Digital Marketing Fastlane

Ask yourself this. Which are you more likely to respond positively to a photo created by a brand you follow or shared by a person you know and revere? There are many reasons why UGC has become as desirable as it is, but in the end, it's about the ability to capture an unscripted moment. It's about creativity, authenticity, and perspective. It's about relaying a profoundly personal experience that a brand cannot objectively recreate. Whether you're a global retailer or a local business, you can harness UGC to bolster your brand message, connect with your customers, and celebrate some of your most influential fans. Loox - Social Proof that Looks Great Loox is a fully-featured product review app that enables brands of all sizes to automatically collect customer reviews with photos & videos and beautifully display happy customer content --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message

What SEO strategies and tactics will help you dominate in the SERPs and earn more revenue in 2022? Peter Rota has done SEO since 2011. He's worked with many clients from local businesses, e-commerce companies, sp500 companies, and my own affiliate SEO websites. Learn more or work with Peter here - https://www.upwork.com/freelancers/~014e4868244c96fa6e/ --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message

Many businesses put a lot of energy into making sure they have a nice branded company. However, the priority when you start a business is to make sales. So, what should you focus on? They are different tactics depending on which stage you're at. So, in this new episode, I'm sharing a tweet from Moiz Ali that I think pictures pretty well what small businesses should focus on. Check it out, and let me know your thoughts! Watch on YouTube: https://youtu.be/LnUXs2BrrBs

If you're selling healthcare products, building trust is crucial. Especially if you are not a well-known brand! People who discover you need some kind of insurance that your products are safe and will actually improve their health, not deteriorate it. In addition to making sure people trust you enough to give your brand a try, you also want to make sure that you can actually sell your product to them hassle-free. Selling healthcare products can be tricky, you can be subject to suspension by many payment providers, and your ability to advertise online can be limited. But as for everything, there is a solution! It's called LegitScript, and I'm presenting it to you in this new episode. Check it out and let me know if this was helpful! Watch on YouTube: https://youtu.be/CGAB0nr6Q7Y

Everyone had already had an idea and thought, "I should launch this!" Bot, how many people actually do? Entrepreneurs have something the rest of the people don't, and Reid Hoffman, co-founder of LinkedIn, venture capitalist, and one of the billionaires of our world, summarises perfectly well what entrepreneurship is. Get his advice and let us know what you think about it! Watch on Youtube: https://youtu.be/5wMGI9iG514

Fellow entrepreneurs; are you trying to sell your startup? Or have you been thinking about acquiring one? Let's discover MicroAcquire, the number one startup acquisition marketplace. I love this platform for a few reasons: -You get lots of information about the startups to easily make buying decisions, -It's very useful if you're looking for new ideas and concepts for your own startup, -Signing up for their emails is a great way to keep yourself updated about what's trending right now. So, let's see how it works and how to use it to your advantage, even when you're not trying to buy or sell. Watch on YouTube: https://youtu.be/_r2wq68NmEw

If you checked my episode about the top 8 digital marketing trends for 2022, you know that AI copywriting is one of the main trends for this new year. (If you haven't yet: https://youtu.be/d-tcS5f028Y) So I'm taking it a step further and showing you how AI copywriting works with a product demo of Anywords AI. In this episode, I'll show you how this tool can help you save a tremendous amount of time by creating high-quality personalized copies in a matter of seconds. In addition, it will generate tones of ideas for your ads and copy if you wish to edit them yourself. They are also ways you can use this tool to get ahead of your competition! Watch now if you want to start 2022 on the right track ✅ _______________________________________________

In this new episode, I'm presenting a landing page that we did at Voy Media for one of our partners, Son of a Barista. We used a format that has proven many times to get high conversion rates: the X reasons why format! We went for 5 reasons for this landing page, but depending on your brand and what you're trying to communicate, it could be any other number. This format is a very efficient way to educate your audience about your product/service. So check this out to better understand how you can do this kind of landing page too! Watch on YouTube: https://youtu.be/Mb7n-ihuM5c

2021 is almost over, and it's important that you know how to navigate this new year. Digital Marketing is such a fast-changing industry and knowing the trends, what's going to change, and what will remain the same will give you a great competitive advantage. So I decided to share my top 8 digital marketing trends for the upcoming year! Ready to rock 2022? Let's grow! Watch on YouTube: https://youtu.be/d-tcS5f028Y

Today I'm doing a product review of one of the best tools for data, analytics, and segmentation: Metorik! Whether you're using Shopify or WooCommerce, this tool will not only allow you to understand your customers better but also will help you predict the future customers and revenue you're gonna get! If you own or work for an eCommerce, I totally recommend it! Check it out to learn more about how Metorik can help you and how to use it and analyze the data this tool gives you. Watch on YouTube: https://youtu.be/7d3QqCW9fBQ

With the rise of blockchain, it's interesting to see what innovations are popping and how companies advertise these new crypto products. I found an ad on Facebook from NFT Dongle, a company selling an innovative product for people who own NFTs. Check this out! Watch on YouTube: https://youtu.be/XAQTRAz5o4Y

Today, I'm reviewing an ad that I really like by Mycube, a company that sells modern, innovative, and luxury home safes. You might wonder what's the best strategy to rock your holiday ads, or simply wonder if you should run any. In this video, I'm giving my point of view on whether or not luxurious companies should do discounts. Listen now and let me know what your thoughts are on this! Watch on YouTube: https://youtu.be/y4EEgyPR6gQ

In this new episode, I'm reviewing an advertorial from BugMD that I like. The landing page is really well thought out, with great headlines, illustrations, and copywriting. I'll also show you how they optimize their checkout flow so that you can improve yours! They're lots of interesting tricks BugMD uses that you can learn from. Listen now to get inspiration for your next landing page and improve your campaigns' conversion rates! Watch on YouTube: https://youtu.be/TUisfnwLeZE ______________________________________________

Kelly, CMO at Danny Morel, shares her experience working with my agency Voy Media. Check this out to hear what she has to say about us! Watch on YouTube: https://youtu.be/vqLUyF09nUA

Today I'm doing a new brand audit, but it's a bit different since it's not a company but a Facebook page called Tech Start. They are currently running lots of ads and using many different formats such as 3D model ads, demo ads, or advertorials, for example. So in this new episode, I'll be reviewing them, along with their landing pages! Join me to see if you can learn some new tricks! Watch on YouTube: https://youtu.be/v3EYcitIEKg

In this new episode, I'm auditing a brand that I like: Remrise! I'll review their ads, landing pages, social media, Typeform quiz… Join me and see how you can learn from this company. They're great when it comes to communicating around what they're doing and selling, they use great hooks, clearly show how they're different, and make effective use of social proof. Impressive, right? Well, it's not over: they also use an ingenious technique to improve customer acquisition cost and cash flow. Listen now if you want to learn more and get some inspiration from them! Watch on YouTube: https://youtu.be/An97inrgK08

Building a startup, becoming a business owner, and growing a company are full of challenges! They are lots of things to take into account. So I invited Kevin Nicholson from Ketamine Wellness Centers to discuss this topic and share our experience and best tips with you. If you're looking for advice on building and growing a company, becoming a successful business owner, facing legal and financial challenges, making sure you don't set yourself up for failure, and learning small business techniques, this video is for you! Join me and my guest Kevin Nicholson to learn more! Watch on YouTube: https://youtu.be/_u0LPVSQGJA

Supply chain can be a big issue for eCommerce brands. So check out this video to get my best tips for 2022! Let me know in the comments what you think are the most important things to think about for 2022! Watch on YouTube: https://youtu.be/HUxO8ex2oI4

In today's episode, I'm reviewing an ad by Outstanding Foods that I really like. As you know, if you get it right, videos can easily get great conversion rates! So I decided to review another video ad that I think is very interesting. Listen now to get some inspiration for your next ads! Watch on YouTube: https://youtu.be/HH3dqIS-xEM

In today's episode, I'm reviewing a video ad by Petlab Co that I really like. Something important to remember is that you should always focus more on results and getting sales, rather than trying too hard to stick to your brand aesthetic. Your priority is to test and see how your content performs. Then, when you get a better understanding of what's working for your brand, you can refine the look of your content. This is something Petlab Co does very well and that I wanted to illustrate with an example today. Listen now to learn more! Watch on YouTube: https://youtu.be/oP22r6CK1nA

Today, I am reviewing a landing page by Super Coffee that I really like. They are a number of things they did great, including powerful headlines, social proof, checkout, and discount. Listen now to get inspiration for your next landing page and learn how to improve your campaigns' conversion rates! Watch on YouTube: https://youtu.be/CQRXsAFQ1Yw ______________________________________________

✨ NEW AD OF THE WEEK! I've noticed that you guys enjoy this format, so here's a new one! Today, I'm reviewing an ad by LOCA Foods. I like it a lot; they use strong imagery, copy, and CTA. But what I like the most is that this ad also shows how you can improve your AOV, customer acquisition cost, and help with your inventory. Check this out to learn new tricks to take your advertising campaigns to the next level! WATCH ON YOUTUBE: https://youtu.be/gfFQUUaRIyE

Depending on how big and known your brand is, the types of ads you should use are quite different. While some creatives might look nice, if people don't know you, your ads won't convert. So you want to look for ways to stand out more. This is why I decided to review an ad from Monos Carry-On today. Listen now to get my thoughts about minimalistic ads depending on what stage your company is at. Watch on YouTube: https://youtu.be/pVC8Jx2zaZI _______________________________________________ ➡️ For tips on how to easily create ads that stand out, check this out:

In today's episode, I'm reviewing an ad by Stay Labs that I really like. Being able to stand out and stop people from scrolling to check out your content is key. So I decided to show you an ad that is easy to do and that is very eye-catching! Plus, you can do tons of variations of it. I'll also give you some tips on how to improve your conversion rate with a landing page. Hope you like it! If you try it out, let me know how it went for you! Watch on YouTube: https://youtu.be/ga2H9xA8D9k

Did you miss our Webinar on how to crush Q4 in 2021? Don't worry: we recorded it! Listen to learn: 1. Why Q4 is extremely critical for every business. 2. iOS14 Tracking. 3. How to successfully convert creatives into revenue. 4. Landing pages! How they increase conversion rates AND your AOV. 5. Essential entrepreneurial tips from us: Small business owners who scaled from zero to 3 million in 18 months. Watch on YouTube: https://youtu.be/QkUP1Yl0FYc

As the advertising industry is changing due to recent privacy updates, Google is taking action to adapt and help you make the most of your campaigns. The biggest change is that the new default attribution model is set to become Data-driven Attribution. Nowadays, not a lot of people buy directly after seeing an ad. They will most likely do some research and look at a couple of websites first. Thus, Last-Click Attribution is not really accurate: is this last ad really the reason why they are making the purchase? Instead of looking at the last step before the purchase, we want to analyze the whole journey. In this new episode, I will explain in more detail what this new update means for you. Read the full announcement here: https://blog.google/products/ads-commerce/data-driven-attribution-new-default/ Watch on YouTube: https://youtu.be/nXHgQrRi_ak

Today I want to share with you a person I've learned a lot from; Ezra Firestone. They are a number of things that make him such an inspiration. But one of the main reason is that he is a marketer that also does eCommerce. Listen to this new episode to discover more about Ezra and see how you, too, can learn from him! Watch on YouTube: https://youtu.be/F79mAi51BH8

No product or service is perfect. There will always be complaints because you can't please everyone. But how do you react when most of the complaints are about the same thing? Do you ignore them, or do you address them? In today's episode, I'm reviewing an ad by Atoms that I really like. What they did here is great: they created an ad as a response to the complaints people have regarding the price of their shoes. Listen now to get some inspiration and learn about how you can react in this type of situation. Watch on YouTube: https://youtu.be/S3MGOKlxABk

How to skyrocket the most profitable quarter of the year? Some of the most significant events happen during Q4 (Halloween, Black Friday, Thanksgiving, Christmas, New Year…) If you want to take advantage of all the opportunities it has to offer, you need to come prepared. This is why I am hosting a webinar on how to navigate Q4 efficiently. I will also discuss how to track post iOS 14.

Great landing pages will have a significant impact on the performance of your marketing campaigns. You should never take the importance of landing pages lightly: they help increase conversion rates and lower CPA. The 2 main types of landing pages are: -Lead generation landing pages: focuses on collecting information about your leads and customers. -Click-through landing pages: focuses on CTA. Once you know what type of landing page you need depending on your goals, they are plenty of formats to chose from! Listen to today's episode to learn more, to get my advice, and to get some examples! Watch on YouTube: https://youtu.be/n1EtXgOKOak

Today I'm doing a brand audit of Miracle, a company selling premium bed sheets that prevent bacterial growth. They are plenty of things they are doing well, including a great understanding of conversion optimization, great branding, landing pages, UGC content, social proof, and much more. Listen now to learn from their failures and successes and get my tips and tricks along the way! Watch on YouTube: https://youtu.be/Tk0kCQHt7qI

It's important to monitor competitors. You should know what they're doing, what's working for them, what's not, and try understanding why. By doing this, you can either find ways to differentiate from them or simply get inspired by their successes. In today's episode, I will show you how to track competitors' email campaigns using a very useful tool called Mailcharts. Listen now to stay one step ahead of your competition! Watch on YouTube: https://youtu.be/I8fQ6tlQBao

In today's episode, I'm reviewing an ad from Rootine that I really like. They did an advertorial using an article from Forbes. This is a great way to show credibility and have a high click-through rate. Listen now if you want to get more inspiration for your ads! Watch on YouTube: https://youtu.be/qMqiRcUFbYw

People don't buy with logic, they buy with their emotions. The vast majority of purchasing decisions (and decisions in general) are subconscious. So understanding exactly who your target audience is and what their values and beliefs are, is extremely important. And if you want to run successful Facebook ads, you must understand how to research properly. But what's the best way to proceed? In today's episode, my guest Eric Philippou and I will show you the most efficient way to gather all the information you need about your market and target audience. It's way easier than you might think, and learning this technique is definitely a game-changer! Don't hesitate to send me an email if you want the template.

In this Facebook Ads course, you're going to learn: ➡️ How to find audiences to begin selling immediately. ➡️ Which top of the funnel creatives you should be running to attract new customers. ➡️ How to win back customers after they have left your store. Listen now to better understand how to take your business to the next level. Watch on YouTube: https://youtu.be/Rl3ml_YxAtY

Power words trigger a psychological and emotional response, so it's a great tool to increase conversion. Listen to this new episode to get the top 30 copywriting power words! Make sure to try some in your ads, and let me know how it worked out for you.

Marketing is a fast-changing industry; what worked a few years back doesn't work anymore. So it's essential to pay attention to the new strategies that are currently showing results. Today my guest is Shauna Armitage, the host of the Startup Renegades podcast and a fractional marketing director for early-stage startups. In this new episode, we discuss new tactics and trends, the common mistakes founders make, the best platforms to advertise on depending on which stage you're at, and much more. Listen now to stay ahead of your competitors!

The iOS 14.5 update has clearly impacted the advertising industry. I'm going over the data we have since the release in late April in this video: "Tracking Post iOS 14.5 – What You Need to Know": https://youtu.be/E2A4OwmTtZU But does that mean it's the end of advertising? Does that mean we won't be able to target the right audience on Facebook anymore? In today's episode, I'm giving you my thoughts about what this update means for brand owners, its impact on entrepreneurs, and the innovations needed to build a brand post iOS 14.5. Listen now!

Apple's iOS 14.5 updates have significantly impacted the advertising industry. It's clear that most people don't want to be tracked for advertising purposes. Since it was launched on April 26, we have seen the vast majority of users in the US (90%) keeping in-app tracking disabled. So, what does it mean for you? In today's episode, I'm going over the data that we have since iOS 14.5 was released and how this update is affecting our industry. Watch on YouTube: https://youtu.be/E2A4OwmTtZU

Are you ready to become an ad expert? We are giving away our Facebook Ad Academy for FREE for a week. This course is the ultimate tool to learn how to make money online. Since we launched it, we received countless positive feedback from small business owners and entrepreneurs who have finally understood the secrets to successful Facebook ads. To celebrate, we wanted to impact more people and let whoever needs it get it for free! This special offer will be running for ONE WEEK ONLY. So, hurry before it's too late

What is it like to start a marketing agency? Or to work for one? Do you want to know what the keys to building a successful marketing agency are? In today's episode, meet Elias Crum, the owner of Marketing Guys, a successful marketing agency from the Netherlands. Together, we'll discuss the process of creating a new brand, the pros and cons, how recruitment evolves throughout the years, tools to use to stay one step ahead of the competition, and much more! Don't wait any longer, listen to this new episode!

Some people think only big global companies generate lots of money. Well, let me tell you something: they are wrong. Having a local business is so much more profitable than some might think. But, being able to understand the global marketing tactics and bring them down to the local level is definitely something you need. So, what are the tactics? What are the secrets to building a thriving local business? In today's episode, my guest is Neel Parekh, the Founder and CEO of MaidThis, a top-rated cleaning service in Los Angeles. He offers hassle-free house cleaning for busy individuals and vacation rental hosts, and has generated millions in revenue while having a fully remote team. Listen to this new episode to get his precious advice.

Having loyal customers is a game-changer. It shows how satisfied people are with your brand, which will inevitably generate mouth-to-mouth advertising, one of the most effective forms of marketing. It's also cheaper to retain existing customers than acquire new ones. Plus, loyal customers spend more and come back more often, which is super interesting for you if you have a recurring business such as a restaurant. They are just so many reasons to build customer loyalty. So, don't wait any longer and listen to this new episode to learn about 7 easy ways to achieve this goal!

Are Facebook ads worth it for your brand? Are Facebook ads only for B2C? What are the pros of Facebook ads? These are the kind of questions people ask a lot, and even more since the iOS updates. If you're wondering what the answers are, listen to this new episode!

How to know what your customers really think about your brand? Use Net Promoter Score (NPS). NPS is a simple survey asking how likely your customers are to recommend your brand. It is highly valuable to measure your company's success based on customer loyalty and satisfaction. Understanding how and why to use NPS will definitely help your company grow. So, I decided to record a video to teach you everything you need to know about NPS! Don't wait any longer; listen to this new episode!

Measuring the performance of your marketing is key! If you want to understand the impact of your marketing, what is working, and what needs to be improved, knowing how you acquired your customers is extremely useful. An effective way to know if your new marketing channels are working is to ask how people heard about your brand. This can be done through post-purchase surveys, and today I will show you an example using Enquire (Shopify App). Listen to this new podcast to learn about this easy yet super-efficient technique, and understand how your marketing affects your AOV.

How can Amazon reviews be used for ad copy or product development? Amazon reviews can be used in many different ways. Something I highly recommend is to analyze them to get text or content for your ads. You can either analyze your own reviews or your competitors' reviews. By analyzing them, you will be able to understand what customers like and dislike the most about your brand and find keywords that can be used as a hook, or a headline, for example. It is also useful when it comes to product development, as it will enable you to highlight the best assets and improve what is not working. In this new episode, I will be doing a tutorial on how to leverage Amazon reviews using a text analyzer tool. Join me to learn how to improve your ad and product!

Why are Amazon reviews so important? Amazon reviews are one of the most effective ways to boost brand authority. Most customers read and trust reviews because it's their only way to judge a product they can't physically inspect. Therefore, it is crucial that you get as many reviews as possible to convince customers to buy from you over your competitors. At first, you might get tempted to ask your friends and family to review your company on Amazon. But they are more effective ways to do it, and in this new podcast, I will share a few tools you can use! Join me to learn more about the importance of Amazon reviews and the proper strategy to build momentum and get more reviews.