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Stuart Leo is the founder and CEO of Waymaker.io – an intelligent business management platform that helps leaders build a better business in 30 days. Stuart is a global thinker in strategy, systems and leadership development. As a founder of Waymaker.io, he has led the creation of Waymaker's Leadership Curve - a revolutionary way of building clarity, alignment and remarkable results for any organization. Questions Could you take maybe one or two minutes just to kind of share with us a little bit about your journey, even though I did read a very short piece on you, it's good when we ask our guests to express in their own words, how they got to where they are today. What are three keys to growth for any organization? Now, strategy is very important for business. Why do you think for some businesses strategy tends to be confusing? And how can leaders become more strategic in their decision making? Could you share with us what's the one online resource, tool, website or app that you absolutely can't live without in your business? Could you share with us maybe one or two books that have had the biggest impact on you? It could be a book that you read or listen to many years ago or even one that you've engaged with recently. Could you share with us what's the one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people. Where can listeners find you online? Do you have a quote are saying that during times of adversity or challenge, you will tend to revert to this quote, it kind of helps to get you back on track if for any reason you got derailed or you got off track. Highlights Stuart's Journey Stuart shared that the journey is much like many other startup founders. He loves business, he loves working with people. He loves serving others in business, that's why we all do what we do. And for a very long time, he worked in corporate life and jumped out of corporate life to get out and do his own thing as you always are inspired to do. And then for about 10 years he ran a consulting company, working in strategy and brand and sales tech and mar tech. And obviously, customer experience was a huge component of that. And then, along the way, they started seeing and observing problems that their clients would have, that they realized could be best solved with some software, as opposed to just some advisory services. And so, they ended up pivoting which is always a fun journey, and developing a platform they call Waymaker.io, which at the end of the day is there to help you build a better business, and they help people get unstuck in their business, they help people find breakthrough and they help leaders put the leadership and management operating systems in place so that they can step back from their business and enjoy all the things that their business should provide them in terms of lifestyle and freedom. So, a very traditional way of doing a startup, the more he listened to other startup founders, everybody comes from another business, you see a problem and you jump in, and you want to get in there and solve it. And that's really his journey. Three Keys for the Growth of any Organization When asked what are the three keys to growth to any organization, Stuart shared that number one, you must, must be clear on the problem you're solving and if you're not, then you would have lost focus. So number one, what is the problem we're solving, and that is the ultimate underlying purpose of the organization. There is no other purpose outside that organization but to solve the problem, you exist to solve for your customer. It's very easy for organizations to get lost when they lose focus on their purpose and their purpose is their problem, we exist to solve X problem for a customer. And that's number one. Number two, you must build people by building skills. Fundamentally there are two things you must build in every organization. The first is skills and the second is systems. So number three, the third key to growth is the implementation, development of systems. There's a bit of a myth sometimes out there in business world that he thinks exists and that is that you must systemize everything. And he thinks that's actually a fallacy, you're only telling half the story. You must build people who can be supported with systems and as we build people through skills and leadership development, and then support them with great systems and process then they can do amazing things. So three keys to growth, number one, must, must, must be really clear on the problem solving, never navigate away from that. Number two, build people. Number three; build the systems to support those people. Me: Do you think one is more important than the other, people versus systems? Stuart shared that he always thinks people are more important than systems when it comes down to an organization and he thinks that's a philosophical answer versus a practical answer. We should value a system for the return it makes on a business and we should value a human because they're human. And he thinks often we get that bit round the other way and systems become more important than humans. And so, that's when he thinks humans feel like they're cogs in a machine, whether they be a customer or an employee. And he thinks that's that the underlying secret. He's a big believer that that skills, which is ultimately building people far more important than the systems. Because the systems won't work if you don't have people with the skills. He always say this, there's no point putting in amazing systems, they're like Ferraris in your organization and sticking learner drivers in them, all they're going to do is crash on the first corner. Leaders Becoming More Strategic in Their Decision Making Me: Now, strategy is very important for a business. Why do you think for some businesses strategy tends to be confusing? And how can leaders become more strategic in their decision making? Stuart stated that that is such a good question. He actually wants to step back and really challenge this idea of strategy. And he's a big fan of big thinkers and one of the biggest thinkers in the world in this space is Michael Porter from Harvard, who wrote the book on it. And he loves his statement that everybody in the world thinks that strategy is a set of actions. In fact, if you Google the word strategy, Google's going to tell you, it's a set of actions. And that's in a business context, that's actually wrong, that's not what strategy is. And strategy is a position that we hold in the marketplace. And it's psychological first, and practical second, and he thinks that's the big mistake we all get wrong in business. If we get the strategy right, i.e., the position we hold in the market, this is why the customer aspires to buy from us, and to experience our product. If we get that right, then the practical actions fall into gear. So, strategy is first and foremost, a psychological moment, it's a position in the mind of the customer, in the mind of the marketplace that we pursue or hold and defend. And then it's a set of actions to either build it, hold it, defend it, or grow it. And that's what strategy is, strategy isn't an action plan and we've got to get that thinking out of our heads in the business world, and go, our strategy is to be this kind of business, for this kind of customer, for these reasons, that's strategy. And when that's really clear in an organization, you can be strategic at every level of the organization; a frontline customer service person can go, yeah, I get it. I know that this is who I'm meant to be, because this is what the customer expects of us, the brand. Boom, great. They're now strategic. Does that make sense? Me: It does definitely. So there's a book as you were talking about strategic thinkers, because there's a book, it talks about what kind of thinker you are. I'm trying to remember, the book is actually called What kind of thinker Are you? Have you ever heard of that book before? Stuart stated that he's going to plead ignorance. He's not exactly sure but give him some more information. Me: In the book it talks about like strategic thinkers, bottom line thinkers, possibility thinkers, it's a really, really popular book, but he has a workbook for that book that you would do with leaders to kind of figure out their thinking style. I use it a lot sometimes, especially when I'm training leaders because I find some people think that everybody thinks the same way. And I think in an organization, we all can't be thinking strategically, right? Stuart shared that if we put it in that context, of course, yes. Me: So I just wanted to know what your thoughts were on the different thinking styles. I can't remember the name of the book, it's going to come to me before I finish this conversation with you but it popped in my head just now when you said it. The book is by John Maxwell How Successful People Think. Stuart shared that he loves John Maxwell. He has inspired him in so many occasions, wonderful guy. To answer your question, can everybody be a strategic thinker? Well, it comes down to the context of the roles and responsibilities. But everybody thinks differently and that's a good thing. If we're not thinking well together, then we're not working well together. And in fact, if he's remembering rightly, one of the great things that John Maxwell says about thinking is that when we think we connect facts and feelings, and we pursue the truth out of that process. And he actually love that statement coming from John Maxwell. And he thinks if we just dwell on that for a moment, we can't do that as teams, if we don't have a diversity of thinking styles and that's just really obvious, if we're all thinking in the same way, the same thoughts, from the same context, and not critically challenging each other around what is the objective truth in the situation, then, groupthink will set in and groupthink is cancerous to any strategic thinking. And we've got to get that out of our organizations. And so, he thinks, absolutely, they want that constructive thinking. It reminds him actually of an old CEO he had when he was in corporate life, which he's talked about on podcasts before. As a very young guy growing up in business in the corporate world, a big urban renewal, an urban development company and the kind of work they did was very complex, redeveloping town centres or master plan communities and neighborhoods. And so, around the table, you had engineers and planners and finance people and social community development people and marketers and sales people and lots of different types of thinkers. Engineers are very analytical, logical, rational, marketers, crazy, conceptual, off the wall, community people are touchy feely, social kind of minded, there's a catalyst of different types of thinkings in that room, and you've got to come together, and you've got to agree on a plan, what's this neighborhood going to look like? What's the urban design, what's the layout? What's the look and the feel? And he remembers he embedded into that organization, this wonderful principle of working together, which he called “Arguing gracefully.” He's carried it with him for 20 years ever since. And the big idea he was really trying to get into the culture of the business was that when you get into that boardroom and you're a bunch of people sitting around a table, you want to fight for the best outcome, you want to create a place that's worth living in, something that's special. And to do that, you've really got to let the sparks fly, nothing great happens without a little bit of friction. And you can either walk out of that boardroom hating each other, which is not conducive to great teamwork. Or you could walk out of that boardroom after a really challenging workshop, still friends and colleagues. And so, he instilled this wonderful principle of culture of arguing gracefully, which meant, go for it, when it comes to the debate, die in a ditch and go for a challenge, bring new ideas to the table, argue your point, debate. But do it with a measure of grace so that you argue the point, not the person, and so that when you walk out of that room, you're still a team, and that team can execute. And that's always stuck with him. And he thinks that really hits on your point. People with different thinking styles, can they think strategically? Absolutely. Because when we think strategically together, it requires those different thinking styles to come together and argue what matters most, to come up with the best plan, walk out of the room and still be a team and be better for the argument. And he thinks that's a skill lost, not just in business but in society, that's a very precious skill to hold on to in building teams in today's world. App, Website or Tool that Stuart Absolutely Can't Live Without in His Business When asked about an online resource that he cannot live without in his business, Stuart shared that he would be wrong if I didn't mention Waymaker.io right now. It is a daily tool in their business because it not only helps them think strategically, but execute on a daily basis towards the goals that they're going to hit. But hey, enough of the shameless plug. The other number one software tool that he can't live without, gosh, man, there's so many. He doesn't know if it's a device. He couldn't live without his iPhone and iPad, that kind of runs his world. But on top of that, he thinks the number one thing he just could not live without, he's going to be really, really boring now. And he's going to say Apple Notes because that is where everything goes. And it's the most simple, practical note taking tool you're expecting, that is where everything goes, and everything lives. And it's so practical and helpful. Me: I use Apple notes a lot too. And it has really come out far away over the years. You can literally dump anything into it and then because the Apple ecosystem is also integrated and connected, it doesn't matter which device you're on, you can pull up the note wherever you are and kind of just continue that conversation. Stuart shared that he used to be a prolific user of Evernote, and because he didn't think Apple notes was that great when it first came out. And so, for about six or seven years, everything went into Evernote. And it just got bloated; it just got too big and too complex. And he loves the simplicity. So, it's one of those classic things, he and his wife, they run their renovation at their home through it, they captured notes in his work account. With some activities if they go camping, they're going to put up a camping list and organize, they will share stuff with friends and families and colleagues. Beautiful, simple and powerful. Books that Have Had the Biggest Impact on Stuart When asked about books that have had the biggest impact, Stuart shared he will give two. He was given a book by a really good friend of his when he first went into business by a guy called Guy Kawasaki called The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. And he just loved that book. He loved it because it was at a time in his life when he was starting something and you've got to start it, you got to pitch it, you got to grow it. And so, that book, he thinks was just one of the best books of the last 10 or 15 years for anybody starting something, it's a great inspirational book, gives you some really good practical tools. And Guy Kawasaki is just one of those really simple but very insightful business leaders. Have you have you read that? Me: I haven't heard of it. But I know Guy Kawasaki. But that's definitely one I'll be putting on my list to check out. Stuart stated that it's an oldie but a goodie. More recently, his favourites has been Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink, which is the story on how U.S. Navy SEALs work together with discipline and achieve amazing results or whatever the subline is, but Extreme Ownership is the idea of owning your team, owning your outcomes, being accountable and responsible and leading others effectively through this discipline of extreme ownership. He has given that to almost every person in his world, he thinks it's a great book. What Stuart is Really Excited About Now! Stuart shared that they're a classic startup, so they're in a startup journey. What's the one thing going on that he's super excited about first them and their people; it's the foundational steps they're taking as a business as they put in place the things that he knows are going to be here for years to come. They spent about 12 to 18 months working on their product and business, doing some testing and pilot work and MVPs. And they really only launched their product six to nine months ago, they're very young. And so now they're securing their first customers around the world and working with them and seeing the company come alive. And so, the most exciting thing that's happening for them right now is learning how to deliver excellence to their customers. They don't always do it perfectly and when they don't, they want to learn and they want to know we want to get it right. And secondly, how do they develop that employee experience well, and how do they build team well. So those two things are the two really exciting things going on in their world right now, growing customers and growing team members. Where Can We Find Stuart Online LinkedIn – Stuart Leo Quote or Saying that During Times of Adversity Stuart Uses When asked about a quote or saying that he tends to revert to, Stuart shared that might give two. One in business is the realization or the saying is that, “The business you start is never the business you run.” And he thinks that's a really healthy thing to remember because businesses grow and mature and adapt and tweak and sometimes we have an idea of the business we're building and we get frustrated sometimes because it's not what we wanted originally. But it's not what we want in a business; it's what our customers need. And so, more often than not, the business we start is never the business we run and that's a really healthy thing to remember if we're feeling frustrated, or have some kind of dissonance or friction going on in the business. And we've always got to come back to: What's the problem we're solving? Are we solving effectively? Are our customers getting value from the way we're solving it? What do we have to think about changing in ourselves and in our business to make that more effective? And that's a really healthy thing to come back to. The other is one he and his wife always say to each other which is, “Life is an adventure.” And life is an adventure and it's just that recognition that in an adventure, you have a lot of fun, you have a lot of challenges, you get a bit muddy, you get a bit wet, sometimes you fall down the hillside, you get to have great campfires, and look at the starry nights. And life is an adventure it. It has some surprises around the corner. And when you kind of just step back a little bit, not try and control the world, but kind of fall in line with God's good design and order, you realize that life is a wonderful adventure and it's there to be enjoyed. And we're tatting but life is an adventure and it's a wonderful thing to be a part of. Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners Links The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink The ABC's of a Fantastic Customer Experience Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!
This week on the podcast, we start 2022 by going back to interviews with a remarkable guest. We have serial entrepreneur, venture capitalist, speaker, and Chief Evangelist for Canva, Guy Kawasaki. He takes time to discuss his views on diversity, picking partnerships, how venture capitalists explain their wins and Guy's golden touch to choosing what to invest in. Guy is known for his insights into marketing and product development. He is also the best-selling author who wrote "The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything." He is known for his work in Silicon Valley. He did two stints at Apple, spent some time with Google after they acquired Motorola, and even made contributions on the board of Wikimedia. Now, as Chief Evangelist at Canva, "he"spreads the good news" about how Canva democratizes design by empowering people to create great graphics without buying or learning high-end applications.`` Currently, Guy is hosting a podcast titled "Guy Kawasaki's Remarkable People," where he interviews some of the most skilled and well-known marketers, entrepreneurs, and more. With guests like Pat Flynn, Seth Godin, Tim Ferris, Angela Duckworth, and other notable names, these conversations genuinely live up to its namesake as remarkable. https://guykawasaki.com/ Guy Kawasaki Books - https://amzn.to/3JzoCuq Guy Kawasaki's Remarkable People Podcast - https://guykawasaki.com/remarkable-people/ Contact AAMA: Website: https://www.aa-ma.org LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Merchandise: https://marketing-for-the-culture.creator-spring.com/ YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou
Eric Clarke is the Founder and CEO of Orion Advisor Solutions, an organization that helps advisory professionals operationalize their vision for success by delivering cutting-edge financial technology and investment management solutions. Eric is an advocate for fiduciary advisory professionals and has written several articles for InvestmentsNews and The Journal of Financial Planning. A highly-regarded thought leader in the industry, Eric has received various awards, including ThinkAdvisor's IA25 in 2012 and 2019 and InvestmentNews's Icon & Innovators Award in 2019. Before founding Orion, Eric served as the Chief Operations Officer for CLS Investments from 1999 to 2006. Eric joins me today to discuss the four pillars financial advisors should build to set themselves apart. He shares the history of Orion and how the company was born out of Eric's frustration with finding the right RIA technology. He describes what makes a powerful value proposition and explains why advisors should focus on creating an impactful brand experience for clients. He also highlights the power of habits and discipline, discusses the value of listening to feedback, and underscores why any business owner should think about their “why.” “Figuring out the exact market you're going to serve is critical to success and refining your value proposition.” - Eric Clarke This week on The Model FA Podcast: The founding of Orion and the challenges the company faced in the early days How Orion dealt with financial advisors' reluctance to adopt financial services technology Eric's advice for entrepreneurial advisors who want to build their own businesses The importance of listening to market and client feedback The power of habits and how to maintain work-life balance while growing a company How financial advisors can differentiate their value proposition in the marketplace The impact of building a unique brand experience Niching down and why financial advisors need to identify the market they want to serve What strategic alignment is Different ways financial advisors can leverage technology to prospect clients The Traction model and the give-to-get prospecting method Resources Mentioned: Book: Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience by Steve Yastrow Book: Traction: Get a Grip on Your Business by Gino Wickman Book: The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki Our Favorite Quotes: “Prospect, plan, invest, and achieve. Those are the four strategic pillars advisors need to differentiate their value proposition.” - Eric Clarke “Advisors can set themselves apart through the experience component of their relationship with clients.” - David DeCelle “Your target market determines everything else about your business, branding, and marketing strategy.” - David DeCelle Connect with Eric Clarke: Orion Advisor Tech Orion Advisor Tech on LinkedIn Orion Advisor Tech on Instagram Orion Advisor Tech on Facebook Orion Advisor Tech on Twitter Eric Clarke on LinkedIn Email: eric@orion.com About the Model FA Podcast The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams. Did you like this conversation? Then leave us a rating and a review in whatever podcast player you use. We would love your feedback, and your ratings help us reach more advisors with ideas for growing their practices, attracting great clients, and achieving a better quality of life. While you are there, feel free to share your ideas about future podcast guests or topics you'd love to see covered. Our Team: President of Model FA, David DeCelle If you like this podcast, you will love our community! Join the Model FA Community on Facebook to connect with like-minded advisors and share the day-to-day challenges and wins of running a growing financial services firm.
Dominique "Dom" Brightmon, is an award-winning speaker and certified member of the John Maxwell Team. He is the bestselling author of "Going North!: Tips & Techniques to Advance Yourself", "Stay the Course: The Elite Performer's 7 Secret Keys to Sustainable Success", and contributing author for “Crappy to Happy: Sacred Stories of Transformational Joy”. Dom is the host of the Going North podcast, a top-rated self-help podcast that interviews authors from all over the world. Here's What We Cover in This Episode Use your car as an audio university The power of written notes Take one jewel away from anything you learn and implement How to have a rock-solid mindset using RAVE. R-Reading, A-Audio Immersion, V-Visual Stimulation, E-Encouragement A good day starts the night before The power of a victory log 3 skills to develop for anyone who desires success How to overcome imposter syndrome Dominique's Book Recommendation https://www.amazon.com/gp/product/1733854509/ref=as_li_tl?ie=UTF8&tag=successascent-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=1733854509&linkId=cbd3678d9b188f2b98a60021fe56258d (Stay The Course: The Elite Performer's 7 Secret Keys to Sustainable Success by Dominique Brightmon) https://www.amazon.com/gp/product/0241187265/ref=as_li_tl?ie=UTF8&tag=successascent-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=0241187265&linkId=8faf627aa1a4a9ddca00acbcd692d578 (Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki) Connect with Dominique http://dombrightmon.vip (Website) https://www.bizcatalyst360.com/author/dombrightmon/ (Website #2) https://www.linkedin.com/in/dombrightmon (LinkedIn) https://www.facebook.com/DomBrightmon (Facebook) https://twitter.com/DomBrightmon (Twitter) https://www.youtube.com/channel/UCeY-pRXmNIe-WSzOwrWLLJA/featured (YouTube) https://www.instagram.com/dombrightmon/ (Instagram)
Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to automatically transform long-form content like blogs, podcasts and videos into dozens of "smart" social posts. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for former client, Walmart, and got them a 130% ROI, year-over-year for three years. Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She's also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. In this episode, we spoke about why all of her growth staff does sales, customer service and marketing, the importance of marketing to your internal team to build trust with your customers, how Lately works for social media and content marketing, how she's leveraged 15 years of remote work during a COVID-19 economy, and more. Connect with Kate at kate@lately.ai or on Twitter and LinkedIn. Books and resources mentioned: Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki Beyond Product by Jill Soley (Kate is featured in this book) The Alchemist, 25th Anniversary: A Fable About Following Your Dream by Paulo Coelho (Kate and I talked about this book at the end of the episode) Funding For Female Founders Stalled at 2.2% of VC Dollars in 2018 - Fortune Magazine This Week In Startups: the most interesting, outrageous & illuminating stories from the world of entrepreneurship hosted by Jason Calacanis --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message Support this podcast: https://anchor.fm/kennysoto/support
Episode 171: Author, Evangelist, and Silicon Valley Venture Capitalist, Guy Kawasaki talks about growing up in Hawaii, money, cars, and working for Steve Jobs. Guest Biography Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College. In this episode, you'll learn: Why you should leave your hometown and explore other places. We talk about chasing a passion and if money follows… or is it the other way around? Listen to the end to hear the Q&A to find out what it means to do something cringeworthy. Show notes: http://www.inspiredmoney.fm/171 Find more from our guest: Facebook Instagram LinkedIn Pinterest YouTube Mentioned in the episode: Iolani Schools Dr. Phil Zimbardo Senator Duke Kawasaki Duke Kawasaki's Remarkable People Podcast Kristi Yamaguchi Roy Yamaguchi Arianna Huffington Margaret Atwood Martha Stewart Andrew Yang Jane Goodall Tim Kendall Books Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki Wise Guy: Lessons from a Life by Guy Kawasaki Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki The Art of Social Media: Power Tips for Power Users by Guy Kawasaki Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter or Facebook. Join us at the Inspired Money Makers groups at facebook and LinkedIn To help out the show: Leave an honest review on Apple Podcasts, Podchaser.com, or wherever you listen. Your ratings and reviews really help, and I read each one. Email me your address, and I'll mail you an autographed copy of Kimo West and Ken Emerson's CD, Slackers in Paradise. Subscribe on Apple Podcasts. Special thanks to Jim Kimo West for the music.
In this episode, The DiJulius Group’s Chief Revolution Officer John DiJulius talks with Chief Evangelist Guy Kawasaki, the man who popularized the term “evangelism.” Guy Kawasaki started his career working directly with Steve Jobs as Apple’s Chief Evangelist. He is a brand ambassador for Mercedes Benz, an executive fellow of the Haas School of Business at UC Berkeley, and an adjunct professor at the University of New South Wales. Today, Guy is the Chief Evangelist of Canva, a graphic design platform that makes 4,000,000 graphics per day for people and has over 30 million monthly active users. Guy works with some of the top brands in the world. He is a speaker and the author of fifteen books, some of which have been both New York Times and Wall Street Journal bestsellers. Guy is also the creator of Guy Kawasaki’s Remarkable People podcast. In this interview with Guy Kawasaki, you will learn: How Guy was one of John’s highlights and lowlights in his speaking career How he got started in his remarkable career What being an evangelist means How is evangelism different from sales Which of Guy’s 15 books he recommends and why Specific steps your business can take at this time of the pandemic Why cash is king right now and how focusing on the essentials gives you clarity About the Remarkable People podcast What Guy wants his legacy to be What Guy will be presenting on at the 2020 Virtual Customer Service Revolution The goal of a speech and how you can get better at it Resources mentioned: www.thedijuliusgroup.com Guy speaking at the 2020 Customer Service Revolution - https://customerservicerevolution.com/speakers/ Guy Kawasaki’s Remarkable People podcast - https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827 Guy’s website - https://guykawasaki.com/ Follow Guy Kawasaki on Social Media: Twitter - https://twitter.com/GuyKawasaki Facebook - https://www.facebook.com/guy/ LinkedIn - https://www.linkedin.com/in/guykawasaki/ Instagram - https://www.instagram.com/guykawasaki Book Recommendations: Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything - https://www.amazon.com/Art-Start-2-0-Time-Tested-Battle-Hardened/dp/0241187265/ref=sr_1_1?dchild=1&keywords=guy+kawasaki&qid=1595775813&sr=8-1 Wise Guy: Lessons from a Life - https://www.amazon.com/Wise-Guy-Lessons-Life-Kawasaki/dp/0525538615/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1595775844&sr=8-2 *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com
To kick off 2020 and inspire new ideas and ways of work, we’re sitting down with Jenny MacLeod - from Jenny Girl Friday - to dig into everything side hustles and entrepreneurship. Jenny is a Seattle resource for self-employed women. She coaches, speaks and writes incredible content. Today we talk about how to take that first jump into starting a business. How to track your expenses and invest in yourself. How to combat the fear of failure. We dig into how to navigate work life balance when you’re starting a new business on the side. And much more! Contact Jenny and visit her website here: http://www.jennygirlfriday.com/. Here’s a link to joining Sidekick Services — Offers a complete walkthrough of prepping for IRS taxes. Includes printable tools and lots of cheerleading. Here are a few of Jenny’s favorite resources: The First Chapter of: The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki Do the Work: Overcome Resistance and Get Out of Your Own Way by Steven Pressfield $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau And Jenny’s book: How to Become Self-Employed In Seattle: A Guidebook, Companion, and Reference ---- Follow the podcast on Instagram at @donttellmewhattodopodcast or visit the website www.donttellmewhattodopodcast.com.
Episode Summary You may not realize it, but you are a brand. And your brand directly affects your personal and professional life. With the universality of access to information, people can tell a lot about you quickly but without affirmation of whether the information is correct or flattering. Kevin breaks down 10 essential tips for protecting your brand and ensuring you have greater control of how you are represented. After listening to this episode, undoubtedly, you will take away something new. Insight from this episode: Secrets to applying your brand across social media platforms. How reading more improves your life, both personally and professionally. The secret to turning a mentor into a sponsor. How to distinguish a mantra from a tagline. Why you should trademark your name and strategies for doing so. Strategies for moving up the corporate ladder with the assistance of a sponsor. Secrets to setting a standard as part of your brand. Quotes from the show: “The difference between a mentor and a sponsor is that a mentor’s going to advise you. A sponsor is going to advocate and actually has the power to influence, to get you opportunities.” - Kevin Y. Brown, Episode 128 “The mantra is for you and your employees; it’s a guideline for what everyone does in their jobs, but a tagline is for your customers - it’s a guideline for how to use your product or service. For example, Nike’s mantra is, ‘Authentic athletic performance,’ but it’s tagline is, ‘Just do it.’” - Guy Kawasaki, The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, Episode 128 “Show up and show out.” - Kevin Y. Brown, Episode 128 “I had to literally innovate and create right there. And that’s what preparation is about. It’s being prepared for whatever can come about and making sure that you’re ready.” - Kevin Y. Brown, Episode 128 “If you do those things.. you set the goal, meet the goal, do the work, then you will be able to create your life, because you are essentially working towards the things that you want to.” - Kevin Y. Brown, Episode 128 “You can request a mentor. But you have to earn a sponsor.” - Donald Comer, Episode 128 “Good work, you have to go sell yourself. Great work, other people talk about it.” - Chris Winton, Episode 128 “Earning a mentor who is in reality a sponsor is the greatest success that an individual can have in terms of moving their career forward.” - Donald Comer, Episode 128 "Set the goal, meet the goal, do the work." - Kevin Y. Brown, Episode 128 Resources Mentioned: The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki Stay Connected: Create Your Life Series: https://www.facebook.com/cylseries/ https://www.instagram.com/cylseries/ Kevin: www.kevinybrown.com www.instagram.com/kevinybrown www.twitter.com/kevinybrown www.facebook.com/kevbrown001 Subscribe to our podcast + download each episode on itunes, google play, stitcher and www.createyourlifeseries.com/podcast
Shared Practices | Your Dental Roadmap to Practice Ownership | Custom Made for the New Dentist
Dr. David Maloley of the Relentless Dentist Podcast shares his journey to practice ownership and insight into how your personality will affect your ability to lead and own. Resources mentioned: Drive: The Surprising Truth About What Motivates Us by Daniel Pink The Kolbe Personality Test The Paradox of Choice: Why More Is Less by Barry Schwartz The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki
Aaron Dallek is a serial entrepreneur and Co-Founder of Opternative - the world’s first online eye exam. The exam can be taken from anywhere, at anytime, and a doctor issued prescription can be used to shop everywhere. The exam only takes 25 minutes and a digital prescription is delivered in 24 hours or less. listen on itunes listen on stitcher In this episode we cover: -How to raise money in the current down market - In February 2016, Opternative closed their Series A ($6 million) from Jump Capital, Chicago Ventures, Pritzker Group, Tribeca Venture Partners, Corazon Capital, and NextGen Partners. -How they built an online eye exam that rivals the traditional phoropter -How to recruit the best talent against larger companies with deeper pockets -Why you have to take things one step at a time as an entrepreneur Aaron’s Favorite Book: The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki