Podcast appearances and mentions of geoff kullman

Geoff Kullman is a copywriter and a perfect example of someone who has used the power of personal branding to grow his business.   In this episode, Geoff answers the questions:   How have you used personal branding to grow your copywriting business? When did you shift to start including more personal branding in your marketing? What were some of the challenging parts of building a personal brand?  Can you share what stories you tell your market? What is it like to have a podcast as a copywriter?   Geoff is one of the best copywriters I know and one of the few that I have hired to write for my business. Take advantage of his free resources and listen to his podcast “The Psychology of Copywriting” because he knows his stuff!   Connect with Geoff: geoffkullman.com Listen to the podcast   Get Your Free Audio Copy of You Are The Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You Are The Brand Here: Did you know? The You Are The Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:   iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

The "bounce rate" is the percentage of visitors to a website who leave after viewing only one page. In other words, most of your potential donors "bounce" after seeing your poor “About Us" page.Why do most "About" pages have such high bounce rates? BECAUSE THEY ARE LONG AND BORING AS DISHWATER. Most "About" pages are hard to digest because they don't include your story. Your story on your "About" page is the content that will stay in a reader's head long after they have moved on. Did you catch the key phrase there?  In this episode, learn how your story is the context that gives power to your content.Delzer Eye Care's "Our Team" pageSouth Georgia House of HopeMarley Sinclaire's 'About Us' page My story on my website: Geoff Kullman's website Connect With David OaksINSTAGRAMLINKEDIN

In this episode, I talk to Geoff Kullman about his writing journey and how he became an instructor in the art of copywriting.Geoff also helps authors turn their ideas and non-fiction books into emails, landing pages, and other digital assets, which help them earn more money. Geoff taught me that there are different types of copywriting. If you're uncomfortable with the idea of using words to sell, then take heart because copywriting can help you convince your audience to make a decision that's in their best interest. It can also help you earn a better living as a writer and as a creative, and then you can use that money to invest back into your craft and improve the quality of your work. In this episode we discuss: Working as a freelancerFinding your nicheRecommended copywriting booksCreating an email campaign to sell your bookMap out an email campaign before you write your first emailUsing bonuses and incentives in a campaignHow to balance different businesses and interestsResources: Geoff KullmanThe Psychology of CopywritingSupport the show (https://www.patreon.com/becomeawritertoday)

Interested in working with David in the 2022 Telling Better Stories & Saying Thank You All The Way To The Bank Coaching group?  Fill out an interest form and chat with David:CLICK HEREInteract with Geoff KullmanWebsiteInstagramFacebook

Geoff Kullman is our guest for the 268th episode of The Copywriter Club podcast. Geoff is a direct-response copywriter and brand strategist who helps online entrepreneurs and personal brands tell better stories and make more money. Geoff breaks down how he uses neuroscience and psychology to write impactful copy that converts. Here's all the things we talk about: The common denominator for copywriters and other writers. Geoff's journey from devout pastor to direct-response copywriter. The importance of showcasing your abilities and talents within your website and business. How to make niching your own and work for you. The framework that takes people from prospect to customer. How to break down the 6-step framework for strong emails and sales pages. The difference between prompt and pitch and why it matters. Trauma-informed marketing and how to write from a place of empathy. Why the marketing world is shifting and how we can adapt to the changes. How to be more intentional about your client avatar. Finding your brand voice and helping your clients find theirs. Where most copywriters go wrong when creating ideal client avatars. What to leave out of emails to make them more compelling and connect with your audience on a deeper level. The impact neuroscience has on the words we write and why they convert. The psychology of why social proof works so well. What chemicals need to be released during the conversion process and in what order. Can you network as an introvert? Dealing with a scarcity mindset and making the shift to an abundant mindset. If you want to learn more about the psychology behind copywriting, be sure to tune into this episode. The people and stuff we mentioned on the show: Kira's website Rob's website The Copywriter Club Facebook Group The Copywriter Underground Geoff's website Geoff's podcast Gabby's website Episode 89 Episode 232   Full Transcript: Kira:  When you first started copywriting, you probably learned about creating a client avatar and all about storytelling, but what if you could take it a step further and tell stories that could make an even stronger impact? Our guest for the 268th episode of the Copywriter Club is Geoff Kullman. Geoff uses the power of neuroscience and psychology to create a deeper, more meaningful connection with people, and today I am joined by my co-host Gabby Jackson. How's it going? Gabby? Gabby:  It's going well. How are you? Kira:  Doing really well, Gabby. So you are on our team, we have had so many people in our audience asked to hear more about our team members, and I want to introduce you today just so everyone can get to know you a little bit better. So why don't you just kick off with how you heard about the Copywriter Club and what you do on the team? Gabby:  So, yes, I am super excited to be here. I discovered the Copywriter Club by wanting to find out more information about copywriting in general, and I was all about podcasts, still am all about podcasts, and I just typed in copywriting. This podcast was the first one to pop up, and I started binging episode after episode, and I decided I have to be part of this community, this club, how do I get in? Kira:  No, wait, when was that, Gabby? Gabby:  That was probably last August or September, yeah, so it's been a little over a year. Kira:  Yeah. I remember when we first met you in the underground on our first ... our meet and greet call with you, and we met you, and you just had such great energy that Rob and I were texting each other, we're like, "We have to figure out a way to get Gabby on our team so we can work with her." We were lucky enough that you joined the team, and so what do you do today on the team? Gabby:  So, on the team I handle a lot of the social media aspects, whether that mean graphics or captions, some email writing, podcast show notes and introductions, and some Pinterest tasks as well.

Today, we are going to be talking with Geoff Kullman. Geoff is a direct response copywriter and brand strategist. He helps personal brand businesses build deep connections with their audience and launch significant digital businesses. To do so, Geoff utilizes the latest in neuroscience, psychology, and influence. He then takes these concepts and uses them to write powerful emails, sales pages, and launch campaigns. Everything Geoff writes for his clients or helps them write provides amazing results. They convert like crazy. In summary, Geoff helps personal brand businesses find their voice, discover their story, and declare their message to the world. Personally, he has provided me with invaluable insights in just the short time we've worked together.  Today, he is here to help all of you. In this episode, Geoff is sharing some great ideas for people developing Encore Careers to understand the story that they need to tell! We'll dive deeper into these concepts: More background of what Geoff does for and with his clients Why it's important to tell good stories The elements of the “story” you need to tell Mistakes Geoff has seen people make The pieces of material you need to create first How Geoff has worked with people beginning their Encore Careers Now, for some action steps: Download the free worksheet: Three Steps You Need for a More Productive Workday Head to Geoff's Website: https://geoffkullman.com/ Check out Geoff's podcast: https://podcasts.apple.com/us/podcast/the-psychology-of-copywriting/id1532090887 Connect with Me: LinkedIn Facebook Please leave a Rating and Review: Since this podcast is new, I'm asking for Apple Podcasts reviews. Reviews help others discover and learn what Creating Your Encore Career is all about. If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.lynnfriesth.com/podcast to download it. I thank you so much for being here and I'll see ya next time on Creating Your Encore Career. — Lynn *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

In this episode, John talks with Geoff Kullman - copywriter, marketing strategist, speaker, entrepreneur, host of The Psychology of Copywriting Podcast, husband, and dad. Geoff helps entrepreneurs and founders align their BRAND VOICE with their ideal client's ASPIRATIONAL IDENTITY. Listen to this episode to learn more: [02:29] - Geoff's backstory [06:05] - What is copywriting? [07:16] - Copywriting that leads to sales and increasing brand awareness [10:08] - Why you should care about copywriting [13:38] - How to turn your ideas into a great copy that makes sales [16:53] - Great copy that takes your brand/business to the next level [18:44] - The PAS (Problem, Agitate, Solution) copywriting framework [25:15] - Can a common person write a copy as good as an expert? [28:23] - Where to find help for copywriting [29:54] - The budget for the whole process of copywriting [33:53] - Geoff's copywriting templates for email campaigns, the home page, etc. [35:53] - The best way to connect with Geoff [37:17] - How do friendships and relationships impact business? [41:29] - Importance of connections in business NOTABLE QUOTES: “Copywriting is using your words to get your message across the world.” “Hope marketing is not a good way to run a business.” “You don't have to be a copywriter to write a great copy.” “You shouldn't strive to become like someone else, but you should strive to become what you're good at, what you're born to be.” “10% of your revenue should be reflected in your marketing budget.” “When I'm able to lean into those who lean into me, that tends to mean that my head and my heart are in the right direction.” “There is such a direct connection between who is in your life, how well you connect with them, and how well you can do in business.” “Being in business is not about business, it's about connecting with people.” “If you can help someone with what they're doing, give them options for others who can't help them.” “Your job is not to occupy the space of the hero. The client is the hero, and you are the guide. “ PODCASTS MENTIONED: The Brand You Podcast with Mike Kim (Episode 52 Relationships & Revenue) Read To Lead Podcast by Jeff Brown (Episode 53 Relationships & Revenue) BOOKS MENTIONED: How I Built This by Guy Raz (https://tinyurl.com/HowIBuiltThisBook) The Subtle Art of Not Giving a F*ck by Mark Manson (https://tinyurl.com/TheSubtleArtofNotGivingaFBook) USEFUL RESOURCES: https://geoffkullman.com  https://www.instagram.com/geoffkullman  https://www.facebook.com/geoffreykullman  https://twitter.com/geoffkullman  https://www.linkedin.com/in/geoffkullman  https://www.clubhouse.com/@geoffkullman  CONNECT WITH JOHN Website - https://thejohnhulen.com  Clubhouse - https://www.joinclubhouse.com/@johnhulen  Instagram - https://www.instagram.com/johnhulen  Facebook - https://www.facebook.com/johnhulen  Twitter - https://www.twitter.com/johnhulen   LinkedIn - https://www.linkedin.com/in/johnhulen  EPISODE CREDITS Intro music provided by Tony Palacios - https://www.instagram.com/tonytonedog/  Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

My guest is Kelly Baader. Kelly's approach to individual identity aligned success has made her a sought after-speaker on renowned stages like Tedx Basel, Youpreneur Summit, Agency Transformation, and John C Maxwell Certification event.She also hosts a top-ranked podcast - Christian CEO Podcast since 2016.Listen in and discover: Her incredible story and the odds she's overcome How she started a personal brand business later in life (as well as many of the clients she works with) What is the fastest shortcut to success? How to motivate yourself when you know what to do but still don't feel like putting in the work Where to start when building a personal brand PERSONAL BRAND ACCELERATOR WORKSHIP W. GEOFF KULLMAN & ROBBY FOWLER-->BOOK YOUR SEAT BEFORE THEY'RE GONESaturday, July 12th • 1–6pm ET (12–5pm CT, 11am–4pm MT, 10am–3pm PT) If you need to build (or re-build) your personal brand… Find clarity on your ideal customer (aka, primary avatar)... Or, plan out your success roadmap for the next 24 months… Don't let this opportunity pass you by again. (The first workshop SOLD OUT!)Register Today > Robbyf.com/workshop(DM me on Instagram @rfowler for more info)RESOURCES FROM THIS EPISODE-->FREE POWER OF ONE MASTERCLASS Check out Kelly's FREE masterclass.powerofoneframework.com/masterclassCONNECT WITH KELLY ON SOCIALhttps://kellybaader.com https://www.powerofoneframework.comYoutube: https://www.youtube.com/channel/UCiIEQgLJcy02yAHbipRQkXwLinkedin: https://www.linkedin.com/in/kellybaader/Instagram: https://www.instagram.com/kellybaader/FOLLOW CONNIE'S YOUTUBE CHANNELFollow Connie on her YouTube Channel for great tips, tricks, and how-to's for marketing and FB here »SHARE THIS EPISODEKnow someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.YOU ARE THE BRAND BOOKPre-order your copy of Mike Kim's You Are The Brand book and take advantage of some amazing bonuses!Pre-order Your Copy >--->LET'S CONNECTWeb: https://robbyf.comInstagram: https://www.instagram.com/rfowler/LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201Facebook: https://www.facebook.com/rfowlerTwitter: http://twitter.com/rfowler-->

In 6 months, I'll be turning 50! (January, 2022)This is episode 50 of the podcast. So, I wanted to share 3 steps to help you grow into the best version of your personal brand.These come from my experience and can help your brand flourish. Listen in and discover… How my past life in full-time ministry doesn't detract from my current personal brand business…it's essential to it How to determine what you want your ideal personal brand business to be about Why investing in yourself may be the best “business decision” you make as a personal brand PERSONAL BRAND ACCELERATOR WORKSHIP W. GEOFF KULLMAN & ROBBY FOWLER-->BOOK YOUR SEAT BEFORE THEY'RE GONESaturday, July 12th • 1–6pm ET (12–5pm CT, 11am–4pm MT, 10am–3pm PT) If you need to build (or re-build) your personal brand… Find clarity on your ideal customer (aka, primary avatar)... Or, plan out your success roadmap for the next 24 months… Don't let this opportunity pass you by again. (The first workshop SOLD OUT!)Register Today > Robbyf.com/workshop(DM me on Instagram @rfowler for more info)RESOURCES FROM THIS EPISODE-->SHARE THIS EPISODEKnow someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.YOU ARE THE BRAND BOOKPre-order your copy of Mike Kim's You Are The Brand book and take advantage of some amazing bonuses!Pre-order Your Copy >--->LET'S CONNECTWeb: https://robbyf.comInstagram: https://www.instagram.com/rfowler/LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201Facebook: https://www.facebook.com/rfowlerTwitter: http://twitter.com/rfowler-->

My guest is Connie Pak, entrepreneur, marketer, and queen of funnels.Discover how Connie went from Real Estate house flipper to freakishly good funnel builder.Connie has a passion to help other purpose-driven entrepreneurs simplify their marketing processes and scale their revenue generating activities. She's the queen of marketing funnels and I'm privileged to call her a friend. Listen in and discover: Where to start with Facebook Ads for personal brands How to start using your Facebook pixel even if you haven't started your full-time personal brand yet How to handle the recent iOS impact on Facebook ads PERSONAL BRAND ACCELERATOR WORKSHIP W. GEOFF KULLMAN & ROBBY FOWLER-->BOOK YOUR SEAT BEFORE THEY'RE GONESaturday, July 12th • 1–6pm ET (12–5pm CT, 11am–4pm MT, 10am–3pm PT) If you need to build (or re-build) your personal brand… Find clarity on your ideal customer (aka, primary avatar)... Or, plan out your success roadmap for the next 24 months… Don't let this opportunity pass you by again. (The first workshop SOLD OUT!)Register Today > Robbyf.com/workshop(DM me on Instagram @rfowler for more info)RESOURCES FROM THIS EPISODE-->BRAND YOU FUNNELSCheck out Connie's Powerful All-in-one Automation Business Platform for Launching All of Your Funnels & Marketing Campaigns With Ease.brandyoufunnels.comCONNECT WITH CONNIE PAKConnect with Connie and find out more about how she helps market your business.conniepak.comFOLLOW CONNIE'S YOUTUBE CHANNELFollow Connie on her YouTube Channel for great tips, tricks, and how-to's for marketing and FB here »SHARE THIS EPISODEKnow someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.YOU ARE THE BRAND BOOKPre-order your copy of Mike Kim's You Are The Brand book and take advantage of some amazing bonuses!Pre-order Your Copy >--->LET'S CONNECTWeb: https://robbyf.comInstagram: https://www.instagram.com/rfowler/LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201Facebook: https://www.facebook.com/rfowlerTwitter: http://twitter.com/rfowler-->

My guest is Connie Pak, entrepreneur, marketer, and queen of funnels.Discover how Connie went from Real Estate house flipper to freakishly good funnel builder on today's episode.Connie has a passion to help other purpose-driven entrepreneurs simplify their marketing processes and scale their revenue generating activities. She's the queen of marketing funnels and I'm privileged to call her a friend. Listen in as I pick her brain on all things, marketing funnels and discover: How Connie made the pivot from real estate to personal brand and marketer? What exactly is a funnel and how does it help your business? What are some 'top of funnel' examples for consultants, coaches, creators & speakers? How you outline a basic funnel and what's involved? PERSONAL BRAND ACCELERATOR WORKSHIP W. GEOFF KULLMAN & ROBBY FOWLER-->BOOK YOUR SEAT BEFORE THEY'RE GONESaturday, July 12th • 1–6pm ET (12–5pm CT, 11am–4pm MT, 10am–3pm PT) If you need to build (or re-build) your personal brand… Find clarity on your ideal customer (aka, primary avatar)... Or, plan out your success roadmap for the next 24 months… Don't let this opportunity pass you by again. (The first workshop SOLD OUT!)Register Today > Robbyf.com/workshop(DM me on Instagram @rfowler for more info)RESOURCES FROM THIS EPISODE-->CONNECT WITH CONNIE PAKConnect with Connie and find out more about how she helps market your business.conniepak.comFOLLOW CONNIE'S YOUTUBE CHANNELFollow Connie on her YouTube Channel for great tips, tricks, and how-to's for marketing and FB here »SHARE THIS EPISODEKnow someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.--->LET'S CONNECTWeb: https://robbyf.comInstagram: https://www.instagram.com/rfowler/LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201Facebook: https://www.facebook.com/rfowlerTwitter: http://twitter.com/rfowler-->

How does a short story from 7th-grade girls basketball in the late 1980s help you understand the power of positioning for your personal brand?Listen and find out… Why positioning as a coach, consultant, speaker or creator matters MORE than your skills and talent? How you can accelerate your positioning for your personal brand business? PERSONAL BRAND ACCELERATOR WORKSHIP W. GEOFF KULLMAN & ROBBY FOWLER-->BOOK YOUR SEAT BEFORE THEY'RE GONESaturday, July 12th • 1–6pm ET (12–5pm CT, 11am–4pm MT, 10am–3pm PT) If you need to build (or re-build) your personal brand… Find clarity on your ideal customer (aka, primary avatar)... Or, plan out your success roadmap for the next 24 months… Don't let this opportunity pass you by again. (The first workshop SOLD OUT!)Register Today > Robbyf.com/workshop(DM me on Instagram @rfowler for more info)SHARE THIS EPISODEKnow someone who has their own Coaching, Consulting, Speaking, or Training business? Click the share button on your phone and share this episode with them right now.--->LET'S CONNECTWeb: https://robbyf.comInstagram: https://www.instagram.com/rfowler/LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201Facebook: https://www.facebook.com/rfowlerTwitter: http://twitter.com/rfowler-->

If you’re an entrepreneur in the product development industry, you probably want to take your product or service to the next level. That’s what your business is all about, isn’t it? Well, you’re in luck. Today’s guest is the very person you want helping you with this. Geoff Kullman is a direct response copywriter and brand strategist who helps his clients connect, build, scale, and launch six- and seven-figure digital products.  Geoff has worked with some of the biggest names in this industry. As a result, he’s not only a wealth of information--he’s a wealth of results. Because of Geoff’s history in ministry, he’s spent years studying human behaviors. He understands the importance of building powerful connections through your marketing in order to create an environment where people look to and think about you first. The things Geoff shares about copywriting in this episode will truly help you build and scale your business. Tune in to glean from his wealth of information and results. In this episode, you will hear: What the most common copywriting and marketing mistakes are and how to overcome them. What a sales page is. What a copywriter actually is. The connection between towels in the bathroom and marketing. Why storytelling is so impactful in marketing.  How marketing is a combination of science and art. What Geoff’s podcast is all about. Subscribe and Review Please share this podcast with your friends and family. Our beliefs really do drive our behavior and you are born for more. Have you subscribed to my podcast? If the answer is no, I’d love for you to subscribe. Live Life Rich is full of stories of business, some behind the scenes, and freaking amazing guests. If you’re feeling really generous, I’d love for you to give me a review over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps me out a ton! If you really enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://marissanehlsen.com/llr057 to download it. Supporting Resources: https://marissanehlsen.com  Facebook: https://www.facebook.com/marissa.nehlsen Instagram: https://www.instagram.com/marissanehlsen/ Standard of Living Budget Worksheet: https://marissanehlsen.com/standard/ Bulletproof Your Business: https://marissanehlsen.com/bulletproofyourbusiness/ 7 Steps to Financial Freedom: https://marissanehlsen.com/7steps/ The E Myth by Michael E. Gerber: https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280 Get my free time management downloads: www.marissanehlsen.com/time The Psychology of Copywriting podcast: https://podcasts.apple.com/us/podcast/the-psychology-of-copywriting/id1532090887 Download Geoff’s copywriting and sales templates: http://www.geoffkullman.com/liveliferich *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

#124: Are you struggling to figure out what to write on your sales page? You are most definitely not alone! Luckily for you, our guest today gives us more than a few tips and insights on how we can utilize different writing styles and knowledge of the customer journey to not just connect with potential clients, but close that sale in a genuine way! Geoff Kullman isn't just another copywriter. He’s worked with some of the world’s most influential thought leaders including Dr. Daniel Amen, Joseph McClendon III, Scott Oldford, Mike Kim, Paul Martinelli, Dr. Amy Johnson, and many more.  Before becoming a copywriter, he spent over a decade in the nonprofit and ministry. It was there that he developed a passion for studying human behavior and using story to build deep connections. Nowadays, you’ll find him helping his A-list clients connect deeply with their audiences and helping his wife raise their four overly-energetic boys – all while living in a rainforest and hosting his podcast, The Psychology of Copywriting. So as you can see, he knows his stuff! In this episode, we delve into his journey  as a copywriter and entrepreneur, as he details why the aim of a copywriter isn't to manipulate people (and why it's a bad long-term strategy), but to show them how our solution fixes their problem. This episode is jam-packed full of great ideas , so let's get to it!  Learn How Geoff Wrote 6 Figure Sales Pages for A List Clients... [01:49] Geoff explains how the goal of creating a more perfect world at age 8 was the inspiration behind his journey in becoming a copywriter [05:40] The key components for what to write in a sales page [09:49] Geoff shares the importance of adding in mini yes' in your copy so that prospective clients are more likely to hit that buy now button [12:42] 3 types of words that we should use when writing copy that will connect our content with potential clients [17:35] Why Geoff says it's so important to understand the customer journey and the awareness process [20:29] #1 mistake that people make when writing their first copy  Important Links & Mentions in this episode:https://geoffkullman.com/ (Geoff's Website) https://geoffkullman.com/sixfiguresalespage/ (Geoff's 6 Figure Sales Page Training) http://brandvoicetemplate.com/ (Geoff's Brand Voice Template) https://www.powerofoneframework.com/masterclass (Access the free masterclass/Kelly's on-stage presentation about the Power Of One Framework) https://www.christianceolearninghall.com/ (Learn more about Christian CEO Learning Hall) https://kellybaader.com/review (Subscribe + Review on iTunes) https://kellybaader.com/Spotify (Subscribe + Listen on Spotify)     Remember, YOU Matter! See you in the next episode.   

Expert copywriter Geoff Kullman is on the show this week. Geoff is one of my favorite Canadians! We cover the how and why of copywriting, why businesses should care about copy, what common mistakes are made, what happens in the brain when people hear a story, and Geoff's go-to copywriting techniques. Geoff's site: https://geoffkullman.com/ *** Have me guide you through starting your podcast, soup to nuts, A to Z, over 10 weeks. Join my Podcast Launch Intensive - https://dannyozment.com/pli  *** Want to learn more about how to market, grow, and monetize your podcast? Consider joining my podcaster mentormind. https://dannyozment.com/mentormind   *** TextExpander (affiliate) - https://dannyozment.com/textexpander *** My Recommended Resources - https://dannyozment.com/resources 

Too many coaches, consultants, speakers and content creators struggle to start their business with confidence. Why? Because they lack clarity around these 3Ps! This costs you valuable time, wastes money and energy…plus you'll miss out on connecting with the right customers. Gain clarity around these 3Ps so you can begin to own your space in a market swimming with other coaches, consultants, and thought leaders. Check out this episode and learn: What are the 3Ps you need to nail down to position your business? Why do you need the 3Ps as a coach, consultant, speaker, or content creator/thought leader? When do you use the 3Ps to position your business?  (HINT: It's NOT just when you're starting out) ---> RESOURCES FROM THIS EPISODE Join the Monetize Your Genius Mentormind » Attention: SPEAKERS, COACHES & COURSE CREATORS Starting from scratch? Already in Business? Get your personalized expert business-building insight from myself, Daniela Nica (creator of the Monetize Your Genius Summit), Connie Pak (marketing funnel expert), and Geoff Kullman (copywriter extraordinaire). Pay nothing today. Try it for 30 days to see if it works for you. Hurry before this mentormind closes!   NEW GIFT FOR YOU Cheatsheet: 4 Ways to make a Great First Impression w Your Website » Download this new cheatsheet to make a great first impression with your website.  ASK A QUESTION Got a question about your Brand or website? Submit your question for the podcast here » SHARE THIS EPISODE Know someone who has their own business? Click the share button on your phone and share this episode with them right now. ---> LET'S CONNECT Web: https://robbyf.com Instagram: https://www.instagram.com/rfowler/  LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201  Facebook: https://www.facebook.com/rfowler Twitter: http://twitter.com/rfowler  -->

In today's article, the authors analyzed sales pages using the 10 movements in Cheung's move scheme and were able to identify patterns in sales pages. However, the article only touches on examples from one sales page as the focus is not to compare sales pages or frameworks, but to recognize the patterns among different successful sales pages. The authors instead revealed the patterns found in sales pages and emphasized the importance of following formulas in writing sales pages.    This article provides evidence that when writing sales copy we should never wing it. Find the formula that fits with your style, your voice, and how you write but never wing it. Copywriting is about being more than being an accurate speller and having great grammar, it's about learning to follow the frameworks and patterns that we know have been proven to work.   If you're not sure how to write for transformation in your copy, join me in my FREE How To Write Your Own 6-Figure Sales Page webinar on February 20, 2021. This webinar is for you if you have any questions about your or your clients' sales page. I'll show you exactly how I write to turn prospects into paying customers. Sign up for FREE at www.6figuresalespage.com.   What To Look For In This Episode: [00:05:10] The definition of infopreneur.  [00:19:00] The importance of noticing patterns in sales pages. [00:23:00] How you can learn about my 6P framework to write sales pages.    Journal Article: Persuasive Elements in Online Direct Response Sales Letters https://www.researchgate.net/publication/257717984_Persuasive_Elements_in_Online_Direct_Response_Sales_Letters   Mustafa, F., Rohayah, K., Ghazali, B., Zakaria, M., Habil, H. (2012). Persuasive Elements in Online Direct Response Sales Letters. Social and Behavioral Sciences 66(7), 391-401. https://doi.org/10.1016/j.sbspro.2012.11.282    Resources: How To Write Your Own 6-Figure Sales Page with Geoff Kullman www.6figuresalespage.com Brand Voice Template [brandvoicetemplate.com]   Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions   Connect with Geoff:   Instagram: instagram.com/geoffkullman Twitter: twitter.com/geoffkullman Inquiries: geoffkullman.com  Subscribe To The Podcast Here: Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word! *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.   Danny helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

There's little more frustrating and deflating than failing to connect with the customers you long to serve. For many personal brands like coaches, consultants, speakers, and creators, this feels paralyzing. You try to put up a website, send out emails, post on social… But nothing sticks. The customers you want to serve either don't stop to listen, or the pass by like casual window shoppers…back when shopping was done at these things called “malls.” The way you connect with customers is through your words. So I asked my good friend and brilliant copywriter Geoff Kullman to help us go from failing to connecting. In this episode, you'll get answers to these copywriting questions: Where should we start when writing marketing copy for our personal brand? How do get a clearer picture of our customer and why is it so important for connecting? Why should personal brands like coaches, consultants, and thought leaders care about neuroscience, psychology, and all that scientific stuff when it comes to their copywriting? ---> RESOURCES FROM THIS EPISODE Free Training: How to write your own 6-figure sales page »Sign up for Geoff's free training on Feb 20, 2021! Download Geoff's 6P Email Sequence for free » Get your hand's on Geoff's free 6P email sequence, listen to his podcast, and connect with him from his website. (He's got lots of excellent free resources!)   NEW GIFT FOR YOU Cheatsheet: 4 Ways to make a Great First Impression w Your Website » Download this new cheatsheet to make a great first impression with your website.  ASK A QUESTION Got a question about your Brand or website? Submit your question for the podcast here » SHARE THIS EPISODE Know someone who has their own business? Click the share button on your phone and share this episode with them right now. ---> LET'S CONNECT Web: https://robbyf.com Instagram: https://www.instagram.com/rfowler/  LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201  Facebook: https://www.facebook.com/rfowler Twitter: http://twitter.com/rfowler  -->

You might already know that quality trumps quantity, but what exactly does it mean when applied to copywriting? Today's episode dives deeper into the dilution effect and why it matters for us as copywriters and marketers.   Today's study involves showing a list of side effects of a drug to two groups. Only the major side effects of the drug were shown to one group, while the control group was shown a list of major and minor side effects. When asked about the drug's negative effects, the group that had seen both the major and minor side effects rated the risk of the drug significantly lower than the group that only saw the list of major side effects.   Our minds don't add pieces of information up, instead it averages the input, combining both strong and relevant information with weak and irrelevant info. As copywriters, by adding more information we often weaken the point we're trying to make. When we combine strong and weak arguments, we end up diluting our strong points. Even when there are more strong points than weak points, the overall point is diluted and the individual or customer becomes less convinced of the purpose or value of the item or service. Listen in to learn more about the dilution effect (it can make or break your copy!).   If you're not sure how to write for transformation in your copy, join me in my FREE How To Write Your Own 6-Figure Sales Page webinar on February 20, 2021. This webinar is for you if you have any questions about your or your clients' sales page. I'll show you exactly how I write to turn prospects into paying customers. Sign up for FREE at www.6figuresalespage.com.   What To Look For In This Episode: [00:16:05] The dilution effect only and how it impacts your copywriting. [00:18:00] Example pricing pages. [00:21:30] Where copywriters most often fall prey to the dilution effect. [00:22:00] My tips for writing a sales page.   Journal Article: What if your arguments don't add up? https://www.ted.com/talks/niro_sivanathan_what_if_your_arguments_don_t_add_up?language=en   Sivanathan, N., & Kakkar, H. (2017). The unintended consequences of argument dilution in direct-to-consumer drug advertisements. Nature human behaviour, 1(11), 797–802. https://doi.org/10.1038/s41562-017-0223-1  https://lbsresearch.london.edu/id/eprint/889/1/Sivananthan%20Unintended%20consequences.pdf?fbclid=IwAR0dcYIGyNEToZxBFwDFehyJtlc4g2CxHf2uCe7DdamYda2XYyCYK5_DxGA   Resources: Alison Keeling [alisonkeeling.com] How To Write Your Own 6-Figure Sales Page with Geoff Kullman 6figuresalespage.com Brand Voice Template [brandvoicetemplate.com]   Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions   Connect with Geoff:   Instagram: instagram.com/geoffkullman Twitter: twitter.com/geoffkullman Inquiries: geoffkullman.com     Subscribe To The Podcast Here: Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!     *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Danny helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com  

How does the human brain adapt? What does this mean for our copy? Today's study focuses on comparing the hippocampus of taxi drivers to a control group of non-taxi drivers. MRIs were given to both groups and the brain scans revealed a significant increase of grey matter in taxi drivers (specifically in the right and left hippocampus) in comparison to the control group. This study, for the first time, proved that growth of larger than average hippocampi was correlated with longer periods of time using that particular area in the brain.   We know that how memory works is complicated, so let's apply that knowledge to our copy. First, figure out how to be known for the problem you solve. Second, make sure that the copy you write is known for the transformation it brings. Our brains have plasticity and they're drawn to transformation, so show your prospects what the after state looks like.   If you're not sure how to write for transformation in your copy, join me in my FREE How To Write Your Own 6-Figure Sales Page webinar on February 20, 2021. This webinar is for you if you have any questions about your or your clients' sales page. I'll show you exactly how I write to turn prospects into paying customers. Sign up for FREE at www.6figuresalespage.com.   What To Look For In This Episode: [00:11:10] Proving neuroplasticity. [00:15:00] How the brain stays efficient. [00:23:00] Localized neuroplasticity. What does it mean?   Journal Article: Navigation-related structural change in the hippocampi of taxi drivers https://www.researchgate.net/publication/12598624_Navigation-Related_Structural_Change_in_the_Hippocampi_of_Cab_Drivers   Maguire, E., Gadian, D., Johnsrude, I., Good, C., Ashburner, J., Frackowiak, R., & Frith, C. (2000). Proceedings of the National Academy of Sciences 97(8), 4398-4403. DOI: 10.1073/pnas.070039597   Resources: How To Write Your Own 6-Figure Sales Page with Geoff Kullman 6figuresalespage.com Brand Voice Template [brandvoicetemplate.com] Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions   Connect with Geoff: Instagram: instagram.com/geoffkullman Twitter: twitter.com/geoffkullman Inquiries: geoffkullman.com     Subscribe To The Podcast Here: Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.   Danny helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com  

Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what's happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it's also a science!

From Pastor to Leading Marketer, Goeff Kullman talks about his career transition, StoryBrand, borrowing credibility to start his marketing business, and how to choose the right funnel for your business. Check him out at https://Geoffkullman.com 

In this episode, Geoff Kullman and I discuss the 5 MISTAKES that may be preventing you from CONNECTING WITH your team and your customers. So if you want customers to listen to your message, you want more sales, and grow your business, make sure you tune in now! Learn more about Geoff: https://geoffkullman.com/ https://geoffkullman.com/disconnect/ ===== Want to find out your individual unique purpose in life? Get Your free audio course HERE: https://www.DelDenney.com/how-to-find-your-purpose

In episode 8 of the Student Ministry Podcast, Steve interviews Geoff Kullman, the the Associate Pastor at Open Door Church in Maple Ridge, British Columbia. Geoff not only spent a number of years in the nonprofit world before entering the ministry, he is also the director of Millennial Ministry, an organization that helps churches do a better job of reaching the Millennial generation. You will be blessed by the wisdom he shares in this interview.     Connect with Geoff Kullman online:   Millennial Ministry website Connect with me online:   http://www.twitter.com/stevecullum If you like what you hear, be sure to like, subscribe, share, and comment! Thanks and may God bless your ministry!     Sponsors for this episode of the Student Ministry Podcast:   workcampNE National Network of Youth Ministries Reach Youth New England