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This episode features the stories "Two Trains," "Tebo," "Rumrunners" and "Buffalo Wall," as well as the poem "Clouds and Snow." Used by permission of the author. Learn more about your ad choices. Visit megaphone.fm/adchoices
This episode features the stories "Two Trains," "Tebo," "Rumrunners" and "Buffalo Wall," as well as the poem "Clouds and Snow." Used by permission of the author. Learn more about your ad choices. Visit megaphone.fm/adchoices
Kæru Undralendingar! Við Ólafssynir ákváðum að snúa aftur í tilefni jólanna þó svo að innihaldið sé nú ekkert sérstaklega jólalegt! Við fengum frábæra gesti með okkur í lið og úr varð 2 og hálfur tími af Undralandi. Góða hlustun og gleðileg jól!
Fyrsti opni þátturinn af Jólabesties Teboðsins 2025!
Avsnitt 150 med Christoffer Lötebo, Group COO och medgrundare av Precis, om varför marknadsförare behöver börja tänka som investerare och hantera budgeten som en portfölj. Vi börjar lite nostalgiskt att prata om hur digital marknadsföring såg ut 2012 då Christoffer var med och startade precis. För att gå vidare med hur det ser ut idag och till varför marknadsförare behöver tänka som investerare idag, och vad det innebär i praktiken. Du får dessutom höra om: Hur plattformskunskap ersatts av datastrategi Skillnaden mellan Google och Meta idag Marketing Mix Modeling och holdout-tester Varför stigande CPM:er är en positiv signal Marknadsbudgeten som investeringsportfölj Om gästen Christoffer Lötebo är Group COO och medgrundare av Precis, norra Europas största fristående byrå inom digital marknadsföring med 14 kontor och 500 anställda. Christoffer har en bakgrund från Google innan han var med och startade Precis 2012. Han har idag ena foten i att utveckla bolaget, strategin och organisationen och andra foten i frågor som berör attribution, utvärdering av marknadsföring och martech. Tidsstämplar [00:00:00] Digital marknadsföring 2012 kontra idag. Nostalgisk tillbakablick på hur enkelt det var att optimera konton förr och hur komplexiteten har exploderat sedan dess. [00:04:53] Varför plattformskunskap inte längre räcker. Christoffer förklarar hur AI, privacy och fragmentering har förändrat spelplanen, och varför data och kreativt material har blivit viktigare än att kunna skruva på inställningar. [00:11:48] Vad man letar efter i en kontoaudit. De viktigaste sakerna att kontrollera när man tar över ett nytt annonskonto, från profit bidding till målgruppsdata. [00:18:52] Höga klickpriser och potentialen i nya kanaler. Ett annorlunda perspektiv på stigande CPM-priser som kvalitetssignal, samt spaningar om Connected TV och DOOH som öppnar nya dörrar. [00:27:29] Varför marknadsförare måste förstå finans. Vikten av att kunna tala CFO:ns språk, förstå marginalnytta och sluta förlita sig på förenklade modeller. [00:31:36] Att hantera budgeten som en investerare. Christoffer introducerar konceptet att se marknadsföring som en investeringsportfölj med olika riskprofiler. [00:36:05] Inkrementella tester och holdout groups. Konkreta metoder för att testa om dina annonser faktiskt bidrar till försäljning eller om kunderna hade handlat ändå. [00:42:26] Vad är Marketing Mix Modeling. En enkel förklaring av ekonometrisk modellering och hur det hjälper oss att se helheten i marknadsföringen. [00:47:35] De två läkarna inom mätning och budgeteringstips. Christoffers liknelse om attribution och MMM som två olika läkare, samt rådet att öronmärka budget för att testa nytt. Länkar Christoffer Lötebo på LinkedInPrecis (webbsida) What is incrementality testing? - Funnel (artikel) Incrementality testing: The key to unlocking profitable growth in a changing industry - Think with Google (artikel) Multi-touch attribution vs. marketing mix modeling - Funnel (artikel) Marketing Mix Modelling: A CMOs handbook - Think with Google (guide) Marketing mix modeling for marketers: How to measure marketing in a privacy-first world - Supermetrics (artikel) How to diversify your paid media mix (without ditching what works) - Precis (artikel) How to drive profit, not just clicks - Precis (artikel)
Tebo shares from James 3, speaking on the power of the tongue, how our words can build or destroy, and how Jesus can redeem our speech for His glory.
SideDish sat down with owner and founder of Tebo Properties, Stephen Tebo. Stephen and his team have been helping to shape and develop Boulder County since the 60's. You may have even noticed his name on properties in the area, and most likely, you've been in one of his buildings. We talk real estate back in the day vs today, Stephen's impressive collections, we take a small field trip to Boulder, and even a quick side track all the way to Guam. Enjoying the show? Please follow us on the app you're listening on right now, leave us a rating, or reach out to us at SideDishLonmont@gmail.com
Já kæru vinir. Þið lásuð rétt. Ólafssynir eru á leið í smá frí. Í þessum þætti hleypum við ykkur inn á filterslausan fund um framhaldið þar sem Ólafsdóttir úr Teboðinu kemur einnig við sögu. Segið ykkar skoðun í textaboxi á Instagram því við gætum þurft á ykkar hjálp að halda. Við elskum ykkur öll með tölu.
Þessi þáttur er eiginlega eintóm sýra frá a-ö. Meiri föstudagsþáttur en sunnudags, svo afhverju þá ekki að gefa hann út á föstudegi? Vonum að þið hlustið til enda. Elskum ykkur öll.
Christoffer Lötebo, medgrundare Precis, gästar podden Framtidens E-Handel och delar med sig av sin resa från Google till att bygga ett partnerägt byråimperium med 650 MSEK i omsättning. Vi dyker in i allt från visionära misstag och lärdomar kring företagskultur, ledarskap i olika faser, riskhantering och likviditetsbuffertar, till en djupgående genomgång av förvärvsstrategi, och nyckeltal för byråvärdering och hur teknologiplattformar.3:50 – Meta & Google som internetfinansiärer – hur deras annonsmodeller byggt hela webben.10:30 – “Definiera morgondagens marknadsföring” – växer fram över tid.12:29 – Intern värderingsmodell, optionsprogram och aktieuttag vid grundarens exit.17:53 – Kreativ satsning - 25 % av teamet idag fokuserar på content.19:11 – Fem förvärv för geografisk spridning och kompetens.21:01 – Ledarskapsfaser: Hur man går från 10 → 100 → 500 pers och bygger andra ledare.35:49 – Riskhantering: “Bolt on” likviditetsbuffert & kreditlinor – använd när det lugnt, inte tvärtom.42:42 – Djupdykning i förvärvsstrategi: När, varför och hur stora cash-/equity-andelar.64:35 – Data-ETL, binding signals, MMM och budgetoptimizer.76:06 – AI i e-handel: Konsument-touchpoints och intern effektiviseringsmaskin – ingen “quick goldrush”.Här hittar du Christoffer, Precis & Alvie:https://www.linkedin.com/in/christoffer-l%C3%B6tebo-1a1ba420/ https://www.precis.com/ https://www.alvie.io/ Sponsor:https://www.ohjay.co/ https://www.soscalemedia.se/ Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQPoddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.
Tebo Mpanza shares a message on how we can have difficult conversations with one another in a loving way and how that can bring growth to us and those around us.
Tebo shares on how pride can take us away from all God has called us to be, and that living in humility is a way to draw closer to God.
Brot úr nýjasta áskriftarþættinum okkar! Fyrir aðeins 1390kr á mánuði getur þú orðið heiðurs Teboðsgestur! Áskriftarbesties fá 3-4 aukaþætti í mánuði, the inside scoop og allskonar skemmtilegt aukaefni bara fyrir ykkur! www.tebodid.is
Ætli það sé gúrkutíð hjá Teboðinu? þátturinn er í boði: Blush Eleven & K18 - kóðinn: TEBODID25 gefur ykkur 25% af öllum vörum inná rvkwarehouse.is Happy Hydrate Bestís Netgíró Nettó Coca Cola Goleiga.is
Þá er komið að fyrsta Halloween búning Teboðsins!! Í dag förum við yfir málin sem Gru & Vector
Recorded 2024-10-16 17:07:49
Brot úr nýjasta áskriftarþættinum okkar! ⚠️Trigger Warning ⚠️ í þessum þætti ræðum við þær ásaknir og kærur sem eru á P.Diddy sem gætu reynst erfiðar að hlusta á. Fyrir aðeins 1390kr á mánuði getur þú orðið heiðurs Teboðsgestur! Áskriftarbesties fá 3-4 aukaþætti í mánuði, the inside scoop og allskonar skemmtilegt aukaefni bara fyrir ykkur! www.tebodid.is
Brot úr nýjasta áskriftarþættinum okkar!
Jæja drauma topicið hennar Birtu: Random topics, hér fáiði allskonar random pælingar sem þið senduð inn og við ræðum þær! Smá bara eins og hvert einasta samtal með vinkonu þinni sem fer í 89 topics á 5 mín
Brad Sands, Phish's longtime road manager - from 1991 to 2004 - talks to Tom and Tebo about the good old days, and has some great behind the scenes stories. Originally released in 2018. Please support our work by visiting OsirisPod.com/Premium.
Empowering the MSP Community: MSP Seminar for Growth, MSPAA TEBO Event “I always like to say that in order for an MSP to really be successful with regards to cybersecurity or specifically with cybersecurity is it has to be internalized before it can really be evangelized,” says Chris Johnson Sr. Director of Cybersecurity Compliance Programs at CompTIA. Chris is the opening keynote speaker at MSPAA's TEBO conference in Denver, October 9 and 10. “Pick something, start with something. You don't have to do it all at once.” Chris urges a step-by-step process of creating an internal cybersecurity culture, and then utilizing those gains with the clients. “The only way you can take on a whale client is one bite at a time.” Accordingly, the path to building a cybersecurity culture is done in achievable steps, and not all at once. In this podcast, Chris gives us a glimpse of what he will share with the MSPs. “We're here for those members, for those MSPs that are just coming into the space, or maybe they've been there a long time, but they're suddenly feeling the need to tackle cybersecurity, whether it's through insurance requirements or clients asking for proof or evidence to support what they're doing.” Chris Johnson has a diverse work experience in the field of cybersecurity and technology. Chris currently holds the position of Sr. Director of Cybersecurity Compliance Programs at CompTIA since June 2022. Prior to this, they worked as the Technology Director at Mount Pleasant Community School District from July 2018 to June 2022. Chris also served as a Compliance and Security Advisor at onShore Security from July 2018 to May 2022, and earlier as a Cybersecurity Compliance Strategist from July 2017 to June 2018. In addition, they worked as a Cyber Security Consultant at Pinpoint Solutions LLC from November 2017 to May 2022. Chris also has experience as an Adjunct Professor at Greenville University, where they taught from August 2015 to May 2019. Chris has served as an Advisory Board Member at MyDigitalShield, Inc from December 2016 to August 2018. Chris has held various roles at WheelHouse IT, including Compliance and Security Advisor, Director of Compliance and Security Strategy, and Director of Strategy and Business Development from July 2016 to June 2018. Chris has also worked as a Medical IT Consultant at Progent from February 2012 to April 2018. Chris is the Co-Founder and CEO of Untangled Solutions, a technology workflow provider for SMB medical practices, from March 2003 to July 2016. Lastly, Chris served on the Partner Advisory Committee at LogMeIn from March 2013 to December 2014. Chris Johnson earned a Bachelor of Science degree in Managing Information Systems from Greenville University, where they studied from 1995 to 1999.
AT&T APEX is a title sponsor of the upcoming TEBO/MSPAA conference in Denver, Rick Chapes will be delivering one of the opening keynotes “The APEX model is a collaborative model,” says Rick Chapes Business Center Vice President for AT&T Partner Exchange. “APEX, which stands for AT&T Partner Exchange, is a resale program within AT&T's indirect distribution channel called Partner Solutions. And we work with the MSPs to help them complement their services so that they could develop more of a robust offering in the market.” Rick will be one of the featured keynote speakers at the upcoming TEBO Conference, Denver CO October 9-10. The event has limited seating and represents a special value-added benefit of membership in the MSPAA. Rick sees the MSP community as reflected in three pillars: digitization, cloud networking or cloud platforms, mobility. In this podcast, Rick tells us how he sees MSPs advancing on three fronts. “We can educate the MSPs to better understand connectivity and integrate the connectivity into their managed service offering. We'll also be touching on security as well at TEBO. AT&T Partner Exchange's strategy is really the best connectivity provider in America, the best proposition for our MSPs. We're going to continue to invest in our 5G network and in our fiber networks so that we can enhance our next level network capabilities… which will enable the MSPs to integrate those services into their product offerings so they can develop a compelling offer in the market.” https://www.tebo-denver.com/#/?lang=en
“We are basically in the top performing MSPs,” says Ahmed Mahmood, President Ocean Solutions. “We've been growing somewhere between 70 and 150% over the past four or five years. We're staff of about 18 employees now, and we support about 4,500 users across the entire country here. We have clients all over the US. We have some clients with international presence and our focus on cybersecurity and our focus on taking on the responsibility completely of our clients not just kind of break fix or certain tasks in most cases.” Ahmed will join Aida Keehner, CEO of Atruent and Marlo Alexander Owner, Bosque IT on the upcoming MSP Panel Discussion at TEBO. In this podcast we get a look at that panel, and some insights on how Ocean Solutions is achieving success as an MSP. “Now you all of a sudden need to understand a lot more than a single industry you are in,” says Ahmed. We learn that MSP success today means being on top of the niche markets, verticals or other defined industries, that your MSP serves. Ahmed discusses how he has guided his company to growth. “I would encourage everybody, and I look forward to meet everyone that is going to have the time to meet us at TEBO. It's going to be nice interactive discussion panels. We're trying to give back to the community… Our job is trying to also get our community to work together to improve and help each other. About the Panel Managed Service Providers (MSPs) often face complex and challenging discussions with their clients and internally within their organizations. Here are some of the most difficult topics we might tackle during this panel discussion. Client Expectations and Satisfaction: Managing client expectations, especially when they are unrealistic, and ensuring high levels of satisfaction can be challenging. This often involves difficult conversations about what is feasible and the potential trade-offs involved. Security Threats and Compliance: Addressing cybersecurity threats, compliance with regulations (like GDPR, HIPAA), and managing risk can be particularly challenging. MSPs need to stay ahead of emerging threats and ensure their clients are protected while navigating complex legal requirements. Staffing and Resource Allocation: Discussions about staffing levels, resource allocation, and managing internal workloads can be challenging, especially if there's a mismatch between client demands and available resources. Mergers and Acquisitions (M&A) for Managed Service Providers: Financial Health: Evaluating the financial stability and performance of potential M&A targets. Operational Compatibility: Assessing how well the operations, systems, and cultures of the companies align. About Ahmed Mahmood Information technology leader experienced in architecture deployments, system design deployments, and complex project management. Expertise in current Microsoft systems, wired and wireless network designs and implementation engineering with innovative approaches to security while utilizing best practices as an essential part of every venture. My diverse assignments as a VCTO and senior systems engineer have provided me an unparalleled practical advantage whether troubleshooting a minor issue or reshaping a high-capacity server environment.
Brot úr nýjasta áskriftarþættinum okkar!
Við fengum að spjalla við sjávarlíffræðinginn Jonathan frá Whales of Iceland!
Scott Herman and Tebo inflict severe Q&A upon Tom. Scott, for those unaware, has 18 or more Phish songwriting credits to his name. Also: the REAL *Helping Friendly Book* is revealed. Originally released in 2017. Please support our work by visiting OsirisPod.com/Premium.
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TW ⚠️ Hér má finna ýmsar gagnlegar upplýsingar um heimilisofbeldi og hvert hægt er að leita eftir aðstoð: https://www.logreglan.is/fraedsla/ofbeldi/heimilisofbeldi/ Brot úr nýjasta áskriftarþættinum okkar!
Brot úr nýjasta áskriftarþættinum okkar!
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