Upmarket: The Business of Real Estate Photography & Media

Taxes. Competition. Tariffs. AI. Staffing. And a million other things can give Real Estate Media owners anxiety. Reed, Mark and Chelsea dive in to and embrace the uncertainty that feels like it has surrounded Upmarket Media over the last couple months. They talk it all through and end up feeling better about everything and power through to end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!Go to Fotello.co to check out Fotello, an ethically sourced AI photo editor. Try it for free and if you end up signing up, tell them Upmarket sent you for a free month of service!

We're coming up on tax season so Upmarket Pod has $$$$ on the mind! Please please please listen to this episode as Reed sits down with brilliant bookkeeper, Juliana Ramirez, of JR Bookkeeping to go over the basics of how and why to keep your financial books in order. Juliana details why and how to set financial goals and how to look at your books in a way to track and support those goals. This is all SO IMPORTANT for your business to thrive. Of course, they end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Let JR Bookkeeping become your bookkeeper! They are amazing and know Real Estate Media businesses. Juliana will give you a FREE consultation AND and your first month free to try out their services if you say you heard about them on Upmarket Pod!Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

As the start of Busy Season is in sight, Reed, Mark & Chelsea recap all the Slow Season tasks they did or didn't get done over the last few months. They spend a lot of time detailing pricing changes for 2025 and how they've adjusted the media packages that are on offer to their clients. They also detail how they're revamping their video products and how new staff members are fitting in on the team. Of course, they end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Failure. It's not something that any of us really want to contemplate, but it's real and we've all experienced it. This episodes dives deep into business and creative failure as Reed sits down with music industry veteran Syd Sydney to work through how they have both used and learned from failure to change their lives. This is an engaging and vulnerable conversation that touches on themes that will resonate deeply with many listeners. They do NOT fail to end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Check out sydmusic.com and be sure to stream Mia Dyson and Radio Skies wherever you get your music!Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

As a sort of follow-up to the 2024 SWOT Analysis, Reed, Mark and Chelsea sit down to discuss all the actionable stuff that came up in it and try to formulate a plan for actually following through with things. How novel! Even though this episode is chock full of actionable tidbits, they STILL end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

It's once again SWOT Analysis time on Upmarket Pod! We take our listeners in depth into Upmarket Media's 2024 SWOT Analysis. SWOT is Strengths, Opportunities, Weaknesses and Threats. Reed and Mark go deep on everything Upmarket Media is thinking and feeling heading into to 2024. Follow along with their SWOT bullet points and find out what questions you should ask yourself when you do your own SWOT with this document: https://bit.ly/3PBMwJjDon't worry, they still end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This episode shall serve as the bow on the present that was PMRE 2024. Back at home base, in the Gasworks Studio, Reed, Mark and Nikki recount their experiences at PMRE. It's not just reminiscing about drunken shenanigans... they actually get into the takeaways from the conference, what they learned and how they can apply all that to the business. And even with the Action Item Spectacular having just taken place, these 3 dig deep and come up with 3 more Action Items for the loyal listeners!PMRE 2024 may be over but go to pmreconference.com to get on the mailing list for next year!Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This episode, recorded in the Upmarket Suite at Palms Las Vegas during PMRE, has Reed sitting down with the amazing Alex Coombs, founder of Northern Spruce Media in Hamilton, Ontario. Alex has super-charged her business, growing from a solo operation to having 17 employees within just a few years. Her unique approach includes starring in some of the property videos for her clients. Alex has one of the most unique voices in our industry and this is a fun conversation. And you know we wouldn't let her go without dropping a banger of an Action Item at the end of the show. Check out one of Alex's Feature Friday videos here: http://bit.ly/3ZzsFjcPMRE 2024 may be over but go to pmreconference.com to get on the mailing list for next year!Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

PMRE 2024 is in the books!! The conference was once again so spectacular, that we brought back our SPECTACULAR episode devoted exclusively to ACTION ITEMS, given to us by a staggering 24 of our thoughtful peers in the REP Industry!!!! SO many great nuggets in here on growing your business. Big thanks to all of the attendees who so graciously gave up a little of their conference time to come up to the Upmarket Suite at Palms and share their wisdom. The Dynamite 24 are:Chris White - @go_iguideBrandon Cooper - @pmreconferenceRick Rickerson - @pending_mediaAmber Rickerson - @pending_mediaAeon Jones - @avia.media.groupAngie Lombardi - @angielombardi.photoChris Saldivar - @teatreeproductionsMatthew Lesperance - @lekkerstudios_Kam Radz - @luxpointmediaJenn Lueck - @jenn_lueck_photogAdam Housley (ad) - @secondfloorappCarol McGuinness - @3dtangerineNoel Kleinman - @noelkleinmanChristopher Weber - @orchestratedlightKrisse Newport - @southernremediaRich Newport - @southernremediaTodd Wasylyshyn - @NanaimophotoLes Hein - @tampahomephotosLeroy Schulz - @leroyschulzKelly Clark - @localflavorfilmsBrian Clark - @localflavorfilmsPete Stagl (ad) - PixlCRMScott Brammer - @sbrealestatemediaRomy Rodiek - @rare_photography_nycAustin Harley - @socohomephotographyAndres Inga - @thesnapmarket_After this, YOU KNOW you want to be at PMRE 2025!!! Do Not Miss It!!!!Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes AND this ACTION ITEM SPECTACULAR.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

HURRY! COUPON CODE!!!: Use code UPMARKET100 for $100 off your registration for PMRE 2024. Go to pmreconference.com for all the details.This week, Reed chats with Melissa & Gerard Lynch, the co-founders of Rise Media in New York. They get into how Melissa and Gerard built Rise Media in the juggernaut that it is today, where they're shooting some of the most expensive homes in the country with a team of over 30 people. The Lynch's also detail what they're going to be presenting at PMRE and give us a couple of great Action Items at the end!PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Get registered before it sells out! Use code UPMARKET100 for $100 off your registration OR code UPMARKET75 for $75 off the online-only, live stream and on-demand replay of the conference.AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

HURRY! COUPON CODE!!!: Use code UPMARKET100 for $100 off your registration for PMRE 2024. Go to pmreconference.com for all the details.This week, after a brief check in with Mark and Chelsea, Reed sits down with Jenna Gaidusek, of AI for Interior Designers to talk, yet again, about AI. But this time, it's about AI that you can actually use, right here, right now. Jenna details a ton of ways that photographers can use the technology to streamline their businesses. This is a fun and practical discussion ntaht you won't want to miss! Also, you know darn well that they end the show with a couple great Action Items! (DISCLAIMER: This writeup and all content in this podcast was not in any way shape or form generated or helped by AI.)PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Get registered before it sells out! Use code UPMARKET100 for $100 off your registration OR code UPMARKET75 for $75 off the online-only, live stream and on-demand replay of the conference.AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

HURRY! COUPON CODE!!!: Use code UPMARKET100 for $100 off your registration for PMRE 2024. Go to pmreconference.com for all the details.This week Reed sits down with the legend, Fraser Almeida, of Luxury Homes Photography in Las Vegas Nevada. Fraser is an expert of Luxury Real Estate photography and is part of the dynamic three-way of Wayne, Tony and Fraser (WTF), the renowned instructors of the Capturing Luxury: A Focused Approach to Shooting Luxury Real Estate workshops. Let this fun episode whet your appetite and prime you for maybe taking the workshop at PMRE this year, or at one of their future events. Fraser is such a great, personable, guy that it makes for a great listen. Also, you know darn well that they end the show with a couple great Action Items!PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Get registered before it sells out! Use code UPMARKET100 for $100 off your registration OR code UPMARKET75 for $75 off the online-only, live stream and on-demand replay of the conference.AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

HURRY! COUPON CODE!!!: Use code UPMARKET100 for $100 off your registration for PMRE 2024. Go to pmreconference.com for all the details. Get in there now to register and secure the preferred group hotel rate which needs to be booked by Oct. 11th!!!This week Reed sits down with Alexandria Abramian, the founder of The PR Collaborative, an online community for interior designers and photographers who want to get their work featured in top design publications. Alex is super smart, engaging and has a ton of great insight into how Real Estate Media Professionals can use some PR skills to leverage our position with our clients and create more opportunities for our businesses. This is a fun and informative episode, so give a listen! Also, you know darn well that they end the show with a couple great Action Items!PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Get registered before it sells out! Use code UPMARKET100 for $100 off your registration OR code UPMARKET75 for $75 off the online-only, live stream and on-demand replay of the conference.AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Reed, Mark and Chelsea shake off the hangovers and dish about the Grand Opening Party for the Upmarket Studio at Gasworks! They get into how the party went down and if they think it justified the hefty final budget. In the second half of the show, a Special Guest comes on to talk about Cinematic twilight videos and the team gives an update on the suddenly volatile launch of the branding side of the business. Plus, ACTION ITEMS!!!! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com.Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This week Reed and Mark dish about all the details and costs of the imminent Grand Opening Party of Upmarket's new studio space at Gasworks in Ventura. 200 clients are expected at the party and the guys dish about the everything that is going into the party, including the ever-ballooning budget. In the second half of the show they talk about the challenges and triumphs they've had over the last couple months in the business and then wrap up the show with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com.Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This week Reed sits down with Jamie MacNally of Autoenhance.ai to talk further about the hot topic of the year, AI. As CEO of an AI real estate photography editing company, Jamie is well-positioned to speak to the benefits of Real Estate Media professionals using AI to help their businesses in many ways, not just with editing photos. Jamie also gets into what he will be speaking about on stage at PMRE 2024. Reed and Jamie also get into some of the potential drawbacks of AI and what issues the industry must confront before widespread adoption of AI editing. ALSO, they end the show with special AI GENERATED ACTION ITEMS!PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Get registered before it sells out!AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Danny Bertollo, the owner of Futuro Avenue and The Property Videographer, one of the biggest names in Real Estate Video joins Reed to talk about all things related to the genre. Danny is a fount of amazing and useful information. He talks about everything, including how he systematizes his business and gets his clients on the Flywheel and not the Doom Circle. This is an amazing episode chock full of actionable tips and philosophies. Plus, they end the show with their ACTION ITEMS!PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Get registered before it sells out!AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This episode starts with Reed and Skylar Lawrence-Lebel and the iGUIDE Tour to PMRE Sweepstakes Winners announcement! 2 lucky winners get ALL-EXPENSES PAID TRIPS TO PMRE 2024 courtesy of the fine folks at iGUIDE. @go_iguide Then, it's a VERY SPECIAL EPISODE with, for the first time in history, a GUEST HOST taking the reins of the podcast!!! It's none other than Bethany Diedrich of @highland_visual in Davenport, Iowa (and Upmarket Pod editor)!! Bethany brings on her husband and business partner, Andre Diedrich in addition to Tessa and Brian Foster of @sweetwaterphoto_murphys in Murphy's, CA. They all have a great conversation about the pleasures and pitfalls of being in business with your spouse! Even with a guest host, they still manage to end the episode with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com.Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upmarket.media.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This week Reed sits down with Alex Farrell of Blueprint Media in Centralia, WA to talk about his plan to take on a business partner and the thought processes behind that. They're also joined by the potential new Business partner, Jeremy Almond, to hear the perspective from the other side. They're plenty to chew on here and Reed has loads of experience and advice after having spent the last 3 years teamed up with Mark. They wrap up the show with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.RED ALERT!!! LAST CHANCE!!!! Entries MUST be received by August 15th and Noon Eastern!!!! SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away 2 ALL-EXPENSES PAID TRIPS TO PMRE 2024!!!!! That's right, two lucky winners will be drawn this summer to win PMRE tickets, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com.Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This week Reed, Mark and Chelsea welcome a VERY special guest! Cinematographer/Camera Operator Mick Froehlich stops by the studio for a chat. Mick has worked on such films at TWISTERS, David Fincher's THE KILLER, INDIANA JONES & THE DIAL OF DESTINY among many others. Oh, and even more importantly, he's also Chelsea's husband. In addition to dishing on his big movie jobs and life with Chelsea, Mick talks about how he's really impressed with how good real estate videos in general are now and offers practical advice from the perspective of a cinematographer. They wrap up the show with Quad Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com.Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

The Upmarket Pod crew have their fancy new studio at Gasworks, but it begs the question... how will they pay for it? By launching the Branding Content side of their business, of course! Reed, Mark and Chelsea detail the steps they've been taking to lay the foundation for a successful launch. They even rope their new Upmarket Branding Photographer, Elena Anzaldo into coming on and sharing about her prep for her new role at Upmarket. They also brainstorm how they'll market the new service to the REALTOR clients when they launch it in the fall. In the second half of the show they talk about dealing with difficult clients and Elena shares her wisdom from her time as a REALTOR in regards to how to deal with those difficult agents. They wrap up the show with the ultra-rare Quad Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com.Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Brandon Barré, one of the biggest names in the Hospitality Photography industry, joins Reed on this episode! Brandon answers all Reed's questions about how Hospitality photography differs from Real Estate and how RE photographers who want to dip their toe in Hospitality can prepare themselves. They also talk about Brandon's presentation on Day 3 of PMRE 2024, and his ensuing workshop. This is a great peek into the mind and workflows of one of the industries best photographer! Plus, they end the show with their ACTION ITEMS!PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Get registered before it sells out!AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away 2 ALL-EXPENSES PAID TRIPS TO PMRE 2024!!!!! That's right, two lucky winners will be drawn this summer to win PMRE tickets, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.PLUS everyone who enters will be emailed a coupon code for $50 off PMRE registration AND a sent a sweet piece of iGUIDE Swag.NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Big news from your friends at Upmarket Pod! The long-talked-about and gestating studio space has finally come to fruition! This is the first episode coming to you from the Upmarket Studio at Gasworks in Ventura CA. Having just moved in and the space not yet quite ready for primetime, Reed, Mark and Chelsea nevertheless brave the sawdust and record an episode in the new environs, detailing the plans for the studio (which encompasses podcast studio, photo studio and Upmarket offices) and how they can grow the business by finally having a physical space. They also get into how business has been going over the last couple months and of course wrap it up with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com.Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Tony Colangelo joins Reed to talk about so much good stuff! Not only to they get into Tony's hosting duties during Day 3 of PMRE 2024, but they have a crucial conversation about mental health in the REP industry. It's important to make time for your mental and physical health! Tony also talks about the Capturing Luxury workshop that he will be doing with Wayne Capili and Fraser Almeida in Las Vegas this November. And they end the show with their ACTION ITEMS!PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Get registered before it sells out!AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away 2 ALL-EXPENSES PAID TRIPS TO PMRE 2024!!!!! That's right, two lucky winners will be drawn this summer to win PMRE tickets, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.PLUS everyone who enters will be emailed a coupon code for $50 off PMRE registration AND a sent a sweet piece of iGUIDE Swag.NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Uncharted territory this week as Upmarket Pod gets their hair cut. Well, actually just Reed, as the podcast goes on location to Boheme salon in Ojai, CA to follow along on his hair styling/self care journey. Reed's stylist, Jen Keeler @Jen_boheme offers pearls of business wisdom and draws comparisons between owning a salon and an REP business as she pretties him up. Ultimately, it's all about relationships between yourself and your clients. At the end of a hair cut or a photo shoot, you want your client to come out looking and feeling their best!They of course wrap it up with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com.Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Reed is joined by the Real Estate Video Legend, Chris Stacey @chrisbstacey! Chris details everything that goes into the viral videos he makes for Southern California top-producing REALTOR Tim Smith. They cover everything from concept to budget and everything else. Chris also gets into what he's going to talk about at PMRE and what will go down at his workshop in Las Vegas this November. And they end the show with their ACTION ITEMS!PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Get registered before it sells out!AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away 2 ALL-EXPENSES PAID TRIPS TO PMRE 2024!!!!! That's right, two lucky winners will be drawn this summer to win PMRE tickets, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.PLUS everyone who enters will be emailed a coupon code for $50 off PMRE registration AND a sent a sweet piece of iGUIDE Swag.NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.Check out a couple of Chris's famous videos here:https://youtu.be/R0oUCixqDnE?si=6M-XzJBvG7iydxDRhttps://youtu.be/Z_28T9lpkJ0?si=emaPEBr983mAcd3ZFollow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

This week we have a pod-crossover episode as Reed welcomes Rachael Ann Adkins @shooting_the_shit_rachandneal, the co-host of the Shooting the Shit Podcast, to Upmarket to talk about VA's and social media strategy! Rachael Ann is also the owner of Focused Media Collective in Washington. First, Rachael Ann schools Reed on the tasks she has her VA do and goes over the crucial VA training process. In the second half of the show they talk about social media strategies and how Rachael Ann keeps up with her voluminous posting calendar.They of course wrap it up with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away 2 ALL-EXPENSES PAID TRIPS TO PMRE 2024!!!!! That's right, two lucky winners will be drawn this summer to win PMRE tickets, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com.Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Reed is joined by Brandon Cooper, the man behind the PMRE Conference. Things are heating up and getting real as there are BIG ANNOUNCEMENTS Galore in this episode! Brandon lets listeners know what to expect from PMRE 2024... from the roster of speakers, to the workshops, the addition of Day 3 and all the exciting changes that come with moving the conference to its new home at the Palms in Las Vegas.Also, OF COURSE, they end the show with their ACTION ITEMS!PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Early Bird Registration opens May 30th at 6pm EDT!AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away 2 ALL-EXPENSES PAID TRIPS TO PMRE 2024!!!!! That's right, two lucky winners will be drawn this summer to win PMRE tickets, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.BONUS SWEEPSTAKES ALERT - everyone who enters will automatically be entered in an EARLY BIRD DRAWING on June 3rd for an iGUIDE Planix Pro camera system and iGUIDE Instant free for 3 months.PLUS everyone who enters will be emailed a coupon code for $50 off PMRE registration AND a sent a sweet piece of iGUIDE Swag.NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

After attending their local "Real Estate Summit," an all-day learning conference for REALTORs, Reed and Mark are left wondering about the future of the Real Estate Media industry. With Real Estate Agents already being pitched directly on A.I. media services, how do we make sure that traditional RE Media providers are not left on the outside looking in. They also dish with Producer Chelsea on the big switch to iPhone for video and a potential exciting development in a search for permanent studio space to record the venerable Upmarket Pod.They of course wrap it up with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com.Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Reed is joined by Devon Pastorius, Creative Director at Windsor Creative, to get the lowdown on the creative side of producing PMRE and the amazing video that announced the move to Palms and the addition of Day 3. They also talk about storytelling in video and how to hone in on making sure the content you're producing for clients serves their target audience. Lots of fun PMRE talk and good business nuggets in this episode!Also, OF COURSE, they end the show with their ACTION ITEMS!PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Early Bird Registration opens May 30th at 6pm EDT!AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away 2 ALL-EXPENSES PAID TRIPS TO PMRE 2024!!!!! That's right, two lucky winners will be drawn this summer to win PMRE tickets, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.BONUS SWEEPSTAKES ALERT - everyone who enters will automatically be entered in an EARLY BIRD DRAWING on June 3rd for an iGUIDE Planix Pro camera system and iGUIDE Instant free for 3 months.PLUS everyone who enters will be emailed a coupon code for $50 off PMRE registration AND a sent a sweet piece of iGUIDE Swag.NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

With Mark in absentia yet again, Reed and Chelsea call in the reinforcements and bring in Nikki and Marco, two of Upmarket's best shooters to talk about some of the issues that come up for employees out in the field. They kick things off with a recap of Marco's interaction with, and Chelsea and Reed's ultimate diffusing of, a totally unhinged neighbor. Absolute insanity! The discussion turns to mental and physical health at work with a detour into Nikki's embrace and mastery of Instagram content.They of course wrap it up with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com.Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.Follow Nikki and Marco on Instagram!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Renowned Architectural Photographer Ema Peter joins Reed on this special episode of the Upmarket Podcast! Inspiration abounds in this episode. Ema talks about how her experience speaking at PMRE 2022 inspired her to dabble in Real Estate Photography and even curmudgeonly Reed gets inspired by Ema's dedication and passion for her craft. The also talk about how to vanquish imposter syndrome and the mindset that Real Estate Photographers can use when they take on bigger, more "prestigious" projects. This is a super-interesting chat with one of the industry's smartest and awe-inspiring photographers!Also, OF COURSE, they end the show with their ACTION ITEMS!PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Early Bird Registration opens soon and will be announced on the pod!AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away 2 ALL-EXPENSES PAID TRIPS TO PMRE 2024!!!!! That's right, two lucky winners will be drawn this summer tol win PMRE tickets, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.BONUS SWEEPSTAKES ALERT - everyone who enters will automatically be entered in an EARLY BIRD DRAWING on June 3rd for an iGUIDE Planix Pro camera system and iGUIDE Instant free for 3 months.PLUS everyone who enters will be emailed a coupon code for $50 off PMRE registration AND a sent a sweet piece of iGUIDE Swag.NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Time to check in with Upmarket Media about their ongoing scaling journey! Reed, Mark and Chelsea sit down together to discuss all that has been going in the business lately, starting with a potentially delicate situation involving Chelsea herself. They detail how Chelsea had been feeling burnt-out and under-compensated, which led a to a heart-stopping Slack message to Reed and Mark. Fear not loyal listeners, for Chelsea did not quit! However, serious discussions followed, which led to a promotion and raise for Chelsea. Whew, crisis averted! The rest of th episode is spent talking about the new Branding side to Upmarket Media and an in-depth discussion on whether or not to start shooting all video content for clients on... iPhones.PLUS, Reed gets a tattoo????They of course wrap it up with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod and Chelsea @feedingbeautiful and Upmarket Media @upamarket.media.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

On this episode, Reed speaks with Matthew Anderson @matthewaphoto, a commercial and architecture photographer based in Kansas City, MO. Matthew has successfully transitioned his business from mainly real estate photography to exclusively working with builders/designers/architects etc. HOLD UP. Matthew is not advocating that everyone needs to abandon REP for higher-end commercial work. He really just wants to talk about the fact that every single successful REP is at some point going to be approached by non-realtor clients, so every REP should at least have a cursory knowledge of the commercial side of the business and how to approach shoots practically and financially. He also dishes on his popular YouTube channel and dishes on some controversial takes he has shared in his videos.Also, OF COURSE, they end the show with their ACTION ITEMS!PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Early Bird Registration opens soon and will be announced on the pod!AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away 2 ALL-EXPENSES PAID TRIPS TO PMRE 2024!!!!! That's right, two lucky winners will be drawn this summer tol win PMRE tickets, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.BONUS SWEEPSTAKES ALERT - everyone who enters will automatically be entered in an EARLY BIRD DRAWING on June 3rd for an iGUIDE Planix Pro camera system and iGUIDE Instant free for 3 months.PLUS everyone who enters will be emailed a coupon code for $50 off PMRE registration AND a sent a sweet piece of iGUIDE Swag.NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

The recent $418 million settlement between the National Association of REALTORS and Home Sellers will have broad implications over how REALTORS are compensated. How does this affect Real Estate Photographers and Media providers? Old friend of the show, Sam Benner, Team Leader of the Real Team at EXP Realty, walks us through the settlement and how he sees the landscape changing. Reed and Sam bandy ideas on where we can leverage our skills as media providers to keep our services integral to the listing process and open up new sources of revenue on the buyer side as well.They of course wrap it up with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.Follow Sam on Instagram.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

OK. A lot to digest here:PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Early Bird Registration opens soon and will be announced on the pod!AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away 2 ALL-EXPENSES PAID TRIPS TO PMRE 2024!!!!! That's right, two lucky winners will be drawn this summer tol win PMRE tickets, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.BONUS SWEEPSTAKES ALERT - everyone who enters will automatically be entered in an EARLY BIRD DRAWING on June 3rd for an iGUIDE Planix Pro camera system and iGUIDE Instant free for 3 months.PLUS everyone who enters will be emailed a coupon code for $50 off PMRE registration AND a sent a sweet piece of iGUIDE Swag.NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.Whew! Also, you should know, that Upmarket Pod will now be released weekly through PMRE. Yippeee!Upmarket Pod is pleased as punch that we are the Official Podcast of PMRE, and with that great power, comes great responsibility... we get to break the news of who will be hosting PMRE 2024. Listen to the episode to find out who! Reed chats with the host about PMRE and gets into a longer, informative discussion about the host's area of expertise and how it relates to the Real Estate Media Community.Guess what they end the show with? That's right! ACTION ITEMS!Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!

Reed is joined on this episode by Bethany Diedrich of Highland Visual in Davenport, Iowa (and editor of Upmarket Pod!) to talk all things Reels and specifically Reels with the Agent on Camera. Getting your agents to be on camera consistently can help drive additional revenue for your business and enhance the marketing for your client, which, in turn, should get you even more business! That's not always easy though. Bethany and Reed talk through strategies, philosophies and some of the challenges to be faced putting your agents on camera.They of course wrap it up with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30 day risk free trial!!!Shifter Summit was officially a hit, and you can still get a virtual ticket to watch the entire conference on-demand! Hear talks from some of the top professionals in their respective niches in Architecture and Design photography. Got to www.shiftersummit.com for more info. Use the code “upmarket” for $100 off.

Hallelujah, Mark is Back!!!! After briefly detailing his big family trip to Australia, he joins Reed and Producer Chelsea for the long-awaited listener questions episode! Upmarket Pod combs their DM's for the best questions that listeners have submitted. Topics include, but are not limited to, HDR vs. Flambient, gear, Reed's hair, Branick, PMRE, Marketing, editors and much more!They of course wrap it up with Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. Go to pixlcrm.com/upmarket to get $200 off a monthly subscription!!!Shifter Summit is officially sold out, but the event is taking place on March 6th and 7th in Nashville. You can still get a virtual ticket to attend from the comfort of your home and rewatch at a later date. Hear talks from some of the top professions in their respective niches. www.shiftersummit.com for more info. Use the code “upmarket” for $100 off.

While Mark is off on his big family trip to Australia, everything falls apart at Upmarket Media. Well, not really, but it just feels that way. In this episode, Reed and pinch-hitting co-host, Producer Chelsea, detail life without COO Mark. They get into just the logistical problems that happen as they have to pick up all the tasks that Mark normally does, but they detail how that has actually benefitted the company. That's all well and good, but, ultimately, they'll be happy when Mark is back!In the end, they make it through the episode and with just enough energy left to dish out a couple of Action Items! Action Items are something small that any listener can do right now to help make their Real Estate Media Business more efficient.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. Go to pixlcrm.com/upmarket to get $200 off a monthly subscription!!!

In addition to a bunch of business updates, this episode features a short discussion with Upmarket Media's #1 individual client, Liz Donnelly (@lizzeedonnelly) of REMAX Gold Coast who was a surprise last-minute drop-in guest! Reed, Mark and Chelsea have a lively chat with her and try to get to the bottom on how Real Estate Media professionals can try to land (and keep) top REALTORS in their area. Then, Liz goes off to sell more real estate and the OG trio talk social media and update listeners on Upmarket Media's slow season projects. This is the last episode before Mark takes off for a few weeks to visit family in Australia, a trip that would have been almost impossible for him to do without a strong team in place at home to run the business while he's gone.But before he leaves, he does of course drop one final Action Item! Something that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. Go to pixlcrm.com/upmarket to get $200 off a monthly subscription!!!

This week Reed is joined by co-owners of In1View Media (@in1viewmedia) in Reno, NV, Andrew (@coleman_nv) and Katie Coleman (@itskatiecoleman)! Andrew and Katie recount their story of buying an existing REP business rather than starting from scratch. This is a though-provoking episode that offers insight on a maybe less thought about way of expanding your REP business.They of course end the show with a triple-dose of Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. Go to pixlcrm.com/upmarket to get $200 off a monthly subscription!!!

Employees are probably the most crucial aspect of scaling a business, so this week Upmarket Pod interviews two of Upmarket Media's best and brightest to get the lowdown on what makes for a great employee/employer relationship. Reed and Mark chat with admin Chelsea Froehlich (@feedingbeautiful) and photographer/videographer Nikki Bashor (@nikki_shootz) about their Upmarket experiences.They of course end the show with the ultra-rare quadruple Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. Go to pixlcrm.com/upmarket to get $200 off a monthly subscription!!!

Slow season is upon us for real estate media professionals! Yay! Time to relax. Boo! Less money coming in. Regardless, slow season is the time of year where REP's can plan and set the stage for success in the next busy season. Reed and Mark detail what they're doing over the next month or two at Upmarket to make sure that 2024 is the best year yet!Of course, they end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. Go to pixlcrm.com/upmarket to get $200 off a monthly subscription!!!

It's once again SWOT Analysis time on Upmarket Pod! We take our listeners in depth into Upmarket Media's 2023 SWOT Analysis. SWOT is Strengths, Opportunities, Weaknesses and Threats. Reed and Mark go deep on everything Upmarket Media is thinking and feeling heading into to 2024. Follow along with their SWOT bullet points and find out what questions you should ask yourself when you do your own SWOT with this document: https://bit.ly/3PBMwJjDon't worry, they still end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Check out Upmarket's FREE webinar on How and Why to Scale Your Real Estate Media Business at upmarketcourse.com/webinar and our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com. Follow the pod on Instagram at @upmarketpod.The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Our Action Items this week are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. Go to pixlcrm.com/upmarket to get $200 off a monthly subscription!!!

THE GANG IS ALL BACK!!! Reed, Mark and Chelsea have their first podcast together in what seems like forever! They all recap PMRE and then catch listeners up on what has been going on with Upmarket Media over the last few months. They chat about suddenly being short-staffed and how the company has had to pivot to meet client expectations. The conversation turns to work/life balance and how company owners need to think about that for their employees as well as themselves. Case in point, Chelsea speaks to her personal experience and how she's been re-thinking her role in Upmarket to better meet the needs of her family. As always they end the show with their Action Items, simple things any real estate media company owner can do to help grow their business!!!Please take a moment to check out the AMAZING hype video for PMRE 2024 at pmreconference.com!!!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan WITH GLA square Footage. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.NEW SPONSOR ALERT!!!! Our Action Items this week are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that compliments your current delivery app. Go to  pixlcrm.com/upmarket to get $200 off a monthly subscription!!!

PMRE 2023 is in the books!! The conference was once again so spectacular, that we brought back our SPECTACULAR episode devoted exclusively to ACTION ITEMS, given to us by 18 of our thoughtful peers in the REP Industry!!!! SO many great nuggets in here on growing your business. Big thanks to all of the attendees who so graciously gave up a little of their conference time to come up to Upmarket Studios South Point and share their wisdom. The Dynamite 18 are:Bethany Deidrich - @highland_visualChris White - @go_iguideMichele Sheiko - @chesapeakehomeimagesBrett Gettman - @redhogmediaLauren Gettman - @redhogmediaRob Rijnen - @centralcoastmediamarketingGarrett Goodman - @centralcoastmediamarketingHerb Dierks - @hdphotohubRachael Ann Adkins - @shooting_the_shit_rachandnealJulie Pistone-Krampitz - @tk_imagesAlex Aaron - @archipiximagesTammy Dwight - @tamd_photo @cubi.casaAdam Housley - @secondfloorappTessa Foster - @sweetwaterphoto_murphysShawn Beltran - @myspacekrftDavid Frenette - @collabart.mediaMichael Lefebvre - @michaelplefebvreBrandon Cooper - @pmreconferenceAfter this, YOU KNOW you want to be at PMRE 2024!!! Check out the AMAZING hype video at pmreconference.com to check out the NEW VENUE for next year's conference!!!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

In the latest Road to PMRE Conference 2023, Upmarket welcomes Intellectual Property Attorney, David Deal! David and Reed have a very informative conversation that touches on so many of the most pressing legal issues real estate media professionals are facing today. This episode is a great first taste of all the knowledge that David is going to bring to PMRE. As always, the show ends with their Action Items!! This is a fun chat full of great information, don't miss it!PMRE 2023 IS COMING!!! Upmarket Podcast is proud to be the Official Podcast of PMRE and is excited to present this first of several Road to PMRE Episodes that we will have for you leading up to the conference on November 8-9th 2023 in Las Vegas, Nevada!! Tickets for the 5th Annual Photography + Media for Real Estate Conference and Warm-up Workshops are now available at PMREConference.com.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

The Real Estate Media Industry was ROCKED on August 1st, 2023 with the announcement that Zillow had bought beloved Upmarket Podcast Presenting Sponsor, Aryeo for $35 millon. Questions, speculation, anger, jealousy & hot takes have abounded since. And now, finally, in his first interview since the buyout, the Co-Founder and Director of Aryeo, Branick Weix, sits down with Reed to answer all the tough questions about Aryeo's new partnership with Zillow and what it means for our industry and our individual businesses.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!Upmarket is Sponsored by SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.Use the code UPMARKET at checkout for until Sep. 30th to get $75 off registration for the Photography and Media for Real Estate Conference in Las Vegas on November 7th and 8th!

In the latest Road to PMRE Conference 2023, Upmarket welcomes photography business coach, Darryl Stringer! Darryl is offering FREE one-on-one coaching sessions at the PMRE conference in November, and Reed takes advantage of the podcast platform and has Darryl give him an early on-air coaching session. Not only is Darryl offering coaching sessions, but he's also speaking at PMRE and in the second half of the show they dive into Darryl's PMRE topic "Building a resilient photography & media business in an unpredictable world." Lots of helpful nuggets in this informative episode! As always, the show ends with their Action Items!! This is a fun chat full of great information, don't miss it!COUPON CODE ALERT!!!!! PMRE 2023 IS COMING!!! Upmarket Podcast is proud to be the Official Podcast of PMRE and is excited to present this first of several Road to PMRE Episodes that we will have for you leading up to the conference on November 8-9th 2023 in Las Vegas, Nevada!! Tickets for the 5th Annual Photography + Media for Real Estate Conference and Warm-up Workshops are now available at PMREConference.com where you can save $75 through the end of September using the code UPMARKET75.Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!Give a follow to Darryl on Instagram and all other social media!!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

In the latest Road to PMRE Conference 2023, Upmarket welcomes Copywriter and Messaging Strategist, Jessie Congleton! Reed takes the opportunity to get free advice and has Jessie tour the Upmarket Media website to work on honing Upmarket's messaging to potential clients. Jessie gives tons of great advice that any Real Estate Media professional can use for their websites and messaging. Jessie also dishes on what she's going to be talking about on stage at PMRE. As always, the show ends with their Action Items!! This is a fun chat full of great information, don't miss it!COUPON CODE ALERT!!!!! PMRE 2023 IS COMING!!! Upmarket Podcast is proud to be the Official Podcast of PMRE and is excited to present this first of several Road to PMRE Episodes that we will have for you leading up to the conference on November 8-9th 2023 in Las Vegas, Nevada!! Tickets for the 5th Annual Photography + Media for Real Estate Conference and Warm-up Workshops are now available at PMREConference.com where you can save $75 through the end of September using the code UPMARKET75. Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!Give a follow to Jessie on Instagram and all other social media!!The Presenting Sponsor of Upmarket is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code "Upmarket" at aryeo.com to get 15 free bonus listings with any new account.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.

Well, this is awkward. On this episode of Upmarket, Reed and Mark dissect the bombshell news that their loyal and beloved O.G. Presenting Sponsor Aryeo had been bought out by none other than Upmarket's arch-nemesis, Zillow. (See Ep. 32 for the guy's unfiltered thoughts on Zillow.) The guys work through their emotions and speculate on what the buyout means for the Real Estate Media industry. Hot Takes abound, but Reed and Mark are eternally hopeful that their new corporate overlords don't cancel Upmarket Pod. Find out what happens IF there's a next episode of Upmarket! Until then, thanks for listening!!!!Follow the pod on Instagram at @upmarketpod. Our course How to Grow and Scale Your Real Estate Media Business is at UpmarketCourse.com!!!! Go to the site and book a one-on-one call with Reed to chat about the course (or anything else!) and he'll get you a special discount code!Upmarket is Sponsored by SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floorplans for one low monthly fee. We love SecondFloor and you can use the code UPMARKET at checkout and any new subscriber will get a 1 month free trial.