topics discussed include: The importance of aligning business and product teams, and the challenges Chesser faced when this alignment broke down during Carta's unsuccessful foray into the private markets business. Chesser's decision to leave Carta and co-found Dynasty, a startup that aims to simplify the process of creating trusts to avoid probate and  protect assets. Dynasty's go-to-market strategy, which focuses on driving organic growth through short-form video content on platforms like TikTok. And lastly, the technical and legal complexities of automating the trust creation process, and how Dynasty is navigating those challenges. MENTIONED IN THE CONVERSATION Topics: Dynasty, GetDynasty, Carta, eShares, fintech, trusts, legaltech, private markets, legal, SaaS, social media, TikTok, Instagram, LegalZoom ABOUT THE FINTECH BLUEPRINT 

Happy almost Friday! In this Thursday edition of Kfm Mornings, the team chat about adults using 'kids' apps, the strain kid sports and all the activities can put on marriages and of course, we have our usual Thursday favourites like What's Happening at the Courthouse and Pop Quiz!   This show aired on 10 October 2024.See omnystudio.com/listener for privacy information.

Jesse Ray dives into his journey from a cabana boy in Portland, Oregon to building a successful real estate business in the U.S. He shares insights on house hacking, leveraging social media for business growth, and the importance of living with like-minded individuals.Connect with Jesse RayInstagram

Have you ever felt lost, struggling to find your purpose in the middle of chaos?In this powerful episode of Crafted Entrepreneur, I sit down with TikTok sensation Jessica Graves as she shares her inspiring journey of turning pain into passion. From navigating the devastating loss of her son to building a thriving TikTok brand that now empowers moms everywhere, Jessica offers raw insights and practical tips for using social media to connect, grow, and monetize authentically.Jessica dives deep into how she transformed her life and business using TikTok, discussing the importance of finding yourself, setting boundaries, and building authentic relationships with your audience. If you're ready to step into your true power, this episode will give you the motivation and tools you need to start.Episode HighlightsJessica's Journey: How the tragic loss of her son transformed Jessica's life and pushed her to build a community on TikTok.Authenticity on TikTok: Why showing up as your true self and being vulnerable is key to building trust and connection with your audience.TikTok Shop: How TikTok's new shop feature has changed the game for content creators looking to monetize.Building Relationships: The importance of looking at followers as friends, not just numbers, and how it can drive your business forward.Consistency and Content Creation: Tips for showing up every day on TikTok and creating content that resonates.Key Moments01:08 - 02:17: Jessica's backstory and how she transitioned from network marketing to finding herself on TikTok.03:13 - 04:21: Using TikTok as a hobby to rediscover herself and build a new community.06:18 - 07:16: The importance of vulnerability and how sharing her grieving process on TikTok built trust with her audience.09:37 - 10:48: The power of sitting with yourself, journaling, and finding ways to speak to God through grief.17:14 - 17:58: How TikTok differs from Instagram and why authenticity is crucial for service-based brands.22:01 - 22:53: Tips for introducing yourself on TikTok and why people want to know the real you.Links + Resources:If you're ready to dive into TikTok and grow your business, connect with Jessica Graves for more tips on building an authentic brand. Follow Jessica on TikTok and Instagram to learn from her journey and sign up for her Motivated Mama's Movement program. Follow Jessica on: Tiktok InstagramAre you charging what you're worth? Grab my free Profit Accelerator Pack for Coaches and stop leaving money on the table.Discover Your True Desires: Get my book What Do You Really Want? to uncover the path to more abundance, meaning, and connection.Achieve Your Goals with Executive Coaching: Apply for personalized coaching and unlock your full potential with my executive coaching program.Maximize Your Impact with GameChangers: Increase your income, portfolio, and impact by joining GameChangers. Get started today!Stay Informed and Inspired: Stay up-to-date with all my latest insights, tips, and resources by visiting my site. Visit CaylaCraft.comFollow Cayla Craft

In this episode of the Backyard Bouquet Podcast, we are joined by Katy King, of Hidden Springs Flowers in central Pennsylvania. Katy shares the inspiring journey of transforming a century-old family farm into a thriving cut flower business. She and her husband Jim started Hidden Springs in 2018, turning a simple backyard veggie patch into two acres of stunning seasonal cut flowers. Katy discusses the challenges and joys of balancing her roles as a farmer, entrepreneur, educator, and mother.Tune in to learn about the farm's history, dating back to Jim's great-grandparents, and how Katy's passion for gardening and business led her to flower farming. She details the evolution of their business model, from selling to florists to focusing on retail and subscription bouquets. Katy also shares insights into her planting schedule, the importance of making the business fit around her life, and her strategies for managing the farm with minimal help.Additionally, Katy talks about her passion for educating others in the floral industry, particularly on the business side of flower farming. She offers tips on using social media effectively and discusses her online course designed to help aspiring flower farmers.Listen now to hear the full conversation and gain valuable insights from Katy King's journey with Hidden Springs Flowers.In This Episode You'll Hear About:00:03:36 - History of Hidden Springs Flower Farm00:05:23 - Transition from Vegetable Farming to Flower Farming00:09:58 - First Flower Sales and Pop-Up Markets00:19:44 - Adjusting Business Model for Family Life00:29:53 - Current Flower Varieties Grown00:31:05 - Year-Round Business Operations00:32:31 - Selling Subscriptions During Holidays00:34:15 - Starting Flowers from Plugs00:40:03 - Passion for Educating Others00:43:02 - Using TikTok for Business00:45:58 - Importance of Storytelling in Business00:46:36 - Online Flower Farm Course: In The WeedsLearn More About Hidden Springs Flowers: In The Weeds Flower Farm Course: https://hiddenspringsflowers.com/pages/in-the-weeds Website: https://hiddenspringsflowers.com/ IG: https://www.instagram.com/hiddenspringsflowers/ FB: https://www.facebook.com/hiddenspringsflowers TikTok: https://www.tiktok.com/@hiddenspringsflowers******Join me inside Amy Porterfield's Course Confident: A LIVE Bootcamp to Get Digital Course Clarity, Attract Your Audience, and Show up with Confidence Online.Save Your Seat For Only $47: https://bit.ly/apcourseconfident******Sign up for our newsletter: https://bit.ly/thefloweringfarmhousenewsletter***Rate, Review, & Follow The Backyard Bouquet***If you enjoyed this episode, will you please consider leaving the podcast a review? New episodes every week to help keep your garden blooming!

Sexual wellness. A topic we should all get behind. Sex and pleasure isn't shameful and that's why Skins Sexual Health is on a mission to de-stigmatise this topic. Lucy Robinson, Head of Marketing at Skin Sexual Health and Creative Conceptions, sits down with our CEO to discuss their monumental growth and how they are navigating the multifaceted landscape of B2B and B2C marketing. In this episode, we explore the art of leveraging TikTok for brand visibility, the transformative power of SEO and the strategic importance of understanding cultural nuances in global markets.  Lucy shares how Creative Conceptions has seen remarkable growth through a well-planned SEO strategy, and how they tackled marketing challenges, particularly in regions with diverse cultural attitudes toward sexual wellness. We also discuss effective partnerships, the significance of industry events, and the evolving acceptance of sexual wellness products in mainstream markets. Lucy offers practical advice on creating engaging content and staying ahead of trends.  This podcast is a pleasurable one. One that may make you cringe if you listen to it with your parents. Topics Covered:  00:24 - TikTok, SEO and growth strategies in sexual health 05:59 - Understanding cultural differences to avoid marketing mistakes 12:09 - Overhauled navigation, added categories and subcategories for condoms, lubes, and toys 15:25 - The most fun campaign Lucy has worked on 17:13 - A fun female-empowerment brunch event and became the first brand involved, hosting a bingo game. 22:13 - TikTok is preferred over Google for searches due to its even playing field, as Google results require extensive optimisation and established authority 25:58 - Using TikTok trends, the agency generates ideas for SEO and digital PR, leveraging trending content to create stories for other platforms and outreach to journalists 29:42 - SEO is a cost-effective way to increase site traffic and revenue, essential for any eCommerce presence 30:36 - Success in SEO can be due to experience or pure luck, depending on industry competitiveness and keyword use 34:08 - Podcast recommendation 

In this episode, I chat with Megan Orser, the powerhouse CEO and Business Strategist of Smart Apartment Solutions and Smart Moves. Megan takes us through her incredible journey in the rental property management industry and reveals how she's used video to skyrocket her business. She shares her secrets on using video to highlight the perks of her apartments and reel in renters. We also dive into the magic of personal branding and how businesses can tap into their employees' personal brands to get ahead. The big takeaway? Just start creating video content and have fun with the ride of learning and growing. Get vidIQ to blow up your channel at⁠⁠⁠ womeonofvideo.com/vidiq⁠⁠⁠ Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it's merchandising made easy. Click this link to get started for FREE! Get started with Spreadshop at⁠⁠ ⁠https://womenofvideo.com/Spreadshop⁠⁠⁠ Follow Desiree at⁠⁠⁠ http://t.ly/GbY4⁠⁠⁠  Follow Megan at https://www.tiktok.com/@smartchickmegan  Chapters 00:00 Introduction and Parallel Entrepreneurial Journeys 02:15 Getting into the Rental Property Management Industry 04:32 Discovering the Power of Video in the Industry 06:56 Using TikTok to Showcase Apartments 08:41 The Importance of Legacy Businesses 11:36 The Impact of Video in the Rental Property Management Industry 13:32 Creating Video Content as a Business Owner 16:48 Balancing Work and Marketing Video Creation 19:32 Short Form vs Long Form Video Content 22:43 The Role of Personal Branding in Business 25:59 Leveraging Employees' Personal Brands for Business 29:08 Overcoming Fear and Perfectionism in Video Creation 32:20 Using User-Generated Content for Marketing and Recruitment 36:35 The Power of Personal Branding in Building Trust 40:48 Advice for Women in Their Creative Journey

PLUS: How 'weird' became a major talking point in the U.S. presidential election campaign; Stars of The Blair Witch Project reflect on its complicated legacy 25 years later; Teen girl punk band The Linda Lindas are spending their summer vacation on tour with Green Day; Get ready for T Cor Bor, a star system we only get to see once every 80 years; and Riffed from the Headlines, our weekly musical news quiz.

These are clips highlighting some of the topics discussed in the full episode! Check it out if you want a bite-sized version of the full episode. Part 2 with @erica6style dives into the realities of being a blonding specialist. Erica shares how she has developed her policies & contracts over the years to decrease no-shows and avoid price shock. She also shares a hair horror story she is currently going through that reinforces the importance of having all the details of a visit covered. This Week's Topics:  • Using TikTok and Instagram to Grow a Following and Attract Clients  • The Impact of Water Quality on Hair and the Benefits of Distilled Water  • The Issue of Buying Beauty Products on Amazon  • Dealing with Client Behavior  • Hair Horror Story (and Legal Action!)  • Lower Maintenance and Customized Hair Trends  • Overcoming Fear and Taking Risks  Android users, you can leave us a rating on Spotify. You can find the rating option underneath the podcast's description. Apple users can leave a rating & review on the Apple podcasts app or iTunes!  Each rating & review helps us reach more and more of your fellow hair loves, and our goal is to help as many hairdressers as we can find success. Thanks in advance!  FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor

In a world where real estate agents face an uncertain future, John Natale asks an important question: How can agents survive without a strong personal brand? In this episode, John shares his journey from skepticism to success on TikTok, where he now generates 30 to 50 leads monthly. He highlights the urgency for agents, especially millennials and Gen Z, to embrace social media for client engagement. John reveals his TikTok strategies, stressing authenticity, engagement, and content repurposing across platforms. Don't miss out on transforming your real estate business with this episode. Tune in to learn how to leverage TikTok and 'Reading the Market' to thrive in the digital age! Links: Follow John Natale on TikTok Follow John Natale on Instagram Connect with John Natale on LinkedIn Subscribe to John Natale's YouTube Channel Visit Natale Realtors' Website Visit Natale Coaching's Website Follow Aaron Amuchastegui on Instagram Learn More About Shelby and Five Pillars Nation Get Hundreds of FREE Real Estate Tools From the Toolbox Join the 2025 Real Estate Rockstars Mastermind!

Summary:   In this episode, Tristan and Jeff delve uncovers TikTok's impressive rise as a discovery platform, highlighting how it is revolutionizing brand and content discovery for users worldwide. Don't miss out on this deep dive into TikTok's evolving landscape. Tune in to the full episode now!   Episode Highlights:   - Cringe-worthy traditional news channels - Preference for social media news - TikTok as a discovery platform vs. X losing ground - Social media as a top news source - Ease of getting news from social media - Transition of local departments to TikTok - Using TikTok to search for news - Social media as a Google replacement - Echo chamber effect and algorithm biases - Seeking different perspectives intentionally - Social media's role in reinforcing biases - Impact of politics on social media consumption - Division in opinions during COVID-19 - Challenges of changing people's minds - Evolution of search habits - Long-term strategy for content creators - Using TikTok discovery for content ideas - Wrap-up: Future of news and social media   Tags  DrunkOnSocial, SocialGenius, TristanAhumada, JeffPfitzer, Socialmediaupdates, Socialmediastrategy, Socialmediatrends, socialmediasimpactonyourbusiness, socialmediaplatforms, socialmediainfluencers, Socialmedia, Socialmediamarketing, Socialmediacoach, Socialmedianews, Socialnetwork,  

Aaron Hughes makes his second appearance on the Ecomcrew Podcast to talk about all things Tiktok Shop, and why people should start leveraging the platform for their ecommerce businesses.  Today's episode is sponsored by Clearco, a company that provides ecommerce businesses with working capital to fund inventory, marketing, shipping and logistics, and more! Check them out today!  During my last eCommerceFuel Live Trip, the one common topic that frequently came up was  about was how good Tiktok Shop was for their businesses.  Unfortunately, ice packs don't really have a passionate audience, so I brought in someone who's products have had a significant uplift from TikTok Shop alone. That's why I've invited Aaron Hughes on the podcast today!  Aaron Hughes is no stranger on the podcast but he's back to talk about how Tiktok Shop has performed for his business, the impacts the platform has had on his business, and a few tips for people who haven't bit the bullet yet.  Timestamps 0:00 - Intro  0:33 - Sponsor Segment  1:43 - Recording Issues  3:03 - TikTok Shop for E-commerce Marketing 7:59 - Getting Set Up on TikTok Shop    9:17 - The TikTok Ban 12:00 - Aaron's Strategies for Tiktok Shop 15:33 - How long did it take to start being successful?  17:32 - Top 3 Tips for TikTok Shop 20:25 - Leveraging Controversial Topics 21:53 - Building a Foundation on TikTok  23:00 - Aaron's New AI Listing Tool 27:32 - Mike's Last Question  The Big Takeaways Don't discount your products' potential performance on TikTok Shop, whether they're a commodity or not.  TikTok has become what everyone thought Walmart was going to be.  Aaron, thank you again for coming on the podcast. If you guys want to learn more about Listbutler or hiring from India, you can contact him directly at aaron@listbutler.ai.   As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.  Thanks for listening! Until next time, happy selling! 

Bruce Irving is a guest on Alex's podcast, Pie to Pie, where they discuss marketing strategies for pizzerias. They cover topics such as magazines, YouTube, Pizza Expo, and Dave Portnoy. Bruce emphasizes the importance of consistency in marketing and recommends focusing on one social media platform to start. He also suggests leveraging YouTube for long-term content and using TikTok for live streaming.  Chapters 00:00 Introduction and Podcast Overview 10:40 The Importance of Consistency in Marketing 12:33 Leveraging YouTube for Long-Term Content 15:31 Choosing the Right Social Media Platform 25:38 Prioritizing Business Operations 28:05 Using TikTok for Live Streaming 35:28 Building a Following and Leveraging Social Media 36:24 Dealing with Online Criticism and the Importance of a Strong Following 38:03 Starting a Podcast to Learn from Others in the Industry 41:33 The Value of Sharing Business Failures 43:29 The Realities of Opening a Pizzeria 46:42 The Allure of Entrepreneurship in the Social Media Age 49:05 The Importance of Lower Expectations 50:09 The Need for More Seminars on Failures and Real Experiences 55:39 The Challenges of Growing a Podcast 57:24 The Value of YouTube and Content Creation 01:03:02 The Three Most Important Tools in Running a Successful Pizza Shop 01:09:09 The Greatest Band of All Time MY OTHER SOCIALS:

Can a podcast succeed and build a strong following without depending on social media platforms? Today's discussion will explore methods for promoting your podcast beyond solely using social media and strategies for effectively utilizing social media to benefit your podcast's growth. Episode Highlights: [6:49] Icebreaker: Do you use a branded or non-branded email address? [19:51] Using social media to promote podcasts, with tips on creating engaging content. [25:12] Podcast growth strategies, including social media use. [30:46] Podcasting trends, including staying ahead of trends and using social media effectively. [36:15] Using TikTok to promote podcasts, with insights on reach and authenticity. [45:45] Social media platforms and their effectiveness for promoting content. [55:50] Promoting podcasts without relying on social media. Want a birthday shout-out? Tell us your birthday! https://www.facebook.com/groups/empoweredpodcasting/posts/652571993743139/ Maggie's FB Question: https://www.facebook.com/groups/empoweredpodcasting/posts/653553026978369/ Happiness Happens (Simona's interview with Yvonne): https://www.youtube.com/watch?v=hFOEgIQfV0c Empowered Podcasting Conference: https://empoweredpodcasting.com/ Remember to rate, follow, share, and review our podcast. Your support helps us grow and continue to bring valuable content to our community.  Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w  Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠  Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you! --- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or marc@ironickmedia. --- Send in a voice message: https://podcasters.spotify.com/pod/show/podmornchat/message

Ammy Edberg is a Swedish TikTok influencer and Bitcoin educator. We dive deep into the challenges of educating millennials and Gen Z about Bitcoin, addressing common misconceptions, and the importance of understanding our current monetary system. Ammy shares her journey into Bitcoin and how she leverages TikTok to inspire and educate others. We also discuss the significance of financial inclusion and the potential of Bitcoin to solve global financial issues. Bitcoin is more than just a digital currency—it's a symbol of financial freedom and innovation. → Follow Ammy on https://x.com/bt_chick → Follow Ammy on TikTok https://www.tiktok.com/@btchick

In June Europeans will go to the polls to decide the make-up of the next European Parliament. Far-right parties are expected to make significant gains in several countries, including Germany — the most populous country in the European Union. Alternative for Deutschland (AfD) — Germany's most popular far-right party — have been using social media, especially TikTok, to appeal to younger voters. Their political rivals, including Chancellor Olaf Sholz and his Social Democratic Party, are now playing catch-up when it comes to TikTok.The BBC's Kristina Volk explains who the AfD are and describes some of the controversies surrounding them during the current election campaign. TikTok specialist Marcus Bösch describes the growth of the AfD on the platform. And we hear from Maggy Hess, who started the #ReclaimTiktok campaign, which makes viral content to counter the influence of the AfD. Instagram: @bbcwhatintheworld WhatsApp: +44 0330 12 33 22 6 Email: whatintheworld@bbc.co.uk Presenter: Hannah Gelbart Producers: Maria Clara Montoya, William Lee Adams Editor: Verity Wilde

Next in Media spoke with Tim Natividad, US Head of Enterprise Sales at TikTok, about how the company is trying to vie for traditional TV dollars - while also helping brands embrace a whole new form of marketing on what he calls a "participation engine.' Guest: Tim NatividadHost: Mike ShieldsSponsored by: EpsilonProduced by: Fresh Take

Listen in as Grace Kopplin, a seasoned e-commerce expert with a marketing background and former Helium 10 blog writer, shares her journey from a Midwest upbringing to managing an Amazon team for a nine-figure e-commerce business. Grace's initial forays into retail buying and planning led to her pivotal shift to the e-commerce arena. As she recounts her experience honing analytical skills as a business analyst, we get an inside look at the strategies driving profitability and sales growth on the ever-evolving Amazon platform. During our conversation, we tackled the significant changes that Amazon sellers are facing, especially with the latest coupon and sales strategies in Q1 2024. Grace reveals how the new minimum discount requirements for coupons have transformed selling approaches, impacting product badging and organic ranking. We also talk about the intricacies of Amazon PPC advertising, including the exciting new video campaign options and store spotlight formats. Additionally, Grace provides insight into how resellers can navigate sponsored brand ads amidst fierce buy box competition and the potential for platforms like TikTok Shop to skyrocket brand awareness. To wrap up this episode, Grace and Bradley explore the implementation of AI in Amazon-selling strategies, noting the platform's dominance and the emerging significance of marketplaces like TikTok. We delve into how new Amazon data points and tools, like the Product Opportunity Explorer and Helium 10's Cerebro, are essential for content strategy and maintaining a competitive edge. Plus, don't miss our discussion on the unique challenges of managing large assortments in categories like apparel, footwear, and jewelry. Whether you're a seasoned seller or new to the e-commerce game, this episode is packed with actionable strategies and expert insights you won't want to miss. In episode 560 of the Serious Sellers Podcast, Bradley and Grace discuss: 00:00 - E-Commerce Strategies for Serious Sellers 01:21 - Grace's Backstory 06:11 - Managing Brand Registry and Fees Strategy 13:24 - Amazon Advertising and Selling Strategies 14:45 - New Amazon PPC Strategies and Challenges 20:02 - Amazon Launch Strategy Evolution 23:01 - Amazon Strategy and AI Implementation 25:12 - Leveraging Amazon Data for Strategic Advantage 32:22 - PowerPlay Hockey Jerseys and Conferences ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today, we've got a seller who used to write blogs for Helium 10 but now works at a company that's a nine-figure seller online with Amazon, obviously, being their number one moneymaker. But you might be shocked when you find out which marketplaces brings in the second most amount of sales. Find out what that is plus get her Amazon strategies in today's episode. How cool is that? Pretty cool, I think. Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And just wanted to throw a quick shout out here, we have a new TikTok channel at Helium 10. It's helium10_software. So if you want some unserious strategies you know sometimes we got some serious strategies on there too. Make sure to give us a follow. All right, go. You can even see me singing in Chinese on one of these videos here but go to h10.me/tiktok or just type in Helium 10, one zero underscore software and follow us on TikTok. We're going to have somebody who I don't think I'm not going to ask her to do a TikTok dance for us here. But Grace, first time, I believe first time on the podcast, right, for you. Grace: Yes, yes, first time. Bradley Sutton: Awesome, well, welcome. Like you, actually, you know, we met years ago at different conferences and stuff but also for a while when I was running the content team, you were one of our actually contract workers where you would, you know, write some Amazon related blogs. But it could be that I know some of your backstory, but since I'm like 10-second Tom from 50 First Dates, I just forget everything. So, regardless if I remember or not, let's go into your backstory because nobody else on the show might know who you are. You just told me that you're in Minnesota, but it sounds like you're not from there. Where are you from? Grace: Yes, I was born and raised in Milwaukee, Wisconsin, so I'm still a Midwest gal, but I made my way to Minneapolis about six years ago now. Bradley Sutton: Well, how can you be a Twins fan? Shouldn't you still be a Brewers fan then? Grace: Fair Weather fan, I suppose. Bradley Sutton: Okay, all right. So Milwaukee, the Frozen Tundra of Milwaukee, and then going into college. Where did you go to college at? Grace: Yes, I went to University of Wisconsin in Madison, so very big party school had a great time. Bradley Sutton: What is the mascot? Why can't it? It's not the Grace: The Badgers. Bradley Sutton: See? I was going to say I knew it started with a B. I was like no Beavers is Oregon State. What B is it the Badgers? Yes, all right. Grace: Bucky Badger. Bradley Sutton: Well, what did you? What did you major in over there? Grace: Yeah, I got my BBA in marketing. I've always been just like super business oriented and I wanted to do something that was pretty broad, so I did what anyone would do and got a degree in business, and I've done a lot of different things since then. Bradley Sutton: Okay, and what like. Well, as soon as you got out of university, you know, got your degree. What was your first gainful employment that you did? Grace: I feel like in business school they always teach you. It's like you can either go into finance and be a consultant or if you want to work in retail and you like business, let's go be a buyer. Those are like the two things they tell you that are options. I was like I need to be a buyer so I started my career in retail in a buying office doing buying and planning. So that gave me a pretty good basis of just how retail works. So I focused a lot on brick and mortar retail, buying products for stores, allocating the inventory and doing the forecasting for that. Bradley Sutton: And what was your first exposure to e-commerce? Grace: Yeah, it was actually my first job out of college. We actually slated all of our ads by writing it down in a journal and submitting it through marketing, and our e-com business was super small back then. It wasn't that long ago but that was my first exposure to e-comm and it was always really interesting to me. And as the retail atmosphere changed in the early 2010s, I knew that's where I wanted to be for longevity, for my career. Bradley Sutton: Now, was it at the same company that you're working at today? Grace: No, I've bounced around a lot and my career has led me in a lot of different ways. Unfortunately, a lot of the large big box retailers I worked for all had their demise for any reason or another. So I kind of bounced around until I found an e-commerce centric company, which is where I'm at right now. Bradley Sutton: What did you start doing at this company and then? What have you been doing over the years and not now? What is your main role? Grace: Yeah, so I started as an e-commerce business analyst, which is pretty much jack of all trades when it comes to anything analytical. So I was kind of the person who would be pulling all of the reporting from Amazon, creating forecasts, pitching to our executive team. This is why we need to buy this inventory for Amazon. This is how it all works. So I was really in the weeds and I feel like that gave me such good experience in what I'm doing now, which is kind of managing the full Amazon team really a strong focus on profitability, but also sales growth, which has been such a hot topic recently. So I've done a lot of different things. Bradley Sutton: Is this like a company that has its own brand and manufacturers own products? Grace: So the company is called Powerplay Retail. We started as a manufacturer's rep group, so working with brands, helping them get into retailers. It was really focused on brick and mortar retailers. Obviously, we have Target and Best Buy here in Minneapolis, so companies like us exist to help brands who don't know how to get into retail do just that. And then we kind of morphed into a distributor, as brands needed help actually shipping into retailers. And then when brands were like, hey, can you help us sell online, we were like yes, 100%. So then that's why our e-commerce arm exists. Grace: So we're a third-party reseller that partners with brands that don't want to bring Amazon in-house. So we buy and sell inventory out of our own large 3P account. We're also an Amazon agency, so I manage brands in their own 3P accounts. So I manage brands in their own 3P accounts. So I kind of do it both ways and it kind of just depends on what brands need. And over the years we've also dabbled in private label. We've created our own products and sold those in our accounts as well. So it's been a really cool experience being able to try it just every different way of selling on Amazon. Bradley Sutton: How many seller accounts do you guys have? Grace: Yeah, right now from an owned perspective we have three or four, but just from our full partnership perspective, I'm probably in maybe 20 different accounts on a daily basis. Bradley Sutton: So how does it work for when you're managing somebody else's stuff, like for brand registry? Like do some of these brands already have their own brand registry and then you somehow just get authorized or are you the one who is actually registering their brand because they never were before? How does that work? Grace: Both. So some companies are more Amazon savvy and right from the beginning and get go they registered with brand registry, which is great, and in that case we just become an authorized reseller and an administrator under their brand registry so we can act on their behalf. And in some cases they don't know, so either I'm kind of coaching them through that setup process or actually registering it on their behalf and managing everything. So it kind of just depends on how hands-on they want to be or how hands-off I want to be. So whatever works best for the brand, always the brand in mind for us. Bradley Sutton: Let's just skip ahead. We're going to talk a lot of strategy, but I think the thing top of mind for so many Amazon sellers and I think you have a unique perspective because you're dealing with so many different accounts I'm assuming you've got customers in many different categories, many different size of products, different, you know, types of products. The fees, you know, there's low inventory fees, that's coming. You know, there's low inventory fees. That's coming, you know, depending on when people are listening to this episode, maybe it's already there. There's the inventory placement fees, so that's been out for a little bit longer. How has this affected the brands that you're working with and what are the different strategies that? Like how you guys have pivoted? Like, are you doing your shipments any different or are you just like taking in the chin and it's costing us 20% more? Like, talk a little bit about some different experiences with different brands. Grace: Yeah. So these fees have been a huge topic of conversation for us in my operations team on how we can best handle these. Obviously they're real and we have to figure out a way to respond to them and maintain profitability above all else. So in terms of the shipment processes, we've been kind of going back and forth between the Amazon optimized shipments and just kind of eating the cost, depending on what our profitability looks like. So when these fees were introduced, our first step was like recreating our Amazon profitability model. I know there's a good Helium 10 one out there. Amazon kind of has its own Revenue Calculator tool. Grace: But what we did internally is create a very, very extensive profit and loss model outlining all of those different new fees and how they could impact us, so estimating at like a per pound dollar amount what this inventory placement fee would be an impact for us by SKU. So we can just first see how much can we afford to spend on advertising now that we have to spend more on logistics and operations costs, because that's kind of our flexible cost. And then, two, how is that going to impact our sales if we're investing less on some of the advertising side of things and then when it comes to the low inventory fee side, I was actually surprised that the fee even rolled out when it did. I know there's some concessions that Amazon is making right now and I think they're going to probably continue to make more concessions as some of the loopholes are found. But the fact that it's getting charged at the parent level is a huge problem, especially for a lot of brand partners that we have in the clothing and apparel and footwear side of things. Bradley Sutton: Wait, hold on, hold on. I've just been so busy with stuff I haven't even been checking that. So at the parent level means like you could have 10 variations and nine of them are cool, but then what? Don't tell me. You're saying that if one of them is low inventory, everything gets charged. Grace: No, it's not one of them, it's the sum of all of the children up to the parent. So no, it's not one of them, it's the sum of all of the children up to the parent. So they take like the average part of the supply chain, like it's not under my control if there's an issue with the supply of the raw materials needed to create my product and I can't ship it into FBA. So we're definitely looking at those, estimating them and seeing how we can respond, and there's definitely been some strongly worded emails to my Amazon Account Manager about just how these are impacting us and how critical it is to our business, as profitability right now is, it's hard for all third party resellers. Bradley Sutton: So your team is not the one controlling the inbound? I mean, obviously you're not controlling the manufacturing. But what about from, like you know, some of these brands have 3PL, are you the one who created the transfer shipments? Grace: Yes. Bradley Sutton: Okay. So how are you doing those differently, if at all? Grace: Yeah. So we have decided because Amazon is encouraging us to send in more units at once to decrease our frequency of shipments into Amazon. So in efforts to maintain a very lean weeks of supply, we've implemented a process to send in weekly replenishment orders based on the last week sales which makes a lot of sense, right. But now as Amazon is encouraging us to send in more and more and charging us more to send in less, we've had to weigh those costs and benefits of sending in shipments weekly. So now, depending on the size of the product, it might even be monthly that we're sending into Amazon, and we've been relying a lot on LTL shipments to save on prices. But now it seems like small parcel might be a little bit more cost effective for us in some cases. So it's definitely changed how we've managed this and I'm really interested to see how these fees potentially change moving into Q4, as we're sending in a ton of inventory into FBA and shipments just become so much more regular. Bradley Sutton: Yeah, okay, interesting. We've got Prime Day coming up in July and what you know. You've got a number of Prime Days under your belt. What are some things that you're planning on doing the same or and or differently as far as what kinds of deals, if any, you're doing, like how you tackle your PPC? Let's just have a quick Grace's Prime Day Playbook 2024. Grace: You know what I was thinking about this today, because Lightning Deals and Prime Exclusive Discounts are due by midnight and with all of these changes, and also I don't know if you've heard about the new return fee assessment happening on June 1st but this, I think, is going to have a huge impact on us and just our profitability and how much we're going to be able to afford on markdowns and promotions. Grace: So my theory, at least for Prime Day this year, is people are going to be a little bit less promotional just because of how hard it's been to be profitable with these new fees. But then again, there are those discount minimums that we need to meet in order to get that prime day badging which means so much to your sales. So for our top moving, best products, I'm still going to be at least 20% off, like I need the badging if I don't get the sales. It doesn't matter if I'm profitable or not, so I'm definitely be. I'm definitely going to be pulling back on some of the costs, like PPC, in order to fund my promotions. So I think, to answer your question succinctly, I will be definitely promoting steeply on my best products, but maybe my middle tier and my lower selling products. I might just keep those at full price because of profitability reasons. Bradley Sutton: Speaking of discounts and things like that. You know another thing that kind of rolled man 2024, when I think about it, the Q1 was just like a doozy for a few things. So the restrictions on, like coupons and discounts and, like you know, the sales history yeah, minimum discounts for coupons. Bradley Sutton: Yeah. So like, how has that effect? Like I mean, for me it didn't affect me too much on the coupon side, because I don't always use coupons. But what about you? Were you guys using coupons? And if so, has your strategy had to shift now? Grace: Yeah. So I wasn't even aware of the new discount minimums for coupons until I was looking at one of my listings and I was like why is my coupon not on? We used to really heavily do that like 5% coupon on one week, off the next week, five on the next week, just to keep some like badging on our listings Because we believe that has a really significant impact in like bestseller ranking and organic ranking and keywords. So we used to do that quite a lot. We're not doing that anymore just because we can't afford to be that steep of a discount on coupons. So we haven't actually come up with what our strategy is going to look like since that is so new. In the last like month-ish, we've kind of just been keeping our normal like promotion strategy and hopefully it doesn't impact sales too much. But that's something I can't answer right now. Bradley Sutton: Okay, yeah, a lot of this stuff is so new that it's going to take us all a little bit to try and figure out what. What we're going general PPC strategy you know PPC is they're doing more adding, as opposed to like taking stuff away or changing big rules. Like I hadn't added new video campaigns in a while like could have been maybe a year even and then I noticed, like a couple months ago, now all of a sudden I can do ASIN targeting video campaigns and keyword targeting video because I'm like, oh, that's new, that's pretty cool. But, like you know, Amazon's always launching new kinds of targeting and new kinds of, you know, what is it called for the sponsor brand? Is it like the vertical ads and things like that? What new-ish things are you doing, if any, on the advertising side? Grace: Yeah. So I agree with you. I think if you're not in Amazon every day, you're missing something. So that's something that I try to do. I'm not like actively in charge of PPC or managing campaigns, but I always like to stay abreast of like all the new different techniques and see how it works with the team. One thing that I'm really excited to try is the new store spotlight format, where you can actually click to different store pages in the sponsor brand placement, which I think looks really cool. If anything else, definitely, want to test to see if it drives extra sales. Grace: One thing for us that's challenging with sponsored brand ads, though, is as a reseller, and a lot of times we're not the exclusive reseller. Spending on sponsored ads for sponsored brands leads to sales for the brand but not necessarily sales for us. So if you're rotating in the buy box spend on sponsor brand, you're driving sales for the brand. It's not necessarily just for us. So how do we manage that? That's been a hot topic for us. Bradley Sutton: Are you personally doing anything on other platforms, be it Walmart, TikTok shop, or if so, or if not, is there anybody at your company who is focused on those channels? Grace: Yes, we are. We are really focused on TikTok shop right now. We've been using it more so as like an awareness driving tactic, more so than a sales driving tactic right now is a lot of the brands that we work with are more in a premium price point, so we've found that the TikTok items that work the best are really kind of almost that impulse item. So we've been using it to drive awareness, drive conversations around the products that we sell and the brands that we work with. And we've seen great halo effects on Amazon with branded search going up as engagement and content goes up for the brand on TikTok. So we've been using TikTok shop in that way. Grace: In terms of Walmart, that's always been a strategy for us. Transparently, Walmart just hasn't been a volume driver for us. It's been a steady but it hasn't really been a place that's warranted a ton of focus for us. But another marketplace that has been great for us is actually Target's marketplace, Target Plus, and that's been a key piece of our success, especially with working with brands who are looking for store placement at Target. For example, we've had a few items that we've listed on Target's marketplace that have done really well that have gotten the attention of a buyer and actually got store placement, which is really exciting. And at the end of the day, getting an item placed on shelves most of the time can drive more volume than a mid-tier listing on Amazon, so we tend to try to use that strategy. Bradley Sutton: How do you get on target these days, like wasn't it invite only back in the day or now that Target is adding that 360 or some kind of like? Grace: Yeah, I think it might still be invite only, but I know they've been actively adding a lot of sellers. I know that their back end is still quite archaic compared to what Amazon is. It's probably what Walmart was like four years ago. But I think it is still invite only but definitely something to reach out to your connections and see if you can get a connect with a Walmart e-comm buyer. Bradley Sutton: Yeah, I mean, that's what I've been saying about Walmart for years is the end game and the reason for Walmart.com. You know there's people who say, oh, you know, like you know a lot of the SKUs, I'll just have like 10% of my Amazon sales. No, you're not trying to. I mean sure, if it's profitable, why not increase your sales by 10%? But the main end game is you could get on the radar of Walmart buyers potentially and go 1P which increases. And then the next step is getting into 4,000 Walmart stores, which is like yes, is now going to dwarf your Amazon sales even. But on the target side totally makes sense. That you know there's not that many people buying. You know consumers buying stuff on Target compared to Walmart or Amazon's even less than Walmart. But then that's not the end game. The end game is if you can get well like, give me an example, some of those that you said you've been able to get them in Target stores, like those POs are for what? Like how many units? Like thousands, right? Grace: Yes, tens of thousands. Bradley Sutton: Tens of thousands, wow. Grace: And what's also really cool about Target's marketplace is that it's gated from a seller perspective. So once you list a product on Target, it is gated for you to sell it, which I know has become more and more an issue on Amazon, with unauthorized resellers and different brand protection strategies that are maybe a little bit gray market. So I think that's something that is really interesting to sellers who fight for the Buy Box on Amazon, and it's a little bit of a relief to be able to list it and not have to check it or wait for the Helium 10 notification to come up that the Buy Box has changed and also your advertising spend, as you can continue to advertise when you have a Buy Box. It's something that we love about Target. Bradley Sutton: Going back to Amazon, now. Let's say you've got a brand who's launching a new product, what is your go-to launch strategy these days? Obviously gone are the days of things like two-step URLs and search, find, buys and giveaways and things like that. So for your launch, are you just doing PPC and maybe having a lower price, or you're only launching stuff where there's already some kind of brand recognition, where you don't have to do too much special? Grace: We do both. So we've worked with brands who have sold on Amazon for a long time and already have hundreds of thousands of monthly searches for their brand on Amazon and we've also worked with brands that are brand new and maybe are selling a new product that doesn't quite fit into a category that exists yet on Amazon. From a review perspective, we definitely lean on Amazon Vine. I think it has been getting better - the quality of reviews and just the ease of use of that tool, just to ensure that we're adhering to Amazon's policies. But just from an overall launch strategy, we've been thinking about top of funnel marketing a lot more. It's easiest to win when you have branded search on Amazon already, just so you're showing up on that first page of search results. But we've been using we talked about TikTok shop. Using TikTok is a really important part of our launch strategy and also just advertising outside of Amazon. So working with content creators to introduce a brand or introduce a product, if it's like a new product line under a brand that maybe people are already familiar about, using promotion codes that type of thing, as well. Are you then those influencers sending people to a TikTok shop product, or sending people to go search on Amazon, or a mixture of both? Grace: We'll mostly send to TikTok shop, but we do see just like an organic halo effect and someone sees it on Amazon. They maybe have more trust for the marketplace and they go and try to find the product on Amazon. So we've got a couple of cool case studies on that. Bradley Sutton: I probably should have asked this at the beginning. But, just like you know, I know you don't have the numbers in front of you, but if you were to talk about last year's sales or projected 2024 over all the stuff that your company manages, what do you think it's going to be on Amazon, Walmart, TikTok shop and Target rough? You know I don't need exactly. Yeah. Grace: So our goal is always double every year and we have in the last two, three years, as we've expanded marketplaces, our brand partnerships and ASIN count. I think the ASIN count that I manage right now on Amazon is upwards of 50,000 ASINs, so we're always adding more products. It's so many. Grace: That's a topic for a different time of how frustrating that can be at some time. But I mean we're in the triple digit millions going into 2024, at least for the e-commerce side of things. So it's really exciting and there's a lot of growth ahead of us and I think the biggest challenge for us as a three-piece seller and a distributor is managing the profitability and the agency side of our house is looking a lot in terms of outlook is looking a lot more profitable for us. Bradley Sutton: Nice, nice. What about what's this number two thing, so the nine figures? Is Amazon only or everything together? I mean, obviously it's going to be everything, but does Amazon by itself hit that? Grace: Or not everything together? I mean yes, Amazon by itself hits that. Bradley Sutton: Okay, so what's number two then marketplace? Grace: Target. Bradley Sutton: Target over Walmart, what in the world? Grace: It is. It is. Bradley Sutton: What? That's a shocker. Grace: It is. But again, like I said, that we work with a lot more premium products and premium brands tend to lean more towards the Target customer rather than the Walmart customer. So it's probably Amazon, Target, Walmart, TikTok, right now, but that will probably change pretty rapidly. Bradley Sutton: For TikTok, where is the inventory coming from for the orders. Are you doing fulfilled by TikTok or is it coming from Amazon? Grace: No, we're doing MCF from Amazon FBA centers. We can also drop ship from our own 3PLs as well, but we like MCF cause it's easier on us. Bradley Sutton: Amazon strategies. You know like things are changing on Amazon. New data points you know come out like search query performance and new things in product opportunity. Explore just in the day, today, things of Amazon. What new things is part of your SOPs now. That maybe wasn't there two years ago. Or maybe you just think you've got some unique strategies even on something that's been around for a while because you know you can't get to nine figures without having some cool unique strategies. That's setting you apart from the competition. Grace: Yeah, I love using the Product Opportunity Explorer. It's now a daily part of what I do. I also use it to do competitive research, which might be a little bit different. So grabbing an ASIN that I'm interested in learning more about and looking at the customer insights, specifically around returns, which is a hot button topic, obviously, with this new fee coming into place with if your return rate is higher than what the threshold of the category is, there's new fees that come into play. So, just understanding what those negative insights are about your competing products and taking advantage of those in your content and I mean in your second image or in your first bullet point has been something that's worked really well for us. And as I'm going and I'm potentially auditing a new brand partner or I'm doing a pitch for new business, I'm always looking at that. I think the data that Amazon's been able to provide there is really useful and we've never had that access before. It's always been like here's how much they sell directionally. Here's what their seller ranking is. Here's the keywords that they rank on. Grace: Here's what the keyword sales are but, like, the actual sentiment from the customers is really interesting. And something that we like to use in our content Bradley Sutton: Favorite Helium 10 tool and why? Grace: I like the Cerebro. I love doing keyword research, as we just talked about and I think, finding those niche keywords and using those in your PPC. Even though it's an old strategy, it works and it's always changing and not everyone has auto campaigns anymore, so it's something that's really important to do and I still like to do it because I love to know, like, what's changing. And another, really important, like leading or trailing indicator either one would be like branded search around your competitors branded search, so just understanding how many people less are searching for your competitors versus you. I think that provides a really unique opportunity to win. Bradley Sutton: Okay. If I were to give you the keys to the Helium 10 Product Roadmap. Something you know like hey, you're in charge of all of our product team a tool or a feature or a function that we don't have that you need, what would it be? Grace: I have two, okay, I think I asked about this already but Target Plus. I'd love to get a plugin, cause I love your dashboard, where I can see, like all my different marketplaces US, Canada, Mexico, Walmart all of that rolled up into one. I know it's probably still far out, but that would be really cool to be able to see that. Maybe TikTok shop I don't know if that's coming or maybe Bradley Sutton: What would help on TikTok shop specifically? Grace: I really like the sales product performance. That's like when I come in the morning I'm like what sold yesterday. That's where I'm looking okay and that's probably my favorite part about selling on Amazon is just seeing what's selling and how I can sell more of it. And then the second piece of it would be a Walmart ask. I know there's a tool where we're able to see kind of what the sales are on the listings for Walmart. I think there's probably opportunity to get that tool just sharpened a little bit so we really can see where the opportunity is on Walmart. I think there's still a lot of questions from everyone on like who's winning on Walmart? Like we know like CPGs are winning, but what brands are winning? There's a lot of information about amazon brands who are winning, but I think Walmart's still a little bit of a Black Box. So any tools that are available from an Amazon perspective, rolling those out and sharpening them for Walmart, would be great too. Bradley Sutton: Cool, cool, all right. So, what other strategies can you help people with out there who you know like, obviously it. You know somebody might be listening to this and like, well, what does this apply to me? I'm not a nine figure, I'm not even an eight figure or even seven figure seller, but some strategies that you're doing that, hey, even if somebody's new on Amazon or maybe you know six figure seller, they could. They could definitely be doing something you haven't mentioned yet today. Grace: Yeah, I think I'm going to speak to specifically the apparel and footwear and jewelry sellers out there. It's really hard to manage the assortment and I know I manage the 50,000 ASIN count, but we've developed processes internally to make that a lot easier. And I know catalog management is probably a hot button topic for all those apparel sellers out there. Managing sizes, colors, widths, all of that, tracking the variations that's something we can help with. So, whether it's managing variations, bringing them into one listing, separating them out, testing variation strategy, that's something that's kind of niche that we do all the time with our footwear brands to see how we can gain more share of shelf or share of click on different keywords, mostly branded. And then there's also way different style guidelines for apparel and footwear and we've learned how to harness those and utilize those to the best of our abilities. So just know that you don't have to do that on your own. There's agencies and sellers out there that specialize in just that and can help you free up your time to work on the strategic stuff and we can handle the catalog management side of it. Bradley Sutton: Last question I guess would be you know, I'm assuming maybe you might use some AI things, especially having to manage so many listings like have you leverage AI in your amazon management business and, if so, how? Grace: Yes, we've definitely started utilizing it from a copy perspective. We use a bunch of different AI tools, but one thing that's worked for us is taking our keyword research, plugging it into pick the engine that you want to use, give them your product description and have them help at least get a starting point for what your bullet points and your title should be. It just saves so much time instead of sitting there and being like okay, here are my keywords, here's what I want to say, but I don't need to type all of it out on my own. So, yes, it's not going to be perfect, but it's a great place to start and, honestly, a great place to start with really anything, whether it's Amazon copy images or even just writing an email to a brand partner or a proposal to leadership it. Leadership Like it's just a super helpful tool that'll save time across the board. Bradley Sutton: Cool. Cool. All right. Last non-Amazon question. I see your Instagram. You're traveling a lot, favorite travel spots and what's on the bucket list for you that you haven't been to? Grace: Oh, my gosh. Okay. So recently my friends and I rented a beach house in Oak Island, North Carolina. It's like a tiny little town on the coast, but it was so beautiful and so fun and it was like a great way to disconnect. We literally saw dolphins from our balcony. It's like so cool. Bradley Sutton: Wow. Grace: So that was really fun. I was just kind of wholesome and nice to be able to unplug a little bit, although I never truly unplugged because slightly addicted to selling on amazon. Um, that's why we're here, right. And then, in terms of bucket list, I've never been to Europe, which is crazy. I need to get to Italy. I'm such a wine person, I'm such a like I love food. So that is on my bucket list. I hope I can get out in the next few years. Bradley Sutton: Maybe get your boss to send you to. We're doing a it's not Italy, but nearby to Madrid. End of May we are doing a workshop, high-end workshop, in Madrid. So, that could be an opportunity to business expense for your company and learn some new strategies. And you get to, you know, maybe make a side trip to Italy on your own dime. So if anybody else is interested, I'll know. I going to try and get Grace to go. h10.me/elitespain. It's open to everybody to join. All right, well, Grace, thank you so much for coming on here. It's been great to see all that you've accomplished on Amazon. I wish you the best of success in the future and maybe we'll bring you back on and let's see how you know how deep into the hundreds of millions that your company has been able to sell next year. Grace: I want to plug. I have an amazing team. This is not just me. I just happen to be the voice of them so I want to make sure I give them a shout out too. Bradley Sutton: If somebody wants to like maybe find you on the interwebs. I mean you can be incognito if you want, you don't have to answer this. But how can they find you out there? Grace: Yeah, so if you're interested in services from PowerPlay, powerplayretail.com, find us on LinkedIn. Otherwise, you can find me on Instagram or LinkedIn. I'm also like a LinkedIn crazy person, so I will respond probably in the first one minute but that's the easiest way to reach me. Bradley Sutton: Is the founder of your company, like a hockey fan or something. Is that the name? Is that where PowerPlay comes from? Grace: I get that question a lot. No, but we always like use that as kind of like a hook, and we're also in Minnesota so hockey and Minnesota. Bradley Sutton: So that's what I was about to say. Minnesota is a hockey. Yeah, okay, all right, well, Grace. Grace: PowerPlay Hockey Jerseys, so I will say. Bradley Sutton: Hey, you know me about my Helium 10 jersey, so I'm all about those jerseys. All right. Well, thank you so much for joining us and I hope to see you at maybe what Amazon Accelerate in Seattle, where's the next one. Grace: Yeah, I'll be at Accelerate. I'll be bopping around to different conferences but maybe I'll see you in Spain. Bradley Sutton: Hey, let's do it. Let's do it, all right, we'll see you later, Grace.

This week, Emily chats with Sarah Cucchiara, VP of Sales and Marketing at Tiger Pistol. Sarah has experience with both B2B and B2C businesses, working both client and agency-side for brands like Hallmark Cards, Helzberg Diamonds, Purina, GE, Diageo, Chase, and Nationwide Insurance and now Tiger Pistol, developing cross-channel marketing and advertising programs that drive results. In this episode, Sarah discusses how to put the pieces together and create a marketing strategy for your brand that responds to current innovation while maximizing the impact you're already seeing. TUNE IN FOR TOPICS LIKE: 00:55 Sarah's career journey  2:46 Social advertising trends then and now 6:14 The definition of a local partner 8:10 How to take a holistic approach to your marketing strategy 10:20 Factors to determine where your brand should have a presence online 12:30 Using TikTok as a search engine 14:48 How to stay up-to-date with a marketing world that's always changing 18:42 Ideas from big brands you can apply to your small business  22:02 What your data is trying to tell you 24:04 Local marketing shifts Sarah is excited about Listen to this week's Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Sarah's episode: #2: Local PR for CPG Brands & Beyond | Delaney Vetter, PR Strategist and Copywriter ⁠#3: Transitioning from Events to Ecommerce | Emily Harpel, Art of Sucre⁠ Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you're hoping to learn more about! Follow along with Sarah: ⁠ LinkedIn  Meet Tiger Pistol: Website Connect with Host Emily: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Follow Local Marketing School on Social: Instagram | TikTok | YouTube  Follow Hummingbirds on Social: ⁠Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide!  Curious what type of influencer you should be working with? Take our quiz!  This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.

Brought to you by Attio, the next generation of CRM: https://bit.ly/AttioThePeel Bill Shufelt is the Founder and CEO of Athletic Brewing, the craft brewer that created the non-alcohol beer market in the US. Bill takes us inside the early days of starting the company, including realizing there was an opportunity to make non-alcoholic beer, finding a co-founder, struggling to find early investors, building multiple breweries, and getting into Whole Foods before launching. Our conversation is a case study on creating a new market - I hope you enjoy. Timestamps: (00:00) Preview (04:10) Becoming the #1 beer in Whole Foods(05:54) The history of non-alcoholic beer(10:41) Why an outsider had to create this new category(15:34) Health benefits of avoiding alcohol(17:51) Turner tries the beer(22:49) Bill's wife pushing him to start Athletic Brewing(26:38) Writing a 96 page white paper on non-alcoholic beer(28:42) Quitting his job to start six months of research and networking(30:21) Meeting the perfect co-founder after 100's of meetings(32:34) Putting his life savings into a warehouse and brewing equipment(33:04) The importance of setting company values early on(34:23) Brewing the first beer in Gatorade jugs(36:16) Selling the first bottles to retailers(37:42) Explosive growth in 2019(39:39) Why new products and D2C helped them scale so fast(40:39) Using TikTok to sell-out new product launches in 30 seconds(42:00) The value of doing early customer service himself(44:45) Getting to 61% market share in non-alcoholic beer(46:10) Struggling to raise the first angel round(48:34) Using consistent investor updates to easily raise the Seed, Series A, and Series B(50:47) Transitioning to institutional capital for its Series C(52:33) Betting on a new category to expand market size(55:44) Information access is enabling healthier consumer behavior(58:11) Bill's early strategy for marketing the product(1:01:43) The importance of over communicating with your investors(1:03:44) Why retailers like Athletic Brewing's unique omni channel approach(1:06:16) How building its own breweries and supply chain enabled its unique strategy and better margins at scale(1:09:04) Getting into Whole Foods before launching(1:11:31) Doing unscaleable things over and over again(1:13:50) Why entrepreneurship is a long game(1:14:22) Most of Athletic's new products come from the team Check out Athletic Brewing: https://athleticbrewing.com/ Where to find Bill: LinkedIn: https://www.linkedin.com/in/bill-shufelt-650059138 Where to find Turner: Twitter: https://twitter.com/TurnerNovak LinkedIn: https://www.linkedin.com/in/turnernovak/ Newsletter: https://www.thespl.it/

In this episode, we talk about YouTube and podcasting with a focus on the growing success of Nick's new show, "The AI Briefing." We also compare YouTube and Apple Podcasts, weighing up audience reach, content management, and monetization. Is YouTube on its way to being a preference for podcasters? Plus, we hash out the age-old debate: laptops or desktops for podcast production; based on a question brought to us by one of our Facebook group members. Episode Highlights: [7:40] Ice-breaker: Which is best for podcasting a laptop or a desktop computer? [12:41] Podcast production needs and software requirements. [18:04] Video editing software and hardware preferences among podcasters. [23:34] Podcast growth, AI, and YouTube engagement. [31:48] AI in podcasting, with tips for utilizing YouTube. [37:06] Using TikTok for podcast distribution, with mixed opinions on its effectiveness. [40:46] YouTube's role in podcasting, with insights on analytics and audio integration. [44:35] YouTube's impact on podcasts, ads, and monetization strategies. Links & Resources: A Question from Our Facebook Group: https://www.facebook.com/groups/empoweredpodcasting/permalink/621842093482796/ The AI Briefing (Nick Nalbach): https://www.youtube.com/watch?v=ZEQ2h7piyhk&list=PLVNpFo4UzJS6VC2T0uYmEELvKQMRHSTAA YouTube Podcasting 101: https://eventsonair.withyoutube.com/events/youtube-podcast-sessions YouTube Best Practices: https://support.google.com/youtube/answer/13525207?hl=en Empowered Podcasting Conference: https://empoweredpodcasting.com/  If you found today's episode insightful, please share it with a friend, and remember to rate and review us. Your support helps us bring valuable content to your ears. Join us LIVE every weekday morning at 7am ET (US) on Clubhouse: https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w   (Coming soon to LinkedIn Live...) Brought to you by iRonickMedia.com and NextGenPodcaster.com Please note that some links may be affiliate links, which supports the hosts of the PMC. Thank you! --- Send in a voice message: https://podcasters.spotify.com/pod/show/podmornchat/message

Ali built an audience of over 7,000 subscribers before he even sent the first issue of his newsletter, AI for Work. He would only end up sending 13 issues before (at approximately 30,000 subscribers) he went looking for advice on how to monetize and ending up selling the whole thing instead.We spent an hour discussing:

Tune in for an episode on “Current Trends” – This week's episode is highlighting the "good" of social media, specifically TikTok, when it helps people with things like caregiving. Inspired by a specific account, @MollyBellDeaton, this episode dives into utilizing TikTok to highlight a caregiving journey. Tune in! Sources and episode transcript can be found at: LegalTeaPodcast.com.

Full Hour | In today's second hour, Dom continues the Dom Giordano Program by returning to a burgeoning topic from the week, the bill concerning a TikTok divestment from the communist China government. Dom asks his producer Dan whether he's changed his headstrong stance supporting a ban of the social media platform, with Dan telling that he's read the text and is comfortable with the specificity concerning TikTok itself, noting that the Presidential power offered in the new bill comes with, what he believes to be, acceptable conditions. Then, Dom returns to the topic of 2024 election strategies, stressing again the importance of utilizing mail-in balloting and legal ballot harvesting to our advantage. Then, in Dan Time with Dom, Dan and Dom discuss a couple shows worth watching over the weekend, including the surge in popularity of SyFy's Resident Alien. (Photo Illustration by Michael M. Santiago/Getty Images)

Want A FREE copy of our 4C Million Dollar Content Course for FREE, or a FREE Consultation Call, click here :https://charlieslivetraining.com/4cmainBook your Free Consultation Call Now: https://consult.7figurescalingsystems/Connect With Me On Other Platforms:Instagram: @sevenfigurescalingsystemsYoutube: https://www.youtube.com/@7figurescalingsystems Hosted on Acast. See acast.com/privacy for more information.

Today I have Amanda Kohal Founder & Digital Strategist of The Wolfe Co. and creator of The Instasite who is a return guest on the podcast, she was on episode 3 sharing how she made 6 figures from one TikTok video. She's back here with us for another deep dive into all the social media strategies, trends, and predictions you need to know for 2024 to make more money online and increase your visibility. In this episode, we chat about: Key strategies & trends on social media for 2024 Using Tiktok & Instagram together to increase visibility & income Breakdown of the Instasite framework that generated over 6 figures Helpful resource: The Instasite - a step-by-step strategy guide specifically created for business owners who are tired of spending hours creating content Instasite Customization Upgrade Connect with Amanda: IG: thewolfe.co TT: amandakohalwww.thewolfe.co Connect with me: IG: @vivaciouslymarina Website: livinvivaciously.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/marina69359/message

Dive headfirst into the abyss of digital dangers and delights as we navigate the tumultuous tides of TikTok's EU troubles and the entangled web of online dating apps.  Crack open the virtual handcuffs of misinformation with us as we celebrate the ingenuity behind National Handcuff Day and sift through the media's tech tales with a discerning eye. Forget about the viral smart toothbrush botnet scare; we're here to debunk the bunk and ensure your digital hygiene is as impeccable as your dental routine. Amidst the sparks of controversy, we uncork the robust world of whiskey with an immersive tasting of Smoke Wagon's Batch 155A. But it's not all smooth sipping – we're on high alert, dissecting email scams with a splash of humor and a hefty pour of hard-won wisdom to keep you a click ahead of cyber tricksters. Our palates may be titillated by bourbon, but our brains are buzzing with the challenge of separating fact from fiction in the wild west of internet news. Don't fall prey to fake narratives; instead, let us guide you through the maze of modern media with our trusty torch of truth.Wrap up your gadget with a towel, not rice – we're setting the record straight on smartphone salvation. So plug in, pour yourself a dram, and prepare for an episode brimming with revelations, recommendations, and truth for your technology news.Episode 193: Starts at :30Episode 193: This week on TechTime with Nathan Mumm®, we talk about the latest and greatest in technology. First, we'll discuss some of the controversies surrounding TikTok, the maker of Tinder and Hinge, and the Lockbit cyber-criminal gang. Then, we'll take a trip down memory lane and look at the Apple QuickTake 100. Next, we'll expose the media's false claims about a particular technology and why they owe an apology to the public.  After that we'll read some of the emails we received from our listeners and our own on the segment LETTERS. And finally, what is the best way to dry a wet phone? All this and more on TechTime with Nathan Mumm.Stay tuned for all this and more, only on TechTime Radio with Nathan Mumm, the show that makes you go "Humm" Technology news of the week for February 18th - 24th, 2024--- [Now on Today's Show]--- [Top Stories in Technology]The European Union opens a formal probe of TikTok under the Digital Services Act, citing child safety, risk management, and other concerns, as the President gives in to Byte dance for the election. Maker of Tinder, Hinge, sued over 'addictive' dating apps that put profits over loveUK leads disruption of major cyber-criminal gang Lockbit. --- [Pick of the Day - Whiskey Tasting Reveal]Smoke Wagon Uncut Unfiltered Straight Bourbon (Batch 155a) | 113.08 Proof | 85.00--- [Letters]TechTime Staff share this week's informative emails that were received during the week. This includes scams, phishing emails, and all-out mistruths disguised as legitimate emails. --- [This Week in Technology]This Week in Technology: February 17, 1994 - Apple QuickTake 100 --- [Marc's Whiskey Mumble]Marc Gregoire's review of this week's whiskey--- [Technology Fail of the Week]This week's “Technology Fail” comes to us from every Media Outlet that talked about "Hacked Toothbrushes" --- [Mike's Mesmerizing Moment brought to us by StoriCoffee®] Question:  Why is the President now using TikTok when the Whitehouse wanted to ban this application? --- [Nathan Nugget]To use rice or not to use rice on getting that water out of your phone--- [Pick of the Day Whiskey Review]Smoke Wagon Uncut Unfiltered Straight Bourbon (Batch 155a) | 113.08 Proof | 85.00Mike: Thumbs UpNathan: Thumbs Down

The number of migrants arriving at the southern border is unprecedented. Last year, U.S. Customs and Border Protection recorded two-and-a-half million instances of detaining or turning away people attempting to cross into the United States from Mexico. So what's the fastest growing group among them? Chinese migrants. Yes, you heard that right…Chinese. We saw large groups, including many from the middle class, come through a 4-foot gap at the end of a border fence 60 miles east of San Diego. The illegal entryway is a new route for those hoping to live in America.  Just after sunrise, we saw the first group of migrants make their way from Mexico…through a gap between the 30 foot steel border fence and rocks.  Ducking under a bit of razor wire and into the United States. We were surprised to see the number of people coming through from China...nearly 7,000 miles away. Our cameras, and at one point this armed Border Patrol agent standing 25 feet away…. did not deter them.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/darien-dunstan3/message

"Am I too old for TikTok?"You're likely not! TikTok is a fun and trendy way to get newer eyes on your brand. Listen to this episode for tips on expanding your brand's reach. Episode HighlightsMy love-hate relationship with TikTok (and why I love it now!)What's been working so far with my TikTokTips to get started or optimize your TikTokResources and LinksCapCutMarketing and Margaritas PodcastSchooled in Socials PodcastLet's connect!TPT Store: The Southern TeachWebsite: thesouthernteachdesigns.comInstagram: @thesouthernteach.designsFacebook: The Southern Teach Design and BrandingMentioned in this episode:Book a 90-minute 1:1 Brand Strategy Session!Get support on creating or refining your brand strategy! In this service, we will meet via Zoom for a 90-minute strategy call with exercises to define your core values, target audience, unique positioning, and messaging.Book a 1:1 Brand Strategy Session!Branding and Product Listing TPT Templates!Done-for-you templates that are completely editable for TPT sellers and teacherpreneurs to make their own? Say no more! I have ready-to-use Canva and PPT templates that are designed in a way that make it EASY to plug in screenshots, photos, or square images, type what you need, change the colors, fonts, and more! Learn more about TPT Templates!

In this episode, we are joined by Diane Marie Pisera, a maven in the world of entrepreneurship and strategic online presence. Diane, with her wealth of business acumen, dives into the nuances of self-reliance in business and the courage it takes to make decisions independently, contrasting with the collaborative safety net found in corporate roles. Throughout the episode, Diane offers sage advice on the art of decisiveness and the constant companion of responsibility in entrepreneurial life. Her philosophy underscores that while the pressures of autonomy can be daunting, embracing them is pivotal to adapt and thrive. Listeners will find solace in Diane's candid acknowledgment of the initial stress of entrepreneurship, coupled with her assertive guidance for overcoming it. One focal point of discourse is Diane's strategic approach to social media—a tool that can both empower and overwhelm. Diane champions the idea of carving one's niche in the digital ecosystem by concentrating efforts on a few select platforms and crafting a clear, consistent content methodology. She details the intricacies of calibrating content for various social mediums, from the professional landscape of LinkedIn to the vibrant realms of Instagram and TikTok, ensuring alignment with each platform's unique user behavior and preferences. Tune in to this insightful episode for a comprehensive guide to refining your business strategy, social media finesse, and networking wisdom. WHAT'S COVERED IN THIS EPISODE 09:04 Owning a business means being decisive always. 14:34 Define purpose, focus on specific subjects, consistency. 18:58 Using TikTok text for better visibility. 27:50 Verified testimonials on LinkedIn add extra trust. 40:55 LinkedIn analytics improve post performance through engagement. CONNECT WITH OUR GUEST Website: https://www.dmbconsulting.co Instagram: https://www.instagram.com/dmbconsulting LinkedIn: https://www.linkedin.com/in/dianemariepisera YOUR RESOURCES Work 1:1 with Jessica Frigon: https://www.projectloveco.com/services CEO Thrive Kit: https://projectloveco.myflodesk.com/ceothrivekit

On this week's episode Mac and Stock welcome Stephanie Garcia (Mamabreaks) to the podcast. During the episode we hear Stephanie's collector journey, starting as a child collecting baseball card, watching Star Wars movies with her dad, as well as: Using TikTok to learn about (and practice) content creationFollowing her passion of cards and breakingExpand her breaking business beyond herself into a sustainable businessPushing for more educational content in the hobby"Lean in to being yourself" in the hobby and on cameraYou can follow Stephanie's journey through the links below:mamabreaks on IGmamabreaks on TikTokmamabreaks on YouTubeFollow Mac and Stock on InstagramMac_cardcollectionStockn_tradeThis episode is brought to you by our friends at Loupe :) Hosted on Acast. See acast.com/privacy for more information.

In this conversation, Cindy Hayward, owner of a pizzeria, discusses various aspects of running a restaurant business and marketing strategies.  They discuss strategies for increasing engagement with stories, maximizing reach and consistency, utilizing email and text marketing, and the concept of overposting. Bruce also creates an action plan for Cindy to follow and suggests a follow-up in 30 days. Chapters 00:00 Introduction and Overview 05:20 Background and Business Overview 09:07 Challenges and Growth Strategies 11:26 Marketing Strategies: Instagram and Social Media 15:19 Email and Text Marketing 20:28 Optimizing Instagram Posts and Reels 24:08 Frequency of Posting on Instagram 26:00 Using TikTok for Marketing 28:31 Website and Social Media Integration 35:35 Summary and Action Plan MY OTHER SOCIALS:

How China is using TikTok for Medical Dominance by Nick Espinosa, Chief Security Fanatic

Dr. Jordan B Peterson sits down in-person with recently “canceled” comedian Matt Rife. They discuss the incident in question, his viral response, the prominence of crowd work in his act, his early career start at the age of 15, the innovative use of social media to build his name, and the real reason he remains unapologetic for having a sense of humor. Matthew Steven Rife was born in 1995 and is an American standup comedian and actor. He started early, entering a school talent show at the age of 14 after being encouraged by a friend. Finding this to be a success, he went professional the next year at age 15. Using TikTok, he managed to consistently go viral with his stand up and "red flag" crowd work. He then entered the arena full time, using social media to grow his name before producing three straight-to-YouTube comedy specials from 2021 to 2023. This year, he debuted his first Netflix special, "Natural Selection."  - Links - For Matt Rife: On X https://x.com/mattrife?s=20 On Youtube https://www.youtube.com/channel/UC2mKA8JTOCeodl9bEK7w42Q On Tiktok https://www.tiktok.com/@matt_rife?lang=en  Full Specials: “Only Fans” https://www.youtube.com/watch?v=kzgFwZEAHZQ “Matthew Steven Rife” https://www.youtube.com/watch?v=1AwsR1iqsuE “Walking Red Flag”  https://www.youtube.com/watch?v=1HkmMXprPwI&t=768s Watch “Natural Selection” on Netflix now!

Find out how our friend Jenn Ghigna has generated 7 CLOSED transactions in the last 12 months using TikTok. No you don't have to go viral. No you don't have to have 100K followers. No you don't have to sing and dance. No you don't have to master fancy transitions. Jenn keeps it real and simple! She's sharing her best advice on our podcast. Follow Jenn on TikTok @sheppardafbrealtor Oh Yeah, did we mention Jenn also helps agents serve Military bases nationwide?   Find out more at our WEBSITE SOCIALS: Facebook. I  Instagram. I Youtube #realestate #realtor #realtormom #realestatemom

We are joined in the studio by professional marketing specialist and bowler (Jeb Brantner) with United Country Real Estate, as he takes through the process of using TikTok.  In recent years TikTok has become one of the most popular social media apps and one of the highest trafficked search engines on the planet.  Realtors and Auctioneers that have embraced this technology platform are finding strong value with lead generation and brand recognition.  Jeb takes us through the process of creating a trending TikTok video and measuring results.  Another great podcast show, we hope you find value in this episode. If you want to reach out to Jeb Brantner contact him at jbrantner@unitedcountry.com UC TikTok page  

If your strategy isn't working, you gotta turn things around and reinvent it! This is exactly what Staci Hall did to transform her network marketing business, and she is crushing it on TikTok right now! “What works for me may not be what works for you, but it's amazing when you find it! So don't stop trying!” More juicy resources: https://mylifestyleacademy.com/blog/ https://mylifestyleacademy.com/download/ 00:00 - Episode intro 03:05 - The secret to becoming influential without being an influencer 07:02 - If you're looking for the easiest way to put your brand out there, this strategy is for you 09:34 - All it takes is one TikTok a day to skyrocket your following! 15:15 - Here's how you get never-ending leads and become irresistible 19:13 - This may sound counterintuitive when talking about short-form videos, but it works 22:21 - Episode outro  

Welcome to this episode where we explore the captivating world of bingeable content and the art of connecting with your ideal clients through your content. Get ready for some invaluable tips and tricks that will transform the way you approach content creation, making it truly binge-worthy. Plus, we have a special guest today, Jasmine Partida, a seasoned social media strategist, who is here to share game-changing insights that can have a significant impact on contractors and their content strategies. Stay tuned for a deep dive into the power of engaging storytelling and audience-focused communication. In this episode, we discuss… Crafting effective "I help" statements for contractor marketing. Overcoming the fear of creating content and avoiding perfectionism. The power of raw and authentic content on social media. Leveraging partnerships and collaborations with other professionals. Using TikTok's features like stitches and duets to engage your audience. Links to resources: Book A Call With Triplett: Call with Triplett The Pond Digger - https://theponddigger.com/   You can also check out The Pond Digger's products at: http://helixpondfiltration.com/  TWT Contractor Circle TWT Contractor Power Circle   And follow his adventures in the pond world at: Instagram  Facebook  TikTok

In today's episode, we're joined by Kara Fades, the talented hairdresser who's been making waves on TikTok. Kara charges a cool $125 for her haircuts and even treats her clients to a hand massage while they sit in her chair. But today's topic of discussion is whether Kara should charge even more for her top-notch services.  Along with co-hosts Matt and Ari Gold, we dive into a variety of topics, ranging from business ideas to the appearance of Daddy Long Neck. We even brainstorm some possible names for a new business venture that offers haircuts and adult services in Nevada.  But we don't stop there. We also talk about the ups and downs of being an influencer, the potential market for butthole shaves (yes, you read that right), and the merits of OnlyFans beyond adult content.  Kara also opens up about nicking a client's genitals during a haircut and confesses to doing one happy ending. But don't worry, she assures us that it's not as sexual as people might think.  Intrigued yet? I thought so. So go ahead and listen to this wild and hilarious episode now. Trust me, you won't regret it.  TIMESTAMPS: 00:00 Kara Fades charges $125 for haircuts and massages 03:43 A humorous conversation about a massage parlor's services 07:27 Men discussing micro-penises in the context of haircutting 10:55 Discussion about cutting hair and only fans 17:07 A conversation about Anthony Davis' unibrow and expensive facial treatment. 20:56 Possible business prospect combining haircut and strip club 23:55 Using TikTok as a platform to maximize accessibility and increase revenue Sean Instagram: https://www.instagram.com/seanmikekelly Kara Instagram: https://www.instagram.com/karasfades/ Ari Instagram: https://www.instagram.com/arigoldeth/ --- Support this podcast: https://podcasters.spotify.com/pod/show/digitalsocialhour/support Learn more about your ad choices. Visit megaphone.fm/adchoices

Sara welcomes Libs of TikTok Founder Chaya Raichick to discuss how she turned her revulsion at radical activists trying to confuse kids about gender and sexuality into one of the most influential profiles on Twitter. They also discuss how China is using TikTok to divide and distract Americans and how TikTok has very different algorithms for users in China than it does here. Raichick also believes that the gender madness is coming from a small slice of far leftists who just make a lot more noise than the rest of us.Sara also shares more unique insights into the Biden administration's classified documents scandal and how Seattle is reaping the consequences of defunding the police there.Please visit our great sponsors:Allegiance Goldhttps://protectwithsara.comClick or Call 877-702-7272 tell them Sara sent you and get $5,000 of free silver on a qualifying purchase. My Pillow https://www.mypillow.com/carterStart the new year in the Giza Dream Sheets from as low as $29.98!The Association of Mature American Citizenshttps://amac.us/carterThe benefits of membership are great, but the cause is even greater.