Podcasts about superconsumers

January 17, 2024 – Eddie Yoon, author of Superconsumers and founder of EddieWouldGrow, sits down with Financial Sense's Cris Sheridan to discuss his bullish outlook for the US consumer into 2024. Eddie says that the mindset of consumers...

Get ready to dive into the fascinating world of category strategy with a true authority in the field. We are thrilled to have Eddie Yoon as our guest. He's the Co-Founder of Category PIrates, LLC...a business writing band and top 10 business Substack. He's also a distinguished author and expert who has contributed extensively to the Harvard Business Review on category strategy. With his unparalleled knowledge and expertise, Eddie is set to share groundbreaking insights from his latest book “The 22 Laws of Category Design,” His other book is called “Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth”. In this podcast for managers, Audrey, Lee and Eddie discuss:  ·        What superconsumers are and how they affect your business ·        What is category design and how can you fine tune it for greater sales ·        Why categories matter MORE than your brand ·        How to identify new sales channels by finding the superconsumers who are at the fringes of your business category "There are three types of business strategy. "Be the winner" (e.g., Toyota has #1 market share), "Be the best" (e.g., BMW...ultimate driving machine), and "Be different" (e.g., Tesla).”– Eddie Yoon Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.   Connect with Eddie Yoon www.categorypirates.com https://www.linkedin.com/in/eddie-yoon-ewg/  Connect with Manage Smarter Hosts ·         Website: ManageSmarter.com  ·         LinkedIn: Audrey Strong                                                                    ·         LinkedIn: C. Lee Smith   Connect with SalesFuel ·         Website: http://salesfuel.com/  ·         Twitter: @SalesFuel  ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of Sell With Authority I'm joined by a guest who's a true expert in superconsumer growth strategies, Eddie Yoon. Eddie is the Founder of Eddie Would Grow, a think tank and advisory firm that specializes in business growth strategy. Eddie and his team have a remarkable track record of generating billion-dollar outcomes for their clients by harnessing the power of superconsumers. These strategies don't just boost sales; they help create new categories and drive existing category growth. Eddie is also the author of the book Superconsumers, published by Harvard Business Press. In his book, Eddie mapped out a framework that he designed to help companies just like yours and mine grow — but grow in sustainable — and I would argue — predictable ways. Eddie and I talk through the framework. If you take and apply the insights, best practices, and wisdom Eddie shares during this episode — you and your team will have an even more crystal clear example of who your superconsumers are — and most importantly — how you can be helpful to them. What you will learn in this episode: Who are your superconsumers Who are your client's superconsumers How to find and engage with your most profitable and passionate clients How just 10% of your clients can drive 30% -70% of your sales How to best leverage superconsumer potential for your business and your clients Resources: Website: www.eddiewouldgrow.com LinkedIn Personal: https://www.linkedin.com/in/eddie-yoon-ewg/ LinkedIn Business: https://www.linkedin.com/company/category-pirates/ Twitter: https://twitter.com/EddieWouldGrow Category Pirates Substack: https://categorypirates.substack.com The 22 Laws of Category Design Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth

You spoke and we heard you — this community needs a book club!We kicked off the first ever Category Thinkers Book Club with Eddie Yoon's classic, Superconsumers.Listen to Eddie, the co-founders of Category Thinkers (Mike Damphousse, John Rougeux, Pablo Gonzalez), and members of the community discuss:Where Eddie came up with the insights that led to his book on SuperconsumersHow to apply a Superconsumer strategy in B2B service companiesWhy understanding Superconsumers is the key to creating a profitable community strategyand much more!If you want to join future events like these, join our community at CategoryThinkers.com

There's plenty of examples of founders, obsessed with a problem, applying category design to build their business and dominate their market.But realistically, most people that first encounter category design are not in the founding stages of their company.  That's why talking to the CEO of a publicly traded company that decided to apply category design to reinvent his company after 25 years will give you the insights you may need to apply category thinking in your business.Carl Daikeler is that CEO. His company, BODi, has revolutionized home fitness for the last 25 years with products like P90x and Insanity, but recently found themselves in a comparison trap when entering the digital landscape.   That's when he found the mental scaffolding of category design, and is now designing a completely new category around fitness called, health esteem.In this episode you'll learn about:What it looks like to have a CEO and company obsessed with a problem they need to solveHow BODi has leaned into their superconsumers in 3 different ways to get big resultsWhy Carl feels like the category design work is just beginning for his BODi and what the risks of poor implementation areYour hosts today are John Rougeux and Pablo Gonzalez (connect with them on LinkedIn!)If you want to stop just listening and join the conversation, join our community at CategoryThinkers.com

If you drank a cup of coffee, brushed your teeth, or shaved this morning, your life has already been impacted by Michelle Stacy's leadership. Michelle Stacy is a senior leader with the consistent ability to run and scale businesses, and a commitment to creating world-class cultures by developing and articulating a clear vision that ignites the organization to deliver innovation drives P&L-focused top-line growth and builds powerful global brand franchises. She creates a forward-thinking vision and executable plans that have driven strong growth at Gillette, P&G, and Keurig by leveraging the combination of new product innovation, acquisition, eCommerce, social media, brand building, and overall excellence in marketing and sales execution. Of tremendous value has been her operational expertise across all functional areas including manufacturing, R&D, procurement, distribution, and IT, and her ability to create a positive and focused culture that delivers both financial results and a commitment to a higher purpose.

Have you ever looked at your business success and realized that a few of your clients have led to a disproportionate size of your revenue?Leveraging these superconsumers the right way can lead to explosive growth for your business, but it's not through your typical ask for referrals or recording testimonials.That's why we brought the guy that literally wrote the book on Superconsumers to the show- master growth strategist, co-author of a top 1% strategy newsletter (Category Pirates), and author of Super Consumers, Eddie Yoon!Eddie helped us understand:- Why this segment of your clients is a sleeping growth giant - What the telltale signs of Superconsumers are so you can find them- How to engage them and get clues from them to find others like them- and much more!Eddie's work on Superconsumers and his writing in Category Pirates has placed him squarely into the Mount Rushmore of business thought leaders I most admire.Come be a part of the show!https://tinyurl.com/B2BCBSeason5Connect with Isar!On LinkedIn: https://www.linkedin.com/in/eddie-yoon-ewg/His Website/Company: https://www.eddiewouldgrow.com/Connect with ME!Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's Eddie Yoon" in subject.This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.Support the show (https://connectwithpablo.com)

Super-consumers are the 10% of your customers who account for upwards of 50% of your profit.All industries have them. All of us are super-consumers of at least something. It's true. And for very logical reasons.In this episode, I break down the concept as coined by Eddie Yoon in his book, Superconsumers—and why it matters to your both business and the clients you serve at a strategic level.Give it a listen and let me know what you think.—kevin

In this episode, let's talk about the problem with most marketing plans, and what you can do about it. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Planning Based on the Past Let's talk about the problem with most marketing plans: mainly, most of them start with last year's template. The big problem with most marketing plans is they take last year's marketing plan and they extend it forward. In category design, one of our favorite expressions is to reject the premise. In the end, we challenge ourselves to push and poke and stretch our thinking. Also, just because it worked in 2020 or 2021, it is not evidence that it will work in 2022. More importantly, when you start your planning by rejecting the premise, you create a blank sheet of paper. Crowding Out Innovation It is also difficult to create a different future when the past is your lens. So if a prior marketing plan is the start point for a plan for the future, by definition you're taking the past and figuring out how to re-implement it going forward. That might be feasible for maintaining certain market margins and the like, but it risks crowding out innovation in your marketing plan. We're also not telling you to reject the past and just YOLO your future. Going forward, you should have a dialogue on what worked and not worked based on the data from the past, find a way to highlight those points, but at the same time look for things that have not been explored in the market. That way, you can produce a breakthrough in a new field or even create a new category out if it, without having to go for broke. Three Pillars of a Great Marketing Plan Once you have rejected the premise and open yourself up to thoughtful data-centric analysis of what works and doesn't, it's time to think about going forward. How do you design a marketing plan that creates the future of your choosing? To do so, try to anchor it around these three pillars. Information Wars: This is what sets the strategic context. It's the combination of ways in which you educate the world about the category you're designing, and learning from your Superconsumers to accelerate your effectiveness both in the air and on the ground. This is more focused on POV marketing / word of mouth than anything else. Air Wars: In many ways, marketing is “Sales at scale.” Air Wars are the high-level strategic marketing you do in service of the new and different category you are creating in the world. All the while positioning yourself as the leader. These efforts are more focused on demand creation. Ground Wars: This is tactical marketing (often at the point-of-sale and heavily integrated with sales) that supports your strategic efforts marketing the category and driving near-term revenue. These efforts are more focused on demand capture and lead generation. If you want to learn more about these three pillars, check out this Category Pirates article about it. Conclusion So in closing, what would I leave you with? Don't use the past as a template for creating the future. Allow yourself to think in unconstrained, super creative, super innovative ways around “what is the strategic context?” “What's the POV that you are using to drive your category and your brand and ultimately, the success of the company?” How are you scaling through air wars, so that you begin to make your strategic point of view move from being a new thing to an of course. And the ground Wars is all about how you make the cash register sing and drive near-term revenue. And guess what? To succeed, you got to get all three right. Bio Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger. He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur. Furthermore, he has been called “one of the best minds in marketi...

Eddie Yoon author of "Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth" by The Best Business Minds

Eddie Yoon is a growth strategist who has helped drive $8B+ in profitable growth for brands, companies and categories. He has done significant research, writing and speaking on the topic of Category Growth and Category Creation. He is also the Co-creator of Category Pirates, the newsletter authority on category design/category creation. In this episode he covers a broad range of topics including category design, solopreneurship and personal IPOs. He talks about: -->How to create a category -->Who are super consumers and how are they different from regular consumers --> How should one go about identifying their superconsumers? --> Why solopreneurship is more important than ever --> How to define career success and achieve a personal IPO, and more... LinkedIn: https://www.linkedin.com/in/eddie-yoon-ewg/ Website: https://eddiewouldgrow.com/ Twitter: https://twitter.com/EddieWouldGrow Category Pirates Newsletter: https://twitter.com/categorypirates Superconsumers: https://tinyurl.com/5e5jwj2f --- Support this podcast: https://anchor.fm/shobhana-viswanathan/support

In this episode, Eddie Yoon, the founder of Eddie Would Grow, the world's leading expert on super consumers and the co-creator of Category Pirates joins us to share his insights on 'How to identify your super consumers and also be thoughtfully aggressive?' He talks about: -->Who are super consumers and how are they different from what we call ‘power users' in Saas? --> How should one go about identifying their superconsumers? --> Transitioning from selling rationally to selling to aspirations --> What being thoughtfully aggressive means --> How spikes in data are where you find the good stuff, and lot more...

In this episode, let's talk about the Category Design Scorecard and how you use it to spot a Category Designer. Let’s also breakdown how you can evaluate a company's ability to create a new category or redesign an existing one. My brothers from another mother and co-pirates in our new newsletter Category Pirates, Eddie Yoon and Nicholas Cole, and I just unveiled this new Category Design Scorecard. It is based on a tremendous amount of primary research, and I can't wait to share it with all of you. How the Category Design Scorecard Came to be The episode starts off by explaining why they created the Category Design Scorecard. He, Eddie, and Nicholas wanted something that can distinguish a company that is a category designer or creator from a high growth company fighting tooth and nail for market share in their existing category. We analyzed Fortune magazine's 100 fastest-growing companies list for over a decade. Were there certain things that companies are trying to design and dominate a new category? They were easily distinguishable from other high growth companies due to certain things they said. So we picked the Fortune 100 fastest growers list over a decade. What we discovered as we began to dig into the data are five key indicators. Those five key indicators distinguished category designers from other successful companies. - Christopher Lochhead The Five Components of the Category Design Scorecard Christopher then enumerates the five components of their new Category Design Scorecard, and they are as follows: Category POV Does the company have a clear “Point of View” of their category? Are they able to frame a powerful problem, articulate a compelling vision, and most importantly, communicate the core compromises, trade-offs, and problems inherent to the way the category is today, such that the consumer/customer will be open to a new and different approach. Category designers have a very specific way of doing it; which is they are going after something that they see as a noble cause, a noble purpose, or a giant problem worth solving. It's either a problem that we didn't know that we had, that they're educating us about, or it's an existing problem that they meaningfully reimagine it in a new context. - Christopher Lochhead  Future Category Reimagined and Without Compromise Does the company cast a compelling future — free of any fundamental problems, compromises, and trade-offs inherent to the category as it is today? We've learned a lot from our friend Joe Pine, who is one of the co-authors of The Experience Economy. One of the things that he teaches us is that companies that are successful in doing this transform their customers, transform their partners, and as a result of bringing new things to the world, they generate a tremendous amount of abundance. So the second criteria is, are they articulating a future category in a reimagined way without compromise? If they do, can the future category break new grounds and get us an exponential kind of future? - Christopher Lochhead  Radically Different Offer AND Business Model How does this new category get delivered to the customer? Is it both through a breakthrough product/service/offer, but also through a breakthrough business model? How does product innovation and business model innovation come together in a way where 1 + 1 = 11?  There has to be something radically different about either the product offer or the business model or both. - Christopher Lochhead  The Data Flywheel Does the company generate data about customer/consumer with demand/preferences that creates a unique opportunity and advantage to anticipate the future of consumer demand and any category shifts? Will this Data Flywheel provide insight into not only how to improve company offerings, but predict where demand for this new category will unfold next? One of the big insights in Superconsumers is a relatively small percentage of the most enthusiastic consumers are customers that drive any ca...

Welcome to the Conscious Millionaire Show for entrepreneurs who want to build a high-profit business that makes an impact! Make Your First Million, with your Host, JV Crum III…  Eddie Yoon: Maximize Your Value through a Personal IPO Eddie Yoon is the founder of EddieWouldGrow, a think tank and advisory firm on growth strategy. He is also the author of award-winning book, Superconsumers by Harvard Business Press, key note speaker and a former senior partner at The Cambridge Group. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes And, download your free gift today... Born to Make Millions Empowerment Audio - Click Here! Please help spread the word. Subscribing and leaving a review helps other entrepreneurs and business owners find our podcast… grow a high-profit business that makes an impact. Conscious Millionaire Network has over 2,000 episodes and millions of listeners in 190 countries. Our original Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts!

Welcome to the Conscious Millionaire Show for entrepreneurs who want to build a high-profit business that makes an impact! Make Your First Million, with your Host, JV Crum III…  Eddie Yoon: Maximize Your Value through a Personal IPO Eddie Yoon is the founder of EddieWouldGrow, a think tank and advisory firm on growth strategy. He is also the author of award-winning book, Superconsumers by Harvard Business Press, key note speaker and a former senior partner at The Cambridge Group. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes And, download your free gift today... Born to Make Millions Empowerment Audio - Click Here! Please help spread the word. Subscribing and leaving a review helps other entrepreneurs and business owners find our podcast… grow a high-profit business that makes an impact. Conscious Millionaire Network has over 2,000 episodes and millions of listeners in 190 countries. Our original Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts!

In this video I will talk about the Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth book by Eddie Yoon. Most businesses make most of their money from a small number of customers, who are very passionate about your brand. This book is about these "superconsumers", how to find them and take advantage of them and improve your brand. Twitter: https://twitter.com/AttilaonthWorld YouTube channel: https://www.youtube.com/channel/UCADpTO2CJBS7HNudJu9-nvg Goodreads: https://www.goodreads.com/user/show/124834970-attila

The Episode in 60 Seconds Change. Nothing is so constant as change. Technology is often the force that brings about change. When technology changes the way we accomplish simple or complex tasks, there’s a gap in understanding. People have a hard time getting from/to—from where they are to the new reality. Marketing leaders create the translation layer for users by designing new categories. On this edition of Studio CMO, we dive into: What is category design? What Zoom did to be different Category design, at its core, is not marketing Would you like to be a Pepper? Inside a "lightning strike" Our Guests Kevin Maney is a bestselling author and award-winning columnist. He is co-author of the book Play Bigger, and has been an A-list writer and thinker about technology for 25 years at multiple outlets including being a contributing editor at Conde Nast Portfolio, and as a columnist, editor and reporter at USA Today. Kevin’s most recent book is UnHealthcare: A Manifesto for Health Assurance, which proposes a new category of healthcare. It is co-authored with Hemant Taneja of General Catalyst and Stephen Klasko, CEO of Jefferson Health. Kevin and Hemant also co-authored the 2018 book Unscaled: How AI and a New Generation of Upstarts Are Creating the Economy of the Future. He also writes music for and plays in a New York band, Total Blam Blam. (Stay around for the end of the episode for a track from the band.) Mike Damphousse brings a hard-nosed, pragmatic aspect to category design, baked in from two decades as a company founder, CEO, CMO and sales executive. He understands how companies work and how to take a category plan from concept to implementation. Mike was most recently founder and CEO/CMO of Green Leads, which introduced the pipeline generation category. He was previously CMO of Asteria, a data integration software company which went public on the Tokyo Stock Exchange. Show Notes When technology comes into a world and it changes the way things are done, what happens is there's a gap that occurs and understanding, and that gap is really difficult for people to cross. That's where the world of category comes in. - John Farkas A great example of category creation occurred when Steve Jobs first introduced the iPad.    Category design is identifying a problem and delivering a solution that addresses the problem in a new way. Sometimes, category design occurs when a solution solves a problem users didn't even know they had. People think in terms of categories. That's the way we sort out a world full of lots of, lots of choices. - Kevin Maney Category design has a way of creating proprietary eponyms. Think Kleenex, Clorox, Phillips Head Screwdriver, Band Aid, and Jacuzzi... and now Zoom. Find out more about Eddie Yoon and Superconsumers. In a world of "Coke and Pepsi," be Dr. Pepper. Read the history of "Be a Pepper" on the official site of the Dr. Pepper Museum. 

We have is a very special free form conversation with Eddie Yoon, author of Superconsumers. He is also the category design guru to the Fortune 500. Recently, we collaborated on an article for Harvard Business Review “5 Ways to Stimulate Cash Flow in a Downturn.” In this episode, we bring that article to life as we talk about two big ideas: how to be thoughtfully aggressive and radically generous. Innovations Through Adversities Christopher and Eddie share some stories about what is currently happening in the US. Christopher acknowledges the fact that the figures during daily briefings are not just numbers, they are people who have friends, families, and relationships. “I just feel deep sadness and concern right now for all small businesses and large businesses. I think a lot of innovations will come through it, as it always does in adversities but this is one of those I cant wait to be on the other side of it.” - Eddie Yoon Thoughtfully Aggressive, Radically Generous Christopher shares how they have been thinking and researching the book they are working on and how these two ideas started to resonate with people in this time of crisis. “We have a unique opportunity now to be radically generous, best we can and that can be financially and thoughtfully aggressive. Some of our businesses are threatened. Most businesses are down in meaningful ways. As business leaders, we got to navigate through this the best we can.” - Christopher Lochhead Eddie shares that in a time of uncertainty, we don’t know what is going to work. However, if we lean into being radically generous, and thoughtfully aggressive, we'll be fine throughout this. “When you're in a crisis, you got to keep it simple and I think these principles are not that simple, but they are emotional. That's the key part, cause sometimes in fight or flight, your brain doesn't always work. Emotions are what you can hold on to and that's something people can use to discern. Is it a radically generous thing or not? Am I being a chicken or should I be more thoughtfully aggressive about it?” - Eddie Yoon No Best Time To Launch Than Now For companies and brands who got caught up in the planning stage of launching a new product, Christopher and Eddie give advice that there’s no best time to launch than now. “I think, that self-awareness is the thing that makes me feel comfortable. Category creation and design is the ultimate growth strategy. You should be doing it anyway.” - Eddie Yoon To learn more about how to be thoughtfully aggressive and radically generous. and more information about Eddie Yoon, download and listen to this episode Bio: Eddie Yoon is the founder of EddieWouldGrow, LLC, a think tank and advisory firm on growth strategy. Previously he was one of the senior partners at The Cambridge Group, a strategy consulting firm. His work over the past two decades has driven over $8 billion dollars of annual incremental revenue. In particular, 8 of his clients have doubled or tripled in revenue in less than 8 years.  Eddie is one of the world’s leading experts on finding and monetizing superconsumers to grow and create new categories. He is the author of the book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, 2016). His book was named as one of the Best Business Books of 2017 by Strategy & Business. He is also the author of over 100 articles, including “Make Your Best Customers Even Better” (Harvard Business Review magazine, March 2014) and “Why It Pays to Be a Category Creator” (Harvard Business Review magazine, March 2013). Additionally, he has appeared on CNBC and MSNBC and been quoted in The Wall Street Journal, The Economist and Forbes and has been a keynote speaker in the U.S., Canada, Kenya, Australia, New Zealand, Denmark, the UK and Japan. Eddie holds an AB in Political Science and Economics from the University of Chicago. Having been born and raised in Hawaii,

We are joined by founder of EddieWouldGrow LLC, Eddie Yoon. He discusses the mission behind his business consulting business and reimagining structure, leadership, and motivational tactics. His book “Superconsumers” Eddie lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth. He also talks about his daughter’s book “Joy”. It is a book about a yellow balloon that chases down a work-a-holic father. While the book is not about him, Her book has forced him to look hard in the mirror about his relationship to work and money. It also forced him to reflect on his family of origin idols about work and money, and consider what ideas, idols and generational sin he might be passing on to his kids. See omnystudio.com/listener for privacy information.

(00:00-09:22): 'I'm not trying to pretend to be a fair juror here': Graham predicts Trump impeachment will 'die quickly' in Senate. Brian and Ian open up with this hard-hitting news story. Brian is discouraged by the statements said in a hearing. It sort of confirms how we feel about politics in the first place. (09:22-18:34): 18-year-old is brutally murdered in Manhattan, the suspects are being labeled “little kids”. Brian and Ian touch on this heartbreaking story and the darkness that shrouds today’s culture, and ultimately the youth. (18:34-28:22): What did we preach? Brian and Ian touch on what they preached during their sermons on Sunday. Being the Christmas season, Brian talked about the Shepherds and why God chose them. Ian is in a series called “B.C.” meaning “before Christmas”. It began with the feeling of hope. He ties in hope for the future in the midst of trials. (28:22-37:44): Philippians 4:6 Was the Most Popular Bible Verse of 2019, YouVersion Says. Brian and Ian read this Christain Headlines article that covers verses most referred to through the popular Bible app. They reflect on it and share their reactions to the results. (38:48-48:49): LSU’s Joe Borrow won the Heisman trophy by the largest margin in history. His speech was nothing short of heartwarming and emotional. He thanked his O-line first then his parents and coach. Brian and Ian talk about thanking the lesser-known/appreciated contributors to churches and workplaces. (48:49-1:08:47): We are joined by founder of EddieWouldGrow LLC, Eddie Yoon. He discusses the mission behind his business consulting business and reimagining structure, leadership, and motivational tactics. His book “Superconsumers” Eddie lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth. He also talks about his daughter’s book “Joy”. It is a book about a yellow balloon that chases down a work-a-holic father. While the book is not about him, Her book has forced him to look hard in the mirror about his relationship to work and money. It also forced him to reflect on his family of origin idols about work and money, and consider what ideas, idols and generational sin he might be passing on to his kids. (1:08:47-1:15:36): Brian and Ian’s “Weird Stuff We Found on the Internet”: We found the nicest (or most passive aggressive) thief, and Norman Bates needs to renew his license. If you work at a bank, decimal points matter. Also, of course Australia has this Christmas Tree decoration. Meanwhile, duck seeking duck.See omnystudio.com/listener for privacy information.

Eddie Yoon is the founder of EddieWouldGrow, a think tank and advisory firm on growth strategy. He’s the author of the book Superconsumers: A Simple, Speedy, & Sustainable Path to Superior Growth, published by the Harvard Business Review, which was named one of the top business books of 2017 by Strategy + Business. He has […] The post 136 – Superconsumers and Drivers of Category Growth with Eddie Yoon appeared first on Jake A Carlson.

Welcome to Conscious Millionaire, The High Performance Podcast with your Host, JV Crum III... Eddie Yoon is the founder of EddieWouldGrow, a think tank and advisory firm on growth strategy. He is also the author of award-winning book, Superconsumers by Harvard Business Press, key note speaker and a former senior partner at The Cambridge Group. Are you a coach, consultant, business owner or leader who is tired of feeling stuck or you just don't know which step to take next? Get in the High Performer Lane by downloading JV's new High Performer Formula with the exact steps for your to play at the top of your game. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other coaches, consultants, or business owners find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 1,000 episodes and 12 Million Listeners in 190 countries, this is the podcast for coaches, consultants and service-providers who want to get more clients, make more money, and create a bigger difference and impact. Named by Inc Magazine as one of the Top 13 Business Podcasts for 2017!

Welcome to Conscious Millionaire, The High Performance Podcast with your Host, JV Crum III... Eddie Yoon is the founder of EddieWouldGrow, a think tank and advisory firm on growth strategy. He is also the author of award-winning book, Superconsumers by Harvard Business Press, key note speaker and a former senior partner at The Cambridge Group. Are you a coach, consultant, business owner or leader who is tired of feeling stuck or you just don't know which step to take next? Get in the High Performer Lane by downloading JV's new High Performer Formula with the exact steps for your to play at the top of your game. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other coaches, consultants, or business owners find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 1,000 episodes and 12 Million Listeners in 190 countries, this is the podcast for coaches, consultants and service-providers who want to get more clients, make more money, and create a bigger difference and impact. Named by Inc Magazine as one of the Top 13 Business Podcasts for 2017!

Welcome to The High Performance Millionaire Podcast with your Host, JV Crum III... Eddie Yoon is the founder of EddieWouldGrow, a think tank and advisory firm on growth strategy. He is also the author of award-winning book, Superconsumers by Harvard Business Press, key note speaker and a former senior partner at The Cambridge Group. Are you a coach, consultant, business owner or leader who is tired of feeling stuck or you just don't know which step to take next? Get in the High Performer Lane by downloading JV's new High Performer Formula with the exact steps for your to play at the top of your game. Download it by clicking here now. Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other coaches, consultants, or business owners find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 1,000 episodes and 12 Million Listeners in 190 countries, this is the podcast for coaches, consultants and service-providers who want to get more clients, make more money, and create a bigger difference and impact. Named by Inc Magazine as one of the Top 13 Business Podcasts for 2017!

On today's episode, growth strategist and author Eddie Yoon joins us. He has written the book “Superconsumers”. Together with Christopher, he talks about failures, category design, marketing, and how introverts in an extroverted world can thrive by choice. “Failure is ultimately a good thing and being left out is ultimately gonna force you to carve out your niche.” - Eddie Yoon Three Things We Learned Niche down if you don't fit the mold This stands true in any setting where success in one's endeavor is the ultimate goal, including the business world. Bigger companies have a premium place for extroverts who can look the part of a successful individual in such environments. But for introverts who know what they do and are good at it, the prevalent pattern is to niche down and prevent oneself from playing the games that come with being part of the extroverted world of business. Introverts are more likely to find success as solopreneurs Introverts tend to be mavericks who process the world in a different way than most people do. They go against the grain by consuming a lot of information in solo or in quiet spaces, enabling them to come up with points of view that differ from the conventional wisdom fed to us. This unique way of thinking makes them exceptional, even if they don't fit in with the crowd. Like-minded people make you successful Most introverts are known to like it best to mingle with people who share the same way of thinking and learn the same way they do. And while this comes with the possibility of ending up lonely, being able to engage with people similar to you can actually be more beneficial. Going solo in an extroverted world run the risk of being lonely and missed. But people ultimately have the freedom to take the best path to their self-determined success. Bio / Story: Eddie Yoon is the founder of EddieWouldGrow, LLC. It is an advisory firm on growth strategy. Prior to this he was a partner at The Cambridge Group, a strategy consulting firm that helps Fortune 500 CEOs drive growth by unlocking consumer demand. He has written over 40 articles, including some for Harvard Business Review. He also authored the book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth. Links: Eddie Would Grow Twitter LinkedIn We hope you enjoyed Eddie Yoon on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

In this podcast, Eddie Yoon, author of “Superconsumers,” discusses what a superconsumer is, how HVAC companies can harness the power of superconsumers to trigger growth, how to identify your customer base, and more.

Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/superconsumers-eddie-yoon

In today’s episode, Susan talks with Eddie Yoon about super consumers, the fun to chore ratio, and why businesses should find their super consumers and cater to them.Links:Eddie’s book, Superconsumers: http://amzn.to/2xFIqa2Eddie’s article on Inc: https://www.inc.com/eddie-yoon/use-fu...Susan's executive coaching firm: http://susanbaroncini-moe.comShare your thoughts in the comments below!Equipment used for this video:- Zoom.us- Blue Yeti Microphone- MacBook Pro Subscribe to 2QuestionsTV for more interviews and behind the scenes footage! See acast.com/privacy for privacy and opt-out information.

Creating super fans of your audiovisual integration firm.

Shep Hyken Interviews Eddie Yoon, Author of Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth Do your customers feel like friends, or just transactions? Shep Hyken speaks with Eddie Yoon, an expert in growth strategy and marketing. Top Takeaways: • Leaders of organizations need to have strong personal brands for the employees to rally around and get behind. Not only is this important for entrepreneurs, it is better for large organizations to have leaders with strong personal brands as well. • You don’t have to create an entirely new product or service. You just need to reinvent the way that it is being offered, and reinvent the way it gets delivered. That’s the key. • Disruption completely changes the way an industry works. You don’t have to be as big as Uber or Amazon. You just have to think about what can be done that the competition isn’t doing. • A company that thrives is one that knows that not every customer is the same. They empathize with customers and strive to delight them. These companies know they have a lot to learn from the customers. • Superconsumers are your customers who come back over and again, your loyal customers. They want and deserve sympathy, respect, and generosity. When the company delivers what the customer wants, the results will be dramatic and bigger than ever imagined. • Social media is a great place to find your superconsumers. About: Eddie Yoon is the founder of EDDIEWOULDGROW, a think tank advisory firm on growth strategy. Eddie is the author of the acclaimed book Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth (Harvard Business School Press, 2016). Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Every business needs consumers. They are what use our productive, and ultimately decide if they are coming back. What we really need to focus on are superconsumers. Superconsumers are the people who are always at opening weekend every time a new Disney, Marvel, or Star Wars movie comes out. They are the ones constantly buying canned nacho cheese. They are something we look at as an anomaly, and we tend to ignore them. In truth we all are superconsumers of something. We shouldn't be glancing over them, we should analyze them. See what makes them tick, and why they keep coming back to the products they do. If you can get superconsumers behind your product, they will spread the word for you. On this episode of the Creative Warriors podcast we are joined by Eddie Yoon, author of the fantastic book, Superconsumers. Download this episode today to learn how to spot a superconsumer, and what you can do to help turn them on to your brand and products. WARRIOR OF GRATITUDE  “Behavior today is not predictive of behavior tomorrow.” -Eddie Yoon Highlights - Support the environment that creates your epiphany moments. Look for more superconsumers in your business. Superconsumers aren't born that way, they evolve into that. Create an emotional imprint. People want to buy things that are equivalent of a life hack. Origin stories help create superconsumers. Traditional business advice goes against being generous. Sometimes your product doesn't have to be the star, it can be an addition to other products. Let superconsumers be the ones to convert others to your product. Guest Contact - Eddie's Website  Eddie's Twitter Eddie's Book Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn    

Eddie Yoon, Founder of EddieWouldGrow, and author of Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth, joins me on this episode.

Eddie Yoon is the founder of EDDIEWOULDGROW, a think tank and advisory firm on growth strategy. Prior to that he was a partner at The Cambridge Group where he worked for 18 years, a strategy consulting firm founded in 1975 that specializes in helping CEOs and senior leadership teams within Fortune 1000 corporations drive growth by understanding how to unlock new sources of consumer demand. In the last 5 years, he has helped double numerous businesses-cable media company, food brand, beverage company, pet food brand, consumer robotics, standby generators-from several hundred million to close to a billion dollars. Eddie is the author of the acclaimed book, “Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth” (Harvard Business School Press, 2016). Eddie has been a keynote speaker in the U.S., Africa, Australia, Denmark, the UK, and Japan. What you’ll learn about in this episode: Eddie’s journey as a consultant How competitive strategies “split the pie” and why they need to “make more pie” Why you should create your own category to do business in Asking crazy questions to figure out how to grow the business in your category Talk less; listen more: why this needs to be how brands operate going forward Why categories are now the star and brands are not The psychology of a superconsumer What makes services even more suited to superconsumers than products (which also have many superconsumers) Using data and doubling down on the things that are growing your business Why you need to engage with the people who are talking about you on social media Ways to contact Eddie: Website: eddiewouldgrow.net Book: “Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth” Email: eddie@eddiewouldgrow.net Twitter: @eddiewouldgrow

Eddie Yoon, author of Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth, lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth. Learn how to find and engage with your most passionate and profitable consumers, and tailor your decisions to meet their wants and needs.

Eddie Yoon, author of "Superconsumers" and growth strategy expert at The Cambridge Group, explains how companies can find their most passionate customers and use their invaluable insights to improve products and attract new customers.