Podcasts about athletic brewing

What separates the brands that break through from the ones that get left behind? At BevNET Live NYC 2026, founders, retailers, and investors pointed to a common answer: clarity. In this episode, recorded live from the event, the hosts recap key takeaways from day one, including emerging trends in ingestible beauty and why a crystal-clear value proposition is more important than ever. Show notes: 0:20: In The Knick Of Time. Six From The Show'. Next 'Gen Drinks. Clearly Important. – Recorded live on day two of BevNET Live NYC 2026, Ray, John and Melissa reflect on highlights from the event, including strong attendance, engaging networking, and the excitement of the New Beverage Showdown final round, featuring six emerging brands spanning THC beverages, protein water, coffee-cacao blends, non-alcoholic cocktails, juice, and craft soda. The conversation also explores key industry trends discussed at the conference, including the continued rise of protein, creatine, collagen, and ingestible beauty products, as well as what retailers like Whole Foods, Walmart, Wegmans, and The Vitamin Shoppe are looking for in emerging brands. The hosts share insights from presentations by industry leaders including Athletic Brewing co-founder Bill Shufelt and Bai founder Ben Weiss, emphasizing the importance of clear value propositions, consumer engagement, and innovation. The episode closes with gratitude for attendees and an invitation to future BevNET Live events and Taste Radio meetups. Brands in this episode: Dad Grass, Cabu Latte, Dirty Virgo, Lyflo, Umma Juice, Brause, Solstice, Athletic Brewing, Bai, Crooked Pop

June 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Vida Health partners with Instacart Health to turn nutrition guidance into grocery purchases via Fresh Funds stipends, reaching 98% of US households including food desert communities Athletic Brewing launches largest-ever summer campaign increasing media spend 120% with first MLB partnership featuring Dodgers star Teoscar Hernández as off-premise sales rise 24% Hims appoints longevity medicine expert Dr. Anant Vinjamoori as Chief Medical Officer, signaling expansion beyond hair loss into metabolic health, hormones, and regenerative medicine Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Bill Shufelt was a hedge fund analyst who didn't drink, couldn't find a non-alcoholic beer worth ordering, and one night his wife spun him around on a sidewalk and told him to do something about it. Eight years later, Athletic Brewing has 300 employees, four breweries, over a million barrels of capacity, and has almost single-handedly turned non-alcoholic beer from a stigmatized afterthought into 20% of all beer at Whole Foods. In this conversation, Bill walks through the full journey: the two years of research before he quit his job, the valley of darkness where no brewery, distributor, or investor would take his calls, finding his co-founder John Walker through a brewing forum post (with the words "non-alcoholic" deliberately removed), and the grassroots field marketing strategy that built the brand one race, one taproom, and one six-pack at a time. He also gets into the competitive explosion that followed, why he views 200 brands entering his category as a positive, and what it's like to redefine success once the business reaches cruising altitude. If you've ever looked at a category and thought "why hasn't anyone fixed this yet", this is the episode that shows you what happens when someone actually does. Show Notes: Popfly For Brands Popfly For Creators Bill Shufelt on LinkedIn Athletic Brewing John Walker on LinkedIn 1000 True Fans (Article) Do Things That Don't Scale (Article) Two For The Trails What It Takes (Book) The Obstacle Is The Way (Book) BPC - Brand, Product, Content: Dirt - Ireland Gramicci Hopa Hopa Climbing Wall Kawa Raide Research - LF 5L Vest The Modern Substitute Kids Ride Shotgun Connect With Us: Join us on LinkedIn Meet us on Slack Follow us on Instagram Subscribe to our Newsletter Subscribe to our YouTube Channel

Without yeast, there is no beer.  Yeast occurs naturally and for millennia, it operated mysteriously. After the invention of the microscope, scientists could see and start to isolate and control yeast.  Now, thanks to new scientific developments, there are new yeast strains, designed to work better in current breweries, with current ingredients and to produce currently in vogue flavors.There is probably no other area in brewing where science is making beer better.This Episode is Sponsored by:HopsteinerLet's talk brewhouse efficiency: Replacing pellet loads with Salvo cannot only boost aroma density, but reduce trub load and increase beer wart. Seems like simple math, but if it is still not obvious— replacing pellets with Salvo can give you MORE BEER per batch with BETTER brewhouse efficiency. Salvo —designed for brewers who are tired of sacrificing yield for aroma Explore flavor solutions at shop.hopsteiner.com.Escarpment LaboratoriesTired of inconsistent fermentations and off-flavors in your beer? It's time to strike back with Yeast Lightning Nutrient from Escarpment Labs. Unlike generic nutrients, Yeast Lightning is a balanced blend containing bioavailable zinc, magnesium, and B vitamins designed specifically for beer yeast. It's been proven to shorten fermentation times and improve final beer flavor. Plus, it helps you get more generations out of your yeast, saving you money on every batch. Whether it's a dry-hopped IPA or a crisp lager, give your yeast the fuel they actually need. Order your first pack today by emailing sales@escarpmentlabs.com. Mention the All About Beer podcast to get free shipping on your first order. Athletic BrewingYour first sip of Athletic Brewing Company's non-alcoholic beer is a game-changer – it tastes so good, you can't believe it's non-alcoholic.They've won 185 taste awards to prove it. From goldens, to IPAS, lite brews or their new Lime & Salt brew, they've got a flavor for whatever the mood calls for - which means great beer, no hangovers, and guilt-free drinking every day of the week. You can try Athletic's non-alcoholic brews for yourself at over 75,000 grocery or liquor stores, bars and restaurants nationwide. Or check out limited styles, exclusively on their website.Go to Athleticbrewing.com to find stores near you or get brews shipped right to your door! Get 15% off your first online order.Terms and conditions and certain limitations apply. Athletic Brewing Company. Fit For All Times.Visit FlandersReady for a getaway that blends culture, flavor, and centuries of tradition? Head to Flanders — the birthplace of Belgian beer culture.This year marks a decade since UNESCO recognized Belgian beer culture as an Intangible Cultural Heritage of Humanity, and there's no better moment to experience it firsthand. Explore Trappist monasteries, cozy beer cafés, and innovative breweries that keepBelgium's brewing legacy alive. Raise a glass to history, hospitality, and the spirit of Flanders — where every pour tells a story. Start planning at Visitflanders.com.All About BeerAt All About Beer, we're honored to share the stories that define the beer community, and we couldn't do it without the generous support of our underwriting sponsors. Their commitment helps sustain independent beer journalism, allowing us to highlight the people, places, and passion behind every pint. Their partnership ensures these stories continue to inspire, connect, and celebrate the craft we all love. Join our underwriters today and help make an impact on independent journalism covering the beer industry.Hosts:  Don Tse and Em SauterGuests: Richard Preiss, Nick HarrisSponsors: Hopsteiner, Escarpment Laboratories, Athletic Brewing, Visit Flanders, All About BeerTags: Yeast, Science, BrewingPhoto:The following music was used for this media project:Music: Awesome Call by Kevin MacLeodFree download: https://filmmusic.io/song/3399-awesome-callLicense (CC BY 4.0): https://filmmusic.io/standard-licenseArtist website: https://incompetech.com ★ Support this podcast on Patreon ★

Chris Furnari joined me to talk Athletic Brewing celebrating 250 America with repackaging, radlers and more. Then Bill Covaleski from Victory Beer and Irene Squizzato of Curiosity Roads are on for the rest of the show to talk about this once in a lifetime trip to Belgium and experience their beer scene. Anniversary parties from Grimm and Saltfields. NJ Pint Day is almost here. GABF tickets on sale soon. The Jeffrey bets on the Knocks and loses but the patrons win. Gary Monterosso weekly beer segment and more.See omnystudio.com/listener for privacy information.

Lionel Messi is a global sports icon and had a deep-pocketed strategic partner at his side. So why did his sports drink brand Más+ fail? The hosts break it down and also discuss how protein snack brand Wilde is turning heads with a new take on a cheesy cracker. Plus, Patrón's Roberto Núñez & David Rodriguez reveal how the leading tequila maker scaled globally without sacrificing its handcrafted roots. Show notes: 0:20: Face Tattoo. Shelf Talkers. Mas Authenticity. Super Salsa. Wilde Ideas. Ray's New Substack? – Ray and John congratulate — and rib — Mike about Arsenal finally winning the Premier League before highlighting opportunities for BevNET Live attendees to connect directly with retail buyers from Whole Foods, Vitamin Shoppe, Wegmans, and Walmart. The conversation then turns to the shutdown of Messi's sports drink brand, Más+, and why celebrity alone isn't enough to build a durable consumer brand, underscoring the importance of authenticity and founder involvement. That theme carries into a discussion of Ithaca Hummus founder Chris Kirby and his new venture, Guillermo's Salsa, with the hosts crediting the brand's early traction to strong execution, product quality, retail expertise, and Kirby's operational experience. The latter half of the episode shifts into rapid-fire product tastings, including Armra's new colostrum soda, which sparks a conversation about rising consumer interest in gut health ingredients and functional beverages. The hosts also heap praise on Wilde, whose protein crackers impress with their Cheez-It-like taste and texture, while spotlighting several other brands, including protein- and probiotic-infused Rogue Snacks, Summer Camp iced tea concentrates, and Holy Tshili chili crisp seasonings. 29:17: Interview: Roberto Núñez & David Rodriguez, Patrón – On location at Patrón Tequila's sprawling hacienda and distillery in Jalisco, Mexico, U.S. National Brand Ambassador Roberto Núñez and Master Distiller David Rodriguez discuss the company's emphasis on craftsmanship and tradition while highlighting the launch of Patrón 100, the brand's new distill-proof tequila. From tahona wheels and copper pot stills to the decision to scale without automation, the conversation offers a rare look inside "the Patrón way" and the philosophy that continues to shape one of tequila's most iconic brands. Brands in this episode: Patron Tequila, Cabu, Trip, Zico, Nantucket Nectars, Culture Pop, Athletic Brewing, Mas+ Messi, White Claw, Prime, Armra, Ithaca Hummus, Guillermo's Salsa, Jalapa Salsa, Svedka, Wilde, Cheez-It, Khloud, Summer Camp, ogue Snacks, Holy Tshili

Most careers don't follow a straight line. But few require starting over in full view of the public.This week, Halle sits down with Lance Armstrong to discuss how he rebuilt his life and career after multiple turning points, including surviving advanced cancer, and how those experiences shaped his perspective on health, performance, and reinvention. Now, through his venture firm Next Ventures, he backs companies focused on what they call “whole person health” — spanning prevention, wellness, diagnostics, longevity, and healthcare outside the traditional system.We cover:Why he chose to become a VC, and what he likes (and dislikes) about the jobHow his experience as a patient shapes how he evaluates companiesWhy preventive care is growing outside the traditional healthcare systemWhat he looks for in founders building across the care continuumWhat it takes to rebuild trust and start overAbout our guest:Lance Armstrong is a former professional cyclist, entrepreneur, and investor. After surviving advanced testicular cancer, he founded Livestrong, helping raise more than $500 million to support cancer patients and survivors worldwide. In 2019, he co-founded Next Ventures, a venture capital firm focused on health, wellness, and consumer brands, with investments including Oura, Cofertility, Pair Team, and SteadyMD. Prior to Next Ventures, he was an active angel investor in companies such as Uber, DocuSign, and Athletic Brewing.—

All News edition. NJ movie theaters may soon be serving alcohol in them. NJ Pint Day info. Schlitz is no more. New N/A beers from Pure Project. Blue Moon, Blue Beer? A beer made with cocaine? Cloudburst and Bale Breaker merge. New 12 packs from Troegs. AI advertising, do you like it or hate it? Athletic Brewing celebrating 250 years of America. Gary Monterosso weekly beer segment and more.See omnystudio.com/listener for privacy information.

On this episode we sit down with John O'Callaghan, frontman of The Maine, for a conversation about creativity, intentional living, and what it means to build a career that aligns with your values. As a longtime independent artist, John shares how The Maine has stayed true to its community-first approach while navigating the pressures of the music industry on their own terms. The conversation also explores fatherhood, balance, and how becoming a dad has shaped his perspective on success, purpose, and being present for the people who matter most. Rooted in many of the same values that define Athletic Brewing, this episode is about pursuing passion, staying grounded, and creating a life you're proud of, without compromise.

Rosalie Kennedy, Senior Director of Marketing at Athletic Brewing, discusses how the company helped transform non alcoholic beer from a niche category into a mainstream lifestyle brand. Rosalie shares how Athletic Brewing built cultural relevance around wellness, taste, and social connection, why authenticity matters in a crowded beverage market, and how changing consumer behavior is reshaping the future of beer. The conversation also explores category growth, brand positioning, distribution strategy, and how Athletic Brewing is thinking about younger consumers and evolving drinking habits. Hosted on Acast. See acast.com/privacy for more information.

Ep. 173: The Truth About Long-Term Sobriety Nobody Talks About

Bill Shufelt, co-founder of Athletic Brewing, shares the full story behind leaving a demanding career in finance to build the #1 non-alcoholic beer company in the United States. After realiziång that traditional success wasn't delivering fulfillment, he made the decision to quit alcohol—a move that led to major improvements in his productivity, sleep, relationships, and overall clarity. That shift became the foundation for Athletic Brewing, built around the belief that health, performance, and social connection don't have to come at the expense of each other.In this conversation, Bill breaks down the early days of building Athletic Brewing from nights and weekends into a category-defining brand, including how he identified the health and wellness megatrend before it became mainstream. He talks about the importance of having a strong partner, taking calculated risks, and maintaining optimism while navigating uncertainty as an entrepreneur. The episode also explores the cultural shift toward moderation, how Athletic Brewing helped destigmatize non-alcoholic beer, and why more high performers are rethinking their relationship with alcohol. Bill shares practical insight into balancing leadership of a 300-person company with family life, developing systems for growth and delegation, and what it really takes to walk away from stability to build something meaningful.TIMESTAMPS:00:00 The Pivot: Finance to Non-Alcoholic Beer 01:47 Spotting Trends Before They Explode 02:42 The Decision to Quit Alcohol 03:49 Why Success in Finance Felt Empty 06:26 The Leap: Walking Away from Stability 11:32 The Role of a Strong Partner 14:25 Building the Right Team Early 15:38 Who Actually Thrives in Finance 21:15 Optimism vs Risk in Business 25:05 The First Sign It Would Work 27:39 Selling Out Online—Proof of Demand 28:28 The Gratitude Behind the Movement 32:13 Breaking the Stigma Around Not Drinking 36:32 Moderation as a Lifestyle Shift 41:22 Balancing Business and Family 46:49 Learning to Delegate as a Founder 49:00 Advice for Career Switchers 51:10 Where to Find Athletic Brewing 51:49 Closing Thoughts 52:52 Final Takeaways

Ready to take your first step toward an alcohol-free life? During the month of May, you can join the Reboot & Refresh: 30 Day Alcohol-Free Challenge for $20 off with the code MAY20. Inside the challenge, you'll get daily videos, daily emails, a printable workbook, and a mindset journal to help you build momentum and confidence in your alcohol-free journey.   Episode Summary: In this episode of the No More Wasted Days podcast, Sara sits down with sobriety content creator Adriana Cavallo for a raw and honest conversation about addiction, recovery, and what happens when you stop numbing yourself with alcohol and weed. Adriana shares her story of developing severe alcohol addiction while working in the restaurant industry, being hospitalized for liver failure at 30 years old, and the long road that followed after trying to moderate, becoming “Cali sober,” and eventually realizing she needed to become fully substance-free. In this episode, we discuss: What it's like trying to quit drinking while working in the restaurant industry Why “special occasion drinking” slowly pulled Adriana back into alcohol The hidden struggles of being “Cali sober” Why weed became another form of escapism How boredom and stillness can actually become peaceful in sobriety The importance of sober community and support Why recovery doesn't have to look perfect or extreme How both Sara and Adriana learned to finally feel comfortable in their own skin This episode is honest, emotional, funny, and incredibly relatable for anyone questioning their relationship with alcohol, weed, or escapism in general. You can follow Adriana on Instagram and TikTok at @theadgeofsobriety for more inspiration and support on your alcohol-free journey. Links, Resources, and Sponsors: Join the 30 Day Challenge: https://nomorewasteddays.co/30-day-challenge/ Athletic Brewing: https://www.nomorewasteddays.co/athleticbrewing Upper Left Strength Co.: https://www.nomorewasteddays.co/upperleft   If this episode helped you, leave a review and share it with someone who needs to hear it.   ***************************************   Follow the podcast on Social Media: IG: @nomorewasteddays.pod   Follow Sara on Social Media: IG: @no_more_wasted_days TikTok: @no_more_wasted_days Facebook: www.facebook.com/NoMoreWastedDaysOfficial

What does it mean to push your limits, not just as an athlete, but as a parent?In this episode, we sit down with Kailyn Goepper, a coach, ultra-marathoner, and mother, featured in Ultra Mom, a brand new documentary by Athletic Brewing.As Kailyn trains for a grueling 50K, she's navigating more than just miles and elevation. She's balancing the demands of motherhood, redefining her identity, and discovering that the resilience built through parenting may be her greatest strength on the trail.We explore how motherhood reshaped her mindset as an athlete, the realities of training for ultra distances while raising a family, where she finds motivation when everything feels stretched thin, and what endurance sports can teach us about patience, grit, and perspective.This conversation goes beyond running really far. It's about showing up, staying consistent, and redefining what strength really looks like in different seasons of life.You can watch Ultra Mom here.

I'm celebrating my 7 year alcohol free anniversary on May 13th, and you're invited to celebrate with me.

A third space is a place besides work and home. These function as many things: meeting room, church, dance hall, gym, clubhouse, etc. It's a space to get away, meet new people and focus on your passions and interests. Classic third spaces have been disappearing in the 21st century but nowadays, brewery tasting rooms are filling that void, catering to all sorts of people where the event is primary and beer is the perk. On this episode Don Tse and Em Sauter talk to two breweries who are navigating 2026 with new ideas on how to serve beer and how to get people in the door. This Episode is Sponsored by:HopsteinerLet's talk brewhouse efficiency: Replacing pellet loads with Salvo cannot only boost aroma density, but reduce trub load and increase beer wart. Seems like simple math, but if it is still not obvious— replacing pellets with Salvo can give you MORE BEER per batch with BETTER brewhouse efficiency. Salvo —designed for brewers who are tired of sacrificing yield for aroma Explore flavor solutions at shop.hopsteiner.com.Escarpment LaboratoriesEscarpment Labs is the official yeast partner of Pink Boots brews. Their Pink Boots Yeast is a versatile German Kölsch strain that works across different beer styles. In light beers, it delivers bright, white wine–like aromatics. In hop-forward beers, it drives clean, citrus-forward biotransformation. Every purchase supports the Pink Boots Society, with fifteen percent of proceeds funding scholarships and professional development for women and non-binary people in brewing. To place an order, email sales@escarpmentlabs.com.Athletic BrewingYour first sip of Athletic Brewing Company's non-alcoholic beer is a game-changer – it tastes so good, you can't believe it's non-alcoholic.They've won 185 taste awards to prove it. From goldens, to IPAS, lite brews or their new Lime & Salt brew, they've got a flavor for whatever the mood calls for - which means great beer, no hangovers, and guilt-free drinking every day of the week. You can try Athletic's non-alcoholic brews for yourself at over 75,000 grocery or liquor stores, bars and restaurants nationwide. Or check out limited styles, exclusively on their website.Go to Athleticbrewing.com to find stores near you or get brews shipped right to your door! Get 15% off your first online order.Terms and conditions and certain limitations apply. Athletic Brewing Company. Fit For All Times.Visit FlandersReady for a getaway that blends culture, flavor, and centuries of tradition? Head to Flanders — the birthplace of Belgian beer culture.This year marks a decade since UNESCO recognized Belgian beer culture as an Intangible Cultural Heritage of Humanity, and there's no better moment to experience it firsthand. Explore Trappist monasteries, cozy beer cafés, and innovative breweries that keepBelgium's brewing legacy alive. Raise a glass to history, hospitality, and the spirit of Flanders — where every pour tells a story. Start planning at Visitflanders.com.All About BeerAt All About Beer, we're honored to share the stories that define the beer community, and we couldn't do it without the generous support of our underwriting sponsors. Their commitment helps sustain independent beer journalism, allowing us to highlight the people, places, and passion behind every pint. Their partnership ensures these stories continue to inspire, connect, and celebrate the craft we all love. Join our underwriters today and help make an impact on independent journalism covering the beer industry.Hosts:  Em Sauter and Don TseGuests: Ben Castle, Colin McDonoughSponsors: Hopsteiner, Escarpment Laboratories, Athletic Brewing, Visit Flanders, All About BeerTags: Hospitality, Events, Tasting Room, Customer ExperiencePhoto:The following music was used for this media project:Music: Awesome Call by Kevin MacLeodFree download: https://filmmusic.io/song/3399-awesome-callLicense (CC BY 4.0): https://filmmusic.io/standard-licenseArtist website: https://incompetech.com ★ Support this podcast on Patreon ★

Episode Description: In this episode of the Elevate Yourself podcast, Rob is joined by Laurie Whitsel and Tom from the Physical Activity Alliance to discuss making physical activity a standard part of healthcare. Laurie shares insights from the It's Time to Move campaign, focused on integrating assessment, prescription, and referral into care systems, while Tom highlights the CEO Pledge and how organizations can create movement-friendly workplaces. Together, they explore how healthcare, workplaces, and communities can align to help more people move more often—and what it will take to turn physical activity into a true standard of care. Guest Bio: Laurie Whitsel, Ph.D. is currently the Vice President of Policy Research and Translation for the American Heart Association, helping to translate science into policy at a national level in the areas of cardiovascular disease and stroke prevention and health promotion. LinkedIn https://www.linkedin.com/in/laurie-whitsel-ph-d-faha-bb4b688/ Tom Richards is the Director of Engagement at the Physical Activity Alliance, where he leads national efforts to build partnerships and advance initiatives that promote physical activity across healthcare, workplaces, and communities. In this role, he supports campaigns like the CEO Pledge for Physical Activity, helping organizations adopt movement-friendly strategies that enhance health and productivity.Tom also serves as Principal of Old Stone Nonprofit Advisory, where he provides strategic planning, partnership development, and growth consulting to mission-driven organizations. Prior to his current roles, he was Director of Stakeholder Engagement at the American Council on Exercise (ACE), where he helped strengthen connections across the health and fitness industry. LinkedIn https://www.linkedin.com/in/thomas-richards1122/ Resources Discussed Physical Activity Alliance https://paamovewithus.org/ It's Time to Move Campaign https://paamovewithus.org/its-time-to-move/ CEO Pledge https://paamovewithus.org/about-the-pledge/ Sign The CEO Pledge https://paamovewithus.org/sign-the-pledge/ Physical Activity Fast Facts https://paamovewithus.org/resource/physical-activity-fast-facts/ *Fact Check Correction: The Cost Estimate of Healthcare expenditures is $192 Billion https://journals.sagepub.com/doi/full/10.1177/08901171251357128 and https://journals.lww.com/acsm-tj/pages/articleviewer.aspx?year=2025&issue=07180&article=00005&type=Fulltext Physical Activity Alliance https://paamovewithus.org/ It's Time to Move Campaign https://paamovewithus.org/its-time-to-move/ CEO Pledge https://paamovewithus.org/about-the-pledge/ Sign The CEO Pledge https://paamovewithus.org/sign-the-pledge/ Physical Activity Fast Facts https://paamovewithus.org/resource/physical-activity-fast-facts/ *Fact Check Correction: The Cost Estimate of Healthcare expenditures is $192 Billion https://journals.sagepub.com/doi/full/10.1177/08901171251357128 and https://journals.lww.com/acsm-tj/pages/articleviewer.aspx?year=2025&issue=07180&article=00005&type=Fulltext The Elevate Yourself Podcast is brought to you in partnership with Athletic Brewing. Use code ELEVATE30 for 30% OFF your first online order at checkout! https://athleticbrewing.com/

When Athletic hit the shelves in 2017, it proved to naysayers that you can have a non-alcoholic beer without sacrificing on taste. Dare we say, it even gave NA brews a certain cool-factor. Athletic helped kick off an NA craze that's seen more and more alcohol-free beers, botanicals and mocktails infusing beverage menus. But does the trend have staying power? Kate Bernot is a food and beverage reporter and analyst with Feel Goods Insights. Kate's covered the beer industry for Bon Appetit, The Washington Post, VinePair, and more. She'll tap into how to make a great NA brew, how Athletic changed the game, and how the industry is adapting.To learn more about Kate's work visit: www.katebernot.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Benchmarking is one of the most powerful—and underused—tools in a brewery. In this episode, we break down how brewery owners and managers can turn complex financial statements into simple, actionable scorecards that drive better decisions.You'll learn how top breweries use key metrics, industry benchmarks, and weekly financial meetings to identify profit leaks early, improve margins, and strengthen cash flow. Instead of waiting for month-end financial reports, breweries can install a simple financial operating system that provides real-time visibility into the numbers that truly matter.Key TakeawaysWhy financial statements alone aren't enoughMonthly reports are often backward-looking and complex. A simple benchmark scorecard provides real-time visibility and early warning signals.The small set of metrics that truly drive brewery profitabilityNumbers like EBITDA, debt service coverage, gross margin, and key cash-flow drivers help determine whether the business model is sustainable.How to build a simple weekly financial scorecardFocus on just 3–5 key metrics per department to track performance, identify gaps, and drive accountability across the team.The Financial Operating System breweries should installThe cycle is simple: set targets → measure performance → identify gaps → take action → report results weekly.How leading breweries use benchmarking to stay aheadTop breweries track margins, cash, sales velocity, and marketing ROI to make faster decisions and protect profitability.ResourcesSign up for the Brewery Profit Brief -  Clear Numbers, Cash Flow Clarity, and One Practical Action to Improve Your Brewery's Profit Get the free mini-course Brewery Key Performance Indicators - scorecards, templates and best practices to improve your most important numbersTake the Brewery Financial Health Check -  A quick self-assessment that shows where your brewery stands on the key drivers of profitabilityReady to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies. 

With its brewery finally open, Athletic Brewing is on a mission to get its beer into stores. But Heineken, the European leader in this space, is also chasing this growing market and now has its sights set on the U.S. And Athletic wants to prove it can compete not just with the alcohol industry, but against all beverages. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's 2017 and Bill Shufelt is about to quit stock trading to start a company with a product it seems like nobody wants: non-alcoholic beer. And that's not even his biggest hurdle. Because his plan depends on making alcohol-free beer taste great – a feat he's not sure is even possible.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Without Compromise, we sit down with Pitt Grewe, Head of Social and Environmental Impact at AllTrails, to explore a hopeful shift happening across our public lands. As more people get outside than ever before, new tools and ideas are emerging to help protect and improve the trail experience for everyone. From powerful data insights that help land managers make smarter decisions to innovative programs that support on-the-ground stewardship, this conversation highlights how technology and intention can work hand in hand to create a better future for the outdoors.Through AllTrails' Public Lands Program and Stewards Fund, and by sharing initiatives like the Two for the Trails program from Athletic Brewing Company, Pitt shares how organizations, businesses, and communities are coming together to turn outdoor participation into meaningful conservation outcomes. This episode is an inspiring look at what's possible when we invest in the places that connect us all.Learn more about Athletic Brewing and AllTrails partnering here: alltrails.com/partner-lists/two-for-the-trails

There's something about a beer that rises above the fray and becomes part of beer lore. We have memories of our first pints of these beers and it feels as though these beers have always been there for us, have lasted throughout the years and will continue to do so. This month on the All About Beer podcast, we take a peak at two such popular beers: Big Sky Moose Drool and Alaskan Amber, two beers that have been around for decades and yet continue to be incredibly successful. Why are these beers so iconic and what goes into producing them? Tune in to find out.Visit AllAboutBeer.com for more podcasts, to read original articles, and to get info on upcoming events.Click here to support independent journalism covering the beer industry.This Episode is Sponsored by:HopsteinerLet's talk brewhouse efficiency: Replacing pellet loads with Salvo cannot only boost aroma density, but reduce trub load and increase beer wart. Seems like simple math, but if it is still not obvious— replacing pellets with Salvo can give you MORE BEER per batch with BETTER brewhouse efficiency. Salvo —designed for brewers who are tired of sacrificing yield for aroma Explore flavor solutions at shop.hopsteiner.com.Escarpment LaboratoriesEscarpment Labs is the official yeast partner of Pink Boots brews. Their Pink Boots Yeast is a versatile German Kölsch strain that works across different beer styles. In light beers, it delivers bright, white wine–like aromatics. In hop-forward beers, it drives clean, citrus-forward biotransformation. Every purchase supports the Pink Boots Society, with fifteen percent of proceeds funding scholarships and professional development for women and non-binary people in brewing. To place an order, email sales@escarpmentlabs.com.Athletic BrewingYour first sip of Athletic Brewing Company's non-alcoholic beer is a game-changer – it tastes so good, you can't believe it's non-alcoholic.They've won 185 taste awards to prove it. From goldens, to IPAS, lite brews or their new Lime & Salt brew, they've got a flavor for whatever the mood calls for - which means great beer, no hangovers, and guilt-free drinking every day of the week. You can try Athletic's non-alcoholic brews for yourself at over 75,000 grocery or liquor stores, bars and restaurants nationwide. Or check out limited styles, exclusively on their website.Go to Athleticbrewing.com to find stores near you or get brews shipped right to your door! Get 15% off your first online order.Terms and conditions and certain limitations apply. Athletic Brewing Company. Fit For All Times.Visit FlandersReady for a getaway that blends culture, flavor, and centuries of tradition? Head to Flanders — the birthplace of Belgian beer culture.This year marks a decade since UNESCO recognized Belgian beer culture as an Intangible Cultural Heritage of Humanity, and there's no better moment to experience it firsthand. Explore Trappist monasteries, cozy beer cafés, and innovative breweries that keepBelgium's brewing legacy alive. Raise a glass to history, hospitality, and the spirit of Flanders — where every pour tells a story. Start planning at Visitflanders.com.All About BeerAt All About Beer, we're honored to share the stories that define the beer community, and we couldn't do it without the generous support of our underwriting sponsors. Their commitment helps sustain independent beer journalism, allowing us to highlight the people, places, and passion behind every pint. Their partnership ensures these stories continue to inspire, connect, and celebrate the craft we all love. Join our underwriters today and help make an impact on independent journalism covering the beer industry.Hosts:  Em Sauter and Don TseGuests: Marcy Larson, Geoff Larson, Bjorn NabozneySponsors: Hopsteiner, Escarpment Laboratories, Athletic Brewing, Visit Flanders, All About BeerTags: Brown Ale, Amber Ale, Smoked Porter, Malt, History, FlavorPhoto: by John HollThe following music was used for this media project:Music: Awesome Call by Kevin MacLeodFree download: https://filmmusic.io/song/3399-awesome-callLicense (CC BY 4.0): https://filmmusic.io/standard-licenseArtist website: https://incompetech.com ★ Support this podcast on Patreon ★

Deals aren't slowing – they're stacking up. What explains five strategic acquisitions in under two weeks? The hosts break down the latest wave of CPG deals, including HOP WTR's sale to Constellation Brands and So Good So You's acquisition by a private investment group – just two of several recent moves. They explore what's fueling continued buyer activity and why non-alcoholic, functional, and better-for-you beverage brands remain especially attractive targets. Show notes: 0:20: Meet NYC. Good Hops, Good Investment. Pints Park. Frozen Dollars. Yoo Hoo! Yaza! – The hosts preview Taste Radio's upcoming NYC Meetup on April 16 and remind listeners that only registered attendees can join. They also unpack recent acquisitions of hop-infused beverage brand HOP WTR and wellness shot and energy drink company So Good So You, adding to a growing wave of CPG deals. The conversation explores rising demand for non-alcoholic, low-sugar, and functional beverages, along with the execution, focus, and timing required to build a successful brand. They also highlight Protein Pints' entry into a sports stadium as a case study in building awareness – from concessions to grocery shelves – and wrap with their product picks of the week, featuring indulgent coconut water, granola, globally inspired dips, and non-alcoholic cocktails. Brands in this episode: Huel, Monaco Cocktails, Dirty Shirley, HOP WTR, So Good So You, Hoplark, Spindrift, Athletic Brewing, Lucky Saint, Vive Organic, Kor, Suja, Sol-ti, Protein Pints, Hey!Hunger, Mason Dixie Foods, Zico, 100 Coconuts, Harmless Harvest, Yoo-Hoo, Harney & Sons, Good Mood, Culture Pop, Yaza, Cedar's, Spritz Society, Stellar Granola, Medase

Join Jack as he explores the exciting world of non-alcoholic beers and their impact on health and social life. Discover how Athletic Brewing is leading the charge with award-winning, flavorful options that cater to fitness enthusiasts and health-conscious drinkers. This episode also covers Minnesota sports updates, including the Twins, Wild, and Timberwolves, offering fresh insights for local fans. Whether you're curious about healthier drink choices or eager for sports news, this episode provides valuable takeaways and exclusive tips on the latest beverage trends. Tune in to elevate your refreshment game and stay ahead of the curve!$15 off your UNRL order go here ----- https://prz.io/LL4OYo9cYSign up for Underdog and get your bonus!!! ----- https://play.underdogfantasy.com/jackthecash-bbbdfc02f9d75f4b

Another very successful New England OCR Expo! Mike may be a bit biased because he has been on the board of directors for this event for the past few years but we had the chance to talk to many vendors, athletes, and other participants who back up the claim! There are two parts planned for this coverage yet again and this part focuses on the vendors.  We made a switch from previous years and Mike manned our vendor table while Katelyn conducted interviews with almost all of the vendors who came out to the expo! The vendors interviewed in this episode were: Dana Farber Charity Fundraiser, Dana Farber Charity Runner, Oscar Mike, Moon Phoenix Rising, Naticook Challenge, Neighborhood Ninjas, Soldier Solutions, Strength and Speed, Operation Enduring Warrior, Obstacle Running Adventures, Strides for Service, Newbsanity, Berserker Brew, Teddy Bear Crawl Foundation, Dealers of Hope, Athletic Brewing, MMB Performance and Force Fitness, OCR Buddy and Midwest OCR, Obstacle Wonderland, Rush Fitness, Northeast OCR Community, Human Powered Endurance, Lionhearts Fitness! Please check them out, look forward to part 2 of our coverage next week, and plan to come out to the New England OCR Expo next year! Start – 5:13 – Intro 5:13 – 9:42 – Quick News 9:42 – 10:57 – Content Preface 10:57 – 1:52:14 - Vendor Interviews 1:52:14 – End – Outro Next weekend we will release part 2 of New England OCR Expo coverage! ____ News Stories: No More Liquid Chalk at Spartan No More Hyrox Post Race Challenges Citi Field Spartan Results Spartan France National Series Update Spartan Palm Beaches South USNS Podiums Hey Hay Secret Link Opera Fan Secret Link Demonic Friend Secret Link Robot Runners Secret Link Cruise Prank Secret Link ____ Related Episodes: 164. 1st Annual New England OCR Expo Preview with Steve "Bacon" Martin! 165. New England OCR Expo and Party! 320. The Return of the New England OCR Expo with Steve "Bacon" Martin! 323. The Second New England OCR Expo with Vendors! 381. New England OCR Expo! (Part 1: Vendors) 382. New England OCR Expo! (Part 2: Athletes, Speeches, and Staff) 431. The Return of FIT Challenge with Athletes and Robb McCoy! 432. New England OCR Expo 2025! (Part 1: Vendors) 433. New England OCR Expo 2025! (Part 2: Athletes, Speeches, and Awards) ____ The OCR Report Patreon Supporters: Jason Dupree, Kim DeVoss, Samantha Thompson, Matt Puntin, Brad Kiehl, Charlotte Engelman, Erin Grindstaff, Hank Stefano, Arlene Stefano, Laura Ritter, Steven Ritter, Sofia Harnedy, Kenny West, Cheryl Miller, Jessica Johnson, Scott "The Fayne" Knowles, Nick Ryker, Christopher Hoover, Kevin Gregory Jr., Evan Eirich, Ashley Reis, Brent George, Justin Manning, Wendell Lagosh, Logan Nagle, Angela Bowers, Asa Coddington, Thomas Petersen, Seth Rinderknecht, Bonnie Wilson, Steve Bacon from The New England OCR Expo, Robert Landman, Shell Luccketta Jules Estes, and Alan "Muddy Duck" Moore. Sponsored Athletes: Javier Escobar, Kelly Sullivan, Ryan Brizzolara, Joshua Reid, and Kevin Gregory! Support us on Patreon for exclusive content and access to our Facebook group Check out our Threadless Shop Use coupon code "adventure" for 15% off MudGear products Use coupon code "ocrreport20" for 20% off Caterpy products Like us on Facebook: Obstacle Running Adventures Follow our podcast on Instagram: @ObstacleRunningAdventures Write us an email: obstaclerunningadventures@gmail.com Subscribe on Youtube: Obstacle Running Adventures Intro music - "Streaker" by: Straight Up Outro music - "Iron Paw" by: Dubbest

In this episode of the Elevate Yourself podcast, Rob sits down with Hannah Petry, a nutrition researcher at the University of North Carolina at Chapel Hill, to explore how nutrition shapes health from the cellular level to society at large. From early experiences in the kitchen to cutting-edge research on choline and prenatal development, this conversation bridges science and everyday life. Together, they unpack why early life nutrition matters, what's happening beneath the surface at the cellular level, and how these insights translate into practical habits anyone can apply. If you've ever wondered how nutrition impacts long-term health, where we're getting it right as a society, and where we still have room to improve, this episode offers a thoughtful and grounded perspective on doing the basics well. The Elevate Yourself Podcast is brought to you in partnership with Athletic Brewing. Use code ELEVATE30 for 30% OFF your first online order at checkout!

What does it look like to walk away from stability in pursuit of something uncertain but deeply meaningful? We know a thing or two about that here at Athletic Brewing. In this episode of Without Compromise, we sit down with professional triathlete Justin Riele just days after a major life decision: leaving behind a 10-year career in corporate America to pursue triathlon full-time.Justin shares what led to that leap, the tension of stepping away from security, and the mindset required to chase excellence at the highest level of endurance sport.  With Athletic Brewing IRONMAN 70.3 Oceanside this weekend, our conversation offers a real-time look at what it means to bet on yourself.Justin's journey mirrors a familiar ethos that rings true in our brewery: building something meaningful requires risk, discipline, and a willingness to go all in.

Andrew Katz, Chief Marketing Officer at Athletic Brewing Company, joins The Hospitality Hangout to share his expertise on the booming non-alcoholic beer market and its impact on the hospitality industry. Discover how Athletic Brewing has grown into a leading brand by reshaping drinking culture and innovating within the beverage segment. Katz dives into brand growth strategies, evolving consumer preferences around wellness and socializing, and the important role of hospitality partnerships in scaling a modern beverage brand. This episode offers valuable hospitality insider insights for restaurant operators, hospitality executives, and anyone interested in hospitality leadership and restaurant growth strategies. Tune in to learn how industry trends are shaping the future of alcohol alternatives in the restaurant and hospitality business. Episode Credits:Sponsored by: DirecTVProduced by: Branded Hospitality MediaHosted by: Michael Schatzberg, JImmy FrischlingProducer: Julie ZuckerCreative Director: Adam LevineShow Runner: Drewe RaimiPost Production: GrodMediawww.thehospitalityhangout.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Target is expanding its food and beverage footprint with new store concepts and larger grocery sections – potentially creating more space for emerging brands. In this episode, the hosts discuss what it means for startups and also spotlight notable trends and brands from Expo West. We also revisit interviews from our Miami meetup, including a conversation with angel investor Spencer Slaine on what he looks for in early-stage brands. Show notes: 0:20: Expo Energy. IRL All Year. Nom News. Bullseye, Babe. Mez & The Gang. Citrus Boost. – The hosts recap the energy and standout trends from Expo West and preview upcoming industry events, including BevNET Live and Taste Radio meetups. Melissa highlights a Nombase Podcast episode that features insights from investors who launched their own CPG brand and revealed how they think about pricing, ingredients, and growth. The hosts also discuss Target's expanding focus on food and beverage and how founders can take advantage, highlight a major funding round for protein bar brand Mezcla and reflect on brands born during the COVID era. They sample several new products, including espresso sodas, probiotic mouthwash (yep) and cocoa-flavored bone broth. 32:27: Interviews from Taste Radio's Miami Meetup – We kick things off with Spencer Slaine, a founding member of The Angel Group, who explains how the early-stage investment network helps early-stage CPG brands bridge the funding gap with both capital and operator expertise. He is followed by Little Saints founder and CEO Megan Klein who shares how her functional, non-alcoholic cocktail brand was born out of  a personal shift toward moderation and has become an anchor in the fast-growing adult non-alcoholic beverage category. Rounding out the discussion is AB InBev's Conrad Barrett who talks about PerfectDraft, a countertop system designed to bring bar-quality draft beer into the home, highlighting how consumer feedback and AI-driven insights are shaping its growth.  Brands in this episode: Little Saints, PerfectDraft, Stella Artois, Guinness, Athletic Brewing, Lucky Energy, Kate Farms, Trip, Mingle Mocktails, Cadooz, Mezcla, Poppi, Fishwife, B.T.R. Nation, Unite Foods, Folkland, Farmwell, Painterland Sisters, One Degree Organics, Moozy, Singing Pastures, Esspo, Manhattan Special, Basicase, Pikora, PWR UP, Good & Gather

Welcome to Inwood Art Works On Air podcast. This episode puts the spotlight on local filmmaker, Caleb Clarke.Caleb Clarke is a Manhattan-based writer, director, and editor who is drawn to themes of grace, shame, and redemption as well as the destigmatization of mental health issues. Caleb wrote the screenplays for three narrative short films produced through Times Square Church. Of those, his favorite project with TSC is Unseen (2023), a short he also directed and edited that explores faith and mental health. Caleb has shot and edited branded content, music videos, a dance film, and worked as an additional editor on a feature length documentary for Athletic Brewing.Currently, Caleb resides in Washington Heights surrounded by many actor friends who helped inspire the theatrical setting of his upcoming short film An Act of Penance, which he received an Inwood Film Festival Filmmaker fund award. You can view more of his work here: calebmclarke.com. 

According to Live Nation Entertainment, 60 percent of attendees alternate between alcoholic and non-alcoholic drinks at live events. Additionally, with internal consumer research showing that 80 percent of attendees believe a “great beverage” enhances the experience, it probably shouldn't surprise you to hear that Live Nation Entertainment has taken an increasingly active investment role within the beverage industry. And as the “mindful drinking” and “sober curious” movements spread…Live Nation Entertainment continues to bet big on better-for-you alcohol alternatives, believing heavily that the growth of zero-proof partying will make the beverage segment increasingly attractive within on-premise settings. So, in recent years, the world's leading live entertainment company has expanded how attendees can celebrate throughout a show…strategically investing in Athletic Brewing, Liquid Death, JOLENE Coffee, and most recently social tonic maker Hiyo.

There are some raw materials in the brewing world that are the butt of jokes or customers claim they don't like them because they have heard bad or false things about them. Two brewing ingredients come to mind: Sabro hops, which were released in 2018 and crystal malt, which is used in many styles from English bitters to American amber ales. But are these ingredients really so bad? On the All About Beer podcast today we talk to four guests who will help us demystify these misunderstood members of the brewing world and find out if people's ire is really justified or perhaps we should be looking at Sabro and crystal malt with fresh eyes.Visit AllAboutBeer.com for more podcasts, to read original articles, and to get info on upcoming events.Click here to support independent journalism covering the beer industry.This Episode is Sponsored by:HopsteinerLet's talk brewhouse efficiency: Replacing pellet loads with Salvo cannot only boost aroma density, but reduce trub load and increase beer wart. Seems like simple math, but if it is still not obvious— replacing pellets with Salvo can give you MORE BEER per batch with BETTER brewhouse efficiency. Salvo —designed for brewers who are tired of sacrificing yield for aroma Explore flavor solutions at shop.hopsteiner.com.Escarpment LaboratoriesEscarpment Labs is the official yeast partner of Pink Boots brews. Their Pink Boots Yeast is a versatile German Kölsch strain that works across different beer styles. In light beers, it delivers bright, white wine–like aromatics. In hop-forward beers, it drives clean, citrus-forward biotransformation. Every purchase supports the Pink Boots Society, with fifteen percent of proceeds funding scholarships and professional development for women and non-binary people in brewing. To place an order, email sales@escarpmentlabs.com.Athletic BrewingYour first sip of Athletic Brewing Company's non-alcoholic beer is a game-changer – it tastes so good, you can't believe it's non-alcoholic.They've won 185 taste awards to prove it. From goldens, to IPAS, lite brews or their new Lime & Salt brew, they've got a flavor for whatever the mood calls for - which means great beer, no hangovers, and guilt-free drinking every day of the week. You can try Athletic's non-alcoholic brews for yourself at over 75,000 grocery or liquor stores, bars and restaurants nationwide. Or check out limited styles, exclusively on their website.Go to Athleticbrewing.com to find stores near you or get brews shipped right to your door! Get 15% off your first online order.Terms and conditions and certain limitations apply.Athletic Brewing Company. Fit For All Times.All About BeerAt All About Beer, we're honored to share the stories that define the beer community, and we couldn't do it without the generous support of our underwriting sponsors. Their commitment helps sustain independent beer journalism, allowing us to highlight the people, places, and passion behind every pint. Their partnership ensures these stories continue to inspire, connect, and celebrate the craft we all love. Join our underwriters today and help make an impact on independent journalism covering the beer industry.Hosts:  Em Sauter and Don TseGuests: Eric R. Sannerud, Jude La Rose, Axel Jany, Adam FieldSponsors: Hopsteiner, Escarpment Laboratories, Athletic Brewing, All About BeerTags: Beer, Sabro, Crystal Malt, BrewingPhoto: by John HollThe following music was used for this media project:Music: Awesome Call by Kevin MacLeodFree download: https://filmmusic.io/song/3399-awesome-callLicense (CC BY 4.0): https://filmmusic.io/standard-licenseArtist website: https://incompetech.com ★ Support this podcast on Patreon ★

Is Big Food finally catching up to emerging brands on speed to market? As legacy CPG giants roll out protein- and fiber-forward innovations faster than ever, the team debates whether startups still hold the advantage. Plus, we give a heartfelt sendoff to Jacqui Brugliera as she departs BevNET after 12 years. Show notes: 0:23: Honoring A Legend. More Meetups! Heading West. Speedy Delivery. Creamy Everything. – Ray Latif and co-hosts John Craven and Mike Schneider mark Jacqui Brugliera's final show at BevNET after 12 years, sharing heartfelt praise for her impact as a teammate, friend, and steadying presence. The conversation then shifts to a recap of Taste Radio's recently held Miami meetup as well as an upcoming event in New York City on April 16. The hosts also discuss whether big CPG brands are catching up to entrepreneurial ones as they chase "better-for-you" trends like protein and fiber and whether legacy companies can truly match the credibility and branding agility of smaller players. They also riff on the rise of "creamy condiments" and highlight a new RTD Vietnamese coffee, a decaf sparkling coffee, buttermilk pancake mix, hop-infused cocktails, and a wave of new products from Athletic Brewing. Brands in this episode: Doritos, Smartfood, SunChips, Angie's Boomchickapop, Rebel Roots, Poppi, Fruities, CronchClub, Lasso, Tia Lupita, Bachan's, AleSmith, Athletic Brewing, Guinness, Fuzzee Coffee, North Shore Roasters, Phoenicia Diner

Episode Description:“What does Texas do better than anywhere else in the world?” That's the question that sparks a lively debate on this episode of The JB and Sandy Show, where JB, Sandy, and Tricia dive into the heart of Lone Star pride, pop culture nostalgia, and the quirks that make their show a must-listen.The crew kicks things off with a challenge: guess what an English traveler claims Texas does best. The answer? Shiner Bock beer—hailed as “the best beer in the world” by someone who's tasted brews in 50 countries! The team shares hilarious memories of cheap Shiner Bock, musicians making it cool, and Sandy's confession: “In my beer drinking days, it made me fart a lot.”

Beer is an art, but there is a lot of science behind it.  Thanks to science, brewers measure and adjust along the way, helping ensure that their artful beers come out as they had envisioned.  The science of beer has come a long way and yet, there is still so much to learn about the world's favorite fermented beverage.But it's not just about beer.  The science of beer has touched so many aspects of day-to-day life.  That refrigerator in your house?  Shelf-stable food products?  Laundry soap?  Thank you, Beer! Visit AllAboutBeer.com for more podcasts, to read original articles, and to get info on upcoming events.Click here to support independent journalism covering the beer industry.This Episode is Sponsored by:HopsteinerThis February, Hopsteiner is helping you push aroma further without pushing your budget. Enjoy 25% off select hops and hop products. Have peace of mind when planning production schedules and building your spring seasonals this FeBREWary. Stock up on hops like Alora, Lotus, and Sultana or dial up efficiencies with modernized hopping innovations like Salvo, Salvo Plus, and LLZ. Apply offer code AAB26 at checkout to save. Some restrictions apply. Explore flavor solutions at shop.hopsteiner.com.Escarpment LaboratoriesEscarpment Labs is the official yeast partner of Pink Boots brews. Their Pink Boots Yeast is a versatile German Kölsch strain that works across different beer styles. In light beers, it delivers bright, white wine–like aromatics. In hop-forward beers, it drives clean, citrus-forward biotransformation. Every purchase supports the Pink Boots Society, with fifteen percent of proceeds funding scholarships and professional development for women and non-binary people in brewing. To place an order, email sales@escarpmentlabs.com. Athletic BrewingYour first sip of Athletic Brewing Company's non-alcoholic beer is a game-changer – it tastes so good, you can't believe it's non-alcoholic.They've won 185 taste awards to prove it. From goldens, to IPAS, lite brews or their new Lime & Salt brew, they've got a flavor for whatever the mood calls for - which means great beer, no hangovers, and guilt-free drinking every day of the week. You can try Athletic's non-alcoholic brews for yourself at over 75,000 grocery or liquor stores, bars and restaurants nationwide. Or check out limited styles, exclusively on their website.Go to Athleticbrewing.com to find stores near you or get brews shipped right to your door! Get 15% off your first online order.Terms and conditions and certain limitations apply.Athletic Brewing Company. Fit For All Times.All About BeerAt All About Beer, we're honored to share the stories that define the beer community, and we couldn't do it without the generous support of our underwriting sponsors. Their commitment helps sustain independent beer journalism, allowing us to highlight the people, places, and passion behind every pint. Their partnership ensures these stories continue to inspire, connect, and celebrate the craft we all love. Join our underwriters today and help make an impact on independent journalism covering the beer industry.Hosts:  Em Sauter and Don TseGuests: Zoran Gojkovic, and Jonny GarrettSponsors: Hopsteiner, Escarpment Laboratories, Athletic Brewing, All About BeerTags: Beer, SciencePhoto: The following music was used for this media project:Music: Awesome Call by Kevin MacLeodFree download: https://filmmusic.io/song/3399-awesome-callLicense (CC BY 4.0): https://filmmusic.io/standard-licenseArtist website: https://incompetech.com ★ Support this podcast on Patreon ★

In this episode of the Elevate Yourself podcast, Rob welcomes back Serj Khajadourian for a conversation on why so many “new” fitness trends look a lot like the fundamentals we've known all along. From protein and real food to strength training, grip strength, and Zone 2 cardio, Serj breaks down why the basics continue to stand the test of time — and why they're resurfacing as the foundation of effective health and fitness. With decades of experience coaching and leading in the fitness industry, Serj shares why keeping things simple works, how consistency outperforms complexity, and what he's learned from training thousands of individuals over the years. He also discusses the key traits that separate people who stick with change from those who struggle to maintain it. As the new year approaches, Serj offers grounded advice for anyone looking to start fresh — what to focus on, what to ignore, and how to build habits that actually last. He also shares insights into his new role at Elevation and what excites him most about the year ahead. This episode is a reminder that progress doesn't require perfection — just consistency, clarity, and a commitment to the fundamentals. Topics Covered Serj's Background & Current Role at Elevation A quick refresher on Serj's career and what he's focused on today. Why “Everything Old Is New Again” Protein, real food, strength training, grip strength, and Zone 2 cardio — why the basics continue to dominate long-term results. The Power of Simplicity Why an “old school” approach works and how overcomplicating fitness often leads people off track. Behavior Change & Consistency Key differences between people who sustain habits and those who struggle to maintain them. Advice for the New Year What Serj recommends for anyone starting a new routine — and what to avoid when motivation is high but consistency hasn't been built yet. What's Next at Elevation Serj shares what excites him most about his new role and what's ahead for the organization. Learn More Elevation Health: [Website Link] Previous Elevate Yourself Episodes: [Apple Podcasts] The Elevate Yourself Podcast is brought to you in partnership with Athletic Brewing. Use code ELEVATE30 for 30% OFF your first online order at checkout!

What if the future of wellness marketing is simply… not trying so hard? In this episode, the hosts explore how mission-driven CPG brands are moving beyond preachy messaging and into a new era of modern moderation, one rooted in balance, authenticity, and consumer trust.  Plus, we sit down with beverage industry veteran Kevin Klock, who's back in the game as the co-founder and CEO of moringa-infused brand Orange Toucan, and Keegan Fong, the founder of Woon, a culture-forward pantry brand inspired by a family's beloved Chinese restaurants. Show notes: 0:25: MIA. Done Dry. Don't Lecture Me. A Good "Bully." Pop The Top. Too Much Tallow? Boop Me. – The team promotes an upcoming Miami meetup on February 18th at Casa La Rubia, encouraging founders to bring product samples. They also discuss how consumer attitudes around Dry January and wellness marketing are shifting away from rigid "all-or-nothing" messaging toward balance, moderation, and authenticity. The hosts shift to product samplings, including a new line of spirit-free canned cocktails, a brand of coffee beans with explosive packaging, beef tallow tortilla chips, BFY instant soups, protein shots, and corn snacks flavored with Vietnamese coffee. 19:58: Interview: Kevin Klock, Co-Founder & CEO, Orange Toucan – Kevin Klock shares the origins of Orange Toucan and his partnership with co-founders Rob Snell and Sandy Wheeler, creator of Bowflex. He explains how the moringa-infused beverages, blended with ginger and turmeric, are designed to support inflammation reduction and blood sugar management, highlighting Wheeler's own experience with the products. Klock also discusses the brand's approach to consumer education through online channels and trusted influencers. 28:11: Interview: Keegan Fong, Founder, Woon – Keegan explains the meaning of "Woon" and how the brand took shape during the COVID pandemic. He discusses Woon's growth to more than 500 stores nationwide, with products like Mama's Way hot sauce, a versatile stir-fry sauce, and other pantry staples. Keegan also shares how building an online following helped fuel retail expansion and create a full-circle brand experience connecting the restaurant and packaged goods. Brands in this episode: Recess, Athletic Brewing, Zevia, Red Bull, Bully Boy Distillers, Pretentious Coffee, Blue Bottle, Manchas, Long Weekend, The Cumin Club, Green & Sunny, Shooka Sauce, Boop, Chilly Water, Like Air, Copper Cow  

The eisbock story is a fun lore of beer myth, a hapless brewery employee left a barrel of doppelbock outside during a snowstorm in Germany and some of the beer froze, concentrating flavor and thus creating a whole new beer style. While the roots of this story may not wholly be true, it's a fun addition to a beer style made by distillation processes at its most base level.These beers are rare in the United States as you need special licenses to make them but in Europe, the rules are a bit different and in some European countries, these beers, not just eisbocks, have taken on a life of their own. And this is before we start talking about other drinks like the amazing ice cider made by freeze distillation.How does the freezing process work and what changes does it make to these drinks? This month on the All About Beer podcast, we talk to three guests with unique views on this chilly process. Visit AllAboutBeer.com for more podcasts, to read original articles, and to get info on upcoming events.Click here to support independent journalism covering the beer industry.This Episode is Sponsored by:HopsteinerThis episode is brought to you by LLZ™ - Hopsteiner's new water-soluble citrus aroma extract. LLZ is formulated to deliver fresh lemon and crisp lime character to your next brew. Perfect for hop waters, seltzers, NA beers, and well beer..beers. LLZ offers unmatched versatility as a 100% hop-derived, clean-label supporting aroma extract. Give your next brew the citrus kick it's been begging for with Hopsteiner's LLZ. Explore LLZ™ and other flavor solutions at shop.hopsteiner.com.Escarpment LaboratoriesAlright brewers, quick question. Have ever brewed the same beer twice… and somehow got two different results?Your haze drops out. Sulfur pops up. And that “quick” lager isn't quick anymore. That's where Escarpment Labs comes in.We've seen this firsthand at top breweries across Canada and the US. Escarpment helps you choose the right yeast.They help you dial in your process. So your beer stays consistent, batch after batch. Escarpment Yeast now ships in the United States with Priority Alert shipping. And for free brewing knowledge, subscribe to the Escarpment Labs Podcast and YouTube channel.Go to escarpmentlabs.com to find out more.Athletic BrewingWant to have great beer, but just not the alcohol tonight? Give Athletic Brewing a try. Athletic Brewing was founded in 2017 to shatter existing stigmas and perceptions around non-alcoholic beer. They took a category that had traditionally only offered underwhelming lagers and launched a full lineup of award-winning styles. In fact, it's non-alcoholic beer so good that it's currently on over 20% of US Michelin star menus and the team at Athletic has brought home over 185 taste awards. And these non-alcoholic beers are all brewed by the Athletic team in their custom breweries with extremely rigorous quality standards.You don't have to be sober to enjoy the great taste of beer as a meal pairing, winding down at the end of the day, or when you're out with friends and don't want the alcohol.  In 2025, Athletic released over 50 different beers on their website athleticbrewing.com. Check it out for yourself.All About BeerAt All About Beer, we're honored to share the stories that define the beer community, and we couldn't do it without the generous support of our underwriting sponsors. Their commitment helps sustain independent beer journalism, allowing us to highlight the people, places, and passion behind every pint. Their partnership ensures these stories continue to inspire, connect, and celebrate the craft we all love. Join our underwriters today and help make an impact on independent journalism covering the beer industry.Hosts:  Em Sauter and Don TseGuests: Shaun Yasaki, Eleanor Leger, Marcin OstajewskSponsors: Hopsteiner, Escarpment Laboratories, Athletic Brewing, All About BeerTags: Beer, Distilling, EisbockPhoto: Shaun Yasaki The following music was used for this media project:Music: Awesome Call by Kevin MacLeodFree download: https://filmmusic.io/song/3399-awesome-callLicense (CC BY 4.0): https://filmmusic.io/standard-licenseArtist website: https://incompetech.com

Welcome to Week In Geek Wednesday for our quick-hits segment of entertainment and interesting bits of internet debris for you... the people! In this episode, we do a watch-along for the new "Star Wars: Maul" show, "Masters of the Universe", season five of "For All Mankind", and run through the last-minute picks we did for WWE Saturday Night's Main Event!   FULL VIDEO EPISODES! That's right folks, you can see our bright smiling idiotic faces in full color on our YouTube channel. Full episodes available as well as clips.   LINKS OF INTEREST: - Here's the trailer for "Star Wars: Maul - Shadow Lord" - Here's the trailer for "Masters of the Universe" - "For All Mankind" Season Five Gets a Release Date - And here's the "For All Mankind" teaser trailer   ...AND ANOTHER THING: The Man They Call Tim suggests watching "Weapons" on HBO Max Uncle Todd suggests trying Upside Dawn from Athletic Brewing - a gluten-removed non-alcohol beer   FOLLOW US ON THE SOCIAL MEDIAS: Facebook - http://facebook.com/freerangeidiocy Instagram - http://instagram.com/freerangeidiocy YouTube - http://youtube.com/@freerangeidiocy

When Bill Shufelt left Wall Street to make non-alcoholic beer, most people thought he was crazy. At the time, the category made up less than 1% of U.S. beer sales and was widely seen as a joke. But nearly a decade later, Shufelt's company Athletic Brewing is at the center of a major cultural shift around health and wellness. On this episode of Bold Names, he joins Christopher Mims and Tim Higgins to talk about the rise of non-alcoholic beer, how his company is navigating President Trump's tariffs, and why beer giants like Heineken and Guinness are now chasing the category he helped create. To watch the video version of this episode, visit our WSJ Podcasts YouTube channel or the video page of WSJ.com. Check Out Past Episodes: How Corning Is Using Trump's Tariffs To Its Advantage The Boldest Ideas of 2025 — And What's in Store for 2026 McLaren CEO Zak Brown On F1 And Business Strategy At 200 Miles Per Hour How Tubi Is Coming for Netflix and YouTube in the New Streaming Wars Let us know what you think of the show. Email us at BoldNames@wsj.com. Sign up for the WSJ's free Technology newsletter. Read Christopher Mims's Keywords column. Read Tim Higgins's column.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Back with the first episode of the new year, the guys offer up their predictions for the general beer industry in 2026. Take a break from alcohol with Athletic Brewing. Follow United We Drink on their social media channels. BlueSky Instagram Facebook

Hook is a wonderfully charming movie about rediscovering the joys of one's youth. That said, critics hated it when it was released in 1991, and its director, Steven Spielberg, isn't all that high on it either. The latter is a little puzzling. Sure, Hook is too long and gets oddly dark at times, but there is still so much to enjoy. Principally, both Dustin Hoffman as Captain Hook and Robin Williams as Pan all grown up are just having a blast. Their performances, coupled with imaginative practical effects and the cadre of endearing Lost Boys, make this a return trip to Neverland well worth taking. Now, sit back, Bangarang with a Free Wave Hazy IPA from Athletic Brewing, and make way for the Thud Ball! The Thunderous Wizard, Chumpzilla, and Bling Blake are trapped in the Boo Box. Help! This Week's Segments: Introduction/Plot Breakdown – To live would be an awfully big adventure! Lingering Questions – How dirty did they do poor Rufio? (40:54) The "Happy Thoughts" Trivia Challenge – Bling Blake challenges the field to trivia about the movie. (59:57) Recommendations – We offer our picks for the week and next up: We continue our Best Director Flops series with an epic MCU misfire, Eternals! (1:14:06) And, as always, hit us up on Threads, X, Facebook, Bluesky, or Instagram to check out all the interesting factoids from this week's episode!

As the new year begins, this episode of Without Compromise focuses on purpose, service, and what it means to step forward when others need help.We sit down with Jeff Byard, Senior Vice President of Operations at Team Rubicon, a veteran-led humanitarian organization that mobilizes volunteers to respond to disasters and humanitarian crises.Jeff shares lessons from a career in emergency management, including what effective leadership looks like in moments of uncertainty, how veterans and civilians find renewed purpose through service, and why showing up consistently matters more than titles or recognition.This conversation is a reminder that the start of a new year is not just about resolutions, but about commitment to others, to community, and to doing the work when it counts.Athletic Brewing is proud to support Team Rubicon and those who choose service without compromise.Learn more about volunteering with Team Rubicon at their website: teamrubiconusa.org

January 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Americans plan to spend $60 billion on health and wellness in 2026, with nearly 90% now viewing fitness as preventative healthcare prioritizing strength, mobility, and mental health Sweetgreen launches nationwide menu collaboration with Function Health, designed by Dr. Mark Hyman to reframe healthy eating around foundational biology supporting energy, inflammation, and metabolic health Non-alcoholic beverages shift from substitutes to primary choice as Thrive Market exits alcohol entirely and Athletic Brewing relaunches its Athletic January campaign More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

The eisbock story is a fun lore of beer myth, a hapless brewery employee left a barrel of doppelbock outside during a snowstorm in Germany and some of the beer froze, concentrating flavor and thus creating a whole new beer style. While the roots of this story may not wholly be true, it's a fun addition to a beer style made by distillation processes at its most base level. These beers are rare in the United States as you need special licenses to make them but in Europe, the rules are a bit different and in some European countries, these beers, not just eisbocks, have taken on a life of their own. And this is before we start talking about other drinks like the amazing ice cider made by freeze distillation. How does the freezing process work and what changes does it make to these drinks? This month on the All About Beer podcast, we talk to three guests with unique views on this chilly process. Visit AllAboutBeer.com for more podcasts, to read original articles, and to get info on upcoming events.Click here to support independent journalism covering the beer industry.This Episode is Sponsored by:HopsteinerThis episode is brought to you by LLZ™ - Hopsteiner's new water-soluble citrus aroma extract. LLZ is formulated to deliver fresh lemon and crisp lime character to your next brew. Perfect for hop waters, seltzers, NA beers, and well beer..beers. LLZ offers unmatched versatility as a 100% hop-derived, clean-label supporting aroma extract. Give your next brew the citrus kick it's been begging for with Hopsteiner's LLZ. Explore LLZ™ and other flavor solutions at shop.hopsteiner.com.Escarpment LaboratoriesAlright brewers, quick question. Have ever brewed the same beer twice… and somehow got two different results?Your haze drops out. Sulfur pops up. And that “quick” lager isn't quick anymore. That's where Escarpment Labs comes in.We've seen this firsthand at top breweries across Canada and the US. Escarpment helps you choose the right yeast.They help you dial in your process. So your beer stays consistent, batch after batch. Escarpment Yeast now ships in the United States with Priority Alert shipping. And for free brewing knowledge, subscribe to the Escarpment Labs Podcast and YouTube channel. Go to escarpmentlabs.com to find out more.Athletic BrewingWant to have great beer, but just not the alcohol tonight? Give Athletic Brewing a try. Athletic Brewing was founded in 2017 to shatter existing stigmas and perceptions around non-alcoholic beer. They took a category that had traditionally only offered underwhelming lagers and launched a full lineup of award-winning styles. In fact, it's non-alcoholic beer so good that it's currently on over 20% of US Michelin star menus and the team at Athletic has brought home over 185 taste awards. And these non-alcoholic beers are all brewed by the Athletic team in their custom breweries with extremely rigorous quality standards.You don't have to be sober to enjoy the great taste of beer as a meal pairing, winding down at the end of the day, or when you're out with friends and don't want the alcohol.  In 2025, Athletic released over 50 different beers on their website athleticbrewing.com. Check it out for yourself.All About BeerAt All About Beer, we're honored to share the stories that define the beer community, and we couldn't do it without the generous support of our underwriting sponsors. Their commitment helps sustain independent beer journalism, allowing us to highlight the people, places, and passion behind every pint. Their partnership ensures these stories continue to inspire, connect, and celebrate the craft we all love. Join our underwriters today and help make an impact on independent journalism covering the beer industry.Hosts:  Em Sauter and Don TseGuests: Shaun Yasaki, Eleanor Leger, Marcin OstajewskSponsors: Hopsteiner, Escarpment Laboratories, Athletic Brewing, All About BeerTags: Beer, Distilling, EisbockPhoto: Shaun Yasaki The following music was used for this media project:Music: Awesome Call by Kevin MacLeodFree download: https://filmmusic.io/song/3399-awesome-callLicense (CC BY 4.0): https://filmmusic.io/standard-licenseArtist website: https://incompetech.com ★ Support this podcast on Patreon ★

Description In this final episode of the year, Rob Anderson steps back for a solo reflection on the key lessons, themes, and mindset shifts that emerged from conversations with Elevate Yourself guests throughout the past year. Rather than recap episodes, Rob connects the dots across fitness, nutrition, sleep, social connection, wearables, burnout, and sustainable routines — highlighting what actually works in real life and corporate wellness settings. Listeners will hear big-picture themes like why consistency beats intensity, why health is deeply social, how awareness can support (not control) our lives, and why making wellness sustainable — and even fun — is essential. Rob also shares quick-hit takeaways from each guest, followed by his own “One Thing” reflections to close out the year. This episode is equal parts reflection, gratitude, and momentum-setting — designed to help you carry what matters most into the year ahead. Topics Covered Key lessons and patterns across the past year of Elevate Yourself guests Why consistency matters more than motivation or intensity The role of social connection in health, fitness, and well-being Using data, tracking, and wearables without obsession Making wellness sustainable, enjoyable, and realistic Quick-hit lessons from each guest episode Rob's personal “One Thing” reflections: One thing he changed his thinking about One thing he started doing One thing he stopped doing Habits, purchases, and influences that elevated his year Setting intentions and carrying momentum into the year ahead Learn More Elevation Health: https://elevationcommunityhealth.com/ Previous Elevate Yourself Episodes: https://podcasts.apple.com/us/podcast/elevate-yourself/id1510803891 The Elevate Yourself Podcast is brought to you in partnership with Athletic Brewing. Use code ELEVATE30 for 30% OFF your first online order at checkout!

In this episode of Without Compromise we sit down with professional skier and Athletic Brewing athlete Hannah Melinchuk, a force in the world of freeride skiing. Hannah has built her career on a blend of raw athletic talent, relentless work ethic, and a willingness to push into uncertainty. Her story is one of grit, self-belief, and trusting the long game.We dig into the path that brought her into skiing at a high level in college, including the turning points that helped her develop confidence in an unpredictable sport. Hannah opens up about training both body and mind, and balancing a life of athletic pursuits and a creative storyteller. She also shares what it means to pursue a career in outdoor athletics without compromising the values that keep her grounded.Whether you are an athlete, a weekend warrior, or someone exploring the edges of your own potential, her perspective offers something meaningful. So crack open an Athletic Brewing non-alcoholic beer and settle in. This episode is all downhill from here.

Today, I'm sharing a case study and an analysis that I originally shared with our LABS members.  The reason I'm doing this is, one of the most valuable things that we can do as a product-based business owner is look outside of our industry for inspiration, ideas, and new ways of thinking about our own business.  When we study how other industries structure their revenue models, how they build community or how they create demand for their products, we really start to see new and fresh opportunities that we can adapt in our own way for our own business.  In this episode, we're looking at Athletic Brewing Company and how they doubled their D2C subscription sales in 2025 by positioning their membership as a VIP lifestyle experience rather than a discount program. It's a simple shift, but a strategic one.  It really sparked two ideas that I think you can use: One will be for your D2C sales ecosystem, and one is for your wholesale channel. We will walk through what Athletic Brewing Company got right, why their approach works, and how you can apply versions of this inside of your own business in a way that again fits your particular audience, your product line, margins, and, of course, your capacity.  If you want to see more case studies like this, real examples from outside of the consumer gift world, and you want to see how we break them down into actionable insights and ideas for your product brand, this is exactly the type of work we do inside of Proof to Product LABS every single week.  This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. We have member-only events inside of LABS, so request your invitation to join below!  REQUEST YOUR INVITATION You can view full show notes and more at http://prooftoproduct.com/422  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

In this episode, which left the kitchen smelling like fryer oil, Dave makes chicken wings three ways (11:26) in search of the best version to make at home ... and the winner is a big surprise. Dave also voices his wing opinions (0:55), makes a chicken stock from the leftover wing tips (42:10), and answers an Ask Dave (7:00). Learn more about Athletic Brewing: https://athleticbrewing.com/ Learn more about Frank's RedHot: https://www.mccormick.com/pages/brands/franks-redhot Learn more about Noodle Bar: https://www.momofukunoodlebar.com/ Learn more about Rodney Scott's BBQ: https://rodneyscottsbbq.com/ Watch Dave light his taste buds on fire on Hot Ones: https://www.youtube.com/watch?v=n8ZaV9d5j_k&t=1195s Learn more about First We Feast: https://www.youtube.com/@FirstWeFeast Learn more about Fable: https://us.fable.com/ Send in your Ask Dave questions to bit.ly/AskDaveForm or askdave@majordomomedia.com. Subscribe to the show on YouTube: https://www.youtube.com/@thedavechangshow. Subscribe to Recipe Club on YouTube: https://www.youtube.com/@recipeclubofficial. Submit your favorite food moments in your favorite movies to majorfoodporn.com. Join our community Discord on majordomo.com. Look for the black carton in the egg aisle. Host: Dave Chang Majordomo Media Producer: David Meyer Spotify Producer: Felipe Guilhermino Editor: Stefano Sanchez Learn more about your ad choices. Visit podcastchoices.com/adchoices