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In this episode, I sit down with Jessica Jensen, CMO of Indeed, to talk about how AI and social media are completely changing the way we work. We dive into the rise of generative AI, like ChatGPT, and how it's disrupting industries and shaping productivity. Social media is more than just a platform—it's an empty vessel that people and businesses are using to influence perceptions and drive decisions. We also explore the future of job searching, the attention economy, and why businesses need to adapt to survive in this new era. If you're looking to understand how to stay ahead in a world dominated by AI and social media, this conversation is for you.
In this episode, we revisit our annual Women + Technology event where Nisa Moore, GDIT's Diplomacy Business Area Vice President, and Jessica Jensen, SpaceX's Vice President of Customer Operations and Integration, discuss SpaceX's vision of revolutionizing the space industry. In Voices of Innovation—a podcast by GDIT—we bring you into conversations with the thinkers, innovators, and mission experts who are shaping some of the most complex government, defense, and intelligence projects across the country. We explore cutting-edge technologies, from artificial intelligence to quantum computing, that are crucial for leading and accelerating government missions. Each episode features insights and stories from GDIT, government, and industry technologists. They are at the helm, leveraging groundbreaking technology to drive missions that matter most. Join us as we dive into a world where technological innovation meets strategic execution. Subscribe now to never miss an episode. GDIT is a global technology and professional services company that delivers consulting, technology and mission services to every major agency across the U.S. government, defense and intelligence community. Our 30,000 experts extract the power of technology to create immediate value and deliver solutions at the edge of innovation. We operate across 30 countries worldwide, offering leading capabilities in digital modernization, AI/ML, Cloud, Cyber and application development.
This episode features conversations from season 2 of Good Data, Better Marketing. In this episode, you'll hear expert advice on AI adoption and ROI, the human side of marketing, and tips on achieving a seamless customer experience. We also have an exciting announcement from your host, Kailey Raymond!-------------------Episode Timestamps:*(01:08) - Special announcement*(01:52) - AI adoption and ROI with Morgan Norman, Ilan Frank, and Pete Housely*(11:33) - The human side of marketing with Kristen Maa, Ali Miller, and Andrew Mok*(19:28) - Building best-in-class customer experiences with Patricia Corsi, Jessica Jensen, and Tiffany Perkins-Munn-------------------“This next wave of AI is how do you get everyone to adopt it and start to tinker with it? It doesn't mean that it's going to work perfectly for them, but they're going to push the envelope of what it is, getting back to you of what those features might be or how it would work better for their workflow.” – Morgan Norman“We're continuing to really leverage all of the signals and all that wonderful first party data, to drive better outcomes and more efficient outcomes for CPGs. Altogether, it feels like the recipe for trust is not just great products. It's also engaging in those transparent conversations and building those relationships with the people behind the budgets.That's also what I love about CPG.” – Ali Miller“There are lots of businesses that are using social media, not only for marketing, but also for customer service. Actively engaging with customers on the platform, addressing their concerns, building relationships. This, to me, is a real opportunity for digital transformation and AI to maximize the work that's happening.” – Tiffany Perkins-MunnLinks:Connect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com
The one where Ted Lau at Ballistic Arts chats with Chief Marketing Officer (CMO) at Indeed, about: How Indeed became the world's largest employment platformB2P rather than B2B or B2CMarketing opportunities and challenges in 2024And more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program–Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/Follow Jessica Jensen & IndeedJessica's Twitter - https://twitter.com/jessicamjensen?lang=en Indeed's LinkedIn - https://twitter.com/indeed Website - https://ca.indeed.com/?r=usAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Jessica Jensen, the Chief Marketing Officer of Indeed, adds her page to the Marketing Playbook. Hear how to practice empathy, stay ready for the next opportunity, protect your brand, what Jessica learned at Apple, Meta, and other top brands, and a 90's vocab lesson. Connect with Jessica on LinkedIn
This episode features an interview with Jessica Jensen, Chief Marketing Officer at Indeed. She is responsible for brand, communication, product, and acquisition marketing globally. Prior to Indeed, Jessica served as CMO at OpenTable and led B2B marketing for Facebook, Instagram, and Messenger. She also held leadership roles at Apple and Yahoo!In this episode, Kailey sits down with Jessica to discuss the innovation of matching technology, pay transparency, and elevating employer and candidate experience strategies with AI.-------------------Key Takeaways:When trying to find the right candidates for the right jobs, matching technology is imperative. It is able to employ deep specificity and find job seekers with stand-out qualifications and certifications. This technology also improves close rates on the employer side and personalized experiences on the candidate side.Having data that is structured, accessible, governed, and used with human insight enables the right access for the right teams and that it's used appropriately. You can avoid broken data pipelines and governance issues by being intentional about where the data lives and who has access to it.When implementing AI, it's critical to have humans in the loop to snuff out biases. Relying solely on what AI produces can lead to imagery and descriptions that are not inclusive of humanity, and will further replicate problems in our society.-------------------“We have to be the ones who control the machines. Ensuring that we are creating the imagery and the descriptions that are inclusive of humanity and not just relying on what AI pulls and chews up and spits out, is something that we're really investing a lot of energy in. I really hope that companies are thinking very critically about that because if we let AI run rampant, it will reproduce the problems in society.” – Jessica Jensen-------------------Episode Timestamps:*(03:11) - Jessica's career journey*(06:51) - Trends in the customer experience journey at Indeed*(10:53) - How Indeed is using AI to elevate employer and candidate experience strategies*(17:28) - How Indeed uses matching technology to find candidates for employers*(27:44) - How Jessica defines “good data”*(35:42) - An example of another company doing it right with customer engagement (hint: it's TurboTax and Virgin America)*(42:00) - Jessica's recommendations for upleveling customer experience strategies-------------------Links:Connect with Jessica on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com
Jessica Jensen, Chief Marketing Officer at Indeed, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Jessica offers insightful perspectives on the evolving job market, the use of AI, and the future of work.Follow Suzy on Twitter: @AskSuzyBizFollow Jessica Jensen on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.
As we settle into the new year, we thought we'd bring back one of our favorite episodes from last year. Indeed CMO Jessica Jensen came on the pod to discuss the future of work, the importance of change and adaptation, and how Indeed is reframing "The Great Resignation" as "The Great Realization."As the Chief Marketing Officer at Indeed, Jessica Jensen is responsible for Brand, Communication, Product, Acquisition, and Experience Marketing globally. Jessica has led high-performance teams at the world's leading technology companies like Yahoo!, Apple, and Facebook. She has built high-impact B2B and product-marketing organizations, as well as had full P&L responsibility for internet media businesses. As former Chief Marketing Officer at OpenTable and Head of Products, Platforms & Insights for Business Marketing at Facebook, Jessica has built strong revenue growth for consumer internet brands via her deep experience in strategic planning and business model development. As Chief Marketing Officer at Indeed.com, the #1 job site in the world, she is passionate about coaching and motivating diverse, high-performing global teams and is a champion of women's advancement.Brought to you by Mekanism.
9-14-22 AJ DailyTraining Helps Calves Adjust to Weaning, FeedlotAdapted from an article by Jessica Jensen, K-State Research and Extension news service 10 Semifinalist Teams Advance in Ag Innovation Challenge Adapted from a release by the American Farm Bureau Federation Cattle Feeding Returns Adapted from a report by Len Steiner, Steiner Consulting Group FACA Commends USDA for Advancing Climate-Smart Pilot Projects Adapted from a release by the Food and Agriculture Climate Alliance Compiled by Paige Nelson, field editor, Angus Journal. For more Angus news, visit angusjournal.net.
7-20-22 AJ DailyThe 2022 Cook-off Contest Created High SteaksAdapted from a release by Whitney Whitaker, Angus Communications Keep Cattle Hydrated and Healthy Adapted from a release by Mallory Pfeifer, Texas A&M Veterinary Medical Diagnostic Laboratory Cybersecurity on the Farm Adapted from a release by Jessica Jensen, K‑State Research and Extension Compiled by Paige Nelson, field editor, Angus Journal. For more Angus news, visit angusjournal.net.
Paul Uotila sommarpratar om att växa upp från ängslig pojke till musiker och artist på de stora scenerna. Och om att delta i realityserien Selviytyjät, hur han blev basist och sångare i Satin Circus och om den ensidiga mansrollen i modellbranschen och i samhället överlag. Redaktör: Jessica Jensen, Parad Media.
Indeed CMO Jessica Jensen comes on the pod to discuss the future of work, the importance of change and adaptation, and how Indeed is reframing "the great resignation" as "The Great Realization." As the Chief Marketing Officer at Indeed, Jessica Jensen is responsible for Brand, Communication, Product, Acquisition, and Experience Marketing globally. Jessica has led high-performance teams at the world's leading technology companies like Yahoo!, Apple, and Facebook. She has built high-impact B2B and product-marketing organizations, as well as had full P&L responsibility for internet media businesses. As former Chief Marketing Officer at OpenTable and Head of Products, Platforms & Insights for Business Marketing at Facebook, Jessica has built strong revenue growth for consumer internet brands via her deep experience in strategic planning and business model development. As Chief Marketing Officer at Indeed.com, the #1 job site in the world, she is passionate about coaching and motivating diverse, high-performing global teams and is a champion of women's advancement. Brought to you by Mekanism
Jessica Jensen is a 31-year-old alternative and holistic health services teacher/ coach from Hillsboro, New Hampshire. Ms. Jensen's Lyme disease journey began while she was working to “coordinate chaos” as a preschool teacher. Her initial symptoms included migraines, body pain, stomach pain and fatigue. She sought treatment from 20 doctors over 6 years before she was diagnosed with Lyme disease. The lengthy diagnostic and treatment journey pilfered Ms. Jensen's financial resources. To restart healing, she had to overcome a self-limiting belief that healing requires a large budget. Today, Ms. Jensen is resourcefully on the road to recovering her health. She has returned to her teaching roots by assisting patients to learn how to coordinate the chaos of Lyme disease. If you would like to learn how Jessica Jensen learned and is now teaching how to heal from Lyme, then tune in now!
Should we make the distinction between B2B and B2C marketing?Today's guest says no, because all marketing is B2P (business to people).In this episode, we interview Jessica Jensen, CMO at Indeed.com, about why the disciplines of good consumer marketing are the same as those of good business marketing.Join us as we discuss:Why all marketing is B2PHow our views of CX have changed over timeThe meaning and purpose of “brandformance”What data is most important to track week by weekConfession time: What most marketers get wrong about CX Itching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.Listening on a desktop & can't see the links? Just search for CX Confessions in your favorite podcast player.
In this episode of Navigating Disruption Conor Byrne is joined by our Chief Marketing Officer, Jessica Jensen. Jessica joined Indeed at the end of March 2021 and leads our global marketing team #insideindeed. Jessica tells Conor about her fascinating career journey that started on a totally different path and has taken twists and turns along the way. They also talk about family, leadership, marketing beliefs, and what Jessica does in her downtime. If you'd like to see more about our open Marketing roles here at Indeed you can visit https://indeedhi.re/3oOPuNE.
Join Sean Halter, CEO of Connectivity Holdings, as he interviews Indeed's CMO, Jessica Jensen, on this episode of The CMO Suite.
In this episode of Here to Help, we meet Jessica Jensen, Indeed's Chief Marketing Officer(CMO). Jensen, who is passionate about coaching and motivating diverse global teams, shares her lessons from 20 years of working in technology in Silicon Valley — and what it's like to lead high-performance teams at Yahoo!, Apple and Facebook.
In this week's episode of Here to Help, we meet Jessica Jensen, Indeed's Chief Marketing Officer at Indeed.Jensen, who is passionate about coaching and motivating diverse, global teams, shares her lessons from 20 years of working in technology in Silicon Valley, and what it is like to lead high-performance teams at the world's leading technology companies, Yahoo!, Apple, and Facebook. Learn what's in store for the world of marketing in a post-COVID world, how being mission-driven helps Indeed's marketing efforts, and how to stay true to your values and advance your career.
Stacie Buhler is a fashion photographer based out of Los Angeles, California. Her and her bulldog Two Two run the town, they also are in love. Check out Stacie's fashion work here. Staciebuhler.comFollow us on Instagram! @podcastallovertheplaceFollow Stacie on Instagram!@stacieabuhler
Skådespelaren Linda Zilliacus sommarpratar om skådespelaryrkets underbara lockelser och hur det känns när ens arbetsfält stängs under en rasande pandemi. Mycket av det hon talar om förekommer också i andra branscher: spänningen, engagemanget och att få gå helt upp i det man gör - men också maktmissbruk, trakasserier och manipulation. Redaktör: Jessica Jensen, Parad Media.
En lång diplomatkarriär i länder och kulturer som är främmande och spännande har lärt honom uppskatta livet i Finland och hur vårt samhälle fungerar. Diplomatlivet har varit hans dröm, även om det har ett pris både för honom själv och hans familj. Han vill krossa myten om diplomatlivet som något mystiskt och mytomspunnet. Diplomaten Stefan Lindström sommarpratar om sitt liv framför och bakom kulisserna. Redaktör: Jessica Jensen, Parad Media.
Kristie and MyRightHandEvents owner Jessica Jensen discusses the reality of leaning into her journey. A mom at a young age, cancer survivor, accomplished dancer, and business owner, Jessica dives into how she has owned the journey of her life where doors were closed to her, but she didn't allow that to impact owning her success.
Join us for this week’s episode of EM Student as we talk to Dr. Jessica Jensen, a researcher and professor at North Dakota State University. Among other topics, Dr. Jensen specializes in preparedness and resilience, and on this episode we get to talk to her about research she is doing to understand the activities of local emergency managers and on the difference between what emergency management is portrayed as and what is happening in the field. Links: LinkedIn: https://www.linkedin.com/showcase/em-student Facebook: https://www.facebook.com/emweeklyTwitter: https://twitter.com/EM_Weekly Website: https://sitchradio.com/shows/em-student/ Email: daniel@emweekly.com, franzi@emweekly.comAdvertisers:The EM Weekly Show https://emweekly.comCrisis Cafe https://crisis-cafe.mn.co/feedProduced by Sitch Radio https://sitchradio.comEM, student, learning,programs,
Jessica Jensen has homeschooled through a host of joys and challenges over the years. Her homeschool journey has included a childhood cancer diagnosis, a chronic illness, and the more typical struggles of homeschooling thru the tween and teen years. We had such a delightful conversation on topics ranging from surviving the middle school years to growing into our own unique homeschool approaches. Read or listen to my interview with Jessica for lots of encouragement and wise homeschool mama perspective! Show notes and full transcript: https://humilityanddoxology.com/jessica-jensen Year of Memory Work: https://humilityanddoxology.com/year-of-memory-work/ Support Humility and Doxology when you shop on Amazon by starting your book buying here: https://www.amazon.com/shop/humilityanddoxology --- Send in a voice message: https://anchor.fm/humilityanddoxology/message
This week Matt Crespin is kicking off Children’s Dental Health Month! Matt is joined by Jessica Jensen RDH, MSOL(c), BS to talk about Jessica’s journey, and working with pediatric patients. Episode Highlights TrailBlazer Travel Grant Jessica’s Journey FQHC Connections for Kids ADHA and Colorado DHA’s Role in Jessica’s Career Jessica’s COVID-19 experience, and first job! Quotes “I knew I always wanted to help people.” “I was at my dental appointment, crying in the chair, because I didn't know what I wanted to do with my life.” “I managed 4 of those clinics, and 33 hygienists.” “Kids move placements a lot unfortunately.” “Vital medical and dental information was not always getting disseminated.” “I need friends, where do I find people, and she said ‘we are good people, come hang out with us’.” “Don’t be afraid to sing Disney songs with them, and sing them often.” Links www.ADHA2021.org Matt’s Email: MattC@ADHA.net ADHA Annual Report: https://www.adha.org/annual-reports The health and wellness of the dental hygiene community and the patients you serve is our top priority. We are closely monitoring developments surrounding COVID-19 and will continue to keep you informed. For more information from ADHA, visit https://www.adha.org/covid19. Visit www.adha.org for membership processing, membership updates, renewals and conference registration! FAQ: https://www.adha2020.org/faq/ Email for COVID Questions/Input: rdhcovidinfo@adha.net Resource Center: https://www.adha.org/covid19 American Dental Hygienists’ Association homepage: https://www.adha.org/ ADHA Facebook Page: https://www.facebook.com/youradha/ The Dental Podcast Network Channel One homepage: http://dentalpodcastnetworkchannelone.otcpn.libsynpro.com/
In this two-part series we are debating who has been dealt the better hand– men or women. This episode argues men have it better while part two argues in favor of women. andyoverthinks.com/menhaveiteasier Parody song written by Andy, performed by Connor Egan. Guests: Kevin Seibert, Molly Birchall, Ryan & Jessica Jensen, Alex & Annie Grow, […]
Today, we have Jessica Jensen and Paul Dietrich on the podcast. Topics of discussion include: music transcending language, music deriving meaning through empathy, importance of music education, and cross-cultural music performances. The two musical pieces in this episode: “The Fool” is the 3rd movement of a larger work called Major Arcana. In 2012, V3NTO Brass Trio, commissioned Chicago composer Joe Clark to write this piece for the group. The tarot card inspired Major Arcana is an exploration of the intertwining forces of human nature. Each card of the tarot deck contains a pictogram representing an archetypical character. The Major Arcana are the twenty-two trump cards of the tarot deck. The Fool is the first card in the deck and represents man's creative impulse, naivety, and desire to explore. The word "fool" derives from the Latin word meaning "windbag", making brass a perfect medium for this work. “Perennial”: This is the first part of a four-part suite called “Forward” that was part of a grant to write music that was about Wisconsin in some way. “Perennial” was written while thinking about how you can leave a place (like your hometown) for years at a time, but when you come back it will often feel very familiar. Paul, a composer, trumpet player and educator based in the Midwest, has been the leader of the Paul Dietrich Quintet since 2012 and the Paul Dietrich Jazz Ensemble since 2016. The Chicago-based Quintet has released two albums: Focus (2017, ears&eyes) and We Always Get There (2014, Blujazz). The Paul Dietrich Jazz Ensemble's 2019 album Forward features guest artist & world-renowned drummer Clarence Penn (Dave Douglas, Maria Schneider) alongside many of the Midwest's best jazz musicians, including Greg Ward, Russ Johnson, Dustin Laurenzi, Matt Gold, & Andy Baker. Paul has twice been the recipient of the Greater Madison Jazz Consortium's Artistic Development Grant. In 2017, he wrote the four-part suite “Forward,” inspired by the sights and sounds of his home state, which became the core of his 2019 album of the same name. In 2020, Paul received a grant to write and perform a project for a nine-piece ensemble including a string quartet which will debut in 2020 or 2021, depending on the public health situation. Paul holds a Bachelor's degree in trumpet and jazz studies from Lawrence University (2010) and a Master's degree in Jazz Studies from DePaul University (2012). While at DePaul, Dietrich wrote several pieces that were performed by the DePaul University Jazz Ensemble, including an arrangement of Phil Woods' “Pairing Off,” which was recorded on the Jazzed Media release Right to Swing (2013) and featured Woods and the composer. Of this recording, All About Jazz called it “the sizzler of the disc, with a pronounced performance by the trumpeter.” Jessica began playing trumpet at the age of 10 in her hometown of Hortonville, WI. She went on to earn her Bachelor's degree from the nearby Lawrence University in Appleton & later completed her Master's and Doctorate in Trumpet Performance from UW-Madison. While at Madison, she was a member of UW's faculty-ensemble-in-residence, the Wisconsin Brass Quintet. Currently, Jessica instructs a private studio of area music students and is a member of V3NTO, an award-winning, Chicago-based brass trio in addition to other various regional ensembles. Outside her musical activities, she enjoys spending time with her fellow trumpet-playing husband & their overly-enthusiastic golden retriever. You can find us on our website, Instagram, Twitter, or Facebook. --- Support this podcast: https://anchor.fm/unconventionaldyad/support
Jessica Jensen worked at Facebook in the global business marketing organization and is now the Chief Marketing Officer at OpenTable. Prior to leading teams at Facebook, Jess was also a marketing guru at Apple and Yahoo, as well as a management consultant at BCG. Her expertise in marketing, leadership, and building and managing teams is top of the line. She leads with humor and compassion, with a penchant for emphasizing the importance of giving and receiving constructive feedback in a positive way that facilitates growth. Tune in to hear Jessica's sage insight and advice she offers from her years of managing and leading successful teams.
Företagaren och styrelseproffset Christer Schoultz berättar om vägen från de höga vd-posterna till morgonölen på kvarterskrogen. Och om hur han svek sina barn på samma sätt som han själv blev sviken av sin egen pappa, trots att han svurit att aldrig bete sig på samma sätt. I sitt sommarprat talar Christer Schoultz om hur han lärde sig leva med sin alkoholism och om hur mycket svårare det har varit att komma bort från det medberoende som många alkoholistbarn utvecklar. Redaktör: Jessica Jensen, Parad Media.
För en trygghetsälskande polis som till vardags undersöker sexualbrott kan hoppet till att bli rockstjärna på heltid kännas långt. Kasper Ramström sjöng och spelade teater när han var ung och småningom växte drömmen om att bli rockstjärna sig starkare än barndomens drömyrke polis. Artisten Kasper Ramström sommarpratar om livet i rampljuset och konstnärsskapets helvete men också om sitt förflutna som polis och varför han inte tänker bli politiker nu när Forks saga går mot sitt slut. Redaktör: Jessica Jensen, Parad Media.
IT-företagaren Kaj Arnö spekulerar i sitt sommarprat i om det var rättvist och välförtjänt att ett gäng finlandssvenskar lyckades erövra IT-världen. När MySQL AB såldes, var företaget värt en miljard dollar. På scenen stod Kaj Arnö och sjöng Helan går för personalen från 20 länder. Också databasen MariaDB är en framgångssaga. Kaj Arnö talar också passionerat om sin kärlek till skönhet, filosofi, språk, resor och tyskt bastubad. Redaktör: Jessica Jensen, Parad Media.
On today's episode, Adam Conner is joined by Jessica Jensen, SVP of Marketing for Kayak and OpenTable. In this episode, we dream about where we'd like to eat and travel once COVID is behind us -- and learn about how the brands capture authentic moments.Today, you'll learn: Jessica's journey; specifically how she came to be at the helm of two different brands Jessica's guiding principles as a brand builder How Kayak and OpenTable are adapting to COVID, including grocery reservations and a "travel escape" hub, as well as learnings which have come from it How the brands capture and amplify consumer stories As always, advice on how to be a better marketer As a bonus, where Jessica can't wait to go and eat after the crisis Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
For many entrepreneurs, the process of starting a business typically looks like this: they sweat through many sleepless nights, wrestling over whether or not to forge their own path. If and when they do decide to take the leap, they hem and haw over every last detail. That couldn’t be further from the truth for Jessica Jensen, a licensed professional counselor who started her own private practice in February of 2018. Read more on the Onepager Blog about how Jess got her business started.
“Getting people to change habits and try new things is an exciting challenge for any marketer.” And Jessica Jensen knows a thing or two about marketing challenges. In a career that has taken her from Yahoo to Apple to Facebook, she’s tackled some big challenges including B2B marketing, platform development, and more. As CMO of Sun Basket, she’s driving growth by building the brand and connecting with customers both online and off. We discussed all of this and more on this week’s episode of the On Brand podcast. About Jessica Jensen Jessica Jensen came to Sun Basket having led high-performance marketing teams at some of the world’s leading technology companies. Most recently, Jensen spent the last five years at Facebook, where as Head of Platforms, Products, and Insights, she oversaw B2B Marketing for the social media giant’s largest platforms, including Instagram and Messenger. Before working at Facebook, Jessica served as the Global Head of Product Marketing for Apple’s mobile advertising platforms and was the GM of two Yahoo! consumer businesses, Yahoo Health and Shine, which she built into the largest women’s website in the US. As CMO of Sun Basket, Jensen drives Sun Basket’s revenue growth, building an iconic brand, and creating strategic, omni-channel partnerships. Episode Highlights “Food is an intimate, personal experience.” That’s why Jessica and the Sun Basket team are working to create a full brand experience beyond the food that’s in the box. “I love our Sun Basket customers!” Jessica exclaimed. “They share their opinions early and often.” That’s better than the opposite. B2B REMINDER: After working B2B at Facebook, Jessica reminded us all, “Don’t forget that your B2B customer is a person first.” Amen. What brand has made Jessica smile recently? She mourned the loss of smile-worthy brand, Virgin America. “You felt like you were going to a dance party!” She also gave a shout-out to Patagoina for their lofty new mission statement. To learn more, go sunbasket.com or connect with Jessica on LinkedIn. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!
As the Global Director, Digital Marketing & Strategy at Qualcomm, Jessica Jensen leads strategy for the portfolio of digital marketing channels. In this interview with John Lincoln, Jensen breaks down what drives her, how she came to be a Global Director, her philosophies on social media marketing and how she measures success. She
Sommarprat om hur slumpen kan föra bra saker i ens väg, om man är öppen och tackar ja till nya möjligheter. Programledaren för Efter Nio Mårten Svartström talar om hur det går ihop att vara introvert och programledare och om hur hans kärlek till musiken har styrt hans liv. Redaktör: Jessica Jensen, Parad Media.
Qualcomm's Jessica Jensen and Synchrony's Tuck Ross join the Content Experience Show Podcast to share tips for creating meaningful organizational change. Special thanks to our sponsors: Uberflip Emma Convince & Convert: Four Ways to Fix Your Broken Content Marketing In This Episode: The importance of "soft skills" in building healthy, effective teams. How to hire a balanced team. Why word of mouth is still so powerful in hiring. Case studies from organizations who resisted organizational change or fumbled when adopting a new strategy. Tips for introducing change to an organization that isn't fully ready for it. Advice for staying open to change on a personal level. Resources Get the free Content Experience Report here. Stay connected with your email subscribers using Emma. Hear more from Jessica and Tuck on their podcast, Social Currency. Visit contentexperienceshow.com for more insights from your favorite content marketers.
Jessica Jensen, Global Director of Marketing at Qualcomm, joins Social Pros to discuss how she leverages influencer marketing in the B2B world. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Sales Force Pattern 89 How Qualcomm Grew a Thriving Influencer Marketing Program from Scratch Influencer marketing is about more than finding a “celebrity” to post a selfie with your merchandise. If you want to leverage the power of influencer marketing to drive business, you need to carefully consider your approach. During her time as the Global Director of Marketing at Qualcomm, Jessica Jensen has learned to take a methodical, procedural and creative approach to influencer marketing. But, above all else, she remembers to be human. Whether you’re launching a new product or reaching out to an influencer you want to work with, you can’t be afraid to show your human side. Jessica reminds us that we’re in an era where the illusion of perfection is not okay. Your customers want to get to know the people ‘behind the mechanisms’ and this means you’ve got to work hard to build an authentic social presence. In This Episode: 05:02 – How Jessica manages and deploys the digital marketing team at Qualcomm 08:36 – The power of identifying and leveraging social influencers in B2B 13:52 – The social strategy behind the Apple and Qualcomm legal battle 17:56 – How customer service works in a B2B market 19:54 – Why executives need to build their social presence on a more human level 26:19 – Jessica reveals her biggest challenges in marketing, PR and social in B2B 29:05 – An insight into how Qualcomm leverages video and live video on social Resources: Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Get your 14-day free trial with Pattern89 here. Listen to The Social Currency Podcast Show with Jess Jensen and Tuck Ross here. Check out the podcast, “Pivot with Kara Swisher and Scott Galloway” here. Read “The Four: The Hidden DNA of Amazon, Apple, Facebook and Google” by Scott Galloway here. Visit SocialPros.com for more insights from your favorite social media marketers.
We love eMarketer’s in-depth reports on all things digital marketing. In this episode, we discuss the highlights from this 18 page report on the podcast. Big thanks to Debra Aho Williamson for including Jess in the interviews and research. Instagram is hitting it out of the park across so many vectors. Influencers is yet another one. According to eMarketer’s research, the fleeting nature of Instagram stories combined with the ability to include outbound links is hugely attractive for both brands and influencers. If your influencer program is not leveraging both the Instagram Feed and Stories platforms, it should. The rise of “tiering” of influencers has also caught our attention. With celebrity influencers losing credibility with audiences and inflating their follower counts, many brands are turning to microinfluencers and nanoinfluencers. Are you a nanoinfluencer? Find out in the podcast! Budgets are growing, both in whole number spend and as a percentage of the overall marketing mix. 31% of marketers say that they are increasing focus on influencer marketing. Here's a quote from the report: "At Qualcomm, it’s still a very small percentage of the overall marketing and PR budget,” said Jessica Jensen, the company’s global director of digital marketing and strategy. “But because there is enough interest in it, and an awareness that it’s not going to go away, there will likely be additional budget." So much more in this in-depth global report on all things influencers. Listen to episode #33 to get our POV. ---- Links we reference in the show are below: Intro to report and link to buy: https://www.emarketer.com/content/global-influencer-marketing-2019 eMarketer’s Podcast with highlights from the report: https://www.emarketer.com/content/podcast-influencer-marketing-stories-fraud-and-microinfluencers ---- Get everything Social Currency Show: Find us here: SocialCurrencyShow.com Facebook Listen here: iTunes/Apple Podcasts Google Play Stitcher TuneIn Spotify Anchor Post love with this hashtag: #socialcurrencyshow Sign up for the Social Currency email here
Jessica shares her journey that led her to her senior role Facebook, what it’s like to be a woman working in Silicon Valley, her fertility struggle, and how she finds balance.
S1E15 The majority of people don’t have it all figured out. So why do we base decisions off what everyone else thinks and does? Laugh with Jessica Jensen, learn from elderly consultants, and review research on some of humanity’s most irrational behaviors. References: Women and working out Stanford research on priming Quotes to help you […]
Season 1 Episode 4. Sometimes the most positive thing we can do is just say no. Learn the things Andy and friends have liberated themselves from, and hear wisdom from William Ury’s The Power of a Positive No. Featuring; Kevin Seibert, Mike Thayer, Jessica Jensen, Annie & Alex Grow, Levi Ballstaedt. Check out this book to learn more about […]
Jessica shares her journey that led her to Facebook, what it’s like to be a woman working in Silicon Valley, her fertility struggle, and how she finds balance.
Season 1 Episode 1 I, Andy, suffer from acute FOMO, aka the Fear Of Missing Out. It’s a real thing. In the premiere episode of the Andy Overthinks podcast, this millennial phobia is researched and discussed with friends- Jessica Jensen and Levi Ballstaedt, elderly consultants- Toos Ward (87), Aileen Alfano (95), Miss Ruby (91), and therapist […]
What makes working with our team different? Allow me to explain.When you buy or sell a home, it can be an emotional process. My goal is to capture the romance and happiness that each home has to offer.Our team is made up of seasoned professionals who provide the very best service and experience available. There's Amy Moser, a listing partner who helps us strive to always be the best we can be and put the needs of our clients first. I'm best known for my outstanding marketing skills. I have a degree in marketing, and I believe that a home's online presentation is more important than ever.Don't take it from us though, take it from Jessica Jensen, who we helped find her perfect home."My husband and I don't have any financial experience, so working with Christine was amazing because she walked us through every step of the process and made sure we knew exactly what was going on and that we were getting a good deal," says Jessica. I always strive to provide the best customer service and expertise possible. The thing I enjoy most about meeting the new people who move to our community is exposing them to just how amazing it is. I love showing people how to get the most out of living here in Bend. "Christine's knowledge of each neighborhood and the individual value that they have to offer is invaluable to a buyer, and it has helped me in my buying process," says Jeanette Sampson, who also bought a beautiful home with us.I always strive to provide the best customer service and expertise possible so my clients can count on me as their trusted real estate advisor. Real estate is a relationship business, and I want to be your Realtor for life. If you'd like to learn more about working with us to buy or sell a home in Bend, don't hesitate to give me a call or send me an email. I’d love to tell you more!
Interested in obtaining an emergency managemement degree? Jessica Jensen shared her view as a leader in the development of emergency management as an academic domain, the work that lies ahead and the value of emergency management education programs. She also talked about some great opportunites to collect, synthesize and conduct new research.
Public Journaling Tips from Jessica Jensen In this episode, I conduct a telephone interview with Jessica Jensen, social media and marketing expert. Jessica reveals her wisdom in connecting people with others, and the magic of synchronicity. And she shares stories about her entry into the realm of journaling. We also learn about www.everything2.com, a site […]