The Tom Toole Sales Group Podcast

NAR projects membership will drop by 200K in 2026 — and with an 87% agent failure rate, the market is unforgiving. In this video, Tom breaks down the #1 roadblock stopping agents from reaching their potential — and the proven process top performers use to win. If you're ready to track your numbers, run plays that work, and build consistency, watch now.

Only 2.8% of U.S. homes sold in 2025 — the lowest turnover rate since the 1990s — and first-time buyers just hit a record low at 21%. Why is this happening? What does it mean for buyers + sellers? Here, I break down: ✅ Why turnover is so low ✅ How low inventory + affordability are reshaping the market ✅ Advice for buying + selling in 2025

Most agents lose clients after a great meeting because they fail to set clear next steps. In this video, Tom breaks down BAMFAM — Book A Meeting From A Meeting — the simple process top producers use to keep momentum, handle objections, and move clients through the funnel. Learn the exact questions to ask, how to lock in next appointments, and easily increase conversions.

Jerome Powell's latest comments rattled the markets after a widely expected 25 bps rate cut — pushing mortgage rates back up despite hitting 3-year lows earlier in the week. Here's what happened, why Powell's wording matters, and what buyers & sellers in Greater Philadelphia should do now. We break down inflation data, jobs, predictions for December, and how to navigate housing decisions today.

It's business-planning season — but most agents are doing it wrong. You don't need a 7-page packet you'll never look at again… you need ONE page that drives clarity, focus, and sales. Here, I break down the simple 5-part one-page plan: goals, lead pillars, daily income activities, business-building actions, and accountability.
Use this blueprint to boost productivity and win more business in 2026.

Moody's Analytics projects U.S. home prices will rise steadily through 2035 — with the Greater Philadelphia suburbs expected to outperform the national average. In this video, we break down forecasted price growth, local equity expectations, and what buyers and sellers should do next.
If you're planning to make a move, now may be the smartest time.
 Have questions? Schedule a call with our team.

Most real estate agents wing their listing and buyer appointments — and it's killing their conversion rates. According to Harvard Business Review, face-to-face meetings can boost conversion 34X — but only if you practice your presentation. In this video, Tom Toole breaks down the 3+1 format, ideal appointment timing, and daily habits that turn agents from dabblers into pros. If you're ready to stop guessing and start converting, this video will show you exactly how to master your appointments and win more clients.

“Is it a good time to buy?” The honest answer: it depends on you. In this video I break down a smarter approach—Pause on Purpose—so you can act decisively when the right home appears. We cover Q4 advantages (more inventory, more price cuts), how to define your buy box (3 non-negotiables + 1 deal breaker), the 5-year rule, and why being pre-approved keeps you ready to strike.

When it comes to building your business plan, there's one question that defines your success: Are you interested, or are you committed? In this video, I'll break down the five biggest reasons agents fail to hit their goals—and the six habits that separate top performers from everyone else. From accountability to data-driven planning, this is your blueprint to win in 2026.

The government shutdown isn't just politics—it could directly affect real estate transactions in the Greater Philadelphia Area and beyond. From flood insurance freezes to loan verification delays, here's what every buyer, seller, and agent needs to know right now. Stay ahead, protect your deals, and avoid costly surprises.

October isn't just business-planning season — it's separation season. Most agents skip the data and guess their goals. In this video, Tom Toole breaks down six critical numbers you must analyze now to build a smart, measurable business plan for 2026. Learn how to track deals, income, lead sources, and KPIs so you can grow strategically — not emotionally.

Nearly half of U.S. homeowners and renters say they're struggling to afford housing costs — and it's changing how buyers and sellers move in today's market. In this video, Tom Toole breaks down the affordability crisis, local Philadelphia housing data, and the smart moves you can make right now to win in a shifting market.

86% of sales calls end with no clear next steps—a mind-blowing stat costing agents business. In this video, Tom Toole breaks down the four proven roadmaps to create clarity after every call: no contact, no appointment, follow-up info, or a booked meeting. Learn scripts, follow-up strategies, and pre-appointment steps that turn calls into conversions and put you in the top 14%.

Waiting for 5% mortgage rates? Kevin O'Leary (Mr. Wonderful from Shark Tank) says that's a massive mistake. Rates have historically averaged 7.5%—and the ultra-low pandemic era is over. In this video, I break down O'Leary's insights, why “hope” isn't a strategy, and how buyers can adjust expectations today to avoid missing the right home tomorrow. Don't wait, get the facts now.

The Federal Reserve just made a 25 basis point rate cut and signaled two more cuts by the end of the year. What does this mean for mortgage rates, home buyers, and sellers? In this video, we break down how these changes could impact the housing market, why now may be a key window for sellers, and how buyers can prepare for increased competition ahead. Don't miss this timely market insight!

The Fed just cut rates and mortgage rates hit a 3-year low — but many buyers and sellers are still waiting on the sidelines. In this video, I break down winning strategies to turn that hesitation into real conversations. Learn the pros and cons of waiting, the right questions to ask, and how to position yourself as the trusted expert clients rely on.

I break down exactly where 10 listing appointments in 11 days came from—and how you can duplicate it in your real estate business. From expireds and reviews to closed clients, neighborhood influence, and follow up, you'll see the buckets that actually generate opportunities. Stop cutting corners, start playing the long game, and watch your business grow.

Are lower mortgage rates breathing new life into the housing market? In this video, we break down the latest data showing a surge in purchase applications, what the recent inflation report means for the Fed's next move, and how buyers and sellers can capitalize on current market conditions. Whether you're navigating the Philadelphia real estate market or watching nationally, this update is for you.

Getting 1% better every day isn't just a quote—it's a strategy. In this video, I breaks down my 5-step framework for mastering any skill, whether you're in real estate, sales, or simply chasing growth. Learn how to focus, practice with purpose, get real feedback, stay consistent, and set daily standards that drive results.

Following a disappointing August jobs report, mortgage rates dropped to their lowest level since October, sparking new opportunities in the housing market. With potential Fed rate cuts ahead and increased affordability, buyers and sellers alike may need to act quickly. Here's what you need to know about this shifting real estate landscape.

Most agents say they want more listings—but then they sabotage themselves by making the same nine mistakes over and over. After 25+ years of winning listings, I've seen it all. In this video, I break down the nine biggest mistakes agents make during listing appointments and how you can avoid them to stand out, win more business, and build a predictable pipeline.

Mortgage rates just hit their lowest point of the year — and Fed Chair Jerome Powell's recent comments from Jackson Hole suggest a potential rate cut on September 17th. What does this mean for the housing market, buyer affordability, and sellers trying to time the market? In this video, we break down: * Powell's key comments and what they really mean
 * Why mortgage rates dropped and how long they may stay low
 * How this affects homebuyers and sellers this fall
 * Market data showing a shifting landscape in jobs, inflation, and demand
 * Why this could be a golden window for real estate action before the end of 2025
 If you're considering buying or selling, this is a must-watch update to help you make informed decisions.

Most real estate agents struggle with one critical skill: asking for the order and moving clients to the next step. Whether it's getting a buyer to sign an agreement, helping a seller accept an offer, or navigating tough inspection negotiations—bottlenecks can cost you deals. In this video, I share three documented closing techniques I've personally used to consistently guide clients forward: * The Takeaway Close – remove pressure and build trust. * The Alternative Choice Close – protect your calendar and take control of scheduling. * The Options Close (131 Strategy) – give clients clear, confident paths without boxing them in. Plus, I reveal a bonus close you can use immediately at listing or buyer appointments. If you want to build confidence, eliminate commission breath, and become a true trusted advisor, these strategies will help you close more deals, retain more clients, and run a stronger business.

Redfin reports national home sales are slowing to the lowest summer pace in a decade — but is that really what's happening locally? In this video, we break down the real estate data for the Greater Philadelphia area and show you why local trends often tell a completely different story.

Negotiating in today's real estate market isn't easy — but mastering the right strategies can make all the difference. In this video, Tom Toole shares six essential negotiation tactics every agent must know to keep deals together, reduce client stress, and close more sales. From knowing your contracts and timelines to asking better questions and handling tough conversations, these tips will give you an edge in any market.

Wondering where the real estate market is heading? In this July 2025 update, we break down the latest housing trends in the Greater Philadelphia area — including Chester, Bucks, Delaware, Montgomery, South Jersey, and northern Delaware.

In sales, trust is everything — but 41% of buyers say their confidence in an agent was shaken by poor communication, missed deadlines, or lack of follow-up. In this video, I share six data-backed strategies to earn trust, stand out from the competition, and close more deals. You'll learn how to master consistent two-way communication, personalize follow-up, use market data for credibility, showcase results-driven testimonials, solve problems proactively, and ask the right discovery questions. Whether you're in real estate or any sales role, these tactics will help you win more clients and keep them for life.

A surprising July jobs report triggered major market shifts — including the biggest jobs revision since 2009, leading to a sharp drop in mortgage rates to their lowest level of 2025. In this video, we break down: * What the unexpected jobs data really means
 * How mortgage rates reacted (and what to expect next)
 * Why 6% rates are the key to unlocking buyer demand
 * What buyers and sellers should do right now
 * Expert insights from Logan Mohtashami (aka the Chart Daddy) of HousingWire
 If you're waiting for the "perfect time" to buy or sell, this market update might change your perspective.

The Federal Reserve didn't cut rates in July — and for the first time since 1993, there was dissent within the Fed. Two governors voted against holding steady, signaling a shift may be coming. What does this mean for the housing market, mortgage rates, and your buying or selling plans? In this video, we break down: What happened at the July Fed meeting Why housing was barely mentioned The likelihood of a rate cut in September How mortgage rates are reacting What buyers and sellers need to know for the rest of 2025 We also discuss potential scenarios for 2026 and tips for navigating today's real estate market — including options for buyers using jumbo, FHA, and PFHA loans.

Are you feeling stuck in your real estate business—whether you're brand new or 15 years in? This video breaks down a proven 30-day daily plan developed by top sales manager Brian Blouch to help agents fill their pipeline, connect with clients, and start closing deals. Learn exactly what to do each day using scripts, phone calls, texts, emails, and social media—broken down by time blocks to help you stay focused and consistent. If you're ready to stop overthinking and start taking action, this is for you.

June saw a record 15% of real estate contracts fall through — the highest rate ever recorded for this time of year. In this video, we dive into what this means for agents and how to avoid wasting time with unqualified clients. You'll learn a proven 6-step formula to identify your true top prospects and ensure you're focusing on buyers and sellers who are actually ready to transact. Whether you're a new agent or a seasoned pro, this strategy will help you work smarter in today's turbulent market.

Realtor.com just released their updated 2025 housing market forecast—and there are some big insights you need to know. In this video, I break down the 6 most important takeaways from the report, including national trends, regional highlights (with a focus on the Greater Philadelphia area), inventory shifts, mortgage rate predictions, buyer/seller behavior, and what it all means for you. Whether you're thinking about buying or selling a home in 2025, this forecast can help guide your real estate decisions.

Stop losing deals! These 7 common mistakes are draining profits from your real estate business. Learn what they are, why they matter, and how to fix them fast to increase your sales, conversions, and client retention.

Wondering "How's the market?" Here's your deep dive into the Greater Philadelphia real estate market for June 2025. We break down key stats across Chester, Delaware, Montgomery, Bucks, and Philadelphia counties — plus parts of South Jersey and Delaware. Whether you're buying, selling, or investing, find out what's driving home prices, inventory, buyer demand, and mortgage rates right now.

Are your assumptions costing you sales? In this video, we break down one of the biggest mistakes real estate agents make during negotiations — assuming the outcome before it happens. Discover actionable mindset shifts, powerful questions, and strategies that will help you guide your clients with clarity, confidence, and data-driven decisions. Whether you're negotiating offers, handling inspections, or following up with past clients, this video will help you stop sabotaging deals and start winning more of them.

In this July 2025 Greater Philadelphia real estate update, we dive into 4 key housing market statistics that signal real opportunity—whether you're buying your first home or planning to sell.

Price cuts and canceled listings are on the rise—and so is the pressure on real estate agents to deliver results. In this video, we break down 3 essential communication strategies you must use with every seller to stay ahead, manage expectations, and avoid losing your listings. Whether you're dealing with longer days on market, low buyer activity, or difficult pricing conversations, these weekly practices will help you maintain trust, increase transparency, and prove your value.