Podcast appearances and mentions of henrik werdelin

In the fast-paced world of startups, few entrepreneurs stand out quite like Henrik Werdelin. With roots in Copenhagen, a foundation in journalism, and a career spanning MTV, startups, and venture capital, Henrik's story is a testament to embracing curiosity and adaptability. Henrik's latest venture, Audos is an AI-driven software platform and ecosystem designed to empower a new class of entrepreneurs—often individuals or very small teams—to rapidly build, launch, and scale profitable, million-dollar-a-year businesses.

About the Guests: Jeremy Utley: A notable faculty member at Stanford University's D School and author of "Idea Flow: The Only Business Metric That Matters." Jeremy is known for his research and insights into creativity, innovation, and the interplay between human cognition and technology. He has been instrumental in exploring the applications of AI in problem-solving and productivity. David McRaney: A researcher focused on the concept of genius and cognitive biases. He hosts a podcast where he explores these themes extensively, having Jeremy Utley as one of his guests in exploring the cognitive bias in people's collaboration with AI. Henrik Werdelin: Known for his exploratory insights into AI, its capabilities, and implications for the future. Henrik is an entrepreneur and author best known for co-founding Bark, as well as starting Prehype, a venture building research and development group headquartered in New York. Episode Summary: Greg continues the engaging dialogue exploring the potential and limitations of AI in enhancing human understanding and communication. Joined by his distinguished guests Jeremy Utley, David McRaney, and Henrik Werdelin, they discuss how AI could be used as a tool to facilitate better communication and understanding among individuals. The episode touches on the daily use of AI technologies like GPT, which have notably started to replace traditional search engines for some tasks. and they all explore the possibility of AI-improving interpersonal relationships by offering insights and mediating communication, questioning the biases  Key Takeaways: AI as a Mediator: AI has the potential to assist in mediating conflicts and misunderstandings in human communication by functioning as a second, unbiased listener. Epiphany Generator: Using AI in daily workflows can transform it into a tool that not only provides information but also stimulates new ideas and insights. Towards Better Conversations: The episode emphasizes the importance of rethinking how we engage AI and challenges the notion that it's primarily for problem-solving rather than for facilitating understanding. Bias Acknowledgement: It's crucial to recognize our biases toward AI capabilities and to shift our perspective to appreciate AI as a tool for both interpersonal and intrapersonal dialogues. Designing for Listening: Future AI technology should intentionally be designed to foster deep listening and enhance understanding, moving beyond merely responding with solutions. Notable Quotes: "I used GPT as an epiphany generator, an elaboration encourager." "I believe that the primary limitation right now is the interface between us and the machine." "We need the Mediator app. It's not just the fingers problem." Resources: Jeremy Utley's book: "Idea Flow: The Only Business Metric That Matters" Follow Jeremy on X, Instagram, and LinkedIn Follow David on X, Instagram, and LinkedIn Follow Henrik on Instagram, and LinkedIn Affiliate links are used where appropriate. We earn from qualifying purchases, thank you for supporting Greg! Join my weekly newsletter. Learn more about my books and courses. Join The Essentialism Academy. Follow me on LinkedIn, Instagram, X, Facebook, and YouTube.

About the Guests: Jeremy Utley: A notable faculty member at Stanford University's D School and author of "Idea Flow: The Only Business Metric That Matters." Jeremy is known for his research and insights into creativity, innovation, and the interplay between human cognition and technology. He has been instrumental in exploring the applications of AI in problem-solving and productivity. David McRaney: A researcher focused on the concept of genius and cognitive biases. He hosts a podcast where he explores these themes extensively, having Jeremy Utley as one of his guests in exploring the cognitive bias in people's collaboration with AI. Henrik Werdelin: Known for his exploratory insights into AI, its capabilities, and implications for the future. Henrik is an entrepreneur and author best known for co-founding Bark, as well as starting Prehype, a venture building research and development group headquartered in New York. Episode Summary: Joined by Jeremy Utley, David McRaney, and Henrik Werdelin, the discussion takes a deep dive into how AI could act as a facilitator in human interactions, potentially bridging gaps in communication. The episode addresses the potential of AI as a tool for mutual understanding and its limitations in conveying authentic emotional connections. There is a focus on how AI can strive toward becoming a "faithful translator," aiding in better translating human thoughts and emotions into shared understanding. This interplay of AI, cognitive biases, and communication brings forth a rich conversation on the collective and individual impacts of AI on productivity and personal clarity. Key Takeaways: AI has the potential to bridge gaps in communication, acting as a "faithful translator" to help humans better understand each other. Cognitive biases and the ambiguity of language highlight the challenges AI faces in truly capturing and conveying authentic human emotions. The importance of AI lies not just in providing organized information but in facilitating deeper layers of connection and understanding. Practical applications of AI in summary and synthesis show promise, yet the depth of understanding requires further development. AI can serve as a catalyst for personal insights, yet users must actively guide it to achieve exceptional results. Notable Quotes: "As our ability to understand each other approximates zero, so does our ability to do anything else." "The medium is the message. The technology you use uses you." "AI's best use is in establishing a shared conceptual framework before we start the conversation." "It's not the utility of the communication, it is the emotional connection." "If this could be exceptional, how could it? What would I need to say for it to be truly exceptional?" Resources: Jeremy Utley's book: "Idea Flow: The Only Business Metric That Matters" Follow Jeremy on X, Instagram, and LinkedIn Follow David on X, Instagram, and LinkedIn Follow Henrik on Instagram, and LinkedIn Affiliate links are used where appropriate. We earn from qualifying purchases, thank you for supporting Greg! Join my weekly newsletter. Learn more about my books and courses. Join The Essentialism Academy. Follow me on LinkedIn, Instagram, X, Facebook, and YouTube.

We're celebrating the 400th episode of The Modern Customer Podcast with Henrik Werdelin, co-founder of Bark, founding partner of Prehype! Henrik explores the powerful role of AI in leadership and customer experience, showing how it drives personalization, efficiency, and innovation.  From building personalized customer relationships to empowering leaders to embrace AI firsthand, Henrik shares actionable insights that you won't want to miss. Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today's Customer.  

Russ Somers has tripled his productivity by building a “GPTeam” of AI “employees.” In this episode, from Beyond the Prompt, the head of marketing for Quantified reveals how he's done it, and how you can build your own virtual team to be more productive and creative. Russ's virtual team helps with tasks ranging from webinar content creation to specialized knowledge acquisition. Through personal anecdotes and exploratory conversations, the episode delves into the process of building AI team members, the importance of play in learning and innovation, and strategies for incorporating AI into personal and professional growth. Highlights include building AI with specific skill sets like 'Wendy Webinar' and 'Roger RevOps,' and the philosophical implications of personifying AI for better engagement and output. And Russ's personal journey from a layoff to pioneering AI productivity tools opens a discussion on the transformative power of AI in the modern workplace.Subscribe to Beyond the Prompt on Spotify, Apple, or your favorite podcast app. And follow hosts Henrik Werdelin and Jeremy Utley on LinkedIn. Key Moments:(00:48) - Meet Russ Summers: The One-Man Marketing Powerhouse (02:30) - Introducing Wendy Webinar: A GPT Team Member Revolutionizing Content Creation (04:30) - Leveling Up with GPT: Beyond Basic Task Automation (06:00) - Roger RevOps: A Custom GPT for Niche Expertise (08:55) - Exploring the Next Frontier: Collaborative and Mentorship GPTs (15:13) - The Art of Building and Utilizing GPT Staff: Tips and Tricks (23:15) - Expanding the Team: Integrating GPTs into Human Workflows (24:30) - Exploring Organizational Progress and Tool Adoption (26:13) - The Importance of Measuring Effort and Encouraging Experimentation (27:38) - Fostering Creativity and Psychological Safety in the Workplace (29:54) - Personifying Bots for Better Engagement and Output (32:30) - Reimagining Brand Communication in a Conversational World (35:46) - The Transformative Power of Play and Exploration (39:31) - Strategies for Personal and Professional Growth with GPT (48:42) - Concluding Thoughts on Innovation and the Future of Work

Henrik Werdelin is on an AI-fueled mission to launch thousands of startups a year. He is the founder of BARK, which went public, and prehype, a studio that has incubated several unicorns. With Audos, Henrik is building AI agents that can coach founders how he would — if he had infinite time to do so. And Audos is not just for the cliche founder looking to launch a unicorn… It's for entrepreneurs of all stripes. With AI making things easier, Henrik expects to see lots more “DonkeyCorns,” i.e. highly profitable businesses operated by just one or two people. “DonkeyCorns party like unicorns, but they grind like mules.”Check out this episode for lots of practical tips for how you can get more out of AI. Plus, we'll peer into the weird future we're building. Takeaways from this episode: AI enables new businesses to be created, launched, and tested very quickly. Henrik shares how Audos uses AI to help founders focus on their customers, launch, and get customersHenrik talks to his AI agents like they're people: He gives them names and backstories. By doing so, he finds he has a better partner than a bot or Google search would be. The more creative you are with prompts, the better the AI will be. e.g., Ask for “ten ideas that will definitely get me fired”“Customer-founder fit” is the most important ingredient to Henrik Use “signal mining” to prove there is real demand for your product“The swipe” proves there is real intent for your product, i.e. get people to pay for it, even if you haven't built it yet.BARK succeeded (it's gone public) by following its mission (be “Disney for dogs”) not by following its utility (boxes of stuff for pets)“Relationship capital” and “humanity” will be more important, as AI continues to excel at technical jobs. Take AI seriously right now. And Henrik says senior leaders need to be using it themselvesIt's weird out there: We discuss the uncanny valley of talking to AI agents (including those that impersonate your dead spouse) Rock and roll – Henrik tells the story of his career break: As an intern, he pulled an on-air stunt at MTV that he was sure would get him fired, but instead got him a huge promotion.Henrik is the author of The Acorn Method: How Companies Get Growing Again. And he's writing a new book, Me, My Customer, and AI. He also co-hosts the podcast Beyond the Prompt, which features the interesting, weird, and uncanny-valley ways people are using AI in their day-to-day lives, as well as practical tips for how you can go beyond “beginner mode” in your own use of AI. CRAFTED. is brought to you in partnership with Docker, which helps developers build, share, run and verify applications anywhere – without environment confirmation or management. More than 20 million developers worldwide use Docker's suite of development tools, services and automations to accelerate the delivery of secure applications. CRAFTED. is produced by Modern Product Minds, where CRAFTED. host Dan Blumberg and team can help you take a new product from zero to one... and beyond. We specialize in early-stage product discovery, growth, and experimentation. Subscribe to CRAFTED., follow the show, and sign up for the newsletter

In this insightful conversation, Kevin Kelly, co-founder and senior maverick at WIRED, explores the transformative impact of AI on society and creativity. Kelly discusses the philosophical and practical implications of AI, highlighting its potential to accelerate all other technologies and likening its impact to the Industrial Revolution's shift from muscle power to artificial power. He shares his experiences with AI-generated art and music, emphasizing the importance of doing something 'useless' every day to spark creativity and innovation. Kelly also delves into the concept of 'AIs' as a zoo of diverse, specialized minds and the need for new frameworks to address intellectual property in the AI era. 00:00 Introduction to Kevin Kelly00:32 The Future of AI in Interviews01:42 Philosophical Questions on AI and Authenticity05:00 Daily Art Practice and AI Collaboration06:41 Exploring AI in Music Creation13:47 The Profound Impact of AI20:42 AI and Organizational Changes29:50 The Challenge of Digital Memory32:08 AI and Intellectual Property36:11 The Future of AI Models43:06 AI's Role in the Creator Economy47:21 Kevin Kelly's Creative Process53:15 Closing Thoughts and Reflections For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show producer: Natja Rosner (nat@dreamingincolors.com)

"You Are Not So Smart" podcast host David McRaney and Henrik Werdelin sit down to discuss the surprising results of a new study into what happens when groups of people work together to brainstorm solutions to problems with the help of ChatGPT.Based on their new research, Stanford's Jeremy Utley and best-selling author Kian Gohar have created a new paradigm for getting the most out of AI-assisted ideation, which they call FIXIT. In this episode, we dive into the research and explore how you can become better at getting good ideas with AI.Co-production with  David McRaney's podcast You Are Not So Smart Including:Jeremy Utley Kian Gohar Henrik Werdelin For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley Show producer: Natja Rosner (nat@dreamingincolors.com)

Jeremy Utley, Kian Gohar, and Henrik Werdelin sit down to discuss the surprising results of a new study into what happens when groups of people work together to brainstorm solutions to problems with the help of ChatGPT. Based on their research, Utley and Gohar created a new paradigm for getting the most out of AI-assisted ideation which they call FIXIT.FIXITBeyond the PromptD-SchoolJeremy Utley's WebsiteKian Gohan's WebsiteHenrik Werdelin's WebsiteHow Minds ChangeDavid McRaney's TwitterYANSS TwitterShow NotesNewsletterPatreon

I chat with Henrik Werdelin (co-founder of Barkbox) about pursuing interests rather than goals for starting companies, based on the idea of open-endedness. We also talk about how Henrik using AI to crystalize his ideas, longevity protocols, and his 8+1 framework for life planning. GUEST Henrik Werdelin is an entrepreneur and author best known for co-founding Bark / Barkbox (NYSE Listed $BARK). As well as starting Prehype, a venture building research and development group headquartered in New York. LINKS ⁠Henrik Werdelin⁠ ⁠8+1 Framework⁠ Follow Henrik on Twitter CHAPTERS 00:00 - Intro 02:34 - Open-endedness 13:00 - Longevity 19:13 - 8+1 Framework 24:52 - Personalized Bedtime Stories

Today, we join forces with Henrik Werdelin to launch Beyond The Prompt, a podcast that explores how companies leverage AI to streamline operations and better serve their customers. Henrik is a remarkable entrepreneur and one of the visionary founders of Prehype, a community of entrepreneurial individuals dedicated to assisting one another and collaborating with companies to foster innovation and create innovative ventures. In this episode, we sit down with Greg Shove, CEO of next-generation business upskilling platform Section, to discuss his experience of leveraging AI in the context of optimizing, accelerating, and transforming various aspects of Section's operations. Employing its exclusive sprint format, Section collaborates with renowned business school professors to provide top-notch business education that translates into tangible real-world results. In this conversation, Greg unpacks the adoption of AI in the workplace, the challenges and opportunities it presents, and specific use cases within Section. Tuning in, you'll discover the importance of trust and transparency in AI adoption, the everyday tasks that AI can help with, and a framework for AI integration. You'll also gain insight into AI's role in education, the reinvention of education delivery, common misconceptions around AI, and much more! For a valuable look at the pragmatic considerations, hurdles, and possibilities associated with integrating AI into everyday business and educational contexts, listen in now!Key Points From This Episode:Greg's role at Section and his motivation for pivoting to online learning and AI.How the pandemic was a catalyst and a false signal for Section.The pivotal moment when Greg realized the power of AI.Aspects of leadership and trust needed for AI adoption.Three modes for approaching AI: optimize, accelerate, and transform.AI's potential in high-value tasks and decision-making processesChallenges in prompting AI effectively and learning from your mistakes.Examples of tasks that are suitable and not suitable for AI.Strategies for experimenting with and adopting AI into your workflow.Common misconceptions and pitfalls of using AI.The role of AI in education and the potential disruptions it may cause.Why a dynamic AI strategy, experimentation, and knowledge of advancements are critical.Greg's thoughts on the future trends and potential of AI.Jeremy and Henrik's main takeaways from the conversation. Links Mentioned in Today's Episode:Greg Shove Greg Shove on XGreg Shove on LinkedInSectionClaudeChatGPTBardPerplexityFathomSuperhumanWhisperVoice AIAnthropicHenrik Werdelin Henrik Werdelin on XPrehypeJeremy UtleyJeremy Utley EmailJeremy Utley on XJeremy Utley on LinkedIn

Episode #318 of The VentureFizz Podcast features Henrik Werdelin, entrepreneur & author. Incubators are not a new thing but some are certainly more successful than others. Take prehype, a venture development firm in New York City where Henrik is a Founding Partner. It has holdings in major success stories like BarkBox and Ro, plus over a dozen other venture capital-backed startups. As a Co-Founder of BarkBox, he was part of the team that built one of the most successful subscription commerce companies with a focus on making dogs and their owners happy. The company went public in 2021 and has launched several businesses internally on top of the core business like BARK Food, BARK Bright, and more. Henrik's latest project coming out of prehype is Audos, an AI copilot for entrepreneurs which is committed to making entrepreneurship accessible to all. With a focus on customer-centric strategies and innovative problem-solving, Audos empowers people to “just get going.” Conversation Outline: * A discussion around how greatness can't be planned. * The details about Henrik's background including his experience at MTV and how he ended up in the startup world. * How prehype operates. * The story of BarkBox in terms of the full lifecycle of the company including the day that BarkBox went public. * All the details on Audos and how it will help entrepreneurs. * Henrik's 8+1 Framework which allows him be a bit more purposeful with what he spends his time on and live a more rich & meaningful life. * And so much more!

 As an extra holiday gift, Greg has kindly given us a discount code to  AI for Business Mini-MBA (led by Greg, coming up in January). You can use code BEYONDAI to get 20% off.Greg: https://www.linkedin.com/in/gregshove/   For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:Henrik: https://www.linkedin.com/in/werdelinJeremy: https://www.linkedin.com/in/jeremyutley

Henrik Werdelin of BARK joins Nate to discuss What Consumer Founders Often Get Wrong, How to Build a Culture that Breeds Creativity, and Scaling Bark to IPO. In this episode we cover: The Founding of Bark Tips for Consumer Founders Breeding a Creative Culture The Path to IPO Missed a recent episode? Go to The Full Ratchet blog and catch up!

Our guest today is Mike Hirshland, co-founder of Resolute Ventures. Resolute Ventures is a lead seed and “pre-seed” investor focused on backing and connecting a community of Founders who share an entrepreneurial spirit and energy. Some of their investments include Bark Box, Clutter, and Lumen. We discuss what pre-seed and seed investing is today, the opportunity within Web3, and how he builds conviction within founders. Without further ado, here's Mike. Some of the questions I ask How did you enter venture capital? What were some of the learnings from that How did Resolute come together? What got you interested in the seed stage?How do you describe seed today? 10 financing in a year How do you think about risk in this market? Henrik Werdelin of BARK recently told Mike his "superpower is authenticity" which is what founders need now. What does that mean? Why is authenticity so important? One of your big themes is community. What's your approach to building community, why is it so important and why did you create the Resolute DAO? How do you think about the opportunity within Web3? What are use cases that get you excited? Emotionally support Can we imagine a world where solving a problem What parts of Web3 is investible? How do you think about the current market/landscape? What's you diligence process? What's one thing you would change about venture capital? What's one book that inspired you professionally and one book that inspired you personally?As It Is

Henrik Werdelin is a serial entrepreneur and author, who co-founded BarkBox, a subscription-based service providing a monthly box of treats and toys for dogs. BarkBox is now called BARK and it is a publicly traded company, after its IPO in June of 2021. Henrik has also started Prehype, a collective of entrepreneurs that builds products and companies through collaboration with corporations and VCs.Henrik talks to us about the early days of BARK, randomly meeting his co-founder Matt Meeker during a cruise ship and the strategies used for growing their company. We discuss the creative marketing and the famous 4/20 campaign, as well as raising capital at the beginning of the twenty-tens.We also talk about the best dog breed for founders and delve deeper into the world of pet startups. Henrik speaks on his book “The Acorn Method”, which covers building new product lines within the confines of an existing business. and shares interesting insights on what makes a good startup employee and how the roles of early employees shape across the lifespan of a company.

Originally from Denmark and now living in the US, Henrik Werdelin has been recognized as one of the “Top 100 Most Creative People In Business” by Fast Company and named to the “Silicon Alley 100” by Business Insider. His path to entrepreneurship took him through the BBC, MTV and Joost before he ended up creating Prehype, a “halfway house” for entrepreneurs like him, who didn't know what to do next. Not only has Prehype incubated new ventures from scratch and in collaboration with Fortune 500 companies, it's also where he hatched his own startup, Bark. With a mission to make dogs as happy as they make us, Bark quickly took off, expanding its BarkBox subscription service over the years to include toys, pet food, home and health product lines. In June of 2021, Bark went public via SPAC by merging with Northern Star Acquisition. The newly combined company is valued at approximately $1.6 billion, and Bark is expected to generate around $365 million in revenues and reach a gross profit of $221 million this year. But the coolest part of the job, Henrik says, is getting to make dogs happy. *** If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than a minute and helps us continue to attract the entrepreneurs you want to hear and learn from. For show notes, past guests and transcripts, visit venturevoice.com Sign up for the Venture Voice email newsletter at venturevoice.substack.com/welcome Follow and connect on social: On Twitter: twitter.com/gregory On Instagram: instagram.com/gregory On YouTube: youtube.com/c/GregoryGalant On LinkedIn: linkedin.com/in/galant/ Learn more about Muck Rack at muckrack.com and The Shorty Awards at shortyawards.com Produced by Podcasttech.com

In #143, futurists learn from Henrik Werdelin, Co-Founder of BarkBox (now referred to as BARK), the $1.6 billion dog subscription service company that recently announced its plans to go public via SPAC with Northern Star Acquisition (STIC). In the past pandemic year, people have spent over $99B on their pets, a trend that has powered BARK to historic heights, with over 1.7M paying subscribers and FY2020 revenues of nearly $400M. The company maintains several monthly dog product shipments, ranging from toys and treats to food and even health/wellness products, all of which contribute to a 60% gross margin. BARK is a fascinating business and there is so much to learn from Henrik on this podcast–he discusses everything from how breaking the law at MTV resulted in him getting a promotion to how he and his co-founder met on a cruise while sharing the same bed. Henrik dives into why young entrepreneurs should ask for money to test products, how to be confident as a young person in business, why BarkBox was able to succeed, his advice to young entrepreneurs, and so much more. Get 50% off Verb Energy's caffeinated energy bars, which have just 90 calories and pack the same punch as a cup of coffee, coming in delicious flavors like Vanilla Latte, Double Chocolate, and Peppermint Mocha. You, the Our Future listener, can get 16 Verb energy bars for just $12 by purchasing through our unique link here: https://www.verbenergy.com/ourfuture Subscribe on YouTube: https://www.youtube.com/channel/UC2htIc3-njRI5BKTJ2QqNfA Subscribe to Our Future Newsletter: https://www.ourfuturehq.com/ Follow us on IG: https://www.instagram.com/ourfuturehq/ Follow us on TikTok: https://www.tiktok.com/@ourfuturehq

Mikkel og Esben starter året med en vision: De vil tjene penge på internettet. For at komme flyvende fra start henter de hjælp hos en af Danmarks største YouTubere, der har indvilget i at coache dem til en lynkarriere på platformen. Du kan også møde Henrik Werdelin, der bor i New York. Han er grundlægger af firmaet Barkbox, der sælger tematiserede abonnementskasser med hundelegetøj og -mad over nettet - til cirka en million hundeejere. Medvirkende: Henrik Werdelin og Rasmus Brohave. Værter: Mikkel Malmberg og Esben Hardenberg. kortsluttet@dr.dk

Henrik Werdelin is Co-founder of Bark, BarkBox and the venture studio Prehype. He's also author of a new book called The Acorn Method: How companies get growing again. Brian Ardinger, Inside Outside Innovation Founder talks with Henrik about MTV, entrepreneurship, experimentation, methodology, and talent. For more innovation resources, check out insideoutside.io.

Henrik Werdelin is Co-founder of Bark, BarkBox and the venture studio Prehype. He's also author of a new book called The Acorn Method: How companies get growing again. Brian Ardinger, Inside Outside Innovation Founder talks with Henrik about MTV, entrepreneurship, experimentation, methodology, and talent. For more innovation resources, check out insideoutside.io.

Henrik Werdelin has never been about chasing money, power, or fame. Instead, his focus has always been on creating cool things with people he enjoys being around. That’s exactly how BarkBox, now one of many subsidiaries under BARK, came to be. Despite Werdelin’s non-material approach to BARK, the dog subscription box company has exploded in popularity since its launch in 2012. Today, it boasts hundreds of thousands of subscribers and it is a nine-figure business. In our conversation, Werdelin shares the most important learnings he’s collected as an entrepreneur—from finding the right funding option for your business to maintaining the right headspace during challenging times. Werdelin also gives us a glimpse into BARK’s incredible company culture and how he managed to build a quirky, kind, and smart team of people to pave the path for the organization. As a bonus, we also get a sneak peek into Werdelin’s book, “The Acorn Method” to understand how companies can grow in an ever-changing environment. If there’s any other type of content you’d like to see that would be valuable to you during this time, please don’t hesitate to reach out at support@foundr.com. Key Takeaways Why Werdelin and his co-founders decided to start creating cool stuff for dogs in 2012 The funny story of how Werdelin met one of his co-founders in a heart-shaped bed on a cruise ship What the pet industry was like when BarkBox first entered the market Werdelin’s advice on finding the right funding option for your business How BARK has dealt with the pandemic, and why the pet industry is recession proof The importance of staying in a good headspace during tough times How Werdelin and his co-founders approach leadership and decision-making Why BARK is an inside-out brand, and what that means A sneak peek into Werdelin’s new book, “The Acorn Method” and the advice it shares on how companies can continue growing during uncertain times Werdelin’s best advice for entrepreneurs who are struggling during the pandemic

"Vi vil gerne gøre det for hunde, som Disney gjorde for børn"Dagens gæst i Lægens Ord er Henrik Werdelin. Han er entreprenør og står bag en lang række virksomheder, måske mest kendt for milliard-virksomheden BarkBox samt Prehype og har netop udgivet bogen, “The Acorn Method - How Companies Get Growing Again”. Hør historier fra iværksætterlivet i New York, og få tips til, hvordan man tester og eksperimenterer med nye ideer uden at sætte en formue over styr. Det er en samtale om alt fra hundelegetøj til nationalitetsfølelse og danskhed, og så kan du bl.a. få svar på følgende spørgsmål: - Er iværksætteri en måde at være på, eller en måde at tænke på? - Hvilke egenskaber kræver det for at være iværksætter? - Hvordan kommer man igang med at føre en idé ud i livet, og undersøge om der er et marked? - Hvordan kan man som entreprenør bruge empati som et værktøj? - Hvorfor bliver virksomheder nødt til at sætte sig ind i kundens situation? - Hvordan er det at sidde midt i New York, som er et epicenter for COVID-19 i USA? - Hvor er hjem, når man har været væk fra Danmark i 22 år? - Skal man være bange for at fejle, når man søsætter et nyt projekt? - Hvad kan man gøre for at eventuelle fejl bliver mindre katastrofale? Læs mere om Henrik Werdelin på www.hellohenrik.com, hvor du også kan få fingre i hans nye bog.Vært: Imran Rashid Klip og mix: Oliver Ørskov Musik: Kasper Holm Larsen

On today's episode, Adam Conner is joined by Henrik Werdelin, the founder of BARK. BARK is one of the fastest growing pet brands out there today, creating products and experiences that foster the health and happiness of dogs everywhere.Check out Henrik's new book, "The Acorn Method: How Companies Get Growing Again" on Amazon: https://www.amazon.com/Acorn-Method-Companies-Growing-Again-ebook/dp/B086L2WKSL.Today, you'll learn: How Henrik came to found BARK, and how it all started on a cruise ship Learnings from building an unexpectedly blockbuster business The focus of, and inspiration for, Henrik's new book: "The Acorn Method: How Companies Get Growing Again" Tactics that haven't worked for the business, including "conversational content" How BARK has fun, including 4/20 toys Advice on how to build better brands Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.Find more at https://www.podcast.vivoom.co/.Enjoy!Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

Henrik Werdelin, co-founder of BARK and founding partner of Prehype, discusses The Acorn Method, a powerful new way to energize new business growth. The Acorn Method works in both Fortune 500 companies and much smaller enterprises.

BarkBox co-founder and founding partner of Prehype, Henrik Werdelin. Henrik is also the author of the new book, The Acorn Method: How Companies Get Growing Again. Part philosophy, part process, this book draws from Henrik’s ... The post The Acorn Method: Henrik Werdelin appeared first on Author Hour.

BarkBox co-founder and founding partner of Prehype, Henrik Werdelin. Henrik is also the author of the new book, The Acorn Method: How Companies Get Growing Again. Part philosophy, part process, this book draws from Henrik’s ... The post The Acorn Method: Henrik Werdelin appeared first on Author Hour.

Originally released May 14, 2018: BARK, the makers of BarkBox, began where so many great companies do — in a heart-shaped bed on a cruise ship. Henrik Werdelin and his co-founders bonded over a mutual love for dogs and an obsession with making their furry family members happy. In this episode, Werdelin discusses how BARK’s dog-obsessed culture drives every facet of the business and attracts an army of similarly obsessed fans.   Learn more at retailgetsreal.com.

Successful, customer-driven companies put their customers first in everything they do. Even if those customers have four paws. BARK, the company behind the wildly successful BarkBox, was created when its founders wanted to make functional and stylish products that would make their dogs happy. As co-founder Henrik Werdelin says, BARK does everything from a dogs-eye view. Personalization has been a hallmark of the company, especially with its monthly subscription boxes that have served more than 3 million dogs. But instead of viewing the company as a subscription box company, Werdelin says BARK views itself as a company in the business of making dogs happy, which is best done through subscription boxes. Each monthly BarkBox comes with two treats, two toys and a chew for the dog. But Werdelin says the reason it's so successful is because of the experience it provides for owners to share something special with their dogs every month. The products are exclusive to BARK and fit a monthly theme for the box. Taking things to the next level is BARK's amazing attention to personalization. Of the one million boxes it sends out each month, there are around 120,000 different varieties based on the size and breed of the dog and things like allergies. Personalization also comes in the form of tailoring boxes to individual dog's needs. The BARK team makes an effort to talk to as many customers as possible, which usually ends up being around one-third of its customers each month. From those interactions, the company's Happy Team, which focuses on customer experience, created the No Dog Left Behind program. If a customer calls in with a certain request for a product, the team goes out of its way to make it happen. At one point the team had 20,000 boxes going out, each one hand assembled with notes of the customer's request. One customer didn't want pork treats in the BarkBox for her pig, so the team handmade her a box with treats for pigs. Other customers called wanting toys that could withstand their aggressive chewer dogs, so BARK made a new line of products and put them in those customers' individual boxes. The company has since built technology to match the needs of the team and customers and to scale the personalization process. But Werdelin says his best advice is to do things that don't scale. Companies often want to create big systems to solve problems by mass, but customers are unique. The best solutions happen when a company and its employees have empathy and think of what's best for each individual customer. Most brands can do something manually for a long time before coming up with a scalable solution. BARK even sends out and answers its customer emails individually to gain insight and build strong customer relationships. Personalization is the root of BarkBox's success. Paying attention to individual needs and really taking the time to not only listen to customers but go above and beyond to meet their needs makes a difference. By putting customers and their dogs first and making their lives easier and better, BARK has secured loyal customers—both humans and canines.

Barkbox hasn't followed the conventional direct-to-consumer-brand growth plan. Since launching Barkbox in 2012, Henrik Werdelin and his co-founders have launched several companion brands including Super Chewer and Bark Bright — dog dental hygiene products.These products may seem obvious, but the strategy behind them is not. Rather than expanding from dogs to other pets, Bark chose to dig deeper into the nuance of the dog space. Instead of launching these new products under the Barkbox product line, they launched them as new brands.It's all part of the framework to innovate independently of brand clout and see if a concept can stand on its own.In this episode, Henrik takes us through his Acorn Method and shares how the method has guided major decisions around choosing Bark's companion brands, incubating new talent, and keeping their entire team dedicated to the mission of making dogs happy.Find more links and images from this episode on the Lumi blog.

Henrik Werdelin launched his career as a fearless executive at MTV Europe, before moving to New York to explore the U.S. startup scene. His companies Prehype and BarkBox have generated millions in revenue, with millions of happy customers. Hear why Henrik thinks success is a team sport, how being from Denmark has influenced his work, and how a vulnerable question he asks Arlan near the end turns into a deep dive on allyship. --- Send in a voice message: https://anchor.fm/yfm/message

Henrik Werdelin (@werdelin) is your dog's best friend. No really, he sends your dog gifts every month. Millions of dogs around the world love this guy, and that's why his dog treats & toys monthly subscription box business is booming. BarkBox is reported to have made $250 million last year. Damn, I wanna be his best friend too. Listen up as he talks about creating Disney experiences for dogs, meeting his co-founder on a cruise (and shared a heart-shaped bed), hijacking MTV at 2am, having 150+ doggy influencers on payroll, reverse engineering online dating to meet his wife and most importantly, how to set up systems in place to make better life choices. Read more about his 8 + 1 system here: https://bit.ly/2X17GVW. See acast.com/privacy for privacy and opt-out information.

En sen oktober-aften for 50 år siden lykkedes amerikanske forskere med at skabe forbindelse mellem to computere uden brug af kabler. Internettet var født. Det voksede op som forskningsprojekt, som teenager lagde det ryg til nørdernes eksperimenter, og i dag er det fuldvoksne internet blevet en uundværlig del af alle menneskers liv. I fem episoder opsøger Digitalt de danskere, der var med til at skabe internettets historie. Gæster: Gitte Kjær, Henrik Werdelin, Anders Hemmingsen, Rasmus Brohave. Værter: Esben Hardenberg, Chris Lehmann og Christoffer Heide.

Henrik Werdelin is the man behind Bark, one of the fastest growing pet brands in the world. In this episode we learn the secret to Bark's growth–being nice to people. We also explore the impact of entrepreneurship and why Danish people are so nice.

Henrik Werdelin enjoys turning nothing into something and working with good people. He's Co.founder of BarkBox and angel/advisor in other startups via venture development firm Prehype where he's Managing Partner. Prior to these adventures, Henrik was the Entrepreneur in Residence with Index Ventures. Before Index, he was running product development for MTV International. Henrik spearheaded the development of MTV's award winning innovative digital products. Including tv formats, broadband channels, and mobile games. He is Danish and lives in the US. Fast Company recently named him amongst “The Top 100 most Creative”. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/DreamNation/support

BARK, the makers of BarkBox, began where so many great companies do — in a heart-shaped bed on a cruise ship. Henrik Werdelin and his co-founders bonded over a mutual love for dogs and an obsession with making their furry family members happy. In this episode, Werdelin discusses how BARK’s dog-obsessed culture drives every facet of the business and attracts an army of similarly obsessed fans.  

Serial entrepreneurs Matt Meeker and Henrik Werdelin have mixed an obsession with dogs and the current subscription box craze to build Bark. The company started out as a monthly subscription service that delivers a box full of trendy dog toys and treats loved by both pets and people. Now, its products are carried in Target. Many might think this idea is for the dogs, but the team has turned a loyal following, sleek online retail strategy and whimsical products into a $100 billion business. Hear how they created the brand and their future plans for our four-legged friends.

Henrik talks empathy, AI, fundraising, creating a Disney for Dogs, dreams, and micro-doses of happiness.

Barkbox co-founder and president Henrik Werdelin takes a ride through Beverly Hills with Service CEO Michael Schneider to chat about man's best friend, the time he hacked MTV, and Barkbox's contribution to American politics in 2016.

Hailing from Denmark, Henrik started his career in media as a radio producer for BBC before moving on to MTV. He was the first person to come up with the idea of inserting user generated content in between music videos (for anyone who remembers when MTV used to play music). Later on in his career, Henrik became a Founding Partner at Prehype, an innovation studio that helps established companies and VCs facilitate spin-out companies, incubation and venture partnerships. He developed a structured methodology to come up with new ideas and helps connect talent with companies that have big problems that require innovative solutions. Henrik helped found some well known companies such as Bark & Co and Managed by Q among many others. Check out this week's podcast episode to hear all about Henrik's experience building companies and what percentage of people prefer their dogs over their partners.

Episode 26 of Startup School Radio: Host Aaron Harris interviews Henrik Werdelin, Carly Strife, and Matt Meeker, the founders of Bark & Co.

Red Bull. Angry Birds. Groupon. Busted Tees. Craigslist. Det er alle eksempler på virksomheder, der bevæger sig ind på mediernes domæne. Red Bull har for eksempel etableret en tv-kanal - Red Bull TV. Mens medierne halser efter nye måder at tjene penge på, stormer nye digitale konkurrenter til medierne frem. Ugens gæst i MediaCast, Henrik Werdelin, stiller skarpt på udviklingen. Iværksætter Henrik Werdelin har været tæt på den digitale udvikling i mange år, blandt andet på MTV, Joost og Hot Potato. I dag bor han i New York, hvor han har stiftet virksomheden Prehype. Men Henrik Werdelin var tidligere på ugen forbi konferencen Rebuild i København for at fortælle om, hvordan virksomheder kan fremme nyskabelser og vækst. Få også de største overskrifter i mediebranchen, leveret af MediaWatch. Du kan følge medieudviklingen på MediaWatch.dk. Få gratis nyhedsbrevet fra MediaWatch hver anden uge - også med info om MediaCast - eller tegn abonnement for at få nyheder i din indbakke hver dag. MediaCast er produceret af Mehlsen Media for MediaWatch og podcastet med hjælp fra PodConsult. Har du ideer eller feedback til MediaCast, så skriv meget gerne til Camilla: mail@mehlsenmedia.dk