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22 episodes with califia farms
3 episodes with califia farms
3 episodes with califia farms
2 episodes with califia farms
2 episodes with califia farms
2 episodes with califia farms
Yoshawn Smith is the Barista In Residence at Califia Farms and the coffee educator behind The Pour Up LA. He's also a heckuva barista. We talk uplifting community by raising expectations, bringing roller blading back to South Central, and taking a step back to let the world sort it out. Find online: @thepourupla & @south.central.blade.club Coffee People is presented by Roastar, the premier digital printing company focused on coffee packaging. Roastar helps small and burgeoning coffee businesses tell a big story. Learn more at www.roastar.com. Follow @roastar on Instagram. Support this show by buying us a cup of coffee at https://www.buymeacoffee.com/roastwestcoast. or check out our new MERCH in the R!WC SHOP! Brands We've Partnered With:* Simply Good Brewer. We've used ours 500+ times. Hydro Flask. We use the 32oz bottle for coffee (among other things). Read the review. Baratza! Coffee People is one of the premier coffee and entrepreneurship podcasts, featuring interviews with professionals in the coffee industry and coffee education. Host Ryan Woldt interviews roastery founders, head roasters, coffee shop owners, scientists, artists, baristas, farmers, green coffee brokers, and more about their coffee origin stories, how they've dealt with the impacts of Covid-19, why they love coffee, and how coffee and their work makes an impact on their community. This show is supported by R!WC Industry Partners including: Roastar, Ascend Roasters, Ignite Coffee Company, Zumbar Coffee & Tea, Marea Coffee, Camp Coffee, Cape Horn Green Coffee Importers, Crossings Coffee, Sivitz Roasting Machines, Craft 42 Roasters, Me & My Uncle Coffee, Cozy Canine Coffee, Relative Coffee Co., and Hacea Coffee Source. Head to www.roastwestcoast.com for show recaps, coffee education, guest list and coffee news. Follow us on Instagram: @RoastWestCoast or Facebook: @RoastWestCoast Register to become an organ donor at: https://registerme.org/. *Clicking these links to purchase will also support Roast! West Coast through their affiliate marketing programs. --- Support this podcast: https://podcasters.spotify.com/pod/show/roastwestcoast/support
Felton Jones, esteemed Roastmaster for PJ's Coffee, returns to FUELED to venture into the world of plant-based coffee creamers. This episode centers around Felton's taste test of leading plant-based creamers, examining how they enhance or alter the coffee experience. Discover his expert insights on how these dairy-free alternatives stack up against traditional creamers and what it means for your morning ritual. Whether you're a coffee purist or a newcomer to plant-based products, this conversation promises a fresh perspective on your daily brew. Get FUELED with Molly | Plant-based coffee creamers: 5 top picks that are naturally vegan and gluten-free Whether you're looking to dial back on animal-based fats or dairy, or simply incorporate more plant-based options, you may have considered making the swap from traditional half & half to plant-based creamers. Here's the rundown on 5 plant-based [vegan] creamers currently on store shelves; each has zero carbs, zero sugar and zero artificial sweeteners. Flavor and texture vary wildly, though, so here's Molly's ranking of each, based on our informal taste test with real-world coffee lovers! Traditional Dairy Half & Half: each tablespoons has 20 calories, 1 gram sat fat, less than 1 gram carb TOP PICK FOR FLAVOR + TEXTURE: Laird Superfood Creamer | unsweetened [powdered creamer also available] Ingredients include water, coconut cream, organic coconut oil, gum acacia, sea salt, gellan gum, baking soda, organic lion's mane mushroom extract, organic reishi mushroom extract Per tablespoon: 15 calories, 1.5 gram sat fat, 0 carbs, 0 sugar RUNNERS-UP [all are great nutritionally speaking]: Califia Farms | unsweetened Oat, also unsweetened Almond creamers Ingredients include water, oats, sunflower oil, calcium carbonate, sea salt, guar gum, gellan gum Per tablespoon: 15 calories, 0 sat fat, 0 carbs, 0 sugar Nut Pods | Almond + Coconut Creamer, unsweetened Ingredients include water, coconut cream, almonds, acacia gum, gellan gum Per tablespoon: 10 calories, 0 sat fat, 0 carbs, 0 sugar ALSO… FOR THOSE LOOKING FOR THICKER, CREAMIER ALTERNATIVES Califia Farms | HeavyWhip Ingredients: water, coconut oil, sunflower oil, fava bean protein isolate, acacia, xanthan gum, gellan gum Per tablespoon: 35 calories, 2 grams sat fat, 0 carb, 0 sugar Silk | Heavy Whipping Cream Alternative Ingredients include water, cocoonut oil, sunflower oil, faba bean protein, guar gum, sunflower lecithin Per tablespoon: 45 calories, 3 grams sat fat, 0 carb, 0 sugar FUELED Wellness + Nutrition is powered by evamor. Learn more at evamor.com. Molly Kimball, RD, CSSD is a registered dietitian + nutrition journalist in New Orleans, and founder of Ochsner Eat Fit nonprofit restaurant initiative. Tune in to her podcast, FUELED | Wellness + Nutrition and follow her on Facebook, Instagram and Twitter at @MollyKimballRD. See more of Molly's articles + TV segments at www.mollykimball.com, and sign up for Eat Fit Wellness Bites weekly newsletter, here. To schedule a nutrition consult with Molly's Lifestyle Nutrition team, email nutrition@ochsner.org. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's discussion, Emily chats with Jessyca Dewey, the founder of The Y Collective, a social-first digital marketing agency working with CPG better for you brands. She discusses her journey from working in-house at brands like Califia Farms and VaynerMedia to starting her own agency, emphasizing the importance of integrated marketing approaches for smaller brands. Jessica highlights the value of being an extension of a brand's team and the need for senior expertise in digital marketing. The episode covers topics like the success of a viral video campaign for Biena Snacks, the significance of social media presence for emerging brands, and key indicators for when a brand might be ready to partner with an agency. Jessica also offers valuable advice for emerging CPG brands! TUNE IN FOR TOPICS LIKE: 0:40 Jessyca's career background and journey to starting an agency 2:08 The why behind and differentiators of The Y Collective 4:20 What to look for in an agency partner 6:50 Why social should come first 9:37 Building a strong foundation for Biena Snacks 13:22 Creating that viral fridge bean dip moment 16:25 Capitalizing on virality to sustain success 22:16 Indicators you might be ready to partner with an agency on digital marketing 28:52 Key advice for emerging CPG brands Listen to this week's Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Jessyca's episode: #2: Local PR for CPG Brands & Beyond | Delaney Vetter, PR Strategist and Copywriter #13: Brewing Change and Scaling Impact | Rod Johnson, BLK & Bold Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you're hoping to learn more about! Connect with Jessyca: LinkedIn Find The Y Collective: Website | Instagram Connect with Host Emily: LinkedIn | Instagram Follow Local Marketing School on Social: Instagram | TikTok | YouTube Follow Hummingbirds on Social: Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
He may be nicknamed “The Beverage Whisperer,” but when Ken Sadowsky speaks he's heard loud and clear. A longtime industry advisor and investor, Ken is one of the most respected and influential voices in the beverage business. Ken is currently the executive director of The Northeastern Independent Distributors Association, known as NIDA, a group of wholesalers that operate in states from Maine to Pennsylvania. He's also a senior advisor with Verlivest, the Belgium-based investment holding company founded by the owners of Anheuser-Busch InBev, which holds stakes in Oatly, Vita Coco and Hint Water. Ken is personally invested in and an advisor to several beverage companies including LifeAid, Icelandic Glacial, Recess and Dyla Brands. This episode is the third of a trilogy with Ken, who also joined us for conversations in 2016 and 2019. Ken and Taste Radio editor Ray Latif sample drinks representing fast-growing, bleeding-edge and established categories, including better-for-you sodas, cannabis libations, nonalcoholic cocktails, and shots of the juice variety. As they sip their way through a mish-mash of beverages, Ken shares his perspective on trendy concepts, package design, formulation his investment thesis, and successful retail strategies. Show notes: 0:35: Ken Sadowsky, The Beverage Whisperer – Ken and Ray engage in some Sox talk before they dive into a mass of beverages, foreign and domestic. Ken talks about cutting his teeth back in 1983 and his ability to understand what brands have what it takes to go from “the core consumer to the more consumer” and why he's not bullish on non-nutritive sugar alternatives. They sip on some Chamberlain Coffee and chat about how the cold brew coffee category has morphed and whether non-alcoholic cocktails are – at this point – more sizzle than steak. Ken also explains why he's a fan of entrepreneurs with industry experience and why it's important to be nice to your distributors, before sipping on Olipop's limited-edition Barbie collaboration and sharing his take on the future of better-for-you sodas. He also admits to being an “illegal cannabis consumer” (not really), why you should sample beverages warm, getting retailers to merchandise your brand in two locations and the Catch-22 of fundraising. Brands in this episode: Mountain Dew, Chamberlain Coffee, Throne Sport Coffee, Vitaminwater, De Soi, Little Saints, Lapo's, Seedlip, Parch, Honest Tea, Prime, Alani Nu, Olipop, Slim Fast, Poppi, Evolution Fresh, Nantucket Nectars, Nixie, Late July, Cape Cod Potato Chips, Milonga, Recess, Magic Cactus, Alldae, Guayaki, Yerbae, Louie Louie, Fhirst, Wunderground's Brain Wash, Califia Farms, Starbucks, Loom, The Turmeric Co., Icelandic Glacial
When the world's largest retailer launches a private label brand of better-for-you and affordable food and beverage staples, it stands to reason that their customers will benefit. But how will Walmart's new bettergoods brand impact its existing CPG suppliers? The Taste Radio crew weighs in. Show notes: 0:35: A Terrifying Chameleon. Tipping Protocol. BevNET Gandalf. It's Yeah. – On location at The Beverage Forum in Manhattan Beach, California, Ray and John share a few highlights from the event, including notable interviews recorded from our makeshift Taste Radio studio. Jacqui and Ray briefly recap Naturally San Diego's third annual Pitch Slam and how a costumed person scared the living daylights of the competition's host. Jacqui shares a secret about her shopping habits, the hosts collectively opine on Walmart's latest opus and Mike is urged to bathe… in lemongrass curry. Brands in this episode: Loli's, BAM, Mesa De Vida, Sipwell, Madly Hadley, Chamberlain Coffee, The Free Spirits Co., Banza, Siete Foods, Califia Farms, Honest Kids, Just Ice Tea, Red Boat, Mizu Lab
Kyle recently went to Expo West and found out about new healthy brands and products that will be coming to a grocery store near you! Today we talk about what brands you should be on the look out for and what you can get excited about.Happy Wolf: https://happywolf.com/ Sunny Snacks: https://www.sunnysnacksorganics.com/Force of Nature: https://forceofnature.com/Amylu Foods: https://amylufoods.com/Doughy: https://eatdoughy.com/Califia Farms: https://www.califiafarms.com/Base Culture Bread: https://baseculture.com/Siete Foods: https://sietefoods.com/(0:00:00) - Intro(0:00:36) - What is Expo West(0:02:41) - Thoughts on Plant Based Meats(0:05:45) - New Healthy Energy Drinks?(0:14:00) - New Kid's Bar: Happy Wolf(0:16:25) - New Kid's Snack: Sunny Snacks(0:20:24) - New Products from Existing Brands(0:23:42) - Product I Would Not Try Again(0:25:35) - New High Protein Snacks: Force of Nature & Amylu(0:29:51) - Coolest New Brand(0:34:14) - 3 Great New Products from Brands I LoveDisclaimer: The Clean Kitchen Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast or materials linked from this podcast is at the user's own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical condition they may have and should seek the assistance of their health care professionals for any such conditions.
In this week's episode of the Titans of Food Service podcast, Nick Portillo speaks with food service maven Candace Williams. Set against the background of Candace's expertise in the plant-based beverage space, this dialogue delves into her career trajectory, her innovative approach to national accounts, and her integral role in the ascent of Califia Farms. As the director of national accounts at Califia Farms, Candace provides a firsthand glimpse into the booming plant-based movement and its impact on menu innovation in national chains. She shares her strategic methods for realizing growth and change, and her holistic provision of support services, emphasizing her dedication to excellence in product launches. Quotes"It's because of my presence on LinkedIn, because I'm opening up the conversation and I'm continually on their mind. I also post relevant data about plant-based and what's going on in the industry or what's going on with Califia, so people notice that. So I think that posting on LinkedIn is an important piece, especially in social selling and the new environment we're in, if you're not well versed in social selling, you should learn and get bulk up because it's necessary for today's market." -Candace Williams [24:53]TIMESTAMPS(01:52) Candace's background (06:40) Highlight of restaurant chains leading in food service innovation(11:43) Candice Williams explains how she got into the food service industry (13:53) Learning the ropes of food service sales (20:06) Pricing process for selling products to national accounts (22:15) Prospecting and building relationships with new customers (24:04) Using LinkedIn as a tool for social selling (29:00) Candace's contact information and upcoming showsRESOURCESPortillo SalesCONTACT Nick: nick.portillo@portillosales.com
When will plant-based milks be 50% of the milk category? Greg Steltenpohl of Califia Farms calls it on the Plantbased Business Hour. We also discuss 1) the necessary creativity in plant-based foods, 2) the hurdles he didn't see coming, 3) the synergy between plant-based production and the eco-system and 4) what he wished he knew 10 years ago. Subscribe! For plant-based media/branding consulting and public speaking, reach out at elysabeth@elysabethalfano.com. For more information, visit ElysabethAlfano.com. For more information, visit ElysabethAlfano.com. Connect with Elysabeth on Linked in here: https://www.linkedin.com/in/elysabeth-alfano-8b370b7/ For more PBH, visit ElysabethAlfano.com/Plantbased-Business-Hour.
When will plant-based milks be 50% of the milk category? Greg Steltenpohl of Califia Farms calls it on the Plantbased Business Hour. We also discuss 1) the necessary creativity in plant-based foods, 2) the hurdles he didn't see coming, 3) the synergy between plant-based production and the eco-system and 4) what he wished he knew 10 years ago. Subscribe! For plant-based media/branding consulting and public speaking, reach out at elysabeth@elysabethalfano.com. For more information, visit ElysabethAlfano.com. For more information, visit ElysabethAlfano.com. Connect with Elysabeth on Linked in here: https://www.linkedin.com/in/elysabeth-alfano-8b370b7/ For more PBH, visit ElysabethAlfano.com/Plantbased-Business-Hour.
Coast-to-coast, designers are figuring out how to get the workforce back into their offices by implementing innovative concepts that are still conducive to productivity. In this episode, learn about two projects that took creativity and thoughtfulness to the next level. In New York City, landscape architect Hank White of HMWhite has put a timber forest on top of the iconic Radio City Music Hall, realizing a dream that was in the development's original blueprints, bringing the wild to the urban dweller. Over in California, the HQ for plant-based beverage company Califia Farms saw its vegan ethos brought to life; led by SLAM Collaborative principal Alexis Dennis whose life-long passion for creating any and all aspects of built environments took her to firehouses for inspiration, a kitchen is now the central congregating space of the office without the fluorescent lights and leather chairs. This season of Once Upon A Project is presented by Shaw Contract. Learn more about your ad choices. Visit megaphone.fm/adchoices
Wednesday, April 19th — In this episode we talk about: Matt was numb from getting cavities filled and couldn't do show yesterday Weather report: Armored Fresh almond milk cheese joins Slutty Vegan, Cookie Monster in Califia Farms almond milk ad, PLNT Burger adds Meati chick'n patty, "bee-identical" vegan honey sold at Eleven Madison Park's consumer goods site Why New York's (Mostly) Vegan Mayor Wants to Cut the City's Meat Budget (NY Times) Mayor Adams Tells NYC Hospital Patients to Eat More Veggies to Save the Planet (NY Post) 7 Vegan Foods that Help Your Body Fight Inflammation (VegNews) And more! Tune in live every weekday at 11am to watch on YouTube or on Instagram (@plantbasedmorningshow and @nomeatathlete_official), or watch on Twitter or Twitch! Follow @plantbasedmorningshow, @realmattfrazier, and @itsdoughay for more.
This week, the hosts discussed a range of topics including BevNET's new partnership with CPG community Naturally San Diego, how Expo West 2023 exhibitors can amplify their presence at the upcoming trade show and MALK's clever new ad campaign, along with some recently launched products that piqued our interest: think pancake cereal and a neon green hot sauce. This episode also features the latest edition of The Maxi Minutes with investor Maxine Kozler Koven, who spoke about how founders can navigate an increasingly tighter market for private capital and the trend of angel investors passing on subsequent funding rounds. Show notes: 0:51: Elvis Is In The Building, We Need Your Number, What's In Your Milk? – Ray kicked off the show with praise for the biopic “Elvis,” before the hosts chatted about why you should email – and not DM – Jacqui, a February meetup event at BevNET's San Diego office and a CTA for Expo West exhibitors. They also discussed the duality of plant-based foods and beverages with long ingredient lists, Mike took a shot of hot sauce and made a public plea the founders of Belgian Boys and the hosts shared their thoughts on animal crackers, energy drinks and a mushroom-centric beverage brand. 19:52: The Maxi Minutes – Maxine Kozler Koven, the co-managing director of L.A.-based investment firm LDR Ventures shared on-the-ground insights about how angel and seed investors evaluate emerging brands and how entrepreneurs can best position themselves for funding success. Our discussion includes an examination of why many angel investors pass on brands' subsequent funding rounds. Brands in this episode: Belgian Boys, RXBAR, MALK, Califia Farms, Reese's, Mtn Dew, Dr. Pepper, Indo Coffee, Immorel, Moment, Wingman Smart Energy, Blake's Hard Cider
Ginger Wejmar has 22 years of Supply Chain experience with a demonstrated history of working in the food & beverages industry. She also is a mother of two William and John and wife to Patrick Wejmar. She currently works for Califia Farms where she is getting ready to celebrate her five year anniversary! Amanda DiGiacomo welcomes Ginger Wejmar the Senior Director of Supply Chain Planning at Califia Farms as they discuss the challenges and successes in the supply chain industry. Moreover, they discuss the statistics of women leaders in the supply chain industry and how Califia Farms is leading the charge in inclusion and diversity. Ginger states that Califia farms offer plant based products and how they are striving to become more eco friendly. She also touches on what it is like being a female leader in her industry and how she blends her work and home life together. LEARN MORE ABOUT CALIFIA FARMS: Website: www.califiafarms.com/ Email: hello@califiafarms.com Phone: 661-679-1000 Instagram: @califiafarms Facebook: Califia_Farms LinkedIn: @CalifiaFarms
When will plant-based milks be 50% of the milk category? Greg Steltenpohl of Califia Farms calls it on the Plantbased Business Hour. We also discuss 1) the necessary creativity in plant-based foods, 2) the hurdles he didn't see coming, 3) the synergy between plant-based production and the eco-system and 4) what he wished he knew 10 years ago. Subscribe right now to never miss this podcast! For plant-based media/branding consulting and public speaking, reach out at elysabeth@elysabethalfano.com. For more information, visit ElysabethAlfano.com. Connect with Elysabeth on Linked in here: https://www.linkedin.com/in/elysabeth-alfano-8b370b7/ For more PBH, visit ElysabethAlfano.com/Plantbased-Business-Hour
#PODCAST: When will plant-based milks be 50% of the milk category? Greg Steltenpohl of Califia Farms calls it on the Plantbased Business Hour. We also discuss 1) the necessary creativity in plant-based foods, 2) the hurdles he didn't see coming, 3) the synergy between plant-based production and the eco-system and 4) what he wished he knew 10 years ago. Subscribe right now to never miss this podcast! For plant-based media/branding consulting and public speaking, reach out at elysabeth@elysabethalfano.com. For more information, visit ElysabethAlfano.com. Connect with Elysabeth on Linked in here: https://www.linkedin.com/in/elysabeth-alfano-8b370b7/ For more PBH, visit ElysabethAlfano.com/Plantbased-Business-Hour
We review Medium Roast Cold Brew from Califia Farms why rattling on about Purple Hearts, crimes of passion, and drunkenness.
Ryan was the attorney for Vitamin Water in its early days and was with the company all the way through it's sale to Coke for over $4 billion. We talk about the VitaminWater story along with others he's worked with in the CPG industry. Ryan's firms has worked with hundreds of other consumer product companies including Glaceau (creator of VitaminWater and SmartWater), Pirate's Booty, Pretzel Crisps, Vita Coco, Siggi's, WTRMLN WTR, Mamma Chia, Sir Kensington's, Hint, Califia Farms, Krave, HappyBaby, Chameleon Cold Brew, Essentia, Rhythm Superfoods, Peeled, Runa, Oatmega, Sugarfina, Juice Press and many more. About Ryan Lewendon Ryan is a Partner at Giannuzzi Lewendon, a premier boutique law firm that focuses on the representation of privately-held, high-growth consumer products companies. Prior to joining Giannuzzi Lewendon in 2011, Ryan was an associate at Donovan & Giannuzzi LLP. Since 2007, Ryan has focused his practice on helping innovative consumer products entrepreneurs grow their companies by navigating both the day-to-day hurdles and the tent-pole obstacles and opportunities a consumer products company must navigate on its way towards an acquisition. Ryan has assisted hundreds of companies structure and negotiate their distributor, broker and supplier relationships, employee incentive programs and advisory networks, and celebrity/influencer endorsements and promotional partnerships. Ryan has advised clients through financing transactions at every stage of their growth cycle – from angel investments to rounds with institutional investors. He has recently assisted clients in exit transactions with acquirers such as Coke, Pepsi, General Mills, Boulder Brands, Group Danone, Bacardi, General Mills and others. Ryan grew up in Hamden, Connecticut. He received a M.S in Molecular and Cellular Biology from Tulane University and a J.D. from Brooklyn Law School, where he was a member of the Moot Court Honors Society's Sports Law team. When he isn't busy helping bring emerging brands to the mainstream, he is an avid runner, reader and raconteur. He resides in Manhattan, New York. Join over 17,000 others and sign up to receive bonus content with the EDGE's weekly newsletter. It's free sign up here >>> EPISODE LINKS: Giannuzzi Lewendon PODCAST INFO: Apple Podcasts: EDGE on Apple Podcasts Spotify: EDGE on Spotify RSS Feed: EDGE's RSS Feed Website: EDGE Podcast SUPPORT & CONNECT EDGE's Weekly NewsletterJoin over 17,000 others and sign up to receive bonus content. It's free sign up here >>> Please Support this Podcast by checking out our Sponsors: Mad River Botanicals 100% certified organic CBD products. The product is controlled from seed to end product by it's owners. Use code: EDGE22 to get 10% off all your orders. Shop here>>> A top podcast for entrepreneurs!
Bob Burke takes businesses' ideas, and makes them real. On The Irresistible Factor, Bob and host Kristi Bridges talk about how he is able to bring natural, organic and specialty products to market as a consultant with Natural Products Consulting. Bob is a real expert with serious experience, and his value to his clients is clear. (His roster of work includes Annie's, Dr. Bronner's, Mason Dixie Biscuit Co., Califia Farms, Bob's Red Mill, Theo Chocolate and many, many more.) Together, Kristi and Bob discuss the role of a brand's online presence in their ability to eventually exit to a strategic buyer, along with the benefits of Amazon, outsourcing and planning ahead. “You always have to be innovating,” Bob said. “You can never be complacent. You can never sit back and rest on your laurels, and you need to be tuned in to where the consumer's going and where the market's going.”
This week on the show, we ate Whole Foods Organic Chocolate Truffles, drank Califia Farms Almondmilk Holiday Nog, and watched Short Circuit 2!Episode notes:We discovered that a rock can be bigger than a stone, and this has rocked our entire worldview.Here is Fisher Stevens's apology for his super offensive performance in Short Circuit 2.Here for the Whole Foods Chocolate Truffles review? It starts at 22:16.Wondering how we liked that nog? Scrub on over to 56:50.
Margo Chase became a graphic designer almost by accident. In college, Chase was determined to become a veterinarian and in an attempt to get a higher GPA, signed up for a graphic design course. She discovered her love of solving problems creatively and attempted to combine her two loves of science and design by getting a masters degree in medical illustration. Chase realized she wouldn't have the creative freedom she wanted and dropped out of school to become a full time designer. Some of her first jobs were designing album covers and typefaces for Geffen Records, Columbia, Warner Brothers, and Capitol Records. She worked on album typography for Madonna, Prince, Cher, Bonnie Raitt, and Selena, even winning a Grammy for her work on Cher's album Love Hurts. Her bold, goth calligraphic style got her noticed as the queen of goth, and she was hired to design logos for shows like Buffy the Vampire Slayer and Angel as well as for Francis Ford Coppola's film Dracula. Chase's reputation got the best of her. She wanted to break away from the entertainment industry and the ‘Queen of Goth' label. She and her team began branding for corporate businesses such as Target, and did package designs for Califia Farms, KIND, Chinese Laundry, Kama Sutra, and Campbell Soup Co. Margo Chase pushed the boundaries of what a designer could do, and always made it her mission to create the best work she could to put out into the world. TIMELINE1958 – b Los Angeles, California1986 – opened her own studio, Chase Design Group1991 – designed Bonnie Raitt's record cover, “Luck of the Draw.”1992 – Victory Records Ten Inch Men's “Pretty Vultures” cover1998 – created typefaces for projects such as Evolution and Shiraz2007 – became an aerobatic pilot2017 – d Apple Valley, CaliforniaREFERENCESCampbell-Dollaghan, K. (2018a, July 9). Club Culture, And The Design It Inspired, Finally Gets A Visual History. Fast Company. https://www.fastcompany.com/90160778/club-culture-and-the-design-it-inspired-gets-a-monograph?_ga=2.85689049.174350571.1615070439-607903494.1615070439Campbell-Dollaghan, K. (2018b, July 9). How punk rock changed the course of design history. Fast Company. https://www.fastcompany.com/90175535/the-secret-history-of-design-and-punkChase Design Group. (n.d.). Our Founder. https://www.chasedesigngroup.com/culture/our-founder/Deseo, J. (2014, October 2). Spotlight: Chase Design Group. Dieline - Design, Branding & Packaging Inspiration. https://thedieline.com/blog/2014/9/24/spotlight-chase-design-group?Devroye, L. (n.d.). Margo Chase Design (was: Gravy Designs). Luc Devroye. http://luc.devroye.org/fonts-24739.htmlFriel, K. (2019, April 25). A Timeline of Margo Chase. Issuu. https://issuu.com/mecagd/docs/mc_bookGoodwin, T. (2013, April 5). How Culture Has Influenced Design: BoldThink Creative & Marketing. Boldthink | Marketing & Branding Agency | Website Design | Indianapolis. https://boldthinkcreative.com/culturedesign/Goolsby, C. (2019, May 29). What Rock 'N' Roll Taught Margo Chase About Packaging. Packaging Strategies. https://www.packagingstrategies.com/articles/94598-what-rock-n-roll-taught-margo-chase-about-packagingGosling, E. (2016a, August 24). What Rave Culture Is Teaching Modern Graphic Designers. AIGA Eye on Design. https://eyeondesign.aiga.org/what-rave-culture-is-teaching-modern-graphic-designers/Gosling, E. (2016b, November 3). The Design + Music Industries are BFFs—They Just Don't Know it Yet. AIGA Eye on Design. https://eyeondesign.aiga.org/the-vital-links-between-the-design-music-industries-how-can-they-enhance-one-another/J. (2021, April 6). From the Misc. Foods Aisle: Generic Brands. Gone but Not Forgotten Groceries. http://gbnfgroceries.blogspot.com/2014/01/from-misc-foods-aisle-generic-brands.htmlLinderman, E. (2010, September 15). Gale Literature Resource Center - Document - Heller, Steven. Pop: How Graphic Design Shapes Popular Culture. Gale Literature Resource Center. https://go.gale.com/ps/i.do?p=LitRC&u=edmo56673&id=GALE|A238423770&v=2.1&it=r&sid=LitRC&asid=a4e33013Margo Chase on Failure. (2017, June 26). [Video]. YouTube. https://www.youtube.com/watch?v=A6W4d5NIe24&feature=youtu.beSeymour, C. (2019, May 28). Ray Gun—The Magazine That Defined the Alt '90s—Lives Again. Vogue. https://www.vogue.com/article/ray-gun-magazine-anthologySlangbusters Branding Studio. (2019, July 23). Is generic packaging the new brand? - The Slangbusters Blog. Medium. https://medium.com/slangbusters/is-generic-packaging-the-new-brand-c0672da16e94Waldbillig, L. (2021, April 6). Generic Products of The '80s. History's Dumpster. http://historysdumpster.blogspot.com/2012/08/generic-products-of-80s.html
Ask Ashley Koff, RD, what she recommends as a healthy diet. Her answer? It's always personal. When it comes to pediatric pain management, nutrition is both challenging and essential for our patients. And the idea of nutrition can be overwhelming, and contradictory, for healthcare professionals as well. My guest, an award winning expert dietician, is also a master at taking big, complex and overwhelming concepts and turning them into simple, bite sized pieces that are easy to understand and put into practice. Nutritional advice has become a fact sheet based afterthought of our medical practice. Most of us didn't receive the proper training that we need to provide useful guidance to patients, and we only realize this when we need to apply that advice to our own lives and family members. What's worse, in this era of social media, there is so much emphasis on selling yourself as a physician that the baseline of our oath gets lost. As Ms. Koff puts it beautifully - We don't need to advertise what we can do. We have the tools and knowledge to help people, we need to dig deeper and share how it applies to each individual patients' lifestyles, instead of defaulting to a one size fits all answer. How many times have you said sugar is inflammatory without considering the diet of that season that the patient might be eating? Does the patient even have access to healthy options at home? A natural marketer, Ms. Ashley Koff had an interest in selling from a young age and studied marketing at Duke prior to her dietetics and nutrition degree. During her own health journey, she herself tried fad and even self-described crazy diets and exercises, but never felt healthy, until a integrative gastroenterologist changed her life simply asking her the questions and showing her a better way to make better and appropriate choices. That started her on her current journey as one of the most respected and sought after Dieticians in the country. In this episode, we discuss the mistakes we are all guilty of making when it comes to nutritional advice. She shares her best practices and free nutritional resources for you and your patients to use. And she specifically relates that to pain management, especially for children and how we can best support our patients and empower them to make better choices. Takeaways What nutrition truly means Popsicle for breakfast anyone? How a breakfast popsicle might be what a pain patient needs! What personalization in nutrition means and how it can and should be tailored to our own and our patients' bodies? What our medical training lacks when it comes to nutrition and how the focus of practice today is skewed towards selling ourselves and gaining followers. How to turn that around! Pain and nutrition especially when it comes to children How nutritional considerations for pediatric pain patients differ from consideration for a healthier life style What Gamifying nutrition for kids looks like and the results it yields. What is the rainbow evaluation and how you can you do it and how often Debunking the myths of nutrients vs. nutrition, good and bad foods. Role of supplements vs. natural intake. Food sourced nutrients vs. supplements and isollette nutrients Role sweeteners and sugars play in our body and in pain (Hint: It's not as bad as the rap it gets) Her message to healthcare professionals (Hint: Show not tell!) Links Ashley Koff RD Free Resources: https://thebetternutritionprogram.com/free-resources-from-the-better-nutrition-program/ Episode 50: Stepping Up Pain Care Efforts for African American Patients Episode 26: Manage Memory, Manage Pain! Episode 10: Disparities in Pediatric Pain Care Proactive Pain Solutions Physicians Academy Proactive Pain Solutions Clinicians Pain Evaluation Toolkit About the Guest Ashley Koff RD An award-winning nutrition expert, Ashley helps lead the national conversation on better nutrition as a speaker, author, media and industry expert. Selected among CNN's Top 100 health makers, recognized in the Top 10 Social Health Makers in Nutrition (Sharecare.com) and among the top “50 Natural Influencers” in health and nutrition to follow on Twitter (NewHope360 and Shape.com), Koff was also selected for the first list of Top 10 Registered Dietitians in the US by Today's Dietitian Magazine. Beyond running a thriving integrative nutrition practice working with top entertainment and national leaders, Koff's a highly sought after strategic nutrition consultant for companies like Procter & Gamble, Califia Farms, Nature's Path, Westin, SmartyPants and was appointed the California state representative for the Let's Move campaign. She's currently an advisor for Victress Capital, the Partnership for a Healthier America and Tufts University Friedman School of Nutrition's Entrepreneurship Program and a partner at BeyondBrands.
Time was, milk came from cows. Now, milk comes from a lot of other places. Califia Farms makes a range of oat milks that have earned a loyal following, including our guest today, filmmaker Kailee McGee. We taste some oat milk, some mushroom oatmilk, even some hemp milk and see if it deserves the blue checkmark of milk.
"The pandemic was everybody's chief digital officer accelerant.” This week on the Gooder Podcast I had the pleasure of talking with April Siler, the CEO at 8Greens. We discuss the history about 8Greens and how their product first entered into consumer’s visibility. We also learn about the trends that have come up in the supplements industry, accelerated due to the pandemic. Along the way we learn the story of an experienced brand builder who incorporates the lessons that she learned as a professional athlete into the corporate world and running a business. In this episode we learn: - The legacy of 8Greens and the taste innovation of their first product. - How the supplements industry has shifted and been impacted by the pandemic. - How, as a supplement brand, 8Greens leveraged an alt-channel strategy on the front end of the beauty supplement trend to become a dominant player in this growing consumer category. - About April’s emphasis on diversity, inclusion and the importance of “All lives matter” in an office culture and environment. - How marketing and creative experience in a CEO role produces a different organization growth mindset than that of a traditional MBA approach. - The advice she finds herself consistently giving Gen Z mentees. About April Siler: April Siler, the CEO of 8Greens, is a globally experienced brand builder specializing in driving health and wellness innovation. 8Greens, a digitally native brand, is experiencing triple digit growth by delivering exactly what consumers are seeking in this moment, an easy and convenient way to build immunity and boost overall health. Prior to joining 8Greens April was the Senior Vice President of Marketing and Global Development for Califia Farms. During Califia’s most intensive 3- year growth period April spearheaded all USA marketing in addition to executing all operational aspects of the brand’s internationalization. April previously led marketing and sales at The Chia Co. From the brand’s creative inception through to development of a world first innovation-Chia Pod, where April partnered with world champion surfer Kelly Slater for brand communications. April also led marketing initiatives for Australia’s largest food and beverage packaging manufacturer, Visy, a $6.7bn privately held company. At Visy, she developed packaging innovation for the top ten accounts—including Coca-Cola, PepsiCo, Fosters, Diageo—and developed the company’s consumer insights platform. April has a Bachelor of Commerce, majoring in Marketing and Economics, from Monash University in Melbourne. April played professional basketball in Australia and Europe, rowed for Melbourne University Boat Club and has a passion for nutritious foods. Guests Social Media Links: LinkedIn: https://www.linkedin.com/in/april-siler-b8790711/ Instagram: https://www.instagram.com/april_siler/?hl=en Website: https://8greens.com/;https://thechiaco.com/au/ Show Resources: At Califia Farms, we're all about creating delicious, plant-powered foods with natural ingredients. Because we believe the world needs a healthier food system. 8Greens is an effervescent dietary supplement tablet, packed with enough superfoods to give your healthy diet a green boost. The Chia Co are the largest producers of Chia seed in the world. Founder and CEO John Foss, discovered the benefits of Chia while researching natural solutions to modern diet related diseases such as obesity, diabetes and high cholesterol. Amazon.com, Inc. is an American multinational technology company based in Seattle,Washington, which focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. A dot-com company, or simply a dot-com, is a company that does most of its business on the Internet, usually through a website on the World Wide Web that uses the popular top-level domain ".com". Nordstrom, Inc. is an American luxury department store chain. Founded in 1901 by John W. Nordstrom and Carl F. Wallin, it originated as a shoe store and evolved into a full-line retailer with departments for clothing, footwear, handbags, jewelry, accessories, cosmetics, and fragrances. Bluemercury.com is a leading luxury beauty retailer offering the best cosmetics, skin care, makeup, perfume, hair, and bath and body. Goop is a wellness and lifestyle brand and company founded by actress Gwyneth Paltrow. Launched in September 2008, Goop started out as a weekly e-mail newsletter providing new age advice, such as "police your thoughts" and "eliminate white foods", and the slogan "Nourish the Inner Aspect." Target Corporation is an American retail corporation. The eighth-largest retailer in the United States, it is a component of the S&P 500 Index. Its largest competitors, Walmart and Amazon.com, are the first and second largest retailers, respectively. Slack is a proprietary business communication platform developed by American software company Slack Technologies. Slack offers many IRC-style features, including persistent chat rooms organized by topic, private groups, and direct messaging Bluestone Lane is an Australian cafe lifestyle in New York, Los Angeles, San Francisco, D.C., Pennsylvania, New Jersey, Massachusetts and Toronto. Rosé Water is a refreshing combination of pure, sparkling water blended with dry rosé wine, produced in the heart of Bordeaux, France. Based in Wilmington, North Carolina. Produced by Boutique Beverage Company, LLC. SodaStream International Ltd. is an Israel-based manufacturing company best known as the maker of the consumer home carbonation product of the same name. The soda machine, like a soda syphon, carbonates water by adding carbon dioxide from a pressurized cylinder to create soda water to drink. Key Takeaways: 0:00 Intro 2:21 April talks about how the pandemic has impacted people in the one year period in New York where she is 3:10 April shares a little bit of history about her brand 8Greens, what it is about and why it exists 5:45 April talks about entry and how their product first entered into consumer’s visibility or market and how they leveraged that 8:00 April talks about the makeup category versus the skin care category and their presence in the market and what the consumer is preferring more 9:27 April shares her journey of becoming a CEO of their company especially during the pandemic and how it has been 12:48 April talks about how the supplements industries are communicating with each other now that the supplements industry has shifted and increased the sales due to the pandemic 15:15 April also talks about the benefits of people being more tapped into supply chains and understanding how brands do their sourcing 16:45 April also explains how she is using the lessons that she learned while doing her sports in the corporate world and running a business 20:32 April talks about how the society used to view women back in the days like 20 years ago and how they were not allowed to be in the C-suite level as compared to now 22:38 April also talks about how her entering into the CEO role from a marketing background, creative and the strategic side helped her run the business perfectly 27:00 April explains why marketers know how to drive growth and create growth opportunities with the consumer that translates that into product offering more 30:16 April also shares some tips to people who want to be in the natural industry to do better than those that are conventional 33:00 April talks about equity and diversity in a company and why people especially the ones in the C-suite level know that all lives matter 34:20 April talks about retailers that are really doing a good job in regards to diversity, inclusion and equality 35:46 April shares the guidance and advice that she always finds herself giving to the Gen Z in regards to business 39:40 April talks about feedback and communication and why CEOs and leaders need to use the tools that younger people are more comfortable with such as Slack 43:18 April talks about Slack and how it has changed the business world and why businesses need to adapt to this platform as compared to emails 46:04 April talks about working remotely and how this change due to the pandemic is positively impacting the business world 47:39 April shares what she feels is a very interesting tidbit in her industry that people would be amazed when they hear it 48:36 April talks about other women that she would like to elevate in this podcast and that she admires for the work that they are doing 50:59 April talks about the brands and trends that she has her eyes on and why 52:29 April also shares the tips that are helping her to be sane and centered especially during the pandemic
In more ways than one. Disappearing Horse Sculptures in NYC. Reappearing Calder Sculpture at MOMA. Juror's Podcast Blurt. Mistrial? Overdue Library Book. Dan (former Jericho High Mathlete) does the math. Remembering Odwalla and Califia Farms via Greg Steltenpohl. Credits: Talent: Tamsen Granger and Dan Abuhoff Engineer: Ellie Suttmeier Art: Zeke Abuhoff
This week, we’re joined by Brandon Schwartz and Lawrence Cisneros, the co-founders of DRNXMYTH, a brand of ready-to-pour fresh cocktails whose proprietary bottle and ultra-high quality ingredients have made its products among the most unique -- and sought after -- offerings in the spirits industry. Amid a rapidly expanding market for ready-to-drink cocktails, DRNXMYTH has differentiated itself via an innovative package that keeps the spirit and a cold-pressed juice-based mixer separate until the time of consumption. A twist of the bottle and a quick shake and the result is a fresh craft cocktail. DRNXMYTH made its official debut in early 2020 and has since built a strong direct-to-consumer business among cocktail enthusiasts thirsting for high-quality offerings at a time when most bars around the country were shuttered. In an interview included in this episode, Schwartz and Cisneros spoke about the origins of the brand and how they navigated a complex web of alcohol regulation, supplier partnerships and packaging technology to achieve their vision for the products. They also discussed how the pandemic impacted their go to market strategy and how they surrounded themselves with investors that understood the impact of technology within an emerging category. Show notes: 0:52: Remembering A Legend. Ray’s New Love. And, A Spirited Chat About New Products. -- The episode opened with a chat about Jacqui’s passion for Gaelic football, high school athletic endeavors and a few updates to Taste Radio. The hosts also shared remembrances of industry icon and Odwalla and Califia Farms founder Greg Steltenpohl, who passed away earlier this month. Later, they spoke about a new line of indulgent ice cream bars, buzzy cocktails and Spindrift’s foray into hard seltzer. 20:44: Interview: Brandon Schwartz & Lawrence Cisneros, Co-Founders, DRNXMYTH -- BevNET CEO John Craven sat down with Schwartz and Cisneros, who discussed their backgrounds in law and consumer products, the inspiration for the brand and how they identified white space for a super-premium bottle cocktail. They also discussed the lengthy timeline for developing DRNXMYTH’s bottle and operational strategy, convincing investors to buy into the concept before the package was commercially ready and why they aligned with bartenders and mixologists to create the recipes for and market the cocktails. Later, Schwartz and Cisneros talked about their innovation strategy and how they crafted a consumer experience, building DRNXMYTH’s direct-to-consumer platform and how investors perceive the opportunity for ready-to-drink cocktails. Brands in this episode: DRNXMYTH, Califia Farms, Odwalla, Nutpods, Kokomio, Van Leeuwen Ice Cream, Leilo, Deloce, Bomani, Intent Beverage, Mindright, Spirit & Co., Spindrift, Suja, Evolution Fresh
Greg Steltenpohl, Founder of Califia Farms and plant-based pioneer passed away on March 11, 2021 at the age of 67. Greg founded Odwalla., which was acquired by Coca-Cola in 2001. He also co-founded the Interra Project in 2000, Adina for Life in 2004, and Califia Farms in 2010. Topics Covered: Why plant-based foods are a solution to our climate crisis. Greg’s thoughts on design as it applies to Califia’s product packaging. Building an impactful brand and a company culture that supports it. What’s next in the plant-based food industry and food culture. Greg’s vision for the food system in 2050. https://eftp.co/greg-steltenpohl2
Greg Steltenpohl is the Founder of Califia Farms, one of the fastest growing plant-based beverage companies in the world. Greg is an visionary brand builder and serial entrepreneur with a focus on utilizing creative principles to build mission based organizational cultures that achieve world class results. Greg has led Califia Farms’ meteoric growth as an innovative leader in premium, natural beverages that make it easy and delicious for consumers to live a plant-based lifestyle. Show Links https://www.linkedin.com/in/gregsteltenpohl/ https://twitter.com/CalifiaFarms
Oh hi there! If you. like the show, take a second to leave a rating and a review. It really helps our little podcast out!This week on the show, we'll talk about vegan chicken and dumplings and Dragon Bowl and eat Tofurky Ham.Here are the things we talked about this week:Our laundry nook is now fully haunted.The hydration tablets Dave likes are from Nuun.Here's the recipe for my citrus gin.You need about half a bag of Ruffles to eat a whole container of Simple Truth Plant Based French Onion Dip dip. Plant Based News reports that Papa John's launched vegan stuffed crust pizza and vegan "chicken" bites in the UK.Mellow Mushroom has great vegan pizza delivery options in the US.Mars has introduced vegan Topic and Bounty bars. In the UK. Dave's favorite coffee creamer is from Califia Farms.This week, we ordered takeout from Dragon Bowl, which is owned by local Atlanta chain, Doc Chey's.Thank you so much for listening. We record these episodes for you, and we'd love to hear from you. Got a favorite vegan treat that you think we should cover on the podcast? Send your suggestions to talkintofupod@gmail.com!
aayyYY on this episode WINSTON HODGES (DC Improv, new special Grievingly Productively out now) joins me to chat about how he drinks more coffee than he thinks and how anyone ever drank coffee on purpose. Plus, I taste Califia Farms's Peppermint Mocha Cold Brew! Follow us on Instagram: @coffeesippod @chriees @winstonhcomedy And on Twitter: @cwhudson @winstonhcomedy Winston has put his new stand-up comedy special out FOR FREE on YouTube. check it out. definitely recommended!
There are parts of our interview with Errol Schweizer that might make a few listeners uncomfortable. He knows this, and he’s fine with it. To confront issues of systemic racism, labor inequality and cannabis reform and how they are affecting the food and beverage industry, Schweizer, a veteran food industry insider, trendsetter and entrepreneur, believes that people will need to hear some unsettling stories and statistics. As disconcerting as they are, his goal is to motivate action and change, which is one of the primary reasons that Schweizer co-founded “The Checkout,” a podcast that spotlights diverse voices and stories from across the industry and discusses solutions to create a more just, equitable and resilient food system. Schweizer draws upon his 25-plus year career in the food industry, which includes a decade as the vice president of grocery for Whole Foods where he brought dozens of innovative and disruptive brands to market. Within his role, he helped expand availability of Non-GMO and organic products, advanced fair labor standards and championed the benefits of sustainable agriculture. Since leaving Whole Foods in 2016, he’s been an active advisor to and director of food companies and retailers, including Good Catch, Fairway Market and Good Eggs. He is also a passionate advocate for the legalization and safe use of cannabis, and sits on the board of dispensary chain MedMen and is a co-founder of cannabis-infused beverage brand mood33. As part of our interview, Schweizer spoke about how he evaluates opportunities to align with food and beverage companies, why he once received death threats at Whole Foods for expanding access to a food category and his belief that entrepreneurs behind cannabis-based CPG brands should understand the direct association between the war on drugs, systemic racism and their products. He also explained why he advocates for a $20 minimum wage, the importance of unions in protecting workers, particularly during the pandemic, and how his values and belief system are incorporated into his role as a host for “The Checkout.” Show notes: 0:39: Interview: Errol Schweizer, Co-Founder/Host, “The Checkout” -- Schweizer spoke with Taste Radio editor Ray Latif about what he misses most about “normal life,” how the pandemic has led to new and positive forms of interconnectivity, why he credits hard work and luck to landing a top role at Whole Foods and the “filters” that dictate his decision to partner with a company or organization. He also discussed why investors of cannabis-based brands must acknowledge and address the impact of the war on drugs on Black Americans and why he advocates for hazard pay and a livable wage for low-wage workers. Later, he spoke about the inspiration behind “The Checkout” and its target audience, how he’s curating content for the podcast and how he teaches his values to his children. Brands in this episode: Silk, Vital Farms, Beyond Meat, Califia Farms, Siggi’s, Suja, Saffron Road, mood33, Good Eggs, Good Catch, Goodfish, NuttZo
When will plant-based milks be 50% of the milk category? Greg Steltenpohl of Califia Farms calls it on the Plantbased Business Hour. We also discuss 1) the necessary creativity in plant-based foods, 2) the hurdles he didn't see coming, 3) the synergy between plant-based production and the eco-system and 4) what he wished he knew 10 years ago. For more information, visit http://ElysabethAlfano.com/PBH and http://CalifiaFarms.com
When will plant-based milks be 50% of the milk category? Greg Steltenpohl of Califia Farms calls it on the Plantbased Business Hour. We also discuss 1) the necessary creativity in plant-based foods, 2) the hurdles he didn't see coming, 3) the synergy between plant-based production and the eco-system and 4) what he wished he knew 10 years ago. The Plantbased Business Hour airs live on my Linkedin page every Tuesday and Thursday at 1p PT. Join me! For more information, visit http://ElysabethAlfano.com/PBH and http://CalifiaFarms.com
In this week’s episode, we sat down with Emily Kanter, co-owner and CEO of Boston-area natural products retailer Cambridge Naturals. A family-owned business that operates two stores focused on nutritional supplements, body care products and organic foods and beverages, Cambridge Naturals has cultivated a loyal customer base within the Boston area and has been recognized for its unique and constantly rotating product selection. As part of our conversation, Kanter spoke about the history and evolution of the retailer and the factors that determine its selection. She also discussed how she develops relationships with brand owners and evaluates emerging trends and why Cambridge Naturals was one of the first area stores to carry CBD-infused products. Show notes: 0:38: Naturally, We Talked About Erewhon, Elevator Talk, Carlton and Odwalla -- The hosts chatted about their experiences shopping at Cambridge Naturals, encouraged entrepreneurs to continue sending news to BevNET and NOSH throughout the summer and also to apply for our Elevator Talk Livestream series. Later, they chatted about a star-making turn for actor Alfonso Ribeiro, Mike’s strange database of 80’s trivia and reflected on the recent decision by the Coca-Cola Co. to discontinue Odwalla. 11:48: Interview: Emily Kanter, Co-Owner/CEO, Cambridge Naturals -- Taste Radio editor Ray Latif spoke with Kanter about the recent reopening of Cambridge Naturals’ locations for in-store shopping, her decision to take the reins of her family’s business six years ago, why the retailer stopped selling groceries in the 1990’s and why it resumed a few years later. She also explained what she looks for in a brand’s backstory and what would make her less inclined to stock a new product, why Cambridge Naturals is consistently rotating its selection and why the company tries to be on “the cutting edge, but not bleeding edge” of emerging trends. Later, she expressed optimism that the FDA would provide concrete guidance about CBD-infused foods and beverages and how entrepreneurs interested in partnering with the retailer can connect with her team. Brands in this episode: Odwalla, Pepsi, Califia Farms, Naked Juice, Patagonia, The Coconut Cult, GT’s Kombucha, Waku
In this episode of CtoC we sit down with the Vice President of Product Development Paul Neumann from Califia Farms and discuss how to build a brand that can be used and thought of in multiple categories.
“There’s no question that Beyond Meat IPO was a watershed event. You cannot overstate enough how big of a deal that was, because before then you had a relatively small group of folks, including myself, leading the parade, cheering as loudly as we could, and largely falling on deaf ears outside of small pockets here and there. When that [IPO] happened, everybody on Wall Street started to take notice, not just because it went public, but it was the most successful IPOs since I think 2001 or something like that. And so, Wall Street, for better or worse, looks for where the money is being made and once they started to really look into the growth percent, the numbers in the plant based meat aisle - the success of the IPO, everybody started looking for the next one.” - Michael Pellman Rowland One silver lining that has come from the devastating Coronavirus pandemic has been the rise of the plant based meat industry. Business is booming. Sales of alternatives to animal flesh proteins have soared since the pandemic started and are now outpacing meat sales. This has been in part because of the meat shortage and in part because many more people have now been made aware of just how bad the meat industry is (extremely bad). They are looking for alternatives and, fortunately there are many. So, I asked my friend, Michael Pellman Rowland to explain the latest goings on in the alternative meat space, a space he knows well. He is a financial advisor whose specialty is around sustainability and impact. And, he’s been writing about it for years, primarily for Forbes. His articles are about the future of food, sustainable food startups and technologies, and all of the happenings in the plant based food world from Memphis Meats leading the way to being the first cell-based meat company to bring its product to market to Beyond Meat being offered at Starbucks (although sadly, not in the US (yet)). Michael is particularly excited about companies that offer innovative solutions to reduce the impact that agriculture has on human health, climate change, water scarcity, and the welfare of billions of animals, companies like: Beyond Meat, Impossible Foods, JUST, Ocean Hugger, Califia Farms, and Good Catch. I learned a lot from Michael about many of these world-changing companies. He’s a wealth of knowledge, information, and advice; and, a really good human being.
It’s remarkable to hear Miguel Garza, co-founder and CEO of Siete Family Foods, discuss the brand’s innovation strategy and how it fits into the company’s mission and ethos. Since Siete’s launch in 2014, Garza has presided over a sprawling and ever-widening platform of products, including tortillas, taco seasonings, queso dips and enchilada sauces, all of which are plant-based and grain-free. Despite Siete’s alignment with two impactful food trends, Garza says that new product development is focused on creating heritage-inspired food that can appeal to a broad range of consumers. That commitment is a cornerstone of Siete’s ambitious goal to become a billion-dollar brand, an objective that, given surging sales and a $90 million dollar infusion of capital in 2019, is getting closer to fruition. In an interview included in this episode, Garza expounded upon the principles upon which Siete was founded, including the importance of family in how the company operates and plans for the future and why love is a critical component for any business. Show notes: 0:37: Miguel Garza, Co-Founder & CEO, Siete Family Foods -- Garza joined Taste Radio producer and host Ray Latif for an expansive conversation exploring the Siete CEO’s penchant for startling people, how the family-run company embraces its staff, the meaning of the brand name and logo and how he and his siblings work through business disagreements. He also discussed the hallmarks of Siete’s product development and innovation strategies, why certain products don’t make it to market and how brands can effectively collaborate with retailers on extensions. Later, he explained why revenue isn’t the defining metric for Siete to become an iconic brand, how he and Siete shareholders determined that The Stripes Group was the right long-term financial partner and shared his advice for young entrepreneurs and CEOs. Brands in this episode: Siete Family Foods, Annie’s, Chobani, Califia Farms, Honest Tea
In this episode, we sat down with Ashley Thompson, co-founder and CEO of MUSH, an innovative brand of ready-to-eat oats. Soaked overnight in dairy-free milk and packaged in single-serve containers with a built-in spoon, MUSH launched at Whole Foods in 2015 and has since expanded distribution to natural, conventional and club retailers nationwide. Just five years since its debut, MUSH pulls in over $20 million in sales annually, according to the company. As part of our conversation, Thompson spoke about her background prior to launching MUSH and what motivated her and co-founder Kat Thomas to innovate within the oatmeal category. She also discussed why she set out to create a “best for you” product, why she likes having a “polarizing” brand name, how she prepared for her first meeting at Whole Foods and why the company has pivoted from being “product first” to “team first.” Show notes: 1:04: Subscribe, #Schwarzeneggerstyle & PR Strategy -- The episode opens with a discussion about BevNET’s new model, which provides subscribers with access to exceptional content and benefits -- learn more and sign up here -- and a recap of our recent edition of Elevator Talk Livestream, which featured actor, investor and advisor Patrick Schwarzenegger as a guest host. The show’s hosts also explored ways that entrepreneurs and brand executives can enhance their relationships with public relations firms. 14:57: Ashley Thompson, Co-Founder/CEO, MUSH -- Thompson spoke with Taste Radio editor Ray Latif about her transition from the financial service industry to CPG, why she set out to “reinvent the way people think about oatmeal,” and how the company addresses challenges in marketing and merchandising an innovative concept. She also discussed how MUSH is evolving its pricing and packaging to meet the needs of more consumers, why she struggled initially with handing over the reins to certain aspects of the business and why she’s “a firm believer that what got us here won’t get us there.” Brands in this episode: MUSH, Kitu Life, MALK, Blaze Pizza, Battle Bars, Cloud Water, Fronun, PathWater, Bantam Bagels, Ramona, Califia Farms
Greg Steltenpohl is the co-founder and CEO of Califia Farms, one of the fastest-growing plant-based beverage companies in the world. However, Greg wasn’t always an entrepreneur; in fact, he got a degree from Stanford in Environmental Science and at one point in his younger days, set out to be a musician.However, when that didn’t work out, a series of fortunate events led Greg to found Odwalla, a supplier of fresh juice and nourishing beverages, which was eventually acquired by Coca-Cola in 2001.After Odwalla, Greg was involved in several projects, but it was now clear that his background in environmental sciences would become a part of his daily life. Prior to Califia, Greg co-founded Adina for Life Inc., a venture-backed startup focused on building a fair trade brand with a good-for-you, good-for-the-planet mission in the natural beverage category. He did that for 6 years and then founded Califia Farms.Greg is one of the original plant-based visionaries who believed that bringing high-quality, sustainable products with wholesome ingredients to customers was imperative. Since 2010, Greg has led the company’s rapid growth as an innovative leader of premium, natural beverages that make it easy for consumers to go “plant-powered” and live a dairy-free lifestyle. Steltenpohl’s disruptive approach has made Califia Farms the top-selling, ready-to-drink coffee and almond milk brand in the U.S. natural channel and a household name.SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletterFOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhourFOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhourINTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com
Welcome to Newsworthy Vegan where we give you three vegan news stories every weekday! So if you are a vegan, vegetarian, flexitarian, veg-curious, or a meatless Monday kind of person we have you covered. We deliver the vegan news in a fast, fun, and friendly way. Today we are talking about Califia Farms getting more investment money, popular European vegan chocolate candy bar coming to the US, and Ruby Tuesday offering up a vegan burger. Vegan Shirts Link https://www.amazon.com/Greener-Living-Vegan-Shirts-Women/dp/B07M9ZDWZ5/ref=sr_1_1?crid=2DEPQ60DK0SE2&dchild=1&keywords=the+greener+living+vegan+shirts&psc=1&qid=1571536263&sprefix=the+greener+living%2Caps%2C193&sr=8-1 Reusable Silicone Bags Link https://www.amazon.com/The-Greener-Living-Silicone-Storage/dp/B07MLBYD5V/ref=sr_1_1?crid=3JD5S40NE0DK0&keywords=the+greener+living+silicone+bags&qid=1571536347&sprefix=the+greener+living+%2Caps%2C218&sr=8-1
We finally got to see what was actually in the Phase 1 trade deal that was just signed. We noticed Build-A-Bear shares popped 14% because it’s working on what Hasbro can’t: A Baby Yoda doll. And Califia Farms is our (almost) “Unicorn of the Day,” snagging $225M in fresh funding to make plant-based milks bigger than plant-based meats.
In this highlight episode culled from interviews with six of the leaders, innovators and entrepreneurs who joined us on the podcast during the second half of 2019, we examine the role that relationships play in the development of great businesses. Our guests include “The Beverage Whisperer” Ken Sadowsky, Whole30 founder and CEO Melissa Hartwig Urban, Grillo’s Pickles founder and CEO Travis Grillo, Veggie Grill co-founder T.K. Pillan, Dogfish Head Brewery founder Sam Calagione and Bev founder and CEO Alix Peabody. Show notes: 1:50: Ken Sadowsky, The Beverage Whisperer -- We kick off the show with Ken Sadowsky, who is affectionately known as “The Beverage Whisperer.” A longtime investor and advisor to many high-profile and category leading brands, including Vitaminwater, Vita Coco, Bai, Hint and Califia Farms, Ken is one of the industry’s best known and most respected insiders. In the following clip, pulled from our interview with Sadowsky in Ep. 174, he explained how he assesses opportunities to align with and invest in early stage brands, how he advises entrepreneurs on packaging and design, and why he warns that indecisiveness can lead to big mistakes. 10:11: Melissa Hartwig Urban, Co-Founder/CEO, Whole30 -- Next up is Melissa Hartwig Urban, the co-founder and CEO of popular 30-day lifestyle program Whole30. Since its launch in 2009, Whole30 has become a cultural phenomenon that has attracted millions of followers, many of whom adhere to its paleo-centric guidelines even after they complete the program. In this clip, pulled from our interview in Ep. 184, Urban explained why most of her work time is spent direct messaging with members of the Whole30 community, the importance of accessibility, and how she’s learned that “you can’t let perfect be the enemy of good.” 20:18: Interview: Travis Grillo, Founder/CEO, Grillo’s Pickles -- We continue with Travis Grillo, the founder and CEO of premium pickle brand Grillo’s. From his humble beginnings selling pickles out of a small food cart, Grillo’s has grown into a nationally distributed brand carried at several major chains and one that generates tens of millions of dollars in sales annually. In a clip from our wide-ranging interview with Grillo, which we featured in Ep. 175, he spoke about why he positioned Grillo’s as a lifestyle brand, how he considers new hires and investment and why he’s just as likely to take advice from a homeless person as he would from a billionaire. 30:42: Interview: T.K. Pillan, Co-Founder, Veggie Grill/PowerPlant Ventures -- We keep things going with T.K. Pillan, the chairman and co-founder of fast-casual restaurant chain Veggie Grill and investment firm PowerPlant Ventures. Thirteen years since opening its first location, Veggie Grill now has 37 stores and is planning to operate 50 locations by next year. In the following clip, from our interview with Pillan in Ep. 188, he discussed the common theme in all of his businesses, why it’s critical for co-founders to have a clear understanding of roles and complementary skill sets, why he described growth plans as “a double-edged sword” and what it means to be “a good investor.” 41:41: Sam Calagione, Founder, Dogfish Head Brewery -- Next we have some words of wisdom from Sam Calagione, the founder of iconic craft beer brand Dogfish Head. We spoke with Calagione in Ep. 189 and in the following clip, he reflected on his experience building Dogfish Head, which in May merged with Samuel Adams maker The Boston Beer Co. in a deal valued at $300 million. He also discussed why “goodness” is a pillar of Dogfish Head’s business philosophy, why he refers to employees as “co-workers” and why he urges entrepreneurs to figure out how “small their businesses can possibly be.” 47:44: Alix Peabody, Founder/CEO, Bev -- Last, but not least, we have Alix Peabody, the founder of Bev, a wellness-focused canned wine brand that aims to change the narrative around how women are projected and perceived by the alcohol industry and redefine traditional ways of doing business in a space long dominated by men. In this clip pulled from Ep. 191, Peabody explained why, despite very challenging times, she never thought to quit, how she made inroads to tech investors and how she attempts to redefine “old school” ways of doing business. Brands in this episode: Whole30, Grillo’s, Veggie Grill, Dogfish Head, Bev
Get an insider’s peak at the hottest products for Winter recommended by the Giant Nutritionist Team. From plant-based proteins and winter produce to hot beverages and savory snacks #GiantHasIt! Show Notes: · Dole chopped salad kits and blends · Citrus: bagged mandarin oranges and key limes, pummelos · Freida's purple sweet potatoes · Cal-Organic Rainbow Baby Carrots · Light Life Tempeh, Original and Smokey "fakin bacon" strips · Tofurkey deli slices · Sea Cuisine, frozen pre-seasoned fish · Rizo Brother Grated Cotija Mexican Cheese · Zoup Bone Broth · Bare Bones Bone Broths · Kettle & Fire Bone Broth and Soups · Nature’s Promise Soups · Pacific Foods Soups · Mike’s Mighty Good Ramen Cups · Chef Soraya Ramen Cups · One Degree Organic Foods: cereals, oats and flours · Tiesta Loose Teas · Stash Teas · Twinning's Wellness Teas · Rise UP Coffee beans · Orinoco Coffee beans · Five Star Strong · Snowing in Space Nitro Cold Brew · Tempt Hempmilk · Blue Diamond Almond Breeze blended banana, and Mexican hot chocolate · Coffee Mate's Natural Bliss creamers made with Almond milk, Coconut Milk or Oat milk · Califia Farms creamer made with almond and coconut milk · Ripple Pea Milk half and half · California Walnuts · Mariani probiotic fruits · Go Raw Sprouted Organic Snacking Seeds · Crunchsters Sprouted Protein Snacks · BRAMi Italian Snacking Lupini beans · Pipcorn Heirloom Mini Popcorn · Louisville Vegan Jerky · Mighty Spark Chicken Sticks · Field Trip Turkey and Beef Sticks
This week, members of the BevNET and NOSH editorial teams joined us for a discussion of some of the major news stories, trends and topics affecting the food and beverage industry in 2019. Show notes: 0:57: Sustainable Shots, Inter-senal, Send News Now! -- The episode’s hosts open the show with a chat about meeting Taste Radio fans at BevNET Live Winter 2019 and a brand revamp for ginger and turmeric juice brand Monfefo. They also munched on a cornucopia of gourmet cookies from Milk Bar, riffed on Marty’s love for Italian soccer giant Inter Milan and explained why sooner is better when announcing news about new products that will be launched at Expo West 2020. 14:04: 2019 In Review -- BevNET managing editor Martin Caballero sat down with BevNET editor-in-chief Jeff Klineman to recap developments in the burgeoning cannabis CPG segment, and to analyze how investments and transactions from the past year will help shape the market in 2020. Later, they were joined by BevNET staff reporter Brad Avery to contextualize the explosive growth of the oat milk and sparkling water categories this year, and by NOSH editor Carol Ortenberg, who discussed the evolution of frozen food and plant-based meats. In closing, Martin chatted with BevNET founder and CEO John Craven about his major takeaways from 2019, including the emergence of premium canned cocktails and the impact of corporate responsibility in modern America. Brands in this episode: Monfefo, Milk Bar, O2, Mooala, La Colombe, Oatly, Califia Farms, Coca-Cola, AHA, Diet Coke, Bubly, CytoSport, LaCroix, Phocus, Vital Proteins, Primal Kitchen, Caulipower, Quaker Oats, Chobani, Health-Ade, Recess, VYBES, Daytrip, Beyond Meat, Impossible Foods, Siggi’s, Daiya Foods, Monster Energy, Nestle, Sweet Earth, Stouffer’s, Burger King, Dunkin’, Perfect Bar, Bolthouse Farms, Campbell’s, Ballast Point, Dean Foods, Suja, Hormel Foods, Stumptown, Essentia Water, The Bitter Housewife, Hella Cocktail Co.
Today I am interviewing Laura Nickelson. She's a Tennessee native, living in Alabama with her husband of 10 years and their 2 girls: Ava, age 8 and Sadie, age 4. She's been a work-at-home mama since her oldest was born, and an entrepreneur for 7.5 of those years. She's the owner of TheTurquoiseHome.com, a DIY & home decor blog. She's finally hit the time jackpot since both girls are now in school full time, which allows her to get her work done while they are at school, then focus on them when they get home. She loves Jesus, coffee with Califia Farms creamer and the beaches along Hwy 30a. Enjoy my conversation with Laura.
In this episode, we’re joined by Ashleigh and Trey Lockerbie, the co-founders of organic kombucha brand Better Booch, who joined us for a conversation about the good, the bad and the ugly of a brand revamp. In March, the Los Angeles-based company unveiled a new look designed to broaden its appeal and position itself as a more premium, craft offering. It wasn’t, however, an overnight process; the Lockerbies spent nearly two years developing the new brand identity. Despite many frustrating moments, the work helped shaped a brand strategy that now serves as the foundation for Better Booch’s future. As part of our conversation, the Lockerbies spoke about the decision and timing of the revamp, how they gradually uncovered brand elements that were incorporated into the new packaging and how they communicated their vision to design partners. Show notes: 1:16: The Facts About NACS -- In Atlanta for the 2019 National Association of Convenience Stores (NACS) show, the episode’s hosts, including BevNET’s Martín Caballero and Brad Avery and NOSH’s Beth Kaiserman, shared their takeaways from the annual event. The discussion included how plant-based meat flavors in snacks are creating a premium experience and price point for C-stores, mushroom jerky bleeding into the channel, Coke’s eye-opening energy play, how beverage conglomerates are building upon brand equity and tapping into hot trends, and the emergence of multi-functional energy drinks. 18:15: Interview: Ashleigh & Trey Lockerbie, Co-Founders, Better Booch -- BevNET CMO Mike Schneider met with the Lockerbies in Los Angeles where they discussed their backgrounds as former traveling musicians and the role that a family member’s health struggles played in the creation of the kombucha brand. They also explained why they were an industry pioneer of kombucha in cans, how they evaluated the original label design and why competitors motivated them to launch a revamp. Later, they spoke about why defining brand pillars of “create, cure, cultivate and educate” was critical to the redesign, how their branding partners helped extract key elements of the Lockerbies’ vision for Better Booch, and whom they relied upon for honest feedback about the new look. Brands in this episode: Better Booch, Cheetos, RXBAR, Oreo, Twix, Kit Kat, Krispy Kreme, Vegan Rob’s, Pirate’s Booty, Crunchsters, Savory Wild, Shrooms, Coca-Cola Energy, Monster Energy, Honest Tea, Dunkin’ Donuts, Odwalla, Smartwater, Red Bull, Pepsi, Gatorade, Mountain Dew, Starbucks, Pure Leaf, Califia Farms, La Colombe, Keurig, High Brew, Forto, Peet’s, Bai, Ashoc Energy, Bang Energy, Outlaw Energy, GT’s Kombucha, Koe Kombucha, Revive Kombucha
In this week’s episode, we’re joined by entrepreneur and investor Mark Rampolla for a discussion on the positive habits that have shaped his personal life and career. As part of our conversation, Rampolla, who is the founder of Zico coconut water and the co-founder of venture capital firm Powerplant Ventures, spoke about why he consistently reviews long and short-term goals and the importance of thoughtful communication with employees and colleagues. He also explained why daily huddles are key for highly effective organizations and why getting to bed early every night might be the most underrated habit of all. Show notes: 1:04: The New Rotary Club, What’s Oat Is New and TRL -- BevNET/NOSH brand specialist Melissa Traverse joined the regular hosts for a freewheeling conversation about her previous work experience at Whole Foods, how to use LinkedIn effectively, and the range of oat-milk based products featured at Expo East 2019. They also discussed the upcoming Bread & Jam Festival in London and a Taste Radio-hosted meetup for food and beverage entrepreneurs during the event. Later, they spoke about BevNET’s upcoming Winter 2019 conferences, which will include an inaugural Taste Radio Live session, and riffed on the potential for “ultra filtered” dairy milks. 18:58: Interview: Mark Rampolla, Founder, Zico; Co-Founder, Powerplant Ventures -- Rampolla spoke with Taste Radio editor Ray Latif at Expo East 2019 about how he considers long-term goals, why it’s critical to write them down and look at them daily, and why he regrets not following the practice while building Zico. Later, he discussed why every first conversation with employees included the question “What are you trying to do with your life?” why he believes that “there’s no substitute for in-person communication with people,” and why he schedules daily huddles at 10:07 AM. Finally he revealed the worst advice he ever received and why getting enough sleep allows him to be at his absolute best. Brands in this episode: Mikoyo’s, Oatly, Van Leeuwen, La Colombe, Rise Nitro Brewing Co., Bluestone Lane, Chameleon Cold-Brew, Califia Farms, Goodio, Raaka, Minor Figures, Fitjoy, A2 Milk, Organic Valley, Beckon Ice Cream, Zico Coconut Water, REBBL, Core Hydration, Runa, Juicero
When offering his take on the man affectionately nicknamed “The Beverage Whisperer,” Vita Coco co-founder/CEO Mike Kirban might have said it best: “I don’t believe there is anyone in the beverage world that needs a reference letter less than Ken Sadowsky.” As one of the industry’s best known and most respected insiders, Sadowsky is a longtime investor and advisor to many high-profile and category leading brands, including Vitaminwater, Vita Coco, Bai, Hint and Califia Farms. He’s also a senior advisor to Verlinvest, a Belgium-based investment holding company founded by the owners of Anheuser-Busch InBev, and the Executive Director of NIDA, a group of independent beverage distributors in the Northeast. In an interview included in this episode, he spoke about his background in the business and how he assesses opportunities to align with and invest in early stage brands. He also offered his perspective on leadership, why he believes that entrepreneurs should be wary of indecisiveness and shared his thoughts on notable categories and emerging trends. Show notes: 2:33: Interview: Ken Sadowsky, The Beverage Whisperer -- Sadowsky sat down with Taste Radio editor Ray Latif and BevNET CMO Mike Schneider at BevNET HQ for a conversation that began with Sadowsky recounting the early days of his career working at his family’s distribution company. He also spoke about his investment strategy, why it’s occasionally a “Ready. Fire. Aim.” approach and why “by the end of the evaluation period, it’s much more about the person than the product.” Later, he discussed his involvement with Bai, spoke about the role of decisiveness and confidence as a characteristic of good leaders and why standing out on shelf is a requirement of package design. Finally, he reflected on past and present trends, including why CBD could be promoted as “anti-energy,” and the rise of “sober curious” beverages. Brands in this episode: California Cooler, Bartles & Jaymes, Zima, Hint, Bai, Vita Coco, Vitaminwater, Sambazon, Essentia, Forto, Califia Farms, Kona Red, Red Bull, Monster Energy, Coco Cafe, GURU Energy, Dark Dog Energy, Runa, Guayaki, TeaRIOT, Marley’s Mellow Mood, Just Chill, GoodBelly, Riazul, Corina’s Switchy, Seedlip
Jeanie Wyatt, CEO and CIO of South Texas Money Management, discusses markets, risks in the housing sector, and her current stock picks. Ellen Wald, President of Transversal Consulting and Nonresident Senior Fellow at the Atlantic Council's Global Energy Center, on Qatar announcing they will leave OPEC next month. Mike McDonough, Chief Economist: Financial Products at Bloomberg LP, on Trump's trade cease-fire. Greg Steltenpohl, co-founder and CEO of Califia Farms, and former co-founder of Odwalla Juice Company, on scaling a product from sidewalk to a publicly traded company. Hosted by Pimm Foxx and Lisa Ambramowicz.
Veteran CPG executive Arnold Ventura cut his teeth in food and beverage as the founder of bottled aguas frescas brand Coba. While ultimately unsuccessful, his experience as a beverage entrepreneur laid the foundation for his career, as he went on to take leadership roles at PepsiCo as part of its emerging brands unit and at Califia Farms, where he spearheaded the company’s business development and e-commerce divisions. In July Ventura was tapped as the CEO of bean snack brand Beanfields and in an interview included in this episode, he explained how each stop along his career has refined his perspective on business and leadership style. “I think in many ways, it’s getting more swings of the bat in different situations and ultimately resulting in confidence,” he said. “I can sit here today, make decisions on the fly on a daily basis and it comes from a pattern recognition because [I’ve] looked at so many different things.” The one constant, he noted, is his approach to sales and marketing, which he described as “old school.” “Whether it’s food or beverage, in our world, in the CPG world, it’s a romance industry,” he said. “And you win a consumer one bag at a time, one bottle at a time.” Listen to our full interview with Ventura which includes his take on the evolution of e-commerce and why product attributes that were once considered “holy grail” are now “table stakes” for brands. He also discussed the importance of ingredient transparency and differentiation being in lockstep. Show notes: 1:48: Whoa, We’re Halfway There -- Recording from the Taste Radio studio in the Loews Santa Monica Beach Hotel, the hosts riffed on the recently wrapped Brewbound Live Winter 2018 conference and day one of NOSH Live Winter 2018, which included an expanded Sampling Experience and Expo. Next up… Cannabis Forum and BevNET Live Winter 2018. 8:04: Interview: Arnold Ventura, CEO, Beanfields -- A Stanford MBA and former beverage entrepreneur, Ventura led the business development and e-commerce divisions at Califia Farms prior to joining Beanfields and previously worked at PepsiCo as part of its emerging brands unit. In an interview with John Craven and Mike Schneider, Ventura explores the development of his professional life amid the rapidly evolving food and beverage industries and how lessons gleaned from each role have molded his perspective on business and his leadership style. Brands in this episode: Beanfields, Naked, Izze, Califia Farms, Coba
BRAND SECRETS AND STRATEGIES: Empowering Brands | Raising The Bar
At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: how to gain a significant competitive advantage as a valued and trusted category leader This episode's FREE downloadable guide Your market basket includes all items shoppers purchase on each shopping trip. Health conscious shoppers spend more than regular shoppers. Learn how to leverage the importance of your shopper to drive sustainable sales and increase shopper loyalty. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: 11 Key Strategies To Increase Market Basket Size Standing out on a crowded shelf by redefining the category with creative packaging and cleaned up ingredients. Advanced strategies that enhance your selling story to rise above the competition, including in mainstream. Make your mission your priority. Welcome. I really appreciate you listening to this podcast. This podcast is about you and it's for you. If you've been listening for a while you know, that at the end of every episode, I give my guest an opportunity to ask me a question. I help them try to solve their most pressing problem, your most pressing problem. Sometimes this means that the podcast extends over an hour. And while I apologize for the length, the insights are invaluable. Where else do you have access to the leading thought leaders in our industry? Nowhere. This is the only place that you can get free access to all of your leading industry thought leaders, as well as advice to how grow your brand sustainably. If you like the podcast, share it with a friend, subscribe, and leave a review. Remember, this podcast is about you and it's for you. Today's story is fantastic. I didn't want to end it prematurely. We talked about how does a brand stand out, on a shelf, and more importantly, how does a small brand compete head to head, toe to toe, with some of the largest players in the industry? Both in natural and in mainstream. We talked about strategies to level the playing field between small brands and their largest, most sophisticated competitors. This is definitely an episode you're going to want to listen to, in its entirety. Today's podcast is about a disruptive brand that's radically changing the category that they play in. Yes, there are other competitors that have been in the category for longer than they have, but what they're doing is they're making a commitment to dramatically change the way consumers think about food. Not only are their products different from their competition, but they stand out on the shelf, thanks to the iconic bottle that they use. As you learn more about this brand, you're definitely gonna be a fan. They've got a great story. A story that's gonna resonate with you. Here's Greg Steltenpohl with Califia Farms and Odwalla Download the show notes: brandsecretsandstrategies.com/session97
Jon Sebastiani, the founder of Krave Jerky and Sonoma Brands, might want to invest in your company. Just make sure that you’re not chasing the latest hot trend. He’s really not into that. Sebastiani founded Sonoma Brands, a unique consumer product incubator and private equity firm, in 2015 following the sale of Krave Jerky to The Hershey Co. for $240 million. Earlier this year, Sonoma Brands launched a new $60 million fund and has in recent months deployed the capital to expand its holdings. The portfolio includes a mix of internally developed concepts, such as Smashmallow, Zupa Noma and Peckish, along with investments in high-growth brands like Guayaki, Dang Foods and, most recently, Vintage Wine Estates. In a conversation included in this episode, Sebastiani explained how Sonoma Brands eschews bleeding-edge concepts and trends in favor of opportunities to disrupt established categories through innovation and investment. “When you look at the line of products that we’ve created, including Krave, most of them aren’t highly complicated,” he said. “When you find that right sector or category and design a brand against it, it can become very obvious and generally we look at the size of the addressable market in a way to show true scalability. I don’t want to build a brand that can only live in natural/speciality [retailers].” Also, included in this episode: BevNET’s Ray Latif, Marty Caballero and Jon Landis discussed beverage-related news, trends and innovation in the convenience store channel as viewed at the recently completed 2018 NACS show. Show notes: 1:47: We’ve Got a Knack for NACS -- The hosts chat about news and new products in notable beverage categories, including coffee, bottled water, and kombucha, as seen through the lens of the 2018 NACS show, held Oct. 8-10 in Las Vegas. 14:41: Interview: Jon Sebastiani, Founder, Krave/Sonoma Brands -- In an interview recorded at Natural Products Expo East 2018, Sebastiani sat down with BevNET Managing Editor Ray Latif to discuss the business and investment strategy of Sonoma Brands, how the company’s portfolio is nurtured as a unit, how he’s promoting the Sonoma region as a hub for innovative brands and why he’s back in the wine business after vowing never to return. Brands in this episode: Forto Coffee, High Brew Coffee, Starbucks, La Colombe, Califia Farms, Coca-Cola, Far Coast Coffee, Illy Coffee, Dunkin, McCafe, SmartWater, Essentia, Core Hydration, San Pellegrino, Perrier, Topo Chico, Jarritos, Eternal Water, Qure Water, Sparkling Ice, Avitae, Water Joe, Nestle Waters, Brew Dr. Kombucha, Wonder Drink Kombucha, Koe Kombucha, GT’s Kombucha, Buchi, Peet’s, Revive Kombucha, KeVita, PepsiCo, White Castle, Impossible Foods, Krispy Kreme, Chester’s Chicken, Pixotine, Krave Jerky, Smashmallow, Zupa Noma, Jack Link’s, Oberto, Slim Jim, Chobani, Clif Bar, Peckish, Guayaki, Dang Foods, Hu Chocolate, Vintage Wine Estates
A co-founder of Boston Beer Co., the maker of Samuel Adams, Rhonda Kallman has seen her share of success. Yet while she’s been to the top of the mountain, she’s also seen its nadir. Despite the ups and downs of her nearly three decades in the beverage business, she’ll tell you that there’s been one constant: there’s no substitute for entrepreneurship. Kallman‘s latest project, Boston Harbor Distillery, extends a career that began in 1984 when she partnered with Jim Koch to create the now iconic Samuel Adams brand. Her path from Sam to spirits included both remarkable success and a decade of adversity, forcing her to overcome several personal struggles and the failure of a new brewing venture. In an interview recorded at her distillery in Dorchester, Mass., Kallman spoke about the defining moments of her journey, her methods for identifying disruptive concepts, why authenticity is the key to marketing innovation and the words that lifted her during the most challenging point of her career. Also included in this episode: a conversation with Greg Steltenpohl, the founder and CEO of plant-based beverage company Califia Farms. Known as one of the foremost innovators in the beverage industry, Steltenpohl, who is also the founder of super-premium juice brand Odwalla, discussed the development and impact of business habits that he’s adopted during his nearly four decades in business. This episode is presented by Watermelon Road. Show notes: 2:51: Incubate, Communicate, Masticate -- The hosts discussed highlights and notable exhibits at the 2018 Summer Fancy Food Show, including the event’s “Incubator Village,” which featured 11 incubators from across the U.S., among them the Chobani Incubator, The Hatchery, and CommonWealth Kitchen. They also spotlight Alpha Food Labs’ “The Future Market” which showcased innovative brands Yappah and Ocean Hugger, and chatted about a few interesting products sampled at the show, including those from Peekaboo Ice Cream, Pan’s Mushroom Jerky, Harney & Sons Cold Brew Nitro Tea, Tiny Hero Foods, and GT’s Kombucha. 12:14: Rhonda Kallman, Co-Founder, Boston Beer Co./Founder, Boston Harbor Distillery -- Kallman shared stories about the early days of Samuel Adams and how the brand focused on an authentic message to drive trial and achieve traction; how she navigated a challenging and ultimately unsuccessful new venture in beer; why she saw an opportunity to innovate in the spirits business; and why it’s critical for brands in emerging categories to work together. 36:33: Greg Steltenpohl, Founder/CEO, Califia Farms -- Recorded at the 2018 Summer Fancy Food Show, Steltenpohl offered his take on important business habits and practices, including why listening is essential for successful leaders; how Califia uses “huddles” to create spaces for dialogue; how best to capture innovative ideas; and how to identify and avoid ruts. Brands in this episode: Yappah, Ocean Hugger, Peekaboo Ice Cream, Pan’s Mushroom Jerky, Harney & Sons, Tiny Hero, GT’s Kombucha, Samuel Adams, Boston Harbor Distillery, Odwalla, Califia Farms
Four experts explore the dilemma of where to do your manufacturing. It's is an important question to ask yourself when you are launching a company, and most people assume they need to go to China or elsewhere overseas. We've heard a lot about Made in America and retaining manufacturing jobs over the years. But is locally-made just a nice thing to talk about? Or are there times when it makes better business sense to make it here? We speak with Michael Corr, CEO of Durolabs, formerly head of engineering at several hardware startups in the US and China; Sean Scott, CEO of COMUNITY, formerly of VANS, ASICS, Nike, and TOMS; Clarissa Redwine who heads up Kickstarter's hardware community on the West coast; and Jaleh Factor, who brings her accounting background to her role as founder and CEO of Sourcing Theory, an apparel factory in DTLA. The conversation was recorded live at the LA Cleantech Incubator, at an event co-hosted by MAKE IT IN LA, ArtCenter College of Design, Supplyframe, Kickstarter, and Califia Farms. I was curious how to model your expenses, how to assess the risks, and how to consider the hidden costs of manufacturing overseas. We discuss the ethical and sustainability considerations, which aren't as simple as they seem. We talk about how to find your suppliers. And we hear some horror stories from the trenches. This episode is not meant as a sales pitch for local manufacturing. Every company needs to do what's right for their business. But, as I suspected, the decision isn't as obvious as people make it out to be. This week's guests give some surprising answers. Links mentioned: Cost calculator: Reshorenow.org Tyranny of Small Decisions: https://en.wikipedia.org/wiki/Tyranny_of_small_decisions Episode with Jesse Genet of Lumi: http://makeitinla.org/jessegenet Grapes of Wrath – John Steinbeck: http://amazon.com/dp/0143039431 Nomiku - sous vide cooker: https://www.nomiku.com/ Turntouch - wooden remote: https://shop.turntouch.com Wood Thumb – woodworking makerspace: https://woodthumb.com/ PODO Labs – the first stick and shoot camera: https://podolabs.com/ Sourcing Theory: https://www.sourcingtheory.com/ Kickstarter: http://kickstarter.com Durolabs: https://www.durolabs.co/ COMUNITY: http://comunitymade.com For more information, bios, and links, check out the show notes at http://makeitinla.org/podcast/makeUSA.
In episode 233 of the Daily Ristretto, I talked about some great articles that covered Califia Farms further dive into the cold brew market, what factors affect buying decisions, and what ice creams you should use for floats.
Califia Farms makes a popular line of plant-based milks, yogurts, and coffees—but they became too popular, too quick. In 2017, demand began significantly outstripping supply, and so the company had to do something it hated to do, but that was critical for its long-term health: It had to start telling retailers "no," while it fixed its entire production system.
Errol Schweizerwas born and raised in the Bronx, New York and has nearly 25 years’ experience in Natural and Organic food, starting out in food co-op's, farmer's markets and community supported agriculture. He led the Grocery division at Whole Foods for nearly a decade and was responsible for the merchandising and product assortment for over 75 product categories. He consistently exceeded sales and profitability goals during his tenure by prioritizing ethically and transparently sourced products. His team launched thousands of products into household names (such as Justin's, Suja, Siggi's, Califia Farms and more), helped popularize trends such as Biodynamics and Fair Trade, and helped shepherd over 10,000 items thru Non GMO Verification. Errol was recently named one of the top 25 retail game changers in the USA. Over the years, he has also been an organizer on mandatory minimum drug sentencing, fair labor and environmental justice issues. He is currently a strategic advisor and board member for select retailers and manufacturers, and is on the Board of Directors of Demeter USA and the Non GMO Project.
Stephen Williamson, the co-founder and CEO of organic plant-based food and beverage company Forager Project, embraces a non-traditional approach to innovation. “We are great believers in ‘Ready. Fire. Aim.’” he said in a recent interview included in this episode of Taste Radio. “We have tried to leverage anything where we’ve seen success.” Launched in 2013, the San Francisco-based company has built a brand platform that extends from juices to smoothies to snacks and yogurts, all based around the principle of making great-tasting, healthy and minimally processed foods and beverages. Speaking with BevNET assistant editor Martin Caballero, Williamson and co-founder J.C. Hanley discussed how the company works to align innovation with current trends while staying true to its core mission. Williamson, who is a former chairman and CEO of Odwalla, and Hanley also spoke about their origins in the food business and why “learning from food” is a key piece of Forager’s business philosophy. Also included in this episode: A conversation with Brandon Partridge, the Senior Vice President of Industry Development at American Frozen Food Institute and the founder of Ibex Yogurt, an innovative brand of organic drinkable yogurts that was discontinued in 2014. Partridge discussed learning lessons from his journey as a beverage entrepreneur and reflected on stumbling blocks and pitfalls. This week’s Elevator Talk features Maggie Patton and Alex Buckley are the co-founders of Bitsy's Brainfood, an organic food company that makes allergen-friendly and vegetable-based snacks and cereals. Show notes: 1:01: Insights from Brewbound Session, NOSH Live and BevNET Live -- The hosts discuss news, trends, new products and speakers from the three conferences. Included in their banter: Novo Brazil’s triumph in Brewbound Session’s Startup Brewery Challenge 9; Saffron Road founder and CEO Adnan Durrani’s stirring presentation at NOSH Live; the magic of oat-based granola brand Woats; the genius of Califia Farms’ Greg Steltenpohl and Arnold Ventura; why new sparkling juice brand Hubble could be an Orangina-killer. 13:14: Interview: Stephen Williamson and JC Hanley, Co-Founders, Forager Project -- Forager is a maker of organic, plant-based food and beverages, including cold-pressed juice, nut milks, dairy-free yogurt and vegetable-based chips. In this interview, recorded via Skype, Williamson and Hanley discussed the company’s mission and innovation philosophy, its transition from a focus on cold-pressed juice to multi-pronged portfolio of food and beverage and how “learning from food” allowed the company to leverage its expertise in cashew milk production to create a new line of dairy-free yogurts. 37:56: Interview: Brandon Partridge, Founder, Ibex -- Partridge is the founder of Ibex Yogurt, an innovative brand of organic drinkable yogurts founded in 2011 and was discontinued in 2014. In our conversation, recorded at NOSH Live Winter 2017, he discussed why the brand may have been a victim of “right place, wrong time” and the notion that young companies like Ibex often “live at the edge of success and extinction.” 1:02:49: Elevator Talk: Maggie Patton & Alex Buckley, Co-Founders, Bitsy's Brainfood -- Patton and Buckley are the co-founders of Bitsy's Brainfood. Moms and former educators, the pair discussed how and why they launched the organic food company, which makes allergen-friendly and vegetable-based snacks and cereals. Brands in this episode: Novo Brazil, Honey Mama's, Woats, Califia Farms, Odwalla, San Pellegrino, Hubble, Vive Organic, Bija Bhar, Mother Beverage, GT’s Kombucha, Health-Ade Kombucha, Brew Dr. Kombucha, Better Booch, Forager Project, Ibex, Bitsy Brainfood For sponsorship opportunities, feedback and suggestions, contact ask@tasteradio.com.
A former software engineer, John Coogan says that programmers are often pondering ways to “automate ourselves out of a job.” Coogan, who in 2013 co-founded fast-growing meal replacement products brand Soylent, has a similar perspective when it comes to entrepreneurship. In a recent interview featured in this week’s episode of Taste Radio, Coogan, who recently stepped down as Soylent’s CTO, said that “as entrepreneurs, we should be thinking about how we can manage ourselves out of a job.” Amid the brand’s ongoing expansion from direct-to-consumer sales and into retail stores, Coogan explained that it was important for Soylent, “to find people that are essentially the right tool for the job… and that have seen these challenges before.” In recent months the company has brought on several experienced CPG executives, including former KeVita chief strategy officer Bryan Crowley as president, to support its retail expansion. Coogan also discussed how Soylent’s e-commerce-only model enabled the company “to start collecting data on who our customer was, as well as get product in their hands much faster.” Perhaps most importantly, the business strategy presented Soylent with a streamlined path to retail. “You’ll have customers that can actually go and drive adoption at retail stores because they’ve heard about you online," he said. Also included in this episode: a conversation with influential food and lifestyle blogger Olivia Ku. Ku, who has a following of nearly 200,000 users on Instagram, spoke about how brands can best interact with influencers and why successful partnerships require a true sense of “added value” for both parties. And in this week’s Elevator Talk, we spoke with Shayne Malone, who is the founder and CEO of Zavu, a brand of cold-pressed, HPP juices made from indigenous Brazilian fruits. Show notes: 2:24: WEED Deal: The hosts discuss the Constellation Brands’ recent acquisition of a 9.9 percent stake in cannabis producer Canopy Growth Corporation for $191 million. Constellation, which makes and markets a variety of well-known beer, wine and spirits products,d that the deal is aimed at developing and marketing cannabis-infused beverages that do not contain alcohol. John Craven notes that Constellation is preparing for the gold rush into legal marijuana, assuming relaxed regulation is forthcoming. Jon Landis discusses how current cannabis-infused beverage brands are wading into the market and educating consumers about dosages. 11:15: Interview: John Coogan, Co-Founder, Soylent -- John Coogan is a co-founder of Soylent and served as Soylent’s CTO until stepping down a few months ago. He recently sat down with John and Mike for a conversation about his role with the company and how Soylent, which until recently has been as been sold exclusively online, is positioning itself for massive growth at retail. For new brand owners, listen to why Coogan views direct-to-consumer as “super important for early-stage food and beverage companies.” 39:18: Interview: Olivia Ku, Founder, LoveHealthOK: Mike Schneider recently met with highly influential food and lifestyle blogger Olivia Ku. In a conversation recorded at the offices of Califia Farms in downtown L.A., Ku explained her path to becoming a social media guru and offered advice on how brands can most effectively engage influencers. 59:45: Elevator Talk: Shayne Malone, Founder/CEO, Zavu: Shane Malone is the founder and CEO of Zavu, a brand of cold-pressed, HPP juices made from indigenous Brazilian fruits, including caju, acerola and cupuacu. Shane spoke with the Taste Radio team at Expo East 2017 about his upstart brand and the opportunities and challenges that lay ahead. Brands in this episode: Dixie Elixirs, Soylent, Califia Farms, Zavu For sponsorship opportunities, feedback and suggestions, contact ask@tasteradio.com.
A tech executive-turned-beverage entrepreneur, Kara Goldin has incorporated many of the lessons from her career in Silicon Valley into the development of Hint, an unsweetened, flavored water brand that she launched in 2005. In this week’s episode of Taste Radio, we spoke with Goldin about how her experiences in the tech world helped shape the business strategy for Hint, which markets a variety of still and sparkling water products and is nearing $100 million in annual sales. Goldin also explained how she overcame early challenges of a food and beverage industry long dominated by legacy brands, Hint’s development of an highly successful e-commerce platform and her belief that a company's “ability to stay close to the customer and understand what the customer thinks about your product is really the key” to winning. Also included in this episode: a conversation with Billy Bosch, who is the co-founder and CEO of protein drink brand Iconic. Bosch discussed his journey as an entrepreneur, offering insight into lessons learned and key takeaways from the past six years. And in this week’s Elevator Talk, we spoke with Mikaela Ray is the CEO of Mikaela's Simple Devine, a maker of gluten-free biscotti cookies. This episode is presented by Sovereign Flavors. Show notes: 0:55: Gassed From NACS: Jon and Ray recently returned from Chicago where they attended the annual National Association of Convenience Stores show. Packed to the walls with the usual plethora of energy drinks, salty snacks, soda, and jerky, the hosts talked about some of the new products and brands that caught their eyes, including a few from the deluge of new coffee products exhibited at the event. 7:47: Interview: Kara Goldin, Founder/CEO, Hint -- Goldin discussed her path from a career in tech to the remarkable success of Hint. Included in the conversation are words of wisdom from her 12 years as an entrepreneur, including why brand owners shouldn’t “spend too much time around the naysayers and instead “focus on getting traction.” She also talked about Hint’s powerful direct-to-consumer platform and what she sees as the future for a brand that’s nearing $100 million in sales. 40:02: Interview: Billy Bosch, CEO/Co-Founder, Iconic Protein -- Billy Bosch is the co-founder and CEO of Iconic, a protein drink brand launched in 2011. In our interview, Billy discussed the trials and tribulations of a brand immersed in a fast-evolving market for protein drinks. 1:00:04: Elevator Talk: Mikaela Ray, CEO, Mikaela's Simple Devine -- a maker of biscotti cookies that are gluten-free, kosher, Non-GMO and baked with all natural ingredients. We met up with Mikaela at Expo East 2017 and talked about the launch and development of her business. Brands in this episode: Starbucks, Monster, Dunkin’ Donuts, La Colombe, High Brew, HeyDay Cold-Brewed Coffee, Bowery Coffee, Califia Farms, La Colombe, Forto, Stok, Caffe Agave, BodyArmor, Aquahydrate, +Red Elixir, Hint, Iconic Protein For sponsorship opportunities, feedback and suggestions, contact podcast@bevnet.com.
Joy Bauer believes snacking should be simple. Bauer, the nutrition and health expert for NBC’s “Today” show and founder of granola bites company Nourish Snacks, is concerned that an ever-increasing number of product certifications and overwrought marketing callouts are confusing consumers. In an interview included in this week’s episode of Taste Radio, Bauer stated her belief that most consumers simply want clean labels, easily understood ingredients and delicious flavors, a perspective that inspired her to launch Nourish Snacks. As part of our conversation, Bauer also shared her opinion on what makes for a sustainable food trend versus a passing fad, and discussed the impact that CPG conglomerates are having in the evolving market for snacks. Also in this episode: An interview with Gus Griffin, the CEO of MGP ingredients, a leading producer of premium distilled spirits that has played a critical role in the emergence and development of the craft spirits segment. And in the latest edition of Elevator Talk, we chat with Marcel Gozali, the founder of Avonut, a brand of ready-to-drink, cold-pressed avocado coconut smoothies. Show notes: 1:14: SoCal Sojourn -- Last week Taste Radio hosts John Craven and Mike Schneider traveled to Los Angeles for a few days of podcasting and video work, meeting up with entrepreneurs and executives from across the food and beverage spectrum. Craven and Schneider shared memorable moments and meetings from their trip, including visits to the offices of GT’s Living Foods, Bulletproof Labs, SnackNation and Califia Farms. 11:41: Interview -- Joy Bauer, Founder, Nourish Snacks: In our conversation with Bauer, recorded at Natural Products Expo East 2017, she explained her belief in creating nutritious, decadent snacks that don’t “feel like a gyp” to consumers. She also discussed how brands can align themselves with current nutritional trends without sacrificing the future and called conglomerates’ efforts to reformulate legacy products “a valiant effort.” 30:31: Interview -- Gus Griffin, CEO, MGP Ingredients: MGP is a leading producer of premium distilled spirits with a long history of supplying companies large and small with high-quality bourbon, gin and vodka. MGP is particularly known for its prowess as a distiller of rye whiskey and recently launched its own branded portfolio, which includes George Remus Bourbon and Till Vodka. We spoke with CEO Gus Griffin about the new venture as well as MGP's role in the emergence and development of the craft spirits segment. 49:36: Elevator Talk -- Marcel Gozali is the founder of Avonut, brand of ready-to-drink, cold-pressed avocado coconut smoothies. We met Gozali at Natural Expo East 2017 and got the goods on his innovative products and what’s next for the brand. Brands in the episode: GT’s Kombucha, Califia Farms, Nourish Snacks, George Remus Bourbon, Till Vodka, Avonut For sponsorship opportunities, feedback and suggestions, contact podcast@bevnet.com.
Welcome to our Tuesday Q&A! Before we get to the questions, we want to share our favorite tips for becoming healthier, happier, AND hotter. Listen now [bitly]! • Do something you love every single day. Dancing, singing, painting, spending time with loved ones, cooking--whatever your passion, carve out time in your day to experience something that brings you joy. Even devoting just five minutes to your passions will leave you feeling more uplifted all day and that joy will extend into all areas of your life. • • Choose Happiness. Happiness doesn’t come from external things (new car, promotion, marriage, baby, etc.) it comes from within. Your happiness is a choice. And the way into that happiness is gratitude. Check out the book Believing in Myself by Earnie Larsen. • Eat high vibe energizing food. No, we’re not talking about caffeine. ;) Most of us are stuck in a junk-food cycle. We eat foods that make us feel sluggish. We opt for sugar and coffee to perk ourselves up, which only leaves us feeling more tired. Break the cycle and focus on high vibe energizing foods instead. Think: a banana with a spoonful of nut butter, veggies dipped in tahini dressing, avocado and aminos, fruit or vegetable smoothies, raw soups, green powders, maca, chia seeds, cacao…. • Forgive and be grateful. If you hold onto anger or judgement against another person, or yourself, it only hurts you. Holding onto anger is like holding a hot coal. If you want to be free and experience true happiness, you must forgive and release that negative emotion. You can choose to be a loving human being to yourself and to others. The way to get there is through gratitude. Now let’s dig into this week’s questions! Question 1: What’s the best way to tone and lift a saggy butt? We reached out to Ella Magers for her secrets to a toned and tight booty. There is no one-size-fits-all perfect butt: a sexy booty is the healthiest fittest version of your own. To achieve that, you’re going to need to clean up your diet and do some targeted exercises. Squats and lunges are your best friends. Depending on your specific goals, you’ll either need to do more reps (to tone up) or add some weights (to build and firm). If you want an awesome work out for your booty, then check out the Brazil Butt Lift Workout! Question 2: What are your thoughts on plant milks and which do you recommend? To answer this question in depth we asked Eco Vegan Gal Whitney Lauritsen, our go-to-girl for the latest in vegan research and taste-testing. We love plant milks and have probably tried all of them, but here are some of our favs: Oatly oat milk (we’re a bit obsessed with this one, it’s super creamy!) and So Delicious coconut milk are perfect if you have a nut sensitivity because they’re nut free. If you don’t have an issue with nuts, then Milkadamia macadamia nut milk Califia Farms almond milk, Forager cashew milk, and Rice Dream rice milk are all delicious. You can make milk from most nuts and grains (like quinoa, hazelnuts, flax seeds, hemp seeds, etc.) so experiment to find your favorite. Whatever brand you go for, make sure you check the ingredients—some brands are more processed than others. Question 3: How flexible is JJ Flizane’s Invisible Fitness Course and what’s included? JJ’s five-month transformation course, Invisible Fitness, is a self-paced online program. When you sign up, you decide when you want to start. You get a 30-minute coaching call with JJ every month where you can get support with whatever you need. These coaching calls can be grouped together to fit your unique needs. You also get personal attention from JJ via her Invisible Fitness Academy, where you’ll find a supportive community and accountability partners. The course is flexible and customizable! You can get in touch with JJ at info@invisiblefitness.com for more information. If you want to reach your fitness and wellness goals, and be the healthiest, happiest and hottest version of yourself, then JJ’s course is perfect for you—but hurry because there are only 2 weeks left to enroll! Click here to get all the details about the course, plus fabulous bonuses! Natural Tooth Powder Recipe The most important thing you can do for your teeth and mouth is to move away from conventional toothpaste brands, as they contain ingredients that are known to disrupt hormones and irritate gums. Instead, make your own mouth-and-tooth-friendly natural products. This is Suzy’s new and improved tooth powder recipe: • 1/2 cup baking soda (neutralizes the acids in your mouth, makes your mouth alkaline, which means bacteria can’t grow there) • 3 tbsp calcium carbonate powder (for healing receding gums) • 1/8 cup Himalayan salt, milled very fine (for tightening gums) • 10-20 drops therapeutic grade essential oil (peppermint, spearmint, lemon, clove, you can blend these to suit you) Optional: • You can also add 1 tbsp dried herbs like mint, sage, parsley, lavender – get experimental and add an earthy vibe to your toothpaste! • For a little sweetness, add Xylitol, which is antimicrobial and great for your teeth If you have gum recession, get some comfrey root, make tea from it, and use it as a mouthwash—it will help regrow your gums. You can also get calcium ascorbate powder, which is vitamin C buffered with calcium. A little bit applied to your gums will bring them back to health. If you don’t have time to make your own natural toothpaste, try Ecodent. Being hailed as “Sex and the City for Food,” The Food Heals Podcast brings together experts in the field of nutrition, health and healing to teach you the best-kept natural secrets to being a hotter, healthier, happier YOU! The Food Heals Podcast is hosted by Allison Melody and Suzy Hardy – two self-proclaimed natural chicks who will rock your world and change your beliefs about health! This sexy, savvy duo provides eco-friendly advice on a variety of issues including the healing power of nutrition, living authentically, turning your passion into your career, choosing the best natural health and beauty products, the benefits of a plant-based diet and so much more!
Greg Steltenpohl, CEO of Califia Farms, dives deep into what it takes to create food products that provide consumers with the maximum health benefit while keeping the impact on the environment in mind. He also shares why he believes plant-based food products and choices have the power to heal our broken food system and makes some big predictions on trends and future technologies that will enable people to engage with their food. There are few people who have as much experience in the world of food sustainability and business as Greg Steltenpohl, so if you're a conscious consumer or an entrepreneur looking for some amazing insights, keep listening! Show notes for this episode: https://eftp.co/greg-steltenpohl Learn how Eat For The Planet can help your brand: https://eftp.co/services Twitter: @nilzach
Greg Stehltenpohl is the man behind not one but two major brands in the health food space—Odwalla juices and Califia Farms non-dairy milk and milk products. As perhaps the first environmental sciences graduate from Stanford (he shares that story in future depth in the podcast), Greg started his career when a book literally fell off a shelf and into his lap at a bookstore—and forever changed his life. In this podcast episode, Greg opens up about building Odwalla into a multi-million dollar brand (it was eventually bought by Coke), and the hardships he faced along the way, including how he bounced back from the 1996 E. Coli outbreak that could've sunk the company. He also gets personal, diving into his personal health crisis, the time doctors told him he had 48 hours to live, and how the entire ordeal ultimately gave him a new perspective on business, and life. Now, Greg runs the non-dairy juggernaut Califia Farms, which has single-handedly shaped the alternative milk space. He shares his secrets to building not one but two multi-million dollar businesses, and what's next for the brand. To contact Jason with comments, questions, or speaker ideas, please e-mail podcast@mindbodygreen.com. For all sponsorship inquiries, please e-mail sales@mindbodygreen.com. To join our podcast email newsletter, please visit http://bit.ly/mbgpodemail.
Greg Steltenpohl, the CEO of Califia Farms and a beverage entrepreneur for nearly four decades, is constantly thinking about innovation. For Steltenpohl, who cut his teeth in the beverage business in 1980 with the launch of super-premium juice brand Odwalla, meeting the evolving needs of a growing base of young, educated and health-conscious consumers has made new product development a cornerstone focus for Califia. Since launching in 2010 the company has embraced several fast-growing beverage trends, including dairy alternatives and cold brew coffee, and introduced a steady stream of new brand and line extensions. But Steltenpohl is pushing for more. The podcast team recently met with Steltenpohl at Califia Farms headquarters in downtown Los Angeles, and as part of a wide-ranging discussion he offered insight into how the company identifies opportunities to innovate and executes from concept to product launch. Steltenpohl also discussed the role of package design and technology and predicts how each will evolve in the coming years, particularly as it relates to consumer education and marketing. Additionally, Steltenpohl revealed Califia’s plans to launch a line of organic products as part of its overall innovation philosophy.
Two beverage empires came from humble beginnings. Greg Steltenpohl realized that playing saxophone in an avante garde punk jazz band wasn't going to pay the bills, so in 1980 he and his buddies decided to start a juice business. They would hand-squeeze oranges out of the back of his VW van and deliver the product& to nearby restaurants in Half Moon Bay. More than two decades later, the company called Odwalla had pioneered a fresh juice craze and was acquired by Coca-Cola for $181 million--much to his chagrin, because they lost the vision in the process. He is seeking redemption through his current business, Califia Farms. He is rethinking food to make agriculture more sustainable, and he is driven to change our love affair with cattle. His entrepreneurial drive isn't always healthy, though. At one point he needed a liver transplant and he was so single-minded he ignored the very real threat to his life and continued to launch his company. Greg recounts many of the challenges he faced over the years building his businesses, from draughts to e. coli. His story reminds us of the unglamorous moments and the often long slog it takes to build something big. And he shares what it feels like to have a boardroom full of suits sell his company out from under him—and his determination to give it another go through Califia Farms. Today, the company is launching a new line of coffee beverages, and over samples of cold brew Greg shares his leadership advice and his top three tips for entrepreneurs wanting to make it in the beverage industry. The views expressed on The Art of Manufacturing podcast are those of the guests, and not our sponsors or partners. For show notes with pictures and more information, visit http://makeitinla.org/gregsteltenpohl
With almond milk leading the charge, the dairy alternative category continue to impress. Recent retail sales data compiled by IRI, a Chicago-based market research firm, showed big gains for refrigerated almond milk in multi-serve format, sales of which were up 6 percent in a year-over-year comparison for the four weeks ending on July 10. The segment is nearing $1 billion in sales, and although Silk and Blue Diamond continue to dominate, Califia Farms once again proved it’s a force to be reckoned with; sales hit $42 million, up approximately 87 percent. Although dwarfed by the almond milk segment, refrigerated coconut milk also saw a leap in sales, up 8.5 percent in the timeframe. Sales of other milk substitutes, including cashew milk, flax milk and others, and collated by IRI as a catchall segment, surged by 77 percent, totalling nearly $93 million. The growth of these nut- and plant-based milks seems to have come at the expense of dairy and soy-based milks, sales of which remain on a downward spiral. So, what’s driving the evolution of the dairy-alternative category and continued growth for almond milk? In what ways are brands attempting to disrupt and innovate with single-serve varieties? And can sales remain on this upward trajectory? We hash it out in this edition of the BevNET Podcast.
Kaitlin and Jenna discuss how Califia Farms is changing the food system and their "unlimited runway to innovate."
In recent months, the cold brew coffee category has been inundated with dozens of new products. While most have been launched by regional-focused startup companies, major players Starbucks and Peet’s recently introduced bottled cold brew lines. Meanwhile, third-wave darling Stumptown has gradually expanded distribution of its RTD offerings, and Califia Farms, Chameleon and High Brew continue to introduce new varieties. As more cold brew products come to market, suppliers are doubling down on efforts to differentiate from the pack and appeal themselves to new consumers. In this edition of the BevNET Podcast, we discuss how brands are innovating in terms of packaging, formulation and flavor variety. We also examine the impact of nitro cold brew products and how they are being marketed and sold.
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