Podcasts about athletic brewing

In this episode of Without Compromise, we sit down with elite mountain runner and endurance athlete Tyler Andrews to unpack his bold attempt to set a speed record on Mount Everest. From hallucinations at 8,400 meters to boot failures and brutal weather windows, Tyler brings us deep into the mental and physical demands of chasing FKTs at the highest altitudes on Earth. He reflects on what went right, what went wrong, and why he's still hungry for more. We also explore the mindset that drives him to live without compromise—whether he's racing up volcanoes, running hundreds of miles, or planning his next summit push.Find out more about Athletic Brewing at athleticbrewing.comWatch Athletic Brewing's FKT documentary, Journey to 100, here.

Brenden Blotnicky, Manager of Trail Development & Volunteers for Trans Canada Trail, joins us to explore how one of the world's longest recreational networks comes to life, and thrives. From early-morning runs along the salt marshes of Nova Scotia to coordinating national trail expansions and volunteer programs, Brenden brings both heart and strategy to a job that connects communities across Canada. In this episode, we dig into his path to trail stewardship, how his background in environmental management shapes his work, and the real-world impact of support from Athletic Brewing's Two for the Trails program. Brenden also shares the lessons he's learned from volunteers, the biggest challenges of scaling a national trail system, and why he believes the future of sustainable recreation starts with community. While you're listening, dreaming of being out on a trail or your next adventure, crack open a cold Athletic brew!

Big ideas, bold flavors, and unfiltered insights—welcome to Austin, where the future of CPG is being written in real time. At Taste Radio's Austin Meetup, we sat down with trailblazers and trendsetters redefining how brands are built and scaled. From Better Sour co-founder Bella Hughes to Torchy's Tacos founder Mike Rypka and Snaxshot's Andrea Hernández, these conversations explore what it really takes to innovate, connect with consumers, and lead with authenticity in a rapidly evolving industry. Show notes: 0:45: Buyers As Far As The Eye Can See. NNE FTW. Boiler Room. Caffeine, Protein & Pole-Caught Tuna. With BevNET Live just two weeks away, excitement is building as Casey's joins a strong lineup of participating retailers, including Stop & Shop, Whole Foods Market, Circle K, H-E-B, The Goods Mart, and Top Ten Liquors. John and Ray recap the recent Naturally New England Naturally Rising event, which spotlighted standout emerging brands, including Singing Pastures and Farmer Foodie. Mike and John revisit their tour of Athletic Brewing's HQ in Milford, CT, before the hosts riffed on consumer interest in dual-functionality products and a canned tuna brand grounded in sourcing transparency. 19:23: Interviews from Taste Radio's Austin Meetup – Mike Rypka, the visionary founder of Torchy's Tacos, shared his journey from launching a food trailer to building a nationally recognized franchise. Steven Santangelo of Matriarch Wealth Management discussed how his firm helps CPG founders navigate the complexities of financial planning, particularly during critical growth and exit stages. Bella Hughes, co-founder of Better Sour, reflected on building a culturally inspired candy brand and the challenges of innovation in a legacy category. Andrea Hernández, the sharp mind behind Snaxshot, delivered an unfiltered perspective on food and beverage trends, highlighting the importance of authenticity and emotional resonance in brand storytelling. And Michelle Breyer, CMO of the Texas-based accelerator SKU, shed light on how the organization nurtures early-stage consumer brands, emphasizing the pivotal role of founder mindset and market fit in driving long-term success. Brands in this episode: Better Sour, Torchy's Tacos, Farmer Foodie, Monsoon Kitchens, Inc., Granny Squibb's, TITIN, Fancypants Baking Co., Singing Pastures, Athletic Brewing, Lucky Saint, 5-hour Energy, Ascent, Pole & Line, Fly By Jing, Siete, Wildwonder, Bachan's, Daily Crunch, Leisure Hydration, BodyArmor, Vitaminwater, NoBull

The team at 3 Tier Beverages breaks down hot trends in bev-alc heading into the summer selling season on the latest edition of the Brewbound Podcast.   3 Tier Beverages founder Donn Bichsel, consultant Danelle Kosmal and CGA VP Matthew Crompton share a complete look at trends in the off- and on-premise, including continued momentum for non-alcoholic beer, hard juice's rocketing growth and the growing simplicity movement within craft.    “The biggest opportunity for this summer and within the next year is just engaging new consumers and creating new drinking occasions,” Kosmal said of NA beer.    Kosmal also covers why craft lagers are working, how flavored lagers such as lime are performing and what opportunities still exist in the space. Bichsel cautions craft brewers against playing the pricing game with mainstream lager brands.    “When most of your revenue is coming from 4-packs, 6-packs and you start playing in the 12-packs, 15s, 18s, 24s, I think you're chasing a losing proposition,” he said.  “You've got to be very careful or be prepared to have a high price and just give up some of your turns.”   Kosmal and Crompton explore why ABV and style remain among the key factors driving consumer purchases. They also cover the three pillars of innovation growth – NA beer, flavor and craft line extensions – and explain why flavor is leading the way within new products, led by AriZona's Jumex Hard Nectar.   Before the conversation, Brewbound editor Justin Kendall and senior reporter Zoe Licata analyze 2024 craft brewery production data, which the Brewers Association released last week, including New Belgium leapfrogging Anheuser-Busch InBev's craft portfolio, big losses for Boston Beer, big gains for Athletic Brewing and the regional craft breweries leveling up.

What does it take to build a breakout non-alcoholic beverage brand in today's ultra-competitive drinks market? For George Youmans, co-founder and Chief Revenue Officer of Hiyo, it starts with a crystal-clear brand promise: a stress-relieving, mood-boosting sensation they call “the float.”In just three years, Hiyo has grown into a category leader, selling over 500,000 cases annually, with +212% year-over-year retail sales growth — making it the #1 contributor to growth in the functional-other beverage category, according to SPINS. With its USDA Organic formulation, a national rollout in 946 Target stores, and a recent minority investment from Constellation Brands, Hiyo is cementing its place as a top player in the fast-rising functional non-alc space.In this episode, George shares:How Hiyo went from a bootstrapped pandemic idea to tripling retail revenue last yearThe role of e-commerce in Hiyo's early success, including a 10X sales leap in year two and 3X in year threeWhy the “floaty feeling” — not just functional ingredients — became the emotional core of the brandHow the team leverages its 500K+ DTC customer base to drive velocity at retail with targeted geo campaignsWhy Hiyo prioritizes rate of sale over door count, aiming for sustainable growth over splashy expansionHow packaging design — based on Californian sunset palettes — became a brand differentiatorThe importance of staying operationally lean while growing fast — and what George learned from early forecasting mistakesHow event partnerships with EDC, HARD Summer, and Breakaway Music Festival support liquid-to-lips trial with over 300,000 festivalgoersWhy George believes Hiyo can be for hard seltzers and RTDs what Athletic Brewing is for beerLast Call: On Last Call, we dive into a new per-capita wine consumption map from Visual Capitalist and the NIAAA — and what it reveals about:Why wine consumption is lowest in the Midwest and SouthHow D.C. became the nation's most wine-loving "state"The surprising disconnect between income, control states, and wine salesWhy tasting room visitation may be dropping in California — but rising in states like Michigan and VirginiaDon't miss our next episode, dropping on June 4.For the latest updates, follow us:Business of Drinks:YouTubeLinkedInInstagram @bizofdrinksErica Duecy, co-host: Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry's most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies.LinkedInInstagram @ericaduecyScott Rosenbaum, co-host: Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. He currently serves as Portfolio Development Director at Distill Ventures. He was formerly the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor.LinkedInCaroline Lamb, contributor: Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners, a Michigan-based importer and distributor.LinkedInInstagram @borkalineSPONSOR: SWIG Partners is exclusively offering $100 off their supplier-distributor matchmaking fee when you mention the Business of Drinks podcast, or inquire via this link: ⁠https://www.swigpartners.com/businessofdrinksIf you enjoyed today's conversation, follow Business of Drinks wherever you're listening, and don't forget to rate and review us. Your support helps us reach new listeners passionate about the drinks industry. Thank you!

Guest Bio: Tyler Etheridge is an event hospitality planner at Tuffet NYC, a one-of-a-kind venue that brings together artisanal cheeses, cured meats, craft beers, and cocktails in a cozy yet lively setting. Tuffet is more than just a bar; it's a place for work, casual meetings, celebrations, and unforgettable moments. Tyler's passion for hospitality and his love for his vibrant city also fuel his commitment to active transportation, which he integrates into his everyday life in New York City. Learn more about Tuffet NYC: Tuffet NYC Website Episode Title: Engaging in Active Transportation, with Tyler Etheridge Description: In this episode of the Elevate Yourself podcast, Rob sits down with Tyler Etheridge, an event hospitality planner at Tuffet NYC, for a conversation on the power of active transportation and how it shapes Tyler's life in New York City. Tyler shares his personal journey and how his passion for active transport began—whether it was biking in college, walking when others took the bus, or driving a stick shift car. He offers valuable insights into how a commitment to active transport can lead to a more sustainable and fulfilling lifestyle. Tyler defines active transport and explains why it goes beyond simply avoiding driving a car. He also talks about how New York City's layout and transportation systems dictate routes and how the city's infrastructure presents both challenges and opportunities for those relying on alternative transportation. As a long-time NYC resident, Tyler shares how he navigates the city's transportation barriers and facilitators, thriving in the hustle and bustle of the Big Apple. He wraps up the conversation with practical, low-hanging transportation tips that listeners can start incorporating into their daily routines to engage more in active transport. Tyler also answers rapid-fire questions about the one thing he does daily that elevates his life, how his thinking has evolved this year, and the small changes he's made that have had a big impact on his life and work. The Elevate Yourself Podcast is brought to you in partnership with Athletic Brewing. Use code ELEVATE30 for 30% OFF your first online order at checkout!

This week the gang checks in with Athletic Brewing co-founder Bill Shufelt on hot topics for non-alc beer at midpoint ‘25, from how they're preparing for summer, to what giant new brands like Mich Ultra Zero mean for the category. Athletic partner Walker Hayes of “Fancy Like” fame joins the pod too. =================================Our 3 Daily Bev-Alc Trade Publications: https://beernet.com/Watch on Youtube: https://www.youtube.com/@BeerNetRadio/videosPodcast feeds - Audio: https://creators.spotify.com/pod/beernetradio=================================About Us:Beer Business Daily / Wine & Spirits Daily publisher Harry Schuhmacher joins his editors and bev-alc industry guests once a week as they grok the beer and beverage business issues of the day. Like and subscribe; it's free.-Our Three Daily Bev-Alc Trade Publications: https://beernet.com/-Twitter: @beerbizdaily#beernews #beerindustry #beer #beerbusiness

James Beard Award-winning chef Chris Shepherd made his name celebrating Houston's diverse food culture but his impact hasn't stopped there. In this episode, Chris shares how his passion for cooking evolved into a deeper calling. After witnessing firsthand (and hearing countless stories about) the unique challenges faced by service industry professionals, he founded the Southern Smoke Foundation to support those needs. The impact was immediate and Chris hasn't looked back. Chris has stepped away from the restaurant world to focus full-time on the nonprofit, which has since distributed over $14 million to industry professionals in crisis.We dive deep into stories of adaptability, the state of mental health in the food world, and how Aftershift, a collaboration brew with Athletic Brewing, is celebrating the resilience of the food service industry

Episode Title: Sleep, Stress, and Exercise for Mental Health with Cognitive Neuroscientist, Justin Verlinden Description: In this episode of the Elevate Yourself podcast, Rob is joined by cognitive neuroscientist, Justin Verlinden, to explore the intersection of sleep, stress, and exercise on mental health. Justin provides valuable insights into how exercise-induced stress impacts the body and how sleep plays a crucial role in helping our bodies recover and recalibrate. Since Justin's last appearance on the show, he's been busy uncovering new findings in his field, and he's excited to share what he's learned. He dives into the science of exercise's effects on stress and how sleep can help us process and recover from it. He also touches on an important question: Does the timing of exercise impact sleep quality, and how does core temperature come into play? As we wrap up the episode, Justin answers rapid-fire questions, giving us a personal peek into his daily routines, insights, and how his thinking has evolved since his last visit. Justin's Bio: Justin Verlinden is a Cognitive Neuroscience PhD Candidate co-mentored by Dr. Lauren Whitehurst and Dr. Jessica Weafer (formerly at University of Kentucky, presently at Ohio State University). Whose research to-date has been centered on the following topics: Sleep as a treatment target for at-risk drinking Sex differences in the relationship between sleep and alcohol use Next-day consequences of drinking on cognition With the help of his mentors and collaborators, he has received training in and utilized a variety of research modalities and skills throughout his career, including: Intravenous alcohol administration Alcohol skin biosensors Polysomnography Actigraphy At-home diaries R programming Feel free to reach out to him via email (justinverlinden@uky.edu) or on IG (@_veezy13) if you would like to learn more about him or his work. He's always happy to nerd out over science :) Selected Publications: Verlinden, J.J., Moloney, M.E., Vsevolozhskaya, O.A., Whitehurst, L.N. and Weafer, J., 2025. Indirect effects of perceived stress and depression on the relationship between insomnia symptoms and hazardous drinking. Alcohol 123: 1-9. https://doi.org/10.1016/j.alcohol.2025.01.001 Verlinden, J.J., Moloney, M.E., Vsevolozhskaya, O.A., Ritterband, L.M., Winkle, F., and Weafer, J. 2023. Effect of a digital cognitive behavioral therapy for insomnia on sleep and alcohol consumption in heavy drinkers: A randomized pilot study. Alcohol Clinical and Experimental Research 47(12):2354-2365. https://doi.org/10.1111/acer.15209 Verlinden, J.J., Moloney, M.E., Whitehurst, L.N., and Weafer, J. 2022. Sex differences in the association between poor sleep quality and alcohol-related problems among heavy drinkers with insomnia. Frontiers in Behavioral Neuroscience 16:875168. https://doi.org/10.3389/fnbeh.2022.875168 Fadel, L.C., Patel, I.V., Romero, J., Tan, I., Kesler, S.R., Rao, V., Subasinghe, S.A., Ray, R.S., Yustein, J.T., Allen, M.J., Gibson, B.W., Verlinden, J.J., Fayn, S., Ruggiero, N., Ortiz, C., Hipskind, E., Feng, A., Iheanacho, C., Wang, A., and Pautler, R.G. 2022. A mouse holder for awake functional imaging in unanesthetized mice: Applications in 31P spectroscopy, manganese-enhanced magnetic resonance imaging studies, and resting-state functional magnetic resonance imaging. Biosensors 12(8): 616. https://doi.org/10.3390/bios12080616 The Elevate Yourself Podcast is brought to you in partnership with Athletic Brewing. Use code ELEVATE30 for 30% OFF your first online order at checkout!

In this episode of Without Compromise we sit down with Ryan Chao, President of Rails to Trails Conservancy (RTC), to explore the transformative power of trails, not just as places to recreate, but as vital community infrastructure. With a background in architecture and community development, Ryan shares how his personal journey led him to advocate for a nation connected by trails. From biking and skiing with his family to navigating policy and equity challenges, Ryan offers a compelling look at how trails support health, economic opportunity, and environmental resilience across urban, rural, and suburban communities alike.We also dive into Celebrate Trails Day and RTC's partnership with Athletic Brewing through the Two for the Trails program, Athletic's cornerstone initiative that supports trails across the country and world. Whether you're a lifelong trail user or just starting to explore the outdoors, this conversation will leave you inspired to get involved and advocate for accessible, connected open spaces for all.

Bronze Sword Replication Project - Inspired by a 3,400-year-old bronze sword found in South Central Germany in 2023Lost PLA Method - Similar to the lost wax method for metal castingCybertruck Experience - Family rented and drove Tesla's CybertruckGlowing yeast experimentCRISPR experimentDNA athleticism gene testingVoyage of the Southern Sun - Book by Michael Smith about flying around the world in an ultralight aircraftLike War - Book about social media's impact on global politics and warfareAbundance by Ezra Klein - Audiobook being listened to by hostsAcquired Podcast - Episode on MeituanRadiohead - Music being enjoyed in the biology labHeracles and the Trojan War - Historical/mythological reference point for the bronze sword eraNon-alcoholic beers - Athletic Brewing, Partake, and Sober Carpenter brands mentioned

The New England OCR Expo returned for its 4th year and it was the second time being at the venue of Ultimate Obstacles! Katelyn spent the whole time at our table trying to get some more people to follow our social media and subscribe to the show. Mike spent the entire event interviewing all the vendors, some athletes, and plugged into the speakers for the speeches, and awards.  The day went by way too fast and there were easily 20+ people who we wish we interviewed to have on the show as well! This episode is part 1 of 2 and mostly has vendors interviews (see time stamps for specifics) while part 2 will have the Teddy Bear Crawl announcement, speeches, awards, and about 9 more interviews! Start – 5:27 – Intro 5:27 – 10:24 – Quick News 10:24 – 12:14 – Content Preface 12:14 – 2:15:09 - Interviews (MMB Performance Coaching, Run Slower, Isagenix, The Plunge Experience, OCR Buddy, Clear Path for Veterans, Vermont Rocks, Giv Soft Butter, Operation Enduring Warrior, Underdog Fitness, Engineer Nutrition, Bella Visions and Taureau Media Group, Bartlett Design, Obstacle Wonderland, Epic Race Training, Athletic Brewing, Oscar Mike, It Starts Here Fitness, Lionhearts Fitness, Jamie Gillon, Max Body Solutions, Dan McDonald from Tough Mudder and Spartan Race, Savage Race, Neighborhood Ninjas, Evan Perperis, and Teddy Bear Crawl) 2:15:09 – End – Outro Next weekend we will be releasing part 2 of our coverage of the New England OCR Expo!  ____ News Stories: Helix Obstacle Going to Spartan Middle East Community Still Waiting for Deka World Championship Shirts, Medals, and Awards Rebecca Hammond Returns to Hybrid Racing Spartan US National Series Race Charlotte Sprint Podiums Spartan Mexico National Series Race Acapulco Sprint Podiums Spartan Stadium Los Angeles Podiums Tuscaloosa Gauntlet Podiums Spartan Honor Series San Diego Super Podiums Deadlift Mile Secret Link Morning Run Secret Link Hand Greeting Secret Link Dad Jokes Secret Link Pet Seagull Secret Link ____ Related Episodes: 164. 1st Annual New England OCR Expo Preview with Steve “Bacon” Martin! 165. New England OCR Expo and Party! 320. The Return of the New England OCR Expo with Steve “Bacon” Martin! 323. The Second New England OCR Expo with Vendors! 381. New England OCR Expo! (Part 1: Vendors) 382. New England OCR Expo! (Part 2: Athletes, Speeches, and Staff) 431. The Return of FIT Challenge with Athletes and Robb McCoy! ____ The OCR Report Patreon Supporters: Jason Dupree, Kim DeVoss, Samantha Thompson, Matt Puntin, Brad Kiehl, Charlotte Engelman, Erin Grindstaff, Hank Stefano, Arlene Stefano, Laura Ritter, Steven Ritter, Sofia Harnedy, Kenny West, Cheryl Miller, Jessica Johnson, Scott "The Fayne" Knowles, Nick Ryker, Christopher Hoover, Kevin Gregory Jr., Evan Eirich, Ashley Reis, Brent George, Justin Manning, Wendell Lagosh, Logan Nagle, Angela Bowers, Asa Coddington, Thomas Petersen, Seth Rinderknecht, Bonnie Wilson, Steve Bacon from The New England OCR Expo, and Robert Landman. Sponsored Athletes: Javier Escobar, Kelly Sullivan, Ryan Brizzolara, Joshua Reid, and Kevin Gregory! Support us on Patreon for exclusive content and access to our Facebook group Check out our Threadless Shop Use coupon code "adventure" for 15% off MudGear products Use coupon code "ocrreport20" for 20% off Caterpy products Like us on Facebook: Obstacle Running Adventures Follow our podcast on Instagram: @ObstacleRunningAdventures Write us an email: obstaclerunningadventures@gmail.com Subscribe on Youtube: Obstacle Running Adventures Intro music - "Streaker" by: Straight Up Outro music - "Iron Paw" by: Dubbest  

CMO Andrew Katz on expanding availability and withstanding new competition

In this episode of The Speed of Culture, Andrew Katz, CMO of Athletic Brewing Company, explores how the brand is redefining the beer industry with nonalcoholic brews. They discuss consumer trends driving the shift away from alcohol, the importance of brand storytelling, and how Athletic Brewing is scaling through strategic marketing and distribution. Tune in to hear how Athletic Brewing is capturing market share and winning over drinkers—one can at a time.Follow Suzy on Twitter: @AskSuzyBizFollow Andrew Katz on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

In this inspiring episode of Without Compromise, we sit down with Liz Wian, Chief Development Officer of Girls on the Run International, to explore the power of movement, mentorship, and mission-driven partnerships. Liz shares her journey from craft beer to nonprofit leadership and how her personal connection as a mother to a GOTR girl fuels her passion for empowering young women. We discuss the impact of the innovative Girls on the Run curriculum, which combines running and physical activity with confidence-building impact, as well as the organization's collaboration with Athletic Brewing's annual Women's History Month brew, Trailblazer. Liz also offers insights on leadership, relationship-building, and the importance of supporting women-led ventures. Tune in for an uplifting conversation about forging new paths, creating lasting impact, and celebrating the trailblazing women and girls shaping the future.Learn more about Girls on the Run and our annual Women's History Month brew, Trailblazer, here.

Food as Medicine: A Nutritional Approach to Health with CPT Franklin Muntis, PhD, RD, CSCS Description: In this episode of the Elevate Yourself podcast, Rob sits down with Franklin Muntis, PhD, RD, CSCS, a registered dietitian and officer in the United States Army. Franklin shares his inspiring origin story, detailing his education, background, and training that have shaped his career. His unique blend of clinical work, coaching experience, and research allows him to effectively translate evidence-based nutrition into practice, especially in the context of military service members and their families. As March marks National Nutrition Month, Franklin delves into the concept of food as medicine, discussing how individuals can use nutrition to improve their health. He shares his expertise on nutritional strategies for Type 1 Diabetes (T1D) and broader diabetes management, offering actionable insights on how diet plays a key role in managing this chronic condition. Franklin also explores the role of food in muscle growth, heart health, and weight loss, breaking down the science behind how what we eat can fuel optimal performance and recovery. He wraps up the conversation with his top 3 "low-hanging fruit" nutritional action items—simple yet effective steps that anyone can take to achieve better health 80% of the time. Whether you're looking to improve your nutrition for better health or seeking practical advice on how to implement sustainable changes, this episode provides expert guidance on the transformative power of food. Franklin Muntis PhD, RD, CSCS Is a registered dietitian and an officer in the United States Army. In his role at the Brooke Army Medical Center, he provides evidenced-based nutrition education and support to improve health outcomes for military service members, retirees, and their families. He is also a NSCA certified strength and conditioning specialist and tactical strength and conditioning facilitator and has experience working as a strength and conditioning coach. This experience helps to inform his understanding of the physical demands that soldiers experience in the performance of their duties and how a nutritious diet can complement their physical training and help them recover to perform at the highest levels. Grad School Magazine Feature CPT Muntis' publication A High Protein Diet Is Associated with Improved Glycemic Control Following Exercise among Adolescents with Type 1 Diabetes The Elevate Yourself Podcast is brought to you in partnership with Athletic Brewing. Use code ELEVATE30 for 30% OFF your first online order at checkout!

In a world where adult beverages have long been synonymous with alcohol, Bill Shufelt saw something different—a cultural and economic opportunity hidden in plain sight. He successfully navigated the startup ecosystem--scaling, manufacturing, building, and financing his company. Bill's company, Athletic Brewing, has attracted funding from top-tier investors like General Atlantic, Keurig Dr Pepper, Blake Mycoskie, and Lance Armstrong.

Dry January 2025 has commenced, but how measurable were effects on beer sales across grocery retailers? According to NielsenIQ sales data, non-alcoholic beer scored a record-high 4.2% share of all beer sold through grocery retailers in January. Moreover, non-alcoholic beer saw slightly more than 20 percent YoY volume growth last month…compared to the six percent YoY decline seen by the traditional beer category. Over the past three years, Dry January non-alcoholic beer sales across grocery retailers have grown 138%...with the marketplace doubling to over 150 brands selling non-alcoholic beers. But even with that heightened level of competition, the non-alcoholic beer category leader, Athletic Brewing has continued its dominance by again achieving Dry January top-seller status in 2025…successfully outselling non-alcoholic product variants from beer giants from Anheuser-Busch and Heineken.

In this episode, we sit down with professional fisherman Justin Lucas to talk about the early trips with his grandfather that hooked him on his career path, and how he's been so successful in tournament fishing for the past 15 years. Justin shares how his passion for fishing aligns with Athletic Brewing's commitment to an active, balanced lifestyle. He dives into his journey as a competitive angler, the importance of staying sharp on and off the water, and why he believes in the non-alcoholic craft beer movement.Whether you're an avid angler, a fan of the sport, or just love a good success story, this conversation offers insight into a world we've never explored on Without Compromise before. Tune in for an inspiring discussion about dedication to your craft, innovation, and enjoying the best of life on and off the water. 

Chronic Disease Prevention Tactics Description: In this episode of the Elevate Yourself podcast, Rob is joined by Danae Gross, MS, RDN, LDN, a leading expert in chronic disease prevention. Danae kicks things off by sharing her origin story, detailing her education, background, and training that have shaped her impactful career in clinical work and research. With a deep understanding of translational science, she discusses how her clinical training uniquely positions her to bridge the gap between research and real-world applications. As February marks National Heart Health Month, Danae dives into essential prevention tactics for chronic diseases, offering her insights on how diet, movement, sleep, social networks, genetics, and medication all play crucial roles in promoting long-term health. She also tackles an important question: How can individuals offset less-than-ideal genetics or past health behaviors to positively impact heart health moving forward? Whether you're looking to make positive changes to your lifestyle or understand the science behind chronic disease prevention, this episode is packed with expert advice you won't want to miss. The Elevate Yourself Podcast is brought to you in partnership with Athletic Brewing. Use code ELEVATE30 for 30% OFF your first online order at checkout!

Meet Bill Shufelt, the visionary co-founder of Athletic Brewing, who transformed a simple “Why Not Now?” moment into a game-changing movement in the beverage industry. Bill shares his incredible journey of leaving a stable hedge fund career to create a non-alcoholic beer brand that's now leading a cultural shift toward mindful drinking.   In this episode, you'll hear about a pivotal dinner conversation with his wife that sparked Bill's bold leap into entrepreneurship, the personal transformation that fueled his passion for moderation, and how he built a brand that's not just about great beer but about impact, community, and purpose.   Amy Jo and Bill dive deep into the mindset behind disrupting a centuries-old industry, the power of consistency over chaos, and how sticking to his “slow and steady” approach led Athletic Brewing to become a #1 selling beer. These tips alone are a must-have for entrepreneurs.   From navigating investor rejections to becoming a B Corp with a mission, Bill's story is a masterclass in purpose-driven leadership. Whether you're an aspiring entrepreneur, a fan of Athletic Brewing, or simply love a great underdog success story, this conversation is packed with lessons on passion, patience, and the power of asking, “Why Not Now?”.   Learn more about Bill and Athletic Brewing: https://athleticbrewing.com/   Get Amy Jo's newsletter: amyjomartin.com/newsletter Watch Amy Jo's Speaking Reel: amyjomartin.com/speaking Learn more about Renegade: www.renegade.global/ Learn more about the Renegade Accelerator: www.renegadeaccelerator.com   Follow Amy Jo…   Instagram: www.instagram.com/amyjomartin/ X/Twitter: twitter.com/amyjomartin Facebook: www.facebook.com/AmyJoMartin/ YouTube: www.youtube.com/@AmyJoMartinRenegade Why Not Now? Instagram: www.instagram.com/whynotnow/ Buy Amy Jo's book: amyjomartin.com/book Follow Renegade Global: www.instagram.com/renegade_global

A replay of my interview from a few weeks back with Ann Reilly the Executive Director of The NYC Brewers Guild. NYC Brewed kicks off next Saturday Feb 22 from 3-7:30 pm at Industry city. News from Athletic Brewing, Virgin Craft Beer, Alesmith, Dogfish Head and The Grateful Dead team up for a new pale ale. Changes at Ironbound Cider. Big tariffs on steel and aluminum and how they will affect the price of beer and more. Suds and Duds too. See omnystudio.com/listener for privacy information.

In this episode, we catch up with triathlon stars and Athletic Brewing ambassadors Ben Kanute and Jackson Laundry as they navigate major transitions ahead of the new season. Ben shares his excitement about an upcoming move that will reshape his training environment and push him to new heights. Meanwhile, Jackson opens up about the injury that has sidelined him, offering a candid look at the battles that come with injury recovery. Both athletes reflect on how these changes are shaping their preseason approach and what they mean for their 2024 goals.Beyond their personal journeys, we discuss the broader challenges of preseason preparation—balancing training, responsibilities, and the constant evolution required to stay competitive. Ben and Jackson share insights into their mindset during uncertain times and how they stay focused on long-term success. Whether you're an athlete facing your own hurdles or just a fan of the sport, this conversation delivers an honest and inspiring look at the resilience it takes to perform at the highest level. Find out more about Athletic Brewing and where to buy at athleticbrewing.com.

Like the effervescent bubbles in her sparkling wine, Emily Heintz believes that true quality always rises to the top. Emily is the visionary behind Sèchey, a dynamic platform that includes a luxury dealcoholized wine brand, a dry bottle shop in South Carolina, and a thriving DTC business offering a wide range of alcohol analogs. Sèchey also curated Target's non-alcoholic adult beverage set, bringing elevated options to the mass retailer's shelves. Sèchey's strategic direction and impressive momentum caught the attention of InvestBev, a private equity firm specializing in adult beverages. In August, InvestBev made an undisclosed investment in the company, with founder Brian Rosen praising Sèchey for having “gotten farther with less than anyone else we've seen.” In this episode, Emily joins us for a dive deep into her vision for Sèchey and the journey of building the brand. Framed around a series of true or false questions, Emily discusses the key factors driving the growth of the non-alcoholic beverage category, how Gen Z and Millennial lifestyles are shaping awareness and trial, and why she believes the founder's voice is the most essential tool in connecting with customers. Show notes: 0:25: Emily Heintz, Founder & CEO, Sèchey – Emily and Ray sample some of Sèchey's sparkling wine, before she discusses her inspiration to start the company, whether her lack of experience in beverages impacted the company early on and why NA wine has the biggest upside among alcohol analogs. She also talks about what's driving traffic in Sèchey's retail store, whether category growth is directly tied to negative health effects of alcohol, and the gap between millennials and Gen Z consumers' perception of wine. Emily also highlights Sèchey's partnership with Target, her perspective that the future of NA beverages isn't in liquor stores, why she's only somewhat concerned about lower quality options in the space, and why she believes that the first adult beverage for younger generations should be a non-alcoholic one. Brands in this episode: Sèchey, Athletic Brewing, Ghia, Kin Euphoric, Tost, Blind Tiger, Ritual Zero

While Athletic Brewing may today be known as one of the fastest-growing breweries the craft beer industry has ever seen, its origins were more deliberate and intentional, with a rollout strategy that stayed local for as long as possible. Bill Shufelt's founder story goes back nearly a decade, and in those early years he carefully constructed a foundation that would serve the company well as it emerged as one of the faces of a new mindset around adult drinking.In this episode we talk with Bill on a variety of topics, including: Athletic Brewing's role in today's evolving drinking habits, and how quality and culture are table stakes for the company.The 18-24 month process they went through to come up with the brand name (including what the backup name would have been had "Athletic" not been available). The importance of Dry January in getting in front of a new audience, regardless of how consumers may choose to interact with the category.Which Athletic brews and seasonals Bill enjoys the most, and what's in his refrigerator at home.Advice for fellow NA entrepreneurs on the best way to achieve scale, balancing the need to learn from mistakes with a desire to grow quickly.Mentioned in this episode:Athletic BrewingHow I Built This Podcast (Bill Shufelt episode)Adult Non-Alcoholic Beverage Association (ANBA)We'd love your feedback!

If you're ready to embrace growth, learn from real-world trial and error, and discover how to align your practice with your core values, this episode of The Practice of Therapy Podcast is a must-listen. Dr. Carlos Garcia takes us behind the scenes of his inspiring journey from navigating the unknown as a new practice owner to building a thriving, value-driven business. With insights on everything from mastering financial metrics to fostering a human-centered approach, Dr. Garcia's story is packed with actionable takeaways and a refreshing dose of authenticity. Tune in to learn how to turn challenges into opportunities and create a practice that truly reflects your vision! Resources Mentioned In This Episode Read the full show notes here Use the promo code "GORDON" to get 2 months of Therapy Notes free The Practice of Therapy Collaborative The PsychCraft Network The Practice of Therapy Community Mental Health Wear TN Tampa Counseling and Wellness Tampa Counseling and Wellness on Instagram Tampa Counseling and Wellness on Facebook Dr. Garcia on LinkedIn Follow Dr. Garcia on Instagram Meet Dr. Carlos Garcia Dr. Carlos Garcia is a Licensed Clinical Psychologist, Coach, Author and Speaker who is dedicated to helping individuals unleash their full potential through high performance counseling, coaching and consulting. He is also the Founder of Tampa Counseling and Wellness, a private practice in Tampa, FL that provides therapy and wellness services to individuals looking to positively transform their lives. He is also the Founder of The Mastery Group, a company that provides individuals and organizations with the tools to take their leadership and performance to the next level. In addition to leading these two companies, Dr. Garcia also functions as a Human Performance Specialist for O2X, a company that provides comprehensive, science-backed programs to hundreds of police and fire departments nationwide, including federal agencies and the military. Dr. Garcia received his bachelors and doctoral degree at Nova Southeastern University and completed his internship at Rutgers University. Dr. Garcia also served in the armed forces as a United States Marine and as a firefighter and paramedic prior to receiving his doctorate degree. Dr. Garcia draws on his years of experience in both military and professional organizations to teach individuals how to become more masterful leaders and performers. He has worked with multiple Fortune 500 companies and government agencies. Past clients include members of the CIA, Secret Service, and other top military groups, as well as organizations such as JP Morgan Chase, Cigna, Exelon, Progressive Auto Insurance, Athletic Brewing and Williams-Sonoma. His passion lies in helping others grow and create meaningful and lasting change in their lives. Dr. Garcia strives to help people utilize their natural talents to build a happier and more successful life. 

Building a System for Consistent Success Description: In this episode of the Elevate Yourself podcast, Rob sits down with Winston to explore his journey from Major League Soccer to the entertainment industry and fitness world. Winston shares how his positive perspective and attitude towards others fuel his love for life and how mindfulness practices keep him grounded. Discover how Winston structures his day to maintain a system of success, and get valuable insights into his eating habits and fitness routines that help him stay lean and fit. He also opens up about how he achieves his legendary core workouts on Instagram and provides expert advice on the ab wheel/roller in this month's listener question segment. Additionally, Winston reflects on how his thinking has evolved over the past two years and the strategies he's developed to elevate his own system for consistent success. Whether you're looking to optimize your fitness, mindset, or daily routine, this episode is packed with actionable takeaways to help you thrive! You can follow Winston on IG: @winstongmarshall The Elevate Yourself Podcast is brought to you in partnership with Athletic Brewing. Use code ELEVATE30 for 30% OFF your first online order at checkout!

Athletic Brewing founder Bill Shufelt turned non-alcoholic beer into a treat, not a sacrifice. He explains what's next. Jack previews earnings and Jackson drops a sneeze-guard bombshell. Learn more about your ad choices. Visit megaphone.fm/adchoices

“  I never lost my ability to breathe. I never lost completely my ability to swallow. We had to adjust things for a little while. But I am a huge believer that being as fit at that moment as I was going to be all year—I needed that to get through what I got through and to be able to get up and moving again so quickly.”   Lynn Rogers had completed one IRONMAN triathlon and was training for another when her hands started to go numb. Next, it was her feet and her tongue. In the end, she'd be paralyzed from the chest down—the consequence of a progressive, chronic autoimmune disease called chronic inflammatory demyelinating polyradiculoneuropathy (CIDP).    Lynn entered rehab at the very hospital where she was working as a brain scientist, and though she regained her ability to walk and eventually to run, that was just the first step along a very long and bumpy road.    Through it all—successful treatments and failed ones, daily symptoms like numb and tingling hands and feet interspersed with more serious flares—she's continued competing. But now, her training is infused with a far greater purpose. She credits the fitness and functionality she had when she got sick for facilitating her recovery, and the joy and community she finds in sport for making each day all the more meaningful.    Lynn is an ambassador for Athletic Brewing, which in 2024 released an incredible documentary called Inches to Miles that chronicles her journey (and that of two other amazing athletes) to IRONMAN Lake Placid. In this episode—and the film—you'll learn the meaning behind Lynn's powerful mantra, “This is what we're doing now” and truly understand how, when it comes to chronic illness, there's always another chapter to the story.   Resources/links: Lynn's website, Instagram Inches to Miles trailer and full movie A Runner's World article Cindy wrote about Lynn in 2018   A huge thank you to LEVER Movement, the exclusive sponsor of season 8 of The Injured Athletes Club podcast! The LEVER system is an innovative way to reduce your body weight, and the impact on your joints, while exercising on a treadmill. Use the code “TIAC20” to get 20% off your purchase.    You can subscribe to The Injured Athletes Club on Spotify, Apple Podcasts, Audible, Amazon Music, or wherever you get your podcasts, and if you like what you hear, please leave us a rating or a review in Apple podcasts. That helps other injured athletes find the show.   To access more resources for injured athletes: Buy Rebound: Train Your Mind to Bounce Back Stronger from Sports Injuries —now available as an audiobook! Buy Injured Athletes Club merchandise, including hoodies, stickers, patches, journals, mugs, hats, and gift cards Access webinar videos, mental rehab e-courses, and more great resources for injured athletes while supporting our work Join The Injured Athletes Club mailing list, for news and updates Join The Injured Athletes Club Facebook group, for support and camaraderie Like The Injured Athletes Club Podcast Facebook page, for the latest episodes Email us at hello@injuredathletesclub.com with questions, guest suggestions, or other feedback   DISCLAIMER: This content is for educational & informational use only and & does not constitute medical advice. Do not disregard, avoid or delay obtaining medical or health related advice from your health-care professional because of something you may have heard in an episode of this podcast. You should not rely on this information as a substitute for professional medical advice, diagnosis or treatment. Please consult with a qualified medical professional for proper evaluation & treatment. Guests who speak on this podcast express their own opinions, experiences, and conclusions, and The Injured Athletes Club podcast hosts nor any company providing financial support endorses or opposes any particular treatment option discussed in the episodes of this podcast and are not responsible for any actions or inactions of listeners based on the information presented. The use of any information provided is solely at your own risk.  

Back in 2025! The US Surgeon General released an announcement that consumption of alcohol can lead to cancer and recommends a potential warning statement be put on labels. The guys discuss if this is needed and if it would actually hurt sales. Take a break from alcohol with Athletic Brewing. Follow United We Drink on their social media channels. BlueSky Instagram Facebook Threads

In this inspiring episode, Francesca explains how Hypnobreathwork can unlock your life's purpose and connect you to your intuition. Breathwork is a powerful modality and you will learn why and how to use it in this conversation. Francesca, who is a transformational coach and author of Unblock Your Purpose, shares her journey from corporate success to finding deeper meaning in life and helping others uncover their true potential. We dive into her groundbreaking methods, including hypnosis and somatic healing, to how to break-free from limiting beliefs and heal emotional blocks and traumas. We also go deep into how to use breathwork to reconnect to your purpose. Such a powerful conversation! Share this episode with a friend. Subscribe: https://www.youtube.com/@michelelamoureux Follow + Listen, + Review: APPLE PODCASTS Follow + Listen, + Review: SPOTIFY PODCASTS   Join Michele's Newsletter + Get a List of 52-Selfcare Tips Website: https://francescasipma.com/ Book: Unblock Your Purpose: Breathwork, Intuition, and Flow State  Mastry App IG: https://www.instagram.com/francescasipma/?hl=en Living in the Light Book by Shakti Gawain   Guest Bio: Francesca Sipma is the founder and CEO of Mastry, the creator of HypnoBreathwork®, and an international speaker. Born to a Vietnamese mother and a Dutch father, she worked in advertising and marketing for top global brands before seeking out spiritual modalities on a multicontinent self-exploration journey. In 2020 she developed Hypnobreathwork and began offering courses and training programs for C-suite executives, world-renowned producers, celebrities, artists, and athletes. She has led sessions for Deloitte, Snap, Upwork, Athletic Brewing, and more. Her work has been featured by Bloomberg, Forbes, Entrepreneur, and Fast Company. She lives in San Diego.

Francesca Sipma shares breathwork practices to help access more purpose and flow. — YOU'LL LEARN — 1) How breathwork leads to greater clarity 2) The science supporting breathwork 3) The most important question to ask yourself Subscribe or visit AwesomeAtYourJob.com/ep1023 for clickable versions of the links below. — ABOUT FRANCESCA — Francesca Sipma is the author of Unblock Your Purpose: Breathwork, Intuition, and Flow State. She is the founder and CEO of Mastry, the creator of HypnoBreathwork®, and an international speaker who offers courses and training programs for C-suite executives, world-renowned producers, celebrities, artists, and athletes. She has led sessions for Deloitte, Snap, Upwork, and Athletic Brewing, and her work has been featured by Bloomberg, Forbes, NBC, and ABC. She lives in San Diego.• App: Mastry • Book: Unblock Your Purpose: Breathwork, Intuition, and Flow State • Instagram: @francescasipma • Website: FrancescaSipma.com — RESOURCES MENTIONED IN THE SHOW — •Study: “Brief structured respiration practices enhance mood and reduce physiological arousal” by Melis Yilmaz Balban, Eric Neri, Manueal M. Kogon, et al. •Book: Steve Jobs by Walter Isaacson •Past episode: 954: Rewriting Your Source Code: How to Identify and Cure the 12 Patterns Holding You Back with Dr. Sam Rader •Past episode: 957: How to Push Past Discomfort and Expand Your Comfort Zone with Dr. Marc Schoen— THANK YOU SPONSORS! — • Acorns. Start saving and investing for your future today with Acorns.com/awesome • Earth Breeze. Get 40% off your subscription at earthbreeze.com/AWESOME• Lingoda. Get a 10% discount and up to 45 free classes with the code AWESOME2025 or https://try.lingoda.com/awesome2025See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is booze so bad that it should come with a warning label? The U.S. Surgeon General thinks so and has advised Congress to act.  What, if any, impact would potential legislation have? The hosts discuss. This episode also features an interview with Julie Cielo, the founder of pioneering non-alcoholic cocktail brand Ferm Fatale, who talks about the successes, missteps and eventual closure of her company. Show notes: 0:25: Marina Mike. Damp Jacqui. Vegas Craven. Aisle Ray. VIPers. Dunkin' Pits. Bad Booze. Bull Blood. – Ray thought John was doing Dry January, but it's another Craven (and Jacqui, sort of) that's off the sauce. Did we see Mike surf in MDR? You may see John and Ray in Las Vegas and San Diego in a few days. Just as Ray will never sit in a middle seat, Patagonia Provisions never misses. Which of us had dreams of launching a better-for-you soda brand in college? The answer is in our newsletter. Does the world need a Boston cream donut-scented conditioner or orange soda shampoo? Target and Walmart buyers say YES. Are government officials unfairly demonizing alcoholic beverages? What about sugar? Good questions, and we have answe… well, opinions. John mixes up a fresh batch of bull blood-infused beverages before Jacqui gives a ‘fiend a chance and Mike sweats from eating spicy cookies. 32:59: Interview: Julie Cielo, Founder, Ferm Fatale – Launched in 2015, Ferm Fatale was conceived as an “alternative social beverage” designed for health-conscious consumers and marketed as a mixer or a drink that could be served on its own. In the years that followed, the brand's positioning and packaging evolved to align with growing interest in sober living and rising demand for alcohol analogs. While Ferm Fatale built a significant online business and was carried by natural retailers in Southern California, including Erewhon, the brand faced operational and financial challenges that were difficult to overcome. Last year, Julie made the decision to shut down the company. Brands in this episode: Magic Cactus, Brez, Patagonia Provisions, Deschutes, Athletic Brewing, Jarritos, Dunkin', Cafiend, Barbarian Water, Bang, AI Energy, Talkback Shortbread, Ferm Fatale

Ready to release your childhood blocks, achieve flow state and discover your purpose for success and fulfillment? Tune in for an inspiring discussion with Francesca Simpa on her new book Unblock Your Purpose: Breathwork, Intuition, and Flow State.  Moments with Marianne airs in the Southern California area on KMET1490AM & 98.1 FM, an ABC Talk News Radio affiliate!Francesca Sipma is an author, founder and CEO of Mastry, the creator of HypnoBreathwork®, and an international speaker who offers courses and training programs for C-suite executives, world-renowned producers, celebrities, artists, and athletes. She has led sessions for Deloitte, Snap, Upwork, and Athletic Brewing, and her work has been featured by Bloomberg, Forbes, NBC, and ABC.  http://www.FrancescaSipma.comFor more show information visit: www.MariannePestana.com

In this heartfelt and thought-provoking episode, I sit down with my longtime friend Christina Jelesky to discuss our journeys of becoming sober curious. From wild college nights to the reflective moments in our 20s and 30s, we explore the evolution of our relationship with drinking and the profound impact it has had on our lives. Together, we delve into the health challenges that pushed us to reexamine our choices, the sometimes surprising reactions from others, and the internal conflicts we've faced along the way. We share candid stories about navigating weddings, reunions, and social gatherings without alcohol and the clarity that comes from asking the questions, "Why am I drinking?" and "What is it adding to my life?" We also celebrate the joys of the sober curious lifestyle, including our favorite mocktail brands and non-alcoholic beverages like Curious Elixirs, Topo Chico, Athletic Brewing, Bero, and more. Whether you're exploring a sober curious path or just seeking inspiration, this episode invites you to get curious and embrace the possibilities of life beyond alcohol.   Important Note: If you or someone you know is struggling with alcohol use, please seek support from a mental health professional or contact your nearest Alcoholics Anonymous (AA) group. There are resources and communities ready to help you on your journey to wellness. You don't have to navigate it alone. ___________________________ Topics Discussed: College drinking culture and its impact Navigating drinking in our 20s and 30s Health issues related to alcohol use The decision to greatly reduce/abstain from alcohol Reactions from others to choosing not to drink Internal conflicts and polarization around drinking Social experiences without alcohol (parties, weddings, reunions) Asking the big questions: "Why am I drinking?" and "What is it adding?" Favorite mocktail companies and non-alcoholic drinks Tune in and join us on this eye-opening exploration of a life less ordinary, one sober curious step at a time!  _____________________________ About Christina: Christina Jelesky is the founder and Executive Creative Director of Piper & Co Creative Studio and a proud Tampa native. A graduate of the University of Kentucky with a degree in Merchandising, Apparel, and Textiles, Christina's lifelong passion for artistry began at a young age, designing clothing with her grandmother. Her creative journey includes designing her alma mater's official plaid and managing The Scout Guide Tampa Bay & St. Petersburg for over a decade. Beyond her creative pursuits, Christina is active in the Tampa community, enjoys CrossFit, and cherishes time with her husband and their four daughters (all with "P" names), along with their dog, Phoebe.   Connect with Christina: Email: hello@piperandcocreative.com  Instagram: @piperandco.creative _______________________________   Want to work with Natalie? Contact her below   Website: https://www.ndwellnessservices.com/   Contact: https://www.ndwellnessservices.com/contact    Instagram: @nataliedeering _____________________________   Donate to the podcast Here!    Interested in sponsoring an episode of the podcast? Upgrade your business and let more people know about your amazing services or products by reaching hundreds to thousands of people by sponsoring an episode for only $100!  Please email ndwellness.services@therapysecure.com for more information.  Thank you for the support!    *Please support the podcast by following, rating, and leaving a review*

Episode Title: 2024 Reflections in Corporate Health and Wellness Host: Rob Anderson Description: In this special December episode of the Elevate Yourself podcast, Rob Anderson reflects on the key insights and major themes from the 11 episodes featured in 2024. Join Rob as he highlights the most impactful takeaways from this year's episodes, from the importance of personalized wellness strategies to the critical role of human connection in health and wellness programs. With contributions from experts across the corporate health and wellness space, this episode wraps up the year with a comprehensive look back at the lessons shared in 2024 and offers valuable advice for maintaining wellness in the year ahead. Key Takeaways: Personalized Wellness: Tailoring wellness strategies to individual needs is crucial for achieving optimal health and fitness. Human Connection: Building strong social connections and creating supportive communities can significantly enhance engagement in wellness programs. Behavior Change Strategies: Effective behavior change strategies such as self-monitoring, goal setting, and resilience training are key to long-term health improvement. Play and Mental Health: Incorporating play into your daily routine is a great way to reduce stress and boost mental health. Nutrition and Performance: Proper nutrition is essential for both mental and physical performance, supporting overall well-being. Links and Resources: Previous Episodes of Elevate Yourself Elevate Yourself Website Thanks for Listening! Be sure to subscribe to the Elevate Yourself podcast so you never miss an episode. Stay tuned for more insights into corporate health and wellness in 2025! The Elevate Yourself Podcast is brought to you in partnership with Athletic Brewing. Use code ELEVATE30 for 30% OFF your first online order at checkout!

Author Joel Geier from Brewery Travels joined me to talk about his new book Flights Across America which will be released on Dec 17. News from Athletic Brewing, Alesmith, Firestone Walker, the Colorado Brewers Guild and more. Suds and Duds too. @njcraftbeer @hoppedupnetwork @sjbeerscene #metalforever #drinklocal #drinkcraftnotcrap #stouts #ipas #lagers #ales #sours #hops #pilsners #porters #gastropub #speakeasy #beer #fcancer #smallbusinessowners #beerfestivals #beertours #music #podcastsSee omnystudio.com/listener for privacy information.

When Amanda Hesser was pursuing a profession after college, she decided to take the road less traveled and less certain by pursuing a love of traditional methods of cooking in kitchens scattered around Europe. As her passion for cooking and food continued, it started taking her out of the kitchen and into the keyboard which ultimately led to a dream career in food journalism for the New York Times. Landing a job with NYT might be the pinnacle of any career, but after a while Amanda felt pulled to something else. In 2008 she launched Food52, an online community that combines cooking, home goods, and a social network for food lovers. Today we're going to hear more about Amanda's story and how Athletic Brewing has partnered with Food52 to craft our new brew, Host & Toast, a Belgian-style White bursting with flavor. It features sweet Meyer lemon and notes of Grains of Paradise atop herbal and peppery undertones. Whether you enjoy it on its own or elevated in an NA cocktail, it's an easy pick for effortless entertaining. Bring it home and let the hosting begin!You can purchase Host & Toast here. 

On today's episode, Yaz and Josh are joined by ‘Fast Company' senior staff editor Jeff Beer and ‘Fast Company' associate editor David Salazar to discuss the annual Brands That Matter list. This year, the list includes not just such companies as Athletic Brewing, Quinn Erotic Audio, and DoorDash, but, for the first time, it includes CMOs who have taken some really interesting creative risks. Plus, Josh talks with Second City Works creative director Tyler Dean Kempf about improv classes for corporate teams, the recent influx of AI tools, and Josh's former life as an improviser.

On today's episode, Yaz and Josh are joined by ‘Fast Company' senior staff editor Jeff Beer and ‘Fast Company' associate editor David Salazar to discuss the annual Brands That Matter list. This year, the list includes not just such companies as Athletic Brewing, Quinn Erotic Audio, and DoorDash, but, for the first time, it includes CMOs who have taken some really interesting creative risks. Plus, Josh talks with Second City Works creative director Tyler Dean Kempf about improv classes for corporate teams, the recent influx of AI tools, and Josh's former life as an improviser.

On today's episode, Yaz and Josh are joined by ‘Fast Company' senior staff editor Jeff Beer and ‘Fast Company' associate editor David Salazar to discuss the annual Brands That Matter list. This year, the list includes not just such companies as Athletic Brewing, Quinn Erotic Audio, and DoorDash, but, for the first time, it includes CMOs who have taken some really interesting creative risks. Plus, Josh talks with Second City Works creative director Tyler Dean Kempf about improv classes for corporate teams, the recent influx of AI tools, and Josh's former life as an improviser.

Portions of the show brought to you by @wetticketbrew Blake Tyers from Creature Comforts and Neal Cohen from Tip Top Proper Cocktails join me to talk about their collaboration beer called Jungle Bird. News from Troegs, Colorado Brewers Guild, @weldwerksbrewing Genesee, Athletic Brewing, Cape May Brewing. New beer spots in Manhattan and so much more. Suds and Duds too. @njcraftbeer @hoppedupnetwork @sjbeerscene #metalforever #drinklocal #drinkcraftnotcrap #stouts #ipas #lagers #ales #sours #hops #pilsners #porters #gastropub #speakeasy #beer #fcancer #smallbusinessowners #beerfestivals #beertours #music #podcasts #craftbeer See omnystudio.com/listener for privacy information.

Healthy Holiday Hacks!!! Rob & Lauren Discuss: Food, physical activity, and sleep tips during the holidays. How to try to maintain a routine Why we must give ourselves and others grace Listener question answered How to sign the PAA CEO Pledge PAA CEO Pledge 2024 reflections and Rob's recommendations for reading and watching Elevation's birthday celebration rolls on! The Elevate Yourself Podcast is brought to you in partnership with Athletic Brewing. Use code ELEVATE30 for 30% OFF your first online order at checkout!

Do you remember last year when Kristen Bell and Dax Shepard revealed their kids sometimes order non-alcoholic beer at restaurants. Well…it sparked an important discussion around how the emerging alcohol-like beverage category fits into the consumption habits of minors. When Recess Mood or a “beer” from Athletic Brewing were conceptualized, these entrepreneurs created products with adults in mind. But broken down to their most basic ingredients, many are hardly different from juice, soda, or kombucha. So, with that in mind…should these drinks be legally off-limits to minors? There's obviously a multitude of unknowns around long-term psychological impacts, but as a parent…I'd rather the decision be left to the home and not state governments. And that's because these alcohol-like beverages could very well be a useful tool in steering young people away from the real thing. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Sara & Rob Discuss: Sara's history of working for Elevation and the work she does today. Why routines matter for all of us but especially busy families How her training and nutrition coaching principles really don't change based on the age of the client. Super simple family food tips Easy physical activity “things” parents can do during the week Good “rules” for sleep routines What she is reading these days Celebrating Elevation's birthday with 1990's themed fun The Elevate Yourself Podcast is brought to you in partnership with Athletic Brewing. Use code ELEVATE30 for 30% OFF your first online order at checkout!

We can often times sound like we are sitting on a high horse of perfection in the industry but the truth is that everyone makes mistakes. Mike and Kevin dive into some of those they have made over their careers. Take a break from alcohol with Athletic Brewing. Follow United We Drink on their social media channels. Twitter Instagram Facebook

Young consumers are slowly turning down alcohol. With the booze industry scrambling to figure out how to sustain its dominance, there are other companies that are in a peak period. Athletic Brewing is now the top selling non-alcoholic beer in the US. So how did they grow so rapidly and where did founder Bill Shufelt even start? Join our host Jon Weigell, for an in-depth conversation with Bill Shufelt. Get our Entrepreneurship Trends Report here https://clickhubspot.com/teh Follow us on social media: TikTok: https://www.tiktok.com/@thehustle.co Instagram: https://www.instagram.com/thehustledaily/ Thank You For Listening to The Hustle Daily Show. Don't forget to hit Subscribe or Follow us on Apple Podcasts so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/  Plus! Your engagement matters to us. If you are a fan of the show, be sure to leave us a 5-Star Review on Apple Podcasts https://podcasts.apple.com/us/podcast/the-hustle-daily-show/id1606449047 (and share your favorite episodes with your friends, clients, and colleagues).

Back in January 2023, we interviewed the founder of the biggest non-alcoholic beer brand in America: Athletic Brewing. Since then, Athletic has surged past an $800M valuation with a huge fundraise this summer and is now the clear leader in the category, with a 19% market share. This interview was the best one yet, so we wanted to reshare it with you here while we're on vacation. Because Athletic founder Bill Shufelt isn't just the “the Knight of Non-Alcohol Beer,” he's also got a fantastic founding story…Subscribe to our Saturday Newsletter: tboypod.com/newsletter Watch us on YouTube Submit Facts & Shoutouts Instagram, TikTok, LinkedIn (Nick) & LinkedIn (Jack)About Us: From the creators of Robinhood Snacks Daily, The Best One Yet (TBOY) is the daily pop-biz news show making today's top stories your business. 20 minutes on the 3 business, economics, and finance stories you need, with fresh takes you can pretend you came up with — Pairs perfectly with your morning oatmeal ritual. Hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Put on your smoking jacket and pack your pipe, it's time for the Malt Couture NA Cocktail Hour! Alex and Stephen sip on NA cocktail offerings from St. Agrestis, Hierophant Meadery, Fieldwork Brewing Co., and Burial Beer Co. In the Beer News, Athletic Brewing plans to put their beers on draft but questions about food safety arise about putting NA Beers on tap, a limited edition beer glass invented in Japan aims to make drinking safer for your liver, and Alex gushes over his love of Dave Portnoy.  Thanks to Horus Aged Ales for sponsoring this episode! Follow them on Instagram @HorusAgedAles to find out where they're pouring at festivals and how to join their club!  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

TAKEAWAYSDiscussion of lowest cost of living states in the USPersonal experiences and opinions related to the states with low cost of livingBusiness news of the weekLaunch of Samsung's Galaxy RingFeatures of the smart ringSurprise at Samsung beating Apple to the market with a smart ringPotential market for smart ringsInfusion of humor and personal anecdotes throughout the conversationTouching on personal experiences related to the topicsEngaging and relatable elements in the podcast episodeTIMESTAMPSThe Business News (00:00:00) Ryan Alford and Chris Hansen discuss business news and introduce the podcast episode.National French Fry Day and Pecan Pie Day (00:01:19) The hosts joke about the national food holidays and discuss their preferences.Reflection on the Presidential Debate (00:03:46) The hosts briefly discuss the recent presidential debate and express concern about the mental state of the president.Lowest Cost of Living States in the US (00:06:47) The hosts discuss the 15 US states with the lowest cost of living, mentioning each state and its average cost of living.Athletic Brewing's Investment and Non-Alcoholic Beer Trend (00:20:29) The hosts discuss Athletic Brewing Company raising $50 million and the increasing demand for non-alcoholic beer.Samsung's Galaxy Ring Launch (00:23:02) The hosts discuss Samsung's launch of the Galaxy Ring, its health tracking features, and its availability in three colors.Wearable Technology (00:24:14) Discussion on the increasing popularity of wearables for fitness tracking and the integration of features across different brands.Health and Fitness Tracking (00:25:14) Personal experiences and opinions on fitness tracking devices, including potential drawbacks and benefits.Spotify's Social Networking Features (00:28:57) Exploration of Spotify's new social networking capabilities, including comments on podcasts and video integration.Retailers Backtracking on Self-Checkout (00:34:11) Discussion on major retailers reversing their investment in self-checkout machines due to theft concerns.TikTok's AI Chatbot "Genie" (00:38:50) TikTok's development of an AI chatbot called "Genie" for Western users, focusing on its potential functions and integration within the app.Integration of AI in Social Media (00:42:39) Observations on the increasing integration of AI chat features in various social media platforms, including privacy concerns and intrusive algorithms.Podcast Recommendations and Sign-Off (00:45:24) Mention of another podcast, "Stay True," and a call to action for viewers to check out videos on Spotify or YouTube. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.