Podcasts about website cro

ohn and Kasim explore the best practices for optimizing your website's conversion rate through effective quality assurance and issue diagnosis. They cover internal and external quality assurance and why analyzing your top competitors is crucial to gain insights into improving your site's performance. Additionally, they discuss the tools we use to diagnose issues such as slow load times, broken links, and other technical errors, so you can keep your site running smoothly and effectively. By implementing these tips and strategies, not only will you improve your website's CRO, but you'll also boost your sales and campaigns. Whether you're a beginner or a pro, this video has everything you need to achieve your goals.PS:This video was taken from eCommerce Masterclass, an 8-day masterclass designed to help eCommerce business owners set up, run, and manage Google Ads campaigns.Kasim and John look different? That's because it was filmed in 2021! The concepts taught, however, remain the same ;)eCommerce masterclass has sunsetted, but if you're interested in getting the most comprehensive training in Google Ads, check out https://sol8.com/paid-traffic-mastery/ Related videos:Website CRO Best Practices series: • Website CRO Best ... ✅ CRO Checklist | Website CRO Best Practices Part 2: • ✅ CRO Checklist |...

ohn and Kasim share our CRO checklist to help you further optimize your website for conversions. Implementing these CRO checklist items can improve your website's conversion rate and drive more leads, sales, and revenue.This is part 2 of our series on Website CRO Best Practices. If you haven't watched part 1 yet, check it out here: •

Kasim and John share the non-negotiables, THE BIG 3, when it comes to website CRO.Are you looking to convert more of your website visitors into customers or leads? With website Conversion Rate Optimization (CRO), you can achieve that goal. CRO is the process of improving elements on your website in order to increase conversions. From landing pages and calls-to-action, to design and content, there are plenty of ways to maximize your CRO efforts. In this series called Website CRO Best Practices, Kasim and John start with the non-negotiables when it comes to website CRO. These three non-negotiables, THE BIG 3, can be initial indicators of success. So much so that Solutions 8 won't even work with clients who disregard them; they're that important!0:00 Intro0:16 Website CRO Best Practices: THE BIG THREE0:30 Website issues & errors1:33 Website speed2:57 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/4:43 Mobile engagementAre you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads.

**This episode is brought to you by MuteSix and Yotpo**   “To help brands and small businesses grow” that's the mission of Carro. In part 2, David Perry, Founder and CEO of Carro, posits that in a way, brands are influencers, and influencers are brands. David has a background in engineering and the video gaming industry. He believes that there's room for innovation in every industry. To him, the business world is filled with friction. He mentions their cross-brand bundling offering that helps make a bundle of products from different brands. Later, he also mentions that PayPal is an investor and why companies like PayPal invest: Carro is helping businesses grow. Brands can apply to Carro as a supplier as well as a retailer. He discusses: * Cross brand bundling * What made him stop and think * Room for innovation * Business friction * Investors and commerce enablement * Betting on Shopify * How to get started with Carro * Supporting customers * Words of wisdom Join Ramon Vela and David Perry as they break down the inside story on The Story of a Brand. For more on Carro, Visit: https://getcarro.com/  Subscribe and Listen to the podcast on all major apps. Just search for” “The Story of a Brand” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand  * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I'm sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand  And turn your one-time shoppers into lifelong brand lovers.

**This episode is brought to you by MuteSix and Yotpo**   “Sell more together,” that's the tagline as well as the idea behind Carro. In part 1, we have David Perry, Founder and CEO of Carro, a brand that helps other brands build out their offering. David is originally from Northern Ireland. He explains that collaboration between brands and between brands and influencers leads to more traffic and attention. According to him, influencers make the mistake of not reading the marketplace. He advises that they must own their stores, customers and build their collection. Carro is a company that fulfills the needs of the actual shoppers. To Carro, influencers should be considered a retailer who sells products. He also believes that influencers and brands can be tastemakers in their markets. In part 1, he discusses: * Gratefulness * Overview of the brand * Who's an influencer 2.0 * How Carro technology works * Collaboration, curating, and marketplace * Affiliate links these days * Tastemaker influencers Join Ramon Vela and David Perry as they break down the inside story on The Story of a Brand. For more on Carro, Visit: https://getcarro.com/  Subscribe and Listen to the podcast on all major apps. Just search for” “The Story of a Brand” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand  * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I'm sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand  And turn your one-time shoppers into lifelong brand lovers.

**This episode is brought to you by MuteSix, and Yotpo**   “The most powerful thing you can do is maintain a healthy diet” that's what Laurence recommends. In part 1, we have Laurence Girard, Founder & CEO of Fruit Street, a developer of digital diabetes prevention and weight loss programs. During a college internship at a healthcare facility, Laurence had an intense experience with an overweight diabetic patient who passed away. This experience led him to Fruit Street. Fruit Street's program is designed to help people with pre-diabetes avoid developing type two diabetes. According to Laurence, approximately 88 million American adults—more than 1 in 3—have prediabetes. Of those with prediabetes, more than 84% don't know they have it. That's why he advises taking their risk quiz and then a blood test along with a hemoglobin A1C test. There's a need to raise awareness amongst the public and physicians. He discusses: * Gratefulness * Overview of the company * How to identify pre-diabetes * Challenges around pre-diabetes * His motivation behind the brand * Impact of diet & lifestyle * Dean Ornish's books * What's different about Fruit Street * Being CDC endorsed Join Ramon Vela and Laurence Girard as they break down the inside story on The Story of a Brand. For more on Fruit Street, visit: https://fruitstreet.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I'm sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand  And turn your one-time shoppers into lifelong brand lovers.

**This episode is brought to you by MuteSix, and Yotpo**   It's easier to continue when you have conviction around a social goal, says Laurence. In part 2, Laurence Girard, Founder & CEO of Fruit Street, talks about his conviction in scientific concepts and desire to pursue the business through its various iterations. According to him, sometimes, when a business fails, it's not the team or the product or you, but instead, it's the timing that matters in business. Laurence then speaks about their program where they offer 26 classes that cover different topics such as diet, sleep, cooking, bad food choices, etc. He remarks that their program is more like a lifestyle improvement program. Fruit Street relies on 3 different channels: the employer's health plan, consumers, and treating patients in the physician network. He talked about: * What kept him going * Timing matters too * How to get started with Fruit Street * Their 3 different channels * Lifestyle improvement program * Joining the program Join Ramon Vela and Laurence Girard as they break down the inside story on The Story of a Brand. For more on Fruit Street, visit: https://fruitstreet.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I'm sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand  And turn your one-time shoppers into lifelong brand lovers.

**This episode is brought to you by MuteSix and Sendlane**   “We support small-batch artisans, local businesses, and a sustainable economy,” that's what makes Bestowe Gifting unique. In part 1, we have Catherine Weis, Founder of Bestowe Gifting, a high-end curated gifting brand that makes gifting effortless. Catherine had a background in graphic design. She had been in marketing and e-commerce for over 20 years. She was always a content creator who loved helping others. That's why ten years ago, she started a blog along with her friends to support local artisans. Later, the blog's success led her to launch her brand, Bestowe Gifting. She offers customized gifting for individuals and businesses. She discusses: * Gratefulness * Who is Bestowe Gifting * What motivated her * Her background and blog * Her passion for creating * The rabbit hole of her business * Putting together a gifting box * Shift during the pandemic * Their criteria for choosing Artisans Join Ramon Vela and Catherine Weis as they break down the inside story on The Story of a Brand. For more on Bestowe Gifting, visit: https://bestowegifting.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by Sendlane. If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that? They over-invest in paid acquisition and under-invest in retention. Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships. Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more. Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again. Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story

**This episode is brought to you by MuteSix and Sendlane**   “Giving gifts is important” that's the reminder from Bestowe Gifting to people and corporations. In part 2, Catherine Weis, Founder of Bestowe Gifting, says that giving gifts reminds people that someone is looking out for them. Since her childhood, Catherine has been into artisanship. According to her, Artisans gravitate towards visual mediums like Pinterest and Instagram, so they also have a featured artisan page on their site.  She partners with event planners and companies like Forbes, Google, Netflix, and others. They provide gifting services for baby showers, weddings, homes, holidays, wellness, thank you's, and employees. She discusses: * Traits she looks for in Artisans * What artisans gravitate towards * Their artisan page * Their custom gifting service * Partnership with event planners * Bestowe Gifting's collection * Being sustainable Join Ramon Vela and Catherine Weis as they break down the inside story on The Story of a Brand. For more on Bestowe Gifting, visit: https://bestowegifting.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is also brought to you by Sendlane. If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that? They over-invest in paid acquisition and under-invest in retention. Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships. Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more. Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again. Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

**This episode is brought to you by MuteSix, and Ordergroove**   “Happiness is within you,” that's a life lesson Dinesh has learned. In part 1, we have Dinesh Tadepalli, Co-Founder of incrEDIBLE eats, a brand on a mission to reduce and replace single-use plastic cutlery with edible cutlery. Dinesh came to the US in 2007 to do a master's in electrical engineering at the University of Southern California. After visiting an ice cream shop, Dinesh was appalled when he noticed a trash can container filled with plastic spoons used once and thrown away. This was when he decided to study alternatives for plastic, and he soon came across edible spoons. His passion and concern for people and the planet grew seeds of entrepreneurship in his mind, and he decided to launch incrEdible Eats. His brand makes edible cutlery that is natural and GMO-free. It can stay up to 30 minutes in a hot soup or cold dessert. He talked about: * Gratefulness * Overview of the company * His background * His light bulb moment * How we intake microplastics * Compostable cutlery cycle * Machinery for edible cutlery * Challenges besides technology * 3 C's of a product Join Ramon Vela and Dinesh Tadepalli as they break down the inside story on The Story of a Brand. For more on incrEDIBLE Eats, visit: https://incrediblespoon.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is brought to you by Ordergroove. It's time to let your customers enjoy the products they love without the friction of reordering... That's why innovative brands like Peet's Coffee and Il Makiage rely on Ordergroove's subscription solution to build long-lasting relationships that drive recurring revenue. From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story. Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/ 

**This episode is brought to you by MuteSix, and Ordergroove**   “We have to be the change that we want to see,” says Dinesh. In part 2, Dinesh Tadepalli, Co-Founder of incrEDIBLE Eats, remarks on the value of happiness instead of valuing success. He mentions that he does not fear failure because he enjoys his journey. It is the passion that keeps him going and not the money. Dinesh then tells of his trick of diverting his fears when he thinks about spending money in place of making money. Dinesh doesn't believe in the concept of quick sales or quick money. According to him, steady growth is a perfect fit if you have long-term goals. His brand also has a goal of replacing 100 million cutlery by 2050. He discussed: * Happiness and success * Fear of failure * His indirect help * Making product gluten-free * The vicious cycle between company and people * Their products * Introducing Sporks * Partnerships * The Brand's goal Join Ramon Vela and Dinesh Tadepalli as they break down the inside story on The Story of a Brand. For more on incrEDIBLE eats, visit: https://incrediblespoon.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is brought to you by Ordergroove. It's time to let your customers enjoy the products they love without the friction of reordering... That's why innovative brands like Peet's Coffee and Il Makiage rely on Ordergroove's subscription solution to build long-lasting relationships that drive recurring revenue. From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story. Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/

**This episode is brought to you by MuteSix and Yotpo**   “To be the smartest money that a founder could get” that's an Uncapped goal. In part 2, Asher Ismail, Co-Founder of Uncapped, mentions that they look for the right data and story on a brand. Uncapped is a perfect fit if a company has 10K sales per month and has been around for six months. The brand works in many categories, focusing on e-commerce fashion brands. Asher gave the example of a brand called Hunter & Gather, which reached new heights with the right funding. According to him, the pandemic has accelerated e-commerce penetration and the shifting buying habits among consumers. It has become easier to open an e-commerce shop, but it's challenging to find a unique space in the market. He talked about: * What customers can expect * Uncapped revenue & category criteria * Hunter and gather case study * Where they work * New trends * Fundraising preparation Join Ramon Vela and Asher Ismail as they break down the inside story on The Story of a Brand. For more on Uncapped, Visit: https://www.weareuncapped.com/  Subscribe and Listen to the podcast on all major apps. Just search for” “The Story of a Brand” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand  * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I'm sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand  And turn your one-time shoppers into lifelong brand lovers.

**This episode is brought to you by MuteSix, and Sendlane**   Something for everybody - that's the ambition of Waterdrop. In part 2, Martin Donald Murray, Founder and CEO of Waterdrop, talks about raising money. According to Martin, it's essential to be careful while spending marketing money when you are short on budget. He believes there's always more than one way of doing things. The brand's core products include micro drinks extracted from fruits and plants. Their products have no sugar, have great ingredients, and are a great way to drink more water. They are not a supplement but use the benefits of fruit instead. Waterdrop is trying to broaden its product portfolio to cater to a broader audience. The company will continue to launch in the states, bigger cities and venture into new technology. He talked about: * How he did the funding * Values that Waterdrop had * Waterdrop products and development * Benefits of Waterdrop * Who is their primary customer * Upcoming plans Join Ramon Vela, and Martin Donald Murray as they break down the inside story on The Story of a Brand. For more on Waterdrop, visit: https://www.waterdrop.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is also brought to you by Sendlane. If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that? They over-invest in paid acquisition and under-invest in retention. Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships. Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more. Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again. Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

**This episode is brought to you by MuteSix, and Sendlane**   “Change the way we consume beverages” that's the Waterdrop mission. In part 1, we have Martin Donald Murray, Founder and CEO of Waterdrop, a Vienna-based beverage company. Martin believes drinking more water and refraining from buying bottled drinks is the simplest way to a healthy life. He had always found the beverage industry compelling. But what drove him to quit his management consulting career: changing the way consumers consume and purchase beverages. Martin began working on Waterdrop around 2016 after he completed his MBA in Singapore. According to him, an entrepreneur should be rational and not be bothered by what other people think. In his opinion, it's better to make an amazing product and be proud of it. In the first part, he talked about: * Gratefulness * Overview of the company * His background and motivation for the brand * Production timeline * Conviction for business * Customer feedback Join Ramon Vela, and Martin Donald Murray as they break down the inside story on The Story of a Brand. For more on Waterdrop, visit: https://www.waterdrop.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is also brought to you by Sendlane. If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that? They over-invest in paid acquisition and under-invest in retention. Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships. Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more. Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again. Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

**This episode is brought to you by MuteSix, and Yotpo**   “To help women find confidence in their true selves,” that's the mission behind Auralie. In part 1, we have Tessa Jennifer, Founder of Auralie, a multi-brand retailer. Tessa worked in fast fashion but soon realized the harm that fast fashion had on the environment and other areas. According to her, most people don't understand what damage is caused by fast fashion. So Tessa launched a platform where women can choose clothing from slow fashion brands. She carefully chooses brands. Tessa checks the source, quality, and treatment of employees of the brands she carries before deciding to carry them. She is inclined to support women-owned brands. She discusses: * Gratefulness * Overview of the brand * Fast fashion and slow fashion * Lack of knowledge * Her criteria for brands Join Ramon Vela and Tessa Jennifer as they break down the inside story on The Story of a Brand. For more on Auralie, visit: https://auraliestudio.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I'm sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand  And turn your one-time shoppers into lifelong brand lovers.

**This episode is brought to you by MuteSix and Yotpo**   “Fast, flexible funding to e-commerce businesses” that's what Uncapped provides. In part 1, Asher Ismail, Co-Founder of Uncapped, a revenue-based finance provider. Asher has a background in startups. This gave him first-hand experience of startups' challenges with business funding. Uncapped is founder-friendly and doesn't think founders should give up equity to fund their growth. Their service is not just fast but fair and transparent. Currently, Uncapped is available in 22 countries around the world. They provide equity and interest-free investments from 10K up to 5 million. According to him, real success as an entrepreneur is building a profitable business. As an exercise, he advises entrepreneurs to think about how they would grow their business without money. He talked about: * Gratefulness * Overview of the brand * His experience with funding * Advice for entrepreneurs raising money * His first business * Being entrepreneurial Join Ramon Vela and Asher Ismail as they break down the inside story on The Story of a Brand. For more on Uncapped, Visit: https://www.weareuncapped.com/  Subscribe and Listen to the podcast on all major apps. Just search for” “The Story of a Brand” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand  * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I'm sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand  And turn your one-time shoppers into lifelong brand lovers.

**This episode is brought to you by MuteSix, and Yotpo**   “Curate what people want” that's the Auralie goal. In part 2, Tessa Jennifer, Founder of Aurelie tells you can never be 100% sure in her job but learning from mistakes makes you better. She studies brands and picks individual styles beforehand. Tessa shares stories about customers who come to them not just because of clothes but also their values. Auralie's blog also features creative people in the industry. She suggests going to the new arrivals section of their website for fresh styles. They also have a list of designers and best-selling collections for every week. Auralie started with clothing and jewelry. Right now, they are expanding to shoes, too. Being on social channels like Instagram and Pinterest helped them reach more customers. Here she talked about: * How she chooses cloth pieces * Auralie's values * Building a community * Opportunity to expand * How she got the word out at the start Join Ramon Vela and Tessa Jennifer as they break down the inside story on The Story of a Brand. For more on Auralie, visit: https://auraliestudio.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I'm sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand  And turn your one-time shoppers into lifelong brand lovers.

**This episode is brought to you by MuteSix, CartText, and Ordergroove**   “Respiratory protection that is safe, effective, reusable, and tough” that's what OCTO creates. In part 1, we have Natasha Duwin and Tobias Franoszek, Co-Founders and Co-CEOs of OCTO, a safety device brand. Both Natasha and Tobias had experience starting, building, and selling companies in the software space. They saw an opportunity for OCTO respiratory masks (ORM) after coming across the government's initiative for the SARS outbreak. They initially planned to launch their first product in 2020, but the pandemic pushed their product prototype timeline to 2021. Undeterred, they found a way to manufacture masks themselves. OCTO gives a significant discount to frontline workers, janitors, delivery drivers, and many more. OCTO Respiratory Mask's reuse aspect makes them different from other brands. They discussed: * Gratefulness * Overview of the brand * Their background * Why OCTO * Feedback during pandemic * Supply chain issues * Similarities to Software Development * Lessons learned Join Ramon Vela, Natasha Duwin, and Tobias Franoszek as they break down the inside story on The Story of a Brand. For more on OCTO, visit: https://octosafety.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is brought to you by Ordergroove. It's time to let your customers enjoy the products they love without the friction of reordering... That's why innovative brands like Peet's Coffee and Il Makiage rely on Ordergroove's subscription solution to build long-lasting relationships that drive recurring revenue. From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story. Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/  * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/ 

**This episode is brought to you by MuteSix, CartText, and Ordergroove**   “Truly a GameChanger,” says Natasha about their newest product. In part 2, Natasha Duwin and Tobias Franoszek, Co-Founders and CEO of OCTO, tell us that safety, effectiveness, and reusability are the main focus areas for OCTO. According to Natasha, a fundamentally good mask will be necessary for everybody into the foreseeable future. With current masks, people face difficulty breathing, communicating, and many more problems. Therefore, having a mask that addresses these problems and can be worn daily will be essential. They mention their latest product innovation called Halo is extremely comfortable, weightless, and necessary in the coming times. They talked about: * What's unique about OCTO * Issues their products solve * Thoughts on the need for better masks * Masks for athletic activities * Where to find OCTO * Product innovation Join Ramon Vela, Natasha Duwin, and Tobias Franoszek as they break down the inside story on The Story of a Brand. For more on OCTO, visit: https://octosafety.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is brought to you by Ordergroove. It's time to let your customers enjoy the products they love without the friction of reordering... That's why innovative brands like Peet's Coffee and Il Makiage rely on Ordergroove's subscription solution to build long-lasting relationships that drive recurring revenue. From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story. Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/  * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/ 

**This episode is brought to you by MuteSix, Yotpo, and Ordergroove**   “Democratizing music education” that's the mission of TrueFire Studios. In part 1, we have Owen Grover, CEO of TrueFire Studios, an alliance of the world's leading online music education companies. Owen has been focused on the intersection of music and technology for over 20 years. Today, TrueFire Studios makes it convenient for students, musicians/educators, and their partners in the musical instruments and manufacturing space. They provide anytime, anywhere, and affordable access to music education. He discusses: * Gratefulness * Overview of the brand * Music and the self-actualization business * Helping musicians monetize * Convenience wins * Their four platforms and portfolio Join Ramon Vela and Owen Grover as they break down the inside story on The Story of a Brand. For more on TrueFire Studios, visit: https://www.truefirestudios.com/brands  Only for our listeners: STORY50 for 50% off your first purchase at TrueFire.com Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I'm sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand  And turn your one-time shoppers into lifelong brand lovers. * This episode is brought to you by Ordergroove. It's time to let your customers enjoy the products they love without the friction of reordering... That's why innovative brands like Peet's Coffee and Il Makiage rely on Ordergroove's subscription solution to build long-lasting relationships that drive recurring revenue. From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story. Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/ 

**This episode is brought to you by MuteSix, Yotpo, and Ordergroove**   “Rigidity is the enemy of creativity,” tells Owen. In part 2, Owen Grover, CEO of TrueFire Studios, mentions the essential differences between their YouTube presence and their education platforms. TrueFire Studio's educators are introduced through word of mouth or referral. They have a team dedicated to artist relations as well. According to Owen, the key to TrueFire's success is showing up every day, doing right by artists, doing right by students, and having a passion for helping. He discusses: * Artist work landing pages * YouTube solution * Brand constellation strategy * Sense of sweet spot * How musicians can start working * Who's potentially a good teacher * Marketing activities Join Ramon Vela and Owen Grover as they break down the inside story on The Story of a Brand. For more on TrueFire Studios, visit: https://www.truefirestudios.com/brands  Only for our listeners: STORY50 for 50% off your first purchase at TrueFire.com Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I'm sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand  And turn your one-time shoppers into lifelong brand lovers. * This episode is brought to you by Ordergroove. It's time to let your customers enjoy the products they love without the friction of reordering... That's why innovative brands like Peet's Coffee and Il Makiage rely on Ordergroove's subscription solution to build long-lasting relationships that drive recurring revenue. From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story. Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/ 

**This episode is brought to you by MuteSix, Yotpo, and, Sendlane**   “Enhances healthy infant development” that's what the “Crawligator” from Kiddy Crawler does. In part 1, we have Stacey Kohler, CEO and Founder of Kiddy Crawler, an infant development toymaker. As a teen, Stacey had started her first business in the earthmoving business, where she worked in heavy equipment operations and material processing applications. To her, experience is priceless. And she used this experience in earthmoving and an inventor's mentality to invent the first sandbag machine that was invaluable during floods. Stacey feels she always had a creative ability. After becoming a grandma, she noticed that her grandchild (and other kids) were not getting enough tummy and crawling time crucial to a child's development. She remembered a developmental mobility device for infants called the Crawligator from the 60s and 70s. Stacey went on a search for the Crawligator to help her granddaughter. This search eventually led her to revive the Crawligator and relaunch it for a new generation of children. In the first part, she talked about: * Gratefulness * Overview of the brand * Her background * What motivated her to start dirt business * Her sandbag machine * Reviving Crawligator Join Ramon Vela and Stacey Kohler as they break down the inside story on The Story of a Brand. For more on Kiddy Crawler, visit: https://www.thecrawligator.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I'm sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand  And turn your one-time shoppers into lifelong brand lovers. * This episode is also brought to you by Sendlane. If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that? They over-invest in paid acquisition and under-invest in retention. Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships. Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more. Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again. Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

**This episode is brought to you by MuteSix, Yotpo, and, Sendlane**   “Celebrate your progress.” In part 2, Stacey Kohler, CEO and Founder of Kiddy Crawler, tells about the history and re-launch of the Crawligator. According to her, if you have the idea, passion, and determination, you can make anything happen. The revived Crawligator now has a utility patent and an improved design as per safety standards. Her research and testing for the Crawligator toy took almost three years. When launching a new business or product, she usually gets the idea after identifying a problem, like Crawligator's case. Stacey advises joining an industry or product association when starting your business. Kiddy Crawler is already selling in 13 countries now. All overwhelmingly great feedback from parents and doctors helps her keep going. She talked about: * History of Crawligator * Patent and original name * Research around Crawligator * Her inspiration * Product and awards * Their angel investor * Feedback from parents * Sub-categories Join Ramon Vela, and Stacey Kohler as they break down the inside story on The Story of a Brand. For more on Kiddy Crawler, visit: https://www.thecrawligator.com/ Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I'm sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand  And turn your one-time shoppers into lifelong brand lovers. * This episode is also brought to you by Sendlane. If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that? They over-invest in paid acquisition and under-invest in retention. Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships. Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more. Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again. Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

**This episode is brought to you by MuteSix, Ordergroove, and CartText**   “Rid the world of bad customer experiences” that's the LTVplus mission. In part 1, we have GQ Fu, Co-Founder of LTVplus, a fully remote customer service outsourcing company. GQ lives in Ukraine. He worked as a customer success manager for two SaaS companies before LTVplus. He and David Henzel, his Co-Founder, came up with the idea for a live chat outsourcing business. That business gradually evolved to what LTVplus is today; built out of the needs of their clients. LTVplus started as a remote startup because the company wanted the ability to hire talents from around the globe. It supports SaaS and E-commerce brands. According to GQ, having an already remote setup helped them during the pandemic. In the first part, he talked about: * Gratefulness * Brand Overview * Benefits of working remotely * His background * Their motivation * Focus on Brands and Saas businesses * Live person & personalization Join Ramon Vela and GQ Fu as they break down the inside story on The Story of a Brand. For more on LTVplus, visit: https://www.ltvplus.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is brought to you by Ordergroove. It's time to let your customers enjoy the products they love without the friction of reordering... That's why innovative brands like Peet's Coffee and Il Makiage rely on Ordergroove's subscription solution to build long-lasting relationships that drive recurring revenue. From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story. Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/  * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/ 

**This episode is brought to you by MuteSix, Ordergroove, and CartText**   In part 2, GQ Fu, Co-Founder of LTVplus mentions that the “quality of customer interaction” matters more than quantity. According to him, technology can help in speeding things up but it doesn't necessarily enhance quality. He suggested that companies should go for a personalized recovery approach, especially for subscriptions. Collating trends and capturing customer feedback insights has helped provide more value to LTVplus clients. Omnichannel customer outsourcing and failed payment recovery service are two main services offered by LTVplus. The company is in the process of catering to different kinds of brands. LTVplus's onboarding process lasts up to a month to ensure quality. GQ discusses: * Trends around customer interaction * Personalized recovery approach * Working with brands * Criteria for brands * Onboarding process at LTVplus * Key insights and trends * Upcoming events Join Ramon Vela and GQ Fu as they break down the inside story on The Story of a Brand. For more on LTVplus, visit: https://www.ltvplus.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is brought to you by Ordergroove. It's time to let your customers enjoy the products they love without the friction of reordering... That's why innovative brands like Peet's Coffee and Il Makiage rely on Ordergroove's subscription solution to build long-lasting relationships that drive recurring revenue. From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story. Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/  * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/ 

**This episode is brought to you by MuteSix, Sendlane, StoreYa, and Justuno**   “To create a blue zone in every household” that's Kosterina's mission. In part 1, we have Katina Mountanos, Founder and CEO of Kosterina, a multi-faceted wellness brand. Katina started her career in investment banking and then went to graduate school for business. She worked at L'Oreal, two different e-commerce startups, and then launched her first startup. Katina's family is from Greece, where one of the most popular Greek extra virgin olive oil varieties is produced. She was frustrated that she couldn't find great-tasting olive oil in the United States, like in Greece. So she decided to educate consumers on how great olive oil should taste by launching Kosterina. The brand is centered around the blue zone lifestyle such as health, longevity, community, and stress-free life. Their products have high antioxidant extra virgin olive oil from Greece. She believes holding on to conviction is essential. She discusses: * Gratefulness * Overview of the company * Concept of blue zone * Tips for a lifestyle change * Her background * Launching Kosterina * Work experience * Challenges and the biggest lessons * Being a parent Join Ramon Vela and Katina Mountanos as they break down the inside story on The Story of a Brand. For more on Kosterina, visit: https://www.kosterina.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is also brought to you by Sendlane. If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that? They over-invest in paid acquisition and under-invest in retention. Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships. Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more. Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again. Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story  * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you're all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit https://www.storeya.com/Story  * This episode is also brought to you by Justuno. Worried about hitting your revenue goals this month? Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites. Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more. Justuno helps you convert more website visitors into sales. Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, Sendlane, StoreYa, and Justuno**   “Health and beauty from the inside and out” that's what Kosterina is all about, says Katina Mountanos, Founder and CEO of Kosterina. Here are some things Katina shares in part 2 of this feature: consuming dark chocolate and olive oil together can amplify antioxidant properties. Sauces and olive oil are great for those looking to incorporate more vegetables. Kosterina plans to continue building its four main categories: olive oil and vinegar, dark chocolate, freshly baked goods, and skincare. Katina says that extra virgin olive oil is the healthiest oil. The brand sees vegetable and canola oil as its enemy because it's highly processed, causes inflammation, and can bring harm to the body. She discusses: * Olive oil flavors * Dark chocolate balsamic vinegar * Their product lines * Enhancing the plant-based diet * What's coming next * New product category * Marketing standpoint * Problems with vegetable oil * Global supply chain Join Ramon Vela and Katina Mountanos as they break down the inside story on The Story of a Brand. For more on Kosterina, visit: https://www.kosterina.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is also brought to you by Sendlane. If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that? They over-invest in paid acquisition and under-invest in retention. Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships. Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more. Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again. Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story  * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you're all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit https://www.storeya.com/Story  * This episode is also brought to you by Justuno. Worried about hitting your revenue goals this month? Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites. Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more. Justuno helps you convert more website visitors into sales. Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, Ordergroove, Repeat, and CartText**   “Helping brands bring customers back to purchase again and again” that's the Yotpo goal. In part 1, we have Rosa Hu, Vice-President of Product Marketing for Yotpo, an e-commerce marketing platform. Rosa comes from a first-generation immigrant family. She grew up inspired by her father doing different jobs and running his own business. She graduated from Wellesley College and then got into tech and start-ups. She started pursuing her passion in marketing tech and worked with multiple large e-commerce platforms. Rosa worked at SAP for six years before Yotpo. To Rosa, it's all about “the people around you.” She says that Yotpo helps strengthen relationships between brands and consumers through engagement, community advocacy, and retention. Their values of diversity and inclusion align with her and with their customers. She discusses: * Gratefulness * Company Overview * Her background * Work experience * Career advice * Being raised by immigrant parents Join Ramon Vela and Rosa Hu as they break down the inside story on The Story of a Brand. For more on Yotpo, visit: https://www.yotpo.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand   * This episode is brought to you by Ordergroove. It's time to let your customers enjoy the products they love without the friction of reordering... That's why innovative brands like Peet's Coffee and Il Makiage rely on Ordergroove's subscription solution to build long-lasting relationships that drive recurring revenue. From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story. Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/  * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/  * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand's customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/ 

**This episode is brought to you by MuteSix, Ordergoove, Repeat, and CartText**   “No one knows what they're doing; they're all just figuring it out,” that's the best career advice Rosa has ever received. In part 2, Rosa Hu, Vice President of Product Marketing for Yotpo, mentions their Amazing Women in E-Commerce program that recognizes visionary women in the industry. Rosa has learned to be fearless. She advises people to go for their dream job, connect with people, be persistent, leave toxicity and find the right people to work and grow with. Yotpo specializes in strengthening and retaining relationships between a brand and its customers. The company believes customers' loyalty is earned and reviewers are a brand's best value differentiator. She discusses: * Yotpo's amazing women in e-commerce program * Lessons learned * Yotpo's offerings * Example of reviewers * Products that work together * Retaining relationships with customers * Customer criteria * What onboarding looks like * What's next Join Ramon Vela and Rosa Hu as they break down the inside story on The Story of a Brand. For more on Yotpo, visit: https://www.yotpo.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand   * This episode is brought to you by Ordergroove. It's time to let your customers enjoy the products they love without the friction of reordering... That's why innovative brands like Peet's Coffee and Il Makiage rely on Ordergroove's subscription solution to build long-lasting relationships that drive recurring revenue. From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story. Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/  * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/  * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand's customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/ 

**This episode is brought to you by MuteSix, Sendlane, StoreYa, and Justuno**   “Listen to your inner voice,” advises Kendra. In part 1, we have Kendra Kolb Butler, Founder of Alpyn Beauty, a sustainable, plant-based skincare brand. Kendra has a 20-year long beauty industry career. She moved to Jackson Hole, Wyoming, from New York six years ago. Initially, she started a store in the town to keep herself abreast of the skincare space. She soon realized that the climate dried people's skin, hers included. Despite having products from big brands, customers kept having dry skin issues. That was when she noticed that some local plants seem to flourish and look nourished and hydrated even in the dry climate. Kendra began learning about these wild plants, and now, these plants have become the special sauce for Alpyn Beauty and its customers. She discusses: * Gratefulness * Overview of the company * Why she started * Her background * Not feeling fulfilled * Her advice for founders * Putting products together * Her ingredients Join Ramon Vela and Kendra Kolb Butler as they break down the inside story on The Story of a Brand. For more on Alpyn Beauty, visit: https://alpynbeauty.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is also brought to you by Sendlane. If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that? They over-invest in paid acquisition and under-invest in retention. Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships. Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more. Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again. Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story  * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you're all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit https://www.storeya.com/Story  * This episode is also brought to you by Justuno. Worried about hitting your revenue goals this month? Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites. Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more. Justuno helps you convert more website visitors into sales. Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, Sendlane, StoreYa, and Justuno**   “Finding new plants that hydrate, nourish, and help skin flourish” is what sets Alpyn Beauty apart from others. In part 2, Kendra Kolb Butler, Founder of Alpyn Beauty, continues talking about their ingredients. As per Kendra, hydration is the key to good skin, and that's why everyone should start with a good moisturizer. She advises that going from thinnest to thickest when using skincare products is suitable for the skin. According to her, great skincare products can be fun because you can see the difference right away. The brand's skincare products are built for rough environments. During the pandemic, Shutting down stores helped Kendra focus on the brand's products more. She also suggests that it's hard to find balance in life, and it's worth it to follow your dreams and passion. She talked about: * Baseline for skin * Shutting stores down * Alpyn Beauty products * Introducing new plants * Educating customers * Balancing life Join Ramon Vela and Kendra Kolb Butler as they break down the inside story on The Story of a Brand. For more on Alpyn Beauty, visit: https://alpynbeauty.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is also brought to you by Sendlane. If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that? They over-invest in paid acquisition and under-invest in retention. Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships. Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more. Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again. Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story  * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you're all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit https://www.storeya.com/Story  * This episode is also brought to you by Justuno. Worried about hitting your revenue goals this month? Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites. Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more. Justuno helps you convert more website visitors into sales. Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, Yotpo, Gorgias, and Attentive**   “Love yourself” that's what the LYS in LYS Beauty stands for. In part 1, we have Tisha Thompson, CEO of LYS Beauty, a clean beauty brand. Tisha has loved makeup since a young age. She went to college and studied accounting to make her parents proud. But her passion was makeup & beauty products. Coincidentally she started working in the accounting department of a beauty company where she found herself more drawn towards the marketing side of things. She also felt frustrated due to a lack of representation in the industry. Tisha wanted to diversify the clean beauty space, so she created LYS Beauty early in 2019. According to her, it's important to embrace yourself, collaborate, be good to others, and your confidence should come without compromise. She discusses: * Gratefulness * Overview of the brand * Her background * Her motivation drivers Join Ramon Vela and Tisha Thompson as they break down the inside story on The Story of a Brand. For more on LYS Beauty, visit: https://lysbeauty.com/  Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * This episode was brought to you by MuteSix. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode was brought to you by Attentive. How do the most innovative companies reach mobile consumers? Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands. On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels? Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/ * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I'm sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand And turn your one-time shoppers into lifelong brand lovers. * This episode is also brought to you by Gorgias. Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers? That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias. Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets. This saves your support team hours per day and makes managing customer orders a breeze. Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, Yotpo, Gorgias, and Attentive**   In part 2, CEO Tisha Thompson mentions that LYS Beauty is a cruelty-free brand. She also mentions that LYS Beauty is the first African-American Clean Beauty Brand sold on Sephora. The brand has an average price point of $20, whereas most clean brands charge double or more. Tisha's experience has been a tremendous help in launching her clean beauty brand. The company goes extra steps to respect the skin and provide the best ingredients. They include ingredients such as turmeric, ginger, and Ashwagandha. Tisha mentions that they have won the Allure Best of Beauty Award this year. She discusses: * Generational wealth gap & access * Affordability of products * Making clean products is a choice * Company's philosophy * LYS Beauty products * Allure Best of Beauty Award Join Ramon Vela and Tisha Thompson as they break down the inside story on The Story of a Brand. For more on LYS Beauty, visit: https://lysbeauty.com/  Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * This episode was brought to you by MuteSix. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode was brought to you by Attentive. How do the most innovative companies reach mobile consumers? Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands. On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels? Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/ * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I'm sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand And turn your one-time shoppers into lifelong brand lovers. * This episode is also brought to you by Gorgias. Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers? That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias. Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets. This saves your support team hours per day and makes managing customer orders a breeze. Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, Yotpo, FenixCommerce, and EcoCart**   ”A massive category growth opportunity” that's what ReserveBar's technology and platform is creating. In part 2, Derek Correia, President of ReserveBar, and Lindsay Held, CEO and Co-Founder of ReserveBar, mentions the brand serves the consumers in a very logical and frictionless fashion. According to Derek, having better control over a branded experience from beginning to end is powerful for the industry and retail partners. Retailers benefit from ReserveBar because things are easier. Plus, they help bring revenue into retailers. The ReserveBar platform provides sales to retailers and brands and offers valuable data while connecting consumers to the brand. ReserveBar is also a route to market for emerging brands such as craft brands and brands coming from marginalized communities. To be an agent of change is exciting to them. Content and education are great strategies that will continue. They discussed: * How ReserveBar works * Highlights from the brand * Game changer for consumers * Route to market for ReserveBar * Proliferation of ideas * Message for customers Join Ramon Vela, Derek Correia, and Lindsay Held as they break down the inside story on The Story of a Brand. For more on Reservebar, visit: https://www.reservebar.com/  Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I'm sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand  And turn your one-time shoppers into lifelong brand lovers. * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/. * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to https://ecocart.io/sob/ 

**This episode is brought to you by MuteSix, Yotpo, FenixCommerce, and EcoCart**   In part 1, we have Derek Correia, President of ReserveBar and Lindsay Held, CEO and Co-Founder of ReserveBar, an eCommerce leader in rare, luxury, and ultra-premium spirits, specializing in customization, personalization, and innovative gifting. Derek was a struggling entrepreneur when he met Lindsay. Lindsay brought him on to ReserveBar because of his great ideas and perspective. Derek is not just fueled by problem-solving but passion as well. It kept him going in his previous business failed. When things were at their worst, Lindsay fell into a deep depression but relying on his brother, Co-Founder, and support network helped him. According to Lindsay, people don't fail; businesses fail, that's why it should not be taken personally. ReserveBar was started when Diageo, the largest producer in the spirit industry, looked for a marketing partner to create an eCommerce website around 2011. The brand successfully pitched to Diageo and got its first partnership signed. And the rest is history. In the first half, they talked about: * Gratefulness * Experiences that brought them together * Derek's mindset * Lindsay's recommendation to founders * How they started ReserveBar Join Ramon Vela, Derek Correia, and Lindsay Held as they break down the inside story on The Story of a Brand. For more on Reservebar, visit: https://www.reservebar.com/  Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I'm sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand  And turn your one-time shoppers into lifelong brand lovers. * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/.  * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to https://ecocart.io/sob/ 

**This episode is brought to you by MuteSix, Ordergoove, Repeat, and CartText**       “To help take the stress out of eating plant-based” that's the goal of MamaSezz. In part 2, Meg Donahue, Co-Founder of MamaSezz, gives more insights into the brand. MamaSezz does high-level manufacturing and designs its products itself.    Meg's past experiences enabled her to build an efficient economic model. They have great relationships with suppliers, farmers, vendors, and customers. The brand wants to make replacing unhealthy diets with plant-based diets easier for buyers. It aims to help people at an affordable price.   The company yearns to give people life energy while reducing pressure on the environment. MamaSezz is ready to launch its two new no sugar cookies and superfoods in the coming months.    She discusses:   * How products are made * Need for consistency  * MamaSezz programs  * Their cookies and superfood    Join Ramon Vela and Meg Donahue as they break down the inside story on The Story of a Brand.   For more on MamaSezz, visit: https://www.mamasezz.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.   *   OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.    MuteSix is the leading agency in performance marketing.   They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.   They're currently offering listeners a FREE omnichannel marketing audit.   Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.   The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.   For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand     *   This episode is brought to you by Ordergroove.   It's time to let your customers enjoy the products they love without the friction of reordering...   That's why innovative brands like Peet's Coffee and Il Makiage rely on Ordergroove's subscription solution to build long-lasting relationships that drive recurring revenue.   From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.    Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/      *   This episode is also brought to you by CartText.   Are you interested in improving your Abandoned Cart Recovery rates?   Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.   One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.    To learn more, visit https://carttext.com/    *   This episode was brought to you by Repeat.   Repeat is the easiest way for your customers to reorder products they love.   Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand's customer base: The non-subscriber.   Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.    The result? Higher LTV, better margins, and more insights on your best customers.   To learn more, visit https://signup.getrepeat.io/ 

**This episode is brought to you by MuteSix, Ordergoove, Repeat, and CartText**   “Fresh whole food plant-based products direct to customers nationwide” that's what MamaSezz delivers to customers. In part 1, we have Meg Donahue, Co-Founder of MamaSezz, a whole food plant-based meal delivery company. Meg began studying heart diseases when her mother suffered congestive heart failure. She came across a whole food plant-based diet. Following such a diet helped her mother recover from her illness. Meg herself started following the same diet and noticed positive impacts for herself. Meg's partner Lisa had a large food company in the past. This background helped them with MamaSezz. Healing people and the planet has always been the company's mission. They had a detox program, and they also have a donation program. The brand provides whole food, plant-based fresh meals of the highest quality. She discusses: * Gratefulness * Overview of the company * How the brand started * Aligning with values in business Join Ramon Vela and Meg Donahue as they break down the inside story on The Story of a Brand. For more on MamaSezz, visit: https://www.mamasezz.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand  * This episode is brought to you by Ordergroove. It's time to let your customers enjoy the products they love without the friction of reordering... That's why innovative brands like Peet's Coffee and Il Makiage rely on Ordergroove's subscription solution to build long-lasting relationships that drive recurring revenue. From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story. Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/  * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/  * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand's customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/ 

**This episode is brought to you by MuteSix, ShoppingGives, DRIVE, and CartLoop**   “Help drive great customer experiences for our customers” that's Sendlane. In part 1, we have Jimmy Kim, CEO and Co-Founder of Sendlane, an E-Commerce Customer Experience Platform that helps hundreds of DTC brands tighten their existing customer relationships. Jimmy grew up watching and being inspired by his entrepreneurial father. He started his career in a car business where he learned about finance, sales, and running a team. He pivoted to digital marketing around 2008 with the help of a friend. Then he started his first company which was focused on content creation. Jimmy sees helping create a great customer experience as his mission. He advises brands to find what works for them with the right people. As for other advice for brands, Jimmy suggests that brands should think about raising money after they know exactly how they are going to scale their business. Here he talked about: * Gratefulness * Overview of the brand * Family background * His career before Sendlane * Recommendation for making the shift * Criteria for raising funds Join Ramon Vela and Jimmy Kim as they break down the inside story on The Story of a Brand. For more on Sendlane, Visit: https://www.sendlane.com/  Subscribe and Listen to the podcast on all major apps. Just search for“The Story of a Brand” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand  * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/  * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, DRVE, ShoppingGives, and CartLoop**   “Customer service is one of our Superpowers,” says Jimmy. In part 2, Jimmy Kim, CEO and Co-Founder of Sendlane, says debt is not horrible when used to save a brand from giving away control. Brands need to figure out their customers' interests. People interested in the brand's mission will continue to engage even though they may not be making a purchase. According to him, today, customers want to know about the story, see content, and be in a community. He advises brands to test and try many creative things to retain and acquire customers while staying committed. Making sure the right emails to the right people are sent is important. Providing brands the ability to have several store instances (base feature), having a great customer success team, easy use, and building out their infrastructure are Sendlane's Superpowers. He discusses: * Advise around debt * Recommendation for growth * About Sendlane * Sendlane Superpowers * Their ideal customer Join Ramon Vela and Jimmy Kim as they break down the inside story on The Story of a Brand. For more on Sendlane, Visit: https://www.sendlane.com/  Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand  * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/  * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb.  * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, Gorgias, and Attentive**   “Good fortune to your skin,” that's what Fairy Glow Mother does to your skin. In part 1, we have Hadiyah Daché, Founder and CEO of Fairy Glow Mother, a budding skincare empire based in Oakland, California. Hadiyah had worked in tech and marketing in the past, but she felt bored. She got on to the beauty industry by starting a part-time skincare studio in 2018. Her studio specializes in treating acne, hyperpigmentation, and transition. But in 2020, the pandemic led her to quit her full-time job and take her beauty services studio as a full-time job. The name 'Fairy Glow Mother' came to her randomly in the middle of the night. While the pandemic is tragic, she feels it provided the motivation and environment to get her skincare products jumpstarted. She discusses: * Gratefulness * Overview of the brand * Her motivation * Becoming a business owner * Building community * How she named the brand Join Ramon Vela and Hadiyah Daché as they break down the inside story on The Story of a Brand. For more on Fairy Glow Mother, visit: https://fairyglowmother.com/  Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * This episode was brought to you by MuteSix. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode was brought to you by Attentive. How do the most innovative companies reach mobile consumers? Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands. On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels? Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/  * This episode is also brought to you by Gorgias. Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper? That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias. Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets. This saves your support team hours per day and makes managing customer orders a breeze. Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, Gorgias, and Attentive**   “The game is to be sold, not to be told” remarks Hadiyah while talking about her experiences seeking out mentors. In part 2, Hadiyah Daché, Founder and CEO of Fairy Glow Mother mentioned that business can be hard for people of color when lacking the access to resources. The approach of reading a lot of trade publications, skincare research, and figuring out who the “behind-the-scenes people” are and reaching out have proved beneficial for her. As for products she focuses on results instead of just selling products. Most beauty businesses fail within 18 months, and the majority don't even see more than fifty thousand dollars annual revenue. According to her, it's all about math. Hadiyah calculated everything at the beginning which kept her going. She advises people to do the math and find a local mentor. She talked about: * Being a founder and person of color * What was her approach * Her advice for businesses * Successful people * Favorite rappers * Products Join Ramon Vela and Hadiyah Daché as they break down the inside story on The Story of a Brand. For more on Fairy Glow Mother, visit: https://fairyglowmother.com/ Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * This episode was brought to you by MuteSix. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode was brought to you by Attentive. How do the most innovative companies reach mobile consumers? Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands. On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels? Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/  * This episode is also brought to you by Gorgias. Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers? That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias. Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets. This saves your support team hours per day and makes managing customer orders a breeze. Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   “To raise the cultural perception of the value of Mexican goods” that's the purpose behind Nopalera. In part 1, we have Sandra Velasquez, Founder of Nopalera, a Mexican botanical bath, and body line. Sandra went to a music school, led a band called Pistolera (see them on NPR's Tiny Desk), and has been a musician her entire life. After losing her day job, she came to realize that she could continue her mission of sharing her culture not just through music but through launching a consumer brand. To her, building muscles to deal with rejection helped her in making this switch. The brand launched in the middle of the pandemic. It's not just to promote and elevate Mexican products but also to help the Latino community. She also mentions that access to capital and the right mindset is necessary for business. She talked about: * Gratefulness * Overview of the brand * Her background * Her turning point * What holds people back Join Ramon Vela and Sandra Velasquez as they break down the inside story on The Story of a Brand. For more on Nopalera, visit: https://nopalera.co/  Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/. * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to https://ecocart.io/sob/ 

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   “Surround yourself with people that believe in possibility,” says Sandra Velasquez, Founder of Nopalera. In part 2, she suggests that small brands should believe in their value and the value of their product and not worry about high pricing. Sandra advises founders and potential founders not to take advice from people who are not attempting to live out their dreams. She also mentions her association with Credo Beauty. She had to follow strict rules to be one of the clean beauty brands they carry. She wanted to avoid using too many ingredients and be environment-conscious while making her products. Presently, the brand has three cactus-based soaps and a unique package design that has helped spread its message. She discusses: * Undervaluing oneself * Plus equal minus * Partnering with Credo Beauty * Helping the community * Nopalera products * Their unique package design * What's next Join Ramon Vela and Sandra Velasquez as they break down the inside story on The Story of a Brand. For more on Nopalera, visit: https://nopalera.co/  Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/. * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers' purchasing decisions. That's why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to https://ecocart.io/sob/ 

**This episode is brought to you by MuteSix, Sendlane, StoreYa, and Justuno**   “A bowl of instant happiness,” that's Noodelist. In part 1, we have Thuong Tan, Founder and CEO of Noodelist, a plant-based instant noodles brand. Thuong grew up in Finland. She worked for the Finnish government by helping Finnish companies enter the US market. She got the idea for Noodelist while doing her MBA in luxury branding. She also wanted to do something for her family and friends who loved instant noodles but avoided them due to unhealthy aspects. The brand was born to make noodles healthier. She decided to switch the harmful ingredients that competitors were offering to healthier ones. According to her, whatever you are doing starts with your passion. She believes her asset is her network. The brand launched in the middle of the pandemic; this was scary, but being brave enough to leave her comfort zone worked out for her. She discusses: * Gratefulness * Overview of the company * Her background * Noodeliest idea * Her taste testers * Being an entrepreneur Join Ramon Vela and Thuong Tan as they break down the inside story on The Story of a Brand. For more on Noodelist, visit: https://www.noodelist.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is also brought to you by Sendlane. If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that? They over-invest in paid acquisition and under-invest in retention. Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships. Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more. Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again. Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story  * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you're all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit https://www.storeya.com/Story  * This episode is also brought to you by Justuno. Worried about hitting your revenue goals this month? Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites. Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more. Justuno helps you convert more website visitors into sales. Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, Sendlane, StoreYa, and Justuno**   “It's progress over perfection,” that's a valuable lesson that Thuong learned from a mentor. In part 2, Thuong Tan, Founder and CEO of Noodelist, says everything happens for a reason. The pandemic forced her to learn every single step involved in developing instant noodles. While this was difficult, she now advises everyone to take the opportunity to understand each step in the process like she did; the experience is invaluable. Another piece of advice, just get your product out as soon as possible because there is no such thing as perfect. Thuong wanted her products to be sustainable, low in sodium, nutritious, flavorful, full of protein, and fiber-rich. She appreciates the instant noodles due to their quickness. She hopes to empower people with her noodles. The brand is planning to launch a gluten-free version as well. She discusses: * Why everything happens for a reason * Experience in pandemic * Advice for other entrepreneurs * Products and her suggestions * Super plant flavor * Empowering people Join Ramon Vela and Thuong Tan as they break down the inside story on The Story of a Brand. For more on Noodelist, visit: https://www.noodelist.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is also brought to you by Sendlane. If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that? They over-invest in paid acquisition and under-invest in retention. Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships. Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more. Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again. Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story  * This episode is also brought to you by StoreYa. If managing your ads drives you crazy, and you're all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers... They are a Google & Facebook Partner that supports over 400,000 merchants! To get started and enjoy a 33% discount for the first month, simply visit https://www.storeya.com/Story  * This episode is also brought to you by Justuno. Worried about hitting your revenue goals this month? Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites. Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more. Justuno helps you convert more website visitors into sales. Visit https://www.justuno.com/ramon/  for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, Repeat, and CartText**   “It's not all on you and we're in it together,” that's the message Perelel Health has for women feeling pressure from society. In part 2, Victoria Thain Gioia, Co-Founder of Perelel Heath says they are a mission-driven brand that wants to be experts in supplements for women. Community is two-way communication that gives space to members to have conversations. The brand has a conception support pack for the first, second, and third trimesters. They pair different ingredients just like how they pair vitamin C with Iron. Perelel Health has a multi-pack for both women as well as men. According to Victoria, women kind of lose their identity after becoming moms. So, the brand wants to continue supporting women wherever they are through their products. She talked about: * Their mission and donation * Building community * Perelel Health products * Pressure on men * Identity of being a mom Join Ramon Vela and Victoria Thain Gioia as they break down the inside story on The Story of a Brand. For more on Perelel Health, visit: https://perelelhealth.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/  * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand's customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/ 

**This episode is brought to you by MuteSix, Repeat, and CartText**   “To support women throughout their reproductive life,” says Victoria. Today we have Victoria Thain Gioia, Co-Founder of Perelel Health, a women's health company. What motivated her to start Perelel was her pregnancy. She learned that her daughter would be born with a cleft lip. Her doctor's found the defect was associated with a folic-acid deficiency early in her pregnancy that was not addressed with her one-size-fits-all prenatal vitamin. So she came together with her co-founder Alex to start Perelel Health. Both of them wanted to create a credible brand that supports women. They started during the pandemic with strict requirements and a strong vision of what they would include in their products.  She discusses: * Gratefulness * Overview of the company * Alex and her Background * Using folic acid * Methylated folate * Biggest challenges for the brand * Brand pillars Join Ramon Vela and Victoria Thain Gioia as they break down the inside story on The Story of a Brand. For more on Perelel Health, visit: https://perelelhealth.com/  Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by CartText. Are you interested in improving your Abandoned Cart Recovery rates? Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed. One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. To learn more, visit https://carttext.com/  * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand's customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix, Gorgias, and Attentive**   “To provide decadent taste, healthy ingredients, and a clear conscience” that's the mission behind Cocacao. In part 2, Michele Davis, Co-Founder of Cocacao mentions the pandemic's effect on business. Cocacao did a rebranding, brought new packaging, and an overall new look. The brand is not trying to be a meal replacement or functional bar but just great-tasting chocolate made with healthy ingredients. Their base ingredients include organic virgin coconut oil, coconut nectar, and cacao powder. The texture of Cocacao makes it stand out from other products. Michele says that the company is building across the country and stabilizing for now. Start surrounding yourself with a nice networking group of people with experience, connection, and willingness to share knowledge. She advises that it's hard without a community. She discusses: * How pandemic affected them * Advice for 50 years old * What's different about Cocacao * Ingredients and flavors * Their mission * Chocolate recommendation Join Ramon Vela and Michele Davis as they break down the inside story on The Story of a Brand. For more on Cocacao, visit: https://cocacao.com/  Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * This episode was brought to you by MuteSix. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode was brought to you by Attentive. How do the most innovative companies reach mobile consumers? Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands. On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels? Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/ * This episode is also brought to you by Gorgias. Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers? That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias. Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets. This saves your support team hours per day and makes managing customer orders a breeze. Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, Gorgias, and Attentive**   “Just a rich, decadent chocolate dessert that happens to be vegan, paleo, gluten-free, and certified organic” that's Cocacao. Today we have Michele Davis, Co-Founder of Cocacao, a chocolate brand. Michele has a background in accounting, while her husband Jeffrey has worked in restaurant and project management. Michele's husband went on a restricted diet, so he came up with chocolates that fit everybody's dietary lifestyles. Cocacao creates chocolate with only three to five simple ingredients. Having a positive attitude and visualizing good things kept them moving after experiencing tragic events in their lives. Michele recommends that new founders learn to network, talk to people, ask questions, and, whenever possible, talk face-to-face to get customer feedback. In the first half, she talked about: * Gratefulness * Overview of the company * Death, Divorce, and Chocolate - The origin story * What motivated them * How to face hurdles Join Ramon Vela and Michele Davis as they break down the inside story on The Story of a Brand. For more on Cocacao, visit: https://cocacao.com/  Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * This episode was brought to you by MuteSix. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This episode was brought to you by Attentive. How do the most innovative companies reach mobile consumers? Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands. On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels? Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/  *  This episode is also brought to you by Gorgias. Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers? That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias. Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets. This saves your support team hours per day and makes managing customer orders a breeze. Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, ShoppingGives, DRIVE, and CartLoop**   “A domestic brand producing domestic products,” that's a goal for Heirloom Amalgam. In part 1, we have Scott and Amy Burr, Co-Founders of Heirloom Amalgam, a fashion brand. Scott has been a vintage collector for about 10 years. He initially started his career in the hospitality industry. In 2014, he switched to the footwear industry. Scott and Amy saw an opportunity in New York, so they moved from Mississippi. For them traveling has always opened a new world, whether in fashion or style or both. During the pandemic, Scott started focusing on building Heirloom Amalgam along with Amy. Heirloom means something with 'value,' whereas Amalgam means a 'blend.' Hence, the brand wants to make valuable things that blend different periods. They talked about: * Gratefulness * Overview of the brand * Meaning of Heirloom Amalgam * What pushed them * What clothing means to them Join Ramon Vela, Scott, and Amy Burr as they break down the inside story on The Story of a Brand. For more on Heirloom Amalgam, Visit: https://heirloomamalgam.com/  Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand” Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world's most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand * This episode is also brought to you by ShoppingGives. Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered. Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value. Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well. To get started on your social impact journey, visit https://shoppinggives.com/sb. * This episode is brought to you by DRVE. Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign. Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world. They have a unique offer of capital, expertise, and data-driven systems to scale online sales. For more information, visit https://drve.com/pod/  * This episode is brought to you by Cartloop. If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop. Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers. They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again. Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes. Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free. Head to https://www.cartloop.io/story today