The Tom Toole Sales Group Podcast

Are you a real estate buyer's agent making one of these critical mistakes without even realizing it?

What's really going on in the Greater Philadelphia housing market? In this May 2025 market update, we break down the latest real estate statistics for Philadelphia, the surrounding counties, South Jersey, and Northern Delaware.

Tired of empty pep talks and unstructured mentorship in real estate? In this video, Paul Haitayan, Brian Blalock, and their team share a proven mentorship system that actually delivers results. Discover the 3 C's of real estate success — Clarity, Communication, and Commitment — and how they create a high-performance culture that builds confident, top-producing agents from day one.

For the first time in six years, U.S. housing inventory has surpassed 1 million homes — and that's huge news for both buyers and sellers. In this market update, we break down what this means for you, with real data from the greater Philadelphia area and national trends. You'll learn:
✅ Why competition is easing for buyers
✅ What sellers can do to stand out
✅ 3 strategic opportunities you can act on now
✅ How the latest jobs report impacts mortgage rates Whether you're looking to buy, sell, or invest, this is the insight you need to navigate today's shifting real estate landscape.

Too many real estate agents proudly claim they work "by referral only" — but in today's low-transaction market, that mindset can crush your business growth. In this video, we break down why relying on referrals alone is a major mistake in 2025, and what you should be doing instead. You'll learn: * Why referral-only is risky in a shifting market * The 3 lead pillar strategy every top agent uses * Practical ways to build multiple lead sources (without burnout) * How to future-proof your real estate business

Is your midday break sabotaging your success? In this video, we dive into the controversial but powerful mindset shift that can transform your daily productivity — especially if you're in real estate or any results-driven business. Discover why high achievers don't plan their day around lunch and how you can turn that “break” into your biggest business advantage.

Want to win more clients and close more deals? In this video, we break down three powerful videos you can start using today to increase your conversion rates as a real estate agent. Whether you're trying to sign new buyers, land more listings, or get your offers accepted, these video strategies will help you stand out from the competition. Here's what you'll learn: *

On May 16th, Moody's downgraded the U.S. credit rating from AAA to AA1, sparking big questions about how this could impact the housing market, mortgage rates, and borrowing costs. In this video, we break down what the downgrade really means, how markets have reacted in the past, and why homebuyers and sellers in today's market should stay informed — not alarmed.

Are your clients hesitant to buy or sell right now? In this video, we break down the three most common real estate objections in today's market:
 1️⃣ Concerns about the economy 2️⃣ Lack of inventory 3️⃣ Trying to "time the market" Learn 4 tactical ways to handle these objections with confidence. We cover real-world scripts, smart questions to ask, and proven strategies like the Magic Buyer Formula and Inventory OFQs. Whether you're an agent or team leader, these tips will help you turn uncertainty into opportunity and move your clients forward.

Think you need to wait for the "perfect market" to buy a home? Think again. In this video, I break down the magic formula every buyer should use to confidently make a move—regardless of interest rates or market shifts. You'll learn:
✅ What the Fed's latest decision means for mortgage rates
✅ Why rates may stay in the 6.5–7% range for a while
✅ How increased inventory and stable demand affect your opportunity
✅ The 3 key components to determine if now is the right time to buy Whether you're in the Greater Philadelphia area or anywhere in the U.S., this advice will help you cut through the noise and focus on what really matters in your buying decision.

Meet Cayden—a rising star at the Tom Toole Sales Group who's on fire with 5 real estate deals in just 60 days, including a coveted listing. In this episode, we break down what makes Cayden different: his relentless work ethic, deep focus on client education, and the ability to build real trust through understanding the entire home buying or selling process.

The April jobs report is in—and it's stronger than expected, with 177,000 new jobs added versus the forecasted 133,000. Unemployment remains steady at 4.2%, labor force participation is up, and the Fed is expected to hold rates steady in the upcoming meeting. In this market update, we break down what these numbers mean for mortgage rates, housing demand, and your next move—whether you're buying or selling. Plus, insights into why now might be the ideal window for real estate activity before the typical summer slowdown. Timestamps:
 00:00 – Jobs Report Overview
 00:45 – Unemployment & Labor Force Stats
 01:18 – Fed Policy Outlook
 01:58 – Impact on Mortgage Rates
 02:45 – Housing Market Insights for Sellers
 03:30 – Tips for Buyers in Today's Market
 04:00 – Key Takeaways & Final Thoughts

Meet Super Agent Joe Stike, a rising star who joined the team and hit the ground running — closing 2 homes in just 30 days! In this interview, Joe breaks down exactly what's working for him in today's real estate market — from relentless outbound communication and follow-up strategies, to securing buyer agency agreements and staying compliant with NAR changes. ✅ Learn how he uses texts, emails, and drip campaigns to stay top of mind
 ✅ Hear how he builds rapport with clients and gets in front of them fast
 ✅ Discover his mindset hacks for staying persistent and productive
 ✅ See what daily habits keep him ready for action (even from his truck!) Whether you're a new agent or a veteran trying to break out of a rut, this video is packed with actionable advice and real-world tactics.

Are you winging it with clients and wondering why your real estate results are inconsistent? It's time to STOP practicing on your paychecks and start role playing like a pro. In this powerful video, we break down 6 game-changing reasons why consistent script practice and role play will transform your confidence, communication, and bottom line. You'll learn how role playing helps you: ✅ Build confidence & fluency ✅ Anticipate objections ✅ Improve tonality & delivery ✅ Solve client problems with ease ✅ Stay consistent across your team ✅ Close more deals with less stress This is a must-watch for new agents, seasoned pros, and team leaders alike. Start practicing the right way—before the client conversation begins.

Wondering what's really happening in the Greater Philadelphia real estate market?

Want to grow your real estate business faster and more consistently? In this video, I break down the six key frequencies of communication every top-producing agent should be using to stay in front of clients and leads—voice-to-voice, text, email, social, direct mail, and face-to-face. You'll get a look at the exact marketing plan our team uses every day to generate leads, deepen client relationships, and stay top of mind in a crowded market.

Are President Trump's proposed tariffs about to make new homes even more expensive? In this video, we break down how tariffs on Canadian softwood lumber, steel, and other imported materials could increase construction costs by up to 6% — potentially adding $9,200 or more to the price of a new home. We dive into: - The real numbers behind Canadian lumber and its role in U.S. construction - Projected price increases in Philadelphia and surrounding counties - Insights from real estate economists like Selma Hepp and Logan Mohtashami - Why this might be more about negotiation than policy Whether you're a homebuyer, builder, or investor, you'll want to understand how these tariffs could affect your bottom line.

In this video, learn how to optimize your real estate business by mastering the stages of the sales process using your CRM. Discover key tips for realtors to boost their client conversion rate, improve follow-up strategies, and secure more appointments. Whether you're just starting or looking to level up your skills, this video will help you focus on the right steps, celebrate your wins, and detach from the outcome for long-term success. Watch now to take your real estate business to the next level!

Are pocket listings or private exclusive listings really the best way to sell your home? In this video, we break down the data showing how holding your home off the MLS can cost you time and money. Discover the benefits of listing your home on the MLS, including potential price increases and faster sales. We also share insights from a recent study and offer tips on the best strategies for selling your home quickly and for top dollar. Don't fall for the hype—watch now to learn more!

Welcome to "Doing Season!" In this video, we dive deep into the key actions every real estate agent should take to thrive in Q2, the most productive time of the year. Learn how to track your activities, prioritize top prospects, stay on top of your time-blocking, and break through mental barriers to push your business to the next level. If you're ready to see results, this is the season to implement, stay focused, and take consistent action. Don't miss out on these powerful tips and strategies!

How Super Agent Tim Stayed Ahead in a Tough Market | Best Agent Hacks 360 by The Tom Toole Sales Group Podcast

Moving can be stressful, especially when you're buying and selling a home at the same time. In this video, I break down how to manage the timing and multiple real estate transactions to make your move as smooth as possible. Learn how to reverse engineer your ideal move-in date, prepare your home for sale, and understand the average timelines to help you plan effectively. If you're thinking about moving, make sure to subscribe for more real estate tips, and check out the link in the comments to schedule a call with our team for expert guidance!

In this episode, we dive into the latest inflation data, Federal Reserve expectations, and what this means for both buyers and sellers in the real estate market. With inflation lower than expected and mortgage rates stabilizing, there's a sense of optimism as we head into 2025. Whether you're looking to buy or sell, this podcast breaks down what you need to know about market trends, seasonal inventory, and preparing for your next move in real estate. Tune in for expert insights and tips on navigating these changes.

Looking to get more listings and boost your real estate business? In this video, I'll walk you through a proven 4-point plan to keep your listing pipeline full, including daily actions you can take to stay consistent and productive. From connecting with your sphere of influence to re-engaging past clients, learn the strategies that can help you secure a listing in just 12 days. Whether it's a phone call, email, or follow-up strategy, these actionable tips are designed to keep your real estate career thriving all year long. Don't miss out—watch now and start making things happen!

In this video, we dive into the current trends in the housing market, highlighting the rising inventory and increased buyer demand. With more homes coming to the market and mortgage rates dipping, both buyers and sellers need to be prepared. We discuss the latest stats, share insights on the market's shift, and outline three essential pricing strategies for sellers. Whether you're considering selling or buying in the next 6 to 18 months, this video provides valuable advice on how to navigate the changing real estate landscape. Don't miss these expert tips for staying competitive in today's fast-paced market!

In this video, we breaks down the four different types of salespeople in the industry and explains how to avoid becoming a "know-it-all" agent. From tips on how to level up your sales game by practicing scripts, improving your appointments, building a strong knowledge base, and seeking feedback from others. Whether you're just starting out or a seasoned agent, these actionable insights will help you become a top-tier, Titan agent in the real estate market.

Have you ever had a potential client tell you they were meeting with another agent?

In this video, Lilly Krissinger shares how she successfully won a competitive multiple offer situation using FHA financing—often overlooked by sellers. Discover the powerful strategies, like the "one-two punch," that made her offer stand out, including escalation clauses and paying the seller's transfer tax. Learn why it's not just about the offer price and how being creative with terms can make all the difference. Whether you're a first-time homebuyer, an agent, or simply interested in real estate tips, this is a must-watch for anyone looking to win in competitive markets!

In this video, we'll explore why motivation matters more than anything else in the current real estate market. With fewer transactions and increased challenges, focusing on highly motivated clients is key to success. Learn how to ask the right questions to identify motivated buyers and sellers, and hear statistics on the evolving real estate landscape. Whether you're a buyer's agent or a seller's agent, these strategies and question frameworks will help you navigate the changing market and grow your business. Time Stamps: 00:00 - Motivation matters more than anything in a changing market 00:30 - Why motivation is crucial in 2025's real estate market 01:00 - Real estate statistics: Changes in homebuyer demographics and market behavior 02:00 - How to identify motivated buyers and sellers 03:00 - The D's: Key motivators behind real estate transactions 03:44 - Question #1: What got you excited about looking at this home? 04:38 - Question #2: Where are you thinking about moving to? 05:33 - Final tips on how to identify true motivation in buyers and sellers

In this video, we break down the 5 key components of accountability that every successful real estate agent must embrace. From setting crystal-clear expectations to taking personal responsibility, we'll help you develop the mindset that separates top performers from the rest. Learn how data-driven tracking, accepting feedback, and owning your outcomes can skyrocket your career. ⏰ Timestamps: 00:00 - Introduction: Why Accountability is Key in Real Estate 00:26 - The Power of Clear Expectations 01:58 - Data-Driven Tracking for Success 03:52 - Personal Responsibility and Owning Your Outcomes 05:32 - The Importance of Accepting Feedback 06:16 - Closing Thoughts: How Accountability Transforms Your Career

In this video, we dive into the importance of tracking and measuring key metrics in your real estate business. Without data, you're just guessing, and that can lead to missed opportunities and poor decision-making. Learn the essential numbers to track, how they affect your sales, and how to turn that data into actionable steps to grow your business. From lead sources to conversion rates, we'll guide you on what to measure and why it's crucial for sustainable growth. Timestamps: 00:00 - Introduction: The Importance of Tracking & Measuring 00:15 - The Super Bowl Analogy: Why You Need a Scoreboard in Business 00:27 - Data-Driven Decisions: How Tracking Helps You Avoid Guessing 00:53 - What to Track: Key Metrics for Real Estate Success 02:01 - Conversion Funnel: From Conversations to Sales 03:05 - Tracking Financial Metrics & Lead Source Profitability 04:00 - How to Use a CRM & Software to Track Your Progress 05:10 - How Tracking Leads to Growth: Identifying Activity vs. Skill Gaps 06:20 - Final Thoughts: Use Data to Make Real Improvements in Your Business