Podcast appearances and mentions of Mario M Martinez

If you're feeling frustrated by the lack of response to your personalized sales messages, where your efforts to connect with prospects seem to fall flat, then you are not alone! Despite your attempts to craft tailored messages and engage with potential clients, you may find that your outreach process is inefficient and unproductive. Instead of seeing increased engagement and con, you may be experiencing a cycle of wasted time and missed opportunities. In this episode of The Modern Selling Podcast, Mario Martinez Jr., the CEO and founder of Vengreso, delves into the challenges faced by sales professionals in creating personalized engagement with buyers. He introduces FlyMSG.io, an innovative tool developed by his company, designed to streamline the process of crafting customized messages. Mario's expertise in digital sales prospecting and his company's focus on enhancing sales messaging for prospecting make him a credible source on this topic. The episode covers the inefficiencies of traditional outreach methods, the importance of personalization, and the introduction of AI-powered tools like FlyEngage AI and FlyPost AI to scale engagement efforts. The conversation emphasizes the significance of contextual relevance, personalization, and maintaining visibility across various touchpoints to improve buyer engagement. Sales professionals struggling with personalized messaging and seeking to enhance their outreach process should tune in to gain insights on leveraging AI tools like FlyMSG.io to save time and increase productivity while maintaining a personal touch in their buyer interactions. The name of the game is not Spray and Pray. The key to success is personalization and contextually relevant messaging. - Mario Martinez Jr. In this episode, you will be able to: Engage buyers with AI to boost sales efficiency. Streamline personalized messaging with FlyMSG.io Overcome challenges of email marketing with personalization. Increase buyer engagement through strategic social channel use. Scale prospecting efforts while maintaining a personal touch. The key moments in this episode are: 00:00:08 - Introduction 00:01:41 - Using AI for Buyer Engagement 00:03:17 - The Problem with Sales Messaging 00:07:54 - Templates and AI 00:11:29 - The Future of Personalization 00:14:59 - The Challenge of Engaging with B2B Buyers on Social Media 00:18:42 - Introducing Fly Engage AI and Fly Post AI 00:20:16 - Leveraging Connections and Building Engagement 00:21:39 - Maximizing the Benefits of LinkedIn Engagement 00:28:40 - Using AI to Improve Productivity 00:29:47 - Engaging with Connections on LinkedIn Sales Navigator 00:30:18 - Text Expander for Template-Based Messaging 00:31:06 - Importance of Consistency and Quality 00:31:38 - Getting Started with Fly Message Timestamped summary of this episode: 00:00:08 - Introduction Mario Martinez Jr. introduces himself as the CEO and founder of Vengreso, the creator of FlyMSG.io He explains that the podcast aims to help sales professionals grow their sales numbers at scale. 00:01:41 - Using AI for Buyer Engagement Mario discusses how FlyMSG, a free personal writing assistant and text expander application, can help sales professionals increase their prospecting engagement by up to 40%. He emphasizes that FlyMSG.io is not a bot and encourages listeners to try it. 00:03:17 - The Problem with Sales Messaging Mario explains that many sales professionals struggle with writing effective sales emails and messages. He discusses the importance of using templates to save time and ensure consistency in messaging. He introduces FlyMSG as a solution to this problem. 00:07:54 - Templates and AI Mario discusses how FlyMSG combines templates and AI to help sales professionals engage with their target audience. He explains that the platform allows users to quickly deploy pre-written messages with just a few keystrokes. He emphasizes the importance of personalization in sales messaging. 00:11:29 - The Future of Personalization Mario highlights the impact of personalization in sales messaging, especially with Google's new policies on spam. He emphasizes the need for individualized and relevant messaging to improve response rates and avoid being marked as spam. 00:14:59 - The Challenge of Engaging with B2B Buyers on Social Media Sellers face the challenge of engaging with B2B buyers on social media platforms like LinkedIn. Email and phone have low effectiveness, but using additional channels like text, LinkedIn, or video can increase engagement by up to 40%. However, the time-consuming process of finding relevant posts and crafting authentic responses hinders scalability and efficiency. 00:18:42 - Introducing Fly Engage AI and Fly Post AI Fly Engage AI and Fly Post AI are tools designed to address the challenges of engaging with buyers on LinkedIn. Fly Engage AI analyzes an individual's posts and helps sellers write relevant responses, saving time and increasing scalability. Fly Post AI allows users to generate thought leadership posts on any topic, with AI-generated content that can be personalized for maximum impact. 00:20:16 - Leveraging Connections and Building Engagement Sellers can leverage connections on LinkedIn to build engagement and maintain visibility. By sending personalized connection requests and following up with valuable content, sellers can stay on the radar of their target buyers. Building a multi-channel approach that includes messaging, commenting, and posting content helps establish a strong presence and increase the chances of success. 00:21:39 - Maximizing the Benefits of LinkedIn Engagement Engaging with buyers on LinkedIn offers several benefits, including increased visibility and extended exposure through newsfeeds. Sellers can maximize these benefits by implementing a connection request strategy, sending personalized messages, and consistently posting valuable content. By utilizing human-assisted AI and maintaining a genuine, 00:28:40 - Using AI to Improve Productivity Mario discusses the benefits of using human-assisted AI to remove emotion and focus on tasks. He demonstrates how to use AI to edit and tag posts, as well as engage with connections on LinkedIn Sales Navigator. 00:29:47 - Engaging with Connections on LinkedIn Sales Navigator Mario explains how AI can be used on LinkedIn Sales Navigator to engage with connections. He shows how to view posts and leave comments directly within the platform, making prospecting more efficient. 00:30:18 - Text Expander for Template-Based Messaging Mario introduces the text expander feature, which works on various online platforms. He demonstrates how to search for and insert pre-defined message templates, saving time and ensuring consistency in communication. 00:31:06 - Importance of Consistency and Quality Mario emphasizes the importance of consistency in messaging, from using hashtags to maintaining a cultural component within a team. He highlights the role of Fly Message in improving time, quality, and scalability in sales. 00:31:38 - Getting Started with Fly Message Mario directs listeners to visit flymsg.io to set up an account and access a 14-day trial. He mentions the Sales professional plan, which includes unlimited access to Fly Message tools and 14 hours of sales prospecting training. Streamline Personalized Messaging Personalized messaging is a cornerstone of effective sales strategy. Yet, it often becomes tedious and time-consuming, making it challenging to scale. Tools like FlyMSG.io help in personalizing messages at scale, thereby significantly reducing time and effort, enhancing productivity, and leveraging the personal touch to drive impactful conversations with potential buyers. Engage Buyers with AI Artificial Intelligence (AI) has revolutionized many aspects, and the sales industry is no exception. AI empowers sales professionals to engage more effectively and efficiently with their potential buyers. Tools like FlyEngage AI and FlyPost, from the FlyMSG family, harness the power of AI, not only offering excellent time-saving solutions but also providing valuable insights into buyer habits, significantly enhancing engagement strategies. Overcome Email Marketing Challenges Email marketing is often fraught with challenges such as low response rates and high spam complaints. But, by incorporating AI-powered tools like FlyMSG.io and adhering to effective strategies, sales professionals can navigate these hurdles. Not only does this enhance email deliverability, but significantly improves engagement rates, driving a higher return on investment and paving the path for successful buyer engagement. The resources mentioned in this episode are: Download FlyMSG.io: Go to the Chrome store or website and download FlyMSG, the free personal writing assistant and text expander application. Try it out: Once you have downloaded FlyMSG, give it a try and see how it can help increase your prospecting engagement with LinkedIn by up to 40%. Increase your sales numbers: Utilize FlyMSG to improve your sales numbers at scale. Use the app to create personalized and engaging messages to your target audience. Create buyer engagement: Use FlyMSG to create buyer engagement by crafting effective and attention-grabbing emails. The app provides templates and suggestions for subject lines, message content, and more. Save time: With FlyMSG, you can save time by using pre-built templates for common sales scenarios. Simply type a few keystrokes and the entire message will be generated for you. Enhance prospecting: FlyMSG.io can help you enhance your prospecting efforts by providing AI-powered suggestions and recommendations. This can help you tailor your messages to specific buyers and increase your chances of getting a response. Drive inbound leads: By utilizing the features of FlyMSG, you can drive inbound leads by creating personalized

Maximizing Success with Digital Sales Referrals: A Guide with Mario M. Martinez Jr., #240 As the world of sales continues to evolve, Digital Sales Referrals have emerged as a powerful tool for driving business growth. This shift from traditional methods towards more modern approaches has revolutionized how we engage with potential customers and generate leads. In this comprehensive guide, you will gain insights into the transition from traditional to modern selling techniques and understand the impact COVID-19 has had on sales strategies. We delve into the concept of digital referrals, emphasizing their importance in making warm introductions. We'll also explore how platforms like LinkedIn can be used effectively for networking and expanding your reach through personal connections. You'll learn about securing successful digital referrals by establishing rapport before asking favors and tactfully expressing intent during communication exchanges. Finally, we'll provide tips on leveraging shared connections using LinkedIn's Sales Navigator tool and crafting strategic follow-up messages that resonate with your target audience. With these insights at hand, you're well-equipped to maximize the benefits of Digital Sales Referrals in your business strategy. The Evolution of Sales Techniques Sales techniques have come a long way in the digital age. Traditional methods are out, and modern strategies are in. It's a whole new ballgame. Transition from Traditional to Modern Selling Methods Gone are the days of face-to-face sales and cold calling. Gone are the days of face-to-face sales and cold calling, now replaced by a digital world where technology is king - from social media networking to email marketing, content creation, and SEO; connecting with customers online has become paramount. Say hello to social media networking, email marketing, content creation, and SEO. It's all about connecting with customers online. Impact of COVID on Sales Strategies COVID-19 turned the sales world upside down. With physical meetings and travel on hold, businesses had to adapt fast. Video calls and emails became the new norm. It's a virtual sales revolution. Research shows that video conferencing skyrocketed during lockdowns. We had to find new ways to connect. Sales pros had to level up their digital game to keep up with the times. Harnessing the Power of Digital Referrals In the digital era, sales techniques have had to adapt. Enter digital referrals. These online recommendations can help you secure new clients and expand your business network. Understanding Digital Referrals Digital referrals are word-of-mouth recommendations made online. They come from satisfied customers, professional contacts, or even friends who believe in your product or service enough to recommend it to others. These endorsements carry weight because they're based on personal experiences and relationships. The process usually involves an existing customer sending a referral link or code to someone else. This person then uses the link when making a purchase or signing up, linking the referral back to its source. Importance of Warm Introductions A warm introduction is more effective than cold outreach methods like unsolicited emails or calls. A recommendation from someone trusted by both parties helps build immediate credibility. Salesforce suggests warm introductions can increase success rates by 80%. In today's interconnected world, leveraging our existing connections for growth opportunities has never been easier, thanks to social media platforms like LinkedIn. Tips For an Effective Digital Referral Strategy: Create Value: Your products/services should provide value so people feel confident recommending them. Nurture Relationships: Maintain good relationships with customers/clients; they're more likely to refer if they've had positive experiences. Simplify Process: Make it easy for people to share about you via links/codes. Reward System: An incentive system encourages more people to participate in referring others to your offerings. These strategies, combined with diligent follow-up actions, can greatly enhance the effectiveness of any digital referral program, leading to increased conversions and overall growth for businesses. Building Personal Connections Online In today's digital age, building personal connections online is as important as in-person networking. The internet has revolutionized the way we communicate and interact with others, providing us with unprecedented access to potential clients or partners worldwide. Using LinkedIn as Your Digital Rolodex LinkedIn, a professional networking platform, serves as an excellent tool for maintaining your business contacts - essentially serving as your digital Rolodex. With over 700 million users globally, LinkedIn is a great way to make contacts in multiple industries and locations. To make meaningful connections on LinkedIn: Create a killer profile that shows off your skills and expertise. Engage regularly by sharing awesome content and joining discussions in industry groups. Send personalized connection requests explaining why you want to connect. Expanding Network Reach through Personal Connections Beyond just adding people on LinkedIn, it's crucial to nurture these relationships. Engage with their posts or reach out directly via messages or emails. You never know when one of these connections might lead to a valuable referral. A study by LinkedIn Sales Solutions revealed that salespeople who excel at social selling are creating more opportunities - they're 51% more likely to hit quota than those who lag behind. This shows how powerful personal connections can be when used in sales strategies. Tips for expanding network reach: Nurture existing relationships: Engage with your current network; comment on their updates or share useful resources related to their field of work. Leverage mutual connections: If you want to connect with someone specific but don't have any direct contact, see if there are any common acquaintances who could introduce you. The key here is authenticity. Genuine interactions will build trust and increase chances of receiving referrals because people prefer doing business with individuals they know and trust. Remember, successful online networking isn't about collecting contacts - it's about planting relations. Key Takeaway: Building personal connections online is essential in today's digital age, and LinkedIn serves as a valuable tool for maintaining business contacts. By creating a killer profile, engaging regularly, and nurturing relationships with existing connections, professionals can expand their network reach and increase the likelihood of receiving valuable referrals. Steps Towards Securing A Successful Digital Referral In this digital age, achieving a referral necessitates more than simply requesting one. You gotta build trust, establish rapport, and express your intent tactfully. Here's how: Establishing Rapport Before Asking For Favors First, butter 'em up. Construct a rapport predicated on reciprocal esteem and comprehension. Engage with their content, join discussions, or slide into their DMs on LinkedIn. People help those they like, so make 'em like you. Expressing Intent Tactfully In Communication Exchanges Now, time to ask for that referral. Be polite, not pushy. Show appreciation, be clear about what you want, and offer something in return. It's all about respect and making your request crystal clear. Show appreciation: Thank them and acknowledge their previous help. Craft your request carefully: Be specific but not complicated. Foster reciprocity: Give back or provide useful info in return. This approach shows respect and makes it clear what you're asking for. Win-win. Tips For Effective Communication On LinkedIn LinkedIn is the place to be for professionals worldwide. To maximize the effectiveness of your LinkedIn presence, craft personalized connection requests. Here are some tips: Personalize connection requests: Don't be generic, make it personal. Engage meaningfully: Comment and message with purpose. Keep it professional yet friendly: Be cool, but not too cool. Check out this article titled "5 Templates That'll Make Writing the Perfect LinkedIn Message Easier" for more help. Remember, it's not just about one referral. It's about nurturing relationships for the long term. Keep 'em beneficial for both parties. Utilizing LinkedIn Sales Navigator For Effective Networking The digital age has transformed the way we do business, and LinkedIn Sales Navigator is at the forefront of this revolution. This powerful tool allows you to tap into your existing network, expand your reach, and secure more referrals than ever before. Leveraging Shared Connections On LinkedIn Sales Navigator Referral programs are essential in today's competitive landscape. With LinkedIn Sales Navigator, you can identify mutual contacts between yourself and potential customers. This feature provides a unique opportunity for warm introductions that make referral marketing programs essential. A referred customer often comes with an inherent level of trust, shortening sales cycles. By leveraging shared connections, you're not only reaching out to new prospects but also strengthening relationships with your existing customers who are making those introductions. Crafting Strategic Follow-Up Messages In addition to identifying shared connections, it’s crucial to craft strategic follow-up messages as part of your referral process. Personalize your messages based on what you know about each prospect from their profile or any prior interactions. Email Marketing Campaigns: Consider integrating email marketing campaigns into your strategy. Provide personalized recommendations tailored specifically for each customer. Remember: people spontaneously sharing information about products they love is one thing; being prompted by well-crafted emails encourages customers even further. Social Media: Don't underestimate the power of social media. Encourage loyal customers to share their positive experiences with your product/service on review sites like Yelp or Google Reviews. Remember, consumers trust online reviews. Customer Service: Ensure that every interaction potential clients have with your company leaves a positive impression. This includes having a well-trained customer service team providing excellent customer service. To maximize success using LinkedIn Sales Navigator (or any other networking platform), always offer incentives when asking for referrals from existing contacts. Motivate them towards action with discounts on future purchases or exclusive access to new products/services. And don’t forget, provide exceptional customer service throughout every stage of engagement to foster long-term loyalty among both current and prospective clientele alike. Key Takeaway: LinkedIn Sales Navigator is a valuable tool for networking and securing referrals in the digital age. By leveraging shared connections, crafting strategic follow-up messages, and offering incentives to existing contacts, knowledge workers can maximize their success in generating sales leads. FAQs in Relation to Digital Sales Referrals Why use referrals in digital marketing? Referrals are a powerful tool in digital marketing because they leverage the trust and credibility established between individuals, leading to higher conversion rates. Learn more about the power of referral marketing. What are the statistics about referrals in sales? Sales statistics show that referred customers have a 16% higher lifetime value and are four times more likely to refer others. Check out these referral marketing statistics. What is a digital referral? A digital referral is an online recommendation from one person to another, often facilitated through social media platforms or email. Learn more about Digital Referrals. What is the referral rate for digital marketing? The average referral rate for businesses using online programs ranges from 2% - 5%. Read this article on Digital Marketing Referral Rates. Conclusion Understanding the evolution of sales techniques and harnessing the power of digital referrals are essential for success in today's business landscape. Build personal connections online through platforms like LinkedIn and secure successful digital referrals to tap into a vast network of potential clients and partners. Utilize tools such as LinkedIn Sales Navigator to enhance networking efforts by leveraging shared connections and crafting effective follow-up messages. Embrace digital sales referrals to expand your reach and generate more opportunities in the modern marketplace.

Consumers have turned into prosumers — that is, professional consumers. Before we buy, we read reviews, ask for advice, and do other forms of research about a product or service. What does this mean for sellers? In practical terms, before you send a message, you'd better know what pages they were on to construe what they are searching for. In the sixth episode of our Human-Centered Connection expert series, Steve Pacinelli and I interview Mario M. Martinez, Jr., CEO and Modern Sales Evangelist at Vengreso, about the art and science of selling to the prosumer. Mario talked with us about: - How people collectively make up the brand - What a prosumer is and how we buy - Where the line between art and science lies in sales - How to communicate that you are interested in others - What chapters interest Mario in Human-Centered Communication Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog. Listening on a desktop & can't see the links? Just search for the Customer Experience Podcast in your favorite podcast player.

Buyer engagement and the methods to sell are now perfectly aligned - and video is the way to leverage this. Mario M. Martinez Jr. covers the why, what and how. An incredibly generous evangelist for modern selling, he shares techniques that can be used immediately to make a difference. But can sales leaders step up to the challenge? Key insights include: making a deep psychological impact; use cases for video; monkey see, monkey do. Connect with Mario on LinkedIn and find your host Fred Copestake at https://linktr.ee/fredcopestake.

Mario M. Martinez Jr. is a highly sought-after Keynote Speaker and one of 20 sales influencers invited to appear in the Salesforce documentary film “The Story of Sales” launched in 2018. He was named 2019’s Top 10 Sales Influencers by The Modern Sales Magazine, 2018’s Top 25 Most Influential Inside Sales Professional, Selling Power Magazine’s 2018 Top Sales Training and Coaching Consultant, and was recognized in 2019 as one of the top Social Media Leaders by The Social Shake Up. He’s been featured in Forbes, INC., Entrepreneur and was formerly a contributor to the Huffington Post. Mario’s current focus is active CEO and Founder of Vengreso.Follow Mario on LinkedIn here: https://www.linkedin.com/in/mthreejr/Learn more about Vengreso here: https://vengreso.com/Follow and connect with the host, Connor Dube: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeLearn the LinkedIn Secrets to Winning More Deals With ANY Target Account and Securing More Sales Meetings With Even the Most Difficult-to-Reach Prospects, Without Hurting Your Company’s Reputation with the 15-Day 6-Figure Sales Pipeline Challenge: www.activeblogs.com/15-day-challengeVisit Active Blogs @ www.activeblogs.com for more FREE B2B Marketing resources, podcasts, and make sure to reach out today for a Marketing Second Opinion to identify where to reduce marketing costs, optimize, or identify new strategies to implement for your business development efforts.

Mario Matinez Jr. is the CEO, Founder, and Modern Sales Evangelist at Vengreso. Vengreso is the only full-spectrum Digital Sales Transformation company. Vengreso helps B2B companies reach 90% of buyers that can't be accessed through traditional outreach.He is also the Executive Producer and Host of The Modern Selling Podcast and a Keynote Speaker.You can reach and find Mario Martinez on the following links below.Website - https://vengreso.com/blog/sales-methodology-that-will-explode-your-sales-pipelineLinkedIn - https://www.linkedin.com/in/mthreejr/You can find many helpful sales tools such as cold templates, etc., on the website. You can also request a connection on LinkedIn, and you can personalize it by sending a video message, etc.If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. If you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Join Our Sales Motivational SMS list by texting Hustle to 424-378-6966. Please make sure to rate and review the show on Apple.

Traditional sales training is dead forever. And good riddance, honestly. Welcome to virtual sales training, which is not just relevant for current events but also cognitively effective. In this episode, I interview Mario M. Martinez, Jr., the Founder and CEO of Vengreso, about his all-virtual sales training program. What we talked about: -We forget 66% of something an hour after we heard it -3 cognitive retention strategies -7 things digital training does that traditional doesn't -3+ bullet points (You can just copy/paste your blog subheadings here, or main points) Check out these resources we mentioned during the podcast: -Mario's podcast, the Modern Selling Podcast -Training modules at Vengreso -Mario's Twitter @M_3jr For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website.

On this week's show, we talk to Mario M. Martinez from Vengreso chatting with Alan all about Modern Sales Strategies on Digital  Mario is the CEO and Co-founder of Vengreso. He spent 84 consecutive quarters in B2B Sales and Leadership roles growing hundreds of millions of dollars in revenue annually. Mario is one of 20 sales influencers invited to appear in the Salesforce documentary film “The Story of Sales” launched in 2018. He was named 2019’s Top 10 Sales Influencers by The Modern Sales Magazin and was recognized in 2019 as one of the top Social Media Leaders by The Social Shake-Up. As a renowned digital sales evangelist, Mario teaches marketing and sales professionals how to develop an engaging personal brand to attract today’s modern buyer using the digital sales ecosystem.  Mario is the host of the popular Selling With Social Podcast. He’s been featured in Forbes, INC., Entrepreneur and was formerly a contributor to the Huffington Post. He’s a highly sought-after Keynote Speaker with brands such as LinkedIn, Cisco and many more. He is also known to open a speech with a Salsa dance.

Are you ready for this? The fight of the century! In the last month, there have been more than 100,000 video views and thousands of comments on LinkedIn debating how sales leaders can best build pipeline with different prospecting methods. Is the phone really dead? Has buyer behavior changed? Is LinkedIn the answer? Can email still be effective? All of these questions plague sales reps and leaders and are debated daily on sales floors across the globe. What is the answer and more importantly what will bring results to solve the biggest challenge in sales – building quality pipeline? Gabe Larsen, VP of Growth at InsideSales.com has taken the stance that the phone is not dead and reps and companies should continue to use it as a tool in their prospecting arsenal. Mario Martinez Jr, CEO at Vengreso argued the phone has its place but using social tools such as LinkedIn must be included. Is one right and the other wrong? Are they both right or both wrong? The answer must be decided and the winner defined and the only way to do it is battle it out. One expert to another, face-to-face, mano-a-mano. In this virtual battle, sales leaders will learn: The seven methods that must be considered in every prospecting situation How leaders can maximize each prospecting method to win a digital sales cadence designed to build pipeline and close more deals

In this episode of the Sales Tips for the Pros show, Mario Martinez Jr. will help you discover how employee advocacy programs at your company can mean better employee engagement, deeper engagement with target markets and can be a catalyst in propelling your sales efforts to the next level.

In this episode of the Sales Tips for the Pros show, Mario Martinez Jr. will help you discover how employee advocacy programs at your company can mean better employee engagement, deeper engagement with target markets and can be a catalyst in propelling your sales efforts to the next level.

In this episode of the Sales Tips for the Pros show, Mario Martinez Jr. will help you discover how employee advocacy programs at your company can mean better employee engagement, deeper engagement with target markets and can be a catalyst in propelling your sales efforts to the next level.

This is probably one of the deepest conversations had on the podcast about LinkedIn Sales Navigator, as told by brand evangelist Mario M. Martinez, Jr., who doesn't work for the company but swears by the product. Martinez, Jr. offers up various ways in which the Sales Navigator tool can retrofit any sales floor trying to utilize both SSI and engagement on social media, as well as slays some of the various misnomers that usually stand in its way for being implemented. To Martinez, Jr., the path to adoption starts with understanding how each person has been trained to use sales tools available, whether that's social selling or cold calling telephone. Martinez, Jr., breaks down some of the stereotypes backing both sales methodologies, taking a top-down approach to changing the mindset of to get sales departments on the right path. Twitter: @M_3jr LinkedIN: https://www.linkedin.com/in/mthreejr