Podcasts about periscoped

To and from and during our trip to Philadelphia for the DNC last week, I recorded six hours of conversations separate from our nightly round-table discussions involving the great Benjamin Dixon, the exceptional John MacDonald and the fabulous Mike James. The audio quality is often questionable. There are a few rough edits. I've wheedled the recordings down two an hour and a half, predominantly featuring the car ride home conversation we Periscoped bits and pieces of. However, this really was a week-long conversation. Still, I feel like there are some great chunks throughout and wanted to share it with you. Our week-long talk centered around the power structure, globalization and the future of democracy. Feel free to eavesdrop on us if you can stand the rough audio chunks. There are car noises, weird noises of all sorts and even a pretty solid rainstorm. Between all that though, you can catch some insight from some guys who want better for the country they love. Cheers.

Deleted scenes & outtakes from Drunken New Year's episode WEE #64: Bourbon Please II: Dead's Better, including the pre-show setup Periscoped for a live WEE studio audience. What is Snowball II's gender? Are cats heroes? Has Meffrey Mulhall ever met Jack's Dad? All that plus Dan's podcast voice, Jack's exposed crotch, and Little Ghost DiCaprio. www.weepodcast.com

Get show via iTunes, direct, or just Huffduff It via our website Featuring Clay (@CWDaly & photography), Ty (@TY09), Dick (@Dick_Daly & DalyBeast.com), and Tosh Polak (@ToshPolak & ToshiroPolak.com, also his a cappella group Singer G) Our 51st installment: YouTube Red Periscope on tv Kik WhatsApp Google welcomes podcasting Ty’s Android Corner … Cybrcast 051: She should’ve Periscoped itRead More »

Most Entrepreneurs think branding just means what their logo looks like.  Fortunately, we’re not most entrepreneurs, because we know nothing could be farther from the truth! Although it can be overwhelming to really understand all the things branding touches in your business, our guest, Mimika Cooney is here to help. Join us on this great interview and you’ll get… - Four Proven Tips For Any Company To Create A Successful Brand - Why “Branding” Is Absolutely Critical For Your Success - How “Branding” Should Be Defined And Implemented     "Crushing On Camera Confidence" Video course with Mimika Cooney. Click on the link: ConfidentVideo.com         Build Custom Articles In One Tenth The Time It Takes You Today Click Here To Find Out More South African born Mimika Cooney is an international award winning photographer, TV Host, published author, speaker and business branding, video and marketing expert. Mimika has run four successful businesses in three countries. She is the host of MimikaTV, a web show that inspires passionate entrepreneurs to build a business around doing what they love. Mimika has been an award-winning photographer for 12 years in two countries, she has authored two books on the business of photography, is a public speaker, and has experience as a live television broadcaster. Based in Charlotte, North Carolina, USA; Mimika's passion is helping entrepreneurs attract their perfect clients and build a brilliant business brand. As a digital marketing, branding and video specialist; Mimika teaches her signature courses and offers executive coaching on branding, online marketing and video skills. If You Think That Branding Is All About Your Company Logo And Name, Then Mimika Cooney Will Tell You - That You Have It All WRONG. When someone asks you about branding, what exactly comes to mind? As an entrepreneur, do you really know what branding is? And, why is it so important to your business?  If you think that branding is all just about your company logo and having a catchy name or tagline -- then Mimika will tell you that you have it all WRONG. Mimika says in this interview, that branding goes way past a logo…and it is not about having an appealing organization name. She advises us that when you're thinking about your company  image, you have to consider the whole client experience. That is everything from your logo, to your site, your online networking encounters, the way you answer clients questions over telephone, email and even clients visiting your office and the way they encounter your staff. When you take a look at the expansive meaning of branding, it can be overpowering to consider what is included in your brand. To put it plainly, your brand is the way your client sees you. A decent brand doesn't simply just happen. It is a well thought out, heavily considered and deliberately arranged experience. How Should “Branding” Be Defined Exactly? Many small organizations and start-ups neglect spending the necessary time to intellectually think about their brand in a broader sense and the impact it will have on their business. Mimika tells us that branding is very important as it represents you and your company, especially with the following aspects: How you walk How you talk How your website looks. How you engage and give your support to your prospects. How you introduce and behave publicly. How you treat your customers.  (Does you company have a really good turnaround time or do you make people wait to hear from you?) How you think of yourself as the brand ambassador of your business. How you make an emotional connection with someone - even without meeting them in person. How your products and services provide a good experience for your customers or subscribers. Mimika’s Four Proven Tips About Having A Successful Brand For Your Company. The best branding is always built on a strong idea. An idea that you and your staff can hold onto, can commit to, and can deliver upon. Your brand needs to permeate your entire organization. When your organization is clear on the brand and can deliver on the promise of the brand, you will see tremendous results while building brand loyalty with your customer base. Below are Mimika’s Four Proven Tips On How You Can Elevate Your Brand To The Next Level. Develop Your Story Mimika’s “Spot On” advice includes developing your story. She says, it always starts with, knowing yourself first. It is essential that you know who you are, your history, your triumphs and failures, your skills and expertise, etc. If you don’t consider who you are first, then building a consistent and powerful brand will be almost impossible. If you don’t know who you are and what you stand for, then people won't genuinely connect with you. Mimika says, your story, skills and experiences can be used to find great connections with prospects and customers.  Especially with people who have been through similar circumstances as you. Creating an instant connection with your prospects and customers a great way of elevating your brand…and often absolutely necessary to create a connection. Create A Video. Branding your products through emails is good. It is a very good way of warming up your customers about how amazing you and your products/services are. However, all of the important messages that you are trying to communicate through emails can actually be combined in one, well-done video. Be comfortable sharing your story and telling people the parts of your story that relates to your product or services. Being comfortable in sharing your story is a vital component of connecting effectively. Know Your Customers. Taking the time to understand who your clients are will make your business more successful because there is no point of giving information to prospects and customers that do not relate to them. Knowing your audience puts you in a terrific position to get their attention. Understanding the demographics of your clients allows you to better market your business to them. This will establish a strong business/client relationship and creates an environment of trust and comfort for mutual success. Always bear in mind that “People will always do business with people they Know, Like and Trust” Create A Good Strategy Mimika shares some of the ways she creates a terrific strategy in this interview.  She calls her time-proven strategy “reverse engineering”. It is because she knows and following her client's and their background before figuring out a working strategy that will bring her clients to where they want to be. Why Is “Branding” Absolutely Critical For Your Business Success? Mimika tells us that your brand should reside within the hearts and minds of your customers, clients, and prospects. Always remember that branding is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot. Having a strong brand is invaluable as the battle for customers intensifies day by day. It's vital that you spend time investing in researching, defining, and building your brand. After all, your brand is the source of promise to your consumer. It's a foundational piece of your marketing communication and one aspect of your business that you do not want to be without. [content_toggle style="undefined" label="Click%20Here%20To%20Read%20The%20Entire%20Transcript%20Of%20The%20Show" hide_label="Hide"] Mimika:           Welcome to social media business hour with Nile and Jordan. My name’s Mimika Cooney and today I’m going to share with you three tips for building your business brand. Woman:          In business and know the way forward most include social media. Perhaps you find it a bit confusing. Even frustrating. Well, you have no idea how to make it work for your business. Fear not. We interview some of the best social media experts in business who will share their experiences, ideas and knowledge. Plus offer tips and tricks to make using social media a breeze. Leverage the power of social media and grow your business now. Welcome to social media business hour with your host Nile Nickel. Jordan:            Hello and thank you again for joining us. This is Nile’s trusty sidekick and co-host Jordan and I’d like to take a moment to share with you how you can benefit from Nile’s incredible experience using social media for real business success. If you’re an entrepreneur or thinking about starting your own business then using social media might be the most cost effective and time effective way to get your business real results. That’s not to mention much of what you can do to get those terrific results on social media is even free. Take Linked In for example. Nile always says it’s the best social media platform for business today. And that’s why I recommend you go to linkedinfocus.com and start your social media education today. Sign up for Nile’s free tips, tricks and strategies. Once again, it’s free and it only takes a few seconds. Go to linkedinfocus.com today. You’ll be glad you did. Nile:                 Hey Jordan, I’m really excited about social media business hour. We’ve got a lot of listeners around the world now. Jordan:            Yes we do, don’t we? Nile:                 We do and I’m really finding that amazing and something new. You know I do Linked In focus. I can now say I’m an international provider because I contracted with some European clients now if I could say that. I know. It will get better before the show’s over. Jordan:            Well, that’s great. So we can say that you are now internationally known. Nile:                 Renown. Jordan:            Internationally renowned Nile Nickel. Nile:                 Well, you know why I say that? Because we’ve got a good southern girl on the show tonight. Jordan:            Really southern. Nile:                 Really southern. In fact, could you hear that southern twang in her laugh there? I heard it. Mimika:           Well, you all I’m not southern. I’m southern African. Nile:                 Well, that’s still southern, right? Mimika:           It confuses -- exactly. When people say what part of the south are you from? I’ll go I’m south but way south like Africa, South Africa south. So yes. That’s where we are from but I’m talking to you from Charlotte, North Carolina and we mentioned this earlier. Back in March I got my American citizenship so I’m officially African American. Jordan:            Hey, congratulations. Mimika:           Thank you. Nile:                 And you can truly claim that title. Mimika:           Exactly. Nile:                 I love it. I love it. well, obviously people already know you’re south African born but you’re an international award winning photographer, a TV host, a published author, speaker and business branding video and marketing expert. You’re sort of the everything girl. Mimika:           And that’s been a bit of a problem. As you can tell I think I talk really fast and I suffer from the shiny object syndrome. There’s always something like oh, swell. Something shiny and I get to figure out things that I like to learn and then I start being all over the place but what I’ve learned over the years is that I do have to use the F word a lot which is focus. I’m reminding myself every day I’ve got to focus, focus, focus. So yes. But through all of that we can definitely have a lot of school of hard knocks and lessons we’ve learned along the way. I’m excited to share that with everyone today. Nile:                 That is outstanding. When you said the F word I thought I was going to hear some French. Oh, that’s an F word too. Jordan:            No. I thought you were going to use -- Mimika:           Exactly. Parlez-vous Francais? Jordan:            That’s right. Nile:                 Oui, oui mademoiselle. Now we just picked up some French audience. Mimika:           Exactly. But hey, if we really want to get this party started I could start explaining things in Greek because my dad is Greek but then it’ll just be Greek to you, right? Nile:                 Yeah. It’d be all Greek to me. I love you already. It’s determined early in the show here. Mimika:           Oh, yeah. Thank you. I should’ve put my bright lipstick on just for the occasion. I know no one can actually see it but a girl’s got to look good even though when she’s talking so there you go. You could just imagine. Nile:                 Just the mention of it made me feel better. Mimika:           Oh, good. There you go. Nile:                 You talk about focus though but with all of those things that you’ve done -- you’ve ran four successful businesses in three countries. Now, we know South Africa, we know that you’re in Americas so where else are we talking? Mimika:           In the land of tea and cupcakes darling. That was in England you see. Well, the story goes is that I like airplane rides a whole lot and people always ask me oh, well how did you get to America. And I always say well, airplane duh. But via England you see. My mom and my sister live in England and my husband and I being South African born we started our business in South Africa. But the rest of the world ignored us for years and south Africa was considered the butt end of the world so trying to get a more international flavor and reach with our business we really had to become -- well, establish ourselves in a first world country which was in our -- England in our instance because we had family there already so yeah. We spent six years in England. Nile:                 So what prompted the move to the States just out of curiosity? Mimika:           The weather. No. not really. Well, again, it really came down to business. When we started our business in South Africa it was the days of Google -- not Google. The days of internet dialup so it was really trying to do business overseas. People are like where? South Africa? Where? Everything from time zones to money tree. Trying to take money from people overseas, there were all of these exchange problems and we really felt we wanted to be able to move towards being having a reach in England and Europe and my husband has a British passport so naturally we went there in the time. I would not advise this to people. But we immigrated and within six months we had a baby and started a business. So it’s not the ideal way of doing things but I’m always into just throwing myself into things head first. Nile:                 You sound a little crazy to me though. I mean, starting a business and having a baby in that period of time, that’s insanity. Mimika:           Yeah. Pretty much so. But I don’t take the easy route. Nile:                 I take that. I take that. Well, you’re the host of Mika TV, a web show that inspires passionate entrepreneurs to build a business around doing what they love. I love that because the saying goes if you love what you do you’ll never work a day in your life and so many people, they just -- they don’t learn to work in the area that they really love, that they’re passionate about a lot of times until later in life. Mimika:           Yeah. And I think it’s really got do with the way society is tailoring -- especially now I have two kids that are in high school and it just annoys the snot out of me when I have to see how these teachers are pushing them towards following the status quo about going to college. I’m not saying college is bad. I didn’t have a chance to go to college but I was always able to make success out of life thinking a little differently. But where there’s a will there’s a way, right? Nile:                 There absolutely is. Well, as we talk about these four successful businesses -- I’m going to come back to that because one of the things that I know is you’re also an award winning photographer for 12 years in two countries. Mimika:           Yeah. Well, this is what happens when you make your passion into a business, right. So the whole story goes is I -- working with my husband, we were in the internet business and then I really loved taking pictures of my kids. It’s the typical mom with a camera. Always in their face taking pictures. And eventually I was like I really love doing this. I wonder if I could make this a career. And in England things work a little differently. It’s a boy’s club to say the least. And back in those -- it was like 2003 on the cusp of when digital cameras came out. I actually learned how to shoot on film and actual fact slide film which is very unforgiving which basically means it’s probably the hardest way to actually learn. But I wasn’t going to let that stop me so I really felt this could be a really good business but coming from the business side, then becoming a photographer really helped a lot and a lot of creatives have it the other way around. They’re creative and then try to make a business or you’re not even a creative -- you have an idea for a business and because you love it so much you will actually do what you love for free because you just love doing what it is. But there comes a time when we have to really put our big girl panties on and start to think of this like a real business. So yeah. There were some really great lessons I learned along the way taking my knowledge about business and branding and marketing and turning it into a photography business which we then moved again from England to the USA. My husband stayed in business, internet marketing. He started getting a lot more clients here in the US and this is some way we really wanted to be. So we eventually made the move after living in England for six years and we’ve now settled in Charlotte, North Carolina and we’ve been here for nine years. So yeah. It’s been a little bit of a roundabout way but that’s where we are now. Nile:                 Serious question. I mean, it’s going to sound funny and I’m making a bit of a joke about it but I’m also serious. I couldn’t imagine -- I have difficulty understanding all of the laws in this country. All of the tax laws, business laws, internet laws, what you can and can't do. You haven’t had to learn that once. You’ve had to learn it three times. I mean, again, this sounds like it’s back to insanity to me. Mimika:           I know. Really is crazy. Sometimes I’m like what the heck are we doing this for, right? But it has -- I think it’s got to go back to when I think about the way I grew up in South Africa. I had -- my father has always been a serial entrepreneur and he’s always been -- we lived through that feast and famine. Like when he did well he did really well. And then he became a millionaire in South African terms when he was 25 but he lost it several times over. And for me, I was always used to that sort of risk. You work really hard, you put your mind to it, you do what the -- and failure is just one of those things. It’s fine if you dust yourself off, you get on to the next thing. It’s like being a horse rider. You fall of the horse, you don’t sit and boohoo. You basically pull yourself up by your bootstraps and get back on and teach that horse a lesson. So for me it wasn’t like -- I’ve never seen failure as a stumbling block. It’s more like just a learning exercise because there’s nothing like failure to really teach you what not to do, right. But for us it’s always also been about just having this really determined desire to do something and we’ve been thrown several sort of obstacles and had to jump through so many hoops and even now we’ve been here nine years. We’re still not over that. In actual fact, my 16 year old was having a hissy fit earlier because she wants to get her driver’s license. But to get a driver’s license you have to be a citizen. And to be -- and to get a social security number you need to be having American citizenship so before that we had to be green card holders and before that we had to be Visa card holders and before that we had to prove that we could live here. So it’s been a very long process but I can tell you I know we’ve done it completely legally. It costs us a fortune but knowing the way -- the rules of the land has really helped us to take advantage of what we feel are the opportunities. Nile:                 We haven’t got in the good parts of the -- what you’re promising to tell everybody and I’m really interested in that but I’m fascinated by this international experience and all of that. I have to ask a question just for my own interest but you mentioned you’d become a citizen. What does -- how does that apply to your children? What do they have to go through? Mimika:           Well, let me tell you this. Let’s back it up. So my eldest daughter was two when we lived in South Africa so she has a South African passport. We then moved to England. My husband is on a British passport. I then had my son who then acquired British citizenship. And then I then applied for my daughter and myself to become British citizens so again, that was our first example of going through the citizenship process in another country so we did that for five years and then once we were all on British passports, then we came to the US and then I had another baby. So she’s American. So we are a real colorful family. But now, nine years later, we all are American so depending on what our mood is, what kind of passport _____22:16 way that immigration Mimika in and out so it’s -- yeah. Kind of bizarre. Nile:                 Well that could absolutely be handy in traveling today. That is certain. But I only know one other person that has three passports. Mimika:           Oh, there you go. You know another one. In actual fact, I have four. Don’t tell anybody. I have a Green as well but I haven’t bothered renewing that once so you can imagine I have a bag under my bed that is like all the -- my cash, passports, new identities. I could be like an international spy. Nile:                 I think we’re talking to a spy here Jordan. Little did I know. Mimika:           Exactly. You don’t really know, do you? Nile:                 She’s going to give us a lot of secret knowledge. Mimika:           Exactly. Nile:                 But to get that secret knowledge -- you know what? You’re going to have to listen to our second segment on the social media business hour and we can't wait to get back and get into it. We’ll be right back. Jordan:            Hello and thank you again for joining us. This is Nile’s trusty sidekick and co-host Jordan and I’d like to take a moment to share with you how you can benefit from Nile’s incredible experience using social media for real business success. If you’re an entrepreneur or thinking about starting your own business then using social media might be the most cost effective and time effective way to get your business real results. That’s not to mention much of what you can do to get those terrific results on social media is even free. Take Linked In for example. Nile always says it’s the best social media platform for business today. And that’s why I recommend you go to linkedinfocus.com and start your social media education today. Sign up for Nile’s free tips, tricks and strategies. Once again, it’s free and it only takes a few seconds. Go to linkedinfocus.com today. You’ll be glad you did. Nile:                 Jordan our first segment was so interesting. You always have a plan when we get ready to sit down and talk with somebody. And so many times now I sit down to talk with somebody and you end up learning all sorts of things through that talking process that you never sometimes get to the questions you’ve got. Jordan:            Your plan goes right out the window. Nile:                 It does. And our South African -- I’m sorry. Now she is a African American. Jordan:            Yes. Yes. Nile:                 From North Carolina so that would make the south there. Anyway, I’m just totally blown away. How about you? Jordan:            Me too. This is absolutely fascinating and you were asking in the first segment all the questions that I would’ve asked. All the things that I wanted to know. Nile:                 So Mimika, what did we miss? Mimika:           The stress, the tears, the tantrums, the throwing my tiara out the window. Do you want all that too? No? It’s okay. We’ll skip past that and just say we survived, we are excited to be here in the USA but I tell you. I definitely need to write a story about all of this one day. About the whole travels and the whole -- how to actually get here and what we’ve had to travel in order to prove ourselves to be legal citizens to be able to make use of this American dream. Nile:                 Well, again I’m fascinated because I’m adopted and I’ve been on an adoption search recently. Recently found my adopted mother and found that I had a sister and some things like that. But now that I’ve got a bit to study and learn about my family tree -- trying to trace people and things like that is very, very difficult. I can't imagine if you were my birth mother and I was trying to track you because it would be virtually impossible. Mimika:           And if we really want to get technical, back on my father’s side two generations ago they had to change their name to avoid being -- during the Greek Turkish war they actually changed our Greek family name to avoid being thrown in jail so ha-ha. It gets even more interesting. Nile:                 It does. You find out many fascinating things when you tend to look in somebody’s sort of family tree and where they’re from and all of that. Mimika:           Oh, yeah. I love that stuff. Nile:                 One of the things that I know that you do is you help people brand their business and design that brand. Now I’d imagine based on your experience that gives you really a pretty wide berth of experience to bring to bear there. So when somebody comes and they say hey, I need to brand my business. How do you start that process? Mimika:           Well, that’s a very good question. So really, for me, anything that I ever teach people is usually after having learnt it myself and for me, I really fell in love with this concept of branding because I was doing it unconsciously but not realizing that I was doing it anyway along the different ways of -- whenever we started our business because back when I was in south Africa, when my husband and I first got married I actually started a web design company when the internet first came out and at the same time I was always thinking what kind of clients do I want to have, how do I want to be perceived in the market and how am I going to be competitive compared to the competition. And how it evolved is every time I had a chance to restart or rebrand my business I’ve always had to go back to that but the thing that got me in love with branding is it’s often not the first thing people ask me. It’s -- it goes back to with some -- the coaching that I do. People will come to me and say I’m not getting any clients, I’m spending a lot of money on Facebook ads while I’m trying this social media thing and that social media thing or spending on this and spending on that and I’m not getting any traction. And what I’ve realized is that’s just a symptom. We need to sort of backtrack ourselves and start to look at -- that is just a result of previous efforts and having done cold sales as well I realized it’s usually like a three to six month turnaround. The effort you do now is eventually going to come out in three to six months and then you’ll start to see results. But of course everyone wants a quick fix. So they come to me and the first thing I have to realize is I have to say to them you might be struggling with clients but that’s actually the wrong question. What we need to start doing is start to look internal first and then realize who we are as business owners. Who we are personally does translate to our business because actually I totally believe this. Business is personal. Especially in today’s society. People want to do business with people they know, like and trust and no one wants to do business with something that’s sleazy or cheesy and slimy. So at the end of the days, if your marketing tactics aren’t working we need to reverse engineer things and start to look at how have you positioned your business and your brand because maybe you’re swimming in the wrong waters and this is something I learned personally was that even in my photography business I was really getting annoyed that I have clients that wouldn’t give me the creative freedom, they would argue with me about price and then I realized and started to look at this backwards and realized I was marketing in the wrong area. I was attracting the wrong client. Because if you attract a cheap -- low bill client you’re never going to be able to make high end dollars. So it really becomes part of the process and I’ve got it down to a fine art and taking somebody through the process is almost deconstructing what they have and deciding can we move forward with what you have and do some tweaks or do you require a completely new rebrand. And that’s what’s exciting about it. There’s always the restart button, there’s always a chance to do over. Nile:                 As you’re talking about branding there I realized that we probably -- and I think I’m pretty comfortable with branding. Jordan, what about you? Jordan:            I wish I was more comfortable with branding. Nile:                 But I’m not sure that everybody that we’re talking to understands branding so we might want to take a step back and say give us your definition of branding if you don’t mind. Mimika:           Yeah. Sure. And that’s a good question because  a lot of the times I see that people don’t know that perhaps the problem is with their brand because they’re not even sure what a brand is. Now, the first thing is when you say the word branding we think of logo, company name, tagline, right. Based on all the big companies like Apple and Coca Cola and all these things. But really what branding is it’s how people feel about you. it’s those subliminal things that -- those sort of choices we make about a brand based on things we can't put our finger on and once you start to look at it and realize everything -- your brand is how you walk, how you talk, how your website looks. It is your logo but it’s not only your logo. It’s how you answer your social media posts, it’s the layout of your website, it’s how you introduce yourself at a networking event. It’s how you treat your customers. So do you answer -- do you have a really good turnaround or do you make people wait really long. I mean, it’s like any restaurant, right. Let’s compare two Italian restaurants in a nice area. What makes one really busy and one like crickets where nobody is there? It’s how they’ve positioned themselves in the market. They might offer the same product, they might use the same ingredients but if they haven’t positioned their brand properly they don’t have that sort of stickiness that attracts people to their business. So you really need to think about -- and especially as solopreneurs or entrepreneurs who are building a business from themselves -- I’m not talking about people who have preps. They just buy a product, you slap on a price tag and you’re just reselling a product. I’m particularly talking about -- especially when you’re providing a service like whether you’re a coach or you’re a speaker or you’re a author, you’re selling something that you create or something that involves a lot of your time and investment. It’s really how -- we need to think of ourselves as brand ambassadors for our business. So just like -- not that I care to pay attention to like the Kardashians. You have all these beauty brands coming at them, paying them millions of dollars just to be able to wear their clothes or use their makeup. It’s that association with them and that’s what makes them really high paying brand ambassadors. So yeah. That’s -- I would probably say is a roundabout way of saying you are your brand. Nile:                 That makes sense. There’s a lot of different things. But one of the things you mentioned is -- it’s not just buying a product and slapping some sticker on it and that’s branding. But I like to differentiate here and when you were talking about that what came to mind for me was Amazon because Amazon doesn’t really create anything. They collect a lot of things and they make it easy for people to go to one place to buy those things. Whatever that may be. But part of that brand becomes how they engage with the customers, how they deliver things, how they communicate, how the website’s organized to find things. So it may not be your product but your brand can influence sales of the products that you’re reselling. Mimika:           Definitely and I think that’s -- even though Amazon -- you’re right. Does sell other people’s products and I’m not dissing products. All I’m saying is they’ve created the way -- they’ve positioned their brand that you know that if you want something really fast you can order it on Amazon and within a couple of days -- especially if you’re a prime member like two days. You can have that product. And you are spoiled for choice. And it’s really -- a lot of the brands separate themselves and differentiate themselves for owning something and being really good at that one thing like -- we could even compare like say -- Blockbuster was a really well known brand and business that did well. They never even thought that they would be out of business one day but you have the likes of Netflix has now changed the game. It’s changed the way we do business. So a lot of things are constantly changing and we have to learn to adapt and for this -- personally I’ve been through a rebrand process twice with my business. Once when I moved from England to the US and then after five years of running my business I realized I positioned myself wrong, attracting the wrong clients. I really had to start off the clean slate and totally threw out the old branding and did a complete new one so I was attracting the right clients from everything. From the look in the field to the product selection to the service. Everything had to be different. Nile:                 That’s a golden nugget there and I know that’s inspiring and that had to be a hard decision to make after five years or so to say okay. I’m doing this wrong. I’ve got to do resent and do it right. Mimika:           Oh, definitely. And I think that’s a lot of the time is -- and for me personally the whole story goes is that I could see the signs but I was -- I didn’t want to see, I didn’t want to deal with it. I was almost like no, no. I’ll get to it later. But the problem is unless we admit defeat when we need to admit defeat we can't move forward and a lot of us as I say, we see failure as a huge major catastrophe but sometimes it’s a good sign that something’s not working and you need to pivot and change. And for me personally I built my brand on -- my photography business on who I was and what I delivered and then when clients just -- I wasn’t getting good referrals because I was delivering late or my -- I wasn’t delivering on the promise because I couldn’t keep up with the way that I had to build the business. I really realized that I had to look within and say what do I stand for, what do I value and how do I want people to treat me? So once I realized I was not going to deal with these people who just want to fight with me on price, who were just these coupon shoppers. I can't extent the effort anymore. And once I started valuing what I have to give the world and realizing that my value is not based on a number. It’s based on how my experience, the products and service that I’m offering and how I want the world to see me. Then I was able to look internally and decide. Okay. How do I want to redo this? And there is -- I mean, a lot of people don’t talk about this. They think oh, yeah. We just changed it. but they’re missing a key element is that it’s almost like a loss and for me I felt like I went through a period of mourning where I realized I have to let this business go, I have to let it die and it was really like I got depressed. For four months I was like why am I such a failure, having these little pity parties and -- where am I going to go and I don’t know what to do next and this isn't working. I’m almost feeling like you can't see the wood for the trees. But once I started to be -- to listen to my own voice and what it is that I had been screaming at me for years to do but I kept ignoring it then I could sort of turn up the volume on what it is that I wanted to do and then started to think okay. How do I want the world to see me and who do I want to service. And then it started to evolve from there. Nile:                 There is so much gold in there for people and -- Jordan, I haven’t talked to you about this but I recently had a steakhouse experience in Fort Worth. Jordan:            That’s right. In Texas. Nile:                 And I think it ties in so well to what we’re talking about here. I think we’ll talk about that in the next segment because we’ve got a lot more to come but we’ll be back in the next segment. Please join us there. Jordan:            Hello and thank you again for joining us. This is Nile’s trusty sidekick and co-host Jordan and I’d like to take a moment to share with you how you can benefit from Nile’s incredible experience using social media for real business success. If you’re an entrepreneur or thinking about starting your own business then using social media might be the most cost effective and time effective way to get your business real results. That’s not to mention much of what you can do to get those terrific results on social media is even free. Take Linked In for example. Nile always says it’s the best social media platform for business today. And that’s why I recommend you go to linkedinfocus.com and start your social media education today. Sign up for Nile’s free tips, tricks and strategies. Once again, it’s free and it only takes a few seconds. Go to linkedinfocus.com today. You’ll be glad you did. Nile:                 Hey, welcome back. I have enjoyed learning about branding and it’s not all we’ve got to talk about. So man, this is great. But I told you about a steakhouse that I wanted to talk about in the last segment. And because we’re talking about branding and what you -- what would make a steakhouse different? I mean, a steak is a steak, right? You could cook it differently. Maybe you’ve got a great chef, maybe you’ve got great sides. Jordan:            Well, in some areas of the country just having a steakhouse is special but you went to Texas. There’s a steakhouse on every corner in Texas. Nile:                 Sometimes on all four corners. Jordan:            And sometimes on all four corners. Nile:                 But I went to the steakhouse and it wasn’t overly expensive. It certainly wasn’t cheap. But we went in and we were treated like royalty as soon as we walked in the door. Pretty impressive. And the service was outstanding. And the food was outstanding. So we get home and I get a letter -- a note, handwritten, hand addressed from Del Frisco’s, the double eagle steakhouse in Fort Worth, Texas. I believe they deserve a call out here. But so I get this nice note. Is that a nice note? Jordan:            Yeah. Nile:                 And it says simple. It’s says dear mister Nickel and family, thank you for dining with us at Del Frisco’s, Fort Worth. It was a great pleasure and privilege serving you and your lovely family. We look forward to your return visit soon. Wishing you all the best, Amy who was our waitress. Jordan:            Really? Nile:                 So -- and you know, did the manager come around? Yeah, absolutely. The hostess. All of that was perfect. But -- Jordan:            Wow. Nile:                 Is this branding Mimika? Mimika:           Oh, for sure. How did you feel about that experience compared to some other experiences you’ve had at steakhouses? Nile:                 Well, I thought it was a good steakhouse like I said and I thought about the food a couple of times, my wife and I talked about it so they did a good job on that. but when I got this today -- if I’m back in the Fort Worth area I’ll be there and you know who I’ll ask to see? I’ll ask to see Amy. Mimika:           Exactly. So that’s exactly branding done right even though they’re a steakhouse and maybe the steak is the same as the one down the road. How they treated you and how you felt about your experience is completely branding done well. And that’s what’s great about branding. It doesn’t have to be this huge, major makeover where you completely have to spend a ton of money to change the way you do things. Sometimes it’s the little things. And for me in my photography, I like to do hand written notes too and to -- every time someone spends and invests money with me I want to make sure that they know that they feel taken care of and it’s at time that I haven’t been consistent with my brand way -- maybe I see a client three times in a year. The first time it’s all great and the second time I forget to do a handwritten note. Even though the first time was great, if you go -- if you lack that brand consistency you go and shoot yourself in the foot. So you really need to think about who it is you are and what you want to stand for even if it’s just customer service. Or just the pretty packaging or the quality of the food or -- you can pick something and really put your name on it and say this is what -- how we want our brand to stand for. Nile:                 Well, I look at this as a branding differentiator and all told and maybe this cost between the card, the postage and the time investment maybe it cost two dollars. Is that fair? Jordan:            Sounds about right. Mimika:           Yeah. I would say. I mean, a little extra time and look how much more it’s done for their business. Neil:                 Well, yeah. I mean, they get a call out on the show. Okay. Great. I know that that’s why they did. Not. But the thing is doing this with every customer they’ve got they’re building relationships. They’re not a steakhouse. They were -- you come home and you feel like you’re family. and it really was outstanding so I love what you’re talking about in the way you’ve approached branding that we did in segment two so -- to segment three here. there’s a lot of things that we could talk about branding but I know one of the things that you do to build your audience, grow your list, attract clients, even part of your branding I know is video marketing so I am dyeing for you to tell us how you got into video marketing and I know that you do some neat video marketing products. We’ll talk about that in a little bit. But in the meantime I would like to talk about your video marketing. Can you tell us how you got into that? Mimika:           Yeah, sure. Well, I mean, for me, I’ve always loved the visual format and in South Africa before we moved out and before we started our internet business I worked for two years in a TV production company and totally fell in love with the medium. And then when we went to England I had an opportunity to actually be a TV host or a broadcaster for a live morning breakfast magazine show that had no budget so we had no wardrobe and no styling and we would arrive at places like -- it was one day it was an underground cave and then there was a hanging war place and there was a ski place and then there was one that was like a racing car track and literally we would arrive, the director would say here’s the information love. Read up about it and we’re on in 10. And I’d be like okay. So I have to read what the thing is about and  come up and just add lib and entertain and ask questions and interview people so kind of thinking on my feet. It really helped with that. But telling a story with visual format especially video is so -- it goes a long, long, long way because seeing a picture of me is great. It’s better than not seeing a picture of me, right. But seeing me talk and when you can hear my accent and you can see me waving my hands around like a lunatic and just you get to see somebody’s nuances. You connect with people on a much deeper level when you use video. But let me tell you this. I’ve heard several times over. A lot of people get stumped and hold themselves back from putting themselves in front of the camera because they don’t know where to start or they feel totally shy about being on camera. And these are the things I like to adjust or deal within my courses that I do and training people and it doesn’t have to be that hard. You just need to put yourself out there. But why I feel this all ties into branding is that if you were making an emotional connection with somebody other than meeting them in person video is the next best thing because they can see you, they can hear you and that’s part of the tips that we talked about in the beginning is that giving you these three tips that I want to share with you about branding. Number one is to develop your story. If you don’t know who you are and you can't share what you’re about and what you stand for people won't connect with you. so using a story and looking back at your skills and your experiences and using that to find those connections like if somebody else has been through the same position as you they then feel that connection with you and then that’s another notch up the ladder to liking your brand. So using video I really feel is going to totally change the way people do business in terms of getting that connection and really shortening the sales cycle because if you have the  same copy of the copy and you’ve got these sales funnels and I mean, I have them myself set up in Infusion Soft. You want people to read them and you’re basically trying to warm up what you would probably do in four, five emails you could probably do in one video. But being able to be comfortable sharing your story and telling people the parts of your story that relate and would connect with them is vital. And then knowing -- the other tip is knowing who you’re talking to. It’s having your client avatar. If you don’t know who you’re aiming it at -- like before we started recording I asked you about your client avatar for the show because there’s no point in me telling you information that doesn’t relate to your audience. They’re not going to find it useful. So the same thing with any author and speaker and coach. If you’re wanting to position yourself and you want people to connect with you you need to be able to share your story and talk to one person. Like this is Susie, she’s 30 to 45, she has kids in school, she drives an Audi, she likes to -- goes to yoga on a Friday. I mean, all those little particular things. You are describing a person and that’s how you develop your avatar. And then thirdly the other tip is once you know who you are, who your audience is then you can use strategies. Because going back to what we said in segment one was people ask me well, my Facebook marketing isn't working or Google Ads isn't working. And I always say that’s the wrong question. Once we’ve figured out and reverse engineered your story followed by your avatar, then we can figure out your strategy of where you want to be and then tactics and how you measure those tactics fall into place so it’s definitely -- there is an art and a science to it. Nile:                 I have to go back and let Susie know that I really didn’t tell her everything about you Susie. Honest. I didn’t. Just wanted Susie to know that. No. I couldn’t agree more and I think those tips are invaluable and I know that you’ve got so much more but time is not always on our side as we talk about this. What I’d like to do is I know that you’ve got some really great video products and courses and tips and information that you share. Tell us a little bit about what you have and where people could find it. And of course, everybody knows that listens to the social media business hour on a regular basis, we have all these tips for you on the social media business hour page on show notes. This is episode 122. Makes it easy for you so if you’re running, you’re working out or whatever don’t worry about stopping and grabbing a pencil. We have all the links for you. But share some of that information if you would. Mimika:           Sure. Well, I like to keep things simple so any social media platform is my name Mimika Cooney but where you want to get the good stuff is on my website so you go to mimikacooney.com and you will be able to access -- I have a free video series which is "Three Tips of Building your Business Brand so really we sort of fast tracked through the tips but I go into it in more detail and you can grab that at MimikaCooney.com and then once you’re on my email list I like to share a lot of good stuff. As we mentioned earlier I also have my own video podcast where I interview other people who then help with the whole branding and marketing strategies. And then the course that I’m known for is Confident video so you go to ConfidentVideo.com you can get another three free videos that will help give you some really actionable tips for you to get started with video because it doesn’t have to be that hard. We cover everything from lighting to sound to performance, how to speak nicely on camera, how to get your -- put your -- or edit your videos and even social media ideas for using video for like Facebook. And my latest favorite thing is Periscope. Are you on Periscope Nile and Jordan? Nile:                 Absolutely. Absolutely positively. As a matter a fact we haven’t Periscoped our show in a while or scoped our show to use the terminology. Jordan:            The slang. Nile:                 The slang. Mimika:           Scope you out. Nile:                 Yeah. We haven’t scoped in a while but we typically scope the show. Mimika:           Well, there you go so people can get a little bit of the behind the scenes skin on what you’re doing, right? Nile:                 Absolutely. Yeah. The biggest channels we had -- but for those that don’t know it’s mobile platform based so you’ve got to be a mobile platform. The biggest challenge that we had is making sure that we’ve got all the sides of the audio on the scope because we’re not using monitors in the room here. We’re on headsets and so that made it a little bit more difficult to do that but after a while we figured it out and it worked out fine. Mimika:           Oh, good. Well, I’ll definitely be checking you out on Periscope so if anyone wants to see -- I’ve been challenging myself to do it more often. I’ve been doing it once a week but I definitely -- I’m stepping it up now but I’d love to be able to cover things that I like to talk about and in actual fact the one I did yesterday was -- it’s on my blog. I figured out how to actually reuse the content and save it on my blog. Nile:                 Oh, yeah. Mimika:           And using cash.me which is a great little app and I went through all the takes so if you want to know like what -- ideas for sound and making yourself look good and I’m going to be covering a lot of that in the scope. So yeah. Definitely check me out there. Nile:                 They’ll definitely want to check you out because there’s a lot of good information you could find that way. I would love to talk more and as a matter of fact I think that -- Jordan, I don’t know if you agree with me. We’ve got to have Mimika back. Jordan :           Oh, absolutely. Nile:                 One is she’s fun. Two, she’s beautiful but not everybody gets to see that. But three, and probably most importantly she’s got great information. Jordan:            Oh, yeah. Great golden nuggets. Mimika:           Oh, I’d be delighted to. We’ve got loads we can talk about darling. Nile:                 Oh, absolutely. I want to thank you Mimika for joining us on the social media business hour and to you, our listener, I want to thank you as well. You make this show. Hopefully you learned a few ideas or concepts. Maybe you were just reminded of a few things you already know but you haven’t been doing to improve or grow your business. Our desire is that you take just one of the things that you learned or were reminded of today and you apply it to your business this week. We know that a small change could make a big difference. I’m committed to bringing you at least one new idea each week. I know today -- I don’t know about you Jordan but I got about four or five new ideas. Jordan:            Absolutely. Nile:                 And all I have to do is take one of those. Just one small change and implement it and find out what a big difference it will make for my business this week. Your business as well. So thank you for joining us. Till next week, this is Nile Nickel. Now, go make it happen. Woman:          Social media business hour is powered by linkedinfocus.com. For show notes, updates and to pick up the latest tips and tricks head over to socialmediabusinesshour.com. Until next time. Thanks for listening. [/content_toggle]   Weblinks: Website: www.mimikacooney.com Facebook Handle: www.facebook.com/mimikacooney Twitter Handle: @mimikacooney   

The gist of our polo experience: It's a four-hour long tailgate that's a few levels up from beer and grilling in a parking lot at a football game. There's wine, cheese, dates, dresses, floppy hats, pastel shorts, Polo shirts and, oh yeah, horses! We find out the history of the "Sport of Kings" and how the game works, how Argentina plays a major role in polo, the fashion aspect of a polo match, the perks of being a polo club owner, and the origin of the Polo shirt. While we drink our wine, eat our cheese and discuss what we Googled before attending the posh event, we also make terrible (read: fantastic) puns,  Emily has an idea for a "better" mallet, our intense knowledge of "My Little Pony: Friendship is Magic," "Pretty Woman," qualities of a horse to look for in a relationship, Babe Ruth's STDs, the breeding of WASPs to walk in the grass in high heels, a Periscope suggestion of cloning Louie Anderson for polo purposes, James' curiosity about floppy hats, James' finally learns what pastels are, and the birth of a new word: "Afazing." We also Periscoped stomping the divots and checking out the fashions. Tune in every other #WineWednesday for a new episode! Cheers!

The post Episode #145 – My Thoughts On The Event + My Secret Strategy With Periscope appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... I want to give you a quick recap of what happened during the certification and I want to show you what happened the very first time I accidentally Periscoped. On today's episode Russell talks about the event and what some of the best parts were and why it was so amazing. He also shares his strategy with Periscope and the plans he has for it. Here are some interesting things to listen for: Why there were a few people that didn't get anything out of the event and why that reflects more on them than it does on Russell. A few highlights from the Certification Event, including the best part. And what Russell's strategy for Periscope is and why he thinks it will be successful. So listen below to hear what Russell is starting to do with Periscope. --------------------------------------------------------------------------------- Thank you for reading Episode #145 – My Thoughts On The Event + My Secret Strategy With Periscope, originally published at DotComSecrets.com Blog.

I want to give you a quick recap of what happened during the certification and I want to show you what happened the very first time I accidentally Periscoped. On today's episode Russell talks about the event and what some of the best parts were and why it was so amazing. He also shares his strategy with Periscope and the plans he has for it. Here are some interesting things to listen for: Why there were a few people that didn't get anything out of the event and why that reflects more on them than it does on Russell. A few highlights from the Certification Event, including the best part. And what Russell's strategy for Periscope is and why he thinks it will be successful. So listen below to hear what Russell is starting to do with Periscope. ---Transcript--- Hey everyone. This is Russell and welcome to Marketing in Your Car. All right. So I'm excited for today and for everything and for so much fun stuff. So I guess my call today with you guys, I got a couple of things to talk to you about and we need to discuss. So first is I feel bad. I was going to vox you guys…or not vox you guys, I was going to give you some messages during the certification event last week but it went so crazy and it was amazing and I just ran out of time and I had people – I was driving around in the mornings and anyway, needless to say, it was a smashing success. Of the 120 people there, everyone had an amazing time except for four people which I was going to do a whole podcast about – I was going to call it The Anatomy of a Loser but I thought I'm just going to focus on the good. Four people didn't… one of them went through all four days. The last day he showed up and said he got zero value from the entire week so far and wanted a complete refund which basically means he's a stone cold unethical liar because I had other people crying saying it changed their whole life and it was amazing. I was going to break down why I don't like this person now. Actually you guys want to know why? Well, I want to keep this positive but anyway, it's funny because the guy left and he said, “Hey, do you mind if I stay the last day.” No, you freaking are refunding. We've supported you, my entire team has been working with you. We have been here literally until 4 or 5 o'clock in the morning every single morning helping you. Of course he didn't show up for those which is kind of funny. He skipped all the night sessions and didn't do the homework assignments or any of the other projects and he wants a refund. Then has the nerve to say, “I got zero value from this. I'm going to try to make some more money. That way I can invest in Russell's higher ticket programs later on.” My response was: “No, we do not allow losers into our higher end programs.” People who, freaking, will use your time for four of the five days of the event and then the last day come and ask for a refund after they didn't do the assignment, which we pulled an all-nighter on Thursday and people loved that. That was the best part. That was annoying. The other person is one of my friends. He sent three people from his team, three women and I will – anyway, they didn't show up for the last three days and they went home and told Perry that it was a complete waste of their time. They didn't show up for the last three days. So outside those four people who I will deem losers and I shouldn't say it. That's not nice. But that's how I feel. It was really upsetting. That you can go through and have this amazing experience… we have literally – I had people coming to me crying at the end about the experience. We help people build out entire businesses and they had a chance to work with the clients. It was, as a whole, one of the best events we've ever done. I just had 4 people of 120 that are coming with that attitude and by the way happened to be the four people who didn't freaking show up and do the work and it's just – anyway, that's how life is, right? So there you go and that's why I didn't honestly message you guys because I was frustrated by those people. I didn't want that to cloud it. Now you guys got the cloud but now the cloud is gone. Everything else was amazing. It was awesome. We had – my favorite part of it was on Thursday. We brought in three business owners and I consulted those businesses in front of them and kind of mapped out funnels and then all those guys, we got done like 6 o'clock at night. They had to go out and pull an all-nighter and they got to pick which one of the three funnels they like the most. We had a chiropractor, someone who owns a certification program and someone who's doing survival info products. So they got to see my map of the funnel and then they can make up their own if they wanted and they had to create the entire thing, all the pages, all the funnel, all the sequences and literally people – some people didn't go to bed. They pulled all-nighters. They worked the whole thing and then the next day on Friday, everyone who had killed themselves building funnels, they had everyone kind of vote and we picked the top three in each category and the top three got to present it for the entire group and for that business owner and then the business owner picked who they thought was the best and they won a $1000 cash prize. We had big old stacks of $1 bills. It was so much fun and it was amazing. I can't even tell you like some of these people what they built, how amazing it was. They built funnels and had ideas and concepts I never even dreamt of and it was just – gall, it was amazing! And then obviously salt that off with the dude who comes back and said that he didn't learn anything. Oh, how did the hack-a-thon go for you last night? I went to bed. Well, you missed the most important part. So yeah, it makes sense that it didn't have any value for you. Anyway, just makes me laugh. It was interesting. I went to Tony Robbins' Date with Destiny which is Tony is the best on earth. It's a five or six-day event and in the last day he does a session. He was like, “Who here has not had a breakthrough in the last five days?” and sure enough like 20 people raised their hands and it was kind of awesome. Tony went through and just made them all look like idiots in a nice way or basically like help them see they had breakthroughs but they just weren't intelligent enough to notice it, right? Anyhoo, so there's my rant. It's over. Let's focus on the positive. So this is what I'm talking about today because this is something that I think is  crazy exciting and I feel like I've missed the boat on some things and I don't want to miss the boat on this. I don't want you to miss the boat on this. So a couple of things. First off, a lot of you guys know Gary Vaynerchuk and I watched him as he grew Wine Library TV from nothing to this huge thing and his whole thing was like “I do a video every day. I'm consistent. Every day I do a video.” Alright… I thought that was kind of cool and I think my big takeaway from that was consistency, consistency. And then I heard a little while ago that there's a guy, I think you guys know him, his name is Eric Worre. And he – I don't know if this is true, this is my understanding what I heard happened but he was kind of a good guy, making money but not like the biggest name on earth and he went and he hired Gary Vaynerchuk and Gary basically said make a video every day. Be consistent. So he did and now five years later, he has done a video every day for five years and he has got – he does these live events where he gets 10,000 people signing up. He did a webinar last month with Tony Robbins. He had over 100,000 people register and it's insane. Eric Worre is a smart dude, genius, really nice guy but I don't feel like he's the most charismatic leader in the world. I wouldn't have – you might be watching his videos and like OK. But I was like “how has this dude got so many people that follow him?” and it's consistency, right. So I'm going to do that with Marketing in Your Car. This is the most consistent I've ever been with a content publishing platform and I like it but it's kind of like it's delayed publishing. I record it. You might listen to this a week from now or two weeks from now or six weeks from now. One thing I do like about podcasts that has been really interesting is that I've done, like I don't know, 150 episodes or something for the last like three years and people will come and they join Marketing in Your Car and then they go on these binges. Like one of my coaching clients, one of like the coolest people I've met this year. His name is Noah. He was just messing with me. He's like, “Hey, man.” Him and his wife, they're amazing coaches and entrepreneurs and they drive around the country in like an RV and they just work from wherever they're at, right? Which is super cool and he said – he said, “I went on the Marketing in Your Car binge and listened to like half of the episodes in three days,” which is cool. It's funny. If you look at our stats, that's what happens. People come in, listen to one to two episodes and they like it and they binge and they go through the entire like last three years of my life. It's kind of cool because – anyway, so I like that part of it. It's kind of cool. But one thing that I don't like is just it's not instant, right? Not instant like if I want to send you a message, it doesn't necessarily mean you're going to get it right away. Like we did – a couple of weeks ago, I did the whole like – my number one entrepreneur supplement. I wanted to kind of test this. If I send this out, how many responses do I get? How long does it come? What's interesting is I got a lot better response from that than I had assumed I would which is cool but there has been a long drag on it. There's this drag that I'm still getting people coming in now and I will probably get those people coming in for the rest of my life. It's kind of interesting. How there's that drag… So there's that. I remember when Twitter first came out. It's like I don't get it. I remember hanging out with Frank Kern. We were doing a project together and so I flew out to his offices and we talked about Twitter and he's like, “The coolest thing is I tweet and wherever I tweet, within like five minutes, there's a thousand visitors go to wherever I just tweet about.” I was like, “That's kind of cool. It would be nice to be able to get 1000 clicks anytime you wanted just by tweeting something, right?” And obviously Twitter kind of came and went and most of those guys don't tweet or twit or whatever you call it. They don't do that anymore, right? But conceptually, I said that's really cool. So I started getting Twitter and I got all excited. By that point, like nobody cared and I'm assuming people still tweet or twit, whatever you call it. But I don't even know. So I kind of missed that platform. Now Periscope, so this is my entrance into Periscope, right? So that has been happening for the last like month or so and I keep seeing different people popping on it and the first time I was – I downloaded the app and somebody was like, “Hey, you should Periscope.” And I'm like; I don't know what that means. Downloaded the app, I found it was hooked to Twitter, so I integrated it with my Twitter account, or whatever. Anyway, one day I'm driving around. My phone bleeps and I look down and it's one of my friends, Stacy Highland, and she's like – it said Stacy is starting – she's – whatever, she's Periscoping live. I was like I don't know what that means. So I clicked on it and it popped up and instantly I'm talking – I'm watching her talk and she's like, “Oh, hey Russell just logged in,” and she said, “How is it going?” and I'm driving around in Boise for the next like five, ten minutes and she's just like sharing this really great training and then it ended. I was like that was the coolest thing. I just – my phone beeped. I clicked the button. I'm watching her stream live and then she's done and I was like there's this instant thing where I could push – where she pushed content to me. I didn't even know how it popped on my phone honestly. So that was kind of cool. So then I was like OK, I want to figure this Periscope thing out but I hadn't had time yet. Now, fast forward like a month later or a couple of weeks later, which is yesterday actually, I was working on Actionetics. I was building out my email sequence in there and I was editing the footer in my email to have like here's my Twitter following and my Facebook and all those things and I was like I'm going to add my Periscope thing. I don't even know what my Periscope thing is. So I opened my phone app and I'm clicking around and also accidentally clicked the button for like to publish and I click on this thing and within like – within a minute, I had 50 people. I didn't even know who these people are and how they found out about it. I don't even know. I hooked this up to Twitter, so maybe they saw me tweet it because I think Periscope tweeted it out. Anyway, 50 people are on and we were just hanging out and talking and sharing some cool stuff and that fast I had this instant like direct channel to people instantly and I could – I had their focus and their interest and it was awesome. Then when it was done, I think that Twitter stores it for like a day and then it kills the video. So I sent it to my brother. I'm like hey, every time I do the Periscope, you got to grab it. We're going to turn it into a video. That way I can post it on my blog and I can now start doing all the other stuff. But I'm like, this is now a platform where I could publish daily where – so what I'm going to do now is every day at the end of the day, when I get – I'm doing Marketing in Your Car usually when I'm driving to the office or driving home but typically I'm driving to the office and I'm sharing my thoughts for the day and just cool ideas and then I'm going to start using Periscope when the day is over. Hey guys, this is what I did today and I will just kind of show off the cool stuff I'm doing and just use it as kind of an over the shoulder – like this is what I'm doing today. This is what I got done. This is what I'm working on. It's exciting. Just share with people and see what you're actually doing. I also want to use it as a way to amplify my content. So like I'm trying to get to a point where I'm doing like a blog post every – a couple of times a week or we're doing – everything we're doing and it would be cool like to use Periscope. Hey guys, I just wrote a blog post. This is what it's about. If you like that, go over there and comment. I'm using this as a tool to live stream – in live real time to go get people to go comment on my post and my Facebook thing or whatever it is. I don't know yet. But that's kind of the concept. So I'm excited for it. If you are a Periscoper, come check me out. Come – I think you just got to go to Periscope. You just go in there and you search for @russellbrunson. And then my brother is storing them all on our blog which is blog.dotcomsecrets.com. We haven't really launched that yet but its happening and all the Marketing in Your Carare there along with the transcripts. A bunch of cool stuff is happening over the blog soon. So anyway, I'm excited. I think Periscope is cool. I think that you guys should all start looking at it. That's one of my big initiatives I'm going to be doing. I will try to do a Periscope a day and hopefully in five years from now, I will be like Eric Worre and have events with 10,000 people at it and I can get 100,000 people show up on webinars. So that's my goal and hopefully you guys use this as a platform too because I know it's here. I know there's going to be a ton of competition. Facebook is coming out with one, a bunch of them are coming out with one. The reality is it does not matter which one you use. Just pick a platform and stick with it because that's the key is just being consistent. So I picked my platform. I don't care which other one comes out. I'm focusing there and we're going to start growing this thing out and come hang out with me on Periscope. Thanks everyone. I'm out of here and I will talk to you guys all soon.

I want to give you a quick recap of what happened during the certification and I want to show you what happened the very first time I accidentally Periscoped. On today’s episode Russell talks about the event and what some of the best parts were and why it was so amazing. He also shares his strategy with Periscope and the plans he has for it. Here are some interesting things to listen for: Why there were a few people that didn’t get anything out of the event and why that reflects more on them than it does on Russell. A few highlights from the Certification Event, including the best part. And what Russell’s strategy for Periscope is and why he thinks it will be successful. So listen below to hear what Russell is starting to do with Periscope. ---Transcript--- Hey everyone. This is Russell and welcome to Marketing in Your Car. All right. So I’m excited for today and for everything and for so much fun stuff. So I guess my call today with you guys, I got a couple of things to talk to you about and we need to discuss. So first is I feel bad. I was going to vox you guys…or not vox you guys, I was going to give you some messages during the certification event last week but it went so crazy and it was amazing and I just ran out of time and I had people – I was driving around in the mornings and anyway, needless to say, it was a smashing success. Of the 120 people there, everyone had an amazing time except for four people which I was going to do a whole podcast about – I was going to call it The Anatomy of a Loser but I thought I’m just going to focus on the good. Four people didn’t… one of them went through all four days. The last day he showed up and said he got zero value from the entire week so far and wanted a complete refund which basically means he’s a stone cold unethical liar because I had other people crying saying it changed their whole life and it was amazing. I was going to break down why I don’t like this person now. Actually you guys want to know why? Well, I want to keep this positive but anyway, it’s funny because the guy left and he said, “Hey, do you mind if I stay the last day.” No, you freaking are refunding. We’ve supported you, my entire team has been working with you. We have been here literally until 4 or 5 o’clock in the morning every single morning helping you. Of course he didn’t show up for those which is kind of funny. He skipped all the night sessions and didn’t do the homework assignments or any of the other projects and he wants a refund. Then has the nerve to say, “I got zero value from this. I’m going to try to make some more money. That way I can invest in Russell’s higher ticket programs later on.” My response was: “No, we do not allow losers into our higher end programs.” People who, freaking, will use your time for four of the five days of the event and then the last day come and ask for a refund after they didn’t do the assignment, which we pulled an all-nighter on Thursday and people loved that. That was the best part. That was annoying. The other person is one of my friends. He sent three people from his team, three women and I will – anyway, they didn’t show up for the last three days and they went home and told Perry that it was a complete waste of their time. They didn’t show up for the last three days. So outside those four people who I will deem losers and I shouldn’t say it. That’s not nice. But that’s how I feel. It was really upsetting. That you can go through and have this amazing experience… we have literally – I had people coming to me crying at the end about the experience. We help people build out entire businesses and they had a chance to work with the clients. It was, as a whole, one of the best events we’ve ever done. I just had 4 people of 120 that are coming with that attitude and by the way happened to be the four people who didn’t freaking show up and do the work and it’s just – anyway, that’s how life is, right? So there you go and that’s why I didn’t honestly message you guys because I was frustrated by those people. I didn’t want that to cloud it. Now you guys got the cloud but now the cloud is gone. Everything else was amazing. It was awesome. We had – my favorite part of it was on Thursday. We brought in three business owners and I consulted those businesses in front of them and kind of mapped out funnels and then all those guys, we got done like 6 o’clock at night. They had to go out and pull an all-nighter and they got to pick which one of the three funnels they like the most. We had a chiropractor, someone who owns a certification program and someone who’s doing survival info products. So they got to see my map of the funnel and then they can make up their own if they wanted and they had to create the entire thing, all the pages, all the funnel, all the sequences and literally people – some people didn’t go to bed. They pulled all-nighters. They worked the whole thing and then the next day on Friday, everyone who had killed themselves building funnels, they had everyone kind of vote and we picked the top three in each category and the top three got to present it for the entire group and for that business owner and then the business owner picked who they thought was the best and they won a $1000 cash prize. We had big old stacks of $1 bills. It was so much fun and it was amazing. I can’t even tell you like some of these people what they built, how amazing it was. They built funnels and had ideas and concepts I never even dreamt of and it was just – gall, it was amazing! And then obviously salt that off with the dude who comes back and said that he didn’t learn anything. Oh, how did the hack-a-thon go for you last night? I went to bed. Well, you missed the most important part. So yeah, it makes sense that it didn’t have any value for you. Anyway, just makes me laugh. It was interesting. I went to Tony Robbins’ Date with Destiny which is Tony is the best on earth. It’s a five or six-day event and in the last day he does a session. He was like, “Who here has not had a breakthrough in the last five days?” and sure enough like 20 people raised their hands and it was kind of awesome. Tony went through and just made them all look like idiots in a nice way or basically like help them see they had breakthroughs but they just weren’t intelligent enough to notice it, right? Anyhoo, so there’s my rant. It’s over. Let’s focus on the positive. So this is what I’m talking about today because this is something that I think is  crazy exciting and I feel like I’ve missed the boat on some things and I don’t want to miss the boat on this. I don’t want you to miss the boat on this. So a couple of things. First off, a lot of you guys know Gary Vaynerchuk and I watched him as he grew Wine Library TV from nothing to this huge thing and his whole thing was like “I do a video every day. I’m consistent. Every day I do a video.” Alright… I thought that was kind of cool and I think my big takeaway from that was consistency, consistency. And then I heard a little while ago that there’s a guy, I think you guys know him, his name is Eric Worre. And he – I don’t know if this is true, this is my understanding what I heard happened but he was kind of a good guy, making money but not like the biggest name on earth and he went and he hired Gary Vaynerchuk and Gary basically said make a video every day. Be consistent. So he did and now five years later, he has done a video every day for five years and he has got – he does these live events where he gets 10,000 people signing up. He did a webinar last month with Tony Robbins. He had over 100,000 people register and it’s insane. Eric Worre is a smart dude, genius, really nice guy but I don’t feel like he’s the most charismatic leader in the world. I wouldn’t have – you might be watching his videos and like OK. But I was like “how has this dude got so many people that follow him?” and it’s consistency, right. So I’m going to do that with Marketing in Your Car. This is the most consistent I’ve ever been with a content publishing platform and I like it but it’s kind of like it’s delayed publishing. I record it. You might listen to this a week from now or two weeks from now or six weeks from now. One thing I do like about podcasts that has been really interesting is that I’ve done, like I don’t know, 150 episodes or something for the last like three years and people will come and they join Marketing in Your Car and then they go on these binges. Like one of my coaching clients, one of like the coolest people I’ve met this year. His name is Noah. He was just messing with me. He’s like, “Hey, man.” Him and his wife, they’re amazing coaches and entrepreneurs and they drive around the country in like an RV and they just work from wherever they’re at, right? Which is super cool and he said – he said, “I went on the Marketing in Your Car binge and listened to like half of the episodes in three days,” which is cool. It’s funny. If you look at our stats, that’s what happens. People come in, listen to one to two episodes and they like it and they binge and they go through the entire like last three years of my life. It’s kind of cool because – anyway, so I like that part of it. It’s kind of cool. But one thing that I don’t like is just it’s not instant, right? Not instant like if I want to send you a message, it doesn’t necessarily mean you’re going to get it right away. Like we did – a couple of weeks ago, I did the whole like – my number one entrepreneur supplement. I wanted to kind of test this. If I send this out, how many responses do I get? How long does it come? What’s interesting is I got a lot better response from that than I had assumed I would which is cool but there has been a long drag on it. There’s this drag that I’m still getting people coming in now and I will probably get those people coming in for the rest of my life. It’s kind of interesting. How there’s that drag… So there’s that. I remember when Twitter first came out. It’s like I don’t get it. I remember hanging out with Frank Kern. We were doing a project together and so I flew out to his offices and we talked about Twitter and he’s like, “The coolest thing is I tweet and wherever I tweet, within like five minutes, there’s a thousand visitors go to wherever I just tweet about.” I was like, “That’s kind of cool. It would be nice to be able to get 1000 clicks anytime you wanted just by tweeting something, right?” And obviously Twitter kind of came and went and most of those guys don’t tweet or twit or whatever you call it. They don’t do that anymore, right? But conceptually, I said that’s really cool. So I started getting Twitter and I got all excited. By that point, like nobody cared and I’m assuming people still tweet or twit, whatever you call it. But I don’t even know. So I kind of missed that platform. Now Periscope, so this is my entrance into Periscope, right? So that has been happening for the last like month or so and I keep seeing different people popping on it and the first time I was – I downloaded the app and somebody was like, “Hey, you should Periscope.” And I’m like; I don’t know what that means. Downloaded the app, I found it was hooked to Twitter, so I integrated it with my Twitter account, or whatever. Anyway, one day I’m driving around. My phone bleeps and I look down and it’s one of my friends, Stacy Highland, and she’s like – it said Stacy is starting – she’s – whatever, she’s Periscoping live. I was like I don’t know what that means. So I clicked on it and it popped up and instantly I’m talking – I’m watching her talk and she’s like, “Oh, hey Russell just logged in,” and she said, “How is it going?” and I’m driving around in Boise for the next like five, ten minutes and she’s just like sharing this really great training and then it ended. I was like that was the coolest thing. I just – my phone beeped. I clicked the button. I’m watching her stream live and then she’s done and I was like there’s this instant thing where I could push – where she pushed content to me. I didn’t even know how it popped on my phone honestly. So that was kind of cool. So then I was like OK, I want to figure this Periscope thing out but I hadn’t had time yet. Now, fast forward like a month later or a couple of weeks later, which is yesterday actually, I was working on Actionetics. I was building out my email sequence in there and I was editing the footer in my email to have like here’s my Twitter following and my Facebook and all those things and I was like I’m going to add my Periscope thing. I don’t even know what my Periscope thing is. So I opened my phone app and I’m clicking around and also accidentally clicked the button for like to publish and I click on this thing and within like – within a minute, I had 50 people. I didn’t even know who these people are and how they found out about it. I don’t even know. I hooked this up to Twitter, so maybe they saw me tweet it because I think Periscope tweeted it out. Anyway, 50 people are on and we were just hanging out and talking and sharing some cool stuff and that fast I had this instant like direct channel to people instantly and I could – I had their focus and their interest and it was awesome. Then when it was done, I think that Twitter stores it for like a day and then it kills the video. So I sent it to my brother. I’m like hey, every time I do the Periscope, you got to grab it. We’re going to turn it into a video. That way I can post it on my blog and I can now start doing all the other stuff. But I’m like, this is now a platform where I could publish daily where – so what I’m going to do now is every day at the end of the day, when I get – I’m doing Marketing in Your Car usually when I’m driving to the office or driving home but typically I’m driving to the office and I’m sharing my thoughts for the day and just cool ideas and then I’m going to start using Periscope when the day is over. Hey guys, this is what I did today and I will just kind of show off the cool stuff I’m doing and just use it as kind of an over the shoulder – like this is what I’m doing today. This is what I got done. This is what I’m working on. It’s exciting. Just share with people and see what you’re actually doing. I also want to use it as a way to amplify my content. So like I’m trying to get to a point where I’m doing like a blog post every – a couple of times a week or we’re doing – everything we’re doing and it would be cool like to use Periscope. Hey guys, I just wrote a blog post. This is what it’s about. If you like that, go over there and comment. I’m using this as a tool to live stream – in live real time to go get people to go comment on my post and my Facebook thing or whatever it is. I don’t know yet. But that’s kind of the concept. So I’m excited for it. If you are a Periscoper, come check me out. Come – I think you just got to go to Periscope. You just go in there and you search for @russellbrunson. And then my brother is storing them all on our blog which is blog.dotcomsecrets.com. We haven’t really launched that yet but its happening and all the Marketing in Your Carare there along with the transcripts. A bunch of cool stuff is happening over the blog soon. So anyway, I’m excited. I think Periscope is cool. I think that you guys should all start looking at it. That’s one of my big initiatives I’m going to be doing. I will try to do a Periscope a day and hopefully in five years from now, I will be like Eric Worre and have events with 10,000 people at it and I can get 100,000 people show up on webinars. So that’s my goal and hopefully you guys use this as a platform too because I know it’s here. I know there’s going to be a ton of competition. Facebook is coming out with one, a bunch of them are coming out with one. The reality is it does not matter which one you use. Just pick a platform and stick with it because that’s the key is just being consistent. So I picked my platform. I don’t care which other one comes out. I’m focusing there and we’re going to start growing this thing out and come hang out with me on Periscope. Thanks everyone. I’m out of here and I will talk to you guys all soon.

Improvisor and gentleman Alex Trepka respectfully discusses his coif, his obsession with The Dark Knight, a sense-deprived birthday, classic game shows and, finally, transforms into a southern lawyer. SHOW NOTES: 0:00 Intro 0:45 Sammy is enamored by Alex's coif. “I will say it was the male 'Rachel' of my life.” -Alex 2:30 Alex is currently “funemployed” 9:20 He will be driving the support van for a Bike4Row 11:57 Alex quickly gives his spoiler-free thoughts on ANT MAN and then goes totally Rain Man for Dark Knight. “I would rather have a surprise party than a surprise funeral I guess is what I'm trying to say.” -Alex 17:50 A woman's funeral service was attended by costumed mourners. Sammy wonders what Alex would have worn and what type of funeral he'd have. 23:00 Alex spent his birthday in a sensory deprivation tank. 28:35 Man accidentally shot himself at his Birthday party. Alex respects the Dead. 32:15 Donald Trump keeps talking shit. Alex respectfully disrespects the Donald. 36:00 We argue about the pronunciation of GIF. Alex respects the Developer. 37:00 Alex talks about his Ballers, Jeopardy & his favorite classic game shows. “I think that sometimes I could use a little bit more straightforwardness instead of speaking in  metaphors and stuff like that.” 46:10 Sammy thinks Alex has an old soul when it comes to comedy and manners. Sammy wonders if it has affected his professional or personal relationships. Alex respects his time dating women in Chicago. 53:35 Two Utah teens Periscoped their theft of an ice cream cart. Duelling Southern lawyers argue the case. Alex recalls his own JackAssian antics as a teen. 1:03:10 Outro

Tripoli is back with another episode of Twisted. Sam discussed David Letterman's final episode and who would he have on his last episode. Finally, Sam takes your questions from across his social media and answers every single one of them! Lots of questions about dicks! Thanks so much for listening and please rate and review on iTunes. Also let me know what you like and what you don't so I can make twisted better! Have an amazing Memorial Day Weekend everyone!

In episode 250 of Janey Godley's podcast with award winning comic Ashley Storrie the mother and daughter discuss this week's news. Gay rights in Ireland, the real meaning behind the Gay Pride march and Canadian comic Jen Grant's experience with sexual harassment.   Janey talks about the new SNP members getting inducted into Westminster. We give out details about the podcast party and this episode was also Periscoped live.     You can get your Janey Godley’s Podcast merchandise at Redbubble Check out our podcast advert on Vimeo If you would like to support our podcast then please do so by clicking onto Our Donate Page and donate via PayPal or like our page on: Facebook For more information on how you can help Matthew McVarish visit The Road to Change website. Get your copy of Molly Wobbly’s Tit factory, live cast recording here. Check out The saga of Tim and Freya You can check out all our videos on YouTube Order “Handstands in the Dark” Paper Back or in EBook Please rate us or leave a comment on PodOmatic, ITunes You can find all the info regarding Janey’s live shows by just clicking Gigs!  

This week on Supercharged we’re talking about travel hacks, the Ellen Pao verdict, and religious freedom laws. We’re also answering your questions about domain names, e-Ink tablets, and blocking texts.