Podcasts about eddiewouldgrow

Dec 4, 2024 – Eddie Yoon, founder of EddieWouldGrow and a regular contributor to Harvard Business Review, discusses the factors lining up for a golden age of US small businesses, which he believes will provide a continued tailwind to...

January 17, 2024 – Eddie Yoon, author of Superconsumers and founder of EddieWouldGrow, sits down with Financial Sense's Cris Sheridan to discuss his bullish outlook for the US consumer into 2024. Eddie says that the mindset of consumers...

1. Consumer spending roller coaster continues Disposable income went up slightly to 0.4% in May 2023, after 4 months of declines  Personal consumption expenditures continues to roller coaster, at basically flat at 0.1% in May vs. +0.6% in April and +0.1% in March  2. Out with the old...legacy categories and consumer loyalty are declining, as consumers become more price sensitive "Serial churners" on Netflix (consumers who binge and quit streaming services) grew from 3% of subs in 2019 to +16% of subs in 2022, per a HBR article I co-wrote here. https://hbr.org/2023/07/tackling-the-problem-of-subscribers-who-bingethen-bail Thrill data shows the average wait times at Disney world was 33 minutes in July 2023 vs. 41 minutes a year ago. This is the lowest since January 2022.  3. In with the new...consumers are willing to spend, but on 'new and different' experiences COVID to Community: The WSJ notes the "Taylornomics" phenomenon, where Taylor Swift's $1B US tour is creating spending increases everywhere she goes. In Cincinnati, total adjacent spending grew $48MM per their tourism office Per the BLS, the monthly average # of US workers taking vacation from Jan to June exceeded 2.5MM, which was the first time since 2017 Cybertruck pre-orders are at 1.9MM as consumers await this controversial, but compelling different product 4. While interest rates remain high, consumers...especially younger ones...will hold off on bigger ticket purchases in lieu of smaller, immediate and different experiences Per Moody Analytics, only 11% of homeowners have an adjustable rate mortgage... ...so the vast majority of homeowners have not been impacted by interest rates and have little incentive to move until rates drop Per Redfin, the median price of a starter home is 46% higher than in 2019. First time buyers of home will delay buying a home (and possibly having kids), and continue to spend on these smaller, immediate and different experiences Twitter feed: @eddiewouldgrow Email: eddie@eddiewouldgrow.com Eddie's site: https://EddieWouldGrow.com Our site: https://FinancialSurvivalNetwork.com

Eddie Yoon is a growth strategist who has helped drive $8B+ in profitable growth for brands, companies and categories. He has done significant research, writing and speaking on the topic of Category Growth and Category Creation. He is also the Co-creator of Category Pirates, the newsletter authority on category design/category creation. In this episode he covers a broad range of topics including category design, solopreneurship and personal IPOs. He talks about: -->How to create a category -->Who are super consumers and how are they different from regular consumers --> How should one go about identifying their superconsumers? --> Why solopreneurship is more important than ever --> How to define career success and achieve a personal IPO, and more... LinkedIn: https://www.linkedin.com/in/eddie-yoon-ewg/ Website: https://eddiewouldgrow.com/ Twitter: https://twitter.com/EddieWouldGrow Category Pirates Newsletter: https://twitter.com/categorypirates Superconsumers: https://tinyurl.com/5e5jwj2f --- Support this podcast: https://anchor.fm/shobhana-viswanathan/support

Welcome to the Conscious Millionaire Show for entrepreneurs who want to build a high-profit business that makes an impact! Make Your First Million, with your Host, JV Crum III…  Eddie Yoon: Maximize Your Value through a Personal IPO Eddie Yoon is the founder of EddieWouldGrow, a think tank and advisory firm on growth strategy. He is also the author of award-winning book, Superconsumers by Harvard Business Press, key note speaker and a former senior partner at The Cambridge Group. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes And, download your free gift today... Born to Make Millions Empowerment Audio - Click Here! Please help spread the word. Subscribing and leaving a review helps other entrepreneurs and business owners find our podcast… grow a high-profit business that makes an impact. Conscious Millionaire Network has over 2,000 episodes and millions of listeners in 190 countries. Our original Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts!

Welcome to the Conscious Millionaire Show for entrepreneurs who want to build a high-profit business that makes an impact! Make Your First Million, with your Host, JV Crum III…  Eddie Yoon: Maximize Your Value through a Personal IPO Eddie Yoon is the founder of EddieWouldGrow, a think tank and advisory firm on growth strategy. He is also the author of award-winning book, Superconsumers by Harvard Business Press, key note speaker and a former senior partner at The Cambridge Group. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes And, download your free gift today... Born to Make Millions Empowerment Audio - Click Here! Please help spread the word. Subscribing and leaving a review helps other entrepreneurs and business owners find our podcast… grow a high-profit business that makes an impact. Conscious Millionaire Network has over 2,000 episodes and millions of listeners in 190 countries. Our original Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts!

(00:00-10:09): Brain and Ian discussed Pastor Dave Ferguson's blog post, “3 Ways To Love The Neighbor You Hate.”   (10:09-27:02): Pastor Dave Ferguson, Lead Pastor at Community Christian Church and Eddie Yoon, Founder of EddieWouldGrow, LLC, joined Brian and Ian to chat about Justice Deposits, an initiative challenging churches, businesses, and individuals to open checking or savings accounts as a way to safely but intentionally help Black-owned Banks, making funds more accessible to Black and minority families and businesses. (27:02-36:27): Is Your Christianity A Sword Or A Shield? Brian and Ian shared their thoughts on Hilary Moore's Relevant Magazine article. They also discussed a Facebook post from Brad Brisco, Director of Bivocational Church Planting for the North American Mission Board.    (36:27-45:30): In his recent Facebook post, Aaron Niequist writes, “The Inauguration was one of the most overtly Christian national events I've ever seen. As I keep reflecting on it, I feel both resonance and discomfort.” Brain and Ian shared their reaction.   (45:30-54:49): Brian and Ian discussed a blog post from Scott Sauls, “We Have A New President — A Christian Response.” and they also chatted about Dr. Jim Denison's article, “President Biden and “Amazing Grace”: A biblical template for praying for our leaders and nation.” (54:49-1:03:51): “How Can Christians Stand Against Abortion During the Biden Administration?” Brian and Ian shared their thoughts on Megan Fowler's Christianity Today article.   (01:03:51-1:13:47): Some Good News! Brian and Ian closed the show with some uplifting news stories. Check them out!  “PULSE Founder Says over 100,000 People Surrendered to Christ Through the Ministry's Efforts in 2020” “TikTok Users Rallied to Design a Better Pill Bottle for People With Parkinson's” “When a Student Couldn't Pay Tuition Fees, Prison Inmates Rallied to Raise $32k to Help” “When Pastor's Bike Was Stolen, His Response Was to Start a Free Bicycle Repair Service for People in Need” “Instead of Charging Women With Shoplifting Groceries, Police Officer Buys $250 Worth of Food For Family in Need”   See omnystudio.com/listener for privacy information.

We have is a very special free form conversation with Eddie Yoon, author of Superconsumers. He is also the category design guru to the Fortune 500. Recently, we collaborated on an article for Harvard Business Review “5 Ways to Stimulate Cash Flow in a Downturn.” In this episode, we bring that article to life as we talk about two big ideas: how to be thoughtfully aggressive and radically generous. Innovations Through Adversities Christopher and Eddie share some stories about what is currently happening in the US. Christopher acknowledges the fact that the figures during daily briefings are not just numbers, they are people who have friends, families, and relationships. “I just feel deep sadness and concern right now for all small businesses and large businesses. I think a lot of innovations will come through it, as it always does in adversities but this is one of those I cant wait to be on the other side of it.” - Eddie Yoon Thoughtfully Aggressive, Radically Generous Christopher shares how they have been thinking and researching the book they are working on and how these two ideas started to resonate with people in this time of crisis. “We have a unique opportunity now to be radically generous, best we can and that can be financially and thoughtfully aggressive. Some of our businesses are threatened. Most businesses are down in meaningful ways. As business leaders, we got to navigate through this the best we can.” - Christopher Lochhead Eddie shares that in a time of uncertainty, we don’t know what is going to work. However, if we lean into being radically generous, and thoughtfully aggressive, we'll be fine throughout this. “When you're in a crisis, you got to keep it simple and I think these principles are not that simple, but they are emotional. That's the key part, cause sometimes in fight or flight, your brain doesn't always work. Emotions are what you can hold on to and that's something people can use to discern. Is it a radically generous thing or not? Am I being a chicken or should I be more thoughtfully aggressive about it?” - Eddie Yoon No Best Time To Launch Than Now For companies and brands who got caught up in the planning stage of launching a new product, Christopher and Eddie give advice that there’s no best time to launch than now. “I think, that self-awareness is the thing that makes me feel comfortable. Category creation and design is the ultimate growth strategy. You should be doing it anyway.” - Eddie Yoon To learn more about how to be thoughtfully aggressive and radically generous. and more information about Eddie Yoon, download and listen to this episode Bio: Eddie Yoon is the founder of EddieWouldGrow, LLC, a think tank and advisory firm on growth strategy. Previously he was one of the senior partners at The Cambridge Group, a strategy consulting firm. His work over the past two decades has driven over $8 billion dollars of annual incremental revenue. In particular, 8 of his clients have doubled or tripled in revenue in less than 8 years.  Eddie is one of the world’s leading experts on finding and monetizing superconsumers to grow and create new categories. He is the author of the book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, 2016). His book was named as one of the Best Business Books of 2017 by Strategy & Business. He is also the author of over 100 articles, including “Make Your Best Customers Even Better” (Harvard Business Review magazine, March 2014) and “Why It Pays to Be a Category Creator” (Harvard Business Review magazine, March 2013). Additionally, he has appeared on CNBC and MSNBC and been quoted in The Wall Street Journal, The Economist and Forbes and has been a keynote speaker in the U.S., Canada, Kenya, Australia, New Zealand, Denmark, the UK and Japan. Eddie holds an AB in Political Science and Economics from the University of Chicago. Having been born and raised in Hawaii,

We are joined by founder of EddieWouldGrow LLC, Eddie Yoon. He discusses the mission behind his business consulting business and reimagining structure, leadership, and motivational tactics. His book “Superconsumers” Eddie lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth. He also talks about his daughter’s book “Joy”. It is a book about a yellow balloon that chases down a work-a-holic father. While the book is not about him, Her book has forced him to look hard in the mirror about his relationship to work and money. It also forced him to reflect on his family of origin idols about work and money, and consider what ideas, idols and generational sin he might be passing on to his kids. See omnystudio.com/listener for privacy information.

In this episode, Christopher tackles an article that appeared in Harvard Business Review which he co-wrote with Nicolas Cole and special guest for today, Eddie Yoon. Eddie is the author of Super Consumers and is considered a Category Design Guru of Fortune 500. Today, we will discuss the thinking behind the article, specifically about the power of data flywheel and how high-growth companies used this to stay on top. Frustration with Misinformation Eddie discusses the reason behind writing this article with Christopher and Nicolas. Basically, it was sharing the same frustration about companies commensurate misinformation or misunderstanding on becoming the first-mover versus category creators. “I just think, not only are they being misled, companies are in the relentless pursuit of being first. Let’s think about how to actually build a sustainable advantage at a category queen.” - Eddie Yoon Furthermore, Eddie shares how he has observed this everywhere and that he is hopeful that people would take that energy that’s been misdirected to “being first”, towards building a flywheel. Missionary vs. Mercenary Eddie shares they did tons of analysis which basically asks “what’s your motivation for creating a category, are you a missionary or a mercenary?” He says that mercenaries see the economics and they try to shortcut what is the fastest way to get to 76% to get the valuation. On the other hand, Missionaries are those who care about the product and the category being screwed up and would work towards improvement. Eddie further discusses where radical differentiation would come in along with the transformational outcomes. He also says radical generosity is behind this. Data Flywheel Eddie shares the study they conducted for the article. Basically, he looked at 10 years worth of Fortune 100`fastest growing company list. He determined if he can identify fast-growing companies between those that were truly category creators. The markers he used were great product, service, company and data flywheel. “If you are growing in a very specific way, if you have this flywheel, your valuation is meaningfully higher. You have 5x market cap for every dollar in revenue.” - Eddie Yoon To hear more about The Difference Between a First Mover and a Category Creator and more relevant information from Eddie Yoon, download and listen to the episode. Bio: Eddie Yoon is the founder of EddieWouldGrow, LLC, a think tank and advisory firm on growth strategy. Previously he was one of the senior partners at The Cambridge Group, a strategy consulting firm. His work over the past two decades has driven over $8 billion dollars of annual incremental revenue. In particular, 8 of his clients have doubled or tripled in revenue in less than 8 years. Eddie is one of the world’s leading experts on finding and monetizing superconsumers to grow and create new categories. He is the author of the book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, 2016). His book was named as one of the Best Business Books of 2017 by Strategy & Business. He is also the author of over 100 articles, including “Make Your Best Customers Even Better” (Harvard Business Review magazine, March 2014) and “Why It Pays to Be a Category Creator” (Harvard Business Review magazine, March 2013). Additionally, he has appeared on CNBC and MSNBC.  The Wall Street Journal, The Economist and Forbes has quotes several of his pieces. Eddie has been a keynote speaker in the U.S., Canada, Kenya, Australia, New Zealand, Denmark, the UK and Japan. Moreover, Eddie holds an AB in Political Science and Economics from the University of Chicago. Having been born and raised in Hawaii, he went to the Punahou School in Honolulu. Eddie lives in Chicago with his wife and three children. Links: Harvard Business Review: The Difference Between a First Mover and a Category Creator Eddie Yoon Nicolas Cage

Eddie Yoon is the founder of EddieWouldGrow, a think tank and advisory firm on growth strategy. He’s the author of the book Superconsumers: A Simple, Speedy, & Sustainable Path to Superior Growth, published by the Harvard Business Review, which was named one of the top business books of 2017 by Strategy + Business. He has […] The post 136 – Superconsumers and Drivers of Category Growth with Eddie Yoon appeared first on Jake A Carlson.

Welcome to The High Performance Millionaire Podcast with your Host, JV Crum III... Eddie Yoon is the founder of EddieWouldGrow, a think tank and advisory firm on growth strategy. He is also the author of award-winning book, Superconsumers by Harvard Business Press, key note speaker and a former senior partner at The Cambridge Group. Are you a coach, consultant, business owner or leader who is tired of feeling stuck or you just don't know which step to take next? Get in the High Performer Lane by downloading JV's new High Performer Formula with the exact steps for your to play at the top of your game. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other coaches, consultants, or business owners find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 1,000 episodes and 12 Million Listeners in 190 countries, this is the podcast for coaches, consultants and service-providers who want to get more clients, make more money, and create a bigger difference and impact. Named by Inc Magazine as one of the Top 13 Business Podcasts for 2017!

Welcome to Conscious Millionaire, The High Performance Podcast with your Host, JV Crum III... Eddie Yoon is the founder of EddieWouldGrow, a think tank and advisory firm on growth strategy. He is also the author of award-winning book, Superconsumers by Harvard Business Press, key note speaker and a former senior partner at The Cambridge Group. Are you a coach, consultant, business owner or leader who is tired of feeling stuck or you just don't know which step to take next? Get in the High Performer Lane by downloading JV's new High Performer Formula with the exact steps for your to play at the top of your game. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other coaches, consultants, or business owners find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 1,000 episodes and 12 Million Listeners in 190 countries, this is the podcast for coaches, consultants and service-providers who want to get more clients, make more money, and create a bigger difference and impact. Named by Inc Magazine as one of the Top 13 Business Podcasts for 2017!

Welcome to Conscious Millionaire, The High Performance Podcast with your Host, JV Crum III... Eddie Yoon is the founder of EddieWouldGrow, a think tank and advisory firm on growth strategy. He is also the author of award-winning book, Superconsumers by Harvard Business Press, key note speaker and a former senior partner at The Cambridge Group. Are you a coach, consultant, business owner or leader who is tired of feeling stuck or you just don't know which step to take next? Get in the High Performer Lane by downloading JV's new High Performer Formula with the exact steps for your to play at the top of your game. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other coaches, consultants, or business owners find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 1,000 episodes and 12 Million Listeners in 190 countries, this is the podcast for coaches, consultants and service-providers who want to get more clients, make more money, and create a bigger difference and impact. Named by Inc Magazine as one of the Top 13 Business Podcasts for 2017!

Today, Eddie Yoon unpacks a recent Harvard Business Review article with his co-author Christopher. Together, they answer some questions, concerns, and explain further why you should quit your corporate job and go solo. It's All in the Data Eddie and Christopher's HBR article has been receiving a lot of attention. Some of the people amid the buzz expressed their concerns about their thesis. But the data say it all: nearly 70% of solopreneurs make $100,000-250,000 in a year. This figure is almost twice as much as the average US household. And it is much higher than what Glassdoor reports the average US executive makes yearly—$121,500. It seems solopreneurs are doing as well, if not exceedingly better, than most executives. “If solopreneur was an industry and a company, everyone would be flocking to this industry in the same way that people did it for Silicon Valley or investment banking or consulting.” - Eddie Yoon Importance of IPOs Initial public offering (IPOs) have always been tech-related. But there are notable people who have done it in a non-digitized fashion. One example is Steve Hughes who launched a special purpose acquisition company and eventually skyrocketed as a solopreneur. To go solo, a bridge needs to be crossed. You must know your investor story and who your target investors are. You must also know why they should believe that you're worthy of your multiple. “I think that more people are figuring out that market exists and [so], ‘Why not me?'” - Eddie Yoon Breaking Out to Do Better So many people are afraid to break out because of the corporate mothership and the financial aspect tied to the choice. But there are those who confronted their fear of not making enough and ended up earning more while working less. The other odd benefit to going solo is that as an outsider, solopreneurs tend to be a lot smarter than those who are tied to a company. “Maybe that's the extra value that perspective gives you.” - Eddie Yoon To hear more about the ultimate way of monetizing yourself and making an emotional business case for going solo, download and listen to the episode. Bio: Eddie Yoon is the founder of EddieWouldGrow, LLC a think tank and advisory firm on growth strategy. Prior to this, he was a partner at The Cambridge Group, a strategy consulting firm that helps Fortune 500 CEOs drive growth by unlocking consumer demand. His work over the past two decades has driven over $5 billion dollar of annual profitable growth in consumer packaged goods, durables, robotics and energy. Eddie is one of the world's leading experts on finding and monetizing superconsumers to grow and create new categories. He is the author of the acclaimed book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, 2016). He is also the author of over 40 articles, including Make Your Best Customers Even Better (Harvard Business Review magazine, March 2014) and Why It Pays to Be a Category Creator (Harvard Business Review magazine, March 2013). Additionally, he has been quoted in the Wall Street Journal, The Economist, Forbes and has been a keynote speaker in the U.S., Canada, Kenya, Australia, New Zealand, Denmark, the UK and Japan. Eddie lives in Chicago with his wife and three children. Links: Harvard Business Review Article by Eddie Yoon & Christopher Lochhead: Why Some High Performers Are Quitting Big Companies to Work for Themselves Glassdoor - Executive Salaries EddieWouldGrow.net Superconsumers on Amazon Twitter LinkedIn We hope you enjoyed Eddie Yoon on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

On today's episode, growth strategist and author Eddie Yoon joins us. He has written the book “Superconsumers”. Together with Christopher, he talks about failures, category design, marketing, and how introverts in an extroverted world can thrive by choice. “Failure is ultimately a good thing and being left out is ultimately gonna force you to carve out your niche.” - Eddie Yoon Three Things We Learned Niche down if you don't fit the mold This stands true in any setting where success in one's endeavor is the ultimate goal, including the business world. Bigger companies have a premium place for extroverts who can look the part of a successful individual in such environments. But for introverts who know what they do and are good at it, the prevalent pattern is to niche down and prevent oneself from playing the games that come with being part of the extroverted world of business. Introverts are more likely to find success as solopreneurs Introverts tend to be mavericks who process the world in a different way than most people do. They go against the grain by consuming a lot of information in solo or in quiet spaces, enabling them to come up with points of view that differ from the conventional wisdom fed to us. This unique way of thinking makes them exceptional, even if they don't fit in with the crowd. Like-minded people make you successful Most introverts are known to like it best to mingle with people who share the same way of thinking and learn the same way they do. And while this comes with the possibility of ending up lonely, being able to engage with people similar to you can actually be more beneficial. Going solo in an extroverted world run the risk of being lonely and missed. But people ultimately have the freedom to take the best path to their self-determined success. Bio / Story: Eddie Yoon is the founder of EddieWouldGrow, LLC. It is an advisory firm on growth strategy. Prior to this he was a partner at The Cambridge Group, a strategy consulting firm that helps Fortune 500 CEOs drive growth by unlocking consumer demand. He has written over 40 articles, including some for Harvard Business Review. He also authored the book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth. Links: Eddie Would Grow Twitter LinkedIn We hope you enjoyed Eddie Yoon on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

Eddie Yoon is an author, speaker, and the founder of EddieWouldGrow.com. He spends his time consulting with businesses on how to analyze their opportunities and increase revenues as a result. If you’re interested in learning new strategies to grow your business, don’t miss this episode of The Entrepreneur of the Month podcast with Eddie Yoon and host Jamie Turner.

Eddie Yoon is the founder of EDDIEWOULDGROW, a think tank and advisory firm on growth strategy. Prior to that he was a partner at The Cambridge Group where he worked for 18 years, a strategy consulting firm founded in 1975 that specializes in helping CEOs and senior leadership teams within Fortune 1000 corporations drive growth by understanding how to unlock new sources of consumer demand. In the last 5 years, he has helped double numerous businesses-cable media company, food brand, beverage company, pet food brand, consumer robotics, standby generators-from several hundred million to close to a billion dollars. Key Takeaways: [3:40] Regardless of if you are a large company or an up and coming one, many people enter into “growth” with the mindset that it’s a competition, but that strategy rarely has long-term success. [5:19] Why only 1% of companies capture 80% of category growth. [7:34] For category minded growth, a great exercise is to pose a question for yourself within your industry, for example in a market where there is a steady stream of people purchasing fried chicken, how do you double the amount of consumers purchasing fried chicken? [8:13] There’s only three ways to grow your category: grow the number of people who consume your category, increase the number of units per person, or increase the price per unit. [10:05] Ask yourself, what are you famous for? And never forget that’s what you are famous for and that you will never lose that distinction. [14:47] Morbid or not, never underestimate the laziness of the American consumer. Making people’s lives easier to give you money is always a good thing. [17:37] In order to grow, you must first identify and target where your category might “spike” and recognize the potential that it could fail if you make a miscalculation on where the demand actually is. [21:37] Oftentimes, data scientists are unable to connect demand in ways that make logical sense. Typically, the answer does not like within the data, but within the consumer context. [23:20] For every Super Consumer out there, there are two to three people who would like to be like them but don’t know how. [26:34] People are not born Super Consumers. They evolve that way based on a series of life-triggering events. [28:23] Find the origin stories of your Super Consumers, and target your growth based on those demographics. [32:47] The magic of marketing is found in these outlier consumers. If you hear a reference to a place or for a service from three different, credible sources, you’re gonna go.   Mentioned in this Episode: www.FranchiseEuphoria.com/Franchise5 josh@franchiseeuphoria.com eddiewouldgrow.net Eddie Yoon  

Shep Hyken Interviews Eddie Yoon, Author of Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth Do your customers feel like friends, or just transactions? Shep Hyken speaks with Eddie Yoon, an expert in growth strategy and marketing. Top Takeaways: • Leaders of organizations need to have strong personal brands for the employees to rally around and get behind. Not only is this important for entrepreneurs, it is better for large organizations to have leaders with strong personal brands as well. • You don’t have to create an entirely new product or service. You just need to reinvent the way that it is being offered, and reinvent the way it gets delivered. That’s the key. • Disruption completely changes the way an industry works. You don’t have to be as big as Uber or Amazon. You just have to think about what can be done that the competition isn’t doing. • A company that thrives is one that knows that not every customer is the same. They empathize with customers and strive to delight them. These companies know they have a lot to learn from the customers. • Superconsumers are your customers who come back over and again, your loyal customers. They want and deserve sympathy, respect, and generosity. When the company delivers what the customer wants, the results will be dramatic and bigger than ever imagined. • Social media is a great place to find your superconsumers. About: Eddie Yoon is the founder of EDDIEWOULDGROW, a think tank advisory firm on growth strategy. Eddie is the author of the acclaimed book Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth (Harvard Business School Press, 2016). Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

EDDIE YOON is the founder of EDDIEWOULDGROW, a think tank and advisory firm on growth strategy. Prior to that he was a partner at The Cambridge Group where he worked for 18 years, a strategy consulting firm founded in 1975 that specializes in helping CEOs and senior leadership teams within Fortune 1000 corporations drive growth by understanding how to unlock new sources of consumer demand. In the last 5 years, he has helped double numerous businesses including cable media company, food brand, beverage company, pet food brand, consumer robotics, standby generators-from several hundred million to close to a billion dollars.Eddie is the author of the acclaimed book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, 2016). He is also the author of over 40 articles, including Make Your Best Customers Even Better (Harvard Business Review magazine, March 2014) and Why It Pays to Be a Category Creator (Harvard Business Review magazine, March 2013). Eddie has been a keynote speaker in the U.S., Africa, Australia, Denmark, the UK and Japan.Website: http://eddiewouldgrow.net/LinkedIn: https://www.linkedin.com/in/eddie-yoon-a823532/Twitter: https://twitter.com/eddiewouldgrow

Eddie Yoon, Founder of EddieWouldGrow, and author of Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth, joins me on this episode.

Eddie Yoon is the founder of EDDIEWOULDGROW, a think tank and advisory firm on growth strategy. Prior to that he was a partner at The Cambridge Group where he worked for 18 years, a strategy consulting firm founded in 1975 that specializes in helping CEOs and senior leadership teams within Fortune 1000 corporations drive growth by understanding how to unlock new sources of consumer demand. In the last 5 years, he has helped double numerous businesses-cable media company, food brand, beverage company, pet food brand, consumer robotics, standby generators-from several hundred million to close to a billion dollars. Eddie is the author of the acclaimed book, “Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth” (Harvard Business School Press, 2016). Eddie has been a keynote speaker in the U.S., Africa, Australia, Denmark, the UK, and Japan. What you’ll learn about in this episode: Eddie’s journey as a consultant How competitive strategies “split the pie” and why they need to “make more pie” Why you should create your own category to do business in Asking crazy questions to figure out how to grow the business in your category Talk less; listen more: why this needs to be how brands operate going forward Why categories are now the star and brands are not The psychology of a superconsumer What makes services even more suited to superconsumers than products (which also have many superconsumers) Using data and doubling down on the things that are growing your business Why you need to engage with the people who are talking about you on social media Ways to contact Eddie: Website: eddiewouldgrow.net Book: “Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth” Email: eddie@eddiewouldgrow.net Twitter: @eddiewouldgrow