Marketing For The Culture

Michelle provides a recap of the Marketing For The Culture Summit 2023. The good, the bad, and the lessons learned.  For more information visit https://www.aa-ma.org.

HP is one of the most innovative companies with its headquarters in Houston, TX. We are grateful to have them as a sponsor for MFTC Summit. It was a pleasure to sit down with two of their best marketing minds to discuss their career progression. In this episode we discuss: What it means to be a Black marketer Recognizing your transferrable skills for career growth The direction AI is heading To check out HP's career opportunities and supplier diversity click the links below: https://jobs.hp.com/ https://www.hp.com/us-en/hp-information/about-hp/diversity.html MFTC Summit: https://www.aa-ma.org/marketing-for-the-culture-summit-2023/ https://www.eventbrite.com/o/the-african-american-marketing-association-18808382473

Jevon Wooden is a business coach strategist and author of Own Your Kingdom: How To Increase Your Confidence, Build Your Self-Esteem, And Control Your Destiny. In this episode, we discuss: Overcoming personal and business challenges Using OPP for your business Creating and leveraging opportunities Jevon will be speaking on the PR & Marketing panel at the MFTC Summit. Contact Jevon: https://www.jevonspeaks.com MFTC Summit: Details - https://www.aa-ma.org/marketing-for-the-culture-summit-2023/ Tickets - https://www.eventbrite.com/o/the-african-american-marketing-association-18808382473

Jha Allen is a digital marketing strategist and founder of Endless 8 Marketing. Her expertise is in networking, web design, content strategy, and social media management. Jha has a knack for staying on digital marketing trends and sharing them with her community. In this episode we discuss: Growth marketing strategies for clients  Community building for business. Networking to build your business Jha will speak on the Growth Marketing Strategies panel at the MFTC Summit on Thursday, June 1, 2023. Connect with Jha: https://www.endless8marketing.com  MFTC Summit: https://www.aa-ma.org/marketing-for-the-culture-summit-2023/ https://www.eventbrite.com/o/the-african-american-marketing-association-18808382473

Falayn Ferrell, the Managing Partner of Black Restaurant Week, LLC and Chairwoman of the Board of Directors for Feed the Soul Foundation is a native Houstonian. In this episode, we discuss: Finding the gap in the market to launch Black Restaurant Week. Growth marketing strategies used for scaling Black Restaurant Week to other cities. Solidifying relationships and strategic business partners Falayn will contribute to the Growth Marketing Strategies panel at the Marketing For The Culture Summit. Make sure you get your tickets and join us from May 31-June 2nd. Contact Falayn: https://blackrestaurantweeks.com/ https://feedthesoulfou.org/ https://www.linkedin.com/in/falaynf/ Contact AAMA: https://www.aa-ma.org/black-marketers-to-watch/ https://www.aa-ma.org/marketing-for-the-culture-summit-2023/  -- Falayn's full bio: Falayn earned her Bachelor of Science degree in Business Administration from Florida A&M University. After graduation, she relocated to the New York tri-state area to work for a leading Fortune 500 company. She quickly realized that her true passion lay in helping small businesses with their brand management and she was most inspired by helping non-profit organizations achieve their vision. She established Fade Media, a digital marketing firm in Houston in 2015 with Derek Robinson to develop brand identities, design websites, create marketing collateral, and organize strategies for small businesses and nonprofit organizations. In 2016 Fade Media was awarded a Crystal Award by the American Marketing Association for its outstanding work in design and branding She established Fade Media, a digital marketing firm in Houston in 2015 with Derek Robinson to develop brand identities, design websites, create marketing collateral, and organize strategies for small businesses and nonprofit organizations. In 2016 Fade Media was awarded a Crystal Award by the American Marketing Association for its outstanding work in design and branding.  In 2016, Falayn Ferrell partnered with Warren Luckett and Derek Robinson to organize Black Restaurant Week in Houston, TX and now serves as a Managing Partner over Operations for the initiative. The annual national awareness campaign showcases over 1200 black-owned culinary businesses and professionals with 15 regional Black Restaurant Week campaigns across the United States and Canada. Black Restaurant Week garners over 400 million impressions for the black culinary industry annually. The campaign and its participants have been featured in local and national media outlets such as Good Morning America, New York Times, Essence, Bloomberg, and more. In 2021 Black Restaurant Week was awarded a Crystal Award by the American Marketing Association for its remarkable work in special events marketing. In 2020, Black Restaurant Week established Feed the Soul Foundation to support sustainability and growth amongst minority culinary businesses. Since 2020, Feed the Soul Foundation has provided $500,000 in grants to Black-owned and Latin-owned businesses across the US. The foundation also established a National Emergency Relief Fund to aid culinary businesses across the nation and has provided $34,000 to assist businesses with unforeseen and natural disasters and restaurant equipment repair. The foundation has also awarded $75,000 in scholarships to minority hospitality and business students at Dr. Kirk Lewis Career & Technical High School, Careers through Culinary Arts Program,  University of Houston, Texas Southern University, Florida A&M University, and Morehouse College.  

The Art of Messaging: 7 Principles to Remarkable Messages is Henry Adaso's third book. The Art of Messaging shows you how to create remarkable messages to boost brand awareness, captivate your audience, earn more attention, and grow your business. In this episode, we discuss: The seven principles of remarkable messaging  Four attributes of all great messages The secret to finding the beauty hidden in your brand Creating cohesiveness with your marketing team You can purchase The Art of Messaging on Amazon. https://www.amazon.com/Art-Messaging-Principles-Remarkable-Messages/dp/B0BZFRZQVG/ Connect with Henry: https://www.henryadaso.com/ https://www.linkedin.com/in/henryadaso/ Attend MFTC Summit: https://www.aa-ma.org/marketing-for-the-culture-summit-2023/ MFTC Summit VIP attendees will receive a free copy!

After a career in radio, in March 2002, Bridgett S. Holden decided it was time for a change and jumped into business as a full-time publicist. Formerly known as S. Charles PR, with the rebrand SHE Bridges PR she helps entrepreneurs enhance their brand visibility. In this episode, we discuss: The duo between marketing and public relations. Everything that makes up your personal brand. Understanding when you need a publicist. Tips on writing press releases and getting your message out there. You can find Bridgett on the PR & Marketing: Maximize Your Brand Visibility panel at the Marketing For The Culture Summit. Make sure you get your tickets and meet us in Houston on Thursday, June 1st. Follow Bridgett: https://www.shebridgespr.com/ https://www.instagram.com/shebridgesmediainc/ AAMA - MFTC Summit: https://www.aa-ma.org/marketing-for-the-culture-summit-2023/

Stacy Reed is a Fractional CMO and a Facebook Ads expert with Stacy Zeal & Co. In this episode, we discuss all things Facebook ads: The three things small business owners need before running ads  Steps to developing a marketing team  Understanding your marketing budget and ad spend  You can check out Stacy's session, How to Exponentially Increase Your Sales with Facebook Ads at Marketing For The Culture Summit 2023. Follow Stacy Reed:  https://www.linkedin.com/in/sreed2582/ https://stacyzeal.co/ Marketing For The Culture Summit: https://www.aa-ma.org/marketing-for-the-culture-summit-2023/

Nakita Pope is the Chief Chick and Brand Strategist of Branding Chicks, a boutique branding agency based in Atlanta, Ga. Branding Chicks specializes in brand strategy, development, consulting, and management for femme-owned businesses and femme-focused brands. Nakita's session Branding Is Like Dating will take place at Marketing For The Culture Summit 2023. MFTC Summit 2023: https://www.aa-ma.org/marketing-for-the-culture-summit-2023/  Nakita Pope: https://www.brandingchicks.com/ https://www.instagram.com/nakitaprocks/

Christoph Trappe is a content marketing strategist and the host of The Business Storytelling Podcast and live-stream has been downloaded over 200,000 times and listened to in more than 100 countries. It was listed as a Top 5 percent podcast to listen to globally – out of 2 million podcasts. It was also listed as a Top 20 storytelling podcast in 2021. In this episode we discuss: The state of podcasting Finding the right revenue model for your content. Exploring and leveraging digital platforms. Follow Christoph on social media: Website Twitter LinkedIn About AAMA: AAMA's mission is to foster the growth and professional development of Black marketers, creatives, and entrepreneurs. Website Donate LinkedIn  Instagram Twitter YouTube Facebook Merchandise

Oliver Banks is the owner of Art Monkey a 2D and motion animation production company. That means we have what it takes to make your cartoons from start to finish. We accommodate projects at our studio in Houston Tx. Art Monkey Animation believes that great stories inspire great possibilities. Striving for the best storytelling imaginable, We rewrite the rules of what's been done by encouraging our team and fans alike to imagine something different. Art Monkey founder Oliver Banks started off touring Comic Cons with his art but always wanted to work in the animation industry so he opened the company and named it Art Monkey. In this episode we discuss: Taking the steps to turn your hobby into a full-time business. How Oliver leveraged his skills from illustrator to animator? The difference between an illustrator and an animator. How can marketers benefit from animation videos? Follow Oliver on social media Website Instagram YouTube About AAMA: AAMA's mission is to foster the growth and professional development of Black marketers, creatives, and entrepreneurs. Website Donate LinkedIn  Instagram Twitter YouTube Facebook Merchandise

Dr. Mario McCoy launched NCMPRBL in 2019, with their first watch called the Hampton. The brand has grown to a complete lifestyle brand including watches, eyewear, and accessories.  In this episode we discuss:  The ins and outs of an eCommerce business. The importance of market research and product development to grow your business. Creating brand language to form a community. For more information visit https://ncmprblife.com. About AAMA AAMA's mission is to foster the growth and professional development of Black marketers, creatives, and entrepreneurs. Website Donate LinkedIn  Instagram Twitter YouTube Facebook Merchandise

Shimeka Williams is the author of The Confident Switch, Williams presents readers with a clear and insightful guide to finding their most fulfilling career. First, with an emphasis on mindset, she tackles the myths that keep people stuck in unfulfilling jobs and provides a step-by-step process for identifying and pursuing your ideal. Then, she answers 10 of the most commonly asked questions among career changers and offers valuable advice and tips to help navigate the process of making a career pivot. In this episode we discuss: Her career and entrepreneurial journey How to tap into your strengths, your purpose, and finding happiness in your career journey Tips on crafting your resume and acing your interview About Shimeka Williams:  Shimeka Williams is a technical recruiter, career coach, and talent consultant passionate about working with career changers. After college, Shimeka realized that finding her dream job would be more challenging than anticipated. Faced with impending student loans, she accepted a steady position that allowed her to pay the bills and embarked on a journey of self-discovery. After twenty years in a successful, stable, unfulfilling career, she finally decided it was time to make a change. She took the leap, made the decision to pursue her passion, and succeeded in ultimately transforming her career. Now, she is on a mission to help others do the same. Connect with Shimeka on LinkedIn. Grab her book The Confident Switch About AAMA: AAMA's mission is to foster the growth and professional development of Black marketers, creatives, and entrepreneurs. Website Donate LinkedIn  Instagram Twitter YouTube Facebook Merchandise

Courtney “CJ” Cross-Johnson is a traveling social media manager, strategist, and content creator. After graduating from the University of Miami, she moved to Texas where she has spent the last decade+ of her life. A former teacher and middle-school leadership team member, she transitioned to working in the educational nonprofit sector prior to launching her company, 21Twelve Creative Co. on Halloween 2020.   When speaking with her peers, you will often hear that she adds “glitter & sparkle” to anything she touches which in her terms means, she makes your content pop. Her true passion in the land of marketing is copywriting, social media, and content creation. Throughout her tenure, she has had the opportunity to work with a variety of industries including real estate, mental health, construction, startups, business coaches, and more. Within two years of operation, she has already worked with over 25 brands. Most recently, she has been included in the African American Marketing Association's "50+ Black Marketers On The Rise" list.   While CJ loves being an entrepreneur, her “big girl dream” is to be a published author, professional philanthropist, owner of a Black women's safe space that sells tea, candles, and books, and the manager of a scholarship foundation in honor of her late godfather, Jerome A. Johnson. She is mainly based on Texas but often travels to produce content in other cities and capture event footage. In this episode we discuss the following: The state of social media When should someone hire for social media strategy and management? Recommendations for third-party platforms? Go to productivity tools. More information about CJ can be found at www.courtneycrossjohnson.com. Contact AAMA: Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted... LinkedIn: https://www.linkedin.com/company/afri... Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube: https://www.youtube.com/channel/UCstu... Facebook: https://www.facebook.com/AAMAHou

First, thanks for being a supporter of AAMA and the MFTC podcast. If you are new make sure you listen to past episodes with: Michael Ramirez discussing SEO; Michael Thomas tips on running an agency; Marc Pitman on the qualities of being a good leader. Upcoming Event: Join us Thursday, September 29th at 11 am cst/ 12 pm est for our webinar on Winning New Business with Persuasive Proposals. Contact AAMA: Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube:  https://www.youtube.com/channel/UCstu7tdQ1qN3O–zmf2SKYA Facebook: https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/

Nadia Sharis is a multi-talented, multi-cultural marketing powerhouse who's shifted her entire life and focus to promoting Black and Hispanic holistic brands. LOWKEY Communications is a communication, public relations, and strategic marketing agency in Atlanta, Georgia. In this episode we discuss: Transitioning from corporate America. The importance of Black marketers. Creating content around your life. What is the MBS formula? Contact Nadia: Website Instagram LinkedIn Contact AAMA: Website Donate LinkedIn  Instagram Twitter YouTube Facebook Merchandise

Michael Thomas is a partner in the Houston office of the national design consultancy Kreadiv & Koo, a founder of the Good Distrkt Portfolio School, and the creative multimedia manager at the University of Minnesota. In this episode we discuss: How are creatives able to level up their skills in design or video? As a creative is it important to select a niche. Tips on starting and operating an agency? The importance of hiring good talent and team building. Sponsor: Thank you to our sponsor Concord Leadership Group. Check out the Quadrant 3 Leadership Coaching Certification, sessions start September 7th. Contact Michael: Website: https://www.kreadivkoo.com/ LinkedIn: https://www.linkedin.com/in/michael-thomas-2744b845/ Instagram: https://www.instagram.com/mikedamotivator/  Contact AAMA: Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube:  https://www.youtube.com/channel/UCstu7tdQ1qN3O–zmf2SKYA Facebook: https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/

*Thank you to our sponsor Concord Leadership Group. Check out the Quadrant 3 Leadership Coaching Certification, sessions start September 7th. Concord Leadership Group founder Marc A. Pitman, CSP® has been leading organizations and teams for decades. His failures and successes have caused him to study leadership for over 30 years, including earning a Masters in Organizational Leadership and certification as a FranklinCovey Coach. Combining his ongoing education with his own experience, Marc helps leaders lead their teams with more effectiveness and less stress. His latest book is The Surprising Gift of Doubt: Use Uncertainty to Become the Exceptional Leader You Are Meant to Be. He's also the author of Ask Without Fear!® – which has been translated into Dutch, Polish, Spanish, and Mandarin. He's also the executive director of TheNonprofitAcademy.com and a former Advisory Panel member of Rogare, a prestigious international fundraising think tank. Marc Pitman is the creator of Quadrant 3 Leadership Coaching Certification led by Concord Leadership Group. Q3LC is an ICF-accredited coaching certification.  In this episode we discuss: What makes leadership challenging? How do we become confident leaders? Tips on dealing with difficult clients. Share with us the Quadrant 3 Leadership Program Contact Marc: https://concordleadershipgroup.com/ marc@concordleadershipgroup.com https://www.linkedin.com/in/marcapitman/  Contact AAMA:  Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube –  https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook –  https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/

*Thank you to our sponsor Concord Leadership Group. Check out the Quadrant 3 Leadership Coaching Certification, sessions start September 7th. Michael Ramirez is the Founder of Evisio.co and a dedicated growth marketer with over 12 years of experience in digital marketing and search engine optimization. In addition, Michael has a Bachelor of Science degree in Advertising from The University of Texas at Austin School of Communication with a focus on digital media. Located in Austin, Texas, Evisio takes the guesswork out of SEO by giving you strategic insights into your website's SEO, telling you exactly what steps to take to improve your rankings and breaking those recommendations into tasks that you can assign to your team right inside of Evisio. Evisio makes SEO simple and easy and ensures nothing falls through the cracks – so you can get results quickly, no matter your level of SEO knowledge. When he's not working on SEO campaigns and products, Michael enjoys traveling, fitness, writing, and exploring Austin. In this episode we discuss: What is SEO? The power of Google and the reason for their updates. What is Google EAT? How does content (writing and video) and SEO work together? What are backlinks? Should I pay for them? How soon can I see the results? Does SEO apply to social media platforms? Contact Michael: Website: https://www.evisio.co/  LinkedIn: https://www.linkedin.com/in/michaelaramirezjr/ Contact AAMA: Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube: https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook: https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/

About Chantel George Chantel George the founder of Sistas In Sales (SIS) - the largest global organization for women of color in sales. She founded Sistas In Sales out of a determination to promote, support, and encourage women of color in sales across all industries. Sistas In Sales partners with Fortune 500 companies, tech start-ups and consulting businesses to help them attract, hire and retain women of color sales professionals. SIS also provides world class training, networking opportunities, and above all else, sisterhood for this underrepresented community. Chantel is also an experienced Senior Enterprise Account Executive in AdTech, MarTech & SaaS. With her attention to detail, thoroughness and client-first mentality, she has exceeded quotas, trained and managed Account Executives, as well as on-boarded larger scale clients for her previous companies. Her work experience spans from Public Relations for BonFun, an international cognac company to a 4-year tenure at Yelp as a Senior Account Executive for their National Business, Dataminr as an Enterprise Account Executive enabling Public Relations, Corporate Communications professionals with the same technology that over 400 newsrooms use to extract impactful events from Twitter, and LinkedIn where served as a Senior Account Executive for strategic tech B2B marketers from Alibaba, Sony, Lumen/CenturyLink, and Neilsen. Chantel is currently a Senior Client Partner for the Technology and Telco business at Twitter. About Sistas In Sales Sistas In Sales (SIS) is the first national organization to serve women of color in professional sales careers with more than 5,000 members across the US. SIS's membership represents a broad range of diverse women in media, software, finance, IT, education, and tech sales – with a focus on sharing knowledge and resources to build community, sisterhood, and empowerment through mastering the sales craft. Founded by Chantel George in 2017, SIS has worked to empower women of color through distinct networking, training, and career opportunities alongside a range of longstanding corporate partners that include Google, Salesforce, and Workday. This year, SIS is celebrating it's 5-year anniversary with events highlighting it's now-global member base, and culminating with the 2022 SIS Summit. In this episode we discuss:  Chantel's four observations by working in sales. Breaking into the tech industry. Obtaining $1 million in sponsorship. The creation of Sistas In Sales and their upcoming conference on Sept. 21-23. Thank you to our sponsor Concord Leadership Group. Check out the Quadrant 3 Leadership Coaching Certification, sessions start September 7th. Contact Chantel: https://sistasinsales.com/ https://sistasinsales.com/summit2022/  https://www.linkedin.com/in/chantelgeorge/ Contact AAMA: Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/

Isaiah Studivent is a digital entrepreneur and masterful practitioner in the digital marketing arena. Having successfully executed strategies in multiple configurations of marketing including media buying, content marketing, lead generation, and advanced attribution. Isaiah is the CEO and Head of Growth at Evron Digital, a full-service advertising agency specializing in building momentum for businesses. He brings a youthful creative vision coupled with seasoned technicality from proven marketing tactics to position growing businesses at the apex of consumer interest and attention. In this episode we discuss: Current gaps in the market Finding the right business partner Tips on client acquisition Evron Digital Instagram: https://www.instagram.com/evrondigital/ Facebook: https://www.facebook.com/EvronDigital/ LinkedIn: https://www.linkedin.com/company/evro... Website: https://evrondigital.com Pinterest: https://www.pinterest.com/evrondigital/ Twitter: https://twitter.com/evrondigital Tik Tok: https://www.tiktok.com/@evrondigital AAMA Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/

This week on the podcast we revisit some of the previous episodes to give everyone a sample of what Marketing For The Culture is all about. We did have a new podcast but unfortunately due to some technical difficulties, we lost an episode. Then our own, Michelle Ngome was giving a great presentation at Content Marketing World and we were unable to give you that great marketing content that you are used to getting every week. We will be back next week to review what happened at Content Marketing World, and what you can expect in the coming weeks.   Here are some of our favorite clips from the episodes previously published:    1:39 Daria Fennell - Episode 10: Making a Great Impression using Public Relations 10:48 African-American Graphic Designers - Episode 11: Branding & Visual Communication  18:39 Yvonne Pearson - Episode 8: Marketing Is My Main Hustle! 27:05 Chris Cheetham-West - Episode 5: Digital Marketing For Results

This week on the podcast CL is riding solo and he is talking about the clarity of your brand voice.  Ask yourself can your customers hear your brand clearly? What is a brand voice? CL defines brand voice as "culture-filled relatable communications that signal that a brand is right for a consumer without hesitation.” In this podcast, CL covers four things you can do to get your brand voice pitch-perfect for the people that matter most.  Define Yourself And Who Values You Make Your Messaging Consistent Across Channels Connect With Your Audience In The Language They Speak Speak To The Journey Thank you for listening! This podcast is presented by AAMA. We invite you to become a member of AAMA. For more information, job postings, and more content visit  https://www.aa-ma.org. To support AAMA with a tax-deductible sponsorship or make a donation visit https://www.aa-ma.org/sponsor-us/ African-American Marketing Association (AAMA) is a 501c Non-Profit organization and is dependent on the generosity of others to support its efforts. This podcast is produced by Podtact Productions Social Media CL Palmer Links https://www.linkedin.com/in/cl-palmer-a9a7a85b/ https://www.instagram.com/ceezypodgang/ https://twitter.com/CLPodgang https://podtacts.com/ clpalmer@muserpro.com AAMA Links Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/  

This week on the podcast, we welcome filmmaker and award-winning DP Tery Wilson. She has worked with some of the biggest brands around and is known to make an impression on almost anyone she comes across. In this episode, she details the mindset needed to push yourself creatively and how she responded to the pressure of doing more extensive and more ambitious projects. Contact Tery Wilson https://terywilson.com/ https://www.instagram.com/filmmakertery/?hl=en https://www.youtube.com/c/TeryWilsonFilmmaker/featured     Contact AAMA: Donate LinkedIn Instagram Twitter YouTube Facebook Merch

This week on the podcast, we welcome back author and speaker, Chris Cheetham-West. Chris is following up on his very insightful book 'Digital Marketing For Results' with his new work, 'Leading In a Virtual World'. In this episode, we discuss why it's important to rethink leadership as more of the workforce goes virtual, what are the pros and cons of a virtual team, and tips on onboarding, engagement, and collaborative tools. Thanks For Listening!    Contact Chris Cheetham-West Website LinkedIn Digital Marketing For Results Leading In a Virtual World Contact AAMA: Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/

In this episode, we have Rudy Simpson Jr. from For(bes) The Culture and R.A.S. Consulting.  He is a Community Development Strategist.  He works with companies and non-profits to help their visions of outreach and philanthropy become tangible through planning and connecting.  We discuss how he can help in these aspects, how he got involved with For(bes) The Culture, and who they are looking to work with.  Rudy is one of the speakers at the Marketing For The Culture Summit 2022. Contact Rudy Simson Jr.  https://www.rudysimpsonjr.com/ https://www.instagram.com/rudysimpsonjr/ https://www.linkedin.com/in/rudysimpsonjr/     Contact AAMA: Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/

In this episode, we welcome Tina Bonner from Black in Meta. Not only is she a trailblazer when it comes to tech but she is also a peak performance coach. She gives us insight into how she helps people shift their mindsets to begin their best selves. Then we go into how the Metaverse is changing the game giving the black community and creating an opportunity to increase wealth. Tina will be presenting at this year's Marketing For The Culture Summit about the Metaverse.  For tickets and information, go to - http://marketingfortheculturesummit.com/ Contact Tina Bonner https://www.linkedin.com/in/tinabonner/ https://tinabonner.com/ https://www.instagram.com/tinabonnerlive/?hl=en https://www.facebook.com/tinabonnerlive/ Contact AAMA Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/

In this episode, we sit down with the "Client Attraction King" and keynote speaker from the Marketing For The Culture Summit, Marquel Russell. Marquel has helped his clients generate over $1 Billion in sales for his clients through his direct response marketing techniques.  The Atlanta native walks through the developmental process that led to him becoming the "Client Attraction King." We get into how network marketing taught him some of his most valuable lessons and how he determines whether a client is right for him. Then we wrap up with what to expect when they enter the no cap zone of the Marketing For The Culture Summit. Thanks for Listening! Marketing For The Culture Summit. Discover your path to a profitable brand that creates more possibilities at the Marketing For The Culture Summit on May 12th, Presented by The African American Marketing Association. Join our curated panel of REAL industry insiders who've worked with some of your favorite brands, content creators, and celebrities. We explore ways to monetize content and create it. Our lineup includes 16+ Speakers who've helped with $1 Billion in Sales and Marketing Deals and 100+ projects with Fortune 500 companies. These are the people industry leaders come to when they need it done right. If you know you're ready for bigger and better deals, Come and learn from those already doing it.  Connect with other marketers, creatives, content creators, and entrepreneurs so you can grow your possibilities. Thursday, May 12th, Join us at The Gathering Spot in Atlanta, GA. ✅️ Create and launch a digital product. ✅️Get brand deals. ✅️A system to generate leads. ✅️ Monetize your Livestream platforms. ✅️And more... If you are looking to 10x your revenue then this is the place to be. You don't want to miss it. For tickets and information, go to - http://marketingfortheculturesummit.com/   Contact Marquel Russell https://marquelrussell.com/ https://www.instagram.com/marquelrussell/ https://www.facebook.com/ceomarquelrussell/ https://clientattractionuniversity.com/ Contact AAMA: Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/  

We welcome writer and journalist Kiah McBride from Write on Kiah in this episode. She is another speaker at the upcoming Marketing For The Culture Summit.  Kiah has been an intern at a few places you may have heard of, like Nike, BET, and NASCAR. At its inception, she was a Managing Editor for XO Necole and is now bringing her skills to many different fields, including tech. In this conversation. we follow Kiah's journey and evolution into the writer she is today. We also learn that her love for writing had been in the background but was always her ticket in the door. Contact Kiah McBride  https://www.kiahmcbride.com/ https://www.writeonkiah.com/ https://www.linkedin.com/in/kiahmcbride/ https://twitter.com/writeonkiah Contact AAMA: Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/  

This week on the podcast, we continue our series of interviews with speakers from this year's Marketing For The Culture Summit. On this one, we have Steve Worthy from Retail Worthy U and Podcasters Live.  He speaks about how he was "selected" to be a leader, what it really means to be a coach and Live Streaming's offerings for your brand and business. Marketing For The Culture Summit. Discover your path to a profitable brand that creates more possibilities at the Marketing For The Culture Summit on May 12th, Presented by The African American Marketing Association. Join our curated panel of REAL industry insiders who've worked with some of your favorite brands, content creators, and celebrities. We explore ways to monetize content and create it. Our lineup includes 16+ Speakers who've helped with $1 Billion in Sales and Marketing Deals and 100+ projects with Fortune 500 companies. These are the people industry leaders come to when they need it done right. If you know you're ready for bigger and better deals, Come and learn from those already doing it.  Connect with other marketers, creatives, content creators, and entrepreneurs so you can grow your possibilities. Thursday, May 12th, Join us at The Gathering Spot in Atlanta, GA. For tickets and information, go to - http://marketingfortheculturesummit.com/   Contact Steve Worthy https://worthyretailu.com/ https://podcasterslive.com/now/ https://www.linkedin.com/in/steve-worthy-4338bb211/ https://www.instagram.com/worthyretailu/   Contact AAMA: Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/

This week we are joined by marketing expert Brianca Johnson to discuss some of the advice she gives her clients to launch a successful business, why she hates webinars and her upcoming appearance as a speaker at the Marketing For The Culture Summit on May 12th.  Brianca is known for launch and funnel techniques. She mainly works with women who are trying to build their businesses and spread awareness of who they are. From non-profits to politicians, Brianca knows how to move an audience into becoming patrons.  She will be speaking at the upcoming MFTC summit on the Business of Digital Content Panel alongside other experts. For more information and tickets go to https://www.aa-ma.org/marketing-for-the-culture-summit Contact Brianca Johnson Website - https://www.briancajohnson.com/ Linkedin - https://www.linkedin.com/in/thebriancajohnson/ IG - https://www.instagram.com/thebriancajohnson/ YouTube - https://www.youtube.com/channel/UCyfJ1L2AzF5fFtjF9W4U14Q   Contact AAMA: Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/

This week on the podcast, Michelle goes through the speakers' rundown and festivities at Marketing For The Culture Summit 2022.  The inaugural event will be on May 12th, 2022, at The Gathering Spot in Atlanta, GA.  The conference will attack marketing from many different aspects such as visual communication, content creation, and preparing for Web 3.0.  We will also explore monetizing your content, working with big brands, and growing an agency.  For Tickets and more Information - https://www.eventbrite.com/e/marketing-for-the-culture-summit-tickets-291844553917 We want everyone to come out learn, connect, and grow from what they take from the conference.   Contact AAMA: Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/

This week we catch up with Walter Gainer II to recap and go inside the LinkedIn Creator Program and discuss the latest news in the Spotify vs. Apple Podcast saga.  Walter was one of the 100 selected to participate in LinkedIn's inaugural Creator Accelerator Program. Late last year, the Microsoft-owned platform announced it would be investing $25 Million into creators. The program included a 10-week incubator that helped creators grow and develop on the platform using all of the features it offers. Walt talks about the growth he has experienced since beginning of the program and the interaction hed with the team at LinkedIn along with the community he became a part of. For more information on LinkedIn Creator Accelerator Program, Click Here  https://www.linkedin.com/pulse/meet-first-class-linkedins-creator-accelerator-program-andrei-santalo/ We wrap up the show by discussing the latest news from Apple and Spotify's battle in the podcasting industry.   Apple recently announced they are letting its podcast host see its follower count on their analytic dashboards. It's great that Apple is giving one piece of data, but it's still just one piece of data. Apple is looking to encourage users with growing fanbases to create premium content on Apple Podcasts.   According to internal data and Edison research, Spotify says US podcast listeners now use its service more than Apple Podcasts. Walt and CL would both like to look at those numbers. It doesn't feel like that could be accurate, but Spotify is playing the narrative game. Either way, Spotify has been buying up the podcast industry over the last few years, and with many of the exclusive podcasts, they may be winning in the short term to get people started. The fact they have an estimated 406 million active users makes it easy to refer to things like podcasts, interviews, and more from their favorite artists and even Spotify's original podcasts discussing the latest trends in music.  Contact Walt Gainer II: https://www.linkedin.com/in/waltergainerii/ https://bosslocksmedia.com/ https://twitter.com/thegreatwalt_ https://www.instagram.com/itsthegreatwalt/   Contact AAMA: Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/

 This week on the podcast, Michelle speaks with Dana Hewling of b.iD Creative to talk about her newest branding element, “Cyber security,” and we learn more about her marketing business.   Dana runs a full-service marketing firm with talents reaching into many different categories. You can see her work with us as she is also the creator of the AAMA logo.   During this episode, she explains how cybersecurity can affect your brand image and even your ability to make money. Since everyone is not an IT expert, Dana shares her tips on finding the right person to work with to get you up to speed.  Thank you for listening! Contact Dana  LinkedIn -https://www.linkedin.com/company/b-id-creative/ https://www.linkedin.com/in/dhewling/ https://www.bidcreative.com/7-cybersecurity-measures-you-can-implement-today/ Contact AAMA: Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/

This week on the podcast we are running a rebroadcast of a live event AAMA hosted with Michael Maslansky of maslansky + partners. Michael advises Fortune 500 corporations, industry associations, major litigation practices, and non-profit organizations on what to say, how to say it, and most importantly, why it matters. How CEOs, companies, and entire industries communicate – whether during crises, in advertising and public relations campaigns, or with investors, Congress, or the American people – often means the difference between success and failure. Clients from Pfizer to Bank of America to Microsoft to Starbucks turn to Michael to understand the public mood, challenge conventional wisdom, and transform not just what they say to key audiences – but how they say it. Contact: Michael Maslansky https://maslansky.com/ https://www.linkedin.com/company/maslansky-partners/ https://www.linkedin.com/in/mmaslansky/   Contact AAMA: Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/

This week on the podcast, Michelle connects with Margaret Morales and Jodi Cohen of Tombras to talk about how their agency works and how they find and select candidates.   Margaret Morales is the Director of Creative Talent, so she helps find people who can contribute to the artistic needs of their clients. Jodi handles all the talent everywhere else. Tombras employs data scientists to developers, so she is always looking for an array of talent.    They tell us a bit about the interview process, how they define things like soft and hard skills, and how important is a portfolio is versus a college degree.    Tombras is a 400+ employee, full-service agency with a digital mindset. According to the site, it is one of the top independent agencies in North America. "We blur the lines between a creative agency, a digital agency, and a management consultancy. Our digital offering is married to the discipline and rigor of our EFFIE-winning strategists and Cannes Lion-winning creative directors. We are united by our philosophy: Connecting Data & Creativity for Business Results."   Contact Tombras:   Margaret Morales https://www.linkedin.com/in/margaret-morales-40571462/   Jodi Cohen https://www.linkedin.com/in/jodiscohen/   https://tombras.com/   Contact AAMA: Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/

This week on the podcast, Michelle sits down with the CEO of Creative Allies, Amie Thompson, to discuss the ins and outs of buying a marketing business. She also discusses her realization that personal brands are important and gives the up-and-coming marketers some sound advice. Amie is an all-around marketing expert with experience in sales, operations, and a few things in between. She joined Creative Allies as an investor Director of Operations in 2015. In 2018, she bought out the company's remaining shares and is now CEO. Contact Amie Thompson: https://creativeallies.com/ https://www.linkedin.com/in/amie-thompson/ https://www.linkedin.com/company/creative-allies/ https://twitter.com/creativeallies https://twitter.com/amie_ceo   Contact AAMA Website: https://www.aa-ma.org Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube: https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/    

This week on the podcast Michelle interviews marketing copywriter Donnie Bryant.  In this episode, Donnie shares his framework for writing compelling copy, the differences between great content and excellent copy, and why it's not enough to be different in your marketing.  Donnie is a direct response copywriter and marketing consultant specializing in the financial sector. According to his LinkedIn profile, he says "I help my clients connect with and convert their "should-be" clients with unusually effective marketing messages." His techniques have helped his clients make over $100 Million in Sales. You may have seen Donnie's work on websites, videos, and e-mails that have put you into a marketing funnel and may have even caused you to make a purchase.    Currently, Donnie is sharing his wisdom through his YouTube channel. He gives out copywriting tips for entrepreneurs and shares subject lines for e-mails that not only get opened but are more likely to get clicked inside the e-mail! We highly recommend following Donnie so you can step your copy up and start converting visitors to leads.  Contact Donnie Bryant https://donnie-bryant.com/ LinkedIn - https://www.linkedin.com/in/donniebryantjr/ YouTube - https://www.youtube.com/channel/UCzOAo6Olq00IkUV3Uq7CoWw     Contact AAMA: Website: https://www.aa-ma.org LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/

This week on the podcast, Michelle is joined by author and speaker Henry Adaso. They discuss the process of getting to a good idea, how you can find your best method, and why people should shift from result-driven goals to process-driven goals. His expertise in content strategy, social media, inbound marketing, demand generation, SEO, and email marketing allows him to explore the integration of emerging platforms with traditional sensibilities. Henry has a B.Sc. in Marketing from Colorado State University. He is a decorated marketer, winning over a dozen marketing awards, including ANA, AMA, and BMA honors, and was named one of the top social media influencers by the Austin American-Statesman. He is also a proud AAMA Member. Henry is the author of two books Content Mapping: Unlocking the Power of Content to Increase Engagement, Leads and Sales and The Gap: Navigating the Most Difficult Part of a Dream. The latter has an endorsement from one Seth Godin.  Contact Henry Adaso https://www.henryadaso.com/ https://www.linkedin.com/in/henryadaso/ https://www.instagram.com/henryadaso/   Contact AAMA: Website: https://www.aa-ma.org LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/

This week on the podcast, CL is riding solo. In this episode, he makes a case for scaling your business down to be like Fiverr to serve more customers and form more relationships. Michelle is away on a speaking engagement, and before we get back to the interviews, CL wanted to drop a bit of value in the feed to hold you over.  There are different ways you can scale your business to get in front of people who find your services to be valuable. If you look at Fiverr's business model, it is made to get people in the door to do business with an individual. The price point of $5 is usually a great place to be okay with the investment mentally, but just like car repair, there's always something else you need to be 100% ready to hit the road. Think of the ways you can scale your business like Fiverr. How can you get people in the door? Is there one problem, one step you can help solve to make value? Finding an entry point to make more connections and spread the genius of what you can do is the goal of this activity. Don't price yourself out of all relationships. They may be more valuable than you think. Intro/Announcing The Marketing For The Culture Summit 2022 - 00:36 The Value of Building a Verticle - 02:26 Scaling Your Business Like Fiverr - 04:00 Potential Outcomes Based On Interactions 05:31 Thank you for listening. If this content has been valuable to you, please share it, follow or subscribe to the feeds. Are you interested in becoming a member of AAMA? Go to https://www.aa-ma.org/membership/ and join today and get access to all upcoming events and opportunities for growth. Support AAMA: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/

This week, Michelle and CL visit with Steve Worthy and the Podcasters Live Podcast and Live Stream. The conversation revolved around diversity in podcasting, the creator economy,f and podcasting as an art form. There were some other topics planned, but the conversation went where needed.    Contact AAMA: Website: https://www.aa-ma.org LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/

This week on the podcast, CL and Michelle discuss the absence of black TikTokers on the Top Earners list, how to build an audience to be sold, and we announce the 2nd Annual Top Black Marketers List. Become Recognized as a Top Black Marketer (02:25) We are announcing the 2nd Annual Top Black Marketers List. We want to recognize people in the marketing field that are doing their thing. We want to highlight the people making an impact and creating on the highest level.  No Black TikTokers at The Top (12:36) In the recent Forbe's List of Top-Earning TikTok-ers 2022, BET pointed out that there were no black content creators on the list. This made Michelle wonder what is wrong with the cash pipeline feeding into these platforms? Especially when the numbers of followers and views are similar. If you feel like you or someone you know qualifies to be on this list, please submit so you can have the chance to be recognized.  Top Black Marketers Submissions - https://bit.ly/AAMALIST Build an Audience So You Can Sell It (32:12) We wrap the podcast by looking into an emerging trend: Media companies and big brands buying other media and production companies. With the utmost confidence in their business model, audience acquisition is one of the most lucrative investments into growing your customer base. As brands are getting more thoughtful about their advertising budget and customer acquisition cost, more of them are starting to build an audience. Still, the ones with the most cash to burn are buying entire audiences to add to their ecosphere. The question is can you build an audience for purchase? Do you have a blog, YouTube Channel, podcast, social media presence built around a brand that a more prominent brand could purchase? You might already be doing it. It could be your most valuable asset, and you don't even know it.  Thanks for listening! We would love your feedback on the show. Please leave a review and let us know what you think.   Links Attend The Language of Trust with Michael Maslansky - https://www.eventbrite.com/e/the-language-of-trust-with-michael-maslansky-tickets-229204124707   References https://www.bet.com/article/l3r5vw/forbes-top-earning-tiktok-2022-list-zero-black-creators Contact AAMA: Website: https://www.aa-ma.org Support AAMA and The Show: https://www.aa-ma.org/sponsor-us/ LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/

Chris Ward Jr. is a master storyteller and personal brand development strategist. In this episode, he shares how to tell a compelling, magnetic story and build a brand with an authentic voice.   We discuss how Chris got started, how he discovered his talent for storytelling, what gave the confidence that he could follow his entrepreneur endeavors full time. He also provides insight into what mistakes not to make when building a personal brand. This way, you can do things right on day one.    Thanks for listening!   Contact Chris Ward Jr. - http://www.chriswardjr.com/ Discover The Best New Brand Blueprint Book - https://chriswardjr.gumroad.com/l/BrandBlueprintNew   Contact AAMA: Website: https://www.aa-ma.org LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Twitter: https://twitter.com/AamaHouston YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou Merch: https://marketing-for-the-culture.creator-spring.com/

This week on the podcast, we start 2022 by going back to interviews with a remarkable guest. We have serial entrepreneur, venture capitalist, speaker, and Chief Evangelist for Canva, Guy Kawasaki. He takes time to discuss his views on diversity, picking partnerships, how venture capitalists explain their wins and Guy's golden touch to choosing what to invest in.  Guy is known for his insights into marketing and product development. He is also the best-selling author who wrote "The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything." He is known for his work in Silicon Valley. He did two stints at Apple, spent some time with Google after they acquired Motorola, and even made contributions on the board of Wikimedia. Now, as Chief Evangelist at Canva, "he"spreads the good news" about how Canva democratizes design by empowering people to create great graphics without buying or learning high-end applications.`` Currently, Guy is hosting a podcast titled "Guy Kawasaki's Remarkable People," where he interviews some of the most skilled and well-known marketers, entrepreneurs, and more. With guests like Pat Flynn, Seth Godin, Tim Ferris, Angela Duckworth, and other notable names, these conversations genuinely live up to its namesake as remarkable. https://guykawasaki.com/ Guy Kawasaki Books - https://amzn.to/3JzoCuq  Guy Kawasaki's Remarkable People Podcast - https://guykawasaki.com/remarkable-people/ Contact AAMA: Website: https://www.aa-ma.org LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Merchandise: https://marketing-for-the-culture.creator-spring.com/ YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou

Michelle and CL break down the first-ever 2021 Black Podcast Listener Report this week. We look into the numbers and discuss what we learn about black podcast listeners. We had critiques and follow-up questions that podcasters would like to know from the survey results. Overall we discover YouTube is the most significant gateway into podcasts for black people, and it's not close. Here is some background information about the study. Thanks for listening! Who Is The Data From SXM Media is the advertising arm of the Sirus XM company, which owns Stitcher, a podcasting platform, and Pandora, which recently added podcasting to its app. Mindshare is one the run of the mill multinational marketing corporations that work with some of the more prominent brands. You'll never hear about them, but you have likely been exposed to their work. Edison does many different types of consumer-related industry research. Who Is The Data For As I read through the data, I had to check my eyes because I couldn't help but look at it through the eyes of a podcaster. The data intends to serve the advertisers key statistics that will sell them on the idea that advertising on black podcasts is a good if not effective move. As a podcaster, I searched for ways that could help me grow my audience. Instead, the data reflects the most obvious points podcasters are aware of and facts that reign true across media platforms.  From "Youtube is Top App for Black Podcast Listeners: The Black Podcast Listener Report 2021 Review" Full post - https://www.aa-ma.org/youtube-is-top-app-for-black-podcast-listeners-the-black-podcast-listener-report-2021-review/ Contact AAMA: Website: https://www.aa-ma.org LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ YouTube: https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Instagram: https://www.instagram.com/aamahouston Facebook - https://www.facebook.com/AAMAHou Merchandise: https://marketing-for-the-culture.creator-spring.com/ Donate: https://www.paypal.com/donate/?hosted_button_id=XUNZPWKWJ37GN

This week on the podcast Michelle and CL link up in person for the first time to recap Michelle's experience at Dallas Digital Summit, how companies can validate their diversity, and recent headlines in the 'Great Resignation'.  Fresh from her trip to Dallas Digital Summit, Michelle recounts some of the highlights at the conference. As an observer, she noticed there were several opportunities for people may want to present.  In recent months, many corporations have found themselves turning a corner when it comes to diversity. Two of the companies in particular Papa John's and Tommy Hilfiger have made big changes in the way they have presented their image. Papa John's has gone all-in on Shaquille O'Neal as the face of the pizza brand. It's a move to show that not everyone at the company thinks like the founder and former chairman John Schnatter.  In the late '90s, an internet rumor was started about Tommy Hilfiger making racist remarks via email and on an Oprah show caused enough a strain to the relationship the brand had with the black community. As more information was able to be verified by the company, they also are putting in work with their Fashion Frontier Challenge. The recent set of winners are as diverse it could be with causes that are bigger than just being the flyest thing on the rack. As someone who is known for her knowledge about diversity in the workplace, Michelle shares how corporations can validate the work they are doing to sustain trust with the community. Then she gives a framework that makes can help your company have a healthy and inviting environment for current and prospective employees. We end by looking at a recent Insider article that highlights the struggles people of color are experiencing having during the great resignation. Everyone is not as fortunate to stand against less than perfect work conditions or mentally draining environments. People still have bills and kids and it's harder for some. We reflect on being fortunate to be planning for times like this and even waiting for the right opportunity. Everyone wants to quit but it's never a good time.   Thanks for listening Sources https://www.insider.com/people-of-color-arent-quitting-like-the-great-resignation-suggests-2021-12 AAMA Contact Website: https://www.aa-ma.org LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Merchandise: https://marketing-for-the-culture.creator-spring.com/ YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou

This week on the podcast, we continue our list of favorites from 2021. In part two of the favorites list, CL and Michelle discuss. their favorite media in book, TV, podcasting, and more Content has continued to dominate the conversation this year. We decided to share some of our favorite content that inspired us, helped us learn, and, most importantly, entertained us. There is value in diversifying the type of content you ingest. The OG of the media game, books, is an effective marketing tool for those who need the branding to establish a voice in the market. Podcasting offers the ability to multitask while listening. Movies and TV shows teach lessons through characters, and they are also great examples of storytelling for marketers. Michelle Picks  Book: Will Smith - Will TV Show: Love Life on HBO Campaigns: Coming 2 America and Starz Power Universe Podcast: The Connections Hub with Jha Allen, Tea with Queen and J Social Media: @ConsultingComedy @SpiritualWord   CL's Picks Book: Perfect Day To Boss Up TV Show: Mare of Easttown Podcast: Cinephobe Social Media: Tom Bilyeu   Contact AAMA: Website: https://www.aa-ma.org LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Merchandise: https://marketing-for-the-culture.creator-spring.com/ YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou

This week on a post-Thanksgiving edition of the podcast, CL and Michelle get into their favorite apps and gadgets for productivity in 2021.  We all have our life hacks, an ecosystem of apps, services, and tech that make our life easier and save a minute or two in the process AAMA wants to let you know how we make it happen. There are so many ways to get things done and not everything works for everyone. Sometimes it's not what you know but what you know about. We want to be a resource for anyone who is trying to make happen.  As 2022 approaches, we will be doubling down on the resources and helping as many people as we can take that next step. Michelle Gnome: App: Google Keep/Keep Notes and Any.do Tech and Gadgets: My PA Planner   My PA Planner (Digital)   CL Palmer Apps: FilmicPro  Tech and Gadgets: Mac Book Air 2021   Contact AAMA: Website: https://www.aa-ma.org LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Merchandise: https://marketing-for-the-culture.creator-spring.com/ YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou

This week on the podcast, we are celebrating Winning 2021 at AAMA. In light of that, we discuss big winners of 2021, Issa Rae and Kev On Stage.  Before we got into the winning, we had to shout out to all the victims of the Astroworld incident. Thoughts and prayers go out to all the families. This is a business podcast, and we get into Travis's business side of what could be next for him and those around him. News Sourced https://variety.com/2021/tv/news/issa-rae-hbo-max-warnermedia-film-television-deal-1234935944/ https://www.kevonstage.com/   Website: https://www.aa-ma.org LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Merchandise: https://marketing-for-the-culture.creator-spring.com/ YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou

The internet was built on free speech and thrives on the lack of gatekeepers. Black TikTok content creators can make a living if they can get credit or until they speak up.   In the last calendar year, black content creators have learned some hard lessons about how much freedom they have on their platform. Early 2020 produced the Renegade challenge that Jalaiah Harmon started. Jalaiah is one of the most notable examples of a black creator who had to get credit on the backend. Not everyone is so fortunate, but the community stood up for her and has since elevated her to the place she deserves. Can Black TikTok Creators Be Pro-Black? In a recent article from Essence, Black TikTok creators Conscious Lee and Ziggi describe their experiences and why they are moving to other platforms like FanBase. Why the move? The creators have been experiencing "shadowbans," a practice where the algorithm implicitly hides your post and drops the engagement rate. They claim TikTok, in this case, is tanking their visibility when they speak up on causes that personally affect them and has even caused denials into the TikTok Creator Fund Program. "I think one of the worst forms of suppression I've faced on TikTok was when I tried to join the TikTok Creator Fund and Marketplace.  While writing my bio for the Marketplace, when I put two movements I identify with, Black Lives Matter & LGBTQ, TikTok flagged it as “inappropriate content or banned” and I was not allowed to use those words.  However, I could type in White Supremacist, Neo-Nazi, and other words that are criminal with no backlash from TikTok.  This is blatant racism. I also noticed that my followers will often drop dramatically, and when I posted a TikTok asking people to check if they were still following me, they realized they weren't but they never manually unfollowed me, so TikTok is suppressing my platform even further. Also, my videos have dropped in viewership once I began talking about topics around black creators, and there is no reason that my videos should be getting only a couple thousand views when I used to get 30K.  That is why I am beginning to start moving to Fanbase as Fanbase is not an ad-based platform, rather it is focused on followers and monetization for everyone. " Ziggi, After Facing Discrimination On TikTok, These Content Creators Created Their Own eCommunity, Essence Fanbase is an excellent alternative to those who can easily monetize their content. Still, the issues that arise are the viability of moving an audience to a new platform, whether the said platform will exist in the future, and missing lucrative opportunities in the now traditional social media ecosphere. Getting Credit on Social Media A lot of the conversation centered around content has been about monetization. TikTok claims to be working on the way to give original choreography credit on the platform. The problem that has plagued these A.I. platforms is that it does not see black people as...people. This issue is chronicled in the 2020 documentary film "Coded Bias," where Joy Buolamwini researches facial recognition technologies at the M.I.T. discovered "that some algorithms could not detect dark-skinned faces or classify women with accuracy." Will they get dance moves right if they can't tell it's a face? Only time will tell. In the meantime, the fight for equality on these platforms may be an uphill one for those most passionate. The ones who are not making anybody uncomfortable seem to be thriving more and more every day, but if you can't freely speak your truth, how much of your platform is really yours, to begin with?   Contact AAMA: Website: https://www.aa-ma.org LinkedIn: https://www.linkedin.com/company/african-american-marketing-association/ Instagram: https://www.instagram.com/aamahouston Merchandise: https://marketing-for-the-culture.creator-spring.com/ YouTube - https://www.youtube.com/channel/UCstu7tdQ1qN3O--zmf2SKYA Facebook - https://www.facebook.com/AAMAHou

This week our own Michelle Ngome is back on the podcast. Fresh from Content Marketing World, we recap her experience at the conference. Then go over what it was like to give a presentation and watch fellow AAMA member Chris Cheatum-West present as well. Content Marketing Institute is an AAMA partner, and we encourage members to check out the next one. Michelle says she looks forward to going back to Cleveland, OH, for the conference and some of the sessions were worth the price of admission alone.