Branding Bites Podcast with Kristin Korn

When social media is buzzing with algorithms, trends, and shiny bio tools, it's easy to overlook the importance of keeping things...yours. Enter: the magic of hosting your Instagram bio link on your own website. If you're still using third-party tools to manage those clickable links in your bio, it's time to rethink your strategy. In this episode, we'll explore why you should house your bio link on your website, how to build a clickable bio link page in Canva to embed on your site, and—most importantly—how this ties directly to your Profit Pipeline™. -------------- Ready to take the next step? Create your bio link page today and watch how it transforms your Instagram strategy. Need a hand setting up your Profit Pipeline™? Check out Business Vault HQ to learn all the steps you need to bring in leads and convert them into sales. Shownotes: https://kristinkorn.com/custom-instagram-bio-link-guide/    

In the fast-paced world of online business, it's easy to mix up terms like followers, subscribers, and leads. After all, they're all part of your audience, right? While that's true, these three groups represent different stages of the customer journey, and understanding the distinction can make or break the success of your business strategy. If you're working to implement a Profit Pipeline™, knowing how to attract, engage, and convert each group is essential. Let's dive into their differences, how to connect with them, and why they're crucial to creating a consistent stream of leads and sales.   Shownotes for this episode: https://kristinkorn.com/followers-vs-subscribers-vs-leads-differences/   Resources Links mentioned in this episode: Profit Pipeline™ Webinar - https://kristinkorn.com/the-profit-pipeline-playbook-opt-in/ Business Vault HQ - https://kristinkorn.com/business-vault-hq/    

Struggling to unlock the growth potential of your small business? While every business is different - there are 7 game-changing strategies that every solopreneur can implement to catapult your brand to new heights online! Clients mentioned in this episode:  https://alisonbellphotographer.com/how-to-move-your-business  https://www.homesweethomebaker.com/   GAIN ADDITIONAL SUPPORT:

The holidays are a critical time for businesses. It's the time of year when people are the most generous and most likely to spend money on things they wouldn't normally buy.    That's why it's so important to get your holiday marketing right. However, even with the best of intentions, many marketers end up making some fatal mistakes that cost them dearly in terms of sales and ROI.    In this episode, we'll explore 7 of the most common mistakes marketers make when executing their holiday campaigns so that you can avoid them and make the most of this critical sales period.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode138   Referred to in the episode: CORE Software - https://coregroup.kristinkorn.com/software CORE Brand Marketing Group - http://corebrandmarketing.com/

This episode will break down the difference between sales and marketing and help you decide which is the best focus for your business.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode137   Resource mentioned: CORE Brand Marketing Group - http://corebrandmarketing.com/

Sales are the lifeblood of any business, and a key part of boosting sales is creating a comprehensive and effective content marketing strategy. Not to be confused with general marketing - content marketing is not about selling; rather, it's about providing value and helping your audience make informed decisions.   Content marketing can be a powerful tool to reach new customers and convert them into paying ones.   But many small businesses struggle to develop a content marketing strategy that will improve sales.    The key to success is understanding how content marketing works and why it's so important. Content marketing can be extremely effective in improving sales, but only if it's done correctly. In this episode, we will look at how content marketing works and how you can use it to improve sales for your business starting TODAY!   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode136   Resource mentioned: CORE Brand Marketing Group - http://corebrandmarketing.com/    

Feeling stuck when it comes to brainstorming content ideas for your blog? Inside this episode, I share some of my favorite tips for content engagement ideas!    Your audience reads your blog because they want to learn something, be entertained, or both. But coming up with new ideas for blog posts can be tough - especially if you feel like you've already covered everything you can think of.    LISTEN to this episode and jumpstart your content creation today.    BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode135   Resources mentioned: The Content Keyword Map - https://kristinkorn.com/keywordmap The Social Note App - https://jointhesocialnote.com/ CORE Brand Marketing Group - http://corebrandmarketing.com/

As a working mom, I know how difficult it can be to try balancing work and life. It seems like there's never enough time in the day!   However, there are some hacks and tips that working moms can use to stay organized and efficient.   By implementing some of these tips (from meals to cleaning) into your routine, you'll be able to maximize your time and get more done.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode134    

If you're just getting started with SEO copywriting, then this episode is a great place to start.    Search engine optimization is a critical part of any online marketing strategy, and as a solopreneur, you can't afford to miss out on any potential customers.    Inside this episode, I give you a solid foundation on which to build your SEO knowledge. From there, you can start experimenting with different SEO-friendly writing techniques and strategies to see what works best for your business.    And while it may seem like a daunting task, SEO copywriting for beginners is actually relatively simple so let's dive in!   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode133   As mentioned in the episode, if you are more of a DIYer and just need help with keywords, titles, topics, and some copy - we drop SEO Copywriting Content Briefs every month in The Social Note App. With our content briefs, you don't have to spend hours brainstorming ideas or writing copy from scratch. https://jointhesocialnote.com/

As a small business owner, you may be wondering why building a brand is important. After all, isn't it enough to simply have a great product or service? The answer is no.   In today's competitive marketplace, it's more important than ever to have a strong brand that differentiates you from your competitors.    In this episode, I cover what is a brand, why your business needs one, and 8 benefits of taking the time to invest in building a brand for your business.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode132

As any solopreneur knows, there are a million little things to do in a day--which is why content marketing is often pushed to the back burner.    You'd rather get on a sales call or prospect a cold lead than write online.    But here's the thing: your small business needs a blog. No matter what industry you're in or how new you are, a business blog can help you reach your target market and convert readers into customers.     Don't believe me? In this episode, I'll explain in detail the five benefits of blogging for business.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode131

So you have an idea and start a business or join as an ambassador for an existing company and immediately slap on the nametag that you are an entrepreneur. But is it really that easy?   If you sell a product or offer a service, does that immediately mean you can add "Entrepreneur" to your portfolio of job titles?   Well, yes and no.   There are clean distinctions that must happen before you can print that Entrepreneur nametag.   But don't worry, I'm here to help! This episode will outline the biggest differences between a solopreneur and an entrepreneur. And find out which one you really want to sign up for!   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode130

Marketing yourself is essential for any business, especially when starting out. This episode will discuss 12 ways to market yourself online and build your brand .... even if you still don't consider yourself an expert!   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode129    

Maybe you've heard of other colleagues using a marketing agency or even heard me discuss the branding and marketing agency that I own and run.   But does your business need a marketing agency?    It can be hard to know, especially if you're not sure what a marketing agency even does. In this episode, I'll help you determine whether or not you need a marketing agency, and give you some tips on finding the right one for your business.    BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode128   1. What a marketing agency does  2. Do you need a marketing agency  3. How to find the right marketing agency for your business  4. Things to consider when deciding if you need a marketing agency  5. How to choose the right marketing agency for your business  6. Benefits of working with a marketing agency

As a solopreneur, you know that branding and marketing are essential to growing your business.   But with so many different moving parts, it can be hard to know where to start. That is where a brand strategy roadmap comes in. At CORE Brand Marketing Group, we've developed a 4-phase version called the Digital Branding Roadmap™, which we use with each client to guide them through each step of the branding and marketing process.    We help them create a solid and distinctive online brand that will make them stand out from the crowd and attract more clients. Let's dive into each one in a little more detail.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode127

Starting a business is hard work. It's even harder when you're doing it alone.   Unfortunately, many solopreneur businesses fail within the first few years.   This can be due to various reasons, but most often, it's because of one (or more) of the mentioned five mistakes.   In this episode, we'll look at these mistakes and provide tips on avoiding them.   So if you're thinking about starting your own business, make sure you listen to the end!     BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode126

Small businesses and solopreneurs always look for new and innovative ways to reach customers and grow their businesses. And digital marketing is one of the most effective tools for doing just that. What is digital marketing? In short, it is the use of digital channels to promote a business. This includes things like websites, social media, and email marketing. Digital marketing is more cost-effective than traditional marketing methods, and it provides better results. Additionally, digital marketing can help to increase brand awareness for your business.  This episode will explore what digital marketing is and why every business should be using it! What is digital marketing? What are the different types of digital marketing? What are the benefits of digital marketing? How can businesses use digital marketing? What is the digital marketing process? What are digital marketing channels? How do you measure digital marketing effectiveness?   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode125  

As someone who started and is running your business single-handedly - you know that being a solopreneur has many benefits and drawbacks.   Based on my 20+ years of experience in this role, you'll be better equipped to survive and thrive as a solopreneur by following these five tips.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode124

What is your brand missing to STAND OUT? Creating a brand for your business can be a difficult task. There are many things to consider, from the name and logo to the colors and fonts you use to the marketing plan you implement. But one of the most important aspects of branding is creating a visual identity that stands out from the competition.    In this episode, we will discuss eight elements that are essential for creating a visually appealing brand. If you want your business to stand out, make sure you implement these tips!   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode123   Brand Identity Basics - https://kristinkorn.com/brand-identity-basics - In this online program, you'll learn how to create a logo, color palette, and style guide that will help you build a strong visual identity for your business to stand out from the competition.    CORE Brand Marketing Group - https://corebrandmarketing.com/ Our team has experience creating high-quality visuals, matching the tone of our client's brand, creating easily recognizable logos, and using fonts that are easy to read while still being unique or relevant. Let's start creating a visual brand identity together today by filling out our application online.

Instagram can be a great platform for businesses and individuals to share photos and videos with their followers, but it's important to post fresh and interesting content regularly to keep followers engaged.    If you're like most small business owners, you're always looking for new and innovative ways to boost engagement on Instagram. But what happens when you run out of ideas on what to post? Here are 7 Instagram content ideas that your followers will love!    BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode122   Insta-Unlock Workshop - kristinkorn.com/instagram

As social media becomes an increasingly popular way to market your business, it's essential to make sure you're following the proper rules.   This episode will explore some of the most common mistakes people make when using social media for marketing and how to avoid them. We'll also look at some of the best practices for social media marketing and how to make the most of your efforts. Let's get started!   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode121     Inside the Boost Your Brand Exposure download, I'll share all the latest Instagram® Algorithm insights so that you can plan out your marketing strategy and make sure your brand is getting the exposure it deserves. >> kristinkorn.com/IGhelp.

Do you want to get your brand in front of more people? If so, you're in luck! In this episode, we will discuss three ways to achieve this goal. We will also talk about the importance of having a marketing plan and sales funnel. Having a well-oiled marketing machine is essential for any business looking to grow brand awareness online. Let's get started!   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode120

Are you a small business owner who's been thinking about personal branding but hasn't taken the plunge? Do you think the investment isn't worth it?   When it comes to building your business, you can't afford to ignore personal branding. Besides other benefits, it helps you stand out from the competition and connect with your target audience. Inside this episode, I share 5 Reasons You Can't Afford to Ignore Personal Branding and how to get started building your brand.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode119  

As a personal brand, you know that it's important to be where your audience is. And for many people, that means being online.    In fact, digital marketing is now the most efficient and effective way to reach your target market. So if you're not yet using digital marketing tactics to promote your personal brand, you're missing out.    Inside this episode, I share four reasons why digital marketing is so important for personal branding.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode118

When it comes to starting a business or even taking the time to build a brand correctly, there are many excuses that you tell yourself as to why you can't do it.   The truth is that no one knows how to do something until they've done it. When it comes to starting a business or even taking the time to build a brand correctly, there are many excuses that you tell yourself as to why you can't do it. All these excuses will hold you back from what you're capable of achieving in life if only you were willing to take action.    There are people out there who have made these same excuses before you, but now because of their willingness to take action and sweat, they are succeeding in doing the things that were once only possible through limited thought processes.   So, let go of the limiting beliefs that are holding you back from doing what you want, and start making yourself available to take action so that one day maybe your name can be listed in the category of people who have done great things.   This episode is helpful for anyone looking to break out of their current state and achieve things they never thought possible by limiting any self-limiting thoughts that may hold them back from doing so.    BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode117  

Do you want to build a personal brand on Instagram and use it for business? I've compiled five quick tips for building the perfect personal brand on Instagram. You'll learn how to choose the right username, write a bio that reflects your personality, and post content that's relevant for today's social media audience!   Most people don't realize how important it is to have an Instagram account until they start using it. And then they're left wondering what to do next. With these simple steps, you can easily get started and make sure you're doing everything correctly from day one!   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode116   Enroll in the Instagram Unlock Workshop at https://kristinkorn.com/instagram

As the platform changes, so have the Instagram algorithm signals. The changes have impacted how you see posts, who sees your posts, and what content gets more exposure on Instagram.   It's essential to know the latest indicators to get ahead in this marketing game.   Inside this episode, I share some of the most important things you need to know about the current Instagram Algorithm - how it's created, how it's constantly changing, and what you can do to crack this code in 2022!   Use these algorithm insights to plan out your 2022 Instagram Strategy.   Reach more people on Instagram to grow your community.   To do that, I've broken it down into five parts:  1. What is the Instagram Algorithm 2. Why entrepreneurs should care about the current algorithm 3. How Instagram ranks Feed and Stories, Reels, and Explore 4. 9 ways to use the Instagram algorithm to your advantage 5. The best way to promote your business on Instagram in 2022   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode115

We live in a world where more and more people are starting their own businesses, but building a brand can be difficult.    There are so many tools out there that will help you get started with various aspects of your social media marketing, graphic design, and more. But which marketing tools do you really need to begin with?   With that said, there are FIVE must-have easy to use marketing tools for designing and building your brand. Listen to this episode, and let's review what your small business marketing strategy needs.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode114  

Are you still struggling to increase your website traffic? Your business might be at a standstill when it comes to attracting new customers, and that's not where you want to be. It's time for a change!   But how do you maintain and grow traffic to your site? In this article, we'll explore 10 proactive techniques that will help you keep growing your website traffic.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode113

The best way to stay grounded in your goals is to review them yearly. This process takes the form of an annual check-in with yourself when you take time out from the daily grind and think about what you want to achieve in life and business over the next 12 months.   This exercise can be enlightening for many reasons: it helps you set new year's resolutions that are more achievable; it reminds you about essential milestones or anniversaries coming up; and it gives you a chance to assess your progress over the past year as well as where things have gone wrong - all without feeling too overwhelmed by everything going on right now.    In short, a yearly review will help keep your eyes firmly fixed on the prize while also keeping those pesky feelings of stress and anxiety at bay.   Inside this article, I share five steps to get you started on how to create a yearly review to achieve your small business goals.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode112

Working from home can be a time management nightmare. It's easy to get distracted and lose track of time, but it doesn't have to be that way! With these time management tips, you'll never waste time again.   Let's explore how to manage your time, create an effective work environment, and unwind in your downtime. You can't just let your day go by without taking care of it! These are some hacks that will help you improve your productivity when you're working at home. Let's go!   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode111

If you're running a business - you most likely have been faced with the holiday season stress. It can be hard to juggle running a business around this time of year with holiday events and activities. Inside this article, I share 3 Tips For Better Holiday Business Time Management.   It's important to know what can be automated and how to set up a plan around Thanksgiving and Christmas. It's important to set a holiday work schedule while also setting realistic goals and blocking time for your family.   So on this episode, we want to make sure you're aware of how to create a holiday bucket list and use holiday planning tips, and online business advice that will help you manage your holiday season stress!   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: http://kristinkornblog.com/episode110

SEO Optimization and writing a blog article for maximum SEO can be tricky. It is essential to focus on keywords, but there are other things that you need to keep in mind when writing your post. This episode discusses some of the most valuable tips and tricks you can use while writing your next blog for SEO article. 1. SEO optimization 2. Getting started with organic marketing 3. Ranking in Google's SERPs 4. Keywords to include when writing a blog article 5.  Creating content around keywords 6. SEO Checker Software   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: http://kristinkornblog.com/episode109

We've all used social media to sell a product only to be let down no sales were made. But what if I shared with you a fail-proof method to generate sales using social media that didn't involve selling?    Inside this episode, I share the simple steps to make better use of your content on social media that will activate your audience to make a purchase!   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: http://kristinkornblog.com/episode108

​​With almost 4B people worldwide using social media, you can understand why brand awareness is a top priority for marketers. Whether you use social media to increase sales, drive awareness, or generate new leads… there are 5 things you can start doing today in your business to improve your social media branding to reach your goals!   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode107      

2021 holiday shopping is gearing up to be a mobile-commerce explosion. But do you know how to take advantage of this holiday retail season for your online business? I have decades of experience doing holiday social media campaigns. Inside this episode, I share the 7 steps you need to execute today to have a successful holiday commerce strategy. Don't wait. Start now! (Free Guide Inside)   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode106   DOWNLOAD the Holiday Starter Guide at kristinkorn.com/holidayguide.

When investing in the growth of your business, whether online or offline, there is a series of events that must happen to see significant success. In this episode, I break down the difference between marketing and branding. I also share the reasons your marketing will fail without branding and which should come first.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode105

The most important thing to acknowledge when branding your business is that people need emotional navigation, and consumers want connection, relationships, and something new to get behind and inspire them.    So when it comes to branding your business, I share the four steps to take so you can influence how clients perceive you.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode104

You spend a lot of time inside your blog and website to build sales pages and offers. But what are you doing to drive more traffic to your website? Inside this episode, I share six innovative ways to increase website and blog traffic so you can increase leads and conversions.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode103    

By now, you know that you can gain trust and credibility quickly with new audiences with consistent blogging. But what type of blog articles should you be writing about? Not only what content but what style of blogs will your audience want to consume?   Inside this episode, I share my number one marketing priority and how it relates to blogging. Plus, I dish out the two most powerful blog post styles you should be using.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode102  

Joining a membership have you intrigued? When I was growing my business in the early years, I knew I could take a course to learn a specific skill, but being somewhat of an introvert, the thought of memberships had me timid. I love the flexibility of courses, but joining a membership always interested me.    Fast forward to today, and I've been a part of a dozen different membership structures over the years.    So when I look back on why I joined and why I left certain small business memberships over the years, I share the five questions I came up with to consider before joining a membership.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode101

There's no other subject that I'd rather talk about with you than how to know when it's time to GO FOR IT and step into a purpose-driven business.    When it comes to starting a purpose-driven business, it's not as easy as choosing a skill or interest, doing that thing to make money, and living happily ever after.    But inside this article, I'm sharing the 5 beginning signs to look for to know that you're ready to start a purpose-driven business.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode100  

When offering an outstanding service or building an exceptional product isn't enough to stand out in your industry, define your brand with a brand positioning statement.    In this episode, I explain why every size business (from 1 - 1,000 employees) must declare your positioning statement to guide your messaging and ensure all communication is consistent. Plus I share the exact structure I used to write my own positioning statement!   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode99

If there's one thing, we business owners need less of its stress. I share ways to automate your marketing efforts in most episodes, but I want to discuss another stressor... And that's the stress of your wardrobe.   With a busy schedule, you'll save yourself multiple decisions every day by narrowing your wardrobe down to thoughtfully selected articles in what is called a capsule wardrobe.   Inside this episode, I share the benefits of starting a capsule wardrobe, what goes in one, and how to receive a personalized color analysis.    BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode98

Getting more brand engagement is a want of every business owner I work with. They don't want to waste their time on social media if their content goes unnoticed. And in my experience… using my face in my visuals and my story in my copywriting deepens connections and boosts conversions more than any other strategy.    Inside this episode, I share five straightforward ways to show your face on Instagram to boost your brand engagement.    And yes, even if you are uncomfortable showing your face on Instagram, these tips will work for you!   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode97

If one marketing channel has remained a dominant constant for years, it's email marketing. Email marketing remains a highly effective way to engage potential clients in 2021. By understanding and implementing these four email open rate tips, your email marketing will stay ambitious.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode96

Hashtags on Instagram remain one of the best free tools to get immediate eyes on your post. And when used correctly for your content can increase viewers on your post by 30-80%.    Even as a hashtag beginner you can get your content in front of an audience who are already actively looking for posts like yours.    Inside this article, I share my 3 Part Instagram Hashtag Formula for Beginners to help you get more eyes on your posts.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode95

As an online seller of goods or services, you need to stand out and differentiate yourself from others in your industry. By focusing on your personal branding strategy, you can carve out a unique position in the market.   Your end goal is to create a memorable impression in a customer's mind, so they associate something specific and desirable with your brand that differentiates you from the rest of the marketplace.   Even though you can't control your customer's mind, you can follow a well-defined brand strategy to positively influence your brand positioning in the eyes of your niche audience. Inside this episode, I share the three steps to create strong brand positioning.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode94  

I've worked with hundreds of women one on one over the past decade and what I've found is that rather than being taught to ask ourselves who we are and what we want… we are trained to ask others for permission?   So why is that, and how can you change your thought process?    Inside this episode, I dive into why we've been trained to ask others for permission and what you need to do today to take back control to make smart, confident decisions in your business and life.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode93

There is so much chatter around sales funnels, sales stages, and strategies. I get it, it can be overly confusing even to someone who deals with marketing every day to keep the lingo all straight.   In this episode, I will share what the SALES FUNNEL for a potential client can look like if you follow my method. There are several generic methods online if you do a simple google search but I think you'll find mine to be super useful and simple.   Plus, how to get your hands on the exact content to share for each stage that shortens your customer journey!   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode92      

Welcome to your perfect branding strategy! People use the terms brand, branding, and brand marketing every day, but they don't mean the same.   Inside this episode, I share their different roles that form a perceived image of YOU and what you can do today to communicate to your audience how you want to be perceived.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode91