Podcast appearances and mentions of dixie elixirs

In this episode of Cannabis Unlocked, Chuck Smith (Founder and CEO of Bellrock Brands) sits down with Jordan Youkilis (Founding Partner at KEY Investment Partners) to discuss the early days of cannabis, the struggles of smaller public cannabis companies and Chucks recent endeavors from Bellrock Brands to Colorado Leads. The conversations starts with Chuck's path into the cannabis industry, from realtor in Alabama to early investor and executive at Dixie Elixirs and now CEO of Bellrock Brands. From here Chuck and Jordan touch on the trials and tribulations of working a smaller public cannabis company amidst public and private money drying up. The episode wraps up with Chuck's thoughts on cannabis product categories and his current work with Colorado Leads, a coalition of business leaders who advocate for progressive cannabis reform in Colorado. Please enjoy!

When Tripp Keber co-founded Denver-based Dixie Elixirs, he didn't fully understand the ride he was stepping onto. Dixie quickly became one of the best-known brands in the market, and Tripp became a face of the industry, appearing on several mainstream documentaries about the newly legal product. After years in the limelight, Tripp realized that he preferred starting new businesses than managing established ones and made a graceful exit to remake himself – as a cannabis advisor via his new venture, Right Side Advisory Services. In this episode of Seed to CEO, Tripp shares: Why it's important to control the narrative rather than letting it control you. The importance of humility and collaboration to success in the cannabis industry. How to leverage your talents, experience and relationships for new ventures. Why its critical to set aside your ego and personal desires to ensure your clients succeed. Who is Tripp Keber? Tripp co-founded Dixie Elixirs in 2010 and became CEO in 2014, a position he held until 2017. Tripp's professional life started in the communications industry where he held sales executive roles with companies such as eLink Communications and Winstar Communications, before pivoting into realty and a five-year stint as COO of Bella Terra Realty Holdings. After Dixie, Tripp launched Right Side Advisory Services, a consulting business that advises cannabis executives on exits. He also returned to the hospitality industry via his newest venture, Etc. Eatery in Denver.

When Tripp Keber co-founded Denver-based Dixie Elixirs, he didn't fully understand the ride he was stepping onto. Dixie quickly became one of the best-known brands in the market, and Tripp became a face of the industry, appearing on several mainstream documentaries about the newly legal product. After years in the limelight, Tripp realized that he preferred starting new businesses than managing established ones and made a graceful exit to remake himself – as a cannabis advisor via his new venture, Right Side Advisory Services. In this episode of Seed to CEO, Tripp shares: Why it's important to control the narrative rather than letting it control you. The importance of humility and collaboration to success in the cannabis industry. How to leverage your talents, experience and relationships for new ventures. Why its critical to set aside your ego and personal desires to ensure your clients succeed. Who is Tripp Keber? Tripp co-founded Dixie Elixirs in 2010 and became CEO in 2014, a position he held until 2017. Tripp's professional life started in the communications industry where he held sales executive roles with companies such as eLink Communications and Winstar Communications, before pivoting into realty and a five-year stint as COO of Bella Terra Realty Holdings. After Dixie, Tripp launched Right Side Advisory Services, a consulting business that advises cannabis executives on exits. He also returned to the hospitality industry via his newest venture, Etc. Eatery in Denver.

Brought to you by The Real Voice - Mel Allen. Providing voice over for commercials, podcasts, explainer videos, eLearning, telephone systems, and more. Samples and demos at https://therealvoice.com Well that didn't take long, A new program meant to rescue plastic can carriers, has already collected over 10,000 of the beer hauling plastic holders, handles, or toppers! The program launched in November with the collaboration of a wade systems operator, Reusable solutions, and Eco Friendly Beer, over a dozen breweries, cideries, and eco-conscious consumers! And to think - I haven't even dropped mine off yet! The program saves not only on the funds and cost to manufacture and transport the plastic - but provides a much-needed commodity for craft beverage makers, and created a recycling stream for ones that can be washed and reused. I hope this means the Vermont Can Carrier Reuse & Recycle Initiative can grow https://www.brewbound.com/news/vermont-reuse-recycle-initiative-rescues-10000-plastic-can-carriers-in-first-2-months Dry January, for some, doesn't mean taking the month off from anything - and there are several THC and CBD beverage “enhancers” that are answering the call for those looking for options. Dry January, by the way, not as new as some think - apparently dating back to the 1940s. So apparently it's from “the Good ole days” we always hear about, though it really started gaining steam in the states about 11 years back. The good thing is that alcohol-free beer, seltzers, coffee and drink starters with CBD or THC are all available (in some areas), and it won't cost much more than a liquor-store run. Lagunitas, Dixie Elixirs, and Ripple are some names that might be new to you - but maybe you'd like an introduction. Check out the link to greet these new beverages just waiting for you! https://www.westword.com/marijuana/dry-january-marijuana-beverage-alternatives-13206677 Now we've all made some good putts - some of my best have been made at a now-defunct mini-golf course, some are made in the office and one man made a 96-foot putt at a University of Louisville men's basketball game recently to win a bottle of 23-year-old Pappy Van Winkle with “Putt for Pappy”. Kevin Burch - I tip my hat to you - and if you'd like someone to share it with - call me. You can read the story and watch him drain the shot at the link https://whiskeyraiders.com/bourbon/pappy-van-winkle-bourbon-winner-putt-louisville/ Next time: News on some upcoming beer fests! The Boozebuddy Update continues on video! On Spotify, watch alongside the podcast, or head to the YouTube channel. Help me get a custom URL on YouTube by viewing, liking, sharing, and subscribing at https://www.youtube.com/channel/UC033VXK28YhXgJAYpHS-C_w Thanks for listening or watching, remember to like, review & subscribe! Head to BoozebuddyUpdate.com to leave feedback or get in touch with me! Remember - don't drink and drive, stay safe, drive sober and support the booze that supports your local community. --- Support this podcast: https://anchor.fm/boozebuddy/support

Wana Brands with CMO Joe Hodas, Joe joins Plant Prophets today to talk about his role in the company as well as what led him here in the first place. As Wana’s CMO, Hodas’s primary responsibility is to generate revenue by creating innovative and refined marketing campaigns for the organization while helping grow Wana’s brand, market share, and consumer loyalty. Leveraging his extensive industry network and knowledge base, Hodas will also support new market expansion, partnerships, government relations, and innovation within Wana. An early professional marketer in the cannabis industry, Hodas was on the team that built Dixie Elixirs into one of the first and most recognized national marijuana brands. At Dixie, he helped educate mainstream and cannabis consumers alike regarding edibles and responsible cannabis consumption and was engaged in local and state regulations in several markets. He drove marketing and branding via multi-state expansion, packaging, product development, communications, and advertising. During his tenure, the company launched five new markets, two new CBD brands, and dozens of new SKUs. Prior to joining Wana, Hodas was CEO at Gofire, an innovator of hardware and software IP designed to change the face of plant-based medicine and mainstream healthcare. As CEO he guided Gofire’s marketing, product development, software, and sales, helping to bring the company’s first metered-dose inhaler to market while developing the company’s next-generation products intended to redefine how mainstream medicine could be delivered and monitored for adherence and efficacy. Previously, Hodas served as COO for General Cannabis Corporation, a publicly-traded company consisting of several ancillary businesses. Hodas’ experience also includes positions as Sr. Director of Corporate Communications for Frontier Airlines, as well as agency experience at Vladimir Jones where he was a partner and Ogilvy Public Relations.

Tripp Keber, CEO of Dixie Elixirs, a medical marijuana-infused products manufacturer based in Denver, CO serving approximately 500+ medical marijuana centers, is a Dynamic Warrior. He has not been to war, however, he was there for 9/11. He lost friends, he had his family shattered, and coped using methods that many of us might question. However, he gathered himself, and he kept moving forward.  Always move forward.

Joe discusses his transition into the cannabis world when it was still largely deemed taboo, how he grew Dixie Elixirs through educational marketing, and starting a new position as CMO at Wana Brands during a pandemic.

On this episode of The WHY MARKETING Podcast, we chat with Joe Hodas the Chief Marketing Officer at Wana Brands where he is responsible for generating revenue by creating innovative and refined marketing campaigns for the organization while helping to grow Wana's brand, market share, and customer loyalty. As an early professional marketer in the cannabis industry, Hodas drove the marketing strategy for Dixie Elixirs as its first CMO, helping build it into one of the most recognized national marijuana brands. Prior to joining Wana, Hodas was CEO at Gofire, an innovator of hardware and software IP designed to change the face of plant-based medicine and mainstream healthcare. As CEO, he guided Gofire's marketing, product development, software and sales, helping to bring the company's first metered dose inhaler to market, while developing the company's next generation products intended to redefine how mainstream medicine could be delivered and monitored for adherence and efficacy. Previously, Hodas served as COO for General Cannabis Corporation, a publicly traded company consisting of several ancillary businesses. Hodas' experience also includes positions as Sr. Director of Corporate Communications for Frontier Airlines, as well as agency experience at Vladimir Jones where he was a partner and Ogilvy Public Relations. Hodas has also taught as an adjunct marketing professor at the University of Denver Daniels College of Business. He graduated from the University of Denver, receiving his master's degree in mass communications and public relations after earning a bachelor's degree from the University of Texas.Instagram@wana.brands@joehodas Twitter@JoeHodas@wanabrands LinkedIn/joehodas/wana-brands

In this episode, we’re joined by the founders of two innovative U.K.-based companies, cold brew coffee and oat milk brand Minor Figures and non-alcoholic brewery Infinite Session, who detailed their respective strategies for winning at home and abroad. Launched in 2014, Minor Figures is known for its super-premium beverages, pastel packaging and playful illustrations. The brand is widely available in the U.K. and has a significant foothold in Australia along with a small, but expanding, presence in the U.S. In our interview, co-founder Stuart Forsyth spoke about why he describes the package design as an “exercise in restraint,” and why Minor Figures takes a brand-first approach to marketing. He also discussed how the company is leveraging the U.S. coffee community to build awareness and distribution, and how it’s managing growth in three global markets. Later in the episode, we sit down with Chris Hannaway, the co-founder of Infinite Session, which was launched in 2018. The brand has won acclaim and built a loyal following in the U.K. for its full-flavored beer and lighthearted marketing. In our interview, Hannaway spoke about his background in non-alcoholic beverages and the creation of Infinite Session. He also explained why the products are designed to reach “flex sober” consumers and discussed the metrics for evaluating brand strategy. Show notes: 1:44: Investors Want to Meet You. But Check Your Breath. -- The episode’s hosts riffed on Ray’s Worcester accent, crunched on upcycled chips and discussed the usefulness of Purell and Listerine breath strips at BevNET Live and NOSH Live. They also spoke about effective ways to network with investors at the events and why early-stage entrepreneurs should engage with strategic incubators, including Coca-Cola’s Venturing & Emerging Brands and General Mills’ 301INC units. Later, BevNET reporter Brad Avery offered insight into the recently announced partnership between beer giant Molson Coors and beverage incubator L.A. Libations. 17:05: Interview: Stuart Forsyth, Co-Founder, Minor Figures -- Forsyth met with BevNET CMO Mike Schneider at the 2019 Bread & Jam Festival in London for a conversation about Minor Figures, including the brand’s inception and how the current iteration of its package design was conceived. He also discussed how the company communicates coffee terroir  to consumers and how the team determined the right time to expand into international markets. Later, he explained why he views the brand’s U.S. distribution strategy as “dangerous” and why it maintains a consistent product lineup across all markets. 36:24: Interview: Chris Hannaway, Co-Founder, Infinite Session -- Schneider also sat down with Hannaway at the Bread & Jam Festival where they discussed the genesis of Infinite Session, the brand pillars and growing consumer interest in non-alcoholic beer. They also spoke about the formulation of Infinite Session products, how they’ve iterated upon the packaging, the evolution of the NA beer market and the company’s plans to enter the U.S. Brands in this episode: Infinite Session, Minor Figures, Kor Shots, Hubba Bubba, Tic Tac, Big League Chew, Combos, Whoppers, Pimp Juice, Moxie, Cocaine Energy, In-N’-Out, Pulp Pantry, Olipop, Dixie Elixirs, Bottleshot Brew, Dalston’s, Ugly Drinks, Dash Water, The New Primal, Owl’s Brew, Wave Soda, Gloe, Clearly Kombucha, Keep Cup, Frosted Flakes, Heineken, Athletic Brewing, WellBeing Brewing,  Mikkeller, St. Peter’s, Brew Dog, Overly, Budweiser, Shock Top, John Smith’s, Boddingtons, Guinness

In this episode, we feature an interview with Jason Shiver, CEO of fast-growing sparkling water brand Waterloo, who discussed his strategy for winning in a crowded and highly competitive category. Launched in 2017, Waterloo, which is promoted as healthier and more flavorful than competing brands,  is backed by high-profile private equity firm CAVU Venture Partners and led by a team of experienced operators, including Shiver, an industry veteran whose resume includes roles at AriZona Beverages, Glutino and SkinnyPop. The company has pursued an aggressive growth strategy, and in just two years Waterloo has become one of the leading sparkling water brands in the natural channel and is carried nationally at Whole Foods and The Fresh Market.  In the following interview, Shiver spoke about Waterloo’s fast start, why the brand’s co-founders hired him as CEO and how he’s applied lessons from past work to his current role. He also addressed growing concerns about added natural flavors, the challenges of managing rapid growth and how he establishes and communicates metrics for success. Show notes: 1:41: What Will Come of VMG’s New Snacking Platform? -- The episode’s hosts chatted about a new grapefruit flavor from New Beverage Showdown 16 winner HopTea, how to save $200 on a ticket for BevNET Live Winter 2019, and some of the speakers and panels on tap for the event. They also touched on a $3 million raise for premium mixer brand Owen’s Craft Mixers and spoke about Popchips/RightRice founder Keith Belling’s upcoming appearance at NOSH Live Winter 2019. Later, they discussed news that VMG, an influential private equity firm has launched a new platform that will that will acquire, incubate and grow snack brands. 15:32: Interview: Jason Shiver, CEO, Waterloo -- Shiver spoke with Taste Radio editor Ray Latif about the formation and mission of Waterloo, his career experience prior to joining the company and why building a team of industry veterans was important to avoiding mistakes. He also explained why the company set out to hit the ground running, addressed concerns about added natural flavors, and why he’s “not trying to guess where the category is going.” Later, he discussed how Waterloo factors competition into its growth strategy, why he compares his work experience at Atkins to getting a doctor’s degree and how he speaks to employees about the long-term vision for the brand. Brands in this episode: HopTea, Dixie Elixirs, AriZona Beverages, Brew Dr. Kombucha, Fiji Water, Owen’s Craft Mixers, PopChips, Justin’s, Spindrift, Humm Kombucha, Naked Juice, From The Ground Up, OWYN, SkinnyPop, SweetLeaf Tea, Bragg, Vitaminwater, Arctic Zero, Waterloo Sparkling Water, LaCroix, Bubly, Glutino, Atkins

One of the most innovative and explosive cannabis businesses with Charles "Chuck" Smith, CEO of Dixie Brands. Today, we have an outstanding leader in the industry. He also happens to be a partner to Protis Global. Charles Smith, but if you know him, you know he goes by Chuck! Chuck President and CEO of Dixie Brands, Inc, which is the publicly traded company that owns the Dixie Elixirs and Edibles brands. Including Therabis, and Aceso Wellness, two of the leading hemp supplement brands.

Dixie Elixirs is one of the best known brands in the burgeoning world of CBD and THC. Not long ago, no one knew them. Now…they're everywhere. How does a medical cannabis brand go from nothing…to everything…so fast. Building a brand, with quality and a commitment to excellence…and science… here on High on the Hog: The Potcast.

A former software engineer, John Coogan says that programmers are often pondering ways to “automate ourselves out of a job.” Coogan, who in 2013 co-founded fast-growing meal replacement products brand Soylent, has a similar perspective when it comes to entrepreneurship. In a recent interview featured in this week’s episode of Taste Radio, Coogan, who recently stepped down as Soylent’s CTO, said that “as entrepreneurs, we should be thinking about how we can manage ourselves out of a job.” Amid the brand’s ongoing expansion from direct-to-consumer sales and into retail stores, Coogan explained that it was important for Soylent, “to find people that are essentially the right tool for the job… and that have seen these challenges before.” In recent months the company has brought on several experienced CPG executives, including former KeVita chief strategy officer Bryan Crowley as president, to support its retail expansion. Coogan also discussed how Soylent’s e-commerce-only model enabled the company “to start collecting data on who our customer was, as well as get product in their hands much faster.” Perhaps most importantly, the business strategy presented Soylent with a streamlined path to retail. “You’ll have customers that can actually go and drive adoption at retail stores because they’ve heard about you online," he said. Also included in this episode: a conversation with influential food and lifestyle blogger Olivia Ku. Ku, who has a following of nearly 200,000 users on Instagram, spoke about how brands can best interact with influencers and why successful partnerships require a true sense of “added value” for both parties. And in this week’s Elevator Talk, we spoke with Shayne Malone, who is the founder and CEO of Zavu, a brand of cold-pressed, HPP juices made from indigenous Brazilian fruits. Show notes: 2:24: WEED Deal: The hosts discuss the Constellation Brands’ recent acquisition of a 9.9 percent stake in cannabis producer Canopy Growth Corporation for $191 million. Constellation, which makes and markets a variety of well-known beer, wine and spirits products,d that the deal is aimed at developing and marketing cannabis-infused beverages that do not contain alcohol. John Craven notes that Constellation is preparing for the gold rush into legal marijuana, assuming relaxed regulation is forthcoming. Jon Landis discusses how current cannabis-infused beverage brands are wading into the market and educating consumers about dosages. 11:15: Interview: John Coogan, Co-Founder, Soylent -- John Coogan is a co-founder of Soylent and served as Soylent’s CTO until stepping down a few months ago. He recently sat down with John and Mike for a conversation about his role with the company and how Soylent, which until recently has been as been sold exclusively online, is positioning itself for massive growth at retail. For new brand owners, listen to why Coogan views direct-to-consumer as “super important for early-stage food and beverage companies.” 39:18: Interview: Olivia Ku, Founder, LoveHealthOK: Mike Schneider recently met with highly influential food and lifestyle blogger Olivia Ku. In a conversation recorded at the offices of Califia Farms in downtown L.A., Ku explained her path to becoming a social media guru and offered advice on how brands can most effectively engage influencers. 59:45: Elevator Talk: Shayne Malone, Founder/CEO, Zavu: Shane Malone is the founder and CEO of Zavu, a brand of cold-pressed, HPP juices made from indigenous Brazilian fruits, including caju, acerola and cupuacu. Shane spoke with the Taste Radio team at Expo East 2017 about his upstart brand and the opportunities and challenges that lay ahead. Brands in this episode: Dixie Elixirs, Soylent, Califia Farms, Zavu For sponsorship opportunities, feedback and suggestions, contact ask@tasteradio.com.

In this episode, Brandon welcomes Gavin Kogan of Grupo Flor to the show. Gavin is a former attorney, co-founder of Indus Holdings, and helped bring Dixie Elixirs to the California market. Brandon and Gavin dive deep into Grupo Flor's family of cannabis companies. These include Grupo Properties, Flor Cultivation, 710 Combinator, AG Pistil, and much more. Tune in, listen up, and get acquainted with one of the top operators in the cannabis industry.

Chuck Smith of Dixie Elixirs is the guy who puts Dixie into Dixie Elixirs.  As you might remember from Episode 148 with Gen Murray, Seth was in the Dixie Elixirs offices at the time.  That’s because Seth was meant to meet Chuck at the office that day- unfortunately his plane was canceled and Chuck had this conversation with Seth in Chuck's office, and Chuck in Alabama…hence the Dixie reference and moniker.  Either way, you get a nice behind the scenes of the top of the Dixie Brands machine. And you’re so inclined, please complete our new survey at https://survey.libsyn.com/canneconomy  

Our very first guest, Gen Murray returns.  Things are completely different for Gen and she takes us through what happened from her perspective.  Special thanks to Joe Hodas at Dixie Elixirs for letting us use his office.  If you’re so inclined, I’d very much appreciate you filling out our new survey at https://survey.libsyn.com/canneconomy  

Today on Concierge For Better Living Doc Rob is joined by Stuart Titus, President and Chief Executive Officer of Medical Marijuana, Inc. Medical Marijuana, Inc. was founded in March 2009 for the purpose of providing business solutions and partnerships to the medical marijuana and related consumer products industry. The company was founded by Bruce Perlowin, who also served as Chief Executive Officer until 2011. Medical Marijuana, Inc. was the first public company to enter the legalized, medical marijuana business.Medical Marijuana, Inc. serves as an investment partner and parent company in several related ventures and subsidiaries, including KannaLife, Real Scientific Hemp Oil (via subsidiary HempMeds), Cibaderm, Cibdex, Dixie Botanicals, and through their Red Dice Holdings partnership, Dixie Elixirs. The company was named by Money magazine as one of the largest in the medical marijuana and hemp field. It was also featured, along with Perlowin, on a 2009 CNBC special program entitled Marijuana Inc.

Today on Concierge For Better Living Doc Rob is joined by Stuart Titus, President and Chief Executive Officer of Medical Marijuana, Inc. Medical Marijuana, Inc. was founded in March 2009 for the purpose of providing business solutions and partnerships to the medical marijuana and related consumer products industry. The company was founded by Bruce Perlowin, who also served as Chief Executive Officer until 2011. Medical Marijuana, Inc. was the first public company to enter the legalized, medical marijuana business. Medical Marijuana, Inc. serves as an investment partner and parent company in several related ventures and subsidiaries, including KannaLife, Real Scientific Hemp Oil (via subsidiary HempMeds), Cibaderm, Cibdex, Dixie Botanicals, and through their Red Dice Holdings partnership, Dixie Elixirs. The company was named by Money magazine as one of the largest in the medical marijuana and hemp field. It was also featured, along with Perlowin, on a 2009 CNBC special program entitled Marijuana Inc.

n this episode Brandon interviews Tripp Keber, the CEO and co-founder of Dixie Brands and Dixie Elixirs. Since 2010, Tripp and his team have been busy building the first national cannabis brand. Brandon and Tripp dive deep into the creation story of Dixie, their recent brand expansion to California, and why he welcomes the coming FDA regulation of the cannabis industry.

Dave Inman speaks with Joe Hodas, chief marketing officer at Dixie Brands, about their product Dixie Elixirs and how they are the future of cannabis. Listen in as the two delve into the prospects of cannabis for production and consumption, even for pets!

After spending his early post-college years bartending and skiing in Boulder, Joe Hodas got a Masters in Communications. This degree led him to jobs with several companies in the early tech industry, as well as through a stint with Frontier Airlines, but it was during his tenure with an advertising agency that got him connected with Tripp Keber. As Tripp and Dixie Elixirs sought to make a big splash in cannabis, they knew they needed some expertise on the branding and marketing front, and Joe was just the right person for the job. Nowadays, we know Dixie as one of the strongest brands in the cannabis industry, a beacon of legitimacy and business savvy that sets its sights high, and seems to go nowhere but upwards. Joe takes us through the core mission of Dixie, what they see on their horizon, and where they think the industry in general is headed. Enjoy!

Competitive and tenacious from his Jesuit upbringing, all the way through his varied professional career, Tripp Keber has firmly established himself as one of the most public and influential voices in cannabis. We hear all about how Tripp’s risk-taking attitude and "delusional confidence" made him well disposed for success in the nascent cannabis industry, and the various bumps and bruises he’s taken on the way to that success.

The way cannabis retailers manage compliance with Kyle Sherman is the Founder and CEO of Flowhub. A legalization advocate and entrepreneur, Kyle continually defines the company vision, strategy, and growth as Flowhub innovates the way cannabis retailers manage complex compliance mandates, supply chain data, sales transactions, and reporting. Kyle brings extensive cannabis industry experience to Flowhub, with previous experience working with notable brands such as Dixie Elixirs, Weedmaps, and Neos Vape Pens as a Chief Compliance Officer.