The Tom Toole Sales Group Podcast

Wondering where the real estate market is heading? In this July 2025 update, we break down the latest housing trends in the Greater Philadelphia area — including Chester, Bucks, Delaware, Montgomery, South Jersey, and northern Delaware.

In sales, trust is everything — but 41% of buyers say their confidence in an agent was shaken by poor communication, missed deadlines, or lack of follow-up. In this video, I share six data-backed strategies to earn trust, stand out from the competition, and close more deals. You'll learn how to master consistent two-way communication, personalize follow-up, use market data for credibility, showcase results-driven testimonials, solve problems proactively, and ask the right discovery questions. Whether you're in real estate or any sales role, these tactics will help you win more clients and keep them for life.

A surprising July jobs report triggered major market shifts — including the biggest jobs revision since 2009, leading to a sharp drop in mortgage rates to their lowest level of 2025. In this video, we break down: * What the unexpected jobs data really means
 * How mortgage rates reacted (and what to expect next)
 * Why 6% rates are the key to unlocking buyer demand
 * What buyers and sellers should do right now
 * Expert insights from Logan Mohtashami (aka the Chart Daddy) of HousingWire
 If you're waiting for the "perfect time" to buy or sell, this market update might change your perspective.

The Federal Reserve didn't cut rates in July — and for the first time since 1993, there was dissent within the Fed. Two governors voted against holding steady, signaling a shift may be coming. What does this mean for the housing market, mortgage rates, and your buying or selling plans? In this video, we break down: What happened at the July Fed meeting Why housing was barely mentioned The likelihood of a rate cut in September How mortgage rates are reacting What buyers and sellers need to know for the rest of 2025 We also discuss potential scenarios for 2026 and tips for navigating today's real estate market — including options for buyers using jumbo, FHA, and PFHA loans.

Are you feeling stuck in your real estate business—whether you're brand new or 15 years in? This video breaks down a proven 30-day daily plan developed by top sales manager Brian Blouch to help agents fill their pipeline, connect with clients, and start closing deals. Learn exactly what to do each day using scripts, phone calls, texts, emails, and social media—broken down by time blocks to help you stay focused and consistent. If you're ready to stop overthinking and start taking action, this is for you.

June saw a record 15% of real estate contracts fall through — the highest rate ever recorded for this time of year. In this video, we dive into what this means for agents and how to avoid wasting time with unqualified clients. You'll learn a proven 6-step formula to identify your true top prospects and ensure you're focusing on buyers and sellers who are actually ready to transact. Whether you're a new agent or a seasoned pro, this strategy will help you work smarter in today's turbulent market.

Realtor.com just released their updated 2025 housing market forecast—and there are some big insights you need to know. In this video, I break down the 6 most important takeaways from the report, including national trends, regional highlights (with a focus on the Greater Philadelphia area), inventory shifts, mortgage rate predictions, buyer/seller behavior, and what it all means for you. Whether you're thinking about buying or selling a home in 2025, this forecast can help guide your real estate decisions.

Stop losing deals! These 7 common mistakes are draining profits from your real estate business. Learn what they are, why they matter, and how to fix them fast to increase your sales, conversions, and client retention.

Wondering "How's the market?" Here's your deep dive into the Greater Philadelphia real estate market for June 2025. We break down key stats across Chester, Delaware, Montgomery, Bucks, and Philadelphia counties — plus parts of South Jersey and Delaware. Whether you're buying, selling, or investing, find out what's driving home prices, inventory, buyer demand, and mortgage rates right now.

Are your assumptions costing you sales? In this video, we break down one of the biggest mistakes real estate agents make during negotiations — assuming the outcome before it happens. Discover actionable mindset shifts, powerful questions, and strategies that will help you guide your clients with clarity, confidence, and data-driven decisions. Whether you're negotiating offers, handling inspections, or following up with past clients, this video will help you stop sabotaging deals and start winning more of them.

In this July 2025 Greater Philadelphia real estate update, we dive into 4 key housing market statistics that signal real opportunity—whether you're buying your first home or planning to sell.

Price cuts and canceled listings are on the rise—and so is the pressure on real estate agents to deliver results. In this video, we break down 3 essential communication strategies you must use with every seller to stay ahead, manage expectations, and avoid losing your listings. Whether you're dealing with longer days on market, low buyer activity, or difficult pricing conversations, these weekly practices will help you maintain trust, increase transparency, and prove your value.

Zahra and Ed—two dedicated real estate agents—crushed their 2025 goals before the end of June! In this inspiring conversation, they share how setting clear goals (like buying a house!), staying motivated, and constantly talking about their vision helped them succeed. From buying their first homes to staying consistent in a challenging industry, Zahra and Ed reflect on how personal growth, accountability, and real-life experience shaped not just their careers, but their outlook on helping clients. ✅ Learn how to stay on track with your goals ✅ Why sharing your vision matters ✅ How buying real estate changed how they work with clients If you're a real estate agent, aspiring homeowner, or someone chasing big goals, this episode is for you!

The Federal Reserve recently held interest rates steady, but the pressure is mounting. Two key Fed governors are signaling that a rate cut could happen as early as July. In this video, we break down the latest Fed meeting, the implications of the updated dot plot, and what Chair Jerome Powell's "wait and see" stance means for the economy. We also dive into how these developments could affect mortgage rates, real estate trends, buyer competition, and housing inventory—especially in markets like Greater Philadelphia. If you're a buyer waiting for lower rates, this summer might be your window of opportunity before the market heats up again. ✅ Learn what to watch over the next 60 days ✅ Understand the real impact of a potential rate cut ✅ Discover why now might be a strategic time to buy

We just completed 57 CRM audits across our real estate organization — and the results were eye-opening. Here, we break down the 4 most common and costly mistakes agents are making with their CRMs in 2024, and how these are directly impacting appointments, conversion rates, and closed deals. You'll learn: 1. Why most lead stages are wrong — and how that destroys your follow-up game. 2. How bad or missing property drips send your clients straight to Zillow. 3. The truth about intentional follow-up (and why forgetting tasks is killing your pipeline). 4. Why low call volume = low income — and what high performers are doing differently. If you're in real estate and using a CRM, this will help you clean it up, level up your communication, and start closing more deals.

Down payments are shrinking — and that's a big deal for homebuyers in 2025.

Are you a real estate buyer's agent making one of these critical mistakes without even realizing it?

What's really going on in the Greater Philadelphia housing market? In this May 2025 market update, we break down the latest real estate statistics for Philadelphia, the surrounding counties, South Jersey, and Northern Delaware.

Tired of empty pep talks and unstructured mentorship in real estate? In this video, Paul Haitayan, Brian Blalock, and their team share a proven mentorship system that actually delivers results. Discover the 3 C's of real estate success — Clarity, Communication, and Commitment — and how they create a high-performance culture that builds confident, top-producing agents from day one.

For the first time in six years, U.S. housing inventory has surpassed 1 million homes — and that's huge news for both buyers and sellers. In this market update, we break down what this means for you, with real data from the greater Philadelphia area and national trends. You'll learn:
✅ Why competition is easing for buyers
✅ What sellers can do to stand out
✅ 3 strategic opportunities you can act on now
✅ How the latest jobs report impacts mortgage rates Whether you're looking to buy, sell, or invest, this is the insight you need to navigate today's shifting real estate landscape.

Too many real estate agents proudly claim they work "by referral only" — but in today's low-transaction market, that mindset can crush your business growth. In this video, we break down why relying on referrals alone is a major mistake in 2025, and what you should be doing instead. You'll learn: * Why referral-only is risky in a shifting market * The 3 lead pillar strategy every top agent uses * Practical ways to build multiple lead sources (without burnout) * How to future-proof your real estate business

Is your midday break sabotaging your success? In this video, we dive into the controversial but powerful mindset shift that can transform your daily productivity — especially if you're in real estate or any results-driven business. Discover why high achievers don't plan their day around lunch and how you can turn that “break” into your biggest business advantage.

Want to win more clients and close more deals? In this video, we break down three powerful videos you can start using today to increase your conversion rates as a real estate agent. Whether you're trying to sign new buyers, land more listings, or get your offers accepted, these video strategies will help you stand out from the competition. Here's what you'll learn: *

On May 16th, Moody's downgraded the U.S. credit rating from AAA to AA1, sparking big questions about how this could impact the housing market, mortgage rates, and borrowing costs. In this video, we break down what the downgrade really means, how markets have reacted in the past, and why homebuyers and sellers in today's market should stay informed — not alarmed.

Are your clients hesitant to buy or sell right now? In this video, we break down the three most common real estate objections in today's market:
 1️⃣ Concerns about the economy 2️⃣ Lack of inventory 3️⃣ Trying to "time the market" Learn 4 tactical ways to handle these objections with confidence. We cover real-world scripts, smart questions to ask, and proven strategies like the Magic Buyer Formula and Inventory OFQs. Whether you're an agent or team leader, these tips will help you turn uncertainty into opportunity and move your clients forward.

Think you need to wait for the "perfect market" to buy a home? Think again. In this video, I break down the magic formula every buyer should use to confidently make a move—regardless of interest rates or market shifts. You'll learn:
✅ What the Fed's latest decision means for mortgage rates
✅ Why rates may stay in the 6.5–7% range for a while
✅ How increased inventory and stable demand affect your opportunity
✅ The 3 key components to determine if now is the right time to buy Whether you're in the Greater Philadelphia area or anywhere in the U.S., this advice will help you cut through the noise and focus on what really matters in your buying decision.

Meet Cayden—a rising star at the Tom Toole Sales Group who's on fire with 5 real estate deals in just 60 days, including a coveted listing. In this episode, we break down what makes Cayden different: his relentless work ethic, deep focus on client education, and the ability to build real trust through understanding the entire home buying or selling process.

The April jobs report is in—and it's stronger than expected, with 177,000 new jobs added versus the forecasted 133,000. Unemployment remains steady at 4.2%, labor force participation is up, and the Fed is expected to hold rates steady in the upcoming meeting. In this market update, we break down what these numbers mean for mortgage rates, housing demand, and your next move—whether you're buying or selling. Plus, insights into why now might be the ideal window for real estate activity before the typical summer slowdown. Timestamps:
 00:00 – Jobs Report Overview
 00:45 – Unemployment & Labor Force Stats
 01:18 – Fed Policy Outlook
 01:58 – Impact on Mortgage Rates
 02:45 – Housing Market Insights for Sellers
 03:30 – Tips for Buyers in Today's Market
 04:00 – Key Takeaways & Final Thoughts

Meet Super Agent Joe Stike, a rising star who joined the team and hit the ground running — closing 2 homes in just 30 days! In this interview, Joe breaks down exactly what's working for him in today's real estate market — from relentless outbound communication and follow-up strategies, to securing buyer agency agreements and staying compliant with NAR changes. ✅ Learn how he uses texts, emails, and drip campaigns to stay top of mind
 ✅ Hear how he builds rapport with clients and gets in front of them fast
 ✅ Discover his mindset hacks for staying persistent and productive
 ✅ See what daily habits keep him ready for action (even from his truck!) Whether you're a new agent or a veteran trying to break out of a rut, this video is packed with actionable advice and real-world tactics.

Are you winging it with clients and wondering why your real estate results are inconsistent? It's time to STOP practicing on your paychecks and start role playing like a pro. In this powerful video, we break down 6 game-changing reasons why consistent script practice and role play will transform your confidence, communication, and bottom line. You'll learn how role playing helps you: ✅ Build confidence & fluency ✅ Anticipate objections ✅ Improve tonality & delivery ✅ Solve client problems with ease ✅ Stay consistent across your team ✅ Close more deals with less stress This is a must-watch for new agents, seasoned pros, and team leaders alike. Start practicing the right way—before the client conversation begins.

Wondering what's really happening in the Greater Philadelphia real estate market?

Want to grow your real estate business faster and more consistently? In this video, I break down the six key frequencies of communication every top-producing agent should be using to stay in front of clients and leads—voice-to-voice, text, email, social, direct mail, and face-to-face. You'll get a look at the exact marketing plan our team uses every day to generate leads, deepen client relationships, and stay top of mind in a crowded market.

Are President Trump's proposed tariffs about to make new homes even more expensive? In this video, we break down how tariffs on Canadian softwood lumber, steel, and other imported materials could increase construction costs by up to 6% — potentially adding $9,200 or more to the price of a new home. We dive into: - The real numbers behind Canadian lumber and its role in U.S. construction - Projected price increases in Philadelphia and surrounding counties - Insights from real estate economists like Selma Hepp and Logan Mohtashami - Why this might be more about negotiation than policy Whether you're a homebuyer, builder, or investor, you'll want to understand how these tariffs could affect your bottom line.