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67 episodes with search off
2 episodes with search off
2 episodes with search off
In this episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team dive deep into the foundations of how the web works—specifically HTTP, TCP, UDP, and newer technologies like QUIC and HTTP/3. The two reflect on how even experienced web professionals often overlook or forget the mechanics behind these core protocols, sharing insights through technical discussion, playful banter, and analogies ranging from messenger pigeons to teapots. The conversation spans key concepts like packet transmission, connection handshakes, and the importance of status codes such as 404, 204, and even 418 (“I'm a teapot”). Throughout the conversation, they connect these protocols back to real-world implications for site owners, developers, and SEOs—like why Search Console might report network errors, and how browser or server behavior is influenced by low-level transport decisions. With a mix of humor and expertise, Gary and Martin aim to demystify a crucial part of the internet's infrastructure and remind listeners of the layered complexity that makes modern web experiences possible. Resources: Episode transcript →https://goo.gle/sotr091-transcript Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO #Http Speakers: Lizzi Sassman, John Mueller, Martin Splitt, Gary Illyes Products Mentioned: Search Console - General
In this episode of Search Off the Record, Google's Martin Splitt, Cherry, and Gary Illyes discuss the exciting expansion of Search Central Live with the introduction of Search Central Live Deep Dive. They share the history of Search Central events, the inspiration behind creating a more advanced, multi-day experience, and how community feedback helped shape the new format. Cherry explains how the Deep Dive events will offer in-depth sessions, practical workshops, and greater opportunities for networking within the Search community across the APAC region. The team also offers a behind-the-scenes look at the complexities of planning international events, from budgeting and travel logistics to ensuring high-quality attendee experiences. They highlight plans for new locations including Budapest and South Africa, and outline how interested participants can apply. If you want to hear about the future of Google's Search community events and how to get involved, this episode is a must-watch. Resources: Episode transcript → https://goo.gle/sotr090-transcript Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral
Ever wondered how web standards are made? Martin and Gary from Google Search take you behind the scenes of the internet's governing bodies. From the IETF to the W3C, learn about the consensus-driven processes that shape the web. Find out why these standards are crucial for ensuring a consistent and reliable online experience. Resources: Episode transcript → https://goo.gle/sotr089-transcript Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speakers: Lizzi Sassman, John Mueller, Martin Splitt, Gary Illyes Products Mentioned: Search Console - General
As 2024 comes to a close, we're reflecting on what SEO things happened this year. Listen along as we chat about what we learned from going to events, the importance of understanding how AI works, and whether everything will be replaced with JavaScript. Resources: Episode transcript → https://goo.gle/sotr088-transcript Encoding + Googlebot → https://goo.gle/4iZEKXO Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode of Search Off the Record, John and Martin talk to Allan Scott from the Google Search team that handles duplicate content. They explore how Google Search deals with duplicated content, clustering, and canonicalization. Resources: Episode transcript → https://goo.gle/sotr087-transcript Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #SEO Speakers: Allan Scott, John Mueller, Martin Splitt Products Mentioned: Search Console - General
In episode 15 of season 9 we talk about another blood week, Alabama got destroyed by Oklahoma, Ole Miss loses to Florida, BYU loses to Arizona State (with two field rushings), Indiana finally plays a good team and gets destroyed, preview the games for this week, do pickems, etc. We answer questions from listeners, etc. … Continue reading "S9E15 – Safe Search Off"
In this episode of Search Off the Record, Lizzi and John are joined by Rio Ichikawa, a product manager working on UX, CRO, and SEO, to discuss the intersection of SEO and UX. They explore how user experience impacts SEO, emphasizing the shared goals of attracting and converting users. Tune in for a discussion on common UX mistakes - like carousels - and how heatmaps can be a valuable tool for understanding user behavior and optimizing web pages for better engagement and conversion rates. Resources: Episode transcript → https://goo.gle/sotr086-transcript Rio on X/Twitter → https://goo.gle/4eAOjJz Rio on LinkedIn → https://goo.gle/3OnaHuY Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
Sometimes talking to your users is the best way to figure out why that pesky bounce rate is high. But how do you actually do that, especially if you're on a budget? In this episode of Search Off the Record, we're learning all about user experience research (UXR) and how getting a better understanding of how your users interact with your website can help when you're looking for ways to improve it. Tune in as Iva Barisic Hafner, a user experience researcher on the Google Shopping team, explains how to use UXR methods to get to the bottom of the "why" behind user behavior. Resources: Episode transcript → https://goo.gle/sotr085-transcript Nielsen Norman Group → https://goo.gle/3YI3xrq List of UXR methods → https://goo.gle/40sI6Ma Iva on LinkedIn → https://goo.gle/3A7Te6E Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
What does recursion, Weather Frog, and Momo the Magic Cat have in common? In this episode of SOTR, Lizzi and John go behind the scenes of a Google Doodle with Jessica Yu, the lead for Doodles and delight on Google Search, about designing experiences that resonate with your audience. Listen along as we learn more about what's involved in getting an easter egg into Google Search, from hatching the idea to designing (and deploying) the experience and measuring success. Resources: Episode transcript → https://goo.gle/sotr084-transcript Jessica Yu on LinkedIn → https://goo.gle/3BKgSq1 Momo's first appearance → https://goo.gle/3UbGgeC Submitting an idea for the Google Doodle → https://goo.gle/3A04stC AVIF is now supported by Google → https://goo.gle/3NrwhhK Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode of Search Off the Record, Ben Walton and David Yule from the Google Search Site Reliability Team (SRE) walk us through their day to day work, which surprisingly is not just about putting out fires! Learn what Search SREs really do, how they handle incidents that occasionally occur, and what it takes to be an SRE for Google Search. Resources: Episode transcript → https://goo.gle/sotr083 SRE handbook → https://goo.gle/3XSbVUF David on LinkedIn → https://goo.gle/3XQKavR Ben on LinkedIn → https://goo.gle/4ewAkEX Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
It's been a few months since you hired an SEO; how can you tell if things are headed in the right direction? In this episode of Search Off the Record, Lizzi and John interview Erika Varangouli, head of Branded Content at Riverside.fm, about all things hiring and working with SEOs. Just because uplift isn't happening doesn't mean they're not doing work; we walk through practical things to check throughout the process, such as how things are prioritized, is there regular reporting, and proactive communication around things that don't go as planned. Resources: Episode transcript → https://goo.gle/sotr082-transcript John's initial LinkedIn Post → https://goo.gle/3XNOqfI Erika Varangouli on LinkedIn → https://goo.gle/3ZukgiH Erika on X → https://goo.gle/3XXGBUR Do I Need an SEO? → https://goo.gle/4dabZUb SEO Starter Guide → https://goo.gle/42alrmy Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode of Search Off the Record, Irina Tuduce from the shopping team joins John Mueller and Lizzi Sassman to chat all things shopping data, from schema.org to feeds spec. Listen along as we chat about how shopping infrastructure gets its data, why pricing data can be tricky, and what the Shopping team has been working on this year. Resources: Episode transcript → https://goo.gle/sotr081-transcript Irina Tuduce on LinkedIn → https://goo.gle/3Xuiywf Product structured data → https://goo.gle/4eaPJus Feed spec in Merchant Center → https://goo.gle/3Tdl2MU How to set up Merchant Center account → https://goo.gle/4gcSPjq Merchant-level organization markup → https://goo.gle/47fvmd2 Schema.org community on GitHub → https://goo.gle/4e7A6E3 Variants in Google Search → https://goo.gle/4dU4BOc Merchant Listings report in Search Console → https://goo.gle/47hlNuu Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
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In this episode of SOTR, John Mueller, Lizzi Sassman, and Gary Illyes talk about misconceptions around crawl frequency and site quality, what's challenging about crawling the web nowadays, and how search engines could crawl more efficiently. Resources: Episode transcript → https://goo.gle/sotr079-transcript Gary's post on LinkedIn → https://goo.gle/3YAT55q Crawling episode with Dave Smart → https://goo.gle/3WShUsf If-Modified-Since → https://goo.gle/3ywXvja About the IETF → https://goo.gle/3SGVVlo Robots Exclusion Protocol → https://goo.gle/4dgmBSg Proposal for new kind of chunked transfer → https://goo.gle/3AgMF1c Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
Managing websites that use different languages and serve different countries is no easy task. That's why Lizzi, Gary and Martin sat down to talk about all things internationalization, hreflang and what's making managing international, multi-language websites easier. Resources: Episode transcript → https://goo.gle/sotr078-transcript Docs for international and multilingual sites → https://goo.gle/3WtolAL How x-default can help you → https://goo.gle/3Y8AdKB Web Almanac hreflang usage in 2022 → https://goo.gle/4bKX2Hv Hreflang tags generator by Aleyda Solis → https://goo.gle/4bVRVEI Merkle Hreflang testing tool → https://goo.gle/3WaWbKj Hreflang Builder → https://goo.gle/4cW8fGi Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
In this episode, Zoe Clifford from the rendering team joins Martin and John from Search Relations to talk about how Google Search deals with JavaScript sites, how rendering works and what the mysterious "iteratorect" was. They also discuss what's the DOM, if all pages get rendered, how long it takes and what website owners should look out for when building JavaScript-driven websites. Resources: Episode transcript → https://goo.gle/sotr077-transcript JavaScript SEO basics → https://goo.gle/3W0XnjB Fixing search-related JavaScript issues → https://goo.gle/3S2bMdY Google I/O 2019 presentation → https://goo.gle/4bCdZ6M Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
In this episode of SOTR, Lizzi and John sit down with Elizabeth Tucker to go behind the scenes of Search Quality product management. Listen along as they discuss using data science to measure quality and make improvements, how search behavior is changing over time, and how to think about E-E-A-T and the Search Quality Rater Guidelines. Resources: Episode transcript → https://goo.gle/sotr076-transcript BERT paper → https://goo.gle/3XroKpe E-E-A-T for site owners → https://goo.gle/4c5E0fQ Search Quality Rater Guidelines → https://goo.gle/3z07OvN Improving Search with Rigorous Testing → https://goo.gle/45x7OQ0 Day in a life of a Search Quality Product Manager → https://goo.gle/3z087GX Meet Data Scientists at Google → https://goo.gle/3xzZ67c Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
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How does Google address incidents that affect Search results, like indexing problems or crawling issues? Join John, Lizzi, and Gary in this episode of Search off the Record as the team discusses internal processes Google uses to detect, investigate, and communicate these incidents to users and website owners. Resources: Episode transcript → https://goo.gle/sotr075-transcript Google Search Status Dashboard → https://goo.gle/3Vcs9pi Lifecycle of an issue → https://goo.gle/3KsgjCe SRE Playbook's chapter on troubleshooting → https://goo.gle/3V9NPCj Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: John Mueller, Lizzi Sassman, Gary Illyes Products Mentioned: Search Console - General
Welcome to the Leafs Lounge, your go-to spot for everything Toronto Maple Leafs! Dive deep into the NHL Playoffs analysis, stay updated on the latest Leafs Coach Search developments, and get insider insights into the team's off-season plans. Whether you're a die-hard Leafs fan or just love hockey chatter, this is where the action is. Join us as we break down game strategies, discuss potential coaching candidates, and speculate on how the Leafs are gearing up for an exciting off-season. Follow us for the latest buzz, rumors, and discussions with fellow Leafs Nation members. Let's talk hockey!
In this episode of Search off the Record, John and Lizzi invite Michael Chidzey and “Jo” Juliana Turnbull to talk all things SEO Office Hours. Listen along as they discuss why they picked this format, whether community building has an impact on SEO, and how you can get involved in this growing community of SEO practitioners. Resources: Episode transcript → https://goo.gle/sotr074-transcript Join the next Good Signals SEO Office Hours → https://goo.gle/4avilfM Good Signals SEO Office Hours announcements on LinkedIn → https://goo.gle/450vo7F Jo Juliana Turnbull on LinkedIn → https://goo.gle/4bISYbP Jo Juliana Turnbull on X → https://goo.gle/44V8xKF Mike Chidzey on LinkedIn → https://goo.gle/4dSJg7Q Submit a question for Google SEO Office hours → https://goo.gle/3K93A7A Watch more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Central Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: John Mueller, Lizzi Sassman, Michael Chidzey, Juliana Turnbull Products Mentioned: Search Console - General
What's the best way to handle outdated content? Does old content affect SEO? In this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content and updating it to continue being useful to users today. Listen along as Lizzi and John discuss content decay's effect on Google Search results and practical steps to tackle it. Resources: Episode transcript → https://goo.gle/sotr073-transcript Crypto redirects → https://goo.gle/4dq7Ywe Outdated blog post on traffic drops → https://goo.gle/3y8UNQd Mobile-Testing Tool blog post → https://goo.gle/4bsCJ1Q Structured Data Tool landing page → https://goo.gle/4bvZ8Lw Watch more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Central Channel → https://goo.gle/SearchCentral Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode of Search Off the Record, Gary Illyes, Lizzi Sassman, and John Mueller put Large Language Models (LLMs) to the test and compete to create the best social post using generative AI. Listen along as they weigh the pros and cons, assess how accurate the posts are, stumble on some owl facts, and see how Google's own GenAI tool, Gemini, can be used as a creativity tool. Resources: Episode transcript → https://goo.gle/sotr072-transcript SEO Starter Guide → https://goo.gle/42alrmy rel=prev/next isn't a signal → https://goo.gle/4aIWz8F Managing Multi-Regional Sites → https://goo.gle/3J3u5e9 Bubble chart analysis → https://goo.gle/49q9VW8 Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
This episode I'm taking just a teensy break from discussing Google's Helpful Content System. This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada https://www.entityelevation.com/seo-summit-2024/ This week's topic comes from an episode of Search Off the Record where google engineers and their Google friends about general topics. I learned more about what is and what isn't a Googlebot. As well as some insight into what Google is looking for in a site or a new site. Search Off The Record - https://www.youtube.com/watch?v=xVg9LcrSwyQ Forensic SEO - HouseFresh Video Series If you want to not miss any future videos or discussions on what might be going on in Google - make sure to get on the notification list for Search Driven Insights - https://bit.ly/searchdriveninsights This week's sponsor of Confessions of an SEO Magic Mind - https://magicmind.com/confessions Coupon code: Confessions20 For the latest from the Indexation Research check out it's new home on Substack. Monthly $18 / Annual membership has perks and gets you two months free plus a few more fun things! Substack: https://crawlornocrawl.substack.com/ Latest News from CONC New Desktop Googlebot Youtube channels - https://www.youtube.com/@forensicseo https://bit.ly/searchdriveninsights Here's a test - please click on this link American Way Media, INC - SEO Consultant Confessions of an SEO - On Semrush's Top 10 SEO Podcasts https://www.semrush.com/blog/seo-podcasts/ Suggest podcast topics on Confessions Hotline - 512-222-3132 Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties. Ziptie Monitoring Software - https://bit.ly/checkoutziptie Software than monitors whether Google is serving your content or not. Rank Week - https://bit.ly/confessionsrankweek For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO
In this episode of Search Off the Record, John Mueller and Lizzi Sassman are joined by Rick Viscomi from the Chrome Web Performance team to discuss the importance of understanding what users seek to accomplish and optimizing accordingly, rather than focusing solely on metric scores. Listen along as the Search team touches on metrics like Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and the latest Interaction to Next Paint (INP) as pieces of the pie for a better user experience. Resources: Episode transcript → https://goo.gle/sotr071-transcript Introducing INP to Core Web Vitals → https://goo.gle/4ar2UW6 Page Experience & Google Search → https://goo.gle/49cEWgm Rick on X (formerly Twitter)→ https://goo.gle/3PCe4ze Core Web Vitals on Stack Overflow → https://goo.gle/4awMqvw Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: John Mueller, Lizzi Sassman, Rick Viscomi, Products Mentioned: Search Off The Record,
In this episode of Search Off the Record, Gary Illyes and Lizzi Sassman take a deep dive into crawling the web: what is a web crawler, and how does it really work? Listen along as the Search team is joined by an expert web developer in the SEO community, Dave Smart, for an in-depth and technical discussion of all things crawling, and maybe dispel some myths along the way. Resources: Episode transcript → https://goo.gle/sotr070-transcript Managing your crawl budget → https://goo.gle/3IzRZxl Dave Smart on LinkedIn → https://goo.gle/3wPSuRA Tame the Bots → https://goo.gle/4cfCQ1P Search Central Help Forum → https://goo.gle/sc-forum Indexing API docs → https://goo.gle/3v8yVU0 Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: Gary Illyes, Lizzi Sassman Products Mentioned: Search Off The Record
In this episode of Search Off the Record, John Mueller and Lizzi Sassman sit down with Aaseesh Marina, Product Support Manager, to discuss the Search Central community forums. Did you know there is a group of Product Experts and community members that can help you navigate your SEO questions? Listen along as the Search Team takes a deep dive into the Search Central help community forum and discover why it should be your go-to guide for any SEO help. Resources: Episode transcript → https://goo.gle/sotr069-transcript Search Central help community → https://goo.gle/3sViTv3 Product Expert program → https://goo.gle/3SL6jrI Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: John Mueller; Lizzi Sassman; Products Mentioned: Search Off The Record;
Nick Underhill to talk OC search and they continue their coverage from the Senior Bowl.
The SEO Starter Guide is getting a refresh! Have you ever wondered how the Search team plans and writes such a document? In this episode of Search Off the Record, John Mueller, Gary Illyes, and Lizzi Sassman discuss which topics are still relevant, the right level of detail for a starter guide, and whether or not including anti-patterns in documentation is a good idea. Resources: Episode transcript → https://goo.gle/sotr068-transcript SEO Starter Guide → https://goo.gle/42alrmy SEO Starter Guide: What's all the drama? → https://goo.gle/4b6ZLMq Let's pick a domain name → https://goo.gle/3tezc6t Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast Speaker: John Mueller; Gary Illyes; Lizzi Sassman;, Products Mentioned: Search Console;,
Nick Underhill joins us to talk about the Saints and their search for a new OC. In this hour we also do our OTB pre season top 12 for football. We wrap up with Ask the Bench.
Episode 2 - We made an exclusive list!! I couldn't resist talking in this episode about the honor it was given on Semrush's Top 10 SEO Podcasts at the end of 2023. https://www.semrush.com/blog/seo-podcasts/ And Confessions is in some great company - Search Off the Record (Google's Search Relation Team), Best SEO Podcast (The Unknown Secrets of Internet Marketing), Search With Candour, Authority Hacker Podcast, #5 Confessions of an SEO !!!! SERP's Up, EDGE of the Web, SEO 101, The Recipe for SEO Success and The Search Engine Journal Show, And since all my friends were too busy to answer their phones, you get to be the first that I talked about it with! Then I went into the topic of the show which might be a theme this year - how Google has changed and that Google interprets our search terms. In this episode I share my thoughts on something related to the Indexation Research Project that I didn't give much thought to initially that has actually been a learning experience. OK, so its not going as I initially thought but learning from it is worth its weight in gold. I have a text number where you can suggest podcast topics - 737-225-8228 Third Annual Confessions of an SEO Podcast Survey is open! https://www.surveymonkey.com/r/9DJ56YN Here's the link to Olga Zarr's podcast - https://podcasts.apple.com/si/podcast/seo-podcast-by-seosly/id1652341332 Here's the link to the Virtual Conference next month - https://agencyfasttrack2024.com/ Your SEO deals on Tools I use: Some tools I use and recommend: Cora Software https://bit.ly/confessionscora On page analysis tool - use it every day. GSC Tool - https://bit.ly/gsctool A chrome extension that helps me with repetitive tasks in search console and has a connector to the Google Indexing API so it doesn't go through 3rd parties. For the latest from the Indexation Research check out it's new home on Substack. Monthly $18 / Annual membership has perks and gets you two months free! Substack: https://crawlornocrawl.substack.com/ For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! | | Confessions of An SEO
In this episode of Search, Martin, John, and Gary look back at 2023 and reminisce on some of this year's Search announcements. From updates to Core Web Vitals to going back to basics of website titling, the team covers a wide range of announcements and updates in the world of SEO. Resources: Episode transcript → https://goo.gle/sotr067-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
In this episode of Search, Martin, Gary, and John discuss aspects of SEO that website owners often overlook. From overall quality to more technical aspects, The Search team talks about where they focus on their SEO work and why the details add up to a better SEO experience. Resources: Episode transcript → https://goo.gle/sotr066-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
In this episode of Search, John, Gary, and Martin discuss why the search team adds and removes features on their search engine, Steve. From creating a better user experience to surfacing relevant answers for search queries, maintaining an organized webspace requires continual retooling. Tune into this episode of Search Off the Record to learn about what the team considers when updating their search engine itself! Resources: Episode transcript → https://goo.gle/sotr065-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
In this episode of Search, John and Gary discuss the impact of quality on search results. From sitemaps to scheduling and more, the Google Search team talks about how the quality of the page and site plays a role in crawling and indexing, besides ranking. Do you need to update your site often or add many links? Tune in and find out on this episode of Search Off the Record! Resources: Episode transcript → https://goo.gle/sotr064-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
CW: We talk and joke about the tragedy of 9/11 a lot this episode. If you lost someone or was in anyway affected by the acts of horror of that day, we apologize for your pain and loss. Might be best to skip this episode.
The Google Search algorithm has been updated and panic quickly sets in. In this episode of Search, Martin, John, and Danny help content creators everywhere focus on the value they bring into the digital world. From changing ranking systems to updated documentation, the Google Search team discusses their holistic approach to SEO, ranking, and more! Resources: Episode transcript → https://goo.gle/sotr063-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
A top-level domain (TLD) is the last part of a domain name, after the dot, and identifies the type of organization the domain belongs to, or the country the domain is targeting. Some examples include .com, .org, .ai, .ch, .xyz. In this episode of Search, John, Gary, and Martin help you choose the best top-level domain for you and your website, including price, popularity, and if a custom one makes a difference in search engines. They also touch upon second-level domains, dashes, keywords, their effect on SEO, and more! Resources: Episode transcript → https://goo.gle/sotr062-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
Martin, John, and Gary discuss the potential reasons why your website or page is not indexed, both from a technical and quality perspective. Learn about the tools and reports available in Google Search Console to help determine why your website is not indexed. Resources: Episode transcript → https://goo.gle/sotr061-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
On this week's episode, Jack Chambers-Ward runs down his top 10 SEO podcasts that he thinks you should be listening to in 2023. Yes, Jack is a podcast listener as well as a creator. Sponsor: SISTRIX - TrendWatch Jack's top 10 digital marketing podcasts: Search Off the Record SERPs Up Edge of the Web Radio SEO Mindset Azeem Digital Asks Marketing O'Clock Rankable Recipe for SEO Success WTSPodcast The Measure Pod Full show notes and transcript available at search.withcandour.co.uk.
In this episode of Search Off the Record, John, Gary, and Martin answer highly sought-after questions left on Gary's Linkedin post. They share the drawbacks of client-side rendering, how Web3 would affect SEO, and more. Why do 410 response codes show the same as 404s in Search Console? Is it treated differently in the backend? Find out that, and more from how the Search team would rebuild a search engine differently from Google's to what the team has learned from the billions of search queries it's received over the years. Resources: Episode transcript → https://goo.gle/sotr060-transcript Check out the Google Search Centra YouTube channel → https://goo.gle/43lCh1h Check out the Google Search Central blog → https://goo.gle/3CJW3sH Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
In this episode of Search Off the Record, John, Gary, and Lizzi chat about launching websites. Launching a website can be a nerve-wracking experience, especially staging your website for launch, or if you're a seasoned website owner and want to stage a new feature. How can you prevent a staging site from becoming indexed? Who are the people having the problem with the staging servers? What is the difference between a site launch and migration? Listen to this podcast episode to find out! Resources: Episode transcript → https://goo.gle/sotr059-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
In this episode of Search Off the Record, Googlers Edu Pereda and Pascal Birchler join Martin Splitt to chat in-depth about programming languages, JavaScript and TypeScript. Learn more about the projects they use JavaScript with, why people have strong emotions towards JavaScript, what they like and dislike about the controversial programming language, and more! Has Javascript improved? Is there such a thing as modern JavaScript? Is it possible WebAssembly could replace TypeScript? Listen to find out! Transcript → Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #JavaScript
On this episode of Search Off the Record, guest Edu Pereda, Engineer at Google joins Martin Splitt and Gary Illyes to chat about Search Open Sourcing projects. Open source is a source code made available for the public to modify and distribute. Learn about the Search open source library projects, requirements in mind when creating open source libraries, why not every library can be open source, and more in this podcast episode! Resources: Episode transcript →https://goo.gle/sotr057-transcript Find us on Twitter → https://goo.gle/3JgUSEB Edu Pereda on Twitter → https://goo.gle/3ZntryE Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast #Opensource
With the right resources, site moves or domain changes don't have to be as hard as we once remember. In this episode of Search Off the Record, join Lizzi, Gary, and John for a chat about site moves. Learn about the different types of site moves, common issues, and how to move your site without harming search ranking results. Find out how site moves affect users and Search, how there could be a drop in traffic, and more. Episode transcript → https://goo.gle/sotr056-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode of Search Off the Record, Josh Cohen, a Tech Writer on the Search Console Team, joins John and Lizzi to chat about the Search Console Help Center. They dive into who drives changes in Search Console, tips for writing feedback, and questions to ask when deciding the right level of information to give in a document. Learn the differences between product and doc issues, not being able to remove content from a website you don't own, and more! Resources: Episode transcript → https://goo.gle/sotr053-transcript Search Console Help Center → https://goo.gle/3k34NU5 Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
John, Gary, and Lizzi wrap up 2022 by reflecting on projects, events, and past episodes of Search Off the Record. They discuss the most surprising aspect of 2022, updating Search documentation, and much more! Resources: Episode transcript → https://goo.gle/sotr055-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
On this episode of Search Off the Record, John, Gary, and Lizzi chat about the Google Search Status Dashboard for incident reporting. They discuss what prompted the dashboard, how this compares to reporting Search incidents on Twitter, and more! Learn how the dashboard can streamline communication between Google and those reporting incidents. Resources: Episode transcript → https://goo.gle/sotr054-transcript Status Dashboard → https://goo.gle/3Wt80KL How To Use the Dashboard → https://goo.gle/3HvwHls Blog: When indexing goes wrong (2019) → https://goo.gle/3HvwHls Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
Ethan Smith is the CEO of Graphite, a boutique growth agency that's helped companies like MasterClass, Thumbtack, Robinhood, Medium, and Honey develop and execute their SEO strategies. SEO is one of the least-understood levers for growth, while also one with the biggest payoff. This episode is a true master class on all things SEO. Ethan shares a wealth of information, including when you should begin investing in SEO, how to build an SEO team, and the three main buckets of SEO. He explains the difference between topics and keywords, gives the exact heuristics and tools to help you be successful in developing and implementing your own SEO strategy, and also goes deep on how to deal with roadblocks and advocate for resources.—Find the full transcript here: https://www.lennyspodcast.com/the-ultimate-guide-to-seo-ethan-smith-graphite/#transcript—Where to find Ethan Smith:• Twitter: https://twitter.com/ethan_l_s• LinkedIn: https://www.linkedin.com/in/ethanls/• Graphite: https://www.graphitehq.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Coda: https://coda.io/lenny• Mixpanel: https://mixpanel.com/startups• Lemon.io: https://lemon.io/lenny—Referenced:• Topical Authority Analysis: https://bit.ly/topical-authority-tool• SEO Link Analysis: https://bit.ly/diagnostic-internal-links• SEO Links API: https://bit.ly/graphite-internal-links-api• Screaming Frog: https://www.screamingfrog.co.uk/seo-spider/• Brandon Lee of Power: https://www.linkedin.com/in/brandonhli• Similarweb traffic analysis: https://www.similarweb.com/• MasterClass: https://www.masterclass.com/• BetterUp: https://www.betterup.com/• NerdWallet: https://www.nerdwallet.com/• HubSpot: https://www.hubspot.com/• Ahrefs: https://ahrefs.com/• Semrush: https://www.semrush.com/• Google Search Console: https://search.google.com/search-console/about• Clearscope: https://www.clearscope.io/• Yuriy Timen on Lenny's Podcast: https://www.lennyspodcast.com/how-to-grow-a-subscription-business-yuriy-timen-grammarly-canva-airtable/• Gokul Rajaram on Lenny's Podcast: https://www.lennyspodcast.com/gokul-rajaram-on-designing-your-product-development-process-when-and-how-to-hire-your-first-pm-a-playbook-for-hiring-leaders-getting-ahead-in-you-career-how-to-get-started-angel-investing-more/• Luc Levesque on Twitter: https://twitter.com/luclevesque• Search Off the Record: https://podcasts.apple.com/us/podcast/search-off-the-record/id1512522198• GPT-3: https://gpt3demo.com/apps/openai-gpt-3-playground—In this episode, we cover:(03:53) Ethan's background(07:53) Why technical audits are the biggest myth in SEO(10:05) When to invest in SEO(16:09) Heuristics to determine if SEO is worth it(18:36) The three buckets of SEO: programmatic, editorial, and technical(23:30) The process for creating an SEO strategy(27:00) Why you shouldn't be too formulaic (28:33) What is site engagement?(29:31) Which pages need to be indexed(31:49) Topics vs. keywords(36:33) How to mine competitors' sites for information(37:41) Useful tools for developing your SEO strategy(40:14) How long will it take to see results?(45:16) Factors to consider when looking to hire an SEO person(47:33) The functions of a programmatic SEO person(49:19) How to do testing(54:06) Editorial SEO strategy(57:14) How to scale based on the size of the site(59:51) Page types(1:01:53) How to win in a topic category(1:03:12) How to build solid hypotheses and test them (1:06:13) How to deal with roadblocks and advocate for resources(1:08:54) How topical and domain authority are determined(1:16:43) The power of internal links(1:24:32) Why AI is not usually useful for content creation(1:28:31) Final tips for getting started with SEO—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
In this episode of Search Off the Record, Gary and Lizzi talk with a guest from the larger Search Marketing Community, Jennifer Slegg - an expert on all things Search Engine Marketing, specializing in the Quality Rater's Guidelines and E-A-T. Reminisce about the internet in the early 2000s, hand-coded websites, minimal search results, no ads, and straight-to-the-point content. Jennifer shares her experience transitioning from journalist to Search Marketer, the writing process for her well-known detailed analysis on changes in the Quality Rater's Guidelines, and more! Was there any data available about what people searched for in the early 2000s? What does E-A-T stand for? Listen to find out! Resources: Episode transcript → https://goo.gle/sotr051-transcript Jennifer on Twitter → https://goo.gle/3OKwNad Jennifer's 2022 guide to understanding Quality Rater Guidelines updates → https://goo.gle/3OKwNad The SEM Post → https://goo.gle/3UjqMm9 Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
Redirects are a genuine approach to moving something from one place to another. In this episode of Search Off the Record, John and Martin talk about the different types of redirects and which one you may want to use. They share the differences between 301 and 302 redirects, what type of redirects 308 and 307 are, why someone may want to use a JavaScript redirect over a meta refresh-type redirect, and more. They also cover merging and splitting domains, frustrating geo-targeting redirects, and redirects for mobile and desktop. Resources: Episode transcript → https://goo.gle/sotr052-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
In this episode, I am sharing a lot of SEO news, tips from Google, new resources from Google, new pieces of content on SEOSLY, and I am giving shout-outs to wonderful SEOs. SEO Podcast by #SEOSLY site: https://www.seosly.cloud/podcasts/seo-podcast-by-seosly Data anomalies in GSC reported by Barry Schwartz: https://www.seroundtable.com/google-search-features-bug-34353.html Google's notes about data anomalies in GSC: https://support.google.com/webmasters/answer/6211453?hl=en#zippy=%2Cperformance-reports-search-results-discover-google-news Live Q & A from brightonSEO on Search Off the Record Podcast: https://search-off-the-record.libsyn.com/live-qa-from-brightonseo Possible algorithm update/adjustment on October 28th reported by Barry Schwartz: https://www.seroundtable.com/google-search-ranking-algorithm-update-on-october-28th-34336.html Glenn Gabe providing examples of sites affected by this update: https://twitter.com/glenngabe/status/1587041808810385414/ Imposter Syndrome is a thing in SEO by Olga Zarzeczna: https://seosly.com/blog/imposter-syndrome-in-seo/ Dealing with Plagiarism and Imposter Syndrome w/ Olga Zarzeczna: https://edgeofthewebradio.com/seo-podcast/plagiarism-imposter-syndrome-olga-zarzeczna/ How to exclude words from Google search results: https://seosly.com/blog/how-to-exclude-words-from-google-search-results/ 40+ SEO podcasts to follow (updated list): https://seosly.com/blog/seo-podcasts/ 50+ advanced Google search operators: https://seosly.com/blog/google-search-operators/ Episode #2 of SEO Podcast by #SEOSLY with David Kaufmann from SEOcrawl: https://www.youtube.com/watch?v=N8hkp0V6WQA John Mueller on the size and font of header tags: https://www.seroundtable.com/header-size-google-34348.html John Mueller on writing articles based on a list of keywords: https://twitter.com/chatwithking/status/1585107411458994176 Marie Haynes' analysis of the October Spam Update: https://www.youtube.com/watch?v=wXZ8sJ4hBR4 Best SEO practices for Black Friday: https://searchengineland.com/seo-best-practices-black-friday-holiday-season-389219 SEO Testing: https://www.searchenginejournal.com/seo-testing-experiments/462132/ 7 tips to turn Google's Search Essentials into strategy: https://searchengineland.com/google-search-essentials-strategy-tips-388744 Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide 180+ Best SEO practices from Google: https://seosly.com/blog/seo-best-practices-from-google/ Twitter thread: https://twitter.com/alekseo/status/1588485278574018565 Twitter thread: https://twitter.com/brodieseo/status/1589490334442328065 Shout-out: https://twitter.com/Marie_Haynes Shout-out: https://twitter.com/aleyda
Join John, Lizzi, and guest, Myriam Jessier, SEO Trainer, for a live recording of SOTR from brightonSEO: a conference where SEOs gather to chat, network, and learn about search marketing. In this episode, they answer a bunch of questions hand-picked before the event. They cover topics like which is better: subdomain or subdirectory, to criteria for penalizing backlinks, and the pros and cons to templated content outlines. Learn about adding schema types, image alt, and more! Resources: Episode transcript → https://goo.gle/sotr050-transcript brightonSEO website → https://goo.gle/3TVlfm0 Mryiams Jessier's website → https://goo.gle/3W6iUGU Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
1. Highlights From Snapchat Q3'22 Earnings - Here are the highlights from the Snapchat's Q3'22 Earnings report. Analysis is in the podcast.: Revenue increased 6% YoY to $1.13 billion in Q3' 22. Average revenue per user (ARPU) was $3.11 in Q3'22, compared to $3.49 in Q3'21. ARPU in US was $8.13 ARPU in ROW $.89 Daily Active Users (DAUs) were 363 million in Q3'22, an increase of 57 million, or 19% year-over-yearSnap is still seeing the majority of its growth in the 'Rest of World' category, where it's added 45 million users year-over-year. Snapchat+ reached over 1.5 million paying subscribers in Q3'22 and is now offered in over 170 countries. 2. Uber Testing “Journey Ads” - Marketers Can Target Riders By Destination - Uber, the ride-hailing company is expanding its advertising business and is testing out ‘Journey Ads' to its riders based on their travel history and their geographic locations. The journey ads will be shown in the Uber app at least three times during the riders' journey. Uber will allow brands to place ads using data drawn from riders' travel history and their precise geographic destinations. For example, if a user books an Uber to a specific retailer, cinema or airport, an advertiser could buy ads centered on that location. An Uber spokeswoman said, "Uber does not share user data with advertisers. The information that Uber shares is limited to aggregated information or other non-personal data, such as the percentage of users who clicked on an ad, or the number of users who visit the retail locations of advertisers using our platform. Users can opt-out of targeted ads on the Uber app at any time"3. New Features for Facebook Groups Announced In Communities Summit 2022 - Facebook has announced a range of new groups features during the Communities Summit 2022, including new Stories sharing tools, view-only chats, custom member profile displays, and more. Reels in Groups- With Reels now in Groups, community members can share information, tell stories and connect on a deeper level. Group admins and members can also add creative elements such as audio, text overlay and filters on top of their videos before sharing to bring their stories to life. The ability to share a public Facebook event for your community to your Instagram story. Whether you're a group admin hosting a meet-up to celebrate a community milestone, or a group member sharing your passion with friends, this feature can help you showcase your community more broadly. Facebook's also testing new customization options for people's 'About Me' section specific to each community, in order to better highlight relevant information for that audience, along with a new indicator that highlights whether you're open to private messaging. Facebook's also testing the ability for group admins and moderators to create view-only chats to send one-way communications to all of their members (without having to maintain or respond to messages in the chat), and a new process to highlight top contributing members, who'll be able to earn points by taking on group engagement responsibilities. Facebook's also trying out a new element within Admin Assist that'll enable group admins to implement automatic removal of posts containing information, as determined by Meta's third-party fact-checkers. 4. Instagram Announces ‘Creator Portfolio' Option - Instagram has officially announced its ‘Creator Portfolio' option, which will enable creators to build what's essentially a media kit type package, in order to showcase their audience reach, as well as previous brand work. It's similar to Instagram's Creator Marketplace listings where influencers are presented in a collective showcase – though a Creator Portfolio enables individual users to share their profile direct with potential partners in the app. 5. Google: The Importance Of Image Filenames And One Big Mistake To Avoid - Google's documentation doesn't say if image filenames are ranking factors. But they do say that Google takes note of them in order to help figure out what the image is about. For that reason it's recommended by Google that images be given meaningful filenames. It's also a good practice to give meaningful filenames to images because it makes it easier for organization purposes to be able to see the image filename and know what it's about. In Episode 48 of Search Off the Record podcast, Google's Lizzi Sassman and John Mueller discussed the importance of image filenames and here is the gist of their conversation: Image filenames that are descriptive are helpful from an Image Search standpoint because they help Google understand what an image is about. Alt text and the text surrounding the image provide a stronger and more important signal about the image than the filename. Changing the image filename of an already indexed image has a “minimal effect” and likely won't make it better. Changing the filename of an indexed image may result in the renamed image going uncrawled and not indexed for months. 6. Google : The One Thing To Do Before Implementing Geo IP Redirects - Geo IP based redirection is the process of automatically redirecting a website visitor by their geolocation (country, state or city). It works by detecting the visitor's location from their IP address by matching it against a database of IPs and locations. In the latest #AskGooglebot video series, Google's Search Advocate, John Mueller, shares that “this is a pretty complex topic and it can cause headaches depending on how it's implemented. So I'd recommend getting help from experts or reaching out to the Search Central help forum for advice. The most important aspect here is that Googlebot usually crawls and indexes a website just from a single location. If you're showing different content by location only one version will be indexed for search. Because of that, if there's something you consider important on your website, make sure it's on the default content that's shown to all users. And finally, if there's any page you want to have findable in search, make sure that you're not blocking users in other locations from reaching that page.”7. Google: To Have An Unique URL You Need A Character The /? - Google's John Mueller said on Twitter "Using just "/?" at the end of a URL is equivalent to not having anything after the slash. You need at least 1 character after the "?"."8. Google: There Is No Need To Use English URLs For Pages Not In English - Google's John Mueller wrote on Twitter "There's no need to use English URLs of the content isn't in English. That said, keywords in URLs are a bit overrated, so I wouldn't worry too much about it." The same information was conveyed back in 2018 in a video.9. Google: Spam Update Rolling Out - It has been 11 months since the last time Google released a spam update and now Google announced the October 2022 spam update. The spam updates help document reads:“While Google's automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates. For example, SpamBrain is our AI-based spam-prevention system. From time-to-time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam.”Here are the important things you need to know about the October 2022 Spam Update: Name: Google October 2022 Spam Update Launched: October 19, 2022 at around 11 am ET Rollout: It will take several days to fully roll out Targets: It improves Google's spam detection techniques, Google said "sites that violate our policies may rank lower in results or not appear in results at all." Penalty: It penalizes spam techniques that are against Google's spam policies. Global: This is a global update impacting all regions and languages. Impact: Google will not disclose what percentage of queries or searches were impacted by this update. Recover: If you were hit by this, Google said you should review its spam policies to ensure they are complying with those. Refreshes: Google will do periodic refreshes to the spam update. It can take many months to recover, Google said. 10. YouTube Ads: Moment Blast & Expanded Product Feeds For Discovery Ads - YouTube is launching a new offering called “Moment Blast,” designed to reach viewers during events like live sports, movie releases, or product launches. Moment Blast gives advertisers prime positioning on YouTube Select content on connected TVs (CTV) and other devices, plus a Branded Title Card and optional Masthead placement. Moment Blast is intended for brands looking to raise awareness during key moments, like major sporting events, movie releases or product launches. In the announcement, YouTube says “People have always connected in front of the TV screen, but YouTube gives them the unique chance to bond over shared passions — like watching live-streamed concerts, fitness classes or even religious ceremonies together. They feel a similar connection to the ads they get, too.” YouTube also claims that 59% of respondents in a survey feel that ads they see on YouTube are more relevant than on linear TV or other streaming apps.Furthermore, YouTube will be expanding product feeds to Discovery ads to help advertisers scale their social media creative and reach more engaged viewers. Soon, product feeds will also include local offers, allowing brands to show real-time availability for products in their Google Merchant Center so people can find the most convenient place to buy. Creators will also be able to transform their content into virtual storefronts. Additionally, more creators will have the ability to tag products in their videos and Shorts. These features will be available on November 10.11. Google Ads Updates “Unavailable Video” Policy - This week, Google quietly updated its “Unavailable Video” policy to give advertisers a clearer understanding of the disapproval reason and how to rectify the issue quickly. The four reasons why you may receive an ad disapproval with “Unavailable Video” policy are: Video status changed to “deleted” after submission. Video status changed to “private” after submission. Video marked live premiere. Videos marked sponsors or members only. 12. Google Ads: Seasonal Video Ad Templates Are Now Available - To support your holiday and seasonal marketing efforts, new seasonally-themed video ad templates are available in Google Ads. The templates have designs and music tracks that reference the following holidays and moments: Diwali, Hanukkah, Christmas and seasonal sales events like Cyber Monday and Black Friday. Expect to see additional templates applicable to more seasonal moments throughout the coming months.As with all of their templates, you can customize them with your images, logo, brand colors and text. Videos you make may be used in any campaign that accepts video assets, like Performance Max campaigns, Video action campaigns and App campaigns. These campaign types automatically scale to YouTube Shorts inventory, where vertical video assets are most effective. You can browse all of the templates by clicking here.13. Google Ads : 3 New Reporting Columns - Google Ads has rolled out three new columns to reports that make it easier to understand how conversions impact campaign performance. Before this update, you would have had to apply custom segments to see each conversion action and the categories they fall under. Now the data is more readily available. The new columns are: Results : shows the number of conversions you've received across your primary conversion actions for each of the standard goals in your account. In addition, you'll also see the impact this campaign is driving against goals it's not optimizing towards. Results value : shows the calculated conversion values you've received across your primary conversion actions for each of the standard goals in your account. Conversion goals: shows the goals listed in your campaign-level settings that drive performance. 14. Google/YouTube Audio Ads Now Available - Google in their announcement cites data from Edison Research that finds YouTube is the second-most popular destination for listening to podcasts. Now, all Google advertisers can reach podcast listeners with audio ads on YouTube. Audio ads are also served to people who listen to music on YouTube. However, there's an option to limit targeting to podcast listeners if that's who you're primarily interested in targeting.
Find out if Google Search Central implements its SEO best practices and guidelines on its own website and documentation! Hosts John and Lizzi discuss SEO tools, sitemaps, hreflang links, robots.txt, click-through rates, and more. They cover what they've implemented, what they are thinking of updating, and what they are passing on. Hear all things link related, categorizing, and working with an external SEO agency during rebranding. Episode transcript → http://goo.gle/sor049-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
Do you want to know how to increase traffic to your website with images? What about making your website more accessible for screen readers with alt text for an image? Our hosts John and Lizzi chat about optimizing for image search. They cover everything from naming your image file, how often Googlebot crawls images, increasing visibility of your page through image search, to improving alt text and image accessibility. Resources: Episode transcript → https://goo.gle/sotr048-transcript Google images best practices → https://goo.gle/3CAevUD SEO for Google Images | Search Central Lightning Talks → https://goo.gle/3e76PQo Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
In this episode of Search Off the Record, Vanessa Fox, a former Google employee, joins hosts John and Lizzi to talk about the early days of Google Search Central (or shall we say, Webmaster Tools). She shares the beginnings of the Sitemaps tool, Webmaster Help group, Webmaster Tools, and more! Resources:Episode transcript → https://goo.gle/sotr047-transcript Our very first blog post, authored by Vanessa Fox → https://goo.gle/3qEM6WM URL Structure guidelines → https://goo.gle/3U3T8BU SEO Compendium → https://goo.gle/3C0RsCn Keylime Toolbox → https://goo.gle/3xIipIn Vanessa Fox on twitter → https://goo.gle/3xJmOLa Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
Join hosts Gary and Lizzi for a chat about file types on the web beyond HTML, like PDFs, PowerPoints, and images. We cover issues with all sorts of file types, if you should convert your weird file into HTML, what file types are indexed, and more on non-HTML files. Episode transcript → https://goo.gle/sotr046-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
Why is the "Helpful Content" not very helpful so far? We also discuss new reporting for Core Web Vitals, the worst SEO advice, open-sourcing Yoast schema, and Google's "Search Off The Record" podcast's recent statements on crawl budget.Sources cited:Search Engine Land: Google On Why Helpful Content Update Seems QuietSEO Roundtable: Google Core Web Vitals Report Adds URL Level Data For Examples URLsSearch Engine Land: The WORST SEO advice I heard this year (and what you should do instead)Yoast: Open-source software, open Schema protocol!Search Off the Record: Crawl Budget
What is Search Off the Record? Listen to our podcast trailer! Do you geek out about SEO? Are you interested in exploring on-going projects with the people that work on Google Search? Well, look no further! Listen to the Search Off the Record podcast to go behind the scenes of SEO and Google Search, all while having fun and mischief with our hosts from the Search Relations team from Google: Gary Illyes, Lizzi Sassman, John Mueller, and Martin Splitt. Watch the Search Off the Record podcast trailer on YouTube → https://goo.gle/3RmjuNe Listen to Search Off the Record on YouTube → https://goo.gle/3PShrA2 Listen to Search Off the Record on Libsyn → https://goo.gle/3am6jMx Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
There is a lot of confusion around crawl budget so Martin, Lizzi, and Gary from Search Relations are here to bring clarity for everyone unsure about it. Are you worried about your website not being crawled quickly? Not sure what consumes and wastes your crawl budget? Learn when you should and shouldn't be worried about your crawl budget. This episode covers misconceptions and frequently asked questions concerning crawl budget. Resources: What Crawl Budget Means for Googlebot → https://goo.gle/3pIwXTM Episode transcript → https://goo.gle/sotr045-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. #SOTRpodcast
In this episode of Search Off The Record, guest Danny Farra, UX Interaction Designer at Google, joins Lizzi Sassman to chat about accessibility of websites. We explore how to get started with accessibility, from using a screen reader for the first time to assessing contrast ratio and cognitive accessibility. Listen to this podcast to learn about assisted technology tools like screen readers and more! Resources: Episode transcript → https://goo.gle/sotr044-Transcript Google Accessibility → https://goo.gle/3A5C6LG Danny Farra on LinkedIn → https://goo.gle/3A6OJX6 Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode of Search Off the Record, Lizzi Sassman, John Mueller, and Gary Illyes have an insightful conversation around how removals work in Google Search. Specifically, they chat about how Google Search operates when removals are in the mix. How does crawling, indexing, and blocking work in the backend? What really happens at each of these stages when it comes to removals? Listen to this podcast to get a behind-the-scenes look at Google Search Resources: Check out our episode about blocking → https://goo.gle/3P1UWYq Control what you share with Google → https://goo.gle/3oUyoym In-depth guide to how Google Search works → https://goo.gle/3bx2CV2 Episode transcript → https://goo.gle/sotr043-Transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode of Search Off the Record, Lizzi Sassman and Gary Illyes sit down with Barry Schwartz - a search engine connoisseur. Specifically, they explore how Barry runs his online career, balancing RustyBrick and Search Engine Roundtable. We even talk about website development, and the origin story behind RustyBrick - a web construction firm specializing in website development, web page design, SEO optimization, and more! Check out and subscribe to Barry Schwartz's YouTube channel → https://goo.gle/3z3FCWw Episode transcript → https://goo.gle/sotr042-Transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode of Search Off the Record, we take a look at what it takes to block content from Google Search. Lizzi Sassman, Gary Illyes, and John Mueller chat about the role of robots.txt files and robots meta tags. What roles do they play in crawling and indexing? What other practices can you employ to remove unwanted content from Google Search? Listen to this podcast to discover some useful Search tips and tricks when it comes to barring content. Episode transcript → Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode of Search Off the Record, we take a look at what it takes to block content from Google Search. Lizzi Sassman, Gary Illyes, and John Mueller chat about the role of robots.txt files and robots meta tags. What roles do they play in crawling and indexing? What other practices can you employ to remove unwanted content from Google Search? Listen to this podcast to discover some useful Search tips and tricks when it comes to barring content. Episode transcript → Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode of Search Off the Record, Martin Splitt, Gary Illyes, and Lizzi Sassman sit down to talk about user experience and SEO. What is UX? Besides Core Web Vitals, what other things could we try to automatically infer about the user experience of a site? From interstitials to site structure, our team of Search experts sit down and chat about the relationship between UX and SEO. Episode transcript → https://goo.gle/sotr040-Transcript Let's talk Core Web Vitals video → https://goo.gle/3xyX0k9 Let's talk Core Web Vitals podcast → https://goo.gle/3xWcQGJ Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode of Search Off the Record, we talk with Michelle Robbins - a software engineer by trade and member of the Search Marketing community. Lizzi Sassman and Gary Illyes sit down with Michelle to discuss how she got interested in SEO and even talk about data's relation to SEO. How can data improve your SEO? Moreover, they explore common issues with data: bias, misrepresentation, and correlation vs. causation. Listen to this episode to see where the worlds of data and SEO overlap. Episode transcript → https://goo.gle/sotr039-Transcript Michelle Robbins on Twitter → https://goo.gle/3Nd8jVE Michelle Robbins on LinkedIn → https://goo.gle/3PWnpAM Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
Divers on Friday continued search inside and outside the Kazu I tour boat, which lies on the seabed at a depth of about 120 meters after sinking off the Shiretoko Peninsula in Hokkaido, northernmost Japan, about a month ago.
A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. In this episode of Search Off the Record, we sit down with Gary Illyes, John Mueller, and Lizzi Sassman to discuss all things sitemaps. How do they help with website SEO? What is the future of sitemaps? Listen to this episode to find out! Episode transcript → https://goo.gle/sotr037-Transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
Is there one right path to becoming an SEO? In this episode of Search Off the Record, John Mueller and Gary Illyes speak with Aleyda Solis, a well-known SEO professional. Specifically, they ask her questions about her first website, her path to becoming a professional SEO, and what tips she would give to those who are starting out. Listen to this podcast to gain insight into what it takes to become a professional SEO. Episode transcript → Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode, John, Martin, and Gary discuss what is in store for 2022. They talk about voice search, if there is a sustainable way for Googlebot to index and crawl content, webmaster guidelines, and more! Episode transcript → https://goo.gle/sotr030-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode, John, Martin, and Gary wrap up 2021 by reflecting on updates, debates, and events. They discuss the status of JavaScript and Search, bridging the gap between SEOs and developers, core updates, and much more! Episode transcript → https://goo.gle/sotr029-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode of Search Off the Record, Gary, Lizzi, and Martin from the Google Search team are joined by special guest David Price, a Product Counsel for Google. They discuss human initiated crawl requests vs. bot initiated crawl requests, the robots.txt file, and more! Episode transcript → https://goo.gle/sotr028-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
John and Martin are joined by guest stars Zineb Ait Bahajji and Bruno Cartoni from Google to talk all about inclusive language. The group discusses principles behind inclusive writing, examples in different languages, how Search handles indexing and ranking for inclusive writing, and more! United Nation - Gender-inclusive language (available in English, French, Spanish, Russian, Arabic, Chinese) → https://goo.gle/3DsRws4 Inclusive Language (Wikipedia) → https://goo.gle/3ouqZpX European Institute for Gender Equality → https://goo.gle/3Dsxrlx A guide to inclusive language in the workplace → https://goo.gle/3Eyozw1 Google Developer Documentation Style Guide → https://goo.gle/3lIdLUR Episode transcript → https://goo.gle/sotr027-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode, John, Martin, and Gary discuss the future of SEO. They talk about the changes they've seen in the past decade and anticipate what's next for SEO. Find out if HTML knowledge will be necessary in the future, if SEO will still be relevant, and more! Episode transcript → https://goo.gle/sotr026-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
John and Martin are joined by special guest stars Annie Sullivan and Vivek Sekhar, who work on Core Web Vitals. They discuss the metrics that make up Core Web Vitals, speed and performance of a web page, page experience ranking for larger and smaller companies, and more! Episode transcript → https://goo.gle/sotr025-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
John and Martin are joined by special guest stars Annie Sullivan and Vivek Sekhar, who work on Core Web Vitals. They discuss the metrics that make up Core Web Vitals, speed and performance of a web page, page experience ranking for larger and smaller companies, and more! Episode transcript → https://goo.gle/sotr025-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode, Martin and Gary discuss JavaScript in great detail. They talk about the origins of JavaScript, how it compares to Java applet, modern replacements, and all the problems that go along with this programming language. Google Search developer site → https://goo.gle/35HtREZ Episode transcript → https://goo.gle/sotr024-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this very special episode, John, Gary, and Lizzi are joined by a guest star Michael Wyszomierski (tech writer for internal apps). Through some dramatic readings they bring the SEO Starter Guide to life and discuss robots.txt, the mobile-friendly test, writing for users, and more. SEO Starter Guide → https://goo.gle/36ZamsL Episode transcript → https://goo.gle/sotr023-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
John, Martin, and Gary are joined by special guest Aurora Morales from the Trust & Safety Policy Transparency team. They talk about website monetization, publisher policies, how Google runs search experiments and more! Policy Change logs AdSense → https://goo.gle/3zkup0S AdMob → https://goo.gle/3eCMNdF Ad Manager → https://goo.gle/2V27Qzd https://g.co/legal Publisher webinars → https://goo.gle/3eAFhQk Sustainable Monetized Websites → https://goo.gle/smw Google Search developer site → https://goo.gle/35HtREZ Episode transcript → https://goo.gle/sotr022-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
John, Martin, and Gary celebrate recording over 20 episodes of the podcast reminiscing about great cheese and guests they want to have on the show. They then dive into how Web Workers work, their dream Swiss German programming language, how different result types are bundled together, and more! Google Search developer site → https://goo.gle/35HtREZ Episode transcript → https://goo.gle/sotr021-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
John, Martin, and Gary are joined by special guest Duy Nguyen from the Search Quality team. They discuss tackling web spam, responding to manual actions, preventing hacks, ranking, and more. Google Search developer site → https://goo.gle/35HtREZ Episode transcript → https://goo.gle/sotr020-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
John, Martin, and Gary discuss this year's Google I/O and whether its website followed SEO best practices, upcoming events, and, of course, JavaScript. Gary also deep dives into Google's search engine information retrieval process and why, when searching for a car, you don't get results for pineapple pizza. Google Search developer site → https://goo.gle/35HtREZ Episode transcript → http://goo.gle/sotr019-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode, John, Martin, and Gary are joined by special guest Daniel Waisberg. Daniel talks about the new Search Console Regex feature and how Search Console feature requests are prioritized in general. They also discuss converting a blog to a static site, JavaScript generated content, and serving. Have a listen! Google Search developer site → https://goo.gle/35HtREZ Episode transcript → http://goo.gle/sotr018-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode, John, Martin, and Gary discuss Core Web Vitals and start a hypothetical search engine (Steve) to figure out how they would approach speed as a ranking signal and why. Have a listen! Google Search developer site → https://goo.gle/35HtREZ Episode transcript → https://goo.gle/sotr017-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
April 21st - Show 855 The Chat We got coffee! So we Radiolize Lee has issues with OBS and sound Tig Notaro is in Army of the dead We discuss Mista GGs youtube sponsors and Lee learns what a Fleshlight is Emergency Questions Would you rather hear strange [...]
Its a new season, and a new Treehouse of Horror! Bart's got an "evil" twin, Lisa gets debigulated and there is an exchange of long protein strings in congress! We also chat about more car trouble for Andy, we got movie reviews from Terry, football talk and a google SEARCH OFF...... (nods head).... its a search off... Enjoy!
The SEO Vault: Episode 72 – Medic Update may be ranking med sites too well – Google Local Review Summaries Now Grouped By Place Topics & Displays 3rd Party Reviews – Google Continues Injecting Links Into Featured Snippets (Like Wikipedia) – Google Crawl Stats Report Can Handle Additional Types Of Crawls – Gary Illyes from Google said in the Search Off the Record podcast that Google uses different indexing tiers And So Much More! 5:20 SEO Mad Scientist Update: GMB Short link and Irrelevant Category Test 31:45 Core Updates and How they are Going 36:20 My website (Chain of 11 Chiropractic Clinics) Ranking well for Chiropractors but now I want to branch out to Massage and Physical Therapy. Best way to approach this? 51:05 SEO News Overview (Jan 22, 2021) 56:23 Weekly Update (Jan 22, 2021) • State of SEO Webby Yesterday • Agency Growth and Client Acquisition Webby will be held in February (Date will be announced later) • Quarterly Live Webby for our FB Community (Open for All) 1:02:40 Google Local Review Summaries Now Grouped By Place Topics & Displays 3rd Party Reviews 1:11:50 Gary Illyes from Google said in the Search Off the Record podcast that Google uses different indexing tiers Don't Miss it Live every Thursday at 4 pm EST on the Web 20 Ranker Facebook https://www.facebook.com/web20ranker/
Show Link: https://podnutz.com/category/the-revolving-door/ Discord Link – https://discord.gg/sbeUC9b iTunes Link: https://podcasts.apple.com/us/podcast/podcast-review/id1507424341 RSS Link: http://feeds.feedburner.com/podnutz/podcastreview Clothing Link: http://podnutz.com/clothing Email: Host: DoorToDoorGeek 1$ a month donation – http://patreon.com/podnutz One Time Donation Notes: Search Off the Record https://search-off-the-record.libsyn.com/rss https://developers.google.com/search/podcasts/search-off-the-record —– Help Eric Arduini and family: https://www.gofundme.com/f/help-eric-arduini-and-family —– NEW – My Podcast OPML file from 022/18/2020 – https://drive.google.com/open?id=1maBzdtEYN4dY2Ef6rLMmQSNpAvrQ8r70 —– Contact […]
--Episode 43 - Why Links Aren't Dead, Guest Posting Rocks, and Google is Full of Shit--Sam McRoberts, CEO of VUDU Marketing and the author of Screw the Zoo, and Jayson DeMers, CEO of EmailAnalytics, discuss Why Links Aren't Dead, Guest Posting Rocks, and Google is Full of Shit.With many decades of combined business and digital marketing experience, Jayson and Sam will walk you through everything you need to know as you go through your own entrepreneurial journey.Links to things mentioned in the podcast:Search Off the Record PodcastGoogle Quality Raters GuidelinesMatt Cutts: The Decay and Fall of Guest BloggingJohn Mueller - Senior Webmaster Trends Analyst at GooglerDanny Sullivan - Google Search LiaisonGoogle Says Guest Posting for Links is Bad Blah Blah--New episodes go live every Monday at 8am Pacific--
Tensions remain at dangerous levels in the Eastern Mediterranean, where Turkey's research vessel, the Oruc Reis, is surveying for energy resources in Greece's continental shelf south of the Greek island of Kastellorizo. Greece has demanded the ship's withdrawal, and the Greek armed forces remain on high alert. We analyze the main reactions to these latest developments on our Daily Roundup today.You can read the articles we discuss on the Daily Roundup here:Turkish ship starts energy search; Greece issues warningsStatement from Greek Prime Minister Kyriakos MitsotakisPM warns of possible 'accident' in East Med amid Greek-Turkish tensionsFrance to increase Mediterranean troop presence over Turkey gas explorationsIsrael takes Greece's side in maritime standoff with TurkeyEU foreign ministers to discuss Turkey, Belarus, Lebanon in emergency meetingNew daily record set with 262 new infectionsAnxiety builds as coronavirus cases increaseMurders of women in Turkey: ‘The state cannot shield us'Relief donations reach Beirut on vessel, chartered flightIkaria ferry reaches Beirut, collection of dry food continues in Cyprus
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