Podcasts about athletic brewing

As the new year begins, this episode of Without Compromise focuses on purpose, service, and what it means to step forward when others need help.We sit down with Jeff Byard, Senior Vice President of Operations at Team Rubicon, a veteran-led humanitarian organization that mobilizes volunteers to respond to disasters and humanitarian crises.Jeff shares lessons from a career in emergency management, including what effective leadership looks like in moments of uncertainty, how veterans and civilians find renewed purpose through service, and why showing up consistently matters more than titles or recognition.This conversation is a reminder that the start of a new year is not just about resolutions, but about commitment to others, to community, and to doing the work when it counts.Athletic Brewing is proud to support Team Rubicon and those who choose service without compromise.Learn more about volunteering with Team Rubicon at their website: teamrubiconusa.org

January 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Americans plan to spend $60 billion on health and wellness in 2026, with nearly 90% now viewing fitness as preventative healthcare prioritizing strength, mobility, and mental health Sweetgreen launches nationwide menu collaboration with Function Health, designed by Dr. Mark Hyman to reframe healthy eating around foundational biology supporting energy, inflammation, and metabolic health Non-alcoholic beverages shift from substitutes to primary choice as Thrive Market exits alcohol entirely and Athletic Brewing relaunches its Athletic January campaign More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

The eisbock story is a fun lore of beer myth, a hapless brewery employee left a barrel of doppelbock outside during a snowstorm in Germany and some of the beer froze, concentrating flavor and thus creating a whole new beer style. While the roots of this story may not wholly be true, it's a fun addition to a beer style made by distillation processes at its most base level. These beers are rare in the United States as you need special licenses to make them but in Europe, the rules are a bit different and in some European countries, these beers, not just eisbocks, have taken on a life of their own. And this is before we start talking about other drinks like the amazing ice cider made by freeze distillation. How does the freezing process work and what changes does it make to these drinks? This month on the All About Beer podcast, we talk to three guests with unique views on this chilly process. Visit AllAboutBeer.com for more podcasts, to read original articles, and to get info on upcoming events.Click here to support independent journalism covering the beer industry.This Episode is Sponsored by:HopsteinerThis episode is brought to you by LLZ™ - Hopsteiner's new water-soluble citrus aroma extract. LLZ is formulated to deliver fresh lemon and crisp lime character to your next brew. Perfect for hop waters, seltzers, NA beers, and well beer..beers. LLZ offers unmatched versatility as a 100% hop-derived, clean-label supporting aroma extract. Give your next brew the citrus kick it's been begging for with Hopsteiner's LLZ. Explore LLZ™ and other flavor solutions at shop.hopsteiner.com.Escarpment LaboratoriesAlright brewers, quick question. Have ever brewed the same beer twice… and somehow got two different results?Your haze drops out. Sulfur pops up. And that “quick” lager isn't quick anymore. That's where Escarpment Labs comes in.We've seen this firsthand at top breweries across Canada and the US. Escarpment helps you choose the right yeast.They help you dial in your process. So your beer stays consistent, batch after batch. Escarpment Yeast now ships in the United States with Priority Alert shipping. And for free brewing knowledge, subscribe to the Escarpment Labs Podcast and YouTube channel. Go to escarpmentlabs.com to find out more.Athletic BrewingWant to have great beer, but just not the alcohol tonight? Give Athletic Brewing a try. Athletic Brewing was founded in 2017 to shatter existing stigmas and perceptions around non-alcoholic beer. They took a category that had traditionally only offered underwhelming lagers and launched a full lineup of award-winning styles. In fact, it's non-alcoholic beer so good that it's currently on over 20% of US Michelin star menus and the team at Athletic has brought home over 185 taste awards. And these non-alcoholic beers are all brewed by the Athletic team in their custom breweries with extremely rigorous quality standards.You don't have to be sober to enjoy the great taste of beer as a meal pairing, winding down at the end of the day, or when you're out with friends and don't want the alcohol.  In 2025, Athletic released over 50 different beers on their website athleticbrewing.com. Check it out for yourself.All About BeerAt All About Beer, we're honored to share the stories that define the beer community, and we couldn't do it without the generous support of our underwriting sponsors. Their commitment helps sustain independent beer journalism, allowing us to highlight the people, places, and passion behind every pint. Their partnership ensures these stories continue to inspire, connect, and celebrate the craft we all love. Join our underwriters today and help make an impact on independent journalism covering the beer industry.Hosts:  Em Sauter and Don TseGuests: Shaun Yasaki, Eleanor Leger, Marcin OstajewskSponsors: Hopsteiner, Escarpment Laboratories, Athletic Brewing, All About BeerTags: Beer, Distilling, EisbockPhoto: Shaun Yasaki The following music was used for this media project:Music: Awesome Call by Kevin MacLeodFree download: https://filmmusic.io/song/3399-awesome-callLicense (CC BY 4.0): https://filmmusic.io/standard-licenseArtist website: https://incompetech.com ★ Support this podcast on Patreon ★

Description In this final episode of the year, Rob Anderson steps back for a solo reflection on the key lessons, themes, and mindset shifts that emerged from conversations with Elevate Yourself guests throughout the past year. Rather than recap episodes, Rob connects the dots across fitness, nutrition, sleep, social connection, wearables, burnout, and sustainable routines — highlighting what actually works in real life and corporate wellness settings. Listeners will hear big-picture themes like why consistency beats intensity, why health is deeply social, how awareness can support (not control) our lives, and why making wellness sustainable — and even fun — is essential. Rob also shares quick-hit takeaways from each guest, followed by his own “One Thing” reflections to close out the year. This episode is equal parts reflection, gratitude, and momentum-setting — designed to help you carry what matters most into the year ahead. Topics Covered Key lessons and patterns across the past year of Elevate Yourself guests Why consistency matters more than motivation or intensity The role of social connection in health, fitness, and well-being Using data, tracking, and wearables without obsession Making wellness sustainable, enjoyable, and realistic Quick-hit lessons from each guest episode Rob's personal “One Thing” reflections: One thing he changed his thinking about One thing he started doing One thing he stopped doing Habits, purchases, and influences that elevated his year Setting intentions and carrying momentum into the year ahead Learn More Elevation Health: https://elevationcommunityhealth.com/ Previous Elevate Yourself Episodes: https://podcasts.apple.com/us/podcast/elevate-yourself/id1510803891 The Elevate Yourself Podcast is brought to you in partnership with Athletic Brewing. Use code ELEVATE30 for 30% OFF your first online order at checkout!

In this episode of Without Compromise we sit down with professional skier and Athletic Brewing athlete Hannah Melinchuk, a force in the world of freeride skiing. Hannah has built her career on a blend of raw athletic talent, relentless work ethic, and a willingness to push into uncertainty. Her story is one of grit, self-belief, and trusting the long game.We dig into the path that brought her into skiing at a high level in college, including the turning points that helped her develop confidence in an unpredictable sport. Hannah opens up about training both body and mind, and balancing a life of athletic pursuits and a creative storyteller. She also shares what it means to pursue a career in outdoor athletics without compromising the values that keep her grounded.Whether you are an athlete, a weekend warrior, or someone exploring the edges of your own potential, her perspective offers something meaningful. So crack open an Athletic Brewing non-alcoholic beer and settle in. This episode is all downhill from here.

What does it take to scale from a bold idea to a beverage category leader? We sit down with Athletic Brewing's CFO Evan Zawatsky and communications leader Chris Furnari to dig into the decisions that powered Athletic's rise: owning production, investing in quality, and building a marketing engine that turns awareness into velocity.Evan opens the playbook on why Athletic poured serious CapEx into state-of-the-art breweries in Connecticut and San Diego. That move secured quality control, unlocked flavor innovation, improved margins, and gave the team agility to grow without supply constraints. Chris explains how the brand story evolved from convincing people to try non-alcoholic beer to showing who it's for: active, balance-minded drinkers who want great beer flavors throughout the week. Together, they share how “cans in hands” at race finish lines and community events are key to brand building, how partnerships and earned media create the surround sound needed to convert trial into repeat purchase.If you care about brewery finance, brand strategy, or the surge in non-alcoholic beer, this podcast is packed with practical and clear frameworks you can apply at any scale. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.

Today, I'm sharing a case study and an analysis that I originally shared with our LABS members.  The reason I'm doing this is, one of the most valuable things that we can do as a product-based business owner is look outside of our industry for inspiration, ideas, and new ways of thinking about our own business.  When we study how other industries structure their revenue models, how they build community or how they create demand for their products, we really start to see new and fresh opportunities that we can adapt in our own way for our own business.  In this episode, we're looking at Athletic Brewing Company and how they doubled their D2C subscription sales in 2025 by positioning their membership as a VIP lifestyle experience rather than a discount program. It's a simple shift, but a strategic one.  It really sparked two ideas that I think you can use: One will be for your D2C sales ecosystem, and one is for your wholesale channel. We will walk through what Athletic Brewing Company got right, why their approach works, and how you can apply versions of this inside of your own business in a way that again fits your particular audience, your product line, margins, and, of course, your capacity.  If you want to see more case studies like this, real examples from outside of the consumer gift world, and you want to see how we break them down into actionable insights and ideas for your product brand, this is exactly the type of work we do inside of Proof to Product LABS every single week.  This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. We have member-only events inside of LABS, so request your invitation to join below!  REQUEST YOUR INVITATION You can view full show notes and more at http://prooftoproduct.com/422  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

Cut Calories, Keep the Flavor: My Favorite Non-Alcoholic Beers for Over-40 FitnessClick On My Website Below To Schedule A Free 15 Min Zoom Call:www.Over40FitnessHacks.comOver 40 Fitness Hacks SKOOL Group!Get Your Whoop4.0 Here!In this fun and practical episode, Brad Williams dives into the booming world of non-alcoholic beers—something he's been experimenting with to cut calories, drink more responsibly, and stay social while still enjoying the taste of beer. As a longtime cocktail and IPA fan, Brad shares how his search for better NA options actually started with his dad, who quit drinking and discovered a game-changing brand called Bero (co-founded by Tom Holland).Brad breaks down why today's “mock beers” taste far better than the old-school O'Doul's and Corona Zeros—and how the explosion of Gen Z/Gen Alpha non-drinkers is fueling innovation across the industry.Brad reviews a wide range of NA beers across multiple categories, sharing what's worth buying—and what to skip:Bero (Bero/Barrow): The brand that started his journey. Solid lineup including hazy IPA, golden pilsner, wheat beer, and seasonal releases. Tastes surprisingly close to real beer.Athletic Brewing Co.: Brad's family favorite overall—huge variety, great flavors, constant new releases. Their Mexican-Style Copper stands out despite being a lower-calorie exception.Guinness Zero: The closest match to the original of any NA beer he's ever tasted. Nearly impossible to tell apart from real Guinness.Blue Moon Non-Alcoholic Belgian White: One of the best wheat-style replicas; incredibly close to the classic flavor.Golden Road Mango Cart (NA): A top pick if you like fruity wheat beers—shockingly close to the real Mango Cart.Sam Adams Just the Haze: Brad's favorite hazy IPA option—refreshing, citrusy, and extremely satisfying.Lagunitas IPNA: A strong IPA choice true to the Lagunitas vibe.Asahi & Sapporo (Zero versions): Best-in-class among light NA beers; great pairing for sushi nights.Becks, Heineken Zero, Stella Zero: Solid middle-tier options—better than old-school NA beers but not as flavorful as Bero or Athletic.He also calls out what to avoid—especially NA beers under ~60 calories, which tend to taste like hop water. Athletic Brewing's “Athletic Light” and many 20–30 calorie beers miss the mark.Dark/Stout: Guinness ZeroIPA: Bero Double Tasty West Coast IPAHazy IPA: Sam Adams Just the HazeWheat Beer: Blue Moon NA Belgian WhiteFruity Wheat: Mango Cart NALight Beer: Athletic Brewing Mexican-Style CopperPilsner: Athletic Brewing Golden Pilsner (best of the few he's tried)Brad also notes a big missing category: Ambers/Reds. The top-rated pick online is Shiner Rodeo Red (NA), but he hasn't been able to find it yet.Brad explains how swapping real beers for NA options has helped him:Cut calorie intake significantlyReduce alcohol load on the liverStay social while drinking lessAvoid the “alcohol creep” during long social eventsImprove hydration and recoveryIf you're interested in online personal training or being a guest on my podcast, "Over 40 Fitness Hacks," you can reach me at brad@over40fitnesshacks.com or visit my website at:www.Over40FitnessHacks.comAdditionally, check out my Yelp reviews for my local business, Evolve Gym in Huntington Beach, at https://bit.ly/3GCKRzV

Smog City Brewing co-founder Laurie Porter is a prepper. Even during craft's days of double-digit growth in the middle 2010s, Porter, who calls herself "an incurable optimist," was eyeing a future when that growth wouldn't be there.   So Porter and her husband, Jonathan Porter, built Torrence, California-based Smog City with diversified revenue streams – distribution, exports to international markets, four taprooms with over-the-bar sales and an intentional cap on production around 10,000 barrels – that allow the company to shore up its business if things go sideways.    "At our level, between the 5,000 and 12,000, 13,000 barrel, a lot of our revenue is built off the taproom, direct-to-consumer, which has a little bit higher profit margin, it helps us float that wholesale," Porter says in the latest edition of the Brewbound Podcast, recorded on location at the California Craft Beer Summit. "So if wholesale is struggling or we're seeing dips and changes in seasons and customer changes, we have a little bit more buffer."   Porter admits that Smog City has looked at what life would be like as a 15,000-barrel brewery but has been "apprehensive to break that" ceiling due to the loss of the ability to pivot, flex and manage costs.   "When you hit 15,000 barrels, you are playing so deep in the chain world because it's all about volume," she explained. "Chain can be very fickle. It can be really difficult to maintain. A beer buyer changes and boom, you're off the shelf. And that's now, whatever, 450 barrels of beer for that one style of beer that you had committed to that grocery, and it's gone. And you can't just predict it."    In the interview, Porter discusses the pressures on LA locations, consumers heading back into taprooms, the impending closure of its Steelcraft Long Beach facility after a decade due to being unable to extend the lease and the launch of a new restaurant concept in December to replace it.    Before the interview, Jess, Zoe and Justin cover the latest news, including the Siebel Institute of Technology's planned exit from Chicago and move to Montreal; Athletic Brewing's big 2025 and new products coming in 2026; and a Gen Z take on the rumored Anheuser-Busch InBev acquisition of BeatBox.

A perfect way to end a great week of NA beers from Athletic Brewing! With the holiday season it can be difficult to satisfy that "winter wamer" category with a Non-alcoholic option, but Athletic nails it with their Winter Wonder Winter Warmer!

Being a memeber has it's benifits with Athletic Brewing, like today's hoppy monster Triple Palm Triple Hopped IPA. Today Chris, John and Chris brought a memebers only beer that will have hop-heads asking, "how quickly can you sign me up?"

I've always said drinking beer for a good cause is the best reason to drink beer. Well Athletic Brewing takes that a step further, so I can drink beer for a good cause and have it be a little better for me because its non-alcoholic! Every year Athletic partners with Yakima Chief Hops and a armed services orginization to creat a beer that gives back to our military heroes. The beer is called Ready Front IPA and this years beer is second to none!

Music and collabs are in the very blood of Athletic Brewing, so it was an easy partnership for Althetic and The Warpped Tour to collab on a Hoppy Pale Ale called Side Stage. Bright citrus flavors with a hint of citrus and tropical hop flavors all balanced with a clean finish will have you asking your self, "are you sure this is a NA beer?"

Coming down from San Diego Craft beer week it seemed like a good idea to take a break from beer. But, I didn't want to take a break from beer so I invited the crew from Athletic Brewing to showcase what they've been working on in Beer-amar! With 5 days of non-alcoholic beers to get into, Johnn, Chris and Chris started in easy with their Golden called Upside Dawn.

Thirty summers, thousands of bands, millions of people connecting with music they love and will come to love and at the center of it all was the visionary who turned a wild idea into the Vans Warped Tour, the longest-running traveling music festival in American history, Kevin Lyman.In this episode of Without Compromise, Kevin joins us to reflect on three decades of music, community, and chaos that helped define a generation. From punk parking lots to global stages, he shares the stories, lessons, and purpose behind building a movement that connected artists and fans the world has never seen before.Here at Athletic Brewing, we're celebrating 30 years of Vans Warped Tour with Side Stage, a golden, hoppy pale ale for those who still know every lyric but don't bounce back from hangovers like they used to.Listen now for a conversation about staying grounded while shaping culture, building purpose-driven projects that last, and what it means to live without compromise.Learn more at athleticbrewing.com

Another All News Edition with stuff from Firestone Walker, Double Tap Brewing, Athletic Brewing and Troegs. Bolero Snort with a food and supplies fundraiser. An awesome event by the cool dudes from the AC Beer and Music Fest. Another NJ brewery is up for sale. Suds and Duds too. @njcraftbeer @hoppedupnetwork #metalforever #drinklocal #drinkcraftnotcrap #stouts #ipas #lagers #ales #sours #hops #pilsners #porters #beer #fcancer #smallbusinessowners #beerfestivals #beertours #music #podcastsSee omnystudio.com/listener for privacy information.

Allen and RD try Athletic Brewing Oktoberfest non-alcoholic fest brew.Cheers!#beer #craftbeer #nonalcoholicBecome a supporter of this podcast: https://www.spreaker.com/podcast/strikeout-beer--2992189/support.

In this episode of Without Compromise, we sit down with award-winning journalist, author, podcaster, and Athletic Brewing ambassador, Brendan O'Meara to talk about his book The Front Runner: The Story of Steve Prefontaine. Through vivid storytelling, O'Meara brings to life the grit, charisma, and uncompromising drive of one of America's most iconic sports figures. We explore Prefontaine's rise from small-town Oregon to the world stage, his rebellious approach to competition, and the enduring lessons his life offers about passion, purpose, and refusing to settle. Brendan has been a longstanding ambassador for Athletic Brewing, and hosts the Creative Nonfiction Podcast. You can learn more about him and his work at brendanomeara.com

This week, we welcome back our good friend Emily Suggs for one of our most eclectic lineups yet. We crack open a little bit of everything—a couple of standout NA brews from Athletic Brewing and Bravus Brewing, a THC seltzer from Wild State that sends the conversation sideways, and a crisp IPA from (512) Brewing that we can't find on our shelves here in Corpus. Variety and chaos is the name of the game. We dive into Honey Don't, the new solo outing from Ethan Coen, and then line it up against one of the Coen brothers' classics, Burn After Reading. What happens when one half of the duo strikes out on his own? We dig into the differences in tone, the sharpness of the humor, and whether Ethan alone can match the magic of the brothers together. It's a lively, boozy, and very Coen-centric conversation that'll make you want to revisit the whole catalog with a fresh pint in hand.

"Fit for all Times" is the brand's platform. CMO Andrew Katz joins me to talk about how a specialist brewer is trying to outperform the generalists, like Heineken, in the alcohol-free (AF) beer space. Thanks to Tracksuit (the affordable brand tracking solution) for making this episode possible.

In this episode, which left the kitchen smelling like fryer oil, Dave makes chicken wings three ways (11:26) in search of the best version to make at home ... and the winner is a big surprise. Dave also voices his wing opinions (0:55), makes a chicken stock from the leftover wing tips (42:10), and answers an Ask Dave (7:00). Learn more about Athletic Brewing: https://athleticbrewing.com/ Learn more about Frank's RedHot: https://www.mccormick.com/pages/brands/franks-redhot Learn more about Noodle Bar: https://www.momofukunoodlebar.com/ Learn more about Rodney Scott's BBQ: https://rodneyscottsbbq.com/ Watch Dave light his taste buds on fire on Hot Ones: https://www.youtube.com/watch?v=n8ZaV9d5j_k&t=1195s Learn more about First We Feast: https://www.youtube.com/@FirstWeFeast Learn more about Fable: https://us.fable.com/ Send in your Ask Dave questions to bit.ly/AskDaveForm or askdave@majordomomedia.com. Subscribe to the show on YouTube: https://www.youtube.com/@thedavechangshow. Subscribe to Recipe Club on YouTube: https://www.youtube.com/@recipeclubofficial. Submit your favorite food moments in your favorite movies to majorfoodporn.com. Join our community Discord on majordomo.com. Look for the black carton in the egg aisle. Host: Dave Chang Majordomo Media Producer: David Meyer Spotify Producer: Felipe Guilhermino Editor: Stefano Sanchez Learn more about your ad choices. Visit podcastchoices.com/adchoices

It's not every day you meet someone who has stood on the highest peak of every continent and now leads one of the world's most iconic endurance brands. In this episode of Without Compromise, we sit down with Scott DeRue, CEO of The IRONMAN Group, to talk about the journey that brought him from academia to the forefront of global endurance sport.Now, as CEO, Scott is steering IRONMAN into the future while honoring its rich legacy. He shares what he's learned from standing at finish lines around the world, how the IRONMAN ethos of “Anything is Possible” applies to both athletes and everyday people, and what excites him about the movement's next chapter. Outside of his role, Scott is an avid mountaineer, having completed the Seven Summits earlier this year. Athletic Brewing and IRONMAN have partnered for years, built on a shared belief that balance, resilience, and community matter as much as performance. Together, they're helping athletes celebrate their pursuits, without compromise.

While alcohol consumption is cooling, the battle between clean-label ingredients and high-protein performance foods is heating up. The hosts examine what's driving these massive shifts in consumer behavior, and how brands like David, Crisp Power and Athletic Brewing are responding. Show notes: 0:15: Not Jail, Maybe. Chicago Dollars. Less Sauce, More Protein. Live In L.A. Hot Coffee. – Ray and Mike are “off the grid” this episode, but luckily, NOSH managing editor and CPG Week podcast host Monica Watrous steps in to join the conversation. The hosts kick things off by recapping the recent Taste Radio meetup in Chicago, which attracted over 100 attendees and showcased strong participation from investors. They also preview upcoming Taste Radio events scheduled for San Diego (September 16), San Francisco (September 18), and London (October 2). Next, they dive into insights from a new Gallup survey revealing that only 54% of Americans currently consume alcohol. The discussion centers on whether this decline signals a crisis for beverage alcohol companies or reflects a broader diversification trend driven by Gen Z's evolving habits, including increased adoption of cannabis products and functional beverages. Monica highlights two seemingly contradictory trends shaping food innovation today: MAHA, which emphasizes clean labels and natural ingredients, and the growing influence of GLP-1-informed eating, which promotes low-calorie, high-protein options. Looking ahead, the team offers a sneak peek at BevNET's three December conferences in Los Angeles: NOSH Live (December 4–5), BevNET Live (December 7–9), and Brewbound Live (December 10–11). Finally, Jacqui introduces a product from Fire Dept. Coffee, a veteran- and firefighter-founded brand now offering instant espresso stick packs, while Monica spotlights Crisp Power, a high-protein pretzel brand making waves in the snack category. Brands in this episode: Chomps, Athletic Brewing, David, RXBar, Fly By Jing, Jeni's Ice Cream, Carbon Foods, Fire Dept. Coffee, Crisp Power  

When Mike Rypka launched Torchy's Tacos out of a trailer in Austin, he wasn't thinking about private equity or market expansion. He just wanted to serve “damn good tacos.”  Fast forward to today, and Torchy's has grown into a revered fast-casual chain with national ambitions, fueled by strategic investment and a fiercely loyal customer base. But the real engine behind the brand's success isn't just craveable food. It's culture. Torchy's differentiates itself through scratch-made food and a willingness to take creative risks with its menu. Behind the scenes is a deeply human company culture built around second chances, internal growth and genuine care for employees.  In this episode, Mike opens up about the humble beginnings of the company, how word of mouth and grassroots marketing initially drove Torchy's success and why “clean, craveable food” keeps the customers coming back. He also explains why it was critical to find an investment partner that provided not just capital, but deep operational and consumer insights, and how his personal struggles shaped a company culture rooted in redemption and opportunity.  Show notes: 0:25: Interview: Mike Rypka, Founder, Torchy's Tacos – Mike reflects on the early days of Torchy's Tacos and how it gradually evolved into a beloved taco chain with over 130 locations. He highlights the importance of quality, consistency, and culture in differentiating Torchy's from competitors, especially through their scratch-made food, full-service bars, and commitment to hospitality. Mike explains why he recently transitioned into the role of Chief Innovation Officer, how the company attempts to sell affordable food despite economic pressures and why Torchy's has resisted franchising in favor of maintaining tight operational control. He also talks about the importance of strong supplier relationships, transparency, and how deliberate growth has helped Torchy's preserve its identity and quality. Mike discusses how private equity firm General Atlantic has helped strategically guide the company's national expansion, how Torchy's innovation process blends customer feedback, social media listening and culinary trend tools and why not every idea has succeeded. Brands in this episode: Torchy's Tacos, Athletic Brewing

This episode was originally published in 2022, but is now more relevant than ever.When we first released this episode, Lynn Rogers was deep in the fight of navigating her new reality after the sudden onset of CIDP, a rare neurological condition that had left her unable to walk just weeks before she was supposed to compete in her first IRONMAN.Her resilience, perspective, and determination struck a powerful chord with listeners. So much so, in fact, that her story became the inspiration for Athletic Brewing's 2024 documentary, Inches to Miles.Since the release of that film, there's been a major development: Lynn recently completed an IRONMAN, officially finishing what she set out to do years ago. Her journey from paralysis to the finish line is a remarkable example of what it means to live Without Compromise.We're replaying this conversation to honor that achievement and give you a deeper look at the person behind the headlines.After listening, be sure to:Watch Inches to Miles (2024). It's free on YouTubeFollow @AthleticBrewing for behind-the-scenes updates and Lynn's latest finish line moment

Episode Title: Social Connectedness & Health, with Dr. Cassidy Leibold, PhD!!! Cassidy's Bio: Is a graduate of the University of Dayton (2020) and University of Kentucky, with an MS and PhD in Experimental Psychology. Specifically, she studies Behavioral Neuroscience and Pharmacology. Her research focuses on the excitotoxic effects of alcohol on the hippocampus, and how prolonged alcohol exposure impairs neurogenesis and overall cell survival in this brain structure. She is now a lecturer in the Psychology department at the University of Kentucky, and loves getting to work with aspiring researchers and clinicians. Description: In this episode, Rob welcomes back Dr. Cassidy Leibold, PhD, a lecturer in the Psychology Department at the University of Kentucky. Cassidy shares the exciting developments since her last visit, including her new role teaching aspiring researchers and clinicians. She also reflects on her journey through her PhD, where she studied the effects of chronic binge alcohol use on neurogenesis in the hippocampus—a key brain region involved in memory formation. Cassidy discusses the importance of social connectedness and how our relationships play a significant role in our health. She explores the evolutionary significance of group membership, the brain's response to social pain, and how social media can both connect and amplify relationships. She also explains the delicate balance between the number and quality of social connections, highlighting why quality tends to matter more as we age. Cassidy wraps up the conversation with her personal insights on how she's grown since her PhD, including changes in how she views success, the impact of joining groups that support her, and the importance of personal well-being. Topics Covered: Cassidy's Journey and New Role at the University of Kentucky Cassidy shares her experiences during and after her PhD, discussing the challenges of conducting empirical research and the lessons she's learned along the way. What We Know About Social Connectedness Explore how social connectedness has shaped human survival and how it continues to impact our health today. Cassidy dives into the evolutionary psychology behind group membership and why being part of a group is so deeply ingrained in our brains. Quality vs. Quantity in Social Relationships Cassidy talks about the importance of both the number and quality of connections, explaining why the quality of relationships becomes more important with age and how our closest relationships influence our behaviors and beliefs. The Elevate Yourself Podcast is brought to you in partnership with Athletic Brewing. Use code ELEVATE30 for 30% OFF your first online order at checkout!

Episode Title: Vitamin D, Sunscreen, and Summer Health, with Michelle Howell!!! Description: In this episode of the Elevate Yourself podcast, Rob is joined by Michelle Howell, a passionate educator and outdoor enthusiast, to discuss the importance of sun safety, Vitamin D, and overall health during the summer months. Michelle shares her personal journey as a teacher and leader, and how her love for being outdoors has shaped her approach to health and wellness. Michelle offers valuable insights into the benefits of being active outside, from boosting physical health to improving mental well-being, and explains why spending time outdoors is so good for us. She also shares her thoughtful approach to sun safety, offering practical tips on how to protect our skin while still enjoying the great outdoors. In addition to sun protection, Michelle talks about the crucial role of Vitamin D and how to balance getting enough sun for health benefits with protecting ourselves from harmful UV exposure. She wraps up the conversation with easy-to-implement sun safety habits listeners can adopt for better protection without sacrificing outdoor activities. Topics Covered: Michelle's “Origin Story” as an Educator and Leader Learn about Michelle's career journey and how her passion for education, leadership, and outdoor activities shaped her path. The Benefits of Being Active Outdoors Michelle discusses why spending time outside is essential for physical and mental health and shares personal insights from her own experiences. The Importance of Sun Safety Michelle explains the critical role of sunscreen and protective layering, sharing lessons learned over the years about skin protection and sun safety. Balancing Sun Exposure for Vitamin D Michelle breaks down the science of Vitamin D and offers advice on how to get the right amount of sunlight for health benefits while still being mindful of sun safety. 3 Sun Safety Tips You Can Start Today Practical, low-hanging fruit tips for protecting yourself from the harmful effects of the sun while enjoying time outdoors. The Elevate Yourself Podcast is brought to you in partnership with Athletic Brewing. Use code ELEVATE30 for 30% OFF your first online order at checkout!

In one of the strangest scandals to hit the CPG world, BetterBrand, the startup behind the high-protein, low-carb “Better Bagel,”  is now facing lawsuits, unpaid debts… and a missing founder. The hosts weigh in on the chaos surrounding entrepreneur Aimee Yang and her calamitous company. They also discuss a new, seemingly BFY beverage alcohol segment and why protein donuts deserve better ingredients. Show notes: 0:35: Hoste-ing In Chicago. Moldy, Mired, Messy. A Refreshing ABV? Inhale & Gag. Red Dye Donuts. – The hosts announce Taste Radio's Chicago meetup, which will take place on August 14 at Hoste Cocktails' event space in the Windy City's Pilsen neighborhood. They also delve into the controversy surrounding BetterBrand, whose problems have earned it comparisons to Theranos. The team also explores the rise of “hard refreshers,” alcoholic beverages with packaging similar to sports drinks, raising concerns over consumer confusion. Meanwhile Liquid Death's spicy novelty drink, “Deathberry Inferno,” gets mixed reviews for flavor but praise for marketing. The group samples nostalgic FatBoy ice cream treats and discusses the contrast between some function-centric foods, comparing Purely Elizabeth's new clean-label oatmeals over protein donuts made with artificial ingredients.  Brands in this episode: BetterBrand, Athletic Brewing, AriZona, Spindrift, BeatBox, BuzzBallz, Happy Thursday, Lightstrike, Prime, Mas+ by Messi, Liquid Death, Paqui, Vernors, Whistlepig, FatBoy Ice Cream, Legendary Foods, Purely Elizabeth 

In this episode of Without Compromise, we sit down with elite mountain runner and endurance athlete Tyler Andrews to unpack his bold attempt to set a speed record on Mount Everest. From hallucinations at 8,400 meters to boot failures and brutal weather windows, Tyler brings us deep into the mental and physical demands of chasing FKTs at the highest altitudes on Earth. He reflects on what went right, what went wrong, and why he's still hungry for more. We also explore the mindset that drives him to live without compromise—whether he's racing up volcanoes, running hundreds of miles, or planning his next summit push.Find out more about Athletic Brewing at athleticbrewing.comWatch Athletic Brewing's FKT documentary, Journey to 100, here.

Brenden Blotnicky, Manager of Trail Development & Volunteers for Trans Canada Trail, joins us to explore how one of the world's longest recreational networks comes to life, and thrives. From early-morning runs along the salt marshes of Nova Scotia to coordinating national trail expansions and volunteer programs, Brenden brings both heart and strategy to a job that connects communities across Canada. In this episode, we dig into his path to trail stewardship, how his background in environmental management shapes his work, and the real-world impact of support from Athletic Brewing's Two for the Trails program. Brenden also shares the lessons he's learned from volunteers, the biggest challenges of scaling a national trail system, and why he believes the future of sustainable recreation starts with community. While you're listening, dreaming of being out on a trail or your next adventure, crack open a cold Athletic brew!

Big ideas, bold flavors, and unfiltered insights—welcome to Austin, where the future of CPG is being written in real time. At Taste Radio's Austin Meetup, we sat down with trailblazers and trendsetters redefining how brands are built and scaled. From Better Sour co-founder Bella Hughes to Torchy's Tacos founder Mike Rypka and Snaxshot's Andrea Hernández, these conversations explore what it really takes to innovate, connect with consumers, and lead with authenticity in a rapidly evolving industry. Show notes: 0:45: Buyers As Far As The Eye Can See. NNE FTW. Boiler Room. Caffeine, Protein & Pole-Caught Tuna. With BevNET Live just two weeks away, excitement is building as Casey's joins a strong lineup of participating retailers, including Stop & Shop, Whole Foods Market, Circle K, H-E-B, The Goods Mart, and Top Ten Liquors. John and Ray recap the recent Naturally New England Naturally Rising event, which spotlighted standout emerging brands, including Singing Pastures and Farmer Foodie. Mike and John revisit their tour of Athletic Brewing's HQ in Milford, CT, before the hosts riffed on consumer interest in dual-functionality products and a canned tuna brand grounded in sourcing transparency. 19:23: Interviews from Taste Radio's Austin Meetup – Mike Rypka, the visionary founder of Torchy's Tacos, shared his journey from launching a food trailer to building a nationally recognized franchise. Steven Santangelo of Matriarch Wealth Management discussed how his firm helps CPG founders navigate the complexities of financial planning, particularly during critical growth and exit stages. Bella Hughes, co-founder of Better Sour, reflected on building a culturally inspired candy brand and the challenges of innovation in a legacy category. Andrea Hernández, the sharp mind behind Snaxshot, delivered an unfiltered perspective on food and beverage trends, highlighting the importance of authenticity and emotional resonance in brand storytelling. And Michelle Breyer, CMO of the Texas-based accelerator SKU, shed light on how the organization nurtures early-stage consumer brands, emphasizing the pivotal role of founder mindset and market fit in driving long-term success. Brands in this episode: Better Sour, Torchy's Tacos, Farmer Foodie, Monsoon Kitchens, Inc., Granny Squibb's, TITIN, Fancypants Baking Co., Singing Pastures, Athletic Brewing, Lucky Saint, 5-hour Energy, Ascent, Pole & Line, Fly By Jing, Siete, Wildwonder, Bachan's, Daily Crunch, Leisure Hydration, BodyArmor, Vitaminwater, NoBull

The team at 3 Tier Beverages breaks down hot trends in bev-alc heading into the summer selling season on the latest edition of the Brewbound Podcast.   3 Tier Beverages founder Donn Bichsel, consultant Danelle Kosmal and CGA VP Matthew Crompton share a complete look at trends in the off- and on-premise, including continued momentum for non-alcoholic beer, hard juice's rocketing growth and the growing simplicity movement within craft.    “The biggest opportunity for this summer and within the next year is just engaging new consumers and creating new drinking occasions,” Kosmal said of NA beer.    Kosmal also covers why craft lagers are working, how flavored lagers such as lime are performing and what opportunities still exist in the space. Bichsel cautions craft brewers against playing the pricing game with mainstream lager brands.    “When most of your revenue is coming from 4-packs, 6-packs and you start playing in the 12-packs, 15s, 18s, 24s, I think you're chasing a losing proposition,” he said.  “You've got to be very careful or be prepared to have a high price and just give up some of your turns.”   Kosmal and Crompton explore why ABV and style remain among the key factors driving consumer purchases. They also cover the three pillars of innovation growth – NA beer, flavor and craft line extensions – and explain why flavor is leading the way within new products, led by AriZona's Jumex Hard Nectar.   Before the conversation, Brewbound editor Justin Kendall and senior reporter Zoe Licata analyze 2024 craft brewery production data, which the Brewers Association released last week, including New Belgium leapfrogging Anheuser-Busch InBev's craft portfolio, big losses for Boston Beer, big gains for Athletic Brewing and the regional craft breweries leveling up.

What does it take to build a breakout non-alcoholic beverage brand in today's ultra-competitive drinks market? For George Youmans, co-founder and Chief Revenue Officer of Hiyo, it starts with a crystal-clear brand promise: a stress-relieving, mood-boosting sensation they call “the float.”In just three years, Hiyo has grown into a category leader, selling over 500,000 cases annually, with +212% year-over-year retail sales growth — making it the #1 contributor to growth in the functional-other beverage category, according to SPINS. With its USDA Organic formulation, a national rollout in 946 Target stores, and a recent minority investment from Constellation Brands, Hiyo is cementing its place as a top player in the fast-rising functional non-alc space.In this episode, George shares:How Hiyo went from a bootstrapped pandemic idea to tripling retail revenue last yearThe role of e-commerce in Hiyo's early success, including a 10X sales leap in year two and 3X in year threeWhy the “floaty feeling” — not just functional ingredients — became the emotional core of the brandHow the team leverages its 500K+ DTC customer base to drive velocity at retail with targeted geo campaignsWhy Hiyo prioritizes rate of sale over door count, aiming for sustainable growth over splashy expansionHow packaging design — based on Californian sunset palettes — became a brand differentiatorThe importance of staying operationally lean while growing fast — and what George learned from early forecasting mistakesHow event partnerships with EDC, HARD Summer, and Breakaway Music Festival support liquid-to-lips trial with over 300,000 festivalgoersWhy George believes Hiyo can be for hard seltzers and RTDs what Athletic Brewing is for beerLast Call: On Last Call, we dive into a new per-capita wine consumption map from Visual Capitalist and the NIAAA — and what it reveals about:Why wine consumption is lowest in the Midwest and SouthHow D.C. became the nation's most wine-loving "state"The surprising disconnect between income, control states, and wine salesWhy tasting room visitation may be dropping in California — but rising in states like Michigan and VirginiaDon't miss our next episode, dropping on June 4.For the latest updates, follow us:Business of Drinks:YouTubeLinkedInInstagram @bizofdrinksErica Duecy, co-host: Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry's most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies.LinkedInInstagram @ericaduecyScott Rosenbaum, co-host: Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. He currently serves as Portfolio Development Director at Distill Ventures. He was formerly the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor.LinkedInCaroline Lamb, contributor: Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners, a Michigan-based importer and distributor.LinkedInInstagram @borkalineSPONSOR: SWIG Partners is exclusively offering $100 off their supplier-distributor matchmaking fee when you mention the Business of Drinks podcast, or inquire via this link: ⁠https://www.swigpartners.com/businessofdrinksIf you enjoyed today's conversation, follow Business of Drinks wherever you're listening, and don't forget to rate and review us. Your support helps us reach new listeners passionate about the drinks industry. Thank you!

Guest Bio: Tyler Etheridge is an event hospitality planner at Tuffet NYC, a one-of-a-kind venue that brings together artisanal cheeses, cured meats, craft beers, and cocktails in a cozy yet lively setting. Tuffet is more than just a bar; it's a place for work, casual meetings, celebrations, and unforgettable moments. Tyler's passion for hospitality and his love for his vibrant city also fuel his commitment to active transportation, which he integrates into his everyday life in New York City. Learn more about Tuffet NYC: Tuffet NYC Website Episode Title: Engaging in Active Transportation, with Tyler Etheridge Description: In this episode of the Elevate Yourself podcast, Rob sits down with Tyler Etheridge, an event hospitality planner at Tuffet NYC, for a conversation on the power of active transportation and how it shapes Tyler's life in New York City. Tyler shares his personal journey and how his passion for active transport began—whether it was biking in college, walking when others took the bus, or driving a stick shift car. He offers valuable insights into how a commitment to active transport can lead to a more sustainable and fulfilling lifestyle. Tyler defines active transport and explains why it goes beyond simply avoiding driving a car. He also talks about how New York City's layout and transportation systems dictate routes and how the city's infrastructure presents both challenges and opportunities for those relying on alternative transportation. As a long-time NYC resident, Tyler shares how he navigates the city's transportation barriers and facilitators, thriving in the hustle and bustle of the Big Apple. He wraps up the conversation with practical, low-hanging transportation tips that listeners can start incorporating into their daily routines to engage more in active transport. Tyler also answers rapid-fire questions about the one thing he does daily that elevates his life, how his thinking has evolved this year, and the small changes he's made that have had a big impact on his life and work. The Elevate Yourself Podcast is brought to you in partnership with Athletic Brewing. Use code ELEVATE30 for 30% OFF your first online order at checkout!

James Beard Award-winning chef Chris Shepherd made his name celebrating Houston's diverse food culture but his impact hasn't stopped there. In this episode, Chris shares how his passion for cooking evolved into a deeper calling. After witnessing firsthand (and hearing countless stories about) the unique challenges faced by service industry professionals, he founded the Southern Smoke Foundation to support those needs. The impact was immediate and Chris hasn't looked back. Chris has stepped away from the restaurant world to focus full-time on the nonprofit, which has since distributed over $14 million to industry professionals in crisis.We dive deep into stories of adaptability, the state of mental health in the food world, and how Aftershift, a collaboration brew with Athletic Brewing, is celebrating the resilience of the food service industry

Episode Title: Sleep, Stress, and Exercise for Mental Health with Cognitive Neuroscientist, Justin Verlinden Description: In this episode of the Elevate Yourself podcast, Rob is joined by cognitive neuroscientist, Justin Verlinden, to explore the intersection of sleep, stress, and exercise on mental health. Justin provides valuable insights into how exercise-induced stress impacts the body and how sleep plays a crucial role in helping our bodies recover and recalibrate. Since Justin's last appearance on the show, he's been busy uncovering new findings in his field, and he's excited to share what he's learned. He dives into the science of exercise's effects on stress and how sleep can help us process and recover from it. He also touches on an important question: Does the timing of exercise impact sleep quality, and how does core temperature come into play? As we wrap up the episode, Justin answers rapid-fire questions, giving us a personal peek into his daily routines, insights, and how his thinking has evolved since his last visit. Justin's Bio: Justin Verlinden is a Cognitive Neuroscience PhD Candidate co-mentored by Dr. Lauren Whitehurst and Dr. Jessica Weafer (formerly at University of Kentucky, presently at Ohio State University). Whose research to-date has been centered on the following topics: Sleep as a treatment target for at-risk drinking Sex differences in the relationship between sleep and alcohol use Next-day consequences of drinking on cognition With the help of his mentors and collaborators, he has received training in and utilized a variety of research modalities and skills throughout his career, including: Intravenous alcohol administration Alcohol skin biosensors Polysomnography Actigraphy At-home diaries R programming Feel free to reach out to him via email (justinverlinden@uky.edu) or on IG (@_veezy13) if you would like to learn more about him or his work. He's always happy to nerd out over science :) Selected Publications: Verlinden, J.J., Moloney, M.E., Vsevolozhskaya, O.A., Whitehurst, L.N. and Weafer, J., 2025. Indirect effects of perceived stress and depression on the relationship between insomnia symptoms and hazardous drinking. Alcohol 123: 1-9. https://doi.org/10.1016/j.alcohol.2025.01.001 Verlinden, J.J., Moloney, M.E., Vsevolozhskaya, O.A., Ritterband, L.M., Winkle, F., and Weafer, J. 2023. Effect of a digital cognitive behavioral therapy for insomnia on sleep and alcohol consumption in heavy drinkers: A randomized pilot study. Alcohol Clinical and Experimental Research 47(12):2354-2365. https://doi.org/10.1111/acer.15209 Verlinden, J.J., Moloney, M.E., Whitehurst, L.N., and Weafer, J. 2022. Sex differences in the association between poor sleep quality and alcohol-related problems among heavy drinkers with insomnia. Frontiers in Behavioral Neuroscience 16:875168. https://doi.org/10.3389/fnbeh.2022.875168 Fadel, L.C., Patel, I.V., Romero, J., Tan, I., Kesler, S.R., Rao, V., Subasinghe, S.A., Ray, R.S., Yustein, J.T., Allen, M.J., Gibson, B.W., Verlinden, J.J., Fayn, S., Ruggiero, N., Ortiz, C., Hipskind, E., Feng, A., Iheanacho, C., Wang, A., and Pautler, R.G. 2022. A mouse holder for awake functional imaging in unanesthetized mice: Applications in 31P spectroscopy, manganese-enhanced magnetic resonance imaging studies, and resting-state functional magnetic resonance imaging. Biosensors 12(8): 616. https://doi.org/10.3390/bios12080616 The Elevate Yourself Podcast is brought to you in partnership with Athletic Brewing. Use code ELEVATE30 for 30% OFF your first online order at checkout!

In this episode of Without Compromise we sit down with Ryan Chao, President of Rails to Trails Conservancy (RTC), to explore the transformative power of trails, not just as places to recreate, but as vital community infrastructure. With a background in architecture and community development, Ryan shares how his personal journey led him to advocate for a nation connected by trails. From biking and skiing with his family to navigating policy and equity challenges, Ryan offers a compelling look at how trails support health, economic opportunity, and environmental resilience across urban, rural, and suburban communities alike.We also dive into Celebrate Trails Day and RTC's partnership with Athletic Brewing through the Two for the Trails program, Athletic's cornerstone initiative that supports trails across the country and world. Whether you're a lifelong trail user or just starting to explore the outdoors, this conversation will leave you inspired to get involved and advocate for accessible, connected open spaces for all.

The New England OCR Expo returned for its 4th year and it was the second time being at the venue of Ultimate Obstacles! Katelyn spent the whole time at our table trying to get some more people to follow our social media and subscribe to the show. Mike spent the entire event interviewing all the vendors, some athletes, and plugged into the speakers for the speeches, and awards.  The day went by way too fast and there were easily 20+ people who we wish we interviewed to have on the show as well! This episode is part 1 of 2 and mostly has vendors interviews (see time stamps for specifics) while part 2 will have the Teddy Bear Crawl announcement, speeches, awards, and about 9 more interviews! Start – 5:27 – Intro 5:27 – 10:24 – Quick News 10:24 – 12:14 – Content Preface 12:14 – 2:15:09 - Interviews (MMB Performance Coaching, Run Slower, Isagenix, The Plunge Experience, OCR Buddy, Clear Path for Veterans, Vermont Rocks, Giv Soft Butter, Operation Enduring Warrior, Underdog Fitness, Engineer Nutrition, Bella Visions and Taureau Media Group, Bartlett Design, Obstacle Wonderland, Epic Race Training, Athletic Brewing, Oscar Mike, It Starts Here Fitness, Lionhearts Fitness, Jamie Gillon, Max Body Solutions, Dan McDonald from Tough Mudder and Spartan Race, Savage Race, Neighborhood Ninjas, Evan Perperis, and Teddy Bear Crawl) 2:15:09 – End – Outro Next weekend we will be releasing part 2 of our coverage of the New England OCR Expo!  ____ News Stories: Helix Obstacle Going to Spartan Middle East Community Still Waiting for Deka World Championship Shirts, Medals, and Awards Rebecca Hammond Returns to Hybrid Racing Spartan US National Series Race Charlotte Sprint Podiums Spartan Mexico National Series Race Acapulco Sprint Podiums Spartan Stadium Los Angeles Podiums Tuscaloosa Gauntlet Podiums Spartan Honor Series San Diego Super Podiums Deadlift Mile Secret Link Morning Run Secret Link Hand Greeting Secret Link Dad Jokes Secret Link Pet Seagull Secret Link ____ Related Episodes: 164. 1st Annual New England OCR Expo Preview with Steve “Bacon” Martin! 165. New England OCR Expo and Party! 320. The Return of the New England OCR Expo with Steve “Bacon” Martin! 323. The Second New England OCR Expo with Vendors! 381. New England OCR Expo! (Part 1: Vendors) 382. New England OCR Expo! (Part 2: Athletes, Speeches, and Staff) 431. The Return of FIT Challenge with Athletes and Robb McCoy! ____ The OCR Report Patreon Supporters: Jason Dupree, Kim DeVoss, Samantha Thompson, Matt Puntin, Brad Kiehl, Charlotte Engelman, Erin Grindstaff, Hank Stefano, Arlene Stefano, Laura Ritter, Steven Ritter, Sofia Harnedy, Kenny West, Cheryl Miller, Jessica Johnson, Scott "The Fayne" Knowles, Nick Ryker, Christopher Hoover, Kevin Gregory Jr., Evan Eirich, Ashley Reis, Brent George, Justin Manning, Wendell Lagosh, Logan Nagle, Angela Bowers, Asa Coddington, Thomas Petersen, Seth Rinderknecht, Bonnie Wilson, Steve Bacon from The New England OCR Expo, and Robert Landman. Sponsored Athletes: Javier Escobar, Kelly Sullivan, Ryan Brizzolara, Joshua Reid, and Kevin Gregory! Support us on Patreon for exclusive content and access to our Facebook group Check out our Threadless Shop Use coupon code "adventure" for 15% off MudGear products Use coupon code "ocrreport20" for 20% off Caterpy products Like us on Facebook: Obstacle Running Adventures Follow our podcast on Instagram: @ObstacleRunningAdventures Write us an email: obstaclerunningadventures@gmail.com Subscribe on Youtube: Obstacle Running Adventures Intro music - "Streaker" by: Straight Up Outro music - "Iron Paw" by: Dubbest  

In this episode of The Speed of Culture, Andrew Katz, CMO of Athletic Brewing Company, explores how the brand is redefining the beer industry with nonalcoholic brews. They discuss consumer trends driving the shift away from alcohol, the importance of brand storytelling, and how Athletic Brewing is scaling through strategic marketing and distribution. Tune in to hear how Athletic Brewing is capturing market share and winning over drinkers—one can at a time.Follow Suzy on Twitter: @AskSuzyBizFollow Andrew Katz on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

In this inspiring episode of Without Compromise, we sit down with Liz Wian, Chief Development Officer of Girls on the Run International, to explore the power of movement, mentorship, and mission-driven partnerships. Liz shares her journey from craft beer to nonprofit leadership and how her personal connection as a mother to a GOTR girl fuels her passion for empowering young women. We discuss the impact of the innovative Girls on the Run curriculum, which combines running and physical activity with confidence-building impact, as well as the organization's collaboration with Athletic Brewing's annual Women's History Month brew, Trailblazer. Liz also offers insights on leadership, relationship-building, and the importance of supporting women-led ventures. Tune in for an uplifting conversation about forging new paths, creating lasting impact, and celebrating the trailblazing women and girls shaping the future.Learn more about Girls on the Run and our annual Women's History Month brew, Trailblazer, here.

Food as Medicine: A Nutritional Approach to Health with CPT Franklin Muntis, PhD, RD, CSCS Description: In this episode of the Elevate Yourself podcast, Rob sits down with Franklin Muntis, PhD, RD, CSCS, a registered dietitian and officer in the United States Army. Franklin shares his inspiring origin story, detailing his education, background, and training that have shaped his career. His unique blend of clinical work, coaching experience, and research allows him to effectively translate evidence-based nutrition into practice, especially in the context of military service members and their families. As March marks National Nutrition Month, Franklin delves into the concept of food as medicine, discussing how individuals can use nutrition to improve their health. He shares his expertise on nutritional strategies for Type 1 Diabetes (T1D) and broader diabetes management, offering actionable insights on how diet plays a key role in managing this chronic condition. Franklin also explores the role of food in muscle growth, heart health, and weight loss, breaking down the science behind how what we eat can fuel optimal performance and recovery. He wraps up the conversation with his top 3 "low-hanging fruit" nutritional action items—simple yet effective steps that anyone can take to achieve better health 80% of the time. Whether you're looking to improve your nutrition for better health or seeking practical advice on how to implement sustainable changes, this episode provides expert guidance on the transformative power of food. Franklin Muntis PhD, RD, CSCS Is a registered dietitian and an officer in the United States Army. In his role at the Brooke Army Medical Center, he provides evidenced-based nutrition education and support to improve health outcomes for military service members, retirees, and their families. He is also a NSCA certified strength and conditioning specialist and tactical strength and conditioning facilitator and has experience working as a strength and conditioning coach. This experience helps to inform his understanding of the physical demands that soldiers experience in the performance of their duties and how a nutritious diet can complement their physical training and help them recover to perform at the highest levels. Grad School Magazine Feature CPT Muntis' publication A High Protein Diet Is Associated with Improved Glycemic Control Following Exercise among Adolescents with Type 1 Diabetes The Elevate Yourself Podcast is brought to you in partnership with Athletic Brewing. Use code ELEVATE30 for 30% OFF your first online order at checkout!

In a world where adult beverages have long been synonymous with alcohol, Bill Shufelt saw something different—a cultural and economic opportunity hidden in plain sight. He successfully navigated the startup ecosystem--scaling, manufacturing, building, and financing his company. Bill's company, Athletic Brewing, has attracted funding from top-tier investors like General Atlantic, Keurig Dr Pepper, Blake Mycoskie, and Lance Armstrong.

In this episode, we sit down with professional fisherman Justin Lucas to talk about the early trips with his grandfather that hooked him on his career path, and how he's been so successful in tournament fishing for the past 15 years. Justin shares how his passion for fishing aligns with Athletic Brewing's commitment to an active, balanced lifestyle. He dives into his journey as a competitive angler, the importance of staying sharp on and off the water, and why he believes in the non-alcoholic craft beer movement.Whether you're an avid angler, a fan of the sport, or just love a good success story, this conversation offers insight into a world we've never explored on Without Compromise before. Tune in for an inspiring discussion about dedication to your craft, innovation, and enjoying the best of life on and off the water. 

Meet Bill Shufelt, the visionary co-founder of Athletic Brewing, who transformed a simple “Why Not Now?” moment into a game-changing movement in the beverage industry. Bill shares his incredible journey of leaving a stable hedge fund career to create a non-alcoholic beer brand that's now leading a cultural shift toward mindful drinking.   In this episode, you'll hear about a pivotal dinner conversation with his wife that sparked Bill's bold leap into entrepreneurship, the personal transformation that fueled his passion for moderation, and how he built a brand that's not just about great beer but about impact, community, and purpose.   Amy Jo and Bill dive deep into the mindset behind disrupting a centuries-old industry, the power of consistency over chaos, and how sticking to his “slow and steady” approach led Athletic Brewing to become a #1 selling beer. These tips alone are a must-have for entrepreneurs.   From navigating investor rejections to becoming a B Corp with a mission, Bill's story is a masterclass in purpose-driven leadership. Whether you're an aspiring entrepreneur, a fan of Athletic Brewing, or simply love a great underdog success story, this conversation is packed with lessons on passion, patience, and the power of asking, “Why Not Now?”.   Learn more about Bill and Athletic Brewing: https://athleticbrewing.com/   Get Amy Jo's newsletter: amyjomartin.com/newsletter Watch Amy Jo's Speaking Reel: amyjomartin.com/speaking Learn more about Renegade: www.renegade.global/ Learn more about the Renegade Accelerator: www.renegadeaccelerator.com   Follow Amy Jo…   Instagram: www.instagram.com/amyjomartin/ X/Twitter: twitter.com/amyjomartin Facebook: www.facebook.com/AmyJoMartin/ YouTube: www.youtube.com/@AmyJoMartinRenegade Why Not Now? Instagram: www.instagram.com/whynotnow/ Buy Amy Jo's book: amyjomartin.com/book Follow Renegade Global: www.instagram.com/renegade_global

In this episode, we catch up with triathlon stars and Athletic Brewing ambassadors Ben Kanute and Jackson Laundry as they navigate major transitions ahead of the new season. Ben shares his excitement about an upcoming move that will reshape his training environment and push him to new heights. Meanwhile, Jackson opens up about the injury that has sidelined him, offering a candid look at the battles that come with injury recovery. Both athletes reflect on how these changes are shaping their preseason approach and what they mean for their 2024 goals.Beyond their personal journeys, we discuss the broader challenges of preseason preparation—balancing training, responsibilities, and the constant evolution required to stay competitive. Ben and Jackson share insights into their mindset during uncertain times and how they stay focused on long-term success. Whether you're an athlete facing your own hurdles or just a fan of the sport, this conversation delivers an honest and inspiring look at the resilience it takes to perform at the highest level. Find out more about Athletic Brewing and where to buy at athleticbrewing.com.

Like the effervescent bubbles in her sparkling wine, Emily Heintz believes that true quality always rises to the top. Emily is the visionary behind Sèchey, a dynamic platform that includes a luxury dealcoholized wine brand, a dry bottle shop in South Carolina, and a thriving DTC business offering a wide range of alcohol analogs. Sèchey also curated Target's non-alcoholic adult beverage set, bringing elevated options to the mass retailer's shelves. Sèchey's strategic direction and impressive momentum caught the attention of InvestBev, a private equity firm specializing in adult beverages. In August, InvestBev made an undisclosed investment in the company, with founder Brian Rosen praising Sèchey for having “gotten farther with less than anyone else we've seen.” In this episode, Emily joins us for a dive deep into her vision for Sèchey and the journey of building the brand. Framed around a series of true or false questions, Emily discusses the key factors driving the growth of the non-alcoholic beverage category, how Gen Z and Millennial lifestyles are shaping awareness and trial, and why she believes the founder's voice is the most essential tool in connecting with customers. Show notes: 0:25: Emily Heintz, Founder & CEO, Sèchey – Emily and Ray sample some of Sèchey's sparkling wine, before she discusses her inspiration to start the company, whether her lack of experience in beverages impacted the company early on and why NA wine has the biggest upside among alcohol analogs. She also talks about what's driving traffic in Sèchey's retail store, whether category growth is directly tied to negative health effects of alcohol, and the gap between millennials and Gen Z consumers' perception of wine. Emily also highlights Sèchey's partnership with Target, her perspective that the future of NA beverages isn't in liquor stores, why she's only somewhat concerned about lower quality options in the space, and why she believes that the first adult beverage for younger generations should be a non-alcoholic one. Brands in this episode: Sèchey, Athletic Brewing, Ghia, Kin Euphoric, Tost, Blind Tiger, Ritual Zero

Athletic Brewing founder Bill Shufelt turned non-alcoholic beer into a treat, not a sacrifice. He explains what's next. Jack previews earnings and Jackson drops a sneeze-guard bombshell. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this inspiring episode, Francesca explains how Hypnobreathwork can unlock your life's purpose and connect you to your intuition. Breathwork is a powerful modality and you will learn why and how to use it in this conversation. Francesca, who is a transformational coach and author of Unblock Your Purpose, shares her journey from corporate success to finding deeper meaning in life and helping others uncover their true potential. We dive into her groundbreaking methods, including hypnosis and somatic healing, to how to break-free from limiting beliefs and heal emotional blocks and traumas. We also go deep into how to use breathwork to reconnect to your purpose. Such a powerful conversation! Share this episode with a friend. Subscribe: https://www.youtube.com/@michelelamoureux Follow + Listen, + Review: APPLE PODCASTS Follow + Listen, + Review: SPOTIFY PODCASTS   Join Michele's Newsletter + Get a List of 52-Selfcare Tips Website: https://francescasipma.com/ Book: Unblock Your Purpose: Breathwork, Intuition, and Flow State  Mastry App IG: https://www.instagram.com/francescasipma/?hl=en Living in the Light Book by Shakti Gawain   Guest Bio: Francesca Sipma is the founder and CEO of Mastry, the creator of HypnoBreathwork®, and an international speaker. Born to a Vietnamese mother and a Dutch father, she worked in advertising and marketing for top global brands before seeking out spiritual modalities on a multicontinent self-exploration journey. In 2020 she developed Hypnobreathwork and began offering courses and training programs for C-suite executives, world-renowned producers, celebrities, artists, and athletes. She has led sessions for Deloitte, Snap, Upwork, Athletic Brewing, and more. Her work has been featured by Bloomberg, Forbes, Entrepreneur, and Fast Company. She lives in San Diego.

Francesca Sipma shares breathwork practices to help access more purpose and flow. — YOU'LL LEARN — 1) How breathwork leads to greater clarity 2) The science supporting breathwork 3) The most important question to ask yourself Subscribe or visit AwesomeAtYourJob.com/ep1023 for clickable versions of the links below. — ABOUT FRANCESCA — Francesca Sipma is the author of Unblock Your Purpose: Breathwork, Intuition, and Flow State. She is the founder and CEO of Mastry, the creator of HypnoBreathwork®, and an international speaker who offers courses and training programs for C-suite executives, world-renowned producers, celebrities, artists, and athletes. She has led sessions for Deloitte, Snap, Upwork, and Athletic Brewing, and her work has been featured by Bloomberg, Forbes, NBC, and ABC. She lives in San Diego.• App: Mastry • Book: Unblock Your Purpose: Breathwork, Intuition, and Flow State • Instagram: @francescasipma • Website: FrancescaSipma.com — RESOURCES MENTIONED IN THE SHOW — •Study: “Brief structured respiration practices enhance mood and reduce physiological arousal” by Melis Yilmaz Balban, Eric Neri, Manueal M. Kogon, et al. •Book: Steve Jobs by Walter Isaacson •Past episode: 954: Rewriting Your Source Code: How to Identify and Cure the 12 Patterns Holding You Back with Dr. Sam Rader •Past episode: 957: How to Push Past Discomfort and Expand Your Comfort Zone with Dr. Marc Schoen— THANK YOU SPONSORS! — • Acorns. Start saving and investing for your future today with Acorns.com/awesome • Earth Breeze. Get 40% off your subscription at earthbreeze.com/AWESOME• Lingoda. Get a 10% discount and up to 45 free classes with the code AWESOME2025 or https://try.lingoda.com/awesome2025See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Back in January 2023, we interviewed the founder of the biggest non-alcoholic beer brand in America: Athletic Brewing. Since then, Athletic has surged past an $800M valuation with a huge fundraise this summer and is now the clear leader in the category, with a 19% market share. This interview was the best one yet, so we wanted to reshare it with you here while we're on vacation. Because Athletic founder Bill Shufelt isn't just the “the Knight of Non-Alcohol Beer,” he's also got a fantastic founding story…Subscribe to our Saturday Newsletter: tboypod.com/newsletter Watch us on YouTube Submit Facts & Shoutouts Instagram, TikTok, LinkedIn (Nick) & LinkedIn (Jack)About Us: From the creators of Robinhood Snacks Daily, The Best One Yet (TBOY) is the daily pop-biz news show making today's top stories your business. 20 minutes on the 3 business, economics, and finance stories you need, with fresh takes you can pretend you came up with — Pairs perfectly with your morning oatmeal ritual. Hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.