Podcast appearances and mentions of joe hodas

In this episode, we dive into the captivating world of cannabis marketing with a trailblazing guest, Joe Hodas. Joe is the Chief Marketing Officer of Wana Brands, the largest edible company in North America. Join us as we unravel the secrets behind their remarkable success in the rapidly evolving cannabis industry.Joe takes us on an insightful journey through the art of multi-channel marketing. Discover how Wana Brands has conquered the art of reaching diverse audiences through multiple platforms, from special events to innovative collaborations.But that's not all – our conversation delves deep into a cornerstone of their growth strategy: in-store demos. Uncover the magic that happens when customers have the chance to experience these edibles firsthand. From building trust to sparking customer loyalty, these in-store demos have been a pivotal force in expanding Wana Brands' customer base.This episode will provide you with invaluable insights into the cannabis industry, actionable marketing strategies, and a glimpse into the future of marketing in one of the world's most exciting sectors.Tune in to learn how Wana Brands continues to lead the way, tantalizing taste buds and sparking connections through strategic marketing and immersive customer experiences.https://www.wanabrands.com/https://www.linkedin.com/in/joehodas/

"There are many ways to kind of establish and build your brand. I think if you don't have these things, now is a great time to be inspired to figure out: ¿What is my brand? ¿Why? ¿What are my brand values? ¿What's my mission statement? To continue to get that buy-in internally for your team to live and breathe it." - Katherine WolfWith more competition than ever in the cannabis industry, building a strong brand identity is critical to success!In this episode, Shayda Torabi joins Joe Hodas, Katherine Wolf, and John Shute, to explore how cannabis brands can create a distinctive personality that resonates with consumers and sets them apart from the competition. Guests will share their own unique stories and experiences in the industry and discuss how they successfully navigated through different challenges and obstacles. Listeners will gain insight into how to develop a brand personality that aligns with their business goals and appeals to their target audience.[00:11 - 07:56] From Seed to Brand[07:56 - 15:41] Crafting a Compelling Identity for Your Cannabis Brand[15:41 - 22:11] Discovering the "Why" Behind Your Brand[22:11 - 28:46] Tips for Differentiating Yourself and Connecting with Your Audience[28:47 - 36:14] Consumer Insights and the Power of Effective Branding[36:14 - 43:06] Reinvigorating the Brand: Refreshing Logos, Packaging, and Values[43:06 - 49:53] Codifying Company Values for Long-Term Brand Strength[49:53 - 01:01:41] SOPs, Branding, and Company Culture in the Cannabis IndustryJoe Hodas, Chief Marketing Officer at Wana Brands, is an Experienced Marketing and Operations Executive with a demonstrated history of working in cannabis, travel, and tourism, consumer packaged goods (CPG), as well as fast-casual dining, and healthcare--all through the lens of the brand.Connect with Joe through!Linkedin,or go to https://www.wanabrands.com/Katherine Wolf, Chief Marketing and Operations Officer at Malek's Premium Cannabis is a cannabis marketer, branding specialist, and writer. She has a B.S. in Marketing & Economics from The University of Tampa and a background in branding, digital marketing, and copywriting and editing for both B2B and B2C brands from the startup to enterprise level.Connect with Katherine through!Linkedin,or go to https://www.malekspremiumcannabis.com/John Shute, CEO at PufCreativ, is a creative cannabis marketing strategy, B2B, B2C, and client communication in the marijuana industry. He has been awarded “2020 Colorado CEO of the Year” by CEO Monthly and "2020 Marketer of the Year" by ADCANN.Connect with John through!Linkedin, or go to https://pufcreativ.com/Shayda Torabi has been called one of the most influential Women in WordPress and now she's one of the women leading the cannabis reformation conversation building one of Texas' premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.Check out my new website

This week Steve chats with Wana Brands' Chief Marketing Officer, Joe Hodas.

 Marketing is a tough job — tougher in cannabis. And a lot has changed in the industry over the past decade. One thing that hasn't changed? The fundamentals. Wana Brands Chief Marketing Officer Joe Hodas sat down and chatted with Vangst CEO,  Karson Humiston about his journey from the "traditional" advertising industry to leading the marketing of some of the biggest brands in cannabis.  His work at Wana Brands has led to the edible giant's expansion into 15 states and two countries — and the brand recently struck a $298M deal with Canopy Growth.  Whether you're looking to get into cannabis marketing to build a great brand or are trying to build a team, this episode is a must-listen. The key is always finding the right fit for both employers and their staff, Joe said, and this is how you do it.Produced by PodConxProud To Work In Cannabis - https://podconx.com/podcasts/proud-to-work-in-cannabisKarson Humiston - https://podconx.com/guests/karson-humistonVangst - https://vangst.com/Joe Hodas - https://podconx.com/guests/joe-hodasWana Brands - https://www.wanabrands.com/

Wana Brands is a Colorado based cannabis edible company that focuses on building a premium global cannabis-infused products brand that exemplifies consistency, quality and innovation. Wana Brands is regarded as one of Americas #1 Edible Company since 2010 and is now available in 12 US States & all of Canada. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Our guest today is CMO of the largest edibles manufacturer in North America.Joe Hodas joins the Wavebreak Podcast to share the unique marketing playbook he's built over a decade of working within the heavily regulated cannabis space.In this episode you'll learn:How the customer profile of cannabis users differs from mainstream opinion, and why that matters.The strategies Wana Brands is currently using to successfully position themselves top of market—and why your brand should be taking another look at swag.A 2022 cannabis industry outlook: the future of the cannabis industry from a marketing point-of-view.Joe Hodas is CMO at Wana Brands, North America's #1 Edible company with operations across the United States.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedWana BrandsLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Cure to Consumption with Lance Lambert & Joe Hodas on Haze Radio 

Cure to Consumption with Lance Lambert & Joe Hodas on Haze Radio 

In the latest episode of Cannabis Unlocked, we interview Joe Hodas - the Chief Marketing Officer of Wana Brands. This conversation comes a few weeks after the landmark announcement in which Canopy Growth purchased the option to buy Wana Brands following US federal legalization. In this conversation, we discuss brand loyalty in cannabis as it relates to form factors like edibles, flower and vapes. We further dive into the Canopy Growth acquisition and how the transaction will benefit both parties. From there, we discuss Wana's future growth plans and Joe's expectations for the evolving competitive landscape in cannabis edibles. Please enjoy!

In this episode of CPG we are joined by veteran cannabis CMO Joe Hodas of Wana Brands. We get some really great perspective on the science, innovation, education, approaches to the market, and the consumer for the edibles category. Learning about the technology behind fast onset and fast offset edibles is what sets Wana Brands apart from any other cannabis company in the space. Joe tells us a bit about how Wana's key product formats, differentiation points, market fragmentation, and how he and his team has been one of the very first to set up licensing deals in other states and Canadian provinces. Wana Brands products are now in 11 US states (soon to be 15) and 9 provinces in Canada. We learn a lot in this episode from Joe — please enjoy the discussion and remember to subscribe to our podcast for more CPG!

The Big Candy industry is not pleased with bad actors in the illicit cannabis space stealing their logos. And some poison control centers are reporting an uptick of children who have accidentally consumed edibles they thought were candy. This is dangerous and terrible PR for legal cannabis. We're joined by Joe Hodas, CMO of Wana Brands, the largest edibles company in North America, to discuss the situation and solutions.

Adapting as a company wasn't easy over the pandemic, but Wana Brands put their minds together and created new resources, creative strategies, and the same great products. This week we get a glimpse behind the curtains and hear from our friends at team Wana Brands, Joe Hodas, Chief Marketing Officer, and Stephanie Daley, VP of Market Expansion. They share how Wana not only survived but thrived over the past year despite limitations and travel bans, getting creative with R&D training programs and more remote operations. Joe and Stephanie also talk about what's next for Wana and new digital marketing efforts, what products they are personally excited about right now, and the changes in consumer behavior they saw over the pandemic.

Two Colorado based cannabis companies have recently partnered with the University of Colorado Boulder to launch a mobile pharmacology laboratory with a team dedicated to cannabis research. It's not a caravan, it’s a Canna-van. In this episode recorded on 03/24/2021, RJ Balde talked to Joe Hodas, Chief Marketing Officer at the Cannabis edible company Wana Brands. Joe talks about the two-year observational research study, it’s goals, and potential implementation in other US states.    Wana Brands' Website         Twitter         Instagram Joe Hodas' LinkedIn Profile   Hash it Out features conversations about trending cannabis topics. We also bring in industry insiders and influencers to discuss their point of view.   To reach the show: hashitout@trichomes.com  

Wana Brands with CMO Joe Hodas, Joe joins Plant Prophets today to talk about his role in the company as well as what led him here in the first place. As Wana’s CMO, Hodas’s primary responsibility is to generate revenue by creating innovative and refined marketing campaigns for the organization while helping grow Wana’s brand, market share, and consumer loyalty. Leveraging his extensive industry network and knowledge base, Hodas will also support new market expansion, partnerships, government relations, and innovation within Wana. An early professional marketer in the cannabis industry, Hodas was on the team that built Dixie Elixirs into one of the first and most recognized national marijuana brands. At Dixie, he helped educate mainstream and cannabis consumers alike regarding edibles and responsible cannabis consumption and was engaged in local and state regulations in several markets. He drove marketing and branding via multi-state expansion, packaging, product development, communications, and advertising. During his tenure, the company launched five new markets, two new CBD brands, and dozens of new SKUs. Prior to joining Wana, Hodas was CEO at Gofire, an innovator of hardware and software IP designed to change the face of plant-based medicine and mainstream healthcare. As CEO he guided Gofire’s marketing, product development, software, and sales, helping to bring the company’s first metered-dose inhaler to market while developing the company’s next-generation products intended to redefine how mainstream medicine could be delivered and monitored for adherence and efficacy. Previously, Hodas served as COO for General Cannabis Corporation, a publicly-traded company consisting of several ancillary businesses. Hodas’ experience also includes positions as Sr. Director of Corporate Communications for Frontier Airlines, as well as agency experience at Vladimir Jones where he was a partner and Ogilvy Public Relations.

In this episode of The WHY MARKETING Podcast we catch up with Joe Hodas, the CMO of Wana Brands, the #1 Infused Products company in North America about how the new administration will effect the cannabis industry and what it means for the industry as a whole.  LEARN MORE & CONNECT:Joe HodasLinkedIn Wana BrandsWebsite: www.WanaBrands.com LinkedIn FacebookInstagram 

Today I had the pleasure of speaking with the Chief Marketing Officer of Wana Brands, Joe Hodas.Let’s dive into Joe’s story of how Wana Brands stays ahead in the market by producing quality products while ensuring consumer safety.Things you will learn in this episode:[00:01 – 06:57] What is Wana Brands?Joe talks about what Wana Brands is all about[06:58 – 17:22] Wana Brands’ CampaignLet’s hear from Joe’s perspective about Wana Brands’ company culture[17:23 – 24:15] Evolution of the MarketJoe talks about the evolution of the cannabis industryQuick plug to our sponsor, Restart CBD.[24:16 – 34:33] Shifting Their Strategy and Expanding Their MarketWana Brands’ strategies for their expansion within CanadaCheck out the Last Prisoner Project, a project that seeks justice for people incarcerated for cannabis use.[34:34 – 39:21] Closing SegmentGet involved and help make a change for the cannabis industryMinority Cannabis Business AssociationNational Cannabis Industry AssociationDo you have a favorite retailer or dispensary that we can highlight in this episode?The Farm. Terrapin Care Station. Medicine Man. LivWellConnect with Joe onlineSee below for linksFinal words from Joe and meTweetable Quotes:“For those getting into it, I also think you need to understand that this isn’t just a product, right? This is about changing our culture in our society. It’s about overall harm reduction.” - Joe HodasYou can connect with Joe on LinkedIn, Instagram, and Twitter. Check out his blog http://thefutureofcannabis.blogspot.com/. Visit their website https://www.wanabrands.com/ for more information on Cannabis and your CBD needs!SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!LEAVE A REVIEW + help someone who wants to join me for episodes featuring someserious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, iTunes. For anyone who is looking for some creative inspiration in a budding industry, connect with me on LinkedIn, Instagram, Facebook,

The cannabis infused products sector is very competitive; the constant surge of new brands make it difficult for established brands to maintain their market share.   Despite the competition, Wana Brands, the number one edible brand in the United States in 2019 continues to increase its market share and expand into new markets.  Joe Hodas joins Dan Humiston to talk about navigating the growth of their brand during the pandemic.Produced By MJBulls    

Prison Reform and Education 2 Hot button subjects ....now is way past the time to even have to consider that non violent cannabis related crimes should be expunged and that prisoners be released immediately. Our guest JOE HODAS is on that exact mission working with multiple leading cannabis companies including Dixie Elixers, General Cannabis and more recently WANA a major sponsor of THE LAST PRISONER PROJECT Joe will enlighten us how the LPP plans on doing this and how YOU can help ...And when it comes to education we are not talking about k-12 or stuffy overpriced College we are talking about the KIND school known as @oaksterdamuniversity the university that has empowered 1000's of students and given them a lifelong skill and a edge in an ever competing industry we will be joined by the inspiring Dale Sky Jones to discuss the future of cannabis education in the post covid years ( whenever that happens). So roll up your favorite flower, pack your favorite bong and make sure your torch is full or your e rig is charged for our weekly 3 hour deep dive into the Cannaworld @adamdunnshow.com 7/17/20 4:20-7:10MT #sagemastaselect #adamdunnshow #iluminarlighting #seedsherenow #newmilleniumnutrients #buildasoil #greenfarmsmed #iloveincredibles #tresorbcn #fishshit #42oextractor #extractcraft #dunndeal #14er #jamesbeanmanonthescene #numbnuts #ozocoffee #DJC #apothacaryextractscol #wana #lastprisonerproject #oaksterdamuniversity

Genifer Murray hosts Joe Hodas of Wana Brands to discuss industry progress, the Last Prisoner Project, and what the future holds for legal cannabis.

Joe discusses his transition into the cannabis world when it was still largely deemed taboo, how he grew Dixie Elixirs through educational marketing, and starting a new position as CMO at Wana Brands during a pandemic.

On this episode of The WHY MARKETING Podcast, we chat with Joe Hodas the Chief Marketing Officer at Wana Brands where he is responsible for generating revenue by creating innovative and refined marketing campaigns for the organization while helping to grow Wana's brand, market share, and customer loyalty. As an early professional marketer in the cannabis industry, Hodas drove the marketing strategy for Dixie Elixirs as its first CMO, helping build it into one of the most recognized national marijuana brands. Prior to joining Wana, Hodas was CEO at Gofire, an innovator of hardware and software IP designed to change the face of plant-based medicine and mainstream healthcare. As CEO, he guided Gofire's marketing, product development, software and sales, helping to bring the company's first metered dose inhaler to market, while developing the company's next generation products intended to redefine how mainstream medicine could be delivered and monitored for adherence and efficacy. Previously, Hodas served as COO for General Cannabis Corporation, a publicly traded company consisting of several ancillary businesses. Hodas' experience also includes positions as Sr. Director of Corporate Communications for Frontier Airlines, as well as agency experience at Vladimir Jones where he was a partner and Ogilvy Public Relations. Hodas has also taught as an adjunct marketing professor at the University of Denver Daniels College of Business. He graduated from the University of Denver, receiving his master's degree in mass communications and public relations after earning a bachelor's degree from the University of Texas.Instagram@wana.brands@joehodas Twitter@JoeHodas@wanabrands LinkedIn/joehodas/wana-brands

"New Technologies in Plant-Based Medicine" with Joe Hodas from GoFire This episode of “Listen by Jean Ginzburg” is part of the Colorado Tech Startup Series. I have a very special guest Joe Hodas from GoFire and we talk about new technologies in plant-based medicine. Join my Digital Marketing Method Group Coaching Program. Grow your business and your social media following. Go to www.DMGroup.Online to sign up today for only $29/mo! Link to my website: www.jeanginzburg.com

90. GoFire or GoHomeJoe Hodas, CEO of Colorado company GoFire is this week’s guest. He joined Alex, Donny, and Canada Editor Jesse Staniforth in Las Vegas. On the episode, Hodas explains how the GoFire vaping ecosystem functions, offers his thoughts on Colorado’s regulatory limitations, and explains the law that gives GoFire a competitive advantage in Ohio. Plus: Donnell and Alex discuss MedMen's unexpected exit from Arizona and what it means for the marketplace.Ebbu Background1.https://twitter.com/jbstaniforth/status/1100139484086239233?s=202. The Ebbu FilesWeedMaps CEO Chris Bealshttps://www.stitcher.com/podcast/weedweek/e/65891235?autoplay=trueRoger Obandohttps://www.stitcher.com/podcast/weedweek/e/66270246?autoplay=trueWeedWeekTwitter on “conscious capitalism” https://twitter.com/WeedWeekNews/status/1211804168941383680Sign up for free WeedWeek newsletters, to get weekly info on North America’s most interesting industry delivered to your inbox. www.weedweek.net/newsletterEmail us your comments, questions or suggestions at hello@weedweek.net Follow us on Twitter and Instagram: twitter.com/weedweeknews twitter.com/alexhalperin twitter.com/donnyshell instagram.com/weedweeknews

Administering precise doses of plant-based medicines with Joe Hodas, president and COO of Gofire, INC. The Gofire Inhaler is designed to give patients control over their health and wellness by administering precise doses of plant-based medicines, such as cannabis, at programmable temperature settings, while allowing them to easily track data on personal outcomes and desired effects. Gofire's ecosystem was built to keep you on track and help you create the desired effect. After selecting your reason for medicating, follow these simple steps to discover a perfect dose for your personal needs. Joe is an industry leader from the early days of legalization, Joe Hodas’ interest in plant-based medicines dates back to 2010 when he was a partner at a Colorado ad agency.

Our very first guest, Gen Murray returns.  Things are completely different for Gen and she takes us through what happened from her perspective.  Special thanks to Joe Hodas at Dixie Elixirs for letting us use his office.  If you’re so inclined, I’d very much appreciate you filling out our new survey at https://survey.libsyn.com/canneconomy  

Dave Inman speaks with Joe Hodas, chief marketing officer at Dixie Brands, about their product Dixie Elixirs and how they are the future of cannabis. Listen in as the two delve into the prospects of cannabis for production and consumption, even for pets!

Joe Hodas, CMO of Dixie Brands, gives us a “Audio Tour” of the facility where they produce their line of award-winning edibles. True to their core mission, Dixie insists on total transparency in their headquarters, which is lined by windows to show all aspects of the production process for any and all who wish to take a look at what is going on inside. They use their space to promote other companies they believe in, as well as an arena for education. They are as focused on legitimizing the industry and advocating on behalf of cannabis as they are focused on creating top-quality products for cannabis consumers and patients. Enjoy! FOLLOW ALONG WITH PICTURES FROM THE TOUR!

After spending his early post-college years bartending and skiing in Boulder, Joe Hodas got a Masters in Communications. This degree led him to jobs with several companies in the early tech industry, as well as through a stint with Frontier Airlines, but it was during his tenure with an advertising agency that got him connected with Tripp Keber. As Tripp and Dixie Elixirs sought to make a big splash in cannabis, they knew they needed some expertise on the branding and marketing front, and Joe was just the right person for the job. Nowadays, we know Dixie as one of the strongest brands in the cannabis industry, a beacon of legitimacy and business savvy that sets its sights high, and seems to go nowhere but upwards. Joe takes us through the core mission of Dixie, what they see on their horizon, and where they think the industry in general is headed. Enjoy!

Welcome to the first Data Talks podcast episode! On Data Talks I interview people who work in a wide variety of disciplines to determine what kinds of data they use, or don't use, to inform their decision-making and the actions they take in their professional The post Joe Hodas on Marketing for a Start-Up in a Start-up Industry appeared first on James Pann.

Welcome to the first Data Talks podcast episode! On Data Talks I interview people who work in a wide variety of disciplines to determine what kinds of data they use, or don’t use, to inform their decision-making and the actions they take in their professional The post Data Talks with James Pann, Episode 1: Joe Hodas appeared first on EvalNetwork.