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Explore the true story of Marty Markowitz, whose life was overtaken by his psychiatrist, Dr. Isaac Herschkopf, in a tale of manipulation, trust betrayal, and resilience.We are telling that story tonight, on Terrifying & TrueSupport us on Patreon http://patreon.com/IncrediblyHandsomeContact Us/Submit a Storytwitter.com/WeeklySpookyfacebook.com/WeeklySpookyWeeklySpooky@gmail.comOriginal Theme by Ray MattisMusic by AudioBlocksProduced by Daniel WilderExecutive ProducersRob FieldsMark ShieldsBobbletopia.com Use code WeeklySpooky at checkout for 20% offFind everything at:WeeklySpooky.com
Merriam-Webster's Word of the Day for November 24, 2023 is: nebbish NEB-ish noun Nebbish refers to a timid, meek, or ineffectual person. // Considered a bit of a nebbish by her colleagues, she surprised everyone by speaking up boldly against the proposed changes at the meeting. See the entry > Examples: “[Actor, Paul] Rudd is outstanding, as he toys with his own likability in his performance. Initially, he uses his Paul Rudd charm to persuade Marty [Markowitz, character] and us, that ‘Dr. Ike' is a good man whose goal is to help this poor nebbish. We all get swept up in his promise not to let people use Marty, and he lets his wife and his friends think he's performing a mitzvah by bringing the introverted Marty out of his shell.” — Matthew Gilbert, The Boston Globe, 17 Jan. 2023 Did you know? “It looks like Pa isn't anything like the nebbish Ma is always making him out to be.” Sounds like poor Pa got a bum rap, at least according to a 1951 book review that appeared in The New York Times. The unfortunate Pa unwittingly demonstrates much about the etymology of nebbish, which comes from the Yiddish word nebekh, meaning “poor” or “unfortunate.” In keeping with the term's semantic timidity, its journey from Yiddish to English wasn't accomplished in a single bold leap. In the earliest known English example of the word, it's an adjective meaning “harmless or ineffectual.” That mid-19th century use was joined in the early 20th century by the noun we're familiar with today. Along the way, nebbish has also been used in English as an interjection expressing dismay, pity, sympathy, or regret. The English adjective and interjection are too rare to be included in most general-use English dictionaries, but the noun has made a place for itself in the common lexicon, proving that it's less of a nebbish than the timid and meek types it refers to.
This week we look at the story of Marty Markowitz whose therapist completely took over his life. Even to go so far as moving into his home. The merch store is live! https://designbyhumans.com/shop/CrimeScandal New designs live! If you want to send a one time donation you can use venmo @Psych-Your-Crime You can reach us on Twitter and Instagram at:https://twitter.com/geekflossy Intro is Spy Story from purpleplanet.com The patreon is back up and running with 2 tiers! You can now request crimes! https://www.patreon.com/psychyourcrime
Folge #135 Marty Markowitz fühlt sich irgendwie neben der Spur. Er weiß einfach nicht, was mit ihm in letzter Zeit los ist. Er hat schon unter Selbstwertproblemen und Angstzuständen gelitten. Jetzt mit 38 Jahren fühlt er sich aber überforderter und ausgebrannter denn je. Also geht er zu einem Therapeuten. Und Dr. Ike Herrschkopf versichert ihm auch: "Wenn Sie mein Patient sind, kann ich all Ihre Probleme lösen." Hätte Marty Markowitz damals gewusst, wie diese erste Sitzung sein Leben verändern wird, hätte er die Praxis wohl niemals aufgesucht. In dieser Folge erzählt Leo von den Gefahren, die durch einen übergriffigen, manipulativen Therapeuten ausgehen können. Dr. Isaac Herrschkopf übernimmt langsam die Kontrolle über seinen Patienten. Das geht so weit, dass er ihn schließlich von seiner Familie isoliert und ihn als Sklaven für sich arbeiten lässt. Folgt @mordaufexpodcast auf Instagram & Co. Dort bekommt ihr mehr Infos zum Fall, Fotos, Fakten und Recherche-Einblicke. Und darüber hinaus ganz viele True Crime News. Unsere privaten Accounts findet ihr unter: @leonie_bartsch & @linnschuetze Du möchtest mehr über unsere Werbepartner erfahren? [**Hier findest du alle Infos & Rabatte!**](https://linktr.ee/MordaufEx)
Serial "Psychiatra u boku" na platformie Apple TV + opowiada o toksycznej relacji między psychiatrą i pacjentem. Widzimy, jak przez 30 lat lekarz manipuluje swoim podopiecznym, wykorzystując go finansowo i emocjonalnie. Co ciekawe, to wydarzyło się naprawdę. W roku 2010 dziennikarz śledczy Joe Nocera kupił dom w Hamptons. Sądził, że jego sąsiadem jest psychiatra Isaac Ike Hershkopf. Z czasem jednak zorientował się, że właścicielem posiadłości jest mieszkający w domku gościnnym i wykonujący prace ogrodowe Marty Markowitz. Tak zaczęły się dociekania Joego, w wyniku których powstał podcast "Shrink next door". A następnie serial, tłumaczony jako "Psychiatra u boku".Jak to się stało, że Marty dał się tak zmanipulować? Jakie techniki zastosował Ike? Co robić, żeby nie dać się zmanipulować?
Það er loddaraþema í Heimskviðum í dag. Við hefjum þáttinn á umfjöllun um bókaþjófinn alræmda, sem herjað hefur á rithöfunda og útgefendur undanfarin fimm ár, og fengið hundurði óútgefinna handrita upp í hendurnar. 29 ára gamall Ítali, Filippo Bernardini, hefur nú verið handtekinn grunaður um þjófnaðinn. Guðmundur Björn fjallar um málið og ræðir við Fríðu Ísberg rithöfund, sem var ein þeirra fjölmörgu höfunda sem bókaþjófurinn herjaði á. Bandaríkjamaðurinn Marty Markowitz lagðist inn á sjúkrahús árið 2010. Þegar maðurinn sem hafði verið aðalleikari í lífi hans lengst af kom ekki að heimsækja hann á spítalann byrjaði smám saman að rakna upp flókinn vefur í þrjátíu ára sambands. Sambands sem nú hafa verið gerð skil í vinsælum sjónvarps- og hlaðvarpsþáttum, sem nefnast Geðlæknirinn í næsta húsi. Birta fjallar um málið og ræðir við Margréti Valdimarsdóttur, doktor í afbrotafræði, meðal annars um aðferðafræði þeirra sem einangra þolendur sína frá umheiminum. Heimskviður er fréttaskýringaþáttur sem fjallar á ítarlegan og lifandi hátt um heimsmálin, um allt það sem ekki gerist á Íslandi. Ritstjórar þáttarins eru Birta Björnsdóttir og Guðmundur Björn Þorbjörnsson.
Það er loddaraþema í Heimskviðum í dag. Við hefjum þáttinn á umfjöllun um bókaþjófinn alræmda, sem herjað hefur á rithöfunda og útgefendur undanfarin fimm ár, og fengið hundurði óútgefinna handrita upp í hendurnar. 29 ára gamall Ítali, Filippo Bernardini, hefur nú verið handtekinn grunaður um þjófnaðinn. Guðmundur Björn fjallar um málið og ræðir við Fríðu Ísberg rithöfund, sem var ein þeirra fjölmörgu höfunda sem bókaþjófurinn herjaði á. Bandaríkjamaðurinn Marty Markowitz lagðist inn á sjúkrahús árið 2010. Þegar maðurinn sem hafði verið aðalleikari í lífi hans lengst af kom ekki að heimsækja hann á spítalann byrjaði smám saman að rakna upp flókinn vefur í þrjátíu ára sambands. Sambands sem nú hafa verið gerð skil í vinsælum sjónvarps- og hlaðvarpsþáttum, sem nefnast Geðlæknirinn í næsta húsi. Birta fjallar um málið og ræðir við Margréti Valdimarsdóttur, doktor í afbrotafræði, meðal annars um aðferðafræði þeirra sem einangra þolendur sína frá umheiminum. Heimskviður er fréttaskýringaþáttur sem fjallar á ítarlegan og lifandi hátt um heimsmálin, um allt það sem ekki gerist á Íslandi. Ritstjórar þáttarins eru Birta Björnsdóttir og Guðmundur Björn Þorbjörnsson.
Það er loddaraþema í Heimskviðum í dag. Við hefjum þáttinn á umfjöllun um bókaþjófinn alræmda, sem herjað hefur á rithöfunda og útgefendur undanfarin fimm ár, og fengið hundurði óútgefinna handrita upp í hendurnar. 29 ára gamall Ítali, Filippo Bernardini, hefur nú verið handtekinn grunaður um þjófnaðinn. Guðmundur Björn fjallar um málið og ræðir við Fríðu Ísberg rithöfund, sem var ein þeirra fjölmörgu höfunda sem bókaþjófurinn herjaði á. Bandaríkjamaðurinn Marty Markowitz lagðist inn á sjúkrahús árið 2010. Þegar maðurinn sem hafði verið aðalleikari í lífi hans lengst af kom ekki að heimsækja hann á spítalann byrjaði smám saman að rakna upp flókinn vefur í þrjátíu ára sambands. Sambands sem nú hafa verið gerð skil í vinsælum sjónvarps- og hlaðvarpsþáttum, sem nefnast Geðlæknirinn í næsta húsi. Birta fjallar um málið og ræðir við Margréti Valdimarsdóttur, doktor í afbrotafræði, meðal annars um aðferðafræði þeirra sem einangra þolendur sína frá umheiminum. Heimskviður er fréttaskýringaþáttur sem fjallar á ítarlegan og lifandi hátt um heimsmálin, um allt það sem ekki gerist á Íslandi. Ritstjórar þáttarins eru Birta Björnsdóttir og Guðmundur Björn Þorbjörnsson.
Það er loddaraþema í Heimskviðum í dag. Við hefjum þáttinn á umfjöllun um bókaþjófinn alræmda, sem herjað hefur á rithöfunda og útgefendur undanfarin fimm ár, og fengið hundurði óútgefinna handrita upp í hendurnar. 29 ára gamall Ítali, Filippo Bernardini, hefur nú verið handtekinn grunaður um þjófnaðinn. Guðmundur Björn fjallar um málið og ræðir við Fríðu Ísberg rithöfund, sem var ein þeirra fjölmörgu höfunda sem bókaþjófurinn herjaði á. Bandaríkjamaðurinn Marty Markowitz lagðist inn á sjúkrahús árið 2010. Þegar maðurinn sem hafði verið aðalleikari í lífi hans lengst af kom ekki að heimsækja hann á spítalann byrjaði smám saman að rakna upp flókinn vefur í þrjátíu ára sambands. Sambands sem nú hafa verið gerð skil í vinsælum sjónvarps- og hlaðvarpsþáttum, sem nefnast Geðlæknirinn í næsta húsi. Birta fjallar um málið og ræðir við Margréti Valdimarsdóttur, doktor í afbrotafræði, meðal annars um aðferðafræði þeirra sem einangra þolendur sína frá umheiminum. Heimskviður er fréttaskýringaþáttur sem fjallar á ítarlegan og lifandi hátt um heimsmálin, um allt það sem ekki gerist á Íslandi. Ritstjórar þáttarins eru Birta Björnsdóttir og Guðmundur Björn Þorbjörnsson.
The Shrink Next Door is now an Apple TV+ series with Will Ferrell and Paul Rudd, playing the roles of Marty Markowitz and Ike Hershkopf. Joe Nocera talks with the two actors about what it was like to step into the shoes of two real life people, how they decided which part they were going to play, and what they learned from this wild journey.The Shrink Next Door is now an Apple Original series, starring Will Ferrell and Paul Rudd. Watch now only on Apple TV+ http://apple.co/-TheShrinkNextDoor See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Uma nova pessoa aparece no escritório de Marty e impõe uma nova maneira de fazer as coisas no negócio de Marty.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Marty Markowitz ist begeistert von seinem neuen Therapeuten Ike Herschkopf. Dieser verspricht ihm, aufzupassen, dass ihn nie wieder jemand wegen seines Geldes ausnutzen wird. Als Ikes Ratschläge einen Keil zwischen Marty und seine Schwester Phyllis treiben, greift diese zu drastischen Mitteln.______________________SIMon mobile ist eine neue Mobilfunkmarke für alle, die einfach nur flexibel telefonieren und surfen wollen. Ab 8,99 Euro im Monat bekommt ihr 8 Gigabyte, eine Allnet-Flat in alle Netze und dazu auch noch Top-D-Netz-Qualität.Das Beste ist, ihr könnt monatlich kündigen.Das neue Angebot gibt's nur online unter: simon.link/Therapeut - einfach dem Waschbär und Werbegesicht Simon folgen.Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.
Ed Peavy founded Democratic direct mail firm Mission Control and is rightfully known as one of the good people in the business. In this conversation, Ed talks why after working a few weeks on the Hill he knew it wasn't right for him, his early campaign days including on the legendary Harris Wofford Senate race in Pennsylvania, and then starting a small direct mail firm that has become one of the most successful in politics. Great conversation with Ed with lots of practical tips about the mechanics of campaigns, the art of mail, running a political business, and much more. IN THIS EPISODE…Ed grows up in the Beltway and has a closer-than-you'd-think connection the Iranian Hostage Crisis…The first political race Ed remembers…Ed's brief time working as a Hill staffer…and when he realized it wasn't for him…The congressional race Ed worked on that changed his professional path…Ed learns a lot on the legendary Senate special election to elect Harris Wofford in PA…Ed's thoughts on what separates good campaign managers from the pack…Ed's path to consulting and direct mail…Ed makes the decision to start Mission Control direct mail…The story behind the name “Mission Control”…The story of a rival candidate hiring Ed after being attacked by Ed's mail…The key races that helped put Ed and Mission Control on the map…Ed breaks down his process of building his professional network…Ed's 101 on how campaigns and candidates should utilize direct mail…Ed talks the the work Mission Control did in the GA Senate races to flip the Senate majority…The thing that some people do that drives Ed “the most nuts” in the business…Ed breaks down who is and isn't a good fit to work in direct mail…Ed weighs in with his tips on deeply controversial travel questions…AND John Anderson, Tom Andrews, Melissa Bean, Paul Begala, Tim Bishop, Richard Bolling, Joe Brennan, James Carville, Jimmy Carter, Dante Fascell, Gerald Ford, Sam Gejdenson, Felix Grucci, Martin Hamburger, Maren Hesla, Brian Joyce, Stephen Lynch, Jim Maloney, Marty Markowitz, Joe Moakley, Dennis Moore, Connie Morella, Adnaan Muslim, Steve Murphy, Jon Ossoff, Claude Pepper, RAGBRAI, Ronald Reagan, Nelson Rockefeller, Olympia Snowe, Tom Suozzi, terrible headlines, Dick Thornburgh, upset landslides, Alan Wheat, Anthony Weiner,…& more!
Chris --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/wingspan/message Support this podcast: https://anchor.fm/wingspan/support
In this episode, Ofer speaks with Carlo Scissura, President & CEO of the New York Building Congress. Carlo was recently appointed Chair of the NYC Mayor’s committee in charge of evaluating the plan to fix the crumbling BQE. He has been a key player during Brooklyn’s redevelopment and construction boom over the last two decades. Born and raised in Bensonhurst, Carlo is truly rooted in Brooklyn and his career has reflected so. From real estate attorney in Dyker Heights, to chief of staff to the larger than life Brooklyn borough president, Marty Markowitz and then head of the Brooklyn Chamber of Commerce, his story is one of passion for NYC’s most exciting borough.
Marty Markowitz had his share of problems. His parents had recently died. He had troubles at work. A failing relationship. He needed someone to help him through this rough patch in his life. So he decided to get some professional help from a psychiatrist. What he did not count on, was what happened in his life over the next twenty-nine years. This is a story about power, control, and turning to the wrong person for help. Listen now at bloomberg.com/shrinknextdoor
Marty Markowitz had his share of problems. His parents had recently died. He had troubles at work. A failing relationship. He needed someone to help him through this rough patch in his life. So he decided to get some professional help from a psychiatrist. What he did not count on, was what happened in his life over the next twenty-nine years. This is a story about power, control, and turning to the wrong person for help. Listen now at bloomberg.com/shrinknextdoor
Marty Markowitz had his share of problems. His parents had recently died. He had troubles at work. A failing relationship. He needed someone to help him through this rough patch in his life. So he decided to get some professional help from a psychiatrist. What he did not count on, was what happened in his life over the next twenty-nine years. This is a story about power, control, and turning to the wrong person for help. Listen now at bloomberg.com/shrinknextdoor
Marty Markowitz had his share of problems. His parents had recently died. He had troubles at work. A failing relationship. He needed someone to help him through this rough patch in his life. So he decided to get some professional help from a psychiatrist. What he did not count on, was what happened in his life over the next twenty-nine years. This is a story about power, control, and turning to the wrong person for help. Listen now at bloomberg.com/shrinknextdoor
Marty Markowitz had his share of problems. His parents had recently died. He had troubles at work. A failing relationship. He needed someone to help him through this rough patch in his life. So he decided to get some professional help from a psychiatrist. What he did not count on, was what happened in his life over the next twenty-nine years. This is a story about power, control, and turning to the wrong person for help. Listen now at bloomberg.com/shrinknextdoor Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Marty Markowitz had his share of problems. His parents had recently died. He had troubles at work. A failing relationship. He needed someone to help him through this rough patch in his life. So he decided to get some professional help from a psychiatrist. What he did not count on, was what happened in his life over the next twenty-nine years. This is a story about power, control, and turning to the wrong person for help. Listen now at bloomberg.com/shrinknextdoor
Marty Markowitz had his share of problems. His parents had recently died. He had troubles at work. A failing relationship. He needed someone to help him through this rough patch in his life. So he decided to get some professional help from a psychiatrist. What he did not count on, was what happened in his life over the next twenty-nine years. This is a story about power, control, and turning to the wrong person for help. Listen now at wondery.fm/wine
Marty Markowitz had his share of problems. His parents had recently died. He had troubles at work. A failing relationship. He needed someone to help him through this rough patch in his life. So he decided to get some professional help from a psychiatrist. What he did not count on, was what happened in his life over the next twenty-nine years.This is a story about power, control, and turning to the wrong person for help. Listen now at wondery.fm/sideways
Marty Markowitz had his share of problems. His parents had recently died. He had troubles at work. A failing relationship. He needed someone to help him through this rough patch in his life. So he decided to get some professional help from a psychiatrist. What he did not count on, was what happened in his life over the next twenty-nine years.This is a story about power, control, and turning to the wrong person for help. Listen now at wondery.fm/
marty markowitz is the brooklyn borough president and put quite simply he is quite a pro-brooklyn person. he loves his job but because of term limits, he has to move on. the big question is….will he run for mayor?
“No man lives his image.” -Gil Hodges“As a Marine, one of Brooklyn’s beloved Boys of Summer, and the manager of the Miracle Mets, Gil Hodges lived a great American life, though one cut too short. In these pages you understand how Hodges defined what it meant to be a role model in a golden age." -Tom Verducci, senior writer for Sports Illustrated“Zachter brings the same grace and precision to the page that Hodges brought to first base at Ebbets Field and with methodical research, insight, and pure affection gives life to the man behind the astounding stats.” -Marty Markowitz, former Brooklyn Borough president“Whether focusing on Hodges the Hoosier, the marine on Okinawa, the home run-hitting slugger, or the Brooklynite on Bedford Avenue, Mort Zachter has given us Gil, right down to the nub of his Marlboro.” -Bob McGee, author of The Greatest Ballpark EverListen in to Mort Zachter's appearance in the Clubhouse on a snowy March evening and you’ll understand the warm praise...
Brooklyn Borough President, Marty Markowitz reminisces about his work for the people in the borough he loves. The Flatbush Tenants Council, tourism, affordable housing, Atlantic Yards, Loew's Kings, economic growth, Summer Concerts: he's Mr. Brooklyn.
Baruch College School of Public Affairs and Peter F. Vallone, Sr. Lectures present a panel discussion on whether the Offices of Public Advocate and Borough President should be strengthened or eliminated. The panel speakers include: Mark Green, Public Advocate 1994-2001; Kenneth Knuckles, Vice Chair, NYC Planning Commission; Eric Lane, Director, 1989 Charter Revision; Marty Markowitz, Borough President, Brooklyn. The event takes place on June 2, 2010, moderated by Peter F. Vallone Sr., former NYC Council Speaker.
Baruch College School of Public Affairs and Peter F. Vallone, Sr. Lectures present a panel discussion on whether the Offices of Public Advocate and Borough President should be strengthened or eliminated. The panel speakers include: Mark Green, Public Advocate 1994-2001; Kenneth Knuckles, Vice Chair, NYC Planning Commission; Eric Lane, Director, 1989 Charter Revision; Marty Markowitz, Borough President, Brooklyn. The event takes place on June 2, 2010, moderated by Peter F. Vallone Sr., former NYC Council Speaker.
We're back in Brooklyn this week with our investigation into Atlantic Yards, the largest development project in Brooklyn's history where the new Nets basketball stadium is currently being built. Billy Eugene Jones plays a homeowner who lived in the footprint, talking about the process of negotiating with Forest City Ratner, the developer. Marsha Stephanie Blake plays City Council Member Letitia James and Atlantic Yards opponent. Sam Breslin Wright plays Brooklyn Borough President, Marty Markowitz, and Billy Eugene Jones returns to sing "The Circle Song" by Michael Friedman.For more, please visit http://www.thecivilians.org.To leave a comment, please visit The Civilians' blog http://blogforthecivilians.blogspot.com/!no
This week on a very special We Dig Plants Alice and Carmen sit down with Brooklyn borough president Marty Markowitz. The gang discussed designing, maintaining, and adding green spaces in Brooklyn; the over 300 community gardens in Brooklyn; roof gardens; waterfront parks; and of course the newly renovated Coney Island! Tune in for a look at how Brooklyn has blazed trails for community green spaces in the past, present, and future. This episode was sponsored by Hearst Ranch: purveyors of grass-fed beef from the California coast.
Marty Markowitz. Know the name? I thought not. Marty is the borough president of Brooklyn, one of New York City's five municipal corporations. His domain stretches nine miles by eight. Marty's not even a mayor, yet more people live under his authority than lived in the whole of America in 1776.* Mathematics would argue that Marty is therefore more important than George Washington. There's a limit to the accuracy of math and we exceed this limit when we attempt to correlate numbers that have no correlation. Like we do every day when we try to justify our marketing decisions. Qualitative data, quantitative data and metrics prove the superiority of Marty Markowitz over George Washington: 1. Marty's citizens are better educated, enjoy a higher standard of living and a longer life expectancy than citizens under George Washington. 2. Marty's citizens are happier than George Washington's, evidenced by the fact that they are less prone to armed insurrection. 3. Marty's domain is networked with efficient bridges, streets and roads. George Washington's domain was undeveloped, inefficient and underutilized. 4. Marty's domain generates a profoundly higher Gross Domestic Product than the domain managed by George, even after adjusting for inflation. Marty is able to do this even though George governed a landmass 11,528 times larger than the landmass governed by Marty: 72 sq. miles vs. the 13 colonies – 830,000 sq. miles ceded by Britian at the conclusion of the armed insurrection instigated by Washington. 5. Divide the Gross Domestic Product of Brooklyn by the 72 square miles of Brooklyn and any reasonable person will be forced to acknowledge that Marty Markowitz is not only a better leader than George Washington, he is in fact the greatest leader the world has ever known. Welcome to the world of Marketing Research, where tangentially relevant data is conjoined to logically support a fallacious premise chosen in advance. TRANSLATION: “Welcome to the world of Marketing Research, where figures lie and liars figure.” Is it possible to gather relevant, reliable data and use it to help us make profitable marketing decisions? Absolutely. In fact, Wizard Academy is gathering the most highly paid marketing research professionals on earth to teach you how to accurately measure what really matters and then use that information to take your business to the next level. If you're a marketing professional who believes you're far too savvy to be fooled by data, we beg you NOT to bring a client with you to this class. Our goal is to lift your understanding to a higher level. This will happen. You will learn astounding new things. Valuable new things. Revolutionary new things. We don't want to create a situation where you feel a need to defend your old ideas. If you bring a client, it's going to be awkward when some of your old beliefs are disproven. Here's who we're hoping to bring together: 1. John Davis conducted the research that led to a number of the most successful ad campaigns in the history of marketing. Hear the backstories of these campaigns from John, himself. Learn from this master of masters how to avoid the seductive mistakes commonly made by researchers and numbers crunchers. (We have video of John Davis in the rabbit hole. Click the Marty Markowitz photo at the top of this memo to enter. Say Hi to Alice for me.) 2. Mark Huffman is Integrated Production Manager (of advertising) at Procter & Gamble, the largest advertiser on earth*. When Mark first came to the academy nine years ago, he told me about the research culture at P & G: “In God we trust. All others bring data.” With 26 years of P & G experience – whose ad budget is nearly 5 billion dollars a year – Mark isn't guessing or simply repeating what he's been told. Mark is a BIG boy among BIG boys. 3. Jeffrey Eisenberg