Podcasts about sustainable path

In this episode Derek Champagne chats with Eddie Yoon. Eddie is a growth strategy expert for the last 20 years as a Partner with The Cambridge Group. In the last 5 years, he has helped double numerous businesses-cable media company, food brand, beverage company, pet food brand, consumer robotics, standby generators-from several hundred million to close to a billion dollars.Eddie is the author of the acclaimed book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, 2016). He is also the author of over 40 articles, including Make Your Best Customers Even Better (Harvard Business Review magazine, March 2014) and Why It Pays to Be a Category Creator (Harvard Business Review magazine, March 2013). Eddie has been a keynote speaker in the U.S., Africa, Australia, Denmark, the UK and Japan.

Send us a textDr. Derek Alessi shares his journey from obese teenager to fitness expert, revealing sustainable strategies for long-term health transformation through consistent habits and practical nutrition.• Extreme diet approaches like keto fail because they're too advanced for most people's skill level – the average person only lasts 11 days• Small, consistent wins build momentum better than waiting for major milestones – success starts with making better choices daily• Strength training naturally improves sleep quality as the body increases deep sleep to release growth hormone for muscle repair• Quality of sleep matters more than quantity – most adults get less than 30% deep sleep when we need 50% for optimal recovery• The 10,000 steps myth originated from a Japanese pedometer company name, not from scientific research• Mindset is the foundation of all health changes – believing in yourself must come before strategic changesIt's never too late to improve your muscle tissue, nutrition, and lifestyle. Take those necessary steps today, and you'd be shocked at how quickly you can improve.Support the showFollow me on Instagram @angelalifestylemd and don't forget to SUBSCRIBE to my podcast & SHARE this episode.

The most insidious consequence of chasing virality isn't that it makes you look foolish; it's that you're actively poisoning your precious audience.Here's what "playing the algorithm" might do to (instead of for) your personal and professional brand.The blog post: https://thebootstrappedfounder.com/virality-is-poisonous/The podcast episode: https://tbf.fm/episodes/377-virality-is-poisonousCheck out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

In this episode I dive into the differences between dopamine and oxytocin and how these hormones impact our sense of fulfillment and drive.While dopamine delivers short-lived rushes of personal achievement, oxytocin fosters a deeper, sustained sense of satisfaction derived from positively impacting others. That means balancing personal and professional goals with actions that support a greater good are key to leaving behind a lasting legacy.01:17 Understanding Dopamine and Its Effects03:45 The Power of Oxytocin05:19 Balancing Dopamine and Oxytocin for a Greater Good14:21 Making a Lasting Impact: Real-Life Applications19:59 My Challenge to You!

From Dieting to Freedom: How Client Deirdre Found a Sustainable Path to Health In this episode, Deirdre shares her transformative journey from the world of slimming clubs, restrictive dieting, and weight loss frustration to embracing a sustainable approach to health, self-acceptance, and food freedom. She opens up about her struggles with food guilt, the pressure of constant dieting, and how she broke free from cycles of restriction and self-criticism. Join us as we dive into the real, raw moments that led to a healthier relationship with food, herself, and her body—one that is no longer driven by guilt or scale numbers but by nourishment, balance, and self-love. Key Topics Discussed: The Dieting Trap: Deirdre reflects on her early experiences with slimming clubs and dieting trends. The emotional toll of constant weight loss attempts and the sense of failure when diets didn't work. How dieting can often lead to a negative relationship with food and self-esteem. The Wake-Up Call: What was the turning point that made Deirdre realise that dieting wasn't the solution? The emotional and mental impact of dieting: feelings of restriction, guilt, and frustration. The realization that weight loss doesn't need to be about "willpower" but about building healthier habits. Letting Go of Guilt: How Deirdre stopped feeling guilt around food choices and began to embrace a more balanced approach. The power of self-compassion and why it's crucial for healing your relationship with food. Reframing how we think about "good" and "bad" foods, and how to cultivate a healthier, non-judgmental mindset. Sustainable, Non-Diet Approach: The key habits Deirdre adopted that helped her lose weight sustainably without dieting. Focusing on holistic health: nourishing the body, mental wellness, and emotional balance. How slowing down and listening to her body's needs has become the cornerstone of her approach. Stop Dieting Forever: Why Deirdre made the decision to stop dieting forever and how it changed her life. The importance of self-trust and learning to eat intuitively rather than following external rules. Celebrating progress without obsession over the number on the scale. Improving Her Relationship with Food: Shifting from food as the enemy to food as nourishment and enjoyment. Tips for others who struggle with food guilt and constant dieting cycles. The power of intuitive eating and how it allows for both health and indulgence in a balanced way. The Role of Self-Love and Body Acceptance: How learning to accept her body as it is, without trying to change it, was a game-changer. The importance of mental and emotional health in any weight loss journey. Building confidence and self-respect, no matter what the scale says. If you enjoyed this episode give the show a rating or let me know. Click here to follow me on ⁠⁠Instagram⁠⁠ ⁠⁠Facebook ⁠⁠and here for my ⁠⁠Website ⁠⁠ For your 15% discount on ⁠⁠CBDSELF click here ⁠⁠and use the Code EANNA15

As the role of the Chief Financial Officer (CFO) continues to evolve, the need for a strategic approach to talent management has become increasingly crucial. In today's rapidly changing business landscape, finance leaders must focus on financial performance and ensure their teams are equipped with the skills and mindset to navigate future challenges.A sustainable talent management strategy is key to building a pipeline of skilled professionals committed to the organization's long-term success. Just what those strategies are is why we are here today.In this PodChats for FutureCFO, we are joined by Vignesh Kannan, vice president, of business process services with the Everest Group.1.       How real is the talent crunch in the finance function (can you regionalise to Asia)?2.       Why do we struggle with talent acquisition and retention (particularly post-pandemic)?3.       What new skills/behaviours will be needed in the finance function? (answer: storytelling)4.       To what extent will tech, data, and compliance skills impact the talent crunch?5.       Name a proven strategy to creating a balanced approach in recruiting, onboarding, training and up-skilling finance talent. 6.       Should finance leaders encourage experimentation among finance teams and do so without introducing friction or uncontrolled risks? 7.       Name an effective approach for the finance team to collaborate on finance talent management with HR.8.       What advice to share for finance leaders/professionals for the coming years?

“For those battling chronic illness, gentle movement is key. Opt for low-impact cardio like walking, and embrace strength training. It's not about pushing your limits, but finding a sustainable balance that nurtures your body without overtaxing it.”Are you feeling drained by chronic illness? We get it - movement can be a powerful healing tool, but when fatigue and pain are constant companions, exercise often falls to the bottom of your to-do list.What if there was a different approach? In this episode, we're flipping the script on traditional fitness advice and diving into functional fitness - a game-changing approach designed to restore your body's natural strength and energy.I'm joined by Dr. Bridger Cutler, a chiropractor and functional fitness expert passionate about helping people reclaim their health through mindful movement. We'll explore the fascinating connection between movement and brain health, the surprising benefits of strength training for longevity, and practical tips for safe exercise - even on your toughest days.Ready to discover how functional fitness could transform your life? Tune in to Season 3, Episode 23 of the Gutsy Health Podcast now!Show Highlights: 00:00 - Episode start04:42 - Growing up with a health-conscious mom and how it shaped a passion for nutrition07:50 - Dr. Cutler's pivot from appearance-focused to functional fitness14:37 - Health span vs. lifespan: Creating a body that can withstand stress and enjoy life16:18 - The surprising link between exercise and brain health20:17 - How brain-derived neurotrophic factor (BDNF) helps the brain grow during exercise24:30 - The alarming rise in cancer rates among younger generations: Is sugar to blame?25:02 - How movement boosts your mitochondria and what this means for your energy levels27:13 - The often-overlooked importance of lean muscle mass for longevity31:52 - The downside of excessive cardio33:58 - Juanique's experience with gentle exercise during her Graves' disease recovery41:39 - The underestimated role of exercise in managing insulin sensitivity44:08 - Can lifestyle changes reverse type 2 diabetes? 55:10 - Tips for building a sustainable exercise routine especially when starting out57:19 - What to look for in the right personal trainer1:00:47 - Budget-friendly fitness essentials for beginners1:02:57 - Low-impact exercise options for those with adrenal fatigue1:06:45 - How to connect with Dr. Cutler for more informationImportant Links: Gutsy Health Website - https://www.mygutsyhealth.com/Gutsy Health Podcast IG - https://www.instagram.com/gutsyhealthpodcast/Reach out to Provo Health and schedule a consultation with Dr. Jeff Wright by calling 801-691-1765Connect with Dr. Bridger Cutler on:Website - https://formfitchiro.com/Instagram - https://www.instagram.com/drcutlerfitness/Send us a Text Message.

In today's business landscape, ESG-focused brands are no longer a trend, but a necessity. Consumers are starting to become more environmentally and socially conscious, which means that businesses need to adapt and stay relevant.  In this episode of The CMO Show, we're chatting to Maria Loyez, Chief Customer Officer at Australian Ethical and Alistair Tod, Head of Marketing at Single O Coffee.   The similarities between ethical investing and coffee beans might seem far and few but listen in and you might find yourself pleasantly surprised.  You might also like: How WithYouWith Me amplifies diversity in tech talent How The Conversation is rising above the chatter How Adobe is driving dynamite digital experiences   The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.  www.impactinstitute.com.au  https://business.adobe.com/au/

Welcome! Today we're diving deep into the mysteries and misconceptions surrounding perimenopause. Joining us today is the insightful Lucy Patel, a nutritional therapist who specialises in women's health and hormonal conditions. With a wealth of experience both in the corporate world and nutrition, Lucy brings a fresh perspective on how to manage and thrive during the perimenopause phase. Get ready to bust some myths and embrace a healthier approach to women's health!Here are the highlights: (8:00) Perimenopause and work-life balance(11:28) Supporting women in the workplace (23:36) Perimenopause symptoms and holistic approaches(28:36) Alternatives to HRT for perimenopausal women(35:18) Setting boundaries and prioritising well-being in the workplaceFind out more:If you would like to book a free, no-obligation chat with Lucy to discuss your workplace wellbeing needs, you can book in HERE.If you're interested in getting 1:1 nutrition support with Lucy, you can book in for a free Hormone Health Check Call HERE. Learn how to say No without saying No! You can download Lucy's free 'Setting Better Boundaries' Guide HERE.Take the Aurora 360 Quiz: How Effective Is Your Company's Wellbeing Strategy? Click HereConnect with us here:Website: aurorawellnessgroup.co.ukLinkedIn: NgoziLinkedIn: ObehiBook a Call here

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast YoutubeSummaryThis conversation explores the world of influencers and the different paths to becoming one. It discusses the appeal of influencers and the democratization of success and fame through social media. It also delves into the dark side of influencer life, highlighting the struggles and challenges faced by some influencers. The conversation then explores two ways of becoming an influencer: through superficial attributes or by sharing a passion. It emphasizes the unsustainability of superficial influence and the fulfillment that comes from sharing one's authentic self. The conversation concludes with a discussion on the fine line between superficial and passionate influence and provides key takeaways for aspiring influencers.TakeawaysSocial media has democratized fame and financial success, allowing individuals to showcase their talents and interests without gatekeepers.Building an audience based on superficial attributes or pretending to be someone else leads to hollow experiences and feeds insecurity.Sharing a passion or talent that gives life value and meaning leads to validation, happiness, and fulfillment.Being authentic and true to oneself is the key to sustainable and fulfilling influence.Chapters00:00 The Appeal of Influencers03:11 Democratization of Success and Fame06:01 The Dark Side of Influencer Life07:31 Two Ways of Becoming an Influencer13:16 The Unsustainable Path of Superficial Influence14:12 The Sustainable Path of Passionate Influence#influencer #influencermarketing #marketingtips #businesslessons #entrepreneur #worklifebalance #successhabits #digitalbusiness #personaldevelopment #successhacks #businesslessons #lifelessons #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing #digitalmarketer #entrepreneurpodcast optyoumize.com optyoumize

Join us on "The Ag Culture Podcast" for an engaging conversation with Robby Kuster, a pivotal figure in modern coffee industry management. Robby brings his extensive experience from the Green Coffee Company, highlighting how cutting-edge technology is blending with traditional agricultural practices to shape today's agriculture. In this episode, he delves into the art of coffee cultivation and how new technologies are revolutionizing the field. It's a fantastic opportunity to see how innovation is making a real difference in farming. Don't miss this insightful discussion that bridges the gap between traditional methods and the future of sustainable agriculture. "Our strategy involves vertical integration, scaling up production, and establishing robust international relationships for large scale roasted coffee sales.” What you will learn: (00:00) Opening (01:24) Intro: The Future of Agriculture (02:13) Robby Kuster: Coffee's Game Changer (03:29) Green Coffee's Media Spotlight (05:58) Reinventing Coffee Farming (09:29) From Wall Street to Coffee Estates (13:38) Journey of a Coffee Bean (16:38) Arabica vs. Robusta: The Taste Battle (21:40) Disrupting Coffee's Supply Chain (27:32) Eco-Friendly Coffee Production (31:45) Coffee Cherries: Turning Waste into Gold (35:45) Green Coffee's Sustainable Path (40:52) Crafting Coffee's Future (41:44) Wrap-Up: Coffee's Transformative Tale Meet the Guest: Meet Robby Kuster, the innovative mind at Green Coffee Company, based in Medellin, Colombia. With an initial career path in investment banking, Robby's journey took a serendipitous turn towards the coffee industry. His expertise lies in sustainable practices and transforming the coffee sector through technological advancements and environmental conservation efforts. Discover the world of agriculture with the "Ag Culture Podcast", hosted by Paul Windemuller. This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices. Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world. Expect engaging stories of Paul's journey as a first-generation farmer and consultant, covering topics ranging from coffee to greenhouses to agricultural technology. "Ag Culture'' will aim to inspire agricultural entrepreneurs and innovators weekly. Available on YouTube, Spotify and Apple Podcasts. Subscribe at agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

Do you know who your “superconsumers” are, and why they're so important for your strategy decisions? Growth strategy expert Eddie Yoon says they're your most passionate, most valuable customers—not just because they spend more than average, but because their insights can help you improve your products and services. “You start with superconsumers and ask them to figure out what would need to be true for you to pay double the price of what I sell you now today,” he explains. “If you ask any regular consumer, they'd say, ‘no way would I let you do that.' But a superconsumer would say, ‘well, if you did this, this, and this; I would actually pay three times as much for it.' Start with the passionate core, and let them do your work for you.” In this episode, you'll learn how to define your superconsumers and use their insights to attract new users to your products and services, with plenty of real-world examples, from Velveeta cheese to vitamins and video games. Yoon is the author of the book Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth. Key episode topics include: strategy, growth strategy, customer experience, product development. HBR On Strategy curates the best case studies and conversations with the world's top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Listen to the full HBR IdeaCast episode: What Superconsumers Can Teach You (2016)· Find more episodes of HBR IdeaCast· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org]]>

Get ready to dive into the fascinating world of category strategy with a true authority in the field. We are thrilled to have Eddie Yoon as our guest. He's the Co-Founder of Category PIrates, LLC...a business writing band and top 10 business Substack. He's also a distinguished author and expert who has contributed extensively to the Harvard Business Review on category strategy. With his unparalleled knowledge and expertise, Eddie is set to share groundbreaking insights from his latest book “The 22 Laws of Category Design,” His other book is called “Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth”. In this podcast for managers, Audrey, Lee and Eddie discuss:  ·        What superconsumers are and how they affect your business ·        What is category design and how can you fine tune it for greater sales ·        Why categories matter MORE than your brand ·        How to identify new sales channels by finding the superconsumers who are at the fringes of your business category "There are three types of business strategy. "Be the winner" (e.g., Toyota has #1 market share), "Be the best" (e.g., BMW...ultimate driving machine), and "Be different" (e.g., Tesla).”– Eddie Yoon Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.   Connect with Eddie Yoon www.categorypirates.com https://www.linkedin.com/in/eddie-yoon-ewg/  Connect with Manage Smarter Hosts ·         Website: ManageSmarter.com  ·         LinkedIn: Audrey Strong                                                                    ·         LinkedIn: C. Lee Smith   Connect with SalesFuel ·         Website: http://salesfuel.com/  ·         Twitter: @SalesFuel  ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Washington Post Live conversation from Nov. 8, Rob Rubba — winner of the 2023 James Beard Award for outstanding chef — discusses his Michelin-starred restaurant Oyster Oyster, why he sees it as a “stepping-stone” for restaurants of the future and how sustainability is worked into everything from the food in the kitchen to the plate on the table.

(Oct 27, 2023) More Adirondack trails are being rebuilt using sustainable trail design to prevent erosion and make the experience better. Think switchbacks, and water diversions, and grades much easier on the knees. Amy Feiereisel hikes up one of them to Mt. Van Hoevenberg. Also: New York's agriculture commissioner came to St. Lawrence County this week to talk about the importance of the Farm Bill, which is stuck in Congress.

In this episode of the Main Street Business podcast, host Mark J Kohler invites special guest Allison Boyes, a young fashion entrepreneur and designer onto the show. They delve into Allison's journey from selling vintage clothing in high school to launching her own luxury label. Here are some of the topics they cover:The significance of hands-on experience and learning by doing in entrepreneurship.Allison's unique venture into creating luxury cowhide coats, discussing her sourcing methods and the challenges of material costs.The process of finding a manufacturer, with Allison's emphasis on keeping production within the US.Insights into the development of a brand identity, from selecting a color scheme to conducting photo shoots for marketing.The concept of a 'core collection' in fashion, and how this helps in brand recognition and consistency.Allison's plans for future collections, adding new elements to her existing line, and her ongoing efforts in marketing and brand promotion.The challenges and rewards of balancing entrepreneurship with personal responsibilities like motherhood.A discussion on the importance of staying true to one's values in business, as exemplified in Allison's decision to keep production local despite potential cost savings overseas.Check out my daughter Allison's business and website here:https://www.allimarye.com/TAX AND LEGAL 360Secure your tickets to my most significant tax & legal event of the year!The Ultimate Tax and Legal Conference Phoenix, AZ - Nov 30 thru Dec 2CPAs, Attorneys, Business Owners, AND Entrepreneurs! You don't want to miss this event!CLICK HERE TO GET YOUR TICKETS! Are you ready to get certified in EVERY strategy I teach? Start your journey with a FREE 15-minute demo. You don't want to miss this! Secure your tickets for the most significant tax & legal event of the year: Tax and Legal 360 Curious what my new certification is all about? Learn More Looking to connect with a rock star law firm? KKOS is only a click away! Grab my FREE Ultimate Tax Strategy Guide HERE! Check out our YOUTUBE Channel Here: https://www.youtube.com/markjkohler Craving more content? Check out my Instagram!

On this episode of Sell With Authority I'm joined by a guest who's a true expert in superconsumer growth strategies, Eddie Yoon. Eddie is the Founder of Eddie Would Grow, a think tank and advisory firm that specializes in business growth strategy. Eddie and his team have a remarkable track record of generating billion-dollar outcomes for their clients by harnessing the power of superconsumers. These strategies don't just boost sales; they help create new categories and drive existing category growth. Eddie is also the author of the book Superconsumers, published by Harvard Business Press. In his book, Eddie mapped out a framework that he designed to help companies just like yours and mine grow — but grow in sustainable — and I would argue — predictable ways. Eddie and I talk through the framework. If you take and apply the insights, best practices, and wisdom Eddie shares during this episode — you and your team will have an even more crystal clear example of who your superconsumers are — and most importantly — how you can be helpful to them. What you will learn in this episode: Who are your superconsumers Who are your client's superconsumers How to find and engage with your most profitable and passionate clients How just 10% of your clients can drive 30% -70% of your sales How to best leverage superconsumer potential for your business and your clients Resources: Website: www.eddiewouldgrow.com LinkedIn Personal: https://www.linkedin.com/in/eddie-yoon-ewg/ LinkedIn Business: https://www.linkedin.com/company/category-pirates/ Twitter: https://twitter.com/EddieWouldGrow Category Pirates Substack: https://categorypirates.substack.com The 22 Laws of Category Design Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth

The term “white space” is often used by entrepreneurs as a reason for launching a new brand. A void exists in a particular food or beverage category, and founders will claim that their products fill it. But what if others, notably investors and retailers, don't see that opportunity?  That's the question that Shadi Bakour and his co-founders faced when they launched PATH, a bottled water brand that uses refillable aluminum containers, and it's fair to say that they have answered the query.  Founded in 2015, PATH has become one of the fastest-growing beverage brands in the U.S. Its products – which include still, sparkling and alkaline varieties – are sold at over 50,000 retail locations nationwide, including CVS, 7-Eleven, Walmart, Target, Whole Foods, Sprouts and Wegmans. In September 2022, PATH announced a $30 million Series A funding round led by Altos Ventures along with investment from celebrities Kevin Hart, Ryan Seacrest and Guy Fieri. In this episode, Bakour spoke about the inspiration for PATH and how he and his co-founders set about commercializing the concept, how he they won over retail buyers, beginning with 7-Eleven, the company's alignment with San Francisco Airport retailers and Natural Products Expo West, the impact of limited-edition and licensed products and which parts of the business were most attractive to investors. Show notes: 0:35: Interview: Shadi Bakour, Co-Founder/CEO, PATH – Taste Radio editor Ray Latif spoke with Bakour about PATH's collaboration with Barbie before he discussed lessons from his days as an Uber and Lyft driver, navigating the a rocky start with the company's first co-manufacturer and how convenience factors into the marketability of PATH. He also spoke about how the brand landed its first few retailers, how he was able to negotiate an Expo West sponsorship at a reduced rate, PATH's bottle as a billboard, and what he's learned about becoming a better leader and manager of people. Brands in this episode: PATH Water

When a problem feels far away, we often feel less impacted and feel less agency. Sustainability concerns once felt as if they're far away. Now, we're more aware of environmental impacts. What inspiring work are professionals doing to explore sustainable practices for our future? Welcome to the second season of Architecture 5 10 20! I'm your host, Guy Geier, Managing Partner of FXCollaborative Architects in New York. Guests from a wide range of backgrounds and experiences related to the built environment will come to share their thought leadership. Our conversations will start with understanding how they arrived at what they're doing now. More importantly, we will focus on discussing their vision for the future, looking out 5, 10, and 20 years. Today, we are joined by John Strasser, the Chief Sustainability Officer at the American Society of Interior Designers (ASID). John is a global leader in sustainability and an expert and proponent of ESG and the circular economy and is committed to making a positive impact on the world. He works with professionals to adapt sustainable practices into the modern industry. Listen as we discuss how initiatives and sustainable design are constantly evolving. So it is crucial for sustainability to be inclusive and accessible. John explores the challenges and opportunities in the interior design industry to move the needle forward and minimize our collective impact on the planet. We talk about the influence professionals have in their individual roles and how we each can influence the industry. John's work and optimistic views reassure us that we can all make small incremental changes to combat the current climate crisis, especially those who contribute to the built environment. While it can seem like a daunting task, John reminds us that no one has all the answers. But having the desire to practice at a more sustainable level is the first step in a long journey. He emphasizes the importance of staying informed, making use of available resources and not being afraid to ask questions.   Time stamps: [01:13] - John Strasser talks about how he developed his career path. PART 1 [03:56] - John Strasser talks about how he developed his career path. PART 2 [05:17] - What is the goal of ASID?  [07:46] - John explores the impact that interior designers have on the environment within the industry. [10:41] - John shares some of the barriers to implementing sustainable practices. [12:28] - What tools can professionals use to guide sustainable practices? PART 1 [14:34] - What tools can professionals use to guide sustainable practices? PART 2 [17:06] - John shares the challenge to educate the industry and implement practices in a timely manner. [19:24] - Are organizations within the industry involved in any collaborations? [22:10] - John talks about the progress of certifications and other standards in the industry. [24:25] - What are John's thoughts on circular economy? [27:42] - Can companies flourish through repurposing? [29:53] - John explores the parallels between the interior design industry and the fashion industry. [32:50] - Thank you John Strasser for reminding us that no one has all the answers.   Links / Resources: Guy Geier Instagram | Twitter   John Strasser ASID  Facebook

Tom Schwab is the Chief Evangelist Officer & Founder of Interview Valet, a podcast guesting marketing service helping thought leaders drive growth by leveraging other people's audiences. We discuss the power of podcast guesting, how to use podcasts as a business development tool, and ways to guest on high-quality podcasts.    Time Stamps [00:35] Tom's entrepreneurial journey [03:43] Tom's experience with management blueprints  [05:59] How to find podcasts to be a guest on [08:41] How Interview Valets helps connect guests with great podcasts  [12:11] Benefits of targeting the right audience for your marketing [13:27] Tools to help you understand your audience better [15:57] Using podcasts as a business development tool [20:18] Do people actually check show notes? [21:42] Understanding video podcasting [24:24] Podcast marketing with Interview Valet [26:25] Parting thoughts   Links and Resources Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain Work with Steve - Stevepreda.com Interviewvalet.com/Steve Tom's LinkedIn Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy by Thomas M. Schwab Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon 

I'm fired up for the following episode of DWB, as I get chance to sit down with the one of original Category Pirates and Business Author, Eddie Yoon, a self-described Strategy Yoda, Category Designer, and Author of the book Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth.I take pride in being an intellectual capitalist, what Eddie and his team at Category Pirates describe as the modern knowledge worker, unafraid of thinking about thinking, and introducing ideas that unlock new value in the world. We have to read, write, and share thoughts with the world, something Eddie's been doing his entire professional career. During out conversation, not only did we discuss super consumers, Eddie also shared his frameworks for strategy, how to conduct research, and much much more. If you are committed to winning in business, this is another great podcast you don't want to miss.Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comOrder my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgPurchase Eddie's book here: https://amzn.to/3o6GTcaCheckout Category Pirates here: https://www.categorypirates.com/

“Why is this category, aesthetics, so transformative and yet so niche at the same time? … We think we have the answer.” In this wholly-unique episode, Dr. Grant Stevens interviews author, strategist, founder & creator, Eddie Yoon. A newcomer to aesthetics, Eddie has dedicated his career to studying consumer habits to help build and grow category creating businesses. Through his work with Colgate, Gillette, Nike, Keurig, Samsung, Nestle, and many others, he has helped companies realize $10 billion in annual, incremental revenue. In this captivating episode, Eddie gives us a taste of his unique brand of thinking and shows us how category science and atypical data sets may just be the key to unlocking a whole new tier of consumer adoption within medical aesthetics. Why did Keurig succeed where Starbucks failed? What do the top consumers of infant formula and pet care have in common? Why are vitamin consumers more likely to purchase a generator? What can we learn from aesthetic super consumers that could unlock a whole new wave of growth for the category? Why is Eddie Yoon so intrigued by the field of aesthetics in the first place? Tune in to find out! More about Eddie Yoon: Eddie Yoon is the founder of Eddie Would Grow, a think tank and advisory firm specializing in business growth strategy. Previously, he was a principal at the Chicago-based consulting firm, The Cambridge Group. Eddie is also an acclaimed author. His book, Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth, was named one of the best business books of 2017. He has written more on Category Creation & Design for The Harvard Business Review than any person living or dead. He is also the co-founder and co-writer of Category Pirates, one of the Top 5 most-read paid newsletters in Substack's business categories.

Are you constantly wanting to make that transformational change in your life but you feel you're not getting there? In this episode, Jen chats with Sean Hawthorne to talk about the shortest and most sustainable path to achieving your goals.

I had the incredible opportunity to interview Mary Daly, the President and CEO of the San Francisco Federal Reserve. As we all know, the Federal Reserve is raising rates, shrinking their balance sheet in order to fight inflation - but there are increasing concerns over the consequences that those policy decisions have. People are the economy. The economy is just a bunch of people “peopling” around. That's really important to keep in mind when making policy decisions. We discuss all that and more in this interview - wealth disparity, generational impacts, lessons that the Fed has learned, the concept of data dependency and lagged metrics, as well as the ties between fiscal and monetary policy. All materials in these videos are used for educational purposes and fall within the guidelines of fair use. No copyright infringement intended. If you are or represent the copyright owner of materials used in this video and have a problem with the use of said material, please send me an email, kyla.scanlon@outlook.com DISCLAIMER: This video does not provide investment or economic advice and is not professional advice (legal, accounting, tax). The owner of this content is not an investment advisor. Discussion of any securities, trading, or markets is incidental and solely for entertainment purposes. Nothing herein shall constitute a recommendation, investment advice, or an opinion on suitability. The information in this video is provided as of the date of its initial release. The owner of this video expressly disclaims all representations or warranties of accuracy. The owner of this video claims all intellectual property rights, including copyrights, of and related to, this video.

7 figure entrepreneur Amanda Bucci has learned alot of great lessons in the pursuit of growing her business, amassing 500k Instagram followers and a podcast with over 8 million downloads.   From these lessons she's evolved her outlook on life, her philosophies for getting her clients results and in this episode she shares them with you.   You can find more about Amanda at:   Instagram @amandabucci   Website https://www.amandabucci.com/   FREE download - Find your entrepreneurial archetype https://app.eauniverse.io/quiz/ Make sure you subscribe to my podcast to stay up to date with episodes I release most weeks.   If you loved this episode, I'd be super grateful if you could leave me a review which helps me spread this podcast out to more amazing people just like you :)   And you can also follow me on Instagram for daily tips and advice: @luke_page Or if you're more into TikTok: @luke_page_   JOIN THE WAITING LIST FOR THE LEADING COACH - A program helping coaches grow a 6 figure a year business. Doors re-open on November 15 https://go.lukepage.com.au/waiting-list-tlc   9 INSTAGRAM BIO MISTAKES THAT ARE COSTING YOU FOLLOWERS AND CLIENTS - A FREE Step By Step Guide on The Best Way To Set Up Your Instagram Profile So You Can Attract a Ton More Followers + Clients https://go.lukepage.com.au/bio_mistakes

Show notes for today's episode can be found at: https://www.utilimarc.com/blogGretchen Reese on LinkedInUtilimarc on LinkedIn, Instagram, Facebook and YouTube#UtilimarcFleetFYIs#ThisWeekInFleet newsletter on LinkedInwww.utilimarc.com

Today I am joined by Elizabeth Vallejo. Elizabeth is a wellness coach who helps her clients reach their goals for spiritual, mental, emotional, relational, and physical health. She works closely with clients to find solutions together and build a sustainable path to wholeness. Accountability and a commitment to a healthier and fuller life is a large part of her own path and her coaching framework.  Tune in to learn more about Elizabeth's journey! Follow Elizabeth IG: https://instagram.com/wellnesselizabethvallejo TikTok: https://vm.tiktok.com/TTPdSMC6Cw/ Website: https://www.elizabethvallejo.com Follow Werk Mija on Social Media Instagram: @werkmija Facebook: @werkmija TikTok: @werkmija www.werkmija.com Music by: The Rewrites

Episode 69 of the Fit Father Project Podcast is all about life adjustments and how to find ways to make small changes that lead to bigger results. In this episode, you'll meet Joe, a 54-year-old father of three, who, like many of us, found his health slipping away and the pounds adding up. As an extremely active young man, Joe never had any issues staying fit. Two years after high school. Joe went into the Marines, and for another 10 years, weight was never an issue.  But then life happened. Marriage, kids, and desk jobs, and the pounds started creeping up.  Diets and other plans never worked, and then Joe started having mental shifts. He just wasn't happy or feeling like himself. Plus, his kids were getting older and more active and he wanted to keep up.  Then COVID hit. Joe knew he could make the best of it or make the worst of it. He decided to make the best of it and that's when he found the Fit Father Project. In this episode you'll learn:  How noticing his ‘man boobs' was a low point — and a turning point — for Joe. How he made a commitment to nutrition. How Joe lost over 50 pounds in 90 days. How he beat high cholesterol. How he overcame family tragedies and setbacks to stay on track. And so much more! So, if you want to get the most from your health and fitness efforts, listen to this episode on life adjustments, take some notes, and check out https://store.fitfatherproject.com/products/fit-father-30x-program-special?utm_source=blog-post&utm_medium=text-link&utm_term=building-muscle-after-40&utm_content=&utm_campaign=ff30x (FF30X)! What is FF30X?FF30X is a simple, sustainable, and specific weight loss program that is designed especially for busy men over 40. With short metabolic training workouts, an easy-to-follow meal plan, and an accountability team that is there for you at every step, FF30X can help you lose 30, 40, or even 50+ lbs — even if you've never picked up a weight in your life.  https://store.fitfatherproject.com/products/fit-father-30x-program-special?utm_source=blog-post&utm_medium=text-link&utm_term=building-muscle-after-40&utm_content=&utm_campaign=ff30x (Click here) to see what you get when you join the FF30X program today! If you loved what you heard on the Fit Father Project Podcast, please follow, rate, and review it on https://podcasts.apple.com/us/podcast/the-fit-father-project-podcast/id1566009525 (Apple Podcasts). REVIEW GIVEAWAY! WIN ONE MONTHS SUPPLY OF SUPER FUEL WHEY OR VEGAN PROTEIN To take part, simply write a review at Apple Podcasts, post a screenshot of your review on your IG stories, and tag us (@fitfatherproject) along with two of your friends! You can also listen to the show on: https://open.spotify.com/show/76gsdCUAFFeablQwEBFHwv (Spotify) https://music.amazon.com/podcasts/75cabb2e-a8bd-4651-b065-b9dfae842465/FIT-FATHER-PROJECT-PODCAST (Amazon Music) https://podcasts.google.com/feed/aHR0cHM6Ly90aGUtZml0LWZhdGhlci1wcm9qZWN0LmNhcHRpdmF0ZS5mbS9yc3NmZWVk (Google Podcasts) https://www.stitcher.com/show/fit-father-project-podcast (Stitcher) And don't forget to subscribe to our https://www.youtube.com/c/fitfatherproject (YouTube Channel) and follow us on https://www.instagram.com/fitfatherproject/ (Instagram), https://www.facebook.com/fitfatherproject (Facebook), https://twitter.com/fitfatherproj (Twitter), and https://www.linkedin.com/company/fit-father-project (LinkedIn)!

This episode is also available as a blog post: https://mdforlives.blog/2022/02/24/research-on-covid-19-can-steer-the-world-onto-a-safer-more-sustainable-path/ --- Send in a voice message: https://anchor.fm/mdforlives/message

Eddie Yoon author of "Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth" by The Best Business Minds

In honor of Earth Day, we're talking with The Fertilizer Institute Director of Sustainability Communications Jennifer Martin, as well as AGI Fertilizer's own Meg Steward, about how the fertilizer industry has moved the sustainability needle over the past decade. --- Send in a voice message: https://anchor.fm/agisuretrack-coffee-talk/message

In this video I will talk about the Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth book by Eddie Yoon. Most businesses make most of their money from a small number of customers, who are very passionate about your brand. This book is about these "superconsumers", how to find them and take advantage of them and improve your brand. Twitter: https://twitter.com/AttilaonthWorld YouTube channel: https://www.youtube.com/channel/UCADpTO2CJBS7HNudJu9-nvg Goodreads: https://www.goodreads.com/user/show/124834970-attila

The European Commission tabled the updated 2030 climate target in September, saying a 55% reduction in greenhouse gas emissions was “achievable” and “beneficial” for the EU economy. The European Parliament subsequently voted for a 60% target for greenhouse gas reductions by 2030. The political sensitivities around the target mean it will likely be decided by heads of government, meaning the target would need unanimous support from the 27 Member States.

Eddie Yoon is the author of the acclaimed book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, 2016. On this episode, we learn about Eddie's background in his entrepreneurial journey.

Former Buckingham Palace and Windsor Castle butler turned personal trainer with a decade of experience, Richard uses his love of food, nutrition and fitness to help everyday people find a sustainable path to living well. After the unexpected and tragic passing of his father due to alcoholism, Richard has made it his life’s mission to encourage people to live happier and healthier lives through making sustainable choices with food, nutrition and exercise. For the full show notes and to learn more, head to www.livin.org @livinorg @richardkerrigan_ #itaintweaktospeak. Join us on our Facebook Group www.facebook.com/groups/itaintweaktospeak/to share your story, breakthroughs, challenges, and to connect with other people to learn more about positive mental health.

Former Buckingham Palace and Windsor Castle butler turned personal trainer with a decade of experience, Richard uses his love of food, nutrition and fitness to help everyday people find a sustainable path to living well. After the unexpected and tragic passing of his father due to alcoholism, Richard has made it his life’s mission to encourage people to live happier and healthier lives through making sustainable choices with food, nutrition and exercise. For the full show notes and to learn more, head to www.livin.org @livinorg @richardkerrigan_ #itaintweaktospeak. Join us on our Facebook Group www.facebook.com/groups/itaintweaktospeak/to share your story, breakthroughs, challenges, and to connect with other people to learn more about positive mental health.

Anchorage Daily News Editor David Hulen

We have is a very special free form conversation with Eddie Yoon, author of Superconsumers. He is also the category design guru to the Fortune 500. Recently, we collaborated on an article for Harvard Business Review “5 Ways to Stimulate Cash Flow in a Downturn.” In this episode, we bring that article to life as we talk about two big ideas: how to be thoughtfully aggressive and radically generous. Innovations Through Adversities Christopher and Eddie share some stories about what is currently happening in the US. Christopher acknowledges the fact that the figures during daily briefings are not just numbers, they are people who have friends, families, and relationships. “I just feel deep sadness and concern right now for all small businesses and large businesses. I think a lot of innovations will come through it, as it always does in adversities but this is one of those I cant wait to be on the other side of it.” - Eddie Yoon Thoughtfully Aggressive, Radically Generous Christopher shares how they have been thinking and researching the book they are working on and how these two ideas started to resonate with people in this time of crisis. “We have a unique opportunity now to be radically generous, best we can and that can be financially and thoughtfully aggressive. Some of our businesses are threatened. Most businesses are down in meaningful ways. As business leaders, we got to navigate through this the best we can.” - Christopher Lochhead Eddie shares that in a time of uncertainty, we don’t know what is going to work. However, if we lean into being radically generous, and thoughtfully aggressive, we'll be fine throughout this. “When you're in a crisis, you got to keep it simple and I think these principles are not that simple, but they are emotional. That's the key part, cause sometimes in fight or flight, your brain doesn't always work. Emotions are what you can hold on to and that's something people can use to discern. Is it a radically generous thing or not? Am I being a chicken or should I be more thoughtfully aggressive about it?” - Eddie Yoon No Best Time To Launch Than Now For companies and brands who got caught up in the planning stage of launching a new product, Christopher and Eddie give advice that there’s no best time to launch than now. “I think, that self-awareness is the thing that makes me feel comfortable. Category creation and design is the ultimate growth strategy. You should be doing it anyway.” - Eddie Yoon To learn more about how to be thoughtfully aggressive and radically generous. and more information about Eddie Yoon, download and listen to this episode Bio: Eddie Yoon is the founder of EddieWouldGrow, LLC, a think tank and advisory firm on growth strategy. Previously he was one of the senior partners at The Cambridge Group, a strategy consulting firm. His work over the past two decades has driven over $8 billion dollars of annual incremental revenue. In particular, 8 of his clients have doubled or tripled in revenue in less than 8 years.  Eddie is one of the world’s leading experts on finding and monetizing superconsumers to grow and create new categories. He is the author of the book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, 2016). His book was named as one of the Best Business Books of 2017 by Strategy & Business. He is also the author of over 100 articles, including “Make Your Best Customers Even Better” (Harvard Business Review magazine, March 2014) and “Why It Pays to Be a Category Creator” (Harvard Business Review magazine, March 2013). Additionally, he has appeared on CNBC and MSNBC and been quoted in The Wall Street Journal, The Economist and Forbes and has been a keynote speaker in the U.S., Canada, Kenya, Australia, New Zealand, Denmark, the UK and Japan. Eddie holds an AB in Political Science and Economics from the University of Chicago. Having been born and raised in Hawaii,

Eddie Yoon is the founder of Eddie Would Grow, a think tank and advisory firm focusing on growth strategy. Prior to that, he was a partner at The Cambridge Group, a strategy consulting firm founded in 1975 that specializes in helping CEOs and senior leadership teams within Fortune 1000 corporations to drive growth by understanding how to unlock new sources of consumer demand. In the last 5 years, Eddie has doubled the revenues of numerous businesses in industries like cable/media, food & beverage, pet food, consumer robotics, and standby generator -- from several hundred million to almost one billion dollars. Eddie is the author of the acclaimed book Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth (2016). He is also the author of 40+ articles, including “Make Your Best Customers Even Better” (Harvard Business Review magazine, March 2014) and “Why It Pays to Be a Category Creator” (Harvard Business Review magazine, March 2013). Eddie has inspired thousands as a keynote speaker in the U.S. Africa Australia, Denmark, the UK, and Japan.

In this episode, Christopher tackles an article that appeared in Harvard Business Review which he co-wrote with Nicolas Cole and special guest for today, Eddie Yoon. Eddie is the author of Super Consumers and is considered a Category Design Guru of Fortune 500. Today, we will discuss the thinking behind the article, specifically about the power of data flywheel and how high-growth companies used this to stay on top. Frustration with Misinformation Eddie discusses the reason behind writing this article with Christopher and Nicolas. Basically, it was sharing the same frustration about companies commensurate misinformation or misunderstanding on becoming the first-mover versus category creators. “I just think, not only are they being misled, companies are in the relentless pursuit of being first. Let’s think about how to actually build a sustainable advantage at a category queen.” - Eddie Yoon Furthermore, Eddie shares how he has observed this everywhere and that he is hopeful that people would take that energy that’s been misdirected to “being first”, towards building a flywheel. Missionary vs. Mercenary Eddie shares they did tons of analysis which basically asks “what’s your motivation for creating a category, are you a missionary or a mercenary?” He says that mercenaries see the economics and they try to shortcut what is the fastest way to get to 76% to get the valuation. On the other hand, Missionaries are those who care about the product and the category being screwed up and would work towards improvement. Eddie further discusses where radical differentiation would come in along with the transformational outcomes. He also says radical generosity is behind this. Data Flywheel Eddie shares the study they conducted for the article. Basically, he looked at 10 years worth of Fortune 100`fastest growing company list. He determined if he can identify fast-growing companies between those that were truly category creators. The markers he used were great product, service, company and data flywheel. “If you are growing in a very specific way, if you have this flywheel, your valuation is meaningfully higher. You have 5x market cap for every dollar in revenue.” - Eddie Yoon To hear more about The Difference Between a First Mover and a Category Creator and more relevant information from Eddie Yoon, download and listen to the episode. Bio: Eddie Yoon is the founder of EddieWouldGrow, LLC, a think tank and advisory firm on growth strategy. Previously he was one of the senior partners at The Cambridge Group, a strategy consulting firm. His work over the past two decades has driven over $8 billion dollars of annual incremental revenue. In particular, 8 of his clients have doubled or tripled in revenue in less than 8 years. Eddie is one of the world’s leading experts on finding and monetizing superconsumers to grow and create new categories. He is the author of the book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, 2016). His book was named as one of the Best Business Books of 2017 by Strategy & Business. He is also the author of over 100 articles, including “Make Your Best Customers Even Better” (Harvard Business Review magazine, March 2014) and “Why It Pays to Be a Category Creator” (Harvard Business Review magazine, March 2013). Additionally, he has appeared on CNBC and MSNBC.  The Wall Street Journal, The Economist and Forbes has quotes several of his pieces. Eddie has been a keynote speaker in the U.S., Canada, Kenya, Australia, New Zealand, Denmark, the UK and Japan. Moreover, Eddie holds an AB in Political Science and Economics from the University of Chicago. Having been born and raised in Hawaii, he went to the Punahou School in Honolulu. Eddie lives in Chicago with his wife and three children. Links: Harvard Business Review: The Difference Between a First Mover and a Category Creator Eddie Yoon Nicolas Cage

Eddie Yoon is the founder of EddieWouldGrow, LLC, a think tank and advisory firm on growth strategy. Prior to this, he was a senior partner at The Cambridge Group, a strategy consulting firm that helps Fortune 500 CEOs drive growth by unlocking consumer demand, for nearly two decades. He was part of the original team that was acquired by Nielsen in 2009, where Eddie was also a senior executive and one of the top 200 global leaders.  Eight of Eddie’s clients have doubled or tripled their annual revenues in 8 years or less for a total of over $8 billion dollars of annual profitable growth. He has worked in a wide array of consumer-facing categories, including consumer packaged goods, retail, consumer durables, consumer electronics and robotics, media and energy.  Eddie is one of the world's leading experts on finding and monetizing super consumers to grow and create new categories. He is the author of 'Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth', published by Harvard Business School Press, which was recently named one of the Top Business Books of 2017 by Strategy + Business. He has also authored nearly 100 articles on the Harvard Business Review, Inc.com, and has been quoted in the Wall Street Journal, New York Times, The Economist, Newsweek, and National Public Radio.  Find Eddie on the web: Website | LinkedIn | Twitter | Instagram | Newsletter

Don Fries and Bev Bow join us for the final chapter in our series, Building a Better Community through a whole-food, plant-based diet. We wrap it up by laying out a sustainable path to a healthy lifestyle. Check out the myriad resources, books, movies, and medical professional support at your fingertips as you travel down the path of eating for optimum well-being. As Don and Bev say, “Add years to your life by adding life to your years.” Don’t miss this encouraging show!

Don Fries and Bev Bow join us for the final chapter in our series, Building a Better Community through a whole-food, plant-based diet. We wrap it up by laying out a sustainable path to a healthy lifestyle. Check out the myriad resources, books, movies, and medical professional support at your fingertips as you travel down the path of eating for optimum well-being. As Don and Bev say, “Add years to your life by adding life to your years.” Don’t miss this encouraging show!

Eddie Yoon is the founder of EddieWouldGrow, a think tank and advisory firm on growth strategy. He’s the author of the book Superconsumers: A Simple, Speedy, & Sustainable Path to Superior Growth, published by the Harvard Business Review, which was named one of the top business books of 2017 by Strategy + Business. He has […] The post 136 – Superconsumers and Drivers of Category Growth with Eddie Yoon appeared first on Jake A Carlson.

Susan Crow—owner of East Fourth Street Jewelry in Northfield, Minnesota, and Responsible Practices Distinction winner in the 2019 MJSA Vision Awards—is dedicated to proper environmental, ethical, and sustainable practices. In this episode, she talks about the challenges and overall rewards of building a responsible supply chain and adopting green processes.

Today, Eddie Yoon unpacks a recent Harvard Business Review article with his co-author Christopher. Together, they answer some questions, concerns, and explain further why you should quit your corporate job and go solo. It's All in the Data Eddie and Christopher's HBR article has been receiving a lot of attention. Some of the people amid the buzz expressed their concerns about their thesis. But the data say it all: nearly 70% of solopreneurs make $100,000-250,000 in a year. This figure is almost twice as much as the average US household. And it is much higher than what Glassdoor reports the average US executive makes yearly—$121,500. It seems solopreneurs are doing as well, if not exceedingly better, than most executives. “If solopreneur was an industry and a company, everyone would be flocking to this industry in the same way that people did it for Silicon Valley or investment banking or consulting.” - Eddie Yoon Importance of IPOs Initial public offering (IPOs) have always been tech-related. But there are notable people who have done it in a non-digitized fashion. One example is Steve Hughes who launched a special purpose acquisition company and eventually skyrocketed as a solopreneur. To go solo, a bridge needs to be crossed. You must know your investor story and who your target investors are. You must also know why they should believe that you're worthy of your multiple. “I think that more people are figuring out that market exists and [so], ‘Why not me?'” - Eddie Yoon Breaking Out to Do Better So many people are afraid to break out because of the corporate mothership and the financial aspect tied to the choice. But there are those who confronted their fear of not making enough and ended up earning more while working less. The other odd benefit to going solo is that as an outsider, solopreneurs tend to be a lot smarter than those who are tied to a company. “Maybe that's the extra value that perspective gives you.” - Eddie Yoon To hear more about the ultimate way of monetizing yourself and making an emotional business case for going solo, download and listen to the episode. Bio: Eddie Yoon is the founder of EddieWouldGrow, LLC a think tank and advisory firm on growth strategy. Prior to this, he was a partner at The Cambridge Group, a strategy consulting firm that helps Fortune 500 CEOs drive growth by unlocking consumer demand. His work over the past two decades has driven over $5 billion dollar of annual profitable growth in consumer packaged goods, durables, robotics and energy. Eddie is one of the world's leading experts on finding and monetizing superconsumers to grow and create new categories. He is the author of the acclaimed book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, 2016). He is also the author of over 40 articles, including Make Your Best Customers Even Better (Harvard Business Review magazine, March 2014) and Why It Pays to Be a Category Creator (Harvard Business Review magazine, March 2013). Additionally, he has been quoted in the Wall Street Journal, The Economist, Forbes and has been a keynote speaker in the U.S., Canada, Kenya, Australia, New Zealand, Denmark, the UK and Japan. Eddie lives in Chicago with his wife and three children. Links: Harvard Business Review Article by Eddie Yoon & Christopher Lochhead: Why Some High Performers Are Quitting Big Companies to Work for Themselves Glassdoor - Executive Salaries EddieWouldGrow.net Superconsumers on Amazon Twitter LinkedIn We hope you enjoyed Eddie Yoon on this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

On today's episode, growth strategist and author Eddie Yoon joins us. He has written the book “Superconsumers”. Together with Christopher, he talks about failures, category design, marketing, and how introverts in an extroverted world can thrive by choice. “Failure is ultimately a good thing and being left out is ultimately gonna force you to carve out your niche.” - Eddie Yoon Three Things We Learned Niche down if you don't fit the mold This stands true in any setting where success in one's endeavor is the ultimate goal, including the business world. Bigger companies have a premium place for extroverts who can look the part of a successful individual in such environments. But for introverts who know what they do and are good at it, the prevalent pattern is to niche down and prevent oneself from playing the games that come with being part of the extroverted world of business. Introverts are more likely to find success as solopreneurs Introverts tend to be mavericks who process the world in a different way than most people do. They go against the grain by consuming a lot of information in solo or in quiet spaces, enabling them to come up with points of view that differ from the conventional wisdom fed to us. This unique way of thinking makes them exceptional, even if they don't fit in with the crowd. Like-minded people make you successful Most introverts are known to like it best to mingle with people who share the same way of thinking and learn the same way they do. And while this comes with the possibility of ending up lonely, being able to engage with people similar to you can actually be more beneficial. Going solo in an extroverted world run the risk of being lonely and missed. But people ultimately have the freedom to take the best path to their self-determined success. Bio / Story: Eddie Yoon is the founder of EddieWouldGrow, LLC. It is an advisory firm on growth strategy. Prior to this he was a partner at The Cambridge Group, a strategy consulting firm that helps Fortune 500 CEOs drive growth by unlocking consumer demand. He has written over 40 articles, including some for Harvard Business Review. He also authored the book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth. Links: Eddie Would Grow Twitter LinkedIn We hope you enjoyed Eddie Yoon on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!

Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/superconsumers-eddie-yoon

Shep Hyken Interviews Eddie Yoon, Author of Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth Do your customers feel like friends, or just transactions? Shep Hyken speaks with Eddie Yoon, an expert in growth strategy and marketing. Top Takeaways: • Leaders of organizations need to have strong personal brands for the employees to rally around and get behind. Not only is this important for entrepreneurs, it is better for large organizations to have leaders with strong personal brands as well. • You don’t have to create an entirely new product or service. You just need to reinvent the way that it is being offered, and reinvent the way it gets delivered. That’s the key. • Disruption completely changes the way an industry works. You don’t have to be as big as Uber or Amazon. You just have to think about what can be done that the competition isn’t doing. • A company that thrives is one that knows that not every customer is the same. They empathize with customers and strive to delight them. These companies know they have a lot to learn from the customers. • Superconsumers are your customers who come back over and again, your loyal customers. They want and deserve sympathy, respect, and generosity. When the company delivers what the customer wants, the results will be dramatic and bigger than ever imagined. • Social media is a great place to find your superconsumers. About: Eddie Yoon is the founder of EDDIEWOULDGROW, a think tank advisory firm on growth strategy. Eddie is the author of the acclaimed book Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth (Harvard Business School Press, 2016). Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Panel discussion on theme 3 of the symposium. With Deborah Hembury, Rachel Ash, Foreign and Commonwealth Office, Lixin Huang, American College of Traditional Chinese Medicine, Anastasiya Timoshyna, Programme Leader, Medicinal Plants, TRAFFIC.

EDDIE YOON is the founder of EDDIEWOULDGROW, a think tank and advisory firm on growth strategy. Prior to that he was a partner at The Cambridge Group where he worked for 18 years, a strategy consulting firm founded in 1975 that specializes in helping CEOs and senior leadership teams within Fortune 1000 corporations drive growth by understanding how to unlock new sources of consumer demand. In the last 5 years, he has helped double numerous businesses including cable media company, food brand, beverage company, pet food brand, consumer robotics, standby generators-from several hundred million to close to a billion dollars.Eddie is the author of the acclaimed book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, 2016). He is also the author of over 40 articles, including Make Your Best Customers Even Better (Harvard Business Review magazine, March 2014) and Why It Pays to Be a Category Creator (Harvard Business Review magazine, March 2013). Eddie has been a keynote speaker in the U.S., Africa, Australia, Denmark, the UK and Japan.Website: http://eddiewouldgrow.net/LinkedIn: https://www.linkedin.com/in/eddie-yoon-a823532/Twitter: https://twitter.com/eddiewouldgrow

Every business needs consumers. They are what use our productive, and ultimately decide if they are coming back. What we really need to focus on are superconsumers. Superconsumers are the people who are always at opening weekend every time a new Disney, Marvel, or Star Wars movie comes out. They are the ones constantly buying canned nacho cheese. They are something we look at as an anomaly, and we tend to ignore them. In truth we all are superconsumers of something. We shouldn't be glancing over them, we should analyze them. See what makes them tick, and why they keep coming back to the products they do. If you can get superconsumers behind your product, they will spread the word for you. On this episode of the Creative Warriors podcast we are joined by Eddie Yoon, author of the fantastic book, Superconsumers. Download this episode today to learn how to spot a superconsumer, and what you can do to help turn them on to your brand and products. WARRIOR OF GRATITUDE  “Behavior today is not predictive of behavior tomorrow.” -Eddie Yoon Highlights - Support the environment that creates your epiphany moments. Look for more superconsumers in your business. Superconsumers aren't born that way, they evolve into that. Create an emotional imprint. People want to buy things that are equivalent of a life hack. Origin stories help create superconsumers. Traditional business advice goes against being generous. Sometimes your product doesn't have to be the star, it can be an addition to other products. Let superconsumers be the ones to convert others to your product. Guest Contact - Eddie's Website  Eddie's Twitter Eddie's Book Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn    

Eddie Yoon, Founder of EddieWouldGrow, and author of Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth, joins me on this episode.

Christopher Lochhead is the host of “The Podcast Silicon Valley Needs” — Legends & Losers, and the co-author of Harper Collins' “instant classic,” Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets. Christopher is a former three-time, Silicon Valley public company CMO and entrepreneur. The Marketing Journal calls him one of “The Best Minds in Marketing,” Fast Company Magazine calls him a “Human Exclamation Point,” The Economist calls him “off -putting to some,” and Newsweek calls him, “The Howard Stern of Entrepreneurialism.” At 18 he got thrown out of school, and with no other options he started a company. After 30 years in business he retired. Christopher can recite much of The Big Lebowski, but can't remember his wife's phone number. He's a proud advisor to non-profit 1Life Fully Lived, a surf and ski bum who gives the occasional ass-kicking talk. He's living happily ever after with an amazing woman, a great tribe and six little dinosaurs in Santa Cruz California.  Follow Christopher on Twitter at @lochhead. He can also be found on LinkedIn and https://www.legendsandlosers.com/disenchanted.   You'll Learn: How Christopher overcame humble beginnings and dyslexia to grow a legendary career in Silicon Valley. How he failed in his first business, despite having growing revenue. How he bounced back with his second business, which was acquired by a CRM company, catapulting him to his first stint as CMO of a publicly traded company. Why category kings take 2/3's of the economics in any category. Why it's not enough to be good at what you do, you also have to understand the game you're playing.   3 Key Points: We're living in an increasingly winner-take all world. Legendary companies prosecute the “magic triangle” of product, company & category. Some of the greatest category kings in history have no clue how they became category kings.   Resources Mention: Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon Eddie Yoon on Legends & Losers: Growth Hacking Market Categories Brent Jones on Legends & Losers: From Super Bowl Champion 49er to Venture Capital Legend w/Brent Jones   Get New Show Alters in Facebook Messenger!  Go to http://bit.ly/mdshowbot to sign up. It's a #chatbot and it's pretty cool!   Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.   Let's Connect!  Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)

Eddie Yoon is the founder of EDDIEWOULDGROW, a think tank and advisory firm on growth strategy. Prior to that he was a partner at The Cambridge Group where he worked for 18 years, a strategy consulting firm founded in 1975 that specializes in helping CEOs and senior leadership teams within Fortune 1000 corporations drive growth by understanding how to unlock new sources of consumer demand. In the last 5 years, he has helped double numerous businesses-cable media company, food brand, beverage company, pet food brand, consumer robotics, standby generators-from several hundred million to close to a billion dollars. Eddie is the author of the acclaimed book, “Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth” (Harvard Business School Press, 2016). Eddie has been a keynote speaker in the U.S., Africa, Australia, Denmark, the UK, and Japan. What you’ll learn about in this episode: Eddie’s journey as a consultant How competitive strategies “split the pie” and why they need to “make more pie” Why you should create your own category to do business in Asking crazy questions to figure out how to grow the business in your category Talk less; listen more: why this needs to be how brands operate going forward Why categories are now the star and brands are not The psychology of a superconsumer What makes services even more suited to superconsumers than products (which also have many superconsumers) Using data and doubling down on the things that are growing your business Why you need to engage with the people who are talking about you on social media Ways to contact Eddie: Website: eddiewouldgrow.net Book: “Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth” Email: eddie@eddiewouldgrow.net Twitter: @eddiewouldgrow

Eddie Yoon, author of Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth, lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth. Learn how to find and engage with your most passionate and profitable consumers, and tailor your decisions to meet their wants and needs.

Stephen Palumbi is Professor of Biology and Director of the Hopkins Marine Station at Stanford University. His film projects include the BBC series “The Future Is Wild” and the History Channel's “Life After People.” Dr. Palumbi is author of “The Death and Life of Monterey Bay” and “The Evolution Explosion.” Anthony Palumbi, Stephen's son, is a science writer and novelist whose work has appeared in The Atlantic and other publications. Together, they have written “The Extreme Life of the Sea.” Stephen and Anthony were in the Northwest to speak at Town Hall Seattle, presented by: Town Hall, Sustainable Path, Pacific Science Center, and University Book Store, as part of The Seattle Science Lectures.