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What do you think of this podcast? Please give it a review! Thank you!Embarking on an ethical odyssey, host Peter Woolfolk engages with PRSA board members Michelle Egan and Dr. Cayce Myers to examine the delicate interplay between AI advancements and moral directives in public relations. Prepare to navigate the terrain of AI tools, such as ChatGPT and AI avatars, with a compass set firmly on maintaining transparency and verifying AI-generated content. Their dialogue ventures into the realm of responsibility as we tackle the thorny issues of AI-driven misinformation and the frameworks necessary to empower PR professionals to wield these powerful tools without losing their ethical bearings.Venturing further, we confront the hidden crevices of AI privacy and security concerns, discussing the nuances of navigating client confidentiality against the backdrop of fierce industry competition. Through our exploration, we illuminate the varying degrees of openness in AI platforms and the potential hazards they present, from the exposure of personal details to the safeguarding of proprietary data. We share resources from prsa.org and advocate for hands-on experience with AI to fortify one's understanding of its capabilities—all while thanking our insightful guests, Michelle Egan and Cayce Myers, for their enlightening contributions to this pivotal discussion. We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to orApple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.Support the Show.
An episode about the profession of public relations for the practitioners who make it one of the most exciting fields to work in. In this episode, a discussion about the future of the public relations industry with Michelle Egan, APR, Fellow PRSA, and the current Board Chair of PRSA. Boasting over three decades of communication experience, Michelle brings a substantial depth of understanding to the evolving PR landscape. Our conversation covers the significant changes currently shaping the industry, delves into the critical role of PRSA in steering professionals through these dynamic times, and examines the strategic plans that are charting the path forward. This episode is a treasure trove of insights for anyone in the field of public relations, from those just starting their journey to seasoned veterans. Join us as we explore the future of PR, discussing how to effectively navigate the challenges and seize the opportunities within this ever-changing industry.Learn more about the Public Relations Society of America (PRSA), the nation's leading professional organization serving the communications community.More from Molly McPherson: Join PR Confidential on Patreon Getting flamed on Social Media? I can help you. Click here for Crisis Communication Support. Linktree Instagram TikTok Twitter/X YouTube Facebook Listen and Subscribe to Apple Podcasts Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis - Audio Book © 2024 Indestructible PR Podcast
Ethical Voices Podcast: Real Ethics Stories from Real PR Pros
In November 2023, PRSA issued new ethics guidelines titled “The Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners”. Michelle Egan, the 2023 National Chair of PRSA and Mark Dvorak, the 2023 Chair of PRSA's Board of Ethics and Professional Standards discuss the AI guidelines and more.
In this episode we cover the turmoil at OpenAI, AI vetting PR pitches, and the newly-released Guidelines, Tips, and Best Practices for using AI from PRSA. Let us know what you think at soloprpro.com. Transcript Karen Swim (00:04): Thank you for joining us for this episode of That Solo Life, the podcast for PR pros and marketers who work for themselves, people like me, Michelle Kane, with VoiceMatters and my wonderful co-host, Karen Swim of Solo PR Pro. Hi, Karen, how are you? Karen Swim, APR (00:20): Hello, Michelle. I'm doing great. How are you doing? Michelle Kane (00:24): Doing well, doing well. We're coming on this episode after Thanksgiving, so we hope all of you had a really terrific holiday with your family and friends and got to relax a little bit and are easing your way into the return to the workplace. Karen Swim, APR Except this year, was it really Thanksgiving or was it just pre-Christmas? Because in my neighborhood, people skipped right to Christmas before Halloween was even over. So I am surrounded by lit up subdivisions and Christmas lights. Not that they set it all up because the weather was nice, which would be smart, but they actually just pulled the trigger some people in as well. The weather was good. They just go ahead and set up all the outside stuff and then turn it on for Thanksgiving. No, no, no, not this year. We have full on Christmas here in Michigan, and that was before Thanksgiving, long before Thanksgiving. So I'm thinking Thanksgiving is, it's really losing its way. Michelle Kane (01:35): Yeah, it is. I mean, thankfully we have parades in football to keep us in check, but it is strange because I consider myself a pretty flexible Gen Xer, but there are certain societal cues that I need and some that I miss. So you have to have, the stuffing has to digest before I pull out the red and the green and the yellow and the blue and all that stuff. Back in the day, the Jerry Lewis telethon final tote had to happen before I would set foot back in my school. None of that happens anymore. It's Karen Swim, APR (02:09): Anything happens anymore, and I'm feeling like Thanksgiving is, it's going to go the way of Pluto. It's going to get demoted, Michelle Kane (02:17): Although Karen Swim, APR (02:17): It's going to come to be known not as Thanksgiving, but as carb loading for Black Friday. I don't know. Michelle Kane (02:24): Yeah, yeah. Well, yeah, I think everything's faster. I mean, we've seen the online sales early Black Friday, but in a way that's good. I am seeing, I can't give you the list, but it's nice to see that some big box stores are having sanity, sanity has prevailed. They're either not opening on Thanksgiving or they're having relatively, I don't want to say decent, but their hours aren't too wild. But yeah, it's weird days. Weird days. Maybe it speaks to our general anxiety as a society. Let's just get it done. Karen Swim, APR (03:01): This could be, was the thought sparked by the great toilet paper raid of 2020? I don't know. Is that where it all started to turn? Michelle Kane (03:10): Hey, I don't know. I don't know but that would speak to my inner Girl Scout. Be prepared. Karen Swim, APR (03:16): This is true. So why not have Black Friday four weeks ahead of schedule so that the planners and the preppers could make sure that they got everything that they need on sale. Michelle Kane (03:28): That's right. Karen Swim, APR (03:29): Someone else, before it's all gone. Michelle Kane (03:31): I will say if you are still eating your tuna fish from 1999, please don't. Well, in the name of prepping, I don't know if this segue is terrible, but there's been some activity. I know this is shocking in the world of AI, artificial intelligence, especially as it touches upon our profession, by the time this hits your podcast queue, not sure where the situation with OpenAI is going to be because it seems to be every day there's something new happening. But recently, the board ousted the chair, and now some of the board, the employees are signing petitions to bring him back. And as someone pointed out on the news today, such an influential change-making organization in the hands of the number of people you can count on two hands, not a great thing. Karen Swim, APR (04:40): Well, it's interesting from so many perspectives, it is huge in the world of AI because when there's that type of a shakeup, so Sam Altman, the CEO was ousted, as you said by the board, but then some other key members, I guess left and then they appointed an interim, and then Microsoft hired Sam, but then there was a push to bring Sam back, and Sam I think was part of that push. And the whole thing is just weird. For users of OpenAI. It does make you take a step back because first of all, when the CEO is ousted by the board, sometimes those are due to concerns that don't speak to the product or the quality, but it does make you pause and wonder if you can trust the product. When there's this level of turmoil at that level, it really does make you think about that. Is this really something that I should continue to use? Can I have faith in it? And AI is so, it's growing so fast and things are changing so quickly, and so it brings a level of hesitancy that I don't think that the company really needed, and who that heck knows where it's all going from here. It's been a day-to-day drama. Michelle Kane (06:03): Yeah, it really has. Well, for me, it seemed to come out of nowhere because I'm not exactly paying attention to that company 24/7, but I thought, wait, what? What? Yeah, and what will that mean for the future of AI? But we have also learned that PRSA has a little something to say about the future of AI, at least in our practice. They have released a document on the ethics of using AI in your writing within our industry of public relations, which is a nice thing to have. Karen Swim, APR (06:39): That is a great thing to have. By the way, again, this could change again, but OpenAI named three interim CEOs in three days. So I'm feeling like if you have solely been relying on ChatGPT, you might want to just add some other tools to the mix because this is not giving stability vibes. Michelle Kane (07:05): No, no, it is not. But yeah, if you have been wondering or concerned about the ethical use of AI in your everyday practice or as a whole, we will put the link in our show notes. But please do head over to PRSA.org. It is a 10-page document and just lays out potential risks, ethical challenges. Like I said, we're going to put it in our show notes, but it really does lay out the ethical risks and best practices, which is what we all need, because let's face it, this tool is here to stay in so many ways. And as we've said many times on this podcast, it's best to get to know it, get good at it in an ethical manner, because it's really going to help you to not only stand out, but to be competitive as we move forward. Karen Swim, APR (08:15): And shout out to Michelle Egan, who is the 2023 PRSA chair, and Mark Dewar, who is the best man ever, I adore Mark and have had the pleasure of serving with Mark. They headed up this effort, and I know that the people behind this are so thoughtful, and it's cool that it doesn't look like you have to log into PRSA. So even if you are not a PRSA member, you should be able to grab this resource, which I think is a thing we do need to pay attention to. And a nice resource, thank you so much PRSA for providing that, for leaving the way as well as to other organizations who have really taken this seriously and outlined some guidelines for communication professionals. Michelle Kane (09:12): Yeah, absolutely. Absolutely. And then there's the other blip on the radar of AI, which is pretty significant. I know, Karen, you had discovered there's some developments regarding AI in pitching stories. Karen Swim, APR (09:30): Yeah, apparently. So, AI, not human beings, may be reading your pitches, which is a little demoralizing considering how hard we all work to craft those personalized targeted pitches. And so media relations is really becoming very different these days. You even have resources that used to be great for aligning sources and reporters that are now not even being vetted and verified, and I'll go ahead and call them out. It's HARO specifically. Michelle Kane (10:15): So that's a thing. Karen Swim, APR (10:15): It really has kind of become, I've not really paid attention to HARO's in quite some time because they don't verify the sources. And you do see a lot of content shops and SEO specialists - nothing wrong with SEO specialists. However, when you are working on behalf of clients, you're looking for something different. You're using HARO as a source to really support your thought leadership efforts. And so some of these publications are not always that, and so you're looking for more editorial. And so that's really, it's just an interesting and somewhat concerning use of AI when you don't have humanity involved in these decisions. But at the same time, I'm seeing a lot of journalists move over to the content side because let's face it, journalists are not really being paid the amount of money that they should for their talent. And I still, I don't know about you, but I still get so excited when I read a piece by a journalist in a publication that really allows them to exercise their craft. And the writing is so sharp, and sometimes the things are so beautifully written and so deeply investigated and researched that it just still makes me excited. I am also sad that there's not more of that, that is no longer the norm, but it is really exciting when you have journalists at a publication who really get to do what they do best, which is right. Investigate, really present all sides of an issue. I love that. I love it. Whether it's about a societal problem or politics, I just really still enjoy good old fashioned, great writing, and I don't want to see that disappear. Michelle Kane (12:02): Right? And it's our loss as a society that is not valued. And I don't know, there's so many moving parts these days and people's lives, we just whizz along. And I don't think people, it's not to say they're ignoring it or that they're making a wrong decision, but guys, well, I know preaching to the choir, but people in general have got to value our journalists and demand it. Demand it. So that's why we say things like, subscribe to your paper. You may not appreciate it, but then when you realize you don't know what's going on in your community, oh, who used to do that? Oh, that boring old paper that I used to slag off on. Karen Swim, APR (12:51): So very true. And journalists are continuing to be under attack, which in 2023, moreso for being truthful, but we need them. We need unbiased professional reporting. But you know what? We also need journalists outside of that realm of really holding us accountable of telling our stories and writing history. They're so good at that. Even I read a journalist tribute to Matthew Perry following his death, and it stuck with me. And I thought, wow, we need people who have this gift, who have this talent, who love this job that they do, who to speak these words in a way that not everyone can speak them. And I don't want to lose that. I'm sorry. And thank God for the Hollywood writers fighting for their right to exist with ai. They're not eliminating ai, but they also were able to bring out their role and fight for their rights and get what they wanted. We can coexist with ai, but I don't want AI to take over. Michelle Kane (14:13): Agree, agree. We need to maintain the humanity of it, because if that's lost, what's really, what's the point of our existence? Was it Winston Churchill? Back in World War II. He said, if we don't keep the arts and things alive, then what are we fighting for? So definitely, and we'll put sports writers in there. I've got to tell you, sometimes a beautifully written article, like if it's a championship or something, sports writers can make me cry. There is a special romance to sports writing that is often underappreciated. Karen Swim, APR (15:00): Completely agree. Completely agree with you. We are not talking about sports broadcasters though, however, who may up their sideline commentary. Can we not talk about that? Michelle Kane (15:11): Yes. No, we are not talking about that. No. No, we are not. Karen Swim, APR (15:17): We don't talk about Bruno, and we're not talking about sports broadcasters today, but maybe on another day we will address that Michelle Kane (15:24): Issue. Agree? Yes. Yes. Keep it real people. You know what? We're going to find out Karen Swim, APR (15:32): 100%. Michelle Kane (15:34): We always, oh my goodness. Well, we wanted to let this digest along with your holiday meals, so we kept it short and sweet today, and we hope you got some value out of this. And if you did, please share it. I was going to see if you did not, what if you did, please do share it around and hit us up at soloprpro.com. Let us know what you want us to talk about. What can we dig into and talk about in a future podcast? But until next time, thanks for listening to That Solo Life.
In 1917 the US Government found a unique way to reach a mass audience before mass media even existed. Movies. When projectionists needed to change the reel mid-movie, that took about four minutes. That was the perfect window of time to deliver a patriotic message and support an effort that ultimately changed the world.The four-minute speeches used an old tool (speeches) but embraced a newer technology (movies). And the true brilliance of the delivery was finding that window of time when people were most likely to listen.In this episode we speak with the chair of the Public Relations Society of America (2023) Michelle Egan, exploring the modern role of communications professionals as we embrace emerging artificial intelligence. And we look at how the role might change over the next 50 years as technologies continue to evolve. Listen For: 5:22 The adoption and perception of AI tools7:13 Ethical considerations in AI12:10 The evolution of the PR professional15:29 The future of PR and professional communicationsGuest: Michelle Egan, APR, Fellow PRSA, 2023 PRSA ChairLinkedIn | Facebook |Instagram | X | PRSA | PRSA Code of EthicsRead Michelle's editorial “How Important is it for Your Organization to Have a Code of Ethics?”Rate this podcast https://ratethispodcast.com/storiesstrategiesLeave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Connect with usLinkedIn | X | Instagram | You Tube | Facebook Hey, we're on Threads under Stories and StrategiesRequest a transcript of this episodeSupport the show
The new PM in the UK has had a lot on his plate, and he's getting a lot done. We chat with Michelle Egan to sort out the deal with the EU regarding trade and Northern Ireland, as well as how the new PM is faring politically.
Michelle Egan, 2023 PRSA Chair, returned to the show to join us for Episode 24 of PR Profiles. On this episode, Michelle proudly shares PRSA's new three-year plan, which has a powerful North Star of "a community of ethical communications professionals building for tomorrow today." The plan is anchored on three pillars: Build, Influence, and Evolve, which will guide creation of an innovative, influential community committed to ethical practices. -- Head over to www.agilitypr.com/prprofiles for the full show notes. -- Follow Agility PR Solutions on Twitter or LinkedIn. Follow PRSA on Twitter or LinkedIn. --- Send in a voice message: https://podcasters.spotify.com/pod/show/agility-pr-solutions/message
The latest guest on The PR Week is none other than the 2023 chair of PRSA and chief communications officer at Alyeska, Michelle Egan. She talks about living and working in Alaska, and the direction she has planned for the industry body for 2023. Plus, she discusses the biggest marketing and communications news of the week, including: -The World Economic Forum in Davos and the Edelman Trust Barometer 2023; -Donna Imperato's retirement from BCW; -Jim O'Leary's transition from Edelman to Weber Shandwick; -Dave Samson replacing O'Leary at Edelman; -Ketchum's new COO and CFO; -New York University's study on whether PR's workforce is too liberal Follow us on Twitter: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek.
Hear from Michelle Egan, Chief Communications Officer at Alyeska Pipeline and upcoming 2022 PRSA Chair-elect on the importance of honing your role as a strategic advisor, the value of continued learning, and her exciting new role with PRSA. We're excited to have her join us for Episode 5! -- Head over to https://www.agilitypr.com/prprofiles/ for the full show notes -- Follow Agility PR Solutions on Twitter: https://twitter.com/AgilityPRS Follow PRSA on Twitter: https://twitter.com/PRSA Follow Alyeska Pipeline on Twitter: https://twitter.com/AlyeskaPipeline --- Send in a voice message: https://anchor.fm/agility-pr-solutions/message
In this episode, Stevie Wildcard and Anthony are visited by the absolutely wonderful Michelle Egan! We discuss the great war of emus vs. ostriches (Spoiler alert: Anthony can't say "emu"), we talk about scandalous children's books, laugh through a new Pitches Get Stitches segment, and try to decide if Stephen and Anthony would have sex with their evil counterparts. This one ran long because we were having a lot of fun talking to our friend Michelle! She is incredible and was so kind to let us ramble on about nonsense with her! You can find her and her work at: https://www.authormichelleegan.com/ https://twitter.com/MichelleEgan84 We also mention: The Happiness Frequency, which you can find at https://open.spotify.com/show/2xAVrNhprgOyPNWW5oV5kF You can always find us at: www.facebook.com/groups/wehaveissuespodcast www.twitter.com/wehaveissuespod www.twitter.com/ostrichcolonyco www.twitter.com/anthonylafauci
In this episode, Stevie Wildcard and Anthony are visited by the absolutely wonderful Michelle Egan! We discuss the great war of emus vs. ostriches (Spoiler alert: Anthony can't say "emu"), we talk about scandalous children's books, laugh through a new Pitches Get Stitches segment, and try to decide if Stephen and Anthony would have sex with their evil counterparts. This one ran long because we were having a lot of fun talking to our friend Michelle! She is incredible and was so kind to let us ramble on about nonsense with her! You can find her and her work at: https://www.authormichelleegan.com/ https://twitter.com/MichelleEgan84 We also mention: The Happiness Frequency, which you can find at https://open.spotify.com/show/2xAVrNhprgOyPNWW5oV5kF You can always find us at: www.facebook.com/groups/wehaveissuespodcast www.twitter.com/wehaveissuespod www.twitter.com/ostrichcolonyco www.twitter.com/anthonylafauci
In this episode, Fredrik Erixon talks to Michelle Egan, Professor and Jean Monnet Chair ad personam of the School of International Service at the American University and author of the book Single Markets: Economic Integration in Europe and the United States. Their discussion...
Michelle Egan comes back to the Wilson Center studio to break down the results of the election in the UK, and what that means for the US going forward.
Ethical Voices Podcast: Real Ethics Stories from Real PR Pros
Michelle Egan, the chief communications officer of the Alyeska Pipeline Service Company discusses a number of key ethical issues including: • Who owns the work you create at a company? And what do you do when a former co-worker asks for it? • What to do when your company’s equipment causes the death a Middle schooler? • Fighting the attack on the free flow of information • How do you balance privacy with transparency?
Knowledge@Wharton on Business Radio is featuring an interview series this month called “2019: A Look Ahead” and begin with a look at Brexit, the United Kingdom's move to leave the European Union. Prime Minister Theresa May had worked out a deal with the EU but couldn't get a majority within her own party to support it, particularly among the hardline “Brexiteers.” A new vote is expected in the coming weeks. Host Dan Loney talks with Brendan O’Leary, Political Science Professor at the University of Pennsylvania, and Michelle Egan, Professor in the School of International Service at American University and Global Fellow at The Wilson Center, to discuss the current trajectory of Brexit in 2019 on Knowledge@Wharton. See acast.com/privacy for privacy and opt-out information.
Michelle Egan and Kim Donegan, Recruitment & Sourcing Specialists at Edwards Lifesciences, explain how they've taken on the employee referral program, live events, and have prioritized hiring by grouping hires into "Job Families"
On the eleventh episode of Creative Spectator, resident music-nerd Ben takes a look at the worst of this weeks music-related click-bait articles, chats with bestie Michelle Egan about the recent Radnor & Lee East Coast Tour & sings the praises of Pusha T, Wax Idols, Parquet Courts and The Brian Jonestown Massacre. Creative Spectator Podcast Music Playlist: https://itunes.apple.com/au/playlist/creative-spectator-podcast-playlist/pl.u-qxylEMBtRpG73v Music Credits Intro/Outro: Bones by Thee Irma & Louise http://freemusicarchive.org/music/Thee_Irma__Louise/White_Hell/01_Bones https://creativecommons.org/licenses/by-nc/4.0/ Gig Intro: Road Trip by Scott Holmes http://freemusicarchive.org/music/Scott_Holmes/Road_Trip_Indie_Rock/Road_Trip_1506 https://creativecommons.org/licenses/by-nc/4.0/ Interview Background Tune: Let's Go Brooklyn (Instrumental) by Luck & Doc http://freemusicarchive.org/music/Luck__Doc/Lets_Go_Brooklyn_Maxi_Single/05_-_Lets_Go_Brooklyn_Instrumental https://creativecommons.org/licenses/by-nc-sa/4.0/ Recommendations Intro: Metronome (feat. gLiq) by 4di http://freemusicarchive.org/music/4di/Pulver/07_Metronome_feat_gLiq https://creativecommons.org/licenses/by-nc-sa/3.0/
Northern Ireland's border with the Republic of Ireland is a major issue as Brexit negotiations continue. The customs union has become a important aspect to Prime Minister Theresa May's dealings with the House of Lords and with the European Union. Host Dan Loney talks with Brendan O'Leary, Lauder Professor of Political Science at the University of Pennsylvania, and Michelle Egan, Professor in the School of International Service at American University and Global Fellow at the Wilson Center, to discuss the latest in the impending Brexit on Knowledge@Wharton. See acast.com/privacy for privacy and opt-out information.
Michelle Egan shares her Paparazzi story with us along with some tips to have a rockin’ Paparazzi business while also having a busy life! You won’t want to miss this power-packed episode! For all the show notes, call images, resources, challenges, Paparazzi images, graphics, memes and more visit PapaRockStars.com. This Paparazzi Accessories Team Training Podcast is brought to you by PapaRockStars.com and Awnya Boam (consultant # 17961). Papa Rock Stars is a Paparazzi Accessories Training podcast open to all consultants no matter what team you are on or rank you are. It is training and inspiration on a variety of topics to help grow and explode your Paparazzi Accessories business to Rock Star Success! Some of the topics we cover are: Home parties Events Recruiting / Sponsoring / Growing your team Personal growth Goal setting Hostess Coaching Online Parties / Facebook Parties Where to find leads And much more! Whether you are looking to grow your Paparazzi Accessories business or are looking for more support for your Paparazzi Accessories business, the Papa Rock Stars Podcast is for you! If you are looking for a Paparazzi Jewelry team to join, I’d love to help you out! Call or text me at 801-719-7181, visit http://PapaRockStars.com/join or email me at awnya@paparockstars.com and I can help you get started!
In this episode, Stevie Wildcard and Anthony are visited by the absolutely wonderful Michelle Egan! We discuss the great war of emus vs. ostriches (Spoiler alert: Anthony can't say "emu"), we talk about scandalous children's books, laugh through a new Pitches Get Stitches segment, and try to decide if Stephen and Anthony would have sex with their evil counterparts. This one ran long because we were having a lot of fun talking to our friend Michelle! She is incredible and was so kind to let us ramble on about nonsense with her! You can find her and her work at: https://www.authormichelleegan.com/ https://twitter.com/MichelleEgan84 We also mention: The Happiness Frequency, which you can find at https://open.spotify.com/show/2xAVrNhprgOyPNWW5oV5kF You can always find us at: www.facebook.com/groups/wehaveissuespodcast www.twitter.com/wehaveissuespod www.twitter.com/ostrichcolonyco www.twitter.com/anthonylafauci