Podcasts about dixonbaxi

In this episode, we go inside the mind of Simon Dixon, co-founder of the global brand and design consultancy DixonBaxi. Known for shaping bold, human brands for some of the world's most iconic companies, Simon shares how his team builds what they call Intelligent Identities™—living systems designed for scale, emotion, and relevance.

In the podcast interview with Simon Dixon, co-founder of DixonBaxi, the conversation delved into the rapidly evolving world of branding in 2023. Dixon shed light on how technology, social media, and globalization have reshaped the landscape, making it easier for brands to connect with larger audiences. However, he emphasized that with this increased accessibility, the challenge lies in maintaining authenticity and distinctiveness in branding. Dixon outlined the essence of branding as the creation of a meaningful and authentic relationship between a brand and its audience. This involves establishing a brand's unique perspective, understanding its value to people, and effectively delivering that value through various channels, from voice to comprehensive design systems. The interview also provided insights into DixonBaxi's comprehensive creative process, spanning multiple stages in their projects, where in-depth audience research plays a pivotal role in crafting strategies that truly resonate with people. The discussion further explored the impact of technology, such as AI and VR, in the branding realm. Dixon emphasized that technology should serve as a tool to enhance the creative process rather than replace it entirely. While it can expedite certain tasks, human creativity and ideation remain irreplaceable. Additionally, the interview touched on Dixon's personal drive to continue pushing creative boundaries, highlighting the limitless nature of creativity, irrespective of age. Dixon's perspective reinforced the idea that creativity thrives as long as one remains open to learning, collaboration, and adaptation. Overall, the interview provided valuable insights into the dynamic and ever-evolving world of branding, emphasizing the enduring importance of authenticity, thorough audience research, and the unwavering role of creativity in brand development.

How do we ensure AI enhances creativity rather than diminishes it? Can designers integrate AI into their workflows without losing the essence of human-driven craft? As AI continues to reshape creative industries, designers face a critical choice—resist, or adapt and find a way to collaborate. This episode of Object Subject Form explores the evolving relationship between human creativity and machine intelligence, highlighting the role of hybrid workflows in shaping the future of design. Simon Dixon, co-founder of DixonBaxi, has spent over two decades at the intersection of creativity, design, and technology. His studio is known for its bold philosophy—“Be Brave”—a mindset that extends to adapting to emerging technologies.  Driven by the enduring power of creativity, DixonBaxi collaborates with some of the world's most iconic brands across sports, entertainment, media, the new economy, and technology to design a better future. Their clients—Netflix, Google, Samsung, Warner Bros Discovery, AC Milan, Hulu, and more—trust them to help prepare for what's next. In this conversation, Simon explores the Human–AI Creative Partnership—how AI can be a tool for expansion rather than replacement, the challenges of maintaining originality in an era of automation, and why adaptability is the most important skill for designers today. This episode sets the tone for Object Subject Form's second season, focusing on the technologies and ideas that will shape creative practice over the next 5 to 10 years. — Connect with Simon on LinkedIn https://www.linkedin.com/in/simonsdixon/ — DixonBaxi Website: https://www.dixonbaxi.com/ — Connect with me: https://zaap.bio/simonclowes

In this conversation Britton sits down with Simon Dixon, co-founder of DixonBaxi, to discuss the fundamental aspects of creativity and its impact on humanity, and its intersection with branding and culture. Si emphasizes the importance of creativity in problem-solving, the role of flow state in the creative process, and the necessity of fostering an environment that encourages diverse thoughts and ideas. All this and much more! If you don't know, DixonBaxi is a leading brand agency in London, crafting brands that ignite fandom through design, motion, voice, and sonic systems. Plug-and-play, scalable and distinct, creating real-world impact. Social: DixonBaxi Website LinkedIn Twitter/x Chapters: 02:59 Creativity & Humanity 05:51 Creativity and Branding 09:01 The Role of Creativity and Expression 11:49 Flow State and Creative Process 15:10 Leadership and Fostering Creativity 18:01 People and Creativity 20:54 Diversity in Creative Thought 24:12 Macronutrients for Creativity 27:01 Calculated Risks 31:48 The Balance of Sacrifice and Achievement 34:12 Leadership and Team Dynamics 35:37 Pushing Boundaries 38:02 Responsibility in Design and Cultural Impact 40:52 Competitive Landscape 43:42 Personal Definitions of Success 50:55 The Evolution of Creativity in a Digital Age 58:10 Creating for Connection 01:01:02 Final Thoughts

Simon Dixon and Aporva Baxi, the creative masterminds behind DixonBaxi, share their journey of nearly three decades navigating the world of design and branding. Get ready for an engaging conversation that goes beyond conventional business wisdom, as Simon's love for Northern Soul music and Aporva's vintage Nintendo game collection reveal the authentic personalities driving their dynamic leadership. From their early days hopping between global cities to the formation of their core values, we uncover the secrets that have led Dixon Baxi to become a beacon of innovation and success.We delve into the foundational principles that define DixonBaxi's ethos, underscoring the power of humility and clarity in leadership. Simon and Aporva discuss their "do and won't do" list, a guiding tool that has kept their company grounded and principled for 24 years. Through anecdotes and insights, they illustrate how bravery in creativity means more than pushing boundaries—it's about making principled choices and fostering a safe space for clients to explore bold ideas. This is a must-listen for anyone aiming to understand how calculated risks and a steadfast value system can lead to genuine originality and impactful work.In the latter part of our conversation, we focus on the hacker mentality and the importance of quick execution in the modern creative landscape. Simon and Aporva highlight the democratisation of creativity through platforms like TikTok and YouTube, making it an exhilarating time for new agencies. We also explore their philosophy of building a beautiful business driven by passion and fulfilment, rather than traditional metrics like awards. Their experiences with high-profile clients like NASA or SpaceX underscore that it's the process and the joy of meaningful work that truly counts. Join us to learn how DixonBaxi continues to create a balanced, innovative environment that nurtures creativity and celebrates impactful design.

Danielle spoke with Simon Dixon, co-founder of DixonBaxi, which is a global agency that's worked with clients like AC Milan, Warner brothers, Google and Samsung to name a few.KEY TAKEAWAYSSimon spoke about how and why he started DixonBaxi, what brand is and what is important to him as a business owner.Danielle and Simon discussed DixonBaxi's Essentials book, the practical thinking that drives them. How they run the company on principles and an ethos rather than technologies or what people say they should do and how diversity is so important for DixonBaxi.How the business survived Covid was a big talking point and Simon's view on remote working. People will still want to interact in some way, but there's now space for people to have time to themselves and privacy.Simon and Danielle discussed how to take your first steps into the industry and the attitude you need to succeed. Simon feels there is tension between education and the industry, where education is teaching people great creativity, but also there is a perception that everybody should have everything and should have it easily.BEST MOMENTS‘People get a little caught up or confused between identity and the design aspect of branding and branding conceptually, in terms of what it means as a whole. Basic branding is people's relationship with the company, the benefits of the service or the product or the business's relationship with them'.‘When we started the agency, we wanted to go back to something simpler, a bit more selfish and a bit more kind of refined how we wanted to create, because it was a kind of pivotal stage of our career and it obviously was something new, so we could build it in a different way'.‘You have to literally invest in training people, because if they haven't had the ability to go to St Martin's and you have to train those basic skills to get them into the industry, you might have to get visas and bring them from different countries and help them get into the industry'.‘The eternal thing is doing work that makes us excited. We'd rather be better than bigger, or we'd rather be the size that allows us to do the work we want, rather than it being about a certain size of company. So it's how it feels to make the work and make the work we want to'.ABOUT THE HOST - DANIELLE CLARKEDanielle Clarke is a Brand Strategist and University Lecturer. She spends her time consulting and working with health and wellness business owners to help them attract and retain their ideal customers.GRAB YOU 3 ACTIONABLE STEPS FOR BRAND GROWTH: https://danielle-clarke.ck.page/b1043e5d05WORK WITH DANIELLE TO BUILD THE BRAND STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/d/48p-6ck-vy4CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-brand-strategy-consultant/SUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke This show was brought to you by: The Media Insiders Hosted on Acast. See acast.com/privacy for more information.

Today, virtually every streaming platform has a sonic logo, from HBO's classic “Static Angel” to the iconic Netflix “Tudum.” For Hulu, standing out in such a crowded marketplace has been a process of experimentation and revision. In this episode, we chart the evolution of Hulu's sonic branding across 5 unique sonic logos. Along the way, the creative team shares unused alternate versions for the first time, and breaks down how they used AI to test their latest sound. Featuring Dan Capstick of DixonBaxi, Matthew Wilcock of Zelig Sound, and Reid Thompson of Hulu. Watch our video shorts on Youtube, Instagram, and TikTok. Follow us on Reddit and Facebook. Sign up for Twenty Thousand Hertz+ to get our entire catalog ad-free. If you know what this week's mystery sound is, tell us at mystery.20k.org Follow Dallas on LinkedIn. Claim your $75 sponsored job credit at indeed.com/hertz. Get 50% off your first Factor order at factormeals.com/tth50. Get 55% off your Babbel subscription at babbel.com/20K. Go to zocdoc.com/20k and download the Zocdoc app for free. Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/intothehuluverse Learn more about your ad choices. Visit megaphone.fm/adchoices

In this insightful podcast, Simon Dixon, co-founder of DixonBaxi, highlights the importance of maintaining spontaneity and learning while getting better at professional work, emphasizing the need to adapt to the ever-changing landscape of technology and global markets. He also discusses the integration of AI into their work, emphasizing the role of creativity and human idiosyncratic thinking in shaping meaningful designs amidst technological advancements. As the conversation unfolds, Dixon shares his thoughts on the impact of AI on various creative disciplines, addressing concerns and embracing the opportunities it brings. He emphasizes the importance of ethical considerations in the era of advanced technology while acknowledging the democratization it brings to the creative industry. The dialogue extends to the evolving nature of work, the challenges of maintaining a sense of purpose in a technologically driven future, and the need for creators to find a balance between leveraging technology and preserving their unique, human touch in the creative process. Time Stamps: (00:00) Introduction (01:00) Integration of AI (02:00) AI's Impact on Creativity (03:00) Planning for the Future (04:00) Adaptive Creative Process (05:00) Use of AI in Work (06:00) Client Perspective on AI (07:00) Impact of Change on Individuals (08:00) Evolution of Work in the Industry (09:00) Ethics in Technology (10:00) Remote Working Dynamics (11:00) AI Integration and Regulation (12:00) Ethics and Human Complicity (13:00) Judgment and Flexibility in Ethics (14:00) Doing the Right Thing (15:00) Human-Technology Hybridization (16:00) Impact of Technology on Work (17:00) Challenges in the Future (18:00) Advice for Creatives (19:00) Technology and Distinction (20:00) Democratization of Technology (21:00) Changing Dynamics of Creativity (22:00) Homogenization in Social Media --- Send in a voice message: https://podcasters.spotify.com/pod/show/mountain-collective/message

In the podcast interview with Simon Dixon, co-founder of DixonBaxi, the conversation delved into the rapidly evolving world of branding in 2023. Dixon shed light on how technology, social media, and globalization have reshaped the landscape, making it easier for brands to connect with larger audiences. However, he emphasized that with this increased accessibility, the challenge lies in maintaining authenticity and distinctiveness in branding. Dixon outlined the essence of branding as the creation of a meaningful and authentic relationship between a brand and its audience. This involves establishing a brand's unique perspective, understanding its value to people, and effectively delivering that value through various channels, from voice to comprehensive design systems. The interview also provided insights into DixonBaxi's comprehensive creative process, spanning multiple stages in their projects, where in-depth audience research plays a pivotal role in crafting strategies that truly resonate with people. The discussion further explored the impact of technology, such as AI and VR, in the branding realm. Dixon emphasized that technology should serve as a tool to enhance the creative process rather than replace it entirely. While it can expedite certain tasks, human creativity and ideation remain irreplaceable. Additionally, the interview touched on Dixon's personal drive to continue pushing creative boundaries, highlighting the limitless nature of creativity, irrespective of age. Dixon's perspective reinforced the idea that creativity thrives as long as one remains open to learning, collaboration, and adaptation. Overall, the interview provided valuable insights into the dynamic and ever-evolving world of branding, emphasizing the enduring importance of authenticity, thorough audience research, and the unwavering role of creativity in brand development. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mountain-collective/message

Today's podcast guests are the creative duo of Simon Dixon & Aprova Baxi and otherwise known as DixonBaxi. A global brand agency, the team at DixonBaxi use creativity to design a better future for brands that seek to challenge convention. This includes the likes of Hulu, AT&T, ViacomCBS, British Land, V&A, IMAX, Channel 4, Netflix and AC Milan. DixonBaxi believe In a world that's moving faster than ever before, the stakes for brands have never been higher. 

In Episode #71, Ross is joined by Simon Dixon, co-founder of DixonBaxi.Simon has explored where creativity, design, and tech overlap for more than two and a half decades. His company, DixonBaxi, works with iconic companies across sports, entertainment, media, new economy, technology, and beyond. 'Be Brave' is their defining spirit. Simon Dixon shares how DixonBaxi creates work that resonates. He weighs in on whether design can change the world, and warns against following tech trends instead of your WHY.Find show notes and episode highlights at https://nwrk.co/omq-dixonbaxiTo listen to previous episodes go to https://nwrk.co/omqIf you enjoyed this episode, please leave a review and share this episode with your friends.

This week Claire talks to Aporva Baxi about his journey to set up DixonBaxi and to get it to where it is now. He talks about how the movie TRON drew him into visual culture as a child, how he hand delivered his CV in a package to his favourite 20 design agencies to get his first internship, and he has some great tips for junior designers starting out today.Links:RedsetterDixonBaxidba

DixonBaxi is 21. Founders Simon Dixon and Aporva Baxi return to the show after five years. A lot has happened. We talk about what it takes to stay fresh, creative, and energised over the course of a long-term project. Why it's critical to create work for yourself to ignite passion and the challenge of designing for football clubs. This one is jam-packed with advice and insights for those in the visual communication world. The show is supported by founding sponsor Illustration X. Their global portfolio of artists, illustrators, and animators can be seen at https://illustrationx.com https://bentallon.com https://dixonbaxi.com https://bentallonwriter.com

Just 12% of the creative industry is from a working-class background. Did this statistic happen by accident? Or is there more we can do to diversify our studios? Discussing parental privilege, accent mocking, social embarrassment, regionality importance and so much more – this episode highlights some of the barriers to working-class creatives trying to crack the industry, and those already working within it.Relaying lived experience is Verity Wheatley, a Senior Designer who faced some post-graduate hurdles that impacted her whole career. Co-founder of Common People, Lisa Thompson shares stories from her network of working-class creatives and how a lack of diversity affects work. We hear from Craig Oldham, Founder of Office of Craig, who shares how he's code-switched during his career and how those experiences influence his running of a studio. Along with recent graduate Charlotte Cole who shares what it's like to study and enter the industry with these additional barriers.A very powerful discussion that should be heard by every creative striving for social diversity. –Hosted & created by Katie CadwellEdited by James from Be HeardOriginal music 'Theme From NDA' by Jamie Ellul & Toby McLarenHonourable mentions include Fiasco Studio, DixonBaxi, Koto, Common People, The Working Class Creatives Database, ‘What Is Your Working Class?' podcast by Aidan TeplitzkyStatistics from The Sutton Trust ‘Bridging the Gap' report Hosted on Acast. See acast.com/privacy for more information.

Ce onzième épisode de Lenodal le Podcast est consacré à deux chaînes ayant revues leurs identités ces derniers mois, Eurosport et TV5MONDE, chacune dans leurs styles différents. Un podcast à écouter, mais aussi à regarder sur https://youtu.be/yCCPv15L6xA Après avoir passé en revue les habillages des dernières fêtes de fin d'année ainsi que les élections qui approchent (01:41), nous reviendrons donc sur le nouveau coup de pinceau de DixonBaxi pour l'habillage d'Eurosport (30:10). Nous reviendrons aussi sur l'histoire de TV5MONDE, avec le témoignage de Fabrice Guéneau, fondateur de l'agence Dream On. Une agence qui a conçu un grand nombre d'habillages pour la chaîne, et notamment le dernier en date. (46:48) Puis rituellement, nous vous partagerons nos pépites sonores et visuelles issues de notre Médiathèque, ainsi que celle d'un Nodalien ou d'une Nodalienne tiré(e) au sort (1:00:58). Pour aller plus loin : - L'identité visuelle d'Eurosport en 2015 (lenodal.com) : http://blog.lenodal.com/index.php?/archives/2015/11/C21.html - Écoutez les nouveaux thèmes qui habillent la chaîne, composés par la plage : https://www.soundcloud.com/eurosport2022/sets/eurosport-rebrand - TV5MONDE change d'image pour ses 25 ans (2009) http://blog.lenodal.com/index.php?/archives/0113-TV5MONDE-change-dimage-pour-ses-25-ans.html - TV5 Monde renouvelle son habillage(2010) http://blog.lenodal.com/index.php?/archives/0142-TV5-Monde-renouvelle-son-habillage.html - Proposez votre pépite ! https://lenodallepodcast.typeform.com/to/Wi6bP4 Rédaction en chef : Johann Frarier Rédaction : Antoine Etienne, Bastien Luneteau, Valentin Socha Technique & Montage son : Antoine Etienne Montage vidéo : Valentin Socha Retrouvez-nous sur notre site et nos réseaux sociaux : Blog : http://blog.lenodal.com/ Médias : https://medias.lenodal.com/ Forums : https://forums.lenodal.com/ Twitter : https://www.twitter.com/lenodal Facebook : https://www.facebook.com/lenodal Chapitrage : 0:00 - Sommaire 1:41 - En bref 30:10 - L'actu | Eurosport se redécore 46:48 - Le focus | Un tour du TV5MONDE 01:00:58 - Les archives

Be Brave. Today's episode is intended to be a creative pep talk. Simon, Aporva, and the team at DixonBaxi are a prime example that you can do great work by having a point of view, stand for something you believe in, and share your process with the community. Their "Be Brave." motto is a living breathing rallying cry for believing in yourself and the creativity you bring to the world. Tw: @DixonBaxi IG: @DixonBaxi Simon on LinkedIn: https://www.linkedin.com/in/simonsdixon/ Site: https://dixonbaxi.com/ Digital Monograph: https://dixonbaxi.com/books/ The DixonBaxi Way Series: https://thedixonbaxiway.com/ 

For the past 20 years I've been building a career in the creative industry. From studying art, graduating in design and then crafting my skills as graphic designer, I've always appreciated the marriage between art and design. Now, working as a brand strategist, I have even more appreciation for the role of crafted design and artistry in the branding process. An agency that is leading the way in creating beautiful and brilliant brands is DixonBaxi, a global brand and communications agency based in London. I recently caught up with founder and Creative Director Simon Dixon. Simon refers to himself and his partner Aporva as commercial artists as art is still within the fabric of their work. Although they use design systems and create functional designs that their clients use for their communications, they are changemakers in the industry, pushing boundaries in the world of branding and design. Connect with Simon Dixon Website | https://dixonbaxi.com/ Instagram | https://www.instagram.com/dixonbaxi/ Twitter | https://twitter.com/DixonBaxi LinkedIn  |  https://www.linkedin.com/in/simonsdixon/ Brand Master Flash is Jonny Prest. A freelance brand strategist and creativity director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He's passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the right solutions and intelligent, fresh ideas for their project or campaign. He blows past the obvious; snubs the cliché and pushes ideas until they are powerful, meaningful and are at the highest standard reachable. Need brand support in your business? Hire me. Website | https://seedcreativity.co.uk/ (https://seedcreativity.co.uk/) Connect with Jonny: LinkedIn  | https://www.linkedin.com/in/jonprest/ (https://www.linkedin.com/in/jonprest/) Listen, Watch & Subscribe Instagram | https://www.instagram.com/jonnybrandmaster/ (https://www.instagram.com/jonnybrandmaster/) Twitter | https://twitter.com/brand_flash (https://twitter.com/brand_flash) Facebook | https://www.facebook.com/brandmasterflash/ (https://www.facebook.com/brandmasterflash/) YouTube | https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ (https://www.youtube.com/channel/UCVOrQ5SyDM3c2Fz6YRvKJiQ) Subscribe to the Brand Master Flash Podcast: Captivate FM | https://brand-master-flash.captivate.fm/ (https://brand-master-flash.captivate.fm/) Apple Podcasts | https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600 (https://podcasts.apple.com/ca/podcast/brand-master-flash/id1498100600) Spotify | https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU (https://open.spotify.com/show/37zStXSdbxhEavgBLeWljU) Stitcher | https://www.stitcher.com/show/brand-master-flash (https://www.stitcher.com/show/brand-master-flash) Google Podcasts | https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw (https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vYnJhbmQtbWFzdGVyLWZsYXNoLw) Tune In | https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585 (https://tunein.com/podcasts/Business--Economics-Podcasts/Brand-Master-Flash-p1292108/?topicId=160986585) Music Credits: YME FRESH https://soundcloud.com/user-445264460 (https://soundcloud.com/user-445264460) Big thanks to Jack Freestone (drums) and Lee Spreadbury (synths & keys) for the filthy beats and bass.

We learnt so much speaking to Aporva Baxi, founder and ECD of branding agency, DixonBaxi. Aporva has an amazing career working as a creative director across the world and is now running the agency for more than 18 years. We chatted about what it was like to drop the career of a creative director in high demand to start your own agency. And how important it is to always stay creative. If you're a visual listener, watch this conversation on our YouTube Channel

Simon Dixon is co-founder of DixonBaxi an international branding agency. As a designer, creative director and strategic thinker, Simon has explored where creativity, design, and technology overlap for well over two and a half decades. We discuss so many great topics focused on confidence, rejection, and self-control. Simon shares some incredible insights you might not expect someone with over 2 decades of experience to say. His take on accessibility for people not just decision makers at companies is worth the listen alone. We also discuss: - Rejecting fear, self-doubt, and imposter syndrome - The bullshit ways in the industry you "should" work - The reward of taking risks and falling versus not taking them at all - Rejecting the idea of settling and not falling into the comfort trap - The risk of creating bubbles when we don't celebrate differences - How creativity defines who you are - Your job is to focus on how you can improve your part of the world with the skills you have - Finding people to invite to your culture who add richness instead of people who replicate you Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/frequencies-by-wgi-moving-change-simon-dixon-dixonbaxi/id1532557377?i=1000522075598 Listen on Spotify: https://open.spotify.com/episode/46VsrqHgV2avlK8sySfHIQ?si=b49b5684c94f45d3

Simon Dixon is the co-founder of DixonBaxi, one of the world's most respected brand and design consultancies, boasting clients as big as Netflix, AC Milan and the Premier League. The London firm, which has achieved god-like status amongst the design community, is celebrating its 20th anniversary this year. In this episode, we get a fascinating, no-nonsense insight into the brains behind DixonBaxi, and learn more about what it takes to be a great designer.

Welcome to Episode 011 of the Run Of Play Podcast. A fresh take on football with no filter, no censor and no suits. Alongside Eliot, Liam, Cameron & Abbi today is Simon Dixon. Simon is the Co-Founder of DixonBaxi, a Brand and Design Consultancy, using creativity to design a better future. We spoke to Simon about his agency’s involvement in some designs we’re all familiar with but don’t realise the processes that go into creating, including the rebranding of AC Milan, Amazon's Premier League offering & more. Please do subscribe & follow us on Instagram & Twitter @RunofPlayPod for more content. --- Send in a voice message: https://anchor.fm/runofplaypod/message

To provide clients with your best help and advice, sometimes you have to move outside of your comfort zone and act as a counselor, consultant, soothsayer and trusted friend. In this episode, DixonBaxi Co-Founder and Executive Creative Director Aporva Baxi chats about all the ways he talks brand with clients in today's new world of always-on entertainment.

This week on the Creative Waffle podcast, I chat with Simon Dixon and Aporva Baxi founders of world-class design studio DixonBaxi. During this episode of the podcast, we take a look inside the minds of Simon and Aporva, we talk about their thoughts on different design, studio, philosophy and creative related topics. I hope you enjoy the show. Find DixonBaxi here: https://dixonbaxi.com/ https://www.instagram.com/dixonbaxi/ https://twitter.com/DixonBaxi https://www.linkedin.com/company/dixonbaxi/ ------------ If you'd like to help out the podcast, here are a couple of ways... 1. Take a screenshot and share it on Instagram stories or other social media platforms. Tag @CreativeWaffle or @BlueDeerDesign 2. Grab a Limited Edition Creative Waffle T-Shirt of the month from the shop on the site. https://www.creativewaffle.club 3. Buy your design resources via our Design Cuts partnership link: https://www.designcuts.com/?ref=BlueDeer 4. For any other ideas or for sponsorship opportunities please email hello@bluedeerdesign.co.uk thanks ------------ Podcast Social Links... Website: https://www.creativewaffle.club Instagram: https://www.instagram.com/creativewaffle/ Twitter: https://twitter.com/CWafflePodcast More Blue Deer stuff... Website: https://www.bluedeer.design Blog/podcast: https://www.bluedeer.design/blog Instagram: https://www.instagram.com/bluedeerdesign Twitter: https://www.twitter.com/bluedeerdesign Facebook: https://www.facebook.com/BlueDeerDesignUK/ Email: hello@bluedeerdesign.co.uk

Simon Dixon & Aporva Baxi are the founders of renowned design and branding agency DixonBaxi, which they started in 2001. Simon and Aporva talk to Lauren about their roots setting up agencies from London to New York, the importance of craft, and their advice for young designers looking to stand out.

DixonBaxi are a London based brand and creative agency. They work with a broad range of clients including The Premier League, The History Channel, CNBC and Sony among others. I join Simon and Aporva, founding members to discuss how they've evolved, stayed creative and continued to produce consistently great work over the years. We talk about DixonBaxi's attitude to shaping your own creative path, designing for people and avoiding ego traps. Their part in rebranding the Premier League was a key one, drawing on latest technologies and we get under the skin of the project along with why they feel it's important to get excited about the next thing. Get us your thoughts on Twitter @Arrestallmimics http://dixonbaxi.com/ https://vimeo.com/dixonbaxi https://twitter.com/dixonbaxi https://www.instagram.com/dixonbaxi/

"As a designer, we think as a brand...so I always try to make myself a brand." Olivia Brestal is a multi-talented midwestern creative that grew up in the soccer capitol of the U.S., so it's only fitting she has spent the entirety of her post-grad career creating for professional soccer clubs. As a sr. designer & photographer for Sporting KC, Olivia joins the podcast to discuss how she developed her work's aesthetic, her inspirations in illustration and sports photography, and her move to Texas where she worked for FC Dallas. We touch on the unfortunate practice of stealing fonts, the sameness of visual aesthetic in sports, design criticism and the needless sensitivity most sports designers have with their work being critiqued. Olivia also gives us some insight into how they are faciliating a creative culture among their creative team including their office environmental decoration. Lastly, we go deep into the world of soccer (football for non-U.S. listeners) discussing everything from the growth of soccer in the U.S., our favorite boots, youth development programs and how the visual aesthtetic of soccer leagues like the MLS and Premier League are the best top-to-bottom aesthetically in the world of sport. Mentions Include: Olivia Brestal on Twitter Olivia Brestal on Instagram Olivia Brestal on Behance Sporting Kansas City Mikey Burton, illustrator Jeremy Darlow, Brands Win Championships Episode 66: Jeremy Darlow, adidas Wolff Olins Landor & Associates Erik Davila, former FC Dallas, current Advocare FC Dallas Scarf of the Month Hatch Show Print Men in Blazers Generation adidas Episode 85: Samir Gole, VP Digital, MLS DixonBaxi Premier League branding Manchester City FC hackathon My next guest is RiCardo Crespo. RiCardo is best known as a creative ninja. You find much about him online and he prefers it that way as he consults with Nike and many other global brands. He has been global creative director for Mattel, 20th Century Fox and has spent time agencies like McCann Erickson, Saatchi & Saatchi & more. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.