Podcast appearances and mentions of jay busselle

If there's one harder than a Monday morning without coffee, it's learning to say no. But according to the brilliant minds of Robert Fiveash (Brand Fuel), Brenda Speirs (Buzztag), and Denise Taschereau (Fairware), mastering the art of the well-placed ‘no' is a game-changer in business and life. PromoKitchen's latest conversation, led by Jay Busselle, dove into why saying no isn't about rejection; it's about strategy, values, and survival in the promotional products and branded merch industry.

Join us for part 2 of this episode of Meet Us In The Kitchen Episode! Jay Busselle is joined by Carson Roncketto, Bobby Lehew, and Cola Henderson. This episode guarantees a blend of expertise, insight and fresh perspectives on brands, branding and when is the right time for a re-brand.

Making awesome merch isn't easy. Do you want to be just another t-shirt shop, or an iconic brand? Join us for another episode of the Heat Press for Profit Podcast where Jenna Sackett and Jay Busselle will take a behind-the-scenes look at the creative process before their workshop at ASI Chicago 2024!Connect with Jay:Equipment Zone - FacebookInstagramLinkedinConnect with STAHLS':FacebookHeat Press for Profit Facebook GroupInstagramYouTubeTikTokLinkedin

Are you ready to get down and dirty and dig into the real things that you need to be thinking about when it comes to marketing your business? If that's true, then today is your lucky day as we have none other than Jay Busselle the self proclaimed "Taco King" and marketing champion for the industry. As the Marketing Director for Equipment Zone, he is a treasure trove of great ideas, and excitement in ways to get your brand to resonate with your ideal customers. So buckle up buttercup, as we land our marketing brain on the "Island of Misfit Toys," as Jay calls it, and we'll tell marketing stories around this great digital campfire.

In this third episode of the PromoKitchen Podcast Mentorship Series, Jay Busselle connects with Ashley Colautti and Bill Petrie about their experience with the PK Mentorship Program. They discuss the pairing, what worked for them and what didn't, and what a good mentorship relationship looks like.

Welcome to the Mentorship Series of the PK Podcast! In this series we will be talking about one of our core pillars and share success stories from mentors and mentees that have been through the program. In today's episode Jay Busselle connects with Russell Bird and Tyler Merriam about their experience with the program. Listen in! Ready to become part of the mentorship program yourself - either as a mentor or mentee? Visit promokitchen.org and click on mentorship to get started today!

Gloria Lafont will be joining the 2 Regular Guys this week. She runs Action Marketing Company, an SEO and marketing agency founded in 2007. Her company focuses on helping promo distributors build a premium positioning for their brand to generate awareness, drive website traffic, and generate leads and sales. Gloria loves education and cultural arts, volunteering her time, and donating marketing support to help various organizations grow in membership and revenue.  Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Screen-Printing Consultant Charlie Taublieb Helps Shop Create Scented T-Shirts Enid, Oklahoma-based Downtown Threads recently welcomed screen-printing consultant Charlie Taublieb of Taublieb Consulting into its space for some learning and improvement. To illustrate the unique capabilities in screen printing, Taublieb printed scented shirts. Before he visited Downtown Threads, he saw a Facebook post from Schieber about barbecue shirts, so he wanted to help take that print to the next level. “I called up a company I work with and asked them to send me some barbecue scent,” he tells the news outlet. “I dug through my artwork, pulled out a pig, added ‘Enid, OK BBQ' to it, and we added the scent into the ink.” The scent infuses with the ink and sticks around for about 15 washes. Taublieb and Scheieber opted to add studs and foils atop the print, creating the ultimate BBQ T-shirt.Equipment Zone announces a new, in-person training event called the “DTG & DTF Summer Camp,” held on July 28 from 9 a.m. to 4 p.m. ET in Franklin Lakes, New Jersey. According to the company, the new event is designed to be both a classroom and hands-on learning experience for new business owners. The camp will be hosted by industry experts Terry Combs, Amy Krulewitz, and Jay Busselle. The camp is $149 for the first attendee and $99 for each additional attendee (from the same company). The event is limited to 18 students. The Decorated Apparel Expo (DAX) is gearing up for the 2023 show season with their full pre-Covid slate of locations.Kansas City February 24-25, 2023Minnesota March 31 - April 1, 2023Chicagoland April 14-15, 2023Dad Joke: (From Gösta) You can't blame anyone else if you fall in your driveway…That's your own asphalt. Digital Marketing Aaron: Gloria Lafont is a mother, grandmother, and business owner. She has started, bought, and sold a dozen businesses throughout her business career. She currently runs Action Marketing Co. an SEO and marketing agency founded in 2007. Her company focuses on helping promo distributors build a premium positioning for their brand to generate awareness, drive website traffic, and generate leads and sales.Gloria is a big fan and supporter of education and cultural arts, volunteering her time and donating marketing support, over the years, to help various organizations grow in membership and revenue. She enjoys the South Florida mix of beaches and art lifestyle, coaching business owners, and speaking engagements on topics of marketing and branding, as well as women's empowerment.Terry: Gloria, you've worn many hats professionally. Tell us a little about your background and what led you to where you are today.Aaron: We've had some guests talk about branding and its meaning. Talk to us about your views on branding.

Jay Busselle will be joining Aaron this week to talk about Apparel Trends for 2022. A special guest on the show will be Adrienne Palmer with Screen Printing Magazine. If you're a garment decorator and you want to peer into the 2022 crystal ball, this is a must-see show!  Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News GILDAN ANNOUNCES CLOSING OF MEBANE DISTRIBUTION CENTER - In an announcement that was made earlier this month, Gildan Activewear stated its plans to close its Mebane, North Carolina distribution center by June 30th. It's a move that will affect 128 local employees but won't necessarily leave them out of a job. According to a press release shared on The Times News, a WARN Act notice filed with the North Carolina Department of Commerce on Feb. 16th said the distribution center would permanently close by June 30, 2022. That specific facility houses the company's unbranded wholesale activewear apparel.Dad Joke: What noise does a witch's vehicle make?Broom Broom 2022 Apparel Trends Jay: Let's introduce our guests today! I hope this isn't too weird for you Aaron but I'm going to be one of the guests too! Am I breaking the rules? I hope so! But the good news is I invited some friends. Adrienne Palmer is editor-in-chief of Screen Printing and BIG Picture magazines. And Jeremy Picker is Creative Director and Founder at AMB3R Creative. Hey guys - what's going on?Aaron: You are breaking the rules, Jay, but I think we can make an exception. When I think of 2022 Apparel trends I think of Styles, Colors and even decorating techniques. Jay: You nailed it Aaron!! It is all three of those things and even the words that we choose to describe the styles, colors and decoration techniques. I was reminded of this when Vicki Ostrom, Futurist and Trend Analyst at SanMar and founder of Trendependent was sharing her wisdom on an education session for PromoKitchen. She shared a reference that I later looked up which was from Adobe called Creative Trends 2022. In that report, Adobe mentions, “The seriousness of life during the pandemic has taken its toll. Tired of the mundane and familiar, people are more carefree, high-spirited, and joyful as they seek re-connection, escape from boredom, and positivity in the new year.”Aaron: Carefree, joyful and seeking re-connection - those all make sense to me! What other trends are likely to have an impact on apparel Jay?Jay: Being active and getting outside has always been important. Studies have found people report a higher level of vitality, enthusiasm, pleasure, and self esteem, and a lower level of tension, depression and fatigue after they have walked outside! I'm sure that's why research revealed exercising outdoors was the most popular fitness trend in 2021. That takes us to 2 very powerful trends that have carried over into 2022: to be outside AND to be active, walking and more involved in fitness.For specific examples of this, ASI recently released an apparel study (last month). The study is based on data that was analyzed in late 2021 using surveys of nearly 40,000 consumers. That data was presented in a collection of the most popular promo products in the U.S. and identifies which states and regions they're most influential in. Outerwear & Performance wear were number 1 and number 2 in every region!

My guests today are Jay Busselle and Jeff Solomon, the co-creators and hosts of Tacos with Jay&Jeff - an online show that puts the spotlight on epic marketing and branding. Because according to them, “TACOS make everything better”.Jay lives in Phoenix and is the Director of Marketing for Equipment Zone; a Premier Reseller of Epson DTG, Die Sublimation and Solvent printers. He's also the Founder of #promochat - a popular industry Twitter group. And he's a highly sought-after public speaker and trainer on topics like marketing, social media and branding.Jeff lives in LA and is a brand purpose advocate, promo consultant and publisher of FreePromoTips - a promo platform that spotlights positive things people and organizations in our industry are doing to help their clients with their branding.I invited Jay & Jeff to be guests on my show to discuss what's going on in the promo world these days. I wanted to get their POV on how things have changed since COVID. And I was curious to learn about their Tacos with Jay & Jeff Show and why they think it's become such a success in such a short time.

(Sponsored by GRAPHICS PRO EXPO) A great friend of the show Jay Busselle will be joining the 2 Regular Guys this Friday to discuss the Better Story about you and your business. Everyone has heard by now that you have to tell the Story of Your Business. Jay will be joining us to tell us how to tell that story better. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News DAX has announced two of three dates for 2022DAX Kansas City - February 25-26DAX Chicagoland - April 22-23DAX Minnesota - To Be AnnouncedNote from a listener. We love this stuff! A review on your podcast player of choice would be awesome. I recently started listening to your podcast because I have an hour commute (one way) three days a week. I send all of your dad jokes to my husband who then shares them with his employees. Keep them coming! Thanks for all you do to make us solopreneurs look like superstars.”Dad Joke: What is a thousand times better than Instagram?Instakilogram Telling a Better Story Aaron: Welcome to the show our good friend Jay Busselle. Jay, you've been on the show many times, but for any of our new listeners, share a little bit about your background.Terry: Jay, talk to us about the concept of telling your personal and business story.Aaron: Since you're here today, some businesses obviously get this wrong. Where as business owners are we going wrong with this?Terry: Something you talk about in your seminars is the PROMO-mercial? What exactly is that?Aaron: Can you share with us your method or this formula?Terry: Can you give us an example?Aaron: How can our listeners apply this idea?Terry: Where else could our listeners use or apply this PROMO-mercial idea?Aaron: Jay, how can our listeners reach out to you? Facebook Live Video #5Things 5 Reasons to Share the Story of what you do Now From Erich Campbell - ErichCampbell.comSomeone can benefit from your experience at any stage. - Experts need fresh perspectives from newbies, newbies need the benefit of expert experience.Telling your story humanizes you and what you do. People buy from people. Sharing builds trust.Formulating your message helps you clarify your position and purpose. Teaching/Explaining helps you learn.Speaking with an uninitiated audience in mind helps you remove jargon and buzzwords.Your passion is infectious; share what you love with passion and people will resonate with it. Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events 5 Keys of Business Success Growing and Launching - This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes ...

(Sponsored by PRINTING United) We are back for part 2. We will discuss building and maintaining relationships when you might never meet your customer face-to-face. In this new world of limited travel and ever-changing rules of engagement, we still need to build that personal relationship with our customers. Whether single shirt consumers or quantity buyers, we still need to reach out with a virtual touch. The 2 Regular Guys will explore options for you to find and keep those customers. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News David “Tobe” Hall Retires from Universal Woods Universal Woods, a manufacturer of hard-surface coated substrates for sublimation printing, announces the retirement of David “Tobe” Hall. Hall worked for the company for the past 27 years, serving in sales and customer service. Most recently serving as the vice president of sales and customer service for the company's North American sublimation division.Dad Joke - I found out my girlfriend is really a ghost.I had my suspicions the minute she walked through the door. Building Relationships Part 2 Building relationships with key customers who buy quantities of shirts - retailers, schools, clubs, associations, etc.How to keep forefront in the relationship, and holding competitors at bayCommunication, communication, communication… without being obnoxiousAids to help them sell more productHelp them understand and develop online stores“Thinking about you” concepts - Jay Busselle's care packagesSometimes you need to pick up the phoneDoing virtual events - They're not like live eventsBack to social media being “seen” as a key part of the industry - positioningDo good work, delivery on time x10!Prospecting new customers when you can't knock on their doorSampling… it's the most perfect sales toolReferences/TestimonialsBack to building a brand and a reputation Facebook Live Video Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events 5 Keys of Business Success Growing and Launching - This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. All this with email support with less than 24 hour response times from a certified Success Principles Coaching team. The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club.  Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 6-7. OurSuccessGroup.Com - Success Business Training. Our missing is to provide resources that empower business owners to achieve their idea of success.

In this episode of the Social Angle podcast, Jay Busselle and Jessica Gibbons-Rauch chat with ASI Media's Melissa Newman to talk all-things social selling, LinkedIn marketing tactics, and even give Newman's LinkedIn profile a makeover.

(Sponsored by PRINTING United) Ever hear someone say if you repeat something enough, people will start to believe it's true? That's what we'll be discussing on 2 Regular Guys this Friday. Bad Info about garment decorating that's repeated enough that people start to believe it. Guest host Jay Busselle will join Terry to talk about the good and the bad of internet information. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News GSG Acquires McBee SupplyGSG, a supplier for the screen, digital, and sign equipment and supply industry, announces its acquisition of the assets, business, and employees from McBee Supply in Houston, Texas. McBee Supply transitioned its inventory and employees to GSG as of July 6.Mike McDonnell, president of McBee, has facilitated the acquisition and will retire once the transaction closes.McDonnell said, “I know GSG well and respect them as a good, fair, and solid competitor. This was a good opportunity to transition McBee employees as we are not only familiar with each other, our lines overlap, and know this is a positive move for my employees.”Dad Joke: Know why the Flat Earth people are wrong?If the Earth was flat our cats would have pushed ALL our stuff over the edge by now. Bad Info Terry: Ever hear someone say if you repeat something enough times, people will start to believe it's true? It's the same with garment/product decorating and information on the internet. Jay, what we really find on the internet is, “I couldn't get this to work, so here's my Bandaid.”Screen PrintingAll you need are 110 mesh screensFlash between colors for best resultsPinholes? Just put more emulsion on it!There is a perfect white ink. You just have to find it!DTGSave money, use Teflon sheetsOur machine will fix your 72dpi files and print perfectlyYou can't make money with DTG… ink is too high and production is too slowSublimation (per Aaron)Terry: Dipping mugs after pressing. Even in lukewarm water you are creating micro cracks in the ceramic. This was an old band aid for old coating that was not as good as the current dishwasher safe coatings where the ink is not going to ghost as readily. Just remove the transfer, put the mug on a cooling rack, cooling stone, or on concrete to remove the heat from it at a natural level and you will be fine. If anyone is suggesting it, I would be leery of their mugs and the quality of coating.Jay: 400 degrees for 60 seconds - This time and temperature has been used as the correct setting for all sorts of items. It is another bandaid for poor testing and was just a catch all to make sure that the full transfer happened. Most items have a much lower time and temperature. 400 for 60 seconds will cause blacks to look brown, and haloing around the edges of prints. It can even cause the orange peel look on thin aluminum and other hard surface coated items.Embroidery (per Erich)Terry: Embroidery pricing begins and ends with $1 per thousand stitches. Every shop is unique, niches can be different, and both the value you are providing and the costs required to keep your business healthy and profitable vary widely with where you are located and who you are serving as well as the type and amount of equipment you run. Simple counts are easier for quoting, but often leave money on the table. Besides this ‘rule of thumb' hasn't seemed to change for decades,

Terry and guest host, Jay Busselle, will discuss the steps to take in creating your own brand. In today's world, customers don't want to buy from just a screen printer, or sublimator, or an embroiderer. Today's customer wants a relationship with a company that has shared views and values. In this week's show, we'll have a conversation about getting started in developing your own brand in the industry. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Terry: Our Success Group Puts Focus on Business Planning in Next Webinar titled “Why You Must Have a Business Plan to Survive” The session, which takes place June 23 at 5 p.m. ET, focuses on why business owners need a business plan to make it in the industry. Hosts will look at the key areas businesses need to look at when building out a plan and how to make a plan work, regardless of business size. For more details and to register, go to https://www.oursuccessgroup.com/survive/ Jay: Shutterfly to Acquire Spoonflower for $225 Million - The personalized products retailer adds Spoonflower's wallpaper, fabric, linens, bedding, and other home decor soft goods to its product lineup. Shutterfly, a digital retailer and manufacturing platform for personalized products, announces an agreement to acquire Spoonflower for approximately $225 million of enterprise value subject to certain working capital and other adjustments. Read more at Graphics Pro Magazine (https://graphics-pro.com/news/shutterfly-to-acquire-spoonflower-for-225-million/) Dad Joke: What do dentists call X-rays?Tooth picsFrom Missy Lossey Branding YOU Terry: Ok, it's time to talk about branding! It seems like the topic of branding (and tacos) comes up in almost every discussion we have with you Jay!Jay: It's true! I guess I'm just lucky that way Terry.Terry: Why don't we start with a brief reminder of your definition of branding?Jay: Sounds good Terry! Branding isn't easy… I can tell you that! A lot of smart people have shared a lot of opinions and their definition of a brand. This is mine:Your brand is not your logo.Your brand is not what you do.Your brand is not your product.Your brand is your style.Your brand is your promise to me.Your brand is how you make me feel.Remember SPF! (not sun protection factor) Style - Promise - FeelTerry: What do you mean by style, Jay? Maybe you could explain that a little more?Jay: Let's start with the dictionary definition of the word style: a distinctive appearance, typically determined by the principles according to which something is designed.Playful & Lighthearted {or} Serious & SoberEconomical & Affordable {or} Luxury & LavishVintage & Classic {or} Modern & ContemporaryRock n Roll {or} Hip HopCountry {or} ClassicalTruck {or} SedanSUV {or} Mini VanV8 engine {or} ElectricYour vibe, your personality, your character, your identity.I also want to share that in my opinion, it's critical to think about this from both a business and personal perspective. Especially if you're a small business owner! Because if you are a small biz owner then you're in sales and in marketing and in bookkeeping and in production and in janitorial and in … and in…  and in… you're in EVERYTHING. This also means your personal style is in EVERYTHING. To be more clear - if your style, your personality, your identity is of a serious, sober, calm and calculated nature, then guess what?

Chef Kate Plummer chats with Jay Busselle about making it to the milestone of the 200th #PromoChat. We cover what's changed, what's needed to build an online community and so much more. Join us every Wednesday over on Twitter for a brand new #promochat 3:00PM Eastern, Noon Pacific

(Sponsored by GRAPHICS PRO EXPO) Aaron and Terry will be sharing some tips on what to do (and not to do) while dipping a toe into the decorating business on nights and weekends. Most of our listeners are already decorators, but we want to hear your side hustle war stories as well. Who knows? Sharing your experience might be the difference maker for a future decorator looking for a little help along the way. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Norm Hullinger, CEO of AlphaBroder for the past nine years, is becoming COO at Commerce, California based Bella Canvas. Dan Pantano who's been serving as president at AlphaBroder is taking over as CEO.Dad Joke: Did you know the real estate market is crazy?Yeah, even bouncy houses are going up due to… inflation! Starting a Side Hustle Decorating Business Get Educated - Even with just a part-time side hustle, learn to do it right, and learn to produce quality products.Create a Business Plan - Aaron, go for it!! :-)Find Your Niche - Your hours and minutes are limited. Laser focus your attention on a specific niche to maximize your potential.Start Small - I don't mean limit how much money you make, but for efficiency with your limited time also limit your product offerings and processes.Charge Like it's Worth it! - Some home based businesses, especially side hustle businesses, don't think what they do has value. It is! Plus, if dreams come true and you turn this into a full-time business, it's hard to tell all your customers that you have to start charging real prices now.Family/Personal Time - Be sure to block out time for family, friends, and to recharge. Facebook Live Video #5Things 5 Steps to Being a Goal Getter Set Actual Goals, Now wishes of DreamsShare, Read, Review - Keep them in your line of VisionTake Daily Action - Towards your GoalAffirm Your GoalCelebrate Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events Complete Screen Printing Business Course with Workhorse Products in Phoenix starting April 17-18Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting May 22-23 SOLD OUT. Next Chicago class August 21-22.OurSuccessGroup.Com - Success Business Training. Our missing is to provide resources that empower business owners to achieve their idea of success.The Success Tracker - A program from OSG, to get people started on achieving their goals.Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's Online Video Series "Small Business Saturdays" #SBSVideos Every SaturdayCheck out the Podcast version at SmallBusinessSaturdaysPodcast.comDemystifying Next Level Digitizing Online Training from Erich CampbellThe Half with Erich Campbell and Aaron Montgomery - 30 Minute Q&A - Friday's At 11:30 AM CentralThe Take-up with Erich Campbell - Friday's at 2:30 Mountain TimeYour Style Guide eBook by Jay Busselle ...

This Friday we'll be joined by the guys from the Tacos with Jay & Jeff podcast. Jay Busselle and Jeff Solomon, two veterans of the promotional products industry, will talk about our two worlds colliding using apparel as promotional products. And we'll discuss some untapped markets for apparel we might be missing as well. Plus there will be lots of fun and other action as Aaron is in the middle of a working vacation and will be coming to you live from Terry's home office. Hang on for some fun! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Impressions Expo is taking submissions for 2022 educational seminars and workshops. We're placing a dedicated emphasis on content, and we want next year's conference program to be more diverse, dynamic, informative than ever while providing maximum value for our attendees and customers. The deadline for submissions is April 30th. Go here to submit your seminar ideas: https://bit.ly/3mghWq2Dad Joke: Why can't you hear a pterodactyl going to the bathroom?Because the P is silent! Thanks again to Lexi from Joe Ortinau's production staff, two Dad Jokes in a row! Wings, Tacos & Promotional Products Terry: Today we want to welcome in Jay Busselle and Jeff Solomon from TACOS with Jay and Jeff.Jeff Solomon, MAS, is the publisher of FreePromoTips, a PPAI award-winning business resource. His promotional products distributor business has won multiple PPAI Pyramid Awards. At the urging of his brilliant wife he expanded his apparel decorating business to include promo products over 20 years ago. That changed the game for him. Jeff has a passion for effective brand marketing and co-hosts the "hit" show TACOS with Jay and Jeff, spotlighting the epic marketing and branding that suppliers and distributors are doing. Along with other industry thought leaders, he is developing a new community, AI: Advocates for the Industry. AI has one goal: Working together for the success of the promotional marketing industry.It's been about 30 years since Jay Busselle started printing and selling “unofficial replica” t-shirts in the mid 80's of his favorite ski resorts, skiing and skateboarding companies… and a few bands which will remain nameless. Jay is a board member, referred to as “chefs” for PromoKitchen, an all-volunteer nonprofit group focused on mentorship. Jay is a highly rated industry presenter and a trainer on topics like branding, social media and LinkedIn. Jay is currently the marketing director at Equipment Zone, the co-host of the TACOS with Jay & Jeff show and a self-proclaimed CTO – Chief Taco Officer. Jay says he found his home hanging out with the other promo peeps and apparel geeks on the island of misfit toys!Aaron: What was the path that led each of you into promotional products? Let's start with you, Jeff.Terry: How can a garment decorator get involved in the promotional products marketplace?Aaron: How important is the relationship between promotional product distributors and suppliers?Terry: Let's talk about the TACOS with Jay & Jeff show - why did you guys start it and what's it all about?Aaron: You both are involved in education and mentorship. Talk to us about why you believe this is important.Covered… Terry: Let's talk Tacos vs Wings!! Wings won! :)Terry: How can our listeners find you? Facebook Live Video #5Things

In our fourth episode, Jay Busselle & Danny Rosin talk with Roger Burnett about his experience as a founding member of PromoKitchen..

It’s no secret that many people gain tremendous insight and inspiration from reading books. And by reading, I’m including paper-printed books, ebooks, and of course, audiobooks.As many people tend to buy and share their favorite books as holiday presents, on today’s episode of Success Stories, I’ve asked a wide array of industry leaders to give us their favorite tips and recommendations for books that they have enjoyed this year.So whether you are looking for a new book to glean some insight about something, or the perfect gift for your staff or customers, we have you covered. You’ll hear from Mark Graham, Charity Gibson, Tom Rauen, Jeff Solomon, Brian Rainey, Roger Burnett, Mark Kapczynski, Mark Coudray, Nate Leber, Shawn LaFave, Jay Busselle, Meg Erber, Stephan Baere, & Brittany Tucciarone.Plus, I’ll give you my favorites too!

PromoKitchen is hosting a new education event! Need a fresh start? Yes please! With 2021 just around the corner, join Chefs Jay Busselle and Jessica Gibbons-Rauch to learn how to leverage LinkedIn. Yes, you might feel a little anxious as you realize your profile is missing the mark on a few (actually many) sections – but don’t stress, Jay & JGR can help! https://us02web.zoom.us/webinar/register/5516073785432/WN_hLMjRiGnQtuwI2ddbah9GQ

Vinnie Driscoll and Melissa Newman interview Jay Busselle, social media guru and Marketing Director of Equipment Zone, to discuss how promo pros can successfully use LinkedIn to generate business.

On Air With AIA welcomes guest Jay Busselle, the Marketing Director at Equipment Zone, Inc. Jay is also the founder of a promotional products Twitter chat called #promochat and a self-proclaimed CTO – Chief Taco Officer. They discuss how to market during unpredictable times and how to move forward without having all the answers for what’s ahead. They also talk about the importance of (virtual) human connection and empathy.

Manufacturers of apparel, textiles and sewing plants are shifting their production operations from t-shirts, sweatshirts, socks and underwear to make surgical face masks and face coverings to help medical personnel and the general public combat the global Coronavirus pandemic. One of those great companies is SanMar. PK chefs Jay Busselle & Johanna Gottlieb had a discussion with Renton Leversedge, chief customer officer at SanMar to ask how they got involved, when they got started and what the process looks like when a large part of your company pivots from t-shirts to masks. Listen and learn how Renton and the team at SanMar aim to supply healthcare workers and others on the front lines with face masks.

Manufacturers of apparel, textiles and sewing plants are shifting their production operations from t-shirts, sweatshirts, socks and underwear to make surgical face masks and face coverings to help medical personnel and the general public combat the global coronavirus pandemic. One of those great companies is Allmade Apparel. PK chefs Jay Busselle & Johanna Gottlieb had a discussion with Mel Lay & Ryan Moor to find out when they got started and what the process looks like when a large part of your company pivots from t-shirts to masks. Listen and learn how Mel, Ryan and the team at Allmade aim to supply healthcare workers and others on the front lines with face masks.

Please find some links and notes from the 2 Regular Guys Podcast. Join us as we talk about 'printing hope' with Sloan Coleman, co founder of Tiny Little Monster screen printing and the powerhouse behind the small-business saving #HereforGood movement. We'll discuss how Sloan is saving local St. Louis businesses and keeping her shop afloat despite the setbacks caused by COVID-19. We will talk to her about how the program works and how you might be able to implement that in your community. Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News “90 Days Before You Pay” on Stahl's Spirit Sale Platform -  Stahl's has decided to offer something to help apparel decorators who don't have online stores. They think that it is such a critical component of survival for many shops and supporting other small businesses during this time and really thriving beyond this time.  The program is “90 Days Before You Pay” on the new Spirit Sale Platform. At the 90 day window, the shop can cancel or pay for the service, the price is $599 a year normally. Our hope is that they've generated enough revenue and we are out of this mess so they want to continue.  But if not, they cancel and no money is exchanged. Use this promo code on Stahls.com: SPIRIT Add the product to your cart and check out with that code and it kicks in the special terms and zeros out the transaction.To sign up for the daily weekday demo at 3pm EST: https://m.stahls.com/spiritsale/Josh also published an Apparel Decorating Survival Guide.  It shares some concepts about this along with sample stores: https://bit.ly/2Uf3Et5 #HereForGood Doing Good in Difficult Times Aaron: Thanks again to the Impressions Expo. Make sure you are supporting them as they have been juggling all these changes. And speaking of Impressions Expo, let's welcome in Josh Carruth and Marcia Derryberry.Aaron: Lots of upheaval among the trade shows, Josh. Give us an update on Impressions Expo in 2020.Terry: Marcia, you mentioned gathering information about the COVID-19 impact on the industry. Where can folks find that info and what should they do to tell their own story?InterviewAaron: Sloan Coleman, who directs marketing and sales with Tiny Little Monster, is the human tornado that swirled into the custom apparel world when she saw her industry, community, and fellow small business owners suffering. She became relentless in her pursuit of a solution and developed a plan to save her shop. Once it was working Sloan enlisted the help of industry leaders to keep the faucet flowing for the community-focused print shop.Aaron: Let's start by you telling us a little bit about Tiny Little Monster.Terry: Here for Good, Sloan. Tell us what it is.Aaron: This seems to have taken off across the country. Share that story.Terry: Where does it go from here? And where does Tiny Little Monster go from here? Facebook Live Video Other Events Aaron's Online Video Series "Small Business Saturdays" #SBSVideos Every SaturdayCheck out the Podcast version at SmallBusinessSaturdaysPodcast.comOurSuccessGroup.Com - Next Level Business TrainingDemystifying Next Level Digitizing Online Training from Erich CampbellScheduling & Estimating Production Time Video Series - May, 2020Your Style Guide eBook by Jay Busselle

In a marketing world where a lot of focus goes to Instagram and Facebook, Twitter is often overlooked. However, Twitter still offers a wealth of opportunity to build and engage with our customers. What makes Twitter such a great social selling platform? How can we use GIFs and Twitter chats to get more attention and build relationships? In this episode, marketing expert, Jay Busselle shares why we shouldn’t leave Twitter out of our marketing strategy.    Takeaways Twitter is the last platform where you don’t have to pay to get results with marketing.  Stats back up the fact that GIFs are an effective way to garner more attention. It's a fun way to share your personality and break through the noise. Participate in Twitter chats. Using the search tool on Twitter, you can search for chats using hashtags.  Don’t be too factual and data-driven on Twitter - be more emotional, humourous and relational. At the start of the show, Jay Busselle shared why promotional products boost marketing, and why people need to still be utilizing Twitter for building a business. We also talked about how we can use GIFs to make our marketing more impactful. We also talked about the importance of analytics.    We also discussed; How to use personalized GIFs The power of participating in Twitter chats  How to leverage Taco Tuesday on Twitter Guest Bio-  Jay Busselle is the Marketing Director at Equipment Zone. He is a marketing, brand and social selling expert, and founder of #promochat. For more information, visit  https://www.linkedin.com/in/jaybusselle/ or follow @JayBusselle. 

Try as they might to avoid making a mess in the kitchen, your hosts and PK chefs, Mark Graham & Jay Busselle, pull on some industry threads to discover interesting people and situations in the apparel & branded merchandise space. This is a rags-to-riches, then back to rags… and climbing back to riches, story. Listen to how a small contract apparel sewing company of 5 family makers and a few machines in 1988 grew into a full service large scale apparel contractor who employed over 500 people in 3 different facilities in Canada. This podcast shares the account of Kathy Cheng and WS & Co. scaling up, scaling down and then rebuilding to launch Redwood Classics. Kathy Cheng is the founder & president of Redwood Classics. This is a story of family legacy, restructure, reinvention, fight, change and entrepreneurism. What’s your North Star? Listen and learn from Kathy as she explains the importance of her North Star and how she’s used that to guide her through the challenges of reinvention and innovation. Kathy challenges us by asking why anyone would want to print a brand on an inferior garment as opposed to one that will last longer, and is higher quality? She also asks, “Why are you limiting your own earning potential?” This podcast will help you discover the answers to those questions and the benefits of embracing friction, being transparent and taking risks.

jQuery(document).ready(function($) { $('#wp_mep_10').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. Shopify has become the go to ecommerce platform in the world with over one million users. Digital printers can greatly increase their online presence by using Shopify to be their base of operations for selling products not online in a Shopify Store, but also through other online channels like Facebook, Etsy, Amazon etc. Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News It is finally here. The Style Guide we talked to Jay Busselle is ready for primetime. Check it out over at www.2regularguys.com/ysg  Also he has a pretty sweet introductory offer going until February 15th. It is $100 off by just using the code launch The other special thing he is doing is the first 20 people who buy get a 30-minute one-on-one brand audit with Jay. These are already getting taken, we would suggest, just going and buying it NOW. We will wait… Kidding, but go check it out as soon as possible and we will plan on having Jay back on soon to talk more about it. DAD Joke: what can you serve but not eat? A volleyball!  Selling Digital Printing on Shopify Victor Awtry is a visionary entrepreneur and founder and CEO of iPersonalyze. As innovative and creative software developer, Victor seeks to bring the latest cutting edge personalization technologies, typically available to only larger companies, down to smaller companies and startups in the graphics, printing, and communication industries. Victor is regarded by his peers as a thought leader in the emerging Fourth Wave of Mass Customization, which Victor renames Mass Personalization since customization is about products and personalization is about people. Shopify has become the go to ecommerce platform in the world with over one million users. Digital printers can greatly increase their online presence by using Shopify to be their base of operations for selling products not online in a Shopify Store, but also through other online channels like Facebook, Etsy, Amazon etc. Aaron: Why do you think Shopify, in particular, has seen such a growth in people using their platform. How does this translate for other platforms, like Ecwid, Big Commerce etc? Terry: How has online selling changed the decorated products business in general, and for your business specifically? Aaron: Besides a storefront online what can Shopify do for me?  Aaron: What are the costs to get set up with this type of selling channel?  9 shopify lite..for smartlinks.  29 79 Terry: What are you having the most success with using Shopify and your program? Personalized or custom product makers   promotional products for B2B stores Skipping… Aaron: What are "buy buttons" and how can I use them?  smartlinks Aaron: Any predictions for the future of online selling?  Going more b2b...and omnichannel marketing Terry: How can people find you and learn more about your offering?  Ipersonalyze.com Facebook Live Video Other Events Aaron's Online Video Series "Small Business Saturdays" #SBSVideos Every Saturday Check out the Podcast version ...

Robert Fiveash and Jay Busselle bagged a unicorn! Michele Bell from ASI is perhaps the highest-profile industry leader who really doesn’t agree to podcast interviews. But we had an offer even MB couldn’t refuse. Jay’s promise of tacos for life, and Robert’s promise of yearly Stones-related gifts, did the trick! Michele was very generous with her time and was her hilarious, insightful, and intelligent self throughout. We talked about what the future likely looks like, the impact of tariffs, industry terminology, the role of suppliers and distributors, and of course, the Rolling Stones. Thanks Michele for sitting down with us, and thanks for being such a positive and influential part of this industry.

jQuery(document).ready(function($) { $('#wp_mep_16').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. Join Terry and Aaron for a discussion on employee engagement and why this is so important for your business. From ways to motivate, manage and develop people to have a positive working relationship to ensure more productivity. Share your experiences and tips with us. Plus, join in on the usual fun with our live broadcast! Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News Impressions Expo Long Beach Recap - Tune In! Employee Engagement 101 Today Terry and I are going to be talking Employee Engagement 101. And since Terry has more experience dealing with a production floor full of employees, I'll be asking the questions.Let's start with this. What's the #1 most important thing an owner or manager should focus on when it comes to dealing with your employees.Communication - ExpectationsTalk about your business, goals, aspirationsWho knows more about making things better in your business than the people doing the work day to day?Pizza! OK, I've talked about buying pizza a lot. Do Jimmy Johns instead.Do you have any specific examples of poor communication?“Yeah, I'm gonna need you to fire that guy.”I think we all hear owners and managers complaining about their employees. What's you take on this?Nearly every employee wants to come to work and do a good jobIf you complain about your employees attitudes, work ethic, quality of work… look in the mirrorIf you end every bit of praise for a job well done with the work “but”, you're a micromanager.The personality of your business, the attitude of your employees, the way customers see your business is a reflection of you as an owner or managerLet's talk motivationFocus on success, not failureSmall rewards can be the greatest rewardsHow about that one employee that you see in the break room and you just keep walking through the other door like you were going someplace else?Is one employee a black cloud?According to state or province law wherever you run your business, a crappy attitude is not a protected classWe can't do this without talking training - SKIP?1st of all, you have no secrets, so get over yourself52/15Tell us one thing an owner or manager can do to change their work environment and level of stressIf you can't leave your business for a little vacation, or for lunch, that's on you, not your employees. It all starts with trust and the willingness to allow employees to make mistakes.“What would you do to resolve this problem?” Facebook Live Video Other Events Aaron's Online Video Series "Small Business Saturdays" #SBSVideos Every SaturdayCheck out the Podcast version at SmallBusinessSaturdaysPodcast.comOurSuccessGroup.Com - Next Level Business TrainingDemystifying Next Level Digitizing webinar March 28th, 2020Complete Screen Printing Business CourseAtlas Screen Supply in Nashville, February 15-16WorkHorse Phoenix February 29-March 1Scheduling & Estimating Production Time Video Series - April 1, 2020Your Style Guide eBook by Jay Busselle

In this episode, Jay Busselle and Mark Graham speak with Ryan Moor, CEO at Ryonet & Allmade, about the world of apparel decorating and how his roots as a screen print supplier (Ryonet) led to the creation of a new project, Allmade Apparel - a shirt for screen printers by screen printers. Allmade has also made a name for itself by offering socially and environmentally responsible Tshirt alternatives in a sector not particularly well known for its environmental track record. It's a fascinating grass roots revolution that Ryan and several of his screen printing colleagues have kicked off and we're happy to share the story with you.

4 million shirts per week! Mark Seymour is the CSO (Chief Shirt Officer) at leading designer & blank apparel supplier, Next Level Apparel. In this PK Apparel episode, chefs Mark Graham & Jay Busselle talk with Mark about some of the secret ingredients they use to make Next Level Apparel a successful international brand that makes about 4 million shirts a week. Mark refers to promotional product companies and apparel decorators as t-shirt sommeliers. It gets a little spicy in the kitchen when he talks about how they balance selling direct and selling through wholesale distributors. Find out how Next Level became the official t-shirt of South by Southwest and why they have live print activations at SXSW. Mark claims part of the success at Next Level comes from listening to apparel decorators and continually developing a better product and print surface.

Every t-shirt tells a story! Tom Rauen's start in the apparel industry wasn't easy. In this PK Apparel episode, Mark Graham & Jay Busselle talk with the owner of Envision Tees, Tom Rauen. Since his 2005 solopreneur start Tom has averaged 25% growth for several years. Tom is moving into a new production facility this year and has approximately 40 staff. Listen to the story of his world record and how his media hacks and marketing tactics have worked. We're sure you will enjoy Tom's detailed explanations, including his missteps and how he fueled his growth using a dream 100 list.

jQuery(document).ready(function($) { $('#wp_mep_55').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. It's all about the experience in marketing. Jay Busselle will talk about this method of marketing and how it applies to apparel (and product) decorators. Get tips on improving the experience, developing your own unique experience and putting your brand on it. Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News Joe Clarke, a pioneer and innovator in the screen-printing industry passed away on Sept. 22. Clarke's time in the industry spans multiple companies, roles, and decades. Clarke was born in Youngstown, Ohio on Sept. 18, 1951. Entering the screen-printing industry after graduating high school, Clarke's first foray into the market was his own business, Clarke's Silk Screen. Clarke continued with his career contributing his knowledge at seminars and in technical articles, and released an extensive book on four-color process printing in the 1980s entitled “Control Without Confusion.” Further on, Clarke served various high-level roles in the industry, including vice president of flexible products at The M&R Companies, vice president at Wilflex/PolyOne, and as head of his own company, Clarke Product Renovation & Synergy Inks. Experiential Marketing Terry: It's all about the experience in marketing. Jay Busselle is here to talk about this method of marketing and how it applies to apparel (and product) decorators. Erich: What exactly is Experiential Marketing? JAY: I think the smart folks at EventBrite defined it best: a strategy or a purposeful plan that engages consumers using branded experiences. Sometimes this is referred to as “live marketing” or “event marketing experience,” the idea is to create a memorable impact on the attendees; one that will inspire them to share with their friends both online and off.  Your staff, customers, and prospects want an experience — they want something remarkable, something they relate to, something that makes them feel like less of a checkbook and more of a participant. Terry: Why does this work so well for apparel (and other product) decorators? JAY: Because apparel & product decorators can create purposeful experiences where the attendees are involved, engaged, participating, watching this thing...come to life or being made live, in real time. When and if  possible - actually involving the attendees in a hands-on experience... will give them a significantly deeper emotional connection. You can literally impact their senses. They can become co-creators of the swag or branded merch. Erich: Jay, what are some common examples of experiential marketing in our industry? Manual screen printing: 1-2 colors Heat pressing specialty material transfers Sublimating mugs Laser engraving pens Embroidering names or monograms AND of course as you mentioned this is part of the strategy we use at EZ while exhibiting at trade shows. Using a DTG printer to print full color, custom & potentially personalized images Terry: How about some more unique examples? Brett Bowden of Printed Threads Jay & Jeff printing offici...

In this PK Apparel episode, Mark Graham & Jay Busselle talk with the owner of Printed Threads, El Capitan, Brett Bowden. Brett left a rock band and started an apparel decoration company in 2010. Listen to Brett tell his impressive story from the beginning days in the garage with a manual press to, now, a multi million dollar apparel decoration company. Brett talks about overcoming struggles, printing apparel live on site at festivals, experiential marketing and succeeding as a curator with promotional products. Learn more about the life changing, Allmade apparel story and its purpose driven social mission.

jQuery(document).ready(function($) { $('#wp_mep_67').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. We had Lisa Shaw from Sew Bubbles scheduled for the program, but due to technical difficulties, Erich Campbell stepped in and answered our Embroidery Lingo questions for us. Lisa still provided great insight in the comments section so we are excited to have her back soon to go deeper into this topic. Thanks to Erich Campbell for jumping in for us and providing a ton of embroidery knowledge. It can be a challenge to understanding the lingo of machine embroidery - from acronyms to terms that are part of the "language of machine embroidery" it gets tough. We demystify that on this episode. Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News ISS - Impressions Expo next year has announced its Gulf Coast Show for 2020. Instead of Houston the show will be in Baton Rouge, June 18-20.Jay Busselle's Style Guide - The Roadmap to Better Branding - is done other than proofing and will be available soon.Nate Leber is hosting a super informal meet-up at the Columbus NBM show. It will be on Friday, September 13th at 4:30 p.m. after the exhibit hall closes. I'm having it at Char Bar, which is straight across High Street from the Convention Center and is famous for their Long Island Ice Teas. The Language of Machine Embroidery Lisa Shaw has been involved with machine embroidery education and inspiration since the mid-90s. Machine embroidery is her passion as well as her occupation – this combination makes for an artistic as well as an efficient perspective for the needs of the machine embroidery software user. She has appeared on It's Sew Easy TV show, has online classes on Bluprint and written articles for trade magazines such as Creative Machine Embroidery and Designs in Machine embroidery magazine. She continues to travel worldwide teaching and promoting the Embrilliance software programs. Her latest adventure is hosting the Afterhours with Lisa Live broadcast on her Facebook page where you can catch her most Monday evenings.Aaron: Like any industry, embroiderers tend to talk in acronyms and hard-to-decipher terms that a newbie might not understand. WSS, FSL, Floating, Basting, Tensions and Tatami - Let's talk acronyms and terms; what do you find trips up new embroiderers? Terry: What exactly is applique? Is using applique the same as creating a patch? What about rip-away applique?Aaron: New embroiderers often stress about setting themselves up to digitize and debate brands back and forth, where I have known more than a few embroiders that never digitize at all. Do you think most embroiderers need digitizing software, or is customizing software enough? What are the key differences?Terry: Now that we're on software, here's a software term that makes people giggle. Dongles! What are they, and why do they matter?Aaron: Let's talk a little about another set of software terms folks may not be using correctly: updates and upgrades- What are the differences between the two, and how do you decide when to step up to new tools?

Branding vet Jay Busselle joins me for a discussion about the foundational elements required to begin the brand-building process, the context of branding as a discipline and a heavy dose of focus about the need to work ON one's business as opposed to merely working IN your business. If YOU don't know what your brand is, your competition will make it up for you.

In this episode, we take a dive deep into the soft and supple world of apparel, the largest category in the promotional products industry. We feature a 3 way PK chef discussion between Marshall Atkinson, Jay Busselle and Mark Graham. Jay Busselle lends his experience as the Director of Marketing at Equipment Zone, while Marshall draws on his background as the President of Atkinson Consulting and the Founder of Shirt Lab. In both capacities, Marshall offers coaching, education and training for those looking to up their apparel decorating game.

jQuery(document).ready(function($) { $('#wp_mep_121').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. Tune in for an exciting week with Jay Busselle of Equipment Zone joining us to talk all things branding. He will talk about how good branding improves your marketing and how having a style guide will make everything easier. Jay always has a wealth of knowledge to share so you don't want to miss the latest from Jay. Also, the good folks from the ISS Shows have a big announcement they are releasing first here on the 2 Regular Guys! #Regulators mount up! Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News ISS Call for Presenters - mark your calendar: The deadline for submissions for the 2020 ISS Conferences is April 26, 2019.  Please note that we cannot put you on the conference program without the requested paperwork by the requested deadline. They are FIRM on this deadline, so only those submissions returned by April 26, 2019, will be considered for 2020 speaking. Branding as Marketing Aaron: We'd like to welcome to the show Josh Carruth, the Imprinted Sportswear Show Director, and Marcia Derryberry, Editor-in-Chief with Impressions Magazine.Terry: I feel as if we should have a drum roll. Josh, ready to make the announcement?Aaron: Marcia, tell us a little about the history and connection between the show and the magazine.Terry: Josh, share your vision for the future and some of the changes you plan for 2020 and beyond.Aaron: Where can our listeners find more information?Branding as Marketing with Jay BusselleTerry: Rumor has it that Jay began his screen printing and graphics career sometime in the early 1980's in Mr. Perry's graphics class in High School. He started printing “unofficial replica” t-shirts of his favorite skiing and skateboarding companies, as well as a few bands which will remain nameless. It's been over 30 years and Jay is still hanging out with promo peeps and apparel geeks on the island of misfit toys! Jay is the marketing director for Equipment Zone; the founder of a weekly Twitter chat called #promochat and is a self-proclaimed CTO – Chief Taco Officer! Jay is a highly rated industry presenter and accomplished trainer on topics like branding, marketing, and social media.Aaron: SO WHAT CAN YOU TELL OUR AUDIENCE ABOUT BRANDING, JAY?Branding isn't easy… I can tell you that!A lot of smart marketers have shared a lot of opinions and thoughts on the definition of a brand. This is mine:Your brand is not your logo.Your brand is not what you do.Your brand is not your product.Your brand is your style.Your brand is your promise to me.Your brand is how you make me feel.So many business owners in our industry make a mess of this. They already have a business that has invested in machines, people and processes. They need their ROI – they need sales! They are starving for sales. With that pressure they decide on a sale, slap some marketing together, fire off a few emails, create some social media posts and wait for the orders to roll in. That almost never works. And if you did get lucky with a few orders, it's not sustainable!

jQuery(document).ready(function($) { $('#wp_mep_127').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. We welcome to the show Will Hanke of Red Canoe Media who is an SEO and digital marketing expert. Will is going to help us improve our web presence and learn to rank higher in Google searches that matter to your business. He gives us some common sense tips we can use today as well as some free tools that will give you the data you need. Don't miss this conversation with a true SEO expert. Plus enjoy some fun discussing float trips and beers. Great combo! Sponsored by: Embrilliance.com. Get 10% off by using the code 2RG at check out. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News ISS Call for Presenters - mark your calendar: The deadline for submissions for the 2020 ISS Conferences is April 26, 2019.  Please note that we cannot put you on the conference program without the requested paperwork by the requested deadline. We are FIRM on this deadline, so only those submissions returned by April 26, 2019 will be considered for 2020 speaking.Plus The Imprinted Sportswear Show and Impressions magazine will be making a big announcement right here on 2RG on April 12thTerry and I recently ran into Clay Barbera at DAX Kansas City. He has been hard at work at a new project called Training in Corel. This is a joint effort of imprint industry professionals to make sure that imprint companies have the knowledge they need to be successful. Tens of thousands of Screen Printers, Embroiderers, Engravers, Wide Format Printers, Sublimators, and Promotional Products distributors have asked for our knowledge base to be organized in an easy-to-follow system. Training In Corel .com is just that. The site is $29/mo for access to hundreds of hours of Corel software training Specifically for Imprinters. There is a Promo (No sign-up fee) running until Tuesday the 2nd for the Grand Opening. https://www.facebook.com/coreltraining/A few shoutouts from the ISS Show in Atlantic City.Ron Goodwin with Goodwin Graphics stopped by to say hello.Dean Hutson with Monterey T-Shirts in Great Barrington, Mass.Timothy Howe from Spectrum Designs Foundation from Ft Washington, NYJim Kozikis with 4J's Today in West Suffield, Conn asked me to tell you Aaron that his last name is pronounced Ko-zik-is.And one from NBM Irving Texas, Jay Busselle and I got to take the tour of Brett Bowden's Printed Threads facility in Ft Worth and spent some time with him and his wife. SEO, Beer and Float Trips Terry: Why Red Canoe Media as a business name? Aaron: What are the top things you should be doing with your website.? Personas Screaming frog / SERPSContent that talks to a solutionTerry: Why should your website be treated as its own business? Rephrase - shouldn't be a brochure. Its an outreach/copy of your biz online. Especially if you have a physical location. Aaron: What's Google up to lately? Mobile first indexhttpsTerry: What about voice search? Back to personas. Understanding what the needs are, and if people search for them differently on Alexa or their phoneAaron: Enough of the boring “work” stuff, let's talk Float trips. Tell us about https://www.

Jay Busselle is the marketing director for Equipment Zone and many of you may know Jay as the lovable and hilarious host of #promochat on Twitter, where weekly industry thinkers gather together to shape trends, explore new ideas, and discuss current issues. Today Jay discusses how to build a brand manifesto, the difference between tone and voice, and much more!

There were so many great answers, we had to do a bonus deeper dive as Jay Busselle talks with Johanna Gottlieb of Axis Promotions about prospecting and cold calling.

jQuery(document).ready(function($) { $('#wp_mep_205').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. Today we want to talk about Reaching Your Current and Future Customers. In the past, most of us have clung to the concept of conventions and shows. But today and in the near future, are there better ways to reach your customers? What are some other options to explore? Dane Clement and Jay Busselle will be joining in on the conversation to give their opinions. Sponsored by: SGIA.org Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News  DAX 2019 - Exhibitor registration is open! Want to get your product in front of more than 8,000 screen printers, embroidery professionals and heat-applied graphic specialists? Do you want to save $100 off our already low prices per booth? DAX is the place where garment decorating professionals meet, and if you've exhibited before, you probably already refer to us as your favorite show. A $100 per booth deposit holds your space.Kornit Announces CEO Transition - Kornit announces that current CEO Gabi Seligsohn plans to step down from his position on Aug. 1, 2018. The company says Gabi will continue to serve on the board of directors and remain at the organization “through a brief transition.” With the transition, Ronen Samuel takes over as CEO of Kornit. Samuel comes to the position with Reaching Your Current and Future Customers Aaron: Today we want to talk about Reaching Your Customer - Current and Future. In the past, most of us have clung to the concept of conventions and shows. But today and in the near future, are there better ways to reach your customers? What are some other options to explore? Dane Clement with Great Dane Graphics and longtime friend of the show Jay Busselle will be joining in on the conversation to share their thoughts. Aaron: Jimmy Lamb with Sawgrass:In this digital age, it seems like we have forgotten about the power of face-to-face interaction.  You really can't judge people, companies and equipment effectively without a personal connection.But it goes further than that.  NETWORKING is a huge component of Trade Shows.  Nothing beats striking up conversations with others to share ideas and experiences.  So much better than an email.Some of my best working relationships started with a casual conversation at a Trade Show.And you can't forget about the educational aspects.  Live seminars are better than live webinars – hands down.  I'm not knocking webinars – as I do a lot of them – but it's just not the same as being in the same room with an instructor and your peers.  Which also means you can ask as many questions as you want in order to get the information that you need.Terry: Ryan Moor, president of RyonetProsBEST place to meet with customers by far, face to face is so important and a relationship and we appreciate every chance to get together, at a show it's a ton at once which is so cool!ConsWAY too many shows for the size of industry. If you look at the number of shows, number of customer base, and the industry revenue from a supply side the shows per revenue and the shows per customer are drastically lower than other industries,

jQuery(document).ready(function($) { $('#wp_mep_208').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. The 2 Regular Guys have put together their own Top 10 List of Niche Markets specifically for the direct-to-garment decorator. This show will be a lead into the weekend DTG Academy in Franklin Lakes, NJ (outside NYC) at EquipmentZone.com. Tell us what some of your favorite Niche Markets for DTG decorators. Sponsored by: SGIA.org Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News STAHLS' continued its annual participation in the NFL Draft with behind-the-scenes and on-demand decoration. The 2018 draft marked the seventh year the company has provided services for the sports league. Taking place April 26–28 at the AT&T Stadium in Arlington, Texas, the high-profile event only required the company's decorators onsite for a few hours but takes “months of preparation,” explains Josh Ellsworth,  vice president of sales, dealer channel, because of all the variables.The winners of FESPA's 2018 Awards were announced at its annual Gala Dinner, which took place at the Classic Remise in Berlin on Wednesday 16 May, during FESPA Global Print Expo 2018. Top 10 Niche Markets for DTG Decorators Terry: Aaron, let me start by saying this is my list based on conversations every day and at events across the country. Not scientific but the 10 categories I discuss most with users and wannabe users. This is a preview of what Jay Busselle and I will be discussing during the DTG Academy this weekend in New Jersey.1) Events of a lifetime – whale watching, deep sea fishing2) Service providers – lawn care, window washers, movers, etc. where you be the warehouse3) Bars, taverns, restaurants – staff garments and gift shop items4) Parties and corporate events – onsite custom printing5) Dance, cheer, gymnastics – teams, events and competitions6) Car enthusiasts – car shows, clubs, race tracks7) Realtors – promotional and new home gifts8) Schools – including booster clubs, school stores, teams, class shirts9) Family reunions – RIP shirts included here10) Military – active duty, ROTC, veteran groups Facebook Live Video Other Events Aaron's Online Video Series "Small Business Saturdays" #SBSVideos Every Saturday at 11 AM EST / 8 AM PSTComplete DTG Business Course - Equipment Zone, New Jersey - June 2-3Complete Screen Printing Business Course – Atlas Screen Supply in Chicago – June 9-10Complete Screen Printing Business Course – Workhorse Products in Phoenix – July 21-22Screen Print Master Class: Stepping Up to the Next Level Phoenix, AZ - Aug. 25-26 Trade Shows NBM Cleveland - June 15-16, 2018ASI Chicago - July 25-26, 2018NBM Long Beach, CA - August 2-4, 2018NNEP Nashville - August 17-18, 2018NBM Secaucus, NJ - August 24-25, 2018ISS Orlando - September 6-8, 2018NBM Indianapolis - September 13-15, 2018ISS Ft. Worth, TX - September 27-29, 2018SGIA Expo - Las Vegas, NV - October 18-20, 2018NBM Charlotte, NC - November 2-3, 2018 Spronsors This show is brought to you for a full hour by:Specialty Graphics Imaging Association - SGIA will continually strive to be the foremost resource for information and education within the specialty imaging ind...

jQuery(document).ready(function($) { $('#wp_mep_214').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. Learn Social Media and Marketing from one of the best in Jay Busselle. He has been a pioneer in our industry when it comes to social media, starting the ever popular Twitter Chat #promochat and is always on the cutting edge. Get some great tips from Jay, Erich and Terry on this weeks show. Sponsored by: SGIA.org Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! Marketing & Social Media Erich: Jay, let's talk long term. Talk to our listeners about, as you put it, “the value of a customer for life.”Terry: Let's talk about the UVP - the Unique Value Position.Erich: We know you Jay as a man with a plan. Let's talk about decorators who roll the dice and wait for something to happen, and those who make a plan for marketing campaigns.Terry: Jay, I've heard you more than once talk ABM. What is it, and how do we do it every single day?Erich: We all know we're supposed to be using social media, but then you have someone like Terry here with 15,000 Twitter followers and according to Aaron, not doing much with it. Talk about social media marketing.Ditch the PitchTerry: Jay, talk to us about, and I'm going to use your words again, “Show me the magic!”Self promotions are magicErich - Jay, tell us about your #PromoChat get-togethers on Twitter.Terry: Where can our listeners find you? Jay Busselle - began his screen printing and graphics career reportedly sometime in the 80's in Mr. Perry's graphics class at East High School. Jay started printing “unofficial replica” T-shirts of his favorite surfing, skiing and skateboarding companies, as well as a few bands which will remain nameless. It didn't take long before he was working for a screen printer, and soon thereafter his family-owned promotional advertising agency. It's been over 25 years and Jay is still hanging out with promo peeps and apparel geeks, pretending to grow up! Jay is the founder of a weekly Twitter chat called #promochat and has been ranked as high as #13 on the Stitches Power 75 list. He is the recipient of two REGGIE Awards for industry excellence. Jay is a highly rated industry presenter and accomplished trainer but is most proud of his 6 children. Yes, 6! He knows what was causing it and isn't having anymore – thanks for checking. Jay's favorite title is CTO – Chief Taco Officer! Other Events Aaron's Online Video Series "Small Business Saturdays" #SBSVideos Every Saturday at 11 AM EST / 8 AM PSTComplete DTG Business Course - Equipment Zone, New Jersey - June 2-3Complete Screen Printing Business Course – Atlas Screen Supply in Chicago – June 9-10Complete Screen Printing Business Course – Workhorse Products in Phoenix – July 21-22Screen Print Master Class: Stepping Up to the Next Level Phoenix, AZ - Aug. 25-26 Trade Shows NBM Cleveland - June 15-16, 2018ASI Chicago - July 25-26, 2018NBM Long Beach, CA - August 2-4, 2018NNEP Nashville - August 17-18, 2018NBM Secaucus, NJ - August 24-25, 2018ISS Orlando - September 6-8, 2018NBM Indianapolis - September 13-15, 2018ISS Ft. Worth, TX - September 27-29, 2018SGIA Expo - Las Vegas, NV - October 18-20,

Don’t be afraid of the numbers, knowledge is power! In this episode, we share the tools and methods to measure how well your community is doing.  Episode Highlights: 6 Ways to Track Sales Create an email list Creating an email list helps you measure the movement of the needle. It helps you connect with your community better and grow relationships, but also helps you measure community analytics.  You can use your email list to measure analytics and experiment with what gets more clicks, different headline styles, images or no images, open rate and also track if your audience is responsive to your call to action.  Email is not dead and is a must for your marketing efforts. Use UTM codes See the link below to Google’s UTM Code builder by Google Analytics. Drop your website URL, a campaign source (your newsletter name) and campaign medium (set to email). You’ll want to include a note or slogan in your medium so you can associate and track where the traffic came from.  Another tool is PixelMe, a URL shortener you can use with retargeting campaigns on Facebook and Twitter, building a retargeting audience list in the background of people who have engaged or interacted with those accounts. Set up a funnel  Kami has created a tutorial video for setting up a funnel in Google Analytics. See below for a link to the video tutorial. Set up a funnel, establish a goal and monitor outcomes and measure the results of your goals.  Create supplemental content and measure download and conversion rates Create supplemental content and measure the success of your sales from that content.  People want to work with you and they want to know how they can work with you. Madalyn discusses how she uses freebies and giveaways through Thinkific. Adapt this to what you do, whether your product is a service or something physical. Think about who you’re trying to reach and what you can offer them. It doesn’t have to be a sale, it can be a download, a sign-up, changing behaviors or any actionable that you’re asking your audience to do. Ask and keep track of how people heard about you This may sound old-fashioned, but it works. You can ask on a prospect call or include a question in a web or sign up form. Kami uses this method of information gathering on the Zoetica website contact form.  Madalyn discusses how she connected with Jay Busselle and how he found her through the speaker list for Social Media Marketing World, looking for Twitter experts. He followed the Twitter chat and was inspired to start his own chat, Promo Chat which has been successful for over a year.   Create coupon codes Creating a special coupon code for your community and using different ones for each touchpoint, especially for events, allows you to track the audience as they relate to the code. Codes can be used with Thinkific for courses, Eventbrite for events and most merchant providers work with codes for sales as well. Links, Tools and Apps Mentioned: PixelMe Buffer Google Analytics The Secret Sauce to Boosting Your Twitter Presence Thinkific Eventbrite #PromoChat started by Jay Busselle Call to action: Tell us what method you are thinking of using, or already using, to track your sales for your community? How to reach Kami: If you’d like to learn more about Kami Huyse, visit her website at www.zoeticamedia.com. You can contact her by email at kami@zoeticamedia.com or tweet to @kamichat. How to reach Madalyn: If you’d like to learn more about Madalyn Sklar, visit her website at www.madalynsklar.com. You can contact her by email at madalyn@madalynsklar.com or tweet to @MadalynSklar. We have a new community on Facebook. We will extend the conversation from each episode and deliver bonus content. Sign up for our email list at http://bit.ly/CTCVIP to get an invitation to join!

jQuery(document).ready(function($) { $('#wp_mep_262').mediaelementplayer({ m:1 ,features: ['playpause','current','progress','duration','volume','tracks','fullscreen'] ,audioWidth:400,audioHeight:30 }); }); Please find some links and notes from the 2 Regular Guys Podcast. We chatted first with Greg Kitson at Mind's Eye Graphics about the upcoming seminar with Aaron, How to Make Money with Digital Decorating. And then our guest Jay Busselle from Printa Systems will be talking about his new position as well as social media marketing. Sponsored by: SGIA.org | 2017 SGIA Expo in New Orleans - Oct 10-12 Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you'll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News John Bergmann who started the Bergmann Group, the parent company of Workhorse Products, passed away last week. We'd like to pass along our condolences to everyone at Workhorse, especially John's son John Jr and Tyler, his son-in-law. Our thoughts and prayers are with you. Charlotte Catholic High School students were recently honored by the Alliance for Young Artists & Writers for their dye-sublimation photography prints on ChromaLuxe metal. Two students, senior Bella Garner and sophomore Perris Bowling, were awarded Silver Medals in the National Scholastic Art and Writing Awards competition. Their work also received Gold Key Awards in the 2017 Mid-Carolinas competition. Read More Aaron and Greg announce they are extending the early Bird Special for the class How to Make Money with Digital Decorating until the end of Labor Day Weekend. ThreadX powered by SGIA coming soon! February 25th to 27th, 2018 in Palm Springs, CA - Sign-up to receive more information as it comes available. Jay Busselle and Social Media Marketing Terry: Jay, you're at a new location since our last show together.  Let's get started by telling us about Printa Systems. Aaron: Talk about your position with Printa. Terry: Who is the customer you're reaching out to? Terry: Talk to us about PromoChat on Twitter. 3PM Eastern Time #PromoChat Aaron: Like me, you're heavily into social media as a way to reach customers. Talk about the current state of social media as a vehicle for promotion and what you see as the future. Terry: Jay, where can our listeners reach out to you? Jay Busselle: He started screen printing his sophomore year in High School and as a result learned some very valuable copyright lessons early. Jay has been connected to the apparel decoration and promotional product advertising worlds ever since. His roles over the last 15 years have been mostly focused on graphics and marketing. He is the proud dad of 6 kids, lives in Phoenix, AZ and is currently the Director of Marketing & Sales Manager at Printa Systems. printa.com Twitter Other Events Getting Smart with Some Simple Marketing Strategies - ISS Orlando Seminar - Sept 9 Epson F2000 DTG Printer Training Seminar – New Philadelphia, OH - Sept 13 Getting Smart with Some Simple Marketing Strategies - ISS Ft. Worth Seminar - Sept 24 How to Make Money with Digital Decorating - Mind's Eye Graphics in Northeast Indiana - Oct 6-7 SGIA Seminars - Getting Smart with Some Simple Marketing Strategies and Demystifying Wide Format Sublimation and Cut and Sew Production - October 12 Complete Screen Printing Business Course – Atlas Screen in Chicago – Nov 11-12...