Brand Master Flash

As designers, we often look to human behaviour, science, art and engineering for answers and solutions. Interestingly, some of the best design solutions can be found within our natural world. Harnessing the evolved biology of the kingfisher, designers were able to improve aerodynamics of the Japanese bullet train by mimicking the shape of the bird's beak. This is a story of biomimicry.Sam Tatam is Global Head of Behavioural Science at Ogilvy. His passion is understanding human behaviour, and his experience comes from organisational/industrial psychology and advertising strategy. He is the author of the fascinating book Evolutionary Ideas.I caught up with Sam to discuss his book and understand how nature and the animal kingdom can help some of the world's biggest challenges.Enjoy.Buy the book: https://harriman-house.com/evolutionaryideasConnect with Sam:Twitter | https://twitter.com/s_tatamLinkedIn | https://www.linkedin.com/in/sam-tatam-psychologist/?originalSubdomain=ukI'm Brand Master Flash: I'm a brand strategist on a mission for good. Finding mastery is a continual practice, to stay on the path towards positive change and growth. My channels deliver a podcast, blog and vlog that promote ethical brand building and business transformation.You want to be better, to do good and make positive change. You need to create a vision and turn it into a clear roadmap. How does the rest of the world see your brand? Does your identity truly represent who you are? If not, you need enlightened brand strategy.Weekly content includes useful advice in brand strategy, business, creativity, design and marketing. Hear from brand leaders, marketers, creatives, artists and positive influencers who are building communities, pushing boundaries and making a positive impact.Need brand support in your business? Hire me.Website | https://seedcreativity.co.uk/Connect with Jonny:LinkedIn | https://www.linkedin.com/in/jonprest/Listen, Watch & SubscribeInstagram | https://www.instagram.com/jonnybrandmaster/Twitter | https://twitter.com/brand_flashFacebook | https://www.facebook.com/brandmasterflash/YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQSubscribe to the Brand Master Flash Podcast:Captivate FM | https://brand-master-flash.captivate.fm/Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600Spotify | https://open.spotify.com/show/37zStXSdbxhEavgBLeWljUStitcher | https://www.stitcher.com/show/brand-master-flashGoogle Podcasts |

Working in brand and marketing, we hear influential writers and thought-leaders use the words ‘tribe' and 'community'. These words are commonly spoken by industry gurus such as Seth Godin and Marty Neumier. They're used frequently to describe our association with products, places, people and companies. But, fundamentally, what is a tribe? In the dictionary, there are many interpretations - the most relevant is ‘a group of persons having a common character, occupation, or interest'.So how do brands manage to build a tribe or community? This book explains all:Primal Branding by Patrick HanlonPatrick believes that attracting and building communities is about adopting a primal code. There are 7 pieces of code, which are:Creation storyCreedIconsRitualsPagansThe sacred wordsLeaderIf each piece of code is worked on and delivered, he believes you can create a belief system that not only attracts a tribe but makes them loyal fans, followers and customers. I caught up with Patrick to discuss the book and all things branding, climate, big business - even a bit of UK politics.Enjoy.Connect with Patrick:Website | https://www.primalbranding.co/Instagram | https://www.instagram.com/primalbranding/Twitter | https://twitter.com/hanlonpatrickLinkedIn | https://www.linkedin.com/in/patrick-hanlon-b81903/I'm Brand Master Flash: I'm a brand strategist on a mission for good. Finding mastery is a continual practice, to stay on the path towards positive change and growth. My channels deliver a podcast, blog and vlog that promote ethical brand building and business transformation.You want to be better, to do good and make positive change. You need to create a vision and turn it into a clear roadmap. How does the rest of the world see your brand? Does your identity truly represent who you are? If not, you need enlightened brand strategy.Weekly content includes useful advice in brand strategy, business, creativity, design and marketing. Hear from brand leaders, marketers, creatives, artists and positive influencers who are building communities, pushing boundaries and making a positive impact.Need brand support in your business? Hire me.Website | https://seedcreativity.co.uk/Connect with Jonny:LinkedIn | https://www.linkedin.com/in/jonprest/Listen, Watch & SubscribeInstagram | https://www.instagram.com/jonnybrandmaster/Twitter | https://twitter.com/brand_flashFacebook | https://www.facebook.com/brandmasterflash/YouTube |

"What we do in the next ten years will profoundly impact the next few thousand… This is no longer a scientific challenge; it is a communications challenge.”- Sir David AttenboroughLet's talk about climate change.So we know the science, we're advanced in the tech and there's a clear roadmap of what needs to be done. So why is the climate challenge so big and, in a lot of people's eyes, unobtainable?As Attenborough says, it's all about communication. We need to rally the troops, inspire, motivate and use positive energy to make things happen. There's someone out there who lives by these characteristics. He's inspiring, motivated and has tons of positive energy. It's the founder of Enviral: Joss Ford.Enviral is a creative agency that specialises in sustainability communications. Their clients include Greenpeace, Ecologi and Good Energy. Joss believes that big changes can happen in big business. Businesses can be a force for good and should think differently in everything they do. This means acting with sustainability at the heart of their operations.I caught up with Joss to talk about all things planet and brand creativity - and also how to decarbonise a wedding. Enjoy!Enjoy.Connect with Joss:Website | https://www.enviral.co.uk/Instagram | https://www.instagram.com/go_enviral/Twitter | https://twitter.com/go_enviralLinkedIn | https://www.linkedin.com/company/goenviral/I'm Brand Master Flash: I'm a brand strategist on a mission for good. Finding mastery is a continual practice, to stay on the path towards positive change and growth. My channels deliver a podcast, blog and vlog that promote ethical brand building and business transformation.You want to be better, to do good and make positive change. You need to create a vision and turn it into a clear roadmap. How does the rest of the world see your brand? Does your identity truly represent who you are? If not, you need enlightened brand strategy.Weekly content includes useful advice in brand strategy, business, creativity, design and marketing. Hear from brand leaders, marketers, creatives, artists and positive influencers who are building communities, pushing boundaries and making a positive impact.Need brand support in your business? Hire me.Website | https://seedcreativity.co.uk/Connect with Jonny:LinkedIn | https://www.linkedin.com/in/jonprest/Listen, Watch & SubscribeInstagram | https://www.instagram.com/jonnybrandmaster/Twitter | https://twitter.com/brand_flashFacebook | https://www.facebook.com/brandmasterflash/YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQSubscribe to the Brand Master Flash Podcast:Captivate FM | https://brand-master-flash.captivate.fm/Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600Spotify |

Jamie Mustard is a multimedia artist and expert on identity and perception. His book ‘The Iconist' is the study of what makes anything iconic: the anatomy of what causes any idea, art or message to STAND OUT and take hold in the human mind, across any medium.  I caught up with Jamie to discuss his book but also to share ideas, opinions and views about climate change and to understand how the theory of ‘blocks' can be used to reframe the narrative and give it new meaning or understanding. Enjoy. Connect with Jamie: Website | https://theiconist.org/ Instagram | https://www.instagram.com/jamie_mustard/?hl=en Twitter | https://twitter.com/thejamiemustard LinkedIn  | https://www.linkedin.com/in/jamie-mustard-872b283/ Brand Master Flash is Jonny Prest. A brand strategist and director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He's passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious; snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable. Need brand support in your business? Hire me. Website | https://seedcreativity.co.uk/ (https://seedcreativity.co.uk/) Connect with Jonny: LinkedIn  | https://www.linkedin.com/in/jonprest/ (https://www.linkedin.com/in/jonprest/) Listen, Watch & Subscribe Instagram | https://www.instagram.com/jonnybrandmaster/ (https://www.instagram.com/jonnybrandmaster/) Twitter | https://twitter.com/brand_flash (https://twitter.com/brand_flash) Facebook | https://www.facebook.com/brandmasterflash/ (https://www.facebook.com/brandmasterflash/) YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ (https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ) Subscribe to the Brand Master Flash Podcast: Captivate FM | https://brand-master-flash.captivate.fm/ (https://brand-master-flash.captivate.fm/) Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600 (https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600) Spotify | https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU (https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU) Stitcher | https://www.stitcher.com/show/brand-master-flash (https://www.stitcher.com/show/brand-master-flash) Google Podcasts | https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw (https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw) Tune In | https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585 (https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585) Music Credits: YME FRESH https://soundcloud.com/user-445264460 (https://soundcloud.com/user-445264460) Big thanks to Jack Freestone (drums) and Lee Spreadbury (synths & keys) for the filthy beats and bass.

"Change happens at the edges" An agency that definitely does not operate in the bland, soft middle is Yarza Twins. Yarza Twins is an award-winning design agency based in London and Paris. I had the opportunity to chat with founders Eva and Marta Yarza. Their agency works with passionate clients to create honest work that stands out from the crowd. They've worked with big clients such as Adidas, Microsoft, Smirnoff, Converse, Adobe and MTV. Among their design achievements, they have been awarded the Spanish National Design Award 2020 (Premios Nacionales de Diseño), a prestigious D&AD Pencil in Packaging Design 2018 and the Galician Award of Innovation and Design 2021. Enjoy. Connect with Yarza Twins: Website | https://yarzatwins.com/ (https://yarzatwins.com/) Instagram | https://www.instagram.com/yarza_twins/ (https://www.instagram.com/yarza_twins/) Facebook | https://www.facebook.com/yarzatwins (https://www.facebook.com/yarzatwins) Twitter | https://twitter.com/yarzatwins (https://twitter.com/yarzatwins) LinkedIn  | https://www.linkedin.com/company/yarza-twins/ (https://www.linkedin.com/company/yarza-twins/) Brand Master Flash is Jonny Prest. A brand strategist and director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He's passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious; snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable. Need brand support in your business? Hire me. Website | https://seedcreativity.co.uk/ (https://seedcreativity.co.uk/) Connect with Jonny: LinkedIn  | https://www.linkedin.com/in/jonprest/ (https://www.linkedin.com/in/jonprest/) Listen, Watch & Subscribe Instagram | https://www.instagram.com/jonnybrandmaster/ (https://www.instagram.com/jonnybrandmaster/) Twitter | https://twitter.com/brand_flash (https://twitter.com/brand_flash) Facebook | https://www.facebook.com/brandmasterflash/ (https://www.facebook.com/brandmasterflash/) YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ (https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ) Subscribe to the Brand Master Flash Podcast: Captivate FM | https://brand-master-flash.captivate.fm/ (https://brand-master-flash.captivate.fm/) Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600 (https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600) Spotify | https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU (https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU) Stitcher | https://www.stitcher.com/show/brand-master-flash (https://www.stitcher.com/show/brand-master-flash) Google Podcasts | https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw (https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw) Tune In | https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585 (https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585) Music Credits: YME FRESH https://soundcloud.com/user-445264460 (https://soundcloud.com/user-445264460) Big thanks to Jack Freestone (drums) and Lee Spreadbury (synths & keys) for the filthy beats and bass.

For the past 3 years I've been focusing on and specialising in brand strategy. The majority of my work with clients focuses on the core truth of a brand: the purpose, vision and philosophy. I come from a visual background; I trained as a graphic designer but beyond that I was an artist. I love the visual side of brand building so it was a great honour to speak to the founder of the creative agency Sea, Bryan Edmondson.  Bryan and his team are purists in the art of crafting smart and beautiful brands. We caught up and spoke about the key to longevity, how to find the right clients and why uncluttered communication and design reduction is the key to his craft. Enjoy Connect with Bryan: Website | https://www.seadesign.com/ (https://www.seadesign.com/) Instagram | https://www.instagram.com/sea_london/ (https://www.instagram.com/sea_london/) Twitter | https://twitter.com/sea_london (https://twitter.com/sea_london) LinkedIn  | https://www.linkedin.com/in/bryan-edmondson-70364817/ (https://www.linkedin.com/in/bryan-edmondson-70364817/) Brand Master Flash is Jonny Prest. A brand strategist and director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He's passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious; snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable. Need brand support in your business? Hire me. Website | https://seedcreativity.co.uk/ (https://seedcreativity.co.uk/) Connect with Jonny: LinkedIn  | https://www.linkedin.com/in/jonprest/ (https://www.linkedin.com/in/jonprest/) Listen, Watch & Subscribe Instagram | https://www.instagram.com/jonnybrandmaster/ (https://www.instagram.com/jonnybrandmaster/) Twitter | https://twitter.com/brand_flash (https://twitter.com/brand_flash) Facebook | https://www.facebook.com/brandmasterflash/ (https://www.facebook.com/brandmasterflash/) YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ (https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ) Subscribe to the Brand Master Flash Podcast: Captivate FM | https://brand-master-flash.captivate.fm/ (https://brand-master-flash.captivate.fm/) Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600 (https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600) Spotify | https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU (https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU) Stitcher | https://www.stitcher.com/show/brand-master-flash (https://www.stitcher.com/show/brand-master-flash) Google Podcasts | https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw (https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw) Tune In | https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585 (https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585) Music Credits: YME FRESH https://soundcloud.com/user-445264460 (https://soundcloud.com/user-445264460) Big thanks to Jack Freestone (drums) and Lee Spreadbury (synths & keys) for the filthy beats and bass.

Why does the word ‘sales' still give most business leaders, solopreneurs and marketers the chills? Why do we still often see sales as sleazy and squeezy?   Luis Báez is a Sales Enablement Strategist dedicated to serving business owners, including coaches, course creators, and consultants. Combined with his colourful Puerto Rican / New York charm, his range of cutting-edge skills has been acquired through his years of service in sales, working with big brands such as LinkedIn, Google, Uber and Tesla. Currently the Senior Manager of Global Sales Enablement at Deputy, Luis is not only changing the way that sales is delivered within organisations, but he's also going back to the core of how a sales team operates. He is a progressive, enlightening and charismatic professional who delivers training that's based around relationships, rapport, product knowledge and design.  By investing in core solutions and benefits fused with cultural and emotional intelligence, he's able to enable sales teams to flourish, be creative and turn sales into a sexy, fun and high functioning area of a business. Enjoy. Connect with Luis: Website | https://www.luisbaez.com/ (https://www.luisbaez.com/) Instagram | https://www.instagram.com/itsluisbaez/ (https://www.instagram.com/itsluisbaez/) Facebook | https://www.facebook.com/itsluisbaez (https://www.facebook.com/itsluisbaez) LinkedIn  | https://www.linkedin.com/in/baezluis/ (https://www.linkedin.com/in/baezluis/) Brand Master Flash is Jonny Prest. A brand strategist and director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He's passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious; snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable. Need brand support in your business? Hire me. Website | https://seedcreativity.co.uk/ (https://seedcreativity.co.uk/) Connect with Jonny: LinkedIn  | https://www.linkedin.com/in/jonprest/ (https://www.linkedin.com/in/jonprest/) Listen, Watch & Subscribe Instagram | https://www.instagram.com/jonnybrandmaster/ (https://www.instagram.com/jonnybrandmaster/) Twitter | https://twitter.com/brand_flash (https://twitter.com/brand_flash) Facebook | https://www.facebook.com/brandmasterflash/ (https://www.facebook.com/brandmasterflash/) YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ (https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ) Subscribe to the Brand Master Flash Podcast: Captivate FM | https://brand-master-flash.captivate.fm/ (https://brand-master-flash.captivate.fm/) Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600 (https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600) Spotify | https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU (https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU) Stitcher | https://www.stitcher.com/show/brand-master-flash (https://www.stitcher.com/show/brand-master-flash) Google Podcasts | https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw (https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw) Tune In | https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585 (https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585) Music Credits: YME FRESH https://soundcloud.com/user-445264460 (https://soundcloud.com/user-445264460) Big thanks to Jack Freestone (drums) and Lee Spreadbury (synths & keys) for the filthy beats and bass.

So many businesses have a great product, an amazing team and watertight systems and processes but they struggle to get their offering into the hands of their customers. Often this is down to one simple reason: they can't effectively communicate why their product/solution has value. Welcome to the cool, talented and super personable Dennis Morrison.  Dennis is a business storyteller, marketing story strategist and founder of Audience Magnet. Dennis teaches “Business Storytelling as a Service”. His learners are given the tools and resources to consistently craft stories to help them sell more effectively.  FREEBIE!  The 4 types of storytelling- 60 ways to engage your ideal audience (FREE GUIDE) https://audiencemagnet.com/your-gift-thanks-for-listening/?utm_campaign=Ply_PodcastListenerGift_1128&utm_source=Podcast&utm_medium=Podcast_Listener&utm_content=Shared_Link (https://audiencemagnet.com/your-gift-thanks-for-listening/?utm_campaign=Ply_PodcastListenerGift_1128&utm_source=Podcast&utm_medium=Podcast_Listener&utm_content=Shared_Link) Enjoy. Connect with Dennis: Website | https://audiencemagnet.com/ (https://audiencemagnet.com/) Instagram | https://www.instagram.com/dennismorrison_/ (https://www.instagram.com/dennismorrison_/) Twitter | https://twitter.com/dennismorrison (https://twitter.com/dennismorrison) LinkedIn  | https://www.linkedin.com/in/dennismorrison/ (https://www.linkedin.com/in/dennismorrison/) Brand Master Flash is Jonny Prest. A brand strategist and director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He's passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious; snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable. Need brand support in your business? Hire me. Website | https://seedcreativity.co.uk/ (https://seedcreativity.co.uk/) Connect with Jonny: LinkedIn  | https://www.linkedin.com/in/jonprest/ (https://www.linkedin.com/in/jonprest/) Listen, Watch & Subscribe Instagram | https://www.instagram.com/jonnybrandmaster/ (https://www.instagram.com/jonnybrandmaster/) Twitter | https://twitter.com/brand_flash (https://twitter.com/brand_flash) Facebook | https://www.facebook.com/brandmasterflash/ (https://www.facebook.com/brandmasterflash/) YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ (https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ) Subscribe to the Brand Master Flash Podcast: Captivate FM | https://brand-master-flash.captivate.fm/ (https://brand-master-flash.captivate.fm/) Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600 (https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600) Spotify | https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU (https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU) Stitcher | https://www.stitcher.com/show/brand-master-flash (https://www.stitcher.com/show/brand-master-flash) Google Podcasts | https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw (https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw) Tune In | https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585 (https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585) Music Credits: YME FRESH https://soundcloud.com/user-445264460 (https://soundcloud.com/user-445264460) Big thanks to Jack Freestone (drums) and Lee Spreadbury (synths & keys) for the filthy beats and bass.

In light of COP26 being held in Glasgow between 31 October and 12 November 2021, I wanted to speak to someone who was leading the way here in the UK to tackle some of the biggest climate change emergencies. Hugo Tagholm is the Chief Executive for Surfers Against Sewage (SAS). SAS is one of the UK's leading ocean conservation and campaigning charities that inspires, unites and empowers communities to take action to protect oceans, beaches, waves and wildlife.  The charity fights against sewage and plastic pollution and is working towards improving water quality and ocean recovery. Hugo is very purpose-driven and has been fighting for these causes since the early ‘90s. I caught up with Hugo to talk purpose, climate change and how businesses can actively make changes to support the cause and decrease their harmful impact on the planet. Enjoy. Connect with Hugo Website | https://www.sas.org.uk/ (https://www.sas.org.uk/) Instagram | https://www.instagram.com/surfersagainstsewage/?hl=en (https://www.instagram.com/surfersagainstsewage/?hl=en) https://www.instagram.com/hugotagholm/?hl=en (https://www.instagram.com/hugotagholm/?hl=en) Twitter | https://twitter.com/sascampaigns (https://twitter.com/sascampaigns) LinkedIn  |  https://www.linkedin.com/in/hugo-tagholm-2a544235/ (https://www.linkedin.com/in/hugo-tagholm-2a544235/) Brand Master Flash is Jonny Prest. A brand strategist and director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He's passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious; snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable. Need brand support in your business? Hire me. Website | https://seedcreativity.co.uk/ (https://seedcreativity.co.uk/) Connect with Jonny: LinkedIn  | https://www.linkedin.com/in/jonprest/ (https://www.linkedin.com/in/jonprest/) Listen, Watch & Subscribe Instagram | https://www.instagram.com/jonnybrandmaster/ (https://www.instagram.com/jonnybrandmaster/) Twitter | https://twitter.com/brand_flash (https://twitter.com/brand_flash) Facebook | https://www.facebook.com/brandmasterflash/ (https://www.facebook.com/brandmasterflash/) YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ (https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ) Subscribe to the Brand Master Flash Podcast: Captivate FM | https://brand-master-flash.captivate.fm/ (https://brand-master-flash.captivate.fm/) Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600 (https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600) Spotify | https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU (https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU) Stitcher | https://www.stitcher.com/show/brand-master-flash (https://www.stitcher.com/show/brand-master-flash) Google Podcasts | https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw (https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw) Tune In | https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585 (https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585) Music Credits: YME FRESH https://soundcloud.com/user-445264460 (https://soundcloud.com/user-445264460) Big thanks to Jack Freestone (drums) and Lee Spreadbury (synths & keys) for the filthy beats and bass.

In my 20 years' experience of working in business, one of the biggest catalysts for problems is poor communication. From marketing to PR to finance to sales, communication is crucial.  I caught up with Dr Michael Gerharz to discuss transformative communication and why leaders need to search for the truth in themselves and at the core of their organisation. Michael has worked with global brands such as Johnson & Johnson, Blackberry and Siemens.  He has a breadth of knowledge in how to mentor and coach leaders so they can learn the art to effectively communicate and deliver their most important message. To access a free mini series about finding your core truth, visit here: https://michaelgerharz.com/brandmasterflash (https://michaelgerharz.com/brandmasterflash) Enjoy. Please support: like, share, comment, subscribe. Brand Master Flash is Jonny Prest. A brand strategist and director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He's passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious; snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable. Need brand support in your business? Hire me. Website | https://seedcreativity.co.uk/ (https://seedcreativity.co.uk/) Connect with Jonny: LinkedIn  | https://www.linkedin.com/in/jonprest/ (https://www.linkedin.com/in/jonprest/) Listen, Watch & Subscribe Instagram | https://www.instagram.com/jonnybrandmaster/ (https://www.instagram.com/jonnybrandmaster/) Twitter | https://twitter.com/brand_flash (https://twitter.com/brand_flash) Facebook | https://www.facebook.com/brandmasterflash/ (https://www.facebook.com/brandmasterflash/) YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ (https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ) Subscribe to the Brand Master Flash Podcast: Captivate FM | https://brand-master-flash.captivate.fm/ (https://brand-master-flash.captivate.fm/) Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600 (https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600) Spotify | https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU (https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU) Stitcher | https://www.stitcher.com/show/brand-master-flash (https://www.stitcher.com/show/brand-master-flash) Google Podcasts | https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw (https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw) Tune In | https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585 (https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585) Music Credits: YME FRESH https://soundcloud.com/user-445264460 (https://soundcloud.com/user-445264460) Big thanks to Jack Freestone (drums) and Lee Spreadbury (synths & keys) for the filthy beats and bass.

“...branding in the absence of category design is bullshit.” Niche Down Christopher Lochhead & Heather Clancy Is category design significantly more effective than branding and brand marketing? What does marketing success look like right now? Branding Differentiation Purpose-led Creating a magnetic message Category design Solution-driven Delivering value Niching The following is taken from a Christopher Lochhead article titled The Big Brand Lie: How Categories Make Brands & Why Brand Marketers Never Believe It: “Category Design is the process of moving customers FROM the way the world is TO a new and different way. Categories are about customers, their problems, their opportunities, and their future—which means category marketing is about educating customers on a new and different solution that unlocks transformational outcomes by solving a specific problem. Branding, on the other hand, is about us. Our name. Our logo. Our team. Our “mission statement.” Which means brand marketing is about screaming, “LOOK AT ME, LOOK AT ME!” Whereas category marketing is about evangelizing a different outcome altogether.” Category design is a proposition. It's a solution. And in Tony Robbins' words: “What business are you in?  In other words, what core benefit do you deliver to your prospective client beyond the category or industry in which you've built your career?” Source: https://www.inc.com/bill-carmody/tony-robbins-on-acing-the-age-old-question-what-does-your-company-do.html (https://www.inc.com/bill-carmody/tony-robbins-on-acing-the-age-old-question-what-does-your-company-do.html) How do we effectively communicate the value of the product or service?  A unique selling proposition, more commonly referred to as a USP, is the one thing that makes your business better than the competition. It's a specific benefit that makes your business stand out when compared to other businesses in your market. What is a brand? A brand is an identity within a perceived space. The space is often owned by the category the business, organisation, product or person operates in. Identity isn't always visual. An identity is the connectedness that an individual has with you i.e. foundational values, reputation, experience, taste etc. Let's differentiate between branding and brand identity design. Identity design is a logo, a set of fonts and colours, design language, visual templates and systems. What is Branding? Branding is the execution of your brand strategy. A strategy is the phase of work done before the planning stage. It's a solution that includes a set of objectives, work packages, a timeline and roles and responsibilities. So, a brand strategist is an individual who works with leadership teams to develop an identity and solution to position them into the right space (category). Branding is positioning. Summary The aim of a category is to find a solution.  The aim for branding is to position and create an identity in that space The aim of marketing is find a voice of the audience that needs that solution and connect them with the brand To find more about Christopher Lochhead head over to: https://lochhead.com/ (https://lochhead.com/) Or for more interesting content on category design head over to https://categorypirates.substack.com/ (https://categorypirates.substack.com/) Recommended Books Play Bigger https://lochhead.com/play-bigger/ (https://lochhead.com/play-bigger/) Niche Down http://nichedownbook.com/ (http://nichedownbook.com/) Podcast Recommendations Lochhead on Marketing https://lochhead.com/lochhead-on-marketing/ (https://lochhead.com/lochhead-on-marketing/) Christophe Lochhead Follow Your different https://lochhead.com/follow-your-different/ (https://lochhead.com/follow-your-different/) Please support: like,...

“Your purpose in life is to find your purpose and give your whole heart and soul to it” ― Buddha If you're a business leader, entrepreneur, manager, director or you've just started a business on your own - are you asking the right questions and what is the most important question?  Start with why. No. Start with want. What is the most important question in business?  Answer: What do you want? Does your mission start with 'why' or a want? For me, you have to want something and then know why you want it. Asking someone what they want is so much easier than asking them what their why is.  Don't know what you want? It's time to do some exploration. Teams Take yourself and leadership team into a different environment Socialise, get to know watch other personally Discuss ideologies, behaviour and aspirations Solo Experiment  Get creative Get spiritual Talk to people Wants = goals. A goal framework can impact trust, understanding, and innovation within a company's culture. Additionally, when employees have clear visibility and communication around the company's goals and mission there is an increase in performance and engagement. By creating goals you give yourself and your team a new set of ideas and new perspectives. This then forms your why. Why you do what you do, the direction you move in and the way you live your life. And how you run the business. Define your goals  Achievements and fulfilments Hedgehog concept  What are you deeply passionate about? What can you be the best in the world at? What drives your economic engine? More info here: https://www.jimcollins.com/concepts/the-hedgehog-concept.html (https://www.jimcollins.com/concepts/the-hedgehog-concept.html) Ikigai  What are you good at? What do you enjoy? What can you be paid for? What does the world need? More info here: https://en.wikipedia.org/wiki/Ikigai (https://en.wikipedia.org/wiki/Ikigai) Seed goals Healthy, happy and valued team Give our full attention and value to our clients  Produce meaningful and influential work  Award-winning campaigns Market-leading agency Create a lasting and positive legacy Seed's why: To use creativity to help brand leaders solve the world's biggest challenges. Start with goals. Then why.  Recommended Book-  A Minute to Think By Juliet Funt Reclaim Creativity, Conquer Busyness, and Do Your Best Work Meet the powerful guide that will help you regain control in your overloaded, caffeinated, inbox-worshiping work day. An efficiency expert explains how to liberate your talent, reduce waste, and help teams do more meaningful work by incorporating strategic pauses - what she calls "white space" - into your workdays and personal life. Podcast Recommendation Finding Mastery - Michael Gervais A high performance psychologist whose clientele consists of the NFL's Seattle Seahawks, Olympians and MVPs from every major sport, world record holders, internationally acclaimed artists and corporate leaders. Host and high performance psychologist, Dr. Michael Gervais, interviews people excelling in the most hostile environments to discover the mental skills used to push the boundaries. Each episode features inspiring stories from the world's best athletes, brilliant business minds, and the musicians and artists changing our perspective of what's possible. Thoughtful, spontaneous, and engaging, Dr. Michael Gervais provides insights to help listeners live connected to their potential and pursue their very best. Please support: like, share, comment, subscribe. Brand Master Flash is Jonny Prest. A brand strategist and director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He's passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and...

The world is changing. We feel different; we want new things from our lives. There is a thirst to make a difference, to make a positive change. But how? Through our work, our hobbies, our businesses, our brands. It's time for enlightened brand strategy. Welcome to the Brand Master Flash podcast What is an enlightened brand strategy?  Enlightened: Showing understanding, acting in a positive way, and not following old-fashioned or false beliefs. Brand.  Your community. The connectedness they have with your business product or culture. Strategy A focused, time-based plan. In summary A plan to build a community that drives positive change and growth. Questions to ask: Do you have a deep desire to make the world a better place? Do you want to leave this planet a better place than when you found it? Do you want to use your time at work to leverage your skills, passion and drive for the greater good? 5 steps to build your brand: Unite for a common cause Integrate into brand foundations Think global start local  Make it fun Measure for impact  Why? It will unite your team It will grow your network It will increase your visibility It will get more people talking about you It will create new opportunities It will connect you with customers, team members and followers who have the same passion and values Working together makes us stronger.   I'm here in service for the ones who want to change the world for the better  Book recommendation  Human Kind, by Rutger Bregman https://www.waterstones.com/book/humankind/rutger-bregman/9781408898956 (https://www.waterstones.com/book/humankind/rutger-bregman/9781408898956) Podcast Recommendation A Bit of Optimism  Hosted by Simon Sinek https://podcasts.apple.com/us/podcast/a-bit-of-optimism/id1515385282 (https://podcasts.apple.com/us/podcast/a-bit-of-optimism/id1515385282) Campaign to support  Surfers Against Sewage https://www.sas.org.uk/ (https://www.sas.org.uk/) Surfers Against Sewage is one of the UK's leading ocean conservation and campaigning charities. It inspires, unites and empowers communities to take action to protect oceans, beaches, waves and wildlife. Its mission is simple: to Create Ocean Activists Everywhere. Its vision, Thriving Ocean, Thriving People, is about connecting all humans to the ocean and creating communities of people who want to make real change happen. The charity supports and empowers people to campaign together as the authentic voice of the ocean. The charity has been at the forefront of campaigning to stop plastic pollution for more than a decade, founding the Plastic Free Communities and Plastic Free Schools movement, and enabling and empowering over 100,000 active beach, river and street clean volunteers annually around the UK. Please support: like, share, comment, subscribe. Brand Master Flash is Jonny Prest. A brand strategist and director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He's passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious; snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable. Need brand support in your business? Hire me. Website | https://seedcreativity.co.uk/ (https://seedcreativity.co.uk/) Connect with Jonny: LinkedIn  | https://www.linkedin.com/in/jonprest/ (https://www.linkedin.com/in/jonprest/) Listen, Watch & Subscribe Instagram | https://www.instagram.com/jonnybrandmaster/ (https://www.instagram.com/jonnybrandmaster/) Twitter | https://twitter.com/brand_flash (https://twitter.com/brand_flash) Facebook |...

The world has changed - and continues to change. More than ever we need people, leaders, businesses and brands to help guide the way. To look for new ideas and to help create positive change. I am, like a lot of people, on a new journey; a journey to help others around me and focus on the important things. People, communities, wildlife and the environment. A few years ago I was inspired by a creative agency that seeks to serve organisations and charities that make positive change. Often these sorts of organisations need the most help so this agency - Nice and Serious - is making creative work the world needs.  I spoke with agency owner Tom Tapper, who is, along with his business partner, on a mission to help organisations that make positive change. We talked about purpose, creativity, and the most important problems the world is facing. Enjoy. Connect with Tom Tapper Website | https://niceandserious.com/ Instagram | https://www.instagram.com/niceandserious/ Twitter | https://twitter.com/niceandserious LinkedIn  |  https://www.linkedin.com/in/tomtapper/ Brand Master Flash is Jonny Prest. A brand strategist and director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He's passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious; snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable. Need brand support in your business? Hire me. Website | https://seedcreativity.co.uk/ (https://seedcreativity.co.uk/) Connect with Jonny: LinkedIn  | https://www.linkedin.com/in/jonprest/ (https://www.linkedin.com/in/jonprest/) Listen, Watch & Subscribe Instagram | https://www.instagram.com/jonnybrandmaster/ (https://www.instagram.com/jonnybrandmaster/) Twitter | https://twitter.com/brand_flash (https://twitter.com/brand_flash) Facebook | https://www.facebook.com/brandmasterflash/ (https://www.facebook.com/brandmasterflash/) YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ (https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ) Subscribe to the Brand Master Flash Podcast: Captivate FM | https://brand-master-flash.captivate.fm/ (https://brand-master-flash.captivate.fm/) Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600 (https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600) Spotify | https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU (https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU) Stitcher | https://www.stitcher.com/show/brand-master-flash (https://www.stitcher.com/show/brand-master-flash) Google Podcasts | https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw (https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw) Tune In | https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585 (https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585) Music Credits: YME FRESH https://soundcloud.com/user-445264460 (https://soundcloud.com/user-445264460) Big thanks to Jack Freestone (drums) and Lee Spreadbury (synths & keys) for the filthy beats and bass.

For the past 20 years I've been building a career in the creative industry. From studying art, graduating in design and then crafting my skills as graphic designer, I've always appreciated the marriage between art and design. Now, working as a brand strategist, I have even more appreciation for the role of crafted design and artistry in the branding process. An agency that is leading the way in creating beautiful and brilliant brands is DixonBaxi, a global brand and communications agency based in London. I recently caught up with founder and Creative Director Simon Dixon. Simon refers to himself and his partner Aporva as commercial artists as art is still within the fabric of their work. Although they use design systems and create functional designs that their clients use for their communications, they are changemakers in the industry, pushing boundaries in the world of branding and design. Connect with Simon Dixon Website | https://dixonbaxi.com/ Instagram | https://www.instagram.com/dixonbaxi/ Twitter | https://twitter.com/DixonBaxi LinkedIn  |  https://www.linkedin.com/in/simonsdixon/ Brand Master Flash is Jonny Prest. A freelance brand strategist and creativity director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He's passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious; snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable. Need brand support in your business? Hire me. Website | https://seedcreativity.co.uk/ (https://seedcreativity.co.uk/) Connect with Jonny: LinkedIn  | https://www.linkedin.com/in/jonprest/ (https://www.linkedin.com/in/jonprest/) Listen, Watch & Subscribe Instagram | https://www.instagram.com/jonnybrandmaster/ (https://www.instagram.com/jonnybrandmaster/) Twitter | https://twitter.com/brand_flash (https://twitter.com/brand_flash) Facebook | https://www.facebook.com/brandmasterflash/ (https://www.facebook.com/brandmasterflash/) YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ (https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ) Subscribe to the Brand Master Flash Podcast: Captivate FM | https://brand-master-flash.captivate.fm/ (https://brand-master-flash.captivate.fm/) Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600 (https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600) Spotify | https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU (https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU) Stitcher | https://www.stitcher.com/show/brand-master-flash (https://www.stitcher.com/show/brand-master-flash) Google Podcasts | https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw (https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw) Tune In | https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585 (https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585) Music Credits: YME FRESH https://soundcloud.com/user-445264460 (https://soundcloud.com/user-445264460) Big thanks to Jack Freestone (drums) and Lee Spreadbury (synths & keys) for the filthy beats and bass.

Making the move to creating your first bit of video content is a brave one. The first time I saw the red light staring back at me I was filled with dread and fear. 25 takes later I was still no closer to creating my first video for Brand Master Flash. But I persevered and now I create weekly videos, accumulating thousands of views across my channels. My content creates opportunities and I connect with people across the globe in a unique way that's unique and separates me out from my competition. After 16 years of business, it's the best thing I've ever done. I have to thank one man for giving me the courage and confidence: Mr Gavin Bell. I came across Gavin's content about 3 years ago and I was amazed, firstly, at how confident and knowledgeable he was at such a young age, and, secondly, at his magnetic style and manner. Gavin is always on the cusp of new marketing techniques, platforms, media and technology. He creates interesting, relevant and engaging content that is repurposed across all his platforms. From podcasts to blogs, and videos to tweets, Gavin is fast becoming a master of marketing and is undoubtedly one of best in the country. I caught up with Gav to find out what drives him to be a leader in his field, how he developed his personal brand and why he's now building an agency. Enjoy. Connect with Gavin: Website | https://weareyatter.com/about/ (https://weareyatter.com) Twitter | https://twitter.com/MrGavinBell?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (https://twitter.com/MrGavinBell?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) LinkedIn  |  https://www.linkedin.com/in/mrgavinbell/?originalSubdomain=uk (https://www.linkedin.com/in/mrgavinbell/?originalSubdomain=uk) YouTube |  https://www.youtube.com/channel/UCYwX0DRfD06rx1E9iNa7fFw (https://www.youtube.com/channel/UCYwX0DRfD06rx1E9iNa7fFw) Facebook | https://www.facebook.com/MrGavinBell/ (https://www.facebook.com/MrGavinBell/) Instagram | https://www.instagram.com/mrgavinbell/?hl=en (https://www.instagram.com/mrgavinbell/?hl=en) Brand Master Flash is Jonny Prest. A freelance brand strategist and creative director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He's passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious, snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable. Need brand support in your business? Hire me. Website | https://seedcreativity.co.uk/ (https://seedcreativity.co.uk/) Connect with Jonny: LinkedIn  | https://www.linkedin.com/in/jonprest/ (https://www.linkedin.com/in/jonprest/) Listen, Watch & Subscribe Instagram | https://www.instagram.com/jonnybrandmaster/ (https://www.instagram.com/jonnybrandmaster/) Twitter | https://twitter.com/brand_flash (https://twitter.com/brand_flash) Facebook | https://www.facebook.com/brandmasterflash/ (https://www.facebook.com/brandmasterflash/) YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ (https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ) Subscribe to the Brand Master Flash Podcast: Captivate FM | https://brand-master-flash.captivate.fm/ (https://brand-master-flash.captivate.fm/) Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600 (https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600) Spotify | https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU (https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU) Stitcher | https://www.stitcher.com/show/brand-master-flash (https://www.stitcher.com/show/brand-master-flash) Google Podcasts | https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw...

As we come out of lockdown, is it business as usual? Stop! It's time to regroup, rethink and revisit our brand. Here are 5 reasons to brand strategise after a global pandemic: Reconnect with you team  Understand what your customers need Create a big picture strategic plan Create new and exciting ideas Align everyone onto your new path “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”  – Abraham Lincoln Planning is everything. The time now is to focus on brand building. Creating solid foundations will drive the business forward. Need support? Get in touch. Music Credits:  YME FRESH https://soundcloud.com/user-445264460 (https://soundcloud.com/user-445264460) Big thanks to Jack Freestone (drums) and Lee Spreadbury (synths & keys) for the filthy beats and bass. Brand Master Flash is Jonny Prest. A freelance brand strategist and creativity director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He's passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious; snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable. Need brand support in your business? Hire me. Website | https://seedcreativity.co.uk/ (https://seedcreativity.co.uk/) Connect with Jonny: LinkedIn  | https://www.linkedin.com/in/jonprest/ (https://www.linkedin.com/in/jonprest/) Listen, Watch & Subscribe Instagram | https://www.instagram.com/jonnybrandmaster/ (https://www.instagram.com/jonnybrandmaster/) Twitter | https://twitter.com/brand_flash (https://twitter.com/brand_flash) Facebook | https://www.facebook.com/brandmasterflash/ (https://www.facebook.com/brandmasterflash/) YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ (https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ) Subscribe to the Brand Master Flash Podcast: Captivate FM | https://brand-master-flash.captivate.fm/ (https://brand-master-flash.captivate.fm/) Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600 (https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600) Spotify | https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU (https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU) Stitcher | https://www.stitcher.com/show/brand-master-flash (https://www.stitcher.com/show/brand-master-flash) Google Podcasts | https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw (https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw) Tune In | https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585 (https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585)

For the past 18 years I've worked in marketing. I come from a creative / design background which evolved into media and film, and now I work in brand and business strategy. The main thing that keeps me interested in marketing is that it's constantly evolving. Technology, media and, ultimately, the way consumers behave. But marketing is so much more than communications. It's the foundation of everything that we do in business. It's the research into our customer base, it's how we define and develop our products, it's how we build our teams. It's considered the ears, eyes and voice of the organisation. The reason why I find marketing so interesting is that it is the balance between psychometrics, creativity, business, and technology. In a nutshell, it's the nuance between science, emotions and magic. To detangle the alchemy, I was introduced to Kenda McDonald and her book, Hack the Buyer Brain. This book is a marketing and sales gamechanger! I'm hooked. So I wanted to talk to the author herself. We spoke about people, behavior and, most interestingly, the importance of brand building with the customer journey. Enjoy. Connect with Kenda Website | https://www.automationninjas.com/ (https://www.automationninjas.com/) Buy the book | https://www.automationninjas.com/hack-the-buyer-brain/ (https://www.automationninjas.com/hack-the-buyer-brain/) Facebook | https://www.facebook.com/AutomationNinjas (https://www.facebook.com/AutomationNinjas) Instagram | https://www.instagram.com/automationninjas/ (https://www.instagram.com/automationninjas/) Twitter | https://twitter.com/AutomatioNinjas (https://twitter.com/AutomatioNinjas) Brand Master Flash is Jonny Prest. A freelance brand strategist and creative director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He's passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious, snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable. Need brand support in your business? Hire me. Website | https://seedcreativity.co.uk/ (https://seedcreativity.co.uk/) Connect with Jonny: LinkedIn  | https://www.linkedin.com/in/jonprest/ (https://www.linkedin.com/in/jonprest/) Listen, Watch & Subscribe Instagram | https://www.instagram.com/jonnybrandmaster/ (https://www.instagram.com/jonnybrandmaster/) Twitter | https://twitter.com/brand_flash (https://twitter.com/brand_flash) Facebook | https://www.facebook.com/brandmasterflash/ (https://www.facebook.com/brandmasterflash/) YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ (https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ) Subscribe to the Brand Master Flash Podcast: Captivate FM | https://brand-master-flash.captivate.fm/ (https://brand-master-flash.captivate.fm/) Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600 (https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600) Spotify | https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU (https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU) Stitcher | https://www.stitcher.com/show/brand-master-flash (https://www.stitcher.com/show/brand-master-flash) Google Podcasts | https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw (https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw) Tune In | https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585 (https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585) Big thanks to Jack Freestone (drums) and Lee Spreadbury (synths & keys) for the filthy beats and bass.

About 2 years ago, on Instagram, I came across one of the biggest, in-yer-face, colourful characters I have ever had the pleasure to stumble upon. I was shocked by his tenacity, realness, and overall ‘I don't give a shit' attitude. It's the one and only Mr Brad Burton. Brad is the founder of 4Networking, the UK's largest business network and the author of four of the highest-rated business books on Amazon. Brad has built his personal brand (although he doesn't call it that) and the brands of his businesses. At his foundations he is true to his vision, purpose and philosophy and protects them fiercely. As with most businesses in the UK over the past 12 months, Brad has had to make some big decisions and lead his organisations from the front. I caught up with Brad early April 2021 to chat about all things positivity, networking, crossing lava barefoot and working for what truly matters. Enjoy the show. Connect with Brad Website | https://www.networkcentral.biz/ (https://www.networkcentral.biz/) Facebook | https://www.facebook.com/groups/4NChat (https://www.facebook.com/groups/4NChat) Instagram | https://www.instagram.com/bradburton/?hl=en (https://www.instagram.com/bradburton/?hl=en) Twitter | https://twitter.com/BradBurton?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (https://twitter.com/BradBurton?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor) Brand Master Flash is Jonny Prest. A freelance brand strategist and creative director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He's passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious; snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable. Need brand support in your business? Hire me. Website | https://seedcreativity.co.uk/ (https://seedcreativity.co.uk/) Connect with Jonny: LinkedIn  | https://www.linkedin.com/in/jonprest/ (https://www.linkedin.com/in/jonprest/) Listen, Watch & SubscribeInstagram | https://www.instagram.com/jonnybrandmaster/ (https://www.instagram.com/jonnybrandmaster/) Twitter | https://twitter.com/brand_flash (https://twitter.com/brand_flash) Facebook | https://www.facebook.com/brandmasterflash/ (https://www.facebook.com/brandmasterflash/) YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ (https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ) Subscribe to the Brand Master Flash Podcast: Captivate FM | https://brand-master-flash.captivate.fm/ (https://brand-master-flash.captivate.fm/) Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600 (https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600) Spotify | https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU (https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU) Stitcher | https://www.stitcher.com/show/brand-master-flash (https://www.stitcher.com/show/brand-master-flash) Google Podcasts | https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw (https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw) Tune In | https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585 (https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585) Big thanks to Jack Freestone (drums) and Lee Spreadbury (synths / keys) for the filthy beats and bass.

Audio Interview from my Instagram live show- Brand Chat with Victoria Taylor. Talking all things customer and people experience. Find out more about Victoria and her work here- https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazRNMFBtNHZQOXdJTG44NVFrejI1YURtLXZHZ3xBQ3Jtc0trZTUtekVHMDVOTU80ZDNiT2VZbTNKSWU3NGdudmE1V2lwdGVYSWhGbjIzVGpheHQzTERYNHpoZjRIY2pENGNFVFRTNWExX09pUzl2NkU3S19pZjBrclRlRnRoWFM3a2wxckZOODNMbFA5SS1ldVZCUQ&q=https%3A%2F%2Fwww.victoriatayl.uk%2F (https://www.victoriatayl.uk/)

This month hits the 10-year milestone of my company Seed. It's been an absolute rollercoaster ride and I feel blessed to have had such an amazing experience. I've met some amazing people and shared incredible times. I've put together 10 important lessons that I've learnt over the decade, throughout the highs and the lows. Hopefully this will help and guide you in your business or journey. Enjoy!

Work in marketing or communications? Ask yourself two questions: 1. Is our brand visible to the outside world? 2. Does our message vibrate? If not, then it's time to challenge old ways of thinking. Your continuous drive for excellence and growth has a story. Tell it. The ups and downs. Talk to your people. Get your best minds together and go back to basics. Have some fun. Create some fresh communications that get people looking (and hopefully thinking). Here's my step-by-step guide to find out how we can be much more effective in connecting with our audiences and building our community. Exercise these meaningful questions with a diverse group of thinkers and you are on your way to discover the magic. Enjoy.

Well, 2021, that escalated quickly. Pick yourself up, dust yourself off and let's think brand. Time for a check-in and to make sure we have our house in order. Are you looking to strengthen the foundation of your brand, build a team of world-class talent and generate more income? Or is there some fixing to be done?I've broken down a 6-part check sheet with meaningful questions to run off your own DIY brand audit. Time to think agility and human-centricity. Facilitate new ideas and directions. Time for some soul searching.Designed for freelancers or leadership teams. Enjoy!

Just before Christmas I continued my ongoing research into 'how to create a profitable website'. This time it's all about traffic. I caught up with Sarah McDowell to discuss all things SEO (Search Engine Optimisation). Sarah is currently the SEO content executive at Holland & Barrett and co-host of the popular SEO podcast SEO SAS. With this experience she is quickly becoming a key figure in the SEO community, allowing her to interview some of the leading players in the digital marketing arena. We chat about all things SEO: What's hot in 2021, how B2B companies should be growing their websites and online traffic; and what the best tools are to use for success. Enjoy! For more information about Sarah check out her LinkedIn - https://www.linkedin.com/in/sarahmcduk/ (https://www.linkedin.com/in/sarahmcduk/) Check out the SEO SAS podcast here - https://seo-sas-podcast.captivate.fm/ (https://seo-sas-podcast.captivate.fm/) And have a listen of her new podcast 'The Lipsticks' here - https://the-lipsticks-podcast.captivate.fm/ (https://the-lipsticks-podcast.captivate.fm/)

You're on a mission to create more revenue from your website, but it's a perplexing task if you're not a web wizard. It looks good, it works fine and your copy says everything you want to say - but your website visitors are dropping off before they buy. Most marketers, sales managers and business owners are unsure how to improve design, functionality, technology, processes and pipeline generation to actually turn visits into cash. Enter: Robert Deans. Robert's a conversion specialist here in the UK, with bags of experience and a breadth of knowledge in making websites profitable. Get a load of Robert's insights into the art of converting, and building a money-making website. Enjoy! Check out Robert Deans website here- https://robertdeans.co.uk/ Website page in conversation here- https://seedcreativity.co.uk/portfolio-page/saas-animated-video/

Checking in with our colleagues, friends and loved ones is more important now than ever. So many of us are living in our little bubbles, just keeping our heads down and trying to get through the current pressures and problems. It's harder to spot the mental struggles of our peers while we're all more isolated. Just check in: at the start of meetings, in a text, over the phone - that little 'how are you feeling?' could mean more than you realise. https://www.youtube.com/results?search_query=%23WorldMentalHealthDay (#WorldMentalHealthDay)

Profit is -- and will always be - a driving force of any business. But have you considered how powerful purpose can be, not only for your soul but for the bottom line? Purposeful brands have the potential to make more money as well as make a positive difference for their team, their customers and the world around them.

Firstly, total respect for making it through uni during this crazy time - I tip my hat to you. Now what? Yes, it's time to start your creative career. The days of sending your CV to every agency on the planet is outdated and ineffective. You need to get personal. Focus on your portfolio and connect with companies that mirror your values and value your work. Here are 5 tips to give you an advantage and fast-track those opportunities. Good luck! Ikigai- https://medium.com/thrive-global/ikigai-the-japanese-secret-to-a-long-and-happy-life-might-just-help-you-live-a-more-fulfilling-9871d01992b7 (https://medium.com/thrive-global/ikigai-the-japanese-secret-to-a-long-and-happy-life-might-just-help-you-live-a-more-fulfilling-9871d01992b7)

It's been a tough old 6 months and like everyone else i've been adjusting with the new norm. I've been keeping my head down and here are 5 things i've learned through COVID.

In most businesses we have a process and system for everything. But do we have a creative process? Be more customer-centric and use creativity and design thinking to solve problems, innovate, create new products and solve complicated problems. In this episode I will run through my creative process from brief to delivery. Enjoy!

Calling all tech marketers and leaders. Product-led, feature-driven, jargon overload marketing is a no-no. It's time to simplify the message and deploy your marketing content in a new way. Thought about using animated explainers? Well, if not, this episode is for you. Enjoy.

Every business encounters challenges, barriers and issues on a daily basis, but what do we do to overcome them? This episode dives into idea generation and a winning process that works every time. Build a team, get your Post-it notes out and let's get creative. Time to become an idea-generating machine!

I caught up with my good pal Tim to chat all things Covid-19. Some awesome take-aways from this 67 minute chin wag. The rise of facilitation, design-thinking, innovation and getting rid of the gubbins. Put the kettle on and get some bickies cus this is a cracker.

I caught up with Paul Ince from Likemind media and MarketEd Live to chat about all things COVID-19 and its effect on our personal lives, our children and businesses. Lots of nuggets in here if you work in marketing and some sound advice from someone with bags of knowledge. Enjoy.

Money doesn't have to be the root of all evil. It should be an honest, simple transaction between two parties. Tyrants, hustlers and scrimpers: why do we fear the M word so much? In this episode I discuss all things cash and, most importantly, how to get paid (the full amount) on time. Enjoy.

Relationships not dictatorships. Have you ever worked with a client (or agency) that treats you like shit? Being talked down to, made to feel inferior or even bullied. Few tips and strategies to prevent a servant master relationship or how to ditch that douche!

Managed to go for a run and record a quick piece of content. Week 1 of the lockdown and it's Family first. Buying food, clearing out sheds and staying in touch with clients. Rock n roll baby. Trying to document thoughts, feelings and this crazy time.

Ignoring emails, missing deadlines and going AWOL. This show talks about communication and why it's the biggest culprit to project break downs. Time to get your head out of the sand and communicate the ass out of a working relationship. Enjoy!

So as we start this rollercoaster that is the COVID-19 pandemic outbreak, I catch up with Rob Watson from Decentered Media to discuss how it is effecting us personally, our communities and city and what is happening socially, politically and environmentally. I believe it's important to document this historic, disruptive and lethal time. I will aim to speak to as many people possible to try and get to grips with what's happening and try and start to plan out what our future will look like. The Journey is real.

"Could you make that bit green? No, that's too green, could you change it to a green that's a little less... green?" Do you ever get the feeling that a project will never end and that you'll be working on amends until the day you die? It is resolvable: I'll explain how to structure a project to reduce amends, improving the client relationship and the outcome of your work.

Can you make the logo bigger? Can you make it pop? I've shown it to my grandma and she doesn't like it....Fiiiggghhhtt!!!!!! Creativity and relationships form the foundation of any great brand reputation but how do we resolve or avoid confrontation and conflict. In this episode I will be discussing creative differences and solutions to stop having a big ol'punch up. Enjoy. Thanks to Yrral on the edit. Big shout out to Emergy 8, Tagged and The Passion HiFi for the tunes.

As business owners, leaders, marketers or creative entrepreneurs we may already know about positioning... or do we? The first bite is the eye so make sure you get your brand image on the money. Shoddy looking brands get pushed aside. Sharp looking brands eat first. Time to supercharge your BIP. Big shout out to Yrral on the edit and motion graphics. Thanks to Le Gang, Emergy 8 and The Passion Hi-Fi for the tunes.

This is my first show. It's all about me. Enjoy! Thanks to Le Gang for the tunes- https://soundcloud.com/thisislegang (https://soundcloud.com/thisislegang)