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This episode is from the vault! In this episode of the Duct Tape Marketing Podcast, I interviewed Kate Bradley Chernis, former rock and roll DJ turned founder and CEO of a revolutionary content AI tool, Lately AI. With over two decades of experience in media and marketing, Kate brings a unique perspective to the table and shares her insights on the evolution of content marketing and the intersection of aesthetic versus functional answers. Key Takeaways In this episode, Kate and I chat about useful strategies for cutting through the content clutter, leveraging AI to boost engagement, and understanding the symbiotic relationship between humans and machines in content creation. You'll learn how to harness the power of collaborative AI to enhance your marketing efforts, navigate the challenges of data privacy, and stay ahead of the curve in an ever-changing digital landscape. Kate's expertise provides a roadmap for marketers to adapt, evolve, and thrive in the dynamic world of content marketing. More About Kate Bradley Chernis: Connect with Kate on LinkedIn - linkedin.com/in/katebradley/ Visit Lately AI - lately.ai/ Subscribe to see Lately on Youtube - youtube.com/LatelyAI Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
In this episode from the archive, the topic is mentors, how to find one and how to be one. Why? Because even if we think that we're running our business' completely on our own it helps to have people to turn to for advice and information. That is why I loved chatting with Kate Bradley Chernis, about the transformative role of mentors in business. Kate's journey—from rock-and-roll DJ to brand-building expert—has been guided by powerful mentorship insights that helped her stay true to herself while creating a company that maximizes social engagement. Here are a few key takeaways from our conversation: A Safe Space to Fail One of the most valuable aspects of mentorship is having a supportive environment where it's safe to make mistakes. She emphasizes that true growth only happens when you're allowed to fail and learn from it, and mentors play a crucial role in creating that space. Embracing Authenticity Kate's mentors taught her the importance of showing up as her real self. Early in her career, she tried to fit into a “corporate” mold that didn't resonate with her, only to realize that being genuine was far more effective. This lesson helped her shed pretenses and build authentic connections. Constructive Criticism with Purpose As a mentor, you need to deliver feedback that focuses on outcomes, not negativity. Learning to approach critique as a tool for growth, helps team members develop without discouragement. Diverse Mentorship Seeking mentors from various backgrounds, genders, and experiences. Rather than limiting yourself to similar-minded people, value guidance from those who challenge your perspective and expand your view.
What if I told you that principles from rock 'n' roll can transform AI and revolutionize digital marketing? Digital marketing often struggles to truly captivate and engage audiences, leading to wasted resources and low ROI. Creating content that resonates emotionally with consumers remains a significant challenge for many brands. Despite using various tools and strategies, many marketers find their campaigns falling flat. The frustration grows as they realize their content lacks the emotional depth needed to make a lasting impact, leading to disconnected audiences and ineffective marketing efforts. Enter Kate Bradley Chernis, who brings a unique perspective to the digital marketing world. As a former rock 'n' roll DJ broadcasting to 20 million listeners a day, Kate has an unparalleled understanding of audience engagement. Now, as the co-founder and CEO of Lately, she leverages the neuroscience of music to drive revolutionary AI technology. Kate's innovative approach is transforming content creation and digital marketing, offering a fresh, effective way to connect with audiences on a deeper level. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Kate Bradley Chernis about:
In this conversation, Brent Peterson interviews Kate Bradley Chernis, CEO of Lately, about the role of machine learning in content creation. They discuss the importance of understanding the neuroscience behind content engagement and the need for human curation in AI-generated content. Kate explains how Lately leverages AI to analyze social media analytics and create personalized messaging that resonates with audiences. They also touch on the challenges of deliverability and the importance of finding the right cadence for content distribution. Overall, the conversation highlights the value of collaborative AI and the need for marketers to be actively involved in the content creation process.keywordsmachine learning, content creation, neuroscience, AI-powered content, personalized messaging, social media analytics, deliverability, cadence, collaborative AItakeawaysUnderstanding the neuroscience behind content engagement is crucial for effective content creation.AI can analyze social media analytics to identify patterns and create personalized messaging.Human curation is essential in ensuring the quality and authenticity of AI-generated content.Deliverability and finding the right cadence for content distribution are key factors in content success.Collaborative AI, combining human expertise with AI capabilities, can outperform AI alone.Sound Bites"Lately does that. Its job is to identify what messaging will get you these sort of outcomes and specifically we work on social and it is a private database and you know all those kinds of things so the analytics piece we were just touching on is so important because when the results from the AI come out if you can't tell it if it's done a good job or a bad job thumbs up or thumbs down then it can't possibly learn right""AI will have the same kind of idea. I think people need to be, they just need to be educated. We have this thing that we're fighting against, Brendan, you know it already, which is people think that AI is like a human. They can talk to it like a human. They just think it's a super smart human. It doesn't have an understanding of those nuances to ever answer you in a way a human would. It can't possibly do that, you know?""So we're lately .ai. We are again in the business of finding the words that will make your customers do what you want them to do. And our customers enjoy on average 12,000% increased engagement, 245% more clicks, 80% cost savings on and on because it's AI, right?"Chapters00:00Introduction and Passion for Connecting Online12:30Differentiating Lately from Chat GPT and the Importance of Learning27:08The Pitfalls of AI-Generated Content and the Need for Human Involvement32:22The Importance of Deliverability and Timing in Content Distribution37:24Pitch for Lately and the Benefits of Collaborative AI
Kate Bradley Chernis, founder and CEO of Lately, an AI-driven content creation platform returns to "The Business Storytelling Show for Episode 666 to discuss what are the ethical considerations for generative AI use in business? Join us. Try Lately: lately.ai Check out the eye-level cam I used: https://amzn.to/4bZHujH Kristian Aloma's narrative economy book: https://amzn.to/3KnC06I
Kate Bradley Chernis is the Founder & CEO of Lately.AI, which identifies the makeup of the highest possible performing social media messaging for your target audience and generates posts that contain that content in your unique voice. AKA, her team is making GenAI personal for your brand. We're serving up piping hot information on pitfalls of working in Corporate America, this new age of AI, and how to find your the right career. All guaranteed to keep you entertained from start to finish! From hilarious anecdotes to thought-provoking discussions, buckle up for a rollercoaster ride of an episode with Kate. MORE METROSTAR +Website: https://mss.fyi/4aXoZMv +LinkedIn: https://mss.fyi/49jN26R PEOPLE +Kate: https://mss.fyi/43MibPq +Rachel: https://mss.fyi/3tJWWA5 +Liz: https://mss.fyi/3tPobt6 LINKS + Lately.AI: https://mss.fyi/3vKjoKb The views, thoughts, and opinions expressed are the speaker's own and do not necessarily represent the views, thoughts, and opinions of MetroStar. The material and information presented here is for general information purposes only. The MetroStar name and all forms and abbreviations are the property of its owner, and its use does not imply endorsement of or opposition to any specific organization, product, or service. Content Warning: Episodes of Mock IT Podcast and YouTube channel may, at times, cover sensitive topics including but not limited to sexual harassment and more. You are advised to refrain from watching or listening to the YouTube Channel or Podcast if you are likely to be adversely impacted by these topics.
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Kate Bradley Chernis as they chat about how Generative AI can finally help humans communicate and much more AI news and information. Kate Bradley Chernis is the Founder & CEO of Lately.AI, which identifies the makeup of the highest possible performing social media messaging for your target audience and generates posts that contains that content in your unique voice. As a former rock 'n' roll DJ, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She's also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence.
In this episode of the Duct Tape Marketing Podcast, I interviewed Kate Bradley Chernis, former rock and roll DJ turned founder and CEO of a revolutionary content AI tool, Lately AI. With over two decades of experience in media and marketing, Kate brings a unique perspective to the table and shares her insights on the evolution of content marketing and the intersection of aesthetic versus functional answers. Key Takeaways In this episode, Kate and I chat about useful strategies for cutting through the content clutter, leveraging AI to boost engagement, and understanding the symbiotic relationship between humans and machines in content creation. You'll learn how to harness the power of collaborative AI to enhance your marketing efforts, navigate the challenges of data privacy, and stay ahead of the curve in an ever-changing digital landscape. Kate's expertise provides a roadmap for marketers to adapt, evolve, and thrive in the dynamic world of content marketing. More About Kate Bradley Chernis: Connect with Kate on LinkedIn - linkedin.com/in/katebradley/ Visit Lately AI - lately.ai/ Subscribe to see Lately on Youtube - youtube.com/LatelyAI Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts Learn more about your ad choices. Visit megaphone.fm/adchoices
In this throwback episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Kate Bradley-Chernis, Co-Founder and CEO of Lately. Kate explains how AI can be one of your greatest tools for content creation and marketing. Episode Highlights: Kate talks about her music background and her experience being in a radio station. (3:18) Kate shares that she used to own a marketing agency. (12:28) Kate shares how a medical condition led her to first use a dictation software and why it was a game changer for her. (17:07) Kate shares her background and how she started her first company. (24:40) Kate explains why Lately is working successfully. (29:15) Kate talks about how to make sure you have the correct content system. (36:41) Kate shares what she does after leading people to their successful path. (45:06) Kate shares the most magical questions that are very important. (48:29) Kate explains the biggest mistakes she sees people make when creating content. (50:49) Kate talks about her motivation to overcome all the challenges she has faced in the past. (54:58) Tweetable Quotes: “So the goal is to help you, any brand, any person create more effective social media messaging, that actually gets people to click or reshare in a way that you can, you can track it.” - Kate Bradley-Chernis “Content that moves people moves mountains, it just does, and are you doing that? If you're not, then you're winking in the dark. That's an old marketing adage. Nobody can see it.” - Kate Bradley-Chernis “Set yourself up for success and put yourself in the position to do the things you do best and surround yourself with people who can fill in the blanks for you.” - Kate Bradley-Chernis Resources Mentioned: Kate Bradley-Chernis LinkedIn Lately David Carothers Kyle Houck Florida Risk Partners The Extra 2 Minutes
In this throwback episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Kate Bradley-Chernis, Co-Founder and CEO of Lately. Kate explains how AI can be one of your greatest tools for content creation and marketing. Episode Highlights: Kate talks about her music background and her experience being in a radio station. (3:18) Kate shares that she used to own a marketing agency. (12:28) Kate shares how a medical condition led her to first use a dictation software and why it was a game changer for her. (17:07) Kate shares her background and how she started her first company. (24:40) Kate explains why Lately is working successfully. (29:15) Kate talks about how to make sure you have the correct content system. (36:41) Kate shares what she does after leading people to their successful path. (45:06) Kate shares the most magical questions that are very important. (48:29) Kate explains the biggest mistakes she sees people make when creating content. (50:49) Kate talks about her motivation to overcome all the challenges she has faced in the past. (54:58) Tweetable Quotes: “So the goal is to help you, any brand, any person create more effective social media messaging, that actually gets people to click or reshare in a way that you can, you can track it.” - Kate Bradley-Chernis “Content that moves people moves mountains, it just does, and are you doing that? If you're not, then you're winking in the dark. That's an old marketing adage. Nobody can see it.” - Kate Bradley-Chernis “Set yourself up for success and put yourself in the position to do the things you do best and surround yourself with people who can fill in the blanks for you.” - Kate Bradley-Chernis Resources Mentioned: Kate Bradley-Chernis LinkedIn Lately David Carothers Kyle Houck Florida Risk Partners The Extra 2 Minutes
Connection is everything. When your marketing message resonates with your customers, selling becomes easier, retention becomes easier, and your customers become powerful evangelists who market and sell for you. To achieve this, you have to find the right words that make your customers lean in. You have to create marketing that is music to your buyer's ears.In this episode of the Sales Talk for CEOs podcast, my guest Kate Bradley Chernis shares advice on how to do just that. A former live radio DJ, Kate is now the CEO of Lately, a software that uses artificial intelligence to learn the voice of brands and create writing models based on the words, key phrases, and sentence structure that will get the highest engagement. Kate has used Lately technology to get a 98 percent sales conversion rate with the company's organic messages, and she is sharing tips for creating marketing that connects to customers in this podcast episode.As Kate explains, the problem with a lot of marketing is that marketers are trying to find ‘the right words that sell.' “The objective isn't actually a sale,” says Kate. “The objective is first to engage. Get to the next step. Get the reaction. Get them to lean in. Get that long play going.”In this interview, Kate discusses the importance of making a connection as you start conversations with potential customers via marketing. Using the neuroscience of music, she explains how marketing messages should be crafted to offer familiar ‘touch points' that cue nostalgia, memory, and emotion. This, in turn, builds trust, which is the basis for customer acquisition and loyalty. Sound interesting? Then listen in to learn how you too can create marketing that is music to your buyer's ears. Highlights2:37 The rollercoaster of the CEO8:27 Getting specific about your ideal customer17:58 Why the objective of your marketing isn't a sale21:17 Believing in yourself (and not the naysayers)28:26 Creating two-way street marketing30:33 Making music to your buyer's ears39:00 Creating a seller-free experience QuoteThe objective isn't actually a sale. The objective is first to engage. Get to the next step. Get the reaction. Get them to lean in. Get that long play going.” Connect with Kate Bradley Chernis in the links below:Website: https://www.lately.ai/LinkedIn: https://www.linkedin.com/in/katebradley/ You can learn more about and connect with Alice Heiman in the links below:Website: https://AliceHeiman.comLinkedIn: https://www.linkedin.com/in/aliceheiman/
In this episode of Your AI Injection, host Deep Dhillon sits down with Greg Starling, the Head of Innovation Lab at Tailwind, a company intent on utilizing generative AI to optimize social media campaigns and small business marketing. Deep and Greg begin by discussing the early days of Tailwind, from their engagement with OpenAI's GPT-2 to the acquisition of Replier. The two also discuss how to leverage generative AI as a brainstorming tool, a market analyst, and a method of generating user stories. They then delve into the ethical considerations of generative AI for marketing— from preventing plagiarism to defining & eliminating hate speech. As the two look towards the future of AI in marketing, they discuss the potential shifts towards trust-driven, community-focused platforms, foreseeing a rise in micro-communities and autonomous AI agents that personalize experiences and handle much more complex tasks, such as personalized travel planning. Learn more about Greg here: https://www.linkedin.com/in/gregstarling/Learn more about Tailwind here: https://www.linkedin.com/company/tailwindapp/Check out some of our related content:Improving Sales Engagement Using AI with Laxman PapineniAI in Content Generation for Marketing with Kate Bradley Chernis
Lately.AI has been working for years on content generation systems that capture your unique “voice” and are tailored to your unique audience. At first, they didn't know that they were going to build an AI system, but now they have a state-of-the-art generative platform that provides much more than “prompting” out of thin air. Lately.AI's CEO Kate explain their journey, her perspective on generative AI in marketing, and much more in this episode!
Lately.AI has been working for years on content generation systems that capture your unique “voice” and are tailored to your unique audience. At first, they didn't know that they were going to build an AI system, but now they have a state-of-the-art generative platform that provides much more than “prompting” out of thin air. Lately.AI's CEO Kate explain their journey, her perspective on generative AI in marketing, and much more in this episode!
In the highly competitive business world, delivering exceptional customer experiences is critical. To help business leaders differentiate their brands, Stacy Sherman invites Kate Bradley Chernis, founder of Lately AI, to share insights on how artificial intelligence (AI) can complement human collaboration to exceed customer expectations. They dispel fears and misconceptions about AI, emphasizing that it cannot replace the human element of emotional intelligence. Kate also shares lessons learned from raising $3.4 million in funding for her AI platform and key lessons about business, leadership, and how to embrace AI and emerging technologies to boost results and brand loyalty. More details at
In this episode, John interviews Kate Bradley Chernis, the CEO of Lately AI, about how artificial intelligence can help businesses revolutionize their social media marketing strategies. Kate discusses the challenges businesses face with content creation and how Lately AI can help automate the process by turning content into a variety of social media posts. She also shares tips on how to write content that triggers nostalgia, memory, and emotion to build trust and create loyal fans. Key Points: Lately AI helps businesses automate content creation by using AI to turn audio and video content into a variety of social media posts.Businesses often struggle with creating enough content to keep their social media channels active and engaging.Kate explains how Lately AI uses natural language processing to identify the most important parts of audio and video content and turn them into social media posts.Using nostalgia, memory, and emotion in content can trigger trust and create loyal fans.Kate's advice for businesses is to focus on building relationships with customers and creating fans, rather than just making sales.Lately AI has a 98% sales conversion rate and offers a free trial for businesses interested in trying out their services. Tweetable Moments: "It's not about the quantity of content, it's about the quality of content." - Kate Bradley "Write with the intention of triggering nostalgia, memory, and emotion to create loyal fans." - Kate Bradley"Don't make a sale, make a fan." - Kate Bradley"Even when we have people who churn, they still recommend us." - Kate Bradley Links Mentioned: Lately AI website Kate on Twitter OMG Event Co Small Business Origins Beefy Marketing John Kelley on Instagram John Kelley on TikTok John Kelley Email Address
Kate Bradley Chernis, co-founder and CEO of Lately, joins Social Pros to discuss the revolutionary power of AI in the content creation and marketing spaces. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details AI technology is coming on at a rapid pace, and this Social Pros guest is at the absolute collision point of social media and technology! Kate Bradley Chernis, the Co-founder & CEO of Lately.ai, joins this Best Of edition of the Social Pros podcast to discuss AI applications in the world of sales and marketing. Kate explores why social pros need to look for more interesting and compelling ways to draw audiences in and how Lately is helping users raise engagement levels by generating words that convert. We hear how important it is for social pros to break down communication barriers using touchpoints that trigger nostalgia, memory, and emotion, as well as the various ways AI can make that process easier. In This Episode: 3:19 – Introducing Kate Bradley Chernis 3:40 – Introducing Lately 6:46 – Values humans care about 12:39 – Is FOMO dead? 13:50 – Saving time or boosting engagement? 16:31 – The best source material for AI 20:10 – How writers can see AI as a tool, not a threat 24:45 – How AI helps with engagement 27:04 – Which team should own the Lately relationship? 29:13 – Being more social on social with AI 31:30 – Lately office hours 38:08 – Kate leaves advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Lately.ai Lately.ai on Twitter Kate on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.
Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to generate high-engaging content in your unique brand voice that is customized to target any audience. As a former rock 'n' roll dj, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM.In this episode, Kate talks about:How Lately uses AI to help customers produce content.How she helped Gary Vee get a 12000% increase in engagement.How Lately achieves a 98% sales conversion rate.What she would do differently if she were starting a new tech company now.Her thoughts on the future of AI.
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TIMESTAMPS03:00 - Why Kate's Dad told her that she couldn't work for other people anymore08:56 - The Art Of The Start by Guy Kawasaki11:20 - Her first angel investors12:50 - Walmart project that helps them to reach 130% ROI15:30 - The power of voice and copy18:00 - How Lately can help you get more out of your content24:00 - The mindset that helps them get 240% in monthly revenue28:40 - Finding a pure place31:00 - How opportunity and doors opened just by being herself35:00 - Be careful who you listen toGUEST BACKGROUNDKate Bradley Chernis is the Founder & CEO of Lately – A.I that learns which words will get you the most engagement and turns your video, audio, and text into dozens of social posts containing those words. As a former rock 'n' roll dj, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She's also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence.Prior to founding Lately, Kate also owned a marketing agency that got Walmart a 130% ROI YoY for three years.MAIN INSIGHTTrusting your gut and being yourself opens opportunities for the company and builds more trust in your team.KEY TAKEAWAYSEverything is about emotionCreate and share the right mindset with your teamInvestors bets on your guts and not on the productBeing yourself means being more confident and creativePRACTICAL STEPSCreate and identify the environment where you can be creativeIdentify the uncomfortable situation and change itBe yourselfKnow when to listen and get feedback from other peopleTIPS FOR SUCCESSChoose the right feedback and people to listen toTrust your gut immediatelyTrust your team that they will accept whatever you say that comes out of your mindMORE FROM LATELY AILately's AI learns which words will get you the most engagement and repurposes video, audio, and text into dozens of social posts that contain those words. Learn more at lately.ai
Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Kate Bradley Chernis chat about being a female CEO in a male-dominated world. And how to transfer the skills you learned being a line cook and a DJ into running a company that developed a product that helps businesses pump a ton of content out on social media. Kate Bradley Chernis is the Founder & CEO of Lately – A.I. that learns which words will get you the most engagement and re-purposes video, audio and text into dozens of social posts containing those words. As a former rock 'n' roll DJ, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She's also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence. Before founding Lately, Kate also owned a marketing agency that got Walmart a 130% ROI YoY for three years. In addition, Kate's appeared as a guest speaker on hundreds of sales, marketing and entrepreneurial podcasts and has led presentations for Walmart, Ericsson, SAP, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, HubSpot, Hootsuite, Harvard University, Columbia University, NYU and others.
About Guest 0:00 Neuroscience of Communication 09:51 Content Vs. Copy 12:40 Emotional Intelligence & AI-generated content 17:21 AI & Human Collaboration 19:34 The need for AI-generated content 22:28 Some numbers about Lately 27:21 How Lately works? 27:51 Lately for Startups & Enterprises 31:08 Myths about AI-generated content 34:50 The biggest challenge for Lately 36:10 Advice for entrepreneurs 41:56 Kate's Mentors 44:43 Things Kate would like to change about the industry 48:15 Constant iteration 50:30 Networking & events in 2022 52:30
In this episode of Video Marketing Secrets, Kate Bradley Chernis, Co-Founder and CEO of LatelyAI, joins Summer Felix-Mulder to discuss how Artificial Intelligence can help you turn long-form content into evergreen social media gold.
Kate Bradley Chernis is the co-founder and CEO of Lately, an A.I. that learns which keywords get you the most engagement and then turns video, audio and text into dozens of social media posts. Here's what you're going to learn from Kate Bradley Chernis: How to navigate the lawlessness of entrepreneurship. How to slay sales and achieve a 98% sales conversion rate. How to master marketing. How to build trust with your audience and larger community. Join the tribe: https://www.shegetsshitdone.com/join
I've never laughed so much in a podcast. Seriously, Kate Bradley Chernis is funny.She's also a brilliant CEO of a company changing the way we use Artificial Intelligence in marketing.Kate's passion for music (she was a SiriusXM DJ - and her husband is literally a rock star) gave her an appreciation for the written and spoken word.She then turned to marketing, using her verbal gymnastic skills to found a company that learns what customers want and converts any content into social posts that resonate.Kate is a humble leader, but she's also not afraid to make the tough calls.I consider Kate a friend and I look forward to following her success.This is one great episode.Support this show http://supporter.acast.com/eating-crow. Hosted on Acast. See acast.com/privacy for more information.
Hey Friends - Want to get podcast and promotional tips from a former Rock & Roll DJ turned entrepreneur? Want to learn more about working smarter, not harder? Well, you are in the right place! I'm excited about today's show with my friend and fellow entrepreneur, Kate Bradley Chernis. Kate is a former Rock and Roll DJ, XM radio host, and CEO of Lately - an app where you write better marketing content in collaboration with artificial intelligence and software automation. We talk about Gary Vee, some of her stories from XM, how LATELY can help YOU write better marketing content, and much more! You don't want to miss this one!! Listen in to what Kate and I talked about: How Kate got the opportunity to work with Gary Vaynerchuk and his team at Vaynermedia? Kate's tips for new podcasters who want to level up their podcasting game. The importance of using an app like Lately, changing our promotion mindset and much more For the full episode show notes, please go to www.wildfirecreativecompany.com/Episode50
Ep. 86: Marketing & The Music Industry Pt. 1 — Kate Bradley Chernis & Elspeth Paige Sack Weird Music Podcast is all about learning from inspirational musicians and music industry entrepreneurs about how to channel creative energy. In this episode, Cam talks with two rock star entrepreneurs — Kate Bradley Chernis and Elspeth Paige Sack. Elspeth is the founder of the marketing agency Hunter Marketing and Kate is the founder and CEO of the marketing company, Lately. This episode is filled with lessons from how they've been able to create their own companies, how great teams work, and how to build a successful brand. Enjoy! Hunter Marketing: https://huntermarketing.us/ Lately: https://www.lately.ai/ And let us know if you'd like a handmade ice-dyed Weird Music Podcast hoodie or t-shirt! — https://forms.gle/Ri5grzaMoC4QUXRU8 Produced by: Katie Daly Sponsored by: Thrax CBD & THC ( http://thrax.shop/ ) JNJ Distribution ( https://jnj-distribution.com/ ) Franklinton Press ( https://www.franklintonpress.com ) We are very grateful for our generous listeners & sponsors! Feel free to give a tip on Venmo — @Cam_Elkins
Kate Bradley Chernis is the Founder and CEO of Lately, a company that uses artificial intelligence (AI) to generate high-performing, transformative social media content to drive optimum engagement. She is a former rock 'n' roll DJ and served over 20 million listeners as music director and on-air host at Sirius XM. She is also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand-building, sales, and marketing expertise. Kate used her music and radio talents to create Lately's AI. In this episode: In a highly competitive world, what can businesses do to cut through the noise to reach a wider audience? How can they create an emotional connection with clients? The secret to effective marketing is creating an emotional connection with your audience. Reaching a larger audience may require businesses to vary their content. The solution: repurpose old content to suit the needs of a diverse audience. In this episode of Systems Simplified, Adi Klevit hosts Kate Bradley Chernis, the Founder and CEO of Lately, to talk about creating systems for increasing engagement. Kate explains how the idea for Lately's AI came to fruition, how the platform serves small businesses, and discusses the value of repurposing content.
What a difference a year makes for B2B Saas entrepreneurs. In 2021, business was booming, venture capital was flowing, and the focus was customer acquisition and growth. Today, the economic landscape is bumpy, venture capital has evaporated, and customer retention is paramount. In this episode of Marketing Spark, Lately.ai CEO Kate Bradley Chernis talks about her professional challenges and how she's navigating the B2B SaaS waters. She also talks about Lately's struggles to raise venture capital and Lately's bootstrapped approach to marketing.
Overview Today we are chatting with the Founder & CEO of Lately, Kate Bradley Chernis. Lately uses A.I. to learn which words will get you the most engagement, and turns video, audio and text into dozens of social posts containing those words. Kate has had an exciting career as a former rock 'n' roll DJ, to Music Director, to on-air host at Sirius/XM, to owning a marketing agency. In this episode, Kate shares the inner workings of how music and neuroscience inspired the design of Lately's AI model, the highs and lows of entrepreneurship, and how authenticity is the only way to lead. About Kate Bradley Chernis Kate Bradley Chernis is the Founder & CEO of Lately – A.I. that learns which words will get you the most engagement and turns video, audio and text into dozens of social posts containing those words. As a former rock 'n' roll DJ, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She's also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence. Prior to founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI, YoY for three years. In addition, Kate's appeared as a guest speaker on hundreds of sales, marketing and entrepreneurial podcasts and has led presentations for Walmart, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, HubSpot, Harvard University, Columbia University, NYU and others. Learn more about our mission and become a member here: https://www.womenindata.org/ --- Support this podcast: https://anchor.fm/women-in-data/support
On today's episode Kate Bradley Chernis shares how A.I. is helping brands improve brand messaging and accelerate relationships with customers online. Listen in as Deborah and Kate discuss how Kate's team uses tech to nurture customers, improve sales conversations, and build team culture while helping their customers perform better on social media. Kate Bradley Chernis is the Founder & CEO of Lately A.I. that learns which words will get you the most engagement and turns video, audio and text into dozens of social posts containing those words.As a former rock 'n' roll dj, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. Shes also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence.Prior to founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI, YoY for three years.In addition, Kate's appeared as a guest speaker on hundreds of sales, marketing and entrepreneurial podcasts and has led presentations for Walmart, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, HubSpot, Harvard University, Columbia University, NYU and others. You can learn more about Kate's organization in the following ways: https://www.joinclubhouse.com/@katelyhttps://www.facebook.com/LatelyAIhttps://twitter.com/LatelyAIhttps://twitter.com/LatelyAIKatelyhttps://www.linkedin.com/company/latelyaihttps://www.linkedin.com/in/katebradley/https://www.youtube.com/LatelyAIhttps://www.tiktok.com/@latelyaihttps://www.tiktok.com/@katebradleychernishttps://www.instagram.com/latelyai/https://www.instagram.com/katebradleychernis/ www.lately.ai Create a personal career strategy that develops the leadership and communication skills you need to assess challenges, showcase your skills, and demonstrate your ability to be a C-Suite Leader. Learn more about the C-Suite Academy here: https://bit.ly/csawaitlist22 See omnystudio.com/listener for privacy information.
Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle
Kate Bradley Chernis is the Founder & CEO of Lately – A.I. that learns which words will get you the most engagement and turns video, audio and text into dozens of social posts containing those words. As a former rock 'n' roll dj, prior to founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI, YoY for three years. Listen to learn about how to approach your content using the Pillar Method, unlocking the power of long-form content for more engagement, and why your content should be like Turkey dinner on Thanksgiving.
Social Media Automation: Best Productivity Boosting Marketing Tools Are you sick of wasting hours every day on social media? Does it feel like you're not getting anything accomplished because of all the time you spend posting on your social media accounts? That's exactly how we felt. If you're spending too much time on social media, but not seeing any results, then this episode is for you. We'll guide you through solutions to help you boost your productivity. We review the best social media automation tools we've used and tested. We'll explain how they work, and how they can help you automate the social media aspect of your business, resulting in increased productivity and increased profits. Available on YouTube: https://youtu.be/7xRA7Q4I5M0 (https://youtu.be/7xRA7Q4I5M0 ) Deck and more info: https://womenconquerbiz.com/podcast/social-media-automation/ (https://womenconquerbiz.com/podcast/social-media-automation/) Interview with Kate Bradley Chernis: https://www.womenconquerbiz.com/podcast/kate-bradley-chernis/ (https://www.womenconquerbiz.com/podcast/kate-bradley-chernis/) Interview with Ben Dell: https://www.womenconquerbiz.com/podcast/great-business-ideas/ (https://www.womenconquerbiz.com/podcast/great-business-ideas/) Words of Wisdom How do you get your social media automation going so that you can spend your time engaging? You get your stuff, you create it, you put it in a social scheduler, and then the next step is to automate it as much as possible. Then you can be commenting and engaging and asking questions and driving people to the content that you're sharing on social. — Jen Can't-Miss Resources SPECIAL LAUNCH OFFER: get a LIFETIME 15% off discount on Jen's courses and community: https://www.epiphanycourses.com/podcast (https://www.epiphanycourses.com/podcast) Content Consistency Framework and Schedule https://framework.agkmedia.studio (https://framework.agkmedia.studio) Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)
Can you imagine doubling or tripling engagement on your social media? Maybe it's not as hard as you think. Take it from somebody whose operations have had an average of 180-240% increase in engagement for customers, boasts a 98% sales conversions and even reigned in an unfathomable 12,000% increase for the likes of monster personality, Gary Vaynerchuk. Hear our conversation with Kate Bradley Chernis, CEO at Lately.ai: How to create fans and evangelists out of customers What a 98% sales conversion rate leader does How AI can save you time and money Who can benefit from AI in their social media More information about Kate Bradley Chernis and today's topics: LinkedIn Profile: https://www.linkedin.com/in/katebradley/ Company Website: https://www.lately.ai/ Other Relevant Links: Kate Bradley Chernis on Twitter, Lately.ai, Lauren Turow on LinkedIn, Southwest Airlines Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
Have you been struggling to extract from your long form content to build a social media audience? Or perhaps you want to save time curating catchy social media posts? This week we speak with Kate Bradley Chernis, the Co-Founder and CEO of Lately, an AI-powered social media marketing management platform. Kate explains how AI can be used to convert long form content into short, compelling snippets for social media. Building on her experience as a radio host, she stresses the importance of creating a two-way conversation with your audience to build trust and create fans, or "evangelists", through your marketing efforts.Learn more about Lately here: https://www.lately.ai/
In this episode, we shine a light on a woman who changed the life of her niece. It may not sound that remarkable until you consider the fact that before she could do that, she had to navigate the worst nightmare most of us could imagine. Dr. Johnette Hartnett is the aunt of Kate Bradley Chernis who we met on the A-side of Episode 5. That's where we learned that Johnette's support sparked Kate to co-found the startup Lately by introducing her to a company named Walmart. But before Johnette changed Kate's life, she had to reconstruct her own. That's because four decades ago she lost all three of her children, David John, Johnette and John Peter, in a house fire in Vermont. How she recovered from that unimaginable tragedy to start a new life of purpose and service is filled with lessons that will help anyone dealing with loss today. That's because Johnette did not give up. She dug until she found a sliver of hope and then built on it brick by brick. She went back to school to earn a masters and then a doctorate, she was selected for a Kennedy fellowship to Congress and eventually moved to DC where she co-founded the National Disability Institute. She fueled her own recovery by building programs that to this day are transforming the lives of millions of disabled Americans. So whether you're struggling to overcome your own personal loss or simply seeking to find more grace, kindness and gratitude -- Johnette's story is a window into how to build it, one baby step at a time. So with that, let's meet Kate's aunt, a remarkable woman who dealt with her own pain by relieving the pain of others. These are Johnette's lessons: 3:09 -- "She didn't flinch, not once" 7:29 -- Changing the conversation 8:09 -- How do we talk about grief? 9:17 -- Everybody has a right to grieve 10:39 -- These books aren't meaty enough 12:06 -- Tremendous guilt 14:13 -- Elisabeth Kübler-Ross 16:58 -- A Buddhist monastery in the Catskills 17:48 -- A pinecone, a fire and a sliver of hope 20:23 -- "You have a red aura around yourself" 21:11 -- Recognizing hope, taking baby steps 22:30 -- "It wasn't about the fire." 23:05 -- Recovery is a choice 24:00 -- Finding your anchors 26:42 -- Building with baby steps 29:30 -- Listening vs. telling my story 33:00 -- Getting control of the chaos 34:27 -- Healing begins with doing, ends up with being 35:00 -- We are life 36:11 -- Grateful for 11 years of family 39:13 -- "I'm a good person." 40:30 -- Falling in love with your problem 42:05 -- "OMG, you're wearing black and brown!" 43:57 -- As we give to others, we forget about ourselves Johnette Hartnett's essay "Goodness Prevails" Origins of The Great Unfamous Nominate your own Great Unfamous IG: @gr8unfamous Twitter: @gr8unfamous All podcast platforms --- Send in a voice message: https://anchor.fm/thegreatunfamous/message
Kate Bradley Chernis is one of the smartest, most creative and downright likeable founders in technology today. I had the good fortune to work with her in 2019 when we used her technology to launch a new social channel for Gary Vaynerchuk's personal brand. Kate, aka Kately, is the co-founder of the remarkable AI-based technology, Lately. But she's more than that. She was a music director and on-air host at Sirius/XM, a radio producer, a marketing expert, a strategist and a scholar. But most of all she's a master communicator. In this conversation we find out where her superpowers came from and who is the most influential person in her life. The B-side of this episode, an interview with Kate's greatest influence the remarkable Johnette Hartnett, will drop on 6/1/22. Now as Kate would say, let 'er rip … These are Kate's lessons: 3:40 People think they're boring 4:50 Don't be the brightest light in the room 6:03 What makes a favorite 8:31 Why I hated poetry 12:05 I've made a grave error 13:05 Overcoming Moped situations 17:29 Aunt Johnette 20:25 Rebuilding after tragedy 22:00 Rock-and-Roll ideas 25:11 Embrace your punk rockness 26:06 She never rolled her eyes 27:30 Are you happy? 29:51 Ending a 100-mph day 32:54 Struggling is part of it Origins of The Great Unfamous Nominate your own Great Unfamous IG: @gr8unfamous Twitter: @gr8unfamous All podcast platforms --- Send in a voice message: https://anchor.fm/thegreatunfamous/message
The one where Ted interviews Kate from Lately.How her company helped Gary Vaynerchuk increase engagement by 12,000%!Humans are needed for AI to workToxic hostile workplaces and doing things yourselfHow the neuroscience of rock & roll helps increase conversionsMindfulness and our favourite booksSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor, Canada Post! Open yourself up to new ways of thinking about marketing. Dive into INCITE magazine today.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Ted Lau: LinkedIn - linkedin.com/in/ballisticartsWebsite - ballisticarts.comFollow Kate Bradley Chernis:Clubhouse - joinclubhouse.com/@katelyFacebook - facebook.com/LatelyAITwitter - twitter.com/LatelyAITwitter - twitter.com/LatelyAIKatelyLinkedIn linkedin.com/company/latelyai LinedIn - linkedin.com/in/katebradleyYouTube - youtube.com/LatelyAITikTok - tiktok.com/@latelyai TikTok - tiktok.com/@katebradleychernis Instagram -instagram.com/latelyaiInstagram - instagram.com/katebradleychernisWebsite - www.lately.aiSign Up for RedCircle!We are proud to use RedCircle for the distribution of our podcast. You can start your free trial today! Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
@import url('https://themes.googleusercontent.com/fonts/css?kit=OPeqXG-QxW3ZD8BtmPikfA');ol{margin:0;padding:0}table td,table th{padding:0}.c1{background-color:#ffffff;color:#0d0d0d;font-weight:400;text-decoration:none;vertical-align:baseline;font-size:11.5pt;font-family:"Roboto";font-style:normal}.c5{color:#030303;font-weight:400;text-decoration:none;vertical-align:baseline;font-size:10.5pt;font-family:"Arial";font-style:normal}.c0{padding-top:0pt;padding-bottom:0pt;line-height:1.15;orphans:2;widows:2;text-align:left}.c4{background-color:#ffffff;font-size:11.5pt;font-family:"Roboto";color:#0d0d0d;font-weight:400}.c3{background-color:#ffffff;max-width:451.4pt;padding:72pt 72pt 72pt 72pt}.c2{height:11pt}.title{padding-top:0pt;color:#000000;font-size:26pt;padding-bottom:3pt;font-family:"Arial";line-height:1.15;page-break-after:avoid;orphans:2;widows:2;text-align:left}.subtitle{padding-top:0pt;color:#666666;font-size:15pt;padding-bottom:16pt;font-family:"Arial";line-height:1.15;page-break-after:avoid;orphans:2;widows:2;text-align:left}li{color:#000000;font-size:11pt;font-family:"Arial"}p{margin:0;color:#000000;font-size:11pt;font-family:"Arial"}h1{padding-top:20pt;color:#000000;font-size:20pt;padding-bottom:6pt;font-family:"Arial";line-height:1.15;page-break-after:avoid;orphans:2;widows:2;text-align:left}h2{padding-top:18pt;color:#000000;font-size:16pt;padding-bottom:6pt;font-family:"Arial";line-height:1.15;page-break-after:avoid;orphans:2;widows:2;text-align:left}h3{padding-top:16pt;color:#434343;font-size:14pt;padding-bottom:4pt;font-family:"Arial";line-height:1.15;page-break-after:avoid;orphans:2;widows:2;text-align:left}h4{padding-top:14pt;color:#666666;font-size:12pt;padding-bottom:4pt;font-family:"Arial";line-height:1.15;page-break-after:avoid;orphans:2;widows:2;text-align:left}h5{padding-top:12pt;color:#666666;font-size:11pt;padding-bottom:4pt;font-family:"Arial";line-height:1.15;page-break-after:avoid;orphans:2;widows:2;text-align:left}h6{padding-top:12pt;color:#666666;font-size:11pt;padding-bottom:4pt;font-family:"Arial";line-height:1.15;page-break-after:avoid;font-style:italic;orphans:2;widows:2;text-align:left}Melissa Drew speaks with Kate Bradley Chernis about artificial intelligence, social media, and more.About Kate Bradley Chernis:Kate Bradley Chernis is the CEO of Lately.aiAbout Melissa Drew:Melissa has 27 years of business and digital transformation and 17 years of working with cognitive technologies. She works with IBM to reimagine digital transformation strategies and analytics using cognitive technologies to create a better informed, decision-based organization.About AI Time Journal:Sign up for AI Time Journal’s weekly newsletter:https://www.aitimejournal.com/subscribe/Visit the AI Time Journal WEBSITE: https://www.aitimejournal.com/Follow AI Time Journal on LINKEDIN: https://www.linkedin.com/company/ai-time-journal/Follow AI Time Journal on TWITTER: https://twitter.com/AITimeJournal/Follow AI Time Journal on FACEBOOK: https://www.facebook.com/aitimejournal/Download the podcasts on all your favorite platforms: https://anchor.fm/aitimejournal
Kate Bradley Chernis is the Founder & CEO of Lately, the only social media management platform that creates content FOR you with the power of A.I.As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years.Kate spent years using her voice to make a living. Once she found her voice, she said goodbye to hostile work environments and made the choice to work for herself. In This Episode:Reading the roomThe power of silenceThe importance of believing someone when they tell you something is wrongWorking in a toxic environmentReverse engineering a businessHow Lately works
Connection is everything. When your marketing message resonates with your customers, selling becomes easier, retention becomes easier, and your customers become powerful evangelists who market and sell for you. To achieve this, you have to find the right words that make your customers lean in. You have to create marketing that is music to your buyer's ears.In this episode of the Sales Talk for CEOs podcast, my guest Kate Bradley Chernis shares advice on how to do just that. A former live radio DJ, Kate is now the CEO of Lately, a software that uses artificial intelligence to learn the voice of brands and create writing models based on the words, key phrases, and sentence structure that will get the highest engagement. Kate has used Lately technology to get a 98 percent sales conversion rate with the company's organic messages, and she is sharing tips for creating marketing that connects to customers in this podcast episode.As Kate explains, the problem with a lot of marketing is that marketers are trying to find ‘the right words that sell.' “The objective isn't actually a sale,” says Kate. “The objective is first to engage. Get to the next step. Get the reaction. Get them to lean in. Get that long play going.”In this interview, Kate discusses the importance of making a connection as you start conversations with potential customers via marketing. Using the neuroscience of music, she explains how marketing messages should be crafted to offer familiar ‘touch points' that cue nostalgia, memory, and emotion. This, in turn, builds trust, which is the basis for customer acquisition and loyalty. Sound interesting? Then listen in to learn how you too can create marketing that is music to your buyer's ears. Highlights2:37 The rollercoaster of the CEO8:27 Getting specific about your ideal customer17:58 Why the objective of your marketing isn't a sale21:17 Believing in yourself (and not the naysayers)28:26 Creating two-way street marketing30:33 Making music to your buyer's ears39:00 Creating a seller-free experience Quote“The objective isn't actually a sale. The objective is first to engage. Get to the next step. Get the reaction. Get them to lean in. Get that long play going.” Connect with Kate Bradley Chernis in the links below:Website: https://www.lately.ai/LinkedIn: https://www.linkedin.com/in/katebradley/ You can learn more about and connect with Alice Heiman in the links below:Website: https://AliceHeiman.comLinkedIn: https://www.linkedin.com/in/aliceheiman/
Artificial intelligence may help scale your writing content, but this isn't the death of human writers. You still need the heart of a writer to make content pop. Using AI to learn and write brand voice, our guest's model can be applied to a myriad of opportunities, such as social media, ads, texts, emails, or billboard signs. Kate Bradley Chernis, CEO at Lately, discusses her background, AI strategy, and how to get the highest engagement out of your writing content. Join us as we discuss: - From rock n' roll DJ to AI - What Lately AI does - Critical thinking vs scaling content - Raising money as a woman Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators onApple Podcasts,Spotify, or our website Listening on a desktop & can't see the links? Just search for Revenue Innovators in your favorite podcast player.
Artificial intelligence may help scale your writing content, but this isn't the death of human writers. You still need the heart of a writer to make content pop. Using AI to learn and write brand voice, our guest's model can be applied to a myriad of opportunities, such as social media, ads, texts, emails, or billboard signs.Kate Bradley Chernis, CEO at Lately, discusses her background, AI strategy, and how to get the highest engagement out of your writing content.Join us as we discuss:- From rock n' roll DJ to AI- What Lately AI does- Critical thinking vs scaling content- Raising money as a womanMeet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators onApple Podcasts,Spotify, or our websiteListening on a desktop & can't see the links? Just search for Revenue Innovators in your favorite podcast player.
Lots of talk in this industry sounds like people just yelling “GO GO GO!”. As CEOs and business owners, we would work ourselves to death if we could. Our James VanReusel sat down with Lately CEO Kate Bradley Chernis to talk about how the world of marketing and fundraising intersects with the difficulties that can come with this industry, financially, physically, and mentally. What Is Lately?Lately is a social media management platform that atomizes any video and turns it into mini movie trailers automatically. No more sifting through longform video content by hand, Lately's AI takes out all the best chunks for you. The AI is soooo smart that it can do the same thing with blogs and podcasts!How Does Lately Prep a Company to Go Fundraising? “If you build it they will come” IS NOT TRUE.Lately markets Lately, 98% sales conversion all because the AI is smart AND because we can do it all by hand (but don't need to). Lately gives you another FULL TIME employee who just does marketing… except it's a bunch of codeWhat Have You Learned on Your Journey?Kate has raised 3.23 million from some of the top investors in Silicon Valley AND New York, and yet has raised no venture money. Truth is,the goal posts keep moving for women. Even if you check all the boxes and are by far the best in the room (as Kate is), it's still about a billion times harder to raise capital for women than your male competitors. Kate's mindset around fundraising is that the venture capital world is mostly broken. She's met with over 614 investors in 2 years ALONE and only 2 or 3 have taken the time to not “science the system” to death. Thanks Shark Tank. People forget you're more than just an elevator pitch full of BS buzzwords. We're human.Being a Woman Sucks SometimesMale investors LOVE to waste womens time. This business world does not operate like the rest of the world. In this world, no one says what they want and when they are bored with you they just disappear. At the start of her journey, Kate wanted to come across as a professional, briefcase and all. Now, she's realized that people want you to OWN them. Confidence that crosses the line over to arrogance, even if you come across as a “bitch” because you're a woman. Every meeting is a demo day, not a coffee talk. They want a show, they want you to dance. How to Stay SaneAll of this is easier said than done, right? But here are a few things Kate touches on that help keep her going amid all the chaos.Gym and meditation are something that she does daily, as well as focusing on getting the best sleep and diet as possible. One thing to keep you sane is finding a Who for the How. Who can do this for you, who can help with that. Create an army of Whos! Bottom line: IT'S HARD. One nugget of truth she's had to learn along the way is to grant herself the grace to say no, which is sooo much harder than expected because the pressure is so great. It is essential to acknowledge when it's not working. Whether it's your health, or your business… When you acknowledge it, you can begin making the change. If something goes wrong at work, it's a bouncy ball that bounces back. But if something happens with your family life or physical health, it's like dropping a crystal ball. Don't drop the crystal ball for a ball that will just bounce back.
Covid has been hard on teams and leaders. There is no escaping it. In this episode Kate shares how her leadership has been tested; her saviours, motivators and strategies to combat the Covid Hangover. We jump back in to our conversation, where Kate has asked the women VC's who approached her, to prove they are the right fit for her and her company. Tune in and you will learn: *Who you don't want in your company at any cost *What to do when you find yourself caught in a lie. *The strategies to start early to enable your business to thrive *3 motivators that support Kate to keep going *Where to find inspiration every single day Hang on to end for my key takeaways, which include: what you can consider and action now to help your business connect, inspire and grow. Join the conversation over in the Snippets of Genius Facebook Group or drop me a DM with your biggest takeaway and your next step. Listen to the full mini-series here: www.carolinekay.co/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome back for the second installment in this mini series of Kate Bradley Chernis' entrepreneurial journey. In this episode we peak behind the veneer of a business on the up, winning portfolio work, and entering into spaces most tech start ups only dream of, to discover the harsh reality of playing the venture game. We start with the unusual thinking Kate delivered for the American retail giant, Walmart. How her genius sparked the imagination of, her now co-founder, Steve and catapulted her into the ring with all manner of investors. From the moment she stepped in to the pitch contests Kate openly shares her struggles and the pitfalls you need to watch out for. We dive into: How a 98% sales Conversion and 240% Growth in a global pandemic can equate to no money in the bank. How Kate's tenacity has secured her place working with the biggest names in the industry, including Jason Calacanis, legendary Silicon Valley angel investor's accelerator and the world leading marketing expert Gary V, but her company still had no money. All this plus the juicy insider knowledge you need to know if you want to survive…anything the world throws at you. Tune in and learn The signs that you're not being taking seriously by investors Kate's definition of the golden ticket. How Kate's team response to Covid Why Kate thinks women VC's are worse than men and why. The stages of raising and the jargon you'll need to learn: Product market fit Go to market fit Growth in moat – crossing the chasm Term sheets The money dance We are back next week with the final part of Kate's roller coaster ride to learn her biggest challenges to date plus how the story ends with the women investors. Missed last week's episode, skip back to it here. Learn more about your ad choices. Visit megaphone.fm/adchoices
How much do you think you'll change over the next 10 years? How much to think you have changed in the last decade? What do you predict will happen? Can you imagine? Imagining your own is hard, Kate's is unbelievable! This could be an epic movie, a binge worthy TV series.. Kate even jokes the book will be good. Introducing the first of three roller-coaster snippets, here's a glimpse of what's in this episode: *Truly unfair life events have taken their toll to the point she couldn't see her way out. *The lawless world of Radio; what seemed a glamorous career on the surface and the dark reality underneath. *The moment Kate lost the ability to use her hands and any keyboard ever again and what she did next. *An unusual job requires usual talents and family support that helped pave the way for her first agency and now business Lately.ai. Kate shares the secrets to her success and the catalysts that changed her world and created her future self that we know today. Tune in and learn: *Why you need to be open to the change and the catalysts to watch out for *Why having a glass half empty can be useful for CEO *The power of your gut and why you must listen *Why you must doll your asks out carefully as a leader *How you can turn around your life and the lives of those closest to you with small changes *The negative talk that's keeping you stuck *The secret to earning the salary you always wanted Tune in for the second part of Kate's entrepreneurial journey next week where the roller-coaster takes a turn and goes up…followed very fast by another pull back down. In the meantime, come over to the Snippets of Genius Facebook Group to ask questions, get training and feedback on all the hot topics covered in these episodes. www.facebook.com/groups/snippetsofgenius Connect with Kate: https://www.lately.ai/ https://www.instagram.com/katebradleychernis/ https://www.linkedin.com/in/katebradley/ https://twitter.com/LatelyAIKately Book references: The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Hardcover – by Guy Kawasaki Kitchen Confidential Updated Edition: Adventures in the Culinary Underbelly by Anthony Bourdain The Secret Hardcover by Rhonda Byrne Learn more about your ad choices. Visit megaphone.fm/adchoices
In episode 85, host Eric Dickmann interviews Kate Bradley Chernis. Kate is the Founder & CEO of Lately, the only social media management platform that creates content for you with the power of A.I. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years. Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM radio. She's also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand-building, sales, and marketing expertise.For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/using-ai-create-content-for-social-media-s6ep4/A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com
Hi, it's me — the content you're looking for. And HOT DAMN, check me out. Amy Tom chats with Kate Bradley Chernis, CEO of Lately AI, about her startup journey. Kate describes what her career path has been like and what she's learned along the way in the kitchen, in the studio, and behind the CEO's desk at Lately. On this episode of The HackerNoon Podcast: What was Kate's first job?
This week we are chatting with our guest, Kate Bradley Chernis, CEO of LatelyThe only social media platform that creates content for you with the power of AI Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to automatically transform longform content like blogs, podcasts and videos into dozens of "smart" social posts it learns will yield the highest engagement from your audience. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years. Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She's also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertiseIn this episode Kate shares how the pieces of life do tie together. We chat about how this has played out for her and that music plays a part in marketing with AI - allowing art and science to be wrapped up together. Where to find Kate:https://www.facebook.com/LatelyAIhttps://twitter.com/LatelyAIhttps://twitter.com/LatelyAIKately https://www.linkedin.com/company/latelyaihttps://www.linkedin.com/in/katebradley/https://www.youtube.com/LatelyAIhttps://www.tiktok.com/@latelyaihttps://www.tiktok.com/@katebradleychernishttps://www.instagram.com/latelyai/https://www.instagram.com/katebradleychernis/www.lately.aiWe share conversations for women entrepreneurs from around the globe who appreciate travel, a healthy lifestyle and are eager to learn tools and resources to grow their business and thrive in their lives. Meet your hostsHello, I am Carol and I offer coaching and community for busy women business owners. As a digital marketing coach, I'd love to help you have confidence in your online presence and engage authentically with your ideal clients. The Motivate Mastermind Club was created for busy solopreneurs, just like you!Let's take your biz from dreams to plans! I'd love to share what you need to start and thrive in your business with my TUESDAY INSPIRATION newsletter. You can sign up right hereI am your host Carol Clegg. In my role as a coach, I partner with women solopreneurs in midlife to conquer procrastination, attain balance in their business endeavors, and nurture a positive mindset. By blending personalized accountability and mindset coaching with the powerful Positive Intelligence program, you'll gain the confidence to harness tools that elevate your overall happiness. Feel free to reach out with any inquiries you may have. I'm here to support you on your journey. Let's chat! BOOK your ✅ 30 minute complimentary discovery call carolclegg.com or book your call here https://bit.ly/discoverycallwithcarol Connect on LinkedIn and Instagram Thanks for listening!
In this episode, Nick Bennett chats with Kate Bradley Chernis, Co-founder and CEO at Lately, the only social media management platform that creates content FOR you with the power of artificial intelligence.Kate talks about the good and bad sides of robots and explains why humans are still very important in content creation regardless of AI's capabilities. She points out that being authentic and focused on one goal is key to success and teaches us how to properly utilize social media while looking for leads.Kate states that company culture is very important, and every team member must fit in it. She also thinks that running and growing a business can burn people out and strongly recommends employing someone to help.