The Tom Toole Sales Group Podcast

On May 16th, Moody's downgraded the U.S. credit rating from AAA to AA1, sparking big questions about how this could impact the housing market, mortgage rates, and borrowing costs. In this video, we break down what the downgrade really means, how markets have reacted in the past, and why homebuyers and sellers in today's market should stay informed — not alarmed.

Are your clients hesitant to buy or sell right now? In this video, we break down the three most common real estate objections in today's market:
 1️⃣ Concerns about the economy 2️⃣ Lack of inventory 3️⃣ Trying to "time the market" Learn 4 tactical ways to handle these objections with confidence. We cover real-world scripts, smart questions to ask, and proven strategies like the Magic Buyer Formula and Inventory OFQs. Whether you're an agent or team leader, these tips will help you turn uncertainty into opportunity and move your clients forward.

Think you need to wait for the "perfect market" to buy a home? Think again. In this video, I break down the magic formula every buyer should use to confidently make a move—regardless of interest rates or market shifts. You'll learn:
✅ What the Fed's latest decision means for mortgage rates
✅ Why rates may stay in the 6.5–7% range for a while
✅ How increased inventory and stable demand affect your opportunity
✅ The 3 key components to determine if now is the right time to buy Whether you're in the Greater Philadelphia area or anywhere in the U.S., this advice will help you cut through the noise and focus on what really matters in your buying decision.

Meet Cayden—a rising star at the Tom Toole Sales Group who's on fire with 5 real estate deals in just 60 days, including a coveted listing. In this episode, we break down what makes Cayden different: his relentless work ethic, deep focus on client education, and the ability to build real trust through understanding the entire home buying or selling process.

The April jobs report is in—and it's stronger than expected, with 177,000 new jobs added versus the forecasted 133,000. Unemployment remains steady at 4.2%, labor force participation is up, and the Fed is expected to hold rates steady in the upcoming meeting. In this market update, we break down what these numbers mean for mortgage rates, housing demand, and your next move—whether you're buying or selling. Plus, insights into why now might be the ideal window for real estate activity before the typical summer slowdown. Timestamps:
 00:00 – Jobs Report Overview
 00:45 – Unemployment & Labor Force Stats
 01:18 – Fed Policy Outlook
 01:58 – Impact on Mortgage Rates
 02:45 – Housing Market Insights for Sellers
 03:30 – Tips for Buyers in Today's Market
 04:00 – Key Takeaways & Final Thoughts

Meet Super Agent Joe Stike, a rising star who joined the team and hit the ground running — closing 2 homes in just 30 days! In this interview, Joe breaks down exactly what's working for him in today's real estate market — from relentless outbound communication and follow-up strategies, to securing buyer agency agreements and staying compliant with NAR changes. ✅ Learn how he uses texts, emails, and drip campaigns to stay top of mind
 ✅ Hear how he builds rapport with clients and gets in front of them fast
 ✅ Discover his mindset hacks for staying persistent and productive
 ✅ See what daily habits keep him ready for action (even from his truck!) Whether you're a new agent or a veteran trying to break out of a rut, this video is packed with actionable advice and real-world tactics.

Are you winging it with clients and wondering why your real estate results are inconsistent? It's time to STOP practicing on your paychecks and start role playing like a pro. In this powerful video, we break down 6 game-changing reasons why consistent script practice and role play will transform your confidence, communication, and bottom line. You'll learn how role playing helps you: ✅ Build confidence & fluency ✅ Anticipate objections ✅ Improve tonality & delivery ✅ Solve client problems with ease ✅ Stay consistent across your team ✅ Close more deals with less stress This is a must-watch for new agents, seasoned pros, and team leaders alike. Start practicing the right way—before the client conversation begins.

Wondering what's really happening in the Greater Philadelphia real estate market?

Want to grow your real estate business faster and more consistently? In this video, I break down the six key frequencies of communication every top-producing agent should be using to stay in front of clients and leads—voice-to-voice, text, email, social, direct mail, and face-to-face. You'll get a look at the exact marketing plan our team uses every day to generate leads, deepen client relationships, and stay top of mind in a crowded market.

Are President Trump's proposed tariffs about to make new homes even more expensive? In this video, we break down how tariffs on Canadian softwood lumber, steel, and other imported materials could increase construction costs by up to 6% — potentially adding $9,200 or more to the price of a new home. We dive into: - The real numbers behind Canadian lumber and its role in U.S. construction - Projected price increases in Philadelphia and surrounding counties - Insights from real estate economists like Selma Hepp and Logan Mohtashami - Why this might be more about negotiation than policy Whether you're a homebuyer, builder, or investor, you'll want to understand how these tariffs could affect your bottom line.

In this video, learn how to optimize your real estate business by mastering the stages of the sales process using your CRM. Discover key tips for realtors to boost their client conversion rate, improve follow-up strategies, and secure more appointments. Whether you're just starting or looking to level up your skills, this video will help you focus on the right steps, celebrate your wins, and detach from the outcome for long-term success. Watch now to take your real estate business to the next level!

Are pocket listings or private exclusive listings really the best way to sell your home? In this video, we break down the data showing how holding your home off the MLS can cost you time and money. Discover the benefits of listing your home on the MLS, including potential price increases and faster sales. We also share insights from a recent study and offer tips on the best strategies for selling your home quickly and for top dollar. Don't fall for the hype—watch now to learn more!

Welcome to "Doing Season!" In this video, we dive deep into the key actions every real estate agent should take to thrive in Q2, the most productive time of the year. Learn how to track your activities, prioritize top prospects, stay on top of your time-blocking, and break through mental barriers to push your business to the next level. If you're ready to see results, this is the season to implement, stay focused, and take consistent action. Don't miss out on these powerful tips and strategies!

How Super Agent Tim Stayed Ahead in a Tough Market | Best Agent Hacks 360 by The Tom Toole Sales Group Podcast

Moving can be stressful, especially when you're buying and selling a home at the same time. In this video, I break down how to manage the timing and multiple real estate transactions to make your move as smooth as possible. Learn how to reverse engineer your ideal move-in date, prepare your home for sale, and understand the average timelines to help you plan effectively. If you're thinking about moving, make sure to subscribe for more real estate tips, and check out the link in the comments to schedule a call with our team for expert guidance!

In this episode, we dive into the latest inflation data, Federal Reserve expectations, and what this means for both buyers and sellers in the real estate market. With inflation lower than expected and mortgage rates stabilizing, there's a sense of optimism as we head into 2025. Whether you're looking to buy or sell, this podcast breaks down what you need to know about market trends, seasonal inventory, and preparing for your next move in real estate. Tune in for expert insights and tips on navigating these changes.

Looking to get more listings and boost your real estate business? In this video, I'll walk you through a proven 4-point plan to keep your listing pipeline full, including daily actions you can take to stay consistent and productive. From connecting with your sphere of influence to re-engaging past clients, learn the strategies that can help you secure a listing in just 12 days. Whether it's a phone call, email, or follow-up strategy, these actionable tips are designed to keep your real estate career thriving all year long. Don't miss out—watch now and start making things happen!

In this video, we dive into the current trends in the housing market, highlighting the rising inventory and increased buyer demand. With more homes coming to the market and mortgage rates dipping, both buyers and sellers need to be prepared. We discuss the latest stats, share insights on the market's shift, and outline three essential pricing strategies for sellers. Whether you're considering selling or buying in the next 6 to 18 months, this video provides valuable advice on how to navigate the changing real estate landscape. Don't miss these expert tips for staying competitive in today's fast-paced market!

In this video, we breaks down the four different types of salespeople in the industry and explains how to avoid becoming a "know-it-all" agent. From tips on how to level up your sales game by practicing scripts, improving your appointments, building a strong knowledge base, and seeking feedback from others. Whether you're just starting out or a seasoned agent, these actionable insights will help you become a top-tier, Titan agent in the real estate market.

Have you ever had a potential client tell you they were meeting with another agent?

In this video, Lilly Krissinger shares how she successfully won a competitive multiple offer situation using FHA financing—often overlooked by sellers. Discover the powerful strategies, like the "one-two punch," that made her offer stand out, including escalation clauses and paying the seller's transfer tax. Learn why it's not just about the offer price and how being creative with terms can make all the difference. Whether you're a first-time homebuyer, an agent, or simply interested in real estate tips, this is a must-watch for anyone looking to win in competitive markets!

In this video, we'll explore why motivation matters more than anything else in the current real estate market. With fewer transactions and increased challenges, focusing on highly motivated clients is key to success. Learn how to ask the right questions to identify motivated buyers and sellers, and hear statistics on the evolving real estate landscape. Whether you're a buyer's agent or a seller's agent, these strategies and question frameworks will help you navigate the changing market and grow your business. Time Stamps: 00:00 - Motivation matters more than anything in a changing market 00:30 - Why motivation is crucial in 2025's real estate market 01:00 - Real estate statistics: Changes in homebuyer demographics and market behavior 02:00 - How to identify motivated buyers and sellers 03:00 - The D's: Key motivators behind real estate transactions 03:44 - Question #1: What got you excited about looking at this home? 04:38 - Question #2: Where are you thinking about moving to? 05:33 - Final tips on how to identify true motivation in buyers and sellers

In this video, we break down the 5 key components of accountability that every successful real estate agent must embrace. From setting crystal-clear expectations to taking personal responsibility, we'll help you develop the mindset that separates top performers from the rest. Learn how data-driven tracking, accepting feedback, and owning your outcomes can skyrocket your career. ⏰ Timestamps: 00:00 - Introduction: Why Accountability is Key in Real Estate 00:26 - The Power of Clear Expectations 01:58 - Data-Driven Tracking for Success 03:52 - Personal Responsibility and Owning Your Outcomes 05:32 - The Importance of Accepting Feedback 06:16 - Closing Thoughts: How Accountability Transforms Your Career

In this video, we dive into the importance of tracking and measuring key metrics in your real estate business. Without data, you're just guessing, and that can lead to missed opportunities and poor decision-making. Learn the essential numbers to track, how they affect your sales, and how to turn that data into actionable steps to grow your business. From lead sources to conversion rates, we'll guide you on what to measure and why it's crucial for sustainable growth. Timestamps: 00:00 - Introduction: The Importance of Tracking & Measuring 00:15 - The Super Bowl Analogy: Why You Need a Scoreboard in Business 00:27 - Data-Driven Decisions: How Tracking Helps You Avoid Guessing 00:53 - What to Track: Key Metrics for Real Estate Success 02:01 - Conversion Funnel: From Conversations to Sales 03:05 - Tracking Financial Metrics & Lead Source Profitability 04:00 - How to Use a CRM & Software to Track Your Progress 05:10 - How Tracking Leads to Growth: Identifying Activity vs. Skill Gaps 06:20 - Final Thoughts: Use Data to Make Real Improvements in Your Business

Here, we dive deep into effective time management strategies for real estate professionals to help you stay organized, boost productivity, and deliver an outstanding client experience. Learn how to prioritize your tasks using methods like the ABCD prioritization system and the Eisenhower Matrix, delegate efficiently, and leverage AI tools to automate repetitive tasks. We'll explore how time management can positively impact your reputation, making you more reliable, responsive, and available for your clients. Plus, discover the power of simple systems like the “rocks, pebbles, and sand” analogy to prioritize the most important tasks, and learn how consistent time management can help you stand out from the competition. Whether you're struggling with overwhelm or need tips on staying on track, this video has practical solutions to take your real estate business to the next level.

Learn the essential steps to effectively plan for a successful real estate year. We cover the key metrics you need to track, how to set actionable goals, and the best strategies for staying on course. With a focus on real numbers, realistic benchmarks, and a disciplined approach, you'll learn how to turn your annual goals into weekly and monthly actions that drive results. We also dive into the 411 plan, a simple yet effective way to break down big goals into daily tasks, making it easier to stay productive and aligned with your targets.

Listen now, as we break down the latest trends in the real estate market in the Metro Philadelphia area. From rising home prices to inventory changes and mortgage rates, we've got all the data you need to make informed decisions in today's market. Whether you're a seller or a buyer, understanding these shifts is key to success.

The December 2024 Jobs Report has just been released, and it's bringing unexpected news for those hoping for lower interest rates. With payrolls growing by 256,000 and unemployment dipping, we could see rates stay higher for longer. In this video, I break down what this means for buyers and sellers thinking about transacting in 2025 and how you can adjust your strategy in this evolving market. Whether you're buying, selling, or just staying informed, you'll want to know the impact on real estate and interest rates. Make sure to watch until the end for expert insights and actionable tips. Timestamps: 00:00 – Introduction: December Jobs Report overview and its implications for rates 00:40 – Key Highlights from the Jobs Report: Payroll growth, unemployment stats, and wage increases 01:15 – Market Impact: How the strong job market affects interest rates and potential rate hikes 02:00 – Expert Insights: Interview with Zillow's Chief Economist, Skylar Olsen 03:00 – Seller Strategies: How to price your home with rising rates 04:15 – Buyer Strategies: Navigating higher mortgage rates and affordability concerns 05:30 – Planning Ahead: Why it's important to act now and not wait until sprin 06:20 – Conclusion: Key takeaways and how to move forward in the current market

In this video, we break down the key commitments to successful real estate prospecting. Whether you're a seasoned agent or just getting started, these proven strategies will help you grow your pipeline, build relationships, and stay ahead of market shifts. Learn why prospecting daily is non-negotiable and how it can drive consistent results for your business. Timestamps: 00:00 – Introduction: The Commitment to Prospecting 00:04 – Why Prospecting is Key to Your Real Estate Success 00:24 – Consistency in Lead Generation is Non-Negotiable 00:41 – The Power of Keeping Your Pipeline Full 01:00 – Prospecting as the Lifeblood of Your Business 01:34 – Building Relationships that Lead to Future Sales 02:51 – The Importance of Staying Ahead of the Market 03:54 – Prospecting Through Market Shifts and Trends 05:00 – The Numbers Game: More Calls Equal More Conversations 06:06 – Practicing and Improving Your Skills Every Day 06:47 – Discipline: The Secret to Consistent Success 07:01 – Conclusion: Commit to Prospecting and Win Big!

In this video, top sales leader Brian Blouch breaks down the 5 essential disciplines that drive success in real estate. Whether you're new to the industry or looking to level up, these key areas will set you on the path to achieving your goals. Brian shares his approach to: 1. Business Planning: Creating a simple, effective plan for real estate success. 2. Time Management: Using your calendar to stay on track. 3. Prospecting: Mastering lead generation and conversation skills. 4. Accountability: The importance of having someone to hold you to your goals. 5. Tracking & Measuring: Using data to optimize performance. These strategies are tested, actionable, and designed to build lasting success. Don't fall into the implementation gap – start using these

Is the spring housing market already picking up in January 2025? In this video, we dive into the latest data showing a surprising surge in home sales early in the year. Pending home sales are up 5.1% compared to the same time in 2024, and mortgage applications are on the rise too. What's driving this early demand, and what does it mean for buyers and sellers? Whether you're a seller looking to capitalize on low competition or a buyer preparing for a fast-moving market, this video will give you the insights you need to make informed decisions. We'll also discuss how mortgage rates are stabilizing and why it's important to keep an eye on job data as well. Don't wait for the "traditional" spring months — the market is already moving, and now is the time to get ahead.

In this short video, Jordan Slaughter shares how she achieved the impressive feat of closing three real estate sales in just 45 days. Learn her key strategies for staying consistent, practicing every day, and staying calm during the sales process. Whether you're a new agent or an experienced professional, Jordan's story is full of valuable insights to help you ramp up your business in the new year! Timestamps: 00:00 - Introduction to Jordan Slaughter's success 00:03 - How she made 3 sales in 45 days 00:17 - The importance of knowing your "why" 00:35 - The value of consistency and sticking to a plan 01:00 - Parallels between real estate and fitness 01:23 - Advice for new agents navigating the sales process 01:54 - The power of practice when you don't have a deal 02:12 - How to stay calm in challenging situations 02:39 - Tips for improving your sales game 03:06 - Final thoughts: Keep it simple and stay focused on the bigger vision

The biggest real estate news of 2024 is the surge in housing inventory! In this video, we break down what this means for buyers, sellers, and investors heading into 2025. From national trends to local market insights, we'll cover the supply increase, what to expect in the coming months, and how to best prepare for your next real estate move.