Podcasts about harvard business school case study

In the engaging world of social media, CEOs find themselves at a crossroads between opportunity and caution. A recent conversation between Alice Heiman and Scott Gillum on "Sales Talk for CEOs" podcast sheds light on this very issue, offering a blend of strategies, insights, and anecdotes that CEOs can't afford to ignore. The discussion delves into the transformative power of social media for personal branding and the pivotal role CEOs play in this dynamic landscape.The CEO's Role in Social Media: A Strategic ImperativeThe conversation with Scott Gillum reveals a critical insight: "There is a correlation between your online presence and revenue." This simple yet profound statement underscores the importance of a strategic social media presence, not just for the brand but for the CEO personally. It's about being where your customers are, engaging in meaningful conversations, and showcasing the human side of leadership.Embracing Training and Defining RolesOne of the first hurdles to overcome is the fear of the unknown and the potential for missteps online. Gillum points out, "They want training...they want to know how to do it right." This calls for a structured approach to social media engagement, where CEOs and senior management are clear on their roles - be it as content producers, sharers, or supporters. It's about empowering leaders with the skills and confidence to engage effectively, without risking the brand's reputation.The Power of Authentic EngagementGillum's work with a global law firm illustrates the tangible benefits of executive involvement in social media, highlighting "a direct correlation between revenue billings and their online presence and activities." This evidence supports the notion that when CEOs engage online, it not only enhances their personal brand but also contributes significantly to the company's bottom line.Strategic Content Creation and DistributionIn discussing content strategies, the importance of planning cannot be overstated. Gillum emphasizes the shift towards "planning a quarter out," allowing for higher production quality and more strategic content dissemination. This approach ensures that social media efforts are aligned with overall business goals, making every post part of a larger narrative that drives engagement and leads.Choosing the Right Platforms and FrequencyThe digital landscape is vast, with each platform offering unique advantages. From LinkedIn's professional network to Instagram's visually engaging stories, CEOs need to identify where their audience is most active. However, Gillum warns against over-posting, suggesting that "less is more" when it comes to frequency. The focus should be on quality, relevance, and strategic timing, ensuring that each post adds value to the conversation.The CEO as a Brand AmbassadorFinally, the discussion touches on the CEO's role as the ultimate brand ambassador. Whether it's championing STEM programs or highlighting community involvement, CEOs have the opportunity to use social media as a platform for sharing what they and their companies stand for. This authentic engagement not only humanizes the brand but also builds trust and credibility with customers and prospects alike.In ConclusionThe insights from Alice Heiman and Scott Gillum's conversation serve as a roadmap for CEOs navigating the social media landscape. By embracing training, defining roles, engaging authentically, and strategically planning content, CEOs can leverage social media to enhance their personal brand, amplify their company's message, and ultimately drive business success. The key is to be strategic, authentic, and always aligned with the company's values and goals. In the ever-evolving digital world, the CEO's voice can be a powerful catalyst for growth, innovation, and connection.Chapters00:00 Introduction - Dive into the evolution of sales strategies and the need for innovation in today's markets with Scott Gillum.01:01 Challenges in Sales & Marketing - Scott discusses ongoing issues in sales and marketing, underscoring the importance of continuous improvement.01:20 Ever-Present Marketing Problems - Revelations on the persistent challenges in the field despite decades of progress.02:52 Founding Carbon Design - Scott shares the unique inception of Carbon Design, highlighting its people-focused and flexible work ethos.04:05 Value Proposition Creation - Anecdotes on developing effective value propositions using challenger marketing techniques.06:29 The Essence of Sales & Marketing - Discussion on the critical gaps between sales and marketing efforts and customer acquisition processes.08:04 Social Media Strategy for Leads - Insights into using social media for lead generation and the common mistakes CEOs make.09:56 Executive Reluctance on Social Media - Exploring the challenges CEOs face with personal branding on social media platforms.11:25 Training Executives for Social Media - The benefits of social media training for senior management and their impact on corporate branding.12:33 Importance of Online Presence - Highlighting the direct correlation between an online presence and revenue generation.14:01 High-Quality Social Media Content - The shift toward strategic planning for content creation and distribution on social media.17:10 Platform-Specific Strategies - Unravel the nuances of different social media platforms for B2B engagement, from LinkedIn to Instagram and beyond.22:04 Social Media as a Strategic Tool - Advice for CEOs on the strategic importance of social media and tips on content categorization.25:44 Employee Role in Social Media - Encouraging a company-wide approach to social media participation and the specific roles employees can play.31:58 CEO Directions on Social Media - Suggestions for CEOs on how to effectively use social media for personal branding and promoting company values.About GuestScott is the Founder and CEO of Carbon Design, a Personality Based Marketing firm. Prior to founding Carbon Design, he was the President of the Washington, DC office for gyro (a Dentsu agency), the world's largest B2B agency.His career follows the pipeline. Starting at the bottom closing deals as a sales rep. Then as a management consultant after graduate school, helping clients build sales and marketing channels. Advertising broadened his knowledge and experience in building brands and creating awareness.Along the way, he's been the head of marketing for an Inc. 500 company, and an interim CMO for a Fortune 500 company. Today, Scott helps clients improve the effectiveness of their marketing efforts up and down the funnel. From transitioning to digital to finding new ways to communicate, connect, and motivate audiences.Scott has been a member of the Gartner for Marketing Leaders Council and he writes a monthly column for several publications on business marketing.  In the past, he has been a regular contributor to publications such as Forbes, Fortune, Adage, the Huffington Post and he has contributed to various books on marketing. Currently he writes a monthly column for MarTech. Finally, his work on sales and marketing integration was made into a Harvard Business School Case Study and is taught at leading business schools across the nation. Connect with Scott on Linked In(99+) Scott Gillum | LinkedInCarbon Design(99+) Carbon Design LLC: Overview | LinkedInConnect with Alice on LinkedIn:(99+) Alice Heiman | LinkedInCheck out Alice's website:Alice Heiman | Sales Consultant and Strategist for CEOs

En el episodio de hoy me siento con Jorge Luis Rodríguez, fundador y CEO de PACIV y fundador y CEO del Instituto de Libertad Económica para Puerto Rico. Jorge me cuenta cómo fue su crianza con dos padres inmigrantes de Asturias, España, sus años en Syracuse University, el nacimiento de PACIV en el 1997, cómo en el 2007 se convirtieron en la primera y única empresa puertorriqueña en tener un Harvard Business School Case Study y por qué dejó la presidencia de PACIV para fundar el Instituto de Libertad Económica para Puerto Rico. También hablamos sobre qué es la libertad económica, cómo se desarrolló el ecosistema empresarial de Puerto Rico, el famoso unicornio (empresa valorada en más de $1,000 millones) y si Puerto Rico tiene la capacidad de desarrollar uno. Tres "takeaways" de este episodio: 1. Tú puedes competir de tres maneras: por la excelencia de tu producto, por la eficiencia de tu proceso o por la intimidad con tu cliente. 2. La libertad económica es la capacidad que tiene el individuo para poder ganarse la vida trabajando sin intromisión innecesaria del gobierno. 3. El miedo es el enemigo # 1 del desarrollo, del crecimiento y de tú poder lograr tus sueños. PACIV: Página web | LinkedIn Instituto de Libertad Económica para Puerto Rico: Página web | Instagram | LinkedIn No olvides suscribirte a nuestro canal de Youtube. Merch oficial del podcast: https://earnednotgiven.store/

In 1999, a global technology revolution was underway and the U.S. government saw an opportunity to harness the power of startup technology to enhance national security. The outcome? IQT was founded to identify and match emerging technology developed by startups to address gaps in national security technological capabilities. Almost 25 years later, IQT continues to serve the national interest, connecting a diverse ecosystem comprising national security, venture capital, and startup communities. How does IQT accomplish this? Listen in as host Vishal Sandesara is joined by IQT's A.J. Bertone and Matt Kemph to provide insight into how IQT makes investments and the impact they have on national security. Key Takeaways: • Why IQT is a not-for-profit dedicated to mission impact • How IQT sources and makes investments • How IQT adapts startup tech for national security   Related Links • IQT's website: www.iqt.org • IQT Explainer Video: www.short.iqt.org/expainer-video  • Harvard Business School Case Study: https://www.hbs.edu/faculty/Pages/item.aspx?num=30860 

About Shridhar Venkat: He has over 25 years of work experience and has been associated with leading multinationals like Philips, ABB, Webex Communications (now CISCO), etc. Prior to joining Akshaya Patra, he was Vice President – Sales, Webex Communications. He joined Akshayapatra in search of existential purpose in life.He holds a Bachelor's Degree in Engineering and a Master's Degree in Management. He has been inducted into the hall of distinguished alumni leaders by NMIMS. Shridhar is an Eisenhower Fellow for Innovation and is a graduate of the Advanced Management Program from Wharton Business School. He is a recipient of the Mother Teresa Social Leadership Scholarship. In Akshaya Patra, he brings to the table strong people management and organization skills. He believes that it is important to blend missionary spirit and professionalism to deliver value.Resources Mentioned:If you are a beginner in spirituality – Perfect Questions, Perfect answers; If you are advanced – Science of self-realisation. God's own kitchen – Rashmi BansalBijay Gautam's The Inspiring Talk's 120th episode - Connect with Shridhar:  info@akshayapatra.org 

James Wu, CEO & Co-Founder of DeepMap joins Grayson Brulte on The Road To Autonomy Podcast to discuss mega-trends, high-precision maps, and DeepMap's privacy-first approach to HD Maps.In this episode, Grayson and James discuss HD mapping and how HD maps are enabling all SAE Levels of autonomy. The conversation starts with James discussing why he founded DeepMap with Mark Wheeler in 2016 and the opportunity they saw in the market to increase HD map efficiency.The self-driving car problem is really hard. Hardest of all is driving without a map. It is an unsolved problem today. - James Wu, CEO & Co-Founder, DeepMapWithout a highly accurate map that updates in real-time, self-driving cars do not have a prior understanding of the environment. Self-driving cars use HD maps to increase efficiency and safety.A 2019 Harvard Business School Case Study on DeepMap detailed the following:Self-driving is not just a technology challenge. It's also an economic challenge, an infrastructure challenge, a public safety challenge, and a marketing challenge. This challenge is shared amongst every organization working on self-driving technology. DeepMap is betting big on the trend towards a self-driving future. We firmly believe mapping is critical for increased safety and reliability, at an affordable cost.James Wu, CEO & Co-Founder, DeepMap as featured in the Harvard Business School Case Study: DeepMap: Charting the Road Ahead For Autonomous Vehicles (2019)It is not just Harvard Business School that is taking notice, Wall Street is also paying attention. Goldman Sachs invested in DeepMap as part of its Series B round in 2019. James speaks about what it is like to have Goldman Sachs as an investor.[Goldman Sachs] is able to offer us a broader of the global market for autonomy. They also provide support for strategic partners. - James Wu, CEO & Co-Founder, DeepMapThe investment in DeepMap was not Goldman Sachs' first investment in autonomy. In 2007, Goldman invested $100 million in Mobileye. Mobileye was later acquired by Intel for $15.3 billion in 2017.DeepMap's mapping service provides a solution for all levels of autonomy.We must get L2 + right if we are going to reach Level 4 or 5. - James Wu, CEO & Co-Founder, DeepMapHD Maps enhance the safety and reliability of Level 2 autonomy for drivers around the world. The conversation then naturally evolves into how to create an HD map and how the map updates in real-time.Bringing the conversation back to the business of mapping, Grayson asks James why he made the decision to focus on privacy by allowing DeepMap's customers to own the data generated by DeepMap's HD mapping service.Closing out the conversation, Grayson asks James what the future holds for DeepMap.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Since the pandemic, over 100,000 students have skipped filling out financial aid and lower cost local institutions are seeing significant enrollment decline. This is exactly why we need 2.0 institutions that are working towards incentive alignment in education. This week, I dove deep into this topic with Ruben Harris, Founder and CEO of Career Karma. Career Karma simply put is Tripadvisor for your career - it's a managed marketplace focused on connecting high potential individuals with the right skills accelerators to help them harness their potential. In this conversation we talked about a number of topics: (1) unbundling higher education, (2) why Ruben is bearish on resumes and credentialing, (3) how the job market today mirrors the free agency process in sports, (4) how to unlock organic distribution - CK pumps over 700 pieces of unique content in addition to user generated content every month, (5) his early DMs with Balaji Srinivasan (former CTO, Coinbase) on how to break into tech / ultimately building a product for himself and (6) the recent Harvard Business School Case Study on CK. We rounded out the conversation with Ruben's entrepreneurship motto and what drives him to build CK.

Bill Hamilton of IsRichReal4u.com enthusiastically coaches utilizing his 50+ years of experience in Wealth Building. Discover how you can create financial prosperity by applying Money Management, Savings, Investment and Retirement Principles used by the wealthy. Bill and his wife, Annette Hamilton, have been entrepreneurs since 1981 as founders of various companies including Annette 2 Cosmetiques (Direct Sales, Network Marketing, Retail/Online Stores) and The Delinquent Property Tax Institute. Sought out for their expertise in marketing, advertising, promotion, team-building and African American Business Success, they have been featured in Black Enterprise, Essence Magazine and The Dallas Morning News. They have been LegalShield Corporation Millionaire Club Members since 2004 and believe that, with their help, you can become one of the 15 million Millionaires in the US. Bill is a principal subject of a Harvard Business School Case Study and the creator of 30 Wealth Building YouTube Videos including "How to pay off your mortgage early" and "My 20 Dumbest Financial Mistakes.”

Bill Hamilton of IsRichReal4u.com enthusiastically coaches utilizing his 50+ years of experience in Wealth Building. Discover how you can create financial prosperity by applying Money Management, Savings, Investment and Retirement Principles used by the wealthy. Bill and his wife, Annette Hamilton, have been entrepreneurs since 1981 as founders of various companies including Annette 2 Cosmetiques (Direct Sales, Network Marketing, Retail/Online Stores) and The Delinquent Property Tax Institute. Sought out for their expertise in marketing, advertising, promotion, team-building and African American Business Success, they have been featured in Black Enterprise, Essence Magazine and The Dallas Morning News. They have been LegalShield Corporation Millionaire Club Members since 2004 and believe that, with their help, you can become one of the 15 million Millionaires in the US. Bill is a principal subject of a Harvard Business School Case Study and the creator of 30 Wealth Building YouTube Videos including "How to pay off your mortgage early" and "My 20 Dumbest Financial Mistakes.”

Bill Hamilton of IsRichReal4u.com enthusiastically coaches utilizing his 50+ years of experience in Wealth Building. Discover how you can create financial prosperity by applying Money Management, Savings, Investment and Retirement Principles used by the wealthy. Bill and his wife, Annette Hamilton, have been entrepreneurs since 1981 as founders of various companies including Annette 2 Cosmetiques (Direct Sales, Network Marketing, Retail/Online Stores) and The Delinquent Property Tax Institute. Sought out for their expertise in marketing, advertising, promotion, team-building and African American Business Success, they have been featured in Black Enterprise, Essence Magazine and The Dallas Morning News. They have been LegalShield Corporation Millionaire Club Members since 2004 and believe that, with their help, you can become one of the 15 million Millionaires in the US. Bill is a principal subject of a Harvard Business School Case Study and the creator of 30 Wealth Building YouTube Videos including "How to pay off your mortgage early" and "My 20 Dumbest Financial Mistakes."

Bill Hamilton of IsRichReal4u.com enthusiastically coaches utilizing his 50+ years of experience in Wealth Building. Discover how you can create financial prosperity by applying Money Management, Savings, Investment and Retirement Principles used by the wealthy. Bill and his wife, Annette Hamilton, have been entrepreneurs since 1981 as founders of various companies including Annette 2 Cosmetiques (Direct Sales, Network Marketing, Retail/Online Stores) and The Delinquent Property Tax Institute. Sought out for their expertise in marketing, advertising, promotion, team-building and African American Business Success, they have been featured in Black Enterprise, Essence Magazine and The Dallas Morning News. They have been LegalShield Corporation Millionaire Club Members since 2004 and believe that, with their help, you can become one of the 15 million Millionaires in the US. Bill is a principal subject of a Harvard Business School Case Study and the creator of 30 Wealth Building YouTube Videos including "How to pay off your mortgage early" and "My 20 Dumbest Financial Mistakes."

A working mum, Amira felt like there were not enough hours in the day - and grocery shopping was the last thing she wanted to do in her precious time. So she built an online platform to order groceries in bulk. Prior to starting BulkWhiz, Amira had 25 years’ experience in leadership, strategy, operations and marketing across a variety of sectors - having worked at Yahoo, Pepsico and Booz Allen. Most recently she was the Head of Brand for Facebook Middle East & North Africa. Amira is a Harvard Business School Graduate and sits on the board of Tech Wadi in Silicon Valley. We discussed Amira’s diverse experiences in the corporate world and how they prepared her for entrepreneurship. She busted a myth about the average age of entrepreneurs! We talked about why Amira decided to leave a cool, stable corporate job to create BulkWhiz and the hurdles she faced in doing it. We got her advice for aspiring entrepreneurs, and an explanation of “the moment of truth” for your product. We discussed various challenges women face in the workplace and the expectations placed on all of us. Finally, we touched on Amira’s creative writing and what makes her happy. My favourite quote was when Amira shared a famous saying in the advertising world. “Half the money I spend on advertising is wasted; the trouble is I don't know which half”. The quote is attributed to John Wanamaker, considered by many to be the father of modern advertising. Amira's book recommendation was The History of Love by Nicole Krauss, something for me to add to my fiction to-read list. You can find Amira on her Instagram page and find BulkWhiz here. For those of you interested in learning more about the entrepreneurial journey, this is the Harvard Business School Case Study on BulkWhiz. While you're here, remember to leave us a rating with a simple tap on the stars, and subscribe to the podcast.

Becky Halstead, retired Brigadier General, United States Army, founded her own leader consultancy company, STEADFAST Leadership, LLC, following 27 years of service in the U.S. military. Becky specializes in inspirational speaking (nationally and internationally; corporate and academic), developing leader training programs, leader coaching, consulting and advising. Becky translated her military leadership principles and lessons learned, and developed her STEADFAST Leadership model, which she shares with the corporate and academic sector. She authored her first book on leadership, 24/7: The First Person You Must Lead Is YOU. Becky has over 15 years of executive‐level leadership experience, developing and training high-performing, complex and diverse teams capable of strategic planning and execution. She has a proven record of leading change, building successful teams in demanding environments (Afghanistan and Iraq, Germany, South America), and creating innovative solutions, systems and programs to complex problems. She is an experienced leader and logistician, a highly effective communicator, and a strategic planner with exceptional organizational skills. Becky is a 1981 graduate of the United States Military Academy and achieved an historic milestone as the first female graduate of West Point to be promoted to General Officer. She was the senior Commanding General for logistics in Iraq, and was the first female in U.S. history to command in combat at the strategic level. In this capacity she was responsible for leading over 200 multi‐disciplined units (20,000 military and 5,000 civilians) located across 55 different bases, providing supply, maintenance, transportation and distribution support to over 250,000 personnel serving in Iraq. Becky honorably served with the U.S. Army and retired as a General Officer in 2008. The culmination of her career came in 2006 when she became the first female Chief of Ordnance and Commanding General of the Army’s Ordnance Center and Schools (equivalent to President of a University), responsible for the leader development and institutional training for the second largest branch in the army with over 100,000 members of the Ordnance Corps. During active service, she served in Europe as the Deputy Commanding General (Chief Operating Officer) for the 21st Theater Support Command and has experience leading a multi-national team in wholesale level logistics operations. Prior to Europe, she served as the Chief Advisor to the Combatant Commander (Four Star General) for Southern Command, whose responsibility encompassed military training and operations for South America. She was also responsible for coordinating directly with high‐level organizations such as Office of the Secretary of Defense, Joint Chiefs of Staff, Department of State, U.S. Congress, U.S. Ambassadors and equivalent foreign military and civilian organizations. Becky earned a B.S. in Engineering from West Point, an M.S. in National Resource Strategy (Advanced Manufacturing) from the Industrial College of the Armed Forces, National Defense University, and an M.S. in Advanced Military Studies (Visionary Leadership) from the Army Command and General Staff College. She is a member on the Board of Advisors for Principal Solar, and a faculty member with the Thayer Leader Development Group at West Point, a premier executive leader development institute. Becky is a recipient of the 2007 National Women’s History Project award for “Generations of Women Moving History Forward.” From 2009 to 2010, Becky served as a Commissioner on the President’s Military Leadership Diversity Commission. In 2011, her leadership model was a focus of a Harvard Business School Case Study.